Doodlebug

Doodlebug (pronounced dood-l-buhg)

(1) In entomology the larva of an antlion (a group of some 2,000 species of insect in the neuropteran family Myrmeleontidae, the appellation “doodlebug” an allusion to the “doodle-like” marks they leave in the sand as tracks of their movement.

(2) In entomology (UK), a cockchafer (genus Melolontha).

(3) In entomology (US regional), a woodlouse.

(4) Any of various small, squat vehicles.

(5) A divining rod or similar device supposedly useful in locating underground water, oil, minerals etc.

(6) In World War II (1939-1945) UK slang, the German cruise missile the V1, (Fs-103, also known in formally as the “flying bomb” or “buzz bomb”, the latter an allusion to the distinctive sound made by the craft’s pulse-jet power-plant.  The slang began among RAF (Royal Air Force) personnel and later spread to the general population.

(7) In US rural slang, as “doodlebug tractor”, a car or light truck converted into tractor used for small-scale agriculture for a small farm during World War II.

(8) In informal use, a term of endearment (now rare).

(9) In informal use, a slackard (an archaic form of slacker) or time-waster (now rare).

(10) In informal, an idiot (the word used casually rather than in its once defined sense in mental health).

(11) In informal use, someone who habitually draws (or doodles) objects).

(12) Individual self-propelled train cars (obsolete).

(13) A device claimed to be able to locate oil deposits.

1865-1870: A coining in US English, the construct being doodle + bug, the first known use as a US dialectal form (south of the Mason-Dixon line) to describe certain beetles or larva.  Doodle dates from the early seventeenth century and was used to mean “a fool or simpleton”.  It was originally a dialectal form, from dudeldopp (simpleton) and influenced by dawdle (To spend time idly and unfruitfully; to waste time, pointlessly to linger, to move or walk lackadaisically; to “dilly-dally”), thus the later use of doodle to mean “a slackard (slacker) or time-waster”.  The German variants of the etymon included Dudeltopf, Dudentopf, Dudenkopf, Dude and Dödel (and there’s presumably some link with the German dudeln (to play the bagpipe)).  There is speculation the Americanism “dude” may have some link with doodle and the now internationalized (and sometimes gender-neutral) “dude” has in recent decades become one of slang’s more productive and variable forms.  The song Yankee Doodle long pre-dates the American Revolutionary War (1775-1783) but it was popularized in the era by being used as a marching song by British colonial troops and intended to poke fun at their rebellious opponents.  From this use was derived the verb of the early eighteenth century (to doodle), meaning “to swindle or to make a fool of”.  The predominant modern meaning (the drawings regarded usually as “small mindless sketches”) emerged in the 1930s either from this meaning or (s seems to have greater support), from the verb “to dawdle” which since the seventeenth century had been used to mean “wasting time; being lazy”.  In slang and idiomatic use, doodles uses are legion including “the penis” and any number of rhyming forms with meanings ranging from the very good to the very bad.

A doodled Volkswagen “bug” on Drawn Inside.

Bug dates from 1615–1625 and the original use was to describe insects, apparently as a variant of the earlier bugge (beetle), thought to be an alteration of the Middle English budde, from the Old English -budda (beetle) by etymologists are divided on whether the phrase “bug off” (please leave) is related to the undesired presence of insects or was of a distinct origin.  Bug, bugging & debug are nouns & verbs, bugged is a verb & adjective and buggy is a noun & adjective; the noun plural is bugs.  Although “unbug” makes structural sense (ie remove a bug, as opposed to the sense of “debug”), it doesn’t exist whereas forms such as the adjectives unbugged (not bugged) and unbuggable (not able to be bugged) are regarded as standard.  The array of compound forms meaning “someone obsessed with an idea, hobby etc) produced things like “shutterbug” (amateur photographer) & firebug (arsonist) seems first to have emerged in the mid nineteenth century.  The development of this into “a craze or obsession” is thought rapidly to have accelerated in the years just before World War I (1914-1918), again based on the notion of “bitten by the bug” or “caught the bug”, thus the idea of being infected with an unusual enthusiasm for something.  The use to mean a demon, evil spirit, spectre or hobgoblin was first recorded in the mid-fourteenth century and was a clipping of the Middle English bugge (scarecrow, demon, hobgoblin) or uncertain origin although it may have come from the Middle Welsh bwg (ghost; goblin (and linked to the Welsh bwgwl (threat (and earlier “fear”) and the Middle Irish bocanách (supernatural being).  There’s also speculation it may have come from the scary tales told to children which included the idea of a bugge (beetle) at a gigantic scale.  That would have been a fearsome sight and the idea remains fruitful to this day for artists and film-makers needing something frightening in the horror or SF (science fiction) genre.  The use in this sense is long obsolete although the related forms bugbear and bugaboo survive.  Dating from the 1570s, a bugbear was in folklore a kind of “large goblin”, used to inspire fear in children (both as a literary device & for purposes of parental control) and for adults it soon came to mean “a source of dread, resentment or irritation; in modern use it's an “ongoing problem”, a recurring obstacle or adversity or one’s pet peeve.  The obsolete form bugg dates from circa 1620 and was a reference to the troublesome bedbug, the construct a conflation of the middle English bugge (scarecrow, hobgoblin) and the Middle English budde (beetle).  The colloquial sense of “a microbe or germ” dates from 1919, the emergence linked to the misleadingly-named “Spanish flu” pandemic.  Doodlebug & doodlebugger are nouns and doodlebugging is a verb; the noun plural is doodlebugs.  The forms have sometimes been hyphenated.

A doodlebug (left) and his (or her) doodles in the sand (right).

