Nipple

Nipple (pronounced nip-uhl)

(1) In anatomy, the small, conical projection near the center of the areola of each mammary gland (breast); also called mamilla, papilla or teat.  In females, the nipple contains the outlets of the milk ducts.

(2) Something resembling (often in scaled-up form) a female’s nipple, as the mouthpiece of a nursing bottle or pacifier (in some places an informal word for a pacifier).

(3) Any device resembling a nipple in shape or function.

(4) A mechanical device through which liquids or gases can be passed in a regulated manner; as grease nipple a small drilled bush, usually screwed into a bearing (or other component needing periodic replenishment of a greasing agent) through which grease is introduced.

(5) In plumbing & gas-fitting, a short piece of pipe with threads on each end, used for joining valves.

(6) Any small physical protrusion on an automotive, a machine part or any other part that fits into a groove on another part (now rare).

(7) In computer (hardware) slang, the pointing device in the centre of the keyboard of certain laptops, partially fulfilling the functionality of a mouse, trackball or track-pad (although some (male) users insist it is called “the clit”).

(8) In pre-modern ballistics, a perforated segment that fits into part of the breech of a muzzle-loading gun, on which the percussion cap is fixed.

(9) In the design of bicycles, an internally threaded piece which holds a bicycle spoke in place on the rim.

(10) To fit (a baby's bottle etc) with a nipple (archaic).

(11) To give one's nipple to (a baby) to allow breastfeeding (archaic).

1520–1530: From the Middle English nipple, from the earlier neble, nibble, nible & nepil (all of which may be derived from nib & neb (tip; point).  The Old English nypel (elephant’s trunk) was formed analogously as “a protuberance from one's neb”.  The late twelfth century pap & pappe (nipple of a woman's breast) was first attested in Northern and Midlands writing, probably from a Scandinavian source (there’s no record in the Old Norse but there was the dialectal Swedish pappe), from the primitive Indo-European imitative root pap- (to swell), the source also of the Latin papilla (nipple) which may have influenced the English papula (a swelling, pimple) and the Lithuanian papas (nipple).  The spellings neple, nypil, nyppell, neapel, neaple, neble and all obsolete.  Nipple is a noun & verb, nippling is a verb and nippleless & nippled are adjectives; the noun plural is nipples.

One extinct verb which, perhaps surprisingly, wasn’t revived even after it became apparent trends of use on the internet suggested it might be helpful, was expapillate (bare the breasts to the nipples), identified by the outstandingly good Online Etymology Dictionary as an entry in an early English "dictionary", published in eleven editions between 1623 and the 1650s.  The book was neither a prescriptive or descriptive work encompassing the whole language but was described as “An Interpreter of Hard English Words”, an approach others later took including Wilfred Funk (1883–1965) in his Word Origins and Their Romantic Stories (1950), the idea being to focus on the less known or more obscure.  The construct of expapillate was ex- + papillate.  The ex- prefix was from the Middle English, from words borrowed from the Middle French, from the Latin ex (out of, from), from the primitive Indo-European eǵ- & eǵs- (out).  It was cognate with the Ancient Greek ἐξ (ex) (out of, from), the Transalpine Gaulish ex- (out), the Old Irish ess- (out), the Old Church Slavonic изъ (izŭ) (out) & the Russian из (iz) (from, out of).  The “x” in “ex-“, sometimes is elided before certain constants, reduced to e- (eg ejaculate).  The Latin papillate was the vocative masculine singular of papillātus (having nipples or buds; shaped like a nipple or bud) and was used in English as a transitive verb (to cover with papillae) and intransitive verb (to take the form of a papilla, or of papillae).

In 1974, The British Medical Journal (BMJ) used the term "guitar nipple" to describe "the irritation to the breast that can occur from the pressure of the guitar against the body."  That was indicative of the trend in the English-speaking world for newly-identified (and sometimes novel) conditions to be constructed with English elements, rather than the Latin historically used.  In the same spirit, two years later a contributor to the JAMA (Journal of the American Medical Association) was more imaginative still, coining "hot pants syndrome" when documenting cases in which a burn to the skin had been induced by a patient carrying a battery-powered transistor radio in the pocket of their trousers.  There was also in 1978 the New England Journal of Medicine's (NEJM) "disco digit" which referred to "a sore or infected finger caused by too much finger snapping while dancing."    

Jaguar tool kit supplied with 1966 E-Type (XKE, 1961-1974).  The grease gun (left) was used to force grease into various components through grease nipples.  This was a regular part of automobile maintenance until recent decades and is still a feature of the servicing schedules of heavy vehicles and machinery.

Until the 1970s, it was common for cars to need periodic “greasing” of certain components, a process which involved attaching a “grease gun” to a “grease nipple” which permanently was mounted on the relevant part; manually, the gun (usually a type of plunger) was used to force grease through the nipple.  This was undertaken either by owners, chauffeurs or mechanics at service stations who routinely would perform an “oil and grease” which included (all or some of): changing the engine, gearbox & differential oil, replacing the filter(s) and greasing all required grease points.  On more expensive vehicles, “one-shot lubrication” systems (known also as CLS (centralized lubrication systems) & ALS (automated lubrication systems)) were introduced during the 1920s, the technology adapted from the hardware used in aviation.  Although some attempts were made to create wholly automated systems, the most widely used were those which incorporated a foot pump for the driver to press at specified intervals; this action forced grease from a central reservoir to the required points.  Being a sealed system, this meant that nowhere in the system were grease nipples required (although some often still were included in components which demanded less frequent attention or were of a design which made their inclusion in the CLS plumbing too difficult.  ALS systems remain common in many places including heavy machinery, ships and the industrial plant used in factories, power plants etc.

The standard grease nipple used on the Jaguar E-Type (XKE) (left) and a diagram with a legend listing the E-Type's oil, brake fluid, transmission fluid and grease nipple locations.  The grease nipples are indicated by the obelus (†).  In automobiles, by the 1970s the need for multiple grease points or one-shot lubrication had begun to be eliminated (although some older designs maintained the legacy for decades) as advances in metallurgy and lubrication technology permitted the development of sealed, maintenance-free components which are “packed with grease" and thus “lubricated for life”.  However, for heavy-duty machines such as trucks and earth-moving equipment operating in adverse conditions, there are often still components demanding regular greasing and thus grease nipples are still a thing.

Also a thing is the “nipple orgasm”, at least for those for whom a nipple is a “hardwired erogenous zone” responsive to stimulation; that's a sub-set of the population and there are probably no reliable estimates of the prevalence.  Although in humans orgasms are typically thought an ejaculative, vaginal or clitoral phenomenon, sexologists list more than a dozen types, varying in instance or intensity based on the individual, the circumstances and sensitivity to stimulation.  When warming to the topic, these specialists will also discuss the details of “energetic orgasms” (which can, without physical touch, be triggered by meditation or fantasy) and “sleep orgasms”, said to have been experienced by an “estimated” 37% of women and 83% of men.  Quite how those numbers were obtained isn’t clear but helpfully, in 2011, New Jersey-based neuroscientist, psychotherapist & sex therapist Dr Nan Wise (b 1967) undertook a study to reveal how nipple stimulation affects the brain.  What Dr Wise wanted to build on was the existing understanding “…the clitoris, vagina and cervix are mapped on the genital sensory cortex”, something which sits between the brain’s two hemispheres and which she labels “hedonistic pleasure zone” or, more illustratively “the crotch of the brain”.

