Flookerang & Fratzog

Flookerang (pronounced flook–ah-rang)

A corporate logo adopted in 1957 by Chrysler Corporation for use in promoting the dramatically restyled versions of the company’s “Forward Look” designs (1955-1956).

1957: The construct was flook + (boom)erang.  Now mostly obsolete, flook was an alternative spelling of fluke (in the sense of “blade at the end of an anchor”).  In wide nautical use, flook (fluke) was used of any of the triangular blades at an anchor’s end, the appendages there to “catch” on the seabed or riverbed, keeping the vessel moored in position (ie not drifting away with the tide).  In armaments design, the flook was a metal hook that appeared close to the tip of many staff weapons (such as a bill) with the effect in combat depending on use; if thrust, could be penetrative (armor or flesh as need be) while if swung it could work as a “grappling hook”.  Fluke & flook are old words, documented since at least the tenth century although, anchors, staff weapons, arrowheads and such having by then been in use for millennia, the forms may well be more ancient.  The origin was the Middle English flok, fluke & flewke, from the Old English flōcand and cognate with the Old Norse flōki; it may be compared with the Old High German flah (flat (source of the modern German flach)), from the Proto-Germanic flakaz although for technical reasons related to the phonetics, etymologists seem to prefer a link with the Middle Low German vlögel (wing) and the Germanic vlōch & vlucht (used in the sense of both “wing” & “flight”) or even vlunke (the modern Low German Flunk (wing, pinion)).  The modern use in German of fluke to describe the tail of whales and such is thought borrowed from English.  The use of sea creatures came from the Old English flōc (flatfish), of Germanic origin, related to the German flach (flat), the Old Saxon flaka (sole), the Old High German flah (smooth) and the Old Norse floke (flatfish, flounder, flak, floe; disk), all ultimately from Proto-Germanic flakaz, from the primitive Indo European root plak- (to be flat).  The parasitic worm was so named in the 1660s by virtue of the distinctive (flat) shape.

A Flookerang: Chrysler corporation brochure, 1958.

In general use, “fluke” has become familiar as the description of the two lobes of the tails of whales (or similar creatures) and whales “fluking” their tails (appearing above the surface just as a deep dive is about to begin) have long been an Instagram staple; once hunted close to extinction for their meat and oil, the charismatic beasts are now among nature’s most prolific content providers although their flukes do occasionally suffer the indignity of being labelled “fishtails”.  Being mammals, they belong to the order Cetacea and are within the zoological class Mammalia, not Pisces.  Interestingly, although “fluke” & “flook” were historically used of the barbed projections added to some arrowheads, the terms seemed to have vanished from modern specialist terminology, replaced by “barbed arrowhead”, the two projections (pointing backwards towards the shaft) designed to resist withdrawal after penetration (and doing victim much damaged during the extraction).  The link with (in this case unfortunate) whales is that the biggest of the barbs were on the biggest of the arrows (the harpoons on whaling ships).  The variant in Scots English was fluik, known to be in use by at least the early seventeenth century.  The way use evolved differently in specialist vocabularies does make sense with nautical jargon retaining fluke or flook for an anchor's broad, seabed-catching blades while in archery, the industry settled on “barb”, presumably because the purpose of the structures mirrored the natural world, barbs in animals and plants doing much the same job.  Boomerang entered English texts only in 1827 and was from būmariny (missile weapon used by Australian Aborigines (a historic term for the native tribes in the continent of Australia, now generally classified as “indigenous” or “first nations” peoples)), the recorded phonetic form of a word in one of the now extinct languages spoken by the Dharuk people native to an area in what is now NSW (New South Wales) and known to geographers as the Sydney Basin.  A word pronounced as wo-mur-rang was noted in NSW in 1798 and it may have been related but there’s no documentary evidence.  Flookerang is a noun, Fratzonic is an adjective and Fratzonically is an adverb; the noun plural is Flookerangs.

1957 Chrysler brochure with Flookerang.  While the 1957 cars were (for better and worse) immensely influential, Virgil's real masterpiece was the 1955-1956 “Forward Look”; frankly, there he should have paused for a few seasons.

Although the The Flookerang can best be described as a pair of stylized boomerangs, one with an especially acute angle overlaid atop another in a more conventional shape and it can be assumed Chrysler used flook in the sense of the appendages on weapons rather than the homophonic fluke’s sense of (1) a lucky or improbable occurrence unlikely to be repeated or (2) to by pure chance obtain a successful outcome (although, in retrospect, there was an element of both in the corporation’s 1957 ranges).  The shape obviously was abstract and did not represent one of Chrysler’s manufacturing divisions (in 1957: Plymouth, Dodge, DeSoto, Chrysler & Imperial) or a specific model or range.  It was instead a mid-century modernist allusion to the latest version of the company’s “Forward Look” design, introduced for the 1955 season and styled by Virgil Exner (1909–1973; vice president of styling, Chrysler Corporation 1957-1962).  The 1955-1956 Chryslers were for the corporation a watershed because although the mechanical engineering had always been sound (in some ways, often industry-leading), by the late 1940s the styling of the cars had become “frumpy”, a product of the design ethos of Kaufman Thuma “K.T.” Keller (1885–1966; president of Chrysler Corporation 1935-1950 and chairman of the board 1950-1956) who believed a car should be able to be “driven by a gentleman with his fedora or Stetson on”.  This resulted in cars that were tall & boxy; while comfortable to sit inside and drive, they looked old-fashioned and out of step with styling trends from Europe or elsewhere in Detroit.  Basic engineering was the message (“function over fashion” in the modern parlance) and although there were critics of the approach (including many within Chrysler), Keller was unmoved, quoted as saying that while none of the corporation’s cars would: “…knock your eyes out, neither will they knock your hat off as you enter or exit”.  He also had earthier ways of explaining his philosophy.