That the word doodlebug has appeal is obvious because since the 1860s it has been re-purposed many time, often with the hint something “small but not cute”, that something understandable given the original creature so named (larva of an antlion) is not one of nature’s more charismatic creations.  Doodlebugs are squat little things which live mostly in loose sand where they create pit traps and genuinely are industrious creatures, their name earned not because they are idle time-wasters but because the tracks they leave in the sand are strikingly similar to the doodles people often wile away their time drawing.  The frankly unattractive ant leave their doodles behind because as they percolate over the sands, their big butts drag behind them, leaving the erratic trails.  So compelling is the name, it has been applied to a number of other, similar insects.  Another use is attributive from the link with the seventeenth century notion of a doodle being “a simpleton or time-waster”, extended later to “an idiot” (the word used casually rather than in its once defined sense in mental health); in the 1930s it came be used of those who incessantly sketch or draw stuff, the idea being they are squandering their time.  What they draw are called “doodles”, the source of the name for the artist.

Doodles on a rendering of Lindsay Lohan by Stable Diffusion.

The mid-twentieth century art (some of its practitioners claiming it was a science) of doodlebugging was practiced by doodlebuggers who used a method said to be not greatly different from the equally dubious technique of the water diviner.  All the evidence suggests there was a general scepticism of the claims that a bent rod waived about above the earth could be used to locate hydro-carbons and the use of “doodlebuging” to refer to the process was originally a slur but it became an affectionate name for those intrepid enough to trek into deserts seeking the “black gold”.  In the 1940s when the “profession” was first described, any reliable means of detecting sub-surface oil deposits simply didn’t exist (other than drilling a hole in the ground to see if it was there) and the early doodlebuggers were scam merchants.  The science did however advance (greatly spurred on by the demands of wartime) and when geologists came to be able to apply the modern machinery of seismic mapping and actually had success, they too were called doodlebuggers and happily adopted the name.

Texaco Doodlebug fuel tanker, one of eight built in 1934-1935 during the industry's "streamliner" era.  It was a time when art deco's lovely lines appeared in many fields of design. 

In the early twentieth century, a doodlebug was a self-propelled rail car, used on rail lines which were short in length and subject only to light traffic.  These were autonomous vehicles, powered both by gasoline (it was the pre-diesel era in the US) and electricity and were an economical alternative for operators, being much cheaper to run than the combination of large locomotives & carriage cars, eminently suited to lower passenger numbers.  The concept may be compared with the smaller (often propeller or turbo-prop) aircraft used on regional & feeder routes where the demand wouldn’t make the use of a larger airliner viable.  Although the doodlebugs carried relative few passengers, their operating costs were correspondingly lower so the PCpM (passenger cost per mile) was at least comparable with the full-sized locomotives.  While it may be a myth, the story is that one rail employee described the small, stumpy rail car as looking like a “potato bug” and (as English informal terms tend to do) this morphed into the more appealing doodlebug.

Some assembly required: a doodlebug tractor with hydraulic pump-driven crane, the agglomeration dating from circa 1934.

Although the mechanical specification of each tended to vary as things broke and were replaced with whatever fell conveniently to hand or could be purchased cheaply, when discovered it included a 1925 Chevrolet gasoline engine, Ford Model T firewall and steering, Ford Model A three-speed manual transmission, Ford Model TT rear end and AM General HMMWV rear wheels and tires.  The "mix & match" approach was typical of the genre and it's doubtful many were for long exactly alike.

A doodlebug could also be a DIY (do it yourself) tractor.  During the Great Depression of the 1930s, the smaller-scale farmers in the US no longer had the capital (or access to capital) to purchase plant and equipment on the same scale as in more prosperous times but they needed still to make their land productive and one of the modern tools which had transformed agriculture was the tractor.  New tractors being thus unattainable for many, necessity compelled many to turn to what was available and that was the stock of old cars and pickup trucks, now suddenly cheaper because the Depression had lowered demand for them as well.  With saws and welding kits, imaginative and inventive farmers would crop & chop and slice & dice until they had a vehicle which would do much of what a tractor could and according to the legends of the time, some actually out-performed the real thing because their custom design was optimized for a specific, intended purpose.  What made the modifications possible in the engineering sense was that it was a time when cars and pick-ups were almost always built with a separate chassis; the bodies could be removed and it was possible still to drive the things and it was on these basic platforms the “doodlebug” tractors were fashioned.  They were known also as “scrambolas”, “Friday night specials” and “hacksaw tractors” but it was “doodlebug” which really caught on and so popular was the practice that kits were soon advertised in mail-order catalogues (the Amazon of the day and a long tradition in the rural US).  Not until the post-war years when economic conditions improved and production of machinery for civilian use resumed at full-scale did the doodlebug industry end.

1946 Brogan Doodlebug (right) with 1942 Pontiac Torpedo (left).

Although now what’s most remembered about the US cars of the post-war era are the huge and extravagantly macropterous creations, there were more than two dozen manufacturers in the 1940s & 1950s which offered “micro-cars”, aimed at (1) female drivers, (2) inner-city delivery services and (3) urban drivers who wanted something convenient to manoeuvre and park.  The market however proved unresponsive and as the population shift to the suburbs accelerated, women wanted station wagons (in many ways the emblematic symbol of suburban American of the 1950s) and the delivery companies needed larger capacity.  As the VW Beetle and a few other niche players would prove during that decade’s “import boom”, Americans would buy smaller cars, just not micro-cars which even in Europe, where they were for a time successful, the segment didn’t survive to see the end of the 1960s.  But there was the Brogan Doodlebug, made by the B&B Specialty Company of Rossmoyne, Ohio and produced between 1946-1950 although that fewer than three dozen were sold hints at the level of demand at a time when Detroit’s mass-production lines were churning out thousands of “standard sized” car a day.