What Dr Wise did was have the study’s subjects stimulated with various mental fantasies while in an MRI (magnetic resonance imaging) machine, allowing her team to observe how distinct parts of the brain responded to various experiences.  The results were generally in line with expectations except that nipple stimulation proved an outlier.  While her hypothesis had been there would have been activity in the brain region associated with chest sensation (the theory being nipple orgasms might occur because stimulation of the organ releases oxytocin, a hormone that can cause uterine contractions, potentially leading to vaginal orgasm), instead it was found nipple stimulation activated the genital sensory cortex itself, leading Dr Wise to conclude: “The nipples are a hardwired erogenous zone, like the genitals, when nipples are stimulated, the brain gets activated, and regions processing the sensation communicate with those responsible for pleasure.”  This tied in with one of the accepted dictums in neuroscience: “neurons that fire together wire together” and the study’s findings do seem to suggest it is plausible there exists a neural pathway between the nipples and the genitals.  Sexologists however caution individual responses will vary and techniques which produce pleasing results for one will induce no response in others.  So, YMMV (your mileage many vary) and the sexologists recommend experimentation.

The SKIMS Nipple Bra

Wearing it well: Kim Kardashian in SKIMS "nipple bra"

The admirable (and much admired) Kim Kardashian (b 1980) in October 2023 announced the latest addition to her SKIMS product line: a bra with “built in” nipples, designed to be prominent enough obviously to protrude through clothing.  Said to offer the “ultimate shock factor” (although after the shocks of the last decade-odd, some of which those associated with Kardashian clan have instigated, that may be hyperbolic) the viewer response suggested many weren’t certain whether product was real or a gimmick designed to attract publicity.  It certainly attracted publicity but turned out to be real (with SKIMS part number).  Even if the concept wasn't as “innovative” as claimed, the promotional approach in the video certainly was, the spin being that if women can don a bra to emulate one of the more pleasing consequences of cold weather, the psychological effect might be they’ll be less inclined to turn on (or up) the air-conditioner, thus reducing energy use, thereby lowering carbon emissions, meaning a lesser contribution to the concentration of atmospheric CO₂ (and other greenhouse gasses) which causes accelerated climate change including higher temperatures.  That seems to be drawing a long bow but doubtlessly somewhere there will be published research which can be spun to support (or at least not disprove) each of the steps in the internal Kardashian logic.  It was certainly an example of the way commerce is attempting to monetize concerns about climate change.  

As Ms Kardashian put it: “The earth’s temperature is getting hotter and hotter. Sea levels are rising. The ice sheets are shrinking. I’m no scientist, but I believe everyone can do their skillset to do their part.  That’s why I’m introducing a brand-new bra with a built-in nipple so matter how hot it is, you’ll always look cold.  Some days are hard but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”  The bra was said to be available in six colors with a stated “10% of sales” (the exact math of that calculation not disclosed) to be a “one off donation” to 1% for the Planet (a multi-national collective of businesses pledged to gifting at least 1% of their annual revenue to “environmental causes”).  So it sounded like a real product with a real part-number (not then listed) but there were those who thought the release date being Halloween (October 31) might suggest it might not be wholly serious.  Even had it not been real, it would have been a good case-study for students of such things learning the craft of the promotional video clip, the only opportunity missed being Ms Kardashian should first have appeared in a scientist's white lab coat, peeling it off as she spoke the words "I'm no scientist".  The part-number's later appearance in the catalogue verified the availability.   

The 1970s: Rudi's sheer bra (left & right) and the original Nipple Bra.

It’s not a new idea.  In the early 1970s, several manufacturers advertised a line of bras with cups in a sheer fabric which offered coverage and support (within a limited mass range) but clung to the nipples' definition, the most celebrated being those of Austrian-born Rudolf "Rudi" Gernreich (1922–1985), remembered as the "designer" of the "monokini" (ie a bikini supplied without the top part).  This approach was for those who wanted to display the profile of their own nipples.  The "Nipple Bra" offered enhanced engineering was the ancestor of the SKIMS bra in that rather than using, as Herr Gernreich did, the human body's "built-in" nipples, it provided some.  The pitch all those decades ago was aimed at those who wanted to look “provocative” and in 1975 to achieve that the “Nipple Bra” cost US$20 (US$114.42 adjusted for 2023) so Ms Kardashian setting her price at US$120.00 seems not unreasonable.  The somewhat obtuse contribution to averting climate change aside, reaction to the product included the observation the bra will provide permanently “perfectly aligned nipples”, something not always achieved by the real things because, like most body parts, between left and right, there’s often some variation in size, shape, direction or distance from the ground.  Like many aspects of structural engineering, “perfect alignment” is achieved often with slight adjustments to variables like strap length.

Rudi not required: Lindsay Lohan displays perfect alignment, Venice Beach, Los Angeles, California, 2011.

In the United States, patent law exists to protect inventions, processes, and methods rather than abstract ideas and the general criteria (interpreted with some latitude) for eligibility is that an invention should be novel, non-obvious, and useful.  What does qualify is the implementation or embodiment of an idea in a tangible form so while a mere thought or concept can't be patented, a specific application or embodiment of that idea can be and this includes a new product, process, machine, or composition of matter.  Within all that, patents can be granted to cover improvements made to existing inventions.  Whether SKIMS have applied for or been granted a patent isn't clear but several for products in this vein have been granted over the last 50-odd years.  On 24 August 1976 Mr Jakob E. Schmidt of Charlestown, Indiana was granted U.S. patent #3976083 (Brassiere Having Simulated Nipples) as well as #4241737 & #4127128 covering “Brassiere Having Simulated Nipples and Attachable-Detachable Nipple Simulators”.

Conceptual drawing supplied with application for patent #3976083 (Brassiere Having Simulated Nipples), granted 24 August 1976.  The patent expired 24 August 1993.

The abstract filed with the application for #3976083 included: A brassiere is disclosed having cups which are provided with a nipple-like protuberance simulating the bulge of a natural nipple. The nipple-like bulge or protuberance may be a built-in component of the brassiere, usually situated under the fabric of the cup; a component which is permanently attached to the external surface of the brassiere cop; or an individual structure which may be attached to or detached from the brassiere cup as will, by means of several linkage and attachment mechanisms.  Simulated nipples for a brassiere would offer an acceptable compromise for ladies who do not wish to go without a brassiere and a welcome release from the subconscious effects of the suppression brought on by wearing brassieres of the types variously available, which obliterate the nipple.  That’s informative but Ms Kardashian might have phrased things in a more "Tik-Tok friendly" way. 

A nipple patch (left), the nipple patch writ large to function as a special-purpose bra (centre) and the advertising concept (right) which could be used by the manufacturers of either the "nipple bra" or the "nipple patch".  All that would be required is transposing the photographs, depending on whether the object was to display or conceal.

However, while one niche market will like the idea of being “so provocative”, there are others who find the sight of their own nipples “too provocative” and for this niche, there are ranges of products which offer coverage and concealment, smoothing away any suggestion of a nipple with patches which can be worn under bras with cups of even the most sheer fabric.  Self-adhesive (using a skin-friendly temporary glue), they can also be used without a bra and the same technology has been adapted to larger-scale units which actually function as a bra.  Marketed as being ideal to be used when wearing “backless” dresses or tops, they’re also said to be easier to use than the “fashion tape” (better known in the industry as “booby tape” or “tit tape”), especially if being self-applied.  Helpfully, if one changes one’s mind after having smoothed away the nipples, stick-on nipples are available in a range of styles and colors.

