Flamingo

Flamingo (pronounced fluh-ming-goh)

(1) Any of several aquatic wading birds of the family Phoenicopteridae (the only extant family in the order Phoenicopteriformes), having very long legs and neck, webbed feet, a bill bent downward at the tip and pinkish to scarlet plumage; they tend to inhabit brackish lakes.

(2) In the color spectrum, a shade of reddish-orange but in commercial use, often various hues of pink.

1555–1565: From the Portuguese flamengo (flamingo) and Spanish flamenco (flamingo), from the Catalan & Old Occitan (Old Provençal) flamenc, (flame colored), the construct being the Latin flamma (flame) + the Germanic suffix -enc (-ing), denoting “descent from or membership of”.  Both the Portuguese flamengo and the Spanish flamengo translate literally as “flame-colored” (the Greek phoinikopteros (flamingo) literally was “red feathered").  The Portuguese, Spanish & Catalan forms were used adjectivally as an ethnonym meaning “Flemish”; Fleming (the Belgium region), seems originally to have been a jocular name, coined because the conventional Romance image of the inhabitants was of “those with a ruddy-complexion”.  Although the term is now uncommon (and rarely heard in commentary), in cricket, “flamingo shot” describes a ball "flicked" from outside off stump through midwicket.  The more serious types among the ornithologists say the collective noun for flamingos is “a stand” but most favor the more evocative “flamboyance” and one suspects the birds would prefer it too.  Flamingo is a noun & adjective and flamingoish is an adjective; the noun plural is flamingos or flamingoes.

In Spanish, flamenco can be used colloquially as an adjective meaning “robust, healthy-looking” and is a type of dance.  In an example of cultural cross-fertilization, flamenca (feminine singular of flamenco) seems to have been the original name for a form of Spanish poetry which came to be called seguidilla (the construct being seguida (sequence) + -illa (the diminutive suffix).  Seguidilla meant “series, sequence, list (a set of related things in an order)” and also described a “lively, triple-time, Spanish tune and dance”, the rhythm of which was the source of the metrical form of the verse.  Although the musical source is uncontested, because of the origins in folk culture (and thus there exists scant documentation), the exact structure of the early verse is uncertain but speculative reconstructions suggest flamenca began as a four-line strophe with alternating long and short lines (seven or eight syllables in the long lines; five or six in the short).  Literary historians are however certain that later (likely in the seventeenth century) three lines were added and the form became codified as a seven-line form, alternating seven and five syllables in the first part, and five, seven, five in the second.  Critics list it as the most elegant of the popular Spanish metrical forms and it’s unique in being the only generalized form of the seven-line verse.

Lindsay Lohan in Dubai in flamingo pink Aeire velour tracksuit with yoga mat, January, 2023.

The term “flamingo pink” has much commercial appeal because of the charismatic birds so use often is a bit opportunistic given the coloring of flamingos varies widely depending on their diet, many often more of an orange hue than red or pink.  There’s thus much variation on the color charts while garment manufacturers appear mostly to slot in “Flamingo pink” as a shade somewhat toned-down from “hot pink” or “fuchsia”.  Legislation in the UAE (United Arab Emirates, including Dubai) affords individuals significant protection from being photographed without their consent so there the paparazzi are noticeably less active than in most Western jurisdictions.  Thus an image of celebrity in a public place in Dubai can usually be assumed to have been staged or in some way authorized.  As a general principle, those in Dubai are (mostly) free to photograph the built environment, landscapes, tourist attractions and even street scenes but deliberately (or even inadvertently) photographing an identifiable person without their consent can potentially create legal liability.  This is the case especially if the image is deemed to constitute an invasion of privacy or is published or shared electronically.  The mere inclusion of people in photographs may not constitute an offence even if one or more is identifiable, a typical example being a shot of a tourist attraction in which one or more tourist appears; as in the West, this is an aspect of law in which intent is a factor.  Ms Lohan more than once has mentioned one of the attractions of Dubai is the level of protection from paparazzi afforded to public figures.

The revolution: Flamingos doing their bit.

In 2026, the flamingo made a rare appearance in political discourse, the charismatic bird adopted as the symbol of the Albanian protest movement focused on their government’s approval of a luxury tourism development backed by US investor Jared Kushner (b 1981) son-in-law of Donald Trump (b 1946; POTUS 2017-2021 and since 2025) by virtue of his marriage to Ivana “Ivanka” Trump (b 1981).  The connection between bird & protest lies in flamingos being among the many species inhabiting the Vjosa–Narta wetland ecosystem surrounding Sazan Island and the Zvërnec project site, the concern being the environmental damage that will be a consequence of both the construction and ongoing operation of the proposed resort.  Reflecting a wider discontent, the protests quickly morphed from something about the environment to a general expression of discontent with corruption in government, unlawful conduct by a variety of regulatory authorities and state-based manipulation of the media intended to conceal the impact of the development.

Now a political symbol: A pair of inflatable flamingos.

