Glaucus

Glaucus (pronounce gloh-kus)

(1) Bluish-green, grayish-blue, sea-colored (ie of certain seas) or a gleaming pale blue.

(2) Any member of the genus Glaucus of nudibranchiate mollusks, found in the warmer latitudes, swimming in the open sea, strikingly colored with blue and silvery white.  They’re known also as sea swallow, blue angel, blue glaucus, blue dragon, blue sea slug, blue ocean slug).  If offered the choice, the organisms presumably would prefer to be called swallows, angels or dragons rather than slugs.

(3) A desert lime (Citrus glauca), a thorny shrub species endemic to semi-arid regions of Australia.

From the Ancient Greek γλαυκός (glaukós) (the γλαῦκος (glaûkos) was an edible grey fish although the species is uncertain (perhaps the derbio)) and was taken up by the Medieval Latin as glaucus (bright, sparkling, gleaming” and “bluish-green).  There may be an Indo-European root but no link has ever been found and despite the similarity, other words used to denote gleaming or shimmering light and colors (glow, gleam etc), there’s no known etymological link and it may have been a substratum word from Pre-Greek.  The eighth century BC poet Homer used the Greek glaukos to describe the sea as “gleaming, silvery”, apparently without any suggestion of a specific color but later writers adopted it with a sense of “greenish” (of olive leaves) and “blue; gray” (of eyes).  In English, the adjective glaucous dates from the 1670s and was used to refer to shades of bluish-green or gray; it’s a popular form in botany and ornithology, describing surfaces with a powdery or waxy coating that gives a pale blue-gray appearance.  In fashion, the vagueness of glaucus (especially the adjective glaucous) makes it handy because it can be used to describe eyes or fabrics neither quite blue nor green yet really not suited to being called turquoise, teal, aqua etc.  Glaucus is a noun & adjective; the noun plural is glaucuses.

Translators seem to believe Homer's glauk-opis Athene (Athena Glaukopis) meant “bright-eyed” rather than “gray-eyed” goddess; it was an epithet emphasizing her intelligence and wisdom, the construct being glau(kos) (gleaming, silvery; bluish-green; grey) + opsis (eye; face).  The word γλαύξ (glaux) (little owl) may have been related and linked to the bird’s distinctive, penetrating stare but it may also be from a pre-Greek source.  Owls do however sometimes appear with the goddess in Greek art and, like her, became a symbol of wisdom and intelligence.  The other epithets applied to Athena included Ophthalmitis and Oxyderkous, both references to her sharp, penetrating gaze.  As a descriptor of color, glaucus was applied widely including to eyes, the sea, the sky or fabrics and was used of shining surfaces.  The descendants include the Catalan glauc, the English glaucous, the French glauque, the Romanian glauc, the Italian glauco, the Portuguese glauco, the Romanian glauc and the Spanish glauco.  The Middle English glauk (bluish-green, gray) was in use as late as the early fifteenth century.

Renaissance-era engraving of Athena, the Ancient Greek goddess of wisdom, warfare, and craft, depicted in Corinthian helmet with spear and clothed in a long πέπλος (péplos); her aegis (shield or breastplate), bearing the Gorgon's head, rests nearby.  Athena’s sacred bird, the Athene noctua (little owl) is perched atop a pile of books, symbolizing knowledge & wisdom while the creature at her feet is the chthonic serpent Erichthonius which she raised, used often to stand for the triumph of reason over chaos, thus appearing also as the sacred serpent which protected the Acropolis.  The Greek Inscription on the banner reads: ΜΟΧΘΕΙΝ ΑΝΑΓΚΗ ΤΟΥΣ ΘΕΛΟΝΤΑΣ ΕΥ ΠΡΑΤΤΕΙΝ (Those who wish to do well must undergo toil) a classical aphorism often suggested as being a paraphrasing lines from Pindar or Isocrates, extolling effort and virtue.

In the myths of Antiquity there were many tales of Glaucus and in that the character was not unusual, the figures in the stories sometimes differing in details like parentage, where they lived, the lives they led and even whether they were gods or mortals; sometimes the lives depicted bore little similarity to those in other tales.  The myths in ancient Greece were not a fixed canon in the modern Western literary tradition; they were for centuries passed down orally for centuries before being written and in different regions a poet or dramatist was likely to tell it differently.   That was not just artistic licence because the stories could be a product people would pay to hear and content providers needed new product.  Additionally, as is a well-documented phenomenon when information is passed on orally, over generations, the “Chinese whispers problem” occurs and things, organically, can change.

Lindsay Lohan’s in glaucous (in the Medieval Latin sense of gleaming as well as the color) John Galliano satin gown, worn with Santoni stilettos, Irish Wish (Netflix, 2024) premiere, Paris Theater, New York City, March, 2024.

Nor was there the modern conception of IP (intellectual property) or copyright in the characters, the myths “belonging” literally to all as a shared public cultural heritage.  Were a poet (Ovid, Homer, Hesiod etc) to “re-imagine” an old myth or use well known characters to populate a new plot, that wasn’t plagiarization but simply a creative act in interpretation or reshaping.  There were social and political determinisms in all this: We now refer casually to “Ancient Greece” but it was not a unitary state (a la modern Greece) but an aggregation of city-states with their own distinct cults, local legends and literary traditions.  So, in one region Glaucus might have been depicted as a sea-god while somewhere to the south he was a warrior; a tragedian might make Glaucus tragic, a philosopher might use him as an allegorical device and a poet might map him onto a formulaic tale of jealousy, transformation and redemption.  The best comparison is probably the fictional characters which have entered public domain (as Mickey Mouse recently achieved) and thus become available for anyone to make of what they will.  To be generous, one might suggest what the AI (artificial intelligence) companies now wish to be made lawful (vacuuming up digitized copyright material to train their LLMs (large language models) for commercial gain while not having to pay the original creators or rights holders) is a return to the literary practices of antiquity.

