Penthouse

Penthouse (pronounced pent-hous)

(1) An apartment or dwelling on the roof of a building, usually set back from the outer walls.

(2) Any specially designed apartment on an upper floor, especially the top floor, of a building.

(3) A structure on a roof for housing elevator machinery, a water tank etc.

(4) Any roof-like shelter or overhanging part.

(5) In real tennis, a corridor having a slanted roof and projecting from three walls of the court.

(6) As mechanical penthouse, a floor, usually directly under a flat-roof, used to house mechanical plant & equipment.

(7) A special-interest magazine, aimed at a mostly male audience and published in several editions by a variety of owners between 1965-2023.

1520–1530: Despite the appearance penthouse is not a portmanteau (pent + house) word.  Penthouse is an alteration (by folk etymology) of the Middle English pentis, pentiz & pendize (and other spellings), from the Old French apentiz & apentis (appendage, attached building), the construct being apent (past participle of apendre (to hang against)) + -iz (the French -is ) from the unattested Vulgar Latin –ātīcium (noun use of neuter of the unattested –ātīcius, the construct being the Latin -āt(us) (past participle suffix) + -īcius (the adjectival suffix)).  Old French picked up apentis from the Medieval Latin appendicium (from the Classical Latin appendo (to hang) & appendere (to hang from).  A less common alternative variant to describe a shed with a sloping roof projecting from a wall or the side of a building was pentice.  Penthouse is a noun & verb, penthousing is a verb and penthoused & penthouslike are adjective; the noun plural is penthouses.  The adjectives penthouseish & penthousesque are non-standard.

Penthouse magazine, December 1993.

First published in 1965, Penthouse magazine was one of many ventures (in many fields) which proved unwilling or unable to adapt to the changes wrought by the internet and the atomization of the delivery of content; its last print edition (after a few stuttering years) appeared in 2023 although there must remain some perception of value in the name because of the decades-long prominence of the title and it's not impossible there will be a revival, even if it's unlikely to re-appear in the glossy magazine format of old.  In Australia, for students of the print industry the comparison between the “men’s magazines” Penthouse and Playboy (first published in 1953, on-line since 2020 and a print “annual edition” appeared in 2025) was something like that between the “women’s magazines” Cosmopolitan (since 1965 in its current niche) and Cleo (1972-2016) in that the two pairings were superficially similar but different in emphasis.  Not too much should be made of that because although identifiably there were “Cosmo women” & “Cleo women” (presumably with some overlap at the margins), between Penthouse and Playboy there were probably more similarities than variations.  Structuralists explained the difference between the two genres: “men’s magazines” were bought by men so they could look at pictures of women not wearing clothes while “women’s magazines” were bought by women so they could look at pictures of women wearing clothes.

View from the penthouse in which Lindsay Lohan lived in 2014, W Residences, Manhattan, New York City.

When the lovely Ms Schiffer appeared on the cover of the December 1993 edition of Penthouse, the editors may not have been aware of the beast which was coming to consume them but it was in April 1993 CERN (in 1953 the Conseil Européen pour la Recherche Nucléaire (European Council for Nuclear Research) but the following year re-named Organisation européenne pour la recherche nucléaire (European Organization for Nuclear Research) with the acronym retained because it was both more mnemonic and pronounceable than OERN) released into the public domain details of technology which would allow the free development of applications using the www (world wide web) which ran atop the internet, making indexed content more easily accessible and distributable.  When in April 1993 the NCSA (National Center for Supercomputing Applications) released version 1.0 of its Mosaic web browser, it triggered a social and industrial revolution which (variously on TikTok, X (formerly known as Twitter), FoxNews and such) continues to unfold.  Mosaic wasn’t the first web browser but it was the first to gain a critical mass and the applications which superseded it claimed many victims including Penthouse magazine.

Iso, the Grifo and the Penthouse

1965 Iso Grifo Bizzarini A3/C, Le Mans, 1965.

One of the most admired of the trans-Atlantic hybrids of the post-war years (1945-1973) which combined elegant coachwork, (hopefully) high standards of craftsmanship and the effortless, low-cost power of large-displacement American V8 engines, the Iso Grifo was produced between 1965-1974 by the Italian manufacturer Iso Autoveicoli.  Styled by Bertone’s Giorgetto Giugiaro (b 1938) with engineering handled by the gifted Giotto Bizzarrini (1926-2023), the Grifo initially used a 327 cubic inch (5.3 litre) version of the small-block Chevrolet V8, coupled with the equally ubiquitous Borg-Warner (four & five speed) manual gearbox or robust General Motors (GM) Turbo-Hydramatic automatics.  Later, after some had been built with the big-block Chevrolet V8, GM began to insist on being paid up-front for hardware so Iso negotiated with the more accommodating Ford Motor Company (FoMoCo) and switched to 351 cubic inch (5.8 litre) versions of their 335 (Cleveland) engine.

