Exposome

Exposome (pronounced eks-poh-sohm)

(1) A concept describing (1) the environmental exposures an individual encounters throughout life and (2) how these factors impact an individual's biology and health.

(2) The collection of environmental factors (stress, diet, climate, health-care etc) to which an individual is exposed and which can have an effect on health outcomes.

2005: The construct was expos(e) +‎ -ome, the word coined by cancer epidemiologist Dr Christopher Wild, then director of the International Agency for Research on Cancer (IARC).  Expose (in the sense of “to lay open to danger, attack, harm etc”; “to lay open to something specified”) dates from the mid-fifteenth century and was from the late Middle English exposen, from the Middle French exposer (to lay open, set forth), from the Latin expōnō (set forth), with contamination from poser (to lay, place). The –ome suffix was an alteration of -oma, from the Ancient Greek -ωμα (-ōma).  It was only partially cognate to -some (body), from σῶμα (soma) (body), in that both share the case ending -μα (-ma), but the ω was unrelated.  The sense was of “a mass of something” and use is familiar in forms such as genome (in genetics the complete genetic information (DNA (deoxyribonucleic acid) or RNA (ribonucleic acid)) and phenome (the whole set of phenotypic entities in a cell, tissue, organ, organisms, and species). Exposome is a noun and exposomic is an adjective; the noun plural is exposomes.

The study and assessment of external and internal factors (chemical, physical, biological, social, climatic etc) factors that may influence human health is not new and evidence of interest in the topic(s) exist in the literature of physicians and philosophers (there was sometimes overlap) from the ancient civilizations of Greece, Rome, China, Persia and India.  One of the paradoxes of modernity in medicine was that simultaneously there developed an interest in (1) interdisciplinary and holistic approaches while (2) specialization become increasingly entrenched, the latter leading sometimes to a “siloing” in research and data accumulation.  What makes exposome a useful tool is it is a way of expressing the interplay between genetics and environmental factors in the development of diseases with a particular focus on chronic conditions and widely the concept has been applied in many fields of medicine beyond public health.  What it does is calculate the cumulative effect of multiple exposures, allowing researchers to “scope-down” to specific or general gene-environment interactions, producing data to permit a more accurate assessment of disease risk and thus the identification of useful modes of intervention.

Dr Wild’s coining of exposome came about because some word or phrase was needed to describe his innovation which was the application of a systematic approach to measuring environmental exposures to what was coming to be known about the human genome; in a sense it was an exercise in cause and effect, the three components being (1) the external exposome, (2) the internal exposome and (3) the biological response.  The external exposome included factors such as air pollution, diet and socioeconomic factors as well as specific external factors like chemicals and radiation.  The internal exposome included endogenous factors, such as hormones, inflammation, oxidative stress, and gut microbiota.  The biological response described the complex interactions between the external and internal exposome factors and their influence on an individual's physiology and health.

At its most comprehensive (and complex), the exposome is a cumulative measure of all environmental exposures to which an individual has been subject throughout their entire life.  While that’s something that can be modelled for an “imagined person”, in a real-world instance it will probably always be only partially complete, not least because in some cases critical environmental exposures may not be known for long after their effect has been exerted; indeed, some may be revealed only by an autopsy (post mortem).  Conceptually however, the process can be illustrated by example and one illustrative of the approach is to contrast the factors affecting the same individual living in three different places.  What that approach does is emphasize certain obvious differences between places but variations in an exposome don’t depend on the sample being taken in locations thousands of miles apart.  For a variety of reasons, the same individual might record a radically different outcome if (in theory) living their entire life in one suburb compared with one adjacent or even in one room in one dwelling compared with another perhaps only a few feet away.  Conditions can be similar across a wide geographical spread or different despite close proximity (even between people sitting within speaking distance), the phenomenon of “micro-climates” in open-plan offices well documented.  The number of variables which can be used usefully to calculate (estimate might be a better word) an individual’s (or a group’s) exposome is probably at least in the dozens but could easily be expanded well into three figures were one to itemize influences (such as chemicals or specifics types of pollutant matter) and such is the complexity of the process that the mere existence of some factors might be detrimental to some individuals yet neutral or even beneficial to others.  At this stage, although the implications of applying AI (artificial intelligence) to the interaction of large data sets with a individual’s genetic mix have intrigued some, the exposome remains an indicative conceptual model rather than a defined process.

As an example, consider the same individual living variously in New York City, Dubai or Los Angeles.  In each of those places, some factors will be universal within the locality while others will vary according to which part of place one inhabits and even at what elevation at the same address; the physical environment in a building’s ground floor greatly can vary from that which prevails on the 44^th floor:

Lindsay Lohan in New York City in pastel yellow & black bouclé tweed mini-dress.  Maintaining an ideal BMI (body mass index) is a positive factor in ones exposome. 

(1) Air Quality and Pollution: Moderate to high levels of air pollution, especially from traffic (NO₂, PM2.5). Seasonal heating (oil and gas) contributes in winter.  Subway air has unique particulate matter exposure.

(2) Climate and UV Radiation: Humid continental climate—cold winters and hot summers. Seasonal variability affects respiratory and cardiovascular stressors.

(3) Diet and Food Environment: Diverse food options—high availability of ultra-processed foods but also global cuisines. Food deserts in poorer boroughs can reduce fresh produce access.

(4) Built Environment and Urban Design: Dense, walkable, vertical urban environment. High reliance on public transport; more noise pollution and crowding stress.  Lower car ownership can reduce personal emissions exposure.

(5) Cultural and Psychosocial Stressors: High-paced lifestyle, long working hours. High density increases social stress, noise, and mental health challenges.  Diversity can be enriching or alienating, depending on context.

(6) Economic and Occupational Exposures: Highly competitive job market. Occupational exposures vary widely—white-collar vs service industries. Union protections exist in some sectors.

(7) Healthcare Access and Public Policy: Robust healthcare infrastructure, but disparities remain by borough and income. Medicaid and public hospitals provide some safety net.

Lindsay Lohan in Dubai in J.Lo flamingo pink velour tracksuit.  A healthy diet and regular exercise are factors in one's exposome. 

(1) Air Quality and Pollution: Frequently exposed to dust storms (fine desert dust), high PM10 levels, and air conditioning pollutants. Limited greenery means less natural air filtration.  Desalination plants and industrial expansion add further exposure.

(2) Climate and UV Radiation: Extreme desert heat (45°C+), intense UV exposure, little rain. Heat stress and dehydration risks are chronic, especially for outdoor workers.

(3) Diet and Food Environment: High import dependency. Abundant processed and fast foods, especially in malls. Dietary pattern skewed toward high sugar and fat content.  Cultural fasting (eg Ramadan) introduces cyclical dietary stressors.

(4) Built Environment and Urban Design: Car-centric city. Pedestrian-unfriendly in many areas due to heat and design. Heavy air conditioning use is a major indoor exposure pathway.

(5) Cultural and Psychosocial Stressors: Strict social codes and legal restrictions influence behavioral exposures. Expat life often means social disconnection and job insecurity for migrant workers.

