Waft

Waft (pronounced wahft)

(1) To carry lightly and smoothly through the air or over water.

(2) To send or convey lightly, as if in flight.

(3) To signal to, summon, or direct by waving (obsolete).

(4) A sound, odor etc, faintly perceived.

(5) A light current or gust of air; a brief, gentle breeze.

(6) In historic admiralty use, a signal flag hoisted or furled to signify various messages depending on where it was flown (archaic).

(7) In historic admiralty use, as "wafter", an armed convoy or escort ship (obsolete), the use later extended to an agent of the Crown with responsibility for protecting specific maritime activities, such as shipping or fishing (obsolete).

(8) In nautical use, a flag used to indicate wind direction (a la the windsocks used at aerodromes) or, with a knot tied in the centre, as a signal (a waif or wheft).

(9) To convey by ship (obsolete).

1535-1545: From the Middle English waften, of uncertain origin. It may have been from the unattested Old English wafettan, from wafian (to wave) or a modified from of the Middle Dutch wachten (to guard, provide for).  Related forms include the German wabern (to waft), the Faroese veiftra (to wave) and the Icelandic váfa (to fluctuate, waver, doubt).  In the obsolete sense of "conveying by ship", the word was a back formation from the late Middle English waughter (armed escort vessel) from the Dutch and Low German wachter (guard; a watchman or convoy vessel) which in some historic documents is confused with waff.  The familiar modern meaning “gently to pass through air or space, to float" was in use by the early eighteenth century and etymologists conclude it was in some way connected with the northern dialect word waff (cause to move to and fro) which dates from the 1510s.  The phrase “waft off” is a polite form of “fuck off” and is expressed non-orally by “a wafting motion with the hands indicating the subject should proceed in the opposite direction”.  Waft & wafting are nouns & verbs, waftage, wafture & wafter are nouns, wafted is a verb and wafty is an adjective; the noun plural is wafts.

How to Waft

Waft, in the practical laboratory work of chemistry and other sciences, is a term used in safety manuals when describing the recommended way to sniff stuff.  Successfully to waft, one uses an open hand with the palm facing the body, moving the hand in a gentle circular motion over or about the substance or gas of interest so as to lift vapours towards the nose.  This permits a lower concentration to be inhaled, especially important with anything dangerous like ammonia, hydrochloric acid et al.

Right & wrong: A student in the chemistry lab wafting correctly (left) and George W Bush (b 1946; US President 2001-2009) inhaling incorrectly (right).  Answering the now ritualized question of whether he'd ever smoked weed, Mr Bush admitted inhaling.

Waftability

It was in 2009 Tom Purves (b 1949; CEO of Rolls-Royce Motor Cars 2008-2010) announced the neologism “waftability” was “the essence of the brand”, the new coining he defined as meaning “calm perfect motion and accelerating quickly without fuss”.  Back then (and it seems now distant history) the CEO was describing the relationship between the appearance of a Rolls-Royce as a static object as something which embodied that definition, revealing the internal name for the “gentle, upswept line of the sill” on the new Ghost model was a “waftline” (actually borrowed from the fashion business), the idea being it created “a powerful, poised stance and makes the car appear to be moving when stationary.”

That was when Rolls-Royce was still in the business of making large-displacement petrol engines sound and behave as if they were electric motors but by 2023 they were ready to announce their first pure electric car, the Spectre.  It had taken a while but the connection with things electric actually predated even the formation of the company in 1904.  Sir Henry Royce (1863–1933) was an engineer was an engineer who designed dynamos, electric crane motors and patented the bayonet-style light bulb fitting while Charles Rolls (1877–1910) drove an electric car as early as 1900 and declared it the almost ideal form of propulsion, observing “The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”  So it proved.  By 2023 however, the technology was ready and so (more debatably) was the infrastructure and there is nothing better at waftability than something large, luxurious and electric, Rolls-Royce saying in 20230 they will manufacture and sell their last car running on fossil fuel.

The electric Rolls-Royce Spectre.  Instead of the internal combustion V8 & V12 engines which faithfully have served the line sine 1959, the Spectre is powered by two electric motors producing a combined net 577 horsepower and 664 pound-feet of torque.  There was a time when Rolls-Royce would never have painted their cars purple but the catchment of those with the resources to buy or lease (rent) such things has expanded to include many whose tastes come from different traditions.  It's not the difference between good and poor taste; it's just there are different sophistications.

For Rolls-Royce, the engineering and financial challenges aside, the obstacles are few because, unlike an operation like Ferrari which for decades has based part of its mystique on the noise its engines make at full-cry, it has always put a premium of silence and smoothness.  Enzo Ferrari (1898-1988) said it was the howl of the V12 Packard engines (which he dubbed “the song of 12”) he heard on the race tracks which convinced him to make the V12 the signature configuration for the cars which would bear his name but for Charles Rolls the most influential sound was its absence.  In 1904, he had the opportunity to ride in Columbia Electric car and, knowing what so many of his customers craved, was most impressed, noting: “They should become very useful when fixed charging stations can be arranged.”  So, in 120-odd years not much has changed.  Ferrari are doubtlessly hoping the hydrogen refueling infrastructure develops at a similarly helpful rate, the exhaust note from exploding hydrogen able to be as intoxicating as that of burning hydrocarbons.

