Leftover

Leftover (pronounced left-oh-ver)

(1) Food remaining uneaten at the end of a meal, especially when saved for later use (usually in the plural: "leftovers").

(2) Anything left or remaining from a larger amount; remainder.

(3) A casual (and disparaging) term used in the PRC (People's Republic of China) to describe women still un-married after the age of twenty-six (sometimes quoted as "late twenty-something"). 

1878: A compound word, the construct being left + over (a noun use of verb phrase left over).  The meaning is always in the sense of left (“remaining, abandoned”) + over (“excess”).  Left was from the Middle English left, luft, leoft, lift & lyft, from the Old English left & lyft (air, atmosphere) from the Proto-Germanic luft with which may be compared the compared the Scots left (left), the North Frisian lefts, left & leefts (left), the West Frisian lofts (left), the dialectal Dutch loof (weak, worthless) and the Low German lucht (left).  Over was from the Middle English over from the Old English ofer from the Proto-Germanic uber (over), from the primitive Indo-European upér, a comparative form of upo; akin to the Dutch over, the German ober & über, the Danish over, the Norwegian over, the Swedish över, the Icelandic yfir, the Faroese yvir, the Gothic ufar, the Latin super, the Ancient Greek ὑπέρ (hupér), the Albanian upri (group of peasants) and the Sanskrit उपरि (upári).  The hyphenated left-over (remaining, not used up) was in used by at least 1890 as a noun meaning "something left over" is from 1891.  The sense of (the almost always plural) leftovers “excess food after a meal" (especially if re-served later) dates from 1878 and in this sense, the Old English had metelaf.  Leftover is a noun & adjective; the noun plural is leftovers.

Leftover women

Sheng nu (剩女; shèngnǚ), most often translated as "leftover women", is a phrase (usually considered derogatory) describing Chinese women who remain unmarried by their late twenties.  First promulgated by the ACWF (All-China Women's Federation) when promoting government programmes, it’s been used in other countries but remains most associated with the PRC .  As a demographic phenomenon, it was once unexpected because the conjunction of the PRC's one-child policy and the disproportionate abortion of female foetuses had led to a distortion in the historic gender balance; births in China since the one-child policy was introduced in 1979 have averaged 120 males for every 100 females, compared to a global ratio of 103:107.  In theory, this should of course have meant women were more able to find partners to marry but other circumstances combined to create a pool of "leftover women" and, because in the PRC the population is so large (believed now to be slightly in excess of 1.2 billion), that pool is a "big number". 

A bride with four suspected leftovers, looking enviously on.

The term appears to have entered general use in 2005-2006 and seems first to have appeared in the Chinese edition of Cosmopolitan (the PRC proved a receptive market for the glossiest forms of Western decadence).  Unlike most of Cosmopolitan’s editorial content, the CCP (Chinese Communist Party) took Sheng nu seriously and instructed the ACWF (a kind of cross between the Australian CWA (Country Women’s Association) and the PLA (the PRC's People’s Liberation Army) to publish articles stigmatizing women still unwed by their late twenties.  Borrowing from Maoist tradition (if not theory), the ACWF provided a useful analysis of the problem, concluding that while “pretty girls” didn’t need much education to find a rich partner, “average or ugly” ones who seek higher degrees thinking it will “increase their competitiveness” in the marriage market are delusional; all that happens is they become old “…like yellowed pearls."  The rhetorical flourishes aside, they had a point and in London, New York, Paris & Turin, the editorial staff of Cosmopolitan and other glossies probably shared their view although, of course, in the West, such heresies can be spoken only in hushed tones and certainly never printed.  As the numbers of highly educated women rose, the cohort  of potential husbands they found acceptable did not for what the distorted gender balance created by the one-child policy and the selective-sex abortion preferences had produced was an increasingly educated and middle-class female minority, not much impressed by the available pool of a less schooled and more rural male majority. 

Geographic distribution of leftover women, PRC, 2022.

“Leftover women” seemed the choice in print but on the internet, the punchier 3S or 3SW (Single, Seventies (referring to the then prominent 1970s birth cohort) and Stuck) was also used instead of sheng nu.  There is an equivalent term for men, guang gun (bare branches (ie men who do not marry and thus do not add branches to the family tree)); shengnan (leftover men) does exist but is rare.

As early as 1993, the CCP's demographers had expressed concerns about the social and economic implications of the one-child policy but "bureaucratic inertia" built into the institutions of the Chinese state is stubbornly resistant to change and it wasn't until the new century, the policy was first selectively relaxed, then revised to permit additional children for those selected by the CCP as desirable breeders before, on 31 May, 2021, at a meeting of the of the CCP's Politburo, the three-child policy (三孩政策) was announced.  The session, chaired by Xi Jinping (b 1953; CCP general secretary 2012- & PRC president 2013-), followed the release of the findings of the seventh national population census that had shown the number of births in mainland China in 2020 (some 12 million), would be the lowest since 1960, a marker of the demographic trend causing the ageing of the population.  The Xinhua state news agency then announced the three child policy would be accompanied by supportive measures to “maintain China's advantage in human resources” but surveys suggested the section of the population the CCP would like to see produce three children per household were generally unwilling to have even two, the reasons overwhelmingly the high cost of living in Chinese cities and the costs inherent in raising children.  The subsequent announcement on 26 July, 2021 permitting Chinese couples to have any number of children, was thus greeted by most with restrained enthusiasm.

Leftover no longer: Lindsay Lohan's engagement ring.  Ms Lohan announced her engagement in 2021, marring the following year.  In 2023, a post confirmed reports of her pregnancy. 

