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Wednesday, August 27, 2025

Quartervent

Quartervent (pronounced kwawr-ter-vent)

A small, pivoted, framed (or semi-framed) pane in the front or rear side-windows of a car, provided to optimize ventilation.

1930s: The construct was quarter + vent.  Dating from the late thirteenth century, the noun quarter (in its numerical sense) was from the Middle English quarter, from the Anglo-Norman quarter, from the Old French quartier, from the Latin quartarius (a Roman unit of liquid measure equivalent to about 0.14 litre).  Quartus was from the primitive Indo-European kweturtos (four) (from which the Ancient Greek gained τέταρτος (tétartos), the Sanskrit चतुर्थ (caturtha), the Proto-Balto-Slavic ketwirtas and the Proto-Germanic fedurþô).  It was cognate to quadrus (square), drawn from the sense of “four-sided”.  The Latin suffix –arius was from the earlier -ās-(i)jo- , the construct being -āso- (from the primitive Indo-European -ehso- (which may be compared with the Hittite appurtenance suffix -ašša-) + the relational adjectival suffix -yós (belonging to).  The suffix (the feminine –āria, the neuter -ārium) was a first/second-declension suffix used to form adjectives from nouns or numerals.  The nominative neuter form – ārium (when appended to nouns), formed derivative nouns denoting a “place where stuff was kept”.  The Middle English verb quarteren, was derivative of the noun.  Dating from the mid fourteenth century, vent was from the Middle English verb venten (to furnish (a vessel) with a vent), a shortened form of the Old French esventer (the construct being es- + -venter), a verbal derivative of vent, from the Latin ventus (wind), in later use derivative of the English noun.  The English noun was derived partly from the French vent, partly by a shortening of French évent (from the Old French esvent, a derivative of esventer) and partly from the English verb.  The hyphenated form quarter-vent is also used and may be preferable.  Quarter-vent is a noun; the noun plural is quarter-vents.  In use, the action of using the function provided by a quarter-vent obviously can be described with terms like quarter-venting or quarter-vented but no derived forms are recognized as standard.

1959 Cadillac Eldorado Biarritz.

Like almost all US passenger cars, the post-war Cadillacs all had quarter-vents (“vent windows” or “ventiplanes” to the Americans) and on the most expensive in the range they were controlled by an electric motor, a feature optional on the lesser models.  This was a time when the company's slogan Standard of the World” really could be taken seriously.  In 1969, with General Motors (GM) phasing in flow-through ventilation, Cadillac deleted the quarter-vents, meaning purchasers no longer had to decide whether to pay the additional cost to have them electrically-activated (a US$71.60 option on the 1968 Calais and De Ville).  GM's early implementation of flow-through ventilation was patchy so the change was probably premature but by 1969 the system was perfected and as good as their air-conditioning (A-C), famous since the 1950s for its icy blast.    

The now close to extinct quarter-vents were small, pivoted, framed (or semi-framed) panes of glass installed in the front or rear side windows of a car or truck; their purpose was to provide occupants with a source of ventilation, using the air-flow of the vehicle while in motion.  The system had all the attributes of other admirable technologies (such as the pencil) in that it was cheap to produce, simple to use, reliable and effective in its intended purpose.  Although not a complex concept, GM in 1932 couldn’t resist giving the things an impressively long name, calling them “No Draft Individually Controlled Ventilation” (NDICV being one of history’s less mnemonic initializations).  GM’s marketing types must have prevailed because eventually the snappier “ventiplanes” was adopted, the same process of rationality which overtook Chrysler in 1969 when the public decided “shaker” was a punchier name for their rather sexy scoop which, attached directly to the induction system and, protruding through a carefully shape lacuna in the hood (bonnet), shook with the engine, delighting the males aged 17-39 to whom it was intended to appeal.  “Shaker” supplanted Chrysler’s original “Incredible Quivering Exposed Cold Air Grabber” (IQECAG another dud); sometimes less is more.  Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) suggested a good title for his book might be Viereinhalb Jahre [des Kampfes] gegen Lüge, Dummheit und Feigheit (Four and a Half Years of Struggle against Lies, Stupidity and Cowardice) but his publisher thought that a bit ponderous and preferred the more succinct Mein Kampf: Eine Abrechnung (My Struggle: A Reckoning) and for publication even that was clipped to Mein Kampf.  Unfortunately, the revised title was the best thing about it, the style and contents truly ghastly and it's long and repetitious, the ideas within able easily to be reduced to a few dozen pages (some suggest fewer but the historical examples cited for context do require some space).

The baroque meets mid-century modernism: 1954 Hudson Italia by Carrozzeria Touring.  

Given how well the things worked, there’s long been some regret at their demise, a process which began in the 1960s with the development of “through-flow ventilation”, the earliest implementation of which seems to have appeared in the Hudson Italia (1954-1955), an exclusive, two-door coupé co-developed by Hudson in Detroit and the Milan-based Italian coachbuilder Carrozzeria Touring.  Although some of the styling gimmicks perhaps haven’t aged well, the package was more restrained than some extravagances of the era and fundamentally, the lines were well-balanced and elegant.  Unfortunately the mechanical underpinnings were uninspiring and the trans-Atlantic production process (even though Italian unit-labor costs were lower than in the US, Touring’s methods were labor-intensive) involved two-way shipping (the platforms sent to Milan for bodies and then returned to the US) so the Italia was uncompetitively expensive: at a time when the bigger and more capable Cadillac Coupe de Ville listed at US$3,995, the Italia was offered for US$4,800 and while it certainly had exclusivity, it was a time when there was still a magic attached to the Cadillac name and of the planned run of 50, only 26 Italias were produced (including the prototype).  Of those, 21 are known still to exist and they’re a fixture at concours d’élégance (a sort of car show for the rich, the term an un-adapted borrowing from the French (literally “competition of elegance”) and the auction circuit where they’re exchanged between collectors for several hundred-thousand dollars per sale.  Although a commercial failure (and the Hudson name would soon disappear), the Italia does enjoy the footnote of being the first production car equipped with what came to be understood as “flow-through ventilation”, provided with a cowl air intake and extraction grooves at the top of the rear windows, the company claiming the air inside an Italia changed completely every ten minutes.  For the quarter-vent, flow-through ventilation was a death-knell although some lingered on until the effective standardization of A-C proved the final nail in the coffin.

