Brat

Brat (pronounced brat)

(1) A child, especially one is ill-mannered, unruly, annoying, spoiled or impolite etc (usually used either playfully or in contempt or irritation, often in the phrase “spoiled brat”.

(2) As “military brat”, “army brat” etc, a child with one or more parent serving in the military; most associated with those moving between military bases on a short-duration basis; the derived form is “diplomatic brat” (child living with parents serving in overseas missions).

(3) In the BDSM (bondage/discipline, dominance/submission, sadism/masochism) community, a submissive partner who is disobedient and unruly (ie a role reversal: to act in a bratty manner as the submissive, the comparative being “more bratty”, the superlative “most bratty”).

(4) In mining, a thin bed of coal mixed with pyrites or carbonate of lime.

(5) A rough makeshift cloak or ragged garment (a now rare dialectal form).

(6) An apron fashioned from a coarse cloth, used to protect the clothing (a bib) (a now obsolete Scots dialect word).

(7) A turbot or flatfish.

(8) The young of an animal (obsolete).

(9) A clipping of bratwurst, from the German Bratwurst (a type of sausage) noted since 1904, from the Middle High German brātwurst, from the Old High German, the construct being Brāt (lean meat, finely shredded calf or swine meat) + wurst (sausage).

(10) As a 2024 neologism (technically a re-purposing), the qualities associated with a confident and assertive woman (along the lines of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor).

1500–1520: Thought to be a transferred use (as slang for “a beggar's child”) of the early Middle English brat (cloak of coarse cloth, rag), from the Old English bratt (cloak) of Celtic origin and related to the Old Irish brat (mantle, cloak; cloth used to cover the body).  The origin of the early Modern English slag use meaning “beggar's child” is uncertain.  It may have been an allusion, either to the contemporary use meaning “young of an animal” or to the shabby clothing such a child would have worn", the alternative theory being some link with the Scots bratchet (bitch, hound).  The early sense development (of children) may have included the fork of the notion of “an unplanned or unwanted baby” (as opposed to a “bastard” (in the technical rather than behavioral sense)) had by a married couple.  The “Hollywood Brat Pack” was a term from the mid-1980s referring to a grouping of certain actors and modeled on the 1950s “Rat Pack”.  The slang form “brattery” (a nursery for children) sounds TicTokish but actually dates from 1788 while the generalized idea of “spoiled and juvenile” became common in the 1930s.  The unrelated use of bratty (plural bratties) is from Raj-era Indian English where it describes a cake of dried cow dung, used for fuel.  Brat is a noun, verb & adjective, brattishness & brattiness are nouns, bratting & bratted are verbs, brattish & bratty are adjectives and brattily is an adverb; the noun plural is brats.

LBJ, the "Chicken Tax" and the Subaru BRAT

Subaru Brat, advertising in motion (US).

The Subaru BRAT was (depending on linguistic practice) (1) a coupé utility, (2) a compact pick-up or (3) a small four wheel drive (4WD) ute (utility).  The name was an acronym (Bi-drive Recreational All-terrain Transporter), the novel idea of “bi-drive” (4WD) being the notion of both axles being driven, something dictated by the need to form the acronym.  “Bi-Drive Recreational All-Terrain Transporter” certainly was more imaginative (if opportunistic) than other uses of BRAT as an acronym which have included: ”Behaviour Research And Therapy” (an academic journal), “Bananas, Rice, Applesauce and Toast” (historically a diet recommended for those with certain stomach disorders), “Brush Rapid Attack Truck” (a fire-fighting vehicle), “Basenji Rescue and Transport” (a dog rescue organization), “Behavioral Risk Assessment Tool” (used in HIV/AIDS monitoring), Beautiful, Rich and Talented (self-explanatory), the “Bureau de Recherche en Aménagement du Territoire” (the Belgium Office of Research in Land Management (in the French)), “Beyond Line-Of-Sight Reporting and Tracking” (a US Army protocol for managing targets not in visual range) and “Battle-Management Requirements Analysis Tool” (a widely used military check-list, later interpolated into a BMS (Battle Management System).

Ronald Reagan on his Santa Barbara ranch with Subaru BRAT.  Like many owners who used their BRATs as pick-up trucks, President Reagan had the jump seats removed.

Built on the platform of the Leone (1971-1994) and known in some markets also as the MV Pickup, Brumby & Shifter, the BRAT was variously available between 1978-1994 and was never sold in the JDM (Japanese domestic market) although many have been “reverse imported” from Australia and the US and the things now have a cult following in Tokyo.  The most famous BRAT owner was probably Ronald Reagan (1911-2004; US president 1981-1989) who kept a 1978 model on his Californian ranch until 1988, presenting something of a challenge for his Secret Service detail, many of whom didn’t know how to drive a stick-shift (manual transmission).  That though would have been less frightening than the experience of many taken for a drive by Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) in the Amphicar 770 (1961-1965) he kept at his Texas ranch.  LBJ suddenly would turn off the path, driving straight into the waters of the dam, having neglected to tell his passengers of the 770’s amphibious capabilities.

Of physics.  Those familiar Sir Isaac Newton's (1642–1727) First Law of Motion (known also as the Law of Inertia: "An object at rest will remain at rest, and an object in motion will continue in motion with the same speed and in the same direction unless acted upon by an unbalanced external force") can ponder the possibilities.

The Subaru BRAT is remembered also as a “Chicken Tax car”.  Tax regimes have a long history of influencing or dictating automotive design, the Japanese system of displacement-based taxation responsible for the entire market segment of “Kei cars” (a clipping of kei-jidōsha (軽自動車) (light automobile), the best known of which have been produced with 360, 600 & 660 cm3 (22, 37 & 40 cubic inch) engines in an astonishing range of configurations ranging from micro city cars to roadsters and 4WD dump trucks.  In Europe too, the post-war fiscal threshold resulted in a wealth of manufacturers (Mercedes-Benz, Jaguar, BMW, Ford, Maserati, Opel et al) offering several generations of 2.8 litre (171 cubic inch) sixes while the that imposed by the Italian government saw special runs of certain 2.0 litre (122 cubic inch) fours, sixes & even V8s.  The US government’s “Chicken Tax” (a part of the “Chicken War”) was different in that it was a 25% tariff imposed in 1963 by the Johnson administration on potato starch, dextrin, brandy and light trucks; it was a response to the impost of a similar tariffs by France and the FRG (Federal Republic of Germany, the old West Germany) on chicken meat imported from the US.

Subaru BRAT in use.