Lindsay Lohan’s eyes naturally (left) are in the glaucus range but with modern contact lens (right), much is possible.

So it wasn’t so much that writers felt free to adapt myths to suit their purposes but rather it would never have occurred to them there was anything strange in doing exactly that.  Significantly, any author was at any time free to create a wholly new cast for their story but just as movie producers know a film with “bankable” stars has a greater chance of success than one with talented unknowns, the temptation must have been to avoid risking market resistance and “stick to the classics”.  Additionally, what’s never been entirely certain is the extent to which the poets who wrote down what they heard were inclined to “improve” things.  The myths were in a sense entertainment but they were often also morality tales, psychological studies or statements of political ideology, a medium for exploring fate, identity, love, betrayal, divine justice and other vicissitudes of life.  The very modern notion of “authorship” would have been unfamiliar in Antiquity, a ποιητής (author; poet) being someone who “shaped” rather than “owned” them and Homer (who may not have been a single individual) was revered not because he “made up” the Trojan War, but because masterfully he recounted it, just as now historians who write vivid histories are valued. 

Some of the many lives of Glaucus (Γλαύκος)

(1) He was the son of Antenor who helped Paris abduct Helen and to punish him, his father drove him out.  He fought against the Greeks, and was said sometimes to have been slain by Agamemnon but the more common version is he was saved by Odysseus and Menelaus; as the son of Antenor, who was bound to them by ties of friendship.

(2) He was the son of Hippolochus and grandson of Bellerophon and with his cousin Sarpedon, he commanded the Lycian contingent at Troy.  In the fighting around the city, he found himself face to face with Diomedes but both recalled their families were bound by ties of friendship so the two exchanged weapons, Diomedes of bronze and Glaucus of gold.  Later, when Sarpedon was wounded, he went to assist him, but was stopped by Teucer, wounded and forced to retire from the fray.  Apollo cured Glaucus in time to recover Sarpedon's body, though he was unable to stop the Greeks stripping the corpse of its arms.  Glaucus was killed during the fight for the body of Patroclus by Ajax and on Apollo's order his body was carried back to Lycia by the winds.

(3) He was the son of Sisyphus and succeeded his father to the throne of Ephyra, which later became Corinth.  Glaucus took part in the funeral games of Pelias but was beaten in the four-horse chariot race by Iolaus; after this his mares ate him alive after being maddened either by the water of a magic well, or as a result of Aphrodite's anger, for in order to make his mares run faster Glaucus refused to let them breed, and so offended the goddess.  In another legend, this Glaucus drank from a fountain which conferred immortality. No one would believe that he had become immortal, however, so he threw himself into the sea, where he became a sea-god and every sailor who cast a gaze upon him was assured an early death.

(4) He was a sea-deity.  Glaucus was a fisherman standing on the shore when he noticed if he laid his catch upon a certain herb-covered meadow, the fish miraculously were restored to life and jumped back into the sea. Curious, he tasted the herb himself and was seized by an irresistible urge to dive into the waters where the sea goddesses cleansed him of his remaining traces of mortality.  With that, he assumed a new form, his shoulders grew broader and his legs became a fish’s tail, his cheeks developed a thick beard (tinted green like the patina of bronze) and he became a part of the oceanic pantheon.  He also received the gift of prophecy to become a protector of sailors, often giving oracles and wisdom drawn from the sea.

Glaucus et Scylla (1726), oil on canvas by Jacques Dumont le Romain (1704-1781), (Musée des Beaux-Arts de Troyes). 

(5) Virgil made him the father of the Cumaean Sibyl and he appeared to Menelaus when the latter was returning from Troy; in some traditions he is said to have built the Argo and to have accompanied the ship on its voyage.  Glaucus courted Scylla unsuccessfully, and also tried to win the favours of Ariadne when Theseus abandoned her on Naxos. In that quest he failed but Dionysus included him in his train when the god took her away and made her his wife.

(6) He was the son of Minos and Pasiphae and while still a child he was chasing a mouse when he fell into a jar of honey and drowned.  When Minos finally found his son's corpse, the Curetés told him the child could be restored to life by the man who could best describe the colour of a certain cow among his herds which changed its colour three times a day.  It first became white, then red and finally became black.  Minos asked all the cleverest men in Crete to describe the colour of the cow and it was Polyidus who answered that the cow was mulberry-coloured, for the fruit is first white, turns red, and finally goes black when ripe. Minos felt that Polyidus had solved the problem and told him to bring Glaucus back to life, shutting him up with Glaucus' body.  Polyidus was at his wits' end, until he saw a snake make its way into the room and go over towards the body. He killed the serpent but soon a second came in and, seeing the first lying dead, went out before returning carrying in its mouth a herb with which it touched its companion.  Immediately, the snake was restored to life so Polyidus rubbed this herb on Glaucus, who revived at once.  Minos, however, was still not satisfied.  Before allowing Polyidus to return to his fatherland he demanded that the soothsayer should teach Glaucus his art.  This Polyidus did, but when he was finally allowed to go, he spat into his pupil's mouth, and Glaucus immediately lost all the knowledge he had just acquired.  In other versions of the legend, it was Asclepius, not Polyidus, who brought Glaucus back to life.

Pasha

Pasha (pronounced pah-shuh, pash-uh, puh-shah or pur-shaw)

(1) In historic use, a high rank in the Ottoman political and military system, granted usually to provincial governor or other high officials and later most associated with the modern Egyptian kingdom; it should be placed after a name when used as a title, a convention often not followed in the English-speaking world.

(2) A transliteration of the Russian or Ukrainian male given name diminutive Па́ша (Páša).