(6) Economic and Occupational Exposures: Large migrant workforce faces occupational health risks, including long hours in extreme heat. Labor protections are inconsistent.

(7) Healthcare Access and Public Policy: Healthcare access stratified—good for citizens and wealthy expats, less so for low-wage migrants. Private sector dominates.

Lindsay Lohan in Los Angeles in 2005 Mercedes-Benz SL65 AMG (2005-2011) Roadster (R230, 2002-2011).  Smoking is a factor in one's exposome.

(1) Air Quality and Pollution: Known for smog due to vehicle emissions and topography (valley trap). Ozone levels high, especially in summer. Wildfire smoke increasingly common.

(2) Climate and UV Radiation: Mediterranean climate with mild, dry summers. High UV exposure, though moderated by coastal influence. Drought conditions affect water quality and stress.

(3) Diet and Food Environment: Strong health-food culture, organic and plant-based diets more common. Yet fast food and food deserts remain in less affluent areas.  Hispanic and Asian dietary influences prominent.

(4) Built Environment and Urban Design: Sprawling, suburban in many parts. High car dependence means more exposure to vehicle exhaust.  Outdoor activities more common in certain demographics (eg, beach culture).

(5) Cultural and Psychosocial Stressors: Cultural emphasis on appearance, wealth, and entertainment may increase psychosocial pressure.  Homelessness crisis also creates variable community stress exposures.

(6) Economic and Occupational Exposures: Gig economy widespread, leading to precarious employment. Hollywood and tech industries also introduce unique workplace stress patterns.

(7) Healthcare Access and Public Policy: California’s public health programs are progressive, but uninsured rates still high. Proximity to cutting-edge research centers can boost care quality for some.

So one's exposome is a product of what one wants or gets from life, mapped onto a risk analysis table.  In New York City, one copes with urban pollution and persistent subway dust in an increasingly variable climate marked by periods of high humidity, a dietary range determined by one's wealth, the advantage of a good (if not always pleasant) mass transit system and the possibility of a “walking distance” lifestyle, albeit it in usually crowded, fast-paced surroundings.  Employment conditions are mixed and access to quality health care is a product of one's insurance status or wealth.

In Dubai, one lives with frequent dust storms, months of intense heat and UV exposure, a dependence on food imports, the constant temptation of fast food (FSS; fat, salt, sugar).  The car-centric lifestyle has created a built environment described as “pedestrian-hostile” and there are sometimes severe legal limits on the personal freedom especially for migrant workers who are subject to heat exposure and limited labor rights (even those which exist often not enforced).  The health system distinctly is tiered (based on wealth) and almost exclusively privatized.

The air quality in Los Angeles greatly has improved since the 1970s but climate change has resulted in the more frequent intrusion of smoke from wildfires and the prevailing UV exposure tends to be high; the climate is not as “mild” as once it was rated.  While there are pockets in which walkability is good, Los Angeles mostly is a car-dependent culture and the coverage and frequency of mass-transit has in recent decades declined.  Although this is not unique to the city, there's heightened awareness of a sensitivity to specific cultural pressures based on appearances and perceptions of lifestyle while housing stress is increasing.  Economic pressures are being exacerbated by the growth of the gig economy and traditionally secure forms of employment are being displaced by AI (bots, robots and hybrids).  Although California's healthcare system is sometimes described as "progressive", on the ground, outcomes are patchy.

So each location shapes the exposome in distinctive ways and the potential exists for the process better to be modelled so public health interventions and policies can be adjusted.  Of course, some risks are global: anywhere on the planet there’s always the chance one might be murdered by the Freemasons but some things which might seem unlikely to be affected by location turn out also to be an exposome variable. Because planet Earth is (1) roughly spherical, (2) and travels through space (where concepts like up & down don’t apply) and (3) constantly is exposed to meteoroids (every day Earth receives tons of “space dust”), it would be reasonable to assume one is equally likely to be struck by a meteoroid wherever one may be.  However, according to NASA (the US National Aeronautics and Space Administration), strikes are not equally likely everywhere, some latitudes (and regions) being more prone, due to several factors:

(1) Because Earth’s rotation and orbital motion create a bias, meteoroids tend more often to approach from the direction of Earth’s orbital motion (the “apex direction”), meaning the leading hemisphere (the side facing Earth's motion, near the dawn terminator) sees more meteoroid entries than the trailing hemisphere.  On a global scale, the effect is small but is measurable with the risk increasing as one approaches the equatorial regions where rotational velocity is greatest.

(2) Because most meteoroids approach from near the plane of the Solar System (the ecliptic plane), there’s what NASA calls a “latitude distribution bias”: Earth’s equator being tilted only some 23.5° from the ecliptic, meteoroids are more likely to intersect Earth’s atmosphere near lower latitudes (the tropical & sub-tropical zones) than near the poles.  So, those wishing to lower their risk should try to live in the Arctic or Antarctic although those suffering chronic kosmikophobia (fear of cosmic phenomena) are likely already residents.

(3) Some 70% of the Earth’s surface area being the seas and oceans, statistically, most meteoroids land in the water rather than in land so the lesson is clear: avoid living at sea.  The calculated probability is of course just math; because sparsely populated deserts accumulate meteorites better because erosion is low, a large number have been found in places like the Sahara and outback Australia but those numbers reflect a preservation bias and don’t necessarily confirm a higher strike rate.  The lesson from the statisticians is: Don’t dismiss the notion of living in a desert because of a fear of being struck by a meteoroid.

(4) Gravitational focusing, although it does increase Earth’s meteoroid capture rates (disproportionately so for objects travelling more slowly), is a global effect so there is no known locational bias.  While there is at least one documented case of a person being struck by a meteoroid, the evidence does suggest the risk is too low to be statistically significant and should thus not be factored into the calculation of one’s exposome because one is anywhere at greater risk of being murdered by the Freemasons.

Ms Ann Hodges with bruise, Alabama, September. 1952.  Painful though it would have been, she did get  her “15 minutes of fame” and eventually sold the fragment for US$25 so there was that.

In the narrow technical sense, many people have been struck by objects from space (as estimated 40+ tons of the stuff arrives every day) but most fragments are dust particles, too small to be noticed.  The only scientifically verified injury a person has suffered was an impressively large bruise a meteorite (the part of a meteoroid that survives its fiery passage through the atmosphere to land on Earth’s surface) on 10 September 1954 inflicted on Ms Ann Hodges (1920-1972) of Sylacauga, Alabama in the US.  Weighing 7.9 lb (3.6 kg), the intruder crashed through the roof of her house and bounced off a radio, striking her while enjoying a nap on the sofa.  The meteoroid was called Sylacauga and, just as appropriately, the offending meteorite was named the Hodges Fragment.  Anatomically modern humans (AMH) have been walking the planet for perhaps 300,000 years and we’ve been (more or less) behaviorally modern (BMH) for maybe a quarter of that so it’s possible many more of us have been struck,  In the absence of records, while it’s impossible to be definitive, it’s likely more have been murdered by the Freemasons that have ever been killed by stuff falling from space although, as the history of species extinction illustrates, a direct hit on someone is not a prerequisite for dire consequences.

