Heckblende

Heckblende (pronounced hek-blend or hek-blend-ah (German)

A moulded piece of reflective plastic permanently mounted between a car’s taillight (also as tail light, tail-light, taillamp, tail lamp & tail lamp) assemblies and designed to make them appear a contiguous entity

1980s: A German compound noun, the construct being Heck (rear; back) + Blende (cover).  As a surname, Heck (most common in southern Germany and the Rhineland) came from the Middle High German hecke or hegge (hedge), the origin probably as a topographic name for someone who lived near a hedge.  The link with hedges as a means of dividing properties led in the Middle Low German to heck meaning “wooden fencing” under the influence of the Old Saxon hekki, from the Proto-West Germanic hakkju.  In nautical slang "heck" came to refer to the “back of a ship” because the position of the helmsman in the stern was enclosed by such a fence and from here it evolved in modern German generally to refer to "back or rear".  The Modern German Blende was from blenden (deceive), from the Middle High German blenden, from the Old High German blenten, from the Proto-Germanic blandijaną, from the primitive Indo-European blend- and was cognate with the Dutch blenden and the Old English blendan.  Because all German nouns are capitalized, Heckblende is correct but in English, heckblende is the usual spelling.

The German blende translates as “cover” so the construct Heck + Blende (one of their shorter compounds) happily deconstructs as “back cover” and that obviously describes the plastic mouldings used to cover the space between a car’s left and right-side taillights.  Blenden however can (as a transitive or intransitive) translate as (1) “to dazzle; to blind” in the sense of confuse someone’s sight by means of excessive brightness”, (2) (figuratively and usually as an intransitive) to show off; to pose (try to make an impression on someone by behaving affectedly or overstating one’s achievements) and (3) “to dazzle” in the sense of deception (from the 1680s German Blende (an ore of zinc and other metals, a back-formation from blenden (in the sense of "to blind, to deceive") and so called because the substance resembles lead but yields none (but should not be confused with the English construct hornblende (using the English “blende” in the sense of “mix”) (a dark-green to black mineral of the amphibole group, calcium magnesium iron and hydroxyl aluminosilicate)).  A heckblende thus (1) literally is a cover and (2) is there to deceive a viewer by purporting to be part of the rear lighting rather than something merely decorative (sic).  If a similar looking assembly is illuminated and thus part of the lighting system, then it's not a heckblende but part of a full-width taillight.  Heckblende is a noun; the noun plural is heckblendes.  Presumably, those who add the plastic pieces to heckblendless cars are heckblenders, the process being heckblending and the result something heckblended.

Three decades of progress in taillights.  The single, brass, oil-fired unit on a 1905 Maxwell Model L Tourabout (left) and a pair of 6-volt electric taillights on a 1934 Auburn Boattail Speedster (right).

On cars, the design of taillights stated modestly and few were in use before 1914, often a small, oil-lit single lens the only fitting.  Electric lights were by the 1920s standardized (although the oil lamps lingered on some commercial vehicles well into the next decade) while early legislation passed in many jurisdictions specified the need for red illumination to the rear (later also to indicate braking) but about the only detail specified was a minimum luminosity, shape, size and placement left to manufacturers.  Before the late 1940s, most taillights were purely functional with little attempt to make them design motifs although during the art deco era, there were some notably elegant flourishes but despite that, they remained generally an afterthought and on lower priced models, a second taillight was sometimes optional, the standard of a left and right-side unit not universal (in the West) until the 1950s.

A tale of the tails of two post-war economies:  1959 MGA Twin-Cam FHC & 1959 Daimler Majestic (upper) and 1959 Chevrolet Impala (batwing) flattop & 1959 DeSoto Adventurer convertible (lower).

It was in the 1950s the shape of tail lights became increasingly stylized.  With modern plastics freeing designers from the constraints the use of glass had imposed and the experience gained during World War II (1939-1945) in the mass-production of molded Perspex, new possibilities were explored.  In the UK and Europe, there was little extravagance, manufacturers content usually to take advantage of new materials and techniques mostly to fashion what were little more than larger, more rounded versions of what had gone before, the amber lens being adopted as turn indicators to replace the mechanically operated semaphore signals often little more than a duplication of the red taillight or an unimaginatively styled appendage.

1961 Chrysler Turboflite show car (left), 1966 Dodge Hemi Charger (centre) and 2024 Dodge Charger (right).

Across the Atlantic, US designers were more ambitious but one idea which for a while was flirted with without being used was the full-width taillight and that must have been by choice because it would have presented no challenges in engineering.  Instead, as the jet age became the space age, the dominant themes were aeronautical or recalled the mechanism of rocketry, taillights styled to resemble the exhausts of jet-engines or space ships, the inspiration as often from SF (science fiction or Sci-Fi) as the runway.  Pursuing that theme, much of the industry succumbed to the famous fin fetish, the tails of their macropterous creations emphasizing the vertical more than the horizontal.  Surprisingly though, despite having produced literally dozens of one-off “concept” and “dream” cars over the decade, it seems it wasn’t until 1961 when Chrysler sent their Turboflite around the show circuit that something with a genuine full-width taillight was shown.  A version appeared on the first Dodge Charger (1966-1967) and the corporation revived the look for the eighth generation (LB) Charger introduced in 2024 but the plastic fitting didn't attract much comment because most of the attention focused on the lack of a V8 engine.

1936 Tatra T87 (left), 1961 Tatra T603A prototype (centre) & 1963 Tatra T-603-X5 (right).  For students of art deco, the early Tatras have much appeal.

That same year, in Czechoslovakia, the Warsaw Pact’s improbable Bohemian home of the avant-garde, Tatra’s engineers considered full-width taillights for their revised 603A.  As indicated by the specification used since before the war (rear-engined with an air-cooled, 2.5 litre (155 cubic inch) all-aluminum V8), Tatra paid little attention to overseas trends and were influenced more by dynamometers and wind tunnels.  However, the taillights didn’t make it to volume production although the 603A prototype did survive to be displayed in Tatra’s Prague museum.  Tatra’s designs, monuments to mid-century modernism, remain intriguing.

