Kitsch

Kitsch (pronounced kich)

(1) Something though tawdry in design or appearance; an object created to appeal to popular sentiment or undiscriminating tastes, especially if cheap (and thus thought a vulgarity).

(2) Art, decorative objects and other forms of representation of dubious artistic or aesthetic value (many consider this definition too wide).

1926: From the German kitsch (literally “gaudy, trash”), from the dialectal kitschen (to coat; to smear) which in the nineteenth century was used (as a German word) in English in art criticism describe a work as “something thrown together”.  Among “progressive” critics, there was a revival in the 1930s to contrast anything thought conservative or derivative with the avant garde.  The adjective kitchy was first noted in 1965 though it may earlier have been in oral use; the noun kitchiness soon followed. Camp is sometimes used as a synonym and the two can be interchangeable but the core point of camp is that it attributes seriousness to the trivial and trivializes the serious.  Technically, the comparative is kitscher and the superlative kitschest but the more general kitschy is much more common.  The alternative spelling kitch is simply a mistake and was originally 1920s slang for “kitchen” the colloquial shortening dating from 1919.  Kitsch & kitchiness are nouns, kitschify, kitschifying & kitschified are verbs and kitschy is an adjective; the noun plural is kitsch (especially collectively) or kitsches.  Kitschesque is non-standard.

Kitsch can become ironic.  Lava lamps were in the 1970s briefly fashionable as symbols of the modern but were soon re-classified kitsch.  In the twenty-first century, such was the demand that re-creations of the originals became available, bought because they were so kitsch.

For something that lacks and exact definition, kitsch is probably surprisingly well-understood as a concept although not all would agree on what objects are kitsch and what are not.  Nor does is there always a sense about it of a self-imposed exclusionary rule; there are many who cherish objects they happily acknowledge are kitsch.  As a general principle, kitsch is used to describe art, objects or designs thought to be in poor taste or overly sentimental.  Objects condemned as kitsch are often mass-produced, clichéd, gaudy (the term “bling” might have been invented for the kitsch) or cheap imitations of something.  It can take some skill to adopt the approach but other items which can compliments such a thing include rotary dial phones and three ceramic ducks flying up the wall (although when lava lamps were in vogue, lava lamp buyers probably already thought the kitsch.

Lindsay Lohan: Prom Queen scene in Mean Girls (2004).  If rendered in precious metal and studded with diamonds a tiara is not kitsch but something which is the same design but made with anodized plastic and acrylic Rhinestones certainly is.

Führer kitsch: A painting attributed to Adolf Hitler.

The Nazi regime devoted much attention to spectacle and representational architecture and art was a particular interest of Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).  Hitler in his early adulthood had been a working artist, earning a modest living from his brush while living in Vienna in the years before World War I (1914-1918) and his landscapes and buildings were, if lifeless and uninspired, competent enough to attract buyers.  He was rejected by the academy because he could never master a depiction of the human form, his faces especially lacking, something which has always intrigued psychoanalysts, professional and amateur.  Still, while his mind was completely closed to any art of which he didn’t approve, he was genuinely knowledgeable about many schools of art and better than many he knew what was kitsch.  However, the nature of the “Führer state” meant he had to see much of it because the personality cult built around him encouraged a deluge of Hitler themed pictures, statuettes, lampshades, bedspreads, cigarette lighters and dozens of other items.  A non-smoker, he ordered a crackdown on things like ashtrays but generally the flow of kitsch continued unabated until the demands of the wartime economy prevailed.  In the Berghof, his alpine headquarters on the Bavarian Obersalzberg near Berchtesgaden, there were constant deliveries of things likes cushions embroidered with swastikas in which would now be called designer colors and more than one of his contemporaries in their memoirs recorded that the gifs sometimes would be accompanied by suggestive photographs and offers of marriage.  Truly that was “working towards the Führer”.

Führer kitsch: A painting attributed to Adolf Hitler.

Hitler dutifully acknowledged the many paintings which were little more than regime propaganda although the only works for which he showed any real enthusiasm were those which truly he found beautiful.  However, he knew there was a place for the kitsch… for others.  In July 1939, while being shown around an exhibition staged in Munich called the “Day of German Art”, he complained to the curator that some German artist were not on display and after being told they were “in the cellar”, demanded to know why.  The only one with sufficient strength of character to answer was Frau Gerhardine "Gerdy" Troost (1904–2003), the widow of the Nazi’s first court architect Paul Troost (1878–1934) and one of a handful of women with whom Hitler was prepared to discuss anything substantive.  “Because it’s kitsch” she answered.  Hitler sacked the curatorial committee and appointed his photographer to supervise the exhibition and the depictions of farm-workers in the field and heroic nude warriors returned.

Kitsch: One knows it when one sees it.

What is kitsch will be obvious to some while others will remain oblivious and the disagreements will happen not only at the margins.  Although there will be sensitive souls appalled at the notion, it really is something wholly subjective and the only useful guide is probably to borrow and adapt the threshold test for obscenity coined by Justice Potter Stewart (1915–1985; associate justice of the US Supreme Court 1958-1981) in Jacobellis v Ohio (1964):

I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description and perhaps I could never succeed in intelligibly doing so. But I know it when I see it…

Kitsch also has a history also of becoming something else.  As recently as the 1970s, tea-towels, placemats, oven mitts, serving trays and plenty else was available in the West adorned with depictions of indigenous peoples, often as racist tropes or featuring the appropriation of culturally sensitive symbols.  These are now regarded as kitsch only historically and have been re-classified as examples variously (depending on the content) of cultural insensitivity or blatant racism.