Pith

Pith (pronounced pith)

(1) In botany, the soft, spongy central cylinder of parenchymatous tissue in the stems of dicotyledonous plants such as the soft, albedo, fibrous tissue lining the inside of the rind in fruits such as orange and grapefruit (also called medulla or marrow although both are now rare).

(2) In zoology (by extension), the soft tissue inside a human or animal body or one of their organs; specifically, the spongy interior substance of a hair, a horn or the shaft of a feather (also called medulla).

(3) In pathology, the spinal cord or bone marrow (archaic).

(4) In the veterinary sciences, the soft tissue inside a spinal cord; the spinal marrow; also, the spinal cord itself (also called medulla).

(5) A synonym of diploe (the thin layer of soft, spongy, or cancellate tissue between the bone plates which constitute the skull) (obsolete).

(6) The soft tissue of the brain (so rare some dictionaries site it as having “never come into technical use” and now in this context extinct).

(7) The soft inner portion of a loaf of bread (a regionalism associated with Ireland, Southern England and the West Country).

(8) As pith hat or pith helmet, a type of headgear made from the fibre sholapith, worn by during the nineteenth century by European explorers and imperial administrators in Africa, Asia and the Middle East before being adopted by military officers, rapidly becoming a symbol of status or rank, latterly re-defined as a symbol of oppression, especially because of their association with the British Raj in the Indian sub-continent.

(9) In mathematics, the ordinal form of the number pi (3.14159…) (the pith root of pi is 1.439…).

(10) By analogy, the important or essential part; essence; core; heart (synonymous with crux, gist, heart and soul, inwardness, kernel, marrow, meat, medulla, nitty-gritty, nub, quintessence, soul, spirit, substance etc).

(11) By analogy, significant weight; substance; solidity (now rare).

(12) Figuratively, physical power, might, strength, force, or vigor; mettle (archaic).

(13) Figuratively, a quality of courage and endurance; backbone, mettle, spine.

(14) In the veterinary sciences, to sever or destroy the spinal cord of a vertebrate animal, usually by inserting a needle into the vertebral canal.

(15) To extract the pith from (something or (figurative) someone).

Pre 900: From the Middle English pith & pithe (soft interior; pith, pulp) from the Old English piþa or pitha from the Proto-Germanic piþô, cognate with the West Frisian piid (pulp, kernel), the Dutch peen (carrot) & pitt and the Low German peddik or pedik (pulp, core).  All were derived from the earlier piþō (oblique pittan), a doublet of pit (in the sense of “seed or stone inside a fruit”).  Both the Old English piþa (pith of plants) and the Germanic variations enjoyed the same meaning but the figurative sense (most important part(s) of something) existed only in the English form.  The pith helmet dates from 1889, replacing the earlier pith hat (first recorded in 1884), both so called because they were made from the dried pith of the Bengal spongewood.  The verb meaning from the veterinary sciences (to kill by cutting or piercing the spinal cord) was first documented in the technical literature in 1805 but in livestock management it was an ancient practice.  The Middle English verb pethen (to give courage or strength) was derived from the noun pith but did not make the transition to modern English.  Pith is a noun, verb & adjective and pithlike, pithy, pithing & pithed are verbs and pithful & pithless are adjectives; the noun plural is piths.

The Pith Helmet

Headwear from the Raj.

The pith helmet, known also as the sun helmet, safari helmet, topi, topee, or sola topee was a lightweight cloth-covered piece of headgear made of the pith of the sola or shola (Indian spongewood) plant, covered with white cotton and faced with cloth (usually white, cream, biege or green).  Topee (pith helmet) was from the Hindi टोपी (ṭopī) (hat) and the Urdu ٹوپی‎ (ṭōpī) (hat).  The form has some linguistic overlap, the long -e phonetic suffix (variously and inconsistently as -e, -ie, -ee) often appended to create slang forms, affectionate diminutives or to indicate something was a smaller version of an original.  In Indian English for example, a coatee was a hook upon which one hangs one's coat, something unrelated to the original use in English where a coatee was a coat with short flaps, a mid-eighteenth century Americanism, the formation modeled on goatee, a style of beard at the time especially popular south of the Mason-Dixon Line.  Among the colonists and colonial administrators, by the early twentieth century, the most popular word to use was the Hindu topi. 

Symbols of the Raj, the pith helmet and the G&T (gin & tonic).  G&T was a great contribution to civilized life.

