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Tuesday, February 17, 2026

Nipple

Nipple (pronounced nip-uhl)

(1) In anatomy, the small, conical projection near the center of the areola of each mammary gland (breast); also called mamilla, papilla or teat.  In females, the nipple contains the outlets of the milk ducts.

(2) Something resembling (often in scaled-up form) a female’s nipple, as the mouthpiece of a nursing bottle or pacifier (in some places an informal word for a pacifier).

(3) Any device resembling a nipple in shape or function.

(4) A mechanical device through which liquids or gases can be passed in a regulated manner; as grease nipple a small drilled bush, usually screwed into a bearing (or other component needing periodic replenishment of a greasing agent) through which grease is introduced.

(5) In plumbing & gas-fitting, a short piece of pipe with threads on each end, used for joining valves.

(6) Any small physical protrusion on an automotive or machine part or any other part that fits into a groove on another part (now rare).

(7) In computer (hardware) slang, the pointing device in the centre of the keyboard of certain laptops, partially fulfilling the functionality of a mouse, trackball or track-pad (although some (male) users insist it is called “the clit”).

(8) In pre-modern ballistics, a perforated segment that fits into part of the breech of a muzzle-loading gun, on which the percussion cap is fixed.

(9) In the design of bicycles, an internally threaded piece which holds a bicycle spoke in place on the rim.

(10) To fit (a baby's bottle etc) with a nipple (archaic).

(11) To give one's nipple to (a baby) to allow breastfeeding (archaic).

1520–1530: From the Middle English nipple, from the earlier neble, nibble, nible & nepil (all of which may be derived from nib & neb (tip; point).  The Old English nypel (elephant’s trunk) was formed analogously as “a protuberance from one's neb”.  The late twelfth century pap & pappe (nipple of a woman's breast) was first attested in Northern and Midlands writing, probably from a Scandinavian source (there’s no record in the Old Norse but there was the dialectal Swedish pappe), from the primitive Indo-European imitative root pap- (to swell), the source also of the Latin papilla (nipple) which may have influenced the English papula (a swelling, pimple) and the Lithuanian papas (nipple).  The spellings neple, nypil, nyppell, neapel, neaple, neble and all obsolete.  Nipple is a noun & verb, nippling is a verb and nippleless & nippled are adjectives; the noun plural is nipples.

One extinct verb which, perhaps surprisingly, wasn’t revived even after it became apparent trends of use on the internet suggested it might be helpful, was expapillate (bare the breasts to the nipples), identified by the outstandingly good Online Etymology Dictionary as an entry in an early English "dictionary", published in eleven editions between 1623 and the 1650s.  The book was neither a prescriptive or descriptive work encompassing the whole language but was described as “An Interpreter of Hard English Words”, an approach others later took including Wilfred Funk (1883–1965) in his Word Origins and Their Romantic Stories (1950), the idea being to focus on the less known or more obscure.  The construct of expapillate was ex- + papillate.  The ex- prefix was from the Middle English, from words borrowed from the Middle French, from the Latin ex (out of, from), from the primitive Indo-European eǵ- & eǵs- (out).  It was cognate with the Ancient Greek ξ (ex) (out of, from), the Transalpine Gaulish ex- (out), the Old Irish ess- (out), the Old Church Slavonic изъ (izŭ) (out) & the Russian из (iz) (from, out of).  The “x” in “ex-“, sometimes is elided before certain constants, reduced to e- (eg ejaculate).  The Latin papillate was the vocative masculine singular of papillātus (having nipples or buds; shaped like a nipple or bud) and was used in English as a transitive verb (to cover with papillae) and intransitive verb (to take the form of a papilla, or of papillae).

Volkswagen Type 2 “splitties”: Early “flasher-free” version (1950-1960) which used semaphore signals (trafficators) (left), one from the 1955-1963 with “bullets” or “nipples” (centre) and a late-build one with “waffles” or “fisheyes”.   

The Volkswagen Type 2 (sometimes referred to generically as “Microbus” or “Kombi” although those were specific variants) played a role in post-war culture on both sides of the Atlantic and the most desirable of the classic, early “split screen” (1950–1967 (and built in Brazil 1953–1975)) models such as the 21 & 23 window “Sambas” have become a cult and in the bubble market which inflated in the immediate post-pandemic period, some restored examples sold at auction for over US$200,000.    The VW originality police are no less exacting than those who examine Ferraris, Jaguars or Corvettes and, clipboards in hand, will mark-down a vehicle presented for judging if a 1957 Kombi is presented with clamps from a 1959 Microbus having been used.  The details on the early Type 2s also have their own vocabulary one example being the front turn-indicators.  Except for some built for export (with small amber bulbs fitted within the headlight buckets), the early Type 2s did not have flashing indicators, relying on mechanical semaphore signals (better known as “trafficators”); these were phased out between 1955-1960.  That they remained in use until then was not unique to Volkswagen, in England, Rolls-Royce used them until 1959 and BMC (British Motor Corporation) fitted their last to the Morris Minor (1948-1971) in 1971 and interesting contrast with the East German Trabant (better remembered as the “Trabi” or “Trabbi”) that had amber units from its introduction.  The small, protruding, conical indicators first appeared in 1955 and are usually called “bullets” although, inevitably, the nickname “nipples” soon circulated.  The larger, flatter indicators were used from 1963 until production of the “split screen” Type 2s ended in 1967; they’re known as “waffles” or “fisheyes”.

