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Monday, October 21, 2024

Biscione

Biscione (pronounced bisch-sho-nee)

Pre 1100: An Italian word, the construct being bisci(a) (snake) +‎ -one (the augmentative suffix).  Biscione is a masculine augmentative of the Italian feminine noun biscia (grass snake, a corrupted form of the Late Latin & Vulgar Latin bīstia), from bēstia (beast) of unknown origin.  Biscione is a noun; the noun plural biscioni (used in English also as bisciones).

(1) In heraldry, a heraldic device consisting of a large snake “giving birth” to a child through its mouth (not devouring the infant as it may appear).

(2) A surname of Italian origin.

The Biscione is known also as the vipera (viper) and in the Milanese dialect as the bissa.  In heraldry, the symbol is used as a charge (any emblem or device occupying the field of an escutcheon (shield)), over Argent (a tincture of silver which appears usually as a shade of white) and often in Azure (a range of blue).  The snake is depicted in the act of “giving birth” to a human through its mouth and while anatomically improbable, it was doubtless always understood and something symbolic.  Historically, what emerged was depicted as a child but in the more sensitive twentieth century this tended to be blurred into something recognizable merely as “human of no distinct age or gender”.  It has been the emblem of the Italian Visconti family for almost a millennium.

A biscione used by the Visconti family for crests and costs of arms.

The origins of the symbol are obscure but there are the inevitable (and of the fanciful) medieval tales including that it was (1) taken as a prize of war from a standard or shield of a Saracen killed by Ottone Visconti (1207–1295; Archbishop of Milan 1262-1295 and the founder of the Visconti dynasty) during the Barons' Crusade (1239-1241) or (2) to honor Ottone Visconti for having killed the drake Tarantasio, an enormous snake which dwelled in Milan’s now vanished Lake Gerundo and ate the local children; the serpent feared also because its venomous breath polluted the water and made men ill.  Less bloodthirsty (and thus less popular) is the story it all began with a bronze souvenir in the shape of a serpent, brought to the city from Constantinople (modern-day Istanbul in the Republic of Türkiye) by Arnolf II of Arsago (circa 950-1018; Archbishop of Milan 998-1018).  It’s said the archbishop used the symbol wisely during the episcopate and it became so associated with Milan the city and its citizens embraced its use.  Most prefer the tale from the thirteenth century Crusade and it would explain why the child was often said to be “a moor”.

Although it’s not thought related, serpents have much occupied the minds of those in Christendom, notably the one coiled around the lush foliage in the Garden of Eden who tempted Eve with forbidden fruit, her weakness leading to the downfall of mankind and our eternal sin, thus establishing one of the central tenants of the Church: Women are to blame for everything bad.  There’s also a reference to beasts and a new-born child about to be devoured in the vivid imagery of chapter 12:1-4 in the New Testament’s Book of Revelation (King James Version (KJV, 1611)):

1 And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of twelve stars:

2 And she being with child cried, travailing in birth, and pained to be delivered.

3 And there appeared another wonder in heaven; and behold a great red dragon, having seven heads and ten horns, and seven crowns upon his heads.

4 And his tail drew the third part of the stars of heaven, and did cast them to the earth: and the dragon stood before the woman which was ready to be delivered, for to devour her child as soon as it was born.

Not wholly improbable as an Eve for the third millennium, while on holiday in Thailand, just after Christmas 2017, Lindsay Lohan was bitten by a snake and while said to have made a full recovery, there was never any word on fate of serpent.  The syndicated story on the internet attracted comment from the grammar Nazis who demanded it be verified the snake really was on holiday in Thailand.

Alfa Romeo and the biscione

Alfa Romeo Automobiles SpA is based in the northern Italian city of Turin and for much of the twentieth it wrote an illustrious history on road and track before losing its way in the 1980s; it’s now one of the fourteen brands under the corporate umbrella of the multinational Stellantis (headquartered (for various reasons) in the Netherlands).  Alfa Romeo was founded in 1910 as A.L.F.A. (Anonima Lombarda Fabbrica Automobili (which translates literally as “the Anonymous car company of Lombardy).  It was in 1915 A.L.F.A. was acquired by Italian Engineer Nicola Romeo (1876–1938) who in 1920 added his name and turned the company into an industrial conglomerate encompassing not only passenger & racing cars but also a product range as diverse as heavy machinery, aero engines and a bus & truck division.

Biscione bas relief, Piazza Duomo Oggiaro, Milan.

The Anonima (anonymous) was a reference to the legal structure of a “Società anonima” (S.A) which designated a class of limited liability company, a common device still in countries which have maintained the traditions of the Code Napoléon (the codified Napoleonic civil law (1804)).  Originally, it provided for shareholders remaining anonymous and able to collect dividends by surrendering coupons attached to their share certificates in an “over-the-counter” transaction, paid to whoever held the paper.  The attraction was the certificates could be transferred in secret and thus nobody (not the company management nor the regulatory authorities) necessarily knew who owned the shares.  That system was obviously open to abuse and abuse there was, tax evasion, money laundering, related party transactions and bribery soon rife, prompting governments to legislate and while SAs and the later SpAs (Società per azioni, most accurately translated as “joint-stock company”) no longer offer shareholders the same degree of anonymity, devices such as intricate structures made up of trusts, and holding companies can be used to at least obscure the identities of ultimate beneficiaries.  The tradition of concealment continues in many places, including common law jurisdictions in which the Code Napoléon was never part of the legal system.  Some are more helpful than others and although, despite the urban myth, it’s apparently never been possible to turn up at the counter of the famously “flexible” Delaware Division of Corporations and register an entity as being owned by "M. Mouse, D. Duck & E. Bunny", the US state is said still to be “most accommodating”.

Whether true or not, the industry legend is the Alfa Romeo logo was adopted because high on the wall of the Filarete Tower in Milan’s Piazza Castello were mounted several heraldic interpretations of the Biscione Visconteo, the coat of arms of the city of Milan and of the Visconti family which first ruled it in 1277 when Ottone Visconti assumed the Dominium Mediolanense (Lordship of Milan).  Late in 1910, waiting for the No. 14 tram to arrive for his journey home, was a draftsman from the A.L.F.A. design office and he was so taken with the symbol he sketched the first take of the corporate logo which remains in use to this day.  The biscione and a representation of Milan's official flag (a red cross on a white background) are the two elements which have remained constant in all nine version of the logos used in the last 115 years-odd.

The Alfa Romeo logo since 1910.