1967 Imperial LeBaron four door Hardtop.

If the idea didn’t impress behind the iron curtain, it certainly caught on in the West, full-width assemblies used by many US manufacturers over the decades including Mercury, Imperial, Dodge, Shelby, Ford, Chrysler & Lincoln.  Some genuinely were full-width taillights in that the entire panel was illumined, a few from the Ford Motor Corporation (FoMoCo) even with the novelty of sequential turn-signals (outlawed in the early 1970s, bureaucrats seemingly always on the search for something to ban).  Most however were what would come to be called heckblendes and were intended to created only an illusion.

Some of FoMoCo's takes on the idea: Clockwise from top left: 1974 ZG Fairlane (AU), 1977 Thunderbird (US), 1966 Zodiac Mark IV (UK), 1970 Thunderbird (US), 1973 Landau (AU) & 1970 Torino (US).

Whether heckblendes or actually wired assemblies, Ford became especially fond of the idea which in 1966 made an Atlantic crossing, appearing on the Mark IV Zodiac, a car packed with advanced ideas but so badly executed it tarnished the name and when it (and the lower-priced Zephyr which made do without the heckblende) was replaced, the Zephyr & Zodiac names were banished from Europe, never to return.  Ford Australia picked-up the style (and typically several years later), using heckblendes on the ZF & ZG Fairlanes (1972-1976) and the P5 LTD & Landau (1973-1976).  The Fairlane’s heckblendes weren’t reprised when the restyled ZH (1976-1979) model was released but, presumably having spent so much of the budget on new taillights, the problem of needing new front end styling was solved simply by adapting that of the 1968 Mercury Marquis (the Marquis name also shamelessly borrowed for the up-market version), colonies often littered with cast-off hand-me-downs (men and machinery).

For the mainstream HK (1968-1969) range, Holden used the taillight assemblies to denote a model's place in the hierarchy: The basic Belmont (top left), the better equipped Kingswood (top right), the blinged-up Premier (bottom left) and the sporty Monaro GTS (bottom right): By their heckblende, its absence or partial implementation, they were known.  Those who like to construct adjectives might suggest the Belmont was heckbendless, the Kingswood heckblendish, the Premier heckblendesque and the Monaro GTS definitely heckblended.  In non-GTS form, the HK Monaro used (depending on the trim level ordered) the fittings from either the Belmont or Kingswood, a "Premier level" Monaro offered only as the "LS" in the HQ (1974-1974) & HJ (1974-1976) ranges.  It's not believed Donald Trump (b 1946; US president 2017-2021 and since 2025) modelled the fall of his tie on the HK Premier but it's not impossible one may have sent him a subliminal message.   

In Australia, the local outpost of General Motors (GM) applied a double fake.  The "heckblende" on the HK Holdens (1968-1969), as a piece of cost-cutting, was actually red-painted metal rather than reflective plastic and unfortunately prone to deterioration under the southern hemisphere's harsh sun; it was a fake version of a fake taillight.  Cleverly though, the fake apparatus was used as a marker of the model's place in the pecking order, the Belmont (intended for fleet sales and the economy-minded) with just taillights, the (slightly) better-appointed Kingswood (the mainstream "entry-level" model) granted extensions, the up-market Premier (for the aspirational middle class) with extended extensions and the Monaro GTS (a coupé which, off the showroom floor, could be configured from "taxi-cab" specifications being almost race-track ready) fitted with a full-width part.  Probably the Belmont and Premier were ascetically most successful.  Exactly the same idea was recycled for Holden's VH Commodore (1981-1984), the SL/E (effectively the Premier's replacement) version's taillight assemblies gaining stubby extensions which, unfortunately, looked as "tacked-on" as they were.

Holdens: 1967 HR Premier (left), 1969 HT Brougham (centre) & 1971 HQ Premier (right).

The idea of a full-width decorative panel wasn’t new, Holden having used such a fitting as a signifier of "more expensive" on earlier Premiers.  Known as the “boot appliqué strip”, it began small on the EJ (1962-1963), EH (1963-1965) & HD (1965-1966) before becoming large and garish on the HR (1966-1968) but the gorp (what the industry used to call bling) must have been thought a bit much because it was toned down and halved in height when applied to the elongated (the trunk (boot) rather than the wheelbase!) and gorped-up Brougham (1968-1971 and a model reflecting what the industry then thought appealed to the bourgeoisie) and barely perceptible when used on the HQ Premier (1971-1974).  Holden didn’t however forget the heckblende and a quite large slab appeared on the VT Commodore (1997-2000) although it wasn’t retained on the revised VX (2000-2002) but whether in this the substantial rise in the oil price (and thus the cost of plastic) was a factor isn’t known.

Not done by the factory: Volvos, Peugeots, Volkswagens, BMWs and Mercedes-Benz and others all needlessly have been heckblended.  According to the originality police, the usually undocumented tenth circle of Hell is reserved for heckblenders.

Although, beginning with the mid-engined 914 (1969-1976) in 1973, Porsche was an early European adopter of the heckblende (since used with some frequently), it was the 1980s which were the halcyon days of after-market plastic, owners of smaller BMWs and Mercedes-Benz seemingly the most easily tempted.  The additions were always unnecessary and the only useful way they can be catalogued is to say some were worse than others.  Predictably, the fad spread to the East (Near, Middle & Far) and results there were just as ghastly although the popularity of the things must have been helpful as a form of economic stimulus, such was the volume in which they were extruded; reputedly, one factory in Pakistan had to expand to the building next door to meet demand.  Cross-culturally, among males aged 17-39, few things have proved as enduringly infectious as a love of gluing or bolting to cars, pieces of plastic which convey their owner's appalling taste.

All done by the factory: 1976 Porsche 914 2.0 with OEM (original equipment manufacturer) heckblende in Nepal Orange over black leatherette with orange & black plaid inserts.