Dashcam footage of meteorite fragment in the sky over Lexington, South Carolina.

The cosmic intruder crashed through the roof of a house on 26 June, 2025 and although there were no injuries, Fox News reported the fragment left a hole in the floor “about the size of a large cherry tomato”.  Analysis determined the rock was from the asteroid belt between Mars and Jupiter and as well as the dramatic fireball many captured on their dashcams, it would briefly have broken the sound barrier as it entered Earth’s atmosphere.  It was also very old, dating from slightly before the formation of the Solar System’s rocky inner planets (one of which is Earth) some 4.56 billion years ago and such fragments are of interest to many branches of science because they represent a small part of the “basic building blocks” of those planets and can thus assist in understanding the processes active during the Solar System’s earliest days.  Curiously (to those not trained in such things), the cosmologists explained “such a small fragment didn’t present a threat to anyone” which seems strange given its impact left a small crater in a floor, one implication being one wouldn’t wish for such a thing to hit one’s skull.  That the impact happened in Georgia, a state adjacent to Alabama where a half-century earlier the unfortunate Ms Hodges was struck, may make some add “meteorite fragments” to their list of “exposome factors south of the Mason-Dixon Line” but the sample size is too small for conclusions to be drawn and the events are mere geographic coincidences.

Kamikaze

Kamikaze (pronounced kah-mi-kah-zee or kah-muh-kah-zee)

(1) A member of a World War II era special corps in the Japanese air force charged with the suicidal mission of crashing an aircraft laden with explosives into an enemy target, especially Allied Naval vessels.

(2) In later use, one of the (adapted or specifically built) airplanes used for this purpose.

(3) By extension, a person or thing that behaves in a wildly reckless or destructive manner; as a modifier, something extremely foolhardy and possibly self-defeating.

(4) Of, pertaining to, undertaken by, or characteristic of a kamikaze; a kamikaze pilot; a kamikaze attack.

(5) A cocktail made with equal parts vodka, triple sec and lime juice.

(6) In slang, disastrously to fail.

(7) In surfing, a deliberate wipeout.

1945: From the Japanese 神風 (かみかぜ) (kamikaze) (suicide flyer), the construct being kami(y) (god (the earlier form was kamui)) + kaze (wind (the earlier form was kanzai)), usually translated as “divine wind” (“spirit wind” appearing in some early translations), a reference to the winds which, according to Japanese folklore, destroying Kublai Khan's Mongol invasionfleet in 1281.  In Japanase military parlance, the official designation was 神風特別攻撃隊 (Shinpū Tokubetsu Kōgekitai (Divine Wind Special Attack Unit)).  Kamikaze is a noun, verb & adjective and kamikazeing & kamikazed are verbs; the noun plural is kamikazes.  When used in the original sense, an initial capital is used. 

HESA Shahed 136 UAV.

The use of kamikaze to describe the Iranian delta-winged UAV (unmanned aerial vehicle, popularly known as “drones”) being used by Russia against Ukraine reflects the use of the word which developed almost as soon as the existence of Japan’s wartime suicide bomber programme became known.  Kamikaze was the name of the aviators and their units but it was soon also applied to the aircraft used, some re-purposed from existing stocks and some rocket powered units designed for the purpose.  In 1944-1945 they were too little, too late but they proved the effectiveness of precision targeting although not all military cultures would accept the loss-rate the Kamikaze sustained.  In the war in Ukraine, the Iranian HESA Shahed 136 (شاهد ۱۳۶ (literally "Witness-136" and designated Geran-2 (Герань-2 (literally "Geranium-2") by the Russians) the kamikaze drone have proved extraordinarily effective being cheap enough to deploy en masse and capable of precision targeting.  They’re thus a realization of the century-old dream of the strategic bombing theorists to hit “panacea targets” at low cost while sustaining no casualties.  Early in World War II, the notion of panacea targets had been dismissed, not because as a strategy it was wrong but because the means of finding and bombing such targets didn’t exist, thus “carpet bombing” (bombing for several square miles around any target) was adopted because it was at the time the best option.  Later in the war, as techniques improved and air superiority was gained, panacea targets returned to the mission lists but the method was merely to reduce the size of the carpet.  The kamikaze drones however can be pre-programmed or remotely directed to hit a target within the tight parameters of a GPS signal.  The Russians know what to target because so many blueprints of Ukrainian infrastructure sit in Moscow’s archives and the success rate is high because, deployed in swarms because they’re so cheap, the old phrase from the 1930s can be updated for the UAV age: “The drone will always get through”.

Imperial Japan’s Kamikazes

By 1944, it was understood by the Japanese high command that the strategic gamble simultaneously to attack the US Pacific Fleet at anchor in Pearl Harbor and the Asian territories of the European powers.  Such was the wealth and industrial might of the US that within three years of the Pearl Harbor raid, the preponderance of Allied warships and military aircraft in the Pacific was overwhelming and Japan’s defeat was a matter only of time.  That couldn’t be avoided but within the high command it was thought that if the Americans understood how high would be the causality rate if they attempted an invasion of the Japanese home islands, that and the specter of occupation might be avoided and some sort of "negotiated settlement" might be possible, the notion of the demanded "unconditional surrender" unthinkable.

HMS Sussex hit by Kamikaze (Mitsubishi Ki-51 (Sonia)), 26 July 1945 (left) and USS New Mexico (BB-40) hit by Kamikaze off Okinawa, 12 May 1945 (right).

Although on paper, late in the war, Japan had over 15,000 aircraft available for service, a lack of development meant most were at least obsolescent and shortages of fuel increasingly limited the extent to which they could be used in conventional operations.  From this analysis came the estimate that if used as “piloted bombs” on suicide missions, it might be possible to sink as many as 900 enemy warships and inflict perhaps 22,000 causalities and in the event of an invasion, when used at shorter range against landing craft or beachheads, it was thought an invading force would sustain over 50,000 casualties by suicide attacks alone.  Although the Kamikaze attacks didn't achieve their strategic objective, they managed to sink dozens of ships and kill some 5000 allied personnel.  All the ships lost were smaller vessels (the largest an escort carrier) but significant damage was done to fleet carriers and cruisers and, like the (also often dismissed as strategically insignificant) German V1 & V2 attacks in Europe, resources had to be diverted from the battle plan to be re-tasked to strike the Kamikaze air-fields.  Most importantly however, so vast by 1944 was the US military machine that it was able easily to repair or replace as required.  Brought up in a different tradition, US Navy personnel the target of the Kamikaze dubbed the attacking pilots Baka (Japanese for “Idiot”).

A captured Japanese Yokosuka MXY-7 Ohka (Model 11), Yontan Airfield, April 1945.

