Banner

Banner (pronounced ban-er)

(1) The flag of a country, army, troop etc.

(2) An ensign or the like bearing some device, motto, or slogan, as carried in religious processions, political demonstrations etc.

(3) A flag used as the standard of a nation, sovereign, lord, knight, military formation or other institution (and by extension (1) the military unit under such a flag or standard & (2) a military or administrative subdivision).

(4) A sign painted on fabric or some other material and hung over a street, entrance etc.

(5) Anything regarded or displayed as a symbol of principles.

(6) In heraldry, a square flag bearing heraldic devices.

(7) In journalism, a headline extending across the width of a newspaper or web page (in print usually across the top of the front page); also known as banner line, banner headline, screamer or streamer.

(8) As a verb, in journalism, (of a headline), prominently to display (used in other contexts by analogy).

(9) In advertising, an advertisement appearing across the top or bottom or along one side of a newspaper or web page; also known as a banner ad .

(10) An open streamer with lettering, towed behind an airplane in flight, for advertising purposes.

(11) A placard or sign carried in a procession or demonstration.

(12) As an adjective, leading or foremost.

(13) Historically, a type of administrative division in Inner Mongolia and Tuva, made during the Qing dynasty; at that time, Outer Mongolia and part of Xinjiang were also divided into banners.

1200–1220: From the Middle English banere (piece of cloth attached to the upper end of a pole or staff), from the Old French baniere (flag, banner, standard) (from which modern French in the twelfth century gained bannière), from the Late Latin bann & bannum (variants of bandum (standard)), from a Frankish or West Germanic source, from the Proto-Germanic bandwa (identifying sign, banner, standard (and also “military formation under a banner”), source also of the Gothic bandwa (a sign), from suffixed form of the primitive Indo-European root bha- (to shine).

A non-official Royal Standard of Croatia, one of several designs used by those affiliated with the movement seeking to restore the Royal House of Croatia.

A banner was the standard (a type of flag) of a king, lord, or knight, behind which his followers marched to war and to which they rallied in battle.  From the early fourteenth century, there was also the related noun banneret, an order of knighthood, originally in reference to one who could lead his men into battle under his own banner, for centuries a common European practice when armies were organized ad-hoc for invasions and formations were deployed under their banners rather than being mixed.  It later came to mean “one who received rank for valiant deeds done in the king's presence in battle”.  As is still the practice, such honors had grades and there was also the bannerette (a small banner), awarded to those who provided service meritorious rather than valorous.  The reason a banner was attached to a tall pole and carried by “a standard bearer” was that in the swirl of battle, such was the clatter that communication by voice could soon become impossible over even short distances and the only way a commander could effectively re-assemble his troops into formation was to have them return to the banner.  This was the origin of the phrase “rally around the flag”, in the twentieth century re-purposed metaphorically although the figurative sense of "anything displayed as a profession of principles" was used as early as the fourteenth century.  The first use of banner to describe newspaper headlines which in large, bold type stream across the top of the page dates from 1913.  The term “banner blindness” was created in 1998 to describe the tendency of users to ignore banner advertising on websites.  Synonyms (depending on context) can include emblem, headline, bunting, pennant, streamer, advertisement, leading, colors, ensign, heading, pennon, standard, exceptional, foremost, outstanding, banderole, burgee & gonfalon.  Banner is a noun, verb and adjective, bannered is an verb & adjective and bannering is an adjective; the noun plural is banners.

Flag of the Commander of the Croatian Navy.

Technically, the term banner can be used to describe any flag, ensign, pennant or standard although it’s now less used for the more precise terms have come to be well-understood and are thus more popular.  Pennant was from the Middle English penon, penoun & pynoun, from the Old French penon, from the Latin penna (feather).  Although it wasn’t always the case, a pennant is distinguished by its elongated shape which tapers to a point.  It’s now especially associated with naval use, the advantage of the shape being that it tends to remain legible even in conditions where material of square or rectangular shape can become distorted.  Pennants are also used by sports teams and university societies.  In sporting competition, a championship is sometimes referred to as “the pennant” or “the flag” even though such thing are not always awarded as physical trophies.

Flag of the Socialist Republic of Croatia (1947–1990) under comrade Marshall Tito.

Ensign was from the Middle English ensigne, from the Old French enseigne, from the Latin īnsignia, the nominative plural of īnsigne.  By convention of use, ensign is now used almost exclusively by the military, especially by naval forces (the use to describe the lowest grade of commissioned officer in the US Navy (equivalent to a sub-lieutenant, and once used also in the infantry (the coronet fulfilling the role in the cavalry) dates from the role evolving from the assigned role of being responsible for the care, raising and lowering of flags and pennants, including the unit’s ensign).  In navies, the principal flag or banner flown by a ship (usually at the stern) to indicate nationality is called the ensign (often modified as red ensign, royal ensign etc).

Lindsay Lohan with ensigns, flags and pennants.

