Cereal & Serial

Cereal (pronounced seer-ee-uhl)

(1) Any plant of the grass family yielding an edible grain (wheat, rye, oats, rice, corn, maize, sorghum, millet et al).

(2) The grain from those plants.

(3) An edible preparation of these grains, applied especially to packaged, (often process) breakfast foods.

(4) Of or relating to grain or the plants producing it.

(5) A hamlet in Alberta, Canada.

(6) As Ceres International Women's Fraternity, a women's fraternity focused on agriculture, founded on 17 August 1984 at the International Conclave of FarmHouse fraternity.

1590s: From the sixteenth century French céréale (having to do with cereal), from the Latin cereālis (of or pertaining to the Roman goddess Ceres), from the primitive Indo-European ker-es-, from the root ḱer- (to grow”) from which Latin gained also sincerus (source of the English sincere) and crēscō (grow) (source of the English crescent).  The noun use of cereal in the modern sense of (a grass yielding edible grain and cultivated for food) emerged in 1832 and was developed from the adjective (having to do with edible grain), use of which dates from 1818, also from the French céréale (in the sense of the grains).  The familiar modern use (packaged grain-based food intended for breakfast) was a creation of US English in 1899.  If used in reference to the goddess Ceres, an initial capital should be used.  Cereal, cereology & cerealogist are nouns and ceralic is an adjective; the noun plural is cereals.

Lindsay Lohan mixing Pilk.

Cereal is often used as modifier (cereal farming, cereal production, cereal crop, non-cereal, cereal bar, pseudocereal, cereal dust etc) and a cereologist is one who works in the field of cerealogy (the investigation, or practice, of creating crop circles).  The term “cereal killer” is used of one noted for their high consumption of breakfast cereals although some might be tempted to apply it to those posting TikTok videos extolling the virtue of adding “Pilk” (a mix of Pepsi-Cola & Milk) to one’s breakfast cereal.  Pilk entered public consciousness in December 2022 when Pepsi Corporation ran a “Dirty Sodas” promotion for the concoction, featuring Lindsay Lohan.  There is some concern about the high sugar content in packaged cereals (especially those marketed towards children) but for those who want to avoid added sugar, Pepsi Corporation does sell “Pepsi Max Zero Sugar” soda and Pilk can be made using this.  Pepsi Max Zero Sugar contains carbonated water, caramel color, phosphoric acid, aspartame, acesulfame potassium, caffeine, citric acid, potassium benzoate & calcium disodium EDTA.

TikTok, adding Pilk to cereal and the decline of Western civilization.

A glass of Pilk does of course make one think of Lindsay Lohan but every mouthful of one’s breakfast cereal is something of a tribute to a goddess of Antiquity.  In 496 BC, Italy was suffering one of its periodic droughts and one particularly severe and lingering, the Roman fields dusty and parched.  As was the practice, the priests travelled to consult the Sibylline oracle, returning to the republic’s capital to report a new goddess of agriculture had to be adopted and sacrifices needed immediately to be made to her so rain would again fall on the land.  It was Ceres who was chosen and she became the goddess of agriculture and protector of the crops while the caretakers of her temple were the overseers of the grain market (they were something like the wheat futures traders in commodity exchanges like the Chicago Board of Trade (CBOT)).  It was the will of the goddess Ceres which determined whether a harvest was prolific or sparse and to ensure abundance, the Romans ensured the first cuttings of the corn were always sacrificed to her.  It’s from the Latin adjective cereālis (of or pertaining to the Roman goddess Ceres) English gained “cereal”.

For millennia humanity’s most widely cultivated and harvested crop, cereal is a grass cultivated for its edible grain, the best known of which are rice, barley, millet, maize, rye, oats, sorghum & wheat.  Almost all cereals are annual crops (ie yielding one harvest per planting) although some strains of rice can be grown as a perennial and an advantages of cereals is the differential in growth rates and temperature tolerance means harvesting schedules can be spread from mid-spring until late summer.  Except for the more recent hybrids, all cereals are variations of natural varieties and the first known domestication occurred early in the Neolithic period (circa 7000–1700 BC).  Although the trend in cultivated area and specific yield tended over centuries to display a gradual rise, it was the “green revolution” (a combination of new varieties of cereals, chemical fertilizers, pest control, mechanization and precise irrigation which began to impact agriculture at scale in the mid twentieth century) which produced the extraordinary spike in global production.  This, coupled with the development of transport & distribution infrastructure (ports and bulk carriers), made possible the increase in the world population, now expected to reach around 10 billion by mid-century before declining.

Serial (pronounced seer-ee-uhl)

(1) Anything published, broadcast etc, in short installments at regular intervals (a novel appearing in successive issues of a magazine (ie serialized); a radio or TV series etc).

(2) In library & publishing jargon, a publication in any medium issued in successive parts bearing numerical or chronological designation and intended to be continued indefinitely.

(3) A work published in installments or successive parts; pertaining to such publication; pertaining to, arranged in, or consisting of a series.

(4) Occurring in a series rather than simultaneously (used widely, serial marriage; serial murderer, serial adulterer etc).

(5) Effecting or producing a series of similar actions.

(6) In IT, of or relating to the apparent or actual performance of data-processing operations one at a time (in the order of occurrence or transmission); of or relating to the transmission or processing of each part of a whole in sequence, as each bit of a byte or each byte of a computer word.

(7) In grammar, of or relating to a grammatical aspect relating to an action that is habitual and ongoing.

(8) In formal logic and logic mathematics (of a relation) connected, transitive, and asymmetric, thereby imposing an order on all the members of the domain.

(9) In engineering & mass-production (as “serial number”), a unique (to a certain product, model etc) character string (which can be numeric or alpha-numeric) which identifies each individual item in the production run.

(10) In music, of, relating to, or composed in serial technique.

