Loop

Loop (pronounced loop)

(1) A portion of a cord, ribbon, etc., folded or doubled upon itself so as to leave an opening between the parts; the opening so formed.

(2) Anything shaped more or less like a closed curve, as a line drawn on paper, a part of a letter or other symbol, a part of a path, or a line of motion.

(3) A curved piece or a ring of metal, wood, or the like, used for the insertion of something, as a handle, etc.

(4) In clinical slang, an intrauterine device (IUD), so named for the “loop” shape.

(5) In aeronautics, a maneuver executed by an airplane in such a manner that the airplane describes a closed curve in a vertical plane.

(6) In urban mass-transportation, a circular area at the end of a trolley line, railroad line etc, where cars turn around; (transport); a public transport (bus, rail, tram etc) route that starts and ends at the same point.

(7) In highway design, an arm of a cloverleaf where traffic may turn off or onto a main road or highway.

(8) In road design, a ring road or beltway.

(9) In physics, the part of a vibrating string, column of air or other medium, etc, between two adjacent nodes.

(10) In electricity, a closed electric or magnetic circuit.

(11) In computing, the reiteration of a set of instructions in a routine or program (which can be intentional or an error); a sequence of instructions repeated until or while a particular condition is satisfied.

(12) In biological science, a wire, usually of platinum, one end of which is curved to form a loop, used for transferring microorganisms from one medium to another.

(13) In biochemistry, a flexible region in a protein's secondary structure.

(14) A sandbar enclosing (or nearly enclosing) a body of water.

(15) In figure skating, a school figure in which a skater traces a large half circle, a small oval within its arc, and another large half circle to complete the figure while remaining on the same skating edge.

(16) As “The Loop”, the main business centre in the CBD of Chicago, Illinois.

(17) A small or narrow opening in a wall; a loophole (archaic).

(18) In metalworking, a hot bloom of pasty consistency, to be worked under a hammer or in rolls (the old alternative spelling was loup (mass of iron)).

(19) In graph theory, an edge that begins and ends on the same vertex.

(20) In topology, a path that starts and ends at the same point.

(21) In algebra, a quasi-group with an identity element.

(22) In North American use, a sports league (now rare).

(23) In dactylography (the study of fingerprints), one of the three primary shapes assumed by the ridges (arches, loops, and whorls).  (Dermatoglyphics is the broader scientific study of the patterns of ridges on the fingers, palms, toes, and soles).

(24) To form into a loop.

(25) To make a loop in.

(26) To enfold or encircle in or with something arranged in a loop.

(27) To fasten by forming into a loop, or by means of something formed into a loop (often followed by up).

(28) In ballistics, to cause a missile or projectile to trace a looping or loop-like trajectory while in flight.

(29) To fly an airplane in a loop or series of loops.

(30) In electronics, to connect conductors in the shape of a loop within a closed electric or magnetic circuit.

(31) In film, television etc production, to complete by recording dialogue, sound effects, etc onto an existing film track or soundtrack; an endless strip of tape or film allowing continuous repetition.

(32) In zoology, to move by forming loops (certain worms, caterpillars etc).

1350–1400: From the Middle English loupe & loup (loop of cloth; loophole; noose), from the earlier lowp-knot (loop-knot), of North Germanic origin, from the Old Norse hlaup (a run), used in the sense of “a running knot”, from hlaupa (to leap), ultimately from the Proto-Germanic hlaupaną (to leap, run) (and related to the Swedish löp-knut (loop-knot), the Danish løb-knude (a running knot) and the Danish løb (a course)..Etymologists are divided over whether loop has any connection with the Middle Irish & Old Irish lúb (bend, fold, loop) and perhaps akin to “leap”; nor is it clear if there was any relationship with the Middle Dutch lūpen (lie in wait, peep, peer).  The special use in metalworking dates from 1665-1675 and was etymologically unrelated; it was from the French loupe, a special use of loupe (wen, knob, gnarl), ultimately from a Germanic source.  The verb was derived from the noun.  Loop & looping are nouns & verbs, looper is a noun, looped is a verb & adjective and loopable & loopy are adjectives; the noun plural is loops.

Inner hippie: Lindsay Lohan likes the peace sign and made it her signature gesture but in an age when high definition photography makes possible, even at a distance, the precise capturing of the arches, loops, and whorls of fingerprints, it’s now a potential risk.  AI (artificial intelligence) engines are now reported as achieving a success rate in excess of 50% in generating fake fingerprints so accurately they can “fool” biometric scanners.

As an acronym, LOOP can mean (1) loss of offsite power, (2) Listed on Other Page (online marketplaces), (3) Law of One Price (finance; economic theory) and Long-Range Open Ocean Patrol (admiralty jargon).  In dactylography (the study of fingerprints), the three primary shapes assumed by the ridges (arches, loops, and whorls) were first formerly defined in 1880.  It was first used of magnetic recording tape or film in 1931 while in computer programming in the sense of “a sequence of instructions, executed repeatedly”, the first known reference dates from 1947.  The noun looper (plural loopers) can mean (1) someone who loops (in various contexts, (2) an instrument or tool, such as a bodkin, for forming a loop in yarn or cord etc, (3) A moth having a caterpillar which arches its body into a loop in order to bring the back part of the body forward as it walks due to having fewer prolegs (an appendage of the abdomen of some insect larvae), (4) a (no almost always electronic) tool for creating music loops, (5) a golf caddy and (6) in baseball, a synonym of blooper (a fly ball that is weakly hit just over the infielders).  The adjective loopy can describe (1) something in such a shape or (2) (in slang) someone thought crazy or deranged.  The latter meaning dates from as late as 1923 but a century earlier it had entered English in the sense of “crafty or deceitful) in the novels of Sir Walter Scott (1771–1832).

Lindsay Lohan in Loop magazine.

There are literally dozens of derived “loop” phrases and idiomatic forms, some of the better known being: “infinite loop” (also as endless loop) (in computer programming a series of instructions which repeats until interrupted), “feedback loop” (a self-reinforcing or self-weakening effect which was used in the language of the military, political science, psychology, physics and other fields before becoming popular in discussions of global warming, “close the loop” (in managerial jargon, to follow up; to tie up loose ends; to resolve), “in the loop” (being well-informed; up to date; having current knowledge; being part of the discussion; the companion antonym being “out of the loop”, “fruitloop” (someone thought crazy or deranged (Fruit Loops originally a brand of sugary breakfast cereal), “death loop” (in video gaming the situation in which a player is killed and then respawns in the exact same time and place, destined thus endlessly to be killed, usually in a gruesome way, “belt loop” (the fittings on trousers & skirts through which one’s belt passes), “Lebanese loop” (in slang the “skimming device” fitted to an automatic teller machine (ATM or “cash dispenser”) used by criminals to collect personal information (such as pin numbers), “loophole” (in figurative use an ambiguity or exception in a rule or law that can be exploited in order to avoid the usual consequences (and originally "a slit in a castle wall used for observation or mounting a weapon)) and “loop quantum gravity” (a mysterious theory which attempts to reconcile quantum mechanics and general relativity, according to which space can be regarded as an extremely fine fabric of finite loops).

