Accidie

Accidie (pronounced ak-si-dee)

Sloth; apathy, in the sense of both (1) a general listlessness and apathy and (2) spiritual torpor.

1200–1250: From the Middle English accidie, from the Anglo-Norman accidie, from the Old French accide & accidie, from the Medieval Latin accidia (an alteration of Late Latin acedia (sloth, torpor), from the Ancient Greek ἀκήδεια (akḗdeia) (indifference), the construct being ἀ- (a-) (in the sense of “not”) +‎ κῆδος (kêdos).  It was a doublet of acedia, still cited as an alternative form and replaced the Middle English accide.  The word was in active use between the thirteenth and sixteenth centuries and was revived in the nineteenth as a literary adornment.  Accidie and acediast are nouns and acedious is an adjective; the noun plural is acediasts.

The alternative literary words include (1) ennui (a gripping listlessness or melancholia caused by boredom; depression), an unadapted borrowing from the French ennui, from the Old French enui (annoyance), from enuier (which in Modern French persists as ennuyer), from the Late Latin inodiō, from the Latin in odiō (hated) and a doublet of annoy, (2) weltschmerz, used as an alternative letter-case form of the German Weltschmerz (an apathetic or pessimistic view of life; depression concerning or discomfort with the human condition or state of the world; world-weariness), the construct being Welt (world) + Schmerz (physical ache, pain; emotional pain, heartache, sorrow) and coined by German Romantic writer Jean Paul (1763–1825) for his novel Selina (published posthumously in 1827) and (3) mal du siècle (apathy and world-weariness, involving pessimism towards the current state of the world, often along with nostalgia for the past (originally in the context of French Romanticism) (literally “disease of the century”) and coined by the French writer Alfred de Musset in his autobiographical novel La Confession d'un enfant du siècle (The Confession of a Child of the Century (1936)).

Lindsay Lohan and her lawyer in court, Los Angeles, December, 2011.

In Antiquity, the Greeks seemed to have refined accidie (which translated literally as being in “a state so inert as the be devoid of pain or care”) to be used of those who has become listless and no longer cared for their own lives or their society, thus distinguishing it from other conditions of melancholy which tended to be individually focused although in surviving medical texts, what’s being diagnosed was something like what might now be called “depression”.  Predictably, when adopted by moral theologians in Christian writing, it was depicted as a sin or at least a personal flaw.  Others wrote of it as a “demon” to be overcome and even a temptation placed by the Devil, one to which “young men who read poetry” seem to have been chronically prone.  It can be thought of as falling into the category of sloth, listed in the Medieval Latin tradition as of the seven deadly sins and appeared in Dante Alighieri’s (circa 1265–1321) Divina Commedia (Divine Comedy (circa 1310-1321)) not only as a sin worthy of damnation & eternal punishment but the very sin which led Dante to the edge of Hell.  In his unfinished Summa Theologiae (literally Summary of Theology), the Italian Dominican friar, philosopher & theologian Saint Thomas Aquinas (1225–1274) noted accidie was a spiritual sorrow, induced by man’s flight from the Divine good, “…on account of the flesh utterly prevailing over the spirit”, the kind of despair which can culminate in the even greater sin of suicide.

Google ngram: Accidie 1800-2020.

Google ngram: Because of the way Google harvests data for their ngrams, they’re not literally a tracking of the use of a word in society but can be usefully indicative of certain trends, (although one is never quite sure which trend(s)), especially over decades.  As a record of actual aggregate use, ngrams are not wholly reliable because: (1) the sub-set of texts Google uses is slanted towards the scientific & academic and (2) the technical limitations imposed by the use of OCR (optical character recognition) when handling older texts of sometime dubious legibility (a process AI should improve).  Where numbers bounce around, this may reflect either: (1) peaks and troughs in use for some reason or (2) some quirk in the data harvested.

Etymologists note that between the mid sixteenth and mid nineteenth centuries the word acedia was close to extinct and whether it was the revival of interest in the Romantic poets (often a glum lot) or the increasing number of women becoming novelists, there was in the late 1800s a revival with the term, once the preserve of theologians, re-purposed as a decorative literary word; in the “terrible twentieth century” there was much scope for use and it appears in the writings of Ian Fleming (1908–1964), Aldous Huxley (1894–1963) and Samuel Beckett (1906-1989).  Intriguingly, in The Decline and Fall of Nokia (2014), Finnish-based expatriate US writer David J Cord introduced the concept of corporate acedia, citing the phenomenon as one of the causes of the collapse of Nokia's once dominant mobile device unit.