(11) In modern art, a movement of the mid-twentieth century avant-garde in which objects or constituent elements were assembled in a systematic process, in accordance with the principles of modularity.

(12) In UK police jargon, a squad of officers equipped with shields and other protective items, used for crowd and riot control.

1823: From the New Latin word seriālis, from the Classical Latin seriēs (series), the construct being serial + -al on the Latin model which was seriēs + -ālis.  It was cognate to the Italian seriale.  The Latin seriēs was from serere (to join together, bind), ultimately from the primitive Indo-European ser- (to bind, put together, to line up).  The -al suffix was from the Middle English -al, from the Latin adjectival suffix -ālis, ((the third-declension two-termination suffix (neuter -āle) used to form adjectives of relationship from nouns or numerals) or the French, Middle French and Old French –el & -al.  It was use to denote the sense "of or pertaining to", an adjectival suffix appended (most often to nouns) originally most frequently to words of Latin origin, but since used variously and also was used to form nouns, especially of verbal action.  The alternative form in English remains -ual (-all being obsolete).  The –alis suffix was from the primitive Indo-European -li-, which later dissimilated into an early version of –āris and there may be some relationship with hel- (to grow); -ālis (neuter -āle) was the third-declension two-termination suffix and was suffixed to (1) nouns or numerals creating adjectives of relationship and (2) adjectives creating adjectives with an intensified meaning.  The suffix -ālis was added (usually, but not exclusively) to a noun or numeral to form an adjective of relationship to that noun. When suffixed to an existing adjective, the effect was to intensify the adjectival meaning, and often to narrow the semantic field.  If the root word ends in -l or -lis, -āris is generally used instead although because of parallel or subsequent evolutions, both have sometimes been applied (eg līneālis & līneāris).  Serial, serializer , serialization serialism & serialist are nouns, serialing, serialize & serialed are verbs, serializable is an adjective and serially is adverb; the noun plural is serials.

The “serial killer” is a staple of the horror film genre.  Lindsay Lohan’s I Know Who Killed Me (2007) was not well received upon release but it has since picked up a cult following.

The adjective serial (arranged or disposed in a rank or row; forming part of a series; coming in regular succession) seems to have developed much in parallel with the French sérial although the influence of one on the other is uncertain.  The word came widely to be used in English by the mid nineteenth century because the popular author Charles Dickens (1812–1870) published his novels in instalments (serialized); sequentially, chapters would appear over time in periodicals and only once the series was complete would a book appear containing the whole work.  The first use of the noun “serial” to mean “story published in successive numbers of a periodical” was in 1845 and that came from the adjective; it was a clipping of “serial novel”.  By 1914 this had been extended to film distribution and the same idea would become a staple of radio and television production, the most profitable for of which was apparently the “mini-series”, a term first used in 1971 although the concept had been in use for some time.  Serial number (indicating position in a series) was first recorded in 1866, originally of papers, packages and such and it was extended to soldiers in 1918.  Surprisingly perhaps, given the long history of the practice, the term, “serial killer” wasn’t used until 1981 although the notion of “serial events” had been used of seemingly sequential or related murders as early as the 1960s.  On that model, serial became a popular modifier (serial rapist, serial adulterer, serial bride, serial monogamist, serial pest, serial polygamy etc)

For those learning English, the existence of the homophones “cereal” & “serial” must be an annoying quirk of the language.  Because cereals are usually an annual crop, it’s reasonable if some assume the two words are related because wheat, barley and such are handled in a “serial” way, planting and harvesting recurrent annual events.  Doubtless students are told this is not the case but there is a (vague) etymological connection in that the Latin serere meant “to join together, to bind” and it was used also to mean “to sow” so there is a connection in agriculture: sowing seeds in fields.  For serial, the connection is structural (linking elements in a sequence, something demonstrated literally in the use in IT and in a more conceptual way in “serial art”) but despite the differences, both words in a way involve the fundamental act of creating order or connection.

Serial art by Swiss painter Richard Paul Lohse (1902–1988): Konkretion I (Concretion I, 1945-1946), oil on pavatex (a wood fibre board made from compressed industrial waste) (left), Zwei gleiche Themen (Two same topics, 1947), colored pencil on paper (centre) and  Konkretion III (1947), oil on pavatex.

In modern art, “serial art” was a movement of the mid-twentieth century avant-garde in which objects or constituent elements were assembled in a systematic process in accordance with the principles of modularity.  It was a concept the legacy of which was to influence (some prefer “infect”) other artistic schools rather than develop as a distinct paradigm but serial art is still practiced and remains a relevant concept in contemporary art.  The idea was of works based on repetition, sequences or variations of a theme, often following a systematic or conceptual approach; the movement was most active during the mid-twentieth century and a notable theme in Minimalism, Donald Judd (1928-1994), Andy Warhol (1928–1987), Sol LeWitt (1928-2007) (there must have been something “serial” about 1928) and Richard Paul Lohse (1902-1988) all pioneers of the approach.  Because the techniques of the serialists were adopted by many, their style became interpolated into many strains of modern art so to now speak of it as something distinctive is difficult except in a historic context.  The embrace by artists of digital tools, algorithms, and AI (Artificial Intelligence) technologies has probably restored a new sort of “purity” to serial art because generative processes are so suited to create series of images, sculptures or digital works that explore themes like pattern, progression, or variation, the traditional themes of chaos, order and perception represented as before.  In a way, serial art was just waiting for lossless duplication and the NFT (Non-fungible token) and more conservative critics still grumble the whole idea is little different to an architect’s blueprint which documents the structural framework without the “skin” which lends the shape its form.  They claim it's the engineering without the art.

Relics of the pre-USB age; there were also 25 pin serial ports.