1955 Iso Isetta.

Iso was already familiar with the mechanical configuration, production of their Rivolta coupe, equipped also with the Chevrolet 327, having begun in 1962.  The Rivolta, let alone the Grifo was quite a change of direction for Iso which until then had produced a variety of appliances, scooters & moto-cycles, it’s most famous product the Isetta, one of the generation of “bubble cars” which played such a part in putting Europeans back on (three or four) wheels during the re-construction of the early post-war years.  Surprisingly, despite the prominence of the Isetta name and the Italian association, barely a thousand were actually manufactured by Iso, the overwhelming majority produced in many countries by BMW and others to which a license was granted.  The bubble cars were a product of the economic circumstances of post-war Europe and the ones produced in England even used the single rear wheel which had been abandoned by Iso because of the inherent instability; UK taxation laws made three-wheelers significantly cheaper and only a motor-cycle license was required to drive one.  Powered by tiny two and four-stroke engines, their popularity waned as “real” cars such as the Fiat 500 (1955-1975) and later the BMC (British Motor Corporation) Mini (1959-2000) emerged; although costing little more than the bubble cars, they offered more space, performance and practicality.  By the early 1960s, the bubble cars were almost extinct but, as a tiny specialized niche, they never completely vanished and the Isetta is enjoying a twenty-first century revival as model urban transportation, including the option of (Greta Thunberg (b 2003) approved) electric propulsion.  Once dismissed as dated and even absurd, their bug-eyed look is now thought to have "retro-charm".

1968 Iso Rivolta.

The Rivolta was thus quite a jump up-market and, while the engine wasn't the bespoke thoroughbred found in a Ferrari or Aston-Martin, the rest of the specification justified the high price.  Unlike some of the British interpretations using American V8s, Iso insisted on modernity, the platform probably the best of the era with a body welded to a pressed-steel chassis, a combination which proved both light and stiff.  Just as importantly, given the high rate of corporate failure among those attracted to this potentially lucrative market, it was cost-effective to manufacture, reliable and easy to service.  Probably the feature which let it rank with the most accomplished of the era was the sophisticated de Dion rear suspension which, combined with four wheel disc brakes, lent it a rare competence (surprising some Maserati and Ferrari drivers, their cars with rear suspension designs dating from the horse & buggy era).  The de Dion design was not an independent arrangement but certainly behaved as if it was and, despite what Mercedes-Benz claimed of their beloved swing-axles, was superior to many of the independent setups on offer.  A noted benefit of the de Dion system is it ensures the rear wheels remain always parallel, quite an important feature in an axle which has to transmit to the road the high torque output of a big V8, a lesson Swiss constructor Peter Monteverdi (1934–1998) applied later in the decade when he went into production using even bigger engines.  Iso, with a solid base in accounting and production-line economics, ran an efficient and profitable operation not beset by the recurrent financial crises which afflicted so many and the elegant Rivolta was a success, remaining available until 1970.  Some eight hundred were sold.

1967 Iso Grifo Series One.

The Rivolta’s platform proved adaptable.  In 1965, Iso released the Grifo coupé which was more overtly oriented to outright performance and strictly a two-seater.  With lovely lines and a modified version of the Rivolta’s fine chassis, the Grifo was another product of the fertile imaginations of Giugiaro & Bizzarrini but, in something not untypical in Italian industry of the time, the relationship between the latter and Iso’s founder Renzo Rivolta (1908–1966) soon became strained and was sundered.  Bizzarrini would go on to do remarkable things and Iso’s engineers assumed complete control of the Grifo after the first few dozen had been completed.  Bizzarrini had pursued a twin-stream development, a competition version called the A3/C with a lower, lightweight aluminum body as well as the road-going A3/L and when he decamped, he took with him the A3/C, to be released also under his name while Iso devoted its attentions to the A3/L, again using engine-transmission combinations borrowed from the Chevrolet Corvette.

1964 Iso Grifo A3/L Spider prototype by Bertone.

The Grifo weighed a relatively svelte 1430 kg (3153 lbs) in what must have been a reasonably slippery shape because the reports at the time confirmed some 240 km/h (150 mph) was easily attained, an increase on that managed by the C2 Corvette (1962-1967 and which turned out to be not aerodynamically efficient as it looked) and, when configured with the taller gearing the factory offered, the factory claimed 260 km/h (162 mph), was possible.  A test in the UK in 1966 almost matched that with a verified 161 mph (259 km/h) recorded and two years later, the US publication Car & Driver 1968 tested a 327 Grifo but didn't to a top-speed run, instead estimating 157 mph (253 km/h) should be possible given enough road.  There were surprisingly few variations, fewer than two-dozen made with a targa-style removable roof panel and a single, achingly lovely roadster was displayed on Bertone's stand at the 1964 Geneva Motor Show; it remained a one-off although a couple of coupés privately have been converted.  What made the Bertone prototype special however was it was a companion to the original A3/L prototype coupé with which it shared a number of distinctive features including (1) a side exhaust rakishly snaking through the passenger side of the cowl and under the rocker panel trim with its an almost matte finish, (2) frontal styling with the then fashionable “twin-nostril” fascia and (3) angled vents in the rear fenders.  Although visually similar to the series production Grifos, almost every line on the pair of A3/L prototypes was in some subtle way different.

The one-off Iso Grifo Spider on Bertone's stand, 1964 Geneva Salon, 1964 (left) and as discovered in Rudi Klein's famous shed, Los Angeles, 2024 (right). 