The problem of re-production is not restricted to the PRC, the birth rate in the RoK (Republic of Korea (South Korea)) now down to around .8 per woman (2.1 is necessary for a population to be sustained).  What exacerbates the problem in the PRC is the simple lack of women of child-bearing age, caused by the distorted male/female live-birth rates in the decades following the imposition of the one-child policy and any vague hope the long stretches of pandemic-era lock-downs may have encouraged procreation were not realized; like those in the West, Chinese couples preferred television and the internet.  Despite that disappointment, the CCP wasn't discouraged and embarked on a new propaganda campaign, making it clear to young women that having babies was part of their patriotic duty to the motherland: pregnancy was now compulsory.  That seems not to have had much effect and in the West, the decline in the birth rate has for some time been thought a problem, largely because of the impending acceleration in the distortion between those of working age (paying into the system) and those not generating income (extracting from the system).  Of late however, influenced by the un-anticipated rapidity in the advances in AI (artificial intelligence) and robotics, theorists are re-visiting the models and pondering the implications.  Given it's at least possible vast numbers of us will be able to be replaced by robots or AI agents, it may be the falling birth-rate will be, in a sense, demographically self-correcting because the only humans who may be "needed" will be a tiny elite and their servants (mechanics, technicians, bodyguards, prison wardens and "personal service workers", the latter category including sex workers but especially weighted towards nurses and specialist medical staff). 

The thoughts of Chairman Mao, 1973.

The problem of China’s “leftover women” is not new, Dr Henry Kissinger (1923-2023; US national security advisor 1969-1975 & secretary of state 1973-1977) in The White House Years (1979) recalling one revealing conversation with comrade Chairman Mao (Mao Zedong 1893–1976; chairman of the CCP, 1949-1976) during a meeting in Beijing in 1973:

“And yet for all his preoccupation with foreign policy, the Chairman could not avoid the obsession of his last years with Peking’s internal problems, which as so often in China’s history seemed to follow their own momentum.  Repeatedly Mao warned me about the pressures on him from radicals, but he did it so allusively that my dense Occidental mind did not immediately follow his meaning. ‘You know China is a very poor country,’ said Mao.  ‘We don’t have much. What we have in excess is women.’  Thinking that Mao was joking, I replied in kind: ‘There are no quotas for those, or tariffs.’  ‘So if you want them we can give a few of those to you, some tens of thousands,’ shot back Mao.  ‘Of course, on a voluntary basis,’ interrupted Zhou [Zhou Enlai (1898–1976; premier of the People's Republic of China (PRC) 1949-1976)].  ‘Let them go to your place,’ Mao continued. ‘They will create disasters.  That way you can lessen our burdens.’  He laughed uproariously.  But Mao was not yet sure that I had got the point; he returned to the theme a few minutes later.  ‘Do you want our Chinese women? [W]e can let them flood your country with disaster and therefore impair your interests.’

Whether Dr Kissinger long considered the comrade Chairman’s offer is something he seems never to have discussed but he may have mused over the advantages of an increase in the US “woman supply”.  Although he’d probably prefer to be remembered for his profound observations on foreign policy or diplomacy, his best known quote probably remains “Power is the ultimate aphrodisiac” and upon becoming a “political celebrity”, he became a fixture on the international cocktail party circuit, seemingly never short of glamorous female companions; presumably there were also a few unlucky “leftovers”.  Within the White House he was dubbed the “playboy of the western wing” but the well-connected socialite Barbara Howar (1934-2024, who’d often been seen on his arm) complained he was a bad date, advising anyone going out with him to “…not start to get dressed until the third time he’s called to say he’s on his way.”  She also claimed their well-publicized relationship was “strictly platonic”, explaining: “The reason Henry goes out with me is that he knows I’m one woman who is not husband hunting” but also quipped “Henry’s idea of sex is to slow the car down to 30 mph when he drops you off at the door.”  Clearly, she was no leftover but their relationship must be thought a “strategic ambiguity”.

Lord Kitchener Wants You, the famous British Army recruitment poster (1914) created by graphic artist Alfred Leete (1882–1933).  Immensely influential, for many purposes, the technique has since widely been used, its effect achieved by Kitchener’s gaze and pointing finger appearing to be directed straight at a viewer, regardless of the angle at which they stood.

As Dr Kissinger noted, the comrade Chairman’s concerns were not motivated only by aggregate numbers, conditions in China by 1973 “…far from being as stable as they looked [with] women… stirring up China and challenging the prevailing policy.”  Central to this unrest was Mao’s (fourth) wife (Jiang Qing (1914–1991)) who would in the aftermath of the chairman’s death emerge as one of the “Gang of Four” who attempted to seize power.  After her arrest was ordered by the dominant CCP faction, she was in 1980 tried and sentenced to death but a two-year stay was issued and later this was commuted to life imprisonment.  She died in 1991, reputedly by suicide and it was an interesting example of the difference between the way things were once done in Beijing and Moscow.  Had comrade Stalin (1878-1953; Soviet leader 1924-1953) been having troubles with a bolshie wife, he’d have known what to do; wife would have understood his language.  It’s a shame comrade Chairman Mao never had a chance to meet the UK’s Lord Kitchener (Field Marshal Horatio Herbert Kitchener, 1850–1916; secretary of state for war, 1914-1916) because they’d have had much about which to chat.  When, after the battle of Omdurman (1898), Kitchener visited Balmoral to meet Queen Victoria (1819–1901; Queen of the UK 1837-1901), he explained that in the aftermath of the conflict he’d been “rather inconvenienced by having some 2,000 women on his hands”.  Intrigued by anything “exotic”, Princess Beatrice (1857-1944) asked: “What were the women like?” to which Kitchener replied: “Very like all women.  They talked a great deal.”  As the chairman and field marshal would have agreed, on a case-by-case basis, “women are always a problem, it’s just a matter of working out why”.