(3) A surname variously of Islamic and Anglo-French origin (ultimately from the Latin).

(4) In casual use, anyone in authority (used also pejoratively against those asserting authority without any basis); the use seems to have begun in India under the Raj.

(5) As the “two-tailed pasha” (Charaxes jasius), a butterfly in the family Nymphalidae.

1640–1650: From the Turkish pasa (also as basha), from bash (head, chief), (there being in Turkish no clear distinction between “b” & “p”), from the Old Persian pati- (maste), built from the primitive Indo-European root poti- (powerful; lord) + the root of shah (and thus related to czar, tzar, csar, king & kaisar).  The related English bashaw (as an Englishing of pasha) existed as early as the 1530s.  Pasha’s use as an Islamic surname is most prevalent on Indian subcontinent but exists also in other places, most often those nations once part of the old Ottoman Empire (circa 1300-1922) ) including Albania, Republic of Türkiye and the Slavic region.  As a surname of English origin, Pasha was a variant of Pasher, an Anglicized form from the French Perchard, a suffixed form of Old French perche (pole), from the Latin pertica (pole, long staff, measuring rod, unit of measure), from the Proto-Italic perth & pertikā (related also to the Oscan perek (pole) and possibly the Umbrian perkaf (rod).  The ultimate source of the Latin form is uncertain.  It may be connected with the primitive Indo-European pert- (pole, sprout), the Ancient Greek πτόρθος (ptórthos) (sprout), the Sanskrit कपृथ् (kapṛth) (penis) although more than one etymologist has dismissed any notion of extra-Italic links.  Pasha, pashaship & pashadom are nouns and pashalike is an adjective; the noun plural is pashas.  The adjectives pashaish & pashaesque are non-standard but tempting.

Fakhri Pasha (Ömer Fahrettin Türkkan (1868–1948), Defender of Medina, 1916-1919).

In The Struggle for Survival, 1940–1965 (1966) (extracts from the diary of Lord Moran (Charles Wilson, 1882-1977, personal physician to Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955)), there’s an entry in which, speaking of her husband, Clementine Churchill (1885–1977) told the doctor: “Winston is a Pasha.  If he cannot clap his hands for servant he calls for Walter as he enters the house.  If it were left to him, he'd have the nurses for the rest of his life ... He is never so happy, Charles, as he is when one of the nurses is doing something for him, while Walter puts on his socks.”  In his busy youth, Churchill has served as a subaltern in the British Army’s 4th Queen's Own Hussars, spending some two years in India under the Raj; he would have been a natural pasha.

Debut of 928 & the pasha: Ferdinand "Ferry" Porsche (1909–1998) with the Porsche 928 displayed at the Geneva Auto Salon, 17 March, 1977.

The car (pre-production chassis 928 810 0030) was finished in the Guards Red which in the next decade would become so emblematic of the brand and this was not only the first time the pasha trim was seen in public but also the first appearance of the “phone-dial” wheels.  Although the factory seems never to have published a breakdown of the production statistics, impressionistically, the pasha appeared more often in the modernist 924 & 928 than the 911 with its ancestry dating from the first Porsches designed in the 1940s. 

The “Pasha” flannel fabric was until 1984 available as an interior trim option for the 911 (1964-1989), 924 (1976-1988) & 928 (1977-1995) in four color combinations: black & white, black & blue, blue & beige and brown & beige.  Although not unknown in architecture, the brown & beige combination is unusual in fashion and it's doubtful the kit once donned by New Zealand’s ODI (one day international) cricket teams was influenced by the seats of pasha-trimmed Porsches; if so, that was one of the few supporting gestures.

1979 Porsche 930 with black & white pasha inserts over leather (to sample) (left) and 1980 Porsche 928S with brown & beige pasha inserts over brown leather.

It was known informally also as the Schachbrett (checkerboard) but it differed from the classic interpretation of that style because the objects with which the pattern was built were irregular in size, shape and placement.  Technically, although not usually listed as a velvet or velour, the pasha used a similar method of construction in that it was a “pile fabric”, made by weaving together two thicknesses of fine cord and then cutting them apart to create a soft, plush surface, rendering a smooth finish, the signature sheen generated by the fibres reflect light.  It was during its run on the option list rarely ordered and in the Porsche communities (there are many factions) it seems still a polarizing product but while “hate it” crowd deplore the look, to the “love it” crowd it has a retro charm and is thought in the tradition of Pepita (or shepherd’s check), Porsche’s unique take on houndstooth.

Reproduction Porsche pasha fabric available from the Sierra Madre Collection.

There are tales about how Porsche’s pasha gained the name including the opulent and visually striking appearance evoking something of the luxury and flamboyance associated the best-known of the Ottoman-era pashas, much publicized in the West for their extravagant ways.  There seems no basis for this and anyway, to now confess such an origin would see Porsche damned for cultural appropriation and at least covert racism.  It may not be a “cancellation” offence but is trouble best avoided.  Also discounted is any link with lepidopterology for although the “two-tailed pasha” (Charaxes jasius, a butterfly in the family Nymphalidae) is colourful, the patterns on the wings are not in a checkerboard.  Most fanciful is that during the 1970s (dubbed to this day “the decade style forgot” although that does seem unfair to the 1980s), in the Porsche design office was one chap who was a “sharp dresser” and one day he arrived looking especially swish, his ensemble highlighted by a check patterned Op Art (optical art, an artistic style with the intent of imparting the impression of movement, hidden images, flashing & vibrating patterns or swelling & warping) scarf.  The look came to the attention of those responsible for the interiors for the upcoming 928 and the rest is history... or perhaps not.  More convincing is the suggestion it was an allusion to the company’s success in motorsport, a chequered (checkered) flag waved as the cars in motorsport cross the finish-line, signifying victory in an event.  What the pasha’s bold, irregular checkerboard did was, in the Bauhaus twist, create the optical illusion of movement.