The waftline in fashion

Helena Bonham Carter (b 1966) in a Dolce & Gabbana waftline polka dot dress, British Academy Television Awards, London, June 2021.  Students of design should note the presence of "skirt-holding loops".

"Wafting" or "waftline" clothing (known also as "swishy skirts") are those voluminous creations made from lightweight, flowing fabrics which are cut to permit them gracefully to move, the material making a "swishing" sound (usually more imagined than real) when the wearer wafts by.  Characterized by their fluidity and movement, on the right figure (a term which is "fat-shaming" no matter how it's spun) they impart a sense of elegance and femininity while still offering designers some potential for playfulness.  Although the style can be applied to short skirts (although this does increase the danger of "wardrobe malfunctions), the classic waftlines tend to be at least knee or calf-length and because there's so much surface area, it's easier to use prints like big, dramatic florals and large-scale geometric shapes.  The anthesis of the pencil skirt, the fabrics most suited to the waftline include taffeta, chiffon, silk and the lighter cottons but any synthetic which drapes well and "wafts around" can be used.

Lindsay Lohan, who likes to waft, in waftline dresses.  

Wafting East of Suez

A classic wafting garment is the thawb most associated with Arab men of the Gulf region but also (with some variations) worn more widely.  Known regionally as the kandurah, kandoora, gandurah or dishdashah, it’s a long-sleeved, ankle-length robe which is enveloping but loose.  The word thawb is from the Arabic ثَوْب (literally “dress” (in the sense of “garment”)) although in the colonial era it was romanized as thobe, thob or thaub, TE Lawrence (Lawrence of Arabia; 1888–1935), often photographed wearing one (he used thawb), sometimes also with a zebun atop, a type of ankle-length sleeved-cloak, cut like a western bathrobe and unlike a thawb, often in a dark fabric.  Usually a thawb is bound loosely at the waist, using anything from a plain cord to a decorative belt depending on the taste and status of the wearer, functional attachments for carrying weapons (and in recent years cell phones) sometimes attached.

Crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) (left) with the UAE's Crown Prince Sheikh Mohammed Bin Zayed Nahayan, Abu Dhabi  January 2011.  The crown prince is wearing a classic white thrab & keffiyeh, the latter secured with a black egel.  Crooked Hillary is in one of her signature pantsuits in Prussian blue.

The wafting quality of a thawb makes it a functional garment to wear in a hot climate like that of the Arabian Peninsula and studies of its thermodynamic and related properties have been undertaken, the findings concluding there are a number of factors which contribute to its utility:  (1) The material is usually a lightweight and breathable fabric such as linen or cotton which permits the circulation of air, facilitating the evaporation of sweat and consequent cooling of the body.  (2) Thawbs are traditionally white or light-hued, colors which reflect sunlight, unlike darker shades which tend to absorb and retain heat.  (3) By design, the robe is loose-fitting, encouraging ventilation and minimising direct contact between fabric & skin, reducing the thermodynamic effect known as “heat-soak”.  (4) The thawb covers most of the body’s surface area (including the arms and legs), almost negating direct exposure to the sun, preventing sunburn and reducing the risk of heat-related illnesses. (5) The thawb is part of a system, the inner layer which provides insulation against searing daytime temperatures but deserts can be cold places too, thus the addition of layers such as the zebun which protects from the cold.

Yasser Arafat, United Nations General Assembly (UNGA), 13 November, 1974.  Not many speeches delivered to the UN General Assembly are remembered; the one given by Yasser Arafat is one of the few to become famous without a shoe being removed.

The companion garment is the keffiyeh (or kufiyyeh or cheffiyeh), from the Arabic: كُوفِيَّة (kūfiyya (literally “coif”)) and again, because of tribal and linguistic diversity, it’s known also as the shemagh (شُمَاغ) (šumāḡ), ghutrah (غُترَة) or hattah (حَطَّة).  It is a headdress in the form of a square or rectangular scarf and except for those worn for formal or ceremonial purposes, is almost always made from cotton because these are the lightest and coolest to wear and the generous surface area allows it almost fully to envelope the face, protecting the lips and nose from dust, sand and sunburn.  To secure a keffiyeh in place (deserts can be windy too), it’s worn with an egel (عِقَال) (ʿiqāl) (or egal, agal or aqal).  An Egel is a cord which can be a simple, single strand in black or an elaborate and colourful multi-threaded construction; made traditionally from goat hair, synthetic fibres are now often used.  The keffiyeh attracted wider attention in 2024 when it came to be used as a political symbol, worn by demonstrators in Western cities protesting against Israel’s conduct of military operations in the Gaza strip.  The use as a political symbol is not new, old Yasser Arafat (Abu Ammar, 1929–2004; chairman of the Palestine Liberation Organization (PLO) 1969-2004) used to arrange with photographers who wanted a picture for them to use the angle at which his keffiyeh would fall across his right shoulder in the shape of a map of Palestine (with 1947 boundaries).

Cognac

Cognac (pronounced kohn-yak, or kaw-nyak (French))

(1) The brandy distilled in and shipped from the legally delimited area surrounding the town of Cognac, in western-central France (often with initial capital letters).