The original (1910-1915) version featured a biscione (either devouring or producing a child, Moor or Ottoman Turk (depending on which legend one prefers)) while the crown on the snake's head functioned to distinguish the official Milanese symbol from that used by the Visconti family for various escutcheons while the words ALFA at the top and MILANO at the bottom were separated by two figure-eight "Savoy Knots," a symbol of the royal House of Savoy, a branch of which reigned in Italy between unification in 1861 and the abolition of the monarchy in 1946.  The “Romeo” name was appended in 1920, reflecting the change in the corporate identity and in 1925, a gold laurel leaf surround was added to commemorate the Alfa Romeo P2’s victories in the European Grand Prix at Circuit de Spa-Francorchamps in Belgium and the Italian Grand Prix at Monza.

Alfa Romeo Typo 158s (Alfetta), 1950 British Grand Prix, Silverstone Circuit, England, May 1950.  The Alfettas finished 1-2-3.

When by referendum, the Italian people voted to establish a republic (the monarchy tainted by its support for the fascist regime (1922-1943) of Benito Mussolini (1883-1945; Duce (leader) & prime-minister of Italy 1922-1943)), the knots from royal regalia were replaced by some nondescript waves but more obvious was the switch from the multi-color design to a simple gold-on-black, a change necessitated by the damage the country’s industrial capacity had suffered during the war, one victim of which was the factory producing the badges.  The simplified version was short-lived but suited the times because it was easier to mass-produce with the available machine tools and the heterochromatic look would return in 1950, the year the pre war Alfa Romeo tipo 158 (Alfetta) would prevail in the in inaugural Formula One World Championship, the tipo 159 retaining the driver’s title the following year.

Umberto II while Prince of Piedmont, a 1928 portrait by Anglo-Hungarian painter Philip Philip Alexius László de Lombos (1869–1937 and known professionally as Philip de László).  Note the ruffled collar and bubble pantaloons.

Umberto Nicola Tommaso Giovanni Maria di Savoia (1904–1983) was the last king of Italy, his reign as Umberto II lasting but thirty-four days during May-June 1946; Italians nicknamed him the Re di Maggio (May king) although some better-informed Romans preferred regina di maggio (May queen).  At the instigation of the US and British political representatives of the allied military authorities, in April 1944 he was appointed regent because it was clear popular support for Victor Emmanuel III (1869-1947; king of Italy 1900-1946) had collapsed.  Despite Victor Emmanuel’s reputation suffering by association, his relationship with the fascists had often been uneasy and, seeking means to blackmail the royal house, Mussolini’s spies compiled a dossier (reputably several inches thick), detailing the ways of his son’s private life.  Then styled Prince of Piedmont, the secret police discovered Umberto was a sincere and committed Roman Catholic but one unable to resist his "satanic homosexual urges” and his biographer agreed, noting the prince was "forever rushing between chapel and brothel, confessional and steam bath" often spending hours “praying for divine forgiveness.  After a referendum abolished the monarchy, Umberto II lived his remaining 37 years in exile, never again setting foot on Italian soil.  His turbulent marriage to Princess Marie-José of Belgium (1906-2001) produced four children but historians consider it quite possible none of them were his.

Benito Mussolini in 1930 Alfa Romeo 6C 1750 SS, Rome, April 1931.  The 6C was in almost continuous production between 1927-1954, a few hundred made even during World War II (1939-1945).

In 1960 only detail changes to the logo were introduced but in 1972, not only did the wavy line vanish but so did “Milano”, a recognition the company had opened a new production plant at Pomigliano d'Arco near the southern city of Naples, built to construct the new Alfasud (the construct being Alfa + sud (south)), something encouraged (and subsidized) by the national government, anxious to reduce crime and unemployment in the south.  The Alfasud was an outstanding design but, for a variety of reasons including appalling industrial relation and political instability, the plant Neapolitan was beset by problems which were visited upon the unfortunate Alfasud, many of which rusted away with some haste.  As if to exorcise the memory of the Alfasud, in 1982 the design was again revised, producing what has to date proved the longest-lasting iteration, remaining in use until 2014.  It was essentially a modernization exercise, the graphics simplified and the font switched to the starker Futura font, the revision in 2015 more subtly austere still.

1969 Alfa Romeo Giulia Super Biscione.

The “Biscione” version (1969-1973) of the Alfa Romeo Giulia (type 105, 1962-1978) was mechanically identical to other Giulias built at the same time, the package exclusively a trim level, the same concept Ford used in their “Ghia” ranges, the badge added to various blinged-up models between 1973-2008.  The trim features which appeared on the Biscione Giulias weren’t always exclusive, some appearing at various times on other Giulias but there seems to have been a standard specification for the Bisciones (that plural form preferable in this context) and all included:

A sunken Alfa Romeo badge on the trunk (boot) lid.
A chrome centre strip on the hood (bonnet).
Chrome strips on A pillar & roof.
Chrome spears on the rockers (used also on the Berlina models and different from those on other Gulias).
Green snake badges (ie biscioni) on the C pillars (external).
A partially black headliner.
Chrome surroundings on the B pillar interior light switches.
Velour & moquette used for floor coverings rather than rubber mats.

Silvio Berlusconi, Fininvest and the biscione.

M2 corporate logo (left) and Fininvest corporate logo (right).

Finanziaria di Investimento-Fininvest SpA (Fininvest) is a holding company which holds the equity division of the Berlusconi family.  It was founded in by the estimable Silvio Berlusconi (1936-2023; prime minister of Italy 1994-1995, 2001-2006 & 2008-2011) who has thus far proved irreplaceable in the part he played on the European political stage.  Like many things associated with Mr Berlusconi, Fininvest has not been without controversy including intriguing accounts of the way its initial capital was provided in physical cash (unfortunately whether the bundles of lira notes were emptied from suitcases, paper bags or potato sacks has never been disclosed) and the curious phenomena of the way in which laws under which the company or its founder were facing charges mysteriously were repealed prior to the cases going to trial.  Fininvest is now chaired by Mr Berlusconi’s oldest daughter, Maria "Marina" Berlusconi (b 1966).

Wednesday, October 9, 2024

Decker

Decker (pronounced dek-er)

(1) Something (typically a bus, ship, aircraft, bed, sandwich et al), having a specified number of decks, floors, levels, layers and such (used usually in combination with a numerical or other expression indicating the number in the construction (double decker, triple decker, upper decker, five decker etc (sometimes hyphenated).

(2) As “table decker” an employee who “decks” (ie sets or adorns) a table used for entertaining (used also as a “coverer”) (archaic).  The idea lives on in the verb “bedeck” (to adorn).