The post-war development in the US of large scale, intensive chicken farming had both vastly expanded production of the meat and radically reduced the unit cost of production which was good but because supply quickly exceeded the demand capacity of the domestic market, the surplus was exported, having the effect in Europe of transforming chicken from a high-priced delicacy to a staple consumer protein; by 1961, imported US chicken had taken some 50% of the European market.  This was at a time when international trade operated under the General Agreement on Tariffs and Trade (the GATT (1947)) and there was nothing like the codified dispute resolution mechanism which exists in the rules of the successor World Trade Organization (the WTO (1995)) and the farming lobbies in Germany, France and the Netherlands accused the US producers of “dumping” (ie selling at below the cost of production) with the French government objecting that the female hormones US farmers used to stimulate growth were a risk to public health, not only to those who ate the flesh but to all because nature of the substances was such that a residue enter the water supply.  The use of the female hormones in agriculture does remains a matter of concern, some researchers linking it to phenomena noted in the last six decades including the startling reduction in the human male's sperm count, the shrinking in size of the penises of alligators living in close proximity to urban human habitation and early-onset puberty in girls.

Subaru BRAT Advertising (US).

Eventually, the tariffs on potato starch, dextrin and brandy were lifted but the protection for the US truck producers remained, triggering a range of inventive “work-arounds” concocted between various engineering and legal offices, most of which involved turning two-seater trucks & vans into vehicles which technically could quality as four-seaters, a configuration which lasted sometimes only until the things reached a warehouse where the fittings could be removed, something which would cost the Ford Motor Company (one of the corporations the tax had been imposed to protect) over US$1 billion in penalties, their tactics in importing the Transit Connect light truck from Turkey (now the Republic of Türkiye) just too blatant.  In New Zealand, in the mid 1970s, the government found the “work-arounds” working the other way.  There, changes had been implemented to make the purchase of two seater light vans more attractive for businesses so almost instantly, up sprang a cottage industry of assembling four-door station wagons with no rear seat which, upon sale, returned to the workshop to have a seat fitted.  Modern capitalism has always been imaginative.

Subaru "Passing Lamp" on Leone 1600 GL station wagon (optional on BRATs, 1980-1982).

In Fuji Heavy Industries’ (then Subaru’s parent corporation) Ebisu boardroom, the challenge of what probably was described as the “Chicken Tax Incident” was met by adding to the BRAT two (the frame welded to the cargo bed) plastic, rear-facing jump seats, thereby qualifying the vehicle as a “passenger car” subject in the US only to a 2.5 and not a 25% import tax.  Such a “feature” probably seems strange in the regulatory environment of the 2020s but there was a time when there was more freedom in the air.  Subaru’s US operation decided the BRAT’s “outdoor bucket seats” made it an “open tourer” and slanted the advertising thus, the model enjoying much success although the additional seating wasn’t available for its final season in the US, the BRAT withdrawn after 1987.  Another nifty feature available on the BRAT between 1980-1982 was the “Passing Lamp” (renamed “Center Lamp” in 1982 although owners liked “Third Eye” or “Cyclops”), designed to suit those who had adopted the recommended European practice of flashing the headlights (on high beam) for a second prior to overtaking.  The BRAT was not all that powerful so passing opportunities were perhaps not frequent but the “passing lamp” was there to be used if ever an even slower car was encountered.  The retractable lamp was of course a complicated solution to a simple problem given most folk so inclined just flash the headlights but it was the sort of fitting with great appeal to men who admire intricacy for its own sake.

Brat: Charli XCX's Summer 2024 album

Charli XCX, BRIT Awards, O2 Arena,  London, February 2016; the "BRITs" are the British Phonographic Industry's annual popular music awards.

“Brat” has been chosen by the Collins English Dictionary as its 2024 Word of the Year (WotY), an acknowledgement of the popular acclaim which greeted the word’s re-purposing by English singer-songwriter Charli XCX (the stage-name of Charlotte Emma Aitchison (b 1992)) who used it as the title for her summer 2024 album.  The star herself revealed her stage name is pronounced chahr-lee ex-cee-ex; it has no connection with Roman numerals and XCX is anyway not a standard Roman number.  XC is “90” (C minus X (100-10)) and CX is “110” (C plus X (100 +10)) but XCX presumably could be used as a code for “100” should the need arise, on the model of something like the “May 35^th” reference Chinese Internet users used to use in an attempt to circumvent the CCP's (Chinese Communist Party) "Great Firewall of China" when speaking of the “Tiananmen Square Incident” of 4 June 1989.  In 2015, Ms XCX revealed “XCX” was an element of her MSN screen name (CharliXCX92) when young (it stood for “kiss Charli kiss”) and she used it on some of the early promotion material for her music.

Charli XCX with Brat album (vinyl pressing edition) packaging in "brat green".

According to Collins, the word “resonated with people globally”.  The dictionary had of course long had an entry for the word something in the vein of: “someone, especially a child, who behaves badly or annoys you”, but now it has added “characterized by a confident, independent, and hedonistic attitude”.  In popular culture, the use spiked in the wake of the album's released but it may be “brat” in this sense endures if the appeal is maintained, otherwise it will become unfashionable and fade from use, becoming a “stranded word”, trapped in the time of its historic origin.  So, either it enters the vernacular or by 2025 it will be regarded as “so 2024”.  The lexicographers at Collins seem optimistic about its future, saying in the WotY press release that “brat summer has established itself as an aesthetic and a way of life”.

Lindsay Lohan in Jil Sander (b 1943) "brat green" gown, Disney Legends Awards ceremony, Anaheim, Los Angeles, October 2024.  For anyone wanting to describe a yellowish-green color with a word which has the virtues of (1) being hard to pronounce, (2) harder to spell and (3) likely to baffle most of one’s interlocutors, there’s “smaragdine” (pronounced smuh-rag-din), from the Latin smaragdinus, from smaragdus (emerald), from the Ancient Greek σμάραγδινος (smáragdinos), from σμάραγδος (smáragdos).

