Vulgar

Vulgar (pronounced vuhl-ger)

(1) Characterized by ignorance of or lack of good breeding or taste.

(2) Indecent; obscene; lewd, ribald.

(3) Crude, coarse; unrefined, boorish, rude.

(4) As, the vulgar masses, of, relating to, or constituting the ordinary people in a society (mostly archaic).

(5) Current; popular; common; crude; coarse; unrefined.

(6) As the vulgar tongue, spoken by, or being in the language spoken by, the people generally; the vernacular; colloquial speech (mostly archaic).

(7) Lacking in distinction, aesthetic value, or charm; banal; ordinary.

(8) Denoting a form of a language (applied most often to Latin), current among common people, used especially at a period when the formal language is has become archaic and no longer general spoken use (often with initial capital; usually pre-nominal).

(9) In mathematics, a representation of a fractional number based on ordinary or everyday arithmetic as opposed to decimal fractions.  It refers to one in which two whole numbers (the numerator and denominator) are placed above and below a horizontal line (neither can be zero).  Vulgar fractions are also described as common or simple fractions.  Now rare, in US English, the term vulgar faction is obsolete.

1350-1400: From the early Modern English vulgare, from the vulgāris (belonging to the multitude), from volgus & vulgus (mob; common folk), from the Sanskrit vargah (division, group), from the primitive Indo-European wl̥k.  The construct of vulgāris was vulg(us) + -āris (the suffix a form of -ālis, used to form an adjective, usually from a noun, indicating a relationship or a pertaining to).  As an example of the forks of the root, related European words included the Welsh gwala (plenty, sufficiency), the Ancient Greek ἁλία (halía) (assembly), eilein (to press, throng) & εἰλέω (eiléō) (to compress) and the Old Church Slavonic великъ (velikŭ) (great).  The meaning coarse, low, ill-bred was first recorded in the 1640s, probably from earlier use meaning people belonging to the ordinary class dating from the 1530s.  The derived negative forms such as unvulgar and unvulgarly do exist but are rare to the point of being probably obsolete.  When used in disapprobation, the synonyms include boorish, naughty, tawdry, profane, tasteless, ribald, off-color, disgusting, obscene, impolite, suggestive, indecent, crude, scatological, nasty, filthy & coarse.  As applied to linguists, they include conversational, colloquial, vernacular & folk.  In mathematics, they are common (and most frequently), simple.

Vulgar Latin

Vulgar Latin or Sermo Vulgaris (common speech) is a generic term for the non-standard (as opposed to classical) sociolects of Latin from which the Romance languages developed.  It’s said the works written in Latin during classical times almost always used Classical rather than Vulgar Latin and while that is certainly true of what has survived, the literal volume of ephemeral material written in the vernacular is unknown.  Vulgar Latin was used by inhabitants of the Roman Empire and subsequently became a technical term from Latin and Romance-language philology referring to the unwritten varieties of a Latinised language spoken mainly by Italo-Celtic populations governed by the Roman Republic and the Roman Empire.  Traces appear in some inscriptions, such as graffiti or advertisements but almost certainly the educated population mainly responsible for Classical Latin would also have spoken Vulgar Latin in certain contexts irrespective of their socio-economic background.  In that, things were probably little different then than now, educated people using at least some of the phraseology of the less well-spoken, even if only ironically.

Campaign buttons used in the 1964 US presidential campaign: Republican Party  (left) and Democrat Party (right).  It wouldn't be for many decades that the red would be standardized as the color of the Republicans and blue for the Democrats (as the result of a somewhat random allocation of colors by the television networks when illustrating results with charts and other graphics.

It shouldn’t be confused with "barracks Latin" (originally a casual description of the "rough" language of soldiers and others compared with "polite, educated Latin" of the Roman elite) which is the rendering, with humorous intent, of common English phrases into something which sounds as though it might be Latin.  One of the Monty Python films used the barracks Latin names Sillius Soddus and Biggus Dickus and the best known is Illegitimi non carborundum, an aphorism translating as "don't let the bastards grind you down".  First recorded among soldiers during World War II (1939-1945), an association from which it gained the "barracks" label (although it's not clear in which branch of the military it originated nor even if the coiners were British or American).  It caught on and was famously popularized by Republican candidate Barry Goldwater (1909-1998) during his disastrous 1964 presidential campaign.  Despite the Kennedy assassination, those who voted (and there were many who were prevented from exercising that constitutional right) in the 1964 election represented the United States in the era during which prosperity and optimism were were more widely distributed than at any point in its history.  Vietnam, Watergate, malaise and trickle-down economics would follow.  In the 1964 election, Goldwater lost to President Lyndon Johnson (LBJ, 1908–1973; US President 1963-1969) in one of the biggest landslides in US electoral history.  It was also one of the more polarized campaigns and the electorate responded better to Johnson's "building a great society" than Goldwater's "fear and loathing" although such were the atmospherics that it's now remembered more as "crooked old Lyndon vs crazy old Barry".  

