Fluff (pronounced fluhf)
(1) Light, downy particles, as of cotton.
(2) A soft, light, downy mass.
(3) In slang, a cloth diaper (nappy).
(4) In slang (New England region in the US), marshmallow crème,
thus the local delicacy the “fluffernutter” (a sandwich made with peanut butter
and marshmallow fluff), once a favorite of children’s school lunches but now
likely to attract “mom shaming” on
Instagram.
(5) In LGBTQQIAAOP slang, the passive partner in a lesbian
relationship, known also as a “ruffle” (unfortunately the dominant partner is not known as a “flounce” which seems a missed linguistic opportunity).
(6) In slang, (Australia, New Zealand, Canada), a fart.
(7) In the slang of pop-culture fandom, fan fiction (in whole or in part) is “sweet and feel-good” in tone, often involving
romance.
(8) In the slang (UK) of the role-playing game community,
a form of role-playing that is inconsequential and not related to the plot; it's used sometimes in the context of (but not limited to) “fulling in time”.
(9) In UK slang, short change deliberately given by a
railway clerk (keeping the money for themselves), an clipping of “deliberate
fluff” (obsolete).
(10) Figuratively, something of no consequence;
insubstantial.
(11) Figuratively (of literature, political argument,
philosophy etc), a slight work or one of dubious artistic or intellectual
value; unscholarly (used also as a polite euphemism for BS (bullshit), being less explicit than “cattle feces” (faeces in non-US English)).
(12) An error (flub, lapse, blooper, blunder, boo-boo,
defect, error, fault, faux pas, gaffe, lapse, mistake, slip, stumble, brain-fart,
brain-explosion), especially an actor's memory lapse in the delivery of lines
(often in the form “fluffed their lines”).
(13) A
young woman (often as “a bit of fluff”), the implication being of her providing
a brief, amusing diversion rather than one sought for a permanent relationship).
(14) To make into fluff; shake or puff out (feathers,
hair etc) into a fluffy mass (often followed by up).
(15) To make a mistake.
(16) To become fluffy; move, float, or settle down like
fluff.
(17) To embellish (often as “fluffed up”).
1780s: From the earlier (or perhaps contemporary) floow (woolly substance, down, nap, lint
(which appeared also as flough, flue
& flew)), possibly from the West
Flemish vluwe (an imitative
modification of floow), of uncertain origin
but which may be from the French velu
(hairy, furry), from the Latin villūtus
(having shaggy hair), from villus (shaggy
hair, tuft of hair) and may be compared with the Old English flōh (that which is flown off, fragment,
piece), linked to the later “flaw”.
Although undocumented, etymologists generally conclude the word may have
been a blend of flue + puff. “Fluffy stuff” is a common phenomenon in the
natural world and descriptors existed in many European languages including the
possibly onomatopoeic Middle Dutch vloe, the dialectal English floose, flooze & fleeze (particles
of wool or cotton; fluff; loose threads or fibres), the Danish fnug (down, fluff) and the Swedish fnugg (speck, flake). Traces of the sound of the word “fluff” are
found in other languages including the Japanese フワフワ (fuwafuwa) (lightly,
softly), the Hungarian puha (soft,
fluffy), the Polish puchaty (soft,
fluffy) and the Romanian puf (down;
peachfuzz; soft hair of some animals; powderpuff). Fluff & fluffing are nouns & verbs, fluffed
is a verb, fluffiness & fluffer are nouns, fluffless & flufflike are
adjectives, fluffy is an adjective (and non-standard) noun and fluffily is an
adverb; the noun plural is fluffs.