1946 Brogan Doodlebug.

Somewhat optimistically (though etymologically defensible) described as a “roadster”, the advertising for the Doodlebug exclusively featured women drivers and it certainly was in some ways ideal for urban use (except perhaps when raining, snowing, in cold weather, under harsh sun etc).  It used a three wheeled chassis with the single wheel at the front, articulated so the vehicle could turn within its own length so parking would have been easy, the thing barely 96 inches (2440 mm) in length & 40 inches (1020 mm) wide; weighing only some 442 lbs (200 kg), it was light enough for two strong men to pick it up and move it.  Powered by either a single or twin-cylinder rear-mounted engine (both rated at a heady 10 horsepower (7.5 kW)) no gearbox was deemed necessary thus no tiresome gear levers or clutch pedals were there to confuse women drivers and B&B claimed a fuel consumption up to 70 mpg (US gallon; 3.4 L/100 km) with a cruising speed of 45-50 mph (70-80 km/h).  All this for US$400 and remarkably, it seems it wasn’t until 1950 (after some 30 doodlebugs had been built over four years) the cost-accountants looked at the project and concluded B&B were losing about US$100 on each one sold.  A price-rise was ruled out so production ended and although B&B released the Broganette (an improved three-wheeler with the single wheel at the rear which provides much better stability), it was no more successful and the company turned to golf carts and scooters which proved much more lucrative.  B&B later earned a footnote in the history of motorsport as one of the pioneer go-kart manufacturers.

Annotated schematic of the V-1 (left) and a British Military Intelligence drawing (dated 16 June 1944, 3 days after the first V-1 attacks on London (right). 

First deployed in 1944 the German Vergeltungswaffen eins (“retaliatory weapon 1” or "reprisal weapon 1” and eventually known as the V-1) was the world’s first cruise missile.  One of the rare machines to use a pulse-jet, it emitted such a distinctive sound that those at whom it was aimed nicknamed it the “buzz-bomb” although it attracted other names including “flying bomb” and “doodlebug”.  In Germany, before Dr Joseph Goebbels (1897–1945; Reich Minister of Propaganda 1933-1945) decided it was the V-1, the official military code name was Fi 103 (The Fi stood for Fieseler, the original builder of the airframe and most famous for their classic Storch (Stork), short take-off & landing (STOL) aircraft) but there were also the code-names Maikäfer (maybug) & Kirschkern (cherry stone).  While the Allied defenses against the V-1 did improve over time, it was only the destruction of the launch sites and the occupation of territory within launch range that ceased the attacks.  Until then, the V-1 remained a highly effective terror weapon but, like the V-2 and so much of the German armaments effort, bureaucratic empire-building and political intrigue compromised the efficiency of the project.

Etiolate

Etiolate (pronounced ee-tee-uh-leyt)

(1) In botany, to cause a plant to whiten or grow pale by excluding light.

(2) To cause to become weakened or sickly; to remove vigor.

(3) To drain of color; to make pale and sickly-looking; to become pale or blanched.

(4) In literary theory (usually as “etiolated verse” or etiolated text”), to revise a text to remove fanciful or pretentious forms.

1791: The past participle of the seventeenth century French étioler (to blanch) and used to mean “to make pale, to remove a light source from plants during growth to induce them to form in a lighter hue”, presumed to be a derivative of a Norman French dialect form of with the appended -ate suffix.  The suffix -ate was a word-forming element used in forming nouns from Latin words ending in -ātus, -āta, & -ātum (such as estate, primate & senate).  Those that came to English via French often began with -at, but an -e was added in the fifteenth century or later to indicate the long vowel.  It can also mark adjectives formed from Latin perfect passive participle suffixes of first conjugation verbs -ātus, -āta, & -ātum (such as desolate, moderate & separate).  Again, often they were adopted in Middle English with an –at suffix, the -e appended after circa 1400; a doublet of –ee.  The idea in French may have been derived from the notion of “to make the color of straw” or even literally “to become like straw” and it was used in a branch of horticulture to “turn a plant white by growing it in darkness”, the attraction of white being the association with “delicacy; purity” and it was a commercial approach in market gardens to create “high priced vegetables” and was from étiolé, past participle of the seventeenth century étioler (to blanch), probably from the Norman dialect étule (a stalk) and the Old French esteule (straw, field of stubble) from the Latin stupla from stipula (straw; stubble).  Etiolate is a verb & adjective, etiolation is a noun, etiolative is a noun & adjective, etiolated is a verb & adjective, etiolating is a verb and etiolatively is an adverb; the noun plural is etiolations.

In literary theory, “to etiolate” a text is to remove or revise the “purple passages” (known just as alliteratively also as “purple prose”).  In literature, purple passages are those sections of a text which are overly elaborate, flowery, or extravagant in style, often prioritizing ornate or decorative language and the use of needlessly long words, the meaning of which is often obscure.  Such writing is thought a literary self-indulgence or a mere pretentious display of knowledge; grandiose execution at the expense of clarity, the usual critique being “style over substance”.  The phrase is almost certainly derived from the historic use of the once rare and expensive purple dye being restricted (actually by statute or edict in some places) to royalty and even when availability became wider, the association with luxury & wealth continued.  The idea has long been a tool of critics, Roman lyric poet Horace (Quintus Horatius Flaccus, 65-8 BC) in his Ars Poetica (The Art of Poetry, 19 BC) referring disapprovingly to the purpureus… pannus (a purple piece of cloth), the irrelevant insertion of a grandiloquent or melodramatic passage into a work.  Horace thought this disruptive at best and absurd at worst and “purple passages” continues to be used to describe writing which is needlessly ornate, florid and usually discordantly incongruous.  Used almost always pejoratively (although there do seem to be some admirers), comrade Stalin (1878-1953; Soviet leader 1924-1953) might have called such flourishes “formalism”.  Amusingly, in an example of how idiomatic use in English must baffle those learning the language, “purple patch”, also once applied to such tortured text, would come to be used to describes any particular good period or performance (in any context), the use always wholly positive.