Goldwater hung in his office a sign reminding him of his dictum although his used an embellished barracks Latin: Noli permittere Illegitimatis carborundum (Never let the bastards grind you down).  He always denied being a Freemason and admitted membership only of a fraternal organization known as the Benevolent and Protective Order of Elks.

Although an avowed conservative (with at least some of what that implies), he wasn't above using vulgar English if he thought there was a point to be made.  When told Johnson aide Walter Jenkins (1918–1985)  had been arrested in a YMCA (Young Men's Christian Association) toilet in the act of "performing an indecency upon another man", although he declined to use the event to attack the Democrats (some suggesting he had no wish to provoke the Republicans into probing for evidence of homosexuality among his staff), in "off the record" comments to journalists he would complain: "What a way to win an election, communists and cocksuckers".  As it would transpire, others in rge Republican machine didn't share Goldwater's reticence and tried to use the arrest as a smear against the administration but the general public reaction was more amused than outraged.  Jenkins paid a US$50 fine for "disorderly conduct".

In the election, Goldwater did however win five states in the South, the best result by a Republican in the region since the reconstruction-era after the US Civil War (1861-1865), a harbinger of the shift in political alignment which would transform the South from a Democratic stronghold (the so-called “Solid South”) into a bastion of Republican strength.  There were many reasons for this and it may be some of them were probably more significant than Goldwater's uncompromising positions on economics and his staunch anti-communism.  Nevertheless, his mystique among American conservatives remains based on the legend of him being the intellectual trailblazer for the “Regan Revolution” and the transformation of the Republican party from a centrist aggregation of the north-eastern establishment into a collective of regional and sectional pressure groups, the factionalism prone to unleashing the forces of extremism which now contest for control.  After Ronald Reagan’s (1911–2004; US President 1981-1989) victory in 1980, one Washington Post columnist noted the feeling of those who had voted for Goldwater in 1964 being one of vindication, regretting only it had taken “…sixteen years to count the votes".

The vulgar, indecent, obscene, lewd & ribald

Although the technical uses in mathematics and the categorization of Latin strains are long established, the best known and most common use of “vulgar” is to describe things considered indecent, obscene, lewd or ribald.  Given the habits and tastes of men, there’s little shortage of such material thus to be described but shifts in public perception and tolerance means vulgarity is a moving target and there is certainly no consensus, opinions varying not only between but within regions, class, generations and probably just about any segmentation of society yet devised.  The unifying factor though is usually anything involving sex or any conventionally sexualized body parts (such as the foot fetishists free to indulge most aspects of their hobby).  Although in recent decades there’s been something of a retreat, this remains a permissive age as regards what were once considered vulgarities.

Vulgarity remains in the eye of the beholder.

So, something vulgar can sometimes be judged an obscenity and is often lewd or ribald but not of necessity indecent.  The linguistic tussle is because the words “obscene” and “indecent” appear sometimes in legislation and something so defined can even attract criminal sanction whereas anything lewd is subject merely to social disapprobation while ribald carries the connotation of “humorously vulgar”.  Standards shift (and sometimes are nudged along by this force or that) and it is almost always a subjective judgement as Potter Stewart (1915–1985; associate justice of the US Supreme Court 1958-1981) explained in his famous concurring judgement in Jacobellis v Ohio (378 U.S. 184 (1964)): "I shall not today attempt further to define the kinds of material I understand to be embraced within [the shorthand description “hard-core pornography”], and perhaps I could never succeed in intelligibly doing so. But I know it when I see it…

That may have been what prosecuting counsel Mervyn Griffith-Jones (1909-1979) had in mind when in R v Penguin Books Ltd ((1961) Crim LR 176) he asked the jury to consider whether DH Lawrence’s (1885–1930) novel Lady Chatterley's Lover (1928) was too obscene to be read by the British, alleging it “…induced lustful thoughts in the minds of those who read it” and begging them to ponder “Is it a book that you would even wish your wife or your servants to read?”.  There was a time when an English jury might have allowed themselves to be told by one of their “betters” what they should be permitted to read but those days were done and the jury (more likely to be servants than masters) had decided they would decide which vulgarities they would tolerate.

Sad

Sad (pronounced sad)

(1) Affected by unhappiness or grief; sorrowful or mournful; depressed, glum, melancholy; feeling mentally uncomfortable, discomforted, distressed, uncomfortable.

(2) Expressive of or characterized by sorrow.

(3) Unfortunate; unsatisfactory; shabby; in poor condition.

(4) Of color, somber, dark, or dull; drab; lacking brightness.

(5) Of music, an identifiable set of characteristics in composition which humans (with some cultural variations) perceive as evoking melancholy; poignant, touching.

(6) In slang, unfashionable; socially inadequate or undesirable deplorably bad; lamentable (probably interchangeable with “lame”).

(7) In slang (New Zealand), strongly to express displeasure.

(8) In baking (pastry, cakes et al) not having risen fully; heavy, soggy (no rare except regionally).

(9) As SAD, seasonal affective disorder.

(10) Heavy; weighty; ponderous; close; hard (obsolete).

(11) Valiant, firm or steadfast (obsolete).

(12) Dignified, serious, grave (obsolete).

(13) Sated, having had one's fill; satisfied, weary (obsolete).