Publicity shot for Porsche 911 Spirit 70, released as a 2026 model.

When on the option list, the Pasha fabric was never a big seller but, being so distinctive, memories of it have never faded and it transcended its lack of popularity to become what is now known as “iconic”.  Originally, the use of “iconic” was limited to the small objects of religious significance (most associated with the imagery in Eastern Orthodox Christianity where the concept didn’t always find favour, the original iconoclasts being literally those destroyed icons) and later co-opted for analogous (often secular) use in art history.  It was in the 1960s, perhaps influenced by the depictions in pop-art (many of which were icon-like) of pop culture figures such as Marilyn Monroe (1926–1962) that there meaning shifted to apply to those highly influential, recognizable, or emblematic in some aspect of what was being discussed, be that a look, brand, cultural phenomenon or whatever.  In that sense, Porsche over the years has been associated with a few “iconic” objects including certain wheels, rear spoilers and entire vehicles such as the 911 or 917.  Even before the internet reached critical mass and accelerated the trend, the word was in the 1980s & 1990s a common form but in the twenty-first century such was the overuse the value was diminished and its now not uncommon for it to have to be used with modifiers (genuinely iconic, truly iconic etc).  So, the path has been from sacred to symbolic to cultural to viral to clichéd, and by the 2020s, were something to be described as “totally iconic”, there was a fair chance it would within a week be forgotten.

2026 Porsche 911 Spirit 70.  The Pasha fabric is standard on the door panels and seat cushions but optional for the seat squabs and dashboard (left).  The Pascha-Teppich (Pasha mat) in the frunk is included (right).

Porsche however seems assured the Pasha fabric is part of the company’s iconography and in April 2025 announced the look would be reprised for the 911’s latest Heritage Edition model.  Dubbed the 911 Spirit 70, the name is an allusion to the “company’s design philosophy of the seventies” and that may be something worth recalling for during that “difficult decade”, not only did some of Porsche’s most memorable models emerge but most than most manufacturers of the time, they handled the troubles with some aplomb.  Production of the Spirit 70 will be limited to 1,500 units, all in Olive Neo (a bespoke and (in the right light) untypically vibrant olive) with retro-inspired livery and trimmed in the revived Pasha fabric upholstery (although use on the seat squabs and dashboard is optional).  Mechanically, the car is based on the Carrera GTS Cabriolet, availability of which has spanned a few of the 911’s generations and for those who don’t like the graphics, they’re a delete option.

Lindsay Lohan (during “brunette phase”) in bandage dress in black & white pasha, rendered as an adumbrated pen & ink sketch in monochrome.

Although made with "pasha" fabric, this is not a “pasha-style” dress.  Some purists deny there’s such a thing and what people use the term to describe is correctly an “Empire” or “A-Line” dress, the industry has adopted “pasha” because it’s a romantic evocation of the style of garment often depicted being worn by notables in the Ottoman Empire.  The (Western) art of the era fuelled the popular imagination and it persists to this day, something which was part of the critique of Palestinian-American academic Edward Said (1935–2003) in Orientalism (1978), an influential work which two decades on from his death, remains controversial.  As used commercially, a pasha dress can be any longer style characterized by a flowing silhouette, sometimes with a wrap or corset detailing and so vague is the term elements like ruffles or pagoda sleeves can appear; essentially, just about any dress “swishy” enough to “waft around” dress can plausibly be called a pasha.  Since the symbiotic phenomena of fast-fashion and on-line retailing achieved critical mass, the number of descriptions of garment styles probably has increased because although it's difficult to create (at least for saleable mass-produced products) looks which genuinely are "new", what they're called remains linguistically fertile. 

For the Porsche owner who has everything, maXimum offers “Heel Trend Porche Pasha Socks”, the "Porche" (sic) a deliberate misspelling as a work-around for C&Ds (cease & desist letters) from Stuttgart, a manoeuvre taken also by legendary accumulator of damaged Porsches (and much else), German former butcher Rudi Klein (1936-2001) whose Los Angeles “junkyard” realized millions when the contents were auctioned in 2024.  His “Porsche Foreign Auto” business had operated for some time before he received a C&D from German lawyers, the result being the name change in 1967 to Porche Foreign Auto.  It’s a perhaps unfair stereotype Porsche owners really do already have everything but the socks may be a nice novelty for them.

Chairs, rug & occasional tables in black & white pasha.

A minor collateral trade in the collector car business is that of thematically attuned peripheral pieces.  These include models of stuff which can be larger than the original (hood ornaments, badges and such), smaller (whole cars, go-karts etc) or repurposed (the best known of which are the engines re-imagined as coffee-tables (almost always with glass tops) but there are also chairs.  Ideal for a collector, Porsche dealership or restoration house, one ensemble consisting of two chrome-plated steel framed chairs, a circular rug and brace of occasional tables was offered at auction.  The “Porsche Pasha” chosen was the black & white combo, something which probably would be approved by most interior decorators; with Ferraris there may be “resale red” but with furniture there’s definitely “resale black & white”.

Zephyr

Zephyr (pronounced zef-uhr (U) or zef-er (non-U))

(1) A gentle, mild breeze, considered the most pleasant of winds.

(2) By extension, any of various things of fine, light quality (fabric, yarn etc), most often applied to wool.

(3) In the mythology of Antiquity, the usual (Westernised) spelling of Ζεφυρος (Zéphuros or Zéphyros), the Greek and Roman god of the west wind, son of Eos & Astraeus and brother of Boreas; the Roman name was Zephyrus, Favonius.

(4) As a literary device, the west wind personified which should be used with an initial capital letter.

