Burl & Burr

Burl (pronounced burl)

(1) A small knot or lump in wool, thread, or cloth.

(2) A dome-shaped growth on the trunk of a tree; a wart-like structure which can be 1 m (39 inches) or more across and .5 m (19 inches) or more in height; typically harvested and sliced to make the intricately patterned veneers used in furniture or car interiors.

(3) To remove burls from (cloth) in finishing (which technically means the same as to de-burl).

(4) In Scottish, Australian and NZ slang (1) an attempt; to try (especially in the phrases “give it a burl” & (2) “going for a burl” (going for a drive in a car) (both largely archaic and the latter restricted to the antipodes).

1400–1450: From the late Middle English burle (a small knot or flaw in cloth), from the Old French bouril & bourril (flocks or ends of threads which disfigure cloth), from the Old French bourre & burle (tuft of wool) and akin to the Medieval Latin burla (bunch, sheaf), from the Vulgar Latin burrula (small flock of wool), from the Medieval Latin burra (flock of wool, fluff, coarse hair; shaggy cloth).  The source of the Latin forms is unknown.  The slang forms are probably from the Scottish birl (a twist or turn) but use in this sense seems now to be restricted to Scotland (or those with a Scottish accent) and the South Island of New Zealand.  The large, rounded outgrowth on the trunk or branch of a tree can be highly prized if on a species (most famously walnut) where the timber of a burl develops the swirling, intricate patterns which are used as thinly sliced veneers in the production of furniture and other fine products, notably as trim in the interiors of cars.  Burls develop from one or more twig buds, the cells of which continue to multiply but never differentiate so the twig can elongate into a limb.  In American English, burl has since 1868 been used to describe "a knot or excrescence on a walnut or other tree" but burr is now often used interchangeably while "burlwood", once common, seems now restricted to industry use and commerce.  Burls rarely cause harm to trees but careless (often unlawful) harvesting can cause damage.  The adjective burly (a man large, well-built and muscular) is unrelated and of uncertain origin; the related noun is used of this quality and not the character of timber.  The noun, verb & adjective burlesque is also unrelated.  Burl is a noun & verb, burler is a noun and burled & burling are verbs; the noun plural is burls.  

European burr (or burl) walnut with extensive “bud eyes”.

Burl was productive in English although some forms have a tangled history.  The adjective burly is derived from the circa 1300 borlich (excellent, noble; handsome, beautiful), probably from the Old English borlice (noble, stately (literally "bowerly", ie fit to frequent a lady's apartment)).  The sense evolved by circa 1400 to mean "stout, sturdy" and later "heavily built".  Some etymologists also suggest a connection between the Old English and the Old High German burlih (lofty, exalted) which was related to burjan (to raise, lift).  In Middle English, it was applied also to objects (even transitory things like cloud formations) but has long been restricted to people.   The noun burlesque (piece composed in burlesque style, derisive imitation, grotesque parody) had been in use since the 1660s, the earlier adjective (odd, grotesque), from the 1650s, from the sixteenth century French burlesque, from the Italian burlesco (ludicrous), from burla (joke, fun, mockery), presumably from the Medieval Latin burra (trifle, nonsense (literally "flock of wool" and thing something light and trivial)).  The more precise adjectival meaning "tending to excite laughter by ludicrous contrast between the subject and the manner of treating it" is attested in English by 1700.  Comedy and burlesque represent the two great traditions of representational ridicule, the former draws characters in conventional form, the latter by using a construct quite unlike themselves.  As long ago a 1711, one critic described burlesque as existing in two forms, the first represents mean persons in accoutrements of heroes, the other describes great persons acting and speaking like the basest among the people.  By the late nineteenth century, it typically meant "travesties on the classics and satires on accepted ideas" and vulgar comic opera while the modern sense of something risqué ("a variety show featuring striptease) is an invention of American English which co-evolved during the same era and became predominant by the 1920s.

Burrs (or burls) on a tree.  Burls should not be confused with galls which are small and form along twigs and leaves.  Burls are much larger and form on trunks and branches as an integral part of the tree.  Galls grow outside and are independent of the tree.