Most associated with the military and civil services of the European powers during the colonial period of the mid-nineteenth to mid-twentieth century, pith helmets routinely were issued to or chosen by those going to hot climates.  As a general principle, the army used dark colours and civilians light (even white) helmets but under modern conditions, the military found them not suitable for the battlefield; the British Army withdrawing them from active use in 1948 although they continue to be worn on some ceremonial occasions (the famous plumed helmets are now seen less often).  Widely popular now only in Vietnam where it’s a remnant of French influence, its niche now is in the nostalgia-fashion industry although, as a symbol of white colonialism, use can be controversial.

The Emperor and his viceroy in topis: George V (1865–1936; King of the United Kingdom & Emperor of India 1910-1936) with Lord Hardinge (1858–1944; Viceroy of India 1910-1916), Government House, Calcutta, 1911.

Of fashions under the Raj, the fictional depictions on screen in which white linen suits often predominate can be misleading; pith helmets, especially during the cooler months, were paired with any daywear.  Until December 1911, Calcutta (now Kolkata) was the capital of British India but since the nineteenth century it had emerged as a hotbed of nationalist movements opposed to British rule, the response of Lord Curzon (1859–1925; Viceroy of India 1899-1905 & UK foreign secretary 1919-1924) being the partition of Bengal which made things worse, a massive upsurge in political and religious activity ensuing.  Had that manifested as letters to the editor or even "passive resistance" the British might have been sanguine but what happened was a boycott of British products and institutions and a spike in the assassinations of Calcutta-based officials.  The British rescinded Curzon's act of partition and relocated the colonial government to New Delhi, designating the city the new capital.

Over millennia, there have been many empires and the Raj and other European colonial ventures were just unusually large examples of a long tradition.  While no two empires exactly were alike, nobody has better distilled their (almost always) unstated rationale than George Orwell (1903-1950) who settled on: "theft" [of other peoples' lands, resources, treasure, women etc] and in the history of the Raj, there are a number of inflection points which, in retrospect, came to be seen as markers on the road to "end of empire".  The viceroy's retreat to New Delhi was one such moment and in the 35 years left to the Raj there were others so while the cumulative effects of the two World Wars (1914-1918 & 1939-1945) certainly rendered control of India (and much of the rest of the empire) financially unsustainable for the British, they were merely the Raj's death knell; what would come to be called the "winds of change" had for some time been blowing.

Sir Philip Mitchell (1890–1964) in plumed pith helmet while Governor of Kenya, with African tribal elders, awaiting the arrival of an aircraft during the 1952 royal tour, RAF Eastleigh Aerodrome (Now Moi Air Base), Nairobi, Kenya, February 1952.  

It was during this tour George VI (1895–1952; King of the United Kingdom 1936-1952) would die and his eldest daughter would be recalled from Kenya to London as Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022).  George VI had been the last Emperor of India, the imperial style a bauble dreamed up in 1876 by Benjamin Disraeli (1804-1881, later First Earl of Beaconsfield; UK prime-minister Feb-Dec 1868 & 1874-1880), ostensibly as a means of cementing rule in India and emphasising the British Empire was a notch or two above the others in the geopolitical pecking order but also as a way of flattering Queen Victoria (1819–1901; Queen of the UK 1837-1901), a form of "monarch management" at which old Disraeli was most adept; his technique with royalty he described as "laying it on with a trowel".  Serving earlier as Governor of Uganda (1935–1940) and Governor of Fiji (1942–1944), Sir Philip Mitchell was a classic peripatetic administrator of the type for decades sent here and there by the Colonial Office and plumed pith helmets were one of the symbols of viceroys, governors-general and governors, those with a military background tending to wear them more assuredly.

Lord Lytton (Edward Robert Lytton Bulwer-Lytton, 1831–1891, Viceroy of India 1876-1880).  As well as pith helmets, under the Raj, there was much dressing up.

By the time World War II ended, few doubted Indian independence would soon be granted; it was a matter just of working out the timing and the mechanism(s).  Intriguingly, even then the pith helmet was understood as something emblematic of colonial oppression and they had become unfashionable, their relegation to a soon to be needed suitcase sometimes a wise precaution, the archives of the India Office (1858-1947) in London including reports of officials wearing them being abused in the streets and even assaulted.  The sociological significance of the pith helmet was discussed in The Wrong Topi: Personal Narratives, Ritual, and the Sun Helmet as a Symbol (1984) by academic folklorists Frank de Caro (1943–2020) and Rosan Jordan (1939–2025) one anecdote illustrating how things had changed.  The language skills of Indian-born General Hastings “Pug” Ismay (1887–1965) and other officers in the British Army who had served in India proved useful during the evacuation from France as they were able to communicate in Hindi over open radio channels without fear of eavesdropping Germans knowing what was being said.  Ismay had left India in 1936 to take up an appointment with the CID (Committee of Imperial Defence) but when he returned in 1947 to become chief of staff to Lord Louis Mountbatten (1900–1979; last viceroy and first governor-general of India 1947-1948) he found it a changed place:

“Ismay was met at New Delhi airport by his old friend, Field Marshal Sir Claude Auchinleck (1884–1981), then commander-in-chief of the Indian Army.  As Ismay stepped down from the plane, he was horrified to see what Auchinleck was wearing on his head: a beret.  Deeply shaken, the only words Ismay could stammer were: ‘My God, Claude!  Where your topi?’  When Ismay, years earlier, had last been in India, the topi had been more than a mere hat.  It had been a veritable icon.  During its heyday from the late nineteenth century to the late 1930s, no European would have thought of being abroad in the noonday sun without a topi squarely planted upon his head, and to have neglected to put one on would have been deemed both improper and unsafe.  All of that had changed by the time of Ismay's return, but the story testifies to the respect that was once accorded to this obligatory headgear.”

Sir Arthur Porritt (1900-1994; Governor-General of New Zealand, 1967-1972), Government House, Wellington, New Zealand, November 1970.

Although New Zealand was not a place of oppressive heat and harsh sunshine, there too, there was a time when governors-general appeared in plumed pith helmets.  A wartime military surgeon, Sir Arthur was a kind of transitional figure as the British Empire became a "Commonwealth of Nations", being New Zealand-born but resident in the UK, he was the country's first first locally born governor-general as all subsequent appointees have been.  In another sign of changing times, Sir Arthur was the last governor-general to wear the full civil uniform and, upon retirement, was raised to the peerage, in 1973 taking his seat in the House of Lords as Baron Porritt of Wanganui and Hampstead.

The exchange between Ismay and Auchinleck was a but footnote in the history of the Raj but seldom has such a brief, insignificant incident so well encapsulated a change so profound and it struck many including the historian Leonard Mosley (1913–1992) who discussed the implications in The Last Days of the British Raj (1961).  Interestingly in Lord Ismay’s own memoirs (1960) the old soldier focused on more the practical aspects of imperial fashion: “Having been brought up in the belief that anyone who failed to wear a pith helmet while the Indian sun was still in the sky was a lunatic, I blurted out, ‘Have you gone mad, Claude?  Where is your topee?’  He replied that, on the contrary, we had all been mad for a hundred years or more to wear such an un-comfortable and unnecessary form of head-gear.”  The shift in sentiment did though appear in a passage in The Jewel in the Crown (1966), the first part of the Raj Quartet (1966-1975) by Paul Scott (1920-1978), set in India during the last years of the Raj.  In the book, there’s a post-war scene in which an officer shocks his more politically aware colleagues by continuing to be attended by a young India manservant, the man blissfully unaware India has moved on while he has not.

Although in Hindi topi meant simply “hat”, by the end of the eighteenth century it had been re-purposed as a synecdoche, Europeans in India habitually referred to by the native inhabitants as “topi-wallahs” (ie wearers of hats rather than turbans).  From there, the term became more specialized and by the mid-1800s, almost exclusively it had become associated with a particular type of hat, the sun helmet which, with its relatively high crown and a wider brim, became so emblematic of European colonialism it was used in advertising and illustrations for many purposes.  Not only that but in India it became for the colonial administrators and many settlers a kind of uniform and a form of cultural assertion, one recounting: “The topi was a fetish; it was a tribal symbol. If you did not wear a topi you were not merely silly, you were a cad. You were a traitor.  You had gone native.”

Lindsay Lohan in pith helmet with riding crop, rendered as a line drawing by Vovsoft.

That attitude illustrates the role of the pith helmet in a way a structural functionalist would understand and may have more efficacy that Lord Ismay’s view of it as an essential tool of sun protection.  Even in the earlier days of the old East India Company, the staff physicians had argued sunstroke was the result of a rise in general body temperature and not necessarily from direct exposure to the sun, some even arguing the head was not especially susceptible to heat; they noted Indian adult males got along quite well with a different type of head protection and Indian women and children generally wore little or none.  While the pith helmet was not exclusive to India, it had not widely been adopted in other hot parts of the British Empire (such as outback Australia, the Americas or parts of Africa) and historians have speculated the real importance was psychological, a reassuring symbol of continuity.  Certainly, recent research has shown hats with wider brims provide much better protection from the sun but there was a ritualism associated with the things, diaries of travellers noting how passengers on ships routinely would put on their pith helmet after passing through the Suez Canal on their way to India and barely taking it off until entering the Mediterranean on the voyage home.  In short, it was a badge of Anglo-Indian identity.