(5) In the mythology of Antiquity, as Zephyrette, a daughter of Aeolus; a tiny female spirit of the wind. 

(6) A model name used on cars of variable distinction produced by the Ford Motor Company (FoMoCo) and sold under the Ford, Mercury & Lincoln brands.

(7) A type of soft confectionery made by whipping fruit and berry purée (mostly apple purée) with sugar and egg whites, to which is added a gelling agent such as pectin, carrageenan, agar, or gelatine.  Often called zefir, the use was a semantic loan from the Russian зефи́р (zefír). 

Circa 1350: From the Middle English zeferus & zephirus, from the Old English zefferus, from the Latin zephyrus, from the Ancient Greek Ζέφυρος (Zéphuros or Zéphyros) (the west wind), probably from the Greek root zophos (the west, the dark region, darkness, gloom).  The Latin Zephyrus was the source also of zéphire (French), zefiro (Spanish) and zeffiro (Italian).  The feminine form zephyrette (capitalised and not) is rare and the alternative spellings were zephir & zefir, the latter (in the context of food) still current.  The casual use in meteorology dates from circa 1600 and the meaning has shifted from the classical (something warm, mild and occidental) to now be any gentle breeze or waft where the wish is to suggest a wind not strong and certainly not a gust, gale, cyclone, blast, typhoon or tempest.  Zephyr is a noun & verb, zephyred is a verb & adjective, zephyring is a verb and zephyrous, zephyrlike & zephyrean are adjectives; the noun plural is zephyrs.  The adverb zephyrously is non-standard.

Cupid and Psyche (1907) by Edvard Munch (1863–1944).

In Greek mythology, Ζεφυρος (transliterated as Zéphuros or Zéphyros) was the god of the west wind, one of the four seasonal Anemoi (wind-gods), the others being his brothers Notus (god of the south wind), Eurus (god of the east wind) and Boreas (god of the east wind).  The Greek myths offer many variations of the life of Zephyrus, the offspring of Astraeus & Eos in some versions and of Gaia in other stories while there were many wives, depending on the story in which he was featured.  Despite that, he’s also sometimes referred to as the “god of the gay”, based on the famous tale of Zephyrus & Hyakinthos (Hyacinthus or Hyacinth).  Hyacinth was a Spartan youth, an alluring prince renowned for his beauty and athleticism and he caught the eye of both of both Zephyrus and Apollo (the god of sun and light) and the two competed fiercely for the boy’s affections.  It was Apollo whose charms proved more attractive which left Zephyrus devastated and in despair.  One day, Zephyrus chanced upon the sight of Apollo and Hyacinth in a meadow, throwing a discus and, blind with anger, sent a great gust of wind at the happy couple, causing the discus to strike Hyacinth forcefully in the head, inflicting a mortal injury.  Stricken with grief, as Hyacinth lay dying in his arms, Apollo transformed the blood trickling to the soil into the hyacinth (larkspur), flower which would forever bloom in memory of his lost, beautiful boy. Enraged, Apollo sought vengeance but Zephyrus was protected by Eros, the god of love, on what seems the rather technical legal point of the intervention of Zephyrus being an act of love.  There was however a price to be paid for this protection, Zephyrus now pledged to serve Eros for eternity and the indebted god of the west wind soon received his first task.  There are other tales of how Cupid and Psyche came to marry but in this one, with uncharacteristic clumsiness, Cupid accidently shot himself with one of his own arrows of love while gazing upon the nymph Psyche and it was Zephyrus who kidnapped her, delivering his abducted prize to Cupid to be his bride.

Chloris and Zephyr (1875) by William-Adolphe Bouguereau (1825-1905), Musee des Beau-Arts of the Musées Mulhouse Sud Alsace.

Zephyros was in classical art most often depicted as a handsome, winged youth and a large number of surviving Greek vases are painted with unlabeled figures of a winged god embracing a youth and these are usually identified as Zephyros and Hyakinthos although, some historians detecting detail differences list a number of them as being of Eros (the god of Love) with a symbolic youth.  Although sometimes rendered as a winged god clothed in a green robe and crowned with a wreath of flowers, in Greco-Roman mosaics, Zephyros appears usually in the guise of spring personified, carrying a basket of unripened fruit.  In some stories, he is reported to be the husband of Iris, the goddess of the rainbow and Hera’s messenger and in others, Podarge the harpy (also known as Celano) is mentioned as the wife of Zephyrus but in most of the myths he was married to Chloris.  Chloris by most accounts was an Oceanid nymph and in the tradition of Boreas & Orithyia and Cupid and Psyche, Zephyrus made Chloris his wife by abduction, making her the goddess of flowers, for she was the Greek equivalent of Flora and, living with her husband, enjoyed a life of perpetual spring.

Standardized wind: The Beaufort wind force scale

With strategically placed palms, Lindsay Lohan resists a zephyr's efforts to induce a wardrobe malfunction, MTV Movie Awards, Los Angeles, 2008 (left) which may be C&Ced (compared & contrasted) with the stronger breeze (probably 3-4 on the Beaufort Scale) disrupting the modern art installation that is Donald Trump's (b 1946; US president 2017-2021 and since 2025) hair (right).

Beaufort Wind Scale, circa 1865.