(14) Naughty; troublesome; wicked (obsolete).

Pre 1000: From the Middle English sad, from the Old English sæd (grave, heavy, weary (originally “sated, full; having had one’s fill of food, drink, fighting etc)), from the Proto-Germanic sadaz (sated, satisfied), the source also of the Old Norse saðr, the Middle Dutch sat, the Dutch zad, the Old High German sat, the German satt and the Gothic saþs (satiated, sated, full)), akin to the Old Norse sathr, the Latin satis (enough) & satur (sated), and the Greek hádēn (enough), from the primitive Indo-European seto or seh- (to satiate, satisfy) from the root sa- (to satisfy).  Synonyms include unhappy, despondent, disconsolate, discouraged, gloomy, downcast, downhearted, depressed, dejected & melancholy; the antonyms including happy, cheerful, gleeful, upbeat & joyous.  Sad & saddening are nouns, verbs & adjectives, sadness is a noun, saddenest, sadded & sadding are verbs, sadly is an adverb, sadder & sadest are adjectives and sadden is verb & adjective; the noun plural is sads.  The special noun use of sad (plural sads) is as an alternative form of saad (the letter ص in the Arabic script which is the 14^th letter of the Arabic alphabet).

In Middle English & early Modern English the prevailing senses were "firmly established, set; hard, rigid, firm; sober, serious; orderly and regular but such notions (except in dialect) survive only among some bakers where the word is used to describe anything which has failed to rise and remains soggy, heavy and lacking fluffiness.  Etymologists assume the sense development was based on a transference of the idea of “heavy, ponderous” to Being “full” mentally or physically (ie “weary; tired of).  By the early fourteenth century, the familiar modern use to suggest “unhappy, sorrowful, melancholy, mournful” was established although a less supported alternative path of the change traces a course through the common Middle English sense of “steadfast, firmly established, fixed” (sad-ware described some notably tough pewter vessels) and “serious” to “grave.”  In the way sad is most used in Modern English, ultimately it replaced the Old English unrot which was the negative of rot (which confusingly to modern ears, meant “cheerful, glad”.  By the mid fourteenth century, the dominant meaning was to express “sorrow or melancholy” while the meaning “very bad, wicked” dates from the 1690s; that use faded but re-emerged in the late twentieth century, use the same way “lame” is deployed to describe the unfashionable or socially lamentable, a variation on the slang sense of “inferior, pathetic”, documented since 1899.  The “sad sack” (a usually miserable person)” dates from the 1920s and was popularized by World War II (1939-1945) era cartoon character published in US military magazine Yank, assumed by all to be a euphemistic shortening of the alliterative armed forces slang phrase sad sack of shit.

The verb sadden picked up the meaning “to make sorrowful” in the 1620s; until around circa 1600 it had meant “to make solid or firm” and the early verb was the simple sad, from the Middle English saden (become weary or indifferent (also “make (something) hard or stiff”, from the Old English sadian which may be the source of the modern verb but the history is tangled.  The intransitive meaning “to become sorrowful” dates from 1718.  The noun sadness developed from the early fourteenth century Middle English sadnesse (seriousness) and the reason it’s not entirely clear when the meaning shift to “sorrowfulness, dejection of mind” evolved is probably because there was such regional variation but it appears to have unfolded over the fifteenth & sixteenth centuries; throughout Middle English the word usually referred to “solidness, firmness, thickness, toughness; permanence, continuance; maturity; sanity”.  The adjective sadder (more sad) was from the Middle English sadder and saddest persist as the comparative & superlative forms.  The adverb sadly originally meant “heavily” & “solidly”, the use to convey “sorrowfully” emerging by the mid-fourteenth century.

Acronym Finder lists an impressive 104 acronyms or initialisms, some of the more memorable being Sex, Alcohol, Drugs; Social Anxiety Disorder; Search and Destroy; Seasonal Affective Disorder; Schizoaffective Disorder; Separation Anxiety Disorder; Stand Alone Dump; Single, Available & Desperate; Single Awareness Day (ie Valentine's Day); System Administrator (they prefer sysadmin or syscon); Scotland Against Drugs and Sullen, Angry, Depressed.

Seasonal Affective Disorder (SAD)

Avoiding SADness: Lindsay Lohan soaking up some sun in Prussian blue bikini with high-waist brief and halter-style top.

