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Saturday, October 10, 2026

Eidetic

Eidetic (pronounced ahy-det-ik)

(1) Of, relating to or constituting visual imagery vividly experienced and readily reproducible with great accuracy and in great detail.

(2) In anthropology, political science, sociology etc, of or relating to eidos (the formal content of a culture, encompassing its system of ideas, criteria for interpreting experience, etc).

(3) In psychiatry and neuroscience (as eidetic memory), of visual (or sometimes auditory) images, exceptionally vivid and allowing detailed recall of something previously perceived (most common in young children, the capacity appearing to diminish as language develops).

(4) Relating to or subject to such imagery.

(5) The (1) essence or (2) perfect, vision of an object or concept.

(6) In psychoanalysis (of dreams), as “eidetic memory”, a dream that can be “seen in the mind” so vividly it appears to be “movie-like”.

(7) In philosophy and phenomenology (as “eidetics”), the study of eidetic reduction (a technique used to help identify the essential components of a phenomenon by attempting to reduce it into its necessary essences).

(8) In literary criticism, writing sufficient evocative as to create in a reader’s imagination a “photo-realistic image” of what’s being described or discussed.

(9) In visual art (painting), a technique used to produce a work close to indistinguishable from a photograph (literally possible before advances in photography and photographic reproduction); the work so painted.

1924: From the from German eidetisch (pertaining to the faculty of projecting images), from the Ancient Greek εἰδητικός (eidētikós) (pertaining to images and used also in the sense of “pertaining to knowledge”), from eidesis (knowledge), the construct being εἶδος (eîd(os)) (form, shape) + -etic.  The -etic suffix was from the Ancient Greek -ητικός (-ētikós), from -έω (-éō) + -τικός (-tikós).  It was used to form adjectives meaning “pertaining to”, derived from nouns, most of which end in -esis and -esy.  Most English words formed with the suffix were from words formed in other languages (sometimes mixed), including Old, Middle and Modern French, Italian, Latin, and Ancient Greek.  Eidetisch was in 1924 coined by German psychologist Professor Erich Jaensch (1883-1940).  The back-formation dyseidetic refers to an individual found to be dyslexic (with regard to the visual aspect of written words) while the adjective “noneidetic” (not eidetic) seems one of English’s most significantly pointless words but presumably it’s useful for clinicians making case notes.  The now obsolete alternative spelling was edetic.  Eidetic is an adjevtive, eidetiker is a noun and eidetically is an adverb; the noun plural is eidetikers.  The special case of eidetics (in philosophy the study of eidetic reduction) is an example of a noun plural existing without a base noun

The term “eidetic memory” is used as a synonym of the popular “photographic memory” and an individual possessing the characteristic can in clinical use be described as an “eidetiker” (one with an “eidetic memory”); the medical literature however makes clear there is no evidence of any subject ever having exhibited a true “photographic memory” in the way the condition of “total recall” has been depicted in fiction and elsewhere in popular culture.  Sometimes, a subject may seem to have a “photographic memory” but, upon investigation, it has always been found to be something less impressive.  In the 1980s, one US television comedy had the governor of a state astonished by his secretary’s memory:

Secretary: “I’ve memorized the telephone numbers of the entire US Senate.”

Governor: “What?  All of them?”

Secretary: “Well, there are only two.”

That worked also as a “blonde joke”, a breed now proscribed under threat of cancellation.  In general use, what “photographic memory” usually indicates is “an exceptionally good memory” but often this manifests in specialized fields of learning rather than general experience.  As something more generalized, it’s most common in young children who have, by definition, a limited length of memory from which to draw and the capacity appears usually to diminish as language develops.  In adults, it definitely is a spectrum condition so the adjectival senses (the comparative “more eidetic”, the superlative “most eidetic”) can be used and in neuroscience publications “semi-eidetic (partly or partially eidetic) does appear.  That said, in the literature, there are cases of patients who suffer from being “unable to forget”, a genuinely disturbing condition for those with memories of traumatic events.  Even then however, that is an instance not of “total recall” but rather the recollected events being ones they’d prefer to forget but cannot. 

The legacy: Zur Eidetik und Integrationstypologie: Arbeiten aus dem Institut für psychologische Anthropologie an der Universität Marburg/Lahn (On eidetics and integration typology: Works from the Institute for Psychological Anthropology at the University of Marburg/Lahn, 1941) by Professor Rudolf Jaensch, Barth, Leipzig, Germany.

Although at times one of the most cited and influential psychologists of the inter-war era (1919-1939), Rudolf Jaensch is now remembered only for his work on eidetic analysis, his “eidetic hypothesis formation” still one of the standard models in psychology.  His other work in the theories of constitutional types are now little studied, largely because his reputation was sullied by his enthusiastic commitment to and prosecution of the National Socialist Gleichschaltung (coordination) and restructuring of professional & academic life in Germany after the Nazi Party gained power in 1933.  Although Jaensch joined the party only some months after Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) was appointed chancellor (the oft-quoted reference to the Nazis “seizing power” is misleading, the political & military elite miscalculating in thinking having Hitler as head of a government in which the Nazis were in a minority would leaving him “manageable” and thus “handed him” the office)) and was thus susceptible to being derided by the “old fighters” as one who joined the movement only for career advancement, he’d been affiliated with a number of the party’s organs since mid-1932.  However, he certainly made up for lost time and in March 1933 was one of several hundred professors to sign a declaration of support for the new regime but unlike many of them who genuinely were seeking only to protect their careers and families, Jaensch was an activist, denouncing those who dissented from the party’s new orthodoxies and was particularly interested in excluding Jews from academic life, seeking not only to secure their dismissal but also discredit their work.  That of course resulted in the migration of many Jewish and engineers and scientists, something that at least partially realized Hitler’s core ideological obsession but greatly would come to disadvantage Germany during World War II (1939-1945).  Hitler may have disdained “Jewish physics” but the British and Americans did not as the Irish-born UK journalist & politician Brendan Bracken (1901–1958) would later (and not wholly facetiously) explain: “We won the war because our German scientists were better than their German scientists”.