Standard was from the Middle English standard, from the Old French estandart (gathering place, battle flag), from the Frankish standahard (literally “stand firm, stand hard”), the construct being stand +‎ -ard.  There is an alternative etymology which suggest the second element was from the Frankish oʀd (point, spot, place (and linked with the Old French ordé (pointed), the Old English ord (point, source, vanguard), the German Standort (location, place, site, position, base, literally “standing-point”))).  The notion is this merged with the Middle English standar, stander or standere (flag, banner (literally “stander)).  Standard is now the usual form when describing symbol of an individual, family, clan or military formation when presented in the shape used by national flags.

1957 Standard Ensign.  It typified the dreary products offered by much of the British industry in the post-war years.  The flag is the Red Ensign (Red Duster in nautical slang), the civil ensign of the UK, flown by British merchant or passenger craft since 1707.

The Standard Motor Company operated in the UK between 1903-1970 although in 1963 it ceased to use the Standard name on products sold in most markets, switching them to Triumph which would be used until 1984, the company having been integrated into the doomed British Leyland (BL) conglomerate in 1968.  In India, where the operations had become independent of BL, the Standard name lingered until 1988.  In 1957, Standard, having obtained from the Royal Navy the right to use the name Vanguard (the name of many ships and submarines including the last dreadnought (big battleship) ever launched) for their family car (the Standard Vanguard, 1948-1963), decided to continue the nautical theme by naming their new model the Ensign (1957-1963).  In the manner of the Citroën ID (1957-1969) and Mercedes-Benz 219 (W105, 1956-1959), the Ensign offered a large-bodied vehicle at a lower price, achieved by fitting a less powerful engine and substantially reduced equipment levels.  Until 1962 the Ensign was available only with a 1670 cm³ (102 cubic inch) for-cylinder engine which even in the pre-motorway era was thought marginal in a relative heavy car but, although slow, it offered a lot of metal for the money and sold well to fleets and the government, the military especially fond of them.  If the 1.6 litre gas (petrol) version was slow, also available was a version with a 1622 cm³ (99 cubic inch) Perkins P4C diesel engine, the low survival rate of which is sometimes attributed to so many being sold to the Coal Board or Wales and, having descended into Welsh valleys, they lacked to power to climb out.  The last of the Ensigns (1962-1963) were fitted with a 2163 cm³ (132 cubic inch) four-cylinder gas engine which proved more satisfactory but by then the Vanguard-Ensign line was outdated and the names were retired when the replacement range was marketed under the Triumph rather than the Standard marque.

Once the "Standard of the World": 1938 Cadillac Series 90 V16 Convertible Coupé (left), 1957 Cadillac Eldorado Brougham (centre) & 1967 Cadillac Coupe DeVille convertible.

Elsewhere in the automotive world “standard” was used in different ways.  Cadillac long used the slogan “The Standard of the World” and that was certainly true in the 1930s when the Cadillac V16s were at least the equal in engineering and craftsmanship to anything made in Europe an even in the late 1960s, although the “hand-made” years were over, the company still offered the finest engine-transmission combinations in the world and managed to master sub-systems like air-conditioning in a way it took the Europeans a few decades to match.  After about 1970, it was usually downhill for the old “standard of the world” although there have been some hopeful signs in the twenty-first century.  General Motors’ now defunct southern outpost, Holden, in first two decades (1948-1966), used standard to mean “basic”, the better-equipped versions being the “Business” and the “Special”.  In England, Jaguar’s pre-war use of SS as a brand was apparently derived from the company’s origin as the Swallow Sidecar Company but, after the association with the Standard Motor Company as an engine supplier, the factory began to prefer Standard Swallow, the cars sold under the badge Jaguar SS.  After the war, the SS label was dropped, the association with the Nazi Party’s SS (Schutzstaffel (security section or squad)) too unsavory in those times although the moment would soon pass, Jaguar in 1957 reviving the name for the XK-SS, the road-going version of the D-Type race car.

Pennant of the commander of a flotilla of naval vessels in the Croatian Navy.

Flag is from the Middle English flag & flagge (flag), of uncertain origin.  It may have been related to the early Middle English flage (name for a baby's garment) and the Old English flagg & flacg (cataplasm, poultice, plaster) or could have been merely imitative or otherwise drawn from the Proto-Germanic flaką (something flat), from the primitive Indo-European pleh- (flat, broad, plain), referencing the shape.  The modern flag is a piece of cloth, decorated with a combination of colors, shapes or emblems which can be used as a visual signal or symbol.  In Admiralty use, a “flag” can refer to (1) a specific flag flown by a ship to show the presence on board of the admiral; the admiral himself, or their flagship or (2) a signal flag or the act of signaling with a flag.  The now familiar use as national symbol is surprisingly modern.  Although flags and standards were of course common even before the current conception of the nation-state coalesced, it wasn’t until the eighteen century that the association of a flag with a country became close to universal.  One interesting quirk of national flags is that since Libya’s was redesigned, the flag of Jamaica is the only one on Earth not to include either red, white or blue.

A banner used in Croatia between 925-1102 (left), the current Croatian flag adopted after independence in 1990 (centre) and the Croatian naval ensign (1990).