These days, a designer might, for the right design, for a certain target market use orange paint or orange & black plaid but it's unlikely they'd be seen in combination; it'd be sort of like mixing spots & stripes.  The 1970s however were different and, for better and worse, there was more adventurism on the color charts although, regrettably, polka-dot upholstery never caught on.  The last Porsche 914s (1969-1976) were sold in 1976 but because the new 924 (1976-1988) wasn’t ready for production, to create an “entry-level” model for the vital US market, the factory resurrected the 912.  The original 912 (1965-1969) was essentially a four-cylinder 911 (1964-) with less elaborate appointments and fitted with a version of the 1.6 litre flat-four used in 356 (1946-1965) but the 1976 912E used the 2.0 litre Volkswagen unit from the 914 because the older engine had never been modified to comply with the new emission control rules.  The single-season 912E was an unexpected swansong for the 912 and although some 30% cheaper than the contemporary 911S, it sold in only one fifth the volume, a telling comparison with the mid 1960s when the 912 initially out-sold the 911.  So barely more than 2,000 912Es were built and the aftermarket was for decades subdued but the survival rate was high and although the prices realized don’t match the 912s of the 1960s (let alone the six cylinder cars), the 912E is now appreciated as a practical, well-built and surprisingly economical machine so prices have been rising. 

2019 Mercedes-Benz EQC 400 with taillight bar.

After the 1980s, fewer manufacturers used heckblendes as original equipment and when they did the terminology varied, the nomenclature including "decor panels", "valances" or "tail section appliqués".  However, although it seemed the heckblende may have been headed for extinction, full-width taillights still entice stylists and modern techniques of design and production, combined with what LEDs (light-emitting diodes) & OLEDs (Organic Light Emitting Diode) have made possible, mean it’s again a popular feature, the preferred term now “taillight bar”.  Hopefully, the moment for resuscitated fad will be brief.

Lindsay Lohan with 2009 Porsche 911 (997; second phase) Carrera Cabriolet (left) and 2009 Porsche 911 (997; second phase) Carrera 4S Cabriolet (right).

After-market heckblendes appeal to a certain sub-section of the population but tend to be abhorred by the serious-minded.  However, even when fitted by the factory, factions form.  There are (1) the originality police who maintain if it was done by the factory, whatever the aesthetics, that’s the end of the matter, (2) those who detest the things on the basis of “too much plastic” and (3) the heckblende fan boys who just want the molding changed a bit.  Depending on the model, the Porsche 997 (2004-2013) was produced heckbelended and not and so specific are the requirements of some in the 911 cult (they prefer “911 community”) the feature (or its absence) might have been decisive when making a purchase.

Porsche 996 Carrera 4S (left), Porsche 997 Carrera 4S (centre) and Porsche 997 Carrera 4S with reddited taillights and heckblende (light bar).

As an example of the feeling, one redditor heckblende fan-boy thought the 997’s implementation lacked the visual integrity of that which appeared on the 996 (1997-2006 and the model which gained infamy for (1) “poached egg” headlights, (2) a fragile RMS (rear main seal) and (3) an IMS (intermediate shaft) bearing prone to failure).  Accordingly, redditor took to photoshop and “raised the bar (height)”, rendering an aspect ratio closer to that of the 996 while changing the taillight shape so the inner lower corner was a true 90^o angle.  The reddited re-imagining of course divided opinion and it unlikely there was much shifting of factional alignment within the cult.

Targa

Targa (pronounced ta-gah)

(1) A model name trade-marked by Porsche AG in 1966.

(2) In casual use, a generic description of cars with a removable roof panel between the windscreen and a truncated roof structure ahead of the rear window.

1966 (in the context of the Porsche): From the Targa Florio race in Sicily, first run in 1906 and last staged in its classic form in 1973.  In many European languages, targa (or derivatives) existed and most were related to the Proto-Germanic targǭ (edge), from the primitive Indo-European dorg- (edge, seam), from the Old Norse targa (small round shield) and the Old High German zarga (edge, rim).  The modern Italian targa (plate, shingle; name-plate; number plate or license plate; plaque; signboard; target (derived from the rounded oval or rectangle shield used in medieval times)) was ultimately from the Frankish targa (shield).  In the Old English targa (a light shield) was also from the Proto-Germanic targǭ and was cognate with the Old Norse targa and the Old High German zarga (source of the German Zarge); it was the source of the Modern English target.  The Proto-Germanic targǭ dates from the twelfth century and “target” in the sense of “round object to be aimed at in shooting” emerged in the mid eighteenth century and was used originally in archery.  Targa is a noun; the noun plural is targas.

1974 Leyland P76 Targa Florio in Omega Navy, Aspen Green & Nutmeg (without the side graphics).

Although, especially when fitted with the 4.4 litre (269 cubic inch) V8, it was in many ways at least as good as the competition, the Australian designed and built Leyland P76 is remembered as the Antipodean Edsel; a total failure.  It was doomed by poor build quality, indifferent dealer support and the misfortune of being a big (in local terms) car introduced just before the first oil shock hit and the world economy sunk into the severe recession which marked the end of the long, post war boom.  It vanished in 1975, taking with it Leyland Australia but it did have one quixotic moment of glory, setting the fastest time on Special Stage 8 of the 1974 World Cup Rally, run on the Targa Florio circuit in Palermo, Sicily.  The big V8 machine out-paced the rest of the field by several minutes and to mark the rare success, Leyland Australia built 488 "Targa Florio" versions.  Available in Omega Navy, Aspen Green or Nutmeg (a shade of brown which seemed to stalk the 1970s), the special build was mechanically identical to other V8 P76s with automatic transmission but did include a sports steering wheel and aluminium road wheels, both intended for the abortive Force 7, a two-door version which was ungainly but did offer the functionality of a hatchback.  In a typical example of Leyland's mismanagement, the Force 7 was being developed just as the other local manufacturers were in about to drop their big two-doors, demand having evaporated after a brief vogue.  Leyland do however deserve credit for their plans to name the luxury version of the Force 7 the Tour de Force.

Except for those which (usually) stick to numbers or alpha-numeric strings (Mercedes-Benz the classic example), coming up with a name for a car can be a tricky business, especially if someone objects.  In 1972, Ford of England was taken to court by Granada Television after choosing to call their new car a “Granada” though the judge gave the argument short shrift, pointing out (1) it was unlikely anyone would confuse a car with a TV channel and (2) neither the city nor the province of Granada in Spain’s Andalusia region had in 1956 complained when the name was adopted for the channel.  The suit was thrown out and the Ford Granada went on to such success the parent company in the US also used the name.

Spot the difference.  1966 Ford Mustang Fastback (left) and 1966 Ford T5 Fastback (right).