Although it’s uncertain, the first Kamikaze mission may have been an attack on the carrier USS Frankin by Rear Admiral Arima (1895-1944) flying a Yokosuka D4Y Suisei (Allied codename Judy) and the early flights were undertaken using whatever airframes were available and regarded, like the pilots, as expendable.  Best remembered however, although only 850-odd were built, were the rockets designed for the purpose.  The Yokosuka MXY-7 Ohka (櫻花, (Ōka), (cherry blossom)) was a purpose-built, rocket-powered attack aircraft which was essentially a powered bomb with wings, conceptually similar to a modern “smart bomb” except that instead of the guidance being provided by on board computers and associated electronics which were sacrificed in the attack, there was a similarly expendable human pilot.  Shockingly single-purpose in its design parameters, the version most produced could attain 406 mph (648 km/h) in level flight at relatively low altitude and 526 mph (927 km/h) while in an attack dive but the greatest operational limitation was the range was limited to 23 miles (37 km), forcing the Japanese military to use lumbering Mitsubishi G4N (Betty) bombers as “carriers” (the Ohka the so-called "parasite aircraft") with the rockets released from under-slung assemblies when within range.  As the Ohka was originally conceived (with a range of 80 miles (130 km)), as a delivery system that may have worked but such was the demand on the designers to provide the highest explosive payload, the fuel load was reduced, restricting the maximum speed to 276 mph (445 km/h), making the barely maneuverable little rockets easy prey for fighters and even surface fire.

Yokosuka MXY-7 Ohka.

During the war, Japan produced more Mitsubishi G4Ms than any other bomber and its then remarkable range (3130 miles (5037 km)) made it a highly effective weapon early in the conflict but as the US carriers and fighters were deployed in large numbers, its vulnerabilities were exposed: the performance was no match for fighters and it was completely un-armored without even self-sealing fuel tanks, hence the nick-name “flying lighter” gained from flight crews.  However, by 1945 Japan had no more suitable aircraft available for the purpose so the G4M was used as a carrier and the losses were considerable, an inevitable consequence of having to come within twenty-odd miles of the US battle-fleets protected by swarms of fighters.  It had been planned to develop a variant of the much more capable Yokosuka P1Y (Ginga) (as the P1Y3) to perform the carrier role but late in the war, Japan’s industrial and technical resources were stretched and P1Y development was switched to night-fighter production, desperately needed to repel the US bombers attacking the home islands.  Thus the G4M (specifically the G4M2e-24J) continued to be used.

Watched by Luftwaffe chief Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945), Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) presents test pilot Hanna Reitsch (1912-1979) with the Iron Cross (2nd class), Berlin, March, 1941 (left); she was later (uniquely for a woman), awarded the 1st-class distinction.  Conceptual sketch of the modified V1 flying bomb (single cockpit version, right).

The idea of suicide missions also appealed to some Nazis, predictably most popular among those never likely to find themselves at the controls, non-combatants often among the most blood-thirsty of politicians.  The idea had been discussed earlier as a means of destroying the electricity power-plants clustered around Moscow but early in 1944, the intrepid test pilot Hanna Reitsch suggested to Adolf Hitler (1889-1945; German head of government 1933-1945 & of state 1934-1945) a suicide programme as the most likely means of hitting strategic targets.  Ultimately, she settled on using a V1 flying bomb (the Fieseler Fi 103R, an early cruise missile) to which a cockpit had been added, test-flying it herself and even mastering the landing, a reasonable feat given the high landing speed.  As a weapon, assuming a sufficient supply of barely-trained pilots, it would probably have been effective but Hitler declined to proceed, feeling things were not yet sufficiently desperate.  The historic moment passed although in the skies above Germany, in 1945 there were dozens of what appeared to be "suicide attacks" by fighter pilots ramming their aircraft into US bombers.  The Luftwaffe was by this time so short of fuel that training had been cut to the point new recruits were being sent into combat with only a few hours of solo flying experience so it's believed some incidents may have been "work accidents" but the ad-hoc Kamikaze phenomenon was real.

According to statics compiled by the WHO (World Health Organization) in 2021, globally, there were an estimated 727,000 suicides and within the total: (1) among 15–29-year-olds, suicide was the third leading cause of death (2) for 15–19-year-olds, it was the fourth leading and (3) for girls aged 15–19, suicide ranked the third leading.  What was striking was that in middle & high income nations, suicide is the leading cause of death in the young (typically defined as those aged 15-29 or 15-34.  Because such nations are less affected by infectious disease, armed conflicts and accident mortality that in lower income countries, it appeared there was a “mental health crisis”, one manifestation of which was the clustering of self-harm and attempted suicides, a significant number of the latter successful.  As a result of the interplay of the economic and social factors reducing mortality from other causes, intentional self-harm stands out statistically, even though suicide rates usually are not, in absolute terms, “extremely” high.  Examples quoted by the WHO included:

Republic of Korea (ROK; South Korea): Among people aged 10–39, suicide is consistently the leading cause of death and that’s one of the highest youth suicide rates in the OECD (Organization of Economic Cooperation & Development, sometimes called the “rich countries club” although changes in patterns of development have compressed relativities and that tag is not as appropriate as once it was.

Japan (no longer styled the “Empire of Japan although the head of state remain an emperor): Suicide is the leading cause of death among those aged 15-39 and while there was a marked decline in the total numbers after the government in the mid 1990s initiated a public health campaign the numbers did increase in the post-COVID pandemic period.  Japan is an interesting example to study because its history has meant cultural attitudes to suicide differ from those in the West.

New Zealand (Aotearoa): New Zealand has one of the highest youth suicide rates in the developed world, especially among Māori youth and although the numbers can bounce around, for those aged 15–24, suicide is often the leading or second leading cause of death.

Finland:  For those aged 15-24, suicide is always among leading causes of mortality and in some reporting periods the leading one.  Because in Finland there are there are extended times when the hours of darkness are long and the temperatures low, there have been theories these conditions may contribute to the high suicide rate (building on research into rates of depression) but the studies have been inconclusive.

Australia: Suicide is the leading cause of death for those in the cohorts 15–24 and 25–44 and a particular concern is the disproportionately high rate among indigenous youth, the incidents sometimes happening while they’re in custody.  In recent years, suicide has road accidents and cancer as the leading cause in these age groups.

Norway & Sweden: In these countries, suicide is often one of the top three causes of death among young adults and in years when mortality from disease and injury are especially low it typically will rise to the top.

Kamikaze Energy Cans in all six flavors (left) and potential Kakikaze Energy Can customer Lindsay Lohan (right).

Ms Lohan was pictured here with a broken wrist (fractured in two places in an unfortunate fall at Milk Studios during New York Fashion Week) and 355 ml (12 fluid oz) can of Rehab energy drink, Los Angeles, September 2006.  Some recovering from injuries find energy drinks a helpful addition to the diet.  The car is a 2005 Mercedes-Benz SL 65 (R230; 2004-2011) which earlier had featured in the tabloids after a low-speed crash.  The R230 range (2001-2011) was unusual because of the quirk of the SL 550 (2006-2011), a designation used exclusively in the North American market, the RoW (rest of the world) cars retaining the SL 500 badge even though both used the 5.5 litre (333 cubic inch) V8 (M273).