Joan Didion (1934-2021) and cigarette with her Daytona Yellow (OEM code 984) 1969 Chevrolet Corvette Stingray (on the C2 Corvette (1963-1967) and in 1968 the spelling had been "Sting Ray”).  The monochrome image was from a photo-session commissioned in 1970 by Life magazine and shot by staff photographer Julian Wasser (1933-2023), outside the house she was renting on Franklin Avenue in the Hollywood Hills.  To great acclaim, her first work of non-fiction, Slouching Towards Bethlehem (1968), had just been published.

Writing mostly, in one way or another, about “feelings”, Joan Didion’s work appealed mostly to a female readership but when photographs were published of her posing with her bright yellow Corvette, among men presumably she gained some “street cred” although that might have evaporated had they learned it was later traded for a Volvo; adding insult to injury, it was a Volvo station wagon with all that implies.  She was later interviewed about the apparent incongruity between owner and machine and acknowledged the strangeness, commenting: “I very definitely remember buying the Stingray because it was a crazy thing to do.  I bought it in Hollywood.”  Craziness and Hollywood were then of course synonymous and a C3 Corvette (1968-1982) really was the ideal symbol of the America about which Ms Didion wrote, being loud, flashy, rendered in plastic and flawed yet underpinned by a solid, well-engineered foundation; the notion of the former detracting from the latter was theme in in her essays on the American experience.

A 1969 Chevrolet Corvette Stingray in Daytona Yellow.

Disillusioned, melancholic and clinical, Ms Didion’s literary oeuvre suited the moment because while obviously political it was also spiritual, a critique of what she called the “accidie” of the late 1960s, the moral torpor of those disappointed by what had followed the hope and optimism captured by “Camelot”, the White House of John Kennedy (JFK, 1917–1963; US president 1961-1963).  In retrospect Camelot was illusory but that of course made real the disillusionment of Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) leading the people not to a “great society” but deeper into Vietnam.  Her essays were in the style of the “new journalism” and sometimes compared with those of her contemporary Susan Sontag (1933-2004) but the two differed in method, tone, ideological orientation and, debatably, expectation if not purpose.

Susan Sontag (1962), monochrome image by Village Voice staff photographer Fred McDarrah (1926–2007).

Ms Didion’s used accidie to describe a society which the troubled 1960s seemed to have bludgeoned into a state not of acquiescence but indifference, a moral exhaustion.  Her writings were observational (and, as she admitted, sometimes “embellished” for didactic purposes), sceptical and cool, her conception of the failure of contemporary politics a matter of describing the disconnect between rhetoric and reality, understanding the language of theatre criticism was as appropriate as that of the lexicon of political science.  In a sense, 'twas ever thus but Ms Didion captured the imagination by illustrating just how far from the moorings of reality the political spectacle of myth-making had drifted.  Ms Sontag’s tone was declarative and distinctly authoritative (in the way of second-wave feminism), tending often to the polemic and the sense was she was writing in opposition to a collective immorality, not the kind of moral indifference Ms Didion detected.  Both were students of their nation’s cultural pathology but one seemed more a palliative care specialist tending a patient in their dying days while the other offered a diagnosis and suggested a cure which, while not something to enjoy: "would be good for them".  While Ms Didion distrusted ideological certainty, Ms Sontag engaged explicitly with “isms”, not in the sense of one writing of the history of ideas but as a protagonist, using language in an attempt to shape political consciousness, the former a kind of secular moral theologian mourning a loss of coherence in American life while the latter was passionate and wrote often with a strident urgency, never losing the sense that whatever her criticisms, things could be fixed and there was hope.  The irony of being an author to some degree afflicted by the very accide she described in others was not lost on Ms Didion.

Susan Sontag, circa 1971, photographed by Jim Cartier.  The pop-art portrait of comrade Chairman Mao Zedong (1893–1976; chairman of the Chinese Communist Party (CCP) 1949-1976) was a print of Roy Lichtenstein's (1923–1997) Mao (1971) which had been used as the cover for US author Frederic Tuten's (b 1936) novel The Adventures of Mao on the Long March (1971).  Ms Sontag had written a most favourable review of the book and the framed print was reputedly a gift.

Joan Didion with Corvette, another image from Julian Wasser’s 1970 photo-shoot.  The staging in this one is for feminists to ponder.

While a stretch to say that in trading-in the Corvette for a Volvo station wagon, Ms Didion was tracking the nation which had moved from Kennedy to Richard Nixon (1913-1994; US president 1969-1974), it’s too tempting not to make.  Of the Corvette, she used the phrase: “I gave up on it”, later recounting: “the dealer was baffled” but denied the change was related to moving after eight years from Malibu to leafy, up-market suburban Brentwood.  While she “…needed a new car because with the Corvette something was always wrong…” she “…didn’t need a Volvo station wagon” although did concede: “Maybe it was the idea of moving into Brentwood.”  She should have persevered because as many an owner of a C3 Corvette understands, the faults and flaws are just part of the brutish charm.  Whether the car still exists isn't known; while Corvette's have a higher than average survival rate, their use on drag strips & race tracks as well as their attractiveness to males aged 17-25 has meant not a few suffered misadventure.