Flookerang variations: 1958 Plymouth Fury (left), 1961 Dodge Dart Phoenix (centre) and 1961 Plymouth Fury (right).

Trouble was, in the unexpectedly prosperous US of the early 1950s, folk were becoming more interested in style and less in their hats and when Exner’s “Ford Look” appeared late in 1954, buyers responded to “longer, lower, wider” as predictably they would for most of the next two decades.  The lines were elegant, the dimensions well proportioned and, at least in the more expensive versions, there was nicely detailing and it was a direction the industry could have taken but the US of the mid 1950s had become something of a candy-store and there were lots of kids with pocket money; prosperity begat excess.  Exner’s 1957 range more than any was the one that ushered in mass-market fins and a half-decade of bloat in the American automobile; in retrospect, it was “the curse of plenty”.  Still, the macropterous era was among the most memorable era in an industry that’s had a few and, if excess there must be, it should be “laid on with a trowel”; that Exner’s re-styling for 1957 did but within a couple of seasons, compared with the ways GM (General Motors) outposts like Buick and Cadillac would explore the theme, the 1957 Chryslers appeared (almost) restrained.  By contrast with the extravagance seen on the cars the emblem was created to promote, the Flookerang was subtle, the overlaid shapes denoting (1) rapid forward progress and (2) the sweep of those big fins rearward.  As a conceptual link it was one of the more successful of its kind but, unfortunately, the species it referenced soon went extinct.  Chrysler in 1957 had announced the look in banner headlines reading “Suddenly, it’s 1960” and, in a period when the “futuristic” was everywhere in films, newspapers and fiction, the cars did seem to offer a glimpse of a bright, shiny new world.  The problem was however that once on the path of excess there is nowhere to go but “more excessive” and that’s what happened; by the time it really was “1960”, the moment had passed and the fins soon would be pruned, Exner fired (actually relegated to a face-saving consultancy) with the Flookerang in 1961 (mostly) abandoned, replaced by the mysterious Fratzog.

Flookercharger.

Chrysler’s use of the Flookerang was inconsistent, both in variations in shape and placement on vehicles, on some models appearing one season, vanishing the next, only to re-appear for an encore, perhaps explaining why it never really became culturally embedded as a symbol, its relatively short life contributing also.  It must though have appealed to at least one custom-builder who blended the tail-fins of a 1960 Plymouth Fury with a 1966 Dodge Charger, the Flookerangs left in place despite the tendency of those crafting such things to remove “extraneous detailing”.  The styling of the 1966-1967 Chargers was received with restrained enthusiasm (although, once a small spoiler had been added to the trunk (boot) lid to tame the “lift” encountered at high speed, the fastback lines proved aerodynamically efficient on the NASCAR (National Association for Stock Car Auto Racing) ovals) but few would have suggested grafting on a 1960 Fury’s fins would have improved the aesthetics.  That was however done by one visionary soul who didn’t stop at what clearly was thought a callipygous optimization, a 1967 interior used with the dashboard modified to house a remarkable 19 gauges, the four electroluminescent pods on the driver’s side matched by a symmetrical quartet to the right.  The engine was a 440 cubic inch (7.2 litre) V8 that may have been original although it included a Sonoramic cross ram induction system (most photogenic but never offered by the factory with the 440); the transmission a TorqueFlite 727 Automatic.  Given the configuration, adding five hood scoops seemed appropriate and the steering wheel boss retained its original Fratzog.  Unfortunately, the unique machine was damaged in a garage fire (one unkind comment on a Mopar site suggesting it may have attracted “the wrath of God”) and its fate is unknown.

Fratzog (pronounced frat-zog)

A corporate logo since 1961 used from time to time by Chrysler Corporation (and of late revived by Stellantis, the multi-national automotive manufacturing concern into which Fiat-Chrysler was in 2021 absorbed).

1960: According to industry legend, a wholly meaningless word made up on the spur of the moment by the shape’s designer.  If the designer (whose name remains unknown) had some inspiration for their choice, it seems never to have been documented but frequently it’s been assumed the construct was frat(ernity)+ zog.  Fraternity was from the Middle English fraternite, from the Old French fraternité, from the Latin frāternitās, ultimately from frāter (brother).  Although almost certainly unrelated to Fratzog, in the Albanian language, zog translates literally as “bird” (zogu (“the bird”, using the definite article)).  The Zogolli family’s (the construct being the root Zog + the Ottoman-Turkish patronymic suffix –oglu (son of)) most famous member was Zog I (Ahmed Muhtar Bey Zogolli; 1895–1961); King of Albania 1928–1939) and in 1922 (after the Ottoman Empire was dissolved), he Albanized and shortened his surname to Zogu, six year later clipping the final “-u” and adopting the mononym King Zog as his royal title.  Fratzog also predates by some 16 years the acronym ZOG (used also as Zog) (Zionist Occupation Government, Zionist Occupational Government, or Zionist-Occupied Government), a term (dating from 1976) for the US government used by certain antisemitic conspiracy theorists claiming Jews secretly control the US government (a recurrent theme in Nazi propaganda under the Third Reich (1933-1945) extended also to the UK government).  JOG (Jewish Occupational Government) has also been used but, historically, SOG was preferred it was thought to distinguish “Jewish subversive conduct” from “being Jewish” although that subtlety escaped most.  Fratzog is a noun; the noun plural is Fratzogs.