Portrait of Martin Heidegger (2017) by Mathieu Laca (b 1982).  A painter can use a retreat from photorealism for reasons that may be artistic or political.

Jaensch's involvement with the Nazis so tainted to his reputation that in the post-war years only his seminal work in eidetic theory remained “acceptable” although the “guilt by association” paradigm was never much of a feature of post Nazi Germany and that he wrote a forward to the published version of Hans Bender’s (1907-1991) revised doctoral dissertation Zur Experimentalpsychologie des Unterbewußten und der außersinnlichen Wahrnehmung (On the Experimental Psychology of the Subconscious and Extrasensory Perception) seems not to have affected Dr Bender’s flourishing career in the 1950s.  There may also been some appeal in the English-speaking world, it being hard to think of a better name then “Bender” for a psychologist working in the field of extrasensory perception.  Unfortunately, in Germanic use, while the name “Bender” was from the Middle High German benden (to bend; to twist), use was typically occupational and applied to (1) a cooper (barrel-maker), with Bender a clipping of Fassbinder or Fassbender (a cooper (ie someone who builds and repairs wooden barrels or casks by bending staves) or (2) a craftsman or metalworker (the artisans and smiths who shaped materials like wood or metal using techniques of bending and curving.  Less commonly, it could be topographic (someone who lived near a sharp curve or bend in a river or a road).  Whether, had Professor Jaensch lived to undergo the de-Nazification process of the post-war years, had he apologized for his conduct, he’d have been “sort of forgiven” in the mood of selective generosity that has seen figures like conductor Herbert von Karajan (1908–1989) and philosopher Martin Heidegger (1889–1976) to one degree or another rehabilitated is unlikely; Karajan’s association with the regime was pure careerism while Heidegger’s flirtation was brief and soon abandoned whereas Jaensch died an unrepentant Nazi and his only legacy is eidetic theory.

Eidetic memory has never appeared in the APA's (American Psychiatric Association) DSM (Diagnostic and Statistical Manual of Mental Disorders), either as a diagnostic term or disorder, presumably because it’s regarded as a natural variation in the human condition.  Although an acknowledged psychological phenomenon, the DSM does not regard an exceptional memory (however described) as pathological, even when discussing the functioning of memory in the context of neuro-cognitive or dissociative disorders.  Despite, that, the term “eidetic” is far from unknown in the psychiatric & psychological literature (professional & popular) but many publications cast a much wider net than the DSM that focuses on the diagnosis of metal disorders rather than reviewing the range of “normal” human characteristics.  So, while there are books devoted to discussing eidetic memory (and related topics) and the “self-help” shelves in bookshops often have volumes on “improving memory” or “developing a photographic memory”, that’s very different from “eidetic memory”.  For example, psychiatric teaching material describes eidetic images as visual memories of almost hallucinatory vividness but the DSM’s editors applied the same rationale when not including Aphantasia (an inability voluntarily to recall or form mental images) in their editions, the DSM being concerned primarily with phenomena insofar as they constitute clinically significant dysfunction or form part of a recognized disorder.  The eidetic memory spectrum does though remain a recognized psychological phenomenon and for clinicians that’s helpful because of the need to differentiate instances from hallucinations, a very different symptom.

In painting, there is a long “eidetic” tradition of works so photorealistic that, unless closely examined (and certainly when reproduced photographically) can be assumed to be photographs, some artists in recent years even adopting the technique as a signature.  Those still able to view art for pleasure can enjoy the perceptual ambiguity (and maybe even enjoy being fooled) but art critics know paintings are there to be criticized and while the sheer technical prowess of the artist can be acknowledged, photorealistic painting often has been treated with hostility.  It wasn’t always so because photorealism predated photography as some artists sought to achieve what would later come to be called the “hyper-realistic” and, in a nice linguistic paradox, it would be decades (well into the twentieth century) before technology had improved to the point at which a developed photograph could match the “realism” achieved by the most skilled artists, a group working not only in paint but also with pencils and, remarkably, even charcoal, a substance uniquely suitable for emulating monochromatic images.  The objection of latter-day critics was not only the predictable: “Why not just take a photograph?” but also it being known many artists actually took photographs and copied these to create their paintings.  To many critics, that meant it was less “art” than “drafting”.

Telephone Booths (1967), acrylic on Masonite by Richard Estes (b 1932), Thyssen-Bornemisza National Museum, Madrid, Spain.

The classic exponent of the technique was US artist Richard Estes and Telephone Booths is his best-known work in this vein.  At the technical level, the piece was most accomplished because for a painter, intrinsically, a tree in a park is a less challenging subject than some Manhattan telephone booths in their surrounds, the work demanding the rendering on a two dimensional surface, glass, shiny metal, reflections and transparencies, a grab of multiple overlapping optical images of simultaneous movement.  Now on permanent display at the Thyssen-Bornemisza, the exhibit’s curatorial notes detail the production process, the composition beginning with several photographs taken of a row of telephone booths at the intersection of Broadway, Sixth Avenue, and 34th Street, subsequently combined as a montage.  The hyperrealism inherent in emulating photography owes something to the tradition of trompe l'oeil (deceives the eye) in that the works often were a deliberate attempt “…to confuse and disorient the viewer.  Despite depicting a recognizable scene, the complexity of the framing and the blurring of reflections require an additional effort of concentration, since nothing can be grasped at a single glance.”  The choice of setting does though hint at the way artists are selective to make the effect work, glass having the necessary characteristics to create ambiguities, the stuff simultaneously reflective and transparent.  What Estes did was use the accumulation of reflections as a “device of distortion”, some images sharply defined on the glass while others appearing on metallic surfaces slightly were warped while still allowing concurrent recognition of the booths before the eye and the buildings “behind us”, cues such as the signs of the Macy's and Woolworth there as markers of familiarity.  Making a painting from a photograph may sound simple (for those with the skill and time) but what Estes did was not mere transcription for he took his montage and rearranged it, Telephone Booths depicting a scene no single photograph recorded.  That didn’t exactly mean “montage beget collage” but it was an interesting take on “appropriating and reconstructing reality”.  For those who like the idea of telephone booths as subjects there are now fewer from which to choose but in many cities there are survivors (some re-purposed as Wi-Fi hotspots) and in Australia, one that provided vital communications when cellular (mobile) services were disabled by bushfires has been granted “Protected Heritage” status.