(3) In boxing slang, a fighter with a famously powerful punch, able to “deck” an opponent (ie knock them to the canvas with a single punch).

(4) In historic naval slang, as “quarter-decker”, a label applied to officers known more for their attention to matters of etiquette or trivial regulations than competent seamanship or ability in battle.  It was an allusion to a warship’s “quarter deck” (the part of the spar-deck of a man-of-war (warship) between the poop deck and main-mast (and originally (dating from the 1620s), a smaller deck above the half-deck, covering about a quarter of the vessel’s LOA (length overall)).  In many navies, the quarter-deck was reserved as “a promenade for officers only”.

1785–1795: The construct was deck + -er.  Deck in this context was from the Middle English dekke (covering extending from side to side over part of a ship), from a nautical use of the Middle Dutch decke & dec (roof, covering), from the Middle Dutch decken, from the Proto-Germanic thakam (source also of the noun “thatch” and from the primitive Indo-European root steg & teg- (to cover) and the Old Dutch thecken, from the Proto-West Germanic þakkjan, from the Proto-Germanic þakjaną and related to the German Decke (covering, blanket).  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  The noun double-decker was first used in 1835 of ships with two decks above the water line and this extended to land transport (trains) in 1867.  Decker is a noun & adjective; the noun plural is deckers.

Flight deck of the US Navy's Nimitz-class aircraft carrier USS Carl Vinson (CVN 70).

The reason ships, trains, buses, aircraft and such have "decks" while buildings have "floors” or “stories (or storeys)” is traceable to nautical history and the nomenclature used in shipbuilding.  English picked up “deck” from the Middle Dutch decke & dec (roof, covering) where the use had been influenced by the Old Norse þekja (to cover) and in early shipbuilding, a “deck” was the structure which covered the hull of the ship, providing both a horizontal “working surface” and enclosing the vessel, creating a space for stores, cargo or accommodation which was protected from the elements.  In that sense the first nautical decks acted as a “roof”.  As ships became larger, the nautical architects began to include multiple decks, analogous with the floors of buildings in that they fulfilled a similar function, providing segregated layers (ie the storeys in buildings) used for cannons, crew quarters, storage and such.  As the terminology of shipbuilding became standardized, each deck came to have a specific name depending on its purpose or position (main deck, flight deck, poop deck, gun deck etc).

Ford Mustang convertible (1965–1973) replacement floor pan (complete, part number 3648B) by Moonlight Drive Sheet Metal.

Until the nineteenth century, although the vehicles used on land became larger, they tended to get longer rather than higher but the advent of steam propulsion made possible trains which ran on railways and these could pull carriages carrying freight or passengers.  The first “double decker” versions appeared in France in 1867 and were described as voitures à imperial, (imperial cars) were used on the Chemin de Fer de l'Ouest (Western Railway), the upper deck roofless and thus an “open-air experience”,  Rapidly, the idea spread and double-deck carriages became common for both long-distance and commuter services.  An outlier in the terminology is car design; cars have a floor (sometimes called the “floor pan”) rather than a deck, presumably because there’s only ever one.  In the narrow technical sense there have been cars with “two floors” but they were better understood as a “double-skinned” single floor and they were used for armor or to provide a space for something specialized such as hydrogen fuel-cells, the technique often called “sandwich construction”.

Boeing 314 Clipper flying boat cutaway (left) and front schematics of Boeing 747-300 (right).  Re-using some of an earlier design for a bomber which failed to meet the military’s performance criteria, between 1938-1941, Boeing built twelve 314 Clippers, long-range flying boats with the range to cross both the Atlantic and Pacific oceans.  Although used by the military during World War II, most of their service was with the two commercial operators Pan Am (originally Pan American Airways) and BOAC (British Overseas Airways Corporation).  Very much a machine of the pre-war age, the last Clippers were retired from service between 1946-1948, the advances in aviation and ground infrastructure built during war-time rendering them obsolete and prohibitively expensive to maintain.

Because train designers adopted the nautical terminology, it naturally came to be used also in buses, and aircraft, the term “flight deck” (where the pilot(s) sat) common even before multiple decks appeared on flying boats and other long-distance airframes.  The famous “bubble” of the Boeing 747 (1968-2023) remains one of the best known decks and although most associated with the glamour of first-class international travel, was designed originally as a freight compartment.  The multi-deck evolution continued and the Airbus A380 (2005-2021) was the first “double decker” with two passenger decks extending the full length of the fuselage (with cargo & baggage) carried in the space beneath hence the frequent description of the thing as a “triple decker”.

Lindsay Lohan contemplating three decker sandwich, now usually called a “club sandwich”.  Many menus do specify the number of decks in the clubs.

Deck widely was used of many raised flat surface which people could walk or stand upon (balcony, porch, patio, flat rooftop etc) and came to be used of the floor-like covering of the horizontal sections or compartments, of a ship, a use later extended to land transport (trains, busses etc) and in the twentieth century, to aircraft.  A pack or set of playing cards can be called a deck as (less commonly), can the dealt cards which constitute the “hand” of each player and the notion was extended to sets of just about anything vaguely similar (such as a collection of photographic slides). , Because slides tended to be called a “deck” only when in their magazine, this influenced the later use in IT when certain objects digitally were assemble for storage or use and in audio and video use when cartridges or cassettes were loaded into “tape decks”.  In print journalism, a deck is a headline consisting of one or more full lines of text (applied especially to a sub-headline).  The slang use in the trade of illicit narcotics to describe the folded paper used for distributing drugs was a US regionalism.  There are dozens of idiomatic and other uses of deck, the best known including “all hands on deck”, “swab the decks”, “hit the deck” “clear the decks”, “deck-chair”, “deckhand”, “deck shoes”, “flight deck”, “gun deck”, “observation deck”, “play with a full deck”, “promenade deck”, “re-arranging the deck chairs on the Titanic”, “decked out”, “stack the deck”, “sun deck”, “top deck” & “to deck someone”.

Schematic of the Royal Navy’s HMS Victory, a 104-gun first-rate ship of the line, laid down in 1759 and launched in 1765, most famous as the flagship of Admiral Lord Nelson’s (1758-1805) flagship at the Battle of Trafalgar on 21 October 1805; it was on her Nelson was killed in battle.  Uniquely, after 246 years on the active list, she is the world's oldest naval vessel still in commission.  Although the term wasn’t in use until the 1830s, Victory was a “five decker” configured thus:

Orlop Deck: The lowest deck, mainly used for storage and ship's equipment.
Lower Gun Deck: The deck housing the heaviest cannons.
Middle Gun Deck: This deck contained another set of guns, slightly lighter than those on the lower gun deck.
Upper Gun Deck: The third level of guns, with even lighter cannons.
Quarterdeck and Forecastle: The uppermost decks, where the captain and officers usually directed the ship during battle.