Trope

Trope (pronounced trohp)

(1) In art and literature, any literary or rhetorical device, as metaphor, metonymy, synecdoche, and irony, that consists in the use of words in other than their literal sense and which tends to become a motif.

(2) In rhetoric, a figure of speech in which words or phrases are used with a non-literal or figurative meaning, such as a metaphor.

(3) In geometry, a tangent space meeting a quartic surface in a conic or the reciprocal of a node on a surface (archaic).

(4) In music, a short cadence at the end of the melody in some early music; a pair of complementary hexachords in twelve-tone technique.

(5) In the rituals of Judaism, a chanting (cantillation) pattern, or one of the marks that represents it.

(6) In medieval Christianity (and preserved in the rituals of certain factions in Roman Catholicism), either a phrase or verse added to the Mass when sung by a choir or a phrase, sentence, or verse formerly interpolated in a liturgical text to amplify or embellish.

(7) In Athenian philosophy, any of the ten arguments used in scepticism to refute dogmatism.

(8) In Santayanian philosophy, the principle of organization according to which matter moves to form an object during the various stages of its existence.

(9) In metaphysics, a particular instance of a property, as contrasted with a universal.

1525–1535: From the Latin tropus (a figure of speech (in rhetoric)) from the Ancient Greek τρόπος (trópos) (a turn, direction, course, way; manner, fashion; a mode in music; a mode or mood in logic (in rhetoric, "a turn or figure of speech)) and related to τροπή (tropḗ) (solstice; trope; turn) and τρέπειν (trépein) (to turn).  Root was the primitive Indo-European trep (to turn), related also to the Sanskrit trapate (is ashamed, confused, literally "turns away in shame") which Latin picked up trepit (he turns), the Latin adoption in the figurative.  The meaning is now understood as something more diffuse but technically, in rhetoric, a trope was "a figure of speech in which a word or phrase is used in a sense other than the usual definition".  In English, the word is found often in combined form (such as heliotrope) and occurs also in concrete nouns that correspond to abstract nouns ending in -tropy or -tropism.  Trope is a noun & verb, troper, tropist, tropology & tropism are nouns and tropey is an adjective; the noun plural is tropes.

Use of the noun “tropism” is now generalized but in literary history it’s used in the sense of the “technique” (really more a concept) attributed to the Russian-born French-Jewish novelist and lawyer Nathalie Sarraute (1900-1999).  An exercise in abstract thought, madame Sarraute’s approach was to refer to mental and imaginative life as perceived by her and, thus perceived, it comprised (literally) millions of tiny little responses to innumerable stimuli, the classic example being her experimental narrative Tropismes (begun in 1932 but not published until 1939).  In that, with a most unconventional use of language, she “translated” her “vision of reality” into a construct of a “different reality”, the book consisting of 24 short vignettes, capturing brief scenes, described in intricate detail; it was compared by one modern critic to “a MRI (Magnetic Resonance Imaging) machine able to scan what the brain is doing to construct perceptions and render it all sequentially in text.”  The work came to be regarded as proto nouveau roman (“new novel”, an originally French literary movement that emerged in the mid-1950s); it was described by Jean-Paul Sartre (1905–1980) as un chef-d'œuvre (a masterpiece) and the Paris-based newapaper Le Monde included it in their “100 Books of the Century”.  The title of Tropismes was a botanical reference, tropisms being stimuli to plant growth and this idea madame Sarraute applied to human thought processes, tropisms imagined as “interior movements that precede and prepare our words and actions, at the limits of our consciousness.”

Tropisms (first edition of the English language edition (1963)).

In reading Tropisms, some mental gymnastics are demanded because among the mysteries of the abstract and imaginary are interspersed the real and living; with often no clear break between where one ends and the other starts, it can be helpful to re-read the odd passage.  Even in 1939 when the French language edition first was published, that “modernist” approach hardly was new but it wasn't yet part of mainstream literature.  That “slurring between” what's “real” and what's not adds to the experience and, within the internal logic of the author's premise, probably is essential but the traditionalists of the pre-Nouveau Roman world likely have dismissed the “blurring” as a technical flaw.  After the “very modern” novelist Sir Martin Amis (1949–2023) told one interviewer people “should read my books twice” fully to understand them, his father (Sir Kingsley Amis (1922–1995)), possibly with a glance at the Booker on his shelf, observed: “Well that means the little shit has failed doesn't it?”

One can see why it seduced Sartre but the idea of the Nouveau Roman becoming fashionable didn’t at the time appeal to most of the “reading for pleasure” segment of the market (ie those who paid for and read novels rather than “deconstructing” them in seminar rooms).  For a mainstream readership, the conventions of the nineteenth century novel (beginning, middle, end; plots; characters, right & wrong etc) that seemed dreary to literary theorists were the essence of fiction and to replace these with “cold, meticulous descriptions of external objects” seemed hardly “literature”; for “that sort of thing”, there were repair manuals and political science tracts.  Read however on its own terms and not as an “exemplar of a genre”, Tropismes can be compelling in the way a half-century before, those prepared to spend time looking from different angles at the work of the early cubists must have found fascinating new insights.

Nu descendant un escalier n° 2 (Nude Descending a Staircase, No. 2), oil on canvas by Marcel Duchamp (1887–1968), Philadelphia Museum of Art,  Philadelphia, Pennsylvania.  The Spanish illustrate the meaning of “enigmatic” with the example “of meeting a man on the stairs and being unable to tell if he's going-up or coming down”.  One could describe Tropisms as: “an enigmatic work”.   