In other words, it was an assertion of Britishness or “whiteness” in that it was a type of headgear worn by Europeans and very seldom by Indians.  Tellingly, those of mixed European and Indian ancestry, wore topis with even more enthusiasm than the English themselves; with the zeal of the convert as it were.  Jokes about Eurasians wearing pith helmets at inappropriate times (such as with pyjamas, in the bath or during moments of intimacy) became legion.  One often neglected aspect of the pith helmet shifting during the last days of the Raj from a symbol of authority to one of shame was that the nature of the British presence in India changed dramatically during the war as a consequence of the sub-continent’s strategic significance to the Far East Theatre.  During the conflict, a huge number arrived from the UK (military and civilian) and they often were of a different social class than those who had for a century made up the Anglo-Indian community, the overwhelming majority of them of type who would in pre-war conditions never have contemplated even a visit.  Putting a pith helmet on them did not a topi-wallah make and the old establishment knew the end was nigh, the demise of the hat not a cause but a harbinger of a change which had begun long before “the stroke of the midnight hour”.

Topi-wallah Melania Trump (b 1970; FLOTUS 2017-2021 and since 2025) in pith helmet, on safari, Kenya, October, 2018.

In common with the more stylish FLOTUSes, Melania Trump’s choice of clothing pften has been analysed in search of political meaning, a deconstruction her husband escaped except for the commentary about the length he chose to allow his ties to hang and those observations were more personal than political.  Mrs Trump, doubtless well aware of the media's interest, wore a pith helmet while on safari near Nairobi, Kenya, attracting from the left criticism for donning a symbol of white colonial rule while from the right, approvingly it was observed a pith helmet had never looked so good.

Presumably, even if unaware she was courting controversy (which is unlikely), the White House would have spelled out the implications so the pith helmet must have been worn to be provocative and the reaction wouldn’t have been unexpected because a few weeks earlier, while visiting a migrant child detention centre, she choose a Zara jacket (US$39) emblazoned across the back with the words “I REALLY DON'T CARE, DO U?”  Clearly a garment for a photo-opportunity, it was worn not while in the presence of the children but only when entering the aircraft and helicopter used for the trip.  The press of course sought comment which elicited from the White House the expected contradictory responses which from day one has typified the media-management of the Trump administration.

Melania Trump in Zara jacket from the spring/summer 2016 collection, 2018.

The feeling among the press was that whatever the origins of the approach, the “confected confusion” was a deliberate strategy, unlike what prevailed under the previous administration of Joe Biden (b 1942; US president 2021-2025) which was merely “confused”.  Regarding the Zara jacket, the POTUS said the message was there for the “fake news media” while the FLOTAS’s communications chief insisted it was “just a jacket” and there was “no hidden message”.  Mrs Trump herself later (sort of) clarified things, telling ABC News the jacket “…was a kind of message, yes”, adding it was obvious she “…didn't wear the jacket for the children” and it was donned only “…to go on the plane and off the plane.... It was for the people and for the left-wing media who are criticizing me.  I want to show them I don't care.  You could criticize whatever you want to say.  But it will not stop me to do what I feel is right.”  Mrs Trump went on to reiterate her own critique of the media for being “obsessed” with what she wears, noting it was only the jacket which attracted attention rather than any matters to do with child detention or immigration more broadly: “I would prefer they would focus on what I do and on my initiatives than what I wear.”  It might seem curious a former model would express surprise at interest being taken in the clothes a woman wears but, well aware nothing can be done about that, she has proved more adept at weaponizing messages than most White House staff have managed.

Nude & Naked

Nude (pronounced nood or nyood)

(1) Naked or unclothed, as a person or the body.

(2) Without the usual coverings, furnishings etc; bare.

(3) In art, being or prominently displaying a representation of the nude human figure.

(4) In law, a contract made without a consideration or other legal essential and therefore invalid (nudum pactum).

(5) In historic commercial use (usually for underwear), a light grayish-yellow brown to brownish-pink color (no longer in common use; now considered offensive because of the cultural implications of its association with white skin).