Piece from Miguel Castro Freitas’s “Stardust Aphrodite” collection for Mugler, Paris Fashion Week, October. 2025.

Miguel Castro Freitas’s (b 1980) first collection for Mugler was called “Stardust Aphrodite” and the designer described the pieces as “a trilogy of glorified clichés”, the three elements being (1) oversize and bulky, with big fluffy fabrics or shoulder pads, (2) severely tailored with extreme hourglass figures or (3) lightweight, sheer dresses; critics detected some overlap in the use of the motifs.  Although there were a number of nods to Mugler’s historic use of materials in bulk for dramatic effect, the collection otherwise tended to the “less”, one eye catching piece a gown with sparkly silver stars, its straps hung from bare-breasted nipple piercings.  To re-assure those whose toes had curled, critics noted that one was made from “a very lightweight fabric”.  The technique had be seen before, a “nipple grown” the best-remembered thing from the catwalk from one of Mugler’s shows in 1998 and this year’s model was an acknowledged homage but apart from that, it certainly was on-theme, Victoria’s Secret unlikely to see much business generated from those taken with Stardust Aphrodite.

A fragment from Fashion Feed’s take on Paris Fashion Week, 2025.

Of course the point of the catwalk is it makes it possible to see a garment in motion, interacting with the body.  That can be transformative: an outfit that on a hanger or mannequin seemed bland or lifeless can, when worn by a strutting model, come alive although equally, one which seemed admirable when static might reveal flaws of design or in construction once on the move.  Had the already infamous “nipple-piercing gown” been assessed purely on the technical criteria usually applied it would have been judged a success because the suspended sparkly chiffon flowed and swished as the designer knew it would but that achievement wasn’t much commented upon because the usual factions quickly were posting, the l'art pour l'art (art for art's sake) crowd calling the piece “an artistic vision” and dismissing criticism as the unwanted intrusion of a resurgent “purity culture” while those who disapproved called it “inappropriate” and yet another example of the way women’s bodies are exploited for the benefit of the “male gaze”.

One perhaps daring observation was that despite “many of the biggest names in women’s fashion being gay men… their designs often over-sexualise women instead of empowering them.”  Quite how much of the collective energy of gay men over the years been devoted to empowering women isn't known but Indian fashion commentator Pranjal Jain (b 2001) seemed to speak for her faction by adding that having a model parade “…a topless dress down the runway” and presenting it homage to the original of a quarter-century earlier was absurd because in the particular social & political context of the late 1990s such a dress could be understood as something “sensuous and provocative” but in 2025, “…what the fuck was the topless dress doing next to structured blazers and mini dresses?  I can tell you, the dress was a social media stunt engineered for virality.  Yet again, a man using a woman’s body for shock value.”  “Here”, she concluded, “is a perfect example of how fashion is political and historical, because context matters.”  As it has been for centuries, the critical deconstruction of frocks remains a serious matter.

Chappell Roan on the red carpet, Grammy Awards, Crypto.com Arena, Los Angeles, California, February 2026.  The rich auburn hair worked well with the hues of the gown and body art.

Even if Mugler’s “Stardust Aphrodite” didn’t at once migrate from the Paris catwalk to high street stores, the house didn’t abandon the motif and in February 2026, singer Chappell Roan (stage name of Kayleigh Rose Amstutz, b 1998) wore another of Mugler's interpretations (this time a burgundy gown) for the walk down the red carpet at the 68^th Annual Grammy Awards.  Predictably the event’s most publicized outfit, men everywhere doubtless were intrigued at the possibilities but the immediate reaction of women, regardless of their views of the aesthetic, may have been an involuntary curling of the toes as they imagined donning the gown.  That phenomenon is known as “mirror-touch synesthesia” which describes the experience when, upon observing another individual being touched or injured, a corresponding tactile or pain sensation is elicited in the anatomically matching location in the observer’s own body.  It’s very common but is a spectrum condition, most experiencing it as momentary sensation but in rare cases there have been patients for whom the effects have been long-lasting.  Technically, it’s triggered by a (usually temporary) reduction in the “self–other distinction” at the neural processing level, the causes thought to include (1) an heightened cross-activation between the visual and somatosensory cortices and (2) hyperactive or atypical functioning of the brain’s mirror neuron system.  There seems to be evidence an individual’s susceptibility to mirror-touch synesthesia is more significant in frequency of occurrence than the perception of the extent of the sensation (eg severity of an injury) witnessed.

Mirror-touch synesthesia is quite specific in its “virtual emulation” and differs from the vicarious responses (typically, a flinching when seeing someone suffer an injury) in being usually qualitatively stronger and manifested by a location-specific somatic sensation; it may run in parallel with emotional empathy (which happens typically without the literal bodily sensation) but is a separate phenomenon.  There are of course exceptions and the traditional (probably culturally obligatory) reaction of cricketers seeing a batsman struck “in the groin region” by a ball (delivered sometimes at 90 mph (145 km/h) or more) is one of mirth rather than empathy.

Drawing the lens: Chappell Roan photographed in front of the backdrop.

It would however seem the toes of mirror-touch synesthetes may uncurl because in the many photographs and video clips circulated, Ms Roan appeared not at all discomforted and the physics of that would have been determined by (1) the use of faux nipple piercings, (2) the lightweight fabric and (3) the gathering at the waist, ensuring each nipple had to bear the weight only of a few square inches of material.  No doubt pleased (if not surprised) by the interest generated, Ms Roan insisted it was not “that outrageous of an outfit”, adding “the look’s actually so awesome and weird” before concluding “I recommend just exercising your free will; it’s really fun and silly.”  The look was complimented with temporary body art, an extensive lace panel spread over her bare back with a pony on the chest, both credited to artist Jenny Collins of Puppy Puppy Playtime; the gold choker and earrings were by Buccellati.  Perhaps disappointing some, the outfit made only a one-off appearance on the red carpet, Ms Roan changing into something warmer when serving as an award-presenter.

Skims Ultimate Pierced Nipple Push-up Bra.

Of course, for such gowns to work (and that really is the correct expression), it relies on the wearer's nipples having appropriate fittings and these can be real (as body-piercings) or faux (attached with an adhesive or clamping device, the latter on the model of “clip-on” earrings).  However, what the use of light-weight fabrics should make possible is the material's attachment directly to the nipples with either a transparent surgical-grade glue or strategically placed double-sided tape ("boob-tape" or "tit-tape" in the jargon) but some of the effect would be lost because of the extent of the surface area of skin such adhesives would require.  More to the point, were it not done with genuine fittings (piercings or clamed-on), some of the “edginess” would be lost and it was this vibe Skims picked up on in the promotional video for “The Ultimate Pierced Nipple Push-up Bra”.  The tag line was: “Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch!” and there’s no reason why, for certain events (if not the street), a Mugleresque gown couldn’t be hung from the bra’s fittings.  Done well, it could look good although Ms Jain likely would remain unimpressed.

Skims promotional video: “The Ultimate Pierced Nipple Push-up Bra”. 