1965 Ford Cortina GT with eyeball vents and quarter-vents.

The car which really legitimized flow-through ventilation was the first generation (1962-1966) of the Ford Cortina, produced over four generations (some claim it was five) by Ford’s UK subsidiary between 1962-1982).  When the revised model displayed at the Earls Court Motor Show in October 1964, something much emphasized was the new “Aeroflow”, Ford’s name for through-flow ventilation, the system implemented with “eyeball” vents on the dashboard and extractor vents on the rear pillars.  Eyeball vents probably are the best way to do through-flow ventilation but the accountants came to work out they were more expensive to install than the alternatives so less satisfactory devices came to be used.  Other manufacturers soon phased-in similar systems, many coining their own marketing trademarks including “Silent-Flow-Ventilation”, “Astro-Ventilation” and the inevitable “Flow-thru ventilation”.  For the Cortina, Ford took a “belt & braces” approach to ventilation, retaining the quarter-vents even after the “eyeballs” were added, apparently because (1) the costs of re-tooling to using a single pane for the window was actually higher than continuing to use the quarter-vents, (2) it wasn’t clear if there would be general public acceptance of their deletion and (3) smoking rates were still high and drivers were known to like being able to flick the ash out via the quarter-vent (and, more regrettably, the butts too).  Before long, the designers found a way economically to replace the quarter-vents with “quarter-panes” or “quarter-lights” (a fixed piece of glass with no opening mechanism) so early Cortinas were built with both although in markets where temperatures tended to be higher (notable South Africa and Australia), the hinged quarter-vents remained standard equipment.  When the Mark III Cortina (TC, 1970-1976) was released, the separate panes in any form were deleted and the side glass was a single pane.

Fluid dynamics in action: GM's Astro-Ventilation.

So logically a “quarter-vent” would describe a device with a hinge so it could be opened to provide ventilation while a “quarter-pane”, “quarter-light” or “quarter-glass” would be something in the same shape but unhinged and thus fixed.  It didn’t work out that way and the terms tended to be used interchangeably (though presumably “quarter-vent” was most applied to those with the functionality.  However, the mere existence of the fixed panes does raise the question of why they exist at all.  In the case or rear doors, they were sometimes a necessity because the shape of the door was dictated by the intrusion of the wheel arch and adding a quarter-pane was the only way to ensure the window could completely be wound down.  With the front doors, the economics were sometimes compelling, especially in cases when the opening vents were optional but there were also instances where the door’s internal mechanisms (the door opening & window-winding hardware) were so bulky the only way to make stuff was to reduce the size of the window.  In some cases, manufacturers "solved" the problem by making rear side glass fixed which lowered their costs but it was never popular with customers.

1976 Volkswagen Passat B1 (1973-1980 (1988 in Brazil)) without quarter-vents, the front & rear quarter-panes fixed.

The proliferation of terms could have come in handy if the industry had decided to standardize and the first generation Volkswagen Passat (1973-1980) was illustrative of how they might been used.  The early Passats were then unusual in that the four-door versions had five separate pieces of side glass and, reading from left-to-right, they could have been classified thus: (1) a front quarter-pane, (2) a front side-window, (3) a rear side-window, (4) a rear quarter-pane and (5) a quarter-window.  The Passat was one of those vehicles which used the quarter-panes as an engineering necessity to permit the rear side-window fully to be lowered.  However the industry didn’t standardize and in the pre-television (and certainly pre-internet) age when language tended to evolve with greater regional variation, not even quarter-glass, quarter-vent, quarter-window & quarter-pane were enough and the things were known variously also as a “fly window”, “valence window”, “triangle window” and (possibly annoying architects) “auto-transom”, the hyphen used and not.

PA Vauxhall Velox (1957-1962): 1959 (left) and 1960 (right).  The one-piece rear window was introduced as a running-change in late 1959.

Before flow-through ventilation systems and long before A-C became ubiquitous, quarter-vents were the industry standard for providing airflow to car interiors and it was common for them to be fitted on both front and rear-doors and frequently, the rear units were fixed quarter-panes (the lowering of the side window thing).  A special type of fixed quarter-pane were those used with rear windows, originally an economic imperative because initially it was too expensive to fabricate one piece glass to suit the “wrap-around styles becoming popular.  Improved manufacturing techniques let the US industry by the early 1950s overcome the limitations but elsewhere, the multi-piece fittings would continue to be used for more than a decade.

1957 Mercury Turnpike Cruiser (left), details of the apparatuses above the windscreen (centre) and the Breezeaway rear window lowered (right)

The 1957 Mercury Turnpike Cruiser was notable for (1) the truly memorable model name, (2) introducing the “Breezeway" rear window which could be lowered and (3) having a truly bizarre arrangement of “features” above the windscreen.  Unfortunately, the pair of “radio aerials” protruding from the pods at the top of the Mercury’s A-pillars were a mere affectation, a “jet-age” motif decorating what were actually air-intakes.

