Demand

Demand (pronounced dih-mand (U) or dee–mahnd (non-U))

(1) To ask for with proper authority; claim as a right.

(2) To ask for peremptorily or urgently.

(3) To call for or require as just, proper, or necessary.

(4) In law, to lay formal claim to.

(5) In law, to summon, as to court.

(6) An urgent or pressing requirement.

(7) In economics, the desire to purchase, coupled (hopefully) with the power to do so.

(8) In economics, the quantity of goods that buyers will take at a particular price.

(9) A requisition; a legal claim.

(10) A question or inquiry (archaic).

1250-1300: From Middle English demaunden and Anglo-French demaunder, derived from the Medieval Latin dēmandāre (to demand, later to entrust) equivalent to dē + mandāre (to commission, order).  The Old French was demander and, like the English, meant “to request” whereas "to ask for as a right" emerged in the early fifteenth century from Anglo-French legal use.  As used in economic theory and political economy (correlating to supply), first attested from 1776 in the writings of Adam Smith.  The word demand as used by economists is a neutral term which references only the conjunction of (1) a consumer's desire to purchase goods or services and (2) hopefully the power to do so.  However, in general use, to say that someone is "demanding" something does carry a connotation of anger, aggression or impatience.  For this reason, during the 1970s, the language of those advocating the rights of women to secure safe, lawful abortion services changed from "abortion on demand" (ie the word used as an economist might) to "pro choice".  Technical fields (notably economics) coin derived forms as they're required (counterdemand, overdemand, predemand etc).  Demand is a noun & verb, demanding is a verb & adjective, demandable is an adjective, demanded is a verb and demander is a noun; the noun plural is demands.

Video on Demand (VoD)

Directed by Tiago Mesquita with a screenplay by Mark Morgan, Among the Shadows is a thriller which straddles the genres, elements of horror and the supernatural spliced in as required.  Although in production since 2015, with the shooting in London and Rome not completed until the next year, it wasn’t until 2018 when, at the European Film Market, held in conjunction with the Internationale Filmfestspiele Berli (Berlin International Film Festival), that Tombstone Distribution listed it, the distribution rights acquired by VMI, Momentum and Entertainment One, and VMI Worldwide.  In 2019, it was released progressively on DVD and video on demand (VoD), firstly in European markets, the UK release delayed until mid-2020.  In some markets, for reasons unknown, it was released with the title The Shadow Within.

Video on Demand (VoD) and streaming services are similar concepts in video content distribution but there are differences.  VoD is a system which permits users to view content at any time, these days mostly through a device connected to the internet across IP (Internet Protocol), the selection made from a catalog or library of available titles and despite some occasionally ambiguous messaging in the advertising, the content is held on centralized servers and users can choose directly to stream or download.  The VoD services is now often a sub-set of what a platform offers which includes content which may be rented, purchased or accessed through a subscription.

Streaming is a method of delivering media content in a continuous flow over IP and is very much the product of the fast connections of the twenty-first century.  Packets are transmitted in real-time which enables users to start watching or listening without waiting for an entire file (or file set) to download, the attraction actually being it obviates the need for local storage.  There’s obviously definitional and functional overlap and while VoD can involve streaming, not all streaming services are technically VoD and streaming can also be used for live events, real-time broadcasts, or continuous playback of media without specific on-demand access. By contrast, the core purpose of VoD is to provide access at any time and streaming is a delivery mechanism, VoD a broad concept and streaming a specific method of real-time delivery as suited to live events as stored content.

The Mercedes-Benz SSKL and the Demand Supercharger

Modern rendition of Mercedes-Benz SSLK in schematic, illustrating the drilled-out chassis rails.  The title is misleading because the four or five SSKLs built were all commissioned in 1931 (although it's possible one or more used a modified chassis which had been constructed in 1929).  All SSK chassis were built between 1928-1932 although the model remained in the factory's catalogue until 1933. 

The Mercedes-Benz SSKL was one of the last of the road cars which could win top-line grand prix races.  An evolution of the earlier S, SS and SSK, the SSKL (Super Sports Kurz (short) Leicht (light)) was notable for the extensive drilling of its chassis frame to the point where it was compared to Swiss cheese; reducing weight with no loss of strength.  The SSKs and SSKLs were famous also for the banshee howl from the engine when the supercharger was running; nothing like it would be heard until the wail of the BRM V16s twenty years later.  It was called a demand supercharger because, unlike some constantly-engaged forms of forced-induction, it ran only on-demand, in the upper gears, high in the rev-range, when the throttle was pushed wide-open.  Although it could safely be used for barely a minute at a time, when running, engine power jumped from 240-odd horsepower (HP) to over 300.  The number of SSKLs built has been debated and the factory's records are incomplete because (1) like many competition departments, it produced and modified machines "as required" and wasn't much concerned about documenting the changes and (2) many archives were lost as a result of bomb damage during World War II (1939-1945); most historians suggest there were four or five SSKLs, all completed (or modified from earlier builds) in 1931.  The SSK had enjoyed great success in competition but even in its heyday was in some ways antiquated and although powerful, was very heavy, thus the expedient of the chassis-drilling intended to make it competitive for another season.  Lighter (which didn't solve but at least to a degree ameliorated the brake & tyre wear) and easier to handle than the SSK (although the higher speed brought its own problems, notably in braking), the SSKL enjoyed a long Indian summer and even on tighter circuits where its bulk meant it could be out-manoeuvred, sometimes it still prevailed by virtue of durability and sheer power.