The noun burlap (coarse, heavy material made of hemp, jute, etc., used for bagging) dates from the 1690s, the first element probably from the Middle English borel (coarse cloth), from the burel or the Dutch boeren (coarse), although there may have been some confusion with boer (peasant).  The second element, -lap, meant "piece of cloth".  There has been debate about the noun hurly-burly (originally hurlyburly) (commotion, tumult) which in the 1530s was apparently an alteration of the phrase hurling and burling, a reduplication of the fourteenth century hurling (commotion, tumult), from the verbal noun of hurl.  William Shakespeare (1564–1616) had hurly (tumult, uproar) and the early fifteenth century hurling time was the name applied by chroniclers to the period of tumult and commotion around Wat Tyler's (circa 1341–1381; a leader of the 1381 Peasants' Revolt in England) rebellion.   In the early nineteenth century a hurly-house was said to be a "large house in a state of advanced disrepair" and there is presumably some connection with the dialectal Swedish hurra (whirl round) but it’s all quite murky and whether burly in this context is related to burl in the sense of something rough or merely coincidental a rhyme is uncertain.

Burr (pronounced bur)

(1) A rough or irregular protuberance on any object, as on a tree (spelled also as burl).

(2) A small, handheld, power-driven milling cutter, used by machinists and die makers for deepening, widening, or undercutting small recesses (technically called burr grinders which, with a revolving disk or cone with abrasive surfaces are used to smooth burr holes).

(3) In metal fabrication, a protruding, ragged edge raised on the surface of metal during drilling, shearing, punching, or engraving (spelled also as buhr); a blank punched out of a piece of sheet metal.

(4) A washer placed at the head of a rivet.

(5) In ceramics, a fragment of brick fused or warped in firing.

(6) In any form of engineering, to form a rough point or edge on.

(7) In structural phonetics, (1) a pronunciation of the r-sound as a uvular fricative trill, as in certain Northern English dialects (of which the Northumberland is an exemplar) or the retroflex r of the West of England, (2) a pronunciation of the r-sound as an alveolar flap or trill, as in Scottish English or (3) any pronunciation popularly considered rough or non-urban.

(8) To speak with a burr (to speak roughly, indistinctly, or inarticulately) (can be applied neutrally or as a (usually class-loaded) disparagement.  The use to describe the classic Scottish pronunciation is merely descriptive and thus usually neutral although it can be modified such as "...spoke in a strong and almost incomprehensible Scottish burr". 

(9) A whirring sound or rough, humming sound.

(10) In the sense of a broad ring on a spear or tilting lance (placed below the grip to prevent the hand from slipping), a variant of burrow (in obsolete sense: borough) (dating from the sixteenth century and now rare except in historic reference).

(11) In geology, a mass of hard siliceous rock surrounded by softer rock.

(12) A sharp, pointy object, such as a sliver or splinter (regionally specific).

(13) As bur; a seed pod with sharp features that stick in fur or clothing (similar to hayseed).

(13) In anatomy, the ear lobe (archaic).

(14) In zoology, the knot at the bottom of an antler (analogous with the burrs (or burls) on trees.

1375–1425: From the late Middle English burre (possibly related to the Old English byrst (bristle)), burrewez (plural) & buruhe (circle), a variant of brough (round tower), an evolutionary fork of which became the Modern English broch.  It was cognate with the Danish burre & borre (burdock, burr) and the Swedish borre (sea-urchin).  The spelling burr was a variant of the original bur, the addition probably a tribute by the written to the spoken long R sound, the use in phonetics noted from the 1750s, presumably both imitative and associative, the sound being thought of as rough like a bur; the onomatopoeic form may be compared with the French bruire.  The original idea of "rough sound of the letter -R" (especially that common in Northumberland) was later extended to "northern accented speech" in general and was soon integrated into the English class system as one of many class identifiers.  It may be the sound of the word is imitative of the speech peculiarity itself, or it was adapted from one of the senses of bur (the late fourteenth century phrase “to have a bur in (one's) throat” was a figure of speech suggesting the choking sensation or huskiness associated with having something rough caught in the windpipe) but the authoritative Oxford English Dictionary (OED) notes that despite the similarity, the Scottish -r- is a lingual trill, not a true burr.  Burr is a noun & verb, burred & burring are verbs and burrish, burrless & burrlike are adjectives; the noun plural is burrs.

1962 Facel Vega Facel II.

Powered by Chrysler V8s, the Facel Vegas (1954-1964) were France's finest cars of the post-war years and followed the template of the trans-Atlantic hybrids (a powerful (and cheap) US V8, atop a bespoke platform clothed with stylish European coachwork) which flourished until the first oil crisis in 1973 but were in many ways a "cut above most", featuring aluminum panels and stainless steel rather than chrome trim.  The equipment levels were lavish with leather and interior appointments of the highest quality but one curiosity was the extensive "burl walnut" was actually painted metal, so well executed by Facel's craftsmen it demanded a inspection to reveal the nature of the material.  Facel production ended in 1964, the company bankrupted by the flood of warranty claims which flowed from the chronic unreliability of the French-built four-cylinder engine adopted for a smaller range.  The Facellia (1960-1964) was a good idea because the market for such a thing existed but by the time Facel had re-engineered it to used reliable power-plants (a Volvo four and Austin-Healey six), the debts had become unserviceable and the company was doomed.