Button

Button (pronounced buht-n)

(1) A small disk, knob, or the like for sewing or otherwise attaching to an article, as of clothing, serving as a fastening when passed through a buttonhole or loop.

(2) Anything resembling a button, especially in being small and round, as any of various candies, ornaments, tags, identification badges, reflectors, markers, etc.

(3) A badge or emblem bearing a name, slogan, identifying figure, etc., for wear on the lapel, dress, etc.

(4) Any small knob or disk pressed to activate an electric circuit, release a spring, or otherwise operate or open a machine, small door, toy, etc.

(5) In botany, a bud or other protuberant part of a plant.

(6) In mycology, a young or undeveloped mushroom or any protuberant part of a fungus.

(7) In zoological anatomy, any of various small parts or structures resembling a button, as the rattle at the tip of the tail in a very young rattlesnake.

(8) In boxing slang, the point of the chin.

(9) In architecture, a fastener for a door, window, etc., having two arms and rotating on a pivot that is attached to the frame (also called turn button).

(10) In metallurgy, when assaying, the small globule or lump of metal at the bottom of a crucible after fusion.

(11) In fencing, the protective, blunting knob fixed to the point of a foil.

(12) In horology, alternative name for the crown, by which watch is wound.

(13) In the graphical user interface of computers and related devices, a small, button-shaped or clearly defined area that the user can click on or touch to choose an option.

(14) Slang term for the peyote cactus.

(15) A small gathering of people about two-thirds of the drinks are spiked with LSD.  Those who drink the un-spiked are the buttons responsible for babysitting the trippers (1960s west coast US use, now extinct).

(16) A series of nuts & bolts holding together a three-piece wheel.  Such wheels are very expensive because of the forging process and the ability to stagger offsets to create large lips.

(17) In boiler-making, the piece of a weld that pulls out during the destructive testing of spot welds

(18) In rowing, a projection around the loom of an oar that prevents it slipping through the rowlock.

(19) South African slang for methaqualone tablet.

(20) A unit of length equal to one twelfth of an inch (British, archaic).

(21) Among luthiers, in the violin-family instrument, the near semi-circular shape extending from the top of the back plate of the instrument, meeting the heel of the neck.

(22) In the plural (as buttons), a popular nickname for young ladies, whose ability to keep shirt buttons buttoned is in inverse proportion to the quantity of strong drink taken.

1275-1325: From the Middle English boto(u)n (knob or ball attached to another body (especially as used to hold together different parts of a garment by being passed through a slit or loop)), from the Anglo-French, from the Old & Middle French boton (button (originally, a bud)), from bouter & boter (to thrust, butt, strike, push) from the Proto-Germanic buttan, from the primitive Indo-European root bhau- (to strike); the button thus, etymologically, is something that pushes up, or thrusts out.  Records exist of the surname Botouner (button-maker) as early as the mid-thirteenth century (and the Modern French noun bouton (button) actually dates from the twelfth century).  It was cognate with the Spanish boton and the Italian bottone.  The pugilistic slang (point of the chin) was first noted in 1921.  First use of button as something pushed to create an effect by opening or closing an electrical circuit is attested from 1840s and the use in metallurgy and welding is based by analogy on descriptions of mushrooms.  The verb button emerged in the late fourteenth century in the sense of "to furnish with buttons" which by the early 1600s had extended (when speaking of garments) to "to fasten with buttons".  The button-down shirt collar was first advertised in 1916.  In fields in which there are structures or entities which in part or in whole are “buttonlike” in appearance, there are many uses of “button” as a descriptor (button mushroom, button seal, button willow, button quail etc), botany, zoology anatomy, architecture, cooking and engineering all using the word thus.  There are also a number of idiomatic forms including “cute as a button” (very cute), “on the button” (correct) and “buttoned down (or up)” (conservative to the point of being repressed.Button is a noun & verb, buttoning is a noun & verb, buttoned is a verb & adjective, buttonize is a verb, and buttonlike & buttonable are adjectives; the noun plural is buttons.

John Button (1987) (1933-2008; senator for Victoria (ALP (Australian Labor Party) 1974-1993), oil on canvas by Andrew Sibley (1933–2015), National Portrait Gallery, Canberra, Australia.

New uses continue to emerge as technology evolves:  The phrase button-pusher to describe someone "deliberately annoying or provocative" was first recorded in the 1970s and hot-button issue appeared in political science journals as early as 1954, apparently a derivation of the brief use in the press of big red-button and hot-button to (somewhat erroneously) describe the mechanics of launching a nuclear attack.  Hot button issues can be useful for political parties to exploit but what the button triggers can shift with generational change: As late as the 1990s the Republican Party in the US used "gay marriage" as a hot button issue to mobilize their base but within 25 years the electoral universe had shifted and the issue no longer had the same traction; there had been generational change.  In the 1980s, the now mostly extinct button-pusher had been co-opted as a somewhat condescending description of photographers both by journalists and snobby art critics, the former suggesting some lack of affinity with words, the latter, an absence of artistic skill. 

How it came to be done: 2022 Mercedes-Benz EQS 56 inch (1.42 m) single-panel screen.  There are no physical buttons on the dashboard, something which provoked a reaction and, for certain critical features, there's been a welcome "button revival".

In cars, as in aircraft, the shifting of controls for core and ancillary systems from individual buttons and switches to combined or multi-function controllers began to accelerate during the 1960s, a reaction to the increasing number of electrically activated functions being installed to the point where, if left individualised, in some of the more electronic vehicles, space for all the buttons would have been marginal and ergonomics worse even than it was.  Some very clever designs of multi-function controllers did appear but in the twenty-first century, by the time LED flat-screen technology had become elsewhere ubiquitous, it became possible to integrate entire system control environments into a single screen which, able to display either one or a combination of several sub-systems at a time, meant space became effectively unlimited, arrays of virtual buttons and switches available in layers.  That didn't mean thing became easier or more convenient to use but production costs were lower.  Of late, in response to consumer pressure, some manufacturers have admitted the approach went to far and what might be appropriate for someone sitting at their desk using a desktop PC (and the only way things can be done on a phone), might not be a good idea when driving a car at speed, in traffic.  Thus, for core critical functions (ie those drivers most often perform) such as adjusting settings on entertainment and HVAC (heating, ventilation & air conditioning) systems, buttons are making a welcome comeback.

For those who can remember the ways things used to be done: 1965 Jaguar Mark X 4.2 with burl walnut & red leather.  Jaguar's cockpits in the 1960s were among the most atmospheric of the era although, even at the time, the less than ideal ergonomics attracted criticism.  Something has been lost with the decline of the sensual, tactile, analogue world of buttons, knobs & switches.

There were buttons and there were switches.  Jaguar used toggle switches until US safety regulations in 1967 compelled a change to rocker switches with softer edges and less forward projection, similar concerns resulting in the top section of the dashboard gaining a padded vinyl covering.  Indeed, at the time, there was in the UK and Europe a suspicion US regulators might ban the use of decorative timber in car interiors and the models Mercedes-Benz released in 1971 & 1972 had none but the austerity didn't last, the veneers soon restored.  The functionality of the rocker switches was exactly the same as that of the toggles and they were certainly less prone to damage but for some the tactile experience was lacking, the ASMR less satisfying.  ASMR (Autonomous Sensory Meridian Response) describes the physical & psychological pleasure derived from specific stimuli (usually a sound).  A highly segmented market, among the aficionadi there are niches as varied as those who relish the clicking of an IBM Seletric typewriter or Model M keyboard, the sight & sound of South Korean girls on TikTok eating noodles, the mechanical precision of the fore-end slide of pump-action shotgun being operated or the flicking toggle switches.