Rudolf Caracciola (1901–1959) and SSKL in the wet, German Grand Prix, Nürburgring, 19 July, 1931.  Alfred Neubauer (1891–1980; racing manager of the Mercedes-Benz competition department 1926-1955) maintained Caracciola "...never really learned to drive but just felt it, the talent coming to him instinctively."    

Sometimes too it got lucky.  When the field assembled in 1931 for the Fünfter Großer Preis von Deutschland (fifth German Grand Prix) at the Nürburgring, even the factory acknowledged that at 1600 kg (3525 lb), the SSKLs, whatever their advantage in horsepower, stood little chance against the nimble Italian and French machines which weighed-in at some 200 KG (440 lb) less.  However, on the day there was heavy rain with most of race conducted on a soaked track and the twitchy Alfa Romeos, Maseratis and the especially skittery Bugattis proved less suited to the slippery surface than the truck-like but stable SSKL, the lead built up in the rain enough to secure victory even though the margin narrowed as the surface dried and a visible racing-line emerged.  Time and the competition had definitely caught up by 1932 however and it was no longer possible further to lighten the chassis or increase power so aerodynamics specialist Baron Reinhard von Koenig-Fachsenfeld (1899-1992) was called upon to design a streamlined body, the lines influenced both by his World War I (1914-1918 and then usually called the "World War") aeronautical experience and the "streamlined" racing cars which had been seen in the previous decade.  At the time, the country greatly was affected by economic depression which spread around the world after the 1929 Wall Street crash, compelling Mercedes-Benz to suspend the operations of its competitions department so the one-off "streamliner" was a private effort (though with some tacit factory assistance) financed by the driver (who borrowed some of the money from his mechanic!).

The streamlined SSKL crosses the finish line, Avus, 1932.

The driver was Manfred von Brauchitsch (1905-2003), nephew of Major General (later Generalfeldmarschall (Field Marshal)) Walther von Brauchitsch (1881–1948; Oberbefehlshaber (Commander-in-Chief) of OKH (Oberkommando des Heeres (the German army's high command) 1938-1941).  An imposing but ineffectual head of the army, Uncle Walther also borrowed money although rather more than loaned by his nephew's mechanic, the field marshal's funds coming from the state exchequer, "advanced" to him by Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).  Quickly Hitler learned the easy way of keeping his mostly aristocratic generals compliant was to loan them money, give them promotions, adorn them with medals and grant them estates in the lands he'd stolen during his many invasions.  His "loans" proved good investments.  Beyond his exploits on the circuits, Manfred von Brauchitsch's other footnote in the history of the Third Reich (1933-1945) is the letter sent on April Fools' Day 1936 to Uncle Walther (apparently as a courtesy between gentlemen) by Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 & Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna 1940-1945) claiming he given a "horse whipping" to the general's nephew because a remark the racing driver was alleged to have made about Frau von Schirach (the daughter of Hitler's court photographer!).  It does seem von Schirach did just that though it wasn't quite the honorable combat he'd claimed: in the usual Nazi manner he'd arrived at von Brauchitsch's apartment in the company of several thugs and, thus assisted, swung his leather whip.  Von Brauchitsch denied ever making the remarks.  Unlike the German treasury, the mechanic got his money back and that loan proved a good investment, coaxing from the SSKL a victory in its final fling.  Crafted in aluminum by Vetter in Cannstatt, the body was mounted on von Brauchitsch's race-car and proved its worth at the at the Avusrennen (Avus race) in May 1932; with drag reduced by a quarter, the top speed increased by some 12 mph (20 km/h) and the SSKL won its last major trophy on the unique circuit which rewarded straight-line speed like no other.  It was the last of the breed; subsequent grand prix cars would be pure racing machines with none of the compromises demanded for road-use.

Evolution of the front-engined Mercedes-Benz grand prix car, 1928-1954

1928 Mercedes-Benz SS.

As road cars, the Mercedes-Benz W06  S (1927-1928) & SS (1928-1930) borrowed unchanged what had long been the the standard German approach in many fields (foreign policy, military strategy, diplomacy, philosophy etc): robust engineering and brute force; sometimes this combination worked well, sometimes not.  Eschewing refinements in chassis engineering or body construction as practiced by the Italians or French, what the S & SS did was achieved mostly with power and the reliability for which German machinery was already renowned.  Although in tighter conditions often out-manoeuvred, on the faster circuits both were competitive and the toughness of their construction meant, especially on the rough surfaces then found on many road courses, they would outlast the nimble but fragile opposition.

1929 Mercedes-Benz SSK.

By the late 1920s it was obvious an easier path to higher performance than increasing power was to reduce the SS's (Super Sport) size and weight.  The former easily was achieved by reducing the wheelbase, creating a two-seat sports car still suitable for road and track, tighter dimensions and less bulk also reducing fuel consumption and tyre wear, both of which had plagued the big, supercharged cars.  Some engine tuning and the use of lighter body components achieved the objectives and the SSK was in its era a trophy winner in sports car events and on the grand prix circuits.  Confusingly, the "K" element in the name stood for kurz (short) and not kompressor (supercharger) as was applied to some other models although all SSKs used a supercharged, 7.1 litre (433 cubic inch) straight-six. 

