Vapid

Vapid (pronounced vap-id)

(1) Lacking or having lost life, sharpness, or flavor; insipid; flat.

(2) Without liveliness or spirit; dull or tedious; flavorless, spiritless, unanimated, tiresome, prosaic.

(3) Something (physical or conceptual) which appears to offer nothing stimulating or challenging.

1650s:  From the Latin vapidus (literally “that has exhaled its vapor”) and related to vappa (stale wine).  The word was used in Latin to describe anything the taste of which was thought bland, flat or insipid.  Dating from 1721, the noun vapidity is is more frequent use than the companion vapidness while the application to talk, text, music and such thought dull and lifeless dates from 1758.  The Latin vappa (wine without flavor) is still used figuratively in many languages (sometimes as "bit of a vapp") to refer to a man who is "a good-for-nothing" or a bit foppish.  In English public (ie private) schools where Latin was taught, of the meals served, the pupils would use the Latin vapidum (nominative neuter singular of vapidus in the sense of "food or drink that has lost its freshness".  In the context of political or corporate statements with an obvious or depressing vapidity, two fine words or descriptions are flummery & pabulum.  Vapid is an adjective, vapidity & vapidness are nouns, and vapidly is an adverb; the noun plural is plural vapidities.

The Koryo Burger

A Koryo Burger in packaging with complimentary napkin.

It’s estimated that prior to the Covid-19 pandemic, some 5,000 Western tourists annually would visit the DPRK (Democratic People’s Republic of Korea; North Korea), a trade it was hoped might quickly recover given it wasn't until early 2022 nation's first outbreak was confirmed.  For the a country ti have for so long remained virus-free was said to be (yet another) example of Kim Jong-Un's (Kim III, b 1982; Supreme Leader of DPRK since 2011) outstanding administration of the public health system, the outbreak the fault of corrupt or lazy officials who would have been dealt with in the DPRK's efficient way.  By May 2026, most people on Earth probably assumed Covid-19 had become just another tiresome background risk like the annual influenza season (which in a bad year, globally, can kill over half a million) but the DPRK remains closed to most international tourists, Pyongyang having no more desire to expose its happy and grateful population to foreign ideas than it had to welcoming foreign diseases.  Visas are still granted to some lucky souls from the PRC (People's Republic of China) but the only structured tours still conducted by Koryo Tours are those arranged for approved visitors from Russia.  That concession is believed connected to the "special relationship" the Supreme Leader seems to have established with Mr Putin (Vladimir Vladimirovich Putin; b 1952; president or prime minister of Russia since 1999), the once-strained ties greatly strengthened by the DPRK's helpful generosity in supplying to the Kremlin men & materiel for the special military operation (ie the invasion of Ukraine which in Russia it's unlawful to call a war).

Koryo Burger & Haitai Juice combo.

So, when others will be able to delight in a DPRK holiday isn't known but one thing prospective tourists hungrily can anticipate is the national airline’s in-flight meal.  Although Air Koryo serves only the infamously vapid Koryo Burger, it is legendarily consistent, always cold and presented on a paper doily.  Inside the bun is a patty of unidentified processed meat, a slice of processed cheese and a dash of shredded cabbage or single lettuce leaf, finished with a dollop of sauce described variously as “reddish” or “brownish”.  Some sources, claiming to have received confirmation from the airline, suggest the meat is chicken but speculation on various platforms has long pondered the matter because it seems impossible to tell from the taste (there isn't any) or texture (said to be equally indeterminate).  Until some daring amateur spy smuggles a fragment back for analysis, speculation will continue.  Packaged chilled fruit juices are available with the Air Koryo in-flight meal including Haitai’s 배즙 (pear juice), made with “real crushed pear pulp”.  Because the Supreme Leader promotes the importance of monitoring one’s calorie intake (to avoid weight gain), all processed foods in the DPRK must include a NIP (Nutrition Information Panel): Haitai’s pear juice is indicated to have an energy content of 168 kJ per 100 ml and a sugar content of 10%.  