Pencil sketch (circa 1845) of Anne Brontë (1820–1849) by her sister Charlotte (1816–1855).

What is a purple passage is a cultural construct and in literature fashions change, some works regarded still regarded as “literary classics” written in a style which if release now would be thought absurd or a parody.  That’s because such judgments tend now to be made on the basis of the manner in which people “actually talk” and although that is highly variable and influenced by social class and regional traditions, in the age of modern media there is probably a broad (if not at the margins wholly accurate) understanding of the range and it’s to this literature need to adhere.  So, consider what Anne Brontë has the Reverend Michael Millward say in The Tenant of Wildfell Hall (1848):

“But I have heard that, with some persons, temperance—that is, moderation—is almost impossible; and if abstinence be an evil (which some have doubted), no one will deny that excess is a greater. Some parents have entirely prohibited their children from tasting intoxicating liquors; but a parent’s authority cannot last for ever; children are naturally prone to hanker after forbidden things; and a child, in such a case, would be likely to have a strong curiosity to taste, and try the effect of what has been so lauded and enjoyed by others, so strictly forbidden to himself—which curiosity would generally be gratified on the first convenient opportunity; and the restraint once broken, serious consequences might ensue. I don’t pretend to be a judge of such matters, but it seems to me, that this plan of Mrs. Graham’s, as you describe it, Mrs. Markham, extraordinary as it may be, is not without its advantages; for here you see the child is delivered at once from temptation; he has no secret curiosity, no hankering desire; he is as well acquainted with the tempting liquors as he ever wishes to be; and is thoroughly disgusted with them, without having suffered from their effects.”

Once that text is etiolated, the parson is suggesting if one’s children are introduced to strong drink under parental supervision, they’ll be less likely to grow up as drunken philanders and sluts.  Did, in general discourse, even the most loquacious Church of England clergy of the 1840s talk in the way the author would have us believe or did novelists write in an elaborated, formalized style because that’s what their readers wanted?  It can’t be certain because there are only letters and no audio recordings; such transcripts as we have are from formal, set piece events like public addresses or debates in parliament which are hardly representative but on the basis of what was reported as the way “educated folk” spoke in court proceedings, it was with nothing like the prolixity of Ms Brontë’s reverend gentleman.  But that was the way fiction so often was written and the works of some who have contributed much to the canon must strike the modern reader as “artificially ornate” including John Milton (1608–1674), Nathaniel Hawthorne (1804–1864), Edgar Allan Poe (1809–1849), Herman Melville (1819–1891) and Thomas Hardy (1840–1928).  Write now as they did now and expect to be accused of writing purple passages.

Beans, etiolated (left) and not (right).

For most of human history, the purpose in agriculture was to cultivate plants for optimal growth and productivity but in the eighteenth century the technique of deliberate etiolation emerged as a niche industry with specific goals.  What the gardeners did was at certain point in a plant’s development to deprive it of light while continuing to supply water and fertilizer.  What this cause was for the foliage to lose its natural color and tend towards being white, manifested usually in a “straw-like” coloring although some outcomes truly were white.  Additionally, many plants would grow with long, weak & slender stems, the elongation thought elegant compared with the thick, robust structures of those which remained exposed to natural light.  In biological terms, what the plants were doing was devoting all available energy to grow longer in the search for light, that essential element of photosynthesis, the process with which plants convert the energy from light (historically sunlight) into the chemical energy (notably sugars) used by their metabolism.

Delightfully etiolated: A stunningly pale Lindsay Lohan leaving the Byron & Tracey salon, Beverly Hills, California, September 2011.

Although the technique was used of seedlings which were started indoors or in a sheltered spot, encouraging early growth before being transplanted outside in the spring, etiolated plants were valued most for their aesthetic appeal, the association of white with not only delicacy & purity but also wealth because the pale complexion of the rich was a symbol of a privileged existence not spent toiling in the fields under the harsh sun which so darkened the skin of peasants.  Thus, etiolated plants, with their long, slender stems were prized for their visual appeal in gardens and floral arrangements while small, leafed vegetables in an unusually pale hue were prized by the chefs of the rich because they were so useful in making food into “plate art” a thing then as now and that such produce invariably lacked taste was just a price to be paid for the effect.  Of course etiolation tended to weaken plants so it was only ever a niche product for a high-priced market segment but, in controlled conditions, it did prove a useful technique in selective breeding for specific traits and it’s believed some of the long-stemmed plants still cultivated today are varieties which date for the era.

Natural selection means plants do tend to grow towards the light but many like also to grow vertically, something Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) had plenty of time to observe while serving in Berlin’s Spandau prison the twenty year sentence he was lucky to have been handed by the IMT (International Military Tribunal) in the first Nuremberg Trial (1945-1946) for war crimes (Count three of the indictment) and crimes against humanity (Count 4).  In his clandestine prison diary (Spandauer Tagebücher (Spandau: The Secret Diaries) (1975)) he noted the mixed behaviour of the seeds he planted:

June 25, 1951: A month ago I planted peas, in groups of three, at depths of seven, fifteen, twenty-five, and forty centimeters, and watered them plentifully.  Today I undertake a cautious excavation. Even when the eye was down, the shoot turned in a sharp arc and grew vertically upward. None of the many shoots left the vertical by so much as a few degrees, not even those that germinated at a depth of forty centimeters.  Only one pea at a depth of twenty-five centimeters lost its sense of direction and grew into a confused snarl of thick threads.  In greenhouses, heating cables often keep the temperatures under the roots higher than on the surface.  So it cannot be the sun’s warmth.  A pine tree twenty meters tall growing by a shady cliff in the Black Forest does not grow toward the light, but vertically upward. Gravity, then?  It is particularly important for technology, which tries to achieve reactions similar to that of the pea, to investigate such guidance mechanisms.  New experiment.  I have dug a pit forty centimeters in depth.  At the bottom of it I lay out a row of alternating beans and peas. I close off the side toward the south with a pane of glass.  Then I fill in the pit with topsoil.  The arrangement is such that the surface of the soil is just as far from the seeds as the pane of glass.  Consequently warmth and light operate with equal intensity on both sides.  If growth is determined by one of these influences, the peas would have to grow toward the glass.  But I am still assuming that the plants have a tendency to oppose the pull of gravity.