A localized protest close to the site was met with violence by the security forces, the reaction to that the spread of demonstrations to major cities, supported by the extensive and far-flung Albanian diaspora; props used by the protesters included flamingo cut-outs and inflatable flamingos, mostly in a “hotter” pink to the bird’s usual plumage.  Predictably, the government’s response came from the playbook of comrade Enver Hoxha (1908-1985; dictator of Albanian 1944-1985) with the protesters being accused of being the “tools of foreign interests” and elements in a “misinformation campaign” in a “hybrid war” being waged by “Albania’s enemies”.  Already dubbed the “Flamingo Revolution” (time will tell whether that is premature or prescient), the protests are an example of a general discontent with “the political class” and in Europe, politicians will be paying more than the usual (ie none) attention to Albania, remembering Otto von Bismarck’s (1815-1898; chancellor of the German Empire (the “Second Reich”) 1871-1890) warning that bad things can spread from “some damned fool thing in the Balkans”.

Flamingos in the Air

Safety in numbers: Wildlife photographer Ron Magill's (b 1960) image of flamingos in the Miami Zoo Public Bathroom, sitting (standing) out Hurricane Andrew, a Category 5 Atlantic hurricane that struck Florida in August 1992.  It remains the most destructive weather event recorded in Florida but all in the flamboyance of flamingos sheltering in the bathroom survived.  Flamingos are omnivores, filter-feeding on brine shrimp and blue-green algae as well as larva, small insects, mollusks and crustaceans, their vivid pink or reddish feathers a product of the beta-carotenoids rich in this diet.  The birds usually stand on one leg with the other tucked beneath and why they do this is not understood.  One theory is that standing on one leg allows them to conserve more body heat, given they spend a significant amount of time wading in cold water, but the behavior is also observed in warm water and among birds ashore.  The alternative theory is that standing on one leg reduces the energy required for the muscular effort to stand and balance and flamingos demonstrate substantially less body sway in a one-legged posture.  The answer thus is “don't know” but it may reasonably be assumed they prefer it because it's easier.

Perhaps the world's only black flamingo.

In 2015, during a routine “flamingo count”, a black flamingo was observed on the salt lake at the Akrotiri Environmental Centre on the southern coast of Cyprus, zoologists noting it may be not merely rare but perhaps the only one in existence; it's assumed to be the same bird seen in Israel in 2014 (large flamingo flocks are known regularly to fly long distances).  The black plumage is a result of melanism, a genetic condition in which the pigment melanin is over-produced, turning the feathers black during development.  The opposite of melanism is albinism, when no melanin is made and the animal is colorless except for a faint hue (from red blood vessels) in the eyes.  There are many intermediate stages between melanism & albinism where various pigments partially are missing, resulting the patchy coloration known as leucism but albino and leucistic (partial albino) birds are not uncommon, unlike the genuine rarity of the melanistic flamingo.  Why flamingos are so rarely affected while black owls, woodpeckers, herons and many others often are observed isn't known but the condition appears to be most common in a some hawk species, jaegers and a few seabirds.  Pedants noted the much-travelled black flamingo actually had a few white tail feathers so suggested it should not be classified as a true instance of melanism but specialist ornithologists, while acknowledging there were aberrant white feathers, dismissed their presence with an observation something like “...a few, but then again, too few to mention”.

RAF (Royal Air Force) de Havilland DH.95 Flamingo Mark I.

First flown in 1938 before entering service in 1939, the de Havilland DH.95 Flamingo was a twin-engined, high-wing monoplane airliner, the design reflecting the then current thinking about short-haul civil aviation, the emphasis on passenger comfort and economy of operation, the latter still a consuming interest of carriers.  De Havilland’s designers used the US Douglas DC-3 (the Dakota, then the dominant airframe in civil use), as a model, the Flamingo a little scaled-down better to suit the economics of European operations.  Although never envisaged as a military platform, the Air Ministry placed an order for a small run to be used as transport and communications aircraft but production plans were interrupted by the outbreak of World War II (1939-1945) and the ministry directed de Havilland’s capacity should be re-allocated to manufacturing more urgently-needed machines.  So, only 14 Flamingos were built and those used by the Army and RAF all were struck from the active list before the war was over, some returned to civil use, the last remaining in service until the early 1950s.  The Flamingo is however over-represented in the wartime photographic record because it was a RAF Flamingo that was Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) preferred short-haul transport and in one he made his famous flights to France in May 1940 as he attempted to stiffen the resolve of the French cabinet to remain in the war.

The Flamingo Pose

The flamingo pose, perfected by Gigi Hadid (b 1995).  Note hand braced against wall with fingers spread (both techniques borrowed from structural engineering), a way of “distributing the load”, lowering the centre of gravity, thus enhancing stability.