Brochure for 1957 Mercury Turnpike Cruiser promoting, inter-alia, the Breezeway retractable rear window.

A three-piece construction was however adopted as part of the engineering for the “Breezeway”, a retractable rear window introduced in 1957 on the Mercury Turnpike Cruiser.  It was at the time novel and generated a lot of publicity but the concept would have been familiar to those driving many roadsters and other convertibles which had “zip-out” rear Perspex screens, allowing soft-top to remain erected while the rear was open.  Combined with the car’s quarter-vents, what this did was create the same fluid dynamics as flow-through ventilation.  The way Mercury made the retractable glass work was to section the window in a centre flat section (some 80% of the total width), flanked by a pair of fixed quarter-panes.  After the run in 1957-1959, it was resurrected for use on certain Mercury Montclairs, Montereys and Park Lanes.

1958 (Lincoln) Continental Mark III Convertible (with Breezeway window).  The platform was unitary (ie no traditional chassis) which with modern techniques easily was achievable on the sedans and coupes but the convertible required so much additional strengthening (often achieved by welding-in angle iron) that a Mark III Convertible, fueled and with four occupants, weighed in excess of 6000 lb (2720 kg). 

Ford must have been much taken with the feature because it appeared also on the gargantuan “Mark” versions of the (Lincoln) Continentals 1958, 1959 & 1960, dubbed respectively Mark III, IV, & V, designations Ford shamelessly would begin to recycle in 1969 because the corporation wanted the new Mark III to be associated with the old, classic Continental Mark II (1956-1957) rather than the succeeding bloated trio.  The “Breezeway” Lincolns also featured a reverse-slanted rear window, something which would spread not only to the Mercurys of the 1960s but also the English Ford Anglia (105E, 1959-1968) and Consul Classic (1961-1963) although only the US cars ever had the retractable glass.  The severe roofline was used even on the convertible Continentals, made possible by them sharing the rear window mechanism used on the sedan & couple, modified only to the extent of being retractable into a rear compartment.

1974 Lincoln Continental Town Car with mini vents.

In the 1970s Lincoln introduced the novelty of “mini-vents” which raised and lowered separately from the main side-glass.  Smoking was at the time socially acceptable (in some circles it must have appeared obligatory) and there was a lot of it about so engineers devoting time to finding a better way for those wanting to “flick ash out the window” while running the A-C wasn’t surprising.  Those visualizing a “flick” in process might be surprised such a thing existed because if in a modern vehicle, its shape honed in wind-tunnels and computer simulations, what would likely happen would be “blowback”.  That’s because the shape is aerodynamically efficient (with a “buffer zone” very close to the surface) and disrupting that by lowering a window shifts the inside pressure from positive to negative, ask thus being “sucked-in”.  However, on something like a 1974 Lincoln Continental (which conceptually can be imagined as one brick sitting atop two), the buffer zone can (depending on speed) extend as as much as 3 feet (close to a metre) from the body.  The meant ash was flicked into the “buffer zone” and it didn’t end up back in the cabin.  The vents didn’t last (another casualty of the quest for lower drag) but as late as 1985 they appeared as a US$72 extra and were known in the industry as the “smoker's option”.

1967 Chevrolet Camaro 327 Convertible with vent windows (left), 1969 Chevrolet Camaro ZL1 without vent windows (centre) and Lindsay Lohan (b 1986) & Jamie Lee Curtis (b 1958) in 1969 Chevrolet Camaro Convertible during filming of the remake of Freaky Friday (2003), Los Angeles, August 2024.  Freakier Friday is slated for release in August, 2025).

Through Chevrolet's COPO (Central Office Production Order) system, 69 1969 Camaros were built with the ZL1, an all-aluminum version of the 427 cubic inch (7.0 litre) big-block V8.  The COPO had been established as an efficient way to coordinate the production of fleet orders (law enforcement agencies, utility companies etc) for runs of vehicles in a certain specification but the drag racing community and others worked out it could be used also as “back-door” way to order small runs of cars with otherwise unavailable high-performance engines.  The Freakier Friday Camaro (badged as a 396 SS but several were used during filming including at least one with a roll-over bar for the stunt work) lacks the vent windows which were deleted from the range after 1967 when “Astro-Ventilation” (GM’s name for flow-through ventilation) was added.  In North American use, the devices typically are referred to as “vent windows” while a “quarter light” is a small lamp mounted (in pairs) in the lower section of the front bodywork and a “quarter-vent” is some sort of (real or fake) vent installed somewhere on the quarter panels.  As flow-through ventilation became standardized and A-C installation rates rose, Detroit abandoned the quarter-vent which pleased industry because it eliminated both parts and labor, lowering the cost of production (the savings absorbed as profits rather than being passed to the customers).  On the small, cheap Ford Pinto (1971-1980), removing the feature saved a reported US$2.16 per unit but, being small and cheap, A-C rarely was ordered by Pinto buyers which was probably a good thing because, laboring under the 1970s burdens of emission controls, the weight of  impact-resistant bumper bars and often an automatic transmission a Pinto was lethargic enough with out adding power-sapping A-C compressor and plumbing.  Responding (after some years of high inflation) to dealer feedback about enquires from Pinto customers indicating a interest in the return of vents, Fords cost-accountants calculated the unit cost of the restoration would be some US$17.  