1931 Mercedes-Benz SSKL.

The French, British and Italian competition however also were improving their machinery and by late 1930, on the racetracks,  the SSK was becoming something of a relic although it remained most desirable as a road car, demand quelled only by a very high price in what suddenly was a challenging economic climate.  Without the funds to create anything new and with the big engine having reached the end of its development potential, physics made obvious to the engineers more speed could be attained only through a reduction in mass so not only were body components removed or lightened where possible but the chassis and sub-frames were drilled to the point where the whole apparatus was said to resemble "a Swiss cheese".  The process was time consuming but effective because, cutting the SSK's 1600 KG heft to the SSKL's more svelte 1445 (3185), combined with the 300-odd HP which could be enjoyed for about a minute with the supercharger engaged, produced a Grand Prix winner which was competitive for a season longer than any had expected and one also took victory in the 1931 Mille Miglia.  Although it appeared in the press as early a 1932, the "SSKL" designation is retrospective, the factory's extant records listing the machines either as "SSK" or "SSK, model 1931".  No more than five were built and none survive (rumors of a frame "somewhere in Argentina" apparently an urban myth) although some SSK's were at various times "drilled out" to emulate the look and the appeal remains, a replica cobbled together from real and fabricated parts sold at auction in 2007 for over US$2 million; this was when a million dollars was still a lot of money.  

1932 Mercedes-Benz SSKL (die Gurke).

The one-off bodywork (hand beaten from aircraft-grade sheet aluminum) was fabricated for a race held at Berlin's unique Automobil-Verkehrs- und Übungsstraße (Avus; the "Automobile traffic and training road") which featured two straights each some 6 miles (10 km) in length, thus the interest in increasing top speed and while never given an official designation by the factory, the crowds dubbed it die Gurke (the cucumber).  The streamlined SSKL won the race and was the first Mercedes-Benz grand prix car to be called a Silberpfeil (silver arrow), the name coined by radio commentator Paul Laven (1902-1979) who was broadcasting trackside for Südwestdeutsche Rundfunkdienst AG (Southwest German Broadcasting Service); he was struck by the unusual appearance although the designer had been inspired by an aircraft fuselage rather than arrows or the vegetable of popular imagination.  The moniker was more flattering than the nickname Weiße Elefanten (white elephant) applied to S & SS which was a reference to their bulk and not a use of the phrase in its usual figurative sense.  The figurative sense came from the Kingdom of Siam (modern-day Thailand) where elephants were beasts of burden, put to work hauling logs in forests or carting other heavy roads but the rare white (albino) elephant was a sacred animal which could not be put to work.  However, the owner was compelled to feed and care for the unproductive creature and the upkeep of an elephant was not cheap; they have large appetites.  According to legend, if some courtier displeased the king, he could expect the present of a white elephant.  A “white elephant” is thus an unwanted possession that though a financial burden, one is “stuck with” and the term is applied the many expensive projects governments around the world seem unable to resist commissioning.

Avus circuit.  Unique in the world, it was the two long straights which determined die Gurke's emphasis on top speed.  Even the gearing was raised (ie a numerically lower differential ratio) because lower engine speeds were valued more than low-speed acceleration which was needed only once a lap.

The size of the S & SS was exaggerated by the unrelieved expanses of white paint (Germany's designated racing color) although despite what is sometimes claimed, Ettore Bugatti’s (1881–1947) famous quip “fastest trucks in the world” was his back-handed compliment not to the German cars but to W. O. Bentley’s (1888–1971) eponymous racers which he judged brutish compared to his svelte machines.  Die Gurke ended up silver only because such had been the rush to complete the build in time for the race, there was time to apply the white paint so it raced in a raw aluminum skin.  Remarkably, in full-race configuration, die Gurke was driven to Avus on public roads, a practice which in many places was tolerated as late as the 1960s.  Its job at Avus done, die Gurke was re-purposed for high-speed tyre testing (its attributes (robust, heavy and fast) ideal for the purpose) before "disappearing" during World War II.  Whether it was broken up for parts or metal re-cycling, spirted away somewhere or destroyed in a bombing raid, nobody knows although it's not impossible conventional bodywork at some point replaced the streamlined panels.  In 2019, Mercedes-Benz unveiled what it described as an "exact replica" of die Gurke, built on an original (1931) chassis.    

1934 Mercedes-Benz W25.

After building the replica Gurke, Mercedes-Benz for the first time subjected it to a wind-tunnel test, finding (broadly in line with expectations) its c_d (coefficient of drag) improved by about a third, recording 0.616 against a standard SSK's 0.914.  By comparison, the purpose-built W25 from 1934 delivered a 0.614 showing how effective Baron Koenig-Fachsenfeld's design had been although by today's standards, the numbers are not of shapes truly "slippery".  Although "pure" racing cars had for years existed, the W25 (Werknummer (works number) 25) was the one which set many elements is what would for a quarter-century in competition be the default template for most grand prix cars and its basic shape and configuration remains recognizable in the last front-engined car to win a Word Championship grand prix in 1960.  The W25 was made possible by generous funding from the new Nazi Party, "prestige projects" always of interest to the propaganda-minded party.  With budgets which dwarfed the competition, immediately the Mercedes-Benz and Auto Unions enjoyed success and the W25 won the newly inaugurated 1935 European Championship.  Ironically, the W25's most famous race was the 1935 German Grand Prix at the Nürburgring, won by the inspired Italian Tazio Nuvolari (1892–1953) in an out-dated and under-powered Alfa-Romeo P3, von Brauchitsch's powerful W25 shredding a rear tyre on the final lap.  However, the Auto Union's chassis design fundamentally was more farsighted; outstanding though the engine was, the W25's platform was, in many ways, eine bessere Gurke (a better cucumber) and because its limitations were inherent, the factory "sat out" most of the 1936 season to develop the W125.