The early meanings in English evolved from “covering” to “platform of a ship” because of the visual similarity and it’s thought the idea of a deck being a “pack of cards” (noted in the 1590s) was based on them being stacked like the decks of a multi-deck man-of-war (warship).  The tape-deck was first so described in 1949 an was a reference to the flat surface of the old reel-to-reel tape recorders.  The first deck chairs were advertised in 1844, an allusion to the use of such thing on the decks of passenger ocean liners and deck shoes were those with sturdy rubber soles suitable for use on slippery surfaces; the modern “boat shoes” are a descendent.  The old admiralty phrase “clear the decks” dated from the days of the tall-masted warships (the best known of which was the big “ship-of-the-line”) and was a reference to the need to remove from the main deck the wreckage resulting from an attack (dislodged masts, sails, spas etc) to enable the battle to be rejoined without the obstructions.  Being made of wood, the ships were hard to sink but highly susceptible to damage, especially to the rigging which, upon fragmentation, tended to fall to the deck.  It may have been a adaptation of the French army slang débarasser le pont (clear the bridge).

Ford 302 cubic inch (4.9 litre) Windsor V8 with the standard deck (left) and the raised deck 351 (5.8) (right).  In production in various displacements between 1961-2000, the 221 (3.6), 255 (4.2), 260 (4.3), 289 (4.7) & 302 (4.9) all used what came retrospectively to be called the “standard deck” while the 351 (5.8) was the sole “raised deck” version.

For decades, it was common for US manufacturers to increase the displacement of their V8 engines but means of creating a “raised deck” version, the process involving raising the height of the engine block's deck surface (the surface where the cylinder heads bolt on).  What this allowed was the use of longer connecting rods while using the original heads and pistons which in combination with a “longer stroke crankshaft” increases the displacement (the aggregate volume of all cylinders).  The industry slang for such things was “decker” and the technique was used with other block configurations but is best known from the use in the 1960s & 1970s for V8s because it’s those which tend to be fetishized.  The path to greater displacement lay either in lengthening the stroke or increasing the bore (or a combination of the two) and while there were general engineering principles (longer stroke=emphasis on more torque at the cost of reducing maximum engine speed and bigger bore=more power and higher engine speeds) but there were limitations in how much a bore could safely be increased including the available metal.  A bigger bore (ie increasing the internal diameter of the cylinder) reduces the thickness of the cylinder walls and if they become too thing, there can be problems with cooling, durability or even the structural integrity of the block.  The piston size also increases which means the weight increases and thus so too does the reciprocating mass, increasing friction, wear and has the potential to compromise reliability, especially at high engine speeds.

Increasing the stroke will usually enhance the torque output, something of greater benefit to most drivers, most of the time than the “top end power” most characteristic of the “big bore” approach.  In street use, most engines spend most time at low or mid-range speed and it’s here a longer stroke tends to produce more torque so it has been a popular approach and the advantage for manufacturers is that creating a “decker” almost always is easier, faster and cheaper than arranging one which will tolerate a bigger bore, something which can demand a new block casting and sometimes changes to the physical assembly line.  With a raised deck, there can be the need to use different intake and exhaust manifolds and some other peripheral components but it’s still usually a cheaper solution than a new block casting.  Ford’s “thinwall” Windsor V8 was one of the longest-serving deckers (although the raised-deck version didn’t see out the platform’s life, the 351 (introduced in 1969) retired in 1997).  Confusingly, during the Windsor era, Ford also produced other 351s which belonged to a different engine family.  Ford didn’t acknowledge the biggest Windsor's raised deck in its designation but when Chrysler released a decker version of the “B Series” big-block V8 (1958-1978), it was designated “RB” (Raised B) and produced between 1959-1979.

1964 AEC Routemaster double decker Bus RM1941 (ALD941B) (left), two sightseeing AEC Routemasters in Christchurch, New Zealand (centre) and one of the "new" Routemasters, London 2023 (right).

London’s red, double-decker busses are one of the symbols most associated with the city and a fixture in literature, art and films needing something with which to capture the verisimilitude.  The classic example of the breed was the long-running AEC Routemaster, designed by the London Transport Board and built by the Associated Equipment Company (AEC) and Park Royal Vehicles.  The Routemaster entered service in 1956 and remained in production until 1968, changed over those years in many details but visually there was such continuity that it takes an expert (and buses are a thing so experts there are) to pick the model year.  They entered service in 1956 and remained in regular service until 2005 although some were retained as “nostalgia pieces” on designated “tourist” routes until COVID-19 finally saw their retirement; since then, many have been repurposed for service around the world on sightseeing duties and other tourist projects.

Boris Johnson (b 1964; UK prime-minister 2019-2022) will leave an extraordinary political legacy which in time may came to be remembered more fondly than it now may appear but one of his most enduring achievements is likely to be the “New Routemaster” which had the typically bureaucratic project name “New Bus for London” but came to be known generally as the “Boris Bus”, the honor accorded by virtue of him championing the idea while serving as Lord Mayor of London (2008-2016).  In truth, the original Routemaster, whatever its period charm, was antiquated years before it was withdrawn from service and although the doorless design made ingress and egress convenient, it was also dangerous and apparently a dozen passenger fatalities annually was not uncommon.  The Borisbus entered service in 2012 and by 2024 almost 1200 were in service.

1930 Lancia Omicron with 2½ deck coachwork and a clerestoried upper windscreen (left) and a “three decker” bus in Pakistan (right).

The Lancia Omicron was a bus chassis produced between 1927-1936; over 600 were built in different wheelbase lengths with both two and three-axle configurations.  Most used Lancia's long-serving, six-cylinder commercial engine but, as early as 1933, some had been equipped with diesel engines which were tested in North Africa where they proved durable and, in the Sudan, Ethiopia, Libya and Algeria, once petrol powered Omicron chassis were being re-powered with diesel power-plants from a variety of manufacturers as late as the 1960s.  Typically of bus use, coachbuilders fabricated many different styles of body but, in addition to the usual single and double deck arrangements, the Omicron is noted for a number of two and a half deck models, the third deck configured usually as a first-class compartment but in at least three which operated in Italy, they were advertised as “smoking rooms”, the implication presumably that the rest of the passenger compartment was smoke-free.  History doesn't record if the bus operators were any more enthusiastic about or successful in enforcing smoking bans than the usual Italian experience.  For a variety of reasons, busses with more than 2.something decks were rare and the Lancias and Alfa Romeos which first emerged in the 1920s were unusual.  However, the famously imaginative and inventive world of Pakistani commerce has produced a genuine “three decker” bus, marketed as the “limousine bus”.  What the designer did was take a long-distance, double decker coach and use the space allocated usually as a luggage compartment to configure as the interior of a long wheelbase (LWB) limousine, thereby creating a “first class” section, the four rows of seating accessible via six car-like (ie limousine) doors.