One of the most ancient symbols to endure in modern nation flags is the red & white checkered pattern used to this day on the flag of Croatia.  The oldest known example dates from 925 and the pattern was used (with the odd interruption) for centuries, even when the country was a non-sovereign component of supranational states such as the Habsburg Empire.  A red star was used instead when Croatia was a part of comrade Marshall Tito’s (1892-1980) Jugoslavija (Yugoslavia) between 1945-1990 but the red & white checks were restored when independence was regained in 1990.

Ivana Knoll at the FIFA World Cup in Qatar.

Noted Instagram influencer Ivana Knoll (b 1992) was a finalist in the Miss Croatia beauty contest in 2016 and for her appearances at the 2022 FIFA World Cup in Qatar, chose a number of outfits using the national symbol of the red and white checkerboard, matching the home strip worn by the team.  By the standards of Instragram, the design of the hoodie she donned for Croatia's game against Morocco at the Al-Bayat stadium wasn't particularly revealing but it certainly caught the eye.  As if Gianni Infantino (b 1970; president of FIFA (Fédération Internationale de Football Association (International Federation of Association Football) since 2016) doesn't have enough to ponder, the former Miss Croatia finalist tagged FIFA in her posts, fearing perhaps the president may not be among her 600,000 Instagram followers and her strategy seems to have had the desired effect although whether the design which, does cover her hair, shoulders and legs, will prove sufficiently demur to satisfy the local rules, isn't clear.   The guidance provided by FIFA indicated non-Qatari women don’t need to wear the abaya (the long, black robe), tops must cover their midriff and shoulders, and skirts, dresses or trousers must cover the knees and clothing should not be tight or reveal any cleavage.  In accordance with the rules or not, Ms Knoll proved a popular accessory for Qatari men seeking selfies.

Croatian FIFA World Cup 2022 strips, home (left) & away (right). 

On the basis of her Instagram posts, the German-born beauty wouldn't seem to be in compliance with the rules but thus far there's been no report of reaction from the authorities but if she has any problems, Sepp Blatter's (b 1936; FIFA president 1998-2015) lawyers may be available.  They seem pretty good.  Paradoxically, although the impressively pneumatic Ms Knoll generated much interest in her hoodie, had she worn an all-enveloping burka in the red & white checkerboard, it might have gained even more clicks.

Mansfield

Mansfield (pronounced manz-feeld)

The slang term for the protective metal structures attached to the underside of trucks and trailers, designed to protect occupants of vehicles in “under-run” crashes (the victim’s vehicle impacting, often at mid-windscreen height with the solid frame of the truck’s tray).  A Mansfield bar, technically is called the RUPS (Rear Underrun Protection System).

1967: The devices are known as “Mansfield” bars because interest in the system was heightened after the death of the actress Jayne Mansfield (1933-1967), killed in an under-run accident on 28 June 1967.  The origin of the surname Mansfield is habitational with origins in Mansfield, Nottinghamshire. The early formations, recorded in the thirteenth century Domesday Book, show the first element uniformly as the Celtic Mam- (mother or breast (Manchester had a similar linkage)) with the later addition of the Old English feld (pasture, open country, field) as the second element.  The locational sense is thus suggestive of an association of the field by a hill called “Man”.  The etymology, one suspects, would have pleased Jayne Mansfield.

Mansfield crash aftermath, 28 June 1967.

On 28 June 1967, Jayne Mansfield was a front-seat passenger in a 1966 Buick Electra 225, en route to New Orleans where she was next day to be the subject of an interview.  While cruising along the highway at around two in the morning, the driver failed to perceive the semi-truck in front had slowed to a crawl because an anti-mosquito truck ahead was conducting fogging and blocking the lane.  The mist from the spray masked the truck's trailer and, the driver unable to react in time, the car hit at high speed, sliding under the semi-trailer, killing instantly the three front-seat occupants.  Although the myth has long circulated she was decapitated, an idea lent some credence by the visual ambiguity of photographs published at the time, while it was a severe head trauma, an autopsy determined the immediate cause of death was a "crushed skull with avulsion of cranium and brain".

Mansfield crash aftermath, 28 June 1967.

The phenomenon of the “under-run” accident happens with some frequency because of a co-incidence of dimensions in the machines using the roads.  Pre-dating motorised transport, loading docks were built at a height of around four feet (48 inches; 1.2 m) because that was the most convenient height for men of average height engaged in loading and unloading goods.  Horse-drawn carts and later trucks were built to conform to this standard so trays would always closely align with dock.  Probably very shortly after cars and trucks began sharing roads, they started crashing into each other and, despite impact speeds and traffic volumes being relatively low, the under-run accident was noted in statistics as a particular type as early as 1927.

The famous photograph of Sofia Loren (b 1934, left) and Jayne Mansfield (right), Los Angeles, 1957.

In the post-war years, speeds and traffic volumes rose and, coincidentally, the bonnet or hood-lines on cars became lower, the windscreen now often somewhere around four feet high so the under-run vulnerability was exacerbated, cars now almost designed to slide under a truck to the point of the windscreen, thus turning the tray into a kind of horizontal guillotine, slicing into the passenger compartment at head-height.  That’s exactly how Jayne Mansfield died.

Rear under-run Mansfield bar.