In Cologne, Ford’s German outpost in 1965 had less success when trying to sell the Mustang in the FRG (Federal Republic of Germany, the old West Germany (1949-1990)) because Krupp AG held (until December 31 1979) exclusive rights to the name which it used on a range of heavy trucks including some configured as fire engines.  A Mustang couldn’t be confused with a truck (though some snobby types in France might have suggested otherwise) but Ford’s legal advice was to settle rather than sue so they attempted to buy the rights.  Their offer (a reputed US$10,000) was rebuffed so for years Mustangs in the FRG were sold as the “T5” which was the car’s project name during its development.  Almost identical to the US version but for the badges, it was one of the most popular US cars sold in Europe, aided by the then attractive US$-Deutsche Mark exchange rate and its availability in military PX (Post Exchange) stores, service personnel able to buy at a discount and subsequently have the car shipped back to the US at no cost.

The badges: As they appeared on the early (1964-1966) Mustangs in most of the world (left), the T-5 badge used on early Mustangs sold in Germany (centre) and the (non-hyphenated) T5 used in Germany between 1967 and 1979

Visually, the changes which distinguished a T5 from a Mustang were slight and included (1) wheel covers with a plain black centre. (2) the word “Mustang” being removed from horn ring & gas (petrol) cap and (3) a “T5” badge replacing the “Mustang” script on the flanks.  Other than these cosmetic items, mechanical changes were limited to suspension settings (including adding the shock-tower cross-brace fitted to the Shelby GT350s) to better suit continental roads and the fitting of European-specification lighting.  Curiously, although Ford obviously didn’t make any effort when coming up with the “T5” name, it did for 1965 create a “T-5” badge (part number C5ZZ-6325622A) to replace the “Mustang” script on the front fenders and it was thought necessary later to do a re-design, the new one (part number CZZ-16098C) dropping the hyphen and placing the centred characters vertically.  Apparently content, the new badge was used until 1979 when Krupp’s copyright expired and the Mustang’s badges became global.  As was common, there were also running changes, a dash bezel above the glove box (with the T5 designation) introduced during 1967 and continued the next year while the 1971 range received a new dash emblem which sat in the centre, above the radio and heater controls.  However, anyone driving or sitting in a T5, unless they were an expert in such things or unusually observant, probably wouldn’t have noticed the car was in any way different from a Mustang of that vintage.

Scenes from Rote Sonne (1970, promotional poster, centre): A 1966 Ford T5 (left) and some of the cast (right) with a (circa 1966) Volkswagen Type 1 (Beetle).  Note the jackboots.

Directed by Rudolf Thome (b 1939), the plotline of Rote Sonne revolves around four young Fräuleins (Peggy, Sylvie, Christine & Isolde) who have entered into a mortiferous pact to use their charms to lure men into their grasp as a prelude to murdering them.  Although criticized as an example of the “pornography of violence” the film genuinely did fit into the contemporary feminist narratives of the FRG (Federal Republic of Germany, the old West Germany), a place in which ripples from the street protests which swept Germany in 1968 were still being felt and it was in 1970 the terrorist collective Rote Armee Fraktion (Red Army Faction (RAF)) was formed; In the English-speaking world it’s better (if misleadingly) known as the Baader–Meinhof Gang.

1962 Daimler SP250 (née Dart).

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the attractively alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management also reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys.  The Dodge Dart didn't for long stay big, the name in 1964 re-used for a compact line although it was the generation made between 1967-1977 which was most successful and almost immediately Chrysler regretted the decision to cease production, the replacement range (the Dodge Aspen & Plymouth Volaré (1976-1980)) one of the industry's disasters.  The name was revived in 2012 for a new Dodge Dart, a small, front wheel drive (FWD) car which was inoffensive but dreary and lasted only until 2016.  The SP250 was less successful still, not even 3000 made between 1959-1964, something attributable to (1) the unfortunate styling, (2) the antiquated chassis, (3) the lack of development which meant there were basic flaws in the body engineering of the early versions and (4) the lack of interest by Jaguar which in 1960 had purchased Daimler, its interest in the manufacturing capacity acquired rather than the product range.  It was a shame because the SP250's exquisite 2.6 litre (155 cubic inch) V8 deserved better.  

Lindsay Lohan with Porsche 911 Targa 4 (997), West Hollywood, 2008.  The Targa was reportedly leased by her former special friend, DJ Samantha Ronson (b 1977).

Sometimes though, numbers could upset someone.  Even in the highly regulated EEC (European Economic Community, the origin of the European Union (EU)) of the 1960s, a company in most cases probably couldn’t claim exclusive rights to a three number sequence but Peugeot claimed exactly that when Porsche first showed their new 901 in 1963.  Asserting they possessed the sole right to sell in France car with a name constructed with three numbers if the middle digit was a zero, the French requested the Germans rename the thing.  It was the era of Franco-German cooperation and Porsche did just that, announcing the new name would be 911, a machine which went on to great things and sixty years on, remains on sale although, the lineage is obvious, only the odd nut & bolt is interchangeable between the two.  So all was well that ends well even if the French case still seems dubious because Mercedes-Benz had for years been selling in France cars labelled 200 or 300 (and would soon offer the 600). Anyway, this time, it was the project name (901) which was discarded (although it remained as the prefix on part-numbers) and surviving examples of the first 82 cars produced before the name was changed are now highly prized by collectors.

Sometimes however, the industry uses weird names for no obvious reason and some of the cars produced for the JDM (Japanese domestic market) are, to Western ears, truly bizarre though perhaps for a Japanese audience they’re compellingly cool.  Whatever might be the rationale, the Japanese manufacturers have give the world some memorable monikers including (1) from Honda the Vamios Hobio Pro & the That's, (2) from Mazda the Titan Dump, the Scrum Truck & the Bongo Brawny, (3) from Mitsubishi the Super Great, the eK-Classy, the Town Box, the Mirage Dingo Teddy Bear & the Homy Super Long, (4) from Suzuki the Solio Bandit & the Mighty Boy, (5) from Toyota the Royal Lounge Alphard, (6) from Subaru the Touring Bruce, (7) from Nissan the Big Thumb, the Elgrand Highway Star & the Cedric and (8) from Cony, the Guppy.

