Magazine

Magazine (pronounced mag-uh-zeen)

(1) A publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories, poems, etc., by many writers, and often photographs and drawings, frequently specializing in a particular subject or area, as hobbies, news, or sports.

(2) A room or place for keeping gunpowder and other explosives, as in a fort or on a warship.

(3) A building or place for keeping military stores, as arms, ammunition, or provisions.

(4) A metal receptacle for a number of bullets or cartridges, inserted into certain types of automatic and semi-automatic weapons which, when empty, is removed and replaced by a full receptacle in order to continue firing.

(5) In broad or narrowcast media (radio, TV, social etc), a production consisting of several, usually short, segments in which various subjects are examined, usually in greater detail than on a regular newscast.  In the jargon of the industry: the magazine format.

(6) A device for continuously recharging a handling system, stove or boiler with solid fuel.

(7) A storehouse or warehouse (now rare).

(8) A collection of war munitions.

(9) A rack for automatically feeding a number of slides through a projector.

(10) In film-stock photography, an alternative name for cartridge.

(11) A city regarded as a marketing centre (archaic).

1581: From the Middle French magasin (warehouse, store), from the Italian magazzino (storehouse), from the Arabic مَخَازِن‎ (makhāzin) (plural of مَخْزَن‎ (makhzan) (storehouse)) noun of place from خَزَنَ‎ (khazana) (to store, to stock, to lay up); from the same Arabic source came the Spanish almacén (warehouse) and it's an example of European languages borrowing from an Arabic in plural form to create a singular form.  The original Arabic plural مخازن (maxāzin) was from the singular noun مخزن (maxzan) (storehouse; depot; shop).  A magazinette was  a small or short magazine (in the sense of a periodic publication), based on the notion of a novella or operetta.  Such things do still exist but the term has fallen from use.  In the early days of the commercial availability of semi-automatic firearms, at least one manufacturer did label those used with handguns "magazinette", the idea being they were a small version of the "magazines" supplied with larger weapons but the four syllable suggestion seems almost instantly to have been replaced by "clip".  The informal noun describing the industry publishing magazines was magazineland.  Magazine, magaziner & magazinette are nouns and magazinelike (and magazine-like) is an adjective (magazinesque seems to be non-standard); the noun plural is magazines.

Lindsay Lohan, Vogue magazine (Spanish edition), August 2009.

The original general sense of “storehouse” is almost obsolete except for military purposes and in naval history, magazines feature frequently because their detonation (usually as a result of attack but sometimes accidents too) was often the cause of ships being sunk, often with a high death-toll.  As used to describe books figuratively as “storehouses of information”, the form emerged circa 1640, the first application to a "periodical journal" was the Gentleman's Magazine in 1731.  Over the years magazines have appeared in a variety of formats with paper stock of different sizes and quality and have been as small as a single sheet or have run to hundreds of pages.  Although high-end publications were often lavish, it was only after the 1970s that the use of glossy paper became the industry standard after for years often appearing only on covers.  In the West, the the 1970s, 1980s & 1990s were the golden decades for magazines (and newspapers), the general trend of rising prosperity and the attractiveness of the medium to advertisers meaning growth of the sector was assured and the ease with which new entrants could appear was enhanced by the rise of desktop publishing, meaning entire editions could be composed with equipment which cost a tiny faction of what was required even a generation earlier.  There was churn because many came and went and the periodic recessions claimed some but during those decades the trend was more and not less.

Jarre 10-Shot Pinfire "Harmonica" pistol with 10 chamber magazine.

The early pistols were essentially small-scale muskets with the same, single-shot capability but there was for decades a quest to find a reliable and economical to manufacture design which increased this capacity and the “harmonica” design was an early invention, breech loaded with a steel slide magazine which contained chambers for the projectiles.  The capacity was determined by the size of the magazine although, obviously, the design inherently precluded carrying one in a conventional holster were the magazine in place.  The earliest known examples date for the 1740s.

Ruger Single-Nine .22 Magnum revolver (9-round cylinder) in stainless-steel with fibre-optic front sight (left) and Desert Eagle .50 Magnum Semi-Automatic (7 round magazine) in stainless steel (right).

At various points in the nineteenth century, for volume production, the industry settled on (1) revolvers with a "revolving" cylinder containing the cartridges and (2) semi-automatics with the shells held in a magazine (or “clip”) housed usually in the grip.  The two designs each have advantages and disadvantages: In their favour, revolvers are reliable and, with fewer moving parts, are less prone to jamming, (2) are easy to use (basically “point & fire”), (3) are easy to clean and maintain, (4) are available in a variety of calibres (although the larger the bore, the lower the cylinder’s capacity, the range from 5 x .50 to 9-12 x .22) and (5) can be fired even if pressed against an object.  The drawbacks include (1) slower reloading, (2) bulk (revolvers tend to be wider and heavier due to the cylinder) and (3) many revolvers have an inherently heavier trigger pull.  Semi-automatic often offer (1) a higher capacity for a given calibre than most revolvers, (2) faster reloading (assuming one has a replacement clip), (3) a thinner profile, (3) lighter trigger pulls (especially single-action units) and (4) a remarkable range of accessories including rails for lights, lasers and optics.  The drawbacks include (1) complexity and a greater number of moving parts, thus increasing the risk of jams or misfeeds, (2) steeper learning curve for users because of the more complex construction and operation, exacerbated by there being greater structural variation between manufacturers than with revolvers, (3) greater sensitivity to exactitude in load specification and (5) if pressed against an object, the slide can slightly move, preventing fire.