Ford Australia’s early advertising copy for the XA Falcon range included publicity shots both with and without the optional quarter-vents (left) although all sedans & station wagons had the non-opening, rear quarter-panes, fitted so the side window completely could be lowered.  One quirk of the campaign was the first shot released (right) of the “hero model” of the range (the Falcon GT) had the driver’s side quarter-vent airbrushed out (how “Photoshop jobs” used to be done), presumably because it was thought to clutter a well-composed picture.  Unfortunately, the artist neglected to defenestrate the one on the passenger’s side.

Released in Australia in March 1972, Ford’s XA Falcon was the first in the lineage to include through-flow ventilation, the previously standard quarter-vent windows moved to the option list (as RPO (Regular Production Option) 86).  Because Australia often is a hot place and many Falcons were bought by rural customers, Ford expected a high take-up rate of RPO 86 (it was a time when A-C was expensive and rarely ordered) so the vent window hardware was stockpiled in anticipation.  However, the option didn’t prove popular but with a warehouse full of the parts, they remained available on the subsequent XB (1973-1976) and XC (1976-1979) although the take-up rate never rose, less the 1% of each range so equipped and when the XD (1979-1983) was introduced, there was no such option and this continued on all subsequent Falcons until Ford ceased production in Australia in 2016, by which time A-C was standard equipment.

Great moments in tabloid journalism: Sydney's Sun-Herald, Sunday 25 June, 1972.  The Sun-Herald was then part of the Fairfax group, proving Rupert Murdoch (b 1931) can't be blamed for everything.

The infrequency with which RPO 86 was ordered has been little noted by history but on one car with the option the fixtures did become a element which enabled a owner to claim the coveted “one-of-one” status.  In August 1973, near the end of the XA’s run, with no fanfare, Ford built about 250 Falcons with RPO 83, a bundle which included many of the parts intended for use on the stillborn GTHO Phase IV, cancelled (after four had been built) in 1972 after a newspaper generated one of their moral panics, this time about the “160 mph super cars” it was claimed the local manufacturers were about to unleash and sell to males ages 17-25.  Actually, none of them were quite that fast but not often has the tabloid press been too troubled by facts and the fuss spooked the politicians (it's seldom difficult to render a "minister horrified").  Under pressure, Holden cancelled the LJ Torana V8, Ford the GTHO Phase IV and Chrysler reconfigured it's E55 Charger 340 as a luxury coupé, available only with an automatic transmission and no high-performance modifications.

The “quarter-vent XA RPO 83 GT”: 1973 Ford Falcon XA GT sedan (Body Identification: 54H; Model Code: 18238) in Calypso Green (code J) with Onyx Black (code B) accents over Black Vinyl (Code B) with 351 4V V8 (Code T) and four-speed manual transmission (Code L).  It’s the only one produced with both RPO 83 (a (variably fitted) bundle of parts left-over from the aborted GTHO Phase IV project) and RPO 86 (front quarter-vent windows).  In the collector market they're referred to usually as “the RPO83 cars”.

So in 1973 Ford's warehouse still contained all the parts which were to be fitted to the GTHO Phase IV so they’d be homologated for competition and although the rules for racing had been changed to ensure there was no longer any need to produce small batches of “160 mph (257 km/h) super cars”, Ford still wanted to be able to use the heavy-duty bits and pieces in competition so quietly conjured up RPO 83 and fitted the bundle on the assembly line, most of the cars not earmarked for allocation to racing teams sold as “standard” Falcon GTs.  Actually, it’s more correct to say “bundles” because while in aggregate the number of the parts installed was sufficient to fulfil the demands of homologation, not all the RPO 83 GTs received all parts so what a buyer got really was “luck of the draw”; with nobody being charged extra for RPO 83, Ford didn’t pay too much attention to the details of the installations and many who purchased one had no idea the parts had been included, the manual choke's knob the only visually obvious clue.  Ford made no attempt to publicize the existence of RPO 83, lest the tabloids run another headline.  It’s certain 250 RPO 83 cars were built (130 four-door sedans & 120 two-door Hardtops) but some sources say the breakdown was 131 / 121 while others claim an addition nine sedans were completed.  Being a genuine RPO 83 car, the Calypso Green GT attracts a premium and while being only RPO 83 with quarter-vent windows is not of any great significance, it does permit the prized “one-of-one” claim and not even any of the four GTHO Phase IVs built (three of which survive) had them.  In the collector market, the “one-of-one” status can be worth a lot of money (such as a one-off convertible in a run of coupés) but a Falcon’s quarter-vents are only a curiosity.

The Bathurst 1000 winning RPO83 Falcon GTs, 1973 (left) & 1974 (right).

All else being equal, what makes one RPO83 more desirable than another is if it was factory-fitted with all the option's notional inventory and most coveted are the ones with four-wheel disk brakes.  Because the project was focused on the annual endurance event at Bathurst's high-speed Mount Panorama circuit, the disks were as significant as an additional 50 horsepower and a few weeks before the RPO 83 run they'd already been fitted to the first batch of Landaus, which were Falcon Hardtops gorped-up (what bling used to be called) with hidden headlights, lashings of leather, faux woodgrain and a padded vinyl roof, all markers of distinction in the 1970s and, unusually, there was also a 24 hour analogue clock.  Essentially a short wheelbase, two-door LTD (which structurally was a Falcon with the wheelbase stretched 10 inches (250 mm) to 121 (3075 mm)), the Landau was not intended for racetracks but because it shared a body shell and much of the running gear with the Falcon GT Hardtops, Ford claimed Landau production counted towards homologation of the rear disks.  Fearing that might be at least a moot point, a batch were installed also on some of the RPO83 cars and duly the configuration appeared at Bathurst for the 1973 event, their presence of even greater significance because that was the year the country switched from using imperial measures to metric, prompting the race organizers to lengthen the race from 500 miles (804 km) to 625 (1000), the Bathurst 500 thus becoming the Bathurst 1000.  RPO83 Falcon GTs won the 1973 & 1974 Bathurst 1000s.