1969 Lincoln Continental Mark III (plastic wood).

By the mid 1960s Detroit mostly had abandoned the use of timber.  The internal frames went first, only a handful of low-volume specialist vehicles still using the technique when production resumed in the post-war years.  Next to go were the partial-timber bodies, the best known of which were the "woodie" ("woody" once preferred the preferred used in the UK but "woodie" seems now global, presumably because most such surviving wagons were US-built) station wagons although there were also high-priced convertibles and sedans, the latter pair appealing on the basis of the look but those prepared to pay a premium proved a vanishing breed and that was understandable because the manufacturers recommended an annual re-varnishing, a tiresome task and a financial imposition even in an age when unit labor costs were low.  None were left by 1951 and the station wagons followed within a few years as improved production techniques made "all metal construction" a cheaper path to follow.  However, inexplicable though it may have been to the rest of the planet, Americans liked the "woodie" look on pick-ups (some car-based) and especially station wagons so for decades the manufacturers happily supplied the market with "faux woodies" which were created by gluing on 3M's Di-NOC appliqué, framed by fibreglass spars, all components designed to look like timber.  Sometimes with (limited) success and sometimes not, there were even convertibles, an attempt to cash in on any lingering nostalgia for what was around in the days of the administration of Harry S Truman (1884–1972; POTUS 1945-1953).

1970 Lincoln Continental Mark III (real wood).

In the 1960s, as the "real stuff" became rare, "plastic wood" did proliferate in interiors and increasingly it was "faux" rather than "fake" in that often it was obviously phoney although in the higher-priced lines more effort often was taken to try to fool people.  One strange example was Ford's Lincoln Continental Mark III, produced over three seasons with the design imperative having been: "Put a Rolls-Royce grill on a Thunderbird."  Astonishingly profitable because in terms of engineering it was exactly that and not a great deal more, its success inspired Ford to upgrade a few aspects and one change was to replace the plastic wood in the interior with genuine walnut, once part of a tree.  For whatever reason, Ford opted not to emulate Jaguar or Rolls-Royce and use a burl walnut veneer, opting instead for a straight-grain timber which looked almost exactly like the previous year's plastic fittings.  A very close inspection would reveal the truth but it's doubtful many bothered and Ford must have reached the same conclusion, wondering why they bothered.  When the Lincoln Continental Mark IV was released in 1972, it kept the leather but reverted to a plastic wood that blatantly was phoney; over four seasons, it was a great success and is regarded still as the classis "land yacht".

Lindsay Lohan (top left) with luggage, on-location for the filming of Liz & Dick (2012); the car is a Mercedes-Benz 600 (W100, 1963-1981) four-door Pullman.  The early versions of the 600 had the most timber trim.

Buyers of the 600 could choose from a variety of timbers when ordering a 600 although the tale of one customer from the Middle East arriving at the factory with his preferred tree is believed apocryphal.  Not all opted for the burl walnut (Zebrano and the dramatic Macasar Ebony among the choices) and one true eccentric sent his 600 to a French coachbuilder to have all the factory’s timber covered in leather but, because the many other modifications included a vast, single-piece transparent Triplex panel spanning the entire length and width of the roof, the absence of walnut may not immediately be noticed.  Unfortunately, after 1967, the veneer no longer appeared on the instrument binnacle, replaced by a leather covering.  Officially, the explanation was the use had proved vulnerable to sun-damage on the W111 (1961-1971) and W112 (1962-1967) cabriolets which used a similar fitting but production costs were high because, with so many curves and crevasses, applying veneer to the binnacles was labour intensive so although the cabriolets were a small part of the model mix, the decision was taken to standardize a leather covering.  Especially on the W111 coupés & cabriolets the veneered binnacles are much admired and some have been retro-fitted to later models.