The US authorities did react, federal regulations requiring trucks and trailers be built with under-ride guards (reflectorized metal bars hanging beneath the back-end of trailers) passed in 1953, but the standards were rudimentary and until the incident in 1967, little attention was paid despite similar accidents killing hundreds each year.  The statistics probably tended to get lost in the ever-increasing road toll, cars of the era being death traps, seat belts and engineering to improve crashworthiness almost unknown.

The Mansfield bar works by preventing the node of the car sling under the truck, protecting the passenger compartment from impact.

After 1967, although regulations were tightened and enforcement, though patchy, became more rigorous, deaths continued and in the US there are still an average of two-hundred fatalities annually in crashes involving Mansfield Bars.  There are proposals by the Federal Motor Carrier Safety Administration (FMCSA) to include Mansfield Bars on any truck inspection and suggesting to improve the design to something more effective, the devices since 1963 little more than brute force impact barriers and there’s interest in spring-loaded devices which would absorb more of the energy generated in a crash.  Coincidentally, the increasing preference by consumers for higher, bluff-fronted SUVs and light (a relative term in the US market) trucks has helped improve this aspect or road safety.

There’s concern too about side impacts.  Only a very small numbers of trucks have ever been fitted with any side impact protection and this omission also make corner impacts especially dangerous.  The cost of retro-fitting side (and therefore corner) Mansfield bars to a country’s entire heavy transport fleet would be onerous and it may be practical to phase in any mandatory requirements only over decades.

A photograph of a parked car & truck, the juxtaposition illustrating the limits of the protection afforded, especially in cases when the truck's tray extends beyond the rear axle-line.  The moving truck was one of two hired by Lindsay Lohan when in early 2012 she moved out of 419 Venice Way, Venice Beach, Los Angeles where during 2011 she lived (in the house to the right; the semi-mirrored construction sometimes called a “pigeon pair”) next door to former special friend Samantha Ronson who inhabited the one to the left (417).  She was compelled to move after a “freemason stalker threatened to kill her”.

Strumpet

Strumpet (pronounced struhm-pit)

A woman of loose virtue (archaic).

1300–1350: From the Middle English strumpet and its variations, strompet & strumpet (harlot; bold, lascivious woman) of uncertain origin.  Some etymologists suggest a connection with the Latin stuprata, the feminine past participle of stuprare (have illicit sexual relations with) from stupere, present active infinitive of stupeo, (violation) or stuprare (to violate) or the Late Latin stuprum, (genitive stuprī) (dishonor, disgrace, shame, violation, defilement, debauchery, lewdness).  The meanings in Latin and the word structure certainly appears compelling but there is no documentary evidence and others ponder a relationship with the Middle Dutch strompe (a stocking (as the verbal shorthand for a prostitute)) or strompen (to stride, to stalk (in the sense suggestive of the manner in which a prostitute might approach a customer).  Again, it’s entirely speculative and the spelling streppett (in same sense) was noted in the 1450s.  In the late eighteen century, strumpet came to be abbreviated as strum and also used as a verb, which meant lexicographers could amuse themselves with wording the juxtaposition of strum’s definitions, Francis Grose (circa 1730-1791) in his A Classical Dictionary of the Vulgar Tongue (1785) settling on (1) to have carnal knowledge of a woman & (2) to play badly on the harpsichord or any other stringed instrument.  As a term in musical performance, strum is now merely descriptive.

Even before the twentieth century, among those seeking to disparage women (and there are usually a few), strumpet had fallen from favour and by the 1920s was thought archaic to the point where it was little used except as a device by authors of historical fiction.  Depending on the emphasis it was wished to impart, the preferred substitutes which ebbed and flowed in popularity over the years included tramp, harlot, hussy, jezebel (sometimes capitalized), jade, tart, slut, minx, wench, trollop, hooker, whore, bimbo, floozie (or floozy) and (less commonly) slattern skeezer & malkin.

There’s something about trollop which is hard to resist but it has fallen victim to modern standards and it now can’t be flung even at white, hetrosexual Christian males (a usually unprotected species) because of the historic association.  Again the origin is obscure with most etymologists concluding it was connected with the Middle English trollen (to go about, stroll, roll from side to side).  It was used as a synonym for strumpet but often with the particular connotation of some debasement of class or social standing (the the speculated link with trollen in the sense of “moving to the other (bad) side”) so a trollop was a “fallen woman”.  Otherwise it described (1) a woman of a vulgar and discourteous disposition or (2) to act in a sluggish or slovenly manner.  North of the border it tended to the neutral, in Scotland meaning to dangle soggily; become bedraggled while in an equestrian content it described a horse moving with a gait between a trot and a gallop (a canter).  For those still brave enough to dare, the present participle is trolloping and the past participle trolloped while the noun plural (the breed often operating in pars or a pack) is trollops.

Floozie (the alternative spellings floozy, floosy & floosie still seen although floogy is obsolete) was originally a corruption of flossy, fancy or frilly in the sense of “showy” and dates only from the turn of the twentieth century.  Although it was sometimes used to describe a prostitute or at least someone promiscuous, it was more often applied in the sense of an often gaudily or provocatively dressed temptress although the net seems to have been cast wide, disapproving mothers often describing as floozies friendly girls who just like to get to know young men.