The “quarter-vent XB GT”: 1973 Ford Falcon XB GT sedan (Body Identification: 54H; Model Code: 18338) in Polar White (Code 3) with Onyx Black (code B) accents over Parchment Vinyl (Code P) with 351C 4V V8 (Code T) and four-speed manual transmission (Code L).  The only one produced with RPO 86 (front quarter-vent windows).

So with a large stock sitting in the warehouse, despite the dismally low take-up rate, the quarter-vents remained available when the XB Falcon (1973-1976) range was released and of the 1952 XB GT sedans sold (there were also 949 two-door Hardtops) a single buyer ticked the RPO 86 box.  Again, although granting the coveted “one-of-one” status, it’s not something of great significance although the car to which the pair of vents was fitted is one of the more desirable XB GTs because it was one of the 139 XB GTs built with the combination of the “4V Big Port” 351 V8 and four-speed Top Loader manual transmission.  The first 211 XB GTs received the fully-imported 351 Clevelands, “using up” what was in stock, subsequent models switching to the locally made variant.

US Built 351C-4V in 1973 XB Falcon GT.

Ford Australia had been importing from the US the high-performance 351C-4V (4 venturi (ie two-barrel carburetor) V8 for use in the GT but when advised US production of that configuration was ending, the decision was taken to produce a local “high-performance” version of the 351 using the 351C 2V “small port” cylinder heads with “open” combustion chambers and a four-barrel carburetor; Ford Australia only ever manufactured the “small port” heads.  That means the Australian nomenclature “351C-4V” (small ports & four barrel carburetor) differs in meaning from that used in the US where it translated to “big ports & four barrel carburetor”.  It sounded a retrogressive step and while there was some sacrifice in top-end power, the antipodean combo turned out to be ideal for street use because the fluid dynamics of the flow rate through the smaller ports made for better low and mid-range torque (most useful for what most drivers do most of the time) whereas the big-port heads really were optimized for full-throttle operation, something often done on race tracks but rarely on public roads… even in the Australia of the early 1970s.  Still, some did miss the responsiveness of the high-compression US-built engine, even if the difference was really apparent only above 80 mph (130 km/h).

The other ceremony which happened in Australia on 11 November, 1975: Ford Australia's photo shoot, Melbourne, Victoria.

Although only 2,901 XB GTs were produced, as the “halo” model it was an important image-maker and the XB range proved successful with almost 212,000 sold over its 34 month life (over 18 months in a generally more buoyant economy XA production had reached over 129,000).  Stylistically, the XB was an improvement over the poorly detailed XA and much was made (among Fords claimed 2,056 changes from the XA) of the headlight’s high-beam activation shifting from a foot-operated button to a steering column stalk which, thirty-odd years on from the achievement of nuclear fission, doesn’t sound like much but motoring journalists had for years been advocating for “a headlight flasher” having been impressed by the “safety feature” when being “flashed” on the German Autobahns by something about to pass at high speed.  More welcome still was the GT’s four-wheel disk brakes, acknowledged as good as any then in volume production.  The success of the XB coincided with Ford Australia’s two millionth vehicle leaving the assembly line so on Tuesday 11 November, 1975, Ford’s public relations office invited journalists and camera crews to a ceremony to mark the occasion, laying on the usual catering (including free cigarettes!) to ensure a good attendance.

Ford Australia pre-release publicity shot for the XB range release (embargoed until 15 September 1973).

1973 Ford Falcon XB GT Hardtop (Body Identification: 65H; Model Code: 18318) in Yellow Blaze (Code M) with Onyx Black (code B) accents over Black Vinyl (Code B) with 351C 4V V8 (Code T) and three-speed T-Bar automatic transmission (Code B).  Because the various side windows used by the Hardtop, Ute and Panel Van derivatives were different to fit the door and roof shapes, the quarter-vents were never offered on those and RPO 86 on the Hardtops was the dreaded vinyl roof in tan.  The sunroof (RPO 10) was a rarely (168 Falcons and 244 Fairmonts) specified option.

Unfortunately, the pictures of the dutifully polished XB Fairmont (a Falcon with some gorp) sedan didn’t generate the publicity expected because the next editions of the daily newspapers (there were then a lot of those and they sold in big numbers) had a more sensational story to cover: On that Tuesday Sir John Kerr (1914–1991; governor-general of Australia 1974-1977) had dismissed from office Gough Whitlam (1916–2014; prime minister of Australia 1972-1975) and his troubled administration.  It was the first time the Crown had sacked a prime-minister since William IV (1765–1837; King of the UK 1830-1837) in 1834 dismissed Lord Melbourne (1779–1848; prime minister of the UK 1834 & 1835-1841) and although in 1932 Sir Philip Game (1876–1961; governor of NSW 1930-1935) had sundered the commission of Jack Lang (1876–1975; premier of New South Wales 1925-1927 & 1930-1932), most Australians who pondered such things believed the days of meddling viceroys were done.  Sir John however proved the royal prerogative still existed (although paradoxically perhaps now only in the hands of a monarch’s representative rather than their own) and the footnote in the history of Australian manufacturing passed almost unnoticed.