The accounting departments of car manufacturers liked the change to touch-screens because it was cheaper to produce and install the things rather than an array of individual buttons, switches, instruments and lights, behind each of which ran at least one and sometimes several wires or lines, requiring schematics that could be baffling even to experts who needed sometimes to track (literally) miles of cabling.   While now using sometimes even more wiring, the new systems are capable although their long-term reliability remains uncertain and in many cases, a button or switch is both easier to use and falls more conveniently to hand; that makes sense because with buttons one's sense of touch (finger-tips most sensitive) effortlessly can distinguish whereas all of a touchscreen feel the same.  It would be possible to make a a touchscreen "feedback" different vibrations or sounds depending on which icon is touched but that may create more problems than it solves and is anyway a complicated solution to a simple problem.   It's better just to provide some switches.  

1991 Mercedes-Benz 600 SE (W140).

Built on the SWB (short-wheelbase) platform, the 600 SE was offered only during the W140's first year, the V12 sedans subsequently available only as the LWB (long-wheelbase (V140)) 600 SEL (S 600 after 1993 when the corporate naming system changed).  The duplication on the glovebox of the trunk (boot) lid badging was also a single-year fitting and even if a buyer opted for the "badge delete option" the characters on the glovebox remained.  The badge delete option had existed for a long time but enjoyed a spike in popularity beginning during the 1970s when it became obvious the more expensive models were more likely to attract the eye of terrorists, kidnappers and such.  While outfits like the Baader–Meinhof Gang (technically the RAF (Red Army Faction)) had some fondness for stealing smart cars (the BMW 2002 ti_i and Porsche 911S apparently their favorites), they didn't approve of those driving (or being driven in) conspicuously expensive vehicles.  On the 450 SEL 6.9 (V116, 1975-1980), the factory's delete option code was 261 and in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) it was ticked by those who like to go fast on the Autobahn but not attract the attention of kidnappers or assassins.  One advantage the 6.9 did confer was, if pursued by kidnappers, one could outrun the BMWs and all but the fastest Porsches.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) +‎ -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Button porn: Centre console in 1991 Mercedes-Benz 600 SEL (V140).

Although a sight to delight button-nerds, "peak button" unfortunately coincided with the "biodegradable wiring incident" (1991-1995) in which the soy-based insulation for the cables deteriorated some decades before the supplier's projected end-of-life, the issue exacerbated by the taste of soy which would attract rodents and other creatures happy to chew on the stuff for a quick snack.  The basic shape of the gear selector knob dates from one introduced in 1971, the design a product of analysing data from the Swedish government's mandatory post mortems (autopsies) of road-accident fatalities (under Swedish law, such corpses were for 48 hours the property of the state).  What the pathologists' findings revealed was lives could be saved if engineers could devise as a shift lever handle too large to penetrate the eye socket.  While there's an element of the macabre in such research and it wasn't something the factory choose widely to publicize, the design was a classic example of what's called "passive safety".

A tanned young lady in a bikini with a piece of belly button jewellery (sold also as "navel jewellery").

The 140-series sedans (1991-1998) and companion coupé (C140, 1992-1999) were peak-button and it won't happen again, touch-screens now much cheaper to install and although buttons are making something of a comeback, they'll not again be seen on such a grand scale.  The 140-series cars were end-of-era stuff in many ways and the last of the old-style exercises in pure engineering with which Mercedes-Benz re-built its reputation in the post-war years; what followed would increasingly show the influence of accountants and the dreaded "sales department".  Most charismatic of the 140s were the early, 402 bhp (300 kw) 600s tuned for top end power; the 6.0 litre (365 cubic inch) V12 (M120; 1991-2001 (although it would appear in cars by other manufacturers until 2012)) would later be toned-down a little with a greater emphasis on mid-range torque and thoughts of the 8.0 litre V16 and W18 prototypes entering production were shelved as the economic climate of the early 1990s proved less buoyant than had been expected.  Subsequent concerns about climate changed doomed any hope of resurrection but as something of a consolation, AMG for a while offered larger versions of the V12 (as big as 7.3 litres (445 cubic inch)).  Diana, Princess of Wales (1961-1997) died in her hotel's hire-car (S 280 with a 2.8 litre straight-six (171 cubic inch)) version of the 140.

Coincidently, it was in the "peak button" era that Mercedes-Benz revised the convention of model nomenclature, inverting the alpha-numeric placement which had evolved since the 1920s.  Until the 1980s, old nnn.xxx convention (mostly) made sense once the logic behind the sequence had been explained but even then there had long been inconsistencies with the letters doing "double duty" and the numerals not always aligning with displacement (as well as one off aberrations like "219") but by the 1990s the proliferation of ranges and models had made the old system more or less unmanageable.  Every series of cars was changed but most affected were the various C140s and they were especially unusual in being the last of the “SECs” and the first of the “CLs” with a mid-life spent as an “S”, the confusing alpha-numeric trajectory of the C140 600 being:

1992 600 SEC (Not sold in North America)

1993 600 SEC (Global)

1994-1995 S 600 (Global)

1996-1997 S 600 (North America) & CL 600 (RoW (rest of the world))

1998 CL 600 (Global)

1999 CL 600 (North America only)

1993 Cadillac Allanté in standard form (left) and with “wood grain kit” fitted (right).  Cadillac in the peak-button era did its bit and for most owners the look either was “enough” or “too much” but although the Allanté was then a very different sort of Cadillac targeting a demographic younger than the marque’s usual buyer profile, third party suppliers (which for generations had been selling all sorts of Cadillac accessories of dubious taste such as Rolls-Royce style grills & badges in anodized gold or “neo-classical” external spare tyre housings) saw possibilities and offered “wood grain kits”, pieces of plastic appliqué which could be glued to the dashboard and anywhere else there was an accommodating surface.

1991 Cadillac Allanté: Although the lines were neither adventurous or innovative, it was an accomplished design.

The Cadillac Allanté (1987-1993) was an ambitious project, a two-door, two-seater roadster produced in an expensive, travel & labor-intensive process which required trans-Atlantic transport (in modified Boeing 747 freighters) for the bodies from Pininfarina’s Italian factory to Cadillac’s assembly line in Detroit where final assembly was undertaken.  The US industry had in the 1950s & 1960s dabbled with this approach and even then it made little financial sense but it was a time when indulgences could be tolerated as a part of “image building”.  The economics of the late 1980s were very different but Cadillac early in the decade had, with a mix of jealousy and lust, been pondering the numbers achieved by the Mercedes-Benz R107 SL roadster (1971-1989), then quite ancient in automotive terms yet still habitually selling in numbers which belied its high price and vintage design.  Sharing mechanical components with higher-volume models and with the tooling for the structure long since amortized, Cadillac knew the thing was absurdly profitable despite being visually almost unchanged since its debut.

1988 Cadillac Allanté: One tangible advantage was the Allanté's removable hard-top was of aluminum and thus a relatively svelte 58 Lbs (26 kg) compared with the R107's steel unit which weighed in at a hefty 96 (44).  Roof-mounted hoists were popular with R107 owners.