1966 Dodge Charger.  In case people didn't “get the message”, Dodge added a fratzog to the hubcaps (top left), gas cap (top left) and grill (centre) while a Flookerang appeared on the C-Pillar (bottom left) with a pentastar behind the front wheel-arch (bottom right).

Using standard etymological deconstruction, a surface analysis of Flookerang reveals the portmanteau construction but all that’s known of the origin of Fratzog is the logo emerged in mid 1960 from Chrysler’s Highland Park styling studio, then under the direction of Elwood Engel (1917–1986; Chief Designer, Chrysler Corporation 1961-1973).  Whether it was the work of an individual or something of a team effort is unclear but, given the simplicity of the task, that it came from the hand of a single designer is quite plausible.  While never named, some sources have referred to the designer as “he” so it’s reasonable to assume it was a man (throughout Detroit the styling studios then an almost exclusively male domain although women had for decades being involved in color choices and interior detailing) but no documentary evidence has ever been sighted.  The meaning of Fratzog has long been a mystery with the industry legend being it was “made up on the spot” after someone in the marketing department sent a request asking how they should refer to the thing.  Having the punchy qualities of being short, memorable, phonetic, unique and needing only two syllables, it would have had some appeal to marketing types but whether they ever sent a “follow-up” asking what it meant, isn’t known.

Cornell University's Chi Phi fraternity house, 107 Edgemoor Lane, Ithaca, New York.

Probably it was good they didn’t pursue the matter because the orthodoxy is “Fratzog” has no meaning, speculation focused usually on the “frat” element with the most popular theory being it may be a borrowing of the clipping of “fraternity” (a social organization of male students at a college or university) and familiar in forms such as “frat party” (much associated with drunkenness, frat houses to this day one of the most convenient paths to alcohol for those under 21 (in the US the minimum age at which alcohol may be purchased and consumed)).  Many of the designers at Highland Park would have been “frats” (members of a fraternity and habitués of frat houses) so it’s not impossible “fratzog” may have been slang among certain drunken students although that’s wholly speculative but there is a rich history of such constructs including “frat boy” & “frat rat” (members of a fraternity, the most obnoxious of the breed dubbed “fratholes”), “frat house” (a fraternity's building) and “frat flick” & “frat lit” (movies & books about fraternities or appealing to the frat boy stereotype (“fratire” the ultimate form of the literature, now understood as a stream of “toxic masculinity”)).  As might be predicted given the elements of frat house life (males aged 17-25, ample stocks of alcohol, disposable income and proximity to sorority houses (a source of female students aged 17-25)), behavior can be less than ideal and recent scandals at Cornell University have illustrated aspects of the culture.  Sorority was from the Renaissance Latin sorōritās, from the Classical Latin soror (sister), from the primitive Indo-European swésōr; the word may be compared with the Portuguese sororidade, the Spanish sororidad and the French sororité.

Lindsay Lohan “on theme” in the livery of the Cincinnati Bengals (a football team in the NFL (National Football League) as a member of the AFC (American Football Conference) North division (left) and 1968 Dodge Charger Bengal Edition (right).

The Dodge Charger Bengal Edition was created in 1968 by Cincinnati Dodge dealer to celebrate the formation of an NFL franchise for the city, arranging with Chrysler’s fleet supply staff to have the cars painted in orange and fitted with black vinyl roofs to match the team’s colors.  Amusingly, Chrysler had no such orange in the color charts for its passenger cars but a shade mixed for Michigan Department of Transportation's fleet proved a perfect match.  An order of 50 was required for the specialized run so 50 duly were ordered in a variety of mechanical configurations.  Reflecting Dodge’s usual build practice for 1968 Chargers, Fratzog logos were fitted on the grill and rear panel unless the R/T package also was ordered in which case R/T badges were substituted.  In either case, a Fratzog appeared on the steering wheel boss but mysteriously, some 1968 Charger R/Ts exist with a small Fratzog on the instrument panel while others have a miniature R/T.  “Special editions” like the Bengal Charger often appeared to stimulate sales of slow-selling models but the 1968 Charger was a hit from day one and although the product planners had projected sales that season of around 20,000, they were pleasantly surprised when more than 96,000 left the showroom, a second assembly line quickly added to meet demand.  It was a remarkable increase on its slab-sided predecessor (1966-1967) that in 1967 had struggled to achieve a volume of less than 15,000.