1937 Mercedes-Benz W125.

Along with the dramatic, mid-engined,  V16 Auto Union Type C, the W125 was the most charismatic race car of the "golden age" of 1930s European circuit racing.  When tuned for use on the fastest circuits, the 5.7 litre (346 cubic inch) straight-eight generated over 640 HP and in grand prix racing that number would not be exceeded until the turbocharged engines (first seen in 1977) of the 1980s.  The W125 used a developed version of the W25's 3.4 (205) & 4.3 (262) straight-eights and the factory had assumed this soon would be out-performed by Auto Union's V16s but so successful did the big-bore eight prove the the Mercedes-Benz V16 project was aborted, meaning resources didn't need to be devoted to the body and chassis engineering which would have been required to accommodate the bigger, wider and heavier unit (something which is subsequent decades would doom a Maserati V12 and Porsche's Flat-16.  The W125 was the classic machine of the pre-war "big horsepower" era and if a car travelling at 100 mph (160 km/h) passed a W125 at standstill, the latter could accelerate and pass that car within a mile (1.6 km).

A W125 on the banked Nordschleife (northern ribbon (curve)) at Avus, 1937.  At Avus, the streamlined bodywork was fitted because a track which is 20 km (12 miles) in length but has only four curves puts an untypical premium on top-speed.  The banked turn was demolished in 1967 because increased traffic volumes meant an intersection was needed under the Funkturm (radio tower), tower and today only fragments of the original circuit remain although the lovely art deco race control tower still exists and was for a time used as restaurant.  Atop now sits a Mercedes-Benz three-pointed star rather than the swastika which flew in 1937. 

1938 Mercedes-Benz W154.

On the fastest circuits the streamlined versions of the W125s were geared to attain 330 km/h (205 mph) and 306 km/h (190 mph) often was attained in racing trim.  With streamlined bodywork, there was also the Rekordwagen built for straight-line speed record attempts and one set a mark of 432.7 km/h (268.9 mph), a public-road world speed record that stood until 2017.  Noting the speeds and aware the cars were already too fast for circuits which had been designed for, at most, velocities sometimes 100 km/h (50 mph) less, the governing body changed the rules, limiting the displacement for supercharged machines to 3.0 litres (183 cubic inch), imagining that would slow the pace.  Fast though the rule-makers were, the engineers were quicker still and it wasn't long before the V12 W154 was posting lap-times on a par with the W125 although they did knock a few km/h off the top speeds.  The rule change proved as ineffective in limiting speed as the earlier 750 KG formula which had spawned the W25 & W125.

1939 Mercedes-Benz W165.

An exquisite one-off, the factory built three W165s for the single purpose of contesting the 1939 Tripoli Grand Prix.  Remarkable as it may now sound, there used to be grand prix events in Libya, then a part of Italy's colonial empire.  Anguished at having for years watched the once dominant Alfa Romeos enjoy only the odd (though famous) victory as the German steamroller flattened all competition (something of a harbinger of the Wehrmacht's military successes in 1939-1940), the Italian authorities waited until the last moment before publishing the event's rules, stipulating the use of a voiturette (small car) with a maximum displacement of 1.5 litres  (92 cubic inch).  The rules were designed to suit the Alfa Romeo 158 (Alfetta) and Rome was confident the Germans would have no time to assemble such a machine.  However, knowing Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945), still resenting what happened at the Nürburgring in 1935, would not be best pleased were his Axis partner (and vassal) Benito Mussolini (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) to enjoy even this small victory, the factory scrambled and conjured up the V8-powered (a first for Mercedes-Benz) W165, the trio delivering a "trademark 1-2-3" finish in Tripoli.  As a consolation, with Mercedes-Benz busy building inverted V12s for the Luftwaffe's Messerschmitts, Heinkels and such, an Alfa Romeo won the 1940 Tripoli Grand Prix which would prove the city's last.      

 

1954 Mercedes Benz W196R Strómlinienwagen (literally "streamlined car" but translated usually as "Streamliner".

A curious mix of old (drum brakes, straight-eight engine and swing axles) and new (a desmodromic valve train, fuel injection and aerodynamics developed in a wind-tunnel with the help of engineers then banned from being involved in aviation), the intricacies beneath the skin variously bemused or delighted those who later would come to be called nerds but it was the sensuous curves which attracted most publicity.  Strange though it appeared, it was within the rules and clearly helped deliver stunning speed although the pace did expose some early frailty in road-holding (engineers have since concluded the thing was a generation ahead of tyre technology).  It was one of the prettiest grand prix cars of the post war years and the shape (sometimes called "type Monza", a reference to the Italian circuit with long straights so suited to it) would later much appeal to pop-artist Andy Warhol (1928–1987) who used it in a number of prints.

1954 Mercedes-Benz W196R.  In an indication of how progress accelerated after 1960, compare this W196R with (1) the W25 of 20 years earlier and (2) any grand prix car from 1974, 20 years later. 