The circa 1300 bur (prickly seed vessel of some plants) from the Middle English burre was from a Scandinavian source, either the Danish borre, the Swedish hard-borre or the Old Norse burst (bristle), from the primitive Indo-European bhars.  In the 1610s, it was transferred to refer to a "rough edge on metal" which led ultimately to the use in phonetics and the name give to various tools and appliances.  The noun burstone dates from the late thirteenth century and was an adaptation from the Middle English burre, the stone so-named presumably because of its roughness.  Aaron Burr (1756–1836; VPOTUS 1800–1804) fled after killing a political rival in a duel and plotted to create an independent empire in the western US.  In 1807 he was acquitted on a charge of treason.  To remove a burr (typically in engineering or carpentry) is to deburr (or debur).  The homophones are Bur & brr.  The noun rhotacism dates from 1830 in the sense of “an extensive or particular use of 'r'”, from the Modern Latin rhotacismus, from the Ancient Greek rhotakizein, from rho (the letter -r-), from the Hebrew or Phoenician roth.  A technical adaptation from 1844 was the use to describe the conversion of another sound, usually "s" to "r" (as in Aeolian Greek, which at the end of words changed -s to –r, the related forms being rhotacize & rhotacization.  Regarding timber veneers, the conventional wisdom is that burl is American English while burr is used in the rest of the English-speaking world.  That’s not accurate although burl in this sense is an American innovation from 1868 and probably a useful one.  In the specialized arboreal branch of botany, the words cancer and canker were also once used to describe the growths on trees but these uses seem never to have extended beyond the profession.

1965 Jaguar Mark X (1961-1966, renamed as 420G 1966-1970) with the rare manual gearbox.  The Mark X never realized Jaguar's sales expectations in the US market but it could have been a great success if one potential development path had been followed.

Not all the Mark Xs & 420Gs had the burl walnut finish (many with a bland, honey-colored timber) but they are the most desired.  Like the E-Type (XKE, 1961-1974), the Mark X is a classic example of "1960s Jaguar syndrome": Another few months of development and an additional £40 spent on the production line and most of the problems wouldn't exist.  With the burl timber, the Mark X's interior was one of the most atmospheric of the era but although impressive in appearance, the dashboard's timber top rail obviously was a safety issue (it was a time when the wearing or even fitting of seatbelts wasn't obligatory and airbags were generations away) and when the 420G appeared in October 1966, a full-width (with central clock) padded section had replaced the upper wood; visual appeal sacrificed for safety.

1959 Bentley S1 Continental Two-Door Saloon (Design 7500) by H.J. Mulliner.

Before the marque’s late century revival of differentiation, the Continentals (1952-1965) were regarded by some dedicated aficionados as “the last ‘real’ Bentleys” although there was once a purist faction which held none had been built since Rolls-Royce assumed ownership in 1931 and undertook an elaborated form of “badge-engineering” which, by the mid-1960s, evolved to the point where a Bentley was listed at a few pounds less than the equivalent Rolls-Royce because “it took less time to manufacture the grill”, there being no other difference between the two.  In their day, the Continentals were among the most expensive cars available and being coach-built, although there were “standard body designs” there were many variations and detail differences so it may be no two exactly were alike.  The R-Type Continental (1952–1955) was the one which established the car’s reputation and there’s a high survival rate among the 208 units produced.  The S-Series Continentals (S1, S2, S3, 1955 to 1965) were more numerous with over 1,100 built and while the lines weren’t exactly avant-garde, compared with the contemporary Rolls-Royce models which showed obvious pre-war roots, they were quite rakish.  The interiors too were notable for the burl walnut trim that could be astonishingly ornate, even the instrument bezels sometimes delicately finished with a matching veneer.

Lindsay Lohan behind the wheel of 1972 AMC Javelin SST, photo-shoot for Cosmopolitan magazine's Work Issue, October 2022: dress and boots by Alexandre Vauthier (b 1971), earrings by Carolina Neves (b 1986), ring by Sauer, photographed by Ellen Von Unwerth (b 1954).

By 1972, the US manufacturers largely no longer attempted to make the fake wood look “realistic” and the obviously plastic appliqué became almost a motif in itself.  Like many manufacturers, AMC liked three letter designations and they also had a trim package called “SST” which, according to internal documents, stood for “Super Sports Touring” and not “Stainless Steel Trim” as has been suggested (although use was made of the metal for some of the bright-work so the assumption was not unreasonable).  Doubtlessly AMC expected some positive association in the public mind with the SST (supersonic transport) projects several US aerospace manufacturers were in the era pondering as competition for the Anglo-French Concord(e).  In another specialized field, those in carpentry concerned with fine veneers, there are further distinctions, some defining a burr as an English word meaning a type of growth on a side of a tree which is full of “bud eyes” (the most distinctive pattern associated with expensive veneers) while burl is of US origin and refers to any type of growth on the side of a tree, including burrs.   That would seem to suggest burl would thus include the healing growth over surface damage or broken branches.  Others, notably timber merchants seem most often to regard burls as any highly figured wood with twisted and contorted grain regardless of whether it comes from a growth on the side of a tree, root, stump, or has grown all the way up the trunk, and whether it contains bud eyes or not.  In commerce, this is doubtlessly useful because people buy timber for veneering on the basis of appearance rather than where it happened to grow.  It would of course be useful if one word could be accepted to mean the growth on a tree and the other the harvested timbers from these growths but, being English, such a logical distinction didn't evolve.