(2) Any French brandy (now technically incorrect since passage of various laws and WTO rules).

(3) Any expensive brandy (also incorrect).

(4) A town in south-west France famed for the brandy distilled from grapes grown in the region.

(5) A descriptor used for a range of brown shades from earthy to reddish-brown.

1585-1595: Borrowed from French Coniacke, (wine produced in Cognac region of western France), cognac’s origin was as a distilling of an otherwise unsaleable white wine.  The term Cognac brandy was in use as early as the 1680s and the sense of it being “a superior brandy” dates from 1755.  The city's name is from Medieval Latin Comniacum, from the personal name Cominius + the Gallo-Roman suffix -acum (from -aceus (indicating a resemblance). Cominius is an old Italic family name.

James Suckling 100 points crystal cognac glass from Lalique.

Although the traditional balloon glass was long associated with brandy and cognac, the distillers now advise the best choice is actually a “tulip” glass because it permits the aromas better to waft to the nose.  That's the most important part in enjoying Cognac; it's not so much drunk as breathed in, consumed mostly by a mere moistening of the lips while slowly but deeply inhaling; a nip of cognac can last a long time.  Enjoyed thus, it really should be taken neat.  

Named after the town of Cognac, France and known within the trade also as eau de vie, cognac is a brandy produced in any of the designated growing regions approved by the Bureau National Interprofessionnel du Cognac (BNIC).  In a pleasing irony, it’s distilled from an extremely dry, thin and acidic white wine thought undrinkable and unsuitable even for cooking yet which is ideal for distilling.  Grand Marnier, the cognac-based liqueur, from the French grand (great) + Marnier-Lapostolle (name of the manufacturer) was first sold in 1901.

Although the BNIC is the body which writes the rules and controls production, the industry is regulated under the French Appellation d'origine contrôlée which codifies all regulations including the naming requirements.  One linguistic curiosities of the quintessentially French business of cognac business is the official grades (XO, VSOP etc) are in English because they were standardised in the eighteenth century when the trade was dominated by the British, even before Pax Britannia’s control of the sea lanes.  The BNIC’s categories are:

VS (Very Special), denoted usually by the three stars (☆☆☆) on the label, VS designates a blend in which the youngest brandy has been cask-aged for a minimum of two years.

VSOP (Very Superior Old Pale), still often (though now less frequently) called Reserve, designates a blend in which the youngest has been cask-aged for a minimum of two years.  VSOP is sometimes incorrectly cited as Very Special Old Port or Very Special Over Proof.

Napoléon designates a blend in which the youngest brandy has been cask-aged for a minimum of six years.  Although long used as a marketing term (often as a synonym for XO), Napoléon was never part of the official naming system of Cognacs, appearing only in recent years, when, as a transitional arrangement due to stocks not being sufficient to permit implementation of a change in the rule governing use of the XO label, it was used specifically to denote those blends which, while aged the requisite six years, did not in other ways conform with the revised XO specifications.  Slated originally for introduction in 2016, the revised rules were instead gazetted in 2018.

XO (Extra Old), designates a blend in which the youngest brandy has been cask-aged for a minimum of ten years.

XXO (Extra Extra Old), designates a blend in which the youngest brandy has been cask-aged for a minimum of fourteen years.

Hors d'âge (Beyond Age), designates a blend, at least functionally equivalent to XO, but is applied by distillers to a cognac with some special characteristics which distinguish it in some way.

The naming conventions aren’t as old as the spirit.  When first produced from un-aged distilled grape wine from the Charente in the early 1600s, there was no system of ageing designations and it was sold simply as brandy, or, from the 1680s, Cognac brandy.  By century’s end however, the wine houses began storing the brandy in barrels of oak and to distinguish the aged product, this was called “old”, the un-aged, “young”.  The now familiar, hierarchical naming regime for the oak-aged spirit didn't begin until a batch called VSOP (Very Special Old Pale) was bottled for the Prince of Wales (George Augustus Frederick, 1762–1830; King George IV of Great Britain 1820-1830).

Lindsay Lohan color-co-ordinated in cognac (hair, eyes, outfit & nails), Christian Siriano Spring 2023 Collection Show, New York Fashion Week, February 2023.

The French wine industry was little-regulated until the phylloxera (a type of aphid) crisis of the mid-nineteenth century induced the government in 1888 to create the Viticulture Committee with a remit which grew gradually from disease control to encompass other regulatory aspects of the industry.  One concern was the widespread counterfeiting of cognac and in 1909 a decree was issued which defined the “Cognac” appellation area as the eight Cognac vintages named in a map based upon the work of geologist and paleontologist Henri Coquand (1813-1881).  It’s that map which remains the basis of the rule that cognac can only be produced within a delimited geographical area, defined by the 1909 decree which meant the “Cognac”, “Eau-de-vie de Cognac”, and “Eau-de-vie des Charentes” appellations are restricted exclusively to wine spirits grown and distilled within the defined regions of Charente-Maritime and Charente, as well as several villages in the Dordogne and Deux-Sèvres departments.