The early days of the internet, when most interactions happened on desktops or laptops, appears to have had little effect on the magazine publishing industry and may even have stimulated demand but it was in the early 2010s the near simultaneous arrival at scale of bandwidth, social media and smartphones which created a vicious cycle of (1) increasing volumes of content moving from established publishers to social media & (2) the advertising revenue following the viewers who followed the content.  The decade was littered with publications which either moved on-line or folded entirely but nothing compared with the sudden hit in 2020-2021 of the COVID-19 pandemic when titles which had for a generation or more been staples of the industry ceased to be.  However, some subsequently were revived and what seems to have happened is that many non-specialist titles (such as fashion magazines) have been re-invented as niche players designed to appeal to a small market with the interests and disposable income (the famous A1 & A2 demographic) which will attract advertisers.  A kind of pre-packaging of the audiences micro-marketers crave, this segment of the magazine business can be compared with narrowcasting and for some, the glossy magazine is something desirable and just another form of technology albeit one which can be a more pleasant and more convenient way to consume content and prices has risen so such things can also be flaunted as a status symbol, the sense of exclusivity sometimes not wholly illusory because some titles do restrict certain content to their print editions.  In the West, it's unlikely the glossies will ever again be the mass-market force they once were but as the revival of vinyl records demonstrated, where ongoing demand exists for something technically obsolete, provided a business model can be found profitably to provide supply, niches can survive and thrive.

The Economist's editors' choice of the ten covers which seemed best to define 2016.  At the time, 2016 seemed a ghastly year but worse was to come. 

However, being something that looks like a glossy magazine and sits in the shop on the shelf with other magazines does not guarantee that it is a magazine.  The English weekly The Economist (published since 1843) certainly ticks all the boxes for the criteria of what most people would think constitutes a magazine yet it has always described itself as a "newspaper".  That probably seems strange to many given the structure and nature of the content is more closely aligned with other specialist publications labelled "magazines" than with almost all "newspapers".  The explanation is relates to the the way the word "newspaper" was understood in 1843 and until 1971 it was printed in a broadsheet format (the change to the modern form in no way affecting editorial content).  Just to add some typically Economistesque precision, the editor in 2016 clarified the position further by explaining "perfect-bound" publications (the binding process used) were in 1843 called "newspapers".  If that sounds a highly technical point, so it should because economics remains, by definition and habit, the publication's meat & drink and economics is a technical business.  Whether it is or can ever be a science is one of those amusing arguments in which minds are never changed.

The Economist is renowned also for its cartoons and the dry, occasionally sardonic captions which accompany the photographs and illustrations used lend color or context to articles.  A rough guide to Hell appeared on the cover of the 2012 Christmas double issue (December 2012).  Theologically dubious, as a piece predictive of the decade ahead, it proved remarkably prescient.

Politically, The Economist is best classified as belonging to "the fiscally conservative, socially liberal faction of the rational centre-right" and one perhaps surprising quirk revealed in a survey conducted by a US university was the high number of readers who turn first to the weekly obituary, the subjects of which are an eclectic lot: In addition to the expected popes, politicians & potentates, criminals, Cassanovas & courtesans and musicians, mandarins & megalomaniacs (there's some overlap with other categories), there are lives recorded which might otherwise be forgotten such as the man who spent decades gathering and storing all the typefaces used by the world's typewriters.  Nor are non-humans neglected, Alex the African Grey (science's best known parrot) & Benson (England's best-loved fish), both granted the valedictories they doubtlessly deserved.

Fasces

Fasces (pronounced fas-eez)

(1) In ancient Rome, one or more bundles of rods (historically wooden sticks) containing an axe with its blade protruding, borne before Roman magistrates as an emblem of official power.

(2) In modern Italy, a bundle of rods containing an axe with the blade projecting, used as the symbol of Fascism (sometimes used imitatively in other places).

1590–1600: From the Latin fasces (bundle of rods containing an axe with the blade projecting), the plural of fascis (bundle or pack of wood), from the Proto-Italic faski- (bundle) possibly from the primitive Indo-European bhasko- (band, bundle), (the source also of the Middle Irish basc (neckband), the Welsh baich (load, burden) and possibly the Old English bæst (inner bark of the linden tree)).  In Ancient Rome, the bundle (the “fascio littorio”) was carried by a functionary before a lictor (a senior Roman magistrate) as a symbol of the judiciary’s power over life and limb (the sticks symbolized the use of corporal punishment (by whipping or thrashing with sticks) while the axe-head represented capital jurisdiction (execution by beheading)).  From this specific symbolism, in Latin the word came to be used figuratively of “high office, supreme power”.  Fasces is a noun (usually used with a singular verb); the noun plural is fascis but fasces is used as both a singular & plural.  For this reason, some in the field of structural linguistics suggest fascis remains Latin while (and thus a foreign word) fasces has been borrowed by English (and is thus assimilated).