The Beaufort wind force scale was devised because the British Admiralty was accumulating much data about prevailing weather conditions at spots around the planet where the Royal Navy sailed and it was noticed there was some variation in way different observers would describe the wind conditions.  In the age of sail, wind strength frequency and direction was critical to commerce and warfare and indeed survival so the navy needed to information to be as accurate an consistent as possible but in the pre-electronic age the data came from human observation, even mechanical devices not usually in use.  What Royal Navy Captain (later Rear Admiral) Sir Francis Beaufort 1774–1857) early in nineteenth century noticed was that a sailor brought up in a blustery place like the Scottish highlands was apt to understate the strength of winds while those from calmer places were more impressed by even a moderate breeze, little more than what a hardy Scots sold salt would call a zephyr.  Accordingly, he developed a scale which was refined until formally adopted by the Admiralty during the 1930s after he’d been appointed Hydrographer of the Navy.  The initial draft reflected the functional purpose, the lowest rating describing the sort of gentle zephyr which was just enough to enable a ship's captain slowly to manoeuvre while the highest was of the gale-force winds which would shred the sails.  As sails gave way to steam, the scale was further refined by referencing the effect of wind upon the sea rather than sails and it was adopted also by those working in shore-based meteorological stations.  In recent years, categories up to 17 have been added to describe the phenomena described variously as hurricanes, typhoons & cyclones.

The National Biscuit Company's Zephyrettes, circa 1915.

In the mythology of Antiquity, Zephyrette was a daughter of Aeolus and a tiny female spirit of the wind.  That the nymph's name was early in the twentieth century appropriated by the National Biscuit Company (1898–1971, Nabisco (1971–1985) & RJR Nabisco (1985–1999) and now a subsidiary of Mondelēz International) to describe a light, crisp cracker, recommended to be used for hors d'oeuvres might outrage feminists studying denotation and connotation in structural linguistics and the more they delve, the greater will be the outrage.  Mostly, the word "zephyr" now is used by novelists and poets because while indicative of the force of a wind, it's not defined and is thus not a formal measure so what's a zephyr in one poem might be something more or less in another.  In other texts, such inconsistencies might be a problem but for the few thousand souls on the planet who still read poetry, it's all part of the charm.

For good & bad: FoMoCo's Zephyrs

Lincoln Zephyr V12, 267 cubic inches (4.4 litre).  It was the last of the American V12s.

In the inter-war era, the finest of the big American cars, the Cadillacs, Lincolns, Packards and Duesenbergs, offered craftsmanship the equal of anything made in Europe and engineering which was often more innovative.  The 1930s however were difficult times and by mid-decade, sales of the big K-Series Lincolns, the KA (385 cubic inch (6.3 litre) V8) and KB (448 cubic inch (6.3 litre) V12) were falling.  Ford responded by designing a smaller, lighter Lincoln range to bridge the gap between the most expensive Ford and the lower-priced K-Series Lincolns, the intention originally to power it with an enlarged version of the familiar Ford V8 but family scion Edsel Ford (1893–1943; president of the Ford Motor Company (FoMoCo), 1919-1943), decided instead to develop a V12, wanting both a point of differentiation and a link to K-Series which had gained for Lincoln a formidable reputation for power and durability.  Develop may however be the wrong word, the new engine really a reconfiguration of the familiar Ford V8, the advantage in that approach being it was cheaper than an entirely new engine, the drawback the compromises and flaws of the existing unit were carries over and in some aspects, due to the larger size and greater internal friction, exaggerated.

Lincoln Zephyr V12, 292 cubic inches (4.8 litre).

The V12 however was not just V8 with four additional pistons, the block cast with a vee-angle of 75^o rather than the eight’s 90^o, a compromise between compactness and the space required for a central intake manifold and the unusual porting arrangement for the exhaust gases.  The ideal configuration for a V12 is 60^o and without staggered throws on the crankshaft, the 75^o angle yielded uneven firing impulses, although, being a relatively slow and low-revving unit, the engine was felt acceptably smooth.  The cylinder banks used the traditional staggered arrangement, permitting the con-rods to ride side-by-side on the crank and retained the Ford V-8’s 3.75 inch (90.7 mm) stroke but used a small bore of just 2.75 inches (69.75 mm), then the smallest of any American car then in production, yielding a displacement of 267 cubic inches (4.4 litres), a lower capacity than many of the straight-eights and V8s then on the market.

Because the exhaust system was routed through the block to four ports on each side of the engine, cooling was from the beginning the problem it had been on the Ford V8 but on a larger scale.  Although the cooling system had an apparently impressive six (US) gallon (22.7 litre) capacity, it quickly became clear this could, under certain conditions, be marginal and the radiator grill was soon extended to increase airflow.  Nor was lubrication initially satisfactory, the original oil pump found to be unable to maintain pressure when wear developed on the curfaces of the many bearings; it was replaced with one that could move an additional gallon (3.79 litre) a minute.  Most problems were resolved during the first year of production and the market responded to the cylinder count, competitive price and styling; after struggling to sell not even 4000 of the big KAs in 1935, Lincoln produced nearly 18,000 Zephyrs in 1936, sales growing to over 25,000 the following year.  Production between 1942-1946 would be interrupted by the war but by the time the last was built in 1948, by which time it had been enlarged to 292 cubic inches (4.8 litre (there was in 1946, briefly, a 306 cubic inch (5.0 litre) version) over 200,000 had been made, making it the most successful of the American V12s.  It was an impressive number, more than matching the 161,583 Jaguar built over a quarter of a century (1971-1997) and only Daimler-Benz has made more, their count including both those used in Mercedes-Benz cars and the the DB-60x inverted V12 aero-engines famous for their wartime service with the Luftwaffe and the Mercedes-Benz T80, built for an assault in 1940 on the LSR (Land Speed Record).  Unfortunately, other assaults staged by the Third Reich (1939-1945) meant the run never happened but the T80 is on permanent exhibition in the factory's museum in Stuttgart so viewers can ponder Herr Professor Ferdinand Porsche's (1875–1951) pre-war slide-rule calculations of a speed of 650 km/h (404 mph) (not the 750 km/h (466 mph) sometimes cited).