1964 Porsche 901 (left), 1968 Porsche 911L Targa (soft window) (centre) and 1969 Porsche 911S Targa (right)

Compared with that lot, Porsche deciding to call a car a Targa seems quite restrained.  Porsche borrowed the name from Targa Florio, the famous race in the hills of Sicily first run in 1906 and where Porsche in the 1950s had enjoyed some success.  Long, challenging and treacherous, it originally circumnavigated the island but the distance was gradually reduced until it was last run in its classic form in 1973 although in even more truncated form it lingered until 1977.  The construct of the name of the Targa Florio, the race in Italy from which Porsche borrowed the name, was Targa (in the sense of “plate” or “shield” + Florio, a tribute to Vincenzo Florio (1883-1959), a rich Sicilian businessman, automobile enthusiast and scion of a prominent family of industrialists and sportsmen; it was Vincenzo Florio who in 1906 founded the race.  Porsche won the race seven times between between 1963-1970 and took victory in 1973 in a 911 Carrera RSR, the car which in its street-legal (the Carrera RS) form remains among the most coveted of all the 911s and many replicas have been created.  Porsche didn't make any 1973 Carrera RS Targas; all were coupés.

1976 Porsche 914 2.0 with factory-fitted heckblende in Nepal Orange over black leatherette with orange & black plaid inserts.  All the mid-engined 914 built for public sale had a targa top although for use in competition the factory did a few with a fixed roof to gain additional rigidity.  The 914 was the first of a number of attempts by Porsche’s engineers to convince customers there were better configurations than the rear-engine layout used on the 911 & 912.  The customers continued to demand 911s and, the customer always being right, rear-engined 911s remain available to this day.

1938 Packard 1605 Super Eight Sedanca de Ville by Barker.

The idea of a vehicle with a removable roof section over the driver is more ancient even than the Porsche 911.  Now, a “town car” is imagined as something small and increasingly powered in some Greta Thunberg (b 2003) approved way but in the US, what was sold as a “Town Car” used to be very big, very thirsty (for fossil fuels) and a prodigious emitter of greenhouse gasses.  The idea had begun in Europe as the coupé de ville, deconstructed as the French coupé (an elliptical form of carosse coupé (cut carriage)) and the past participle of couper (to cut) + de ville (French for “for town”).  So, it was, like the horse-drawn coupé carriage, a smaller conveyance for short-distance travel within cities, often just for two passengers who sat sometimes in an enclosed compartment and sometimes under a canopy while the driver was always exposed to the elements.  In the UK, the style was often advertised as the clarence carriage.  The coach-builders of the inter-war years created naming practices which were not consistent across the industry but did tend to be standardized within individual catalogues.  In the US, reflecting the horse-drawn tradition, the coupé de ville was Anglicized as coupe de ville and appeared as both “town brougham” and “town car”, distinguished by the enclosed passenger compartment (trimmed often in cloth) and the exposed driver who sat on more weather resistant leather upholstery.

1974 Lincoln Continental Town Car.  The big Lincolns of the 1970s are about as remote as can be imagined from the original idea of something small and agile for use in congested cities but Ford also called this body style the "pillared hardtop" so by then, linguistic traditions clearly meant little.

Dating from the 1920s, a variant term was “Sedanca de ville”, briefly used to describe a particular configuration for the roof but so attractive was the word it spread and soon there appeared were Sedancas and Sedanca coupés.  Like many designations in the industry, it soon ceased to carry an exact meaning beyond the front seats being open to the skies although by the 1920s there was usually a detachable or folding (even some sliding metal versions were built) roof and windscreens had become a universal fitting.  For a while, there probably was (unusually in an industry which often paid scant attention to the details of etymology) an understanding a Sedanca de ville was a larger vehicle than a Sedanca coupé but the former term became the more generally applied, always on the basis of the ability of the driver’s compartment to be open although it’s clear many of the vehicles were marketed towards owner-drivers rather than those with chauffeurs, that cohort having moved towards fully enclosed limousines.  It’s from the Sedanca tradition the US industry later picked up the idea of the “town car” although the association was vague and had nothing to do with an open driver’s cockpit; it was understood just as a model designation which somehow implied “prestige”.

1968 Triumph TR5 with “Surrey Top”.

Porsche had since the late 1940s been building roadsters and cabriolets but while the 911 (then known internally as Project 901) was under development, it was clear US regulators, in reaction to a sharply rising death toll on the nation’s highways, were developing some quite rigorous safety standards and a number of proposals had been circulated which threatened to outlaw the traditional convertible.  Thus the approach adopted which, drawing from the company’s experience in building race cars, essentially added a stylized roll-over bar which could accommodate a detachable roof-section over the passengers and a folding rear cover which included a Perspex screen (the solid rear glass would come later).  Actually, the concept wasn’t entirely novel, Triumph introducing something similar on their TR4 roadsters (1961-1967) although their design consisted of (1) a half-hard top with an integral roll-bar & fixed glass rear window and (2) two detachable (metal & vinyl) panels which sat above the passengers.  Customers universally (and still to this day) referred to this arrangement as the “Surrey Top” although Triumph insisted only the vinyl insert and its supporting frame was the “Surrey” while the rest of the parts collectively were the “Hard Top kit”.  The targaesque top was available on the TR5 (1967-1969), a de-tuned version of which was sold in North America as the TR250 with twin carburetors replacing the Lucas mechanical fuel-injection used in most other markets, the more exotic system then unable to comply with the new emission standards.

1953 Ford X-100 with roof panel retracted (left), the Quincunxed five carburetor apparatus atop the 317 cubic inch (5.2 litre) Lincoln Y-Block V8 (centre) and the built-in hydraulic jacking system in use (right).