The Koryo Burger expanded; note the paper doily.  This is the "shredded cabbage edition" which appears to include both red and green cabbage.

Air Koryo did in the past dabble with other culinary offerings.  Some years ago, for several months, for reasons unknown, on certain inbound flights, full meals appeared including curried rice and side dishes; also served was a sort of sandwich, wrapped in a Danish pastry but neither gastronomic innovation long lasted and in recent years it's been the signature burgers all the way, the airline clearly having decided to "stick to the classics".  That decision may have been in response to public demand given the cult-following the Koryo Burger has attracted, #koryoburger a must-visit tag for any foodie.  Surely not as repugnant as some have alleged, the many reviews of the experience of eating one seem to struggle to find words adequately to convey blandness rather than awfulness although, apart from the plastic packaging which seems to be of a good standard, few aspects of the burger often escape at least mild criticism, the buns said always to be stale (either through age, incorrect storage or some flaw in the manufacturing process), the meat patty vapid to the point where it’s been suggested the admired wrapping may be more tasty, the lettuce or cabbage usually limp and the smell of the sauce hinting at some association with wood-working glue although one reviewer mentioned their relief at finding a thin liquid which oozed from the patty was "too watery to be blood" so there was that.  Most however did concede the slice of processed cheese was much the same as "plastic cheese" anywhere on the planet.  Koryo burgers are served chilled, apparently straight from the fridge and it may be this that accounts for much of the expressed distaste; were they served at the temperature at which burgers typically are eaten, it’s not impossible the Koryo Burger would taste more like similar offerings anywhere.

The Koryo Burger surprise.  Until examined, a passenger doesn't know whether their burger will contain shredded cabbage or a lettuce leaf.

The review site Skytrax for years rated Air Koryo among the world’s worst airlines but things must have improved because in recent ratings the operation has received an unexceptional but solid 6 / 10.  Trip Advisor's reviewers seem broadly to concur, the site's aggregated rating a respectable 3½ / 5 which, statistically, is not significantly different from Skytrax's findings although one entry did note: "They did serve their notorious burgers on board but I didn’t try it."  The more recent passenger reviews Skytrax publishes haven't especially condemned the Koryo Burger; although most won't go much beyond conceding it's "acceptable", at least one happy diner declared it "tasty" which may be generous but who knows, maybe they were lucky enough to get a particularly good one.  For many reasons, in-flight catering is a challenging business with even air pressure affecting the way people perceive taste so expectations have to be reasonable.  In the same way it's a good stay if one can check out of a hotel without having been robbed, poisoned or murdered by the Freemasons, if one's plane safely lands and one survives, even if the food served would not have contented an epicurean, that's a good flight.  Customer reviews of Air Koryo are not wholly negative, some claiming in certain aspects the operation is superior to carriers in other places.

Not a favourite among mainstream critics: If “vapid” has attracted an adverb, it’s a warning the reviewer really disliked a film.  Upon release, The Canyons (2013) was not well-received but, like I Know Who Killed Me (2007), it picked up a cult following and has been reassessed, seemingly now better understood in its historic context.  While not a landmark piece of cinema, The Canyons was a document of its time and, in the years since, has been shown at festivals of the underground & alternative as well as midnight screenings.  The consensus at the time of release was that in a flawed film, Lindsay Lohan's performance was the most interesting part.  

The vegetarian option.

What can't be denied is there have been gastronomic advances in the DPRK’s skies.  While in the days of the Great Leader and Dear Leader, the only choice usually was to (1) eat burger or (2) not eat burger (although it's not impossible eating burger may have been compulsory for DPRK citizens on the flight), in the new age of the Supreme Leader there's now a vegetarian option, which is the familiar Koryo Burger but with sliced cherry tomatoes in place of the meat patty.  Few have commented on the Koryo Veggie Burger but one reviewer praised the fruit, saying they tasted better than those from Western shops which were firm, plump and shiny but lacked flavor.  That is a common complaint, many longing for the quality of acidity remembered in tomatoes of yore.