However, although pleasing to the eye, the W196R Strómlinienwagen was challenging even for expert drivers and it really was a machine which deserved a de Dion rear suspension rather than the swing axles (on road cars the factory was still building a handful with these as late as 1981 and their fudge of semi-trailing rear arms (the "swing axle when you're not having a swing axle") lasted even longer).  Of more immediate concern to the drivers than any sudden transition to oversteer was that the aluminium skin meant they couldn't see the front wheels so, from their location in the cockpit, it was difficult to judge the position of the extremities, vital in a sport where margins can be fractions of a inch.  After the cars in 1954 returned to Stuttgart having clouted empty oil drums (those and bails of hay was how circuity safety was then done) during an unsuccessful outing to the British Grand Prix at Silverstone, a conventional body quickly was crafted and although visually unremarkable, the drivers found it easier to manage and henceforth, the Strómlinienwagen appeared only at Monza.  There was in 1954-1955 no constructor's championship but had there been the W196R would in both years have won and it delivered two successive world driver's championships for Juan Manuel Fangio (1911–1995).  Because of rule changes, the three victories by the W196R Strómlinienwagen remain the only ones in the Formula One World Championship (since 1950) by a car with enveloping bodywork.

Quadraphonic

Quadraphonic (pronounced kwod-ruh-fon-ik)

(1) Of, noting, or pertaining to the recording and reproduction of sound over four separate transmission or direct reproduction channels instead of the customary two of the stereo system.

(2) A quadraphonic recording.

(3) A class of enhanced stereophonic music equipment developed in the 1960s.

1969: An irregular formation of quadra, a variant (like quadru) from the older Latin form quadri- (four) + phonic from the Ancient Greek phonē (sound, voice).  All the Latin forms were related quattor (four) from the primitive Indo-European kwetwer (four).  Phonē was from the primitive Indo-European bha (to speak, tell, say) which was the source also of the Latin fari (to speak) and fama (talk, report).  Phonic, as an adjective in the sense of “pertaining to sound; acoustics" was used in English as early as 1793. Those for whom linguistic hygiene is a thing approved not at all of quadraphonic because it was a hybrid built from Latin and Greek.  They preferred either the generic surround sound which emerged later or the pure Latin lineage of quadrasonic (sonic from sonō (make a noise, sound)) which appeared as early as 1970 although it seems to have been invented as a marketing term rather than by disgruntled pedants.  Quadraphonic, quadrasonic and surround sound all refer to essentially the same thing: the reproduction of front-to-back sound distribution in addition to side-to-side stereo.  In live performances, this had been done for centuries and four-channel recording, though not mainstream, was by the 1950s, not uncommon.  Quadraphonic is and adjective but had been used as a noun; the (equally irregular) noun plural is quadraphonics.

Surround sound

Quadraphonic was an early attempt to mass-market surround sound.  It used four sound channels with four physical speakers intended to be positioned at the four corners of the listening space and each channel could reproduce a signal, in whole or in part, independent of the others.  It was briefly popular with manufacturers during the early 1970s, many of which attempted to position it as the successor to stereo as the default standard but consumers were never convinced and quadraphonic was a commercial failure, both because of technical issues and the multitude of implementations and incompatibilities between systems; many manufacturers built equipment to their own specifications and no standard was defined, a mistake not repeated a generation later with the CD (compact disc).  Nor was quadraphonic a bolt-on to existing equipment; it required new, more expensive hardware.

Quadraphonic audio reproduction from vinyl was patchy and manufacturers used different systems to work around the problems but few were successful and the physical wear of vinyl tended always to diminish the quality.  Tape systems also existed, capable of playing four or eight discrete channels and released in reel-to-reel and 8-track cartridge formats, the former more robust but never suited to the needs of mass-market consumers.  The rise of home theatre products in the late 1990s resurrected interest in multi-channel audio, now called “surround sound” and most often implemented in the six speaker 5.1 standard.  Modern electronics and the elimination of vinyl and tape as storage media allowed engineers to solve the problems which beset quadraphonic but there remain audiophiles who insist, under perfect conditions, quadraphonic remains the superior form of audio transmission for the human ear.

Highway Hi-Fi record player in 1956 Dodge.

First commercially available in 1965, the eight-track cartridge format (which would later become the evil henchman of quadraphonic) convinced manufacturers it was the next big thing and they rushed to mass-production and one genuine reason for the appeal was that the 8-track cartridge was the first device which was practical for use as in-car entertainment.  During the 1950s, the US car industry had offered the option of record players, neatly integrated into the dashboard and in the relatively compact space of a vehicle's interior, the sound quality could be surprisingly high.  Although not obviously designed with acoustic properties optimized for music, the combination of parallel flat surfaces, a low ceiling and much soft, sound absorbing material did much to compensate for the small size and range offered by the speakers.  However, although they worked well when sitting still in showroom or in certain vehicles, on the road things could be different.  The records (the same size as the classic 7 inch (180 mm) 45 rpm "singles") played by means of a stylus (usually called "the needle") which physically traced the grooves etched into the plastic disks rotating at 16.66 rpm which, combined with an etching technique called "ultra micro-grooving" meant the some 45 minutes of music were available, a considerable advance on the 4-5 minutes of the standard single.  The pressings were also thicker than other records, better to resist the high temperatures caused by heat-soak from the engine and the environment although, in places like Arizona, warping was soon reported.  To keep the stylus in the track, the units were fitted with a shock-absorbing, spring enclosure and a counterweighted needle arm.  Improbably, in testing, the system performed faultlessly even under the most adverse road conditions so the designers presented the product for corporate approval.  At that point there was a delay because the designers worked for the Colombia Broadcasting Corporation (CBS) which had affiliations with thousands of radio stations all over the country and no wish to cannibalize their own markets; if people could play records in their cars, the huge income stream CBS gained from advertising would be threatened as drivers tuned out.  The proposal was rejected.

