Monday, July 11, 2022

Ersatz

Ersatz (pronounced er-zahts or er-sahts)

(1) Serving as a substitute; synthetic; artificial (adjective).

(2) An artificial substance or article used to replace something natural or genuine; a substitute (noun).

1875: From the German ersatz (units of the army reserve (literally "compensation, replacement, substitute"), a back-formation from ersetzen (to replace; substitute good) from the Old High German irsezzen, the construct being ir- (an unaccented variant of ur; in German, the prefix signifying a notion of getting something (either by conscious effort or (rarely) producing the effect of coming to have it unintentionally) by specific means) + setzen, from the Middle High German setzen, from the Old High German sezzen, from the Proto-Germanic satjaną, from the primitive Indo-European sodéyeti; from the primitive Indo-European root sed- (to sit); it was cognate with the Hunsrik setze, the English set and the Dutch zetten.  Historically an adjective, use of ersatz as a noun was first noted in 1892.

Technically, although ersatz has many synonyms (synthetic, phony, imitation, fake, sham, substitute, counterfeit, bogus, manufactured, pretended, simulated, spurious, copied, false et al), because of its association with inferior quality goods (such as chocolate and, most famously, the notoriously unpleasant ersatz coffee, made typically from acorns), produced in Germany during the world wars to compensate for the shortage of genuine products, Ersatz tends to be used in that context while the preferred terms in modern English use are fake & faux, the latter with the particular sense of something imitative yet deliberately not deceptively so.  Indeed, faux can have positive connotations (faux fur, leather etc) and, among vegans, such things may be obligatory. 

Originally, the German military jargon was Ersatz Corps which described reserve, substitute or replacement troops, the word later adopted by the Kaiserliche Marine (the Imperial Navy) as part of the secrecy protocol which didn’t reveal the names of vessels until launch (and, in war-time, even during sea-trials), ships thus appearing in the naval lists with names like "Ersatz Yorck class".  During the two world wars, it was most famously applied to over ten-thousand substitute products, both industrial and consumer goods, created because of shortages.  The word entered Russian and English and came to describe any product thought not as good as the original.

Lindsay Lohan v Take-Two Interactive Software Inc et al, New York Court of Appeals (No 24, pp1-11, 29 March 2018)

In a case which took an unremarkable four years from filing to reach New York’s highest appellate court, Lindsay Lohan’s suit against the makers of video game Grand Theft Auto V was dismissed.  In a unanimous ruling in March 2018, six judges of the New York Court of Appeals rejected her invasion of privacy claim which alleged one of the game’s characters was based on her.  The judges found the "actress/singer" in the game merely resembled a “generic young woman” rather than anyone specific.  Unfortunately the judges seemed unacquainted with the concept of the “basic white girl” which might have made the judgment more of a fun read.

Beware of imitations: The real Lindsay Lohan and the GTA 5 ersatz, a mere "generic young woman".

Agreeing with the 2016 ruling of the New York County Supreme Court which, on appeal, also found for the game’s makers, the judges, as a point of law, accepted the claim a computer game’s character "could be construed a portrait", which "could constitute an invasion of an individual’s privacy" but, on the facts of the case, the likeness was "not sufficiently strong".  The “… artistic renderings are an indistinct, satirical representation of the style, look and persona of a modern, beach-going young woman... that is not recognizable as the plaintiff" Judge Eugene Fahey wrote in his ruling.  Lindsay Lohan’s lawyers did not seek leave to appeal.

Schematic of Ersatz Yorck's armor deployment.

Ersatz Yorck was one of the project names for a planned build of three battlecruisers ordered in 1916 by the German navy.  After the first keel had been laid down, influenced by the tendency, noted since the launching a decade earlier of the Royal Navy's HMS Dreadnought, towards bigger guns, the design was revised to become was significantly heavier than the Mackensen class which had been the original template.  The name Ersatz Yorck was derived from the ship being the replacement (ie ersatz in the original German sense of the word) for the Roon class armored cruiser SMS Yorck, sunk in home waters in 1914 after striking a (German) mine.  The other two ships in the programme were Ersatz Gneisenau & Ersatz Scarnhorst, both slated as replacements for namesakes lost during the Battle of the Falkland Islands (1914).

The three ships were never completed because it had become apparent augmenting the surface fleet was reinforcing failure and that U-boat (submarine) construction was a better use of available resources.  Thus the partially built Ersatz Yorck, years from completion, was broken up on the slipway and cannibalized to support U-boat production.  However, the navy retained the blueprints and it was these plans which in the 1930s provided the basis for what became the Scarnhorst class battleships although, in the Second World War, the illusion a surface fleet would be a more effective instrument of war at sea than the U-Boats proved again a chimera and one which meant that even in the early days of the conflict, the British never quite lost control of the Atlantic.  Had Germany entered the war with the 300 operational submarines advocated by the navy's U-Boat branch rather than the two-dozen odd available in 1939, the battle in the Atlantic would have have assumed a different character.   

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