Central Savings (1975), oil on canvas by Richard Estes.  Reflected images were a feature of the photorealists, the scenes providing a useful layer of “pre-distortion”.

Tellingly, while Estes usually left his cityscapes devoid of human presence, in Telephone Booths there were four figures, each partially visible in the temporary sanctuary of their booth, backs to the viewer.  As a trick on the path to photorealism that was a wise choice because the almost flat expanses of a trench coat’s fabric makes the effect easier to achieve than the contours and colours of a human face.  However, for professional critic and ultracrepidarian alike, the meaning beneath (or perhaps “beyond”) is there for the viewer to take from it what they will, those better-versed in critical theory, tending sometimes to impart meaning, seeking to “know the mind of the artist”.  The Italian art critic Sandro Parmiggiani (b 1946) described those “on the phones” as “metaphors for broken voices and a faceless humanity, remaining unknowable within those impenetrable spaces, to which the stains that border their metallic edges allude as a visual rhyme, increasing the mystery and the visual bewilderment.”  Now we know.  The author John Updike (1932–2009) was no less a deconstructionist, declaring: “We know nothing about the two people on the far right, nothing except that their clothing is light-colored; we know even less about the couple on the left—they seem transparent in their oblique reflections. Thanks to the label of metropolitan crowd, these people have been reduced to mere signifiers affixed to telephone booths; like bytes.  The sounds of a computer or the strokes of a typewriter take their place and convey information. The emptiness of this information contrasts with the visual richness that the painter has imparted without sparing any effort, constructing a profoundly tender artistic irony.”  It was the Anglo-Irish satirist & Anglican cleric Jonathan Swift (1667–1745) who in the poem On Poetry: a Rhapsody (1733) included the lines:

Or else perhaps he may invent
A better than the poet meant;
As learned commentators view
In Homer more than Homer knew.

That pair of couplets became famous as a critique of overly obsessive literary critics & scholars anxious to find in texts hidden meanings and profundity, the objective perhaps not to inflate the esteem in which the author was held but enhance their own reputations; wisdom displayed by pointing out what the professor down the corridor failed to notice.  Swift may have made a famous point but mostly he was ignored and has of late been steamrollered by the post-modernists & deconstructionists able to construct “meanings in the meanings” although, unfortunately, so jargon-laden are some of their texts the meanings these formalist's documents sometimes barely are decipherable to all but fellow semioticians.  The industry has of course moved on from Homer and the words of figures like Bob Dylan (b 1941) and Jonathan Swift’s now more famous namesake (Taylor Swift (b 1989)) have been analysed as closely as any theologian has studied the Scriptures.  Dylan presumably was on occasions amused by finding out what “he really meant” and was modest, telling one interviewer he was “just a song & dance man” and another that those who “…called his lyrics poetry, probably hadn’t read much poetry”.  Still the critics clearly prevailed because in 2016 the Swedish Academy awarded Dylan the Nobel Prize in Literature, making him one of the more publicized laureates of recent decades.  Of Ms Swift’s oeuvre, meaning may be easier to find: she’s of her generation so the songs are “all about her”.

Hot Fudge Sundae (1972), oil on canvas by Ralph Goings.

The US painter Ralph Goings is sometimes said to have made photorealism “his signature” but it seems to have been more “his calling”, drawn to the technique because of a genuine “aesthetic objection” to the way pop-art artists of the 1960s were tending to expressionism (and even mannerism) in their depictions of simple, mundane objects.  Those approaches were of course “just another path to meaning” but for his bank buildings, diners (condiment sets very much a theme) and pick-up trucks, Goings emulated the camera’s objectivity although, without the original photographs, it’s not known if some licence was taken although almost certainly that happened.  While a dent in the tailgate of a parked pick-up truck is unexceptional, maybe it was added for some optical verisimilitude.  Estes’s Telephone Booths was admitted not to be a “pure” piece of eidetic imagery but a compositional piece that was a construct of what such an image might have been; Goings by contrast claimed always to be “true to the original”.

That should be treated as a statement of intent but Goings never exhibited the 35mm color slides that were his “intermediate tool” but he admitted going “beyond the photographs” in tweaking details such as light and color saturation or adjusting an inconvenient shadow.  That he used slides was also of significance because frequently, in a darkened room, he would project the images onto a primed, blank canvas, enabling him to bypass freehand drawing, instead with a pencil “tracing the grid”, meticulously rendering every the edge of every shape, contour or shadow.  That done, what’d he’d have was a kind of “paint-by-numbers” set, the canvas now an assembly of outlined shapes awaiting paint, the original photograph a legend of the color scheme.  So it could be called “craft” and the much skill and patience was demanded but whether that meant it should be called  “art” divided critics.  However, an artist’s relationship with the critics is just one aspect of life and there’s also the relationship with the auction houses and the customers; the current record sale price for a painting by Goings was some US$700,000 and his stuff definitely is now part of the “art market”.

Airstream (1970), oil on Molino by Ralph Goings (1928-2016), Mumok (Museum moderner Kunst Stiftung Ludwig Wien (Museum of modern art, Ludwig Foundation), Museumsquartier in Vienna, Austria.  Molino is a fabric-based support, often a plain-weave or un-primed textile material akin to the specialized canvas or heavy cotton & linen weaves used in Europe.  It's known also as “cotton duck canvas” but that has nothing to do with Anatidae feathers, "duck" from the Dutch doek (cloth). 

More eye-catching still was Airstream.  Still in production after 90 years, vintage Airstreams are a collectable, distinguished by their polished aluminium skins, a dramatic look that has at times been controversial because, on sunny days, the reflections from the large surface area were thought to be “distracting” for other road users.  Some owners of latter-day Shelby American Cobras (the originals (1962-1967) all painted) who opted for the expensive option of polished aluminum bodywork also came to rue the decision, the seductive curves showing every fingerprint.  The big Airstreams did however make a great photograph and, as Ralph Goings knew, a great photo had the potential to be a great painting though in his genre, it had to be the right photo.  Airstream was one of his favourites because he thought it best represented the possibilities in his technique and although what he did was in a sense “mechanical”, it could also be exacting, a few square inches of canvas sometimes taking days to complete.  For Goings, the paintings are best thought of as his “love affair with America”.