Monday, March 31, 2025

Simulacrum

Simulacrum (pronounced sim-yuh-ley-kruhm)

(1) A slight, unreal, or superficial likeness or semblance; a physical image or representation of a deity, person, or thing.

(2) An effigy, image, or representation; a thing which has the appearance or form of another thing, but not its true qualities; a thing which simulates another thing; an imitation, a semblance; a thing which has a similarity to the appearance or form of another thing, but not its true qualities

(3) Used loosely, any representational image of something (a nod to the Latin source).

1590–1600: A learned borrowing of the Latin simulācrum (likeness, image) and a dissimilation of simulaclom, the construct being simulā(re) (to pretend, to imitate), + -crum (the instrumental suffix which was a variant of -culum, from the primitive Indo-European –tlom (a suffix forming instrument nouns).  The Latin simulāre was the present active infinitive of simulō (to represent, simulate) from similis (similar to; alike), ultimately from the primitive Indo-European sem- (one; together).  In English, the idea was always of “something having the mere appearance of another”, hence the conveyed notion of a “a specious imitation”, the predominant sense early in the nineteenth century while later it would be applied to works or art (most notably in portraiture) judged, “blatant flattery”.  In English, simulacrum replaced the late fourteenth century semulacre which had come from the Old French simulacre.  As well as the English simulacrum, the descendents from the Latin simulācrum include the French simulacre, the Spanish simulacro and the Polish symulakrum.  Simulacrum is a noun and simulacral is an adjective; the noun plural is simulacrums or simulacra (a learned borrowing from Latin simulācra).  Although neither is listed, by lexicographers, in the world of art criticism, simulacrally would be a tempting adverb and simulacrumism an obvious noun.  The comparative is more simulacral, the suplerative most simulacral.

Simulacrum had an untroubled etymology didn’t cause a problem until French post-structuralists found a way to add layers of complication.  The sociologist & philosopher Jean Baudrillard (1929-2007) wrote a typically dense paper (The Precession of Simulacra (1981)) explaining simulacra were “…something that replaces reality with its representation… Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal.... It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real.” and his examples ranged from Disneyland to the Watergate scandal.  Although dense, this one did stop short of the impenetrability he sometimes achieved and one can see his point but it seems only to state the obvious; wicked types like Karl Marx (1818-1883) and Joseph Goebbels (1897-1975; Nazi propaganda minister 1933-1945) said it in fewer words.  To be fair, Baudrillard’s point was more about the consequences of simulacra than the process of their creation and the social, political and economic implication of states or (more to the point) corporations attaining the means to “replace” reality with a constructed representation were profound.  The idea has become more relevant (and certainly more discussed) in the post-fake news world in which clear distinctions between that which is real and its imitations have become blurred and there’s an understanding that through many channels of distribution, increasingly, audiences are coming to assume "nothing is real".  In the age of AI (artificial intelligence) generated images, voice and video content which is indistinguishable from "the real" it would seem unwise to assume anything "necessarily is real".  

Mannerist but not quite surrealist: Advertising for the 1961 Pontiac Bonneville Sports Coupe (left) with graphical art by Art Fitzpatrick (1919–2015) & Van Kaufman (1918-1995) and a (real) 1961 Pontiac Bonneville Sports Coupe (right) fitted with Pontiac's much admired 8-lug wheels, their exposed centres actually the brake drum to which the rim (in the true sense of the word) directly was bolted.

The work of Fitzpatrick & Kaufman is the best remembered of the 1960s advertising by the US auto industry and their finest creations were those for General Motors’ (GM) Pontiac Motor Division (PMD).  The pair rendered memorable images but certainly took some artistic licence and created what were even then admired as simulacrums rather than taken too literally.  While PMD’s “Year of the Wide-Track” (introduced in 1959) is remembered as a slogan, it wasn’t just advertising shtick, the decision taken to increase the track of Pontiacs by 5 inches (127 mm) because the 1958 frames were used for the much wider 1959 bodies, rushed into production because the sleek new Chryslers had rendered the old look frumpy and suddenly old-fashioned.  It certainly enhanced the look but the engineering was sound, the wider stance also genuinely improved handling.  Just to make sure people got the message about the “wide” in the “Wide Track” theme, their artwork deliberately exaggerated the width of the cars they depicted and while it was the era of “longer, lower, wider” (and PMD certainly did their bit in that), things never got quite that wide.  Had they been, the experience of driving would have felt something like steering an aircraft carrier's flight deck.

1908 Cadillac Model S: The standard 56 inch (1422 mm) track (left) and the 61 inch (1549 mm) "wide track" (right), the more "sure-footed" stance designed for rutted rural roads.  The early automobiles used a narrower track than the traditional horse-drawn carriages and while this tended not to cause motorists difficulties in urban conditions (indeed, the narrower profile was often a great advantage when negotiating around the built environment), in rural areas where road maintenance between distant settlements was usually infrequent and sometimes non-existent, unless able (especially in winter) to play the wheels of one's vehicle in the well-worn tracks of a thousand or more before, progress often simply had to stop.  Thus Cadillac's Model S, the additional width spliced into the structure designed exactly to match the ruts in the roads of the rural Southwest, cut by generations of horse-drawn wagons.      

A road on the outskirts of Toronto, Canada, 1914.