August 22, 1951: Once again the peas have grown upward with amazing directional impulse, without reacting to the sunlight offered from the side.  Out of thirty peas, eleven have found the long way, forty centimeters, to the surface. Two peas gave up after they had grown twenty centimeters, and several others became impatient with this long distance for growing.  About eight centimeters under the surface of the soil they sent out side shoots with formed leaves.  But these peas, too, were disciplined enough to abandon these energy-consuming shoots after half a centimeter. What vital energy is displayed in these physical achievements, elaborating from a tiny round pea a tube one to one and a half millimeters in thickness and forty centimeters in length.  As I suspected, no such strong biological “instinct” can be ascribed to the beans. Out of six beans, only a single one tried to make its way to the surface, and it too gave up several centimeters before it reached its goal, while the others, obviously confused, sent shoots out in various directions from the seed.  What brings about such different behavior in such closely related plants?

Platform

Platform (pronounced plat-fawrm)

(1) A horizontal surface or structure raised above the surrounding area, used for appearances, performances etc (speeches, music, drama etc) and known also as a dais or podium if used for public speaking.

(2) A raised floor constructed for any purpose (an area for workers during construction, the mounting of weapons etc.

(3) The raised area (usually a constructed structure) between or alongside the tracks of a railroad station, designed to provide passenger or freight ingress & egress.

(4) The open entrance area, or vestibule, at the end of a railroad passenger car.

(5) A landing in a flight of stairs.

(6) A public statement of the principles, objectives, and policy (often referred to as “planks”, the metaphor being the timber planks used to build physical platforms) on the of a political party, especially as put forth by the representatives of the party in a convention to nominate candidates for an election; a body of principles on which a person or group takes a stand in appealing to the public; program; a set of principles; plan.

(7) Figuratively, a place or an opportunity to express one's opinion (historically also referred to as a tribune; a place for public discussion; a forum.

(8) Figuratively, something (a strategy, a campaign etc) which provides the basis on which some project or cause can advance (described also as a foundation or stage).

(9) A deck-like construction on which the drill rig of an offshore oil or gas well is erected.

(10) In naval architecture, a light deck, usually placed in a section of the hold or over the floor of the magazine (also used in to general nautical design).

(11) In structural engineering, a relatively flat member or construction for distributing weight, as a wall plate, grillage etc.

(12) In military jargon, solid ground on which artillery pieces are mounted or a metal stand or base attached to certain types of artillery pieces.

(13) In geology, a vast area of undisturbed sedimentary rocks which, together with a shield, constitutes a craton (often the product of wave erosion).

(14) In footwear design, a thick insert of leather, cork, or other sturdy material between the uppers and the sole of a shoe, usually intended for stylish effect or to give added height; technically an ellipsis of “platform shoe”, “platform boot” etc.

(15) In computing (as an ellipsis of “computing platform”, a certain combination of operating system or environment & hardware (with the software now usually functioning as a HAL (hardware abstraction layer) to permit the use of non-identical equipment); essentially a standardized system which allows software from a variety of vendors seamlessly to operate.

(16) In internet use (especially of social media and originally as an ellipsis of “digital platform”), software system used to provide online and often multi-pronged interactive services.

(17) In manufacturing, a standardised design which permits variations to be produced without structural change to the base.

(18) In automotive manufacturing (as an ellipsis of “car platform”, a set of components able to be shared by several models (and sometimes shared even between manufacturers).  The notion of the platform evolved from the literal platforms (chassis) used to build the horse-drawn carriages of the pre-modern era.

(19) A plan, sketch, model, pattern, plan of action or conceptual description (obsolete).

(20) In Myanmar (Burma), the footpath or sidewalk.

1540–1550: From the Middle English platte forme (used also as plateforme), from the Middle French plateforme (a flat form), the construct being plate (flat) from the Old French plat, from the Ancient Greek πλατύς (platús) (flat) + forme (form) from the Latin fōrma (shape; figure; form).  It was related to flatscape which survived into modern English as a rare literary & poetic device and which begat the derogatory blandscape (a bland-looking landscape), encouraging the derived “dullscape”, “beigescape”, “shitscape” etc.  Platform & platforming are nouns & verbs, platformer & platformization are nouns, platformed is a verb; the noun plural is platforms.  The noun & adjective platformative and the noun & adverb platformativity are non-standard.

In English, the original sense was “plan of action, scheme, design” which by the 1550s was used to mean “ground-plan, drawing, sketch”, these uses long extinct and replaced by “plan”.  The sense of a “raised, level surface or place” was in use during the 1550s, used particularly of a “raised frame or structure with a level surface”.  In geography, by the early nineteenth century a platform was a “flat, level piece of ground”, distinguished for a “plateau” which was associated exclusively with natural elevated formations; geologists by mid-century standardized their technical definition (a vast area of undisturbed sedimentary rocks which, together with a shield, constitutes a craton (often the product of wave erosion).  The use in railroad station design meaning a “raised area (usually a constructed structure) between or alongside the tracks of a railroad station, designed to provide passenger or freight ingress & egress” dates from 1832.