Joan Didion with Corvette, rendered as oil on canvas with yellow filter.

The configuration of her car seems not anywhere documented but a reasonable guess is it likely was ordered with the (base) 300 horsepower (hp) version (ZQ3) of the 350 cubic inch (5.7 litre) small-block V8, coupled with the Turbo-Hydramatic 400 (TH400) (M40) three-speed automatic transmission (the lighter TH350 wouldn't be used until 1976 by which time power outputs had fallen so much the robustness of the TH400 was no longer required).  When scanning the option list, although things like the side-mounted exhaust system (N14) or the 430 hp versions (the iron-block L88 & all aluminium ZL1, the power ratings of what were barely-disguised race car engines deliberately understated, the true output between 540-560 hp) of the 427 cubic inch (7.0 litre) big-block V8 would not have tempted Ms Didion, she may have ticked the box for the leather trim (available in six colors and the photos do suggest black (402 (but if vinyl the code was ZQ4)), air conditioning (C60), power steering (N40), power brakes (J50), power windows (A31) or an AM-FM radio (U69 and available also (at extra cost) with stereo (U79)).  Given she later traded-in the Corvette on a Volvo station wagon, presumably the speed warning indicator (U15) would have been thought superfluous but, living in Malibu, the alarm system (UA6) might have caught her eye.

An emo with 1977 Volvo 245 station wagon; if she had a Corvette to pose with she’d be smiling because Corvettes can make even emos happy.  This is Emma Myers (b 2002) as Pippa "Pip" Fitz-Amobi in A Good Girl's Guide to Murder (Netflix, 2024).

Quintessential symbols of France, Bridget Bardot (b 1934), Citroën La Déesse and a lit Gitanes.

The combination of a car, a woman with JBF and a cigarette continued to draw photographers even after smoking ceased to be glamorous and became a social crime.  First sold in 1910, Gitanes production in France survived two world wars, the Great Depression, Nazi occupation but the regime of Jacques Chirac (1932–2019; President of France 1995-2007) proved too much and, following the assault on tobacco by Brussels and Paris, in 2005 the factory in Lille was shuttered.  Although Gitanes (and the sister cigarette Gauloise) remain available in France, they are now shipped from Spain and while in most of the Western world fewer now smoke, Gitanes Blondes retain a cult following.

Emily Labowe with Mercedes-Benz 300 TD (S123), photographed by Kristin Gallegos.

An image like this illustrates why, even if no longer thought glamourous, smoking can still look sexy.  The 300 TD is finished in Manila Beige and for the W123 range Mercedes-Benz also offered the subdued Maple Yellow and the exuberant Sun Yellow which was as vivid as the Corvette's Daytona Yellow. 

No images seem to exist of Ms Didion with her Volvo station wagon but Laurel Canyon's Kristin Gallegos (b 1984) later followed Julian Wasser’s staging by photographing artist Emily Labowe (b 1993) with a Mercedes-Benz 300 TD station wagon and that once essential accessory: a cigarette.  One of the last of the “chrome Mercedes”, the W123 range was in production between 1975-1986 and the station wagon appeared in 1977 with the internal code S123 (only nerds use that and to the rest of the world they’re “W123 wagons”).  The designation was “T” (the very Germanic Tourismus und Transport (Touring and Transport)) or TD for the diesel-powered cars and the S123 was the company’s first station wagon to enter series production, previous such “long roof” models coming from coach-builders including many hearses & ambulances as well as station wagons.  The English still call station wagons "estates" (a clipping of "estate car") although a publication like Country Life probably still hankers after "shooting brake" and the most Prussian of the German style guides list the compound noun Kombinationskraftwagen which for decades has usually been clipped to the semi-formal Kombiwagen, (plural Kombiwagen or Kombiwägen) or, in general use: Kombi.