Seasonal affective disorder (SAD) is a particular instance of depression which is sometimes referred to as seasonal depression or winter depression.  SAD was first described in 1984 and included in the revision to the third edition (DSM-III-R (1987)) of the American Psychiatric Association's (APA) Diagnostic and Statistical Manual of Mental Disorders (DSM) as a “seasonal pattern”, a modifier applied to recurrent forms of mood disorders, rather than as an independent entity.  In the DSM-IV (1994), its status as a standalone condition was changed, no longer classified as a unique mood disorder but instead a specifier (called “with seasonal pattern”) for the “recurrent major depressive disorder that occurs at a specific time of the year and fully remits otherwise”.  In the DSM-5 (2013), although there were detail changes in terminology, the disorder was again identified as a type of depression (Major Depressive Disorder with Seasonal Pattern).  The symptoms of SAD often overlap with the behaviors & mood changes noted in clinical depression, the novelty being the condition manifesting usually during the fall (autumn) & winter when temperatures and lower and the hours of sunlight fewer, the symptoms tending to diminish with the onset of spring.  While notably less common, there are those who experience SAD during the summer and in either case it’s seen more frequently in women. SAD appears to be possible at any age but is most typically suffered in the age range 18-30.  In the US, the dynamic of the condition is illustrated by the diagnosis of SAD ranging from 1.4% of the population in sunny Florida to 9.9% in often gloomy Alaska and, after some initial sceptism, the condition was accepted as legitimate by most of the profession although there has been some contradictory research.  Although in a sense SAD has for centuries been documented in the works of poets and artists, it wasn’t until the mid-twentieth century that structured research began and it has been linked to a biochemical imbalance in the brain prompted by exposure to reduced hours of daylight and a reduction in sunlight.  It’s thought that as the seasons go by, some experience a shift in their internal “biological clock” (circadian rhythm) which induces the mechanism to become asynchronous with their daily schedule.  SAD appears more prevalent among those living far from the equator where the conditions in winter are exaggerated.

Common symptoms of SAD include fatigue (even among those who increase their daily hours of sleep) and the weight gain associated with overeating and carbohydrate cravings.  The symptoms can vary from mild to severe and in many cases are little different to those associated with major depression including:

(1) Feeling sad or having a depressed mood.

(2) Loss of interest or pleasure in activities once enjoyed.

(3) Changes in appetite; usually eating more, craving carbohydrates.

(4) Change in sleep patterns (usually sleeping too much).

(5) Loss of energy or increased fatigue despite increased hours of sleep.

(6) Increase in purposeless physical activity (eg inability to sit still, pacing, handwringing) or slowed movements or speech (to be clinically significant these actions must be severe enough to be observable to others).

(7) Feelings of worthlessness or guilt.

(8) Difficulty thinking, concentrating, or making decisions.

(9) Thoughts of death or suicide.

Risking SADness: Lindsay Lohan's strangely neglected film Among the Shadows (Momentum Pictures, 2019) was also released in some markets as The Shadow Within.  It's a gloomy piece, shot almost wholly in darkness and revolves around murderous werewolves and EU politicians (two quite frightening species).

There are several treatments for SAD including light therapy, antidepressant medications & talk therapy, sometimes used in combination.  Light therapy involves sitting in front of a light therapy box which emits a very bright light (while filtering-out harmful ultraviolet (UV) rays), usually for at least 20 minutes per day, typically first thing in the morning, during the winter months.  Most report some improvement after undergoing light therapy within 1-2 weeks of beginning treatment but the best results are obtained and relapse is most often prevented if the treatment is continued through the winter.  This is definitely a treatment rather than a cure and many re-start the therapy in the early fall to prevent any onset.  Talk therapy, particularly cognitive behavior therapy (CBT), has been used to treat SAD and the results appear to be similar to those suffering other forms of depression.  Selective serotonin reuptake inhibitors (SSRIs) are the anti-depressants most commonly used to treat SAD.

Rjukan's three-mirror array, reflecting the Sun's rays on the town square below.  Each mirror is 17²m (183 square feet).

The Norwegian town of Rjukan sits some 3 hours north-west of the capital, Oslo and is famously one of the darkest inhabited settlements on Earth, wholly without sun for five months of the year.  Some 3400 souls live in Rjukan, the town created by Norsk Hydro, the electricity company which built a hydro-electric plant on the nearby falls to generate large quantities of electricity.  The reason it spends so long in darkness is because it sits in a valley, surrounded by mountains which block the light.  In 1928, Norsk Hydro built a cable car to permit the town's residents to travel to the mountain top to enjoy some sunshine but recently, the town spent 5 million Norwegian Kroner (US$4.95 million) to install an array of moving mirrors to direct sunlight to the town square.  Solar-powered, the mirrors sit 450-metres up the slope and track the movement of the sun.  Not only has the innovation brought light into the lives of the locals but the motorized mirrors have become a tourist attraction.  The idea of such a mirror was actually not new and had been discussed since 1913 but one was installed only in 2013.

Citizens in the reflected Sunshine.

Errant & Arrant

Errant (pronounced er-uhnt)

(1) Deviating from the regular or proper course; erring; straying outside established limits (often used in sport as “errant shot”, “errant punch” etc).

(2) Prone to error; misbehaved; moving in an aimless or lightly changing manner (often used in a non-human context: breezes, water-flows et al).

(3) Journeying or traveling, as a medieval knight in quest of adventure; roving adventurously (archaic, although it may in this sense still be a literary device).

(4) Utter, complete (obsolete, the meaning now served by “arrant”).