Although well-known in the collector community for its large stocks of rusty and wrecked Porsches, Mercedes-Benz and other notable vehicles from the post-war years, the Californian “junkyard” belonging to Rudi Klein (1936-2001) attracted world-wide interest when details were published of the gems which had for decades been secreted in the site's large and secure shed.  Mr Klein was a German butcher who in the late 1950s emigrated to the US to work at his trade but quickly discovered a more enjoyable and lucrative living could be had dealing in damaged or wrecked European cars, sometimes selling the whole vehicles and sometimes the parts (“parting out” in junkyard parlance).  His Porsche Foreign Auto business had operated for some time before he received a C&D (cease & desist) letter from the German manufacturer’s US attorneys, the result being the name change in 1967 to Porche (sic) Foreign Auto.  Unlike many collectors, Mr Klein amassed his collection unobtrusively and, astonishingly to many, apparently with little interest in turning a profit on the rarest, despite some of them coming to be worth millions.  After Mr Klein died in 2001, his two sons preserved the collection untouched until, in October 2024,the auction house Sotheby’s began a series of rolling sales, one to go under the hammer the one-off Grifo spider.  At some point there was an accident which damaged the nose so a standard Grifo facia was installed and in this form Mr Klein ran it for a while as a road car before parking it in the shed among its illustrious companions.  Remarkably original except for the nose, it sold for US$1,875,000 and the expectation is it will be fully restored (including a fabricated replica of the original nose) before appearing on the show circuit.  In the decades to come, it will likely spend its time in collections with the occasional outings to auction houses.

1970 Iso Grifo Targa (left) Series Two and 1971 Iso Grifo Can-Am (454) Targa.  Only four Series II Can-Ams were built with the targa roof.

The bodywork was revised in 1970, subsequent cars listed as Series Two models.  The revisions included detail changes to the interior, improvements to the increasingly popular air-conditioning system and some alterations to the body structure, the hydraulics and electrical system, some necessitated by new regulatory requirements in Europe but required mostly in an attempt to remain compliant with the more onerous US legislation.  The most obvious change was to the nose, the headlamps now partially concealed by flaps which raised automatically when the lights were activated.  Presumably the smoother nose delivered improved aerodynamics but the factory made no specific claims, either about performance or the drag co-efficient (CD) number.

1972 Iso Lele & 1972 Iso Fidia.

In 1972, an unexpected change in the power-train was announced.  After almost a decade exclusively using Chevrolet engines, Iso issued a press release confirming that henceforth, the Series Two Grifo would be powered by Ford’s Boss 351 cubic inch (5.8 litre) 335 series (Cleveland) V8.  In the state of tune (close to that fellow Italian specialist De Tomaso were using in their mid-engined Pantera) chosen, the Ford engine was similar in size, weight to the small-block Chevrolet and delivered similar power and torque characteristics so the driving experience differed little although there were 22 high-performance Leles using a tuned 351, all with a ZF five-speed manual gearbox.  The other improvement in performance was presumably Iso’s balance sheet.  The switch had been made because internal policy changes at GM meant they were now insisting on being paid up-front for their product whereas Ford was still prepared to mail an invoice with a payment term.  The change extended to the other models in the range, the Lele coupé and Fidia saloon and while the Chevrolet/Ford split in the Lele was 125/157, the circumstances of the time meant that of the 192 Fidias made, only 35 were fitted with the 351.

1969 Iso Grifo 7 Litre (427).

One of the trends which made machines of the 1960s so memorable was a tendency never to do in moderation what could be done in excess.  In 1968, Iso announced the Grifo 7 Litre, built following the example of the US manufacturers who had with little more than a pencil and the back of an envelope worked out the economics of simple seven litre engines were more compelling than adding expensive components like overhead camshafts and fuel-injection to five litre engines; in the US, gas (petrol) was then relatively cheap and and assumed by most to be limitless.  Gas wasn’t as cheap in Italy or the rest of Europe but Iso’s target market for the Grifo was those who either could afford the running costs or (increasingly) paid their bills with OPM (other people’s money) so in those circles fuel consumption wasn’t something often considered or much discussed.  The new version used a 427 cubic inch (7.0 litre) version of the big-block Chevrolet V8, bigger and heavier than the 327 so the driving characteristics of the nose-heavy machine were changed but contemporary reports praised the competence of the chassis, the de Dion rear-end notably superior in behavior compared with the Corvette’s independent rear suspension although some did note it took skill (which meant often using some restraint) effectively to use the prodigious power.  Tellingly, the most receptive market for the Grifos, small and big-block, was the  FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) with its network of highways without the tiresome speed limits elsewhere imposed and (even in Italy), often enforced.  The Autobahn really was the Grifo's native environment.

1971 Iso Grifo Can Am (454).

Faster it certainly was although the factory’s claim of a top speed of 186 mph (a convenient 300 km/h) did seem optimistic to anyone with a slide-rule and there appears not to be any record of anyone verifying the number although one published test did claim to have seen well over 255 km/h (150 mph) with the Grifo still "strongly accelerating" before “running out of road”.  It had by then become a genuine problem.  Gone were the happy times when testers still did their work on public roads; increased traffic volumes by the late 1960s meant the often deserted stretches of highway (in 1956 an English journalist had taken a Mercedes-Benz 300SLR Coupé to 183 mph (294 km/h) on the autobahn) were now rare but whatever the terminal velocity, nobody seemed to suggest the 7 litre Grifo lacked power.  In 1970, after Iso’s stock of the by-then out-of-production triple carburetor 427 were exhausted, the big-block car was re-named Can-Am and equipped instead with a 454 cubic inch (7.5 litre) version, the name an allusion to the unlimited displacement Group 7 sports car racing series run in North America in which the big-block Chevrolets were long the dominant engine.