1531: As an artistic euphemism for naked, use was first applied to sculpture first emerged in the 1610s but the term not common in painting until the mid-nineteenth century when the idea of "the nude" was recognized as a genre.  The origin of the use in painting in the sense of "the representation of the undraped human figure in visual art" is said to date from 1708 and be derived from the French nud, an obsolete variant of nu (naked, nude, bare) also from the Latin nūdus.  The phrase idea of being in the nude (in a condition of being unclothed) emerged in the 1850s in parallel with the use in art criticism.

The adjective nude in legal use dates from the 1530s and meant "unsupported, not formally attested", the use from the Latin nūdus (naked, bare, unclothed, stripped) from the primitive Indo-European root nogw- (naked).  In legal matters it was typically applied in contract law (hence the "nude contract") and, by extension, the general sense of "mere, plain, simple" emerged twenty years later.  is attested from 1550s. In reference to the human body, "unclothed, undraped," it is an artistic euphemism for naked, dating from 1610s (implied in nudity) but not in common use in this sense until mid-nineteenth century.  The noun nudie (a nude show) dates from 1935 while the much earlier noun nudification (making naked) was from 1838, presumably a direct borrowing of the French nudification which had been in use since 1833.  The practice of nudism actually has roots in Antiquity but nudist (as applied to both practitioners and practice) came into use only in 1929 as an adjective and noun, both influenced by the French nudiste.  The noun nudism (the cult and practice of going unclothed) also dates from 1929 and in the UK, however inaccurately, it was described as a cult of German origin which had been picked up also by the more bohemian of the French, the more respectable London press linking the practice with vegetarianism, physical exercise, pagan worship and the eating of seeds.  Nude, nudeness  & nudist are nouns & adjectives and nudity & nudism are nouns; the noun plural is nudes.

Naked (pronounced ney-kid (U) or neck-ed (non-U))

(1) Being without clothing or covering; nude.

(2) Without adequate clothing.

(3) A natural environment bare of any covering, overlying matter, vegetation, foliage, or the like.

(4) Bare, stripped, or destitute.

(5) A descriptor of the most basic version of something sometimes more elaborate or embellished.

(6) In optics, as applied to the eye, sight etc, unassisted by a microscope, telescope, or other instrument.

(7) Defenseless; unprotected; exposed.

(8) Not accompanied or supplemented by anything else.

(9) In botany, (of seeds) not enclosed in an ovary; (of flowers) without a calyx or perianth; (of branches etc) without leaves; (of stalks, leaves etc) without hairs or pubescence.

(10) In zoology, having no covering of hair, feathers, shell etc.

(11) In motorcycle design, a machine in which the frame and engine are substantially exposed by virtue of screens and fairings not being fitted.

Pre 900: From the Middle English nakede & naked (without the usual or customary covering" (of a sword etc)) from the Old English nacod (nude, bare, empty or not fully clothed); related to the Old High German nackot, the Old Norse noktr and Latin nudus; cognate with the Dutch naakt, the German nackt, the Gothic naqths; akin to the Old Norse nakinn, the Latin nūdus, the Greek gymnós and Sanskrit nagnás.  Source was the Proto-Germanic nakwathaz, also the root of the Old Frisian nakad, the Middle Dutch naket, the Old Norse nökkviðr, the Old Swedish nakuþer and the Gothic naqaþs and ultimate source the primitive European nogw (naked), related to the Sanskrit nagna, the Hittite nekumant, the Old Persian nagna, the Lithuanian nuogas, the Old Church Slavonic nagu, the Russian nagoi, the Old Irish nocht and the Welsh noeth.  As applied to qualities, actions, etc, use emerged in the early thirteenth century, the phrase “naked truth” first noted in 1585 in Alexander Montgomerie's (circa 1550-1598) The Cherry and the Slae.  The phrase “naked as a jaybird (1943) was earlier referenced as “naked as a robin” (1879); the earliest known comparative based on it was the fourteenth century “naked as a needle”.  “Naked eye” is from 1660s, the form unnecessary in the world before improvements in lens grinding technology led to the invention of telescopes and microscopes.  The adjective nakedly (without concealment, plainly, openly) was from circa 1200.  The noun nakedness was from the Old English nacedness (nudity, bareness).  Naked is a verb & adjective and nakedness & nakedhood are nouns.  The special use of naked as a noun applies to motorcycles in which case the noun plural is nakeds.