1300–1350: From the Middle English erraunt (traveling, roving), from the Anglo-Norman erraunt, from the Middle French, from the Old French errant, present participle of errer & edrer (to travel or wander), from the unattested Vulgar Latin iterāre (to journey) (and influenced by the Classical Latin errāre (to err)), from the Late Latin itinerārī, a derivative of iter (stem itiner-) (journey) and source of the modern English itinerary), from the root of ire (to go), from the primitive Indo-European root ei- (to go).  Understandably, in the Medieval era, the word was often confused with the Middle French errant (present participle of errer (to err)) so the use in old translations need to be read with care and the Old French errant in its two senses (1) the present participle of errer (to travel or wander) & (2) past participle of errer were often confused even before entering English.  In any event, much of the latter sense went with arrant (which was once a doublet of errant).  All the muddle is attributable to the link between the Old French errant with the Latin errāns, errāntem & errāre (to err) and the present participle of errer (to wander), which was from the Classical Latin iterō (I travel; I voyage) rather than errō, which is the ancestor of the etymology of error (to err; to make an error).  The comparative is more errant and the superlative most errant and the synonyms (depending on context) include aberrant, erratic, offending, stray, unorthodox, wayward, deviating, devious, drifting, errable, fallible, heretic, meandering, misbehaving, mischievous, miscreant, naughty, rambling, ranging & roaming.  The obsolete alternative spelling was erraunt.  Errant is a noun & adjective (often postpositive) and errantly is an adverb; the noun plural is errants.

Arrant (pronounced ar-uhnt)

(1) Downright; thorough-going; flagrant, utter, unmitigated; notorious (the latter in the non-derogatory sense).

(2) Wandering; errant (obsolete).

1350–1400: From the Middle English, a variant of errant (wandering, vagabond), the sense developed from its frequent use in phrases like “arrant thief” which became synonymous with “notorious thief”.  Etymologists tracking the late fourteenth century shift note that as a variant of errant, it was first merely derogatory in the sense of “a wandering vagrant” and remembered as an intensifier due to its use as an epithet because of poetic phrases such as “arrant thieves and arrant knaves” (ie “wandering bandits”).  In the 1500s the word gradually shed its opprobrious force and acquiring the meaning “thorough-going, downright and notorious (the latter in the non-derogatory sense)”.  In a limited number of specific uses, arrant can still convey a negative sense such as “arrant nonsense!” (utterly untrue) and the meaning is preserved when Shakespeare’s “arrant knaves” (from the nunnery scene in Hamlet, Act 3, Scene 1) is invoked.  Remarkably, there are still dictionaries which list arrant simply as an alternative form of errant, despite in practice use having separated centuries earlier and some style guides suggest arrant should be avoided because (1) some may confuse it with errant and (2) it’s an adjective which seems used mostly in clichés.  The obsolete alternative spelling was arraunt, the obsolete comparative was arranter and the obsolete superlative, arrantest.  Arrant is an adjective and arrantly an adverb.

Errant driving: The aftermath of three Lindsay Lohan car crashes although the Maserati Quattroporte (right; borrowed from her father) suffered little more than a nudge and it's said her assistant was at the wheel at the time.

Naughty

Naughty (pronounced naw-tee)

(1) Disobedient; mischievous; wilful; wayward; misbehaving (used especially in speaking to or about children or pets).

(2) Improper, tasteless, indecorous, or indecent.

(3) Wicked; evil (obsolete).

(4) Sexually provocative; usually in a weakened playful sense, risqué or cheeky.

(5) Bad, worthless, sub-standard (obsolete).

1375-1400: From the Middle English naughty, nauȝty, nauȝti, naȝti, nowghty & noughti (needy, having nothing, also (also evil, immoral, corrupt, unclean)), from nought & naught (evil, an evil act; nothingness; a trifle; insignificant person; the number zero), from the Old English nawiht (nothing).  In the seventeenth century, as words like “bad” and “evil” came to be the preferred descriptors of the more extreme, naughty became something milder, used to describe the mischievous or those with a tendency to misbehave or act badly and this soon became most associated with children, a linguistic acknowledgment that bad behaviour unacceptable by an adult was excusable by in youth, This mitigated sense of "disobedient, bad in conduct or speech, improper, mischievous" to describe the delinquencies of children is attested from the 1630s.  The sense of "sexually promiscuous" is from 1869 but between the sixteenth and eighteenth centuries, a woman of bad character (which might include but was not limited to lose virtue) might be called “a naughty pack” and there is evidence this was occasionally extended also to men and later an especially recalcitrant child.  Naughty, naughtier & naughtiest are adjectives; naughtily is an adverb and naughtiness a noun.  The alternative spelling noughty is archaic and obsolete.

The construct was naught + -y.  Naught in the mid-fourteen century meant "evil, an evil act" and also " a trifle"; by circa 1400 it had come to mean "nothingness", hence the adoption by mathematicians in the early fifteenth century as “the number zero" (from noht & naht (nothing) both of which had existed since the twelfth century, from the Old English nawiht (nothing, literally "no whit" from the primitive Indo-European root ne- (not) + wiht (thing, creature, being).  It was cognate with the Old Saxon neowiht (nothing), the Old High German niwiht, the Gothic ni waihts, the Dutch niet, and the German nicht. In the Old English, it became and adjectival form meaning "good for nothing" which endured to evolve by the mid-sixteenth century to the more focused "morally bad, wicked", softened over the years to the way the modern adjective naughty is now variously applied.  Naughty is an adjective & verb, naughtiness is a noun and naughtily an adverb; naughty has been used as a (non-standard) noun, usually as a euphemism for something related to sex so the noun plural there would be naughties (on the model of nasties).