In IT hardware, “serial” and “parallel” refer to two different methods of transmitting data between devices or components and the distinction lies in how data bits are sent over a connection.  In serial communication, data was transmitted one bit at a time over as little as single channel or wire which in the early days of the industry was inherently slow although in modern implementations (such as USB (Universal Serial Bus) or PCIe (Peripheral Component Interconnect Express)) high speeds are possible.  Given what was needed in the early days, serial technology was attractive because the reduction in wiring reduced cost and complexity, especially over the (relatively) long distances at which serial excelled and with the use of line-drivers, the distances frequently were extended to hundreds of yards.  The trade-off was of course slower speed but these were simpler times.  In parallel communication, data is transmitted multiple bits at a time, each bit traveling simultaneously over its own dedicated channel and this meant it was much faster than serial transmission.  Because more wires were demanded, the cost and complexity increased, as did the potential for interference and corruption but most parallel transmission was over short distances (25 feet (7½ metres) was “long-distance”) and the emergence of “error correcting” protocols made the mode generally reliable.  For most, it was the default method of connecting a printer and for large file sizes the difference in performance was discernible, the machines able to transmit more data in a single clock cycle due to simultaneous bit transmission.  Except for specialized applications or those dealing with legacy hardware (and in industries like small-scale manufacturing where such dedicated machines can be physically isolated from the dangers of the internet, parallel and serial ports and cables continue to render faithful service) parallel technology is effectively obsolete and serial connections are now almost universally handled by the various flavours of USB.

Astroturf

Astroturf (pronounced as-truh-turf)

(1) A trademarked (as AstroTurf) brand of carpet-like covering made of vinyl and nylon to resemble turf, used for athletic fields, decks, patios and such (initial capital).

(2) The widely used generic term for artificial grass (no initial capital).

(3) To fake the appearance of popular support for something, such as a cause or product, the use based on the idea of faking “grassroots support” from the public the way AstroTurf is a “fake grass” (although some insist it’s really “faux grass” because usually there’s no attempt to claim the artificial product is natural).

1966: The construct was astro- + turf, the product name an allusion to the Astrodome, the baseball stadium in Houston, Texas, where first the product was laid at scale.  The astro- prefix was from the Ancient Greek ἄστρον (ástron) (celestial body), from ἀστήρ (astḗr) (star).  It was used by the astronomers of Antiquity to refer to celestial bodies which they classified as (1) fixed stars & (2) wandering stars (planets) as well as of space generally.  Turf (in the sense of a layer of earth covered with grass was from the Middle English turf & torf, from the Old English turf (turf, sod, soil, piece of grass covered earth, greensward), from the Proto-West Germanic turb, from the Proto-Germanic turbz (turf, lawn), from the primitive Indo-European derbh (tuft, grass).  It was cognate with the Dutch turf (turf), the Middle Low German torf (peat, turf) (from which German gained Torf and German Low German Torf), the Swedish torv (turf), the Norwegian torv (turf), the Icelandic torf (turf), the Russian трава (trava) (grass) and the Sanskrit दर्भ (darbhá) (a kind of grass) & दूर्वा (dū́rvā) (bent grass).  Astroturf & astroturfing are nouns & verbs, astroturfer is a noun and astroturfed is a verb & adjective; the noun plural is astroturfs.  AstroTurf is a registered trademark.

AstroTurf being laid in preparation for the first baseball game to be played in Veterans Stadium, Philadelphia, 1971.  The AstroTurf was in 2001 replaced with NexTurf and the stadium was demolished in 2006.

The use of “Astrodome” as the name for the baseball stadium in Houston, Texas, was an allusion to city's association with the US space program, a link not wholly unrelated to Texan Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969), while vice-president, being appointed by John Kennedy (JFK, 1917–1963; US president 1961-1963) to assume nominal responsibility for the program; Houston became home to NASA's (National Aeronautics and Space Administration) Manned Spacecraft Center (now the Johnson Space Center).  Built in the early 1960s, the Astrodome was the world’s first multi-purpose, domed sports and even before the new name was unveiled, Houston was already widely known as “Space City” and when the structure was completed in 1965, some had assume it would be called the “Space City Stadium” but most seemed to agree Astrodome was a better choice and the city’s baseball team was the same year renamed the Houston Astros.  Dating from the early sixteenth century, dome was from the Middle French domme & dome (a town-house; a dome, a cupola) (which persists in modern French as dôme), from the Provençal doma, from the Italian duomo (cathedral), from the Medieval Latin domus (ecclesiae; literally “house (of the church)”), a calque of the Ancient Greek οἶκος τῆς ἐκκλησίας (oîkos tês ekklēsías).

Cats are not fooled by AstroTurf but are pragmatic.

AstroTurf is a trademarked brand name for a type of artificial surface which emulates the appearance of grass and to various degrees, also the “feel and behavior”.  When referring to the commercial product, the two upper-case characters should be used but (like Hoover & hoover, Xerox & xerox etc) the word has come frequently to be used as a generic term for any artificial turf and in these instances no initial capital should be used and style guides anyway recommend that to avoid confusion, a term such as “artificial turf” is preferred.  When used of the practice of faking the appearance of popular support for something, no initial capital should appear.  Because Astroturf is “fake grass”, when used in slang, the inference is always negative, especially in relation to politics and unethical marketing.  AstroTurf has changed much in the sixty-odd years of its existence with the green color about the only constant, advances in chemistry and computing meaning the surface now is more durable, cheaper to produce and more “grass-like” in its behaviour.  When first patented in 1965 it was sold as “ChemGrass” which, in retrospect, sounds like a bad choice but in the mid-1960s, as a word-forming element. “chem-” didn’t carry quite the negative connotations which later became so associated.  It was rebranded as AstroTurf in 1966 to tie in with opening of the Houston Astrodome stadium.