Among humans, the reason for the flamingo pose is well understood: Instagram.  It’s in the tradition of earlier “duck face”, “fish gape pose”, “T. rex selfie hand”, “Bambi pose”, “resting bitch face”, “ear scratch” and “migraine pose” etc, all of which (at least before becoming clichéd) had visual appeal while some offered functional advantages.  Humans don’t however enjoy the evolutionary heritage of flamingos and the pose can be a technical challenge if attempted while standing; models suggest using a wall or handrail for balance if the photo session is at all protracted.  A better alternative can be to pose while sitting, one leg extended with the other bent or tucked away in some fetching manner.

Flamingos on wheels

1961 Buick Flamingo.

Attendances had been declining at GM’s (General Motors) Motorama so 1961 would prove the final season for the traveling road show that, known originally as Autorama, had since 1949 been an annual event (except in the troubled years 1957-1958) in major cities (Boston, New York, Miami, San Francisco etc).  In those years more than ten million had visited the exhibits but the public’s taste in entertainment had shifted and by the 1960s the cars being displayed were no longer as entertaining, the wild, extravagant exercises which blended automobiles with styling cues from missiles and jet aircraft replaced by what were mostly blinged-up variants of vehicles already in production.  Rather than being a forum to excite the imagination, Motorama had descended into a kind of large-scale focus-group to “test the water”, gauging reaction to innovations or gimmicks that might later appear in showrooms.

Testing the water: 19 members of the Brighton Swimming Club, in their top hats and swim trunks, East Sussex, Brighton, England, 1863, photograph by Benjamin William Botham (1824-1877).  Note chap (fourth from left) adopting flamingo pose: there’s one in every crowd.

Buick’s 1961 Flamingo was very much in the vein of a “test the water” exercise.  It was based on a standard-production Electra 225 convertible but finished in a pearlescent pink, the paint mixed using the same techniques as the West Coast hot rod community: exotic pigments & toners with metal-flakes, challenging enough to perfect for a one-off and years away from being viable for large-scale production.  While an extensive use of pink paint and accessories had not much increased the appeal of the Dodge La Femme (1955-1956) among the female demographic in which US commerce was taking an increasing interest, Buick's product planners must have decided there was life in the “women like pink” approach.  Cynical that may have been but the sparkling color must have been eye-catching under the lights and the Flamingo was one of the most photographed exhibits when the 1961 Motorama opened its swansong season at New York’s Waldorf Astoria Hotel, then the final home of General Douglas MacArthur (1880–1964).  The Flamingo’s interior certainly complimented the paint, the two-tone upholstery in pink leather and cranberry brocade while the front bucket seats were separated by a wide console trimmed in bright metal, a feature Detroit widely would adopt although in 1961 Buick kept the transmission’s shift level on the column; “T-bar” shifts and such soon would come.

1961 Buick Flamingo.

Structurally, the Flamingo's most obvious novelty was the pivoting passenger seat, able to turned 180^o and thus more easily permit a conversation with those in the rear compartment, an design aspect to ponder given it was before seatbelts were universal but well after the publication of Sir Isaac Newton's (1642–1727) First Law of Motion (known also as the Law of Inertia: “An object at rest will remain at rest, and an object in motion will continue in motion with the same speed and in the same direction unless acted upon by an unbalanced external force”).  It was also a time before Ralph Nader’s (b 1934) book Unsafe at Any Speed (1965) prompted politicians to take their legislative axe to such ventures.  Swivelling front seats had actually been around for a while but their extent of rotation had been only the few degrees required to afford easier ingress and egress although Chrysler did later include a passenger seat able to rotate the full 180^o.  Offered as part of the “Mobile Director Package” and available exclusively on the 1967-1968 Imperial Crown Coupe, demand was subdued and even had it not been obvious the new safety rules would outlaw such things, the option would not have been carried over to the new generation of “Fuselage” cars in 1969.  What became of the Buick Flamingo isn’t known.  It was mechanically identically to any other Electra 225 convertible so it may have been used by Buick’s engineers for other purposes and the consensus is it was likely scrapped and sent to the crusher, the fate of many such machines.

Chevrolet Firenza Can-Am advertisement, 1973.

Internationally, the South African automotive industry of the 1960s and early 1970s remains best known for improving cars from Europe by installing larger capacity V8 engines sourced from the US, the most noted including the Perana (the Mark I Ford Capri (1969-1974) but fitted with a 302 cubic inch (4.9 litre) V8) some 500 of which were built until the first oil shock (1973) put a stop to the fun and the Chevrolet Firenza Can-Am (a coupé variant of the HC Vauxhall Viva (1970-1979) which used the Chevrolet Z/28 302 V8 that had in the US become surplus when the rules of the Trans-Am competition were relaxed to permit racing teams to de-stroke larger displacement units to meet the 5.0 litre (305 cubic inch) class limit), 100 produced in 1973 as a homologation exercise for use in local competition.  Fondly those brutish machines still are recalled by those who remember how things used to be done but, years before, there had also been the rather more delicate GSM Flamingo.