King Zog I of Albania died in 1961 but there’s nothing to suggest Fratzog’s second element was inspired by or a tribute to the deposed monarch, by then living in France (the culmination of a peripatetic exile made comfortable by having looted the Albanian treasury of its gold reserves) where he would succumb to cancer, his 65 years a reasonable achievement for someone who reputedly smoked some 200 cigarettes a day (if true, assuming he slept 8 hours a day, that’s a fag about every 5 minutes which does seem a heroic devotion to the art).  It’s intriguing to ponder whether being dubbed a “fratzog” was something good or bad but, whatever might be the history of the name (that might to some sound like something associated with the rituals in a Masonic Temple), the shape is no mystery to mathematicians, the Fratzog based on a Deltoid curve (the roulette created by a point on the circumference of a circle as it rolls without slipping along the inside of a circle with three or one-and-a-half times its radius).  Its year of debut came of course at the at the dawn of the space race but while the shape (three delta-forms arranged in an equilateral triangle) might be thought (at least vaguely) evocative of an aerospace theme, that would not much have encouraged more pessimistic types who saw only a “fractured deltoid”.  So, no translation, acronym or verified linguistic origin exists but despite that it certainly caught on, first appearing on the 1962 Dodge Polara 500 and Custom 880, before being applied to various Dodge and other Chrysler models until 1976 and in some places lingering until 1981 when, at the instigation of the new CEO, Lee Iacocca (1924–2019), the pentastar logo was standardized corporation-wide.

Fratzog on 1972 Australian Chrysler Valiant Charger E55 SE 340; not only the Americans had long model names.

Nor is it known if the Fratzog’s “triangular” theme was an allusion to the company’s original logo.  The Dodge brothers' (Horace (1868–1920) and John (1864–1920) engineering business had begun production of passenger cars just before World War I (1914-1918) and their first emblem had been a dual interlocking triangle that resembled a stylized Star of David.  The family was not Jewish and it’s believed the logo used representations of the Greek letter delta (in upper case use a triangle shape) meant to represent the two brothers who had always been close (John dying of pneumonia during the 1918-1921 influenza pandemic and Horace expiring the same year from cirrhosis of the liver).  Other logos would appear after Chrysler purchased Dodge in 1928 (following an abortive earlier attempt) but none were even vaguely Fratzogish so history is not much help in tracing the origin; the industry legend of a designer just “liking the shape” may really be true.  It did though have a longer and more diverse career than the Flookerang, serving variously as body badges & grill emblems and appearing also on gas (petrol) caps & horn buttons.  Despite the proliferation, the Fratzog never became thematic in print advertising the way the Flookerang had been used in the 1950s.  So that's it, both words (one a conventional portmanteau, the other possibly one but genuinely mysterious) emerging from a Detroit styling studio although, had anyone concluded Flookerang & Fratzog was likely a firm of Jewish accountants, that would have been understandable. 

Except among collectors or students of such things, by 2024, neither logo probably much registered in the public consciousness in the way of Chevrolet’s bow-tie or Ford’s “Blue Oval” (that font a hand-drawn rendition based on Henry Ford’s (1863-1947) signature although Truetype emulations are now available (FordScript the closest, Fabiola Script & Neville Regular similar)) but despite the collective memory having faded, in 2024 Dodge announced the Fratzog would be revived as symbol of its new range of electric power-trains, assuring the world the constant advances in battery chemistry meant the days of thousand HP (horsepower) EVs with AWD (all-wheel-drive) and a 500 mile (800 km) range were nigh; burning rubber wasn’t going away, it’d just no longer require gas.  To make the historic link, there was CGI (computer generated graphics, generative AI (artificial intelligence) at that point not sufficiently refined) footage with Fratzogs, a rationale and lots of tyre smoke.  As things turned out, batteries continued to improved but Dodge’s announcement 2023 would be the end of the line for their gas-powered V8 muscle cars turned out to be premature though genuinely that was the intent, keen-eyed observers of promotional material for the 2024 (EV) Charger Daytona noting Fratzog logos on the wheel hubs with the one in the centre of the grill being illuminated.

EV: The future of Fratzog.  Dodge's EV shtick is that “people buy performance, not a mechanical specification”, a variant of the hardware store's “people don't want 20 mm drill bits, they want 20 mm holes); it'll be interesting to see if the “US muscle car model” (front-mounted V8, RWD (rear-wheel-drive)) can be re-defined to “performance breakdown”.  The market will decide.

There was also a neologism, “Frazonic” emblazoned on the rear valance; it turned out that adjective referred to the “Fratzonic Chambered Exhaust” (piped “engine noise”, replicating in tone and dB (decibels) the song of a Hellcat V-8; the adverb presumably “Fratzonically”).  Just as government regulations had by the early 1970s contributed to the demise of the first muscle car era (although the insurance companies did their bit), so it seemed clear that five decades on, government edicts might also drive extinct at least the V8-powered monsters of the new generation, production of such things no longer viable given the new fleet fuel efficiency mandate.  However, as things turned out, there may be a stay of execution, internal documents “obtained” by various sites appearing to confirm Dodge’s EV ranges may in 2028 be augmented by a Charger running the supercharged 6.2-liter (376 cubic inch) Hemi Hellcat V8 in a RWD (rear-wheel-drive) configuration.  The internal designation appeared as “HEV” though that stood for not the by now common “Hybrid EV” but the wholly more subversive “Hellcat Equipped Vehicle”; that repurposing may not have been mischievous but someone at Dodge may have been trying to annoy Greta Thunberg (b 2003).  So Dodge is gearing up for what may be one last hard ride for those who can remember the way things used to be done (when noise was organic and not Fratsonic) but within the Stellantis product planning department, the only poem much read is likely to be To a mouse (1785) by Robert "Rabbie" Burns (1759–1796) with focus on the two famous lines: “The best laid schemes o' Mice an' Men / Gang aft agley” (ie however well-planned, things can go awry).  Corporate America has found Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) second administration more accommodating than its immediate predecessor but, like many, keenly they’ll be watching the returns from the 2026 mid-term elections.