Despite the increased displacement, power actually dropped a little because the 454 was detuned a little to meet the then still modest anti-emission regulations.  Officially, the 454 was rated at 395 HP (gross horsepower) but the numbers in that era were often at best indicative: The Boss 429 Mustang was said to produce 375 HP whereas the 500 cubic inch (8.2 litre) V8 in the FWD! (front-wheel-drive) Cadillac Eldorado was rated at 400; a comparison of their performance belies the numbers and the difference is not all accounted for by the Eldorado's weight and power-sapping accessories.  As early as the the mid-1960s Detroit had begun understating the output of many of their high-performance engines and as politicians and insurance companies (for their own reasons) became interested, the trend continued.    

1971 Iso Grifo Can Am (454).

Unlike the 427 which breathed through three two barrel carburetors, the 454 was equipped with less intricate induction, a single four barrel and while with output (officially) dropping from 435 to 395 HP, performance was s little blunted although it's probable few owners often went fast enough to tell the difference.  What didn’t change between the 7 Litre and the Can Am was its most distinctive feature, the modification to the hood (bonnet) made to ensure the additional height of the 427's induction system could be accommodated.  The raised central section, the factory dubbed "the penthouse".

Penthouse on 1969 Iso Grifo 7 Litre (427).

Not everyone admired the stark simplicity, supposing, not unreasonably, Giugiaro might have done something more in sympathy with its surroundings.  Critics more stern would have preferred a curvaceous scoop, blister or bulge and thought the penthouse amateurish, an angular discordance bolted unhappily atop Giugiaro’s flowing lines  but for those brought up in the tradition of brutalist functionalism, it seemed an admirable tribute to what lay beneath.  The days of the big-block Grifo were however numbered.  In 1972, with Chevrolet no longer willing to extent credit and Ford’s big-block (429 & 460) engines re-tuned as low-emission (for the time) units suitable for pickup trucks and luxury cars, the Can-Am was retired.  So the small-block 351 Grifo became the sole model in the range but it too fell victim to changing times, production lasting not long beyond the first oil shock (triggered by the OAPEC (Organization of Arab Petroleum Exporting Countries) on 17 October 1973 imposing an embargo on crude oil exports to certain countries) which made gas suddenly not only much more expensive but sometimes also scarce and the whole ecosystem of the thirsty trans-Atlantic hybrids became threatened; in little more than a year, Iso was one of the many dinosaurs driven extinct.  Decades later, the survivors of the 414 sold are highly desirable; fine examples of the small-block Grifos attract over US$500,000, the few dozen penthouse have sold for close to a million and the rare early A3/Cs for even more.

From the lost, tactile days of buttons and toggle switches: 1966 Iso Grifo, one of 31 built in RHD (right hand drive).

Not fans of brutalist functionalism were the Lancia-loving types at Road & Track (R&T) magazine in the US.  Late in 1974, R&T published their 1975 buyer’s guide for imported and domestically-built smaller cars (R&T neither approving of nor understanding why anyone would wish to buy a big American car) and surprisingly, there were reviews of the Grifo, Lele and Fidia although the last of these sold in the US some two years earlier had been titled as 1973 models, the company having never sought to certification to continue sales although, given nothing had been done to modify them to meet the new safety regulations, that would likely have been pointless unless the strategy was to seek a "low volume" exemption, something improbable by 1975.

A tale of two penthouses: Paradoxically, as installed in the Grifo the induction system of the big-block Chevrolet V8 sat a little lower than that of the small-block Ford (a not unusual anomaly in the small-block vs big-block world) so the Ford-engined Grifos (right) used a taller penthouse than those fitted with the Chevrolet unit.     

The distributors had however indicated to the press all three would return to the US market in 1975, supplying publicity photographs which included a Series II "penthouse" Grifo.  A further complication was that during 1974, Ford had discontinued in the US production of the high-performance 351 (the "Cleveland" 335 series which was exiled to Australia) V8 so it wasn't clear what power-train would have been used.  Others had the same problem, De Tomaso (which withdrew from the US market in 1974) switching to use tuned versions of the Australian-built 351s but for Iso, the whole issue became irrelevant as the factory was closed late in 1974.  R&T's last thoughts on the penthouse appeared in the buyer's guide: "However, the clean lines of the original Grifo have been spoiled by that terrible looking outgrowth on the hood used for air cleaner clearance.  For US$28,500 (around US$155,000 in 2025 US$ although direct translation of value is difficult to calculate because of the influence of exchange rates and other variables), a better solution to this problem should have been found."

Decalcomania

Decalcomania (pronounced dih-kal-kuh-mey-nee-uh or dih-kal-kuh-meyn-yuh)

(1) The process of transferring designs from specially prepared paper to cardboard, paper, wood, metal, china, glass etc.

(2) A design so transferred (always rare).

1864: From the French décalcomanie, the construct being décalc- (representing décalquer (to trace, transfer (a design)) the construct being dé- (in the sense of “off”) + calquer (to press) + the interfix “-o-” + -manie (–mania).  Decalcomania is a noun; the noun plural is decalcomanias (the plural in French was decalcomania).  Disappointingly, the noun decalcomaniac is non-standard.