1978 Mercedes Benz 280 TE (S123).

That Mercedes-Benz in the mid-1970s decided their first station wagon in regular production should be a “T” (and understood as a Tourenwagen (touring car) rather than a “K” (ie Kombiwagen, the designation used by other manufacturers) reflected the prevailing German view of such cars.  Unlike the US where station wagons had long been emblematic of middle-class respectability (often as a family’s second car for the wife & mother) or England where the style enjoyed an association with the upper class HFS (huntin’, fishin’ & shootin’) set, to Germans the utilitarian long-roofs had a down-market image, bought only by those unable to afford separate vehicles for business & pleasure.  Coach-builders had of course used Mercedes-Benz saloons as the basis for station wagons, ambulances and hearses but these were always expensive and thus not tainted by association with thriftiness by necessity.  In their alphanumeric soup of model designations, Mercedes-Benz had previously used “K” to mean either Kompressor (supercharged) (eg 770 K) or Kurz  (short) (eg SSK) and other letters had also done double-duty, “L” standing for either Lang (long) (eg 500 SEL) or Licht (light) (eg SSKL) and “S” could mean both Super (300 SL) or Sports (300 SLR) so for the S123 “K” wasn’t avoided because of fears of confusing folk; it was just an image thing: "Don't mention the kombi".  That all changed in the 1980s when the Germans decided wagons were sexy after all, the high performance arms of Audi, BMW & Mercedes-Benz all producing some remarkably fast ones.   

Mercedes-Benz G4s: Gepäckwagen (baggage car, top left) & Funkauto (radio car, top right) and 300 Messwagen (bottom left) at speed on the test track, tethered to a W111 sedan (1959-1968, bottom right).

The factory did though over the decades build a handful including a brace of the three-axle G4s (W31, 1934-1939), one configured as a Gepäckwagen (baggage car), the other a Funkauto (radio car).  In 1960 there was also the Messwagen (measuring car), a kind of “rolling laboratory” from the era before technology allowed most testing to be emulated in software.  The capacious Messwagen was based on the W189 300 “Adenauer” (W186 & W189 1951-1962) and was then state of the art but by the 2020s, the capabilities of all the bulky equipment which filled the rear compartment could have been included in a single phone app.  Students of design will admire the mid-century modernism in the curve of the rear-side windows but might be surprised to learn the muscle car-like scoop on the roof is not an air-intake but an aperture housing ports for connecting the Messwagen’s electronic gear with the vehicle being monitored, the two closely driven in unison (often at high speed) on the test track while being linked with a few metres of cabling and although we now live in a wireless age, real nerds know often a cable is preferable, the old ways sometimes best.  The Messwagen remained in service until 1972 and is now on display at the factory’s museum in Stuttgart.   

1956 Mercedes-Benz 300c (W186 "Adenauer") Estate Car by Binz.

The factory's Messwagen wasn't the first use of the big W186/W189 for long-roof variants, hearses and ambulances having appeared in several European countries and there was at least one station wagon, proving consumption can be conspicuous yet still subtle, achieved usually if a bespoke creation is both expensive and functional.  The 300 saloons and four-door cabriolets were large, stately and beautifully built, the 1956 example pictured was delivered to a customer in the US who for whatever reason prized exclusivity over capacity or speed, all the major US manufacturers at the time offering station wagons able to accommodate more people and more more luggage while going much faster.  The 300 certainly would have delivered better fuel economy but that wouldn't have crossed the mind of the purchaser who would have been deterred from something like a Chrysler New Yorker or Ford Country Squire because they were, by comparison with her one-off, cheap and common whereas a custom built 300 “dripped money”; even to the uninformed they would obviously have been expensive and it was thus a classic "Veblen good" a quirk in the supply & demand curve of orthodox economics in that for a certain (ie the "1%") demographic demand for an item can increase as its price rises.  The car still exists, traded between collectors to be exhibited at concours d'elegance.

1957 Mercury Turnpike Cruiser (left), details of the apparatuses above the windscreen (centre) and the Breezeaway rear window lowered (right)

The 1957 Mercury Turnpike Cruiser was notable for (1) the truly memorable model name, (2) the “Breezeway" rear window which could be lowered and (3) having a truly bizarre assembly  of “features” above the windscreen.  There’s no suggestion that when fashioning the 300 Messwagen the engineers in Stuttgart were aware of the Turnpike Cruiser but had they looked, it could have provided an inspiration for the way access to ports in the roof could have been handled.  Unfortunately, the pair of “radio aerials” protruding from the pods at the top of the Mercury’s A-pillars were a mere affectation, a “jet-age” motif embellishing what were actually air-intakes.  They were though a harbinger of the way in which future “measuring vehicles” would be configured when various forms of wireless communication had advanced to the point at which a cable connection was no longer required.  

Veblen

Veblen (pronounced vebluhn)

A product (a good) for which demand increases as the price increases, an anomaly in the classical laws of demand in the science of economics.

1899: The name is from the author, US economist and sociologist Thorstein Veblen (1857–1929); his observation was first mentioned in his book The Theory of the Leisure Class (1899).

Hermes Pink Ostrich Handbag.