In the loop: MECCA MAXIMA, Bondi Junction, Sydney, Australia.

MECCA Cosmetica is an Australian cosmetics house with a presence in Australia, New Zealand, the UK and the PRC (People’s Republic of China), its private label brands including Mecca Cosmetica, Mecca Max, Kit and Mecca-ssentials.  It runs a programme (a kind of hybrid of a loyalty & reward scheme) called “Beauty Loop”, organized into layers, the parameters of which are based on one’s annual spend; as one spends more, one ascends to a higher level and, the higher one’s level, the greater the rewards (ie an effective discount).  The MECCA Beauty Loop has four levels of recognition (1, 2, 3 & 4) and purchases made online or in-store contribute to one’s annual total.  MECCA labels the customer profile in the Beauty Loop layers progressively as (1) Beauty Discoverer, (2) Beauty Devotee (3) Beauty Aficionado and (4) Beauty Connoisseur, explaining the Beauty Loop mechanics thus:

Beauty Loop Level 1: Aus$300.00–Aus$599.99 spend per year: As a Beauty Discoverer, every day is a beauty adventure: exploring new products, new brands, new categories and experiencing them for the very first time.  Come with us on this beauty journey where we will share with you our love of beauty with four rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share!).  Plus, a gift to celebrate your birthday, when you spend $300 AUD per year (12 months).

Beauty Loop Level 2: Aus$600.00–Aus$1,199.99 spend per year: As a Beauty Devotee, you are immersed in the world’s best in beauty. And just like us, you love to hear about the latest beauty trends, breakthroughs and products.  As a Level 2 member you will receive seven rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share!).  Plus, a gift to celebrate your birthday, when you spend $600 AUD per year (12 months).

Beauty Loop Level 3: Aus$1,200.00–Aus$3,499.99 spend per year: As a Beauty Aficionado, you live and breathe all things beauty: you know all about the tried-and-trusted classics but also love to explore what’s fresh and new. We’ll bring you more of the world you love with eight rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share). Plus, one complimentary makeup application, a gift to celebrate your birthday, pre-launch access to new and limited-edition products and events by invitation – and more! All this when you spend $1200 AUD per year (12 months).

Beauty Loop Level 4: Aus$3,500.000+ spend per year: As a Beauty Connoisseur, your passion for beauty is unmatched. You would go to the ends of the earth for beauty’s most coveted (as would we!). As our most beauty-obsessed members, you can expect our most exciting, luxurious rewards. You will receive nine rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share). Plus, one complimentary makeup application, pre-launch access to new and limited-edition products, access to exclusive invitation-only events, and of course, a birthday gift from us to you with love. All this and more when you spend $3,500 AUD per year (12 months).

Although the Murdoch press in April 2025 published a long critique of the scheme (their "inside information" obtained on this occasion without having to resort to phone hacking), Beauty Loop remains popular, said now to enjoy a membership in excess of 4½ million Beauty Discoverers, Devotees, Aficionados & Connoisseurs (MECCA doesn’t publish a breakdown) but in 2023 there emerged on-line speculation there may be an exclusive, secret layer of the loop (presumably known as Level 5) for those who spend much more.  It all sounded quite Masonic and there was speculation at least some MECCA staff must know about the mysterious Level 5 but were not permitted to discuss it and, if asked, were instructed to deny the existence of such a thing.  What Level 5 Beauty Loop members would be called attracted speculation and the most popular suggestions were “Beauty Addict”, “Beauty Obsessive” & “Beauty Cultist”, the consensus being floor staff would be able to confirm the identity of Level 5 members by some unobvious and ambiguous flag in the MECCA database rather than something Masonic like a secret handshake.

Fueling the conspiratorial atmospherics, MECCA adopted the Pentagon's "neither confirm nor deny" policy (invoked usually when questioned about the existence of nuclear weapons in certain places) so the hunt for a MECCA "deep throat" began and in mid 2024 it was revealed one had been found (apparently called “Jillie” according to the Alex Hourigan and Sally McMullen, hosts of the podcast Two Broke Chicks)  What “Jillie” disclosed was the mystical “Level 5” really existed and it was an “exclusive, invitation-only” stratum atop the loop and it was called the “Magic Circle”.  While the exact metrics have never been confirmed by a reliable source, the implication was Magic Circle members received tailored gifts, exclusive access to events, and a deeper level of personalization from MECCA.  Quite how high one’s annual Mecca-spend need to be to enter (and presumably retain) one’s place in the Magic Circle isn’t known but the consensus among the MECCA congregation is it will be in excess of Aus$10,000.  The secret out, a MECCA representative did respond to media requests and issued a statement: “Through Magic Circle we provide personalised service and access to exclusive events and opportunities to a select group of our most passionate and loyal Level 4 customers.  Our Magic Circle customers are those who regularly shop with Mecca, engage with our team and are active members of our beauty-loving community.”  Now we know.

KGB identity card, issued in 1982 for British SIS defector Kim Philby (1912–1988).

In his sometimes reliable memoirs, the English Soviet spy Kim Philby (1912–1988 and one of the “Cambridge Five”) wrote “One does not look twice at an offer of enrolment in an elite force”, a comment which reveals a state of mind probably still prevalent among a certain class in the UK: that somewhere, close but not quite within reach, there exists an exclusive group in which resides the “real” power and influence.  Paradoxically, it was among those conventionally though part of “the establishment” that the longing to be part of this “inner ring” was strongest.  The English writer, literary scholar and Anglican lay theologian C. S. Lewis (1898–1963) in an essay published in 1944 noted the phenomenon and claimed: “Of all the passions, the passion for the inner ring is most skilful in making a man who is not yet a bad man do very bad things.”  Philby of course came to do very bad things  Whether MECCA cultists would, in their quest to be part of the Magic Circle, be prepared to resort to what the KGB’s double agents did can’t be predicted but Kim Philby certainly would have understood their obsession.