Just as the cubists could depict the human form simultaneously in the way the brain might separately process the sight viewed in different aspects, what Nathalie Sarraute did was explore spaces variously unremarkably mundane or threateningly claustrophobic, populated with dream-like figures, her idea being of the mind working in the almost animalistic, pre-verbal, “instinctual movements” she thought arose from human unconscious.  These she said, “constitute the secret source of our existence” and the old existentialist Sartre concurred, saying: “it is existence itself”.  Even Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955), fond of the novels of Anthony Trollope (1815-1882) and unlikely to have found much of worth in nouveau roman, in a way, thought like Sarraute and Sartre.  In 1949, after a minor stroke, his personal physician (Lord Moran (Charles Wilson), 1882-1977; President of the RCP (Royal College of Physicians) 1941-1949), seeking to reassure his patient the consequences were minor, explained: “…there was no paralysis; it had only cut off the nutrition of certain central cells concerned with sensation”, adding, in the clinician’s reductionist way: “Sensation doesn’t matter.”  Churchill at once interrupted: “Life is sensation; sensation is life.”

Visitatio Sepulchri Double Bass Sheet Music by Sir James MacMillan (b 1959).

In modern use, “trope” continues to be used to denote any rhetorical or figurative device but the history was varied, one special use occurring during the Middle Ages when it came to be applied to a verbal amplification of the liturgical text used Church rituals.  Regionally, there were likely a few (now lost) but the best–documented of such interpolations was the Quem quaeritis trope preceding Easter Sunday's Introit.  The Latin phrase Quem quaeritis (Whom do you seek?) was used as the opening line (of four) in the Easter liturgical dialogue introduced during the tenth century and which came to be the basic structural element in what became a vast body of medieval liturgical drama (known also as isitatio sepulchri (Visit to the tomb)).  From this perhaps unpromising ecclesiastical origin came the rebirth of European theatre as it developed into a dramatized form (detached from the sacred Liturgy); what was genuinely a new genre became a trope of great significance in the evolution of European drama.  The Easter Introit (a short musical piece or chant sung at the start of an Easter service) was in a sense “ready-made” for adaptation and proved in the hands of many authors ideal for elaboration into the dialogues that were the basis of an entire school of liturgical drama.  Although never long pieces, so influential was their form the English literary critic and Shakespearean scholar Sir Edmund Kerchever “E.K.” Chambers (1866–1954) devoted many pages to tracing their lineage in his two volume The Mediaeval Stage (1903), a work long overshadowed by his four-volume The Elizabethan Stage (1923) but which benefited from the latter-day revival of interest in and re-assessment of the period dubbed the “Late Middle Ages”.

DVD covers: (The Parent Trap (1998), Freaky Friday (2003) and I Know Who Killed Me (2007).  

When younger, Lindsay Lohan's signature trope was playing dual roles (The Parent Trap, Freaky Friday and I Know Who Killed Me while during her “troubled Hollywood starlet” phase” (2007-2012) she became emblematic of the “downward spiral” trope.  In 2022, she appeared in Falling for Christmas, a Netflix take on the "Christmas movie trope".  Although the scripts for tropes have long followed an algorithm, the studios are said now to be using a predictive form of AI (artificial intelligence) to hone the generation of whatever should have the most audience appeal (an approach with a history in popular music pre-dating AI).  The flesh & blood screen-writers (most of whom have for decades driven cars and made their toast using products manufactured in plants where machines (industrial robots) substantially have displaced the human labor content) are are unlikely ultimately to succeed in keeping AI out of their profession; in the medium term, their future may lie in the creation of the quirky and bizarre (in the pop-culture ecosystem, that's a niche to inhabit until AI also perfects those tropes and at marginal cost).  Indeed, what's predictable is the emergence of the "obviously not AI generated" trope although, presumably, it's a matter of time until machines master also that genre.  For the formulaic stuff (most commercial screen product), the studios are likely to find the AI path "better, cheaper, faster" and the history of US industrial relations suggests these imperatives will prove irresistible.  It's doubtful whether, over the last 40-odd years, many screen-writers gave much thought to the blue-collar workers displaced by robots from assembly lines; it's likely they were just delighted by cheap toasters and better-built cars.  Whether the quality of what ends up on screen will much be improved by AI remains to be seen but the studios will benefit from lower production costs while hoping those rendered redundant will find ways to generate sufficient disposable income to be able to pay to watch what the machines are making.       

Of the Stage 5 Clinger trope, most sources cite the origin as the movie Wedding Crashers (2005) although there are claims it merely popularized the use; without earlier citations however, the source must be assumed to be the film.  As a technical point, a stage one clinger isn’t initially labelled as such, the term applied retrospectively after syndrome is diagnosed.  If men are smart or lucky, they’ll by stage two realize what is happening but some men are so stupid things don't "click" until stage four.  While in movie there was no discussion of stages other than “5”, by implication that was most extreme and memes soon fleshed out 1-4.  Although unverified, the following cautionary tale reputedly was written by Bill Clinton:

SC1, the Stage 1 Clinger: She seems fine

First date went well, she was attentive, interested, and even sometimes got the drinks.  Best of all, she made breakfast!.  Afterwards, the text messages were fun and flirtatious.

SC2, the Stage 2 Clinger: Hunter and game

The text messages become frequent and your first impression was of course positive but, in retrospect, that was the first first hint of the lure / engage / trap strategy of the lone hunter, the point of a lure being to tempt prey and "lure them into a false sense of security".  Lures are of course used because they work and, before long, you'll be exchanging texts with her, most of which will demand little more than agreeing with her about innocuous topics like the weather or the day's traffic.  She has engaged her prey.  When the conversational dynamic has achieved the required level of "naturalness", she’ll suggest a second date and will extract a commitment to a specific time / date / place.  That will be soon.  At this point, an escape still is simple but appears not necessary because a second date seems hardly a threat.