Fluffied: Lindsay Lohan in bikini embellished
with faux fur, photo-shoot for the fifth anniversary of ODDA magazine, April 2017.
In idiomatic use there’s “fluff around” of “fluff about” (ineffectually
to act or waste time”, “fluff off” (an affectionate form of “fuck off”), “fluff-ball”
or “ball of fluff” (a fluffy kitten or puppy with the quality of “cuteness”), “bum
fluff” or “belly-button fluff” (small particles the fabric of clothing which
accumulates in body crevices), “fluffhead” (someone vague or confused
(synonymous with “airhead”), “fluff up” (a polite version of “fuck up”). The term “fluffy bunny” isn’t from lagomorphology
(the scientific study of rabbits (small mammals in the family Leporidae))
although it may be assumed the term is used in pet shops. Fluffy bunny (also as “fluff bunny” & “fluffbunny”)
was an adaptable noun used to mean: (1) a synonym of chubby bunny (a competitive
eating game in which contestants had to pronounce words or phrases (such as “Irish
wristwatch”) while holding increasing numbers of marshmallows is their mouth),
(2) in the strange world of quantum mechanics, quantum entanglement, which in
theory can occur but may or may not happen because of "other physics" and (3) a derogatory
descriptor of a casual, naive practitioner of Wicca (or other neo-pagan
religions), especially one deemed to have only a superficial understanding. The slang “bit of fluff” (young woman with
whom one is enjoying or planning a brief affair) was first recorded in 1903
while the use to describe the marshmallow confection seems to date from at least 1920,
noted in Massachusetts. The verb in the
sense of “to shake into a soft mass” was in use by 1875 (directly from the
noun) while the meaning “make a mistake” dates from 1884 as theatre slang referring to actors who had forgotten or weongly spoken (fluffed) their lines.
The adjective fluffy (containing or resembling fluff) came into use in
the 1820s.
“Fluff jobs” were those deemed of dubious worth or existing only to fulfil some government-imposed mandate, one marker of which was said to be the length of the job title (eg deputy regional assistant coordinator of diversity and inclusion). The concept was satirised by Douglas Adams (1952–2001) in The Hitchhiker's Guide to the Galaxy (1979-1992), the profession of “telephone sanitizer” being a classic “Fluff job”. The the joke was that having exiled the fluffy (telephone sanitizers, advertising account executives, management consultants and such) the ancient civilization of the planet Golgafrincham being driven to extinction by the spread of a lethal pathogen through the vector of uncleaned telephone handsets. The exiled “fluffies” ended up on Planet Earth where they became the ancestors of modern humans, explaining the proliferation of “fluff jobs” now so obvious.

Kimberly
Kemp was a pseudonym adopted by Gilbert Fox (1917-2004) for his “lesbian pulp
novels”, dozens of which were published during the 1960s & 1970s. His other lesbian fiction (in a slightly
different) vein appeared under names including Dallas Mayo and Violet Loring
while for his “heterosexual erotica” he used Peter Willow and Paul Russo. Unfortunately, the cover-art for his titles
is unattributed and the publishers may have used many graphic artists while
maintaining the thematic consistency (which was something like “Mills &
Boon undressed”). Mr Fox led a varied
and interesting life and A Bit of Fluff
(1963) was illustrative of the lesbionic component of his oeuvre, other titles
including: Intimate Nurse; A World All
Their Own; The Houseguest; My Secret Lesbian Life, Vol I; My Secret Lesbian
Life, Vol II; Lesbian Obsession; Perfume and Pain; Private party; Different; The
Last Resort; Coming Out Party; Pleasant Company; Operation: Sex; A Cunning
Among Lesbians; Play With Me; Illicit Interlude; Two Women; The houseguest; Love
like a Shadow; A labor of love; Party Time; Secret Cravings; Draw the Blinds; Two
of a Kind, Virgin Wanted; Perfumed/Pampered.

Middlemarch by George Eliot, first
edition, 1871 (vol I) & 1872 (Vol II, III &
IIII). Appearing originally in eight paper-bound instalments (1871-1872), the hardback editions (in four volumes) were published in parallel, something not at the time the industry's universal practice.
Mr Fox opted to use a feminine pen-name for his lesbian erotica to lend a touch
of authenticity, suggesting what would now be called “lived experience” rather than the rather formulaic
approach to the topic taken by male authors who tended often to indulge their
own fantasies; definitely he was interested in attracting a female readership
and reverse-gender pseudonyms have a history, the most famous probably George
Eliot (pen name of Mary Ann Evans (1819–1880)).
Ms Evans adopted a masculine pen-name not because it wasn’t possible for
women novelists to find publishers but because “women’s fiction” was at the
time regarded as a “fluffy, trivial amusements” while she wanted to
focus on the more challenging themes men were exploring in the “realism”
genre then fashionable in European literature.
It’s good she did because, although dated, works like Romola (1862–1863) and Middlemarch (1871–1872) are rewarding and
even valuable source documents for social historians.