1939 Lincoln-Zephyr Three Window Coupe (Model Code H-72, 2500 of which were made out of the Zephyr’s 1939 production count of 21,000).  It was listed as a six-seater but the configuration was untypical of the era, the front seat a bench with split backrests, allowing access to the rear where, unusually, there were two sideways-facing stools.  In conjunction with the sloping roofline, it was less than ideal for adults and although the term “3+2” was never used, that’s probably the best description.  The H-72 Three Window Coupe listed at US$1,320, the cheapest of the six variants in the 1939 Zephyr range.

It may sound strange that in a country still recovering from the Great Depression Ford would introduce a V12 but the famous “Flathead” Ford V8 was released in 1932 when economic conditions were at their worst; people still bought cars.  The V12 was also different in that although a configuration today thought of as exotic or restricted to “top of the line” models, for Lincoln the Zephyr was a lower-priced, mid-size luxury car to bridge a gap in the corporate line-up.  Nor was the V12 a “cost no object” project, the design using the Flathead’s principle elements and while inaccurate at the engineering level to suggest it was the “Ford V8 with four cylinders added” the concept was exactly that and if the schematics are placed side-by-side, the familial relationship is obvious.  Introduced in November 1935 (as a 1936 model), the styling of the Lincoln Zephyr attracted more favourable comment than Chrysler’s Airflows (1934-1937), an earlier venture into advanced aerodynamics (then known as “streamlining”) and the name had been chosen to emphasize the wind-cheating qualities of the modernist look.  With a raked windscreen and integrated fenders, it certainly looked slippery and tests in modern wind tunnels have confirmed it indeed had a lower CD (drag coefficient) than the Airflows which looked something like unfinished prototypes; the public never warmed to the Airflows, however accomplished the engineering was acknowledged to be.  By contrast, the Zephyrs managed to cloak the functional efficiency in sleek lines with pleasing art deco touches; subsequently, New York’s MOMA (Museum of Modern Art) acknowledged it as “the first successfully streamlined car in America”.  So much did the style and small V12 capture the headlines it was hardly remarked upon that with a unitary body, the Zephyr was the first Ford-made passenger vehicle with an all-steel roof, the method of construction delivering the required strength at a lighter weight, something which enabled the use of an engine of relatively modest displacement.

The American Home Front 1941-1942 (2006) by Alistair Cooke (1908-2004),  The cover illustration was of him filling up the Zephyr's V12, Pasadena, California, 1942.

In 1942, just after the US had entered the war (thereby legitimizing the term “World War II” (1939-1945)) the expatriate (the apocope “expat” not in general use until the 1950s when Graham Greene's (1904-1991) novel The Quiet American (1955) appears to have given it a boost) UK-born US journalist Alistair Cooke began a trip taking from Washington DC and back, via Virginia, Florida, Texas, California, Washington state and 26 other states, purchasing for the project a 1936 Lincoln Zephyr V12, his other vital accessories five re-tread tyres (with the Japanese occupation of Malaya, rubber was in short supply and tyres hard to find), a gas (petrol) ration coupon book and credentials from his employer, the BBC (British Broadcasting Corporation).  It was a journalist’s project to “discover” how the onset of war had changed the lives of non-combatant Americans “on the home front” and his observations would provide him a resource for reporting for years to come.  Taking photographs on his travels, he’d always planned to use the material for a book but, as a working journalist during the biggest event in history, it was always something done “on the side” and by the time he’d completed a final draft it was 1945 and with the war nearly over, he abandoned the project, assuming the moment for publication had passed.  It wasn’t until two years after his death that The American Home Front 1941-1942 (2006) was released, the boxed manuscript having been unearthed in the back of a closet, under a pile of his old papers.

Cooke had a journalist’s eye and the text was interesting as a collection of unedited observations of the nation’s culture, written in the language of the time.  In the introduction Cooke stated: “I wanted to see what the war had done to the people, to the towns I might go through, to some jobs and crops, to stretches of landscape I loved and had seen at peace; and to let the significance fall where it might.”  During his journey, he interviewed many of the “ordinary Americans” then traditionally neglected by history (except when dealt with en masse), not avoiding contentious issues such as anti-Semitism and racism but also painted word-pictures of the country through which he was passing, never neglecting to describe the natural environment, most of it unfamiliar to an Englishman who’d spent most of his time in the US in cities on the east and west coasts.  As a footnote, although the Zephyr’s V12 engine has always been notorious for the deficiencies in its cooling system, at no time during the journey did Cooke note the car overheating so either the radiator and plumbing did the job or he thought the occasional boil-over so unremarkable he made no remark. 

1969 Ford (UK) Zephyr Zodiac Mark IV.

Lincoln ceased to use the Zephyr name after 1942, subsequent V12 cars advertised simply as Lincolns, distinguished in name only by the coachwork.  The Zephyr badge was in 1950 revived by Ford of England for their line of mainstream family cars, augmented after 1953 by an up-market version called the Zodiac, noted for its bling.  The first three generations (1950-1966) were well-regarded (the Mark III (1962-1966) in most ways a superior car to the contemporary US Ford Falcon) and enjoyed success in both the home and export markets but the Mark IV (1966-1972), despite a tantalizingly advanced specification and offering a lot of interior space and external metal for the money, proved so ghastly the name was retired when the range was replaced with something (the Mark 1 Granada (1972-1977) which was on paper less ambitious but was, on the road, much superior.  Not having suffered the tainted Mark IV Zephyrs, Ford felt it safe to recycle the Zephyr name in the US, firstly on the bland Mercury clone (1978-1983) of the (US) Ford Fairmont and finally, for two seasons (2005-2006), on an undistinguished Lincoln which with some haste was re-branded "MKZ".  On either side of the Atlantic, there have been no Zephyrs since.