Later, the regulatory body was the National Bureau of Distribution of Cognac Wines and Eaux (NBDCWE) which in 1936 defined the conditions for the production of eaux-de-vie giving rise to the “cognac” appellation and two years later re-defined the appellation area, commune by commune, vintage by vintage.  The 1936 ruling outlined the requirements for distilled wine or brandy to be considered Cognac, mandating (1) the product must originate in the Cognac Appellation d’origine contrôlée (AOC) mapped that year, (2) that the grapes used to make cognac must come from one of the six designated growing areas (crus) located in the Cognac region (the six crus including  Borderies, Fins Bois, Bons Bois and Bois Ordinaires, Bois à terroirs, Grande Champagne and Petite Champagne), (3) that the grapes must come from one of the six approved appellations and (4), the cognac must be made from grapes blended from 90% eau de vie from Ugni Blanc, Folle Blanche and Colombard grapes with up to 10% Folignan, Jurancon blanc, Blanc Rame, Montils or Semillon grapes.

The NBDCWE was in 1946 replaced by the NIBC and in 1983 it formalized the long-established designations used to classify cognacs by age.  The designations are determined by the youngest eau-de-vie blended in the Cognac, thus nothing may be represented as cognac unless it has been aged at least two years (the VS (Very Special standard)).  The distillers may sell younger eau-de-vie as brandy (for example Rémy Martin’s Rémy V) but not labelled as cognac.  The point of the designations being based on the youngest part of the blend is significant in that a VS cognac may contain a proportion of much older eau-de-vie.  It’s for that reason some cognacs are sold without an official designation attached, if it’s thought by the house the label might confuse or inaccurately portray nature of the blend.  Rémy Martin’s 1738 Royal Accord by contains eau-de-vie aged between four & twenty years and thus, technically, is a VSOP but the house chose to forego a designation because it would tend to undersell the value of blend which included eaux-de-vie aged up to twenty years.

Most expensive: Henri IV Dudognon Heritage Cognac Grande Champagne.  Listed at almost US$2 million, it’s bottled in crystal which is dipped in 24-karat gold and Sterling platinum with 6,500 certified cut diamonds as decoration.  Said now to be aimed at the Middle-East market since the Standing Committee of the Chinese Communist Party's (CCP) Politburo cracked down on such extravagances, it’s assumed not many mix this with Coca-Cola.

Highly regarded: Remy Martin’s Louis XIII Grande Champagne Très Vieille Age Inconnu (pre-1950).  There was an official price list on which this appeared but, because of limited supply, it’s really only indicative and most sell at auction, the highest known paid for a decanter thought to be the US$44,630 achieved in a private Hong Kong sale in 2013.

Most fancy box: Camus Cuvee 5.150.  Camus use a sequential numbering system for their more interesting releases, the 5.150 the fifth release in their master collection which marked the company’s sesquicentenary (150 years).  With production limited to a run of 1,482, thoughtfully the crystal decanter was supplied with a brace of tasting glasses, presumably to dissuade those buyers tempted to drink straight from the bottle.  According to Camus, the 5.150 is a blend of five distinct and rare eaux-de-vie from five different regions and is unique in the history of cognac.  A bottle was listed at US$13,500.

Most interesting choice of packaging materials: Hennessy Beaute du Siecle Cognac.  Unusually in an industry which tends to favor creations made from precious metals and stones when packaging its more extravagant products, Hennessy’s most expensive cognac comes in a one litre bottle and a container styled in the manner of an art deco jewel-box, rendered in aluminum and bronze.  Limited to an edition of one-hundred and priced at US$194,927, the designer was French artist Jean-Michel Othoniel (b 1964).

Most expensive by the glass: Croizet Cognac Leonie 1858. General Eisenhower is said on the eve of the D-Day landings in 1944 to have shared a couple of nips of the 1858 with Winston Churchill, the bottle liberated from somewhere.  One sold at auction in 2011 for US$156,760 but for a more manageable US$8,764, it’s available by the glass (a 40 ml (1.3 oz) nip) at the InterContinental in Hong Kong.  Founded in 1805, Croizet is one of the older cognac houses and bottles only single vintages, a rarity in the industry but not even they can replicate the original.  It was distilled with grapes picked from vines with a lineage back to those planted by Julius Caesar’s armies in 55 BC and is the only cognac of its kind left because the vines were destroyed in the great phylloxera crisis of the 1870s.  At US$8,764 a nip, supply is dwindling slowly but, once gone, that’s it.  To encourage consumption, the InterContinental Hong Kong’s Lobby Lounge uses it in what’s claimed to be the world’s most expensive cocktail, the US$13,919 Winston which includes also Grand Marnier, Chartreuse VEP and Angostura bitters.  Better value for money is probably the hotel’s VVIP Presidential Suite Cognac Croizet Experience which, for US$166,117, includes a two-night stay in the Presidential Suite, a bottle of the 1858, a paired menu created by their Executive Chef and exclusive access to the Cognac Croizet vineyards for up to four people in Charentes, near Bordeaux.  During the one-night stay, there's a tour of the estate, gourmet dining and a cognac-blending tutorial from the cellar master.