Breadvan

Breadvan (pronounced bred-vann)

(1) A delivery vehicle adapted for carrying loaves of bread or other bakery items for delivery to retail outlets, hotels, cafés etc.

(2) As the Ferrari 250 GT SWB (short wheelbase) “Breadvan”, a one-off vehicle produced in 1962.

(3) As a descriptor of the “breadvan” style applied to the rear of vehicles to seek aerodynamic advantages in competition, variously applied, mostly during the 1960s & 1970s.

1840s: A compound word, the construct being bread + van.  Bread was from the Middle English bred & breed (kind of food made from flour or the meal of some grain, kneaded into a dough, fermented, and baked), from the Old English brēad (fragment, bit, morsel, crumb), from the Proto-West Germanic braud, from the Proto-Germanic braudą (cooked food, leavened bread), from the primitive Indo-European berw- & brew- (to boil, to see).  Etymologists note also the Proto-Germanic braudaz & brauþaz (broken piece, fragment), from the primitive Indo-European bera- (to split, beat, hew, struggle) and suggest bread may have been a conflation of both influences.  It was cognate with the Old Norse brauð (bread), the Old Frisian brad (bread), the Middle Dutch brot (bread), the German Brot (bread), the Scots breid (bread), the Saterland Frisian Brad (bread), the West Frisian brea (bread), the Dutch brood (bread), the Danish & Norwegian brød (bread), the Swedish bröd (bread), the Icelandic brauð (bread), the Albanian brydh (I make crumbly, friable, soft) and the Latin frustum (crumb).  It displaced the non-native Middle English payn (bread), from the Old French pain (bread), having in the twelfth century replaced the usual Old English word for "bread" (hlaf).  Van was short for caravan, from the Middle French caravane, from the French caravane, from the Old French carvane & carevane, (or the Medieval Latin caravana), from the Persian کاروان‎ (kârvân), from the Middle Persian (kārawān) (group of desert travelers), from the Old Persian, ultimately from the primitive Indo-European ker- (army).  Most famously, the word was used to designate a group of people who were travelling by camel or horse on the variety of routes referred to as the Silk Road and it reached the West after being picked up during the Crusades, from the Persian forms via the Arabic qairawan and connected ultimately to the Sanskrit karabhah (camel).  Breadvan (also as bread-van) is a noun; the noun plural is breadvans.

Breadvans various

Progress: Horse-drawn breadvan (left) and Austin (left) & Morris (right), breadvans, Melbourne, Australia, 1959 (right).  The Morris Commercial J-type was produced between 1949 and 1961 and between 1957 and 1960s there was also a “badge-engineered” (and mechanically identical) Austin version.  The BMC (British Motor Corporation) conglomerate (that ultimately would be absorbed into the doomed British Leyland (1968-1986) became notorious for “badge-engineering” (one model produced under six different brands) their passenger cars but their light commercial vehicles often were produced as both an Austin and Morris, the original rationale being to provide products to sometimes separate dealer networks.

The breadvans were first horse-drawn and came into use in the in the 1840s.  These vans were used to transport freshly baked bread from bakeries to homes and businesses in cities and towns in the UK, Europe, North America and Australasia.  The breadvan was adopted as an efficiency measure, being a significant improvement on the traditional system of delivery which was usually a “baker’s boy” carrying baskets of bread on foot to customers.  The horse-drawn breadvans allowed bakers increase production and expand their customer base.  The construction of the vehicles was not particularly specialized but they did need to be (1) waterproof to protect the goods from the elements and (2) secure enough that the bread was not accessible by opportunistic birds, dogs or thieves.  Enzo Ferrari (1898-1988) became famous for the cars carrying his name (though never much associated with breadvans) but his imperious attitude to customers and employees alike led to a number of them storming out of Maranello and creating their own machines.  Some, like Lamborghini endured through many ups & downs, others like Bizzarrini survived for a while and ATS (Automobili Turismo Sport) produced a dozen exquisite creations before succumbing to commercial reality.  Another curious product of a dispute with il Commendatore was the Ferrari 250 GT SWB “Breadvan”.

Ferrari 250 GT SWB “Breadvan” in profile (left) and leading a 250 GT SWB, the car on which it was based.

Ferrari’s 250 GTO became available to customers in 1962 and one with his name on the list was Count Giovanni Volpi di Misurata (b 1938), principal of the Scuderia Serenissima (Scuderia SSS Republica di Venezia) operation but when Enzo Ferrari found out Volpi was one of the financial backers of the ATS project, he scratched the count’s name from the order book.  Through one of the back channel deals still a feature of Italian commerce, Volpi did obtain a GTO but he decided he’d like to make a point to il Commendatore so opted to make something even better for his team’s assault on the 1962 Le Mans 24 hour endurance classic.  In the Scuderia Serenissima stable was what was reputed to be the world’s fastest Ferrari GT SWB (serial number 2819 GT) and it was decided to update this to a specification beyond even that of the GTO, a task entrusted to Giotto Bizzarrini (1926-2023) who, with remarkable alacrity, performed the task in the workshops of noted coachbuilder Piero Drogo (1926–1973).  The changes wrought were radical indeed.  To obtain the ideal centre of gravity, the 3.0 litre (180 cubic inch) V12 engine was shifted 4¾ inches (120 mm) rearward, sitting entirely behind the front axle and mounted lower, something permitted by the installation of a dry sump lubrication system.  Emulating the factory GTO, six downdraft, twin choke Weber carburetors sat atop the inlet manifold, the tuned engine generating a healthy 300 HP (horsepower).  Given the re-engineering, on paper, the car was at least a match for the GTO except it lacked the factory machine’s five-speed gearbox, running instead the standard four-speed.  