1963 GSM Flamingo, note the elevated stance and disproportionate windscreen height.

Capetown-based GSM (Glassport Motor Company) was formed in 1958 with a business model following the approach of many small-scale “cottage industry” producers in the UK: Diminutive sports cars with small-displacement engines that achieved competitive performance through the light weight of their bodies constructed with the then still novel fibreglass in shapes which, although often not wind-tunnel tested, certainly looked aerodynamic.  GSM had enjoyed some success with their Dart sports car (1958-1964) but when in 1962 the company expanded the range to include the Flamingo, it followed the approach which doomed more than one concern: A larger coupé, fitted with some of the creature comforts better to appeal to a wider market than their uncompromising little roadsters, the native environment of the latter a race track.  Had it been possible to fit the Flamingo with Ford’s Cologne V6 engine the car might have enjoyed greater commercial success but for various reasons it appeared instead with the corporation’s 1.5 & 1.7 litre (92 & 102 cubic inch) four cylinder units.  Although the low mass and clearly slippery aerodynamics made it possible for some Flamingos to achieve a then exceptional 110 mph (175 km/h), in getting there it lacked the refinement buyers of coupés in its price range had come to expect and production ended in 1964.

1963 GSM Flamingo.

Entertaining though it was acknowledged to be, the target market wanted also to be pampered and there were too many aspects of the Flamingo that betrayed its “backyard” origins.  The cars sat higher on the chassis than was intended because of a measurement error when the molds were created (shades of the later Hubble Space Telescope) which meant a somewhat “jacked-up” look and, more seriously, a higher centre of gravity which had to be compensated for by adjustments to the suspension settings, exactly what MG was in 1974 compelled to do to make its Midget (1963-1979) and MGB (1962-1980) comply with US headlight height rules.  Had resources been available, the flawed molds would have been scrapped and re-cast using correct dimensions but by then cash-flow was more of a priority than perfection.  Additionally, the windscreen, while offering commanding visibility, was aesthetically too big for the shape, economic realities dictating the “best fit available” being bought “off the shelf”, in this case the glass from BMC’s (British Motor Corporation) Austin A40 Farina (1958-1967, the Countryman version of which was one of the earliest “hatchbacks”).  Coincidentally, Nissan in 1968 created a similar look when adding a taller windscreen to their Fairlady roadster (1963-1970 and in some markets sold as the “Sports”, “1500”, “1600” or “2000” (the latter three designations denoting engine displacement)), preferring that to fitting a third windscreen wiper as the UK industry did to render the Austin Healey Sprite (1958-1971) & MG Midget compliant with US regulations.  The A40's re-purposed windscreen made things a little ungainly but the “split rear screen” was, visually, more satisfying and the car’s most memorable feature.

1963 GSM Flamingo.  As well as providing structural integrity, at speed, the central fin would have contributed to straight-line stability.

Common in the inter-war years, most split rear screens were gone by the mid-1950s although there was a quixotic revival by GM which included the look on the C2 Chevrolet Corvette (1963-1967).  The cause at the time of internecine squabbles within the division, the “anti-splitty” faction prevailed and the 1964 models appeared with a single piece of glass but, in a sense, the “splitty” faction had the last laugh because, apart from limited production exotics like the GS Sport (5) and L88 (20), it’s the 1963 coupes that are the most sought-after C2 Corvettes.  At the time, the GSM Flamingo probably was thought to be a final fling for the split-screen but the feature appeared (mounted in a pair of hood covers which opened a la gullwing doors) on the achingly lovely De Tomaso Mangusta (1967-1971) and behind the Iron Curtain, as late as 1975, in Czechoslovakia (the Warsaw Pact’s improbable source of the avant-garde) Tatra still was producing the 603 (1956-1975), the last car in volume production with a split rear screen.

Road test of GSM Flamingo V8, Car Magazine, February 1967.

It’s the treatment of the rear glass that tends to dominate the design; the distinctive swept point, splitting the window, created a dramatic, “double-scalloped” rear deck and what was, in effect, a fin.  That was not a whimsical stylistic flourish but a structural necessity to achieve the desired strength without increasing weight by adding reinforcing steel to support the fibreglass skin and was GSM's second attempt to style the rear, the original “breadvan” look having been considered and discarded.  That was indicative of the high development costs and, in an attempt to amortize the investment, production was increased but demand never reached to level necessary to sustain the business and GSM in 1965 ceased trading after building 128 Flamingos and 116 of the earlier Dart roadsters.  That meant the planned version of the Flamingo with a 260 cubic inch (4.2 litre) Ford V8 never came to fruition but one prototype was built using a 221 cubic inch (3.6 litre) version.  It had been a 221 AC in England had been given to install in an Ace; that became the first Shelby American Cobra prototype which, after being shipped to Shelby's Los Angeles operation received a 260, becoming “the first Cobra”.  A V8 Flamingo of course sounds an enticing prospect but when it’s remembered Shelby’s Cobra was financially viable to the extent it was only because of Ford’s corporate support, its prospects of success would likely have been limited to racetracks.

2008 Morgan Aeromax.  It's likely designers will again be tempted by the lure of the split screen so it may again be seen.