It certainly had a long gestation to get to the point where “naughty” now is used  to describe mischievous kittens, vegan restaurants, sex shops and patisseries.  The primitive Indo European roots ne (not) & wekti (thing) both date back almost seven thousand years and, at the time of Antiquity, proceeded through the Proto-Germanic to become the Old English word nawiht (not a thing; nothing).  With the same meaning the word existed in the Middle English as naht, nought & naught, the last spelling, though now quite rare, enduring to this day.  Naughty was a fourteenth century fork, with the addition of the –y it was used to convey the same quality but with a new meaning (poor, literally "having nothing").  In the way class systems work by association, the rich (and perhaps even more so, the less-poor) extended the definition to include lazy, lawless, dirty, malignant etc (as required) because of a perception of correlation between poverty and crime.  Naughty however mellowed somewhat and society adapted, finding many other words with which to demonise the poor.

Naughty and Nice

Before mobile bandwidth and faster hardware drove them extinct, there were free afternoon newspapers, handed to commuters to read on the bus, tram or train journey home.  They were a welcome replacement for the afternoon papers (for which people had to pay) which, years or even decades earlier had been killed off by television.

mX Newspaper 2012 London Olympics medal table, 2 August 2012.

During the 2012 London Olympic Games, Melbourne’s mX commuter daily noted North Korea (Democratic People’s Republic of Korea; the DPRK) and South Korea (Republic of Korea; the ROK) coincidently were running respectively fourth and fifth in the medal count so causing the ROK directly to sit atop the DPRK on their medal table.  Fearing confusion among readers not well acquainted with the peninsula’s geopolitics, mX decided to help, labelling the South “Nice Korea” and the North “Naughty Korea”.

In Pyongyang, the DPRK’s official Korean Central News Agency was quick to respond, accusing capitalist lackey mX of "…sordid behavior…" and “…a bullying act little short of insulting the Olympic spirit of solidarity, friendship and progress and politicising sports.”  The news media, it added, was “…obliged to lead the public in today's highly-civilised world where [the] mental and cultural level of mankind is being displayed at the highest level.”  Warming to the topic, the agency damned mX’s editors a being “…so incompetent as to tarnish the reputation of the paper…" which will remain a “…symbol of a rogue paper which will long be cursed in Olympic history."

DPRK Supreme Leader Kim Jong-un (b 1983) inspecting the North Korean pastry production line.

In response, mX ran the agency's attack on the next day’s front page under the headline Pyongyang Goes Ballistic Over mX Tally, claiming the table was “…not intended to be offensive” and just a “…humorous but harmless way…” for readers easily to differentiate between two countries with similar names.  It’s presumed Pyongyang was more upset at being labelled “naughty” than it was at the rogue state in the south being called “nice”.  Although nice has had many meanings, the agency probably well understood mX’s implication and acted appropriately against the imperialist propaganda.  The newspaper’s explanation was apparently accepted as an apology, the Supreme Leader not ordering any retaliatory missile strikes on the editorial office.

Naughty but Nice Patisserie, 39 Ilsham Road, Wellswood, Torquay, TQ1 2JG, UK.  Cakes, pastries, pies & rolls etc; it’s thought The Supreme Leader approves of pastry shops.

Naughty or Nice sex shop, 836 Main St, Lewiston, 83501 Idaho, USA.  Lingerie, toys, devices & accessories etc; it’s not known if The Supreme Leader approves of sex shops.

In December 2022, as a holiday season promotion, the Pepsi Corporation teamed with Lindsay Lohan to promote Pilk.  A Pilk is a mix of Pepsi Cola and milk, one of a class of dirty sodas created by PepsiCo which includes the Naughty & Ice, the Chocolate Extreme, the Cherry on Top, the Snow Float and the Nutty Cracker.  All are intended to be served with cookies (biscuits) and although Ms Lohan confessed to being “…a bit sceptical when first I heard of this pairing”, she was quickly converted, noting that “…after my first sip I was amazed at how delicious it was, so I’m very excited for the rest of the world to try it.”  

PepsiCo provided the instructions for mixing a Naughty & Ice: "For a pure milk taste that's infused with notes of vanilla, measure and combine 1 cup of whole milk, 1 tbsp of heavy cream and 1 tbsp of vanilla creamer.  From there, pour the mixture slowly into 1 cup of Pepsi and serve with a chocolate chip cookie."

Naughty and nice: Lindsay Lohan promotes Pilk.

Soda

Soda (pronounced soh-duh)

(1) In science and industry, a common verbal shorthand for various simple inorganic compounds of sodium (sodium carbonate (washing soda), sodium bicarbonate (baking soda), and sodium hydroxide (caustic soda) et al).

(2) A common clipping of soda water.