The Veblen effect is one aspect of conspicuous consumption; it describes individual or corporate spending of money on goods and services for the purpose of displaying their financial resources, usually as a means to manifest social power and prestige.  It's related to the dealer's saying in the antique business: "If something doesn't sell, keep putting up the price until it does".  As a phenomenon the behavior obviously pre-dates social media but TikTok, Instagram and such have proved the ideal platform for both the flaunting of wealth and faking it.  Veblen goods are those which (at least to a certain point), behave differently from the classic demand curve of orthodox economics in that demand for them rises as the price increases.  They are usually luxury products (a thing something inherently a product of their price) but there are cases where transitory shortages not always directly related to cost can create scarcity and thus a desirably; the diabetes drug Ozempic which is used by those attracted to its appetite-suppressing side effect is an example.  The retail price at which most luxury goods are sold can contradict classic economic theory as demand, instead of increasing with a decrease in price, follows the opposite curve although the demand curve does not increase indefinitely with the price.  Once a certain threshold has been reached, demand will drop or fall away completely but the propensity to purchase goods and services on account of the higher rather than lower price differential compared to average prices in a generic category is one of the principal characteristics of the luxury domain.  

Lindsay Lohan with Hermes Pink Ostrich Birkin, London, 2017.

One interesting reaction by manufacturers or retailers to a price threshold being reached (at which point demand begins to fall), is artificially to create an impression of a supply-side shortage.  When it appears a price-point is exceeding what even conspicuous consumers will pay for a certain handbag, manufacturers sometimes claim they’re limited-production items available only to selected clients.  This is rarely true, the handbag being just another part-number, manufacturers producing as many as required to meet demand.  Economists provide some nuance to the Veblen effect by noting the influence of what they call “income and substitution effects”.  The income effect suggests that as the price of a Veblen good rises, individuals with higher incomes may actually experience an increase in real income (since they can still afford the more expensive item) and therefore demand more of the luxury item; the substitution effect is overridden by the desire for the specific status or prestige associated with the higher-priced item.  The professionals also caution the Veblen effect is not universal and both between and within cultures it can’t be relied upon always to appear as some manufacturers and retailers has discovered.

Corinthian

Corinthian (kuh-rin-thee-uhn)

(1) Of, pertaining to, or characteristic of Corinth, the ancient Greek city-state.

(2) One of the five styles of classical architecture in Ancient Greece (the others being Doric, Composite, Tuscan & Ionic).

(3) Something ornate and elaborate

(4) In literacy criticism, an ornate style.

(5) Something luxurious or licentious.

(6) A native or inhabitant of Corinth.

(7) Someone given to living luxuriously; dissolute.

(8) An amateur sportsman (archaic).

(9) A phony descriptor of a type of leather used by Chrysler Corporation in the US during the 1970s.

1350–1400: From the Middle English Corinthi(es) (the men of Corinth) from the Latin Corinthiī from the Greek Korínthioi.  The sense “of or pertaining to Corinth" the ancient Greek city-state is from the 1590s, gradually replacing the mid-fifteenth adjective Corynthoise.  The sense as a classification in what was becoming a formalised architectural order is from the 1650s.  The noun meaning literally "inhabitant of Corinth" dates from the 1520s; Corinthies was attested from the late fourteenth century.  During Antiquity, other Greek cities regarded the inhabitants of Corinth as a bit gauche, noting their preference for ornate, almost ostentatious architecture and their notorious fondness for luxury and licentiousness.  There was intellectual snobbery among the Athenians too, the Corinthians thought too interested in commerce and profit and not sufficiently devoted to thought and learning.  Corinthian the noun and adjective thus, in various slang or colloquial senses in English, came to be associated with extravagance, sin and conspicuous consumption, especially in the decades after the 1820s.

In scripture, the implications of that association were later reflected in the New Testament, most memorably in Paul’s Second Letter to the Corinthians (2 Corinthians 1).  The second letter is thought to have been written circa 56 AD, shortly after he penned the first and was addressed to the Christian community in city of Corinth, a major trading centre which, although by then noted for its rich artistic and philosophic traditions, was a place also of vice and depravity.  It was this last aspect that compelled Paul’s first letter to the Corinthian church and in it he sharply rebuked them for permitting immoral practices in the community.  In response, the Corinthians had cracked-down on some of the worst excesses and Paul wrote his second letter to congratulate them on their reforms and even commended forgiving sinners and welcoming them back to the flock.  Harsh though his words could be, Paul’s preference is always restoration, not punishment.  The letter then discusses some sometimes neglected characteristics of the Christian church such as generosity to others and devotes some time to defending himself against attacks on his ministry, reminding the Corinthians both of his own poverty and the harsh reality of what it meant to be a minister of Christ in the Roman empire: beatings, imprisonment, hunger, and the constant threat of death.