The Italian term fascismo (a fascist dictatorship; fascism) was from fascio (bundle of sticks) and ultimately from the Latin fasces.  The name was picked up by the political organizations in Italy known as fasci (originally created along the lines of guilds or syndicates, the structures surviving for some time even as some evolved into “conventional” political parties).  Benito Mussolini’s (1883-1945; Duce (leader) & prime-minister of Italy 1922-1943) recollections of events were not wholly reliable but there are contemporary documents which support his account that he co-founded Fasci d'Azione Rivoluzionaria (Fasces of Revolutionary Action), the organisation publishing the Fascio Rivoluzionario d'Azione Internazionalista (the Revolutionary Internationalist Action League) in October 1914.  As far as is known, the future Duce’s embryonic movement was the first use of the terminology the world would come to know as “fascism”, the organizational structure of the Partito Nazionale Fascista (National Fascist Party) first discussed in 1919 and codified in 1919 when the party was registered.

Surviving art from Ancient Rome confirms the fascio littorio was represented both  with the head of the axe protruding from the centre of the bundled rods of the fasces and through a gape in the sides (left) but in Fascist Italy (1922-1943), the official images issued by the state used almost exclusively the latter arrangement (right).   

The Fascists choose the ancient Roman fascio littorio (a bundle of rods tied around an axe) because (1) the literal suggestion of strength through unity; while a single rod (an individual) is easily broken, a bundle (the collective) is more resilient and resistant to force and (2) the symbolic value which dated from Antiquity of the strong state with the power of life & death over its inhabitants.  The evocation of the memories of the glories of Rome was important to Mussolini who wished to re-fashion Italian national consciousness along the lines of his own self-image: virile, martial and superior.  When he first formed his political movement, Italy had been a unified nation less little more than fifty years and Mussolini, his envious eye long cast at Empire builders like the British and Prussians, despaired that Italians seemed more impressed by the culture of the decadent French for whom “dress-making and cooking have been elevated to the level of art”.  The use by the Nazis of the swastika symbol was a similar attempt at linkage although less convincing; at least the history of the fasces was well documented.  The Nazis claimed the swastika as a symbol of the “Aryan People” which they quite erroneously claimed was a definable racial identity rather than a technical term used by linguistic anthropologists studying the evolution of European languages.  Although there was much overlap in style, racist ideology, fascist movements in different countries tended to localize their symbols and Falange in Spain was one of the few to integrate the fasces although the yoke & arrows of the Falange flags were actually an adoption of a design which had long appeared on the standards of the Spanish royal house.

Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945 was at least honest in private conversation when he admitted that of human beings that “scientifically, there is only one race” but the propaganda supporting his (ultimately genocidal) racist philosophy was concerned with effect, not facts.  Hitler too, had no wish to too deeply to dig into an inconvenient past.  It annoyed him that Heinrich Himmler (1900–1945; Reichsführer SS 1929-1945) went about commissioning archaeological excavations of prehistoric sites which could only “…call the whole world’s attention to the fact we have no past?  It isn’t enough that the Romans were erecting great buildings when our forefathers were still living in mud huts; now Himmler is starting to dig up those villages of mud huts and enthusing over every potsherd and stone axe he finds.  All we prove by that is that we were still throwing stone hatchets and crouching around open fires when Greece and Rome had already reached the highest stage of culture”.  Perhaps with the Duce in mind, he added “The present-day Romans must be having a laugh at these revelations”.

The fascist salute has become so associated with Hitler and Nazism that in recent years some jurisdictions have banned its use, emulating the prohibition which has existed in Germany (the sanction pre-dating unification in 1990) for decades.  Because the salute is the same gesture as that used for purposes ranging from waving to one's mother to hailing a taxi, prosecutions are expected to be initiated only in cases of blatant anti-Semitism or other offensive acts.  The "salute" is so widely used that photographs exist of just about every politician in the act and they're often published; usually it's just a cheap journalistic trick but if carefully juxtaposed with something, it can be effective.     

The Duce’s reverence for the Ancient Rome of popular imagination accounts at least in part also for the Fascists' adoption of the Roman salute although Mussolini did also object to the shaking of hands on the basis it was “effete, un-Italian and un-hygienic” and as the reduced infection rates of just about everything during the “elbow-bumping” era of the COVID-19 social isolation illustrated, on that last point, he had a point.  Other fascist regimes and movements also adopted the salute, most infamously the Nazis although none were as devoted as Hitler who, quite plausibly, claimed to have spent hours a day for weeks using a spring-loaded “chest expander” he’d obtained by mail-order so he’d strengthen his shoulder muscles sufficiently to enable him to stand, sometimes for a hour or more with his right arm extended as parades of soldiers passed before him.

A much-published image of the Duce, raising his arm in the fascist salute next to the bronze statue of Nerva (Marcus Cocceius Nerva) (30–98; Roman emperor 96-98) in the Roman Forum.