Naked motorcycles:  2010 Ducati 1098 Streetfighter (left) and 2015 MV Agusta Stradale (right).

Those with a fondness for such things can spend a long time admiring the intricacy of machines like these, the exposed pipework of exhaust systems exerting a particular fascination.  On the BMW motorcycle forums (fora for those who insist on the Latin plural) it’s not uncommon to read of longings for the factory to produce a naked version of the straight-six K1600, a machine available since 2011 only with extensive fairings, befitting its role as a “touring bike”.  What the aficionados want is to see are the curves of the six stainless exhaust headers which would be as pleasing as those on the old Benelli Sei (Six, 1973-1978).

1976 Benelli Sei 750.  This is the appeal of the naked look; it would be sad to conceal the sensuous steel beneath some sort of plastic.

The concept of the naked motorcycle is a machine reduced to its essence of a frame, wheels and an engine, thereby making it lighter than more exotically configured models which may include flashings, windshields, saddlebags or fairings.  Simple physics mean a machine with less mass accelerates, turns and stops with less demand of energy and at low speed they tend to be easier to manoeuvre, are lighter to hold up when static and certainly easier to mount on a centre-stand.  There's also the attraction there are fewer things to break, fibreglass fairings being notorious for getting cracked, scratched or broken and Perspex screens are, with age, prone to cloudiness.  The look however is why some buy naked bikes, the intricacies of the exposed mechanicals appealing especially to engineers anxious to display the quality of the frame's welding or the indefinable but real attraction of Allen-headed bolts.  They're also quick.  Although sacrificing the aerodynamic advantages gained by fairings means in some cases the naked machines can have lower top speeds, they tend to accelerate with more alacrity, offer instant responsiveness and, in street use, top speeds are now anyway rarely approached.

1936 John Deere Model B Row Crop Tractor (“Unstyled”).

The concept known to motorcyclists as the “naked” existed also in agricultural machinery, all of which presumably began in a “naked” form with protective housings added later.  As such equipment became big business in commerce, decorative embellishments would have been the last appendages to appear.  Until the 1939 model-cycle, John Deere’s (JD) row crop tractors were “naked” in execution with the steering post, radiator and most of the engine exposed, the wheels often with spokes running from hub to rim.  However, in 1938, JD hired the industrial designer Henry Dreyfuss (1904-1972) and he created the shapes of the sheet metal which was added to cover many of the exposed areas, including the radiator, the new grill unmistakably from the art deco era and perhaps influenced by the memorable “coffin-nosed” Cords (810-812, 1936-1937).  Mr Dreyfuss’s distinctive radiator cowling was for generations a signature element of many of JD’s Tractors.

1956 John Deere Model 60 Row Crop Tractor (“Styled”).

At the time, such ventures were thought “styling” rather than “designing” so the new JD ranges came to be dubbed the “Styled” and the predecessors retrospective this became the “Unstyled” and also a marker of the new was the use of solid steel wheels to replace the spoke units.  Although heavier and using more steel, the solid wheels were cheaper to produce because they eliminated the use of much labor.  JD’s switch to “Styled” versions was phased in over several years with the models “D” & “G” being the last to appear in the original “naked” configuration.  JD and Mr Dreyfuss put effort and capital into the “Styled” project and as the company’s product line for decades indicated, they were well-pleased with the result and no doubt would not have predicted that early in the twenty-first century, with vintage tractors a collectable item (and definitely there are identifiable cults among the calling), there would be those who would take a 1942  “Styled” JD and lovingly transform it into an “Unstyled”.

Trimline phone in white, available also in designer colors.  Western Electric's original Trimline was available in 36 finishes (33 shades plus faux teak or walnut and the obviously daring “Transparent”) including JD’s signature green & yellow.

Although his name remains well-known in the field, Henry Dreyfuss is somewhat neglected in the public imagination although his breadth was remarkable, encompassing both industrial and consumer products ranging from vacuum cleaners, typewriters and alarm clocks to heavy locomotives, tractors and office buildings.  His most enduring contribution to daily American life was his involvement in the design of telephone handsets, his models for Western Electric serving as standard household and office fixtures between the 1940s and 1990s while the wall-mountable Trimline (1965) and twelve-digit touch-phone (1968) to this day remain available as retro items.

Nude or naked?

In many places the words may correctly be used interchangeably.  In law, a nude and a naked contract are the same, a pact which is unenforceable because if doesn’t possess all the elements required to be valid.  The legal maxim nuda pactio obligationem non parit signifies a naked promise which is a promise without anything being provided in return.  Nuda pactio obligationem non parit thus does not create a legal obligation.