Strum and trollop weren’t the only words in this vein to have more than one meaning.  Harlot was from the Middle English harlot, from Old French harlot, herlot & arlot (vagabond; tramp), of uncertain origin but probably from a Germanic source, either a derivation of harjaz (army; camp; warrior; military leader) or from a diminutive of karilaz (man; fellow).  It was an exclusively derogatory and offensive form which meant (1) a female prostitute, (2) a woman thought promiscuous woman and (3) a churl; a common person (male or female), of low birth, especially who leading an unsavoury life or given to low conduct.

Lord Beaverbrook (1950), oil on canvas by Graham Sutherland (1903–1980).  It’s been interesting to note that as the years pass, Rupert Murdoch (b 1931) more and more resembles Beaverbrook.

Increasing sensitivity to the way language can reinforce the misogyny which has probably always characterized politics (in the West it’s now more of an undercurrent) means words like harlot which once added a colorful robustness to political rhetoric are now rarely heard.  One of the celebrated instances of use came in 1937 when Stanley Baldwin’s (1867–1947; leader of the UK’s Tory Party and thrice prime-minister 1923 to 1937) hold on the party leadership was threatened by Lord Rothermere (1868-1940) and Lord Beaverbrook (1879-1964), two very rich newspaper proprietors (the sort of folk Mr Trump would now call the “fake news media”).  Whether he would prevail depended on his preferred candidate winning a by-election and three days prior to the poll, on 17 March 1931, Baldwin attacked the press barons in a public address:

“The newspapers attacking me are not newspapers in the ordinary sense; they are engines of propaganda for the constantly changing policies, desires, personal vices, personal likes and dislikes of the two men.  What are their methods?  Their methods are direct falsehoods, misrepresentation, half-truths, the alteration of the speaker's meaning by publishing a sentence apart from the context and what the proprietorship of these papers is aiming at is power, and power without responsibility, the prerogative of the harlot throughout the ages.”

The harlot line overnight became a famous quotation and in one of the ironies of history, Baldwin borrowed it from his cousin, the writer Rudyard Kipling (1865-1936) who had used it during a discussion with the same Lord Beaverbrook.  Like a good many (including his biographer AJP Taylor (1906-1990) who should have known better), Kipling had been attracted by Beaverbrook’s energy and charm but found the inconsistency of his newspapers puzzling, finally asking him to explain his strategy.  He replied “What I want is power. Kiss ‘em one day and kick ‘em the next’ and so on”.  “I see” replied Kipling, “Power without responsibility, the prerogative of the harlot throughout the ages.”  Baldwin received his cousin’s permission to recycle the phrase in public.

While not exactly respectable but having not descended to prostitution, there was also the hussy (the alternative spellings hussif, hussiv & even hussy all obsolete).  Hussy was a Middle English word from the earlier hussive & hussif, an unexceptional evolution of the Middle English houswyf (housewife) and the Modern English housewife is a restoration of the compound (which for centuries had been extinct) after its component parts had become unrecognisable through phonetic change.  The idea of hussy as a housewife or housekeeper is long obsolete (taking with it the related (and parallel) sense of “a case or bag for needles, thread etc” which as late as the eighteenth century was mention in judgements in English common law courts when discussing as woman’s paraphernalia).  It’s enduring use is to describe women of loose virtue but it can be used either in a derogatory or affectionate sense (something like a minx), the former seemingly often modified with the adjective “shameless”, probably to the point of becoming clichéd.

“An IMG Comrade, Subverts, Perverts & Extroverts: A Brief Pull-Out Guide”, The Oxford Strumpet, 10 October 1975.   

Reflecting the left’s shift in emphasis as the process of decolonization unfolded and various civil rights movements gained critical mass in sections of white society, anti-racist activism became a core issue for collectives such as the International Marxist Group.  Self-described as “the British section of the Fourth International”, by the 1970s their political position was explicitly anti-colonial, anti-racist, and trans-national, expressed as: “We believe that the fight for socialism necessitates the abolition of all forms of oppression, class, racial, sexual and imperialist, and the construction of socialism on a world wide scale”.  Not everything published in The Oxford Strumpet was in the (evolved) tradition of the Fourth International and it promoted a wide range of leftist and progressive student movements.

Lindsay Lohan in rather fetching, strumpet-red underwear.

The Oxford Strumpet was an alternative left newspaper published within the University of Oxford and sold locally.  It had a focus on university politics and events but also included comment and analysis of national and international politics.  With a typically undergraduate sense of humor, the name was chosen to (1) convey something of the anti-establishment editorial attitude and (2) allude to the color red, long identified with the left (the red-blue thing in recent US politics is a historical accident which dates from a choice by the directors of the coverage of election results on color television broadcasts).  However, by 1975, feminist criticism of the use of "Strumpet" persuaded the editors to change the name to "Red Herring" and edition 130 was the final Strumpet.  Red Herring did not survive the decline of the left after the demise of the Soviet Union and was unrelated to the Red Herring media company which during the turn-of-the-century dot-com era published both print and digital editions of a tech-oriented magazine.  Red Herring still operates as a player in the technology news business and also hosts events, its business model the creation of “top 100” lists which can be awarded to individuals or representatives of companies who have paid the fee to attend.  Before it changed ownership and switched its focus exclusively to the tech ecosystem, Red Herring magazine had circulated within the venture capital community and the name had been a playful in-joke, a “red herring” being bankers slang for a prospectus issued with IPO (initial public offering) stock offers.