However, long before Porsche told us there were Targa and a decade before even Triumph’s Surrey, Ford had displayed a two-seat “targa”.  In the years to come, things like the 1953 Ford X-100 would be called “concept cars” but that term didn’t then exist so Ford used the more familiar “dream car” and that does seem a more romantic way of putting it.  Reflecting the optimistic spirit of the early post-war years, the X-100 included a number of innovations including the use of radial-ply tyres, a built-in hydraulic jacking system, a rain-sensor which automatically would trigger an electric motor to close the sliding plexiglass roof panel, a built-in dictaphone, a telephone in the centre console and the convenience of heated seats and an electric shaver mounted in the glove compartment.  Some of the features became mainstream products, some not and while the “variable volume horn” wasn’t picked up by the industry, one did appear on the Mercedes-Benz 600 (W100; 1963-1981) although that was a rare supportive gesture.  It was also an age of imaginative labels and Ford called their quincunx induction system the “Multi-Plex”; while the engineering proved a cul-de-sac, the name did later get picked up by multi-screen suburban cinema complexes.  For the X-100, Ford used what was then a popular technique in the lunatic fringe of the burgeoning hot rod: an induction system using five carburettors in a Quincunx pattern.  Inherent difficulties and advances in engineering meant the fad didn’t last but the apparatus remins pleasing to those with a fondness of unusual aluminium castings and intricate mechanical linkages.  X-100 still exists and is displayed at the Henry Ford Museum in Dearborn, Michigan.

1969 Mercury Marauder X-100.  In 1969, the blacked-out trunk (boot) lid and surrounds really was done by the factory.  During the administration of Richard Nixon (1913-1994; US president 1969-1974), things were not drab and predictable.

In a number of quirky coincidences, the name X-100 seems to once have been an industry favourite because as well as the 1953 Ford “dream car”, it was the US Secret Service’s designation for the 1961 Lincoln Continental parade convertible in which John Kennedy (JFK, 1917–1963; US president 1961-1963) was assassinated in Dallas, Texas.  One might have thought that macabre association might have been enough for the “X-100” tag to not again be used but, presumably because the Secret Service’s internal codes weren’t then general public knowledge, in 1969 Ford’s Mercury division released an X-100 as an up-market version of its second generation (1969-1970) Marauder.  Notionally, the X-100 was a “high performance” version but its 365 (gross) horsepower 429 cubic inch (7.0 litre) V8 was an option in lesser priced Marauders which meant the X-100, weighed down by the additional luxury fittings, was just a little slower than the cheaper models with the 429.  The market for “full-sized” high performance cars was anyway by 1969 in the final stages of terminal decline and although an encouraging 5635 were sold in 1969, sales the next year fell to 2646 and the X-100 was retired at the end of the 1970 and not replaced.  Most bizarre though was project X-100, a US$75 million (then a lot of what was at the time borrowed money) contract in 1943 awarded to Chrysler to design, machine and nickel-plate the inner surfaces of the cylindrical diffusers required to separate uranium isotopes.  Part of the Manhattan Project which built the world’s first atomic bombs, Chrysler built over 3,500 diffusers used at the plant in Oak Ridge, Tennessee and many were still in service as late as the 1980s.  Not until after the first A-bomb was used against Hiroshima in August 1945 did most of the X-100 project’s workers become aware of the use being made of the precision equipment they were producing.

Built by Ferrari: 1973 Dino 246 GTS with "chairs & flares" options.  The "GTS" stood for "Gran Tourismo Spider" but it was a true targa in the sense codified by Porsche.

The rhyming colloquialism “chairs and flares” (C&F to the Ferrari cognoscenti and these days the early Dinos are an accepted part of the family) is a reference to a pair of (separately available) options available on later production Dino 246s.  The options were (1) seats with inserts (sometimes in a contasting color) in the style used on the 365 GTB/4 (Daytona) & (2) wider Campagnolo Elektron wheels (which the factory only ever referred to by size) which necessitated flared wheel-arches.  In the early 1970s the factory wasn’t too punctilious in the keeping of records so it’s not known how many cars were originally built equipped with the wider (7½ x 14” vs 6½ x 14”) wheels but some privately maintained registers exist and on the basis of these it’s believed production was probably between 200-250 cars from a total run of 3569 (2,295 GT coupés & 1,274 GTS spiders (targa)).  They appear to have been most commonly ordered on UK & US market cars (although the numbers for Europe are described as “dubious” and thought an under-estimate; there are also an unknown number in other countries), the breakdown of verified production being:

246 GT: UK=22, Europe=5, US=5.
246 GTS: UK=21, Europe=2, US=91.

The “chairs and flares” cars are those which have both the Elektron option and the Daytona-style seats but because they were available separately, some were built with only one of the two, hence the existence of other slang terms in the Dino world including “Daytona package”, “Sebring spiders” and, in the UK, the brutish “big arches”.  In 1974, the Dino's option list (in US$) comprised:

Power windows: $270.00
Metallic paint: $270.00
Leather upholstery: $450.00
Daytona type central seat panels: $115.00
Air-conditioning: $770.00
14 x 7½ wheels & fender flares: $680.00
AM/FM/SW radio: $315.00
Electric antenna & speakers: $100.00

At a combined US$795.00, the C&F combo has proved a good investment, now adding significantly to the price of the anyway highly collectable Dino.  Although it's hard to estimate the added value because so many other factors influence calculation, all else being equal, the premium would seem to to be well over US$100,000.  Because it involves only wheels, upholstery and metal, the modifications are technically not difficult to emulate although the price of a modified vehicle will not match that of an original although unlike some of the more radical modifications to Ferraris (such as conversions to roadsters), creating a C&F out of a standard 246 seems not to lower its value.  These things are always relative; in 1974 the C&F option added 5.2% to the Dino GTS's list price and was just under a third the cost of a new small (in US terms a "sub-compact") car such as the Chevrolet Vega (1970-1977).

An enduring design: 2023 Porsche 911 Targa 4 (992).

Porsche didn’t complicate things, in 1966 offering the Targa as an alternative to the familiar coupé, then in series production since 1964.  Briefly, the company flirted with calling the car the 911 Flori but ultimately Targa was preferred and the appropriate trademarks were applied for in 1965, the factory apparently discovering targa in Italian means “number plate” or “license plate” only that year when the translators were working on international editions of the sales brochures.  The now familiar fixed, heated rear screen in safety glass was first offered in 1967 as an alternative to the one in fold-down plastic one and such was the demand it soon became the standard fitting.  The Targa carried over into the 911’s second and third generation being, re-designed for 1993 in a way that dispensed with the roll bar and it wouldn’t be until 2011 the familiar shape returned.