For decades the split screens on the 1963 Corvette and GSM Flamingo had been remembered as quirky outliers but, thirty years after the last Tatra 603 left the line, Morgan brought back the look.  It was unexpected because the split rear screen was last part mainstream design language around 1936 when Morgan added a fourth wheel to the roadsters the company had been manufacturing since 1910.  However, almost every Morgan made since a fourth wheel sprouted has maintained a strong visual link with the roadsters of 1936 so there was really no machine better suited to being adorned with the feature.  In the narrow technical sense it really wasn’t a “retro touch” because even in 1936 Morgans were beginning to look an anachronism and by 1955 when MG's MGA (1955-1962) replaced the TF (1953-1955 and the last of the old “square riggers”), it was a living relic.  The split rear screen appeared in 2005 on what had been intended as a one-off for a private collector but so positive was the reception when the car was shown at that year’s Geneva Motor Show a run of 100 units was arranged.  Released as the Aeromax (2008-2009), the distinctive split rear windows opened, clamshell-like (a la the De Tomaso Mangusta) and the offer of 100 was over-subscribed although a reputed additional four were manufactured to replace those damaged in accidents and written off.  Under the art deco aluminum body, the Aeromax was powered by a 4.8-litre (292 cubic inch) BMW V8 rated at 367 HP, making the lightweight machine genuinely fast (although better behaved than the swing-axled Tatras).

Customer

Customer (pronounced kuhs-tuhm-ah)

(1) A habitual patron, regular purchaser, returning client; one who has a custom of buying from a particular business (obsolete in its technical sense).

(2) A patron, a client; one who purchases or receives a product or service from a business or merchant, or intends to do so.

(3) In various slang forms (cool customer, tough customer, ugly customer, customer from hell, dream customer etc), a person, especially one engaging in some sort of interaction with others.

(4) Under the Raj, a native official who exacted customs duties (historic use from British colonial India).

Late 1300s: From the Middle English customere & custommere (one who purchases goods or supplies, one who customarily buys from the same tradesman or guild), from custumer (customs official, toll-gatherer), from the Anglo-French custumer, from the Old French coustumier & costumier (from which modern French gained coutumier (customary, custumal)), from the Medieval Latin noun custumarius (a toll-gatherer, tax-collector), a back-formation from the adjective custumarius (pertaining to custom or customs) from custuma (custom, tax).  The literal translation of the Medieval Latin custumarius was “pertaining to a custom or customs”, a contraction of the Latin consuetudinarius, from consuetudo (habit, usage, practice, tradition).  The generalized sens of “a person with whom one has dealings” emerged in the 1540s while that of “a person to deal with” (then as now usually with some defining adjective: “tough customer”, difficult customer” etc) was in use by the 1580s.  Derived terms are common including customer account, customer base, customer care, customer experience, customer-oriented, customer research, customer resistance, customer service, customer success, customer support, direct-to-customer, customer layer, customer-to-customer, ugly customer, tough customer, difficult customer etc.  Customer is a noun; the noun plural is customers.

William Shakespeare (1564–1616) used the word sometimes to mean “prostitute” and in his work was the clear implication that a buyer was as guilty as the seller, the law both unjust and hypocritical, something which in the twentieth century would be rectified in Swedish legislation.

Shakespeare: All's Well That Ends Well (circa 1602), Act 5, scene 3

LAFEW:  This woman’s an easy glove, my lord; she goes off and on at pleasure.

KING: This ring was mine. I gave it his first wife.

DIANA: It might be yours or hers for aught I know.

KING (to attendants) Take her away. I do not like her now.  To prison with her, and away with him. Unless thou tell’st me where thou hadst this ring, Thou diest within this hour.

DIANA: I’ll never tell you.

KING: Take her away.

DIANA: I’ll put in bail, my liege.

KING: I think thee now some common customer.

DIANA (to Bertram): By Jove, if ever I knew man, ’twas you.

In Sweden, the law was amended in a way of which Shakespeare might have approved, Chapter 6, Section 11 of the Swedish Penal Code making it an offence to pay for sex, the act of “purchasing sexual services” criminalized, the aim being to reduce the demand for prostitution.  The law provides for fines or a maximum term of imprisonment for one year, depending on the circumstances of the case.  So selling sexual services is not unlawful in Sweden but being a customer is, an inversion of the model for centuries applied in the West.  Individuals who engage in prostitution are not criminalized under Swedish law, which is intended to protect sex workers from legal penalties while targeting the customers, now defined as those who “exploit them”.  The Swedish model aims to reduce prostitution by focusing on the demand side and providing support for those who wish to exit prostitution and as a statement of public policy, the law reform reflected the government’s view prostitution was a form of gender inequality and exploitation.  The effectiveness of the measure has over the years been debated and the customer-focused model of enforcement has not widely been emulated.

The customer is always right

Reliable return customer: Lindsay Lohan in the Chanel Shop, New York City, May 2013.