However, historians maintain there’s simply no evidence anything like the fascist salute of the twentieth century was a part of the culture of Ancient Rome, either among the ruling class or any other part of the population.  Whether the adoption as a alleged emulation of Roman ways was an act of cynicism of self-delusion on the part of the Duce isn’t known although he may have been impressed by the presence of the gesture in neo-classical painting, something interesting because it wasn’t a motif in use prior to the eighteenth century.  This “manufacturing” of Antiquity wasn’t even then something new; the revival of interest in Greece and Rome during the Renaissance resulted in much of the material which in the last few hundred years has informed and defined in the popular imagination how the period looked and what life was like.  By the twentieth century, it was this art which was reflected in the props and sets used in the newly accessible medium of film and the salute, like the architecture, was part of the verisimilitude.  Mussolini enjoyed films and to be fair, there were in Italy a number of statutes from the epoch in which generals, emperors, senators and other worthies had a arm raised although historians can find no evidence which suggests the works were a representation of a cultural practice anything like a salute.  Indeed, an analysis of many statues revealed that rather than salutes, many of the raised arms were actually holding things and one of the best known was revealed to have been repaired after the spear once in the hand had been damaged.

Adolf Hitler showing the "long arm" & "short arm" variants of the fascist salute (left) and examples of the long arm & short arm penalty being awarded in rugby union (right).

In fascist use, what evolved was the “long-arm” salute used on formal occasions or for photo opportunities and a “short-arm” variation which was a gesture which referenced the formal salute which was little more than a bending of the elbow and involved the hand rising at a 45^o angle only to the level of the shoulder; in that the relationship of the short to the long can be thought symbiotic.  Amusingly and wholly unrelated to fascism, the concept was re-appropriated in the refereeing of rugby union where a “short-arm” penalty (officially a “free-kick”) is a penalty awarded for a minor infringement of the games many rules.  Whereas a “full-arm” penalty offers the team the choice of kicking for goal, kicking for touch or taking a tap to resume play, a “short-arm” penalty allows a kick at goal, a kick for touch or the option of setting a scrum instead of a lineout.  The referee signals a “short-arm” penalty by raising their arm at an angle of 45^o.

Lindsay Lohan: Sometimes, a wave is just a wave.

A most unfortunate conjunction of imagery: Adolf Hitler on Berlin's newly opened East-West Axis in his Mercedes-Benz 770 K Grosser Cabriolet F open tourer (W150; 1938-1943) in a parade marking his 50^th birthday, opposite the Technical High School, 20 April 1939 (left) and David Bowie in his Mercedes-Benz 600 (W100, 1963-1981) Pullman Landaulet, Victoria Station, London, 2 May 1976 (right).

Sometimes a wave is just an excuse.  The pop star David Bowie (1947-2016) understood he was an influential figure in music but on more than one occasion explained to interviewers: “I am not an original thinker”.  Trawling pop-culture for inspiration nevertheless served him well but he later came to regret dabbling with history slightly less recent.  Not impressed with the state of British society and its economy in the troubled mid-1970s, he was quoted variously as suggesting the country would benefit for “an ultra right-wing government” or “a fascist leader”.  Although he would later claim he was captivated more by the fashions (the long leather coats said to be a favorite) than the policies of the Third Reich, the most celebrated event of this period came in 1976 in what remains known as the "Victoria Station incident".  Mr Bowie staged a media event, arriving standing in an open Mercedes-Benz 600 Pullman Landaulet, recalling for many the way in which Hitler so often appeared in his 770 K.  Unfortunately, a photographer captured a shot in what the singer later claimed was “mid wave” and it certainly resembled a Nazi salute.  He later attributed all that happened during this stage of his career to too many hard drugs which had caused his interest in the aesthetics of inter-war Berlin to turn into an obsession with politics of the period.  All was however quickly forgiven and his audience awaited the next album which is an interesting contrast to the cancel culture created by the shark-feeding dynamic of the social media era.

Now, were a pop star to tell interviewers: “Britain could benefit from a fascist leader” and “I believe very strongly in fascism … Adolf Hitler was one of the first rock stars”, their future career prospects might be "nasty, solitary, brutish and short".  Despite that orthodoxy however, the multi-media personality Ye (the artist formerly known as Kanye West (b 1977)) has expressed what seem to be pro-Hitler sentiments and been photographed wearing a "swastika T-shirt", even (briefly) offering them for sale on the (now apparently in abeyance) Yeezy website.  Rather than having him cancelled, Mr Ye's comments and products seem to have had at least a financial upside because in a post on X (formerly known as Twitter) he stated: "...AND I MADE 40 MILLION THE NEXT DAY BETWEEN MY DIFFERENT BUSINESS. THERE'S I LOT OF JEWISH PEOPLE I KNOW AND LOVE AND STILL WORK WITH. THE POINT I MADE AND SHOWED IS THAT I AM NOT UNDER JEWISH CONTROL ANYMORE IN WAR YOU TAKE A COUPLE LOSES..."  That would seem to suggest that in the right circumstances, the Irish writer Oscar Wilde (1854–1900) and Dr Joseph Goebbels (1897-1975; Nazi propaganda minister 1933-1945) were right: "It doesn't matter what people are saying about you as long as they're saying something."        