The use of “astroturf” as a slang term meaning “to fake the appearance of popular support for something, such as a cause or product” emerged in the last days of the 1990s although the origin of the use of the word in this context has been traced to 1985 when then Senator (Democratic, Texas) Lloyd Bentsen (1921–2006; US Secretary of the Treasury 1993-1994) used the word to distinguish between “real mail from real people” and the “mountain of cards and letters” sent to his office in a campaign organized by the insurance industry: “…a fellow from Texas can tell the difference between grass roots and AstroTurf... this is generated mail.”  Lloyd Bentsen is remembered also for the most memorable retort (which may have been rehearsed) line from the 1988 presidential election in which he was the Democratic Party’s nominee for vice president.  In a debate with the Republican’s Dan Quayle (b 1947; vice president of the United States 1989-1993), he responded to Mr Quayle comparing himself to John Kennedy (JFK, 1917–1963; US president 1961-1963) by saying: “Senator, I served with Jack Kennedy.  I knew Jack Kennedy.  Jack Kennedy was a friend of mine.  Senator, you're no Jack Kennedy.”  The other coincidental link between the two candidates was that in the 1970 mid-term congressional elections. Bentsen defeated George HW Bush (George XLI, 1924-2018; US president 1989-1993) for a Texas senate seat and it was Dan Quayle Bush choose as a running mate in his successful 1988 presidential campaign.

One of the internet’s more inexplicable juxtapositions; even the poster admitted there was nothing to link Lindsay Lohan with Coca-Cola drink AstroTurf cozies.

The senator’s reference to the “mountain of cards and letters” as early as 1985 is an indication the technique predates the internet and historians have identified examples from Antiquity which suggest the practice is likely as old as politics itself but what the internet did was offer the possibility of scaling campaigns to a global scale at a lower (sometimes marginal or even zero) unit cost.  When done, it called astroturfing those coordinating such things are astroturfer.  Astroturfers are, like scammers in this calling, engaged in a constant arms race against those who detect and expose the tactic and the dramatic rise in the use of AI bots (artificial intelligence (ro)bots) has made the detection process simultaneously both easier (because at this stage it’s still a relatively simple matter for one algorithm to detect another and more challenging because of the extraordinary rise in volume.  It’s not clear how many social media accounts are fake (run by people or bots generally receiving a payment for each post not deleted by the gatekeepers) and certainly it’s not something the platforms seem anxious to discuss although they will sometimes disclose how many have been deleted if some form of astroturfing has been especially blatant or egregious.  More subtle are the “shadow organizations” set up by the usual suspects (fossil fuel companies, extractive miners, big polluters, political parties etc) which can even have bricks & mortar offices and paid staff.  The purpose of these outfits is to engage in controversial debates and attempt to both “nudge” things in the direction sought by those providing the funding and create the impression certain views enjoy wider support than may be the reality.

1996 Daihatsu Midget with custom AstroTurf carpets.

The Daihatsu Midget began life as a single-seater, three wheel mini-truck (1957-1972) powered by a 250cm³ (15 cubic inch) single cylinder, two-stroke engine although some were built also with a 305 cm³ (19 cubic inch) unit which may in the vernacular be thought of as the “big block”.  Produced under licence in several nations in the Far East, it’s still produced in Thailand where its compact dimensions, remarkable load capacity and economy of operation make it uniquely suited to confined urban environments.  Daihatsu revived the Midget name for a four-wheel version which was produced between 1996-2001, manufactured under the “Kei Car” (a clipping of kei-jidōsha (軽自動車 (light automobile)) rules which limit mass, external dimensions and restrict displacement to 660 cm³ (40 cubic inches).  In a sign of the times, these diminutive Midgets (surely an irresistible tautology in the Kei Car business) were available with options like four-wheel drive and air conditioning.

Misocapnic

Misocapnic (pronounced miss-oh-kap-nick or migh-soh-kap-nick)

Hating tobacco smoke (the more recent extensions in meaning including “hating those who smoke tobacco” and “hating the tobacco industry”).

1855: A linguistic mongrel, misocapnic was borrowed from Greek and combined with English elements, modelled on a Latin lexical item, the construct being miso- (a combining form of Ancient Greek μῑσέω (mīséō) (to hate) from μῖσος (mîsos) (hatred) which was used to create forms conveying the notion of a “hatred, dislike or aversion” of or to something) + the stem of the Ancient Greek καπνός (kapnós) (smoke) + ‑ic.  The -ic suffix was from the Middle English -ik, from the Old French -ique, from the Latin -icus, from the primitive Indo-European -kos & -ḱos, formed with the i-stem suffix -i- and the adjectival suffix -kos & -ḱos.  The form existed also in the Ancient Greek as -ικός (-ikós), in Sanskrit as -इक (-ika) and the Old Church Slavonic as -ъкъ (-ŭkŭ); A doublet of -y.  In European languages, adding -kos to noun stems carried the meaning "characteristic of, like, typical, pertaining to" while on adjectival stems it acted emphatically; in English it's always been used to form adjectives from nouns with the meaning “of or pertaining to”.  A precise technical use exists in physical chemistry where it's used to denote certain chemical compounds in which a specified chemical element has a higher oxidation number than in the equivalent compound whose name ends in the suffix -ous; (eg sulphuric acid (H₂SO₄) has more oxygen atoms per molecule than sulphurous acid (H₂SO₃)).  Misocapnic is an adjective and misocapnist & misocapnism are nouns; the noun plural is misocapnists.  A person who hates tobacco smoke or smoking (and often smokers) is a misocapnist and if it becomes a calling (noted in “reformed” smokers) they become practitioners of misocapnism.  Misocapnists range from the merely disapproving to the rabid activists, the comparative “more misocapnic”, the superlative “most misocapnic”.