Best value: Frapin Château Fontpinot XO. It tends to retail around US$175 (US$2000 a dozen)) and is one of the most rewarding XO blends.  Although many treat the language of wine tasting with some derision, just inhaling the vapors of the Fontpinot XO really does  summon thoughts of dark chocolate, still juicy dried fruit, warm caramel and herbs.  There are many more expensive cognacs with a similar taste but few match the endless aromatics of this one.  It’s a economical purchase too because one tends to neglect drinking, just to longer enjoy breathing it in.

Oldest vintage sold at auction: Gautier Cognac 1762.  In 2020, a bottle of Gautier Cognac 1762, the largest of the three known still to exist, was sold by Sotheby’s for US$144,525.  In 1762, Britain was entering the Seven Years’ War, Catherine II was empress of Russia, Mozart was six years old and George Washington had just turned thirty.  Cognac remains cheap by auction standards, the record price achieved by wine being the US$558,000 realized by a 1945 Romanee-Conti while ancient bottles of single-malt Scotch whisky have sold for almost US$2 million.  The new owner was described only as “an Asian private collector” and Sotheby’s added the buyer would get to “enjoy a bespoke experience at Maison Gautier, courtesy of the distillery” as part of his winning bid.

The future of the contents isn’t known but the auction house claimed, though some two-hundred and sixty years on, it should still be drinkable.  Their expert revealed the opinion is based on (1) the ullage (level of liquid inside) which was high, suggesting that the seal had not been compromised so evaporation was thus minimal and (2) a pleasing OBE (old bottle effect), the quality of which is determined by whether it imparts either a pleasant “tropical” note or the less appealing “porridge-y” sound.  He did add however that because glass isn’t entirely inert, it would have imparted some flavor of its own.  That notwithstanding, he suspected the depth of flavor from grapes grown on ancient root stock could give the spirit a complexity different from that known in the modern era.

Entasis

Entasis (pronounced en-tuh-sis)

(1) In architecture, a slight convexity given to a column or tower, as to correct the optical illusion of concavity and create the perception of straight lines.

(2) In medicine and physiology, an involuntary or spasmodic muscular contraction (also called entasia (from the Greek ɛnˈteɪzɪə)).

(3) In typography & calligraphy, the thinning in the waist of a stroke, the technique used to compensate for the visual perception of a stroke with perfectly straight sides appearing slightly to bulge.

1745–55: From the Latin entasis, from the Ancient Greek ἔντασις (éntasis) (tension, straining), from εντείνω (enteínō) (to stretch or strain tight), the construct being enta, variant stem of enteínein (to stretch tight) + teínein (to stretch) + sis.  The –sis suffix was from the Ancient Greek -σις (-sis) and was attached to words in English often via Latin or French.  It was identical in meaning with the Latin –entia and the English –ing and was used (1) to form nouns of action or process (catharsis, dialysis, diagnosis, crisis etc), (2) in medicine to form nouns of condition (psoriasis, sepsis, tuberculosis, psychosis etc) and more generally (3) nouns as required (basis, oasis, thesis, stasis etc).  Entasis is a noun; the noun plural is entases.

The Entasis or Parthenon Principle

Parthenon in Athens.

In modern architecture, entasis is the application of a convex curve to a surface for aesthetic purposes.  Its best-known use is in the columns from antiquity which curve slightly as their diameter is decreased from the bottom upward.  Because no relevant documents have yet been discovered, it’s not known whether the architects in antiquity applied the technique for aesthetic effect or as an engineering technique to enhance strength.  The latter is suggested by the design principle being described by Roman architect Marcus Vitruvius Pollio (circa 75 BC–circa 20 BC) using the Greek word enteino meaning "to stretch or strain tight", suggesting some emphasis on structural strength rather than appearance.  However, until contemporary records are uncovered, their reasons for using entasis remain mysterious, hence the two-thousand odd years of conjecture.  The most celebrated construction is the Parthenon in Athens.

1964 Rolls-Royce Silver Cloud III Flying Spur; coachwork by HJ Mulliner Park Ward.

The earliest known documented view of the matter was that written by Greek mathematician and engineer Hero of Alexandria (circa 10-circa 70), is that entasis corrects the optical illusion of concavity in the columns that the human eye would create if the correction were not made.  That’s the reason Roll-Royce have always used a variation of the  technique in their upright grilles; it’s to make it appear as if built with columns of identical dimensions.

Basilica's western front of the Second Temple of Hera, a Greek temple in Paestum, Campania, Italy.

The Second Temple of Hera was built in the Doric order circa 455 BC, just north of the first.  For the visual effect of entasis to work, the convex curve has to be so slight as to be imperceptible and it's not known why the Second Temple of Hera has an entasis so pronounced it creates an obvious curvature, not an illusion of straightness.  The proportions are such that historians have speculated it must have been deliberate, presumably purely for structural strength but it's at least possible the architect was afflicted by the desire many of his modern contemporaries share: The wish to produce something "original" and "new", the reason why so many modern buildings are so unpleasing to the eye.

Lindsay Lohan in Rolls-Royce Phantom Drophead Coupé (2007-2017).  By the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although and the revival in 2007 for the Phantom Drophead Coupé proved (thus far) a nostalgic one-off.