In 1974, The British Medical Journal (BMJ) used the term "guitar nipple" to describe "the irritation to the breast that can occur from the pressure of the guitar against the body."  That was indicative of the trend in the English-speaking world for newly-identified (and sometimes novel) conditions to be constructed with English elements, rather than the Latin historically used.  In the same spirit, two years later a contributor to the JAMA (Journal of the American Medical Association) was more imaginative still, coining "hot pants syndrome" when documenting cases in which a burn to the skin had been induced by a patient carrying a battery-powered transistor radio in the pocket of their trousers.  There was also in 1978 the NEJM's (New England Journal of Medicine) "disco digit" which referred to "a sore or infected finger caused by too much finger snapping while dancing."    

Jaguar tool kit supplied with 1966 E-Type (XKE, 1961-1974).  The grease gun (left) was used to force grease into various components through grease nipples.  This wauntil recent decades a regular part of automobile maintenance and remains an essential part of the servicing schedules of heavy vehicles and machinery.

Until the 1970s, it was common for cars to need periodic “greasing” of certain components, a process which involved attaching a “grease gun” to a “grease nipple” which permanently was mounted on the relevant part; manually, the gun (usually a type of plunger) was used to force grease through the nipple.  This was undertaken either by owners, chauffeurs or mechanics at service stations who routinely would perform an “oil and grease” which included (all or some of): changing the engine, gearbox & differential oil, replacing the filter(s) and greasing all required grease points.  On more expensive vehicles, “one-shot lubrication” systems (known also as CLS (centralized lubrication systems) & ALS (automated lubrication systems)) were introduced during the 1920s, the technology adapted from the hardware used in aviation and marine engineering.  Although some attempts were made to create wholly automated systems, the most widely used were those which incorporated a foot pump for the driver to press at specified intervals; this action forced grease from a central reservoir to the required points.  Being a sealed system, this meant that nowhere in the system were grease nipples required (although some often still were included in components which demanded less frequent attention or were of a design which made their inclusion in the CLS plumbing too difficult.  ALS systems remain common in many places including heavy machinery, ships and the industrial plant used in factories, power plants etc.

The standard grease nipple used on the Jaguar E-Type (XKE) (left) and a diagram with a legend listing the E-Type's oil, brake fluid, transmission fluid and grease nipple locations.  The grease nipples are indicated by the obelus ().  In automobiles, by the 1970s the need for multiple grease points or one-shot lubrication had begun to be eliminated (although some older designs maintained the legacy for decades) as advances in metallurgy and lubrication technology permitted the development of sealed, maintenance-free components which are “packed with grease" and thus “lubricated for life”.  However, for heavy-duty machines such as trucks and earth-moving equipment operating in adverse conditions, there are often still components demanding regular greasing and thus grease nipples are still a thing.

Also a thing is the “nipple orgasm”, at least for those for whom a nipple is a “hardwired erogenous zone” responsive to stimulation; that's a sub-set of the population and there are probably no reliable estimates of the prevalence.  Although in humans orgasms are typically thought an ejaculative, vaginal or clitoral phenomenon, sexologists list more than a dozen types, varying in instance or intensity based on the individual, the circumstances and sensitivity to stimulation.  When warming to the topic, these specialists will also discuss the details of “energetic orgasms” (which can, without physical touch, be triggered by meditation or fantasy) and “sleep orgasms”, said to have been experienced by an “estimated” 37% of women and 83% of men.  Quite how those numbers were obtained isn’t clear but helpfully, in 2011, New Jersey-based neuroscientist, psychotherapist & sex therapist Dr Nan Wise (b 1967) undertook a study to reveal how nipple stimulation affects the brain.  What Dr Wise wanted to build on was the existing understanding “…the clitoris, vagina and cervix are mapped on the genital sensory cortex”, something which sits between the brain’s two hemispheres and which she labels “hedonistic pleasure zone” or, more illustratively “the crotch of the brain”.

What Dr Wise did was have the study’s subjects stimulated with various mental fantasies while in an MRI (magnetic resonance imaging) machine, allowing her team to observe how distinct parts of the brain responded to various experiences.  The results were generally in line with expectations except that nipple stimulation proved an outlier.  While her hypothesis had been there would have been activity in the brain region associated with chest sensation (the theory being nipple orgasms might occur because stimulation of the organ releases oxytocin, a hormone that can cause uterine contractions, potentially leading to vaginal orgasm), instead it was found nipple stimulation activated the genital sensory cortex itself, leading Dr Wise to conclude: “The nipples are a hardwired erogenous zone, like the genitals, when nipples are stimulated, the brain gets activated, and regions processing the sensation communicate with those responsible for pleasure.”  This tied in with one of the accepted dictums in neuroscience: “neurons that fire together wire together” and the study’s findings do seem to suggest it is plausible there exists a neural pathway between the nipples and the genitals.  Sexologists however caution individual responses will vary and techniques which produce pleasing results for one will induce no response in others.  So, YMMV (your mileage many vary) and the sexologists recommend experimentation.

