Moniker (pronounced mon-i-ker)
(1) A personal name or nickname as an informal label, often drawing attention to a particular attribute; sometimes also used in commerce.
(2) In computing, an object (an instance of structured data) used to associate the name of an object with its location; many coders prefer “tag”.
1849: Moniker is perhaps from the Irish Shelta munik, munika & mŭnnik (name), said to be a permutation and extension of Irish ainm (name). Earlier scholars said it was originally a hobo term, dating it from 1851 and of uncertain origin, perhaps from monk (monks and nuns take new names with their vows) and noted British tramps of the period referred to themselves as “in the monkery”. Monekeer is attested among the London underclass from 1851 and there were those who claimed to detect “a certain Coptic or Egyptian twang” but, given the uncertainty, all conclude the origin can be only uncertain and the ideas of it being (1) a back-slang of the Middle English ekename (the construct being eke (also, additionally) + name), (2) a corruption of monogram (in the sense of “a signature”), (3) from monarch in the egotistical sense of “I, myself” or (4) from “monk” (monks and nuns take new names with their vows) are all speculative and there’s certainly no link with the primitive Indo-European root no-men (name). The (rare) alternative forms were monacer, monicker & moniker. Moniker is a noun; the noun plural is monikers.
Lindsay Lohan doing the LiLo, Mykonos, Greece, 2018.Lindsay Lohan’s moniker LiLo is a blend,
the construct being Li(ndsay) + Lo(han).
Being based on proper nouns, in linguistics this would by most be regarded
a pure blend, although some would list it as a portmanteau which is a special type
of blend in which parts of multiple words are combined into a new word (and
some insist that in true portmanteaus there must be some relationship between
the source words and the result). As a
proper noun in its own right, “Lilo” means “generous One” and its origin is
Hawaiian although in some traditions in the islands it can be translated as “lost”. The LiLo name was also adopted as the name of an impromptu dance Ms Lohan performed in 2018 at the Lohan Beach House on the Greek Island of Mykonos.
English has a tradition of
accumulation many words to mean much the same thing and this can be handy
because it allows nuances of use to emerge. Moniker has as one of
those words which, despite there being many better-known and probably better
understood synonyms, offers variety, a linguistic flourish that doesn’t suffer the
boring familiarity of “nickname” or the dubious connotations of
“alias”. The other related forms include epithet, byname, pseudonym,
sobriquet pen-name & to-name. By some typically strange process,
in English the French nom de plume (pen-name) is common
whereas among the French nom de guerre (literally, “name of
war”, referring to the pseudonyms used during wars) is used for all
purposes. The more recent creation "nom de Web" was a humorous coining
for those operating on the internet under a cloak of anonymity although for
those who object to mixing linguistic sources for such things there was also
nom de clavier, the construct being the French nom (name) + de (of) + clavier
(keyboard). Of course, even someone using a nom de clavier will be
able to pay their monthly US$8 and attach to it a Twitter blue tick.
The moniker in modern US politics
Monikers in politics are
nothing new but Donald Trump’s 2016 campaign for the Republican nomination and
subsequently the presidency then and in 2020 was an example of democratic
politics adopting the techniques of reality television and his application of
derisive monikers to his opponents proved quite effective in
2016. The campaign team took the idea seriously from the start,
workshopping the possibilities in focus groups to find which gained the best
response. It turned out, based on data from the focus groups there
was nothing to choose between crooked Hillary and lying Hillary
(as one might imagine) but this was just another big TV show so Trump picked
the one he preferred. Crooked Hillary’s loss was Ted Cruz’s gain: He
became Lyin’ Ted which was remembered when, rather than
sharing the cold with his those who he represents when Texas froze under a polar vortex, the flew off to sunny Mexico for a vacation. He was
immediately dubbed flyin’ Ted. The monikers are
also recycled “crazy” briefly tried for crooked Hillary, used for Bernie
Sanders and later for Liz Chaney, the last use probably because of the
attractiveness of the cadence. The opposing campaign teams noted both
phenomenon and effect but all decided they either didn’t wish to adopt the
technique or it was too late and to come up with a dirty Donald
or cheating Donald or whatever, would have seemed an
unoriginal reaction. They were probably right to resist temptation.
The class of 2016: (1) Tez
Cruz: Lyin’ Ted, (2) Marco Rubio: Little Marco, (3) Elizabeth Elizabeth Warren: Pocahontas, (4)
Pete Buttigieg: Alfred E Neuman, (5) Michael Bloomfield: Mini
Mike, (6) Jeb Bush: Low Energy Jeb, (7), Hillary
Clinton: Crooked Hillary, (8) Bernie Sanders: Crazy
Bernie.