Lindsay Lohan rendered in the style of nineteenth century Impressionism (right) by Gemini.ai.  The digital version was based on a photograph (left) of her in a Jill Sander (b 1943) gown in light chartreuse from the Spring 2023 collection (with a Tyler Ellis (b 1984) Clutch, Joseph Saidian & Sons Vintage Marquise & Baguette Cut Diamond, Anabela Chan Orchid Diamond Cascade Earrings and Piferi Fade Sandals by Alfredo Pīferi (b 1987)) while attending the Disney Legends Awards ceremony, Anaheim, California, August, 2024.  On the day, although the environment was not optimized for photography, the light and breeze cooperated, the gown’s fabric swishing in a way the Impressionists would have painted, even had the air been still.  In the 2010s, as video cards became more powerful, software emerged to allow users to take photographs and re-create them in a wide variety of modes including pencil sketches, water colors, oils and even styles such as cubism.  This was the opposite process from that used by hyperrealists such as Estes and Goings; now generative AI makes possible just about anything able to be displayed on a screen.

The paradox of course was that Airstream was the exemplar of a painting functionally indistinguishable from a photograph thus illustrating the usual critique: What’s the point?  Why not just produce prints of the photograph, something able to be done in limitless quantities and at marginal cost?  That’s a classic utilitarian question and one that ignores a concept like l'art pour l'art (art for art's sake) but then, other than as generators or economic value, utilitarians likely thought society gained little benefit from movements such as vorticism, cubism, abstraction, expressionism and such.  There was also elitism in the disdain; photorealism associated with craft, folk-art, advertising, ordinary consumer objects and other fields tainted by commercialism (although the art-mafia was untroubled by their business being focused on money like few others).  Still, contemporary conceptual and abstract art was thought intellectually sophisticated in a way “copying photographs” could never match, the technical virtuosity less valued than the imagination of the “true artist”.  Despite all that, photorealism did find a niche and is now an accepted part of the industry.

The Hay Wain (1821), oil on canvas by John Constable (1776–1837), National Gallery, London (left) and Flatford Mill from a Lock on the Stour (circa 1811), oil on canvas by John Constable, Royal Academy of Arts, London (right).

John Constable was among the last generation of painters to live before the age of photography and although now regarded as one of the greatest of Britain’s landscape artists, in his lifetime he enjoyed only modest commercial success; not until the age of 52 was he elected to the RA (Royal Academy of Arts).  The two paintings above are examples of the different ways he painted, the high Romantic Flatford Mill from a Lock on the Stour noticeably less “realistic” than The Hay Wain, a work among his most elegiac.  Viewed retrospectively, as the technology of photography improved, there would have been times when each of these paintings could be deemed photorealistic (if, for purposes of comparison, rendered in gray-scale or sepia) but that was not the dominant artistic measure of the era.  It’s not known when Constable made his remark: “My pictures will never be popular for they have no handling, but I do not see handling in nature” (the quote appearing (undated) in Memoirs of the Life of John Constable, Esq (1843) by the UK-based US genre painter Charles Robert Leslie RA (1794–1859)) but it’s tempting to think it might have been before painting Flatford Mill, a work executed with notable “handling”.  Constable used “handling” (then trade jargon among the critics) to describe the painter’s visible manner of applying paint, the brushwork, facture, finish and characteristic “touch” by which a viewer could see how the artist worked their brush.  The comparison was something like the difference between watchmakers who took care to conceal their creations’ movements and those who made visible the wheels & cogs, Constable in effect saying “nature shows no painterly technique, so why should an artist?”  Time of course doesn’t display the mechanism of how it works any more than do the clouds in the sky: both just are.  The critics though were society’s opinion-makers (especially among those who actually paid arts for their work) and in Constable's time, an academic landscape painter of renown was expected to demonstrate skilful, controlled brushwork that made visible the mechanics of the action.  Not all did it in the same way but the most commercially successful had their ways of making obvious how the oil was blended and modulated, clouds, rocks, foliage and all the elements of landscape rendered through established conventions.  As well as the beauty of what was being depicted, the artist's execution was there to be admired.

The Opening of Waterloo Bridge seen from Whitehall Stairs, 18 June, 1817 (circa 1832), oil on canvas by John Constable, Tate Britain, London.  In the industry’s classification system, Constable is listed as a painter of landscapes, in the Romantic tradition but as much as anything, he was a painter of skies and cloudscapes.

Constable made no secret he thought these conspicuous displays of artistic virtuosity as “bravura”, preferring to be what he called a “natural painter” depicting the “natural environment”.  Discarding, the bravura taught during his student years, he eschewed “showing off” and let nature do the talking; nature having no brushstrokes and trees, clouds and sunlight without “handling”, manifesting only as optical phenomena.  That was what Constable wanted to paint.  He was though a realist and in some of his work there is much of his signature “handling”, rough, broken, apparently (though doubtlessly not) spontaneous brushwork applied in flecks, dabs, flecks, streaks and thick impasto (paint applied thickly to create a topography of peaks and crests that, in physically extending from the surface, lends something of a 3D (three-dimensional) effect), sometimes obviously using paint unmixed and straight “from the tube”.  Constable didn’t change his view that he wanted viewers to focus on the painting rather than the independent performance of the painter but whether “Constable 2.0” was an evolving artist or one adapting to commercial reality in “surrendering art to artifice” can be debated but what no historians dispute is that the later impressionists owed a debt to this exemplar of the Romantic movement.  Constable now is more highly regarded than ever he was in his lifetime.

Friday, June 5, 2026

Heckflosse

Heckflosse (pronounced hek-flos or hek-floss-ah (German))

A nickname for the Mercedes-Benz W111 & W112 sedans produced between 1959-1968 (1961-1971 for the coupés and cabriolets with the pruned fins) and translated in English as fintail ("finnie" the affectionate diminutive).