The SKIMS Nipple Bra

Wearing it well: Kim Kardashian in SKIMS "nipple bra"

The admirable (and much admired) Kim Kardashian (b 1980) in October 2023 announced the latest addition to her SKIMS product line: a bra with “built in” nipples, designed to be prominent enough obviously to protrude through clothing.  Said to offer the “ultimate shock factor” (although after the shocks of the last decade-odd, some of which those associated with Kardashian clan have instigated, that may be hyperbolic) the viewer response suggested many weren’t certain whether product was real or a gimmick designed to attract publicity.  It certainly attracted publicity but turned out to be real (with SKIMS part number).  Even if the concept wasn't as “innovative” as claimed, the promotional approach in the video certainly was, the spin being that if women can don a bra to emulate one of the more pleasing consequences of cold weather, the psychological effect might be they’ll be less inclined to turn on (or up) the air-conditioner, thus reducing energy use, thereby lowering carbon emissions, meaning a lesser contribution to the concentration of atmospheric CO2 (and other greenhouse gasses) which causes accelerated climate change including higher temperatures.  That seems to be drawing a long bow but doubtlessly somewhere there will be published research which can be spun to support (or at least not disprove) each of the steps in the internal Kardashian logic.  It was certainly an example of the way commerce is attempting to monetize concerns about climate change.  

As Ms Kardashian put it: “The earth’s temperature is getting hotter and hotter. Sea levels are rising. The ice sheets are shrinking. I’m no scientist, but I believe everyone can do their skillset to do their part.  That’s why I’m introducing a brand-new bra with a built-in nipple so matter how hot it is, you’ll always look cold.  Some days are hard but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.  The bra was said to be available in six colors with a stated “10% of sales” (the exact math of that calculation not disclosed) to be a “one off donation” to 1% for the Planet (a multi-national collective of businesses pledged to gifting at least 1% of their annual revenue to “environmental causes”).  So it sounded like a real product with a real part-number (not then listed) but there were those who thought the release date being Halloween (October 31) might suggest it might not be wholly serious.  Even had it not been real, it would have been a good case-study for students of such things learning the craft of the promotional video clip, the only opportunity missed being Ms Kardashian should first have appeared in a scientist's white lab coat, peeling it off as she spoke the words "I'm no scientist".  The part-number's later appearance in the catalogue verified the availability.

Kylie Jenner (b 1997), Met Gala 2026, Metropolitan Museum of Art, New York City, May 2026.

Keeping it in the family, Kylie Jenner’s outfit for the Met Gala 2026 featured a bodice with “built-in nipples”; unfortunately the method of construction wasn’t disclosed but the consensus was the placement was “perfect” although the scale may suggest some artistic license for effect.  Fashion critics watch the Met Gala with great interest and their analysis was the concept of the piece was of a “…gown being slipped off, revealing the bodice beneath”, Ms Jenner thus captured “…in the process of undressing” as it were.  It was a playful idea and though such things are no longer able to shock, genuinely it was original and should be commended.  The event's “dress code” for 2026 was “fashion is art” though at the Met Gala it's more “suggested theme” than enforced code and designers have always interpreted things liberally.  While it could be argued Ms Jenner’s ensemble was more artifice than art, nobody seemed to mind and she wore it well.

Skims Ultimate Pierced Nipple Push-up Bra.

Of course, for such gowns to work (and that really is the correct expression), it relies on the wearer's nipples having appropriate fittings and these can be real (as body-piercings) or faux (attached with an adhesive or clamping device, the latter on the model of “clip-on” earrings).  However, what the use of light-weight fabrics should make possible is the material's attachment directly to the nipples with either a transparent surgical-grade glue or strategically placed double-sided tape ("boob-tape" or "tit-tape" in the jargon) but some of the effect would be lost because of the extent of the surface area of skin such adhesives would require.  More to the point, were it not done with genuine fittings (piercings or clamed-on), some of the “edginess” would be lost and it was this vibe Skims picked up on in the promotional video for “The Ultimate Pierced Nipple Push-up Bra”.  The tag line was: “Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch!” and there’s no reason why, for certain events (if not the street), a Mugleresque gown couldn’t be hung from the bra’s fittings.  Done well, it could look good although Ms Jain likely would remain unimpressed.

Skims promotional video: “The Ultimate Pierced Nipple Push-up Bra”.    

The concept of "built-in nipples" is not a new idea.  In the early 1970s, several manufacturers advertised a line of bras with cups in a sheer fabric which offered coverage and support (within a limited mass range) but clung to the nipples' definition, the most celebrated being those of Austrian-born Rudolf "Rudi" Gernreich (1922–1985), remembered as the "designer" of the "monokini" (ie a bikini supplied without the top part).  This approach was for those who wanted to display the profile of their own nipples.  The "Nipple Bra" offered enhanced engineering was the ancestor of the SKIMS bra in that rather than using, as Herr Gernreich did, the human body's "built-in" nipples, it provided some.

The 1970s: Rudi's sheer bra (left & right) and the original Nipple Bra.

The pitch all those decades ago was aimed at those who wanted to look “provocative” and in 1975 to achieve that the “Nipple Bra” cost US$20 (US$114.42 adjusted for 2023) so Ms Kardashian setting her price at US$120.00 seems not unreasonable.  The somewhat obtuse contribution to averting climate change aside, reaction to the product included the observation the bra will provide permanently “perfectly aligned nipples”, something not always achieved by the real things because, like most body parts, between left and right, there’s often some variation in size, shape, direction or distance from the ground.  Like many aspects of structural engineering, “perfect alignment” is achieved often with slight adjustments to variables like strap length.

Rudi not required: Lindsay Lohan displays perfect alignment, Venice Beach, Los Angeles, California, 2011.