Highway Hi-Fi record player in 1956 Plymouth.

Discouraged but not deterred, the engineers went to Detroit and demonstrated the players to Chrysler which had their test-drivers subject the test vehicles to pot-holes, railway tracks and rolling undulations.  The players again performed faultlessly and Chrysler, always looking for some novelty, placed an order for 18,000, a lucrative lure which convinced even CBS to authorize production, their enthusiasm made all the greater by the proprietary format of the disks which meant CBS would be the exclusive source.  So, late in 1956, Chrysler announced the option of "Highway Hi-Fi", a factory-installed record player mounted under the car's dashboard at a cost of (US$200 (some US$1750 in 2023 terms)).  Highway Hi-Fi came with six disks, the content of which reflected the reactionary tastes of CBS executives and their desire to ensure people still got their popular music from radio stations but the market response was positive, Chrysler selling almost 4000 of the things in their first year, the early adopters adopting with their usual alacrity.

The second generation of players used standard 45 rpm singles: Austin A55 Farina (left) and George Harrison's (1943–2001) Jaguar E-Type S1 (right); all four Beatles had the players fitted in their cars and lead guitarist Harrison is pictured here stocking his 14-stack array.  The lady on the left presumably listened to different music than the Beatle on the right (although their in-car hardware was identical) but tastes can't always be predicted according to stereotype; although he disapproved of most modern music, Rudolf Hess (1894–1987; Nazi deputy Führer 1933-1941) told the governor of Spandau prison (where he spent 40 of his 46 years in captivity) he enjoyed The Beatles because their tunes "were melodic".  

At that point, problems surfaced.  Tested exclusively in softly-sprung, luxury cars on CBS's and Chrysler's executive fleets, the Highway Hi-Fi had to some extent been isolated from the vicissitudes of the road but when fitted to cheaper models with nothing like the same degree of isolation, the styluses indeed jumped around and complaints flowed, something not helped by dealers and mechanics not being trained in their maintenance; even to audio shops the unique mechanism was a mystery.  Word spread, sales collapsed and quietly the the option was withdrawn in 1957.  The idea however didn't die and by the early 1960s, others had entered the field and solved most of the problems, disks now upside-down which made maintaining contact simpler and now standard 45 rpm records could be used, meaning unlimited content and the inherent limitation of the 4 minute playing time was overcome with the use of a 14-disk stacker, anticipating the approach taken with CDs three decades later.  Chrysler tried again by the market was now wary and the option was again soon dropped.

1966 Ford Mustang with factory-fitted 8-track player.

Clearly though, there was demand for in-car entertainment, the content of which was not dictated by radio station programme directors and for many there were the additional attractions of not having to endure listening either to advertising or DJs, as inane then as now.  It was obvious to all tape offered possibilities but although magnetic tape recorders had appeared as early as 1930s, they were bulky, fragile complicated and expensive, all factors which mitigated against their use as a consumer product fitted to a car.  Attention was thus devoted to reducing size and complexity so the tape could be installed in a removable cartridge and by 1963, a consortium including, inter alia, Lear, RCA, Ford & Ampex had perfected 8-track tape which was small, simple, durable and able to store over an hour of music.  Indeed, so good was the standard of reproduction that to take advantage of it, it had to be connected to high quality speakers with wiring just as good, something which limited the initial adoption to manufacturers such as Rolls-Royce and Cadillac or the more expensive ranges of others although Ford's supporting gesture late in 1965 of offering the option on all models was soon emulated.  Economies of scale soon worked its usual wonders and the 8-track player became an industry standard, available even in cheaper models and as an after-market accessory, some speculating the format might replace LP records in the home.

Lindsay Lohan's A Little More Personal (Raw) as it would have appeared if released in the 8-Track format.

That never happened although the home units were widely available and by the late 1960s, the 8-track was a big seller for all purposes where portability was needed.  It maintained this position until the early 1970s when, with remarkable suddenness, it was supplanted the the cassette, a design dating from 1962 which had been smaller and cheaper but also inferior in sound delivery and without the broad content offered by the 8-track supply system.  That all changed by 1970 and from that point the 8-track was in decline, reduced to a niche by late in the decade, the CD in the 1980s the final nail in the coffin although it did for a while retain an allure, Jensen specifying an expensive Lear 8-track for the Interceptor SP in 1971, despite consumer reports at the time confirming cassettes were now a better choice.  The market preferring the cheaper and conveniently smaller cassette tapes meant warehouses were soon full of 8-track players and buyers were scarce.  In Australia, GMH (General Motor Holden) by 1975 had nearly a thousand in the inventory which also bulged with 600-odd Monaro body-shells, neither of which were attracting customers.  Fortunately, GMH was well-acquainted with the concept of the "parts-bin special" whereby old, unsaleable items are bundled together and sold at what appears a discount, based for advertising purposes on a book-value retail price there’s no longer any chance of realizing.