The much quoted phrase (which in some areas of commerce is treated as a proverb): “the customer is always right” has its origins in retail commerce and is used to encapsulate the value: “service staff should give high priority to customer satisfaction”.  It is of course not always literally true, the point being that even when patently wrong about something, it is the customer who is paying for stuff so they should always be treated as if they are right.  Money being the planet’s true lingua franca, variations exist in many languages, the best known of which is the French le client n'a jamais tort (the customer is never wrong), the slogan of Swiss hotelier César Ritz (1850-1918) whose name lived on in the Hôtel Ritz in Paris, the Ritz and Carlton Hotels in London and the Ritz-Carlton properties dotted around the world.  While not always helpful for staff on the shop floor, it’s an indispensible tool for those basing product manufacturing or distribution decisions on aggregate demand.  To these counters of beans, what is means is that if there is great demand for red widgets and very little for yellow widgets, the solution probably is not to commission an advertising campaign for yellow widgets but to increase production of the red, while reducing or even ceasing runs of the yellow.  The customer is “right” in what they want, not in the sense of “right & wrong” but in the sense of their demand being the way to work out what is the “right” thing to produce because it will sell.

Available at Gullwing Motor Cars: Your choice at US$129,500 apiece.

The notion of “the customer is always right” manifests in the market for pre-modern Ferraris (a pre-1974 introduction the accepted cut-off).  While there nothing unusual about differential demand in just about any market sector, dramatically is it illustrated among pre-modern Ferraris with some models commanding prices in multiples of others which may be rarer, faster, better credentialed or have a notionally more inviting specification.  That can happen when two different models are of much the same age and in similar condition but a recent listing by New York-based Gullwing Motor Cars juxtaposed two listings which left no doubt where demand exists.  The two were both from 1972: a 365 GTC/4 and a Dino 246 GT.

Some reconditioning required: 1972 Ferrari 356 GTC/4

The 365 GTC/4 was produced for two years between 1971-1972 during which 505 were built.  Although now regarded as a classic of the era, the 365 GTC/4 lives still in the shadow of the illustrious 365 GTB/4 with which, mechanically, it shares much.  The GTB/4 picked up the nickname “Daytona”, an opportunistic association given 1-2-3 finish in the 1967 24 Hours of Daytona involved three entirely different models while the GTC/4 enjoyed only the less complementary recognition of being labeled by some il gobbone (the hunchback) or quello alla banana (the banana one).  It was an unfair slight and under the anyway elegant skin, the GTB/4 & GTC/4 shared much, the engine of the latter differing mainly in lacking the dry-sump lubrication, the use of six twin-choke side-draft Weber carburetors rather than the downdrafts, this permitting a lower hood (bonnet) line and a conventionally mounted gearbox rather than the the Daytona's rear transaxle.  Revisions to the cylinder heads allowed the V12 to be tuned to deliver torque across a broad rev-range rather than the focus on top-end power which was one of the things which made the Daytona so intoxicating.

Criticizing the GTC/4 because it doesn’t quite have the visceral appeal of the GTB/4 seems rather like casually dismissing the model who managed only to be runner-up to Miss Universe.  The two cars anyway, despite sharing a platform, were intended for different purposes, the GTB/4 an outright high performance road car which could, with relatively few modifications, be competitive in racing whereas the GTC/4 was a grand tourer, even offering occasional rear seating for two (short) people.  One footnote in the history of the marque is the GTC/4 was the last Ferrari offered with the lovely Borrani triple-laced wire wheels; some GTB/4s had them fitted by the factory and a few more were added by dealers but the factory advised that with increasing weight, tyres with much superior grip and higher speeds, they were no longer strong enough in extreme conditions and the cast aluminum units should be used if the car was to be run in environments without speed restrictions such as race tracks or certain de-restricted public roads (then seen mostly in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990), Montana & Nevada in the US and Australia's Northern Territory & outback New South Wales (NSW)).  The still stunning GTB/4 was the evolutionary apex of its species; it can't be improved upon but the GTC/4 is no ugly sister and when contemplating quello alla banana, one might reflect on the sexiness of the fruit.

Gullwing’s offering was described as “a highly original unrestored example in Marrone Colorado (Metallic Brown) with a tan leather interior, factory air conditioning, and power windows; showing 48K miles (77K kilometres) on the odometer.  It has been sitting off the road for several years and is not currently running.”  It was certainly highly original and seemed complete but properly should be regarded as a “project” because of the uncertainty about the extent (and thus the cost) of the recommissioning.  At an asking price of US$129,500, it would represent good value only if it was mechanically sound and no unpleasant surprises were found under the body’s shapely curves although, given the market for 365 GTC/4s in good condition, it was a project best taken on by a specialist.