The earliest known use of misocapnic was in the book: A Paper, Of Tobacco: Treating Of The Rise, Progress, Pleasures, And Advantages Of Smoking, With Anecdotes Of Distinguished Smokers (1839) by Joseph Fume (a pseudonym of English writer William Andrew Chatto (1799–1864) (who also published as Stephen Oliver (Junior))).  Noted by scholars as work of genuine interest and now in the public domain (still available in re-print), “Of Tobacco” explored the history, chemistry, and cultural significance of smoking discussing the ceremonial use of tobacco by Native Americans and its introduction to Europe.  It includes also the word “mundungus” (used usually to mean “offal; waste animal product; organic matter unfit for consumption”, it came also to be slang for “poor-quality tobacco with a foul, rancid, or putrid smell”) which was from the Spanish mondongo (tripe, entrails).  The earliest known use of the adjectival form misocapnic was in an 1855 pamphlet by Church of England (broad faction) priest & historian Charles Kingsley (1819–1875), a notorious controversialist.

In the West, anti-smoking measures began seriously to be imposed in the 1980s, displeasing those accustomed to enjoying cigarettes at their desk or while flying on airliners.  That was consequent upon a legal and medical saga which dates from the mid-century, the US Surgeon-General first issuing warnings in the 1960s, trigging the campaign (fought tooth and nail by the tobacco industry) which saw multi-billion dollar settlements imposed.  Opposition to smoking however wasn’t something new, one of the most celebrated of the unimpressed being noted amateur theologian James I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) who in 1604 issued his A Counterblaste to Tobacco, one of the earliest diatribes against the habit:

“Have you not reason then to bee ashamed, and to forbeare this filthie noveltie, so basely grounded, so foolishly received and so grossely mistaken in the right use thereof? In your abuse thereof sinning against God, harming your selves both in persons and goods, and raking also thereby the markes and notes of vanitie upon you: by the custome thereof making your selves to be wondered at by all forraine civil Nations, and by all strangers that come among you, to be scorned and contemned. A custome lothsome to the eye, hatefull to the Nose, harmefull to the braine, dangerous to the Lungs, and in the blacke stinking fume thereof, neerest resembling the horrible Stigian smoke of the pit that is bottomelesse…”

Such was the king’s disdain for "the noxious plante" he imposed a heavy excise tax on tobacco imported from the North American colonies (an approach now favoured by Western governments as a public health measure) but within two decades-odd, politics & economics had triumphed, the population’s ever-growing demand for tobacco compelling him to instead create a royal monopoly for the crop.  Over the ensuing centuries, the plant would prove a mainstay of the economy and, via the trade routes secured by the Royal Navy, Great Britain would emerge as tobacco merchant to the world.  The combination of the royal imprimatur and his subjects’ embrace of the addictive habit lent tobacco a respectability which would extend to all classes of society, including (until well into the twentieth century), much of the medical establishment and the alleged medical efficacy had a long history, smoking a pipe at breakfast made compulsory for the schoolboys at London’s Eton College during The Great Plague of 1665, something widely advocated as a defence against “bad air”.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists and much quoting of research and statistics, much of which would later be wholly debunked.  The tactics and techniques similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as "attractive, sexy and cool".  Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade, it was an admirable part of the public health programme but the difficult thing was that images of smoking undeniably could be sexy.  Lindsay Lohan demonstrates.    

The industry learned early the value of celebrity endorsement & association, “Prince Albert” tobacco introduced by the RJ Reynolds Tobacco Company in 1907 and named after the prince who would become King Edward VII (1841–1910; King of the UK & Emperor of India 1901-1910) although the myth it was named after heavy smoker Prince Albert of Saxe-Coburg and Gotha (1819-1861; consort of Victoria (1819–1901; Queen of the UK 1837-1901)) persists.  Prince Albert tobacco is rated as “high quality” and Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), on 3 October 1947 (two years into the 20 year sentence he was lucky to receive for war crimes and crimes against humanity) noted with approval in his clandestine prison diary (Spandauer Tagebücher (Spandau: The Secret Diaries) (1975)): “After breakfast my first pipe.  No matter which nation is on duty we receive a tin of American Prince Albert as our weekly ration.”  High quality the Prince Albert may have been but some seven months later he observed “I nearly made myself sick to my stomach breaking in my pipe.”  Still, he kept smoking although it’s not clear if he’d quit the habit when, aged 76, he died in a London hotel room in the company of a woman some decades younger and not his wife.

Although later the industry would use their sponsorship of sport to turn the sporting organizations into “tobacco industry lobbyists”, even before the political pressures appeared, the usefulness of sport as a promotional tool was understood, the Gallaher (to become best known for the “Benson & Hedges” brand) company in 1966 gaining the “naming rights” to the annual 500 mile (805 km) endurance race for what then genuinely were “production cars”, run on the 3.9 mile (6.2 km) Mount Panorama Circuit at Bathurst in Australia.  It’s the race which in 1973 became the Bathurst 1000 (625 miles), the country that year switching to the metric system.  Gallaher took up the event sponsorship to promote their brand but the sales numbers hadn’t much improved after the well-publicized 1966 race so they decided to leverage their money, “suggesting” certain changes to the race rules.

Changing of the guard: Mini Coopers (1275 cm³), Bathurst, 1966 and Ford Falcon GTs (4736 cm³), Bathurst, 1967.

The Bathurst race then was unusual in that it was a true stand-alone event, neither part of any series nor governed by rules set by the Confederation of Australian Motor Sport (CAMS) or the Fédération Internationale de l'Automobile (the FIA; the International Automobile Federation (world sport’s dopiest regulatory body)) and in 1966 there was no rule requiring a minimum number of pit stops.  Taking advantage of this were the “giant-killing” 1.3 litre (78 cubic inch) Morris Mini Cooper 1275 S, able to run the 500 miles without needing tyre changes and, at most, only one stop for fuel.  Accordingly, although not the fastest machines in a straight line, the Minis filled the first nine places, the only other car in the top ten a 273 cubic inch (4.5 litre) Chrysler Valiant V8 which finished tenth, six laps down on the winner.  Timed at a then impressive 120 mph (193 km/h) down the long Conrod Straight, the Valiant posted competitive lap times but the frequent stops for tyres and fuel (more time-consuming tasks then than now) lent the Minis a significant advantage.