Cartnaping

Cartnaping (pronounced kahrt-nap-ing)

(1) In retail industry slang, the act of customers taking a shopping cart (in some markets a “shopping trolley, buggy, trundler etc”) beyond the designated confines (usually a car-park).

(2) In slang, a customer (now presumed to be a “Karen”) who purloins another’s (empty) shopping cart for their own use, usually when no others conveniently are to hand.

1990s: First recorded in California on the model of “kidnapping”, the construct being cart + nap + -ing.  In most non-US use, the spelling would usually be “cartnapping”.  Historically, a cart was a small, open, wheeled vehicle, drawn or pushed by a person or animal and used usually for transporting goods (although many passenger transports (often towed) have been described thus.  Go-carts (also as go-kart), the small motor vehicles, powered by lawn-mower or motorcycle engines remain one of the most popular platforms in entry-level motorsports although the sport no prefers they be called “karts”.  Cart was from the Middle English cart & kart, from the Old Norse kartr (wagon; cart), akin to the Old English cræt (chariot; cart), from the Proto-Germanic krattaz, krattijô & kradō, from the primitive Indo-European gret- (tracery; wattle; cradle; cage; basket), from ger- (to turn, wind).  It was cognate with the West Frisian kret (wheelbarrow for hauling dung), the Dutch krat & kret (crate; wheelbarrow for hauling dung), the German Krätze (basket; pannier); the most obvious wider cognate was the Sanskrit ग्रन्थ (grantha) (a binding).

In English the familiar meaning of “nap” is “to sleep for a brief time, especially during the day”.  In that sense, nap was from the Middle English nappen, from the Old English hnappian (to doze, slumber, sleep), from the Proto-West Germanic hnappōn (to nap) and was cognate with the Old High German hnaffezan & hnaffezzan (from which Middle High German gained nafzen (to slumber), source of the German dialectal napfezen & nafzen (to nod, slumber, nap).  In this sense, “nap” is used figuratively, often in the phrase “caught napping” which suggests being “caught off guard (in military conflicts, sporting competitions etc.  However, one of the other meanings of “nap” was “to grad; to nab”) and while the use is long extinct as a stand-alone word, as an element it endures in “kidnap” (and the derived “cartnap”, “catnap” etc).  In that sense the source of “nap” is murky but it was probably of North Germanic origin, from the Old Swedish nappa (to pluck, pinch).  The suffix –ing was from the Middle English -ing, from the Old English –ing & -ung (in the sense of the modern -ing, as a suffix forming nouns from verbs), from the Proto-West Germanic –ingu & -ungu, from the Proto-Germanic –ingō & -ungō. It was cognate with the Saterland Frisian -enge, the West Frisian –ing, the Dutch –ing, The Low German –ing & -ink, the German –ung, the Swedish -ing and the Icelandic –ing; All the cognate forms were used for the same purpose as the English -ing).  Cartnaping & cartnap are nouns & verbs, cartnaper is a noun and cartnaped is a verb; the noun plural is cartnapings and although also rare, cartnapers is more widely used, usually on internet “shaming” sites which document the devices abandoned or dumped in streets, waterways, parks etc.

How it all began: US Patent 2,196,914.

Although it’s clear such things had been used in many cultures for millennia, as a mass-produced commodity, the modern shopping cart was “invented” by Sylvan Goldman (1898-1984) an Oklahoma-based supermarket mogul.  It was in 1936, during the Great Depression, that Mr Goldman built his first prototypes and the following year, he began a trial of the devices in his chain of Humpty Dumpty grocery stores.  Although the early take-up rate was “sluggish”, by 1938, when he filed a patent application for his original design (“a combination basket and carriage”) the things had becoming popular with customers and in April 1940 the US Patent and Trademark Office granted US Patent 2,196,914 (Folding Basket Carriage for Self-Service Stores).

The utility was so obvious that shopping carts rapidly became features of large shopping centres throughout the nation and he soon added features, most famously as “baby seat” although the implementation of that would probably shock & appal today’s H&S (health & safety) regulators.  In the post-war years the shopping carts multiplied by the million because of a then unique combination of circumstances in the US economy: (1) widespread prosperity, (2) a shift of population from town centres to (often newly developed) remote suburbs, (4) clusters of those suburbs being serviced by large shopping centres & supermarkets and (4) multi-vehicle households which meant women had begun to drive to shop.  What the shopping centres tended to do was provide a space in which all a week’s shopping could be done in one place, purchases collected by customers who parked their car in a vast car park and it was the shopping cart which made this structural model possible.

1964 GM Runabout show car with obligatory white, happily married, middle-class woman with one of her 2.8 children (who were always well-behaved).  Note the child's white gloves, a wise parental precaution (even pre-COVID-19) given the volume of pathogens found on the typical supermarket shopping cart.