Given the concerns about suicide among the young, attention has in the West been devoted the way the topic is handled on social media and the rise in the use of novel applications for AI (artificial intelligence) has flagged new problems, one of the “AI companions” now wildly popular among youth (the group most prone to attempting suicide) recently in recommending their creator take his own life.  That would have been an unintended consequence of (1) the instructions given to the bot and (2) the bot’s own “learning process”, the latter something which the software developers would have neither anticipated nor expected.  Given the sensitivities to the way suicide is handled in the media, on the internet or in popular culture, it’s perhaps surprising there’s an “energy drink” called “Kamikaze”.  Like AI companions, the prime target for the energy drink suppliers is males aged 15-39 which happens to be the group most at risk of suicide thoughts and most likely to attempt suicide.  Despite that, the product’s name seems not to have attracted much criticism and the manufacturer promises: “With your Kamikaze Energy Can, you'll enjoy a two-hour energy surge with no crash.”  Presumably the word “crash” was chosen with some care although, given the decline in the teaching of history at school & university level, it may be a sizeable number of youth have no idea about the origin of “Kamikaze”.  Anyway, containing “200mg L-Citrulline, 160mg Caffeine Energy, 1000mg Beta Alanine, vitamin B3, B6 & B12, zero carbohydrates and zero sugar, the cans are available in six flavours: Apple Fizz, Blue Raspberry, Creamy Soda, Hawaiian Splice, Mango Slushy & Rainbow Gummy.

Sherry

Sherry (pronounced sher-ee)

(1) A fortified, amber-colored wine, originally from the Jerez region of southern Spain or any of various similar wines made elsewhere; usually drunk as an apéritif.  Technically, a white wine.

(2) A female given name, a form of Charlotte.

(3) A reddish color in the amber-brown spectrum.

1590-1600: A (mistaken singular) back formation from the earlier sherris (1530s), from the Spanish (vino de) Xeres ((wine from) Xeres).  Xeres is now modern-day Jerez (Roman (urbs) Caesaris) in Spain, near the port of Cadiz, where the wine was made.  The official name is Jerez-Xérès-Sherry, one of Spain's wine regions, a Denominación de Origen Protegida (DOP).  The word sherry is an anglicisation of Xérès (Jerez) and the drink was previously known as sack, from the Spanish saca (extraction) from the solera.  In EU law, sherry has protected designation of origin status, and under Spanish law, to be so labelled, the product must be produced in the "Sherry Triangle", an area in the province of Cádiz between Jerez de la Frontera, Sanlúcar de Barrameda, and El Puerto de Santa María.  In 1933 the Jerez denominación de origen was the first Spanish denominación officially thus recognized, named D.O. Jerez-Xeres-Sherry and sharing the same governing council as D.O. Manzanilla Sanlúcar de Barrameda.  The name "sherry" continues to be used by US producers where, to conform to domestic legislation, it must be labeled with a region of origin such as Oregon Sherry but can’t be sold in the EU (European Union) because of the protected status laws.  Both Canadian and Australian winemakers now use the term Apera instead of Sherry, although customers seem still to favor the original.  Sherry is a noun; the noun plural is sherries.

Sherry Girl (in bold two-copa ‘Sherry Stance’) and the ultimate sherry party.

Held annually since 2014 (pandemics permitting), Sherry Week is a week-long celebration of “gastronomical and cultural events” enjoyed by the “vibrant global Sherry community” which gathers to “showcase the wine’s incredible diversity, from the dry crispness of Fino to the velvety sweetness of Cream.”  Although the multi-venue Sherry Week is now the best known meeting on the Sherry calendar, worldwide, since 2014 some 20,000 events have taken place with the approval of the Consejo Regulador for Jerez-Xérès-Sherry and Manzanilla; to date there have been more than half a million attendees and in 2024 alone there were over 3,000 registered events in 29 countries in cities including London, Madrid, São Paulo, Tokyo, Buenos Aires, Auckland and Shanghai.  Daringly, the publicity for the 2025 gatherings introduced “Sherry Girl” whose “bold two-copa ‘Sherry Stance’” is now an icon for the drink.  Sherry Girl is new but dedicated sherryphiles will be pleased to learn the traditional “Sherry Ruta” (Sherry route) remains on the schedule, again in “multi-venue routes offering exclusive pairing experiences”, described as “not a typical wine crawl but a triumphant strut with tipples, tastings, and tapas.”  For the adventurous, participants are able to use the interactive venue map to curate their own Sherry Ruta in their city of choice.  The 2025 event will be held between 3-9 November. 

Dry Sack, a sherry preferred by many because of its balance; straddling sweet and dry.  Purists tend to the dry finos while sweeter cream sherries are recommended for neophytes.

The name "sherry" continues to be used by US producers where, to conform to domestic legislation, it must be labeled with a region of origin such as Oregon Sherry but can’t be sold in the EU because of their protected status laws.  Both Canadian and Australian winemakers now use the term Apera instead of Sherry, although customers seem still to favor the original.  For the upper-middle class and beyond, sherry parties were a fixture of late-Victorian and Edwardian social life but the dislocations of the World War I (1914-1918) seemed to render them extinct. It turned out however to be a postponement and sherry parties were revived, the height of their popularity being enjoyed during the 1930s until the post-war austerity the UK endured after World War II (1939-1945) saw them a relic restricted moistly to Oxbridge dons, the genuinely still rich, Church of England bishops and such although they never quite vanished and those who subscribe to magazines like Country Life or Tatler probably still exchange invitations to each other's sherry parties.

For Sherry and Cocktail Parties, trade literature by Fortnum and Mason, Regent Street, Piccadilly, London, circa 1936.  The luxury department store, Fortnum & Mason, used the services of the Stuart Advertising Agency, which employed designers to produce witty and informative catalogues and the decorative art is illustrative of British commercial art in this period.

For the women who tended to be hostess and organizer, there were advantages compared with the tamer tea party.  Sherry glasses took less space than cups of tea, with all the associated paraphernalia of spoons, milk and sugar and, it being almost impossible to eat and drink while balancing a cup and saucer and conveying cake to the mouth, the tea party demanded tables and chairs.  The sherry glass and finger-food was easier for while one must sit for tea, one can stand for sherry so twice the number of guests could be asked.  Sherry parties indeed needed to be tightly packed affairs, the mix of social intimacy and alcohol encouraging mingling and they also attracted more men for whom the offer of held little attraction.  The traditional timing between six and eight suited the male lifestyle of the time and they were doubtless more attracted to women drinking sherry than women drinking tea for while the raffish types knew it wasn't quite the "leg-opener" as gin was renowned to be, every little bit helps.

In hair color and related fields, "sherry red" (not to be confused with the brighter "cherry red") is a rich hue on the spectrum from amber to dark brown: Lindsay Lohan (who would be the ideal "Cherry Girl" model) demonstrates on the red carpet at the Liz & Dick premiere, Los Angeles, 2012.