Clockwise from top left: The eight “Gallaher GT” Falcon GTs in corporate livery outside the corporation's Rydalmere facility in Sydney, September 1967; a packet of “Gallaher GTs 20s”; one of the surviving cars after restoration and an image from the 1967 advertising campaign (note the "driving glove" an affectation from the days of open roadsters, sweaty palms & teak-rim steering wheels).

No documents have ever been sighted which prove it was Gallaher which “suggested” mandating a minimum number of pit-stops but few have doubts and once implemented for the 1967 event, the advantage enjoyed by the small, light, economical cars was negated and not for another 20 years would a four-cylinder car win the race and the Mini remains the only front wheel drive (FWD) vehicle to enjoy a victory.  With a little nudge, the planets were thus aligned for Gallaher and their “Gallaher GT” cigarette brand.  As a promotional tie-in, eight of the new 289 cubic inch (4.7 litre) XR Ford Falcon GTs were painted silver to match the cigarette’s packaging and, adorned with corporate livery, issued to the travelling salesmen (and they were then all men) who went forth and promoted.  Other than the paint, the cars were standard except for an alarm system fitted to the boot (trunk) lid; even at 50c a packet, the Falcon could be holding over Aus$3000 in stock (as late as the early 1980s, the agents would visit places like sports grounds or shopping centres, handing out free samples of cigarettes).  So the plan was to use the Falcon GT’s victory at Bathurst to promote sales of Gallaher GT cigarettes and part of the plan worked in that the Fords finished first and second but the success didn’t rub off on the fags, the Gallaher GT quietly withdrawn in March 1968, some six months after the chequered flag had been waved at Bathurst, Gallaher leaving to others (like Benson & Hedges, Gallaher holding the UK but not Australian rights to the trademark) the task of getting Australians addicted.  Tobacco advertising finally vanished from Australian race-tracks in 1996 when the federal government imposed a ban.

Sydney Morning Herald “souvenir” front page, 14 March 1983 (left), Benson & Hedges packet with royal warrant (1877-1999, centre) and packet with “B&H coat of arms”, used after the warrant was withdrawn (right).

Gallaher took advantage of the 1983 royal tour of Australia to promote its Benson & Hedges brand, a packet embossed with the royal warrant (indicated by a coat of arms and the title “By appointment to…”) appearing on a “souvenir” front page, Sydney Morning Herald, 14 March 1983.  In 1999, the UK papers reported it was the advocacy of the most misocapnic Prince of Wales (now Charles III (b 1948; King of the United Kingdom since 2022)) which persuaded Elizabeth II (1926-2022; queen of the UK and other places, 1952-2022) to withdraw the royal warrant.

Capsule

Capsule (pronounced kap-suhl (U), kap-sool (non-U) or kap-syool (non U))

(1) In pharmacology, a gelatinous case enclosing a dose of medicine.

(2) In biology and anatomy, a membranous sac or integument; a cartilaginous, fibrous, or membranous envelope surrounding any of certain organs or parts, especially (1) the broad band of white fibres (internal capsule) near the thalamus in each cerebral hemisphere and (2) the membrane surrounding the eyeball.

(3) Either of two strata of white matter in the cerebrum.

(4) The sporangium of various spore-producing organisms, as ferns, mosses, algae, and fungi.

(5) In botany, a dry dehiscent (one that that liberates its seeds by splitting, as in the violet, or through pores, as in the poppy) fruit, composed of two or more carpels.

(6) A small case, envelope, or covering.

(7) In aerospace, a sealed cabin, container, or vehicle in which a person or animal can ride in flight in space or at very high altitudes within the earth's atmosphere (also called space-capsule).

(8) In aviation, a similar cabin in a military aircraft, which can be ejected from the aircraft in an emergency, complete with crew and instruments etc; an outgrowth of the original escape device, the ejector-seat.  The concept is used also by some sea-going vessels and structures such as oil-rigs where they’re essentially enclosed life-boats equipped for extended duration life-support.

(9) A thin cap or seal (made historically from lead or tin but now usually of plastic), covering for the mouth of a corked (ie sealed with some sort of stopper) bottle.

(10) A concise report; brief outline.

(11) To furnish with or enclose in or as if in a capsule; to encapsulate; to capsulize.

(12) In bacteriology, a gelatinous layer of polysaccharide or protein surrounding the cell wall of some bacteria and thought to be responsible for the virulence in pathogens.  The outer layer of viscous polysaccharide or polypeptide slime of the capsules with which some bacteria cover their cell walls is thought to provide defense against phagocytes and prevent the bacteria from drying out.

(13) In the fashion industry (as a modifier), a sub-set of a collection containing the most important or representative items (a capsule-collection).

(14) In chemistry, a small clay saucer for roasting or melting samples of ores etc, known also as a scorifier (archaic); A small, shallow evaporating dish, usually of porcelain.

(15) In ballistics, a small cup or shell, often of metal, for a percussion cap, cartridge etc.