In the United States, patent law exists to protect inventions, processes, and methods rather than abstract ideas and the general criteria (interpreted with some latitude) for eligibility is that an invention should be novel, non-obvious, and useful.  What does qualify is the implementation or embodiment of an idea in a tangible form so while a mere thought or concept can't be patented, a specific application or embodiment of that idea can be and this includes a new product, process, machine, or composition of matter.  Within all that, patents can be granted to cover improvements made to existing inventions.  Whether SKIMS have applied for or been granted a patent isn't clear but several for products in this vein have been granted over the last 50-odd years.  On 24 August 1976 Mr Jakob E. Schmidt of Charlestown, Indiana was granted U.S. patent #3976083 (Brassiere Having Simulated Nipples) as well as #4241737 & #4127128 covering “Brassiere Having Simulated Nipples and Attachable-Detachable Nipple Simulators”.

Conceptual drawing supplied with application for patent #3976083 (Brassiere Having Simulated Nipples), granted 24 August 1976.  The patent expired 24 August 1993.

The abstract filed with the application for #3976083 included: A brassiere is disclosed having cups which are provided with a nipple-like protuberance simulating the bulge of a natural nipple. The nipple-like bulge or protuberance may be a built-in component of the brassiere, usually situated under the fabric of the cup; a component which is permanently attached to the external surface of the brassiere cop; or an individual structure which may be attached to or detached from the brassiere cup as will, by means of several linkage and attachment mechanisms.  Simulated nipples for a brassiere would offer an acceptable compromise for ladies who do not wish to go without a brassiere and a welcome release from the subconscious effects of the suppression brought on by wearing brassieres of the types variously available, which obliterate the nipple.  That’s informative but Ms Kardashian might have phrased things in a more "Tik-Tok friendly" way. 

A nipple patch (left), the nipple patch writ large to function as a special-purpose bra (centre) and the advertising concept (right) which could be used by the manufacturers of either the "nipple bra" or the "nipple patch".  All that would be required is transposing the photographs, depending on whether the object was to display or conceal.

However, while one niche market will like the idea of being “so provocative”, there are others who find the sight of their own nipples “too provocative” and for this niche, there are ranges of products which offer coverage and concealment, smoothing away any suggestion of a nipple with patches which can be worn under bras with cups of even the most sheer fabric.  Self-adhesive (using a skin-friendly temporary glue), they can also be used without a bra and the same technology has been adapted to larger-scale units which actually function as a bra.  Marketed as being ideal to be used when wearing “backless” dresses or tops, they’re also said to be easier to use than the “fashion tape” (better known in the industry as “booby tape” or “tit tape”), especially if being self-applied.  Helpfully, if one changes one’s mind after having smoothed away the nipples, stick-on nipples are available in a range of styles and colors.

Piece from Miguel Castro Freitas’s “Stardust Aphrodite” collection for Mugler, Paris Fashion Week, October. 2025.

Miguel Castro Freitas’s (b 1980) first collection for Mugler was called “Stardust Aphrodite” and the designer described the pieces as “a trilogy of glorified clichés”, the three elements being (1) oversize and bulky, with big fluffy fabrics or shoulder pads, (2) severely tailored with extreme hourglass figures or (3) lightweight, sheer dresses; critics detected some overlap in the use of the motifs.  Although there were a number of nods to Mugler’s historic use of materials in bulk for dramatic effect, the collection otherwise tended to the “less”, one eye catching piece a gown with sparkly silver stars, its straps hung from bare-breasted nipple piercings.  To re-assure those whose toes had curled, critics noted that one was made from “a very lightweight fabric”.  The technique had be seen before, a “nipple grown” the best-remembered thing from the catwalk from one of Mugler’s shows in 1998 and this year’s model was an acknowledged homage but apart from that, it certainly was on-theme, Victoria’s Secret unlikely to see much business generated from those taken with Stardust Aphrodite.

A fragment from Fashion Feed’s take on Paris Fashion Week, 2025.

Of course the point of the catwalk is it makes it possible to see a garment in motion, interacting with the body.  That can be transformative: an outfit that on a hanger or mannequin seemed bland or lifeless can, when worn by a strutting model, come alive although equally, one which seemed admirable when static might reveal flaws of design or in construction once on the move.  Had the already infamous “nipple-piercing gown” been assessed purely on the technical criteria usually applied it would have been judged a success because the suspended sparkly chiffon flowed and swished as the designer knew it would but that achievement wasn’t much commented upon because the usual factions quickly were posting, the l'art pour l'art (art for art's sake) crowd calling the piece “an artistic vision” and dismissing criticism as the unwanted intrusion of a resurgent “purity culture” while those who disapproved called it “inappropriate” and yet another example of the way women’s bodies are exploited for the benefit of the “male gaze”.

One perhaps daring observation was that despite “many of the biggest names in women’s fashion being gay men… their designs often over-sexualise women instead of empowering them.”  Quite how much of the collective energy of gay men over the years been devoted to empowering women isn't known but Indian fashion commentator Pranjal Jain (b 2001) seemed to speak for her faction by adding that having a model parade “…a topless dress down the runway” and presenting it homage to the original of a quarter-century earlier was absurd because in the particular social & political context of the late 1990s such a dress could be understood as something “sensuous and provocative” but in 2025, “…what the fuck was the topless dress doing next to structured blazers and mini dresses?  I can tell you, the dress was a social media stunt engineered for virality.  Yet again, a man using a woman’s body for shock value.  Here”, she concluded, “is a perfect example of how fashion is political and historical, because context matters.  As it has been for centuries, the critical deconstruction of frocks remains a serious matter.

Chappell Roan on the red carpet, Grammy Awards, Crypto.com Arena, Los Angeles, California, February 2026.  The rich auburn hair worked well with the hues of the gown and body art.