 

1962 Ford Galaxie 500/XL Sunliner Convertible 390 (left), 1967 Ford Zodiac Executive (centre) and 1974 Leyland P76 V8 Executive (right). 

The Mark IV Zodiac's wheel covers (the design concept known as "starburst") had first been seen in the US on the 1962 Ford Galaxie and for Detroit's colonial outposts the use of components, years after they'd been discontinued in the US, was common.  In Australia, for the Fairlane and LTD, Ford at various times used the wheel covers introduced on the 1969 & 1970 Thunderbird (replacing the former with something flatter after owners reported vulnerability to damage from curbsides so either Australians were less competent at parking or the guttering designs used by cities was different) and some were still being fitted as late as 1982.  At least that was within the corporate family.  in 1973, Leyland Australia clearly so liked what ended up on the Zodiac they pinched the idea for the ill-fated P76 (1973-1976).  God punishes those who violate his seventh commandment but in fairness to Leyland (even in retrospect they need all the help they can get), the "starburst" motif had long been popular for wheelcovers, hubcaps (there is a difference) and aluminum wheels.

Starburst sea anemone (left), Kelsey-Hayes cast aluminum wheel for 1967 C2 Chevrolet Corvette (centre), the five-stud (option code N89) version unique to the 1967 range, replacing the knock off version (option code P48, 1963-1966) which had to be retired when US regulators passed rules restricting the use of the centre-lock, knock-off hubs.  To conceal the five studs, there was a "centre cap" (ie a hubcap in the classic sense) in the style of the wheel and these colloquially are known as "starbursts" (right).  The Corvette's wheels were manufactured by Western Wheel Corporation (a division of Kelsey-Hayes).

As a noun & verb, “starburst” widely has been used in slang and commerce but its origin is owed to astronomers of the 1830s and in the field it’s been used variously to describe (1) a violent explosion, or the pattern (likened to the shape of a star) supposed to be made by such an explosion and (2) a region of space or period of time (distinct concepts for this purpose) with an untypically or unexpectedly high rate of star formation.  In SF (science fiction), starbursts can be more exotic still and have described machines from light-speed propulsion engines to truly horrid doomsday weapons.  In typography, a starburst is a symbol similar in shape to an asterisk, but with either or both additional or extended rays and it’s used for a brand of fruit-flavored confectionery, the name implying the taste “explodes” in the mouth as one chews or sucks.  In corporate use, starburst is slang for the breaking up of a company (or unit of a company) into a number of distinct operations and in software it was in the early 1980s used as the brand name of an application suite (based around the Wordstar word-processor) which was (along with Electric Office) one of the first “office suites”, the model Microsoft would later adopt for its “Office” product which bundled, Word, Excel, the dreaded PowerPoint and such.  It was the name of a British made-portable surface-to-air missile (MANPADS) produced in the late twentieth century, in botany it’s a tropical flowering plant (Clerodendrum quadriloculare), the term applied also to a species of sea anemone in the family Actiniidae and, in human anatomy, certain cell types (based on their appearance).  In photography, the “starburst effect” refers to the diffraction spikes which radiate from sources of bright light.

 

2006 Lincoln Zephyr.

 

Available only in 2005-2006 before it was “refreshed” and renamed MKZ (2007-2012), the Lincoln Zephyr picked up its styling cues from a concept car displayed at the 2004 New York International Auto Show although with the lines tempered for production-line reality.  In a sign of the times, it replaced the rear wheel drive (RWD), V6 & V8 powered LS sedan (2000-2006, with one model sharing showrooms with the Zephyr for its final year) which had been well-reviewed in press reports but never succeeded as a challenger to the BMW 5-Series and Mercedes-Benz E-Class.  The twenty-first century Zephyr wasn’t a “bad” car in the sense the word is attached to the English Mark IV Zephyr & Zodiac but it was bland and built on the Mazda CD3 front wheel drive (FWD) platform which provided the underpinnings for also the Mazda 6, Ford Fusion and Mercury Milan; despite Lincoln’s efforts, had it not had the badges, most would have assumed the Zephyr was a fancy Ford or a Mercury, so closely did it resemble both.  Struggling to find some point of differentiation, journalists always mentioned the wood trim in the interior was “real timber”, quoting with approval from the document in the press-pack: “Ebony or maple wood inserts”.  Even that wasn't enough to persuade many it was worth some US$30,000, a US$6000-odd premium over the substantially similar Mercury Milan Premier V6.  It did though undercut by US$4000 what a basic V6 LS has cost the year before so the price of entry to Lincoln ownership became less but that also brought the usual marketing conundrum: “Lowering the price increases sales but tarnishes the perception of the brand as a prestige product”.

 

2012 Lincoln MKZ.

There was also the name.  The original Lincoln Zephyr had existed only between 1935-1942 and, except a as niche among collectors, had long ago faded from public consciousness, the same phenomenon which made the choice of “Maybach” by Mercedes-Benz so curious; Toyota’s decision to create “Lexus” was a much better idea and perhaps an indication Japanese MBAs were better informed than German MBAs.  For 2007 the Zephyr was renamed MKX and even that “naming strategy” (now an MBA fixation) may not within the corporation been well-communicated because initial suggestions for pronunciation included “Mark 10” & “Mark X”, picking up on the (actually quite muddled) history of Lincoln's “Mark” cars which, off & on, existed between 1956-1998 (although the label was in 2006-2007 revived for a pick-up truck(!)).  Neither caught on and before long, like everyone else, company executives were saying “em-kay-zee”.  The “Mark” moniker would have been tempting because, as the “Zephyr affair” demonstrated, despite a history stretching back to 1917, the only Lincoln brand names with any traction in the public imagination are “Continental” and “Mark something”.  When MKZ production ended in 2012, the demise wasn’t so much unlamented as unnoticed.