Protuberant

Protuberant (pronounced proh-too-ber-uhnt, proh-tyoo-ber-uhnt, or pruh-too-ber-uhnt)

Bulging out beyond the surrounding surface; protruding; projecting; swelling from the surrounding surface; bulging.

1640–1650: From the sixteenth century French protubérant (prominent beyond the surrounding surface), from the Late Latin protuberantem (nominative protuberans), present participle of prōtūberāre (to swell, bulge, grow forth), the construct being pro- (forward) + tuber (lump, swelling) from the primitive Indo-European root teue- (to swell).  The most common form in the Late Latin was prōtūberāre (to swell).  The verb protuberate (bulge out, swell beyond the adjacent surface) dates from the 1570s, from Late Latin protuberatus, past participle of prōtūberāre.  Protuberant is an adjective, protuberate is a verb, protuberance & protuberancy are nouns and protuberantly is an adverb; the noun plural is protuberances.

Patting the protuberance of pregnancy: Ali Lohan (b 1993, left) photographed with her pregnant sister Lindsay Lohan (b 1986, right) wearing Sandal-Malvina Fringe Tank Dress in (unattributed) Dodge Yorange (left).  The shoes are Alexandre Birmen Clarita Platforms and may have been worn just for the photo-shoot; usually, pregnant people prefer something more sensible.

Artwork not by PM&C.

In Australia, PM&C (Department of Prime Minister & Cabinet) in 2022 released a new logo for the “Women’s Network”.  To the left of the construct was a cursive "W", the right stroke (the vertical diagonal line in a letter) adorned with a swash (a fancy or decorative replacement for a terminal or serif in an upper-case capital letter (although this w may be lower case (it’s hard to tell) in which case it would be a "flourish").  To the right was a capsular (technically a geometric stadium) protuberance which had been bitten into by the stylized W.  The logo’s graphical elements were rendered in a darkish purple which lightened as the shape extended right, the text below in two different sans serif fonts, one line in bold black, the other grey.  The design and placement of the text, though not obviously thoughtful, did at least add meaning to the graphic which might otherwise have been thought something to do with aubergines (eggplant).

Innocent interpretation: The aubergine (eggplant).

The logo proved to have a short life, withdrawn from circulation in response to complaints it resembled male genitalia; on Twitter, #logonono quickly trended.  Almost immediately the furor erupted, PM&C issued a statement saying the logo had been “removed” from its website “pending consultation with staff”.  Noting the phallic creation was part of a rebrand of staff DEI (diversity, equity and inclusion) networks “to establish a consistent look and feel” between the logos used for various groups, PM&C added “the Women’s Network logo retained a ‘W’ icon which staff had been using for a number of years” which seemed an unnecessary clarification given nobody had objected to the W.  Anxious to assure the country that whatever controversy might have been induced by the purple protuberance, PM&C announced the “…rebrand was completed internally, using existing resources, and designs were consulted on widely.  No external providers were engaged for this work… (and that) the prime minister and the prime minister’s office were not part of this logo design.”  Well that cleared that up.

Graphic designers do seem sometimes unaware of the levels of anatomical comparison their work offers.  Of course, on the basis that "no publicity is bad publicity" there may be the odd "intentional inadvertence", there being much to be gained from a good handling of a controversy. 

The errors cut across cultures.  Here technical advice from an architect would have helped, more historically correct additional minarets should have been added and only a single dome depicted.

The attitude of critics was exemplified by the NOWN (National Older Women’s Network), which issued a statement describing the logo as “either thoughtless or an insult” although as a re-branding exercise, the project had to be labeled a success, most of the country now aware of the existence of the Women’s Network, a mysterious body previously familiar probably only to a handful of souls devoted to it causes.  A discussion of what it does or whether it fulfils any useful purpose wasn’t stimulated by the outcry over the offending logo so whatever the Women’s Network was doing before, it presumably continues to do.  One thing it achieved was to flush out the competition; it seems there are in the country a number of organizations with "Women's Network" in their title but whether there are demarcation disputes or all work together is collective feminist harmony seems not to have made the news.

Logo developed in 1973 by Gerry Kano Design on a commission from Roman Catholic Church's Archdiocese of Los Angeles.