The Nude: A Study in Ideal Form (1956) by Kenneth Clark, Bollingen Series, Pantheon Books, New York, 1956.

Lord Clark (Kenneth Clark, 1903-1983), a cultural elitist of a kind now perhaps either extinct or rendered silent by a less deferential culture, opened The Nude: A Study in Ideal Form by noting naked implied something embarrassing yet nude “…carries, in educated usage, no uncomfortable overtone.”  Clark certainly wrote for an “educated” audience and his view was there were works of art in which there were nudes but other depictions were just variations of nakedness for whatever purpose.  The nude, he concluded, “…is not the subject of art, but a form of art.”  In critical circles that's now mostly the accepted orthodoxy but since Antiquity not all elites (even the “educated” ones) have shared the view and it wasn't just medieval popes who sought to cover up the unclothed, sometimes with draping and sometimes fig leaves, all judiciously placed.  Other have been more destructive, burning or reducing to rubble “that which should offend thine eye”. 

Highly qualified content provider Busty Buffy (b 1996) who, as is done in her profession, appears sometimes “in the nude” although Lord Clark would have called that state of undress: “nakedness”.

In other words, the models in men's magazines were photographed naked while figures rendered in fine art were part of the tradition of the nude.  Photographers who thought their work artistic didn't agree and the onset of cultural relativism means such debates, whatever opinions may be held, are now rare.  However, the adoption by some that nude was something to used exclusively about works of art dates only from the eighteenth century, a movement led by critics and the commercial art industry which wanted the English market again to start buying the many nudes available for sale but which, even before the Victorian era, had fallen from fashion.

New York Magazine, February 2008 (Spring Fashion Issue).

Bert Stern’s (1929-2013) nude photo shoot of Marilyn Monroe (1926–1962) was commissioned by Vogue magazine and shot over three days, some six weeks before her death.  In book form, the images captured were compiled and published as The Last Sitting (first edition, William Morrow and Company (1982) ISBN 0-688-01173-X).  Stern reprised his work in 2008 with Lindsay Lohan, the photographs published in February 2008’s spring fashion issue of New York magazine.  Stern chose the medium of forty-six years earlier, committing the images to celluloid rather than using anything digital.  The reprised sessions visually echoed the original with a languorous air though the diaphanous fabrics were draped sometimes less artfully than all those years ago.  He later expressed ambivalence about the shoot, hinting regret at having imitated his own work but the photographs remain an exemplar of peak-Lohanary.

First published in 1968, New York magazine is now owned by Vox media and, unlike many, its print edition still appears on surviving news-stands.  The editorial focus has over the decades shifted, the most interesting trend-line being the extent to which it could be said to be very much a “New York-centred” publication, something which comes and goes but the most distinguishing characteristic has always been a willingness (often an eagerness) to descend into pop-culture in a way the New Yorker's editors would have distained; it was in a 1985 New York cover story the term “Brat Pack” first appeared.  Coined by journalist David Blum (b 1955) and about a number of successful early twenty-something film stars, the piece proved controversial because the subjects raised concerns about what they claimed was Blum’s unethical tactics in obtaining the material.  The term was a play on “Rat Pack” which in the 1950s had been used of an earlier group of entertainers although Blum also noted another journalist's coining of “Fat Pack”, used in restaurant-related stories.

Lindsay Lohan, Playboy magazine cover, January/February 2012.

Nudity & nakedness are defined by both context & circumstances.  The cover photograph for Lindsay Lohan's 2012 Playboy shoot was, in the narrow technical sense, ambiguous because the chair could have been concealing a pair of delicate lace knickers.  Importantly, even though there are stilettos on the feet, this is still a nude shot because, in this context, shoes don't count; everybody knows that.

Actually, in the context of nude shots it’s probably more correct to say stilettos can be part of the construct of "the nude", the shoes having a long history as an element in such photo sessions, the connotation well-understood.  For that reason, the motif was the one addition to a “nude pin-up calendar” published in 2010 by EIZO Corporation (株式会社, EIZO Kabushiki-gaisha), a Japanese visual technology company which began in 1968 as a television manufacturer.  The name EIZO is an unaltered use of the Japanese 映像 (eizō) (image).  As electronics became progressively cheaper and more powerful there was a proliferation in the use of screens for many purposes and EIZO responded by diversifying into products such as arcade game hardware, computer monitors, VCRs (video cassette recorders) and cassette players.  In 2002, a range of monitors for medical imaging was introduced and the novel calendar appeared to promote its radiological devices.