One refinement to the concept was the GM Runabout, displayed at the General Motors Futurama Exhibit the 1964 New York World's Fair.  The three-wheeled car was able to seat two adults and three children (approximately the size projected for the “average” white, middle-class US family of the late 1960s) and was optimized for ease of handling, the single front wheel able (at low speeds) to turn through 180^o.  The target market was made obvious by its most innovative feature: two fitted shopping carts which slotted into the rear bodywork, the wheels and lower assembly folding away when locked into position.  That might seem superfluous given supermarkets provided such things but the advantage was the carts could also be used at home, obviating the need to make several trips between car and kitchen.  The retail industry presumably would have liked to have seen the idea catch on because, having already off-loaded onto the customer the task of carrying the groceries to the car, it would have meant they could do away with most of their own stock of carts, needing only a few for those who needed to take their goods as far as a taxi.  The poor, able to afford neither cab nor car would just have to work it out.

Mitt Romney (b 1947; Republican nominee in the 2012 US presidential election, US senator (Republican-Utah) since 2019) (left), buying 12-packs of Caffeine Free Diet Coke and Wild Cherry Diet Pepsi, Hunter's Shop and Save, Wolfeboro, New Hampshire, August 2012.  Mormons are not allowed to do anything “evil” (though it's rumored some do) and the Doctrine and Covenants (the D&C (1835); referred to usually as the Word of Wisdom) is the scriptural canon of the Church of the Latter Day Saints (the Mormons), section 89 of which provides dietary guidelines which prohibit, inter-alia, the consumption of alcohol, tobacco, and hot drinks (ie tea & coffee).  This index of forbidden food accounts not only for why noted Mormon Mitt Romney usually looks so miserable but also why manufacturers of chocolate, candy & soda have long found Utah a receptive and lucrative market; other than joyful singing, the sugary treats are among their few orally enjoyed pleasures.  Although buying caffeine-free soda, Mitt still knows how to have a good time.  Lindsay Lohan, shopping in Beverley Hills in December 2007 (right), uses a shopping cart because a half-dozen 500 ml (16.9 fl oz) bottles of Evian water are heavier than they look.  Neither have ever been accused of cartnapping.

Dumped in the wild: victims of cartnaping. 

But carts built into cars never reached the market so the shopping cart remained ubiquitous, thus the emergence of the crime of “cartnaping”, a poorer demographic (such as university students with carts loaded with beer & frozen pizzas) sneaking from the store, using their cart all the way home.  So the students got their beer and pizza but now had the problem of disposing of an unwanted cart and waiting for dark to fall before dumping the things in local parks, waterways or underpasses was a popular solution.  Because there were so many cartnaping students, it became a real problem (1) for the environment and (2) for the stores which paid several hundred dollars for each cart.  One early response was to pay third-party contractors a “fee per cart recovered” but more recently there have been measures to prevent cartnaping including electronic devices which make it difficult to push the things beyond a certain point and a deposit scheme in which a low-denomination coin is inserted to gain use; the money refunded when the cart is returned.  The latest approach is to require a swipe with a credit card or phone, not to extract a payment but to register the name of the user and local authorities have a variety of schemes t address the problem including a "report-a-cart hotline" and regimes under which stores are fined for each of their carts found "in the wild".

Vagina & Vulva

Vagina (pronounced vuh-jahy-nuh)

(1) In anatomy & zoology, in many female mammals, the moist, tube-shaped canal part of the reproductive tract which runs from the cervix of the uterus through the vulva (technically between the labia minora) to the outside of the body.

(2) In botany, the sheath formed by the basal part of certain leaves where they embrace the stem.

(3) A sheath-like part or organ (now rare even in technical literature).

(4) In colloquial (and now general) use, the vulva, or the vulva and vaginal passage collectively.

(5) In derogatory colloquial use, an un-masculine man; a weakling (now rare, “pussy” the preferred modern term).

1675-1685: A creation of Medical Latin, a learned borrowing of the Latin vāgīna.  As used in anatomy, the seventeenth century coining was a specialized application of the Latin vāgīna (a sheath, scabbard; a covering, holder; sheath of an ear of grain, hull, husk) of uncertain origin, the suggestion by some etymologists it may have been cognate with the Lithuanian vožiu & vožti (to cover with a hollow thing) dismissed by others as “speculative” or even “gratuitous proposal”.  The use in medicine is exclusive to modern science, the Latin word not used thus during Antiquity.  Vagina is a noun, vaginal & vaginalike are adjectives, vaginally is an adverb; the noun plural is vaginas or vaginae (the old spelling vaginæ is effectively extinct); the part of the anatomy used for copulation & childbirth in female mammals and a similar organ exists in some invertebrates.

The vluva and vagina have for centuries attracted the coining of slang terms, not all of them derogatory.  Borrowed from zoology, "camel toe" directly references the vulva's labia majora. 