Some assembly required: 1972 Dino 246 GT by Ferrari

The days are gone when the Dino 246 was dismissed as “more of a Fiat than a Ferrari” and even if the factory never put their badge on the things (although plenty subsequently have added one), they are now an accepted part of the range.  The 246 replaced the visually almost similar but slightly smaller and even more jewel-like Dino 206, 152 of which (with an all-aluminium 2.0 litre (122 cubic inch) V6 rather than the V12s which had for some years been de rigueur in Ferrari’s road cars) were built between 1967-1969, all with berlinetta (coupé) bodywork.  Mass-produced by comparison, there were 3569 Dino 246s produced between 1969-1974, split between 2,295 246 GTs (coupés) & 1,274 246 GTSs (spyders (targa)).  Fitted with an iron-block 2.4 litre (147 cubic inch) V6, the Dinos were designed deliberately to be cheaper to produce and thus enjoy a wider market appeal, the target those who bought the more expensive Porsche 911s, a car the Dino (mostly) out-performed.  In recent decades, the Dino 246 has been a stellar performer in the collector market, selling typically for three times the price of something like a 365 GTC/4; people drawn to the seductive lines rather than the significantly better fuel consumption.

Most coveted of the 246s are those described with the rhyming colloquialism “chairs and flares” (C&F to the Ferrari cognoscenti), a reference to a pair of (separately available) options available on later production Dino 246s.  The options were (1) seats with inserts (sometimes in a contrasting color) in the style used on the Daytona & (2) wider Campagnolo Elektron wheels (which the factory only ever referred to by size) which necessitated flared wheel-arches.  At a combined US$795.00 (in 1974), the C&F combination has proved a good investment, now adding significantly to the price of the anyway highly collectable Dino.  Although it's hard to estimate the added value because so many other factors influence calculation, all else being equal, the premium is usually between US$100-200,000 but these things are always relative; in 1974 the C&F option added 5.2% to a Dino GTS's list price and was just under a third the cost of a new small car such as the Chevrolet Vega.  It was a C&F Dino 246 GTS which in 1978 was found buried in a Los Angeles where it had sat for some four years after being secreted away in what turned out to be an unplanned twist to a piece of insurance fraud.  In remarkably good condition (something attributed to its incarceration being during one of California’s many long droughts), it was fully restored.

Not in such good condition is the post-incineration Dino 246 GT (not a C&F) being offered by Gullwing Motor Cars, the asking price the same US$129,500 as the 365 GTC/4.  Also built in 1972, Gullwing helpfully describe this as “a project”, probably one of history’s less necessary announcements.  The company couldn’t resist running the title “Too Hot to Handle” and described the remains as “…an original car that has been completely burnt.  Originally born in Marrone Colorado with beige leather.  It comes with its clear matching title and this car clearly needs complete restoration, but the good news is that it's certainly the cheapest one you will ever find.  The Dino market is hot and shows no signs of cooling. An exciting opportunity to own an iconic 246GT Dino. This deal is on fire!”  It’s still (technically) metal and boasts the prized “matching numbers” (ie the body, engine & gearbox are all stamped with the serial numbers which match the factory records) so there’s that but whether, even at the stratospheric prices Dinos often achieve, the economics of a restoration (that may be the wrong word) can be rationalized would need to be calculated by experts.  As with the 365 GTC/4, Gullwing may be amenable to offers but rather that the customer always being right, this one needs "the right customer".

Aggregate demand: The highly regarded auction site Bring-a-Trailer (BAT, their origin being a clearing house for “projects” although most were less challenging than Gullwing’s Dino) publishes auction results (including “reserve not met” no-sales) and the outcomes demonstrate how much the market lusts for Dinos.  BAT also has a lively comments section for each auction and more than once a thread had evolved to discuss the seeming incongruity of the prices achieved by Dinos compared with the rarer Berlinetta Boxer (365 GT4 BB, BB 512 & BB 512i) (1973-1984) which was when new much more expensive, faster and, of course, a genuine twelve cylinder Ferrari.  In such markets however, objective breakdowns of specifications and specific performance are not what decide outcomes: The customer is always right.

Digging up: The famous "buried" 1974 Dino 246 GTS, being extracted, Los Angeles, 1978 (left) and the body tag of a (never buried) 1974 Dino 246 GTS.  While it's true the factory never put a "Ferrari badge" on the Dino 206 & 246 (nor did one appear on the early Dino 308s) the Ferrari name does appear on the tags and some parts.  Gullwing's Dino would be a more challenging "project" and even with today's inflated values, the financial viability of a restoration might be dubious. 

Although it's in recent years the prices paid for the things sharply have spiked, the lure of the Dino is not a recent thing.  In 1978, a 1974 246 GTS was discovered buried in a Los Angeles yard and it transpired it was on the LAPD’s (Los Angeles Police Department) long list of stolen vehicles.  The department’s investigators concluded the burial had been a “rush job” because while it had been covered with carpets and some plastic sheeting in an inexpert attempt to preserve it from the sub-terrain, one window had been left slightly open.  Predictably, the back-story was assumed to be an “insurance scam”, the owner allegedly hiring two “contractors” to “make it disappear” in a manner consistent with car theft, hardly an unusual phenomenon in Los Angeles.  The plan was claimed to be for the Dino to be broken up with all non-traceable (ie not with serial numbers able to be linked to a specific vehicle) parts on-sold with whatever remained to be dumped “somewhere off the coast”.  In theory, the scamming owner would bank his check (cheque) from Farmers Insurance while the “contractors” would keep their “fee for service” plus whatever profits they realized from their “parting-out” which, even at the discount which applies to “fenced” stolen goods, would have been in the thousands; a win-win situation, except for the insurance company and, ultimately, everyone who pays premiums.