Air Koryo quality control.

The Supreme Leader is the DPRK's most celebrated gastronome and every morning, promptly at 04:30, he arrives at Pyongyang Sunan International Airport's (TripAdvisor rating 5 / 5, rather better than some given to the Bill and Hillary Clinton National Airport in Little Rock, Arkansas) catering department, personally to select the buns to be used for that day's Koryo Burgers.  "The buns Kim Jong-un rejects" are fed to political prisoners who are most grateful to the Supreme Leader for having received them, despite the heinous crimes of which they're all guilty as sin (including those convicted of "unspecified offences").  The tradition of the daily selection of buns was started by his grandfather (Kim I, the Great Leader) and carried on by his father (Kim II, the Dear Leader).  Wherever he goes, the Supreme Leader's entourage always carry notebooks and pens in case he says anything interesting.  Every word they write down. 

Epicurean

Epicurean (pronounced ep-i-kyoo-ree-uhm)

(1) The philosophical system or doctrine of Epicurus (circa 340–270 BC), holding that the external world is a series of fortuitous combinations of atoms and that the highest good is pleasure, interpreted as freedom from disturbance or pain (classical meaning from Antiquity).

(2) A fondness for, and enjoyment of the luxuries of life, especially fine food and drink; a person who cultivates a refined taste, especially in food and wine; a connoisseur (modern meaning).

1350–1400: From the Middle English Epicures & Epicureis (Epicureans the plural) from the Latin Epicūrēus (Epicūrus in the Medieval Latin) from the Ancient Greek Ἐπίκουρος (Epíkouros).  The original meaning from the late fourteenth century was a “follower of the philosophical system of Epicurus".  From the 1570s, the sense evolved of "one devoted to pleasure, the adjectival form attested from 1580s in the philosophical sense and from the 1640s with the meaning "pleasure-loving".  The –an suffix is from the Middle English -an, -ain, -ein & -en, from the Old French –ain & -ein, from the Latin -ānus (feminine -āna), ultimately from the primitive Indo-European -nós.  It was appended to (mostly) nouns to create the adjectival form or to nouns to make an agent noun. Epicurean is a noun & adjective, Epicureanism is a noun, epicureanize, epicureanizing & epicureanizedare are verbs; the noun plural is epicureans. 

Mainland Epicure Gold cheese: highly recommended; sharp, crumbly and perfect for toasties.

Epicurus was a Latinized form of Greek Epicouros (circa 340-270 BC), an Athenian philosopher whose teachings were that (1) pleasure is the highest good and (2) virtue the greatest pleasure.  Western culture hungrily absorbed the first lesson but tended to neglect the second.  As late as the 1560s, the name was used pejoratively in the now (mostly) archaic sense of "one who gives himself up to sensual pleasure", especially as applied to gluttonous sybarites, a use well established by 1774. Epicurus's school was opposed by the stoics and it was they who first gave his name a reproachful sense, the non-pejorative meaning "one who cultivates refined taste in food and drink" noted since the 1580s.  The historic synonyms would include voluptuary or decadent, in the modern sense they would be gastronome, gourmet, gourmand, connoisseur or bon vivant.

Aspect views of a bust of Epicurus.

Epicurus, a philosopher in Hellenic Greece, founded a school circa 307 BC in which he developed a system hostile to superstition and divine intervention and believed pleasure leads to the greatest individual and collective good.  The path to this, Epicurus held, was to study the world, live modestly and contain one’s desires so as to not succumb to self-indulgence.  A life such lived, he taught, would allow one to attain a state of ataraxia (tranquility) and aponia (a freedom from fear and pain) and to attain these two states produces human happiness in its purest and highest form.  Happiness therefore comes from the virtues of diligence and restraint; the avoidance of excess.  To be fair to Epicurus, he was not averse to the odd luxury and his school was known for the feasts it held on the twentieth of each month.  Noted Epicurean and philosopher Jeremy Bentham (1748–1832) maintained the tradition.