Designed for the Archdiocesan Commission of Catholic Youth, remarkably as it may now seem, the imaginative creation won an "Excellence in Design" award from the Art Director's Club of Los Angeles.  An example of how things have changed, it was a time when what priests did behind closed doors tended to be "hushed up" with bishops "solving the problem" by shifting the perpetrator to another parish when he would find new victims against whom to visit his sins.

Perhaps the men involved in the “Women’s Network” design didn’t notice the shape of the protuberance because they were focused on the color, anxious to avoid what might once have been the obvious choice: pink.  That would of course have been condescending and gender-stereotyping so the staff at PM&C deserve some praise in this aspect of a matter in which they weren’t involved.  Pink stuff for products aimed at the female market may be less of a thing than once it was but for men wanting a gift with a difference for women, it seems more of a thing than ever, pink tool kits popular gifts with sales spiking reliably in the run up to Christmas and even Valentine’s Day.  In truth, whatever the color, it's probably a good idea for the modern young spinster to have her own tool kit because as many of them will attest, men just can't be relied upon.  However, while working well for novelties like hammers and screwdrivers, pink doesn’t always have a good record as a marketing device writ large, failure exemplified by the Dodge La Femme.

Chrysler show cars, 1954:  Chrysler Le Comte (his, top) & Chrysler La Comtesse (hers, bottom).

Chrysler offered the La Femme package in 1955 and 1956 on the Custom Royal Lancer (the division's top trim line), the creation not a stylistic whim but a response to sociological changes in an unexpectedly affluent post-war US society in which women were found to be exerting a greater influence on the allocation of their family’s rising disposable income and of most interest to Chrysler was that those increasingly suburban families were buying second cars, women getting their own.  Adventurous color schemes were nothing new for Detroit, the cars of the art deco era noted for their two-tone combos but shades had been more subdued in the years immediately after World War II (1939-1945).  That changed with the exuberance of 1950s experimentation when three and four-tone renderings hit the showrooms though for the La Femme concept which had been previewed in the La Comtesse, two were judged enough.  The Le Comte & La Comtesse show cars in 1954 attracted most attention for their clear Perspex roofs (a craze at the time which didn’t last long as buyers found themselves slowly being cooked) but, following the grammatical conventions of their French definite articles, they were very much a “his & hers” brace, the darker (black & bronze) Le Comte with a “masculine” image and the La Comtesse, painted in  "Dusty Rose" & "Pigeon Grey", a softer and more “feminine” look.

1955 Dodge La Femme by Chrysler (left), accessories by by Evans of Chicago (right).

The public and critical response to La Comtesse must have been positive enought to encourage production and for the 1955 model year, the La Femme option was offered on the Dodge Custom Royal Lancer two-door hardtop, finished in a two-tone combination of "Heather Rose" (a shade of pink) & "Sapphire White", highlighted with gold-colored "La Femme" badges in a display script but if the exterior was (almost) subdued, the interior, a sea of pink, was femininity laid on with a trowel.  Trimmed in a tapestry fabric unique to the La Femme which wove pink rosebuds on a silver-pink background in pastel-pink vinyl, confronting those who sat there was a dashboard painted in bright-pink lacquer.  In case nobody sitting inside got the message, there was another La Femme badge in anodized gold-tone making explicit this was "a car for women". 

In the pink: Dodge La Femme (1955-1956).

In a marketing ploy which turned out to be years ahead of its time, the La Femme also came with coordinated accessories, the centrepiece a pink calfskin handbag that fitted neatly into a storage compartment built into the back of the passenger’s seat, the shape of which included a scallop which meant the handbag’s escutcheon plate was visible, Dodge’s press-kits noting the brushed-metal was designed to permit the owner’s name to be engraved.  The handbag contained a compact, lipstick case, cigarette case, comb, cigarette lighter, and change purse, all made variously with faux-tortoiseshell or pink calfskin, both combined with yet more anodized gold-tone metal.  In a matching compartment on the back of the driver’s seat was a rain coat, rain-cap and umbrella, all made with a vinyl patterned to match the rosebud interior fabric.  The design and production was by Evans of Chicago, a furrier and maker of fine accessories, famous for the display of "Black Diamond" mink coats in their flagship store at 36 South State Street.  Evans later would fall victim to the anti-fur movement which would lay waste to an industry on which many regional economies had been built.

The advertising message which at the time seemed a good idea.