Even if Mugler’s “Stardust Aphrodite” didn’t at once migrate from the Paris catwalk to high street stores, the house didn’t abandon the motif and in February 2026, singer Chappell Roan (stage name of Kayleigh Rose Amstutz, b 1998) wore another of Mugler's interpretations (this time a burgundy gown) for the walk down the red carpet at the 68th Annual Grammy Awards.  Predictably the event’s most publicized outfit, men everywhere doubtless were intrigued at the possibilities but the immediate reaction of women, regardless of their views of the aesthetic, may have been an involuntary curling of the toes as they imagined donning the gown.  That phenomenon is known as “mirror-touch synesthesia” which describes the experience when, upon observing another individual being touched or injured, a corresponding tactile or pain sensation is elicited in the anatomically matching location in the observer’s own body.  It’s very common but is a spectrum condition, most experiencing it as momentary sensation but in rare cases there have been patients for whom the effects have been long-lasting.  Technically, it’s triggered by a (usually temporary) reduction in the “self–other distinction” at the neural processing level, the causes thought to include (1) an heightened cross-activation between the visual and somatosensory cortices and (2) hyperactive or atypical functioning of the brain’s mirror neuron system.  There seems to be evidence an individual’s susceptibility to mirror-touch synesthesia is more significant in frequency of occurrence than the perception of the extent of the sensation (eg severity of an injury) witnessed.

Mirror-touch synesthesia is quite specific in its “virtual emulation” and differs from the vicarious responses (typically, a flinching when seeing someone suffer an injury) in being usually qualitatively stronger and manifested by a location-specific somatic sensation; it may run in parallel with emotional empathy (which happens typically without the literal bodily sensation) but is a separate phenomenon.  There are of course exceptions and the traditional (probably culturally obligatory) reaction of cricketers seeing a batsman struck “in the groin region” by a ball (delivered sometimes at 90 mph (145 km/h) or more) is one of mirth rather than empathy.

Drawing the lens: Chappell Roan photographed in front of the backdrop.

It would however seem the toes of mirror-touch synesthetes may uncurl because in the many photographs and video clips circulated, Ms Roan appeared not at all discomforted and the physics of that would have been determined by (1) the use of faux nipple piercings, (2) the lightweight fabric and (3) the gathering at the waist, ensuring each nipple had to bear the weight only of a few square inches of material.  No doubt pleased (if not surprised) by the interest generated, Ms Roan insisted it was not “that outrageous of an outfit”, adding “the look’s actually so awesome and weird” before concluding “I recommend just exercising your free will; it’s really fun and silly.  The look was complimented with temporary body art, an extensive lace panel spread over her bare back with a pony on the chest, both credited to artist Jenny Collins of Puppy Puppy Playtime; the gold choker and earrings were by Buccellati.  Perhaps disappointing some, the outfit made only a one-off appearance on the red carpet, Ms Roan changing into something warmer when serving as an award-presenter.

Sunday, February 8, 2026

Heptadecaphobia

Heptadecaphobia (pronounced hepp-tah-dech-ah-foh-bee-uh)

Fear of the number 17.

1700s: The construct was the Ancient Greek δεκαεπτά (dekaepta) (seventeen) + φόβος (phobos).  The alternative form is septadecaphobia, troubling some the purists because they regard it as a Greek-Latin mongrel, the construct being the Latin septem (seven) + deca, from the Latin decas (ten), from the Ancient Greek δεκάς (dekás) (ten) + the Ancient Greek φόβος) (phobos) (fear).  Heptadecaphobia deconstructs as hepta- “seven” + deca (ten) + phobos.  The suffix -phobia (fear of a specific thing; hate, dislike, or repression of a specific thing) was from the New Latin, from the Classical Latin, from the Ancient Greek -φοβία (-phobía) and was used to form nouns meaning fear of a specific thing (the idea of a hatred came later).  Heptadecaphobia, heptadecaphobist, heptadecaphobism, heptadecaphobiac and heptadecaphobe are nouns, heptadecaphobic is a noun & adjective and heptadecaphobically is an adverb; the common (sic) noun plural is heptadecaphobes and they should number 59 million-odd (the population of Italy).

Morphologically, “heptadecaphilliac” is possible but is clumsy and unnecessary, the standard noun agent (-phile) rendering it redundant and although used, not all approve of the suffix -phobiac because it’s a later hybrid formation from modern English and thus judged “less elegant”.  The opposite condition (a great fondness for 17) is the noun heptadecaphilia, those with the condition being Heptadecaphiles, the derived words following the conventions used with heptadecaphobia.  Whether any of the derived forms have much (or ever) been used beyond lists asserting they exist (which, except as abstractions, may be dubious) is unlikely but concerned Italians should note the noun heptadecaphobist would seem to imply doctrinal adherence rather than suffering the fear.  Still, it’s there if the need exists for precision in one’s behavioural descriptors.  Modern English constructions (like heptadecaphobia) built from Greek morphemes are neo-classical” compounds rather than a “proper” words from the Ancient Greek and while some amuse or appal the classicists, in practice, variations in suffix-use have long be tolerated.

No fear of 17: Sydney Sweeney (b 1997) in photo-shoot for Frankies Bikini Collection, Seventeen magazine, March 2023.