Curiously (and presumably coincidentally), the term “magic circle” was used of the mechanism by which a leader of the UK’s Conservative and Unionist (Tory) Party “emerged”, the system still in place as recently as 1963.  Tory Party leaders have been elected by a formal vote only since 1965 and even then, until 2001, it was only MPs who voted.  Prior to that, a leader was said to “emerge” from what was known as a “magic circle” and although never as mysterious as some suggested, it was an opaque process, conducted by party grandees.  The classic example was in 1957 when the choice was between Harold MacMillan (1894-1986; UK prime-minister 1957-1963) and Rab Butler (1902-1982).  To his office in the House of Lords, the lisping (fifth) Lord Salisbury (1983-1972) summoned those he thought good chaps (women at this point hadn’t yet become chaps) and asked “Hawold or Wab?”  Hawold prevailed.

The change in process in 1965 came about at the insistence of Sir Alec Douglas-Home (1903-1995 and the fourteenth Earl of Home before in 1963 disclaiming his peerage to become prime-minister (1963-1964)).  Since 1957, the country had changed and there was much criticism of the murky manner by which Sir Alec had become party leader with a clamour, even within the party, both to modernize and appear more transparently democratic.  From this point, unleashed were the forces which would in 1975 see Margaret Thatcher (1925-2013; UK prime-minister 1979-1990) elected leader but the first beneficiary of the wind of change was Edward "Ted" Heath (1916-2005; UK prime-minister 1970-1974), a grammar school boy who replaced the quondam fourteenth earl.  Notably, to appear more modern, Heath in 1965 didn't repair (as he had with MacMillan when he emerged in 1957), to the Turf Club for a celebratory meal of oysters, game pie and champagne which “…might have made people think a reactionary regime had been installed”.  

A beltless Lindsay Lohan’s daring display of naked belt loops; note the fetching hooking of the thumbs (right).  A belt will usually include a loop next to the buckle, used to keep the end of the belt in place.  This is called the "keeper".

It can be hard now to understand quite what a change Heath's accession in 1965 flagged; the Tory Party previously had leaders from the middle class but never the lower middle class.  The significance of what emerged in 1965 was less the new leader than a changed Tory Party in a changed country.  Whether a more democratic process than the magic circle means much of a change in the character of the figure chosen seems doubtful because whatever happens, the extent of the variation probably is still something like that once described by Georges Clemenceau (1841–1929; Prime Minister of France 1906-1909 & 1917-1920) as the difference between: "a politician who would murder their own mother and one prepared to murder only someone else's mother".  Nor has the change in process likely to have discouraged those anxious to make it to the top of the “greasy pole”.  When the office beckoned Lord Melbourne (1779-1848; UK prime-minister 1834 & 1835-1841), he was disinclined to accept, fearing it would be “…a damned bore” but his secretary persuaded him, saying “…no Greek or Roman ever held the office and if it lasts but three months it’ll still be worthwhile to have been Prime Minister of England”.  That thought remains to console Liz Truss (b 1975; UK prime-minister Sep-Oct 2022) who, despite it all, can still remember and be glad.

Gerrymander

Gerrymander (pronounced jer-ee-man-duhr or gary-ee-man-duhr)

(1) The dividing of a state, county etc into election districts so as to give one political party a majority in many districts while concentrating the voting strength of the other party into as few districts as possible.

(2) To subject (a state, county etc) to a gerrymander.

(3) A generalized descriptor (though sometimes technically not gerrymanders in the technical sense) of distorted electoral systems (often non-US use).

1812: A portmanteau word and an Americanism, named after politician and diplomat Elbridge Thomas Gerry (1744–1814) who (as a Democratic-Republican), served as fifth vice-president of the United States.  Gerry was governor of Massachusetts at the time the electoral re-districting resulted in the map of Essex County gaining a salamander-like outline.  Gerrymander was coined by the editors of the Boston Gazette and published in the edition of 26 March 1812, the text likely written by Nathan Hale and Benjamin & John Russell, the accompanying a cartoon by Elkanah Tisdale (1768-1835).  Elbridge Gerry's surname was pronounced with a hard “G” (Gary) but gerrymander is almost always (and universally outside the US) pronounced with a soft “g” (jerry).  If, upon analysis by psephologists, a gerrymander is thought so ineptly drawn that it's likely to backfire and electorally disadvantage the gerrymandering party, it is dubbed a dummymander.  Gerrymander & gerrymandering are nouns & verbs and gerrymandered is a verb; the noun plural is gerrymanders.

Salamander scene in The Parent Trap (1998).

The construct was gerry + (sala)mander.  The surname Gerry is a patronymic of Geary, of medieval English origin, from a Germanic personal name.  The personal name is derived from "geri, gari", meaning spear, and is a short form of the various compound names with this first element.  The first recorded spelling of the family name is that of Richard Geri, listed in 1195, during the reign of King Richard I (The Lionheart, 1189-1199) although the name was doubtless in use prior to this entry, surnames becoming necessary only after governments introduced personal taxation (known in England as the Poll Tax).  Over the centuries, surnames in many countries have seen many variations of the original spelling evolve.  Salamander is from the Middle English salamandre, from the Anglo-Norman salamandre, from the Classical Latin salamandra, from the Ancient Greek σαλαμάνδρα (salamándra), of uncertain origin but thought probably pre-Greek and from the Persian سمندر‎ (samandar).

Salamanderish: The explanatory diagrams published by the Boston Gazette on 26 March 1812.  To the left is what was described by journalists Nathan Hale and Benjamin & John Russell as "The Gerry-mander".  A new species of Monster which appeared in Essex South District in January", the cartoon by Elkanah Tisdale.  The centre map is the original gerrymander, a Massachusetts State Senate district submission drawn in 1812.  To the right is the second Massachusetts congressional district for the thirteenth congress.

The essence of the gerrymander is to draw the divisions on electoral maps such that votes surplus to requirements (often called "wasted votes") in "safe districts" are moved to marginal or opposition-held districts to maximize the possibility of winning.  In some cases, such malapportionments are constitutionally entrenched such as the arrangements often seen for the election of upper houses (including the US and Australian Senates (US political scientists insist the US Senate isn't an upper house but the basis of its electoral principle is a malapportionment).  Gerrymander is used almost always as a derogatory term, suggesting some form of political corruption, even if usually, technically, lawful.  Strictly speaking, it refers only to bizarrely shaped boundaries drawn on maps of electoral districts to favor one political candidate over another but has come to be used also as a general descriptor of malapportionment (the creation of electoral districts with divergent ratios of voters to representatives).  This was how most electoral trickery was done in Australia, the practice not eradicated federally until the 1970s although constitutionally entrenched malapportionments (especially of the Senate and the "historically special case" of Tasmania) remain afoot.  It was most famously (though not uniquely) practiced until the 1990s in Queensland where it was known as the Bjelkemander or Johmander (named after Sir Johannes Bjelke-Petersen (1911–2005; premier of Queensland 1968-1987) because of the way in which some rural electorates in the state parliament contained sometimes as few as half the number of voters as urban seats.  The malapportionment in Queensland, although usually associated with Bjelke-Petersen’s Country Party administration was actually a tweak of a zonal system introduced by the Labor party in 1949 and wasn’t even the worst in the country, the most extreme being in South Australia where, at one point, the largest city electorate contained as many voters as seven rural electorates.