In toned-down form, the La Femme option re-appeared in 1956.  The external color combination was changed to a "Misty Orchid" & "Regal Orchid" scheme and the interior finish was simplified, the previous year’s tapestry fabric proving challenging to produce in volume.  The revised upholstery used a heavy white cloth with random patterns of short lavender (purple's most "feminine" hue) and purple loops, matching the loop-pile carpeting and the accessories were limited, restricted in 1956 to just the rain coat, rain cap and umbrella.  Over the two seasons, fewer than 2,500 buyers chose the US$143 option and it didn’t re-appear for 1957.

Dodge in 1955-1956 had advertising for men (HP (horsepower), speed and V8 engines, left) and for women (everything pink, the paint, the rosebuds on the upholstery, the handbag, compact, lipstick case, cigarette case, comb, cigarette lighter, change purse, rain coat, rain-cap and umbrella, right).  In an interesting (though unverified) juxtaposition of men's perceptions, several sources suggest at least three La Femme buyers chose the most powerful engine on the option list, Dodge’s D-500 (a 315 cubic inch (5.2 litre) V8 with hemi heads and a four barrel carburetor, rated at a then most masculine 285 HP); perhaps not all clung to 1950s gender stereotyping.

Dodge La Femme advertising copy (1955, left) and pony-tail friendly headrest (right).  The men at Dodge were not wrong in concluding the “discriminating, modern woman” existed in commercially significant numbers and that she might buy a car but didn't grasp that functional features would have more appeal than pink paint. Ironically, the evidence does suggest men at the time were rather more susceptible to being drawn to a car because it was marketed as “masculine” than were women to something cynically and superficially “feminized”.

Other manufacturers did dabble with feminine-themed cars in a similar vein including GM's (General Motors) 1958 Chevrolet Impala Martinique and Cadillac Eldorado Seville Baroness but neither reached series-production.  The special detailing on GM’s 1958 show cars was the work of two of the seven women hired by the corporation's then head of styling, Harley Earl (1893–1969) and within the studios, the septep were known as the “Damsels of Design”, Jeanette Linder working on the Impala Martinique convertible and Suzanne Vanderbilt on the Eldorado Seville Baroness.  Had their presence continued Detroit’s design language in the 1960s might at least subtly have followed a different path but, upon Earl’s retirement in 1958, he was succeeded by Bill Mitchell (1912–1988; head of design at GM 1958–1977) whose world view was different: “No women are going to stand next to my male senior designers”.  Under the Mitchell regime, the damsels departed although probably he’d approved of their work at GM’s Frigidaire division designing the 1955 “Frigidaire Kitchen of Tomorrow” which genuinely was influential.  While doubtlessly Mr Mitchell opened a fridge only to get himself a beer when no woman was on hand to fetch one for him, he’d have thought women just the people to design how fridges should look.  Much later, there would be innovations in car design which women found genuinely helpful such as a hook on which a handbag could hang while remaining conveniently accessible and headrests which comfortably would accommodate a ponytail.

Six and the Single Girl, 1966.  Describing the Mustang's politely behaved six-cylinder engine as a "husky brute" might seem a stretch but it was rugged and dependable so maybe a case could be made.

What in the US did find a receptive audience among women was the new generation of smaller (the "compacts", "pony cars" & "intermediates") automobiles introduced in the early 1960s, women sensibly drawn to something smaller than the standard-size machine which after 1957 grew to an absurdly inefficient size (to which men would continue to be attracted until economic reality bit in the 1970s).  FoMoCo (Ford Motor Company) in 1966 took advantage of the shift in the tastes of some with its “Six and the Single Girl” campaign, promoting to a suddenly numerous sub-set of the female demographic the virtues of the six cylinder version of its Mustang which wildly had been successful since introduction in 1964.  That subset was “the young white women of the baby boom”; many had jobs which meant they had either the capital or credit rating required to buy a new car and the Mustang, stylish, small (in US terms) and affordable could have been designed with them in mind which, to some extent, it was.  Coincidently, at the time, FoMoCo was struggling to meet demand for V8-powered Mustangs but had the capacity to produce more sixes so in 1966 the planets aligned nicely and “Six and the Single Girl” played a part in stimulating demand, the fitment rate of the "six-pot" engine at times approaching 50%, the same phenomenon experienced by the main competition, the Chevrolet Camaro, introduced that year.  Because the survival rate of the era’s six-cylinder pony cars is so low, the general perception of the breed overwhelmingly is of V8-powered, tyre-smoking muscle cars but many were built as modest commuters (the so-called “secretary’s car”) purchased by those more interested a car’s gas (petrol) consumption than its ET (elapsed time) over a drag strip’s ¼ mile (400 metres).