The “kryptonite green” used for Brat’s album’s packaging seems also to have encouraged the use in fashion of various hues of “lurid green” (the particular shade used by Ms XCX already dubbed “brat green” although some which have appeared on the catwalks seem more of a chartreuse) and an online “brat generator” allowed users replicate the cover with their own choice of words.  The singer was quite helpful in fleshing out the parameters of the aesthetic, emphasizing it didn’t revolve around a goth-like “uniform” and nor was it gender-specific or socially restricted.  In an interview with the BBC, Ms XCX explained the brat thing was a spectrum condition extending from “luxury” to “trashy” and was a thing of attitude rather than accessories: “A pack of cigs, a Bic lighter, and a strappy white top with no bra.  That’s kind of all you need.”  Although gender-neutral, popular use does seem to put the re-purposed “brat” in the tradition of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor, best understood as “the qualities associated with a confident and assertive woman”.  In its semantic change, “brat” has joined some other historically negative words & phrases (“bitch”, “bogan”, the infamous “N-word” et al) which have been “reclaimed” by those at whom the slur was once aimed, a tactic which not only creates or reinforces group identity but also weaponizes what used to be an insult so it can be used to return fire.

Lapidify

Lapidify (pronounced luh-pid-uh-fahy)

(1) To convert into stone or stony material; to petrify.

(2) To transform a material into something stony.

(3) Figuratively, to cause to become permanent; to solidify.

1620s: From the French lapidifier, from the Medieval Latin lapidificāre, the construct being the Latin lapis (stone) + -ify.  The origin of the Latin lapis is uncertain but there may be a link with the Ancient Greek λέπας (lépas) (bare rock, crag), which was from either the primitive Indo-European lep- (to peel) or a Mediterranean substrate language, most etymologists tending to favor the latter.  The -ify suffix was from the Middle English -ifien, from the Old French -ifier, from the Latin -ificare, from -ficus, from facio, (“make” or “do”).  It was used to produce verbs meaning “to make”; the alternative form was -fy.  The literal synonym in geology is petrify but also used (in various contexts) are set, harden, clarify, solidify, calcify, mineralize & fossilize.  Lapidify, lapidifies, lapidifying & lapidified are verbs, lapidification is a noun and lapidific & lapidifical are adjectives; the noun plural is lapidifications.

Medusa

In Greek mythology, Medusa (from the Ancient Greek Μέδουσα (Médousa), from μέδω (médō) (rule over)) was the youngest of the three Gorgon sisters and among them, the sole mortal.  In the popular imagination it seems to be believed than only the gaze of Medusa had the power to turn men to stone but her sisters Stheno & Euryale also possessed the gift.  The three were the daughters of Phorcys & Ceto who lived in the far west and the heads of the girls were entwined with writhing snakes and their necks protected with the scales of dragons while they had huge, boar-like tusks, hands of bronze and golden wings.  That alone would have made dating a challenge but anyone who had the misfortune to encounter them was turned instantly to stone.  Only Poseidon (god of the sea and one of the Olympians, the son of Cronus & Rhea) didn’t fear their glance because he had coupled with Medusa and fathered a child (in some tales the ghastly Cyclops Polyphemus which wasn’t encouraging but the other Cyclops were about as disagreeable.

Bust of Medusa in marble (1636) by Gianlorenzo Bernini (1598-1680), Museos Capitolinos. Palazzo dei Conservatori, Rome, Italy (left) and Lindsay Lohan in Medusa mode, Confessions of a Teenage Drama Queen (2004) (right).

Born in great secrecy, Perseus was the son of Zeus & Danae but one day, Danae’s father Acrisius heard the baby’s cry and, enraged that Zeus had seduced his daughter, had mother & child sealed in a wooden chest and cast into the sea; it washed up on the shores of the island of Seriphos, the pair rescued by the fisherman Dictys, brother of the ruling tyrant Polydectes.  When Perseus grew, he was one day one of those at one of Polydectes' banquets and when the guests were asked what gift they would offer their host, all except Perseus suggested horses.  He instead offered to bring to the table the severed head of Medusa.  It’s not clear if this was intended as a serious suggestion (wine may have been involved) but the tyrant insisted, saying that otherwise he would take Danae by force.  Embarking on this unpromising quest Perseus was helped by Hermes & Athena who took him to the Graeae; they showed him the way to the nymphs who lent him winged sandals, a kibisis (the backpack of the gods) and the helmet of Hades which rendered the wearer invisible.  Hermes armed him with the harpe, a sickle made of adamant.

Thus equipped, Perseus and Athena began the hunt for the Gorgons.  Of the three sisters, only Medusa was mortal so the project of decapitation had at least some theoretical prospect of success.  The far west was a bleak and uninviting place to which few travelled and they had little trouble in finding their lair, outside which they lay in wait until the family slept.  After midnight, when Medusa had fallen into a deep slumber, Perseus rose into the air on the nymphs’ winged sandals, and, while Athena held a shield of polished bronze over Medusa so it acted as a mirror, protecting them from her gaze, Perseus wielded his harpe, in one stroke striking head from shoulders.  Instantly, from the bloodied neck sprang Pegasus the winged horse and Chrysaor the giant.  Perseus stashed the severed head in the kibisis and quickly alit for home, pursued by a vengeful Stheno & Euryale but, concealed by the helmet’s cloak of invisibility, he evaded them.  Arriving in Seriphos, he became enraged after discovering Polydectes had attempted to rape Danae who had been compelled to seek refuge at the altars of the gods.  Perseus took Medusa’s head from the backpack and held the visage before Polydectes, lapidifying him in an instant, declaring his rescuer Dictys was now the island’s ruler.  The invaluable accessories he returned to the Nymphs while Athena set the head of Medusa in the middle of her shield, meaning she now possessed the power of lapidification.

Cyclops

Cyclops (pronounced sahy-klops)

(1) In Greek Mythology, a member of a family of giants having a single round eye in the middle of the forehead.  They forged thunderbolts for Zeus, built the walls of Mycenae and were encountered by Odysseus in The Odyssey.

(2) A freshwater copepod of the genus Cyclops, having a median eye in the front of the head (used with lower-case).

(3) A nickname (the literal translation of Antigonos ho Monophthalmos (382-301 BC) (Ἀντίγονος ὁ Μονόφθαλμος) being “Antigonus the one-eyed”) for Antigononso, a Macedonian general under Alexander the Great.

(4) A slang term for the brief (1940s-1950s) fashion for cars having a third, central headlamp.

1510s: From the Latin Cyclōps, from the Ancient Greek Kýklōps (round-eye), the construct being kýklo(s) (a circle, round) + ṓps (eye); the similar Latin construction was kuklos (circle; circular body) + ōps (eye).  The Greek and Latin forms for “round” were both from the primitive Indo-European root kwel (revolve, move around) while the words meaning “eye” were from the primitive Indo-European root okw (“to see”).  Among classics scholars, there is a faction which suggests the word is derived from an older source which originally meant “sheep thief.”  Both etymologies describe the Cyclopes suspiciously well and it’s not impossible the very name of the Cyclopes may have influenced and even distorted their original portrayal.