The French prefix dé- partly was inherited from the Middle French des-, from the Old French des-, from a conflation of Latin dis- (apart) (ultimately from the primitive Indo-European dwís).  In English, the de- prefix was from the Latin dē-, from the preposition dē (of, from (the Old English æf- was a similar prefix)).  It imparted the sense of (1) reversal, undoing, removing, (2) intensification and (3) derived from; of off.  In French the dé- prefix was used to make antonyms (as un- & dis- function in English) and was partially inherited from the Old and Middle French des-, from the Latin dis- (part), the ultimate source being the primitive Indo-European dwís and partially borrowed from Latin dē-.  In English de- became a most active word-forming element, used with many verbs in some way gained French or Latin.  The frequent use in Latin as “down, down from, from, off; down to the bottom & totally (hence “completely” (intensive or completive)) came to be reflected in many English words.  As a Latin prefix it was used also to “undo” or “reverse” a verb's action; it thus came to be used as a pure privative (ie “not, do the opposite of, undo”) and that remains the predominant function as a living prefix in English such as defrost (1895 and a symbol of the new age of consumer-level refrigeration), defuse (1943 and thus obviously something encouraged by the sudden increase in live bombs in civilian areas which need the fuses to be removed to render them safe) and de-escalate (1964, one of the first linguistic contributions of the political spin related to the war in Vietnam).  In many cases, there is no substantive difference between using de- or dis- as a prefix and the choice can be simply one of stylistic preference.  Calquer (to press) was from the Italian calcare, from the Latin calcāre (to tread on; to press (that sense derived from calx (heel)).

The suffix –mania was from the Latin mania, from the Ancient Greek μανία (mania) (madness).  In modern use in psychiatry it is used to describe a state of abnormally elevated or irritable mood, arousal, and/or energy levels and as a suffix appended as required.  In general use, under the influence of the historic meaning (violent derangement of mind; madness; insanity), it’s applied to describe any “excessive or unreasonable desire; a passion or fanaticism” which can us used even of unthreatening behaviors such as “a mania for flower arranging, crochet etc”.  As a suffix, it’s often appended with the interfix -o- make pronunciation more natural.  The use of the suffix “-mania” in “decalcomania” may appear a curious use of an element in a word describing a process in graphical or decorative art given usually it’s appended to reference a kind of obsession or madness (kleptomania, bibliomania, megalomania etc) but here it’s used in a more abstract way.  The “-manie” in the French décalcomanie was used to suggest a fad or craze (the latter in the sense of something suddenly widely popular) and was not related to the way “mania” is used by mental health clinicians.  So, it was metaphorical rather than medical rather as “Tulipmania” came to be used of the seventeenth century economic bubble in the Netherlands which was centred on the supply of and demand for tulip bulbs.

TeePublic’s Lindsay Lohan decals (page one).

The noun decal (pronounced dee-kal or dih-kal) was in use by at least 1910 as a clipping of decalcomania, a process which came into vogue in France as early as the 1840s before crossing the channel, England taking up the trend in the early 1860s.  As a noun it referred to (1) the prepared paper (or other medium) bearing a image, text, design etc for transfer to another surface (wood, metal, glass, etc) or (2) the picture or design itself.  The verb (“to decal” and also as decaled or decaling) described the process of applying or transferring the image (or whatever) from the medium by decalcomania.  The noun plural is decals.  In the US, the word came to be used of adhesive stickers which could be promotional or decorative and this use is now common throughout the English speaking world.  The special use (by analogy) in computer graphics describes a texture overlaid atop another to provide additional detailing.

Variants of the transfer technique which came to be called decalcomania would for centuries have been used by artists before it became popularized in the mid-eighteenth century.  The method was simply to spread ink or paint onto a surface and, before the substances dried, it was covered with material such as such as paper, glass, or metallic foil, which, when removed, transferred the pattern which could be left in that form or embellished.  Originally the designs were deliberate but the innovation of the Surrealists was to create imagery by chance rather than conscious control of the materials.  The artistic merits of that approach can be discussed but young children have long taken to it like ducks to water, splashing colors on one side of a piece of paper and then folding it in half so, once pressed together, the shape is “mirrored”, creating what is called a “butterfly print”, something like the cards used in the Rorschach tests.

Although an ancient practice, it is French engraver Simon François Ravenet (1706–circa 1774) who is crediting with give the technique its name because he called it décalquer (from the French papier de calque (tracing paper) and this coincided with painters in Europe experimenting with ink blots to add “accidental” forms of expression into their work.  Ravenet spent years working in England (where usually he was styled Simon Francis Ravenet) and was influential in the mid century revival of engraving although it was in ceramics decalcomania first became popular although the word didn’t come into wide use until adopted by the Spanish-born French surrealist Óscar Domínguez (1906–1957).  It was perhaps the German Dadaist and Surrealist Max Ernst (1891–1976) who more than most exemplified the possibilities offered decalcomania and it was US philosopher turned artist Robert Motherwell (1915–1991) who said of him: “Like every consequential modern painter, Max Ernst has enforced his own madness on the world.”  Motherwell was of the New York School (which also included the Russian-born Mark Rothko (1903–1970), drip painter Jackson Pollock (1912-1956) and the Dutch-American Willem de Kooning (1904–1997)) so he was no stranger to the observation of madness.  Condemned by the Nazis variously as an abstractionist, modernist, Dadaist and Surrealist, Ernst fled to Paris and after the outbreak of World War II (1939-1945) he was one of a number of artistic and political figures who enjoyed the distinction of being imprisoned by both the French and the Gestapo; it was with the help of US art patron and collector Peggy Guggenheim (1898–1979) he in 1941 escaped Vichy France and fled to the US.