1959: A compound word in modern German, Heck (rear; back) + Flosse (fin).  As a surname, Heck (most common in southern Germany and the Rhineland) came from the Middle High German hecke or hegge (hedge), the origin probably as a topographic name for someone who lived near a hedge.  The link with hedges as a means of dividing properties led in the Middle Low German to heck meaning “wooden fencing” under the influence of the Old Saxon hekki, from the Proto-West Germanic hakkju.  In nautical slang heck came to refer to the “back of a ship” because the position of the helmsman in the stern was enclosed by such a fence and from here it evolved in modern German generally to refer to "back or rear".  Flosse is obscure but was probably related to the Middle English and Old English finn, the Dutch vin, the Low German finne and the Swedish fena.  Because all German nouns are capitalized, Heckflosse is correct but in English, where it's treated as a nickname, heckflosse is common.  Heckflosse is a noun; the noun plural is Heckflossen (although it has in English texts appeared as Heckflosses). 

The (low) rise and (gradual) fall of the Mercedes-Benz tail-fin

Lindsay Lohan examining the damage to a 2009 (fifth generation) Maserati Quattroporte leased by her father, the impact suffered in a minor traffic accident while her assistant was at the wheel, Los Angeles, 2009.  More than many, Lindsay Lohan probably understands the value of Peilstege.

Chrysler in 1957 really did claim their tail-fins were not mere decorations but "stabilizers" designed to move the centre of pressure rearward.  Although designed during Detroit’s tail-fin craze during the mid-late 1950s, Mercedes-Benz always claimed the Heckflosse (tail-fins), introduced in 1959, weren’t mere stylistic flourishes but rather Peilstege (parking aids or sight-lines (literally "bearing bars")), the construct being peil-, from peilen (take a bearing; find the direction) + Steg (bar) which marked the extent of the bodywork, this to assist while reversing.  It's never been clear if this interpretation existed during the design process or was applied retrospectively in response to criticism after the debut but by 1960, even in the US where the things has assumed absurd proportions, the fin-fad was fast fading.  As a cultural artefact, the distinctiveness of the Heckflosse made them a staple for film-makers crafting the verisimilitude of the 1960s High Cold War, just as the big 600s (W100, 1963-1981) from the same era are used still when wealth or evil (not always synonymous) needs to be conveyed.

1963 Mercedes-Benz 300 SE Lang (Long) (W112).

Although on a longer wheelbase than the standard 300 SE, the model designation remained the same, the SEL nomenclature not appearing until the subsequent (W109) 300 SEL (1965).  The additional framing around the badge appeared only on some early-build models and was a unique embellishment although the 300 SE, by German standards "dripped with chrome".  The chrome trim attached to the tail-fins on the 300 SE and the most expensive of the W111 range (220 S & fuel-injected 220 SE) wasn't fitted to the 220 or the cheaper W110 models and in a quirk of production-line economics, it transpired it was more expensive (ie labor intensive) not to fit the trim because of the additional finishing required.  The alpha-numeric soup of model designations which proliferated from the late 1960s started as something almost logical (ie a 300 used a 3.0 litre engine, a 220 a 2.2 etc) but as new product lines emerged, anomalies increased until, in the early 1990s, it was re-organized although the new system would generate its own inconsistencies and eventually the number often had only a vague relationship with engine displacement.

Heckflosse assembly line, Stuttgart, Germany, 1962.

The Heckflosse was one of the first cars to include in its design the concept of the “safety cell”, a passenger compartment designed to protect the occupants in the case of impacts or roll-overs, the structures to the front and rear (ie the engine bay and luggage compartment) essentially “sacrificial”.  This idea was the ancestor of the modern “crumple zone” in which the front and rear compartments were designed to deform upon impact rather than retaining structural integrity, the object being to absorb and dissipate the energy generated in a crash, preventing it reaching the passengers.  The concept was not new, having for generations been a part of naval architecture, warships using what designers dubbed the “armored citadel”: a kind of “box” containing the vital machinery and magazine (ammunition), the structure created by the armoured deck, waterline belt, and the transverse bulkheads.  While this design didn’t make warships “unsinkable”, it did make them harder to sink and there have been ships which have had their whole bow & stern blown off yet have remained afloat, able to be towed back to port.

Mercedes-Benz Heckflosse in the driveway of Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) boyhood home, Queens, New York City.

The car is a 230 S, one of the later-build Heckflosses.  In 1965, shortly after the release of the W108 (initially as the 250 S, 250 SE and 300 SE) with a new (almost finless) body, the 230 S was created as a lower-cost six-cylinder model, using a detuned variant of the 2.3 litre engine introduced with the 230 SL (the original “pagoda”, 1963-1971) and fitted with twin carburetors rather than the roadster’s MFI (mechanical fuel injection).  Other than the larger engine, the 230 S substantially was identical to the 220 S but unexpected was the later augmentation of the Heckfosse range with the 230, created by installing a single carburetor version of the 2.3 litre unit into the “short-nosed” W110 body with simplified trim and interior appointments; the W110 previously had been available only in four-cylinder form (gas (petrol) & diesel); in that it was a similar concept to the earlier W105 219 (a model discontinued after German authorities designated it a “tax-dodge” and closed the loophole).  In 1966 the 230 was upgraded to used the twin carburetor engine of the 230 S but was left unchanged in other aspects and with the debut of the smaller W114 & W115 models in 1968, Heckflosse production ended.


A 2019 photograph from inside the house (left, with Donald Trump cardboard cut-out) and 1975 Cadillac Eldorado Coupe.  The fabric used for the chairs in the house looks damnably like the Monticello Dark Crimson Velor (Code 73E for the Eldorado coupe (leather was obligatory in the convertibles)) that was an option for 1975 Cadillac Broughams and Eldorado Coupes.  Although the few surviving examples of Monticello-trimmed 1975 Cadillacs are not especially collectable, when offered for sale, they do attract many comments (some even positive).  Offered also in Medium Green, Medium Maize, Dark Blue, Medium Maize and Dark Rosewood Monticello was a one-year only option (imagine that), Dark Crimson the most eye-catching of the fabrics.