Wednesday, September 11, 2024

Platform

Platform (pronounced plat-fawrm)

(1) A horizontal surface or structure raised above the surrounding area, used for appearances, performances etc (speeches, music, drama etc) and known also as a dais or podium if used for public speaking.

(2) A raised floor constructed for any purpose (an area for workers during construction, the mounting of weapons etc.

(3) The raised area (usually a constructed structure) between or alongside the tracks of a railroad station, designed to provide passenger or freight ingress & egress.

(4) The open entrance area, or vestibule, at the end of a railroad passenger car.

(5) A landing in a flight of stairs.

(6) A public statement of the principles, objectives, and policy (often referred to as “planks”, the metaphor being the timber planks used to build physical platforms) on the of a political party, especially as put forth by the representatives of the party in a convention to nominate candidates for an election; a body of principles on which a person or group takes a stand in appealing to the public; program; a set of principles; plan.

(7) Figuratively, a place or an opportunity to express one's opinion (historically also referred to as a tribune; a place for public discussion; a forum.

(8) Figuratively, something (a strategy, a campaign etc) which provides the basis on which some project or cause can advance (described also as a foundation or stage).

(9) A deck-like construction on which the drill rig of an offshore oil or gas well is erected.

(10) In naval architecture, a light deck, usually placed in a section of the hold or over the floor of the magazine (also used in to general nautical design).

(11) In structural engineering, a relatively flat member or construction for distributing weight, as a wall plate, grillage etc.

(12) In military jargon, solid ground on which artillery pieces are mounted or a metal stand or base attached to certain types of artillery pieces.

(13) In geology, a vast area of undisturbed sedimentary rocks which, together with a shield, constitutes a craton (often the product of wave erosion).

(14) In footwear design, a thick insert of leather, cork, or other sturdy material between the uppers and the sole of a shoe, usually intended for stylish effect or to give added height; technically an ellipsis of “platform shoe”, “platform boot” etc.

(15) In computing (as an ellipsis of “computing platform”, a certain combination of operating system or environment & hardware (with the software now usually functioning as a HAL (hardware abstraction layer) to permit the use of non-identical equipment); essentially a standardized system which allows software from a variety of vendors seamlessly to operate.

(16) In internet use (especially of social media and originally as an ellipsis of “digital platform”), software system used to provide online and often multi-pronged interactive services.

(17) In manufacturing, a standardised design which permits variations to be produced without structural change to the base.

(18) In automotive manufacturing (as an ellipsis of “car platform”, a set of components able to be shared by several models (and sometimes shared even between manufacturers).  The notion of the platform evolved from the literal platforms (chassis) used to build the horse-drawn carriages of the pre-modern era.

(19) A plan, sketch, model, pattern, plan of action or conceptual description (obsolete).

(20) In Myanmar (Burma), the footpath or sidewalk.

1540–1550: From the Middle English platte forme (used also as plateforme), from the Middle French plateforme (a flat form), the construct being plate (flat) from the Old French plat, from the Ancient Greek πλατύς (platús) (flat) + forme (form) from the Latin fōrma (shape; figure; form).  It was related to flatscape which survived into modern English as a rare literary & poetic device and which begat the derogatory blandscape (a bland-looking landscape), encouraging the derived “dullscape”, “beigescape”, “shitscape” etc.  Platform & platforming are nouns & verbs, platformer & platformization are nouns, platformed is a verb; the noun plural is platforms.  The noun & adjective platformative and the noun & adverb platformativity are non-standard.

In English, the original sense was “plan of action, scheme, design” which by the 1550s was used to mean “ground-plan, drawing, sketch”, these uses long extinct and replaced by “plan”.  The sense of a “raised, level surface or place” was in use during the 1550s, used particularly of a “raised frame or structure with a level surface”.  In geography, by the early nineteenth century a platform was a “flat, level piece of ground”, distinguished for a “plateau” which was associated exclusively with natural elevated formations; geologists by mid-century standardized their technical definition (a vast area of undisturbed sedimentary rocks which, together with a shield, constitutes a craton (often the product of wave erosion).  The use in railroad station design meaning a “raised area (usually a constructed structure) between or alongside the tracks of a railroad station, designed to provide passenger or freight ingress & egress” dates from 1832.

Donald Trump on the platform, Butler, Pennsylvania, 13 July 2024.

For politicians, the platform can be a dangerous place and the death toll of those killed while on the hustings is not inconsiderable.  Since the attempted assassination of Donald Trump (b 1946; US president 2017-2021), he and his running mate in the 2024 presidential election (JD  James (b 1984; US senator (Republican-Ohio) since 2023) speak behind bullet-proof glass, the threat from homicidal "childless cat ladies" apparently considered "plausible".

The familiar modern use in politics was a creation of US English meaning a “statement of political principles policies which will be adopted or implemented were the candidates of the party to secure a majority at the upcoming election” and appeared first in 1803.  The use would have been derived from the literal platform (ie “on the hustings”) on which politicians stood to address crowds although some etymologists suggest it may have been influenced by late sixteenth century use in England to describe a “set of rules governing church doctrine" (1570s).  During the nineteenth century, platform came to be used generally as a figurative device alluding to “the function of public speaking” and even for a while flourished as a verb (“to address the public as a speaker”).

Lindsay Lohan in Saint Laurent Billy leopard-print platform boots (Saint Laurent part number 532469), New York, March 2019.

On the internet, "cancelling" or "cancel culture" refers to the social (media) phenomenon in which institutions or individuals (either “public figures” or those transformed into a public figures by virtue of an incautious (in the case of decades-old statements sometimes something at the time uncontroversial) tweet or post are called publicly “shamed”, criticized, or boycotted for a behaviour, statement or action deemed to be offensive (problematic often the preferred term) or harmful.  Cancelling is now quite a thing and part of the culture wars but the practice is not knew, the verb deplatform (often as de-platform) used in UK university campus politics as early as 1974 in the sense of “attempt to block the right of an individual to speak at an event (usually on campus)”; the comparative noun & verb being “deplatforming”.  The unfortunate noun & verb “platforming” began in railway use in the sense of (1) the construction of platforms and (2) the movement of passengers or freight on a platform but in the early 2010s it gained a new meaning among video gamers who used it to describe the activity of “jumping from one platform to another.”  Worse still is “platformization” which refers to (1) the increasing domination of the internet by a number of large companies whose products function as markets for content and (2) also in internet use, the conversion of a once diverse system into a self-contained platform.  Software described as “cross-platform” or “platform agnostic” is able to run on various hardware and software combinations.