Some of the memorable monikers Mr Trump has deployed over the years
include: Wacky Bill Cassidy, Sleepin' Bob Casey, Low-Polling Liz Cheney, Wacky Susan Collins, Leakin' James Comey,
Shadey James Comey, Slimeball James Comey, Slippery James Comey, Ron
DeSanctimonious (Ron DeSantis), Leaking
Dianne Feinstein, Jeff Flakey, (Jeff Flake), Rejected Senator Jeff Flake, Al Frankenstein (Al Franken), Lightweight Senator Kirsten Gillibrand,
Nasty Kamala (Kamala Harris) Phony
Kamala Harris, Corrupt Kaine (Tim Kaine), Cryin' Adam Kinzinger, Senator Joe Munchkin (Joe Manchin), Broken Old Crow (Mitch McConnell), Evan McMuffin (Evan McMullin), Disaster from Alaska (Lisa Murkowski), Fat Jerry (Jerry Nadler), Eva Perón (Alexandria Ocasio-Cortez), Foul Mouthed Omar (Ilhan Omar), Dummy Beto (Beto O'Rourke), Truly weird Senator Rand Paul, Nancy
Antoinette (Nancy Pelosi), Nervous
Nancy Pelosi, The Nutty Professor
(Bernie Sanders), Adam Schitt (Adam
Schiff), Pencil Neck (Adam Schiff), Weirdo Tom Steyer, Goofy Elizabeth Warren,
Low-IQ Maxine Waters, That woman from Michigan (Gretchen Whitmer) and Gretchen Half-Whitmer (Gretchen
Whitmer).
Sleepy Joe and wife on the campaign trail,
2020.
Even Trump however probably had to reign in his worst instincts, of which there are many. He must have been tempted to persist calling Joe Biden sleepy-creepy Joe because of the long history of hair-sniffing photographs but, given his own record of locker-room talk, perhaps thought an allusion to senility might be safer. Sleepy Joe it became although he’d previously flirted with Corrupt Joe, Basement Biden, Beijing Biden, China Joe, Quid Pro Joe and Slow Joe. Had it been twenty years earlier, he’d probably have dismissed Pete Buttigieg with the gay slur Mayor Buttplug but times have changed. He actually struggled to find some way successfully to disparage Buttigieg, finally picking up a reference to the Mad Magazine character Alfred E Neuman. Buttigieg successfully deflected that echo from the analogue age, claiming never to have heard of Alfred E Neuman and suggesting it might be a “generational thing”, the cultural moment having passed. It may also have been a good tactic; Ronald Reagan’s campaign staff never cared if anyone said he was too ignorant to be president but worried greatly if anyone suggested he was too old. All the same, between Buttigieg and Neuman, there is some resemblance.
The pot calling the kettle black: Donald Trump in action.One of the more recent to emerge was Ron
DeSanctimonious to describe Florida Governor Ron DeSantis who a well-regarded betting
site currently lists as the $2.10 favorite for the Republican presidential
nomination in 2024 with Mr Trump at $3.10 and all others as outsiders. Perhaps surprisingly, the Democrat field is
more closely contested although Sleepy Joe remains the favorite though it’s a
long way out and even Crooked Hillary Clinton is at only $26.00 which doesn’t
seem long odds considering the history. Ron
DeSanctimonious has lots of syllables so isn’t as punchy as some of the earlier
monikers but Mr Trump has a habit of trying them out to see how they catch on
and replacing anything which doesn’t work and in the 2022 Florida gubernatorial election he confirmed he voted for DeSantis so there's that. However, long words can work well if they roll easily off the tongue
which is why Pocahontas gained resonance.
Donald Trump dubbed Elizabeth Warren Pocahontas because of her claim to
Native American ancestry which proved dubious but others were more clever
still, referring to her as Fauxcahontas.
That was actually an incorrect use necessitated by the need of rhyme and
word formation; technically she was a Fakecahontas but as a word it doesn’t
work as well. People anyway seemed to
get the point: as a Native American, she was fake, bogus, phoney.
Mr Trump in November 2022 announced he'd be seeking the Republican Party's nomination again in 2024 so monikers old and new might again be deployed although, gloating somewhat over the disappointing performance of Trump-aligned candidates in the mid-term elections, Rupert Murdoch's tabloid The New York Post ran the headline "Trumpty Dumpty Had a Great Fall". The Trumpty Dumpty line wasn't original, memes and books having circulated for years, but, News Corp having given the lead, it'll be interesting to see if that starts a trend among what Mr Trump calls "the fake news media".