Goofy Kicking Donald Duck: The Seventh Congressional District in Pennsylvania, 2013-2018.

It was the novelty of the amphibianesque shape in Massachusetts which gave the name to dodgy re-drawing of electoral boundaries but early in the twenty-first century, a new height (or depth) in the state of the art was reached in the Seventh Congressional District in Pennsylvania which spanned some 50 miles (80 km) from the outer suburbs of Philadelphia to the distant farmland of Lancaster County.  Existing between 2013-2018, the new shape, looking something like ink spilled on a map and drafted under the auspices of the state’s Republican party, was dubbed “Goofy Kicking Donald Duck” and one glance at the contorted shape meant no further explanation was required.  Carved from the predominantly black, low-income city of Chester, black, south of Philadelphia, the lines meant next-door neighbours found themselves suddenly with different representatives in the House, a violation of the long-established principle of “communities of interest” in which boundaries follow “natural borders”.  What “Goofy Kicking Donald Duck” did was “slice & dice” pieces of five counties and 26 municipalities, tosses them together in what political scientists called “a tossed electoral salad”.  The Republican Party’s objective was of course to link up identified pockets of conservative voters to ensure that the Republican would keep the seat, however obviously absurd or illogical might have been the tactic.  Neither of the parties has clean hands in this dirty business and the Democratic Party has also created its own gerrymanders although none has ever resulted in the artistic achievement of “Goofy Kicking Donald Duck”.

The SCOTUS (Supreme Court of the United States) long ago ruled that gerrymandering to divide voters by race was unconstitutional but it has remained silent on whether doing it on the basis of voting patterns by party was also a violation.  In Pennsylvania, it was not a federal court but the State Supreme Court which in February 2018 declared the map unlawful and ordered it redrawn, something welcomed not only by Democrats but by also what are now called the “threatened species” of “moderate Republicans” (the ones derided by the MAGA (Make America Great Again) base as RINOs (Republicans in Name Only).  The MAGA crowd knows this is a war in which the shooting has not yet started and whatever dirty tricks need to be done are justifiable.  Because the practice of gerrymandering has of late become more prevalent, the SCOTUS is expected soon to have to make some sort of ruling.  Ever since Warren Burger (1907–1995; Chief Justice of the US 1969-1986) in Reynolds v. Sims, 377 U.S. 533 (1964) made his classic statement: “Legislators represent voters, not trees and acres”, the principle has existed that single-seat electoral districts of state legislative chambers must be roughly equal in population but gerrymandering is a way to achieve a distorted electoral outcome while respecting exactly that.  What the court, inter alia, will be asked to consider is the matter of the degree of correlation between one’s ethnic identity and their tendency to vote for one party or the other and whether the recent spate of gerrymandering is “racialism in disguise”.  In the political climate of today, few are predicting how the court will deal with that.

Mnemonic

Mnemonic (pronounced ni-mon-ik)

(1) Something assisting or intended to assist the memory.

(2) Pertaining to mnemonics or to memory.

(3) In computing, truncated code thought easy to remember (eg STO for store).

1660–1670: From the New Latin mnemonicus from the Ancient Greek μνημονικός (mnēmonikós) (of memory) derived from μνήμων (mnḗmōn) (remembering, mindful) & μνᾶσθαι (mnâsthai) (to remember); the ultimate root was the primitive Indo-European men (to think).  The meaning "aiding the memory", a back-formation from mnemonics dates from 1753, the noun meaning "mnemonic device" is from 1858.  The use in computer programming emerged in the early days of code and was a space-saving (eg del rather than delete) tool as well.  Mnemonical was the original form from the 1660s.  One of the charming ironies of mnemonic is it is one of those words so many can't quite remember how to spell.  It's thus in a sense "antimnemonic" and a contronym (also as auto-antonym, antagonym, or enantiodrome) which describes a word with two opposite or contradictory meanings, depending on context.  Mnemonic is a noun & adjective, mnemonician, mnemonicalist, mnemotechnist & mnemonicon are nouns, mnemonize & mnemonized are verbs, mnemonical & mnemotechnic are adjectives and mnemonically & mnemotechnically are adverbs; the noun plural is mnemonics.

Sans Forgetica

Sans Forgetica sample text.

Recently released, Sans Forgetica (which translates as "without forgetting") is a sans-serif font developed by RMIT University in Melbourne.  Back-slanted and with gaps in the character constructions, it’s designed explicitly to assist readers better to understand and retain in their memory what they’ve read.  Perhaps counter-intuitively for those outside the field, the shape is intended to reduce legibility, thereby (1) lengthening the tame taken to read the text and (2) adding complexity to learning and absorbing what’s been read.  Together, they create what in cognitive psychology and neuroscience is called "desirable difficulty", in this case forcing (RMIT might prefer "nudging") people to concentrate.

The first three paragraphs of Lindsay Lohan's Wikipedia page, rendered in Sans Forgetica.  Sans was from the Middle English saunz & sans, from the Old French sans, senz & sens, from the Latin sine (without) conflated with absēns (absent, remote).   Forgetica was an opportunistic coining, the construct being forget + -ica.  Forget was from the Middle English forgeten, forgiten, foryeten & forȝiten, from the Old English forġietan (to forget) (which was influenced by the Old Norse geta (to get; to guess), from the Proto-West Germanic fragetan (to give up, forget).  The -ica suffix was from the Latin -ica, the neuter plural of -icus (belonging to derived from; of or pertaining to; connected with).

From usually a young age, readers become skilled at scanning text, a process helped by most publishers seeking to render their works as legible as possible.  The theory of desirable difficulty is that omitting parts of the font requires the reader to pause and process information more slowly, thus provoking an additional cognitive processing which may enhance both understanding and retention.  While the application of the science to a font is novel, there’s nothing original about Sans Forgetica as a piece of typography, it being described as a hybrid of several existing schools and within the theory, on the basis of a small-group sample of students, it’s claimed to be a balance between legibility and difficulty.  According to the documents supplied by the developer, it’s not been tested as a device for advertisers to draw people to their text, the theory of that being people scan and dismiss (without retention) the great bulk of the large, static signage which is a feature of just about every urban environment.  With Sans Forgetica, because it can’t as quickly be scanned, people will tend longer to linger and so more carefully read the whole; a memorable event itself.