The adjectives cyclopean & cyclopic (of or characteristic of the legendary Cyclopes of Greek mythology) were from the 1640s and came to be applied in architecture and engineering to designs with a centrally located lamp or light although it was for a time in the nineteenth century used also to refer to vast or fabled gigantic structures of ancient masonry, irregular or unhewn, associated with the legends of the works created by the Thracian race of giants.  The plural form of cyclops has long caused disputes in English and modern style guides recommend using cyclops as both singular & plural.  Pendants of course ignore this and, depending on inclination make a point of using the unfortunate cyclopses but those who really want to display their learning will double down by using Cyclō’pes if writing of the creatures of the myths and cyclopes for all other purposes.

The so-called cyclopes cars were those (produced mostly in the late 1940s & early 1950s) with a centrally mounted headlamp, one of the many styling fads which flourished briefly.  Aesthetically, it didn’t work as well as the various arrangements with four headlamps and probably for that reason it’s never attracted designers looking for a retro-project.  On the 1948 Tucker 48 (Torpedo), the cyclopes light was connected to the steering a turned as the front wheels changed direction, an idea seen on the Cord L-29 as early as 1929 and which would be revived by Citroën in 1967 when the DS (1955-1975) was updated.

The Legend of the Cyclopes

The Cyclopes (the more familiar Cyclops is the singular) were gigantic, one-eyed beings with enormous strength. Originally, there were three of them: Arges (Thunderer), Steropes (Lightner), and Brontes (Vivid); blacksmiths the sons of Uranus and Gaea and the brothers of the Hecatoncheires and the Titans.  They were imprisoned by Cronus but released by his son Zeus, for whom they forged his famous thunderbolt as a sign of gratitude. However, later, poets would speak of a different type of Cyclopes, a race of dim-witted and violent one-eyed shepherds dwelling in the caves of the island of Sicily, the most famous of whom was Polyphemus, the Cyclops who fell in love with Galatea and was eventually blinded by Odysseus.

Rover 75 (P4) 1949-1953 (left) & 1950 JET1 gas turbine test bed.  The P4 in various versions was produced 1949-1964 but only the original 75 and the gas turbine test car were fitted with the cyclops headlamp.

Hesiod: Cronus and the Cyclopes

Fragment of wall painting in the ruins of Pompeii depicting the Cyclop Polyphemus and the Nymph.

Incited by his mother Gaea, the youngest of the Titans, Cronus, castrated and overthrew his father Uranus, establishing himself as the supreme ruler of all gods.  Fearing the might of his brothers, he imprisoned both the Cyclopes and the Hecatoncheires in Tartarus, setting the dragoness Campe to guard them for all eternity.  Terrified of his children as well, Cronus tried devouring each of them as soon as they were born.  There were various tellings of the Hesiodic legend but what is common to all is that there were three Cyclopes of the race of Titans, sons of Uranus and Ge, who forged the thunderbolts of Zeus, Pluto's helmet, and Poseidon's trident, and were considered the primeval patrons of all smiths. Their workshops were afterward said to be under Mount Etna.

Zeus, the Cyclopes, and the Titanomachy

Polypheme (circa 1880) by Gustave Moreau (1826-1898).

In time however, the Cyclopes and the Hecatoncheires were released from Tartarus by the only one of Cronus’ children not to be eaten by him at birth: Zeus.  Zeus did this at the advice of Gaea, who had informed him that he wouldn’t be able to depose Cronus without their help.  True to Gaea’s words, the Cyclopes played a crucial part during the Titanomachy.  Not only did they side with Zeus in his war against the Titans, but they also forged Zeus’ mighty thunderbolt, along with a trident for Poseidon and a helmet of invisibility for Hades.  With the help of these weapons, Zeus and his party emerged triumphant from the Titanomachy, banishing the Titans to Tartarus once and for all.

The Works of the Cyclopes

Now that Zeus had become the ruler of the world, the Cyclopes could dedicate themselves fully to their talents.  They installed themselves in the forges of the divine artificer Hephaestus (under the volcanic Mount Etna in Sicily), and, under his direction, they went on forging Zeus’ thunderbolts in addition to fashioning pieces of some of the other gods’ equipment (Athena’s armor, Ares’ chariot).  The Cyclopes were also believed to have built numerous monumental works all around Greece and Italy. Among the famous buildings attributed to them were the immense walls of Tiryns and the Lion Gate at Mycenae.

Death of the Cyclopes

It seems all three of these original Cyclopes met an untimely death at the hands of the Olympians.  First Arges was killed by Hermes while guarding Io against the lust of Zeus; then Apollo killed both Steropes and Brontes in an act of vengeance for the death of his beloved son, Asclepius.  In truth, the Cyclopes had nothing to do with his death, other than forging the thunderbolt which Zeus hurled in the direction of Asclepius.  But, obviously enough, Apollo couldn’t exact his revenge on Zeus himself, so Steropes and Brontes had to suffer his wrath in Zeus’ stead.

1948 Tucker 48 (Torpedo) (left), 1938 Tatra 87 (1936-1950) (centre) & 1951 Maserati A6G2000 Spider by Frua (right).

Homer’s Cyclopes

Homer’s Cyclopes were a race of unintelligent, ferocious (and not infrequently cannibalistic shepherds living on the island of Sicily (that’s not undisputed but it’s what’s inferred from the Odyssey and the later works it inspired). The most famous among them was their chief, Polyphemus, the son of Poseidon and the nymph Thoosa, and he had a famous encounter with Odysseus.

Portrayal

Cyclope (1924) by Francis Picabia (1879–1953).

Even though they also had only one eye and were as gigantic as Hesiod’s Cyclopes, Homer’s Cyclopes were neither blacksmiths nor obedient. Usually portrayed as violent cannibals, they led an unruly life, possessing neither social manners nor fear for the gods.  The chief representative of Homer’s Cyclopes was the man-eating monster Polyphemus, described by Homer as having been blinded and outwitted by Odysseus. Later authors make him a would-be lover of the nymph Galatea.  Predictably, it was the Nymph who attracted so many painters from the late Medieval period until well into the nineteenth century.

Polyphemus and Galatea

Long before being blinded by Odysseus, Polyphemus had fallen in love with a beautiful nymph called Galatea.  However, as it may be supposed, his actions were neither graceful nor acceptable to the fair maiden, who rejected them in favour of a youth named Acis, the handsome son of Faunus and the river-nymph Symaethis. Polyphemus, enraged and with his usual barbarity, killed his rival by throwing upon him a gigantic rock.  The blood of the murdered Acis, gushing from the rock, formed a stream which bears his name to this very day.