"I've got a stage five clinger", Wedding Crashers (2005).         

SC3, the Stage 3 Clinger: Tactical Manoeuvres

The second day was maybe something you'd not wish to repeat because there was a creepiness in the way she knew so much about your life.  Of course, in the age of social media, such "biodata mining" is hardly a challenge but her knowledge seemed so comprehensive as to suggest the skills of a stalker.  The most dopey men at this point are flattered because they enjoy a date in which about the only topic of conversation was themselves but the more socially sophisticated should at this point sense danger.  The mistake is to continue the engagement by agreeing to a third date, even if thought a clever ploy by not confirming a time; at this point, delusions remain comforting.  Within hours, text messages become frequent to the point of nuisance; you check Facebook and find she's friended everybody one knows while on Instagram she's posted positive comments on your posts.  Needing time to think, you ignore the texting and eventually it goes quiet… for about an hour.  Then she phones.  By being terse to the point of brutish, it can now be ended but many men allow themselves to be trapped into a third date, usually with the illusion they'll use the event to end things.  The S3C stage frequently is the point of no return and exactly when you should have acquainted yourself with the tale of Julius Caesar (100-44 BC; Roman general and dictator of Rome 49-44 BC) crossing the Rubicon and pondered whether to cast the di or cut your losses and run.      

SC4, the Stage 4 Clinger: The circling vulture

By stage four, clinging has slurred effortlessly into stalking and S4C is likely to send your mother flowers on her birthday and attempts at avoidance will prompt texting and calling from other phones.  SC4s who drive are even more of a threat because, wherever you go, she can follow; you'll "run into her" at the most improbable places and usually she’ll suggest taking advantage of the coincidence by going to lunch, dinner or whatever else might be close.  No matter how studiously you might watch the rear-view mirror, she’ll hunt you down and find you.

S5C, the Stage 5 Clinger: Thrill of the kill

A "cheater's" Volvo C30 (2006-2013).  Over dark blue, a stark white "CHEATER" probably is a better contrast the the traditionally preferred red or lurid fuchsia.

The "Cheater Car" phenomenon is due often to wanton philandering but also in some instances because S5C-APCs seek to "dissuade the competition"; Hell hath no fury like a S5C-APC.  In the days of solid machines like the 140/160 (1966-1975) and 240/260 series (1974-1993) series cars, it was once accepted, as a sociological reality, no Volvo ever would suffer the fate but clearly, both Volvos and their ownership profile have changed.  While obviously not desirable, some vehicles have suffered more.

At this point, her life is scheduled around you, even to the point where she may now work in the same building; she expects to have lunch with you every day and a drink after work whenever possible.  Should you try to avoid these meetings, emotional meltdowns (sometimes in public) ensue, the only way to avoid a scene being to agree.  Your friends will start asking you out as a couple and tell one how lucky you are to have her because "she’s wonderful"; the most helpful will hint "she's too good for you" and "you won't do any better".  They know that because they've invited her to their dinner parties where she talks about your plans together.  The S5C can also be APC ("actual psycho-chick", the two not synonymous but there’s frequent overlap).  Pursuing another relationship (even in desperation a fake one) as in an attempt to dissuade her brings its own problems; the S5C-APC will spray-paint CHEATER on their car (usually in some reddish hue but black or white also are used, the required contrast depending on the car's color; these are APC conventions of use).  At this point, faking your own death begins to seem a good tactic.

Cling on and no matter what, never let go: Victorious S5C crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) and Bill Clinton (b 1946; POTUS 1993-2001) under gloomy skies for the formal dedication of the William J Clinton Presidential Center, Little Rock, Arkansas, November 2004.  

The significance of dividing the path of the clinger into stages is it’s vital to extricate yourself from their clutches at the earliest stage possible; it needs to be remembered progression can be rapid, some clingers so adept at the art they're able to skip one or even two stages.  The longer delayed the excision, the harder it becomes and if allowed to reach the later stages, one may be stuck with her forever, the hunter has been captured by the game and for that, you can’t blame her: You're trapped and it's all your fault; you have only yourself to blame.

Pamphlet

Pamphlet (pronounced pam-flit)

(1) A complete publication, of undefined length with fewer pages than the shortest books (typically, 10-40 pages) and usually stitched or stapled with a paper or soft-cardboard cover (although the very early pamphlets tended to be unbound).

(2) A short treatise or essay, generally a controversial tract on some subject of contemporary interest, historically most associated with a political position.

(3) A kind of precursor newspaper containing literary compositions, advertisements and news (archaic).

(4) A brief handwritten work (obsolete) except in some university clubs and societies.

(5) To print (always rare and now obsolete) or distribute pamphlets (obsolete).

1375–1425: From the late Middle English pamphlet & pamphilet, from the earlier pamflet (brief written text; poem, tract, small book), from the Middle French pamphilet (influenced by the Anglo-Latin pamfletus, panfletus & paunflettus (short written text), a syncopated variant of Pamphiletus, diminutive of the twelfth century Medieval Latin Pamphilus, the short form of Pamphilus, seu de Amore (about love), a brief Latin erotic poem (Pamphilus the protagonist) that was popular and widely copied in the Middle Ages (it inspired also a number of comedies for the stage).  The name came from the Ancient Greek Πάμφιλος (Pámphilos), literally “beloved by all”), the construct being pan- (all) + philos (loving, dear).  Because the poems and dramatic works were issued in the short, easily carried format ideally suited to political or other statements, the widely circulated pamphlets lent their name to the whole phenomenon which, as a form of distribution can be imagined as the tweets or TikTok clips of their time.