Ferrari 250 GT SWB “Breadvan”.  It's not known if anyone has ever calculated the rear compartment's capacity but it would have held a few loaves and they'd likely have been delivered more quickly than most.

What really caught the eye however was Bizzarrini’s striking bodywork, the sharp nose so low a Perspex cover had to be fabricated to shield the cluster of a dozen velocity stacks of the Webers protruding above the hood (bonnet) line.  Most extraordinary however was the roofline that extended from the top of the windscreen to the rear where it was sharply cut-off to create what remains perhaps the most extreme Kammtail ever executed.  The count was impressed, the creation matching the GTO for power while being 100 kg (220 lb) lighter and aerodynamically more efficient.  Accordingly he included it in the three-car Ferrari team he assembled for Le Mans along with the GTO and a 250 TR/61; it's appearance caused a sensation, the French dubbing it la camionnette (little truck) but it was the English nickname “Breadvan” that really caught on.  To a degree the count proved his point.  Under pressure from Ferrari the organizers forced the Breadvan to run in the prototype class against pure racing cars rather than the GTOs in the granturismo category but in the race, it outpaced the whole GT field until, after four hours, a broken driveshaft forced its retirement.  Subsequently, it was entered that season in a further four events, scoring two GT class victories and a class track record before being retired.  Count Volpi sold the car in 1965 for US$2,800 (it was then just another no longer competitive, "clapped-out" race car) but it has survived to be a popular entrant on the historic racing circuit.

2021 Ferrari Breadvan homage by Niels van Roij Design.

Dutch designer Niels van Roij (b 1984) runs a specialist design house and in 2019 was commissioned to built a one-off “Ferrari Breadvan homage”.  Two years in the making, the project was based on a 550 Maranello (tipo F133, 1996-2002), the model chosen because it was the company’s last front-engined, V12 built with the classic open-gate manual transmission.  With the increase in the money supply (most of which went to the upper few percent of the population), the market for bespoke creations (thought effectively extinct since the demise in the 1960s of most of the coach-building business) has grown and for those not content with the long and expensive option lists now offered by some manufacturers, true exclusivity can be obtained by commissioning a one-off creation.  Typically, the things cost at least US$2 million.  

Breadvans, crashed and fixed.

Breadvans ancient and (slightly more) modern can crash or otherwise be damaged and while some will be written off (typically if replacement is economically more viable than repair), if the vehicle is sufficiently valuable, it will be repaired.  The Ferrari Breadvan hasn’t been sold in a public exchange since the mid-1960s although it has shifted between collections on a number of occasions but always via private treaties.  A current market valuation is thus speculative but as a unique Ferrari 250 SWB of historical significance, it will be a big number and current estimates are between US$25-30 million, a reasonable increase from the US$2,800 realized in 1965.  So, the dented Ferrari Breadvan gets fixed and England’s RS Panels, based in Attleborough Fields Industrial Estate, Nuneaton was entrusted with the task after one “prang”.  Specialists in the aluminum and steel panels forming the usually curvaceous but occasionally brutalist lines of classic-era Ferraris, Maseratis, Jaguars, Aston Martins and such, as many owners discovered after RS returned their repaired or restored cars, they found the fit and finish was of a higher standard than when they left the factory, all those years ago.  Ferraris especially were notorious for looking gorgeous but if one looked too closely at the welds and joins not usually seen, the impression could be a little dented.  After emerging from RS Panels, it’s likely the Breadvan is in its finest ever condition.

1965 Ford GT40 Mark I (left) 1966 Ford J Car (centre) & 1967 Ford GT40 Mark IV (right).

As well as the ATS, Lamborghinis and Bizzarrinis, Enzo Ferrari’s attitude to those who disagreed with him also begat the Ford GT40, a well-known tale recounted (with a little license) in the 20th century Fox film Ford vs Ferrari (2019).  In 7.0 litre (427 cubic inch) form, the GT40 Mark II won at Le Mans in 1966 but Ford’s engineers were aware the thing was overweight and lacked the aerodynamic efficiency of the latest designs so embarked on a development program, choosing the project name “J Car”, an allusion to the “Appendix J” regulations (one of the few genuinely good ideas the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation) came up with before it became world sport's dopiest regulatory body) with which it conformed.  The aluminum honeycomb chassis was commendably light and, noting the speed advantage gained by the Ferrari Breadvan in 1962, a similar rear section was fabricated with tests confirming the reduction in drag.  Unfortunately, the additional speed it enabled exposed the limitation of the breadvanesque lines: above a certain speed the large flat surface acted like an aircraft’s wing and the ensuing lift provoked lethal instability, one fatal crash proving the lightweight chassis also was fragile.  The “J Car” was thus abandoned and a more conventional approach was taken for both the chassis and body of the GT40 Mark IV and it proved successful, in 1967 gaining the second of Ford’s four successive victories at Le Mans (1966-1969).

The modern Ferrari "breadvans"

Ferrari 250 GT SWB “Breadvan” (left) and 2013 Ferrari FF (right).