Donald Trump on the platform, Butler, Pennsylvania, 13 July 2024.

For politicians, the platform can be a dangerous place and the death toll of those killed while on the hustings is not inconsiderable.  Since the attempted assassination of Donald Trump (b 1946; US president 2017-2021), he and his running mate in the 2024 presidential election (JD  James (b 1984; US senator (Republican-Ohio) since 2023) speak behind bullet-proof glass, the threat from homicidal "childless cat ladies" apparently considered "plausible".

The familiar modern use in politics was a creation of US English meaning a “statement of political principles policies which will be adopted or implemented were the candidates of the party to secure a majority at the upcoming election” and appeared first in 1803.  The use would have been derived from the literal platform (ie “on the hustings”) on which politicians stood to address crowds although some etymologists suggest it may have been influenced by late sixteenth century use in England to describe a “set of rules governing church doctrine" (1570s).  During the nineteenth century, platform came to be used generally as a figurative device alluding to “the function of public speaking” and even for a while flourished as a verb (“to address the public as a speaker”).

Lindsay Lohan in Saint Laurent Billy leopard-print platform boots (Saint Laurent part number 532469), New York, March 2019.

On the internet, "cancelling" or "cancel culture" refers to the social (media) phenomenon in which institutions or individuals (either “public figures” or those transformed into a public figures by virtue of an incautious (in the case of decades-old statements sometimes something at the time uncontroversial) tweet or post are called publicly “shamed”, criticized, or boycotted for a behaviour, statement or action deemed to be offensive (problematic often the preferred term) or harmful.  Cancelling is now quite a thing and part of the culture wars but the practice is not knew, the verb deplatform (often as de-platform) used in UK university campus politics as early as 1974 in the sense of “attempt to block the right of an individual to speak at an event (usually on campus)”; the comparative noun & verb being “deplatforming”.  The unfortunate noun & verb “platforming” began in railway use in the sense of (1) the construction of platforms and (2) the movement of passengers or freight on a platform but in the early 2010s it gained a new meaning among video gamers who used it to describe the activity of “jumping from one platform to another.”  Worse still is “platformization” which refers to (1) the increasing domination of the internet by a number of large companies whose products function as markets for content and (2) also in internet use, the conversion of a once diverse system into a self-contained platform.  Software described as “cross-platform” or “platform agnostic” is able to run on various hardware and software combinations.

IBM: In 1983 things were looking good.

In computing, the term “platform” was in use long before “social media platforms” became part of the vernacular.  The significance of “platform” was compatibility, the rationale being that software sold by literally thousands of vendors could be run on machines produced by different companies, sometimes with quite significantly different hardware (the “bus wars” used to be a thing).  The compatibility was achieved was by an operating system (OS) creating was called the HAL (hardware abstraction layer), meaning that by a variety of techniques (most notably “device drivers”)’ an operating system could make disparate hardware manifest as “functionally identical” to application level software.  So, in a sign of the times, the once vital concept of “IBM compatibility” came to be supplanted by “Windows compatibility” and the assertion by in 1984 by NEC when releasing the not “wholly” compatible APC-III that “IBM compatibility is just a state of mind” was the last in its ilk; the APC-III architecture proving a one-off.  The classic computing platform became the “WinTel” (sometimes as “Wintel”, a portmanteau word, the construct being Win(dows) + (In)tel), the combination of the Microsoft Windows OS and the Intel central processing unit (CPU), an evolution traceable to IBM’s decision in 1980 to produce their original PC-1 with an open architecture using Microsoft’s DOS (disk operation system) and Intel’s 8088 (8/16 bit) & 8086 (16 bit) CPUs rather than use in-house products.  In the IBM boardroom, that at the time would have seemed a good idea but it was one which within a decade almost doomed the corporation as the vast ecosystem of “clone” PCs enriched Microsoft & Intel while cannibalizing the corporate market which had built IBM into a huge multi-national.  It is the Wintel platform which for more than forty years has underpinned the digital revolution and, like the steam engine, transformed the world.

The noun & adjective platformative and the noun & adverb platformativity are non-standard.  Platformative was built on the model of “performative” which (1) in structural linguistics and philosophy is used to mean “being enacted as it is said” (ie follows the script) and (2) in post-modernist deconstructionist theory refers to something done as a “performance” for purposes of “spectacle or to create an impression”.  “Platformative is understood as some sort of event or situation which is (1) dependent on the platform on which it is performed or (2) something which exists to emphasise the platform rather than itself.  Platformativity was built on the model of performativity which as a noun (1) in philosophy referred to the capacity of language and expressive actions to perform a type of being and (2) the quality of being performative.  As an adverb, it described something done “in a performative manner”.  The actual use of platformativity seems often mysterious but usually the idea is the extent to which the meaning of a “statement or act” (ie the text) is gained or changed depending upon the platform on which it transpired (something of a gloss on the idea “The medium is the message” which appeared in Understanding Media: The Extensions of Man (1964) by Marshall McLuhan (1911-1980).

The automotive platform

In automobile mass-production, the term “platform” tended to be generic until the post-war years and was used (if at all) interchangeably with “chassis” or “frame”, the basic underling structure used to mount the mechanical components and add the bodywork.  The growing adoption of “unitary” construction during the mid-century years radically changed the way cars were manufactured but didn’t much change the language, the underpinnings still often referred to as the “chassis” even though engineers cheerfully would point out one no longer existed.  What did change the language was sudden proliferation of models offered by the US industry in the 1960s; where once, each line (apart from the odd speciality) had a single model, emerging in the 1960s would be ranges consisting of the (1) full-size, (2) intermediate, (3) compact and (4) sub-compact.  The strange foreign cars were often so small they were often described variously as “micros” & “sub-micros”.  With such different sizes now being built, different platforms were required and these came to be known usually with titles like “A Platform”, “C Platform”, “E Platform” etc (although “A Body”, “C Body” etc were also used interchangeably).  Such nomenclature had actually been in use in Detroit as early as the 1920s but there was little public perception of the use which rarely appeared outside engineering departments or corporate boardrooms.  The concept of the platform was in a sense “engineering agnostic” because the various platforms could be unitary, with a traditional separate chassis or one of a variety of BoF (body-on-frame) constructions (X-Frame, Perimeter-Frame, Ladder-Frame etc).  Regardless, in the language of internal designation, anything could be a “platform”.