Sherry party planner.

Novelist Laura Troubridge (Lady Troubridge, (née Gurney; 1867-1946)), who in 1935 published what became the standard English work on the topic, Etiquette and Entertaining: to help you on your social way, devoted an entire chapter to the sherry party.  She espoused an informal approach as both cheap and chic, suggesting guests be invited by telephone or with “Sherry, six to eight” written on a visiting card and popped in an envelope.   She recommended no more than two-dozen guests, a half-dozen bottles of sherry, a couple of heavy cut-glass decanters and some plates of “dry and biscuity” eats: cheese straws, oat biscuits, cubes of cheddar.  This, she said, was enough to supply the makings of a “…jolly kind of party, with plenty of cigarettes and talk that will probably last until half past seven or eight.”

Cocktail Party by Laurence Fellows (1885-1964), Esquire magazine, September 1937.

The Sherry party should not be confused with the cocktail party.  Cocktail parties in drawing rooms at which Martinis were served often were much more louche affairs.  Note the elegantly sceptical expressions on the faces of the women, all of whom have become immured to the tricks of “charming men in suits”.  For women, sherry parties were more welcoming places.

Lipstick

Lipstick (pronounced lip-stik)

(1) A crayon-like oil-based cosmetic used in coloring the lips, usually in a tubular container.  Lip-gloss & lip-liner (hyphenated and not) are the companion products whereas lip balm is a non-cosmetic product to prevent drying & cracking of the skin.

(2) As “lipstick tree”, the shrub Bixa orellana, native to Mexico and northern South America.  The common name is derived from (1) the arils (tissue surrounding the seed) being the orange-red colourant annatto and (2) the texture & consistency of the arils recalling that of commercially manufactured lipstick.

(3) In slang, the canine penis.

(4) In certain LGBTQQIAAOP circles, as “lipstick lesbian”, a lesbian who displays traditional, conventional feminine characteristics (opposed to a “butch lesbian”).  Some guides to such things note (1) the term can be a slur if used in the wrong context and (2) in some sub-groups a “lipstick lesbian” is one attracted to “other feminine women”, as opposed to a “femme” (a feminine lesbian attracted to butch lesbians).  The alternative to “lipstick lesbian” is “doily dyke” but both alliterative forms should be used with care because in most contexts they are probably now at least microaggressions.

(5) In economics, as “lipstick effect”, a theory which suggests that during economic downturns, consumers display a greater propensity to purchase low cost luxury goods (such as premium lipsticks).

(6) To apply lipstick to; to paint with lipstick.

1875-1880: A coining in US English, the construct being lip + stick.  Lip was from the Middle English lippe, from the Old English lippa & lippe (lip; one of the two sides of the mouth), from the Proto-West Germanic lippjō (lip), from the Proto-Germanic lepjan & lepô, from the primitive Indo-European leb- (to hang loosely, droop, sag).  The Germanic forms were the source also of the Old Frisian lippa & West Frisian lippe, the Middle Dutch lippe, the Dutch lip, the Old High German lefs, the German Lippe & Lefze, the Swedish läpp, the Norwegian leppe and the Danish læbe.  However, some etymologists have questioned the Indo-European origin of the western European forms and the Latin labium, though it’s said they agree the Latin and Germanic words “probably are in some way related” and the Latin may be a substratum word.  The French lippe was an Old French borrowing from a Germanic source.  Stick was from the Middle English stikke (stick, rod, twig), from the Old English sticca (twig or slender branch from a tree or shrub (also “rod, peg, spoon”), from the Proto-West Germanic stikkō, from the Proto-Germanic stikkô (pierce, prick), from the primitive Indo-European verb stig, steyg & teyg- (to pierce, prick, be sharp).  It was cognate with the Old Norse stik, the Middle Dutch stecke & stec, the Old High German stehho, the German Stecken (stick, staff), the Saterland Frisian Stikke (stick) and the West Flemish stik (stick).  The word stick was applied to many long, slender objects closely or vaguely resembling twigs or sticks including by the early eighteenth century candles, dynamite by 1869, cigarettes by 1919 (the slang later extended to “death sticks” & “cancer sticks).  The first known use of “lipstick” in advertizing was in 1877 (although some sources claim this was really a “lip balm” and lipstick (in the modern understanding) didn’t appear for another three years.  “Liquid lipstick” was first sold in 1938 and by the mid 1960s variations of the substance in a variety of liquid and semi-solid forms was available in pots, palettes and novel applicators.  Lipstick is a noun & verb and lipsticking & lipsticked are verbs; the noun plural is lipsticks.

Dior Rouge Lipstick #999.

In economics, the “lipstick effect” is a theory which suggests there is an identifiable phenomenon in consumer behavior in which there’s an increased propensity to purchase small, affordable luxury goods (“designer lipsticks” the classic example) during economic downturns as an alternative to buying larger, more expensive items.  The idea is that as a consumer’s disposable income contracts, the lure of luxury goods remains so although the purchase of the $4000 handbag may be deferred, the $50 lipstick may immediately be chosen, an indulgence which to some extent satisfies the yearning.  The theory is not part of mainstream economics and has been criticized for being substantially impressionistic although more reliable data such as the volume of chocolate sold by supermarkets had been mapped against aggregate economic indicators and this does suggest sales of non-essential items can increase during periods of general austerity.

Beauty Bakerie Lip Whip Matte Liquid Lipstick in Mon Cheri.

The phrase “put lipstick on a pig” is a clipped version of “even if you put lipstick on a pig, it’s still a pig” and it means that cosmetically altering something in the hope of making it seem more appealing than it is doesn’t alter its fundamental characteristics and flaws.  It’s a saying in the vein of “you can't make a silk purse of a sow's ear”, “you can’t polish a turd”, “mutton dressed as lamb” & “old wine in a new bottle” and is often used of products which have been updated in a way which superficially makes them appear “improved” while leaving them functionally unchanged; it’s often used of cars and political platforms, both products which have often relied on spin and advertising to disguise the essential ugliness beneath the surface.  It’s been part of American political rhetoric for decades and usually passes unnoticed but did stir a brief controversy when Barack Obama (b 1961; US president 2009-2017) used: “You can put lipstick on a pig. It's still a pig.” as part of his critique of the “change” theme in the campaign of John McCain (1936–2018), his Republican Party opponent in the 2008 presidential election.  The reason Mr Obama’s use attracted was that earlier, Sarah Palin (b 1964) had said during her acceptance speech as Mr McCain’s running mate: “You know the difference between a hockey mom and a pit bull?  Lipstick.”  It turned out to be the best line of their lackluster campaign.  Because of her well-publicized speech and the fact Ms Palin was the only one of the four candidates on that year’s ticket actually to wear lipstick (as far as is known), it was immediately picked up as a potentially misogynistic slur.  However, the outrage lasted barely one news cycle as the fact-checkers were activated to comb the records, revealing Mr McCain the previous year had used it when deriding the abortive healthcare proposal developed by the equally doomed crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) while installed as FLOTUS (First Lady of the United States).