In Classical Greek, the cardinal number 17 was πτακαίδεκα (heptakaídeka; literally “seven-and-ten”) but the Ancients were as adept as us at clipping for convenience and the variant πταδέκα (heptadéka; literally “seven-ten”) also exists in surviving texts.  The shorter element embedded in heptadecaphobia corresponds to heptadeca- (from πταδέκα) and genuinely that is Classical Greek, although, on the basis of the count from what documents are extant, it was less common than πτακαίδεκα. The latter-day hybridization was inevitable because, as far as in known, “seventeen” had not before been used as a combining stem in compounds.  In English, the convention in neoclassical formation tends the sequence: (1) take the cardinal form, (2) drop the inflection and (3) treat it as a stem, thus the construct heptadeca + phobia, familiar to structuralists in the more common triskaidekaphobia which uses the Greek tris-kai-deka (“three and ten”) despite in genuine Greek morphology, compounds being not usually directly from πταδέκα as a bound stem.  It’s better to follow modern practice rather than try to conjure something “classically pure” because although one could argue heptakaidekaphobia (closer to πτακαίδεκα) is a better tribute to Antiquity, as well as being historically unattested, it’s phonetically cumbersome which seems a worse linguistic sin.

Just because a “fear of a number” is listed somewhere as a “phobia” doesn’t mean the condition has much of a clinical history or even that a single case is to be found in the literature; many may have been coined just for linguistic fun and students in classics departments have been set assessment questions like “In Greek, construct the word meaningfear of the number 71” (the correct answer being “hebdomekontahenophobia”).  Some are well documented such as tetraphobia (fear of 4) which is so prevalent in East Asia it compelled BMW to revise the release strategy of the “4 Series” cars and triskaidekaphobia (fear of 13) which has such a history in the West it’s common still for hotels not to have a 13th floor or rooms which include “13”, something which in the pre-digital age was a charming quirk but when things were computerized added a needless complication.  The use of the actual number is important because in such a hotel the “14th” floor is (in the architectural sense) of course the 13th but there’s little to suggest there’s ever been resistance from guests being allocated room 1414.

Some number phobias are quite specific: Rooted in the folklore of Australian cricket is a supposed association of the number 87 with something bad (typically a batter (DEI (diversity, equity & inclusion) means they're no longer "batsmen") being dismissed) although it seems purely anecdotal and more than one statistical analysis (cricket is all about numbers) has concluded there's nothing “of statistical significance” to be found and there’s little to suggest players take the matter seriously.  One English umpire famously had “a routine” associated with the score reaching a “repunit” (a portmanteau (or blended) word, the construct being re(eated) +‎ unit) (eg 111, 222, 333 etc) but that was more fetish than phobia.

No fear of 17: Lindsay Lohan appeared on the covers of a number of issues of Seventeen magazine.  Targeted at the female market (age rage 12-18), the US edition of Seventeen is now predominately an on-line publication, printed only as irregular "special, stand-alone issues" but a number of editions in India and the Far East continue in the traditional format. 

Other illustrative number phobias include oudenophobia (fear of 0), (trypophobia (fear of holes) said to sometimes be the companion condition), henophobia (fear of 1) (which compels sufferer to avoid being associated with “doing something once”, being the “first in the group” etc), heptaphobia (fear of 7) (cross-culturally, a number also with many positive associations), eikosiheptaphobia (fear of 27) (a pop-culture thing which arose in the early 1970s when a number of rock stars, at 27, died messy, drug-related deaths), tessarakontadyophobia (fear of 42) (which may have spiked in patients after the publication of Douglas Adams’ (1952–2001) Hitchhiker's Guide to the Galaxy (1979-1992), enenekontenneaphobia (fear of 99) (thought not related to the Get Smart TV series of the 1960s), tetrakosioeikosiphobia (fear of 420) (the syndrome once restricted to weed-smokers in the US but long internationalized), the well-documented hexakosioihexekontahexaphobia (fear of 666), heftakosioitessarakontaheptaphobia (fear of 747) (though with the withdrawal from passenger service of the tough, reliable (four engines and made of metal) Boeing 747 and its replacement with twin-engined machines made increasingly with composites and packed with lithium-ion batteries, a more common fear may be “not flying on a 747”, most common among heftakosioitessarakontaheptaphiles).  Enniakosioihendecaphobia (fear of 911) was, in the US, probably a co-morbidity with tetrakosioeikosiphobia but it may also have afflicted also those with a bad experience of a pre-modern Porsche 911 (1963-) which, in inexpert hands, could behave as one would expect of a very powerful Volkswagen Beetle, the most acute cases manifesting as triskaidekaphobia (fear of 930, that number being the internal designation for the original 911 Turbo (1974-1989), the fastest of the breed, soon dubbed the "widow-maker").

Nongentiseptuagintatrestrillionsescentiquinquagintanovemmiliacentumtredecimdeciesoctingentivigintiquattuormiliatrecentiphobia (fear of 973,659,113,824,315) describes a the definitely rare condition and it's assumed that was word was coined by someone determined to prove it could be done. There’s also compustitusnumerophobia (fear of composite numbers), meganumerophobia (fear of large numbers), imparnumerophobia (fear of odd numbers), omalonumerophobia (fear of even numbers), piphobia (fear of pi), phiphobia (fear of the golden ratio), primonumerophobia (fear of prime numbers), paranumerophobia (fear of irrational numbers), neganumerophobia (fear of negative numbers) and decadisophobia (fear of decimals).  All such types are unrelated to arithmophobia (or numerophobia) which is the "fear of numbers, calculations & math", a syndrome common among students who "just don't get it" and there are many because those "good at math" and those not really are two separate populations; it's rare to be able to transform the latter into the former, a better solution being to send them to law school where many flourish, needing to master the arithmetic only of billing their time in six-minute increments (1/10th of an hour).  Having ten fingers and thumbs, most manage the calculations.  The marvellous Wiki Fandom site and The Phobia List are among the internet’s best curated collection of phobias.