(3) A fizzy drink made with carbonated water (water impregnated with pressurized carbon dioxide, originally made with sodium bicarbonate), flavoring (such as fruit or other syrups) and often ice cream, milk etc (once exclusively North American use, now more common); technically, a shortening of soda-pop.

(4) In the game of faro, the top card in the pack, discarded at the start, the game played with 51 cards.

(5) In Australian slang, something easily done (obsolete).

1490s:  From the Italian sida (sodium carbonate; an alkaline substance extracted from certain ashes), from the Medieval Latin soda (a kind of saltwort (sodanum barilla; a plant burned to obtain a type of sodium carbonate)) of uncertain origin.  It was once thought to have been from the Arabic suwwādah (a similar type of plant) but this is now discounted by most but may be from the Catalan sosa, first noted in the late thirteenth century.  There is also the speculative suggestion there may be some connection with the Medieval Latin sodanum (a headache remedy), ultimately from the Arabic suda (splitting headache).

Soda is found naturally in alkaline lakes, in deposits where such lakes have dried, and from ash produced by burning various plants close to sources of salt-water.  It was one of the most traded commodities in the medieval Mediterranean and manufacture of it at industrial scale began in France in the late eighteenth century and the smaller operations gradually closed as transportation links improved.  .  The metallic alkaline element sodium was named in 1807 by English chemist Humphry Davy (1778-1829), so called because the element was isolated from caustic soda (sodium hydroxide); the chemical symbol Na is from natrium, the alternative name for the element proposed by Swedish chemist Jöns Jacob Berzelius (1779–1848) from natron (a naturally occurring mixture of sodium carbonate decahydrate (Na₂CO₃·10H₂O).

A "soda spiral".

The soda-cracker, first sold in 1863, has baking soda as an ingredient.  Although modern, commercially bottled soda water now rarely contains soda (in any form), the name is a hangover from 1802 when “soda water” was first used to describe water into which carbonic acid had been forced under pressure, the meaning “"carbonated water" dating from 1834.  In the mid-nineteenth century, it became popular to flavor soda water with various sweetened concoctions (typically fruits rendered with sugar syrup) and after 1863 these were often called soda pop, the clipping “soda” (flavored, sweetened soda water) the most common use of the word in North America (it quickly supplanted “pop”, one of the occasions where a two-syllable slang was preferred over a shorter form).  The soda fountain dates from 1824 and originally described a counter in a shop at which sodas, ice-creams etc were prepared and served; later it was used of the self-serve machines which dispensed fizzy drinks at the push of a button.  Someone employed to run such a counter was described first (1883) as soda-jerker, the slang clipped to soda-jerk in 1915.  The colloquial pronunciation sody was noted in US Midwestern use at the turn of the twentieth century.  Synonyms for the drink includes: carbonated drink, fizzy drink, fizz (UK), (fizzy) pop (Northern US, Canada), soda pop (US), soft drink, lemonade and (the colloquial) thirst-buster.

The extraordinary range of derived terms (technical & commercial) includes: soda glass, Club Soda, cream soda, Creaming Soda, ice-cream soda, muriate of soda, nitrate of soda, soda-acid, soda ash, soda biscuit, soda cracker, soda bread, soda cellulose, soda counter, soda fountain, sodaic, soda jerk, soda jerker, soda lake, soda-lime glass, sodalite, soda lye, sodamide, soda niter, soda nitre, diet soda, soda paper, soda pop, lite soda, soda prairie, ginger soda, soda process, soda pulp, soda siphon, Soda Springs, soda waste, soda water, sodium, sulfate of soda, sulphate of soda, sulfite of soda, sulphite of soda, washing soda, baking soda & caustic soda.

The Soda Geyser Car.

For girls and boys who wish to explore the possibilities offered by the chemical reaction between soda and Mentos®, the Soda Geyser Car is available for US$22.95, offering both amusement and over a dozen experiments with which to demonstrate Newton's laws of motion.  In its default configuration it will travel over 200' (60 m) (the warning label cautioning it's not suitable for those aged under three and that it may upset pet cats etc) but for those who want more, it's possible to concoct more potent fuels, a recipe for the ominous sounding “Depth Charger” included.  Tinkerers can adapt this technology to experiment with their own rockets and the kit includes:

Mentos® Soda Car
Turbo Geyser Tube.
Roll of Mentos®
2 Liter Bottle.
Inflation Needle.
Nose Cone.
Geyser Rocker Car Frame.
Flagpole.
Decals.
Velcro Straps.
Experiment and activity guide.

Dirty Soda

The Doctrine and Covenants (the D&C (1835) and usually referred to as the Word of Wisdom) is the scriptural canon of the Church of the Latter Day Saints (the Mormons), section 89 of which provides dietary guidelines which prohibit, inter-alia, the consumption of alcohol, tobacco, and hot drinks (ie tea & coffee).  This index of forbidden food accounts not only for why noted Mormon Mitt Romney usually looks so miserable but also why manufacturers of chocolate, candy & soda have long found Utah a receptive and lucrative market; other than joyful singing, the sugary treats are among their few orally enjoyed pleasures.