Eizo Pin-up calendar, 2010.

Advertising Agency: Butter, Berlin & Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke

The theme of the calendar was a model scanned in twelve stereotypical “pin-up” poses, the young lady nude except for her stilettos with the images in the form of classic X-Ray film.  What that meant was the model was in a sense more naked than most nudes because all that was visible (except for the stilettos) was the skeleton and an adumbrated outline of the skin; like the more “artistic” pornography, much was achieved by having a viewer’s mind “fill in the gaps” as it were.  It attracted much interest but it soon was revealed no model was irradiated in the making of the calendar, the images all created with CGI (computer-generated imagery).  The concept came from Berlin-based creative agency Butter and in terms of brand-recognition was an outstanding success because before images of the calendar went viral, it’s doubtful many outside the Japanese electronics industry had heard of EIZO and their highly-regarded monitors.

What a stiletto imposes on the wearer’s “metatarsophalangeal joint between the metatarsal and proximal phalangeal bones” attracted some comment.  It seems a small price to pay for the pleasure men gain from seeing a foot in these classic shoes.

Being the internet, the images were of course deconstructed even before Butter revealed the truth.  Those well acquainted with medical imaging pointed out it was obvious they were digital composites because some things appeared as “white” when they should have been “black”, Miss July’s nipples apparently an obvious clue (for those with a trained eye) while others pointed out a “conspicuous absence of bowel gas and pulmonary vascularity.”  What the careful analysis of the images did proved was just how well-trained those eyes must be because (presumably) no radiologists have ever before had to assess subjects imaged in quite these positions.

Butter's “No model was harmed in the making of EIZO's calendar” explanation of the production process: (1) The wireframe skeleton (top left) and skin (top right), (2) Rendering the skeleton (middle left) and skin (middle right), (3) Combining and inverting the skin & skeleton renderings (bottom right) and (4) the final image after detail editing.   It was at stage (4) that, had a trained consultant been on hand, something like the color of Miss July's nipples would have been corrected but that seems a minor quibble about what was an imaginative project.

In high fashion, there has for some time been pressure on the industry (in Europe in some jurisdictions this has even assumed a legislative form) to move away from the use of untypically (even unusually) thin models on catwalks and in advertising in favor of those with bodies more representative of the population.  Although it's obvious this has resulted in something of a "quota-system" of "plus-sized" models, to date the industry has proved remarkably adept in keeping the catwalks and photo-shots "thin" and unattributed sources within the agencies have been quoted as saying they are still requested by the fashion houses and publications to supply the traditional shape with "just enough" of the larger types added (thrown-in, as it were).  So, in an era when the "please do not feed the models" meme cut a bit close to the bone, to reassure the internet their calendar had required no model to be exposed to a high-dose of radiation, Butter published pictures of the physical wireframes constructed for the CGI modelling; while that proved she was all pixels and there was no exploitation, a feminist critique would still detect the gratuitous objectification of the female form.  Still, neither agency or client could resist the tagline: “The EIZO Medical pin-up calendar – just like EIZO monitors – really does show every detail.”

Nude bras by Flora & Fauna (left) and Capeizo (right).

The concept of the “nude bra” was one of the unanticipated consequences of the emergence of DEI (diversity, equality & inclusion) as part of the West’s linguistic and cultural framework.  The beige bra has long been an industry staple and although the products are sometimes described as a “boring beige bra”, their usual qualities (comfortable, supportive and unobtrusive) made them an “everyday essential”.  However, the functional, if unexciting, garments tended once to be marketed as “skin-tone” which obviously was intrinsically exclusionary because it implied skin was “beige” and thus one of the many examples of “white privilege”.  Accordingly, mostly the industry shifted to value-free descriptors such as beige, black, brown, green, grey, ivory, pink, purple, red, white etc.  The purpose of a nude bra is to be nearly imperceptible under clothing, achieved by the fabric as closely as possible matching the skin tone and the obvious implication is what is a nude bra for one might be quite the opposite for another.  Glamour has a a helpful on-line guide based on the idea of skin's undertones able to be classified as cool, warm, or neutral and notes that while in underwear "black" and "white" tend to be universal, colors like beige or brown are spectrums and there are variations, both between manufacturers and even within their ranges,  That's good because even within a construct like "black skin" or "white skin", there are variations so ideally the selection of a nude bra will involve a consumer comparing fabric with flesh.