The only one which debatably can’t exist is neonumerophobia (fear of new numbers) because, given the nature of infinity, there can be no “new numbers” although, subjectively, a number could be “new” to an individual so there may be a need.  Sceptical though mathematicians are likely to be, the notion of the “new number” ("zero" debatably the last) has (in various ways) been explored in fiction including by science fiction (SF or SciFi) author & engineer Robert A Heinlein (1907–1988) in The Number of the Beast (1980), written during his “later period”.  More challenging was Flatland: A Romance of Many Dimensions by English schoolmaster & Anglican priest Edwin Abbott (1838–1926) which was published under the pseudonym “A Square”, the layer of irony in that choice revealed as the protagonist begins to explore dimensions beyond his two-dimensional world (in Victorian England).  Feminists note also Ursula K Le Guin’s (1929–2018) The Left Hand of Darkness (1969) in which was created an entirely new numerical system of “genderless" numbers”.  That would induce fear in a few.

Lindsay Lohan's cover of the song Edge of Seventeen appeared on the album A Little More Personal (2005).  Written by Stevie Nicks (b 1948), it appeared originally on her debut solo studio album Bella Donna (1981).

In entymology, there are insects with no fear of the number 17.  In the US, the so-called “periodical cicadas” (like those of the genus Magicicada) exist in a 17 year life cycle, something thought to confer a number of evolutionary advantages, all tied directly to the unique timing of their mass emergence: (1) The predator satiation strategy: The creatures emerge in massive numbers (in the billions), their sheer volume meaning it’s physically impossible for predators (both small mammals & birds) to eat enough of them to threaten the survival of the species. (2) Prime number cycles: Insects are presumed unaware of the nature of prime numbers but 17 is a prime number and there are also periodic cicadas with a 13 (also a prime) year cycle.  The 13 (Brood XIX) & 17-year (Brood X) periodic cicadas do sometimes emerge in the same season but, being prime numbers, it’s a rare event, the numbers' LCM (least common multiple) being 221 years; the last time the two cicadas emerged together was in 1868 and the next such event is thus expected in 2089.  The infrequency in overlap helps maintain the effectiveness of the predator avoidance strategies, the predators typically having shorter (2-year, 5-year etc) cycles which don’t synchronize with the cicadas' emergence, reducing chances a predator will evolve to specialize in feeding on periodical cicadas. (3) Avoidance of Climate Variability: By remaining underground for 17 years, historically, periodical cicadas avoided frequent climate changes or short-term ecological disasters like droughts or forest fires. The long underground nymph stage also allows them to feed consistently over many years and emerge when the environment is more favorable for reproduction.  Etymologists and biological statisticians are modelling scenarios under which various types of accelerated climate change are being studied to try to understand how the periodic cicadas (which evolved under “natural” climate change) may be affected. (4) Genetic Isolation: Historically, the unusually extended period between emergences has isolated different broods of cicadas, reducing interbreeding and promoting genetic diversity over time, helping to maintain healthy populations over multiple life-cycles.

No 17th row: Alitalia B747-243B I-DEMP, Johannesburg International Airport, South Africa, 2001.

There are a variety of theories to account for the Italian superstition which had rendered 17 the national “unlucky number” but it does seem to be due primarily to a linguistic and symbolic association from ancient Rome.  The most accepted explanation is that in Roman numerals 17 is XVII which, anagrammatically, translates to VIXI (Latin for “I have lived” (the first-person singular perfect active indicative of vīvō (to live; to be alive)), understood in the vernacular as “my life is over” or, more brutally: “I am dead”.  It was something which appeared often on Roman tombstones, making an enduring record which ensured the superstition didn’t have to rely on collective memory or an oral tradition for inter-generational transfer.  That would have been ominous enough but Romans noted also that Osiris, the Egyptian god of, inter alia, life, death, the afterlife and resurrection, had died on the 17th day of the month, 17 thus obviously a “death number” to the logical Roman mind and the worst 17th days of the month were those which coincided with a full moon.  The cosmic coincidence was an intensifier in the same sense that in the English-speaking world the conjunction leading to a Friday falling on the 13th makes the day seem threatening.  Thus, just as in some places hotels have neither 13th floor or rooms containing “13”, in Italy it’s “17” which is avoided although not having a row 17 in its airliners didn’t save Alitalia (Società Aerea Italiana, the now-defunct national carrier) from its COVID-era demise.  Of course not labelling a row or floor “13” or “17” doesn’t mean a 13th or 17th something doesn’t exist, just that it’s called “14” or “18” so it’s the symbolic association which matters, not the physical reality.  Mashing up the numerical superstitions, that 17 is an “unlucky number” shouldn’t be surprising because it’s the sum of 13 + 4, the latter being the most dreaded number in much of East Asia, based on the pronunciation resembling “death” in both Chinese and Japanese.