Over the decades, the designers generally were successful in their adaptations as they were required to make the grille wider and lower but the Phantom would have benefited aesthetically if a more traditional approach had been taken with the headlamps (centre) and even hidden units (right) would have been more pleasing.  Still, twenty-first century customers seem more accommodating of stylistic innovation than earlier generations.  In 1975, when the Camargue (1975-1986) was released, the novelty of it being the first Rolls-Royce designed using exclusively metric measurements (except for the odd carry-over component) attracted little attention but there was much comment about it being the first built with anything but a perfectly vertical grille.  The Camargue's grille was slanted at a (for mid-century Rolls-Royce) rakish 7^o.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT actually isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time.", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who originally commissioned the construction during his third consulship in 27 BC.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze.  Hadrian chose to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity), the design does incorporate a similar visual effect: there is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

The math of entasis.

Corinthian

Corinthian (kuh-rin-thee-uhn)

(1) Of, pertaining to, or characteristic of Corinth, the ancient Greek city-state.

(2) One of the five styles of classical architecture in Ancient Greece (the others being Doric, Composite, Tuscan & Ionic).

(3) Something ornate and elaborate

(4) In literacy criticism, an ornate style.

(5) Something luxurious or licentious.

(6) A native or inhabitant of Corinth.

(7) Someone given to living luxuriously; dissolute.

(8) An amateur sportsman (archaic).

(9) A phony descriptor of a type of leather used by Chrysler Corporation in the US during the 1970s.

1350–1400: From the Middle English Corinthi(es) (the men of Corinth) from the Latin Corinthiī from the Greek Korínthioi.  The sense “of or pertaining to Corinth" the ancient Greek city-state is from the 1590s, gradually replacing the mid-fifteenth adjective Corynthoise.  The sense as a classification in what was becoming a formalised architectural order is from the 1650s.  The noun meaning literally "inhabitant of Corinth" dates from the 1520s; Corinthies was attested from the late fourteenth century.  During Antiquity, other Greek cities regarded the inhabitants of Corinth as a bit gauche, noting their preference for ornate, almost ostentatious architecture and their notorious fondness for luxury and licentiousness.  There was intellectual snobbery among the Athenians too, the Corinthians thought too interested in commerce and profit and not sufficiently devoted to thought and learning.  Corinthian the noun and adjective thus, in various slang or colloquial senses in English, came to be associated with extravagance, sin and conspicuous consumption, especially in the decades after the 1820s.

In scripture, the implications of that association were later reflected in the New Testament, most memorably in Paul’s Second Letter to the Corinthians (2 Corinthians 1).  The second letter is thought to have been written circa 56 AD, shortly after he penned the first and was addressed to the Christian community in city of Corinth, a major trading centre which, although by then noted for its rich artistic and philosophic traditions, was a place also of vice and depravity.  It was this last aspect that compelled Paul’s first letter to the Corinthian church and in it he sharply rebuked them for permitting immoral practices in the community.  In response, the Corinthians had cracked-down on some of the worst excesses and Paul wrote his second letter to congratulate them on their reforms and even commended forgiving sinners and welcoming them back to the flock.  Harsh though his words could be, Paul’s preference is always restoration, not punishment.  The letter then discusses some sometimes neglected characteristics of the Christian church such as generosity to others and devotes some time to defending himself against attacks on his ministry, reminding the Corinthians both of his own poverty and the harsh reality of what it meant to be a minister of Christ in the Roman empire: beatings, imprisonment, hunger, and the constant threat of death.

The triangle tattoo Lindsay Lohan had inked in 2013 was inspired by 1 Corinthians 13:4-8.  In the King James Version (KJV; 1611) it read:

4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,

5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;

6 Rejoiceth not in iniquity, but rejoiceth in the truth;

7 Beareth all things, believeth all things, hopeth all things, endureth all things.

8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.

Most quoted now are modern translations which are more accessible such as the International Bible Society's (now Biblica) New International Version (NIV; 1978):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.

6 Love does not delight in evil but rejoices with the truth.

7 It always protects, always trusts, always hopes, always perseveres.

8 Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away.

In Paul’s prescriptive way, verses 4-7 details the workings of love in three steps.  There are firstly the positive aspects of love being patient and kind but then elaborated are the eight negatives love must never be: not jealous, boastful, arrogant, rude, irritable or resentful, nor does it insist upon its own way or glat at wrong.  Finally, Paul notes the five positive ways in which love reacts, joining in rejoicing at truth, supports, believes, hopes and endures all things.  Verse 8 returns to the theme of superiority of love but explicates the contrast between love and spiritual gifts as the contrast between permanence and transience; spiritual gifts which are incomplete will pass when wholeness comes whereas love will not.  The contrast is thus between the imperfect and the perfect.

United States Supreme Court, looking towards the West Pediment.

The Corinthian style of architecture was one of the five classical orders created in Ancient Greece.  Similar in many ways to the Ionic, the points of difference were (1) the unusually slender proportions, (2) the deep capital with its round bell, decorated with acanthus leaves and a square abacus with concave sides.  The Corinthian capital typically has two distinct rows of acanthus leaves above which appear eight fluted sheaths, from each of which spring two scrolls (helices), one of which curls beneath a corner of the abacus as half of a volute while the other curls beneath the centre of the abacus.  The marble pillars used on the east and west pediments of the United States Supreme Court building, constructed between 1932-1935, are a fine example of the Corinthian style.