That “help” involved their marriage, hurriedly arranged shortly after the pair landed in New York but although in the technical sense a “marriage of convenience”, she does seem genuinely to have been fond of Ernst and some romantic element wasn’t entirely absent from their relationship although it’s acknowledged it was a “troubled” marriage. A divorce was granted in 1946 but artistically, she remained faithful, his work displayed prominently in her New York gallery (Art of This Century (1942–1947)), then the city’s most significant centre of the avant-garde.  Through this exposure, although he never quite became integrated into the (surprisingly insular) circle of abstract expressionists, Ernst not only became acquainted with the new wave of American artists but contributed also to making European modernism familiar to Americans at a time when the tastes of collectors (and many critics) remained conservative.  He was an important element in her broader mission to preserve and promote avant-garde art despite the disruption of war.  So, the relationship was part patronage and part curatorial judgment and historians haven’t dwelt too much on the extent it was part love; even after their divorce, Guggenheim continued to collect pieces by Ernst and they remain in her famous “Venice Collection” at the Palazzo Venier dei Leoni.  As a wife she would have had opinions of her husband but as a critic she also classified and never said of Ernst as she said of Pollock: “...the greatest painter since Picasso.”

Untitled (1935), Decalcomania (ink transfer) on paper by André Breton.

For Ernst, the significance of decalcomania was not its utility as a tool of production (as it would appeal to graphic artists and decal-makers) but as something which would result in a randomness to excite his imagination.  What he did was use the oil paint as it ended up on canvas after being “pressed” as merely the starting point, onto which he built elements of realism, suggesting often mythical creatures in strange, unknown places but that was just one fork of decalcomania, Georges Hugnet (1906–1974) rendering satirical images from what he found while André Breton (1896–1966 and a “multi-media” figure decades before term emerged) used the technique to hone surrealism, truly decalcomania’s native environment.

Decalcomania in psychiatry and art: Three of the ink-blot cards (top row) included by Swiss psychiatrist Hermann Rorschach (1885-1922) in his Rorschach Test (1927), a projective psychological tool in which subjects' perceptions of inkblots are recorded and then analyzed with psychological interpretation or historical statistical comparison (and now, also AI (artificial intelligence)) and three images from the Pornographic Drawing series by Cornelia Parker (bottom row).

Nor has decalcomania been abandoned by artists, English installation specialist Cornelia Parker (b 1956) producing drawings which overlaid contemporary materials onto surfaces created with the decalcomania process, the best known of which was the series Pornographic Drawing (1996) in which an inky substance extracted from pornographic film material was applied to paper, folded in half and opened again to reveal the sexualised imagery which emerged through the intervention of chance.  Although it’s speculative, had Ms Parker’s work been available and explained to the Nazi defendants at the first Nuremberg Trial (1945-1946) when they were considering the Rorschach Test cards, their responses would likely have been different.  Rudolf Hess (1894–1987; Nazi Deputy Führer 1933-1941) would have been disgusted and become taciturn while Julius Streicher (1885–1946; Nazi Gauleiter of Franconia 1929-1940) would have been stimulated to the point of excitement.

Europe after the Rain II, 1940-1942 (Circa 1941), oil on canvas by Max Ernst.

Regarded as his masterpiece, Europe after the Rain II (often sub-titled “An Abstract, Apocalyptic Landscape”) was intended to evoke feelings of despair, exhaustion, desolation and a fear of the implications of the destructive power of modern, mechanized warfare.  It was a companion work to an earlier to the earlier Europe after the Rain I, (1933), sculpted from plaster and oil on plywood in which Ernst built on a decalcomania base to render an imaginary relief map of Europe.  It was in 1933 Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) gained power in Germany.

Europe after the Rain I, (1933), oil & plaster on plywood by Max Ernst.

Even the physical base of Europe After the Rain I was a piece of surrealist symbolism, the plywood taken from the stage sets used for the film L'Âge d'or (1930) (The Age of Gold or the Golden Age depending on the translator's interpretation).  Directed by Spaniard Luis Buñuel (1900-1983), L'Âge d'or was a film focused on the sexual mores of bourgeois society and a critique of the hypocrisies and contradictions of the Roman Catholic Church's clerical establishment.  While one of France's first "sound films", it was, as was typical during what was a transitional era, told mostly with the use of title cards, the full-screen explanatory texts which appeared between scenes.

Snow Flowers (1929) oil on canvas by means of frottage & grattage by Max Ernst.

Technically, Ernst was an innovator in Decalcomania, in 1925 using the technique of frottage (laying a sheet of paper over a textured surface and rubbing it with charcoal or graphite).  The appeal of this was it imparted the quality of three dimensionality and Ernst liked textured surfaces as passages in a larger composition.  He also employed grattage (frottage’s sister technique) in which an object is placed under a piece of paper, which is then covered with a thin layer of pigment and once the pigment is scraped off, what is revealed is a colorful imprint of the object and its texture.