Tiramisu

Tiramisu (pronounced tir-uh-mee-soo)

An rich Italian semifreddo dessert made with espresso coffee-soaked layers of cake alternating with mascarpone cheese and chocolate; variations sometimes add liquor.

1972: From the Italian tiramisù, the construct being tira (pick or pull) + mi (me) + sù (up).  The Italian tirare (to pull, tug) is from the Medieval Latin, from the Vulgar Latin tirāre, of unknown origin but thought by most etymologists to be Germanic.  In the Italian it’s tiramisù and the alternative spelling is tirami sù.

Signor Campeol (1927-2021) with a slice of his tiramisu.

Aged ninety-three, Ado Campeol died on 31 October 2021.  Signor Campeol owned Le Beccherie, a restaurant in Treviso in the north of Italy and it was there the most celebrated modern form of tiramisu was created by his wife, Alba Di Pillo and their chef.  Constructed with espresso coffee-soaked biscuits, mascarpone and chocolate, it was added to the Le Beccherie menu in 1972 but, being never patented by the family, it became another of Italy’s many cultural gifts to the world. Around the world, there are variants of tiramisu which include different chocolates, spirits like rum or liquors but the original recipe (certified in 2010 by the Italian Academy of Cuisine) was alcohol-free because it was meant to be eaten by children too.  Quite when the concoction was first made isn't clear and there is evidence something similar may have appeared as early as the nineteenth century and there are accounts of similar dishes from the 1960s.

Lindsay Lohan with Tiramisu, Terry Richardson (b 1965) photoshoot, 2012.

There has long been a dispute about the origin of tiramisu, including the tempting suggestion it was offered as an aphrodisiac in one of Trevisio’s brothels but the definitive modern version seems to be the one created at Le Beccherie, opened by the Campeol family in 1939 and managed after the end of World War II by Ado Campeol.  According to the co-inventor, Chef Roberto Linguanotto, the creation of tiramisu was entirely serendipitous, the result of a slip of the hand while making vanilla ice cream, some mascarpone cheese which had been spilled into a bowl of eggs and sugar proving to yield a delightful taste.  The chef and Signora Campeol experimented with combinations, perfecting the dessert by adding ladyfinger sponges soaked in coffee, and sprinkling it with cocoa.  They called it tiramisù which translates into English as "pick me up", a tribute to the refreshing sensation a serving provides.

Tiramisu recipe

This will serve 4-6, take about 30 minutes to prepare and will be ready to serve after a further two hours of chilling.  This recipe includes only Marsala wine but works well with liquors like Kahlua or Benedictine.

Ingredients

300ml espresso coffee, brewed
2 tablespoons Marsala wine
4 eggs
100g sugar
500g mascarpone
300g ladyfinger (Savoiardi) biscuits
200g shaved dark chocolate
Unsweetened cocoa powder

Instructions

(1) Brew coffee using a macchinetta.  In saucepan or other heatproof container, combine coffee and Marsala wine, stirring slowly, then set aside to cool.

(2) In a bowl, separate egg whites from yolks and whip whites until stiff.  In another bowl, whisk the yolks with the sugar until pale and smooth. This should take 3-5 minutes.

(3) Add mascarpone to the yolks and whisk slowly with an electric mixer. Add the stiffened egg whites and mix through with a wooden spoon until smooth and creamy.

(4) Dip ladyfingers into the coffee and wine. Spread a layer of the biscuits in a serving dish, add a level of shaved chocolate (depth according to taste) and spread a layer of mascarpone mixture on top. Sprinkle with cocoa powder. Repeat layers once more.

(5) Sprinkle the top with cocoa powder. Chill for 2 hours before serving.

Bliss

Bliss (pronounced blis)

(1) Perfect happiness; supreme joy or contentment.

(2) In theology, the ecstatic joy of heaven.

(3) A cause of great joy or happiness (archaic).

(4) A name used for a wide variety of locational, commercial and artistic purposes.

Pre-1000: From the Middle English blys, blice, blisce, blise, blesse & blisse, from the Old English bliss (bliss, merriment, happiness, grace, favor), from a variant of earlier blīds, blīþs & blīths (joy, gladness), from the Proto-West Germanic blithsjo & blīþisi (joy, goodness, kindness), the construct being blīthe (blithe) + -s, source also of the Old Saxon blizza & blīdsea (bliss), the construct being blithiz (gentle, kind) + -tjo (the noun suffix).  The early use was concerned almost exclusively with earthly happiness but, because of the fondness scholars in the Medieval Church felt for the word, in later Old English it came increasingly to describe spiritual ecstasy, perfect felicity and (especially), the joy of heaven.  In that sense as a verb it remains in common use in evangelical churches (especially in the southern US) to suggest the “attaining and existing in a state of perfect felicity”.  The adjective blissful was from the late twelfth century blisfulle (glad, happy, joyous; full of the glory of heaven).  Synonyms in a general sense include euphoria, happiness & joy while in a theological context there’s paradise, beatitude, blessedness, elicity, gladness, heaven & rapture; there is no better antonym than misery.  Bliss & blissfulness are nouns, blissy, blissed & blissless are adjectives, blissful is a noun & adjective and blissfully is an adverb; the noun plural is blisses.