A modern Epicurean: Lindsay Lohan at a table of delicacies.

Although austerity may sound unfashionable to those immersed in globalised consumerism, Epicureanism is, in other ways, astonishingly modern.  Epicurus dismissed the influence of gods in the natural world in favor of materialistic explanations and was thus wholly opposed to conventional theism.  Indeed, Epicureanism was the only non-theistic Western philosophy known before the modern age and in older usage, was synonymous with atheism, the reason it was a term used to condemn by many in the medieval Church.  He thought to have taken this to its logical conclusion and held that the Earth and the rest of the universe was but matter and energy arranged by chance in the form we know; a product of physics and chemistry rather than a deity but there must always be caution in that so little has survived for there to be definitive views of the philosophy of Epicurus.  Some of his writings survive but of the hundreds of books he’s said to have written, all that remains are fragments of text and some letters.  Much of what is known comes from Diogenes the Cynic (412 or 404-323 BC) and poem De rerum natura (Of the Nature of Things) by Roman philosopher Titus Lucretius Carus (circa 99–circa 55 BC), a long didactic work about the tenets and philosophy of Epicureanism.

Rome During the Decadence (1547) by Thomas Couture (1815–1879).

The meaning has shifted.  Modern Western audiences have noted the monthly feast Epicurus hosted while turning a deaf ear to his caution that life otherwise should be lived with modesty and restraint.  Epicureanism thus became a synonym for hedonism and in the minds of most is now associated almost exclusively with fine food and drink.  By the late twentieth-century, the word in the sense of its original meaning was barely used outside academic circles but of late there’s been a revival of interest; there are several large Epicurean associations in Greece and a Society of Friends of Epicurus with a sizable following in the English-speaking world.  It’s also attracted the usual suspects: there are French chefs like to style themselves Epicurean as did, perhaps less plausibly, the late Christopher Hitchens (1949-2011).

Voluptuary

Voluptuary (pronounced vuh-luhp-choo-er-ee)

(1) A person devoted to the pursuit and enjoyment of luxury and sensual pleasure; a pleasure-seeker, a sensualist.

(2) Of or relating to, or characterized by preoccupation with luxury and sensual pleasure.

(3) In informal use, the bedroom.

1595–1605: From the French voluptuaire or its etymon the Late Latin voluptuārius, from the Classical Latin voluptārius (pleasure-seeker; agreeable, delightful, pleasant; sensual), from voluptās (pleasure, delight, enjoyment, satisfaction), the construct being volupt(ās) (pleasure, delight) + -ārius (the adjectival suffix).  The suffix -aris was a form of -ālis with dissimilation of -l- to -r- after roots containing an l (the alternative forms were -ālis, -ēlis, -īlis & -ūlis); it was used to form adjectives, usually from noun, indicating a relationship or a "pertaining to".  The English suffic –ary (of or pertaining to) was a back-formation from unary and similar, from the Latin adjectival suffixes -aris and -arius; appended to many words, often nouns, to make an adjective form and use was not restricted to words of Latin origin.  The Latin voluptās was from volup (with pleasure; agreeably, pleasantly, satisfactorily) (perhaps related to velle (to wish)) and ultimately from a construct of the primitive Indo-European welh- (to choose; to want) or wel (to wish; to will) + the Latin -tās (the suffix forming feminine abstract nouns indicating a state of being).  Voluptuary & voluptuarian are nouns & adjectives, voluptuousness, voluptuosity & volupty are nouns, voluptuous is an adjective, voluptuate is the (always rare) verb and voluptuously is an adverb; the noun plural is voluptuaries.

Upon his arrival for trial at Nuremburg (1945-1946), Hermann Göring (1893–1946; leading Nazi 1922-1945 and Reichsmarschall 1940-1945), grossly overweight and drug-addicted (albeit at a very low dose) was described by one doctor as “a decayed voluptuary”.  Slimmed down and detoxed by the time he appeared in the dock, he recovered much of his earlier élan but, guilty as sin, he was sentenced to be hanged.