Polyphemus and Odysseus

Upon landing on the island of the Cyclopes, Odysseus and his sailors found themselves entrapped in the cave of Polyphemus.  The Cyclops ate six of Odysseus’ men, and Odysseus had no option but to devise a quick escape plan.  So, one night, he intoxicated Polyphemus and pierced his eye with a wooden stake; the next morning, he told his men to hide under the bellies of Polyphemus’ sheep, and thus he managed to smuggle them out of the cave. It was because of this act that Poseidon, Polyphemus’ father, held a decade-long grudge against Odysseus, keeping him away from Ithaca and his beloved wife, Penelope.

1951 ZIL-112/1 Cyklon (experimental Russian car) (left), 1953 Ferrari 166MM/53 Spider by Abarth (centre) & 1958 Volkswagen Microbus (Type 2) with after-market central headlamp.

The texts

Odysseus in the Cave of Polyphemus (1635) by Jacob (Jacques) Jordaens (1593–1678).

Hesiod’s Cyclopes are first described in the Theogony where their role in the Titanomachy is also briefly related.  Homer’s Cyclopes and the encounter between Polyphemus and Odysseus is told in full in the ninth book of the Odyssey. In the Aeneid, Virgil describes beautifully the Cyclopes’ workshop, and Euripides has written a whole comedy about the unruly Cyclopes (the only complete satyr play to have survived).

The Rolex Cyclops

Lindsay Lohan with Rolex Datejust; note the blue eyes.

Rolex regard their Cyclops date window magnifier as among the most iconic and quintessential of their design language characteristics although it began as just another example of normal product development, an innovation which enhanced the functionality of an earlier innovation, the realization the date aperture window could be hard to see and adding a 2.5 times magnifier to the crystal would make it much easier to read.  Introduced in 1945, the Rolex Datejust was the first wristwatch to feature a date aperture window complication and included also the Jubilee bracelet so named because it marked the company’s 40th year in business, the model also the Rolex to feature solid end-links although Datejust didn’t at first appear as a dial designation.  The feature was appreciated but the scale was, of necessity, small and for anyone with less than perfect eyesight, it could be a challenge to distinguish numerals; a 23 from a 28 for example.  The solution was simple but inspired, the “Cyclops” magnifier lens appearing on a new Datejust model, released at the 1948 Basel Fair, the name a borrowing from the one-eyed monster from Classical mythology.

Anatomy of the Rolex Cyclops magnifier lens.    

According to the official company history, it was the Rolex founder himself, Hans Wilsdorf (1881–1960), who developed the Cyclops because his second wife, Betty Wilsdorf-Mettler (1902-1989), found the small numerals “too hard to read”.  That may be true but Herr Wilsdorf was famously adept at marketing and may not have been adding his own myth to the one he’d borrowed from Antiquity.  If so, he certainly embellished the tale as imaginatively as the medieval scribes who invented their own stories about the ancient gods, the story being the solution presented itself one morning in his bathroom when a drop of water landed on his Rolex Datejust crystal directly over the date aperture window and he noticed it magnified the date.  Shouting “I got it, I got it!!!” to his wife, that day he had one of his craftsmen glue a tiny magnifying glass over the date wheel, and with that single prototype, the Rolex Cyclops Date window magnifier was created and almost as soon as patent application CH 298953 was granted, it was followed by a cautionary press release: “To all watchmakers: we draw your attention to the fact that the watch crystal with the specially shaped magnifying glass lens is a Rolex exclusivity protected in Switzerland and abroad. We will not hesitate to instigate legal proceedings against any counterfeiting.”  Proving that celebrity product placement is nothing new, Rolex had in 1948 presented Dwight Eisenhower (1890-1969; US president 1953-1961 and then US Army Chief of Staff) with the 150^th officially certified Swiss Chronometer and when it was returned to the then president in 1953 after being serviced, it had been fitted with both an updated dial and a Cyclops magnifier window.

Patent 298953, 2 August 1954.

Structurally, there have been changes as improvements in materials have made new engineering possible.  Vintage Rolex crystals were fashioned from an acrylic with the Cyclops lens molded into the form, rendering it thus unmovable but when the company switched to a synthetic sapphire crystal, the Cylops lens could be manufactured separately and then attached with a “space-age” glue, the last notable refinement being the addition of an anti-reflective coating on the bottom surface, making it visible under a wider range of lighting.  The Cyclops is now fitted almost universally to Rolex professional watches with a date aperture window, the only exception being the Deep Sea See-Dweller.

Catfish

Catfish (pronounced kat-fish)

(1) In ichthyology, any of the numerous mainly freshwater teleost fishes of the order or suborder Nematognathi (or Siluroidei), characterized by barbels around the mouth and the absence of scales, especially the silurids of Europe and Asia and the horned pouts of North America.

(2) A wolffish of the genus Anarhichas.

(3) In casual use, any of various other fishes having a fancied resemblance to a catfish.

(4) In slang, a person who assumes a false identity or personality on the internet, especially on social media, usually with an intent to deceive, manipulate, or swindle.

(5) To deceive, swindle, etc by assuming a false identity or personality online.

(6) In casual use, any piece of machinery having a fancied resemblance to a catfish (applied often to cars with "gaping grills" ). 

1605–1615: The construct was cat + fish.  Dating from circa 700, cat was from the Middle English cat or catte and the Old English catt (masculine) & catte (feminine).  It was cognate with the Old Frisian and Middle Dutch katte, the Old High German kazza, Old Norse köttr, Irish cat, Welsh cath (thought derived from the Slavic kotŭ), the Russian kot and the Lithuanian katė̃; the Old French chat enduring.  The curious Late Latin cattus or catta was first noted in the fourth century, presumably associated with the arrival of domestic cats but of uncertain origin.  The Old English catt appears derived from the earlier (circa 400-440) West Germanic form which came from the Proto-Germanic kattuz which evolved into the Germanic forms, the Old Frisian katte, the Old Norse köttr, the Dutch kat, the Old High German kazza and the German Katze, the ultimate source being the Late Latin cattus.