In idiomatic use “vaginamoney” is (often embittered) slang for alimony, child support etc, money paid by men to ex-partners after the sundering of a relationship.  One slang form which may not survive is "hairy check book" (cheque book outside the US) because (1) checks are declining in use and (2) body-hair fashions have changed.  In psychiatry, the condition vaginaphobic describes “a fear of or morbid aversion to vaginas) and vaginaphile (an admiration for vaginas) is listed by only some dictionaries which is surprising given authors are so often given to write about them and painters are drawn to painting them (in the sense of oil on canvas etc although there’s doubtless a niche for applying paint directly).  Dating from 1908, the term “vagina dentata” entered psychiatry and its popularization is usually attributed Austrian psychoanalyst Sigmund Freud (1856-1939) although this perception may be attributable to Freud’s works being better known and more widely read, the term used by many in the profession.  The Latin vagina dentata (toothed vagina) referenced the folk mythology in which a woman's vagina contained teeth, the implication being a consequence of sex might be emasculation or at least severe injury.  The tale was also used as a warning about having sex with unknown women and as a way of discouraging rape.  The vivid imagery of a vagina dentata (in somewhat abstract form) was used by the US military as a warning about the dangers of STIs (sexually transmitted infection (once known as sexually transmitted diseases (STD) & VD (venereal disease).  Some writers have speculated on what this revealed about Freud and his much discussed understanding of women.

Vulva (pronounced vuhl-vuh)

(1) The external female genitalia of female mammals (including the labia, mons veneris, clitoris and vaginal orifice.

(2) In helminthology, a protrusion on the side of a nematode (multivulva used to describe a phenotype of nematode characterized by multiple vulvas).

(3) In arachnology, the spermatheca and associated ducts of the female reproductive system (also known as internal epigyne or internal genitalia).

(4) An internal genital structure in female millipedes (known also as the cyphopod).

Late 1300s: A learned borrowing from the Latin vulva, from the earlier volva (womb, female sexual organ) (perhaps in the literal sense of a “wrapper”), from volvere (to turn, twist, roll, revolve (also “turn over in the mind”)), probably from volvō (to turn, to roll, to wrap around), from the primitive Indo-European root wel- (to turn, revolve), the derivatives referring to curved, enclosing objects.  In the 1970s, when Volvo automobiles weren’t noted for their precise handling, journalists enjoyed noted the translation of the Latin volvō as: “I roll”.   It was akin to the Sanskrit उल्ब (úlba) (womb).  The adjectives vulvalike (also vulva-like) & vulviform both describe objects or designs having the shape of a vulva.  Vulva is a noun, vulval, vulvaless, vulviform, vulvar, vulvate & vulvic are adjectives; the noun plural is vulvas, vulvae or vulvæ.

Ms Gillian Anderson’s “vagina dress”

Gillian Anderson, Golden Globes award ceremony 2024.

There’s nothing novel in the critical deconstruction of the dresses worn on red carpets but the one worn at the 2024 Golden Globe ceremony by actor Gillian Anderson (b 1968) also attracted the attention of word nerds.  Designed by Gabriela Hearst (b 1976), the strapless, ivory corset gown was embroidered with individually stitched embellishments in the shape of vulvas, each of which absorbed some 3½ hours of the embroider’s time.  In an allusion to her sexual wellness brand (G spot), when interviewed, Ms Anderson said she wore the piece: “…for so many reasons. It’s brand appropriate.”  The response in the press and on-line appeared to be (mostly) positive but what did attract criticism was the widespread use of “vagina” to describe the designs, a descriptor used even by Ms Anderson herself.  The more strident of the critics seemed to detect sexual politics in what they claimed was anatomical imprecision, the implication being this lack of respect for gynaecological terminology was casual misogyny; doubts were expressed that anyone would dare confuse a scrotum with the testicles.

Anatomical diagram (left) 1958 Edsel (centre) and the detail on Gabriela Hearst's gown (right).  Although Ms Anderson probably didn't give the 1958 Edsel a thought, it does illustrate why her use of "vagina" to describe the embroidered motifs is defensible.

The pedants are correct in that technically the “vulva” describes on the external portion of the genitalia that leads to the vagina; the vulva including the labia majora, labia minora, and clitoris.  The labia is also a complex structure which includes the labia majora (the thick, outer folds of skin protecting the vulva’s internal structure) and the labia minora (the thin, inner folds of skin directly above the vagina).  However, for almost a hundred years, the term “vagina” has widely been used to refer to the vulva and has come to function as a synecdoche for the entire female genitalia and so prevalent has the use become that even medical professionals use “vagina” thus unless great precision is required.  Still, given Ms Anderson’s brand is concerned with such matters, perhaps the historically correct use might have been better but the actor herself noted “…it has vaginas on it” so linguistically, her proprietorial rights should be acknowledged.

The Edsel, the grill and the myths

1958 Edsel Citation convertible.

Although it went down in industrial history as one of capitalism’s most expensive failures, objectively, Ford Motor Corporation’s Edsel really wasn’t a dramatically worse car than the company’s companion brands Ford & Mercury.  Indeed that was one of the reasons for the failure in the market; sharing platforms, engines, transmissions, suspension and some body parts with Fords & Mercurys, the thing simply lacked sufficient product differentiation.  That sharing of components (and assembly plants; Ford sending the Edsels down the existing production lines in the same factories) also makes it hard to believe the often quoted US$300 million (between US$2.5-3 billion expressed in 2024 values) Ford booked as a loss against the abortive venture as anything but an opportunity taken by the accountants to dump all the bad news in one go, certain taxation advantages also able to be gained with this approach. 