The triangle tattoo Lindsay Lohan had inked in 2013 was inspired by 1 Corinthians 13:4-8.  In the King James Version (KJV; 1611) it read:

4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,

5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;

6 Rejoiceth not in iniquity, but rejoiceth in the truth;

7 Beareth all things, believeth all things, hopeth all things, endureth all things.

8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.

Most quoted now are modern translations which are more accessible such as the International Bible Society's (now Biblica) New International Version (NIV; 1978):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.

6 Love does not delight in evil but rejoices with the truth.

7 It always protects, always trusts, always hopes, always perseveres.

8 Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away.

In Paul’s prescriptive way, verses 4-7 details the workings of love in three steps.  There are firstly the positive aspects of love being patient and kind but then elaborated are the eight negatives love must never be: not jealous, boastful, arrogant, rude, irritable or resentful, nor does it insist upon its own way or glat at wrong.  Finally, Paul notes the five positive ways in which love reacts, joining in rejoicing at truth, supports, believes, hopes and endures all things.  Verse 8 returns to the theme of superiority of love but explicates the contrast between love and spiritual gifts as the contrast between permanence and transience; spiritual gifts which are incomplete will pass when wholeness comes whereas love will not.  The contrast is thus between the imperfect and the perfect.

United States Supreme Court, looking towards the West Pediment.

The Corinthian style of architecture was one of the five classical orders created in Ancient Greece.  Similar in many ways to the Ionic, the points of difference were (1) the unusually slender proportions, (2) the deep capital with its round bell, decorated with acanthus leaves and a square abacus with concave sides.  The Corinthian capital typically has two distinct rows of acanthus leaves above which appear eight fluted sheaths, from each of which spring two scrolls (helices), one of which curls beneath a corner of the abacus as half of a volute while the other curls beneath the centre of the abacus.  The marble pillars used on the east and west pediments of the United States Supreme Court building, constructed between 1932-1935, are a fine example of the Corinthian style.

United States Supreme Court, East Pediment.

Much less known than the more frequently photographed West Pediment, the East Pediment of the Supreme Court Building is at the rear of the structure and is much admired by architects because of the elegance of the thirteen symmetrically balanced allegorical figures in the sculptural group designed by Hermon A MacNeil (1866–1947).  The ornate details in the two rows of acanthus leaves are the defining characteristic of the Corinthian pillar.

Publicity shot for Chrysler Corporation's 1974 Imperial LeBaron four-door hardtop in chestnut tufted.

The hide in the 1974 Imperials wasn't described as “fine Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.  Although Chrysler mostly used the term “fine Corinthian leather” in the sales material for the Cordoba (1975-1983), after it appear in the brochures for the last (for a while) Imperial, it became common to refer thus to the leather in any of the corporation's cars of the era.  Some did with a sense of irony while some innocent souls actually believed it.  Manufacturers do like words which might evoke a "certain something" and in the 1970s Rolls-Royce advertised their timber veneer as "Circassian walnut" which was a correct term for Juglans regia (a species of walnut) but the stuff was more typically called "English walnut" or "common walnut".  Neither would have been though suitable and for Rolls-Royce to use "common" about any of their products would have been unthinkable.

1975 Imperial LeBaron four door hardtop.

"Fine Corinthian leather" was a term coined by the Bozell advertising agency in 1975 to describe the tufted upholstery available as an alternative to the standard velour in the Chrysler Cordoba, the hides in corporation's products trimmed with the same leather produced by the Radel Leather Manufacturing Company of New Jersey described only as "leather" (except for the reference in certain advertising for the 1975 Imperial, then in its last days).  The "Corinthian" tag was chosen because something special was needed for the Cordoba, the first "small" (in the context of the company's mid 1970s line-up) Chrysler ever offered in the US and the name was thought successfully to convey the association with something rich in quality, rare, luxurious and, doubtlessly, "European".  Religiosity in the US somewhat more entrenched than elsewhere in the West, it’s likely many were well-acquainted with the New Testament book but for those less pious, Corinthian was one of those words which somehow carried the desired connotations, even among those with no idea of its links.  Perhaps it was because it sounded European that some assumed the leather came from Spain, Italy or some such place where many words end in vowels.  Richard Nixon (1913-1994; US president 1969-1974) noted that linguistic phenomenon when he discussed the circumstances in which Dwight Eisenhower (1890-1969; US president 1953-1961) was compelled to dismiss his chief of staff (Sherman Adams (1899-1986)), who had accepted as a gift, inter alia, a vicuña coat.  Nixon observed that while there was no doubt most Americans had no idea whether vicuña was animal, vegetable or mineral, just the perceived mystique of the word was enough to convince them it was something expensive and therefore corrupting.