Thus the Allanté, the company’s first two-seat roadster since the 1930s and one with the exclusivity of being built by an Italian coach-builder famous for having designed some of the most admired Ferraris.  Mechanically, the Allanté was unchallenging in that it was built on a shortened version of an existing platform which meant the use of FWD (front wheel drive) and the 4.1 litre (250 cubic inch) HT-4100 V8, both factors which meant there was no need to build new assembly lines or make expensive changes to existing facilities.  While the notion of an expensive “FWD roadster” may now seem strange, dynamically it made less difference than might be imagined because the Mercedes-Benz R107 was no sports car and for the Allanté’s intended market, the advantage of more interior space was thought more important than behaviour on a skid-pan.  The HT engine however proved more troublesome although that was a product of design flaws, not its placement in the Allanté.

Buttons come in many shapes, shades and sizes although most still are circular.  A button with four "sew holes" is called a "four-eye button".

The critical response was unexpectedly favorable.  In a comparison test published in the in February 1989 edition of C&D (Car and Driver magazine, not noted for being lavish in its praise of the US industry’s output), the writers declared it a better car than the Mercedes-Benz 560 SL (which may seem a slight achievement given the R107 was then some 18 years old and on a platform which had been designed in the late 1960s) and didn’t much dwell on either the Cadillac being some 15% cheaper nor it delivering slightly better fuel economy; their judgement was all about the driving experience likely to be typical of buyers (many of whom probably wouldn't notice the difference between FWD and RWD) although perhaps the sight of the “Pininfarina” script on the flanks lent some rose-tinting to their spectacles.  The testers noted the US-Italian hybrid was better suited to the urban conditions where most people would be operating most of the time, finding the Allanté more nimble and decidedly more modern although what was left unstated was it was remarkable the trans-continental effort managed to be only slightly better in some aspects than what was a design two decades old and in its final months.

Last days of the baroque: 1989 Mercedes-Benz 560 SL in Light Ivory over Brasil Dark Brown leather.

The RoW (rest of the world) R107s & C107s didn't suffer the disfiguring modifications (headlights for the whole model life, bumper bars after 1973) fitted to the NA (North America) market cars to ensure compliance with various US regulations.  In the US, there's now a minor industry importing the RoW headlights and bumper bars to restore cars to the appearance the designers intended. 

In one area though, the 560 SL proved its mettle, the 5.5 litre (338 cubic inch) V8 out-running the Cadillac by 10 mph (16 km/h) in top speed and effortlessly out-accelerating it in any range about 25 mph (40 km/h), the advantage increasing as speeds rose.  Despite all the effort and expense, in some seven years, fewer than 21,500 Allantés were built while Mercedes-Benz shipped 237,287 R107s plus 62,888 LWB coupés (C107, 1971-1981) on the same platform, an average annual build rate over 18 years of some 17,000, two-thirds of which were exported to North America where, in places like Los Angeles, they were for decades the preferred (one suspects almost obligatory) transport for types such as interior decorators, successful hairdressers, the wives of cosmetic surgeons and bare-shouldered Hollywood starlets.  Had Lindsay Lohan in 1989 been of age, she'd have been at the wheel of a 560 SL.  Cadillac has had its failures (infamously the Cimarron) but it's believed never to have booked more of a loss on a single model than was the accountants' final reckoning of the (by then virtual) red-ink in which the Allanté's numbers were written.  By comparison, the write-down suffered with the cancellation of the division's remarkable Blackwing V8 (2018-2020) was relatively modest.  

1933 Cadillac 355C Coupe Convertible.  In 1933, Cadillacs had buttons but not many because there was then not so much stuff to activate although a valve-radio was on the options list.  As a nice touch (and a hint Cadillac understood their target market), a “golf bag compartment” was fitted behind the passenger’s door.  The external trunk and folding luggage rack were optional extras.

Introduced for 1931 as a lower cost range because the effects of the Great Depression drastically had reduced demand for Cadillac’s V12 & V16 lines, the V8-powered 355s (1931-1935) were, until the Allanté in 1987, the last Cadillac to be offered as a two-seat convertible although La Salle (its lower-cost stable mate) would offer the style as late as 1940, the year the brand was retired after a seven year stay of execution.  Cadillac called the coachwork a “Convertible Coupe” because “roadster” was associated with smaller, lighter machines; had it been built in England this would be dubbed a DHC (drop head coupé) while continental manufacturers would have preferred “cabriolet”.  In the elaborate Mercedes-Benz naming system it would be a “Cabriolet A” which designated “a two, door, two seat cabriolet with no rear quarter glass panes”.  The existence of supplemental passenger accommodation in the rumble seat does not affect the use of “Cabriolet A” because (1) Daimler-Benz never created a designation to describe the configuration (although “Cabriolet E” seems not to have been allocated if the factory is in the mood for retrospection) and (2) “Cabriolet A” anyway included certain models with provision for a third occupant in the rear of the passenger compartment. 

1933 Cadillac 355C Coupe Convertible. 

Somewhat unusually for the industry, Cadillac’s alpha-numerics were from day one locked in (355A (1931), 355B (1932), 355C (1933), 355D (1934) & 355E (1935)) so the “A” was not a retrospective appendage, unlike the Chrysler 300A which (informally) became the description of the 1955 C-300 only after, impressed by the sales of what had been intended as a one-off model to homologate parts for use in competition, the company for 1956 released the 300B.  Retiring the 355 range after 1935 meant Cadillac in 1939 never had to face the problem which afflicted not only Chrysler (when updating the 300H) but also bra manufacturers (what to slot-in between a 32H & 32J?) and the USAF (US Air Force) (when updating the Boeing B-52H).  The issue always was the desire to avoid an “I” being confused with a numeric “1”.  Chrysler and Boeing solved the problem by skipping the letter “I” and going straight to “J” while in the bra business there are very few “I cups”, the usual convention being to offer an “HH” (“double-H” in retail slang) or a “J”.  Although nominally a two-seater, three (snugly) could be accommodated and two more could fit in the rumble seat, the so-called “mother-in-law seat”, an appellation which makes most sense if she’s put there while the soft-top is in the raised position.  Unlike the Allanté, the 355 Coupe Convertibles were bodied in the US by Fisher, a GM (General Motors) coach-building division which was shuttered in 1984.

Reset button on early (clone) PC.

The stability of the PC (personal computer) has improved since August 1981 when the first IBM PC-1 appeared, triggering several waves of transformative changes which profoundly have altered the world; the AI (artificial intelligence) cycle is merely the latest of these “revolutions” and is unlikely to be the last.  One feature common on PCs during their first two decades of existence was the “reset button”, an oft-resorted to device because of the propensity of the things to “freeze” or lock-up, rendering the keyboard (until the late 1980s, mice were rare, expensive and used mostly by a lunatic fringe) useless.  While it might seem a redundant feature given each machine came with an on/off switch or button, the two performed distinct functions related to the limitations of the hardware and operation systems of the era.  The on/off switch performed a “cold start”, cutting and then restoring power to all components, an inherently slow and potentially stress-inducing process.  By contrast, the reset button triggered a “warm reset” which electrically asserted the CPU’s (central processing unit) RESET line (which, as implemented by many manufacturers, also often often reset the system bus) without cutting power; what it did was immediately restart execution at the firmware’s entry point (BIOS (basic input output (I/O) system) on genuine IBM PCs) while leaving the power-flow to the system uninterrupted.  The most obvious practical advantage of using the reset button was a faster restart and a reduction in mechanical wear on hard & and floppy drives by not subjecting them to spin-down & spin-up cycles.