The noun fish was from the pre-900 Middle English fish, fisch & fyssh, from the Old English fisc (fish), from the Proto-West Germanic fisk, from the Proto-Germanic fiskaz (fish).  It was cognate with the West Frisian fisk, the Dutch vis, the Old Norse fiskr, the Danish fisk, the Norwegian fisk, the Gothic fisks, the Swedish fisk and the German Fisch, the ultimate source probably the primitive Indo-European peysḱ (fish) & pisk (a fish) although there are etymologist who speculate, on phonetic grounds, that it may be a north-western Europe substratum word.  It was akin to the Latin piscis, the Irish verb iasc, the Middle English fishen and the Old English fiscian, cognate with the Dutch visschen, the German fischen, the Old Norse fiska and the Gothic fiskôn.  The verb fish was from the Old English fiscian (to fish, to catch or try to catch fish).  It was cognate with the Old Norse fiska, the Old High German fiscon, the German fischen and the Gothic fiskon.  The catfish seems to have gained its name early in the seventeenth century following the practice adopted for the Atlantic wolf-fish, noted for its ferocity, the catfish picking up its moniker apparently because of the "whiskers" although the "purring" sound it sometimes makes upon being taken from the water has (less convincingly) been suggested as the origin; most zoologists and etymologists prefer the whiskers story while noting the correct name for the appendages is barbels.  Catfish & catfishing are nouns & verbs, catfisher is a noun, catfished is a verb and catfishlike & catfishesque (the latter listed by some as non-standard) are adjectives, the noun plural is catfish or catfishes.

Strictly speaking, the choice of the plural form (catfish or catfishes) should folow the usual convention in matters ichthyological.  The plural of "fish" is an illustration of the inconsistency of English.  As the plural form, “fish” & “fishes” are often (and harmlessly) used interchangeably but in zoology, there is a distinction, fish (1) the noun singular & (2) the plural when referring to multiple individuals from a single species while fishes is the noun plural used to describe different species or species groups.  The differentiation is thus similar to that between people and peoples yet different from the use adopted when speaking of sheep and, although opinion is divided on which is misleading (the depictions vary), the zodiac sign Pisces is referred to variously as both fish & fishes.  So, it is correct to speak of multiple catfish if all are of the same species but to use "catfishes" if there's a mix.  In cooking (the frequent collective being "catfish stew"), or any reference to use as food (or bait), the plural is without exception "catfish".

"Catfish" is now understood in a way which a generation earlier would have been baffling.  

The modern term catfishing describes a type on nefarious on-line activity in which a person uses information and images, typically taken from others, to construct a new identity for themselves.  In the most extreme examples, a catfisher can steal and assume another individual’s entire identity, enabling the possibility of using the fake persona to engage in fraud or other illegal activities.  Catfishing attacks may be targeted or opportunistic and have long been common on dating sites.  One niche activity is where only a few (or legally insignificant) elements are involved (usually in an attempt to tempt younger subjects on dating sites) and there is no attempt to engage in illegal activity; this has been called kitten fishing.  There is nothing new in the concept of catfishing, cases documented in the literature for centuries, the ubiquity of the internet just making such scams both easier to execute and detect so in its latest use, "catfish" is one of those terms which achieved critical linguistic mass because of the adoption of newly available technology, joining those words which have for centuries been either coined or re-purposed in a kind of technological determinism.  The term in this context is derived from the 2010 American documentary Catfish, which concerned a 26 year old man who, thinking he was building an on-line relationship with a 19 year old woman, discovered his digital interlocutor was actually a married women of 40.  The documentary (and thus the on-line behavior) gained the name from a mention the woman's husband made when comparing his wife’s conduct to the myth that it was once the practice to include one or more catfish in the tank when shipping live cod, the rationale said to be the cod would remain active in the presence of codfish whereas if shipped alone, would become pale and lethargic, reducing the quality of the flesh.  The source of the myth was the 1913 psychological novel Catfish by Charles Marriott (1869-1957), the fanciful story repeated that same year by Henry Wooded Nevinson (1856-1941) in his political treatise, Essays in Rebellion.  The emergence on the internet of "catfishing" begat "sadfishing, the technique (most associated with the emo) of posting about one's unhappiness or emotional state ("devastated" an emo favorite) on social media platforms, the object being to attract attention and sympathy; it's regarded in many cases as the seeking of "validation".

Etymologically unrelated (although not wholly dissimilar in practice) was the earlier internet slang "phishing" which described a kind of social engineering in which an attacker sends a deceptive message designed to trick a person into revealing sensitive information or induce them in some way to install malicious software such as key-stroke grabbers or ransomware.  Phishing is a leetspeak variant of "fishing" which compares the digital activity to actual angling, the idea being the casting of lines with lures in the hope there will be bites at the bait.  The first known reference to phishing dates from 1995 but there was apparently an earlier mention in the magazine 2600: The Hacker Quarterly, the word coined following the earlier phreaking.  Phishing has for years been the most common attack performed by cybercriminals.

The "Catfish Cars"

Catfish and some cars they inspired.

First seen on a few eccentric examples during the 1930s, the distinctive, if not always pleasing “catfish look” emerged on volume production automobiles during the 1950s.  Even then the look was a stylistic curiosity but it was an age of extravagance and among the macropteric creations of the era, the catfish cars represented just one of many directions the industry could have followed.  Nor was the catfish look wholly without engineering merit, the low bonnet (hood) line improving aerodynamic efficiency, the wide, gaping aperture of the grill permitting adequate air-flow for engine cooling with headlamps able still to satisfy regulatory height requirements.  Classic examples of catfish styling includes the original Citroen DS (top left), the Packard Hawk (top centre) and the Daimler SP250 (top right).

Daimler SP250 (1959-1964).

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid lineup Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in pre-production editing.  The "wide" whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (there (unofficially) called XK-E or XKE) in the early 1960s.

Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

1962 Daimler SP250 (B-Spec).

Daimler’s SP250 didn’t enjoy the same longevity, the last of the 2654 produced in 1964, sales never having approached the projected 3000 per year, most of which were expected to be absorbed by the US market.  The catfish styling probably didn’t help, a hint being the informal poll taken at the 1959 show when the thing was voted “the ugliest car of the show” but under the skin of the ugly duckling was a virile swan.  The heart of the SP250 was a jewel-like 2.5 litre (155 cubic inch) hemi-headed V8 which combined the structure of Cadillac’s V8 with advanced cylinder heads which owed much to those of the Triumph Thunderbird motorcycle engine.  Indeed, the designer, Edward Turner (1901–1973), owned a Cadillac and was responsible for the Triumph heads so the influences weren’t surprising and the little engine had an interesting gestation.  It was Turner’s first car engine and so tied was he to the principles which had proved so successful for his motorcycles that the original concept was air-cooled and fed by eight carburetors.  Automotive reality however prevailed and what emerged was a compact, light (190 KG (419 lb)), water-cooled V8 with the inevitable twin SU carburetors, the project yielding also an only slightly bulkier (226 KG (498 lb)) 4.6 litre (278 cubic inch) version which would be tragically under-utilized by a British motor industry which could greatly have benefited from a wider deployment of both instead of some engines which proved pure folly.  The Daimler V8s are notable too for their intoxicating exhaust notes, perhaps not a critical aspect of engineering but one which adds much to the pleasure of ownership.