1976 Chrysler Cordoba advertisement.  When released as a 1975 model, Chrysler heralded the Cordoba as "the new small Chrysler".  The word "small" is relative, the significance being the departure from the corporation's long-standing policy of the Chrysler brand not appearing on anything except "full-sized cars" but economic reality was biting the 1970s and the big cars were in this last days.  Then (as now), to most of the rest of the world, the Cordoba seemed pretty big. 

Whether the association with the Cordoba's “fine Corinthian leather” generated many sales in Chrysler's other divisions (Plymouth, Dodge & Imperial) isn’t known but the the phrase certainly gained a remarkable traction amid the cacophony of exaggeration and puffery which sustains modern capitalism.  The Cordoba was introduced in 1975 as a "down-sized" model for consumers suddenly interested in fuel economy in the post oil-crisis world and the manufacturers knew those who felt compelled to buy smaller cars didn’t necessarily want them to be any less luxurious and that became the theme for the promotional campaign, led this time on television and fronted by a celebrity spokesperson, the actor Ricardo Montalbán (1920-2009).  Born in Mexico of Spanish descent, Montalbán looked distinguished and spoke in cultivated English with just enough of a Spanish accent to make plausible the link of “Corinthian leather” with cattle on the plains of Spain.  Mr Montalbán only ever spoke of "Corinthian leather" or "rich Corinthian leather" but in the print advertising "Corinthian leather" & "fine Corinthian leather" (sometimes with a plural "leathers" also appeared.  Despite that, the industry myth remains his TV advertisements all included "fine Corinthian leather".  

In the advertising, Mr Montalbán spoke of “the thickly-cushioned luxury of seats, available even in fine Corinthian leather” and although sometimes he’d call it  “soft” instead, all people seemed to remember was the leather was Corinthian.  So successful was the campaign that Chrysler decided to make the Corinthian label exclusive to the Cordoba and when Mr Montalbán was later assigned to advertise other Chryslers, in the same mellifluous tone, he commended only the “rich leather".  Later, when interviewed on late night television, cheerfully he admitted that the term meant nothing but that wasn't quite true: it meant whatever people who heard it wanted it to mean and that made it a perfect word for advertising.

1970 Ford Mustang 429 (left) in Grabber Blue (J) with “comfortweave” interior in Corinthian White (EW) interior and 1969 Ford Mustang 429 (right) in Wimbledon White (M) with black interior (all 1969 Boss 429s were trimmed in black).

Before Chrysler decided “Corinthian leather” was a thing, Ford had conjured up “Corinthian white”, using the description for both a paint code and the vinyl used for interior trim.  Ford’s Corinthian White was very close to their long used “Wimbledon White”, the latter slightly less stark and closer to an “eggshell white” although far from a “cream”.  The difference is apparent only if two vehicles are parked side-by-side and restoration houses say Corinthian White can be re-created by paint suppliers which achieve the effect by adding a small amount of a certain shade of blue to the mix.

The Rolls-Royce Camargue

Although it’s never been confirmed by the factory, one source claims that a consequence of Chrysler in 1974 conjuring up “fine Corinthian leather” was that Rolls-Royce was forced to abandon the idea of calling their new model the Corinthian, adopting instead Camargue, (a region on the Mediterranean coast in the south of France).  For Rolls-Royce, Camargue was probably a better choice, tying in with their existing Corniche two-door saloon (which many might have called a coupé) and convertible (by the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although there was in 2007 a nostalgic, one-off revival for the Phantom Drophead Coupé).  The French word corniche has certain technical meanings in geology and architecture but Roll-Royce used it in the sense of “a coastal road, especially one cut into the face of a cliff”, specifically using the imagery of the Grande Corniche on the French Riviera, just north of the principality of Monaco.  The factory had first used the Corniche name in 1939 for a prototype light-weight, high-performance car which could match the pace of the big, supercharged, straight-eight Mercedes-Benz able to explore Germany’s newly built autobahns at sustained high speeds never before possible.  The car was damaged during testing in France and was abandoned there after the outbreak of hostilities, only to be destroyed in a bombing raid although whether the Luftwaffe (the German air force) or the RAF (the UK's Royal Air Force) was responsible isn’t known.

1968 Bentley T1 Coupé Speciale by Pininfarina (chassis CBH4033).  After this, it wasn't as if the factory weren’t aware of how Italians thought a Rolls-Royce or Bentley coupé should look and the Speciale should have been a warning heeded although, to be fair, it was more accomplished than the Camargue.  Modernists, the Italians replaced the Circassian walnut veneer with black leather.