With the coming of the 1960s, the “platform” concept became the standard industry language, quickly picked up the motoring press which observed the most notable aspect of the concept was that the design of platforms emphasised the ability to be adapted to a number of different models, often with little more structural adjustment than a (quick & cheap) stretch of the wheelbase or a slightly wider track, both things able to be accommodated on the existing production line without the need to re-tool.  The designers of platforms needed to be cognizant not only of the vehicles which would be mounted atop but also production line rationalization.  What this implies is that the more models which could be produced using the single platform, all else being equal, the more profitable that platform tended to be and some of the long-running platforms proved great cash cows.  However, if a platform (1) proved more expensive to produce than the industry average and (2) was used only on a single or limited number of lines, it could be what Elon Musk (b 1971) would now call a “money furnace”.  Such a fate befell Chrysler’s “E Platform” (usually called the “E Body”), produced between 1969-1974 for two close to identical companion lines.  Exacerbating the E Platforms woes was it being released (1) just before its market segment suffered a precipitous decline in sales, (2) government mandated rules began to make it less desirable, (3) rising insurance costs limited the appeal of the most profitable models and (4) the first oil shock of 1973-1974 drove a final nail into the coffin.

1960 Ford Falcon (US, left) and 1976 Ford PC LTD (Australia, right).  Both built on the "Falcon Platform", the 1960 original was on a 109½ inch (2781 mm) wheelbase and fitted with a 144 cubic inch (2.4 litre) straight-six.  By 1973, Ford Australia had stretched the platform to a 121 inch (3100 mm) wheelbase and fitted a 351 cubic inch (5.8 litre) (335 series "Cleveland") V8.      

Ford in North America introduced the Falcon in 1960 in response to the rising sales of smaller imports, a phenomenon the domestic industry had brought upon itself by making their own mainstream production bigger and heavier during the late 1950s and tellingly, when later they would introduce their “intermediate” ranges, these vehicles were about the size cars had been in 1955; they proved very popular although rising prosperity did mean sales of the full-size lines would remain buoyant until mugged by economic reality in a post oil-shock world.  The Falcon began modestly enough and while the early versions were very obviously built to a (low) price and intended to be a commodity to be disposed of when “used up”, it found a niche and Ford knew it was onto something.  The early platform wasn’t without its flaws, as Australian buyers would discover when they took their stylish new 1960 Falcon to the outback roads the frumpy but robust Holden handled without complaint, but it proved adaptable: In North America, the Falcon was produced between 1960-1969, it lasted from 1962-1991 in Argentina and in Australia, in a remarkable variety of forms, it was offered between 1960-2016.

On the Falcon platform: 1965 Mustang (6 cylinder, left) and 1969 Mustang Boss 429 (right).  In the vibrant market for early Mustangs, although it's the high-performance versions and Shelby American's derivatives which attract the collectors, massively out-selling such things were the so-called "grocery-getters", configured typically with small (in US terms) 6 cylinder engines and automatic transmissions.  The "grocery-getters" used to be known as "secretary's" or "librarian's" cars but such sexist stereotyping would now attract cancellation (once known as "de-platforming).

In North America however, the platform wasn’t retired when the last of the Falcons was sold in 1970 because it was used also for other larger Fords (and companion Mercury & even (somewhat improbably) Lincoln models) including the Fairlane (1962-1970), Maverick (1970–1977) & Granada 1975-1980.  Most famously of course, it was the Falcon platform which was the basis for the first generation Mustang (1964-1973); if the development costs for the Falcon hadn’t been amortized by the time the Mustang was released, the extraordinary popularity of the new “pony car” meant the profits were huge.  It’s of course misleading to suggest a machine like the 1969 Mustang Boss 429 (7.0 litre) was “underneath the body just a Falcon with a big engine” but the basic design is the same and between the early versions of the two, there are many interchangeable parts.  Later, Ford would maintain other long-lasting platforms.  The Fox platform would run between 1979-1993 (the SN95 platform (1994-2004) is sometimes called the “Fox/SN95” because it was “a Fox update" but it was so substantial most engineers list it separately) and the larger Panther platform enjoyed an even more impressive longevity; released in 1979, the final Panther wasn’t produced until 2012.

Vermiculate

Vermiculate pronounced ver-mik-yuh-leyt (verb) & ver-mik-yuh-lit or ver-mik-yuh-leyt (adjective)

(1) To work or ornament with wavy lines or markings resembling the form or tracks of a worm.

(2) Worm-eaten, or appearing as if worm-eaten.

(3) Figuratively, of thoughts, insinuating; subtly tortuous.

1595–1605: From the French vermiculaire (plural vermiculaires), from the Latin vermiculātus (in the form of worms; inlaid in wavy lines), past participle of vermiculor (I am full of worms; wormy) & vermiculārī (to be worm-eaten), from vermiculus (little worm; grub; wormlet), from vermis (worm), from the primitive Indo-European root wer (to turn; to bend.  The noun vermiculite describes the micaceous, hydrated silicate mineral and was named in 1814, based on its fibrous nature and the reaction observed when heated, the tendency being to expand into worm-like shapes; vermiculite is used in insulation and as a medium for planting.  Vermiculate, vermiculate & vermiculated are verbs & adjectives, vermiculation & vermiculite is a noun, vermicular & vermiculous are adjectives and vermiculating is a verb; the noun plural is vermiculations.