Sex and the Single Girl: The first edition hardback published by Bernard Geis (1909–2001) had a plain cover with just the title in text (the “S1NGLE” was a gimmick) but after huge sales, the re-print rights were on-sold and some editions (including the 1963 paperback by Cardnal) featured pink-themed artwork.

In a form of “ambush marketing”, FoMoCo picked up “Six and the Single Girl” from the title of Sex and the Single Girl by Helen Gurley Brown (1922–2012), a book which sold by the million (more quickly than even the Mustang managed) and spent more than a year on the NYT (New York Times) best seller list.  In a sense, Sex and the Single Girl was a product of pharmacological determinism, published as it was some two years after the first oral contraceptive pill (even then famously known as “the pill”) was approved for prescription use in the US by the FDA (Food and Drug Administration).  Without women gaining some degree of autonomous control over their fertility, the premise of the book would have been absurd because as well as arguing the importance of them being financially independent of men, she advocated pre-marital sex, if need be with multiple partners and, obviously, without benefit of marriage.  Women with their own money was an idea subversive enough but the notion of unrestrained promiscuity upset the priests and politicians even more and although in the era a number of books (including Rachel Carson’s (1907–1964) Silent Spring (1962), Anthony Burgess’s (1917–1993) A Clockwork Orange (1962), William S. Burroughs’ (1914-1997) Naked Lunch (1962), Edward Albee’s (1928–2016) Who's Afraid of Virginia Woolf (1962), Betty Friedan’s (1921–2006) The Feminine Mystique (1963) and James Baldwin’s (1924–1987) Another Country (1963)) appeared which appalled many in the conservative establishment, there was something about S&theSG which seemed especially threatening.  The protests of course made it a succès de scandale (from the French and literally “success from scandal”) which is the literary or artistic term encapsulating the dictum Dr Joseph Goebbels (1897-1945; Nazi Minister for Propaganda and Public Enlightenment 1933-1945) followed when dealing with the press in the difficult years before the party was handed power (like the consequences of Benito Mussolini's (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) "March on Rome" the Nazi's "seizure" of the state is something of a myth): “Let them abuse us and let them damn us but let them say something about us”, a variant of Oscar Wilde’s (1854–1900): “It doesn’t matter what people are saying about you as long as they’re saying something”.  Goebbels truly was evil but his point was well made and among a prolix crowd, he was succinct, the acerbic thumbnail sketches of his Nazi colleagues he noted in his diaries in some ways reveal in a few words as much about them as their inch-thick biographies.

Tussy Cosmetics promotion, 1966.

The Tussy Cosmetics company in 1966 offered three 1967 Mustangs as prizes for contest winners, each finished in a shade of pink which matched the lipsticks Racy Pink (“A pale pink”), Shimmery Racy Pink Frosted (“Shimmers with pearl”) & Defroster (“Pours on melting beige lights when you wear it alone, or as a convertible top to another lip color”).  The fate of the cars is unknown but nerds might note the three prizes were 1967 models while the model (as in the Mustang) in the advertisement was from the 1966 range.  That's because the advertising copy had to be made available before the embargo had been lifted on photographs of the 1967 range.  The men on Madison Avenue presumably dismissed the suggestions that might be what would now be called “deceptive and misleading” content with the familiar “she'll never know”.  Ten years on from Dodge’s La Femme debacle, old habits were dying hard.

Single girl Sydney Sweeney (b 1997) amply filling the cover of Cosmopolitan's “Love Edition”, January 2026.

When in 1965 of Helen Gurley Brown was appointed editor of the glossy women’s magazine Cosmopolitan, the title switched focus to a publication aimed almost exclusively at the emerging and growing demographic with disposable income in which FoMoCo would become interested.  In what proved a perfect conjunction: a target market with (1) economic independence, (2) social freedom, (3) an embryonic feminist awareness and (4) the birth control pill, the magazine thrived, surviving even the rush of imitators its success spawned.  It’s a bit of a long bow to suggest Cosmopolitan for decades reproduced variations of 1962’s best seller advice manual in a monthly, glossy package but clearly, there was a gap in the market and there were more similarities than differences.  The approach was a success but there was criticism.  Conservatives disliked the choices in photography and the ideas young women were receiving.  Second wave feminists were divided, some approved but others thought the themes regressive, a retreat from the overtly political agenda of the early movement into something too focused on fun and fashion, reducing women yet again to objects seeking male approbation.  FoMoCo, neutral on the squabbles, sold women six-cylinder Mustangs by the truckload, feminism's S&theSG and capitalism's 6&theSG proving symbiotic.