United States Supreme Court, East Pediment.

Much less known than the more frequently photographed West Pediment, the East Pediment of the Supreme Court Building is at the rear of the structure and is much admired by architects because of the elegance of the thirteen symmetrically balanced allegorical figures in the sculptural group designed by Hermon A MacNeil (1866–1947).  The ornate details in the two rows of acanthus leaves are the defining characteristic of the Corinthian pillar.

Publicity shot for Chrysler Corporation's 1974 Imperial LeBaron four door hardtop finished in chestnut leather (right), the tufted “pillowed” upholstery a signature of the US luxury cars during an era in which they were forced to abandon high-performance.  Imperial's advertising copy noted of the brochure’s photograph: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.” (the marketing types didn't like seat-belts cluttering up their carefully composed shots).  Although Chrysler only ever used the term “fine Corinthian leather” in the sales material for the Cordoba (1975-1983), it became common to refer thus to the leather in any of the corporation's carts of the era.  Some did with a sense of irony while some innocent souls actually believed it.

Corinthian leather was a term coined by the Bozell advertising agency in 1974 to describe the tufted upholstery available as an alternative to the standard velour in the Imperial LeBaron.  Although merely a term of marketing, the Imperials trimmed with the same leather produced by the Radel Leather Manufacturing Company of New Jersey the corporation used in its other up-market offerings, the name successfully conveyed the association of something rich in quality, rare, luxurious and, doubtlessly, "European".  Religiosity in the US somewhat more entrenched than elsewhere in the West, it’s likely many were sufficiently well-acquainted with the New Testament to understand the reference but for those less pious, Corinthian was one of those words which somehow carried the desired connotations, even among those with no idea of its associations.  Perhaps it was because it sounded European that some assumed the leather came from Spain, Italy or some such place where lots of words end in vowels.  Richard Nixon (1913-1994; US president 1969-1974) noted that linguistic phenomenon when he discussed the circumstances in which Dwight Eisenhower (1890-1969; US president 1953-1961) was compelled to dismiss his chief of staff (Sherman Adams (1899-1986)), who had accepted as a gift, inter alia, a vicuña coat.  Nixon observed that while there was no doubt most Americans had no idea whether vicuña was animal, vegetable or mineral, just the perceived mystique of the word was enough to convince them it was something expensive and therefore corrupting.

Ricardo Montalbán in 1975 Chrysler Cordoba advertisement.  The word "small" is relative, the significance being the departure from the corporation's long-standing policy of the Chrysler brand never appearing on anything but full-sized cars.

Whether the association with the Cordoba's “fine Corinthian leather” generated many sales in Chrysler's other divisions (Plymouth, Dodge & Imperial) isn’t known but the the phrase certainly gained a remarkable traction amid the cacophony of exaggeration and puffery which sustains modern capitalism.  The Cordoba was introduced in 1975 as a "down-sized" model for consumers suddenly interested in fuel economy in the post oil-crisis world and the manufacturers knew those who felt compelled to buy smaller cars didn’t necessarily want them to be any less luxurious and that became the theme for the promotional campaign, led this time on television and fronted by a celebrity spokesperson, the actor Ricardo Montalbán (1920-2009).  Born in Mexico of Spanish descent, Montalbán looked distinguished and spoke in cultivated English with just enough of a Spanish accent to make plausible the link of “fine Corinthian leather” with cattle on the plains of Spain.

1975 Imperial LeBaron four door hardtop.

In the advertising, Mr Montalbán spoke of “the thickly-cushioned luxury of seats, available even in fine Corinthian leather” and although sometimes he’d call it  “soft” instead, all people seemed to remember was the leather was Corinthian.  So successful was the campaign that Chrysler decided to make the Corinthian label exclusive to the Cordoba and when Mr Montalbán was later assigned to advertise other Chryslers, in the same mellifluous tone, he commended only the “rich leather".  Later, when interviewed on late night television, cheerfully he admitted that the term meant nothing but that wasn't quite true: it meant whatever people who heard it wanted it to mean and that made it a perfect word for advertising.

The Rolls-Royce Camargue

Although it’s never been confirmed by the factory, one source claims that a consequence of Chrysler in 1974 conjuring up “fine Corinthian leather” was that Rolls-Royce was forced to abandon the idea of calling their new model the Corinthian, adopting instead Camargue, (a region on the Mediterranean coast in the south of France).  For Rolls-Royce, Camargue was probably a better choice, tying in with their existing Corniche two-door saloon (which many might have called a coupé) and convertible (by the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although there was in 2007 a nostalgic, one-off revival for the Phantom Drophead Coupé).  The French word corniche has certain technical meanings in geology and architecture but Roll-Royce used it in the sense of “a coastal road, especially one cut into the face of a cliff”, specifically using the imagery of the Grande Corniche on the French Riviera, just north of the principality of Monaco.  The factory had first used the Corniche name in 1939 for a prototype light-weight, high-performance car which could match the pace of the big, supercharged, straight-eight Mercedes-Benz able to explore Germany’s newly built autobahns at sustained high speeds never before possible.  The car was damaged during testing in France and was abandoned there after the outbreak of hostilities, only to be destroyed in a bombing raid although whether the Luftwaffe (the German air force) or the RAF (the UK's Royal Air Force) was responsible isn’t known.