The meaning once so associated with the word (brief work dealing with questions of current interest; short treatise or essay, generally controversial, on some topical subject) dates from the late sixteenth century, a time when for social and technological reasons, such publications became suddenly popular.  The noun pamphleteer (a writer of pamphlets) emerged in the 1640s and was applied even to activists who merely supported what was advocated, regardless of their involvement in distribution.  From that noun, by the 1690s, came the verb, used in the sense of “to write and issue pamphlets”.  The spellings pamphlette & pamphleter are functionally extinct.  The word pamphlet was adopted unchanged in French, German and Italian while in Spanish the form was Spanish: panfleto and in Portuguese panfleto.  Pamphlet, pamphleteering & pamphleteer are nouns & verbs, pamphletry & pamphleting are nouns, verb & adjective, pamphletful & pamphletism are nouns, pamphleteered & pamphletize, pamphletizes & pamphletizing are verbs, pamphletary & pamphletic are adjectives and pamphletwise is an adverb; the noun plural is pamphlets (pamphleteers has become rare since the predominant meaning shift from polemics to information although some political scientists are fond).

Areopagitica; A speech of Mr. John Milton for the Liberty of Unlicenc'd Printing, to the Parlament of England (1644).  A slim work of 30 pages, long titles were then a thing for pamphlets.  Areopagitica (the title references both the democratic traditions of Ancient Greece and the words of Saint Paul in the New Testaments Book of Acts (17:18-34)) was written in prose and was one of the more influential pamphlets extolling the virtues of the principle of freedom of speech and expression.

The pamphlet was the platform of choice for many writers noted for the vigor of their religious or political views including Sir Thomas More (1478–1535), William Tyndale (circa 1494–1536), Gerrard Winstanley (circa 1609–1676), John Milton (1608–1674), Daniel Defoe (circa 1660–1731), Thomas Dekker (circa 1572–1632), Jonathan Swift (1667–1745), Percy Bysshe Shelley (1792–1822), and the many nineteenth century Chartists.  In this form, it was in England the pamphlet first flourished because unlike in much of Europe, censorship by the state was less restrictive and the power of the churches diminished.  Still, authors did need to be careful and after making the mistake of travelling to Europe where priests still held sway, Tyndale was convicted of heresy and strangled while tied to the stake, actually a merciful act because his body was burned only after death.  In France, the turbulent years of revolutions, empire and wars (1789-1848) were also the “pamphlet decades”, the streets a “battleground of ideas” as well as barricades and bayonets.

The Federalist Papers (Signet Classics edition, 2003) with an introduction, textual notes and a select bibliography by US political scientist Charles R. Kesler (b 1956); since 1788, the book has never been out-of-print.  As well as the obvious importance as a historic document, the contents are of interest if contrasted in content and breadth of ambition with current political discourse.

Among the most famous pamphlets are a few dozen which are remembered not in their original format but as the compilation into which they were assembled for publication the book The Federalist Papers (1788).  The Federalist Papers were literally that, 85 tracts written by Alexander Hamilton (circa 1756-1804), James Madison (1751-1836) and John Jay (1745-1829) and simultaneously in 1787-1788 published in New York newspapers and issued as pamphlets under the pseudonym “Publius”.  The purpose was to encourage ratification of the new US Constitution which had emerged from the Federal Convention in September 1787 and although knowledge of the identity of the authors was widespread, the authors chose “Publius” in a nod to Publius Valerius Publicola, one of the founders of the ancient Roman Republic.  What the pamphleteers wanted was “endorsement by association”; because Publicola translated as “friend of the people” the notion was to link their arguments with republican virtue and the protection of the people from monarchical despotism.

An edition of Some reflections on a pamphlet lately publish'd, entituled, An argument shewing that a standing army is inconsistent with a free government (1697) by Daniel Defoe.

Many of Defoe's pamphlets were not at the time attributed to him although than didn't save him from spending three days in the pillory after political power in the country suddenly shifted.  Nor were most of his novels originally published under his name.  In early eighteenth century England, anonymity was common for those writing novels because prose fiction had neither become “respectable” or solidified as a clearly labeled genre, the objection being the stuff simply wasn’t “true”.  That’s why works like Robinson Crusoe (1719) were marketed as “histories” or “lives”, anonymity helping to sustain the illusion the text was genuine testimony rather than invention.

Meaning shifts in English are not uncommon but the semantic shift of “pamphlet” was an example of a process in which there was first a broadening of use followed by something of a drift rather than a simple replacement. In terms of content, the original sense (which flourished between the sixteenth and eighteenth centuries) had nothing to do with the source of the name which came from a Latin love poem which remained popular in the late medieval & early modern period.  Although there were a handful of examples of Pamphilus, seu de Amore which had been “embellished and extended” by opportunist authors, almost all versions were distributed as folios of a few pages and because this length was ideal for presenting political or theological polemics to a public unlikely to read (and, importantly, pay for) full-length books on the topics, these came to be known as “pamphlets” and those writing the overwhelmingly religious and political tracts were thus pamphleteers.  Until well into the eighteenth century, the word “pamphlet” was used for no other purpose than this canonical historical sense but in the 1800s a noticeable broadening happened in the UK which historians link with (1) the economies of scale offered by improvement in industrial printing, (2) rising literacy levels (3) a heightened interest in political matters as a consequence of the franchise being extended by the Reform Acts (1832, 1867 & 1884), (4) a splintering of various religious denominations and (5) the reduction in the cost of distribution (the extension of road and rail systems).