1976 Holden HX LE

Thus created was the high-priced, limited edition Holden LE (not badged as a Monaro although it so obviously looked like one that they've never been known as anything else), in "LE Red" (metallic crimson) with gold pin-striping, Polycast "Honeycomb" wheels, fake (plastic) burl walnut trim, deep cut-pile (polyester) carpet and crushed velour (polyester) upholstery with plaid inserts over vinyl surrounds in matching shades; in the 1970s, this was tasteful.  Not exactly suited to the image of luxury were the front and rear spoilers but they too were sitting unloved in the warehouse so they became part of the package and, this being the 1970s, rear-seat occupants got their own cigar lighter, conveniently located above the central ashtray.  Not designed for the purpose, the eight-track cartridge player crudely was bolted to the console but the audio quality was good and five-hundred and eighty LEs were made, GMH pleasantly surprised at how quickly they sold.  When new, they listed at Aus$11,500, a pleasingly profitable premium of some 35% above the unwanted vehicle on which it was based.  These days, examples are advertised for sale for (Aus$) six-figure sums but those who now buy a LE do so for reasons other than specific-performance.  Although of compact size (in US terms) and fitted with a 308 cubic inch (5.0 litre) V8, it could achieve barely 110 mph (175 km/h), acceleration was lethargic by earlier and (much) later standards yet fuel consumption was very high; slow and thirsty the price to be paid for the early implementations of the emission control devices bolted to engines designed during more toxic times.

1976 Holden HX LE Polycast "Honeycomb" wheel (14 x 7").

The Polycast process used a conventional steel wheel with a decorative face of molded polyurethane, attached with mechanical fasteners or bonded using adhesives (in some, both methods were applied) and although some snobs still call them "fake alloy" wheels, legitimately, they're a category of their own.  Because the rubbery, molded plastic fulfilled no structural purpose, designers were able to create intricate shapes which would then have been too delicate or complex to render (at an acceptable cost) in any sort of metal.  By consensus, some of the Ploycast wheels were among the best looking of the decade and, unstressed, they were strong, durable and long-lasting while the manufacturers liked them because the tooling and production costs were much lower than for aluminium or magnesium-alloy.  Another benefit was, being purely decorative (essentially a permanently attached wheelcover), their use faced no regulatory barriers; US safety rules were even then strict and Citroën at the time didn't both seeking approval for the more exotic "resin" wheels offered in Europe on the SM).

Aftermath of the pace car crash, Indianapolis 500, 29 May 1971; dozens were injured but there were no fatalities, despite impact with the well-populated camera stand being estimated at 60 mph (100 km/h).

The Holden LE's wheels came straight from the Pontiac parts bin in the US where they'd first appeared on the 1971 Firebird Trans-Am.  The concept proved popular with manufacturers and a set of Motor Wheels' "Exiter" (14" x 7", part number 36830 and advertised also as "Exciter") was fitted to the Dodge Challenger Pace car which crashed during the 1971 Indianapolis 500.  The crash was unrelated to the wheels, the driver (one of the Dodge dealers providing the pace car fleet) blaming the incident on somebody moving the traffic cone he'd used in practice as his pit-lane braking marker.    Motor Wheel's advertising copy: “What wheel can survive this beating?” and “...the new wheel too tough for the 'mean machine'” predated the crash at Indianapolis and was intended to emphasise the strength of the method of construction.

Twenty years on, the “parts bin special” idea was a part of local story-telling.  Although most doubt the tale, it's commonly recounted the 85 HSV VS GTS-R Commodores Holden built in 1996 were all finished in the same shade of yellow because of a cancelled order for that number of cars in "taxi spec", the Victorian government having mandated that color for the state's cabs.  While a pleasing industry myth, most suspect it's one of those coincidences and the government's announcement came after the bodies for the GTS-R had already been painted.  Being "taxi yellow" doesn't appear to have deterred demand and examples now sell for well into six figures (in Aus$).      

1971 Holden HQ Monaro LS 350

The overwrought and bling-laden Holden LE typified the tendency during the 1970s and of US manufacturers and their colonial off-shoots to take an elegant design and, with a heavy-handed re-style, distort it into something ugly.  A preview of the later “malaise era” (so named in the US for many reasons), it was rare for a facelift to improve the original.  The HQ Holden (1971-1974) was admired for an delicacy of line and fine detailing; what followed over three subsequent generations lacked that restraint although to be fair, while the last of the series (HZ, 1977-1980) ascetically wasn't as pleasing as the first, dynamically, it was much-improved.   

1973 Ford Falcon XA GT Hardtop (RPO83).

In the era of the LE, Ford Australia had it's own problem with unwanted two-door bodyshells.  Released too late to take advantage of what proved a market fad, Ford’s Falcon Hardtops (XA; 1972-1973, XB; 1973-1976 & XC; 1976-1979) never enjoyed the success of Holden’s Monaro (1968-1976), Chrysler’s Valiant Charger (1971-1978) or even that of Ford’s own, earlier Falcon Hardtop (XM; 1964-1965 & XP; 1965-1966).  The public’s increasing and unpredicted uninterest in the style meant that by 1976, like Holden, Ford had languishing in unwanted in their hands hundreds of body-shells for the big (in Australian terms although in the US they would have been classed “compacts”) coupés.  When released in 1972 Ford’s expectation was it would every year sell more than 10,000 Hardtops but that proved wildly optimistic and not even discounting and some “special editions” did much to stimulate demand.  By 1977 sales had dropped to a depressing 913 and with over 500 bodies in stock, the projection no more than 100 would attract buyers meant a surplus of 400; an embarrassing mistake.