The words voluptuary, epicurean, hedonist, sensualist & sybarite are synonymous although conventions do seem to govern their use.  Although there’s really neither the historical nor the supporting etymology to justify how the patterns of use have evolved, there does seem a tendency to associate epicureans with a fondness for fine food (based on one minor aspect of the tradition), hedonists seem to be treated as those who seek pleasure through experiences, sybarites are indulgent materialists and sensualists are devoted to the sins of flesh while the characteristic most now associated with the voluptuary may be decadence.  That thumbnail is wholly impressionistic and for each there will be a thousand contradictory examples and in literary use the choice may be dictated as much by the cadence of the text that any sense of differences in nuance.  All share many characteristics so there’s much overlap in meaning, all relating to the pursuit of pleasure and though there may be differences in emphasis, all are used to convey the idea of excess rather than moderation, immediate gratification, and a focus on physical senses as the source of happiness.

Judgement of Paris (circa 1634), oil on oak wood by Peter Paul Rubens (1577-1640), National Gallery, London. 

The adjective voluptuous in the late fourteenth century originally meant “of or pertaining to desires or appetites” and was from the Old French voluptueux & volumptueuse and directly from the Latin voluptuosus (full of pleasure, delightful), again from voluptas and the specific idea of “one addicted to sensual pleasure” emerged in the mid-fifteenth century, the romantic poets in the early 1800s adopting the word to convey the feeling “suggestive of sensual pleasure”, something they applied especially to their aesthetic of feminine beauty.  It was only in the twentieth century that the word “voluptuous” came to be applied to the depictions of women in Renaissance art, their figures approximating what would now be described as “plump”.  Historians of art have devoted much attention to the motif and have concluded the artists were much influenced by the statutes from Antiquity and because they regarded the sculptors of old as having been closer to the perfection of Creation, regarded their carving as representing an ideal.  Of late, rather than a polite way to say “full figured”, “voluptuous” appears to have been re-purposed to mean simply “big boobs” so “Rubenesque” (a coining from the Romantic period) is probably a better choice, given its respectable origins.  Pragmatically, the “s” is almost always dropped because the clumsy sounding Rubensesque is too hard to pronounce.

In informal use, a voluptuary is “a bedroom”.  Lindsay Lohan’s voluptuary was in 2012 featured in Bravo TV’s “Million Dollar Decorator Makeover”  It’s believed it didn’t cost that much.

Petecure

Petecure (pronounced pet-i-kyoor)

Simple cooking; meals prepared quickly with a limited number of ingredients.

Circa 1430: From the Middle English coining petecure, the construct being the petit + cure.  Petit was from the Middle English petit, from the Old French petit, from the Vulgar Latin pitittus, a diminutive of the Latin pit-, possibly from the Proto-Celtic pett- (part, bit, piece) and related to the Latin pitulus & pitinnus (small), the forms said to be of imitative origin; a doublet of petty.  The alternative forms in the Old French were peti & pitet, the source ultimately of the Spanish pequeño.  Cure was from the Latin curāre (to care for) from cura (cure), from the Proto-Italic kwoizā, from the primitive Indo-European kweys- (to heed); the long archaic forms being coira & coera.

The word petecure seems first to have appears in print in Liber Cure Cocorum, an English cookbook published in the county of Lancashire circa 1430.  The literal translation of Liber Cure Cocorum (which the author titled as The Slyghtes of Cure) isn’t a great deal of help and it’s best understood as The Art of Cooking.  Very much a document of the working class & peasant cuisine of the age, it’s notable for its focus on the food of the common people which contrasts with many of the works by social historians which relied upon the much more extensively recorded recipes and menus enjoyed by royalty and the aristocracy.  There are useful entries about that famous delicacy haggis and the first known reference to humble pie, written at the time as nombuls (ie a pie made from offal) and a theme in the cookbook is what the unknown author called petecure (simple cooking), tips and tricks for the poor who lacked the expensive ingredients and even the exotic spices used by chefs who cooked a sophisticated fare for the elite.  “Of petecure I will preach” he declared and there remains in Cambridge a street named Petty Cury which in the fourteenth century was spelled Le Petycure, though to mean “small kitchen” and probably associated with some eating place once located there.