In automotive manufacturing, there was nothing unusual about unique models being produced for the Italian domestic market, the most common trick being versions with engines displacing less than 2.0 litres to take advantage of the substantially lower tax regime imposed below that mark.  Thus Ferrari (1975-1981) and Lamborghini (1974-1977) made available 2.0 litre V8s (sold in RoW (rest of the world) markets variously in 2.5 & 3.0 litre displacements), Maserati a 2.0 V6 (usually a 3.0 in the Maserati Merak (1972-1983) although it appeared in 2.7 & 3.0 litre form in the intriguing but doomed Citroën SM (1970-1975)) and Mercedes-Benz created a number of one-off 2.0 litre models in the W124 range (1974-1977) exclusive to the Italian domestic market (although an unrelated series of 2.0 litre cars was also sold in India).  Others followed the trend although, the more expensive they were, the less appeal seemed to exist despite, in absolute terms, the saving increasing as the price rose.  Maserati offered a twin-turbo 2.0 in the aptly named BiTurbo, BMW did a one off 320is and Alfa Romeo produced a run of 2.0 V6s.

Lindsay Lohan, aged 17, Teen Choice Awards, Universal Amphitheatre, Universal City, California, 2 August 2003.

From an engineering point of view, most audacious doubtlessly was the 2.0 litre version of TVR's V8S (1991-1994).  Supplied usually with a 4.0 litre version of the versatile Rover V8, the capacity of the version for the Italian market was halved by de-stroking, the bore of 88.9 and stroke of 40.25 mm creating an outrageously oversquare bore/stroke ratio of 45.28 but, with the assistance of a supercharger, the quirky engine almost matched in power and torque the naturally aspirated original with twice the displacement; It was a classic example of the effectiveness of forced-aspiration although it did demand of drivers a different technique.  By comparison, the Formula One BRM H16’s (1966-1967) bore & stroke was 69.8 x 49.9 mm and it was so oversquare to reduce the frictional losses which would have been induced had a longer stroke been used with that many cylinders; its bore/stroke ration was 71.48 compared with the almost square BRM V16 designed in the 1940s, the latter able to be in that configuration because (1) it was supercharged and (2) being only 1.5 litres, the stroke was anyway physically short in absolute terms.  The 2.4 litre V8s used in Formula One between 2006-2013 had to have a maximum bore of 98 and stroke of 40 mm (bore/stroke ratio 40.81) and that’s an indication of the characteristics the 2.0 litre TVR V8S offered.  Disappointingly, it was an experience few Italians sought and only seven were built.

It was Suzuki which had more success with work-arounds to Rome’s tiresome regulations.  Their two-stroke, triple cylinder GT380 (1972-1980) motorcycle was for most of its existence made with an actual displacement of 371 cm3 but in 1975, the Italian government passed a law banning the importation of motor-cycles under 380 cm3 and weighing less than 170 kg.  Accordingly, the Japanese produced a “big bore” 380 exclusively for the Italian market displacing an actual 384 cm3.  The portly triple would never have run afoul of the weight limit but just to avoid any unpleasantness, the data plate riveted to the frame recorded a verified mass of 171 kg.  Honor apparently satisfied on both sides, the GT380 remained available in some places until 1980, outliving the Suzuki’s other two-strokes triples by three seasons.

US advertisement for the Renault 17 (1974), the name Gordini adopted as a "re-brand" of the top-of-the-range 17TS,  Gordini was a French sports car producer and tuning house, absorbed by Renault in 1968, the name from time-to-time used for high-performance variants of various Renault models.

One special change for the Italian market was a nod to the national heptadecaphobia, the car known in the rest of the world (RoW) as the Renault 17 (1971-1979) sold in Italy as the R177.  For the 17, Renault took the approach which had delivered great profits: use the underpinnings of mundane mass-produced family cars with a sexy new body draped atop.  Thus in the US the Ford Falcon (1959-1969) begat the Mustang (1964-) and in Europe Ford made the Capri (1968-1976) from the Cortina (1962-1982).  Opel’s swoopy GT (1968-1973) was (most improbably) underneath just the modest Kadett.  It wasn’t only the mass-market operators which used the technique because in the mid 1950s, Mercedes-Benz understood the appeal of the style of the 300 SL (W198, 1954-1957) was limited by the high price which was a product of the exotic engineering (the space-frame, gullwing doors, dry sump and the then novel MFI (mechanical fuel-injection)), the solution being to re-purpose the platform of the W120, the small, austere sedan which helped the company restore its fortunes in the post-war years before the Wirtschaftswunder (economic miracle) was celebrated in 1959 with the exuberance of the Heckflosse (tailfin) cars (1959-1968).  On the W120 platform was built the 190 SL (W121, 1955-1963), an elegant (it not especially rapid) little roadster which quickly became a trans-Atlantic favourite, particularly among what used to be called the “women’s market”.

Only in Italy: The Renault 177, exclusively for heptadecaphobes.

Using the same formula, the Renault 17 was built on the underpinnings of the Renault 12, a remarkably durable platform, introduced in 1969 and, in one form or another, manufactured or assembled in more than a dozen countries, the last not produced until 2006.  Like the Anglo-German Ford Capri, the 17 was relatively cheap to develop because so much was merely re-purposed but for a variety of reasons, it never managed to come close to match the sales of the wildly successful Ford, FWD (front wheel drive) not then accepted as something “sporty” and Renault's implementation on the 17 was never adaptable to the new understanding of the concept validated by FWD machines such as Volkswagen’s Golf GTi which would define the “hot hatch”.  Like most of the world, the Italians never warmed to the 17 but presumably the reception would have been even more muted had not, in deference to the national superstition about the number 17, the name been changed to “Renault 177”, the cheaper companion model continuing to use the RoW label: Renault 15.