The most recent revision (DSM-5-TR (2022)) to the American Psychiatric Association's (APA) Diagnostic and Statistical Manual of Mental Disorders (DSM) followed DSM-5 (2013) in refining the somewhat vague section on amnesia in both the DSM-IV (1994) & DSM-IV-TR (2000) where appeared the terms “Psychogenic amnesia” & “dissociative amnesia”, the core element of which was: “one or more episodes of inability to recall important personal information, usually of a traumatic or stressful nature, that is too extensive to be explained by ordinary forgetfulness.”  That really reflected the popular understanding and there was no clear definition of sub-types in the diagnostic criteria although in the text (not always in criteria) there was mention of localized, selective or generalized forms.  In the fifth edition, the disorder was called Dissociative Amnesia (psychogenic amnesia seems to have been replaced) and it was listed in the dissociative disorders section.  The definition still includes an “inability to recall important autobiographical information, usually of a traumatic or stressful nature, that is inconsistent with ordinary forgetting” so the popular understanding remains acknowledged but sub-types are now listed: localized (for specific event(s)), selective (some parts of the event), or generalized (identity and life history) amnesia.  Consistent with the structural revisions elsewhere in the fifth edition, the exclusion criteria was made more explicit (ie the memory loss should not be due to substances, medication, a neurological condition or better accounted for by another mental disorder) although clinician remain aware of overlap.  Significantly the DSM-5 did clarify that amnesia is retrograde (loss of pre-existing memories), especially of autobiographical kind and emphasised the memory loss is “beyond what is expected from normal forgetting.”  Because in such matters, there will be so much variation between patients, it remains one of those conditions with fuzzy boundaries and the symptoms presented must be assessed on a case-by-case basis.

Amnesia (memory loss) is much studied and although associated with the aging process, traumatic events (brain injury or psychological impacts) and certain neurological conditions, there have been some celebrated cases of recovery without medical intervention.  One celebrated case was that of Rudolf Hess (1894–1987; Nazi Deputy Führer 1933-1941) who in 1941 (on the eve of Germany invading the USSR) flew himself to Scotland in a bizarre and unauthorized attempt to negotiate a peace deal with those in the UK he though would be "reasonable men".    His "offer" was rejected and he was locked up (including two weeks in the Tower of London), later to be sent as a defendant before the IMT (International Military Tribunal) in the first Nuremberg Trial (1945-1946).  There, so convincing were his symptoms of amnesia and other mental states the judges requested submissions from defence and prosecution counsel on the matter of his fitness to stand trial.  The prosecutors assured the bench Hess would be able to both understand and cope with the proceedings and that an imperfect memory was merely a hindrance to his defence rather than an insuperable obstacle.  This was of course a predictable argument and the judges acceded to the defence’s request for a thorough medical investigation although they declined the suggestion Swiss doctors be consulted, assembling instead a team from medical staff on hand (three Soviet, three American, three British and one French), all from the nations running the trial.  The physicians presented four national papers which broadly were in agreement: Hess was sane (as legally defined) but was suffering from hysterical amnesia, induced by his need to escape from uncomfortable realities, something they found was often typical of “those with Hess’s unstable personality”.  All concluded the amnesia was temporary and would vary in intensity, the US doctors suggesting it may even disappear were any threat of punishment removed.

Caricature of Rudolf Hess at the first Nuremberg Trial by New Zealand-born UK cartoonist David Low (1891-1963).

The author Rebecca West (1892–1983) covered the trial as a journalist and wrote some vivid thumbnail sketches, noting of Hess: “Hess was noticeable because he was so plainly mad: so plainly mad that it seemed shameful that he should be tried.  His skin was ashen and he had that odd faculty, peculiar to lunatics, of falling into strained positions which no normal person could maintain for more than a few minutes, and staying fixed in contortion for hours. He had the classless air characteristic of asylum inmates; evidently his distracted personality had torn up all clues to his past.  He looked as if his mind had no surface, as if every part of it had been blasted away except the depth where the nightmares live.”  Whether or not Hess was "mad" (as such folk were described in 1946) can be debated but to many at the time, he certainly looked a madman.

Predictably unconvinced, Hess’s counsel at a hearing on 30 November 1945 told the bench a defendant could hardly stage an adequate defence if unable to remember names or incidents vital to his case, adding that on the basis of discussions with his client, even if he understood the words, Hess was incapable of grasping the significance of the charges against him.  Nor would a trial in absentia be fair because it would constituent a “grave injustice” were a defendant not present to give evidence or challenge the testimony of witnesses.  He concluded by requesting proceedings against him should be suspended and resumed only if his condition significantly improved.  To that, the British countered with a lengthy lecture on the distinctions in English law between amnesia & insanity and seconded the Soviet view that participation in the trial (and thus the need to make a defence) might well cure his condition.  Essentially, the British argued if he could follow the proceedings, he was fit to stand trial.  The US team noted Hess had at times claimed to be suffering amnesia while in captivity in England between 1941-1945 and on other occasions admitted the condition was simulated.  In the slang of the English criminal bar: “He had a bit of previous”.  The Americans also expressed annoyance at him having repeatedly refused any of the treatment prescribed by the Allied doctors, concluding: “He is in the volunteer class with his amnesia”.  The lawyers having finished, the IMT asked Hess if he wished to speak on the matter.  Without delay, he rose in the dock and walked to the microphone where he addressed the court in a clear and calm voice, his statement coherent, unambiguous and, most historians have concluded, clearly premeditated: “Henceforth my memory will again respond to the outside world.  The reasons for simulating loss of memory were of a tactical nature.  Only my ability to concentrate is, in fact, somewhat reduced.  But my capacity to follow the trial, to defend myself, to put questions to witnesses, or to answer questions myself is not affected thereby.  I also simulated loss of memory in consultations with my officially appointed defence counsel. He has therefore represented in good faith.”

He then sat down in what was described as a “stunned courtroom”.  It was at that point the trial’s most sensational moment and after taking a few seconds to digest things, the assembled press pack in their dozens rushed outside to file the story (the US military newspaper Stars and Stripes ran the punchy headline “Hess Nuts. Fake Story Fake”).  Immediately, the president of the IMT adjourned the session and the judges went into private session to decide whether Hess should be tried.  From their subsequent interviews and writings it appears they were not much influenced by Hess’s unexpected statement but were impressed by the similarity of the conclusions offered by the doctors, the chief US prosecutor saying such “unanimity of medical opinion” was, in his experience: “historically unique”.  All eight judges agreed Hess was fit to stand trial and, after being convicted on two counts ((1) conspiracy to wage aggressive war and (2) waging aggressive war), he was handed a life sentence and would remain incarcerated until in 1987 he committed suicide after some 46 years behind bars, the last two decades of which were served as the sole inmate (guarded by dozens of soldiers on rotation from France, the UK, US and USSR) of Berlin’s sprawling Spandau Prison, a huge facility designed to incarcerate hundreds.