1970 Iso Grifo Targa (Series I, 350 cubic inch (5.7 litre) Chevrolet V8, left) and 1971 Iso Grifo Can-Am Targa (Series II, 454 cubic inch (7.4 litre) Chevrolet V8, right).  The raised centre section on the hood (bonnet) of the big-block Grifos was known informally as the "penthouse"; it was required because the induction system sat higher than on the small-block cars.  Not all approved of the penthouse because they found it discordant with the otherwise flowing lines but its brutish functionalism seems a fitting tribute brute force beneath.

Among the small volume manufactures which in the post-war years found a lucrative niche in combining sensuous European coachwork with the cheap, powerful and robust American V8s, there was a focus on two-door coupés because (1) this was the example set by Ferrari and (2) there most demand in the segment clearly existed.  The ecosystem was sent extinct by the first oil shock of the early 1970s but in the era, some did offer convertibles and where not, there were specialists prepared to help.  There was though, the odd targa.  The achingly lovely Iso Grifo spyder (roadster) shown at the Geneva Motor Show in 1964 never reached production but in 1966, less than two years into the Grifo’s life (during which almost 100 had been made), the factory put a targa version on their stand at the Turin Motor Show.  It was only ever available to special order on a POA (price on application) basis and between then and the shuttering of the factory in 1974, only 17 were built, four of which were the Series II Can-Ams with the big-block Chevrolet V8.

Tartan

Tartan (pronounced tahr-tn)

(1) A wool or worsted cloth woven with stripes of different colours and widths crossing at right angles, worn chiefly by the Scottish Highlanders, many clans now having its own distinctive design.

(2) A design now often identified by the name of the clan wearing it and most associated with the kilt.

(3) A generalized descriptor for any similar (sometimes called plaid) design.

(4) A single-masted vessel used in the Mediterranean, usually with a lateen sail (also spelled as tartane).

(5) The trade name of a synthetic resin, used for surfacing tracks etc.

1490-1500: Of uncertain origin, apparently a blend of the Middle English tartaryn (rich material) from the Middle French tartarin (Tartar cloth) and the Middle French tiretaine (strong coarse fabric; linsey-woolsey; cloth of mixed fibers) from the Old French tiret (kind of cloth), from tire (oriental cloth of silk) (and as the French tartane from the Italian tartana, of uncertain origin) from the Medieval Latin tyrius (material from Tyre), from the Classical Latin Tyrus (Tyre).  The origin of the name as applied to the small ship most associated with the Mediterranean, dates from seventeenth century French, probably the Provençal tartana (falcon, buzzard), it being common practice in the era to name ships after birds.  As an adjective meaning "design with a pattern of bars or stripes of color crossing one another at right angles", use began circa 1600.  The etymology of the fabric is certainly murky.  Most agree about the influence of the Old French tertaine but some trace the origin of that not to Latin via Italian but rather the Old Spanish tiritaña (a fine silk fabric) from tiritar (to rustle).  The spelling of tartan must have been influenced in Middle English by tartaryn from the Old French tartarin from Tartare (“Tartar," the people of Central Asia).  Tartan & tartanization are nouns, tartanize & tartaning are verbs and tartaned is a verb & adjective; the noun plural is tartans.

Lindsay Lohan in Royal Stewart tartan, Freaky Friday (Walt Disney Pictures, 2003), costume test photo.

Despite the perception of many (encouraged by the depictions in popular culture), tartan in the sense of specific color & pattern combinations attached to specific clans is something of recent origin.  Tartan (breacan (pɾʲɛxkən) in Scots Gaelic) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours.  The word plaid is now often used interchangeably with tartan (particularly in North America and when not associated with anything Scottish (especially kilts)), but technically (and always in Scotland), a plaid is a large piece of tartan cloth, worn as a type of kilt or large shawl although it’s also used to describe a blanket.  During the disputes between England and Scotland, the wearing of tartan became a political expression and, after the failure of the of the 1745 Jacobite rising, the UK parliament in 1746 passed the Dress Act which restricted the wearing of tartan and displays of other aspects of Gaelic culture in Scotland; it was one of a number of laws designed to suppress the warrior clans north of the border.  Perhaps inspired by this weaponization of fashion, during the Nazi occupation of France (1940-1944), the administrators of Alsace made an attempt to "ban the beret" on the grounds it was a "political symbol of Frenchness" (onion sellers curiously exempt from this crackdown) but the bizarre scheme quickly was ended by Berlin.  The Dress Act was repealed in 1782 and tartan was soon adopted as both the symbolic national dress of Scotland and in imagery more generally.  The Royal Stewart was the personal tartan of Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022) and historically associated with the royal house of Stewart (or Stuart), the dynasty which ruled Scotland from 1371, in 1903 uniting with the English crown in 1603 under James VI of Scotland (1566–1625) who thus became also James I of England and Ireland as James I.

Paired with a denim jacket, Lindsay Lohan in her screen test wore the dress in something of the way in the 1970s it became part of the punk sub-culture but for more conventional types there are also scarves, ties, sashes and such.  There was a time when the convention was it could be worn in Scotland only with the permission of the sovereign but those days are gone and it has long been a most “democratized fabric” to the point where it’s now something of a “universal tartan”, one widely seen in commercial fashion and in that sense is used in parallel with the clan affiliation.  Commonly, it’s worn to formal events such as weddings, ceilidhs, or Burns Nights (readings of the poems of Robert “Rabbie” Burns (1759–1796)), the modern trend to pair a kilt with a Prince Charlie or Argyll jacket, traditionalists adding a sporran (pouch), hose (kilt socks) & flashes, Ghillie brogues (traditional shoes) and even a Sgian dubh (a small dagger tucked in the sock) although carrying the last item may be unlawful in some jurisdictions.  Historians of the fabrics deconstruct the Royal Stewart as: (1) red background (boldness, power & visibility (thus a very “royal” color)), (2) blue & black (lines strength & dignity) and (3) white & yellow stripes (light, honor & distinction).  Remarkably, in the age of identity politics and sensitivity to cultural appropriation, the etiquette guides note there is no objection to non-Scots folk wearing their tartan of choice except when an event is clan-specific in which case only those in the lineage should don the fabric.  That said, even then, the consequence of a tartan faux pas will likely be less severe than wearing a Rangers shirt in a Glasgow pub filled with Celtic’s hoops.