So whether as some minor ripple of chaos theory or the factory always intended to continue allusions to continental geography, in 1975 the Camargue was released with few technical innovations of interest other than the automatic split-level climate control system which was an industry first and said alone to cost about as much to produce as a middle-class buyer might spend on a whole vehicle.  Other footnotes included it being the first Rolls-Royce designed and produced (except for the odd carry-over component) using metric measurements and the first with the famous grill inclined at (for mid-century Rolls-Royce), a rakish 7^o rather than the perfectly vertical aspect always before used although the now noticeably lower grill was built still using the same technique the architects of Antiquity employed to create the clever optical illusion making the columns appear to the naked eye to be of identical dimensions although it wasn't the similar math of entasis, used for thousands of years to make slightly curved Corinthian pillars appear perfectly perpendicular.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT actually isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time.", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who originally commissioned the construction during his third consulship in 27 BC.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze.  Hadrian chose to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity), the design does incorporate a similar visual effect: there is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

1973 Rolls-Royce Corniche Saloon (left) and 1975 Rolls-Royce Camargue (right).

In 1975 however, it's wasn't the almost imperceptible rake of the grill or the adoption of metric measurements which attracted most comment when the Camargue made its debut.  What was most discussed was (1) it being the world’s most expensive production car and (2) the appearance.  At that end of the market, the 30%-odd cost premium against the mechanically similar Corniche wasn’t going to produce the same effects in the elasticity of demand as would be noted lower in automotive pecking order and indeed, the Veblen effect can operate to make the more expensive product more desirable.  The consensus was the Corniche, although by then a decade-old shape, was better balanced and more elegant so for success to ensue, Rolls-Royce really were counting on Veblen to exert its pull.

Lancia Florida II (1957, left), Fiat 130 Coupé (1971, centre) & Rolls-Royce Camargue (1975, right).  The origin of the shape is most discernible in Pininfarina’s Lancia Florida, a different approach to the big coupé than would be taken in the 1950s by the Americans.  The late Fiat 130 coupé was one of those aesthetic triumphs which proved a commercial failure while the Camargue is thought a failure on all grounds although, for those who prize some degree of exclusivity, it remains a genuine rarity.  As it was, between 1975-1986, only 531 Camargues were sold (including a one-off Bentley version which was a "special order") while the Corniche lasted from 1971 until 1995, 6,823 leaving the factory including 561 Bentleys, the latter now much sought.  In a sense, the Camargue was ahead of its time because Rolls-Royce in the twenty-first century began offering some quite ugly cars and they have sold well, the Veblen effect working well.  

Unfortunately, the Camargue, while it did what it did no worse than a Corniche saloon, while doing it, it looked ungainly.  Styled by the revered Italian studio Pinninfarina, the look was derided as dated, derivative and clumsy and it’s this which has usually been thought to account for production barely topping 500 over the decade-odd it remained available.  In the years since, some tried to improve things and a number have been made into convertibles, an expensive exercise which actually made it worse, the roof-line one of the few pleasing aspects.  One buyer though was sufficiently impressed to commission a one-off Bentley version, one of the few instances of a model which genuinely can be claimed to be unique. The same designer at Carrozzeria Pininfarina who signed off on the Camargue was also responsible for the earlier Fiat 130 coupé, something in the same vein but on a smaller scale and the Fiat is a rectilinear masterpiece.

Platform by Mercedes-Benz, coachwork by Pininfarina.  1956 300 SC (left), 1963 230 SL (centre) & 1969 300 SEL 6.3 (right).

Whether the knife-edged severity of the 130 coupé could successfully have been up-scaled to the dimensions Rolls-Royce required is debatable but Pininfarina had lying around a styling exercise done years earlier, based on a Mercedes-Benz 300 SEL 6.3 and it was this which seems to have inspired the Camargue.  The Italian studio’s interest in Mercedes-Benz had in preceding decades produced some admired designs although the occasional plans for limited production runs were never realized.  In 1955, a coupé based on the 300b saloon had been shown, followed a year later by a 300 SC which most thought better executed, and certainly more contemporary, than the Germans' own effort.  The best though was probably the 1963 230 SL which lost both the distinctive pagoda roof and some of leanness for which the delicate lines are most remembered but it was thought a successful interpretation.  Mercedes-Benz should of course have produced a two-door 300 SE 6.3 because the W111/W112 two door body (1961-1971) was their finest achievement but the planet lost nothing by Pininfarina's take on the idea being rightly ignored.  In retrospect Rolls-Royce probably wished they too had "failed to proceed" and when the time came to do another big coupé, the job was done in-house, the Bentley Continental (1991-2003) an outstanding design and neither Rolls-Royce nor Bentley have since matched the timeless lines.