1969 Chrysler (Australia) VF Valiant Pacer 225 (left), 1980 Porsche 924 Turbo (centre) and cloisonné Scuderia Ferrari fender shield on 1996 Ferrari F355 Spider (right).

There was a time when decals on cars were, by some, looked down upon because they were obviously cheaper than badges made of metal.  That attitude changed for a number of reasons including their use on sexy, high-performance cars, the increasing use of decals on race cars after advertising became universally permitted after 1968 and the advent of plastic badges which, being cheaper to produce and affix, soon supplanted metal on all but the most expensive vehicles.  By the mid 1970s, even companies such as Porsche routinely applied decals and the Scuderia Ferrari fender shield, used originally on the cars run by the factory racing team, became a popular after-market accessory and within the Ferrari community, there was a clear hierarchy of respectability between thin, “stuck on” printed decals and the more substantial cloisonné items.

A video clip explaining why a Scuderia Ferrari fender shield costs US$14,000 if it's painted in the factory.

However, many of the cloisonné shields were non-authentic (ie not a factory part number), even the most expensive selling for less than US$1000 and there was no obvious way to advertise one had a genuine “made in Maranello” item.  Ferrari’s solution was to offer as a factory option a form of decalcomania, hand-painted by an artisan in a process said to take about eight hours.  To reassure its consumers (keen students of what the evil Montgomery Burns (of The Simpsons TV cartoon series) calls “price taggery”), the option is advertised (depending on the market) at around US$14,000.

Novecento

Novecento (pronounced no-vee-chen-toh)

(1) In Italian, nine hundred (900).

(2) In Italian the “twentieth century (1900s)”, the term used in the modern way to define the century as 1900-1999 rather than the strictly correct 1901-2000.

(3) As Novecento Italiano (literally the “Italian 1900s”), the Italian artistic movement founded in Milan in 1922 with the aim of representing the fascism of Benito Mussolini (1883-1945; Duce (leader) & prime-minister of Italy 1922-1943) in artistic form.

An Italian word which translates literally as nine-hundred (900), the construct being nove (nine) +‎ cento (hundred).  Nove was from the Latin novem, from noven (contaminated by decem, the original form preserved in nōnus), from the Proto-Italic nowem, from the primitive Indo-European hnéwn̥, the cognates including the Sanskrit नवन् (navan), the Ancient Greek ἐννέα (ennéa), the Gothic niun and the Old English nigon (which became the English nine).  Cento was from the Latin centum, from the Proto-Italic kentom, from the primitive Indo-European ḱm̥tóm, the formal cognates including the Sanskrit शत (śata), the Old Church Slavonic съто (sŭto) and the Old English hund (from which English, with an appended suffix, gained “hundred”. In Italian, the adjective novecentistico (feminine novecentistica, masculine plural novecentistici, feminine plural novecentistiche) is used generally of “twentieth century art” while “Novecento Italiano” was specifically of the movement (1922-1943) associated with Italian fascism.  However, “novecentistico” is sometimes used casually in the sense of “modern art”.  Novecento is a noun and novecentesco & novecentistico are adjectives.

Mussolini, Italian fascism and the Novecento Italiano 

In Italy and beyond, the curious coming to power in 1922 of Benito Mussolini (an event less dramatic than the Duce’s subsequent “March on Rome” propaganda would suggest) triggered many events and Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) always acknowleded the debt the Nazi state owed because "Mussolini was the one who showed us it could be done").  One of the more enduring Italian footnotes of the epoch was the Novecento Italiano, opportunistically announced as having been “formed” in Milan in 1922 (although some “members” at the time appear not to have been aware they’d "joined".  What attracted the movement’s founders was the what Mussolini called “la visione fascista” (“the Fascist vision” and sometimes translated as “the Fascist platform” (la piattaforma fascista)) although, as the years went by, most seemed to conclude Mussolini dealt more in concepts than plans (even the so-called "corporate state" was never really "corporatized").  The Duce had expressed his disgust at the decadence of the modern Italian people, believing they had been seduced by French ways into “elevating cooking to the status of high art”, declaring he would never allow Italy to descend to the level of France, a country ruined by “alcohol, syphilis and journalism”.  His vision extended also to reviving national vigour with “the beneficial hygiene of war”, something which worked only until his army was confronted by forces with more firepower than the brave but out-gunned (and out-gassed) Abyssinian (Ethiopian) tribesman.  Mussolini was harking back to the glories of the Roman Empire which has once stretched from “Hadrian’s Wall to the first cataract of the Nile, from Parthia to the Pillars of Hercules” and while so much of fascism was fake and bluster, the Duce genuinely was intoxicated at the notion he might be a “new Roman Emperor”.

Paesaggio urbano (Urban Landscape, circa 1924), oil on paper mounted on board by Mario Sironi.  Despite his latter day reputation, not all Sironi's representations of streets and buildings were gloomy, cold scenes but the ones now most popular seem to be; they must suit the twenty-first century zeitgeist.  Sironi was a devoted and leading Futurist and traces of that really never left his works; his most compelling technique was to exclude the human element from his urban scenes or deliberately have the figures dwarfed by the built environment.  The supremacy of the state over the individual was a core component of fascism and although as a motif it isn't apparent in all of the Novecento Italiano's output, it's a recurrent theme in Sironi's works. 