Pontiac made much of the “Year of the Wide Track” and it worked so well “wide track” would be an advertising hook for much of the 1960s although the idea wasn’t new, Cadillac in 1908 offering a wide track option for their Model S.  While the four cylinder Cadillacs were coming to be offered with increasingly large and elaborate coachwork, to increase the appeal of the single cylinder, 98 cubic inch (1.6 litre) Model S for rural buyers, there was the option of a 61 inch (1549 mm) track, 5 inches (127 mm) wider than standard.  Though a thoughtful gesture, times were changing and the 1908 Model S would prove the last single cylinder Cadillac, the corporation the next season standardizing the line around the Model Thirty which upon release would use the 226 cubic inch (3.7 litre) four-cylinder engine although in a harbinger of the 1950s and 1960s, it would be enlarged to 255 cubic inches (4.2 litre) for 1910, 286 cubic inches (4.7 litres) for 1911-1912 and finally 366 cubic inches (6.0 litres) for 1914.  For 1915, there was another glimpse of Cadillac’s path in the twentieth century with the introduction of the Model 51, fitted with the company’s first V8 with a displacement of 314 cubic inches (5.1 litres).  As the photographs suggest, nor was there anything new in the luxurious tufted leather upholstery Detroit in the 1970s came to adore, the style of seating used in the early (“brass era”), up-market automobiles taken straight from gentlemen’s clubs.

Fitzpatrick & Kaufman’s graphic art for the 1967 Pontiac Catalina Convertible advertising campaign.  One irony in the pair being contracted by PMD is that for most of the 1960s, Pontiacs were distinguished by some of the industry’s more imaginative and dramatic styling ventures and needed the artists' simulacral tricks less than some other manufacturers (and the Chryslers of the era come to mind, the solid basic engineering below cloaked sometimes in truly bizarre or just dull  bodywork).

This advertisement from 1961 hints also at something often not understood about what was later acknowledged as the golden era for both the US auto industry and their advertising agencies.  Although the big V8 cars of the post-war years are now remembered mostly for the collectable, high-powered, high value survivors with large displacement and induction systems using sometimes two four-barrel or three two-barrel carburetors, such things were a tiny fraction of total production and most V8 engines were tuned for a compromise between power (actually, more to the point for most: torque) and economy, a modest single two barrel sitting atop most and after the brief but sharp recession of 1958, even the Lincoln Continental, aimed at the upper income demographic, was reconfigured thus in a bid to reduce the prodigious thirst of the 430 cubic inch (7.0 litre) MEL (Mercury-Edsel-Lincoln) V8.  Happily for country and oil industry, the good times returned and by 1963 the big Lincolns were again guzzling gas four barrels at a time (the MEL in 1966 even enlarged to a 462 (7.6)) although there was the courtesy of the engineering trick of off-centering slightly the carburetor’s location so the primary two throats (the other two activated only under heavy throttle load) sat directly in the centre for optimal smoothness of operation.  Despite today’s historical focus on the displacement, horsepower and burning rubber of the era, there was then much advertising copy about (claimed) fuel economy, though while then as now, YMMV (your mileage may vary), the advertising standards of the day didn’t demand such a disclaimer.

Portrait of Oliver Cromwell (1650), oil on canvas by Samuel Cooper (1609-1672).

Even if it’s something ephemeral, politicians are often sensitive about representations of their image but concerns are heightened when it’s a portrait which, often somewhere hung on public view, will long outlive them.  Although in the modern age the proliferation and accessibility of the of the photographic record has meant portraits no longer enjoy an exclusivity in the depiction of history, there’s still something about a portrait which conveys, however misleadingly, a certain authority.  That’s not to suggest the classic representational portraits have always been wholly authentic, a good many of those of the good and great acknowledged to have been painted by “sympathetic” artists known for their subtleties in rendering their subjects variously more slender, youthful or hirsute as the raw material required.  Probably few were like Oliver Cromwell (1599–1658; Lord Protector of the Commonwealth 1653-1658) who told Samuel Cooper to paint him “warts and all”.  The artist obliged.

Randolph Churchill (1932), oil on canvas by Philip de László (left) and Randolph Churchill’s official campaign photograph (1935, right).

There have been artists for whom a certain fork of the simulacrum has provided a long a lucrative career.  Philip Alexius László de Lombos (1869–1937 and known professionally as Philip de László) was a UK-based Hungarian painter who was renowned for his sympathetic portraiture of royalty, the aristocracy and anyone else able to afford his fee (which for a time-consuming large, full-length works could be as much as 3000 guineas).  His reputation as a painter suffered after his death because he was dismissed by some as a “shameless flatterer” but in more recent years he’s been re-evaluated and there’s now much admiration for his eye and technical prowess, indeed, some have noted he deserves to be regarded more highly than many of those who sat for him.  His portrait of Randolph Churchill (1911-1968) (1932, left) has, rather waspishly, been described by some authors as something of an idealized simulacrum and the reaction of the journalist Alan Brien (1925-2008) was typical.  He met Churchill only in when his dissolute habits had inflicted their ravages and remarked that the contrast was startling, …as if Dorian Gray had changed places with his picture for one day of the year.  Although infamously obnoxious, on this occasion Churchill responded with good humor, replying “Yes, it is hard to believe that was me, isn’t it?  I was a joli garçon (pretty boy) in those days.  That may have been true for as his official photograph for the 1935 Wavertree by-election (where he stood as an “Independent Conservative” on a platform of rearmament and opposition to Indian Home Rule) suggests, the artist may have been true to his subject.  Neither portrait now photograph seems to have helped politically and his loss at Wavertree was one of several he would suffer in his attempts to be elected to the House of Commons.

Portrait of Gina Rinehart (née Hancock, b 1954) by Western Aranda artist Vincent Namatjira (b 1983), National Gallery of Australia (NGA) (left) and photograph of Gina Rinehart (right).