Pamphlet dealing with STIs (sexually transmitted infections) which used to be called STDs (sexually transmitted diseases) or VD (venereal disease).  Note the reassuring pastel hues.

While the interaction of all these forces meant there were more political and religious tracts (ironically, at a time when matters concerning the latter were becoming less controversial), the short, digestible form of the cheaply-produced pamphlet came to have great appeal in commerce so the term came to be used of just about any small, free booklet.  In an indication that while the means of distribution have changed, the strategy has not, the folk paid a tiny sum to stand on the platforms of railway stations and hand out pamphlets to commuters were fulfilling the same task as the algorithms used to deliver advertising to inboxes and web-pages.  Really, only the targeting has much improved but linguistically, this was the crucial shift; from content-focused to format-defined.  Over time, the proliferation of product announcements, catalogues, and advertising subsumed the original meaning but despite that, many etymologists seem to suggest the association of “pamphlets” with “advertising” didn’t become prevalent until the early twentieth century.

What modern targeted-marketing made an effected tool was the “virtual pamphlet” delivered by companies to digital inboxes of all sorts.  What lands in the inbox of one user will have content optimized for what that user’s history suggests will most likely provoke engagement (and hopefully sell stuff) while the user sitting in the adjacent cubicle might receive something with different content.  In the pre-modern days of printed pamphlets, it was a one-size-fits-all approach although even then a primitive form of targeting was possible; the pamphlets a manufacturer might place in a shop selling women’s shoes would likely be different from the stack in the men’s store.  However, as technology improved and costs further fell (two symbiotic forces) the forms of the printed ephemera of commerce proliferated and the documents became variously smaller, larger, thicker, slimmer, glossier and more colourful which demanded a new descriptive language, thus the emergence or re-purposing of “posters”, “catalogues”, “flyers”, “handbills”, “booklets”, “brochures”, “bulletins”, “folders”, “handouts”, “handbills” and “leaflets”.  With this new generation of forms, the idea of the “tract” which was once synonymous with “pamphlet” became separated and restricted to those documents which were still polemics on religion, politics, policy or some other topical matter.  Pamphlet thus didn’t until later become associated with commercial advertising with “brochure” or “catalogue” used for the more polished publications with the highest production values (indeed, auction houses handling high-priced collectables routinely charge for their glossy catalogues) while “leaflet”, “handbill”, “flyer” and such was used of simpler, often single-sheet and sometimes monochrome.  All this meant by the early twentieth century pamphlet had lost the “exclusivity of seriousness”, something exemplified by a heritage running from Jonathan Swift to The Federalist Papers.

Ocala Plastic Surgery and the Wuxi Sweet Fastener Company both sell solutions to problems but just as their products differ, so do the dynamics of their pamphlets.  Whether pamphlet, catalogue, poster or whatever, content can to some extent dictate form and method.  Ocala Plastic Surgery distributes brochures which not only are information-dense about the range of services offered but also includes visual content designed to entice; even the color choices are part of the messaging.  By contract, the Wuxi Sweet Fastener Company is really providing a list of products and specifications with the photography not at all artistic but most informative.  Not being in markets like Victoria's Secrets or Ocala Plastic Surgery, the Wuxi Sweet Fastener Company uses mostly functional black text on a white background with the odd splash of color there just to draw the eye to a corporate logo or heading.

So the word “pamphlet” became “neutral” because it came to describe a printed format with no implication of content, modern pamphlets typically either instructional, containing information or advertising.  That doesn’t mean there are no longer printed documents described as “political pamphlets” but those which still appear in letter-boxes around election time are better thought of as flyers, usually with a photograph of a smiling candidate and the odd TWS (three word slogan).  The content of pamphlets of the type widely circulated centuries ago has now been relegated to essays published in specialized periodicals and for these “long-form” pieces, readers of course have to pay for the privilege.  In that sense, the “pamphlet” is a historic relic sometimes seen in literary use although, curiously, in political science, politicians with a habit of writing pieces beyond a TWS are still sometimes dubbed “pamphleteers”.  One crew which still occasionally hands outs longer tracts in the style of the old religious pamphlets is the Jehovah's Witnesses but they’re something of a rarity, even a dedicated lot like the Falun Gong prone to modernist brevity.  That leaves some other terms to be described:

Tract: A doctrinal or moral argument in small format, a tract now is understood as a (relatively) short written work advancing a specific doctrine or moral argument.  Whether this is in a simple, accessible form or a dense piece littered with jargon likely to be understood only by other specialists in the field is determined not only by the subject but also the place of publication.  A tract discussing troubles in the Middle East will be different in form depending on whether it appears in a tabloid newspaper or a journal like Foreign Affairs, and that’s one aspect of what Marshall McLuhan (1911-1980) explained as “…the medium is the message…” in Understanding Media: The Extensions of Man (1964).

Broadsheet: Most associated with the now mostly extinct large-form newspaper, the term “broadsheet was used to describe a large-format single sheet for public display.  A broadsheet (broadside also used) could be similar in size to a “poster” and was also a large sheet of paper (or cardboard or other flat surface), printed on one side and designed to be posting in some public place affording wide visibility.  Broadsheets often were used for announcements, news or proclamations by governments and often featured a mix of bold and dense text, woodcut illustrations once a popular inclusion.  The information could include public notices (executions, laws, events, rewards offered for this and that).

Poster for French market release of The Canyons (2013). 