1959 Edsel Corsair two-door hardtop.

The very existence Edsel was owed to a system devised by Alfred P Sloan (1875–1966) while president of General Motors (GM).  Sloan is now mostly forgotten by all but students of industrial & economic history but he was instrumental in the development some of the concepts which underpinned the modern economy including frequent product changes (for no functional purpose), planned obsolescence and consumer credit.  What the Sloan system did was provide GM’s customers with a “status ladder” in which the company could produce a range of products (with substantial cross-amortization) at price points which encouraged them to “step up” to the next level as their disposable income increased.  At one point, GM’s brand-range had nine rungs but the Great Depression of the 1930s necessitated some pruning and what eventually emerged was a five rung system: Chevrolet, Pontiac, Oldsmobile, Buick & Cadillac.  In the 1950s, when the US economy enjoyed the unusual conjunction of rising incomes, stable prices and a remarkably (by both historic and contemporary standards) small disparity between the wealth of the rich and poor, this produced the swelling middle class which was the target market for most consumer products and certainly those on the Sloan ladder.  Ford had in 1938 added a rung when the Mercury brand was spliced between Ford and Lincoln but in the mid 1950s, the MBAs convinced the company the Sloan system was the key to GM’s lead in the market and they too re-structured the company’s products into five rungs: Ford, Mercury, Edsel, Lincoln & Continental.  Actually, in a harbinger, the loss-making Continental Division lasted barely a season, folded into Lincoln before the Edsel debuted for the 1958 model year but the MBAs kept the faith.

It turned out to be misplaced although in fairness to them, the circumstances in 1958 were unfortunate, a short but sharp recession shocking consumers who had become accustomed to growth and stability, believing that such unpleasantness belonged to the pre-war past.  The Edsel never recovered.  Although sales in 1958 were disappointing, given the state of the economy, it could have been worse but Ford’s market research (focus groups a thing even then) had identified problems and in response toned down the styling and moved the brand down-market, notionally to sit between Ford & Mercury, a gap which in retrospect didn’t exist.  Sales dropped that year by about a third and the writing was on the wall, although surprising many, a pared-down Edsel range was released for 1960 using Ford’s re-styled bodies but it seemed not many were fooled and fewer than 3000 left the factory before late in 1959 the end of the brand was announced.

1960 Edsel Ranger Sedan.

Really little more than a blinged-up Ford, the Edsel failed because for such a "hyped" product it was a disappointment and in that it can be compared to something like the administration of Barack Obama (b 1961; US president 2009-2017).  Barack Obama was not a bad president and he didn’t lead a bad government, indeed most objective analysts rate his term as “above average” but he disappointed because he promised so much, the soaring rhetoric (“highfalutin nonsense” as the press baron Lord Beaverbrook (1879-1964) would have put it) offering hope and change never realized.  There was also the Edsel’s styling.  There was much clumsiness in the detailing (although almost the whole US industry was similarly afflicted in 1958) but the single most polarizing aspect was the vertical grill assembly, controversial not because it was a regression to something which had become unfashionable in the “longer, lower, wider” era but because of the shape which to some suggested a woman’s vulva.  Some used the words “vagina” or “genitalia” but in those more polite times some publications were reluctant to use such language in print and preferred to suggest the grill resembled a “toilet seat” although that was (literally) a bit of a stretch (and anyway already used of some of the trunk (boot) lids on Imperials styled to excess by Virgil Exner (1909–1973)); more memorable was Time magazine’s “an Oldsmobile sucking a lemon”.

1958 Edsel (left) and 1958 Oldsmobile (right).  One can see why someone at Time magazine thought of "an Oldsmobile sucking a lemon".

1958 Edsel Bermuda “Woody” station wagon.  The “woody” nickname was applied to the station wagons from all manufacturers although after the early 1950s the “wood” was a combination of fibreglass and the DI-NOC plastic appliqué.  The look was intended to evoke the look of the partially timbered-bodied station wagons in production until the early 1950s (Chrysler in the 1960s even did a few convertibles recalling earlier models) and in the US the look lasted until the 1990s.  Ford’s attempt in the 1960s to tempt British & Australian buyers with the charms of DI-NOC proved brief and unsuccessful but in the domestic market it lasted decades.

As much as the sedans and convertibles, the Edsel station wagons were just as unwanted.  The Bermuda station wagon was offered only for the 1958 model year and it managed sales of only 2,235, with 779 the nine-seater version with an additional row of seating in the rear section, a configuration always popular with US buyers in the era of larger families and before mini-vans and SUVs (sports utility vehicles).  The three-row Bermuda was the rarest of the 1958 Edsels but collectors still price them below the convertibles.  If the vulva-themed front end was confronting, there was a strangeness too at the rear, the turn-indicator lights in the shape of an arrow, a traditional symbol to indicate the intended direction of travel but bizarrely, the Edsel’s arrows pointed the opposite direction, something necessitated by the need to blend the shape with that of the body’s side moldings.