Despite the appearance there’s no etymological connection between petecure and epicure, the latter derived from the philosopher Epicurus (circa 340–270 BC).  In the popular imagination, the two words would be thought diametrically opposed, Epicureans now thought of as sybarites with diets characterized by rich, gout-inducing dishes but that’s a modern understanding.  In antiquity, the philosophical system of Epicurus held that the external world was but fortuitous combinations of atoms and that the highest good is pleasure, interpreted as freedom from disturbance or pain.  Epicurus’ school in Hellenic Greece, founded circa 307 BC taught a doctrine hostile to superstition and divine intervention and believed pleasure leads to the greatest individual and collective good.  The path to this, Epicurus held, was to study the world, live modestly and contain one’s desires so as to not succumb to self-indulgence.  A life such lived, he taught, would allow one to attain a state of ataraxia (tranquility) and aponia (a freedom from fear and pain) and to attain these two states produces human happiness in its purest and highest form.  Happiness therefore comes from the virtues of diligence and restraint; the avoidance of excess.  To be fair to Epicurus, he was not averse to the odd luxury and his school was known for the feasts it held on the twentieth of each month.  In the modern age, adherents came to focus on the feast and ignore the rest resulting in the meaning shift which sees Epicureanism now a synonym for hedonism and associated almost exclusively with fine food and drink.  By the late twentieth-century, the word in the sense of its original meaning was barely used outside academic circles but of late something of a cult has developed around his original ideas although all Epicurean societies do seem to have maintained the tradition of the feast.

Lindsay Lohan enjoying a pedicure, September 2007.

Nor should petecure be confused with the 1839 noun pedicure (one whose business is the surgical care of feet (removal of corns, bunions etc)), from the French pédicure, the construct being the Latin pēs (genitive pedis) (foot), from the primitive Indo-European root ped- (foot) + cure as a clipping of curāre (to care for).  The sense of the word shifted from the practitioner (1939) to the treatment itself (1890) before finally settling as a beauty treatment (1905) wholly separate from clinical medicine and thus a companion term to manicure.

Liber Cure Cocorum was barely known for centuries, sitting in the collection of Sir Hans Sloane (1660–1753), an Anglo-Irish physician & naturalist.  It was one of some 70,000-odd items he bequeathed to the nation, the works among the foundation documents of the British Museum, the British Library, and the Natural History Museum.  Liber Cure Cocorum was deciphered and published in 1862.  Sloane is credited by some as having invented drinking chocolate but the evidence suggests there had been many recipes for such concoctions circulating for years before Sloane published his and the origins anyway probably lie in the Caribbean centuries earlier.  Sloane however, a physician to the aristocracy and three successive sovereigns, was a good publicist, lending his name to Sir Hans Sloane's Milk Chocolate, marketed in the 1750s by a London grocer as a “medicinal elixir” and Cadbury’s tins of drinking chocolate for years included a card detailing Sloane's recipe.

Royal Court, Sloane Square SW1W 8AS, London.

It’s after Sir Hans that Sloane Square, a part of London in the Royal Borough of Kensington and Chelsea which drips with money, was named, the reference due to him once owning the land.  Thus far the connection has survived the ripples of the Black Lives Matter (BLM) movement but in 2020 a bust of Sloane in the British Museum's Enlightenment Gallery was moved to become part of a display documenting his links to the "exploitative context of the British Empire", a reference to the financial benefits he gained from the Jamaican sugar trade.  To that, some Irish critics noted acerbically that nothing was said about the benefits Sloane’s family had gained from the confiscation of Irish lands and their exploitation.