Catch 22 (1961) by Joseph Heller: Polymesmeric but not fluffy.
Literary
editors use the phrase “brushing the dog”
to describe the process of “removing the
fluff” from a manuscript, hopefully leaving only nice, glossy text. Literary historians sometimes compare originals
with the edited versions that appeared in print and although there’s sometimes
come regret for some of what was lost, generally the view seem to be that
editors produce a better book. Once who
suggested an editor should have used a stiffer brush was the old curmudgeon Norman
Mailer (1923–2007) who, writing of Joseph Heller’s (1923-1999) Catch-22 (1961), joked that a reader
wouldn’t notice were “100 pages pulled from the middle”, adding “not even the
author could be certain they were gone.” The non-lineal structure of Catch 22 certainly demanded some mental
gymnastics from readers (one publisher coined “polymesmeric” for the blurb) and,
pace Norman Mailer but it might have been more accurate to suggest the chapter
order could have been re-arranged without compromising the literary value. Even if those same readers might find 100
pages to remove, not all would agree on which
100 pages.
Watergate Fluff
Watergate fluff is one of the alternative terms for the
dish “Watergate Salad”, the others including Green Fluff, Green Goddess, Fluff
Salad and Funeral Salad, the last picked up reputedly because it was so often
served at wakes. It’s not clear how the culinary
delight came to be called “Watergate Salad” although there’s no doubt the use
was triggered by some association the Watergate scandal of the early 1970s
which revolved around attempts by the administration of Richard Nixon (1913-1994; VPOTUS 1953-1961 & POTUS 1969-1974) to “cover up” the involvement of operatives
connected to the White House with the break-in in June 1972 of the Democratic
National Committee (DNC) headquarters in Washington DC’s Watergate Building. Interestingly, although the scandal (in the
public perception, although the legal proceedings would last longer) ended in
August 1974 when Nixon resigned, the first known use of the term “Watergate
Salad” dates from 1975 although in September 1974, Maryland's Hagerstown Daily Mail had published the recipe for “Watergate Cake”, also a similarly green-tinted dessert made with pistachio pudding in the mix and
sometimes the icing.

Fluffy dice
(in period 1970s brown) in 1974 Ford
Mustang II Ghia.
It is a truth universally acknowledged, that
of the seven generations of Ford Mustang produced since 1964, it is a second
generation (Watergate scandal era) Mustang II (1973-1978) in which it is most likely a pair of fluffy
dice will be hanging from the rear-view mirror. If they're seen dangling in a Boss 429 (1969-1970), that's irony.The dish however predates the term. Some claim the Kraft Foods Corporation deserves
credit (apparently as a proud boast rather than an admission of guilt) as the
creator because in 1975 they published a recipe called “Pistachio Pineapple
Delight” as part of a promotional campaign to support the release that year of their
“Pistachio Pudding Mix” (something with a long tradition, a whipped cream and pineapple concoction detailed in a Kansas newspaper in 1913, the year Richard Nixon was born). At that point,
history and myth become hard to untangle, one story saying the food editor of
the Chicago Tribune named it to stimulate interest, suggesting it was the ideal
snack to enjoy while watching the televised hearings of proceedings pursuant to
the scandal while another claimed it was associative because the Watergate
Hotel (in the by then infamous building) served the salad on their popular weekend
buffets; no menus appear to have survived to prove or disprove that one. Best suggestion was the name was chosen because the salad was “full
of nuts” (like the crew involved in the scandal, including the memorable lawyer
and Watergate burglary coordinator G Gordon Liddy (1930–2021)
who wasn’t really “a nut” but often has been portrayed as one). True or not, that’s the one which deserves to
be accepted.
Aleita Dupree's Watergate Salad recipe
Ingredients
1 (3 ½ oz) box of instant pistachio pudding mix.
1 (20 oz) can of crushed pineapple with juice (most use
sweetened).
1 (8 oz) container of cool whip, thawed.
1 heaped cup of miniature marshmallows.
½ cup of chopped pecan nuts.
Stemmed maraschino cherries for garnish (optional).
Instructions
(1) In glass serving bowl, mix crushed pineapple and
juice with pistachio pudding mix. Stir
pudding until mix completely is dissolved and mixture is smooth.
(2) Fold in the thawed cool whip. Gently fold until pudding and cool whip is
completely blended.
(3) Add miniature marshmallows and pecans. Cover and chill until salad is set (should
take up to 30 minutes).
(4) To serve, garnish with stemmed cherries and extra
chopped pecans (if desired).
Fluff in fashion

Fluffiness in fashion: Lindsay Lohan in Falling for
Christmas (Netflix, 2022, left) and in New York to promote Irish Wish (Netflix,
2024, right). The fluffy cream coat is
by David Koma (Davit Komakhidze b 1985), a London-based,
Georgian-born fashion designer (the label of his fashion house is stylized as
DΛVID KOMΛ). The crystal payette-embroidered layered cup bra hints at the profile of the customer base and did appear on sale at US$1250 (down from US$1750). The fashion business is regarded by some as a bit “fluffy” (frocks and such) compared with “hard” industries (heavy engineering, nuclear weapons etc) but globally the annual turnover of the fashion industry is substantial. The numbers bounce around a bit because it difficult to determine where “fashion” ends and “commodities” begin but estimates between US$1.5-2.5 trillion widely are quoted (In financial use, one trillion = 1,000,000,000,000 (one million million or 1,000 billion)).