Located in the affluent neighborhood Jamaica Estates in the Queens borough of New York City, the mock-Tudor style house was built in 1940 by the president’s father (Real estate developer Fred Trump (1905–1999)), Donald Trump living there for his first four years of before the family moved into something larger in nearby Midland Parkway; Mr Trump has been “up-sizing” ever since.
  In an indication of the power of the “Trump brand”, the house in July 2026 sold for US$2.14 million, a useful premium above the valuation of “about a million” property analysts suggests might been achieved without the celebrity association.  However, since being bought in March 2025 for US$835,000, a claimed half-million odd had been spent on “renovations and remodelling” the project going “over-budget” because of a “higher than expected spending on a new HVAC (heating, ventilation & air-conditioning) system and the property's garden”.  Still, the flip appears to have booked a profit well over US$750K and, as Donald Trump’s boyhood home, it may well become an official historic site (although for real estate that can be a double-edged sword).


1961 GAZ-13 Chaika (Seagull) (1959-1981, from the Soviet Union, left), Sunbeam Alpine (1959-1968, from the United Kingdom, centre) and 1961 Chrysler Imperial Crown Windsor (from the US, right).  There's long been much comment about the Heckflosse's fins (only the factory called them Peilstege) being a unexpected concession to a styling fad but they do need to be compared with what was happening not only on both sides of the Atlantic but in Moscow too.


1957 Ford Thunderbird and 1959 Auto Union 1000 SP.

Fin-wise, the closest comparison to the Heckflosse was probably the 1957 Ford Thunderbird which, compared with what Chrysler and General Motors (GM) were doing at the time, was quite restrained.  Genuinely, the fins on the first generation Thunderbird (1955-1957) were functional as Peilstege.  In production between 1958-1965 and unashamedly a "scaled-down" borrowing of the Thunderbird's lines, the Auto Union 1000 SP may be the most successful of the many attempts to produce a "smaller version" of an admired model; indeed, many professional stylists went on record rating the German car a more accomplished interpretation of the design elements ("down-scaling" often has resulted in some awkwardness, witness the Triumph Mayflower (1949-1953)).  While the visual clues translated directly, the 1000 SP was built only with a 981 cm3 (60 cubic inch) 3-cylinder two stroke engine while Thunderbirds during the Auto Union's existence had V8s as big as 7.0 litres (430 cubic inch).  Being a two stroke, the 55 HP under the 1000 SP's hood (bonnet) were very busy while the Thunderbirds just wafted along. 


On 1 October 1966, Heckflosses were part of the small motorcade in which, having served the twenty year sentences they were lucky to receive from the International Military Tribunal (IMT) at the first Nuremberg Trial (1945-1946), war criminals Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) and Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 & Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna 1940-1945) were driven from Spandau prison in Berlin.  The next day, Speer he boarded a Pan-Am Boeing 727 for a flight to Hanover, his first time on a jet aircraft because in 1945 permission had been denied (ostensibly on security grounds) for him to go on a test flight in one of the two-seater Messerschmitt Me-262s built for pilot-training.  Like many aspects of his life after release, the THF-HAJ flight had been planned while in Spandau, Speer particularly taken with the 727 because he'd so often seen one during its final descent while tending the prison grounds he'd transformed into a landscaped park.

1971 Mercedes-Benz 280 SE 3.5 Coupé (1969-1971).

On the sedans, the uncharacteristic exuberances were left undisturbed until production ended in 1968 although after 1965, the range was restricted to a line of lower cost, utilitarian models.  The coupé and cabriolet went on sale in 1961 and lasted a decade; truncating the Heckflosse, they achieved an elegance of line Mercedes-Benz has never since matched but then, few have.  Students of the German language can decide whether a de-finned two-door is a gestutzte Heckflosse (pruned Heckflosse) or a gerupfte Heckflosse (plucked Heckflosse)

1969 Mercedes-Benz 300 SEL 6.3 (W109, 1968-1972).

By 1965, on the W108 and W109 (1965-1972 and which replaced the more expensive W111 models & all the W112 sedans), the fins, though barely discernible, still existed, the factory noting the contribution to structural rigidity, adding strength without the increase in weight the use of other techniques would have imposed.

1978 Mercedes-Benz 450 SLC 5.0 (C107, 1977-1981).

Advances in metallurgy and engineering meant achieving the required strength became possible even without additional curvature in the metal and in 1971 the R107 (roadster 1971-1989) and C107 (coupé 1971-1981) debuted with the rear surface an uninterrupted flat plane.

1978 Mercedes-Benz 450 SEL 6.9 (V116, 1975-1980).

Despite that, a year later, the W116 sedans (1972-1980) were released with the most vestigial of fins.  The retention of styling elements between generations is not unusual, the second generation Range Rover reprising the earlier model’s distinctive hood creases, even though no longer a structural necessity.  Because there was uncertainty around whether US regulators would outlaw convertibles, no coupé or cabriolet version of the W116 was developed which is why a LWB (long wheelbase) coupé version of the R107 SL was released (as the C107 SLC) and the R107 lasted an impressive 18 years, not replaced until 1989.

Mercedes-Benz design studio conceptual sketch for W112 Coupé, circa 1958 (left) and a custom 300 SE “Heckflossee coupé” (right).  The tubular headrests were nicknamed Biskuitrolles (jam rolls); in keeping the culinary theme, they were later replaced by “croissants”.

The factory’s claim the fins were Peilstege rather than “fashionable styling” was in 1959 at least plausible because, when the W111 was released, in the press kits there were many details of the emphasis on safety including features such as the “safety cell”, “crumple zones” and door-locking mechanisms designed cognizant of the results of “crash-testing”.  Providing drivers with a simple means to determine the point of the rear extremities was part of that vibe.  However, even in 1959 it was clear the fins were becoming passé and at the first opportunity (the W111 coupé first shown in 1960) the studio pruned them to the point they could no longer be said to be “parking aids” which does reinforce the suspicion the modest protrusions might after all been a slavish following of fashion.  The sketches in the company’s archives do support that, several conceptual sketches of the two-door W111 & W112 showing not only the fins but also “dog-leg” windscreen pillars, another motif from Detroit the Americans shortly would abandon.  Few doubt the factory made the right decisions in the final “pruned” form but the idea of a “Heckflosse Coupé” did intrigue some and at least one has been constructed.