IBM: In 1983 things were looking good.

In computing, the term “platform” was in use long before “social media platforms” became part of the vernacular.  The significance of “platform” was compatibility, the rationale being that software sold by literally thousands of vendors could be run on machines produced by different companies, sometimes with quite significantly different hardware (the “bus wars” used to be a thing).  The compatibility was achieved was by an operating system (OS) creating was called the HAL (hardware abstraction layer), meaning that by a variety of techniques (most notably “device drivers”)’ an operating system could make disparate hardware manifest as “functionally identical” to application level software.  So, in a sign of the times, the once vital concept of “IBM compatibility” came to be supplanted by “Windows compatibility” and the assertion by in 1984 by NEC when releasing the not “wholly” compatible APC-III that “IBM compatibility is just a state of mind” was the last in its ilk; the APC-III architecture proving a one-off.  The classic computing platform became the “WinTel” (sometimes as “Wintel”, a portmanteau word, the construct being Win(dows) + (In)tel), the combination of the Microsoft Windows OS and the Intel central processing unit (CPU), an evolution traceable to IBM’s decision in 1980 to produce their original PC-1 with an open architecture using Microsoft’s DOS (disk operation system) and Intel’s 8088 (8/16 bit) & 8086 (16 bit) CPUs rather than use in-house products.  In the IBM boardroom, that at the time would have seemed a good idea but it was one which within a decade almost doomed the corporation as the vast ecosystem of “clone” PCs enriched Microsoft & Intel while cannibalizing the corporate market which had built IBM into a huge multi-national.  It is the Wintel platform which for more than forty years has underpinned the digital revolution and, like the steam engine, transformed the world.

The noun & adjective platformative and the noun & adverb platformativity are non-standard.  Platformative was built on the model of “performative” which (1) in structural linguistics and philosophy is used to mean “being enacted as it is said” (ie follows the script) and (2) in post-modernist deconstructionist theory refers to something done as a “performance” for purposes of “spectacle or to create an impression”.  “Platformative is understood as some sort of event or situation which is (1) dependent on the platform on which it is performed or (2) something which exists to emphasise the platform rather than itself.  Platformativity was built on the model of performativity which as a noun (1) in philosophy referred to the capacity of language and expressive actions to perform a type of being and (2) the quality of being performative.  As an adverb, it described something done “in a performative manner”.  The actual use of platformativity seems often mysterious but usually the idea is the extent to which the meaning of a “statement or act” (ie the text) is gained or changed depending upon the platform on which it transpired (something of a gloss on the idea “The medium is the message” which appeared in Understanding Media: The Extensions of Man (1964) by Marshall McLuhan (1911-1980).

The automotive platform

In automobile mass-production, the term “platform” tended to be generic until the post-war years and was used (if at all) interchangeably with “chassis” or “frame”, the basic underling structure used to mount the mechanical components and add the bodywork.  The growing adoption of “unitary” construction during the mid-century years radically changed the way cars were manufactured but didn’t much change the language, the underpinnings still often referred to as the “chassis” even though engineers cheerfully would point out one no longer existed.  What did change the language was sudden proliferation of models offered by the US industry in the 1960s; where once, each line (apart from the odd speciality) had a single model, emerging in the 1960s would be ranges consisting of the (1) full-size, (2) intermediate, (3) compact and (4) sub-compact.  The strange foreign cars were often so small they were often described variously as “micros” & “sub-micros”.  With such different sizes now being built, different platforms were required and these came to be known usually with titles like “A Platform”, “C Platform”, “E Platform” etc (although “A Body”, “C Body” etc were also used interchangeably).  Such nomenclature had actually been in use in Detroit as early as the 1920s but there was little public perception of the use which rarely appeared outside engineering departments or corporate boardrooms.  The concept of the platform was in a sense “engineering agnostic” because the various platforms could be unitary, with a traditional separate chassis or one of a variety of BoF (body-on-frame) constructions (X-Frame, Perimeter-Frame, Ladder-Frame etc).  Regardless, in the language of internal designation, anything could be a “platform”.

With the coming of the 1960s, the “platform” concept became the standard industry language, quickly picked up the motoring press which observed the most notable aspect of the concept was that the design of platforms emphasised the ability to be adapted to a number of different models, often with little more structural adjustment than a (quick & cheap) stretch of the wheelbase or a slightly wider track, both things able to be accommodated on the existing production line without the need to re-tool.  The designers of platforms needed to be cognizant not only of the vehicles which would be mounted atop but also production line rationalization.  What this implies is that the more models which could be produced using the single platform, all else being equal, the more profitable that platform tended to be and some of the long-running platforms proved great cash cows.  However, if a platform (1) proved more expensive to produce than the industry average and (2) was used only on a single or limited number of lines, it could be what Elon Musk (b 1971) would now call a “money furnace”.  Such a fate befell Chrysler’s “E Platform” (usually called the “E Body”), produced between 1969-1974 for two close to identical companion lines.  Exacerbating the E Platforms woes was it being released (1) just before its market segment suffered a precipitous decline in sales, (2) government mandated rules began to make it less desirable, (3) rising insurance costs limited the appeal of the most profitable models and (4) the first oil shock of 1973-1974 drove a final nail into the coffin.

1960 Ford Falcon (US, left) and 1976 Ford PC LTD (Australia, right).  Both built on the "Falcon Platform", the 1960 original was on a 109½ inch (2781 mm) wheelbase and fitted with a 144 cubic inch (2.4 litre) straight-six.  By 1973, Ford Australia had stretched the platform to a 121 inch (3100 mm) wheelbase and fitted a 351 cubic inch (5.8 litre) (335 series "Cleveland") V8.      