Lindsay Lohan in applying red lipstick (left) and smoking a "stick" (right), from a photo-shoot by Terry Richardson (b 1965) for Love Magazine, Spring/Summer Edition, 2012.

Use turned out to be a long “across the aisle” thing. Thomas Harkin (b 1939; US senator (Democratic-Iowa) 1985-2015) applying it in 1989 to George HW Bush’s (George XLI, 1924-2018; US president 1989-1993) plan to send military aid to the El Salvador government and Ann Richards (1933–2006; governor (Democratic) of Texas 1991-1995) in 1992 added a flourish when she said of the administration’s call for the Democratic-controlled congress to move on a constitutional amendment to force the government to keep a balanced budget: “This is not another one of those deals where you put lipstick on a hog and call it a princess.”  The line received much attention and she added a new variation in 1990 when criticizing the administration for using warships to protect oil tankers in the Middle East (which she labeled a “hidden subsidy for foreign oil”): “You can put lipstick on a hog and call it Monique, but it is still a pig.”  At least in Texas, that may have achieved some resonance because in her failed 1994 gubernatorial race against George W Bush (George XLIII, b 1946; US president 2001-2009), her campaign used the slogan “Call it Monique” as a way of disparage her opponent’s proposals.  The use of “Monique” was apparently random; as far as is known there was no “Monique problem” in the White House of George XLI in the way there was a “Jennifer with a ‘J’ problem”. Commendably, Governor Richards did stick to the theme, unlike Mr Obama in 2008 who couldn’t resist a further metaphor in case his audience was too dim to understand the first, adding: “You can wrap an old fish in a piece of paper called ‘change’.  It's still going to stink.”  That was laboring the point by gilding the lily.

Sarah Palin and Barack Obama, 2008.  Sarah Palin was wasted in politics and was a natural for Fox News and such.

Helpfully, the industry has defined the math of "perfect lips" and even more helpfully (for imperfect women), a lip pencil can be used to apply lip liner to make one's shape tend towards the perfect, providing the definition lines within which lipstick can be applied.  When using a lip pencil, a pencil sharpener is an essential accessory.

Nars Velvet Matte Lip Pencil in Dragon Girl.

People have been expressing the idea in different ways for at least centuries.  In 1732 the English physician and lay-preacher Thomas Fuller (1654–1734) published Gnomologia: Adagies and Proverbs; wise sentences and witty saying, ancient and modern, foreign and British which included “A hog in armour is still but a hog.”  The English antiquary & lexicographer Francis Grose (circa 1725-1791) included an entry for “hog in armour” in his A Classical Dictionary of the Vulgar Tongue (1785) which he explained was “an awkward or mean looking man or woman, finely dressed.”  So, something like “mutton dressed as lamb”, a put-down rendered more cutting still by what used to be called the Fleet Street tabloids coining “mutton dressed as hogget”, a classic example of what used to be called bitchiness, a genuine red top speciality.  Charles Spurgeon (1834-1892) was an English Particular Baptist preacher (with all that implies) and although most of his prodigious writing was concerned with defending his sect against the encroachments of liberal & pragmatic theology and ritual, he did publish odd secular work including The Salt-Cellars (1887), a compendium of proverbs in which he noted: “A hog in a silk waistcoat is still a hog” meant “Circumstances do not alter a man’s nature, nor even his manners.”

Dior Addict Lip Gloss Glow Oil in 007 Raspberry.

But it was pigs & lipstick which became the most common form but apparently only after the mid 1980s although the incongruity of the juxtaposition of pigs and lipstick had appealed earlier appealed to some.  In 1926 the “colorful” journalist Charles Lummis (1859-1928) had a piece in the Los Angeles Times which included: “Most of us know as much of history as a pig does of lipsticks.” but the first known appearance of the modern phrase is thought to have been in the Washington Post in 1985, quoting a San Francisco radio host who suggested plans for renovating Candlestick Park (instead of building a new downtown stadium for the Giants “…would be like putting lipstick on a pig.”  After that it’s never gone away, an anti-abortionist in 1992 quoted as saying of legislative amendments of which he did not approve: “You don't want to put lipstick on a pig” and Rick Santorum (b 1958; US senator (Republican-Pennsylvania 1995-2007) added spelled it out, telling the chamber legislative reforms to government subsidies for southern peanut and sugar farmers were the lipstick while the pig was the subsidy programme itself.  In 1998, the often lachrymose Republican John Boehner (b 1949; Speaker of the US House of Representatives 2011-2015), apparently while dry-eyed, bemoaned what he called a “rudderless Republican congress”: "When there's no agenda and there's no real direction, what happens is you really can't have a message; you can put lipstick on a pig all day long, but it's still a pig.”

Lipstick, lip gloss, lip liner & lip balm

Lipstick is primarily for style, there to add color (and they are produced in just about every shade imaginable) but it also protects and to some extent hydrates the lips, indeed, some have additives for just this purpose.  The texture can be creamy, matte, satin, or glossy and lipsticks have included glitter and even a swelling agent for those who want a plumper-lipped look although it applied with some expertise, even an unadulterated lipstick can provide the visual effect of greater fullness. 

Lip Gloss can be used either as a stand-alone product or as a finisher over lipstick, somewhat analogous with a “clear coat” over paint, providing a “varnishing” effect.  What lip gloss does is add shine and often a hit of color to the lips.  As the name implies, the texture is glossy and although usually lightweight, the finish can be sticky, models often applying lip gloss sever times during a photo-shoot to ensure the luster is constant.  They’re mostly sheer or translucent, though some have shimmer or glitter added, thus they can produce a (sort-of) natural, shiny look or add visual depth to lipstick.

Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color in Uncensored.

Lip Liners (applied with a lip pencil) are a maintenance tool.  What a lip liner does is define the edge of the lips, providing a protective barrier which prevents feathering or bleeding of lip color (ie from a lip stick or lip gloss.  Almost always matte, lip liners are essentially pencils for the lips and their use requires the same firm consistency in application that an artist adopts when putting graphite to paper.  Specialists caution it does take practice to master the art and their golden rule is “less is more”: begin with several light applications until technique is honed and arcs can be described in one go.  Done well, a lip liner can be outline the lips, fill them in for longer-lasting color and to a remarkable extent, change the appearance of their shape.

Lip Balm is only incidentally a beauty aid; they’re used to moisturize, soothe, and protects lips from dryness or chapping so are used by those playing sport, sailing rock-climbing and such.  Most are creamy and waxy, designed to endure for several hours of outdoor use (and often include a sunscreen) although some intended for those in indoor, dry-air environments (such as air-conditioned offices) are lightweight and glossy; aimed at the female market these are often flavored (mandarin, cherry, strawberry etc).  The indoor variety typically are transparent or lightly tinted and while some can be used as a base under other products, not all lipsticks or lip glosses are suitable; it depends on the composition.