The adjective vermiculative (tending towards being vermiculated) is non-standard; when vermiculate & vermicular are used to refer to thought processes, the suggestion is of something tortuous, intricate or convoluted.  Other terms often used in this context include circuitous, convoluted, indirect, labyrinthine, meandering, serpentine, twisting, winding, coiled, curly, curved, sinuous, anfractuous, bent, crooked, flexuous, involute, mazy, meandrous & roundabout, all based on the picture of the irregular tunnels worms burrow in soil, the idea being of paths which are far from the shortest distance between the beginning and end of travel.  This is a figurative application of zoological behavior and not a slight on worms which have their own agenda.  Because it's so often used as a slight, it should probably not be used to describe deep or complex thoughts, however vermiculous they might appear.

Vermiculated terracotta block, Standard Oil Company Building, Jackson, Mississippi.

Although most associated with the vermiculated work seen in decorative stone masonry, the irregular grooves intended to resemble worm tracks have interested others including mathematicians and chaos theorists.  Engineers have also explored the idea and during the 1970s, tyres were developed with grooves cut in a random pattern (not to be confused with the asymmetric tread pattern Michelin introduced in (1965) on their XAS) rather than the usual structured geometric layout.  The idea was to lower the harmonic resonances created by the tendency of sound waves to be intensified by the recurring patterns; it was about reducing the noise generated and the theory proved sound, the acoustic difference detectable with the sensitive equipment used in laboratories but in real-world use the difference proved imperceptible.  The tyres were briefly available but, offering no advantage, the concept wasn’t pursued.

York Water Gate, England.

In architectural detailing, vermiculation is a form of surface rustication, used usually to create a decorative contrast between the rusticated work, ordinarily confined to the street level of a building (ie within the usual human field of vision) and the less finely dressed work above.  The effect is created with irregular holes and tracts being carved onto a façade, the purpose inherently decorative although some architects do like the idea of representing worms eating their way through the stone, collapsing a building into rubble and ruin, an allusion to the impermanence of architecture, conveying the message that all that is built must eventually crumble and fall.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

This notion of unavoidable impermanence has disturbed the minds of the more megalomaniacal in the profession, Albert Speer (1905–1981; Nazi court architect 1934-1942; later, as Nazi minister of armaments and war production 1942-1945 turning to war crimes & crimes against humanity) even presenting what he called Die Ruinenwerttheorie (a theory of ruin value) in which he argued it was important the monumental structures then being planned were designed in such as way that, thousands of years hence, as inevitability gradually they collapsed, what remained would be still aesthetically impressive and endure in this form even without maintenance.  Speer’s theory wasn’t new although the spin he felt compelled to attach was inventive.  What he stressed was that buildings designed in accordance with Ruinenwerttheorie were inherently finer works and more imposing during their period of use, an wise thing to emphasize because many less sophisticated types (and there were quite a few) the Führer’s entourage thought appalling the suggestion that anything in their “thousand year Reich” might one day crumble and fall.  Speer however was imagining his reputation surviving well beyond a single millennium and understood the mind of Hitler in such matters, appealing to his vision of what they were creating enduring as monuments to the greatness of the Third Reich, just as the ruins from Ancient Greek and Rome were symbolic of those civilizations.  Hitler concurred with Ruinenwerttheorie after Speer showed him a sketch of one of the gigantic works they planned as an ivy-covered ruin, the drawing very much in the vein of the pictures of Roman ruins well-known to the Führer.  What had scandalized his acolytes, pleased Hitler.

Red carpet vermiculation: Catherine O'Hara (b 1954), Venice International Film Festival, Venice, September 2024 (left) and Emmy Awards, Los Angeles, September 2024.  For red carpet (and related) purposes, the advantage of vermiculated fabric is it can be revealing or demure and, if need be, both within the same garment, the "look" defined merely by adjusting the channel widths. 

40 Bedford Square, London.

As a form of detailing, vermiculation became prevalent in the mid nineteenth century and in the technical language of architecture is often called vermicelli russification, the patterns typically deployed in stucco on cornerstones or keystones around a doorway, lending a bold textural interest to otherwise unrelentingly standardized surfaces, offering a juxtaposition with forms and lines derived from classical principles.  Although not popular as an embellishment until relatively recent times, the origin of the motif is ancient.  One of the first forms of formal architecture was the clay hut in which wormtracts were visible on the surface, made as the industrious little creatures weaved their way in and out of the earth that made up the structure.  Under the heat of the sun, the clay dried and the patterns set, creating what came to be thought an ornamental effect.  It’s from these modest structures that western architecture picked up the idea while constructing ever larger edifices, the vermiculation contrasting with the smooth, sanitized stone surfaces and becoming part of the grammar of classical buildings.

Irish Stock Exchange, Dublin.

Deconstructionists too have provided their own analysis of vermiculation beyond the relief provided from what can be an austere streetscape, claiming it “…represents a valuable counterpoint to symbolic representations of power and authority that pervade the architecture of many western cities”, one case-study focusing on the Irish Stock Exchange (1859) on Angelsea Street, Dublin which has strips of vermiculation on its granite façade.  That site was said to be a place “...where speculation of financial markets is the day’s work, the pattern might be cast as an unnoticed omen of the neoliberal collapse and loss of Irish economic sovereignty in late 2010”.  That’s probably about as abstract as anthropomorphism in stonework gets but there were in the early twentieth century those who devoted some effort to finding hidden meanings in the vermiculated patterns on the facades on Masonic lodges.  The findings were either never published or suppressed by the Freemasons.