1645–1655: From the Middle English capsula (small case, natural or artificial), from the French capsula (a membranous sac) or directly from the Latin capsula (small box or chest), the construct being caps(a) (box; chest; case) + -ula (the diminutive suffix).  The medicinal sense is 1875, the origin of the shortened form being that in 1942 adopted by British army quartermasters in their inventory and supply lists (eg Cap, ASA, 5 Gr (ie a 5 grain capsule of aspirin)).  The use to describe the part of a spacecraft containing the crew is from 1954, thought influenced by the number of military personnel involved during the industry’s early years, the sense from the jargon of ballistics meaning "shell of a metallic cartridge" dating from 1864 (although the word in this context had earlier been used in science fiction (SciFi or SF)).  Capsule has been applied as an adjective since 1938.  The verb encapsulate (enclose in a capsule) is from 1842 and was in figurative use by 1939 whereas the noun encapsulation didn’t appear until 1859 but was a figurative form as early as 1934.  Capsule is a noun & verb, capsuler, capsulization & encapsulation are nouns, encapsule, capsulizing, encapsulated & encapsulating are verbs, capsulated and capsuliferous & capsuligenous are adjectives; the noun plural is capsules.  In medicine, the adjective capsuloligamentous is used in anatomical science to mean "relating to a capsule and a ligament".

Science (especially zoology, botany, medicine & anatomy) has found many uses for capsule (because in nature capsule-like formations occur with such frequency) as a descriptor including the nouns capsulotomy (incision into a capsule, especially into the lens of the eye when removing cataracts), (the generation and development of a capsule), capsulorhexis (the removal of the lens capsule during cataract surgery) & capsulectomy (the removal of a capsule, especially one that surrounds an implant) and the adjective capsuloligamentous (of or relating to a capsule and a ligament).  Science also applied modifiers as required, thus forms such as intercapsule, pseudocapsule, microcapsule, macrosapsule & subsapsule.  Industry found a use: the noun capsuler describing "a machine for applying the capsule to the cork of a wine bottle" and the first "space capsules" (the part of spaceships with the life-support systems able to sustain life and thus used as the crew compartment) appeared in SF long before any were built or launched.  The derived forms most frequently used are encapsulate and its variations encapsulation and encapulated.  

The Capsule in Asymmetric Engineering

Focke-Wulf Fw 189 Eurl (Owl).

Unusual but far from unique in its structural asymmetry, and offset crew-capsule, the Blohm & Voss BV 141 was tactical reconnaissance aircraft built in small numbers and used in a desultory manner by the Luftwaffe during WWII.  A specification issued in 1937 by the Reichsluftfahrtministerium (RLM; the German Air Ministry) had called for a single-engine reconnaissance aircraft, optimized for visual observation and, in response, Focke-Wulf responded with their Fw 189 Eurl (Owl) which, because of the twin-engined, twin-boomed layout encountered some resistance from the RLM bureaucrats but it found much favor with the Luftwaffe and, over the course of the war, some nine-hundred entered service and it was used almost exclusively as the German's standard battlefield reconnaissance aircraft.  In fact, so successful did it prove in this role that the other configurations it was designed to accommodate, that of liaison and close-support ground-attack, were never pursued.  Although its performance was modest, it was a fine airframe with superb flying qualities and an ability to absorb punishment which, on the Russian front where it was extensively deployed, became famous and captured exampled provide Russian aeronautical engineers with ides which would for years influence their designs.

Arado Ar 198.

The RLM had also invited Arado to tender but their Ar 198, although featuring an unusual under-slung and elongated cupola which afforded for the observer a uniquely panoramic view, proved unsatisfactory in test-flights and development ceased.  Blohm and Voss hadn't been included in the RLM's invitation but anyway chose to offer a design which was radically different even by the standards of the innovative Fw 189.  The asymmetric BV 141 design was intriguing with the crew housed in an extensively glazed capsule, offset to starboard of the centre-line with a boom, offset to the left, housing the single-engine in front and tail to the rear.  Prototypes were built as early as 1938 and the Luftwaffe conducted were operational trials over both the UK and USSR between 1939-1941 but, despite being satisfactory in most respects, the Bv 141 was hampered by poor performance, a consequence of using an under-powered engined.  A re-design of the structure to accommodate more powerful units was begun but delays in development and the urgent need for the up-rated engines for machines already in production doomed the project and the Bv 141 was in 1943 abandoned.

Blohm & Voss BV 141 prototype.

Blohm & Voss BV 141.

Despite the ungainly appearance, the test-pilots reported the Fw 141 was a nicely balanced airframe, the seemingly strange weight distribution well compensated by (1) component placement, (2) the specific lift characteristics of the wing design and (3) the choice of rotational direction of both crankshaft and propeller, the torque generated used as a counter-balance.  Nor, despite the expectation of some, were there difficulties in handling whatever behavior was induced by the thrust versus drag asymmetry and pilots all indicated some intuitive trimming was all that was needed to compensate for any induced yaw.  The asymmetry extended even to the tail-plane, the starboard elevator and horizontal stabilizer removed (to afford the tail-gunner a wider field of fire) after the first three prototypes were built; surprisingly, this was said barely to affect the flying characteristics.  Focke-Wolf pursued the concept, a number of design-studies (including a piston & turbojet-engine hybrid) initiated but none progressed beyond the drawing-board.

Lindsay Lohan's promotion of Los Angeles-based Civil Clothing's capsule collection, November 2014.  The pieces were an ensemble in black & white, named "My Addiction".

The capsule on the circuits

Bisiluro Damolnar, Le Mans, 1955.

The concept of the asymmetric capsule made little impact in aviation but it certain made an impression on “Smokey” Yunick (Henry Yunick 1923–2001).  Smokey Yunick was American mechanic and self-taught designer who was for years one of the most innovative and imaginative builders in motorsport.  A dominant force in the early years of NASCAR where his team won two championships and dozens of races, he continued his involvement there and in other arenas for over two decades including the Indianapolis 500, his car winning the 1960 event.  During WWII, Yunick had piloted a Boeing B-17 Flying Fortress for the 97th Bombardment Group (Heavy), flying some fifty missions out of Amendola Field, Italy and on one run, he’d had seen in the skies over Germany a Blohm & Voss BV 141 and was intrigued by the outrigger capsule in which sat the crew, immediately trying to imagine how such a layout would affect the flying characteristics.  The image of the strange aircraft stayed with him and a decade later he noted the Bisiluro Damolnar which ran at Le Mans in 1955, the year of the horrific accident in which eighty-four died.  He must have been encouraged by the impressive pace of the Bisiluro Damolnar rather than its high-speed stability (it was blown (literally) of the track by a passing Jaguar D-Type) and to contest the 1964 Indianapolis 500, he created a capsule-car.