It therefore surprised few that it was between two Utah-based operations that law suits were exchanged over which owned the right to sell “dirty sodas”.  Mormons aren’t allowed to do anything “dirty” (though it's rumored some do) so the stakes obviously were high, a dirty soda as close to sinfulness as a reading of the D&C will seem to permit.  A dirty soda is a soda flavored with “spikes” of cream, milk, fruit purees or syrups and is a kind of alcohol-free mocktail and the soda shops Sodalicious and Swig had both been active promoters of the sugary concept which has proven increasingly profitable.

Mitt Romney (b 1947; Republican nominee in the 2012 US presidential election, US senator (Republican-Utah) since 2019), buying 12-packs of Caffeine Free Diet Coke and Wild Cherry Diet Pepsi, Hunter's Shop and Save, Wolfeboro, New Hampshire, August 2012.  Mitt knows how to have a good time.

In documents filed in court in 2015, Swig had accused Sodalicious of copying their trademarked “dirty” idea, even replicating the frosted sugar cookies sold alongside the spiked drinks.  Both shops had become well-known for their soda mixology, Swig’s concoctions including the Tiny Turtle (Sprite spiked with green apple and banana flavors) and the company sought damages and a restraining order, preventing Sodalicious from using descriptions or signage with any similarity to Swig’s.  Sodalicious counter-sued, claiming “dirty” is a longtime moniker for martinis and other cocktails, noting the product differentiation in their names for dirty sodas such as “The Second Wife” (a daring allusion to the polygamous past of the Mormons) and the “The Rocky Mountain High”, made by adding cherry and coconut added to Coca-Cola.  The case concluded with an out-of-court settlement, neither side seeking costs and no details of the terms were revealed.

Long time Pepsi consumer, Lindsay Lohan.

In December 2022, as a holiday season promotion, the Pepsi Corporation teamed with Lindsay Lohan to promote Pilk.  A Pilk is a mix of Pepsi Cola and milk, one of a class of dirty sodas created by PepsiCo which includes the Naughty & Ice, the Chocolate Extreme, the Cherry on Top, the Snow Float and the Nutty Cracker.  All are intended to be served with cookies (biscuits) and although Ms Lohan confessed to being “…a bit skeptical when I first heard of this pairing”, she was quickly converted, noting that “…after my first sip I was amazed at how delicious it was, so I’m very excited for the rest of the world to try it.”  Tied in nicely with her current Netflix movie “Falling for Christmas”, the promotional clip explores the pilk as a modern take on the traditional milk & cookies left in thanks for Santa Claus and the opportunity to don the Santa outfit from Mean Girls (2004) wasn’t missed, the piece concluding with the line : “This is one dirty soda Santa”.

Santa Redux: A Mean Girls moment celebrated with a pilk, PepsiCo dirty soda promotion, 2022.   

PepsiCo provided other dirty soda recipes:

(1) The Naughty & Ice: For a pure milk taste that's infused with notes of vanilla, measure and combine 1 cup of whole milk, 1 tbsp of heavy cream and 1 tbsp of vanilla creamer.  From there, pour the mixture slowly into 1 cup of Pepsi – the brand's hero product – and consume it alongside a chocolate chip cookie.

(2) The Chocolate Extreme: Blend 1/3 cup of chocolate milk and 2 tbsp of chocolate creamer together, transfer the mixture to 1 cup of smooth & creamy Pepsi Nitro to enjoy the richness of the flavor atop of a frothy foam head.  This "Pilk" will satisfy the chocoholic in you, especially by pairing it with a double chocolate cookie.

(3) The Cherry on Top: A hint of cherry always sweetens the deal.  Combine ½ cup of 2% milk, 2 tbsp of heavy cream and 2 tbsp of caramel creamer.  To bring the complex flavors to life, place the mixture into 1 cup of Pepsi Wild Cherry while pairing the drink with a gingerbread cookie.

(4) The Snow Fl(oat): An oatmeal-based cookie loaded with raisins is sure to complement an oat milk "Pilk".  Start by taking ½ cup of oat milk and adding 4 tbsp of caramel creamer.  Then, slowly pour the sweet mixture into a glass filled with 1 cup of Pepsi Zero Sugar.

(5) The Nutty Cracker: Combine ½ cup of almond milk and 4 tbsp of coconut creamer and place the mixture atop a pool of smooth & creamy Nitro Pepsi Vanilla.  For true richness, pair with a coated peanut butter cookie.

Historically, PepsiCo’s advertising always embraced DEI (diversity, equity and inclusion), depicting blondes, brunettes and redheads.  They needed just to be white, slender and attractive.

PepsiCo dirty soda promotion, 2022.

7up advertising from the 1950s.

The idea of combining milk and soft-drinks has a history in the US and it may have been a cultural practice although given there seems nothing to suggest it ever appeared in depictions of popular culture, it may have been something regional or occasionally faddish.  The 7up corporation in the 1950s used advertising which recommended adding the non-carbonated drink to milk as a way of inducing children who "won't drink milk" to up their dairy intake.  The reference in the copy to "mothers know" does suggest the idea may have been picked up from actual practice and although today nutritionists and dentists might not endorse the approach, there are doubtless other adulterations of milk which are worse still for children to take.