Dug Up: The 'buried" Dino after restoration.  Two of the Campagnolo wheels are said to be original and the 14 x 7½ wheels & fender flares combo was at the time a US$680.00 (about a third the cost of a new, small car); their presence can now add US$100,000 to a 246's value so they proved a reasonable investment.

However, it’s said that when driving the Dino, the hired pair found it so seductive they decided to keep it, needing only somewhere to conceal it until they could concoct another plan.  Thus the hasty burial but for whatever reason (the tales differ), they never returned to reclaim the loot and four years later the shallow automotive grave was uncovered after a “tip-off” from a “snitch” (tales of children finding it while “playing in the dirt” an urban myth).  The matter of insurance fraud was of course pursued but no charges were laid because police could not discover who had done the burial and rather than being scraped and “parted-out” (this time lawfully) as might have been expected, the Dino was sold and restored.  That was possible because it was in surprisingly good condition after its four years in a pit, something accounted for by (1) the low moisture content of the soil, (2) the degree of protection afforded by the covers placed at the time of burial and (3) its time underground coinciding with one of the prolonged droughts which afflict the area.  So, although Dino values were not then what they became, purchased at an attractive price (a reputed US$9000), it was in good enough shape for a restoration to be judged financially viable and it was “matching numbers” (#0786208454-#355468) although that had yet become a fetish.  The car remains active to this day, still with the Californian licence plate “DUG UP”.

Sandra West with her 1964 Ferrari 330 America.

Cars (for fraudulent purposes being buried or otherwise secreted away is a not uncommon practice (some have even contained a dead body or two) but there’s at least one documented case of an individual being, in accordance with a clause in their will, buried in their Ferrari.  Sandra West (née Hara, 1939-1977) became a Beverly Hills socialite after marrying Texas oil millionaire and securities trader Ike West (1934-1968) and as well as jewels and fur coats (then socially acceptable evening wear), she developed a fondness for Ferraris.  Her husband died “in murky circumstances” in a room of the Flamingo Hotel in Las Vegas and while the details of his demise at a youthful 33 seem never to have been published, he had a history of drug use and “health issues” related to his frequent and rapid fluctuations in weight.  His widow inherited some US$5 million (then a considerable fortune) so the LA gossip columnists adjusted their entries from “Mrs West” to “Sandra West, Beverly Hills Socialite and Heiress”.  Her widowed life seems not to have been untroubled and her death in 1977 was certainly drug-related although sources differ about whether it was an overdose of some sort or related to the injuries she’d suffered in an earlier car accident.

Sandra West's burial.  The legal proceedings related to the contested "burial clause" had been well publicized and the ceremony attracted a large crowd.

She left more than one will but a judge ultimately found one to be valid and it included a clause stating she must be buried “…in my lace nightgown … and in my Ferrari with the seat slanted comfortably.”  Accordingly, after a two month delay caused by her brother contesting the “burial clause”, Mrs West’s appropriately attired body was prepared while the Ferrari was sent (under armed guard) by train to Texas where the two were united for their final journey.  Car and owner were then encased in a sturdy timber box measuring 3 metres (10 feet) x 2.7 m (9 feet) x 5.8 m (19 feet) which was transported by truck to San Antonio for the ceremony, conducted on 4 May 1977 in the Alamo Masonic Cemetery (chartered in 1848, the Ancient Free and Accepted Masons in 1854 purchased this property because of the need for a burial ground for Freemasons).  It was an unusual ceremony in that a crane was used carefully to lower the crate into an obviously large grave while to deter “body snatchers” (who would be interested in exhuming car rather than corpse), a Redi-mix truck was on-hand to entomb the box in a thick layer of concrete.  In a nice touch, her grave lies alongside that of her husband and has been on the itinerary of more than one tourist operator running sightseeing tours.  Mrs West owned three Ferraris and it’s not clear in which her body was laid; while most reports claim it was her blue, 1964 330 America (s/n 5055), some mention it as a 250 GTE but 330 America #5055 has not since re-appeared (pre-modern Ferraris carefully are tracked) so that is plausible and reputedly it was “her favourite”.  Inevitably (perhaps sniffing the whiff of a Masonic plot), conspiracy theorists have long pointed out the only documentary evidence is of “a large crate” being lowered into the grave with no proof of what was at the time within.  However, given burial clause was ordered enforceable by a court, it should be assumed that under the remarkably plain gravestone which gives no indication of the unusual event, rests a Ferrari of some tipo.