Ford in North America introduced the Falcon in 1960 in response to the rising sales of smaller imports, a phenomenon the domestic industry had brought upon itself by making their own mainstream production bigger and heavier during the late 1950s and tellingly, when later they would introduce their “intermediate” ranges, these vehicles were about the size cars had been in 1955; they proved very popular although rising prosperity did mean sales of the full-size lines would remain buoyant until mugged by economic reality in a post oil-shock world.  The Falcon began modestly enough and while the early versions were very obviously built to a (low) price and intended to be a commodity to be disposed of when “used up”, it found a niche and Ford knew it was onto something.  The early platform wasn’t without its flaws, as Australian buyers would discover when they took their stylish new 1960 Falcon to the outback roads the frumpy but robust Holden handled without complaint, but it proved adaptable: In North America, the Falcon was produced between 1960-1969, it lasted from 1962-1991 in Argentina and in Australia, in a remarkable variety of forms, it was offered between 1960-2016.

On the Falcon platform: 1965 Mustang (6 cylinder, left) and 1969 Mustang Boss 429 (right).  In the vibrant market for early Mustangs, although it's the high-performance versions and Shelby American's derivatives which attract the collectors, massively out-selling such things were the so-called "grocery-getters", configured typically with small (in US terms) 6 cylinder engines and automatic transmissions.  The "grocery-getters" used to be known as "secretary's" or "librarian's" cars but such sexist stereotyping would now attract cancellation (once known as "de-platforming).

In North America however, the platform wasn’t retired when the last of the Falcons was sold in 1970 because it was used also for other larger Fords (and companion Mercury & even (somewhat improbably) Lincoln models) including the Fairlane (1962-1970), Maverick (1970–1977) & Granada 1975-1980.  Most famously of course, it was the Falcon platform which was the basis for the first generation Mustang (1964-1973); if the development costs for the Falcon hadn’t been amortized by the time the Mustang was released, the extraordinary popularity of the new “pony car” meant the profits were huge.  It’s of course misleading to suggest a machine like the 1969 Mustang Boss 429 (7.0 litre) was “underneath the body just a Falcon with a big engine” but the basic design is the same and between the early versions of the two, there are many interchangeable parts.  Later, Ford would maintain other long-lasting platforms.  The Fox platform would run between 1979-1993 (the SN95 platform (1994-2004) is sometimes called the “Fox/SN95” because it was “a Fox update" but it was so substantial most engineers list it separately) and the larger Panther platform enjoyed an even more impressive longevity; released in 1979, the final Panther wasn’t produced until 2012.

Sunday, August 25, 2024

Loop

Loop (pronounced loop)

(1) A portion of a cord, ribbon, etc., folded or doubled upon itself so as to leave an opening between the parts; the opening so formed.

(2) Anything shaped more or less like a closed curve, as a line drawn on paper, a part of a letter or other symbol, a part of a path, or a line of motion.

(3) A curved piece or a ring of metal, wood, or the like, used for the insertion of something, as a handle, etc.

(4) In clinical slang, an intrauterine device (IUD), so named for the “loop” shape.

(5) In aeronautics, a maneuver executed by an airplane in such a manner that the airplane describes a closed curve in a vertical plane.

(6) In urban mass-transportation, a circular area at the end of a trolley line, railroad line etc, where cars turn around; (transport); a public transport (bus, rail, tram etc) route that starts and ends at the same point.

(7) In highway design, an arm of a cloverleaf where traffic may turn off or onto a main road or highway.

(8) In road design, a ring road or beltway.

(9) In physics, the part of a vibrating string, column of air or other medium, etc, between two adjacent nodes.

(10) In electricity, a closed electric or magnetic circuit.

(11) In computing, the reiteration of a set of instructions in a routine or program (which can be intentional or an error); a sequence of instructions repeated until or while a particular condition is satisfied.

(12) In biological science, a wire, usually of platinum, one end of which is curved to form a loop, used for transferring microorganisms from one medium to another.

(13) In biochemistry, a flexible region in a protein's secondary structure.

(14) A sandbar enclosing (or nearly enclosing) a body of water.

(15) In figure skating, a school figure in which a skater traces a large half circle, a small oval within its arc, and another large half circle to complete the figure while remaining on the same skating edge.

(16) As “The Loop”, the main business centre in the CBD of Chicago, Illinois.

(17) A small or narrow opening in a wall; a loophole (archaic).

(18) In metalworking, a hot bloom of pasty consistency, to be worked under a hammer or in rolls (the old alternative spelling was loup (mass of iron)).

(19) In graph theory, an edge that begins and ends on the same vertex.

(20) In topology, a path that starts and ends at the same point.

(21) In algebra, a quasi-group with an identity element.

(22) In North American use, a sports league (now rare).

(23) In dactylography (the study of fingerprints), one of the three primary shapes assumed by the ridges (arches, loops, and whorls).  (Dermatoglyphics is the broader scientific study of the patterns of ridges on the fingers, palms, toes, and soles).

(24) To form into a loop.

(25) To make a loop in.

(26) To enfold or encircle in or with something arranged in a loop.

(27) To fasten by forming into a loop, or by means of something formed into a loop (often followed by up).

(28) In ballistics, to cause a missile or projectile to trace a looping or loop-like trajectory while in flight.

(29) To fly an airplane in a loop or series of loops.

(30) In electronics, to connect conductors in the shape of a loop within a closed electric or magnetic circuit.

(31) In film, television etc production, to complete by recording dialogue, sound effects, etc onto an existing film track or soundtrack; an endless strip of tape or film allowing continuous repetition.

(32) In zoology, to move by forming loops (certain worms, caterpillars et al).

1350–1400: From the Middle English loupe & loup (loop of cloth; loophole; noose), from the earlier lowp-knot (loop-knot), of North Germanic origin, from the Old Norse hlaup (a run), used in the sense of “a running knot”, from hlaupa (to leap), ultimately from the Proto-Germanic hlaupaną (to leap, run) (and related to the Swedish löp-knut (loop-knot), the Danish løb-knude (a running knot) and the Danish løb (a course)..Etymologists are divided over whether loop has any connection with the Middle Irish & Old Irish lúb (bend, fold, loop) and perhaps akin to “leap”; nor is it clear if there was any relationship with the Middle Dutch lūpen (lie in wait, peep, peer).  The special use in metalworking dates from 1665-1675 and was etymologically unrelated; it was from the French loupe, a special use of loupe (wen, knob, gnarl), ultimately from a Germanic source.  The verb was derived from the noun.  Loop & looping are nouns & verbs, looper is a noun, looped is a verb & adjective and loopable & loopy are adjectives; the noun plural is loops.

Inner hippie: Lindsay Lohan likes the peace sign but in an age when high definition photography makes possible, even at a distance, the precise capturing of the arches, loops, and whorls of fingerprints, it’s now a potential risk.  AI (artificial intelligence) engines are now reported as achieving a success rate in excess of 50% in generating fake fingerprints so accurately they can “fool” biometric scanners.