Hurst Floor Shifter Special, Indianapolis, 1964.

Like many of the machines Yunick built, the capsule-car was designed with the rule-book in one hand and a bucket of the sponsor’s money in the other, Hurst Corporation in 1964 paying US$40,000 (equal to circa US$335,000 in 2021) for the naming rights.  Taking advantage of the USAC’s (the Indianapolis 500’s sanctioning body) rules which permitted the cars to carry as much as 75 gallons (284 litres) of fuel, some did, the placement of the tanks being an important factor in the carefully calculated weight-distribution.  The drawback of a heavy fuel load was greater weight which, early on, decreased speed and increased tyre wear but did offer the lure of less time spent re-fueling so what Yunick did was take a novel approach to the "fuel as ballast" principle which balanced the mass by placing the driver and fuel towards the front and the engine to the rear, the desired leftward bias (the Indianapolis 500 being run anti-clockwise) achieved by specific placement.  His great innovation was that using a separate, left-side capsule for the driver, he created three different weight masses (front, rear and left-centre) which, in theory, would both improve aerodynamic efficiency and optimize weight distribution.

Hurst Floor Shifter Special, Indianapolis, 1964.

Despite the appearance, the capsule-car was more conventional than intended.  The initial plan had been to use a turbine engine (as Lotus later would, almost successfully) and a single throttle/brake control but, for various reasons, it ended up using the ubiquitous Offenhauser power-plant and a conventional, two-pedal setup.  Upon arrival at the track, it made quite an impression and many understood the theories which had inspired the design.  Expectations were high.  Unfortunately, the theories didn’t work in practice and the car struggled to reach competitive speeds, an attempt at a qualifying lap delayed until the last available day.  Going into turn one at speed, a problem with the troublesome brakes caused a loss of control and the car hit the wall, the damage severe enough to preclude any chance of repairs being made in time for the race.

Hurst Floor Shifter Special, Indianapolis, 1964.

Yunick wasn’t discouraged and remained confident a year was enough time to develop the concept and solve the problem the shakedown on the circuit had revealed but the capsule-car would never race again, rule changes imposed after a horrific crash which happened early in 1964 race meaning it would have been impossible for it to conform yet remain competitive.  Effectively rendered illegal, the capsule-car was handed to the Indianapolis Motor Speedway Museum, where it's sometimes displayed.

Japanese Hotels: The Pod and the Capsule

The term "capsule hotel" is a calque of the Japanese カプセルホテル (kapuseru hoteru).  The capsule hotel is a hotel with very small accommodation units which certainly can’t be called “rooms” in any conventiona sense of the word although the property management software (PMS) the operators use to manage the places is essentially the same (though simplified because there’s no need to handle things such as mini-bars, rollaway beds et al).  Although not exclusive to Japan, it’s Japanese cities with which the concept is most associated, the first opened in Osaka in 1979 and they were an obvious place for the idea to emerge because of the high cost of real estate.  Although the market has softened since the “property bubble” which in 1989 peaked with Tokyo commercial space alone reputedly (at least as extrapolated by the theorists) worth more than the continental United States, the cost per m² remains high by international standards.  Because one typical hotel room can absorb as many m³ as a dozen or more capsules, the optimized space efficiency made the economic model compelling, even as a niche market.

Anna in Capsule 620.

Many use the terms “pod hotel” (pod used here in the individual and not the collective sense) & “capsule hotel” interchangeably to describe accommodation units which compact sleeping spaces with minimal additional facilities but in Japan the industry does note there are nuances of difference between the two.  Both are similar in that structurally the design is one of an array of small, pod-like sleeping units stacked side by side and/or atop each other in a communal space.  In a capsule hotel, the amenities are limited usually to a bed, small television and usually some (limited) provision of personal storage space with bathroom facilities shared and located in the communal area.  The target market traditionally has been budget travellers (the business as well as the leisure market) but there was for a while the phenomenon of those booking a night or two just to post the images as something exotic on Instagram and other platforms.  Interestingly, "female only" capsule hotels are a thing which must be indicative of something. 

Entrance to the world of your capsule, 9h nine hours Suidobashi, Tokyo.

The “Pod Hotel” came later and tended to be (slightly) larger, some 10-20% more expensive and positioned deliberately as “upmarket”, obviously a relative term and best thought of as vaguely analogous with the “premium economy” seats offered by airlines.  Compared with a capsule, a pod might have adjustable lighting, a built-in entertainment system supporting BYD (bring your own device) and somewhat more opulent bedding.  Demand clearly existed and a few pod hotels emerged with even a private bathroom and additional storage space although the sleeping area tended to remain the same.  It’s part of Japanese urban folklore that these more self-contained pods are often used by the famous “salarymen” who find them an attractive alternative to finding their way home after an evening of karaoke, strong drink, the attention of hostesses and such.  That aspect of the salaryman lifestyle predated the 1980s and capsules and pods were just a more economic way of doing things.  Not however predicted in a country which had since the mid-1950s become accustomed to prosperity, full-employment and growth were the recessions and consequent increase in unemployment which became part of the economy after the bubble burst in 1990.  In this environment, the capsules and especially the pods became low-cost alternative accommodation for the under-employed & unemployed and while estimates vary according to the city and district, it may be that at times as many as 20% of the units were rented on a weekly or monthly basis by those for whom the cost of a house or apartment had become prohibitive.