Rather than the 250 Breadvan, it was probably market research that inspired the Ferrari FF (2011-2016), the Italian factory's first take on the shooting brake concept although in the 1950s there had been some built with opening rear hatches a la the fixed-roof versions of the Jaguar E-Type (1961-1974).  Over the decades, there had been more than a dozen "variations on the theme of a Ferrari station wagon" by a number of coachbuilders, all in their own way distinctive but none improved the lines of the donor car on which they were based, unlike the Jaguar XJS shooting brakes which looked so good it was remarkable one never appeared in the factory's catalogue.  According to the factory, "FF" stood for "Ferrari Four" a reference to the AWD (all wheel drive) configuration although it may also have been intended to remind potential buyers the thing could seat four and the promotional material included pictures of ski-racks and even a roof-mounted “ski-box”, able to hold ski-gear for four.  Clearly, the combination of AWD traction and the carrying capacity was a hint this was a car for those who liked to drive to the ski-fields.  The Ferrari FF "shooting brake" (the factory seems not to have used the term although most journalists seems to thought it best except the better informed who referenced the 250 "Breadvan") was very much in the same vein, its capaciousness closer to that of a “big coupé” rather than any size of station wagon although the factory did circulate photographs of the rear-compartment comfortably (if snugly) packed with a set of golf-clubs and a half dozen-odd travel bags; with folding rear seats, Ferrari claimed a trunk (boot) capacity of 450-800 litres (16-28 cubic feet).

1966 Jensen FF Series 1 (left) and 2017 Ferrari GTC4Lusso (right).

Despite the name, there was apparently no intention to link the car with the Jensen FF (1966-1971) a pioneering machine which featured both all wheel drive (AWD although then still called 4WD (four wheel drive)) and anti-lock brakes (an early, mechanical implementation derived from use in aviation which was most effective).  Anti-lock braking is essentially a form of “pressure modulation” and the modern abbreviation "ABS" doesn’t reference the often quoted  “Anti-Lock Braking System”; the correct source is Anti-Bloc System, the name adopted in 1966 when Daimler-Benz and the Heidelberg electronics company Teldix (later absorbed by Bosch) began a co-development of a hybrid analogue-electronic system.  The system used on the Jensen FF was an early, mechanical implementation derived from use in aviation which have proved effective for aircraft landing on icy runways).

Marketing opportunity for niche players: A Lindsay Lohan breadvan, Reykjavik, Iceland.

The Jensen FF really wasn’t a shooting brake although the huge and distinctive rear window was also a hatch so it did offer some of the advantages.  Despite the high price, the Jensen FF sold remarkably well but its market potential was limited because all Ferguson’s development work had been done in England using RHD (right-hand-drive) vehicles and the system was so specific it wasn’t possible to make a left-hand-drive (LHD) FF without re-engineering the whole mechanism, the apparatus so bulky the passenger's front seat was narrower than that of the driver so much did things intrude.  Consequently, only 320 were built, apparently at a financial loss.  Ferrari did better with their FF, over 2000 sold between 2011–2016 and although the packaging may have been remarkably efficient, with a 6.3 litre (382 cubic inch) V12 it was never going to be economical, listed by the 2013 US Department of Energy as the least fuel-efficient car in the midsize class, sharing that dubious honor with the bigger, heavier (though not as rapid) Bentley Mulsanne.  For owners, the 335 km/h (208 mph) top speed was presumably sufficient compensation.  When production ended, the FF was replaced by the conceptually similiar GTC4Lusso (2016-2020) and, unusually, in 2017 the factory announced the GTC4Lusso T, the appended "T" a reference to it being powered by a twin-turbocharged V8 rather than its older sibling's V12; the V8 was RWD (rear wheel drive) but did retain the 4WS (four-wheel steering) system.  The last of the pair left the factory late in 2020 and were not replaced so there have been no Ferrari Breadvans since.

Homemade breadvans

Ford Anglia, Rallye Monte-Carlo, 1962 (left) & Ford Anglia "breadvans" built for New Zealand Allcomer racing during the 1960s.

In the US, at a time with a million dollars was still a lot of money, Ford spent probably at least a million on the GT40’s abortive breadvan but in New Zealand, it doubtful the amateur racers in the popular “Allcomers” category (a close cousin of the admirable Formula Libre) spent even UD$100 in the development of their “breadvans”.  In the Allcomer category, the “breadvans” (again a nod to the Count Volpi’s 1962 Ferrari) were Ford Anglias with a rear section modified to gain some aerodynamic advantage.  The English Ford Anglia 105E (1959–1968) had an unusual reverse-angle rear-window (borrowed from some of the corporation's US Lincolns & Mercurys), a design chosen to optimize headroom for back-seat passengers and that it did but it also induced additional drag which, while of no great consequence at the speeds attained in rallying or on public roads, did compromise the top speed, something of great concern to those who found the light, agile machines otherwise well-suited to racing.  In the spirit of improvisation for which New Zealand Allcomer racing was renowned, “breadvans” soon proliferated, fabricated variously from fibreglass, aluminum or steel (and reputedly even paper-mache although that may be apocryphal and based on the use of the technique to create molds for a fibreglass structure) and the approach was successful, Anglias competitive in some forms of racing well into the 1970s by which time some had, improbably, been re-powered with V8 engines, an Allcomer solution for just about any problem.