Low’s take on the official German line explaining Hess deserting the German government as “madness”.  This cartoon does represent what was then the prevailing public perception of the typical appearance expected of those in “lunatic asylums”.  Depicted (left to right) are:

Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945): Committed suicide by by crushing between his teeth an ampule of a potassium cyanide (KCN), smuggled into his cell in circumstances never confirmed, shortly before he was to be hanged after being convicted on all four counts ((1) Conspiracy to wage aggressive war; (2) Waging aggressive war; (3) War crimes and (4) Crimes against humanity.

Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945): With his wife Eva (née Braun; 1912–1945) of a few hours, committed suicide (he by gunshot and KCN, she by KCN alone) with the tanks of the Red Army only a couple of blocks from the Berlin Führerbunker.

Dr Robert Ley (1890–1945; head of the Deutsche Arbeitsfront (German Labour Front) 1933-1945): Before the trial began, he committed suicide by hanging (by means of suffocation) himself from the toilet-pipe in his cell in Nuremberg, after having for some years made a reasonable attempt to drink himself to death.  He died with his underpants stuffed in his mouth, decades before the phrase "Eat my shorts!" began to circulate in popular culture.

Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945): Hanged at Nuremberg after being convicted on all four counts.

Dr Joseph Goebbels: With his wife (Magda Goebbels (née Ritschel; 1901-1945), committed suicide (by gunshot) in the courtyard above the Führerbunker, shortly after they’d murdered their six young children.

Heinrich Himmler (1900–1945; Reichsführer SS 1929-1945): Captured by the British while attempting to escape disguised as a soldier, he committed suicide using an ampule of KCN concealed in his mouth.

Whether Hess was at any point insane (in the legal or medical sense) remains debated although, as is often the case, more interesting still is the speculation about just when the instability began.  Whether any credence can be attached to the official statement on the matter from the Nazi Party is doubtful but in the view of Reich Chancellery, his madness predated his flight to Scotland in 1941 (one of the strangest incidents of World War II (1939-1945)).  What the German press was told to publish was that Hess had become "deluded and deranged", his mental health affected by injuries sustained during World War I (1914-1918) and that he'd fallen under the influence of astrologers.  Just to make that sound convincing, the police conducted a crackdown (a well oiled technique in the Nazi state) on soothsayers and fortune-tellers.  Dr Joseph Goebbels (1897-1975; Nazi propaganda minister 1933-1945) wasn't consulted before the "madness" explanation was announced and he seems to have been the only senior figure in the regime to grasp the potential implications of revealing to the public that for some time the country's deputy leader had been mad.  Others though did make the connection.  When Hermann Göring tried to shift the blame to aircraft designer and manufacturer Willy Messerschmitt (1898–1978) because he'd provided Hess a twin-engined Bf 110 Zerstörer (destroyer (heavy fighter)) for his flight, the engineer responded by saying Göring was more culpable because he should have done something about having someone unstable serving as Deputy Führer.  Göring could only laugh and told Messerschmitt to go back to building warplanes and, as it turned out, the strange affair was but a "nine day wonder" for not only did the British make no attempt to use Hess's arrival on their soil for propaganda purposes (which astonished Goebbels) but other events would soon dominate the headlines.  The only place where the strange flight left a great impression was in the Kremlin where comrade Stalin (1878-1953; Soviet leader 1924-1953) for years mulled over who within the British establishment might have conspired with Hess to allow the UK to withdraw from the conflict, leaving Germany able to invade Russia without having to fight on two fronts.  Historians have concluded the reluctance by the British to use for propaganda the arrival of Hess was their concern comrade Stalin might suspect collusion. 

Arthur Sinodinos, b 1957; Liberal Party functionary and minister variously 2007-2019; Australian ambassador to the US 2019-2023, right ) presenting to Donald Trump (b 1946; US president 2017-2021 and since 2025, left) his credentials as Australia's ambassador to the US, the White House, Washington DC, February 2020.

Less dramatic but perhaps medically even more remarkable than the Hess affair was the recovery from amnesia by Arthur Sinodinos, a case which deserves to enter the annals of academic psychiatry & neurology (and debatably, those of the thespians).  In Australia, royal commissions are public investigations, established by but independent of government.  Not a court, royal commissions are created to enquire into matters of public importance and, within their terms of reference, have broad powers to conduct public & in camera hearings; they can call witnesses, compelling them (under oath) to provide testimony and they deliver recommendations to government about what should be done, consequent upon their findings.  These can include recommendations for legislative or administrative changes and the prosecution of institutions or individuals and they’re of great interest because they appear to be the only institution (at least theoretically) able to compel a politician to tell the truth.  Even that power is limited though because when appearing before royal commissions, politicians seem especially prone to suffering amnesia, an obviously distressing condition which compels them frequently to utter phrases like “I can’t remember”, “I don’t recall”, “not in my recollection” etc.  In the lore of the New South Wales (NSW) bar, Mr Sinodinous, while in 2014 being questioned by an enquiry, is believed to have set a record for the frequency with which the condition manifested.  Fortunately, the enquiry handed down no adverse findings against him and almost immediately, his memory appeared miraculously to recover, enabling the Australian Liberal Party government to appoint him ambassador to the US in 2019 so there's that.  The following transcript is wholly fake news:

Donald Trump: "What did you and Joe Biden talk about?"

Arthur Sinodinous: "I can't remember."

Donald Trump: "Not to worry, he won't remember either."

In the rich slang of the NSW bar, the condition once known as RCM (Royal Commission Memory) is now also referred to as “Sinodinos Syndrome”, on the model of “Marcinkus Syndrome” which describes the medical status of Roman Catholic priests who, being investigated for this, that or the other, although seemingly fit and healthy, are never able to be certified quite well enough to be interviewed by police or other authorities.  The condition is named after Archbishop Paul Marcinkus (1922–2006; President of the Institute for the Works of Religion (the “Vatican Bank’) 1971-1989).

Tiara

Tiara (pronounced tee-ar-uh, tee-ahr-uh or tee-air-uh (non-U))

(1) A jeweled, usually semi-circular, ornamental coronet worn by women.