Poster: Although often thought a twentieth century form, the poster is an ancient medium and definitionally it now differs from a broadsheet in that it seeks to convey a message with the use of image rather than text.  Additionally, when text does appear on a poster (and most do include some), especially in the larger formats, it’s often in a stylized form or a typeface which is obviously “artistic”.  The poster is a practical example of the adage “a picture is worth a thousand words” and there have been some memorable eras in posters as graphic art in the twentieth century assumed a previously denied respectability.  In part this was due to the new movements in art (futurism, orphism, cubism etc) being ideally suited to the poster's traditional rectangular aspect but the finest in the genre were probably those in the traditions of art deco, pop art and psychedelia.  Posters, although two-dimensional and static, remain popular appear to have weathered the onset of digital (and may even have benefited from the technology) and it seems likely AI (artificial intelligence) will also be adapted.

Circular: A circular is a document periodically distributed to a targeted, defined audience.  There is no one definition of what a circular looks like, it may be brief or long and come in a variety of (usually smallish) sizes but its core purpose tends to be  the dissemination of informational deemed to be of interest to the audience (or, at least, that in which it’s thought they should be interested).  The classic circulars are now those used for institutional communication (churches great users of the concept).

Victoria’s Secrets catalogue which, on the internet, works as a kind of combination of advertising copy and interactive database.

Catalogue: Catalogues have a long history in modern commerce and the model used by Amazon and such is exactly the same as the old “mail order catalogues” which in the nineteenth century the Americans perfected as a means of distributing goods (via the US Mail) over vast distances.  What has changed is the immediacy; while something ordered through Amazon can land on one’s porch within 24 hours, goods ordered from a mail-order catalogue might not be seen for weeks.  Still, the principle remains the same.  A catalogue is understood as a list of products and that may be as simple as pages of text or accompanied by lavish and tempting illustrations.

Brochure: A brochure is a “puff-piece” and a kind of advertising pamphlet.  A brochure may focus on a single product, a number of products or a manufacturer’s entire range.  Accordingly, a brochure may be a single page or a longer document which is distinguished from a catalogue only in the level of detail tending to be greater.

1961 Ford Galaxie Starliner (left) & 1962 Galaxie with “distinguished hardtop styling” (aka “boxtop”, right)

There are even “fake brochures”.  The aerodynamic qualities the 1960-1961 Ford Galaxie Starliner, possessed by virtue of its gently sloping rear roof-line, generated both speed and stability on the NASCAR (National Association of Stock Car Auto Racing) ovals; that made it a successful race-car but in the showrooms, after some early enthusiasm, sales dropped so it was replaced in 1962 with an implementation of the “formal” style which had been so well-received when used on the Thunderbird.  As the marketing department predicted (or, more correctly, worked out from the results of their focus-group sessions), what they called “distinguished hardtop styling” proved more commercially palatable but while customers may have been seduced, the physics of fluid dynamics didn’t change and the “buffeting” induced at speeds above 140 mph (225 km/h) limited performance, adversely affected straight-line stability (especially when in close proximity to other cars); it also increased fuel consumption, in distance racing especially, something as significant as weight, speed and power.  What the “distinguished hardtop styling” had done was make the Galaxie less competitive on the circuits, the loss of up to 3 mph (5 km/h) in top speed the difference being winning and losing; putting on the lipstick had produced a pig.

Beware of imitations: Images from Ford's 1962 Galaxie Starlift “brochure” which didn't fool the NASCAR scrutineers. 

Quickly to regain the lost aerodynamic advantage, Ford fabricated a handful of detachable fibreglass hard-tops which could be “bolted on”, essentially transforming a Galaxie convertible back into something as slippery (and even a little lighter) as the previous Starliner.  Having no intention of incurring the expense of designing and engineering them to an acceptable consumer standard (which they knew few anyway would buy) Ford simply gave the hand-made plastic roof the name “Starlift”, allocated a part-number and even mocked-up a brochure for NASCAR's officials to read.  Although on paper it appeared a FADC (factory-authorized dealer accessory) like any other (floor-mats, mud flaps etc), an inspection of the device revealed it was obviously phoney, the rear passenger glass on each side not fitting the sloping C-pillar, demanding the use of a pair of tacked-on plastic fillers to close the gap and it was obvious the thing wasn’t close to being waterproof.  Although prepared to turn a blind eye when it suited them, NASCAR thought all this beyond the pale and outlawed the scam.

Triumph Stag magazine advertising: Although conforming to the general specifications of a “flyer” (one page, single side printing, single purpose theme), magazine advertising tended to use the style and techniques of brochures, some would classify this as a “brochure” because of the shared design language.  Because of constraints of space, such advertising usually didn’t contain the wealth of technical details typically were included in catalogues.

Political campaign flyers: Physical copies printed for crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) campaign in the New Hampshire Primary seeking the Democratic Party’s nomination for the 2008 US presidential election (left) and a digital template for those supporting Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the 2024 US presidential election.  Crooked Hillary’s flyer was distributed by her campaign team; the Trump material was hosted by various Republican-aligned PACs (political action committees).

Flyer, handbill & leaflet: Whether in form or content a flyer, handbill or leaflet differ really doesn’t matter and the three terms are used interchangeably, the choice a function of local practice.  All three imply something small, cheap and “handed-out” (often in the literal sense of someone standing on a street-corner) for some limited, specific purpose (such as a new sushi bar opening around the corner).  The small leaflets came to be known as flyers (the original term in late 1880s US use was “fly-sheet”) on the notion of “made to be scattered around” (ie, the image of stuff “flying around”).  Prior to “flyer” catching on, such papers were called “hand-bills”, that term based on “billboards” (large, poster sized displays) so a handbill was “a bill conveniently held in the hand”.