While some simulacrums can flatter to deceive, others are simply unflattering.  That was what Gina Rinehard (described habitually as “Australia’s richest woman”) felt about two (definitely unauthorized) portraits of which are on exhibition at the NGA.  Accordingly, she asked they be removed from view and “permanently disposed of”, presumably with the same fiery finality with which bonfires consumed portraits of Theodore Roosevelt (TR, 1858–1919; US president 1901-1909) and Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955), both works despised by their subjects.  Unfortunately for Ms Reinhart, her attempted to save the nation from having to look at what she clearly considered bad art created only what is in law known as the “Streisand effect”, named after an attempt in 2003 by the singer Barbra Streisand (b 1942) to suppress publication of a photograph showing her cliff-top residence in Malibu, taken originally to document erosion of the California coast.  All that did was generate a sudden interest in the previously obscure photograph and ensure it went viral, overnight reaching an audience of millions as it spread around the web.  Ms Reinhart’s attempt had a similar consequence: while relatively few had attended Mr Namatjira’s solo Australia in Colour exhibition at the NGA and publicity had been minimal, the interest generated by the story saw the “offending image” printed in newspapers, appear on television news bulletins (they’re still a thing with a big audience) and of course on many websites.  The “Streisand effect” is regarded as an example “reverse psychology”, the attempt to conceal something making it seem sought by those who would otherwise not have been interested or bothered to look.  People should be careful in what they wish for.

Side by side: Portraits of Barak Obama (2011) and Donald Trump (2018), both oil on canvas by Sarah A Boardman, on permanent display, Gallery of Presidents, Third Floor, Rotunda, State Capitol Building, Denver, Colorado.

In March 2025 it was reported Donald Trump (b 1946; US president 2017-2021 and since 2025) was not best pleased with a portrait of him hanging in Colorado’s State Capitol; he damned the work as “purposefully distorted” and demanded Governor Jared Polis (b 1975; governor (Democratic) of Colorado since 2019) immediately take it down.  In a post on his Truth Social platform, Mr Trump said: “Nobody likes a bad picture or painting of themselves, but the one in Colorado, in the State Capitol, put up by the Governor, along with all the other Presidents, was purposefully distorted to a level that even I, perhaps, have never seen before.  The artist also did President Obama and he looks wonderful, but the one on me is truly the worst. She must have lost her talent as she got older.  In any event, I would much prefer not having a picture than having this one, but many people from Colorado have called and written to complain. In fact, they are actually angry about it!  I am speaking on their behalf to the radical left Governor, Jared Polis, who is extremely weak on crime, in particular with respect to Tren de Aragua, which practically took over Aurora (Don’t worry, we saved it!), to take it down. Jared should be ashamed of himself!

At the unveiling in 2019 it was well-received by the reverential Republicans assembled and if Fox News had an art critic (the Lord forbid), she would have approved but presumably that would now be withdrawn and denials issued it was ever conferred.  

Intriguingly, it was one of Mr Trump’s political fellow-travellers (Kevin Grantham (b 1970; state senator (Republican, Colorado) 2011-2019) who had in 2018 stated a GoFundMe page to raise the funds needed to commission the work, the US$10,000 pledged, it is claimed, within “a few hours”.  Ms Boardman’s painting must have received the approval of the Colorado Senate Republicans because it was them who in 2019 hosted what was described as the “non-partisan unveiling event” when first the work was displayed hanging next to one of Mr Trump’s first presidential predecessor (Barack Obama (b 1961; US president 2009-2017), another of Ms Boardman’s commissions.  Whether or not it’s of relevance in the matter of now controversial portrait may be a matter for professional critics to ponder but on her website the artist notes she has “…always been passionate about painting portraits, being particularly intrigued by the depth and character found deeper in her subjects… believing the ultimate challenge is to capture the personality, character and soul of an individual in a two-dimensional format...”  Her preferred models “…are carefully chosen for their enigmatic personality and uniqueness...” and she admits some of her favorite subjects those “whose faces show the tracks of real life.

Variations on a theme of simulacra: Four AI (artificial intelligence) generated images of Lindsay Lohan by Stable Diffusion.  The car depicted (centre right) is a Mercedes-Benz SL (R107, 1971-1989), identifiable as a post-1972 North American model because of the disfiguring bumper bar. 

So a simulacrum is a likeness of something which is recognizably of the subject (maybe with the odd hint) and not of necessity “good” or “bad”; just not exactly realistic.  Of course with techniques of lighting or angles, even an unaltered photograph can similarly mislead but the word is used usually of art or behavior such as “a simulacrum or pleasure” or “a ghastly simulacrum of a smile”.  In film and biography of course, the simulacrum is almost obligatory and the more controversial the subject, the more simulacral things are likely to be: anyone reading AJP Taylor’s study (1972) of the life of Lord Beaverbrook (Maxwell Aitken, 1879-1964) would be forgiven for wondering how anyone could have said a bad word about the old chap.  All that means there’s no useful antonym of simulacrum because one really isn’t needed (there's replica, duplicate etc but the sense is different) while the synonyms are many, the choice of which should be dictated by the meaning one wishes to denote and they include: dissimilarity, unlikeness, archetype, clone, counterfeit, effigy, ersatz, facsimile, forgery, image, impersonation, impression, imprint, likeness, portrait, representation, similarity, simulation, emulation, fake, faux & study.  Simulacrum remains a little unusual in that while technically it’s a neutral descriptor, it’s almost always used with a sense of the negative or positive.