(2) In the Roman Catholic Church. a head-piece consisting of three coronets on top of which is an orb and a cross, once worn by the pope, or carried before him during certain non-liturgical functions; a symbol of the position, authority and dignity of the pope.

(3) A high headdress, or turban, worn by the ancient Persian Kings and other men of rank.

1545–1555: An English borrowing, via Italian, from the Latin tiara (headdress) from the Ancient Greek tiā́ra & the Ionic τιήρης (tiḗrēs) (a kind of turban).  The etymology of the Latin and Greek forms is wholly unknown.  In English, there was an earlier anglicized form tiar, attested from the 1510s and tiara became common by the eighteenth century.  Tiara is a noun, tiaraed is a verb & adjective and tiaraless, betiared & tiaralike are adjectives (tiaraesque seems not to have appeared); the noun plural is tiaras.

The Triple Tiara

Sultan Süleyman the Magnificent (circa 1545), woodcut by an unknown Venetian artist.  Historians suspect the depiction of the splendid jewel-studded helmet was substantially accurate but the object may simply have been too heavy safely to wear for all but static, set-piece events, the risk of injury to the neck too great.  Still, he had four tiers so: "Take that pope!"

The papal triple tiara is the final form of a crown which worn by popes of the Roman Catholic Church between the eighth century and 1963.  Traditionally it was worn for their coronation but no pontiff has been so crowned since Paul VI (1897-1978; pope 1963-1978) in 1963 and his abandonment was in the spirit of the Second Vatican Council (Vatican II, 1962-1965).  The name tiara refers to the entire headgear and it has used a three-tiered form since a third crown was added during the Avignon Papacy (1309–1378) and it's referred to also as the triregnum, triregno or Triple Crown.  In a piece of one-upmanship (perhaps one tiership), Suleiman I (Süleyman the Magnificent, 1494-1566, Sultan of the Ottoman Empire 1520-1566) commissioned from Venice a four tier helmet to show, in addition to the authority claimed by popes, he could add the symbol of his imperial power.  Often put on display as the centrepiece of Ottoman regalia to impress visitors, there's no documentary evidence the sultan ever wore the four layer tiara, crowns not part of the tradition and, fashioned from gold and gemstones, it would anyway have been extraordinarily heavy.

Lindsay Lohan, the wandering daughter who ran off to Dubai in Lynn Kiracofe tiara, W Magazine photo- shoot, April 2005.

A representation of the triregnum combined with two crossed keys of Saint Peter continues to be used as a symbol of the papacy and appears on papal documents, buildings and insignia.  Remarkably, there’s no certainty about what the three crowns symbolize.  Some modern historians link it to the threefold authority of the pope, (1) universal pastor, (2) universal ecclesiastical jurisdiction and (3) temporal power.  Others, including many biblical scholars, interpret the three tiers as meaning (1) father of princes and kings, (2) ruler of the world and (3) vicar of Christ on Earth, a theory lent credence by the words once used when popes were crowned:  Accipe tiaram tribus coronis ornatam, et scias te esse patrem principum et regum, rectorem orbis in terra vicarium Salvatoris nostri Jesu Christi, cui est honor et gloria in saecula saeculorum (Receive the tiara adorned with three crowns and know that thou art father of princes and kings, ruler of the world, vicar on earth of our Savior Jesus Christ, to whom is honor and glory for ever and ever).

Escutcheons of the Holy See (left) and the Secret Society of the Les Clefs d’Or (right).

Curiously, the brace of crossed keys appear also in the symbols used the Secret Society of the Les Clefs d’Or (The Golden Keys) which is the international association of hotel concierges; the similarities between their escutcheon and that of the Holy See are quite striking.  According to the Roman Catholic Church's Inquisition (the old Holy Office, now officially known as the Dicastery for the Doctrine of the Faith (DDF)), the crossed keys are a symbol of the Papacy's authority and power, representing the "keys of heaven" that in the New Testament were passed from Jesus Christ to Saint Peter.  In Roman Catholic tradition, Peter was appointed by Jesus as the first Pope and given the keys to symbolize his authority to forgive sins and to make decisions binding on behalf of the Church (this the theological basis of what in canon law was codified in the nineteenth century as papal infallibility).  The two keys thus symbolize the pope's two powers: (1) spiritual power (represented by the silver key) and (2) temporal power (represented by the gold key).  The latter power manifested in a most temporal manner during the thousand-odd years (between the eighth & nineteenth centuries) when the authority of the papal absolute theocracy extended to rule and govern the Papal States (which were interpolated into the modern state of Italy upon Italian unification (1859-1870).  Claiming (officially) only temporal dominion, the Secret Society of the Les Clefs d'Or logo depicts both their keys in gold, one said to symbolize the concierge's role in unlocking the doors to the world for their guests, the other their ability to unlock the secrets of their destination and provide insider knowledge and recommendations (restaurant bookings, airport transfers, personal service workers of all types etc).  However, neither the Vatican nor the Les Clefs d’Or have ever denied intelligence-sharing, covert operations, common rituals or other links.

Documents in the Vatican Archive suggest by 1130 the papal tiara had been modified to become a conventional (and temporal) symbol of sovereignty over the Papal States.  In 1301, during a dispute with Philip IV (Philip the Fair, 1268–1314, King of France 1285-1314), Boniface VIII (circa 1230–1303; pope 1294-1303) added a second layer to represent a pope’s spiritual authority being superior to an earthly king’s civil domain.  It was Benedict XII (1285–1342; pope 1334-1342 (as the third Avignon pope)) who in 1342 who added the third, said to symbolize the pope’s moral authority over all civil monarchs, and to reaffirm Avignon’s possession.  A changing world and the loss of the Papal States in 1970 deprived the triple crown of much temporal meaning but the silver tiara with the three golden crowns remained to represent the three powers of the Supreme Pontiff: Sacred Order, Jurisdiction and Magisterium.

Coronation of Paul VI (1897-1978; pope 1963-1978), 30 June 1963 (left), the triple tiara created for Pius XII (1876-1958; pope 1939-1958) (centre) and the coronation of Pius XII, 12 March, 1939 (right).  Historians sometimes describe the reign of Pius XII as "the last imperial papacy". 