Daimler SP250, winner of the 1962 Bathurst 6 Hour Classic, driven by brothers Leo Geoghegan (1936-2015) and Ian (Pete) Geoghegan (1939-2003).

Under-capitalized and lacking the funds needed to revitalize their dated range, let alone develop new high-volume models, the SP250 was created on a shoestring budget, the body built in the then still novel fibreglass, not by deliberate choice but because the tooling and related production facilities could be fabricated for a fraction of the cost had steel or aluminum been used.  It also lessened the development time and promised a simpler and cheaper upgrade path in the future but also brought problems of its own.  New to the material, Daimler’s engineers were confronted with many of the same problems which Chevrolet encountered during the early days of the Corvette, issues which even with the vast resources of General Motors, proved troublesome.  Other than the fibreglass body, the SP250 was technologically conventional, using a chassis little different from that of the Triumph TR3, built in a 14 gauge box section with central cruciform bracing.  The chassis was designed to be light and that was certainly achieved but at the cost of structural rigidity, again an issue of the use of fibreglass, the engineers (in pre-CAD times) under-estimating the stiffness which would be demanded in a structure without metal panels further to distribute the loadings. 

1962 Daimler SP250 in British Racing Green (BRG) with factory hardtop and Minilite wheels.

The lack of sufficient torsional rigidity meant the SP250s were beset with the same teething problem as the first Corvettes: the fibreglass panels could become crazed or even crack and, most disconcertingly, doors were prone to springing open during brisk cornering and the bonnet (hood) sometimes popped open as the body flexed at high speed.  The SP250 was a genuinely fast car so these were not minor issues.  Still, there was much to commend the SP250.  Wind-up windows and the availability of an automatic transmission sound hardly ground-breaking but they were an innovation unknown on the MG, Triumph and Austin-Healy roadsters of the time and the V8 was unique.  The suspension was conventional but competent, an independent front end with upper and lower arms, coil springs, and telescopic shock absorbers while the rear used semi-elliptic leaf springs with lever arm shock absorbers.  The unassisted cam and peg system steering lacked the precision the Italians achieved even without using a rack and pinion system but, aided by a larger than usual steering wheel, it offered a reasonable compromise for the time although at low speed it was far from effortless.  More commendable were the brakes.  The four-wheel discs had no power assistance but the SP250 was a light car and the servo systems of the time, lacking feel and impeding the progressiveness inherent in the design of the early discs, meant unassisted systems were preferable for sports cars although, efficient and fade-free though they were, an emergency stop from speed did demand high pedal effort.  One curiosity in the configuration was the bumper bars.  Considering the issue bumpers would become in the 1970s, that they were once optional is an indication of how different the regulatory environment was at the time. The A spec SP250s had no bumpers as standard equipment but were fitted at the front with what are sometimes mistakenly called nerf-bars but are actually “bumperettes” although the English seem to like “whiskers”. At the rear were over-riders attached to nerf-bars. The B spec models didn’t include these but, like the A spec, the full bumpers were an optional extra and this setup was continued for the C spec. The SP250s used by the British Metropolitan Police as high speed pursuit cars always had the optional bumpers because of the need to mount the warning bell and auxiliary spotlight.

1960 Daimler SP250 (automatic) in UK police pursuit specification.

So, developed to the extent possible with the resources available, production began in 1959, shortly before the Birmingham Small Arms Company (BSA) announced the sale of Daimler to Jaguar.  Jaguar, attracted by Daimler’s extensive manufacturing facilities and its skilled workforce regarded most of the Daimler range as antiquated but allowed some production to continue although their engineers decided the chassis of the SP250 needed significant modifications to improve rigidity.  The strengthening was undertaken and the revised cars became known as the “B” models, the original 1959-1960 versions retrospectively labeled as A-Spec.  The changes were actually not extensive, a steel box section hoop added to connect the windscreen pillars, two steel outrigger sill beams along each side of the chassis, complimented with a couple of strategically placed braces.  The stiffer structure solved the problems and improved the driving experience, the B-spec cars produced between 1960-1963.  A subsequent upgrade, dubbed C-spec included some features such as a cigar lighter and a heater/demister and in this form, the cars remained in production until 1964.

Daimler SP252 prototype (1964)

Unfortunately, Jaguar was never enthusiastic about Daimler except as a badge which could be used on up-market Jaguars sold at a nice profit.  However, whatever the opinions of the catfish styling, the SP250 had proved itself in motorsport and, capable of a then impressive 122 mph (196 km/h), had been used as a high-speed pursuit vehicle by a number of police forces, interestingly usually with an automatic transmission, the choice made in the interest of reduced maintenance, a conclusion rental car companies would soon reach.  For that reason, the potential was clear and Jaguar explored a way to extend the appeal with a restyled body.  The result was the SP252, rendered still in fibreglass but now more elegantly done, hints of both the MGB and Jaguar E-Type (XK-E) while the rear owed some debt to Aston Martin’s DB4.  Aesthetically accomplished though it was, economic reality prevailed.  The factory was tooled-up to produce no more than 140 of the V8 engines each week, demand for which was already exceeding supply since it had been offered in the Jaguar Mk2-based Daimler 2.5 (later 250) saloon and Jaguar lacked the production capacity even to make enough E-types to meet demand.  Given that and the engineering resources it required to devote to the new V12 engine and the XJ6 saloon for which it was intended, another relatively low-volume project couldn’t be justified.

Jaguar missed an opportunity by not making better use of the Daimler V8s.  The smaller unit could have been enlarged to 2.8 litres to take advantage of the taxation rules in continental Europe and in the XJ would have been a more convincing powerplant than the 2.8 XK six which was always underpowered and prone to overheating.  When fitted to a prototype Jaguar Mark X, the 4.6 litre V8 had proved outstanding and, easily able to be expanded beyond five litres, it would have been ideal for the lucrative US market and the thought of a 4.6 V8 E-Type (XKE) remains tantalizing.  Unfortunately, Jaguar was besotted with the notion of the V12 and it wasn't until the 1990s they admitted what was needed was a 4-5 litre V8, the very thing they'd acquired with the purchase of Daimler in 1960.   