It was a vision which appealed to a certain sort of artist, one with a mind full of the grandeur of Italy's classical artistic heritage and the possibilities offered by science and the techniques of modernity, something seen as an authentic continuation of the works of Antiquity and the Renaissance whereas other threads in modern art, like the Futurism which had come to dominate avant-garde Italian art, were derided as “the work of skilled draftsmen”.  Futurism had also been disruptive and Italy had suffered more from the effects of World War I (1914-1918) that its status as a nominal victor might have been expected and like Mussolini, one of the Novecento Italiano’s key themes was a “return to order”, presumably the cultural analogue of “making the trains run on time”.  Again reflecting the post-Renaissance “construction” of a certain “idea” of the perfection of things in the ancient world, the movement sought a “return” to the Classical values of harmony, clarity, and stability.  They were pursuing a myth which remains to some persuasive, even today.

Lindsay Lohan as the Novecento Italiano might have depicted her: Lindsay (2019) by Sam McKinniss (b 1985), from a reference photograph taken 22 July 2012, leaving the Chateau Marmont, West Hollywood, Los Angeles.

The most obvious influence on the movement was a return to the imagery associated with Antiquity (albeit with many of the exemplars from later artists), with mythological or historical subjects, emphasizing form and balance, a deliberate rejection of the abstraction and dynamism of Cubism, Vorticism or Futurism.  Instead, a figurative and realist prevailed, an attempt deliberately to place the movement as the inheritor of Italy’s artistic heritage.  The movement was founded by a number of prominent figures but remains most associated with art collector, critic & journalist Margherita Sarfatti (1880–1961).  That focus is probably unfair to others but signora Sarfatti also wrote advertising copy for the Partito Nazionale Fascista (the PNF, the National Fascist Party) and perhaps more significantly, was also Mussolini’s mistress, a form of administrative horizontal integration not unfamiliar to the Duce.  Prominent members of the movement included Mario Sironi (1885-1961), known for his monumental and often sombre depictions of urban landscapes and political figures, Achille Funi (1890-1972) who focused on classical subjects with modern interpretations and Felice Casorati (1883-1963), in many ways the most interesting of the movement because few were more accomplished in the technique of fusing elements of modernism with a sharp focus on form and structure; the (not always complimentary) phrase “technical ecstasy” might have been invented to critique his output.  The most comprehensive collection of the movement’s works is displayed in Rome’s La Galleria Nazionale d’Arte Moderna e Contemporanea (National Gallery of Modern and Contemporary Art).

Donna al caffè (Woman in the Café, 1931), oil on canvas by Antonio Donghi (1897-1963). The subject matter (a lone woman at a café table) was familiar in European art but the artists of the Novecento Italiano anticipated the later technique of "photographic clarity", achieved with the air of stillness, reminiscent of the precision with which Renaissance portraits were staged though without their sumptuous detailing.  As well as the movement's focus on clarity, order, and balance, there was a new interest in depicting "ordinary" urban citizens in scenes of a detached, almost serene realism.  In the work of the Novecento Italiano, woman tended to be represented as what the fascist state would have liked their citizens to be.

The comparisons with “Nazi art” are sometimes made but because art was a topic of little interest to Mussolini (who preferred the Autostrada (the world’s first motorways (freeways)), tanks and battleships, never in Italy as there anything so so dictatorial and the funding was spread to ensure the widest support for the regime.  That was a contrast with Hitler who to his dying day never ceased to think of himself as “an artist” and assumed the role of the Third Reich’s chief critic and censor, meaning there was a recognizably political theme to the art of the period.  Interestingly, while artists in the Reich increasingly “worked towards the Führer” and dutifully churned out what they knew would be “regime approved”, more than one memoir from his contemporaries recorded how little interest he took in them, responding with delight only to stuff like landscapes or portraiture he thought works of genuine beauty.  Really, there were probably fewer than a couple of dozen “Nazi” paintings or sculptures; it was just that hundreds of artists produced them thousands of times.

Dafne (1934), oil on plywood by Felice Casorati.  Casorati’s work often featured mythological subjects but, unlike many, he surrounded them with simplified forms, drawing attention to his sense of focus, precise structure and clarity.  Here, Daphne (in Greek mythology transformed into a laurel, the tree sacred to Apollo), is rendered in a figurative, geometric style with flat, muted colors, the work, while obviously modernist, owing a debt to classical traditions, Mannerism and hinting even at the Italian Primitives.

So the movement was neither monolithic nor “political” in the way things were done in the Third Reich and certainly nothing like the even more severe regime which prevailed in comrade Stalin’s (1878-1953; Soviet leader 1924-1953) Soviet Union but it was supported to some extent by the Fascist state and while that association proved helpful, even before the tide of World War II (1939-1945) turned against Italy, as early as the mid-1930s the historic moment of Novecento Italiano had already passed as the world responded to the latest “shock of the new”, the language of surrealism and other adventures in abstraction capturing the imagination.  When in 1943 Italian Fascism “burst like a bubble” and Mussolini was removed from power, the movement was dissolved.  However, artistically, the legacy was real in that it did foster a dialogue between modernism and tradition in European art and ensured the Italian state during the inter-war years became involved in the commissioning of monumental and representational public art, beginning a tradition which continues to this day.