Not since 1963 has a pope worn the triple crown.  Then, Paul VI (1897-1978; pope 1963-1978), at the end of his coronation ceremony, took the tiara from his head and, in what was said to be a display of humility, placed it on the altar.  The act may have been thought symbolic of the winds of change being brought by the Second Vatican Council (Vatican II, 1962-1965, published 1970) and it was certainly theologically defensible but cynical observers (and among Vaticanologists there are a few) would soon come to interpret as emblematic of Paul VI's pontificate.  Apparently, he'd not wanted to be crowned but acceded to the wishes of the tradition-bound curia and in a compromise, "took it off shortly after it was put on".  Thus proceeded the next 15 years during which Paul came to be known as the "Vatican's Hamlet" because he always found it hard to make a decision.  However, in a practical expression of his act of humility, the triple tiara was auctioned, the money raised used for missionary work in Africa although, keeping things in house, the winning bidder was the well-funded (this was before the need to pay compensation to victims of clerical sex-abuse) Archdiocese of New York.  That allocation proved a good investment because Africa has been a growth market for the church, unlike increasingly Godless Europe and elsewhere in the West.  Benedict XVI (1927–2022; pope 2005-2013, pope emeritus 2013-2022) and Francis (b 1936; pope since 2013) received triple tiaras as gifts but neither wore them.  Benedict’s, in a nice ecumenical touch, was made by Bulgarian craftsmen from the Orthodox Church in Sofia, a gesture in the name of Christian unity.  Benedict would have appreciated that, having always kept a candle burning in the window, there to guide home the wandering daughter who ran off to Constantinople.

The wandering film star who ran off to Monte Carlo

Former Hollywood film star Grace Kelly (1929–1982; Princess Consort of Monaco 1956-1982), in tiara, pre-wedding photograph, 1956 (a necklace with stones arrayed in this form is styled a Golconda).  The car is a 1963 Thunderbird Limited Edition Landau, known colloquially as the “Princess Grace Edition”.  When the engagement was announced, the joke soon circulated: "When they're a little girl they want to be a princess, when they grow up they want to be a film star, when they're a film star they want to be a princess."

Princess Grace of Monaco was often seen in a tiara (they’re part of the “princess uniform”) and in the same year Paul IV was the last pope to be crowned, she had the pleasure of learning a Ford produced in the US had picked up the nickname “Princess Grace Edition” although Ford’s internal project name was “Thunderbird Special Edition Principality of Monaco” and it was released as a 1963 model with the name: “Thunderbird Limited Edition Landau”.  Produced in a run of 2000 during the final season of the third-generation Thunderbird (1961-1963), all but one were virtually identical and each received an individually number plaque.  The connection to principality & princess wasn’t tenuous because she was consulted on the color scheme and her husband (Rainier III (Rainier Louis Henri Maxence Bertrand Grimaldi, (1923–2005; Prince of Monaco 1949-2005)) received Landau Number 1 as a gift; presumably that was the quid pro quo (from the Latin quid prō quō (literally “something for something”).  The prince’s Landau Number One differed in a number of details from the other 1999 in the run in that it was a one-off build for the prince, one difference being the inclusion of the crest of the Principality of Monaco on a plaque made of silver while all others had one of chrome-plated steel with a brushed aluminum insert faceplate.  In the usual way such “limited edition” plaques were done, they were emblazoned with “Limited Edition Thunderbird Landau”, the serial number (nnnn of 2000) “World Premiere” & “Principality of Monaco”, the latter in a script font.  The features which distinguished the Landau were:

Corinthian White paint.
Dark Rose Beige vinyl roof.
Pearl White leather interior trim with Rose Beige seats.
Dark Rose Beige padded dash & carpet, including carpeted door trim panel bottoms (the only 1963 Thunderbirds so equipped).
Simulated Rosewood trim on console, instrument panel, door panels, rear quarter trim panels, and seat back emblem inserts (these were otherwise in color-keyed vinyl).
Deluxe wheel covers.
Rear fender skirts (spats).
White steering wheel with unique centre-boss insert.
White background on S-Bar inserts.
Monotone vinyl door and quarter trim panels.

Vogue Magazine’s six-page advertising feature, 15 February, 1963.

The princess apparently suggested beige for the paintwork on the basis it was her favorite color but there was some debate within the corporation and the planning committee’s minutes of the final meeting on 19 September, 1962 record the decision “unanimously” was taken to opt for Corinthian White over Rose Beige, that rationale being the combination was close to that used on Monaco’s national flag.  The “Dark Rose Beige” used for the vinyl roof was a noticeably deeper hue than the “Rose Beige” offered as a RPO (regular production option) on the standard Thunderbird line and was really closer to maroon while the shade used for the seats, while lighter than the roof, was darker than what was available for other Thunderbirds.  The roof covering on the Limited Edition Landaus proved prone to fading if exposed to strong sunlight and within a few years, many appeared a very different color.

Vogue Magazine fashion feature, 15 February, 1963.

Vogue took advantage of the having the Thunderbird available by using it as a backdrop for the photo-shoot to accompany “The rush to little suède dazzlers; to leathers that mix”; the location was Cagnes-sur-Mer, a fortified medieval town on the Riviera “with all the appropriate thrall.”  The model’s dress and set-in belt were by Highlander, the cardigan of Fleming-Joffe leather, the handbag by Roger Model, jewellery by Peladan with Bryans stockings inside Aimont red shoes.  Vogue however got the car wrong in captioning the picture: “Ford's creamy, brand-new, limited-edition Thunderbird Landau.  It's turned out in such small numbers that each car has a number; all are a cool cream-white, inside and out, roofed, carpeted and accented in warm tones of rosy beige.”  The Limited Edition Landaus had the Rose Beige upholstery while the car in the photo-shoot was a regular production model.  The other curiosity is a smiling model, a rare sight in fashion photography where the usual expression is the “studied neutral” which catwalk models are trained to use.  

The connection to European royalty had obvious sales appeal but Ford’s motivation was pragmatic, sales of the “Bullet Bird” (the nickname an allusion to the projectile-like lines) having declined in 1962 and with it being common knowledge a new version was scheduled for 1964, what was needed was something to stimulate demand, thus the conjuring up of a “package”, a tactic on which the industry would increasingly come to rely.  This choice of a “Monaco” theme was to take advantage of Ford Falcons competing in that year’s Monte Carlo Road Rally (one Falcon would win its class) and the principality was thus used as the location for the photo-shoot for that year’s mid season (the so-called “1963-½” cars) publicity campaign including the Galaxie 500 XL Sports Hardtop, Fairlane Sports Coupe and Falcon Hardtop; having a prince and princess associated with the fanciest Ford of all was icing on the gingerbread.  While all the Ford’s shipped to Monaco to be photographed for what was dubbed the “Ford Command Performance campaign” were variously red, white or blue, the princess’s preferred beige was seen because Ford also sent one Sandshell Beige Falcon Squire Station Wagon; converted to a ambulance, it was donated to the Red Cross to be used during the running of the rally.