La camionnette: Citroën Baguette Vans

1972 Citroën SM with Michelin's RR “plastic” wheels.

The Citroën SM (1970-1975) was not the success the manufacturer had anticipated in the heady days of the mid 1960s when the design parameters were finalized.  Then, oil was cheap, seemingly limitless and rules about exhaust emissions and safety so minor as to be barely an impediment to the imagination of engineers but, in a very short time much would change, notably US legislators beginning to impose passenger vehicle emission standards in an attempt to reduce the smog that had become a blight upon many cities and the publication in 1965 of Unsafe at Any Speed by crusading lawyer Ralph Nader (b 1934).  Nader’s book was an incitement of the design of US-built cars but what it triggered was an on-rush of legislation that would be imposed on any car sold in that lucrative market and while re-engineering was viable for some imports selling in volume, for niche products, the accountants couldn’t make the economics work; the SM was one of many victims, the last sold in the US leaving the showroom in 1973.  That meant its demise there couldn’t be blamed on the first oil shock (1973-1974) that wrought such a change on the global industry and one of the ironies of the era is that among vehicles sold in the US in its price range and offering such performance (especially were top-speed used as a yardstick), the SM was the one with the lowest fuel consumption, achieved by the use of a relatively small (a V6 of 2.7 or 3.0 litres (163 or 181 cubic inch)) and what were at the time industry-leading aerodynamics.

1974 Citroën HY (1947–1981) breadvan.

Things were however different in Europe where gas (petrol) was more expensive and an engine of that displacement was thought “large”; greatly SM sales were affected although the writing was on the wall even before OAPEC (Organization of Arab Petroleum Exporting Countries) on 17 October, 1973 imposed their first oil embargo, the car’s reputation for unreliability and costly maintenance spreading rapidly although that was a product more of infrastructure than design.  While by the standards of the time a complex machine, experience has shown well-maintained SMs are commendably robust but the problem was the Maserati-sourced V6 engine was unusual in using a 90^o configuration (it was essentially a cut-down V8) meaning aspects of the tuning were novel to most mechanics and the hydraulic systems were in some ways different to those used on the DS (1955-1975), the car on which most mechanics had gained their experience of such things.  As it was, sales in Europe dropped precipitously after 1971 (the first year of full-production) and the SM’s future likely anyway would have been bleak had it not been doomed by the rising price of gas and the loss of the lucrative US market.

1988 Citroën 2CV (1948-1990) camionnette.

The SM had been one of the cases of “mission creep” that were a characteristic of the industry in the optimistic and prosperous 1960s.  The origin design brief issued in 1960 had been for a “high-performance DS”, a car that although the lines were upon release in 1955 stunningly modernist (“like a spaceship” a phrase frequently used in press reports), was always hampered by having to use an ancient and rather agricultural four-cylinder power-plant, the funds to develop the planned flat-6 the car deserved never made available.  Even in 1970, the Maserati V6 wasn’t ideal for such a machine but Citroën in 1968 had acquired the Italian concern with the express purpose of gaining an engine powerful enough for a grand-touring car (then a challenging assignment for something with FWD (front-wheel-drive)) and although the V6 delivered the desired power, the compromises inherent in the 90^o layout meant the ultimate smoothness and refinement expected in such cars was never quite achieved.  Still, it was in so many ways unique that many were prepared to overlook the odd foible and the press response generally was enthusiastic, as was that of the public with sales in the first two seasons approaching expectations.  However, the reputation for unreliability and costly repairs quickly quelled demand and the unfortunate “external circumstances” of 1973-1974 ensured the project would be terminated earlier than planned with fewer than 13,000 having been built.  Had the SM been the company’s only disastrous venture in the troubled 1970s, Citroën may have been able to avoid bankruptcy but the mistakes had been many and in 1974 administrators were called in, the company sold to the more stable Peugeot (with a still murky involvement by the French state).

1971 Citroën SM "Breadvan".

Between 1970 and 1975, the factory produced the SM only as a LHD (left-hand drive), two-door coupé but coach-builders saw the possibilities with four-door sedans and two-door cabriolets being constructed along with some even more exotic creations but all were very expensive and production of none of these variants reached double figures.  Most exclusive however were the two SM Présidentielles, four-door cabriolets built for le président’s parades during state occasions, the pair not retired from the Élysée Palace’s fleet until 2009.  Unusually among state limousines built since the 1940s, the Présidentielles used the SM’s five-speed manual transmission, first gear being a “crawler”, enabling the cars to percolate slowly along.  Improbable as the SM may have seemed as a rally car, the factory did enter a number of them in such events and for a couple of seasons there was some success, demonstrating also the strength of the novel “plastic wheels” (the Michelin RR (roues resin (resin wheel)) properly described as “constructed of synthetic resin reinforced with long-strand carbon fibre”) but the most eye-catching were a handful of SWB versions, some of which (it may have been as many as four) used the “breadvan” style kammback, a la the earlier Ferrari.  This further improved the aerodynamics which, combined with lower weight and engines tuned for additional power, delivered a reputed top speed of 285 km/h (177 mph, with rally-car gearing!), some 60 km/h (35 mph) more than the fastest of the production models.  It thus joined the short list of "unlikely rally cars" but it was effective and more might have been achieve had the company's financial problems not curtailed the venture.  More practically, the rear compartment allowed an additional two spare tyres to be carried, a useful asset in long-distant events conducted over rough roads.