1954 Chevrolet Corvette.

Mercedes-Benz in the late 1950s of course never was tempted to follow the lead of GM and Chrysler (Ford never really got involved) in making the W111's tailfins (whether they were really there to help when parking or were merely thought fashionable) truly macropterous but that doesn't mean Detroit didn't influence things because the Americans also did some small, "Heckflossesque" fins and one intriguing element on the original Chevrolet Corvette was the use of protrusions to house the taillights.  When in 1953 the Corvette was released, the fins with which US cars of the era were to become so associated had been around for a few year but hadn’t yet grown (variously upwards & outwards) to the absurd proportions they would later assume and there was nothing unusual in taillights being housed in some construction integrated with the bodywork; once just “bolted-on” lens, taillights had become a design element.  What appeared on the early Corvettes are not really fins and are most analogous with the streamlined nacelles which appeared on contemporary aircraft as enclosures for jet engines; that aspect of aviation architecture would for years be a popular motif for the taillight stylists (by then a highly valued member of the team).  Despite that, the accepted term describing the sculptural extensions is “taillight pod”.  Interestingly, in some of the internal corporate memos the term “nacelle” was used but “pod” became the accepted standard.

Beginning of the brief "four finlets" trend: 1954 Corvette (left) and 1953 Fiat 8V Supersonic (right).

The pair of small blades adorning the upper surface (although sometimes referred to as “finettes”) were in the documents of the GM Design Studio called “taillight bezels” or “ornamental finlets” and, modest as they were, the C1 Corvette was among the first production cars with “four fins” (the feature in 1953 also appearing on some examples of the exquisite Fiat 8V (1952-1954)), most manufacturers tending to fit them in pairs although, as a piece of biomimicry of aquatic species, some of the memorable inter-war and early post-war Tatras from Czechoslovakia had a single "central fin" running downwards from the rear of the roof.  The Tatra's fin (the concept familiar from LSR (Land Speed Record) machines) was there to enhance straight line stability and it was needed because of the car's configuration (advanced aerodynamics, a rear-mounted V8 engine and swing axles).  The fin did what it said on the tin but did little to alter the handling characteristics which, by virtue of the mechanical layout, could in unskilled hands be challenging.  The Corvette's behavior was more predictable but that didn't apply to the stylists (they weren't yet "designers") at GM and Chrysler who embarked on a process of “finflation” from which, mercifully, Chevrolet's sports car was spared.  Those on the early Corvettes were at least in a similar aspect ratio to those which appeared on actual jet engine nacelles where they were used to direct airflow in the desired direction and there would have been a slight aerodynamic effect (for better or worse) but the finlets were essentially decorative as GM’s memos indicated and similar additions even appeared on some dagmars (such as the 1954 Buicks).  The Corvette’s designers clearly though the moment had passed for when the restyled 1956 range was released, the pods had been banished, never again to be seen on the sports car.

1959 Pontiac Bonneville Convertible (left) and 1959 Pontiac Catalina Convertible (right).  Pontiac used the elongation of the elliptical taillights as a marker of a model's place in the division's hierarchy.

On the Corvette, the “taillight pod” and “ornamental finlets” combo didn’t make it into the 1956 range but the idea clearly became lodged somewhere in the GM collective memory because, on a grander scale, both were reprised on the 1959 Pontiacs; longer, higher and wider than the 1953 original, the look might have attracted more publicity had GM’s take on fins that year not been dominated by the Cadillac with the “twin bullet taillights” and the Chevrolet’s “bat wings”.  Compared with those extravagances, what Pontiac did was almost subtle and anyway overshadowed by two of the division’s more enduring debuts, the “split grill” and “year of the wide-track” campaign, the former coming and going, the latter lasting for more than a decade.  In a harbinger of what was to come (and ultimately doom Pontiac), all five GM divisions built their cars using the single platform of the GM B-Body and it was remarkable the stylists were able to achieve noticeably different appearances despite sharing the same structural core.  Whether the 1959 Pontiac's four finlets made them a more functional Peilstege than the two on the 1959 Heckflosse seems dubious although at 213.7 inches in length (5,428 mm) compared with the W111's 192 (4,875), drivers of Pontiacs would have needed them more.  Even a 1959 Rolls-Royce Silver Cloud II was only 213 inches (5,410) long and its bustleback had no fins whatever but many were chauffeur-driven so presumably “the help” were anyway good at parking. 

The Heckflosse as rally and race car

Mercedes-Benz 220 SE, Monte Carlo Rally, 1960.

To those accustomed to how things are done in the modern WRC (World Rally Championship) or have memories of the marvellous Group B cars of the 1980s (a category which enthralled everybody except the clipboard crew at the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation)) which, being international sport’s dopiest regulatory body, of course outlawed the things) it will seem improbable the Heckflosse would have been a successful rally car but the record was illustrious.  It’s best remembered for the 220 SE which won the 1960 Monte Carlo Rally but there were many other successes including the 1961 Algiers-Cape Town Central Africa Rally, an arduous event of some 13,500 kilometres (8400 miles) conducted over several weeks on a route from Cape Town to Algiers (a 190 D (a diesel-engined W121 “pontoon” rather than a Heckflosse) had won in 1959 which proved it was a rally which didn’t rely solely on speed).  First run in 1951 and based on an event staged in 1930, in 1956 a Fiat 1100 and a Ford Ranch Wagon V8 (two vehicles most unalike) had tied for first place, the latter driven by Elon Musk's (b 1971) maternal grandfather, chiropractor Joshua Norman Haldeman (1902–1974), who was an interesting character.

Mercedes-Benz factory rally team (part of the competition department, scaled down since the withdrawal from top-flight Formula One and sports car racing after 1999),  Acropolis Rally, 1963.