Cultural practices mean “lipstick” is associated mostly with shades of red although (depending on the manufacturer) just about any color is available including some which sparkle.  Goths and emos of course like black and purple but a few manufacturers do have white in their range but it doesn’t suit everyone or every occasion.  Apart from looking remarkably like one's recent application of zinc cream just prior to spending time in the summer sun, to use white lipstick requires more than the usual attention to the surrounding colors (outfit, hair, skin tone, eyeliner etc).  Paired with dyed gray hair, white-framed spectacles or the right clothing it can work but the most dramatic contrast is of course available to those with dark skin who should probably use white lipstick as a stand-alone highlight, however tempting may be the accessories.

The "Lipstick Mark": 1976 Lincoln Continental Mark IV, with Lipstick and White Luxury Group in Lipstick Red with White Normande grain vinyl roof in Landau style (left) and white on white (right).

The Ford Motor Company’s Lincoln Continental Mark IV (1971-1976) was a classic “land yacht”, a class of car which was a feature of the US motoring scene of the 1960s & 1970s; it was an exemplar of the “personal luxury car”, a subset of the breed.  Although an exercise in packaging of wonderous inefficiency which today seems remarkable, the Mark IV was a great success for the corporation and was highly profitable because it was built on the same platform as the Ford Thunderbird with which it shared both a mechanical specification and a substantial part of the structure with only some panels, interior fittings and additional bits & pieces distinguishing the two.  The pair was among the industry’s most profitable lines and in 1976, Lincoln released the first of its “designer” series Mark IV’s, “trim & appearance” packages which included touches from the associated designers (Bill Blass, Cartier, Givenchy & Pucci) and to ensure those watching knew just which design house’s bling a buyer had chosen, the C-Pillar “opera window” (a much-loved affectation of the age) was etched with the signature of the relevant designer.  More profitable even than the standard line, of the 56,110 Mark IVs produced in 1976, 12,906 were one or other of the designer editions.

Extract from 1975 Lincoln Continental Mark IV brochure.

As well as the “branded” designer edition cars, beginning in 1973, Lincoln made available its LGO (Luxury Group Option), trim package which offered a color-coordinated exterior, vinyl roof, and interior with the color mix changed each season.  The Lipstick and White Luxury Group first appeared on the Continental Mark IV option list for the 1975 range but in its first season, externally, the cars exclusively were white, the choice for the “White Normande grain” (code LW) vinyl roof between a full covering of the optional “Landau” style which spread only over the rear section; there was also an alternative vinyl called “Cayman” (designed to resemble the skin of the tropical American crocodilian which is similar to an alligator).  The red was limited to the interior, the accent stripes across the button-tufted white leather upholstery (code DN), the cut-pile carpets and other fittings such as the dashboard, steering wheel and highlights on the doors.  In 1975 the package listed at US$400 but it was an era of high inflation and by 1976 this had risen to US$477; in the same season Ford offered a similar “Lipstick Luxury Group” on the Thunderbird which was listed at US$337-546 depending on the configuration.  It’s the 1976 editions which are most memorable because of the choice of red paint and for maximum effect red vinyl side moldings could be added for those who thought the ensemble otherwise too subtle.  Just how many were built (an often quoted number is 1250) isn’t known but while most seem to have opted for white paint, it’s the red ones which are most associated with the option and the shade appears closest to Dior's lipstick #744 (Party Red). 

1976 Lincoln Continental Mark IV, Lipstick Edition.

So a 1976 Continental Mark IV with the Lipstick and White Luxury Group (known among the Lincoln cognoscenti as “The Lipstick Mark”) could be painted White (code 9D) with optional red pinstripes (code 3) or Lipstick Red (code 2U) with optional white pinstripes (code 2) and either could be paired with the red or white vinyl roof coverings.  In the brochure, like the side moldings, the custom pin stripes were “recommended”.  All that meant from the outside one’s Lipstick Mark could appear either as a typical “white on white” land yacht of the era or really make a lipstickesque statement in red & white or all red; it was a matter of what one wanted from life.  Such a splash did the Continental’s visual choices make in 1975 that for many buyers, the significant feature of four wheel disk brakes probably passed unnoticed and it's not known if Ford ever attempted (al la the Bill Blass, Cartier, Givenchy & Pucci associations) to partner with Dior or any other cosmetics house for the Lipstick edition.

1993 Rolls-Royce Corniche IV in "Ferrari Red" (“red, on red, on red”).

The Lipstick Marks must have made an impression but there was a least one person who would have found them understated because in 1991 Rolls-Royce issued a work-order (WO) for a Corniche IV Convertible (by the 1990s even Rolls-Royce no longer called such things DHCs (drophead coupé)) ordered by a customer in Switzerland who had specified a number of what the factory called “production deviations and special features”.  Stating the obvious, the theme clearly was “red” and the WO specified everything was to be finished in what was described as “Ferrari Red 9520120” and it certainly appears to emulate the Italian factory’s famous Rosso Corsa (racing red).  There may have been technical reasons why a timber like rosewood wasn’t used but the effect was achieved with the WO instruction: “Veneer to be birdseye maple to match Ferrari Red” although there must be something different about the leather used for steering wheels because the WO included the proviso: “Steering wheel to be in red hide dyed to match Ferrari Red if possible.  Otherwise St James Red”.

These days, high-end manufacturers all run “bespoke” divisions which exist to accommodate just about any billionaire’s whim within what physics and engineering permit but by the standards of the early 1990s, this “Ferrari red” Corniche was an exceptional build; the closest matches in the Dior lipstick color chart are #999 Velvet and #080 Red Smile (#754 Pandore being slightly more subdued).  The industry term used to describe the color scheme of convertibles is “paint, on upholstery, on roof”.  Between 1971-1995, the factory produced 6823 Corniches (including the equivalent Bentley model), of which 244 were the Corniche IV (1992-1995) and while not a few were “black, on black, on black” or “white, on white, on white” (the latter in the 1960s & 1970s also a favorite among Cadillac owners), this “red, on red, on red” one truly is unique, a genuine “one-of-one”.

In a promotion, the Tussy Lip Stick Company offered three 1967 Mustangs as prizes for contest winners, each finished in a shade of pink which matched the lip sticks Racy Pink, Shimmery Racy Pink Frosted & Defroster.  Defroster sounds particularly ominous but to set minds at rest, Tussy helpfully decoded the pink portfolio thus:

Racy Pink: "A pale pink".

Racy Pink Frosted: "Shimmers with pearl". 

Defroster: "Pours on melting beige lights when you wear it alone, or as a convertible top to another lip color".

The fate of the cars is unknown but nerds might note the three prizes were 1967 models while the model (as in the Mustang) in the advertisement is from the 1966 range.  That's because the advertising copy had to be made available before the embargo had been lifted on photographs of the 1967 range.  The men on Madison Avenue presumably dismissed the suggestion of what might now be thought "deceptive and misleading" content with the familiar "she'll never know".