As an acronym, LOOP can mean (1) loss of offsite power, (2) Listed on Other Page (online marketplaces), (3) Law of One Price (finance; economic theory) and Long-Range Open Ocean Patrol (admiralty jargon).  In dactylography (the study of fingerprints), the three primary shapes assumed by the ridges (arches, loops, and whorls) were first formerly defined in 1880.  It was first used of magnetic recording tape or film in 1931 while in computer programming in the sense of “a sequence of instructions, executed repeatedly”, the first known reference dates from 1947.  The noun looper (plural loopers) can mean (1) someone who loops (in various contexts, (2) an instrument or tool, such as a bodkin, for forming a loop in yarn or cord etc, (3) A moth having a caterpillar which arches its body into a loop in order to bring the back part of the body forward as it walks due to having fewer prolegs (an appendage of the abdomen of some insect larvae), (4) a (no almost always electronic) tool for creating music loops, (5) a golf caddy and (6) in baseball, a synonym of blooper (a fly ball that is weakly hit just over the infielders).  The adjective loopy can describe (1) something in such a shape or (2) (in slang) someone thought crazy or deranged.  The latter meaning dates from as late as 1923 but a century earlier it had entered English in the sense of “crafty or deceitful) in the novels of Sir Walter Scott (1771–1832).

Lindsay Lohan in Loop magazine.

There are literally dozens of derived “loop” phrases and idiomatic forms, some of the better known being: “infinite loop” (also as endless loop) (in computer programming a series of instructions which repeats until interrupted), “feedback loop” (a self-reinforcing or self-weakening effect which was used in the language of the military, political science, psychology, physics and other fields before becoming popular in discussions of global warming, “close the loop” (in managerial jargon, to follow up; to tie up loose ends; to resolve), “in the loop” (being well-informed; up to date; having current knowledge; being part of the discussion; the companion antonym being “out of the loop”, “fruitloop” (someone thought crazy or deranged (Fruit Loops originally a brand of sugary breakfast cereal), “death loop” (in video gaming the situation in which a player is killed and then respawns in the exact same time and place, destined thus endlessly to be killed, usually in a gruesome way, “belt loop” (the fittings on trousers & skirts through which one’s belt passes), “Lebanese loop” (in slang the “skimming device” fitted to an automatic teller machine (ATM or “cash dispenser”) used by criminals to collect personal information (such as pin numbers), “loophole” (in figurative use an ambiguity or exception in a rule or law that can be exploited in order to avoid the usual consequences (and originally "a slit in a castle wall used for observation or mounting a weapon)) and “loop quantum gravity” (a mysterious theory which attempts to reconcile quantum mechanics and general relativity, according to which space can be regarded as an extremely fine fabric of finite loops).

In the loop: MECCA MAXIMA, Bondi Junction, Sydney, Australia.

MECCA is an Australian cosmetics house with a presence in Australia, New Zealand, the UK and the PRC (People’s Republic of China), its private label brands including Mecca Cosmetica, Mecca Max, Kit and Mecca-ssentials.  It runs a programme (a kind of hybrid of a loyalty & reward scheme) called “Beauty Loop”, organized into layers, the parameters of which are based on one’s annual spend; as one spends more, one ascends to a higher level and, the higher one’s level, the greater the rewards (ie an effective discount).  The MECCA Beauty Loop has four levels of recognition (1, 2, 3 & 4) and purchases made online or in-store contribute to one’s annual total.  MECCA labels the customer profile in the Beauty Loop layers progressively as (1) Beauty Discoverer, (2) Beauty Devotee (3) Beauty Aficionado and (4) Beauty Connoisseur, explaining the Beauty Loop mechanics thus:

Level 1: Aus$300.00–Aus$599.99 spend per year: As a Beauty Discoverer, every day is a beauty adventure: exploring new products, new brands, new categories and experiencing them for the very first time.  Come with us on this beauty journey where we will share with you our love of beauty with four rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share!).  Plus, a gift to celebrate your birthday, when you spend $300 AUD per year (12 months).

Level 2: Aus$600.00–Aus$1,199.99 spend per year: As a Beauty Devotee, you are immersed in the world’s best in beauty. And just like us, you love to hear about the latest beauty trends, breakthroughs and products.  As a Level 2 member you will receive seven rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share!).  Plus, a gift to celebrate your birthday, when you spend $600 AUD per year (12 months).

Level 3: Aus$1,200.00–Aus$3,499.99 spend per year: As a Beauty Aficionado, you live and breathe all things beauty: you know all about the tried-and-trusted classics but also love to explore what’s fresh and new. We’ll bring you more of the world you love with eight rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share). Plus, one complimentary makeup application, a gift to celebrate your birthday, pre-launch access to new and limited-edition products and events by invitation – and more! All this when you spend $1200 AUD per year (12 months).

Level 4: Aus$3,500.000+ spend per year: As a Beauty Connoisseur, your passion for beauty is unmatched. You would go to the ends of the earth for beauty’s most coveted (as would we!). As our most beauty-obsessed members, you can expect our most exciting, luxurious rewards. You will receive nine rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share). Plus, one complimentary makeup application, pre-launch access to new and limited-edition products, access to exclusive invitation-only events, and of course, a birthday gift from us to you with love. All this and more when you spend $3,500 AUD per year (12 months).

Beauty Loop is a popular scheme, said now to enjoy a membership in excess of 4½ million Beauty Discoverers, Devotees, Aficionados & Connoisseurs (MECCA doesn’t publish a breakdown) but in 2023 there was on-line speculation there may be an exclusive, secret layer of the loop (presumably known as Level 5) for those who spend much more.  It all sounded quite Masonic and there was speculation at least some MECCA staff must know about the mysterious Level 5 but were not permitted to discuss it and, if asked, were instructed to deny the existence of such a thing.  What Level 5 Beauty Loop members would be called attracted speculation and the most popular suggestions were “Beauty Addict”, “Beauty Obsessive” & “Beauty Cultist”, the consensus being floor staff would be able to confirm the identity of Level 5 members by some unobvious and ambiguous flag in the MECCA database rather than something Masonic like a secret handshake.  Fueling the conspiratorial atmospherics, MECCA seems to have adopted the Pentagon's "neither confirm nor deny" policy (invoked usually when questioned about the existence of nuclear weapons in certain places) so the hunt for a MECCA "deep throat" continues.  

Lindsay Lohan’s daring display of naked belt loops; note the hooking of the thumbs (right).  A belt will usually include a loop next to the buckle, used to keep the end of the belt in place.  This is called the "keeper".