Produced between 1955-1975, the Citroën DS, although long regarded as something quintessentially French, was actually designed by an Italian.  In this it was similar to French fries (actually invented in Belgium) and Nicolas Sarközy (b 1955; President of France 2007-2012), who first appeared in the same year as the shapely DS and was actually from here and there.  It was offered as the DS and the lower priced, mechanically simpler ID, the names apparently an deliberate play on words, DS in French pronounced déesse (goddess) and ID idée (idea).  The goddess nickname caught on though idea never did; a curiously configured version built exclusively for the UK market was called the DW which appears to have meant nothing in particular.  The frontal aspect, combined with the efficiency of the rest of the body, delivered outstandingly good aerodynamics but the catfish look was tempered a little because the low, gaping grill associated with the motif well-concealed, reputedly because the ancient engine, a long-stroke, agricultural relic of the 1930s, produced so little power there wasn’t enough surplus energy to induce overheating, the need for a cooling flow of air correspondingly low.  That’s wholly apocryphal but later progress in design anyway softened the catfish effect.  It was most obvious on the series 1 cars (top) which were made between 1955-1962.  The Series 2 changes (1964-1967; centre) were effected further to improve aerodynamics and permitted also some increase to the airflow ducted for interior ventilation; the changes in appearance were said to be incidental to the process.  The catfish look vanished entirely when the series 3 cars (bottom) were introduced in 1967.

Now with four headlamps mounted behind glass canopies, the shape of which was integrated into the front fenders (top left), the arrangement was noted for the novelty of the inner set of lens being controlled by the steering (top right), the light thus being projected “around the corner” in the direction of travel, swiveling by up to 80°.  It was a simple, purely mechanical connection and the idea had during the 1930s used with auxiliary driving or fog-lights and the central (Cyclops) unit on the abortive Tucker Torpedo (1948) had been configured the same way but the DS was the first car to use adaptive headlights in volume.  Both the covers and the turning mechanism fell afoul of US regulations (lower left) so there the lens were fixed and exposed.  Another variation was in Scandinavia where miniature wipers were sometimes fitted to conform with local law.  In the collector market, the small feature can add a remarkable premium to the value of a car, rare factory options highly sought.

1958 Packard Hawk

Fittingly perhaps, the gaping-mouth of the catfish style was applied to what proved one of the last gasps for Packard, a storied marque with roots in the nineteenth century which in the inter-war years had been one of the most prestigious in the US and it had been the sound of the V12 Packards which inspired Enzo Ferrari (1989-1988) to declare Una Ferrari è una macchina a dodici cilindri (a Ferrari is a twelve cylinder car).  The appeal was real because it was a 1936 Packard phaeton Standard Eight which comrade Stalin (1878-1953; Soviet leader 1924-1953) used as his parade car and the ZiS-115 limousine (1948-1949 and based on the ZiS 110 (1946-1958), all better known in the West as ZILs) he used in his final years was a reversed-engineered (ie copy) version of the 1942 Packard.  Reverse-engineering was a notable feature of Soviet industry and much of its post-war re-building of the armed forces involved the process, exemplified by the Tupolev Tu-4 heavy bomber (1947) which was a remarkably close copy of the US Boeing B-29 (1942).  Other countries also adopted the practice which in some places continues to this day for mot civilian and military output.  After spending World War II engaged in military production, notably a version of the Merlin V12 aero-engine built under license from Rolls-Royce, Packard emerged in 1945 in sound financial state but found the new world challenging, eventually in 1953 merging with fellow struggling independent, Studebaker.  Beset with internal conflicts from the start, things went from bad to worse and after dismal sales in 1958-1959 of the final Packards (which were really modified Studebakers and derided by many as "Packardbakers"), the Packard brand was retired with the coming of 1959.  The Studebaker-Packard Corporation in 1962 reverted to again become Studebaker but it was to no avail, the last Studebaker being produced in 1967.

The mashup of period styling motifs (fins, dagmars, curved glass, scallops & scoops) on the 1958 Packard was not untypical in the era and the catfish treatment at the front was really the most restrained part of the package.     

1957 Studebaker Golden Hawk.  Whatever the criticism of the catfish-like Packard, the car on which it was based was perhaps even more ungainly.

The origins of Packard’s swansong, the Hawk, lay in a 1957 Studebaker Golden Hawk 400 which was customized in-house for executive use.  The front end and bonnet (hood) were rendered in fiberglass, eliminating the familiar upright grille and small side inlets which were replaced with the low, wide air intake so characteristic of the catfish look.  Covering all bases, for those unconvinced by the catfish look, a pair of modest (by Cadillac standards) dagmars were added.  Because the engine was supercharged, like the Studebaker, the hood included a bulge but because of the lower lines, it rose higher on the Packard.  Lacking the funds to create anything better, the Hawk was approved for production as a standard 1958 model but it was from the start doomed.  It was expensive and its debut coincided with the recession of that year when all auto-makers suffered downturns but, with the rumors swirling of Studebaker-Packard's impending demise, Packard suffered more than most and only 588 Hawks were built.

1958 Packard 

Packard’s rather plaintive swansong was another set of cobbled-together Packardbakers, available as a two-door hardtop and a four-door sedan or wagon.  In 1958, fins were a thing at the rear but what really exited the stylists was that quad headlamps were now permitted in all 48 states.  Unlike the majors however, the corporation had no funds to re-tool body dies to accommodate the change so hurriedly, fibreglass pods were created which when fitted, looked as tacked-on as they really were.  Also tacked on were the new fins which sat atop the old although these were at least genuine steel rather than fibreglass.

1958 Chrysler Royal (AP2) and 1960 Chrysler Royal (AP3) (Australian)

They were also definitely always standard equipment on all the Packards, unlike the 1958 Australian Chrysler Royal (AP2) which featured similar appendages grafted to pre-existing fins, Chrysler listing them as an optional extra called "saddle fins".  However, no Royal apparently was sold without saddle fins attached so either (1) they were very popular option or (2) Chrysler changed their mind after the promotional material was printed and decided to invent "mandatory options", a marketing trick Detroit would soon widely (and profitably) adopt.  In 1960, the Australians also solved the problem of needing to add quad headlamps without either a re-tool or plastic pods, changing instead the grill and mounting the lights in a vertical stack, an expedient Mercedes-Benz had recently used to ensure their new W111 (Heckflosse) sedans (1959-1968) satisfied US legislation.