Front panel on early (clone) PC.

The key (to the right, below the on/off power switch) enabled users to "lock" the keyboard, preventing use of the machine.  This mechanical security layer was required because the early operating systems had no accounts requiring a login and no password protection, meaning anyone who turned the thing on had unfettered access (very few programs offered application-level security).  The "Turbo" button was there to permit users to "throttle-back" to CPU to the 4.77 MHz speed used by the 8086 & 8088 CPUs in the original PCs.  That was needed to ensure some older software (especially games) would still run on newer hardware, running at a dazzling 7.16 or 9.54 MHz.  

Because almost all the early operating systems (PC/MS-DOS, CP/M-86 and the various UNIX ports) had no memory protection and only primitive fault recovery, a single misbehaving program could (1) disable the interrupts upon which hardware depended, (2) corrupt the system state and (3) make the keyboard wholly unresponsive.  Not only did all these things happen, they happened with some frequency so the advantages of the reset button offered were a real benefit to users.  The hardware also enjoyed a protection layer because the power switches on early PCs were "hard mechanical mains" switches, often directly switching line voltage which meant rapid power cycling could stress the power supply, cause voltage transients harmful to expansion cards and risk data corruption or loss because robust “parking” mechanisms were rare on the early hard drives.  As operating systems gained protected mode, multitasking, and graceful reboot mechanisms, the need for reset buttons diminished and gradually they disappeared from the standard specification.

Reset button: Sergey Lavrov (left) and crooked Hillary Clinton, Geneva, 2009.  The delicious irony is that one of crooked Hillary's few diplomatic successes came from a mistake in translation.  

Having failed in 2008 to secure the Democratic Party’s nomination to contest that year’s presidential election, crooked Hillary Clinton (b 1947) between 2009-2013 to the consolation prize of becoming US secretary of state, the job she decided was a prelude to her becoming POTUS in 2016, a position to which she believed she was entitled.  Things didn’t quite work out as she’d hoped and her tenure at Foggy Bottom was marked by scandal (related, predictably, to her chronic untruthfulness) but one potential “diplomatic incident” was allowed to pass without adverse comment on the basis “she meant well”.  Following a not untypically troubled recent past, Barack Obama (b 1961; POTUS 2009-2017) decided to try to improve Washington’s relations with the Kremlin.  As a gesture in this vein, in 2009, crooked Hillary presented Sergey Lavrov (b 1950 Russian Minister of Foreign Affairs since 2004) with a red button (of the type often used in heavy machinery as an “emergency stop”) on which was printed “Reset” and a Roman alphabet transliteration of the Russian Cyrillic перегрузка (peregruzka).  The idea was, with the arrival in Washington of a new administration, the two states should “re-start” their relationship and try to pretend to forget as much as possible of the past.  Unfortunately, the department got the translation wrong and used the Russian word for “overload”; it should have read перезагрузка (perezagruzka).  Mr Lavrov however was also at the time anxious to improve things and accepted the gift in the spirit in which it was intended, he and crooked Hillary pushing the button simultaneously for several photo opportunities.

Lindsay Lohan’s belly button adorned  with belly button jewellery, Los Angeles, 2009.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) +‎ -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  Obviously, practitioners of buttonology are buttonologists.  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Childless cat lady Taylor Swift (b 1989) with Ragdoll Benjamin Button, named after the eponymous character in the movie The Curious Case of Benjamin Button (2008), Time Magazine cover for “Person of the Year” edition, 25 December, 2023.  Ragdoll cats make good stoles because (attributed to a genetic mutation), they tend to “go limp” when picked up.

An owner of three most contented felines, gleefully, Ms Swift in 2024 embraced the appellation “childless cat lady” after wide publicity of its earlier use as a slur by James David (J.D.) Vance (b 1984; VPOTUS since 2025), something prompted by Mr Vance being named as Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) running-mate in the 2024 US presidential election.  The now famous phrase had been used in a 2021 interview with then Fox News host Tucker Carlson (b 1969) when he lamented the decline in the state of the nation: “…we are effectively run in this country via the Democrats, via our corporate oligarchs, by a bunch of childless cat ladies who are miserable at their own lives and the choices that they've made and so they want to make the rest of the country miserable too.”  Mr Vance may have struck an electoral chord because while Kamala Harris (b 1964; US vice president 2021-2025) presumably gained the childless cat lady vote, the Trump-Vance ticket won the election: 77,302,580 (49.8%) to 75,017,613 (48.3%) in the popular vote and 312 to 226 in the Electoral College on a turnout of 64.1%.

Pressed or pushed, many buttons needed.

The literal (physical) button-hole was noted in tailoring first during the 1560s, the figurative sense "to detain (someone) unwillingly in conversation” dating from 1862, a variation of the earlier button-hold (1834) and button-holder (1806), all based on the image is of holding someone by the coat-button so as to detain them.  The adjectival push-button (characterized by pressing a button used to activate something) emerged in 1945 as a consequence of the increasing public appreciation of the extent to which military weapons systems had become electronically controlled.  The earlier form “push-buttons" was from 1903, a modification of the noun push-button (button pressed with the finger to effect some operation) from 1865, then applied to mechanical devices.  The earlier adjectival form was “press-button” (1892) derived from the noun (1879).  For no apparent reason, it was the earlier “press of a button” which tended in the 1950s & 1960s to be preferred to “push of a button” to express the concern felt at the ease with which the US and USSR could trigger global thermo-nuclear war although “flick of a switch” also achieved much currency.  None were exactly usefully descriptive of a complex chain of events but it’s true that in a launch of nuclear weapons, many buttons and switches still are involved.

Highly qualified content provider Busty Buffy (b 1996) during “button-theory” test session.  Button theory involves trying on “button-up” tops of various sizes and subjecting each to normal human movement, the test “passed” when no buttons “pop open”.

In fashion, the number of a top’s buttons “left undone” is a signifier of various things and the range extends from “all done up” to “all undone”, the latter usually restricted to catwalks and red carpets when stability of fabric sometimes is achieved with the use of adhesive, double-sided tape.  While not culturally specific, the meanings signified by the number left undone (usually from top-to-bottom) can differ depending on certain circumstantial variables (time, place, temperature, wearer, presence of paparazzi etc).

No fear of button theory: Button theory suggests buttons can be done-up or undone.  Noted empiricist Lindsay Lohan has for some years been undertaking a longitudinal study to test theory.