The unrelated verb bless was from the Middle English blessen, from the Old English bletsian & bledsian and the Northumbrian bloedsian (to consecrate by a religious rite, make holy, give thanks), from the Proto-Germanic blodison (hallow with blood, mark with blood), from blotham (blood) and originally it meant the sprinkling of blood on pagan altars.  The pagan origins didn’t deter the early English scribes who chose the word for Old English bibles, translating the Latin benedicere and the Greek eulogein, both of which have a ground sense of "to speak well of, to praise," but were used in Scripture to translate Hebrew brk (to bend (the knee), worship, praise, invoke blessings).  In late Old English, the meaning shifted towards "pronounce or make happy, prosperous, or fortunate" under the influence of the etymologically unrelated bliss, (the resemblance obviously a factor in this) and by the early fourteenth century it was being used in religious services to mean "invoke or pronounce God's blessing upon" and is unusual in that there are no cognates in other languages.

State of bliss.  Lindsay Lohan embraces her inner Zen, Phuket, Thailand, 2017.

In idiomatic use, a "bliss ninny" is (1) one unrealistically optimistic (a Pollyanna, which, in Marxist theory, can align with the concept of "false consciousness), (2) one who prefers to ignore or retreat from difficult situations rather dealing with the problem (sometimes expressed as a "state of blissful ignorance") or (3) a student of theology intoxicated with the spiritual aspects of the teachings, but ignorant of the underlying scholarship.  A "bliss out" is the experience of great pleasure, often analogous with a "love rush" and the state in which one can be said to be "blissed up".  In economics, a "bliss point" is quantity of consumption where any further increase would make the consumer less satisfied (as opposed to the law of diminishing returns where increases deliver pleasure in decreasing increments; a classic example is alcohol.  It's used also in cooking as the measure of certain critical ingredients (fat, salt, sugar etc) at which point palatability is optimized.  To follow one's bliss is a notion from pop-psychology and the new age which advocates using one's awareness of what causes one to experience rapture as a guide for determining what constitutes authentic and proper living.

Charles O'Rear's original 1996 photograph, licenced in 2000 by Microsoft which used it as the desktop wallpaper for the Windows XP operating system.  Much time was spent in Microsoft's compatibility labs working out what would be the most "blissful" opening music (the "startup chime") to accompany the images' appearance upon boot-up. 

There are claims that Bliss, the default desktop wallpaper used in Microsoft’s Windows XP operating system, is the most viewed photograph of all time.  It was taken in 1996 by Charles O'Rear (b 1941) at Sonoma County, a viticultural region in California, using a Mamiya RZ67 film camera and as used by Microsoft, was barely changed, just cropped to better suit the shape of computer screens, the green hues slightly more saturated to render the image more “wallpaper-like”.

Quite how often bliss has been viewed isn’t known.  Economists and others use a variety of mathematical models and equations to calculate numbers where exact or even indicative records either don’t exist or can’t be relied upon, a famous example of which is the “piano tuner” problem posed by Italian-American nuclear physicist Enrico Fermi (1901–1954) for his students to ponder.  The challenge for the students was to create a formula to estimate the number of piano tuners in Chicago, based only on the known population of the city.  It would thus be a task of extrapolation, using one constant and a number of assumptions.  Fermi deconstructed his equation thus:

(1) Chicago has a population of 3 million.

(2) Assume an average family contains four members so that the number of families in Chicago must be about 750,000.

(3) Assume one in five families owns a piano, meaning there will be 150,000 pianos in Chicago.

(4) Assume the average piano tuner services four pianos a day and works a for five day week, taking an annual two week vacation.

(5) Therefore, in his (50 week) working year, a tuner would tune 1,000 pianos. The formula is thus 150,000 divided by (4 x 5 x 50) = 150.  There must be around 150 piano tuners in Chicago.

The method obviously doesn’t guarantee an exactly correct result but it does provide an indicative number might be off by no more than a factor of 2-3 and almost certainly within a factor of 10-12 so it’s reasonable to conclude there will be neither 15 nor 1,500 piano tuners.  A number with a factor error of even 2-3 in most cases is probably not a great deal of help (except to cosmologists for whom a factor of 10 error remains “within cosmological accuracy” but the piano tuner problem does illustrate how the concept can work and the more (useful) constants which are known, the more accurate the result is likely to be achieved.

Bliss, a little greener and cropped to fit on computer monitors.

Even so, it’s probably impossible to estimate how often bliss has been viewed, even were one to assemble as many constants and assumptions as are available such as:

(1) Number of copies of Windows XP sold.

(2) Number of copies of Windows XP in use in each year since it was introduced.

(3) Number of users per copy of Windows XP.

(4) Number of instances which retained bliss as wallpaper.

(5) Number of times per day each user saw bliss.