The most prestigious African rally was the East African Safari and a Heckflosse 220 SE won in 1961, following victories by 219s the previous two years. The 219 (W105, 1956-1959) was a curious anomaly among the post-war Mercedes-Benz saloons in terms of both nomenclature and engineering.  Using a “mix & match” approach which had been part of the transportation business even before things became motorized, the 219 used the 2.2 litre six-cylinder engine familiar in the various 220s (W128 & W180) but mounted it on the shorter “pontoon” platform used by the 4-cylinder 180 & 190 (W120 & W121) variants, the sacrificed length all accounted for by the shorter rear-doors (and thus wheelbase).  It was one of the more elaborate “de-frilling” exercises seen around the world, the variations including a lower cost version of an existing model (Citroën ID vs DS, Cadillac Calais vs De Ville or Chevrolet Biscayne vs Bel Air & Impala) or an existing body with a smaller engine substituted (Humber Hawk vs Super Snipe).  The 219’s designation was unusual in that it was the only occasion the familiar three numerals featured something other than a “0” as the last digit and it’s notable also because the factory, in a blatant attempt to evade the taxes levied on cars with 2.2 litre engines, slightly reduced the displacement.  The FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) government must have decided this was “un-German” trickery (dieselgate was decades away) because eventually they informed Daimler-Benz the 219 would be taxed as a 2.2 litre vehicle,  This brought production to an end because the effect of the tax increase would have negated the advantage the 219 had enjoyed.

The winning Mercedes-Benz 300 SE, Spa-Francorchamps 24 Hour, 1964.  Note the absence of the chrome trim which usually adorned the W112, the same weight-saving measure not always applied to the rally cars.

Although not obviously a machine built for the circuits, the Heckflosse did win enjoy success on the track, a 220 SE in 1961 winning the second Armstrong 500 in Australia, the event which became the annual Bathurst 1000.  It was even less obviously a rally car but the 220 SE enjoyed a remarkable record in the Poland Rally, winning four successive titles between 1960-1964 and the car also won the 1962 Liège-Sofia-Liège, the factory taking the title in the same event in 1963 with the new 230 SL (the W113 “Pagoda”, 1963-1971).  The Heckflosse also won the Acropolis Rally in two successive years, a 220 SE taking the chequered flag in 1962 and a 300 SE (W112) the following year.  The 300 SE was very much a luxury model which used the then still novel engineering of air suspension which provided a smooth ride but added to weight and complexity, neither quality sought by teams using cars in competition although the system did have the advantage of permitting ground clearance easily to be adjusted; to compensate for the added mass, the 300 SE used a variant of the 3.0 litre straight-6 from the 300 SL (W198; 1954-1963) Gullwing and roadster, a powerful, robust unit.  However, by 1963 it was obvious the days of the big sedans being effective rally cars was drawing to a close; the greater power of the 300 SE had permitted the Heckflosse quite an Indian summer but the immediate future clearly belonged to lighter, more nimble machines such as the Alfa Romeo Giulia, Mini Cooper, Saab 96 and Volvo 122.

Ewy Rosqvist with 220 SE Heckflosse.

However, whether on the circuits or the rally course, there was in the early 1960s nothing unusual about men winning trophies but something of note happened on November 4, 1962 when two Swedish women (driver Ewy Rosqvist (1929–2024) & co-driver Ursula Wirth (1934–2019)), in a 220 SE Fintail (Heckflosse) won the VI Gran Premio Internacional Standard Supermovil YPF (Sixth Touring Car Grand Prix of Argentina), conducted over five days and 2,874 miles (4,625 km) on some of the country’s gruelling, mountainous roads.  The women not only won but dominated the event; for the first time, a single vehicle won all six stages and they set a new race record.  To rub it in, all other competitors were men.  Ewy Rosqvist’s only complaint about the 220 SE was that when driving in the mountains, she’d have preferred one with power steering.  According to company lore, the rough road and hot weather testing of one of the competition department's Heckflosses was conducted in the Australian outback (a good place to find both qualities) and, as test drivers, the factory sent with the car the Ott brothers (dubbed by the locals “Crash Ott” and “Red Ott”); the report from the two burly Bavarians assured head office power assistance was “not needed” because the steering was  “acceptably light”.  

220 SE Heckflosse with spotter plane above.

Working as a veterinary assistant travelling between remote farms, Ewy Rosqvist was brought up on a diet of twisty, often icy roads of dubious quality and it was on those she learned the finer points of rally-style driving, travelling sometimes up to 200 km (125 miles) in a day.  With animals to care for, speed was required (in her bag was often some “time-critical” bull semen) and she took to keeping a log-book in which she recorded how long it took to go from one farm to the next; these entries she regarded as her “lap times”.  Later, she would recall the “unpaved roads, gravel paths and farm roads” with some gratitude because they honed techniques which proved good enough for her to win several European rally championships; she called her memoir Fahrt durch die Hölle (Driving through Hell (1963)).

Argentine Turismo Standard Grand Prix, 1962.

Victory celebrations: Ewy Rosqvist (left) with Ursula Wirth (right).  Between them (in sunglasses) stands Mercedes-Benz team manager Karl Kling (1910–2003) who was a factory driver in 1954-1955, driving both the W196R F1 cars and W196S (300 SLR) sports cars.

Although Daimler-Benz was not unaware of the publicity which would be generated by having a women driving for their competition department, when in 1962 the factory offered her a seat in the Mercedes-Benz works team, genuinely the appointment was on merit and with what was achieved in South America, she justified her place.  The team had appeared in Argentina with a four-car entry (two 220 SEs (W111) and two 300 SEs (W112)), the operation run with the sort of thoroughness which had characterized their Grand Prix campaigns in the 1930s & 1950s and, given the conditions encountered, it was just as well: of the 286 vehicles which started only 43 would finish.  Immediately the women made an impression by winning the first stage and they repeated the feat on the subsequent five, eventually finishing three hours ahead of the second-placed Volvo and setting a new record average speed of 126.87 km/h (78.84 mph).  Undeniably, the women were the most glamorous and photogenic in the field and they captured the country’s imagination, German language newspaper Freie Presse (published in Buenos Aires) reporting: “It was not the Cuban missile crisis [16-28 October 1962], but rather the two blondes from Scandinavia who dominated the headlines in the country’s daily newspapers.”