1968 Bentley T1 Coupe Speciale by Pininfarina (chassis CBH4033).  It wasn’t as if Rolls-Royce weren’t aware of how Italians thought a Rolls-Royce or Bentley coupé should look.  The Speciale should have been a warning heeded although, to be fair, it probably is better than the Camargue.

So whether as some minor ripple of chaos theory or the factory always intended to continue allusions to continental geography, in 1975 the Camargue was released with few technical innovations of interest other than the automatic split-level climate control system which was an industry first and said alone to cost about as much to produce as a middle-class buyer might spend on a whole vehicle.  Other footnotes included it being the first Rolls-Royce designed and produced (except for the odd carry-over component) using metric measurements and the first with the famous grill inclined at (for mid-century Rolls-Royce), a rakish 7^o rather than the perfectly vertical aspect always before used although the now noticeably lower grill was built still using the same technique the architects of Antiquity employed to create the clever optical illusion making the columns appear to the naked eye to be of identical dimensions although it wasn't the similar math of entasis, used for thousands of years to make slightly curved Corinthian pillars appear perfectly perpendicular.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT actually isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time.", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who originally commissioned the construction during his third consulship in 27 BC.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze.  Hadrian chose to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity), the design does incorporate a similar visual effect: there is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

1973 Rolls-Royce Corniche Saloon (left) and 1975 Rolls-Royce Camargue (right).

In 1975 however, it's wasn't the almost imperceptible rake of the grill or the adoption of metric measurements which attracted most comment when the Camargue made its debut.  What was most discussed was (1) it being the world’s most expensive production car and (2) the appearance.  At that end of the market, the 30%-odd cost premium against the mechanically similar Corniche wasn’t going to produce the same effects in the elasticity of demand as would be noted lower in automotive pecking order and indeed, the Veblen effect can operate to make the more expensive product more desirable.  The consensus was the Corniche, although by then a decade-old shape, was better balanced and more elegant so for success to ensue, Rolls-Royce really were counting on Veblen to exert its pull.

Lancia Florida II (1957, left), Fiat 130 Coupé (1971, centre) & Rolls-Royce Camargue (1975, right).  The origin of the shape is most discernible in Pininfarina’s Lancia Florida, a different approach to the big coupé than would be taken in the 1950s by the Americans.  The late Fiat 130 coupé was one of those aesthetic triumphs which proved a commercial failure while the Camargue is thought a failure on all grounds although, for those who prize some degree of exclusivity, it remains a genuine rarity.  As it was, between 1975-1986, only 531 Camargues were sold (including a one-off Bentley version which was a "special order") while the Corniche lasted from 1971 until 1995, 6,823 leaving the factory including 561 Bentleys, the latter now much sought.  In a sense, the Camargue was ahead of its time because Rolls-Royce in the twenty-first century began offering some quite ugly cars and they have sold well, the Veblen effect working well.  

Unfortunately, the Camargue, while it did what it did no worse than a Corniche saloon, while doing it, it looked ungainly.  Styled by the revered Italian studio Pinninfarina, the look was derided as dated, derivative and clumsy and it’s this which has usually been thought to account for production barely topping 500 over the decade-odd it remained available.  In the years since, some tried to improve things and a number have been made into convertibles, an expensive exercise which actually made it worse, the roof-line one of the few pleasing aspects.  One buyer though was sufficiently impressed to commission a one-off Bentley version, one of the few instances of a model which genuinely can be claimed to be unique. The same designer at Carrozzeria Pininfarina who signed off on the Camargue was also responsible for the earlier Fiat 130 coupé, something in the same vein but on a smaller scale and the Fiat is a rectilinear masterpiece.

Platform by Mercedes-Benz, coachwork by Pininfarina.  1956 300 SC (left), 1963 230 SL (centre) & 1969 300 SEL 6.3 (right).

Whether the knife-edged severity of the 130 coupé could successfully have been up-scaled to the dimensions Rolls-Royce required is debatable but Pininfarina had lying around a styling exercise done years earlier, based on a Mercedes-Benz 300 SEL 6.3 and it was this which seems to have inspired the Camargue.  The Italian studio’s interest in Mercedes-Benz had in preceding decades produced some admired designs although the occasional plans for limited production runs were never realized.  In 1955, a coupé based on the 300b saloon had been shown, followed a year later by a 300 SC which most thought better executed, and certainly more contemporary, than the Germans' own effort.  The best though was probably the 1963 230 SL which lost both the distinctive pagoda roof and some of leanness for which the delicate lines are most remembered but it was thought a successful interpretation.  Mercedes-Benz should of course have produced a two-door 300 SE 6.3 because the W111/W112 two door body (1961-1971) was their finest achievement but the planet lost nothing by Pininfarina's take on the idea being rightly ignored.  In retrospect Rolls-Royce probably wished they too had "failed to proceed" and when the time came to do another big coupé, the job was done in-house, the Bentley Continental (1991-2003) an outstanding design and neither Rolls-Royce nor Bentley have since matched the timeless lines.