However, even with those and as many more assumptions as can be imagined, it’s doubtful if a vaguely accurate number could be derived, simply because data such as the number of users who changed their wallpaper (or have such a change imposed on them by corporate policies) isn’t available and there’s no rational basis on which to base an assumption.  However, although any estimate will almost certainly be out by millions or even billions, the bliss viewing number will be a big number and it being the world’s most viewed photograph is not implausible.

One of the reasons for the big number was the unexpected longevity of Windows XP which proved more enduring than two of its intended successors, the somewhat misunderstood Windows Vista and the truly awful Windows 8, the ongoing popularity of the thing meaning Microsoft repeatedly extended the end-date for support.  Introduced later in 2001, with a final substantive update made in 2008, support for Windows XP was intended to end in 2012 but such was the response that this was shifted in one form or another to 2014 for the mainstream products while for specialist installations (such as embedded devices), it lingered on until 2019.  That extension appealed to the nerd after-market which quickly provided hacks (with titles like “XP Update Extender”) to allow users to make XP on their desktop or laptop appear to Microsoft’s update services as one on the devices still supported.  Microsoft could have stopped this at any time but never did which was a nice courtesy.

More productive but less blissful: the scene in Sonoma County, 2006 after the land was given over to a vineyard. 

Another aspect of XP where “bliss point” could be used was that the users interface proved for many something of an ideal, combining the basic design of the model introduced when the object-oriented GUI (graphical user interface) was offered on Windows 95 (and subsequently bolted to Windows NT4) along with a few colorful embellishments.  So compelling was this that when, inexplicably, Microsoft introduced something less usable for Windows 8, the nerd after-market quickly mobilized and many “classic menus” appeared, the best of which remains “Open-Shell” (previously called “Classic Shell” & “Classic Start”) and there are those still so nostalgic for the ways of XP that some add it to their Windows 10/11 systems, even though the menu structures of those are a genuine improvement.  How many also add the bliss wallpaper (which remains widely available) isn’t known but Microsoft certainly haven’t attempted to suppress the memory, the Office 365 team including it in 2021 in a set of historical images for use with their Teams communication platform.

Microsoft Windows XP: The startup chime.

Verisimilitude

Verisimilitude (pronounced ver-uh-si-mil-i-tood (alt –tyood))

(1) The appearance or semblance of truth; likelihood; probability, quality of seeming true.

(2) Something that merely seems to be true or real, such as a doubtful statement.

(3) In literary fiction, faithfulness to its own rules; internal cohesion.

(4) In film & TV etc, props, sets, backdrops et al assembled to create as accurate as possible an emulation of reality.

1595-1605: From the 1540s French verisimilitude (appearance of truth or reality, likelihood), from the Latin vērīsimilitūdō (likeness to truth), the construct being veri (genitive of verum, neuter of verus (true)) + similis (similar; like, resembling; of the same kind).  In Classical Latin, it was more correctly written as vērī similitūdō.  The Latin verus was from the primitive Indo-European root were-o- (true, trustworthy).  Verisimilitude & verisimilarity are nouns and verisimilar, verisimilitudinous & verisimilous are adjectives.

A word for critics, directors, students etc

In modern philosophy, verisimilitude is a philosophical concept which distinguishes between the relative and apparent (or seemingly so) truth and falsity of assertions and hypotheses.  Able at least to approach perfection in mathematics, applied to other fields, the problem arises in trying to define what it takes for one false theory to be closer to the truth than another false theory; analogies with string theory are tempting.  For Austrian philosopher Karl Popper (1902-1994), for whom truth was (and must be) the object of scientific inquiry, the problem was the acknowledgment that most scientific theories in history have been shown to be false.  Therefore, it must, from time to time, be at least possible for one false theory to be closer to the truth than others.

In literary fiction, verisimilitude, even if cleverly executed, can attract disapprobation.  Those writings of Phillip Roth (1933-2018) which in some way document the author’s construct of how women think (and he had a bit of previous there) usually reflect a perfect internal logic without which, as literature, his text wouldn’t have worked.  Solid verisimilitude therefore but more than one feminist critic has both deconstructed and demurred, finding his world-view a bogus male fantasy.  Perhaps more than other living writers, Roth’s literary relationships tended more to be with his critics than his readers; in less unforgiving times he might have received the Nobel Prize his body of work may have deserved.  In popular culture, verisimilitude is most commonly used to describe things which make film and television “realistic”; props, costumes and such.  It’s a popular word in university courses with studies in their titles (peace studies, media studies, gender studies, communications studies etc).  Academics in these fields adore words like verisimilitude and paradigm, encouraging their students to use them wherever possible.

Failures in verisimilitude in Mean Girls (2004): One of the props was a framed photograph representing Cady Heron during her childhood in Africa, sitting atop an elephant.  The elephant is of a different taxonomy, being an Asian elephant (Elephas maximus) instead of the appropriate African savanna bush elephant (Loxodonta africana) known in Kenya.  The left hand's inadvertent srpski pozdrav (a three-fingered Serbian salute originally expressing the Holy Trinity and used in rituals of the Orthodox Church which has (like much in the Balkans) been re-purposed as a nationalist symbol) is a Photoshop fail.