Car seat covers in Clan Lindsay Tartan.  The Clan Lindsay motto is Endure Fort (Endure bravely).  Think about it.

Although there’s now an industry devoted to the tartans of the clans, the specific association of patterns with clans and families began only in the mid-nineteenth century.  This history was both technological and economic deterministic.  Unlike some fabrics, tartans were produced by local weavers for local sale, using only the natural dyes available in that geographical area and patterns were just designs chosen by the buyer.  It was only with a broader availability of synthetic dyes that many patterns were created these began (somewhat artificially) to become associated with Scottish clans, families, or institutions wishing to emphasize their Scottish heritage.  The heritage was usually real but not often specific to a particular tartan, the mid-nineteenth century interest in the fabrics a kind of manufactured nostalgia.  There are many modern tartans on sale, the color combinations and patterns of which are chosen for market appeal rather than any relationship to clan identity or any other historic link: Among the purists, these collectively are called "the clan McGarish".  The phrase "Tartan Tory" does not refer to Scottish members of the Conservative Party (a once prolific species which has for decades been listed as "threatened" and may already be functionally extinct) but to the faction of the Scottish National Party (SNP) which is associated with cultural nostalgia rather than radical nationalist politics.

1976 Porsche 914 2.0 with factory-fitted heckblende in Nepal Orange over black leatherette with orange & black plaid inserts.  All the mid-engined 914 built for public sale had a targa top although for use in competition the factory did a few with a fixed roof to gain additional rigidity.  The 914 was the first of a number of attempts by Porsche’s engineers to convince customers there were better configurations than the rear-engine layout used on the 911 & 912.  The customers continued to demand 911s and, the customer always being right, rear-engined 911s remain available to this day.

These days, a designer might, for the right design, for a certain target market use orange paint or orange & black plaid but it's unlikely they'd be seen in combination; it'd be sort of like mixing spots & stripes.  The 1970s however were different and, for better and worse, there was more adventurism on the color charts although, regrettably, polka-dot upholstery never caught on.  The last Porsche 914s (1969-1976) were sold in 1976 but because the new 924 (1976-1988) wasn’t ready for production, to create an “entry-level” model for the vital US market, the factory resurrected the 912.  The original 912 (1965-1969) was essentially a four-cylinder 911 (1964-) with less elaborate appointments and fitted with a version of the 1.6 litre flat-four used in 356 (1946-1965) but the 1976 912E used the 2.0 litre Volkswagen unit from the 914 because the older engine had never been modified to comply with the new emission control rules.  The single-season 912E was an unexpected swansong for the 912 and although some 30% cheaper than the contemporary 911S, it sold in only one fifth the volume, a telling comparison with the mid 1960s when the 912 initially out-sold the 911.  So barely more than 2,000 912Es were built and the aftermarket was for decades subdued but the survival rate was high and although the prices realized don’t match the 912s of the 1960s (let alone the six cylinder cars), the 912E is now appreciated as a practical, well-built and surprisingly economical machine so prices have been rising.

High-priced plaid

1955 Mercedes-Benz 300SL Gullwing (W198) trimmed in blue-grey plaid.  The factory option codes for the plaid were L1 Blaugrau (blue-grey), L2 Rot-Grün (red-green) & L3 Grün-Beige (green-beige).

Buyers of the Mercedes-Benz 300SL Gullwing (W198, 1954-1957) had the choice of seats covered in leather or plaid cloth.  In the years since, many Gullwings originally fitted with plaid upholstery were re-trimmed in leather during refurbishment or restoration, partly because the leather was thought to have more of a allure but also because for decades fabrics exactly matching what was available in the 1950s had become unobtainable (unobtainium thus the preferred industry term).  However, in 2018, in what was said to be a response to "demand", Daimler announced bolts replicating exactly the original three designs (L1 Blaugrau (blue-grey), L2 Rot-Grün (red-green) & L3 Grün-Beige (green-beige)) would again be available as factory part-numbers.  Manufactured to the 1955 specification using an odor-neutral wool yarn woven into a four-ply, double weave twill, it’s claimed to be a “very robust material”.  In the era, the blue-grey fabric was the most popular, fitted to 80% of 300SLs not trimmed in leather while the red-green and green-beige combinations were requested respectively only by 14 & 6% of buyers.  The price (quoted in 2018 at US$229 per yard) was indicative of the product’s niche market but for those restoring a 300 SL to its original appearance, it's a bargain.  The fabric may be ordered from the Mercedes-Benz Klassisches Zentrum (Classic Centre).

1955 Mercedes-Benz 300SL Gullwing (W198; chassis 5500428; Engine 198.980.5500455 & body 5500411 and factory-fitted with the Rudge Wheel option), refurbished by Paul Russell & Company, Essex, Massachusetts (Leder rot (red leather) 1079 (left) and non-original Rot-Weiß (red-white plaid) (right)) .  Note the strapped-down luggage in the "head-rest" position.

Now bolts of fabric replicating the construction and appearance of the originals are available, restorers are able even more closely to replicate the appearance of seven-odd decades ago.  With chassis 5500428, Paul Russell & Company re-painted and re-trimmed to the original factory specifications (Graphitgrau (Graphite Grey) DB190 over Leder rot (red leather) 1079) but also included an interchangeable set of seat cushions and squabs in a non-original red-white plaid.  Additionally, the company fabricated a reproduction of the matching luggage set and while restorers have long been able, at a price, to recreate just about anything constructed from metal, timber and metal, in recent years the industry has been transformed with the advent of large scale 3D printers meaning even plastic parts can be formed from either specifications or scans of an original.  The 1955 design for the location of the luggage was thoughtful and a fine example of space utilization but, cognizant of Sir Isaac Newton's (1642–1727) laws of motion, today's regulators would be less than pleased.  In April, 2025, the car was offered for sale on the Bring-a-Trailer on-line auction site.

The part-numbers for the bolts of fabric: L1 Blue-Grey (A 000 983 44 86 / 5000), L2 Red-Green (A 000 983 44 86 / 3000) & L3 Green-Beige (A 000 983 44 86 / 6000).