Edsel Ford II with Falcon Cobra #001, publicity shot, Ford Australia's Head Office, Campbellfield, Victoria.  The badge below the Cobra decal reads 5.8; Australia switched to the metric system in 1973 but because of the nature of the machines, almost always the V8s are described either as 302 (4.9) or 351 (5.8), cubic inches being a muscle car motif. 

Scrapping them all had been discussed but in Australia at the time was Edsel Ford II (b 1948), great-grandson of Henry Ford (1863-1947), grandson of Edsel Ford (1893–1943) and the only son of Henry Ford II (1917–1987).  The scion had been sent to southern outpost to learn the family business and been appointed assistant managing director of Ford Australia; his solution profitably to shift the surplus hardtops was hardly original but, like many sequels, it worked.  What Edsel Ford suggested was to use the same approach which in 1976 had been such a success when applied in the US to the Mustang II (1973-1978): Create a dress-up package with the motifs of the original Shelby Mustangs (1965-1968), the most distinctive of which were the pair of broad, blue stripes running the vehicle’s full length.  In truth, the stripes had been merely an option on the early Shelby Mustangs but so emblematic of the breed did they become it’s now rare to see one un-striped.  The blinged-up Mustang IIs had been dubbed “Cobra II” and although mechanically unchanged, proved very popular.  One (unverified) story which is part of industry folklore claims the American’s suggestion was initially rejected by local management and discarded before a letter arrived from Ford’s Detroit head office telling the colonials that if Edsel Ford II wanted a Falcon Cobra with stripes, it must be done.  As Edsel's father once told a Lee Iacocca (1924–2019) who seemed to be getting ideas above his station: "Don't forget my name is on the building". 

Falcon Cobra #31.  The rear-facing bonnet (hood) scoop was the most obvious visual clue identifying the Option 97 (#002-031) cars although the after market responded and it became possible to buy replica scoops as well as the decals and plaques for those who wanted their own "Cobra look".

The Australian cars thus came to be “Cobra” and as well as providing a path to monetizing what had come to be seen as dead stock, the cars would also be a platform with which Ford could homologate some parts for use in racing.  The latter task was easy because in November 1977 Ford had built 13 “special order” XC Hardtops which conformed with the “evolution” rules of the Confederation of Australian Motor Sport (CAMS, then the regulatory body) for homologating parts for Group C touring car events.  Cognizant of the furore which had erupted in 1972 when high-output engines were homologated in road cars, the changes were mostly about durability and included enlarged rear wheel wells to accommodate wider wheels and tyres, a reverse hood (bonnet) scoop which drew desirable cool-air from the low-pressure area at the base of the windscreen, twin electric fans (switchable from the cockpit) which replaced the power-sapping engine-driven fan, a front tower brace (K-brace) which stiffened the body structure, an idler arm brace and front and rear spoilers.

Falcon Cobra #094 which was one of the "fully optioned" of the Option 96 build (#081-200 including the 351 V8, air-conditioning, power steering & power windows).

A prototype Falcon Cobra was built in April 1978 with production beginning the following July.  Unusually, all were originally painted Bold Blue before the areas which would become the stripes and the sill & wheel-arch highlights was masked with a coating of Sno White was painted over the top (thin Olympic (Blaze) Blue accent stripes separated the colors and “Cobra” decals were fitted to the sides and rear).  Each of the 400 built was fitted with a sequentially numbered plaque (001 to 400) on the dash and the production breakdown was:

#001: Created for promotional use, it was allocated for the photo-sessions from which came the images used in the first brochures (351 automatic).

#002-031: The Option 97 run which contained the parts and modifications intended for competition and produced in conformity with CAMS’s “evolution” rules (351 manual).

#032-041: 351 manual with air-conditioning (A/C) & power steering (P/S).

#042-080: 351 manual with A/C, P/S & power windows (P/W).

#081-200: 351 automatic with A/C, P/S & P/W.

#201-300: 302 manual.

#301-360 (except 351): 302 automatic with A/C & P/S.

#351: 351 manual.

#361-400: 302 automatic with A/C, P/S & P/W.

Moffat Ford Dealers team cars in the Hardie-Ferodo 1000 at Bathurst, finishing 1-2 in 1977 (left) and on the opening lap in 1978 (right).  In 1978, the cars (actually 1976 XB models modified to resemble XCs) matched their 1977 qualifying pace by starting second & third on the grid but in the race both recorded a DNF (did not finish). 

The Option 97 run (#002-031) included the modifications fitted to the 13 cars built in November 1997 but also included was engine & transmission oil coolers, a tramp rod (fitted only to the left-side because most racing in Australia is on anti-clockwise circuits and most turns thus to the left) and a special front spoiler which directed cooling air to the front brakes.  Visually, the Option 97 run was differentiated from the rest by the (functional) bonnet scoop and a pair of Scheel front bucket seats (part number KBA90018) in black corduroy cloth. Collectively, the 370 Option 96 and 30 Option 97 made up the 400 SVP (Special Value Pack) that was the Falcon Cobra.  The Cobra’s blue & white livery appeared on the race tracks in 1978 but the best known (the pair run by Allan Moffat's (v 1939) “Moffat Ford Dealers” team were actually modified XB Hardtops built in 1976 and the same vehicles which had completed the photogenic 1-2 at Bathurst in 1977.