The fear of buttons is koumpounophobia, the construct being the Modern Greek κουμπί (koumpí) +‎ -phobia and the word, like many describing phobias is a neologism.  Koumpi was from the Ancient Greek κομβίον (kombíon) translates as button in its two literal senses (a fastener for clothing or a device for instrument or remote mechanical control).  A button in Greek is thus κουμπί (koumpí) (the plural κουμπιά) and the verb is κουμπώνω (koumpóno).  In the Ancient Greek the lexemic unit koump- didn’t exist although it did have κομβίον (kombíon (which exists in Modern Greek as komvíon)) which meant buckle.  It may seem as strange omission because Ancient Greek had κουμπούνω, (koumpouno) which meant “to button” but the root was κύαμος (komos or koumos) meaning “broad bean” and, because there were no buttons in the Greece of Antiquity, they used appropriately sized & shaped beans as clothes fasteners.  The construct of koumpouno (to button) koum(os) + + πονέω (poneo) (to work; to exert), the idea of a bean which is used again and again.  The suffix -phobia (fear of a specific thing; hate, dislike, or repression of a specific thing) was from the New Latin, from the Classical Latin, from the Ancient Greek -φοβία (-phobía) and was used to form nouns meaning fear of a specific thing (the idea of a hatred came later).  In medicine, the absence of the belly button is a rare congenital defect, the medical term for which is omphalocele, usually something ultimately of no physiological significance but because it can cause psychological distress, plastic surgeons can re-construct one, a relatively simple procedure.  The alternative for an omphalocelic is to shun omphalophiliacs and hook up with someone who suffers omphalophobia (fear of the belly button); they should live happily ever after.  The phobia koumpounophobia is unrelated and references only the manufactured objects.

Lindsay Lohan in trench coat buttons up.  As fashionistas know, with a trench the belt is tied, only the military buckling up.

So, in the narrow technical sense, an etymologist might insist koumpounophobia is the fear of clothing fasteners rather than buttons of all types but that seems not helpful and it’s regarded as a generalised aversion and one said sometimes associated with kyklophobia (the fear of circles or other round objects) and especially the surprisingly common trypophobia (fear of holes (particularly if clustered or in some way arranged in a pattern)).  Estimates of the prevalence of the condition have been given by some but these are unverified and it’s not clear if those who for whatever reason prefer zips, Velcro or some other fastener are included and with phobias, numbers really should include only those where the aversion has some significant impact on life.  The symptoms suffered can include (1) an inability to tolerate the sight, sound, or texture of buttons, (2) feelings of panic, dread, or terror when seeing or thinking about buttons, (3) an acknowledgment that the fear is either wholly irrational or disproportionate to the potential danger.  Koumpounophobia reactions are usually automatic & uncontrollable and the source may be unknown or experiential (exposure to some disturbing imagery or description of buttons or an actual event involving buttons such as swallowing one when a child).  Like many phobias, the physical reactions can include a rapid heartbeat, shortness of breath, trembling, excessive sweating, nausea, dry mouth, inability to speak or think clearly, tightening of stomach muscles, and an overwhelming desire to escape from button-related situations.  All are likely to involve an anxiety attack to some extent and the recommended treatment is the staggered exposure therapy used for many phobias; the patient slowly learning to wear, use and live with buttons; antidepressants, tranquillisers & beta-blockers are now considered medications of last resort.

Buttons are hard to avoid.

What is sometimes treated as koumpounophobia can be a manifestation of a different phobia.  In the literature there are examples of buttons triggering anxiety when touched or viewed but the reaction was actually to texture, color or a resemblance to something (typically a face, mouth or teeth).  The button is thus incidental to the reaction in the same way that those with mysophobia (in popular use the germophobic) may react to buttons because of the association with uncleanliness.  One documented aspect of obsessive compulsive disorder (OCD) is that many sufferers immediately wash their hands after touching a button; the increased prevalence of this behaviour during the COVID-19 pandemic in relation to buttons touched by other (keyboards, elevators etc) is not thought indicative of a phobia but would be if it manifests as life-long behaviour.

Apple Magic Mouse, Multi-Touch Surface in white @ US$99.00 (left), Logitech Signature M650 L, full-size wireless two-button Scroll Mouse with Silent Clicks in blue @ US$37.99 (centre) and Steve Jobs' vision of hell: Canon 5565B001 X Mark I Slim 3-in-1 wireless mouse with keypad calculator @ US$49.95. 

Steve Jobs (1955-2011; co-founder, and sometime chairman & CEO of Apple) was said to have an aversion to buttons, something linked to his fondness for button-free turtleneck clothing but given he spent decades using keyboards without apparent ill-effect, it’s doubtful a clinician would diagnose koumpounophobia and it's more likely he was just convinced of the technological advantages of going button-less.  Without buttons, manufacturing processes would be cheaper, water-proofing devices like iPhones would become (at least theoretically) possible and upgrades would no longer be constrained by static buttons, the user interface wholly virtualized on one flat panel, able to be changed (the industry's term for "change" is "upgrade" although users don't always agree there has been an improvement) purely in software.  It apparently started with the button-less Apple mouse, the industry legend being Mr Jobs saw a prototype (which the designers regarded as nothing more than speculative) and insisted it become Apple’s standard device.

Whether or not it happened that way, the story is illustrative of the way business was done at Apple and it’s notable his veto on offering a stylus with which to interact with apps or the operating system didn’t survive his death.  His response to the idea of a stylus was reportedly “yuk” and he seems to have decided all his users would think the same way and probably he was right, Apple’s users tending usually to do what Apple tells them to do.  Indeed, one of reasons Apple has found the Chinese market so receptive to the iPhone is that the company's approach accords with "the Chinese way": First, their parents tell them what to do, then their teachers tell them what to do, then the CCP (Chinese Communist Party) tells them what to do; Apple found it most agreeable they also did what it told them to do.  However, for those who find the sleek Apple mouse better to behold than use, third-party products with buttons and scroll wheels are available, sometimes for half the cost of the genuine article.  Since the death of Mr Jobs, Apple has relented on the "stylus question".

Shiny on the outside: Finished in Bianco Avus over black leather with Rosso Corsa (racing red) instruments, of the 400 Ferrai Enzos (2002-2004) chassis 133023 (2003) was the only one the factory painted white.  Some Ferraris really suit white, notably the elegant 365 GT4 2+2 and the successor 400 and 412 models (1972-1989).

The dreaded “Ferrari sticky buttons” is a well-known phenomenon, the stickiness coming from the rubberized material preferred by the factory because of the superior feel offered.  However, under just about any climatic conditions, continuous use will induce a deterioration which resembles melting, "mushiness" the final outcome.  The internet is awash with suggestions, the simplest of which involves products like rubbing alcohol (the use of which can cause its own destructiveness) and the consensus seems to be that in many cases only replacement buttons will produce a satisfactory result.  The choice is between obtaining the real Ferrari part-number (if available) with the knowledge the problem will re-occur or use third-part replacements which are made of a more durable material, the disadvantage being the feel won’t be quite the same and there’s a reluctance among some to use non-factory parts, an attitude enforced by the "originality police". 

Sticky on the inside: Ferrari 485 California F1 gearbox buttons, sticky (left) and not (right).

Ferrari does use the suspect material for a reason and it’s applied to interior components such as trim, bezels, buttons & switches, and heating, ventilation & air-conditioning panels.  The coatings are usually referred to as “soft-touch” and designers like them for the soft, velvet-like feel imparted.  Used also on computer mice and electronic remote controls, the low gloss sheen is in cars helpful because being absorptive, glare is reduced and Ferrari uses both a clear and black finish.  It’s an issue not exclusive to Ferraris although owners of those do seem most concerned and while using rubbing alcohol might sound a tempting Q&D (quick & dirty) fix, for those with sticky buttons this is probably a job best left to experts of which there are now a few and they're finding business good.