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Monday, October 5, 2026

Breadvan

Breadvan (pronounced bred-vann)

(1) A delivery vehicle adapted for carrying loaves of bread or other bakery items for delivery to retail outlets, hotels, cafés etc.

(2) As the Ferrari 250 GT SWB (short wheelbase) “Breadvan”, a one-off vehicle produced in 1962.

(3) As a descriptor of the “breadvan” style applied to the rear of vehicles to seek aerodynamic advantages in competition, variously applied, mostly during the 1960s & 1970s.

1840s: A compound word, the construct being bread + van.  Bread was from the Middle English bred & breed (kind of food made from flour or the meal of some grain, kneaded into a dough, fermented, and baked), from the Old English brēad (fragment, bit, morsel, crumb), from the Proto-West Germanic braud, from the Proto-Germanic braudą (cooked food, leavened bread), from the primitive Indo-European berw- & brew- (to boil, to see).  Etymologists note also the Proto-Germanic braudaz & brauþaz (broken piece, fragment), from the primitive Indo-European bera- (to split, beat, hew, struggle) and suggest bread may have been a conflation of both influences.  It was cognate with the Old Norse brauð (bread), the Old Frisian brad (bread), the Middle Dutch brot (bread), the German Brot (bread), the Scots breid (bread), the Saterland Frisian Brad (bread), the West Frisian brea (bread), the Dutch brood (bread), the Danish & Norwegian brød (bread), the Swedish bröd (bread), the Icelandic brauð (bread), the Albanian brydh (I make crumbly, friable, soft) and the Latin frustum (crumb).  It displaced the non-native Middle English payn (bread), from the Old French pain (bread), having in the twelfth century replaced the usual Old English word for "bread" (hlaf).  Van was short for caravan, from the Middle French caravane, from the French caravane, from the Old French carvane & carevane, (or the Medieval Latin caravana), from the Persian کاروان‎ (kârvân), from the Middle Persian (kārawān) (group of desert travelers), from the Old Persian, ultimately from the primitive Indo-European ker- (army).  Most famously, the word was used to designate a group of people who were travelling by camel or horse on the variety of routes referred to as the Silk Road and it reached the West after being picked up during the Crusades, from the Persian forms via the Arabic qairawan and connected ultimately to the Sanskrit karabhah (camel).  Breadvan (also as bread-van) is a noun; the noun plural is breadvans.

Breadvans various

Progress: Horse-drawn breadvan (left) and Austin (left) & Morris (right), breadvans, Melbourne, Australia, 1959 (right).  The Morris Commercial J-type was produced between 1949 and 1961 and between 1957 and 1960s there was also a “badge-engineered” (and mechanically identical) Austin version.  The BMC (British Motor Corporation) conglomerate (that ultimately would be absorbed into the doomed British Leyland (1968-1986) became notorious for “badge-engineering” (one model produced under six different brands) their passenger cars but their light commercial vehicles often were produced as both an Austin and Morris, the original rationale being to provide products to sometimes separate dealer networks.

The breadvans were first horse-drawn and came into use in the in the 1840s.  These vans were used to transport freshly baked bread from bakeries to homes and businesses in cities and towns in the UK, Europe, North America and Australasia.  The breadvan was adopted as an efficiency measure, being a significant improvement on the traditional system of delivery which was usually a “baker’s boy” carrying baskets of bread on foot to customers.  The horse-drawn breadvans allowed bakers increase production and expand their customer base.  The construction of the vehicles was not particularly specialized but they did need to be (1) waterproof to protect the goods from the elements and (2) secure enough that the bread was not accessible by opportunistic birds, dogs or thieves.  Enzo Ferrari (1898-1988) became famous for the cars carrying his name (though never much associated with breadvans) but his imperious attitude to customers and employees alike led to a number of them storming out of Maranello and creating their own machines.  Some, like Lamborghini endured through many ups & downs, others like Bizzarrini survived for a while and ATS (Automobili Turismo Sport) produced a dozen exquisite creations before succumbing to commercial reality.  Another curious product of a dispute with il Commendatore was the Ferrari 250 GT SWB “Breadvan”.

Ferrari 250 GT SWB “Breadvan” in profile (left) and leading a 250 GT SWB, the car on which it was based.

Ferrari’s 250 GTO became available to customers in 1962 and one with his name on the list was Count Giovanni Volpi di Misurata (b 1938), principal of the Scuderia Serenissima (Scuderia SSS Republica di Venezia) operation but when Enzo Ferrari found out Volpi was one of the financial backers of the ATS project, he scratched the count’s name from the order book.  Through one of the back channel deals still a feature of Italian commerce, Volpi did obtain a GTO but he decided he’d like to make a point to il Commendatore so opted to make something even better for his team’s assault on the 1962 Le Mans 24 hour endurance classic.  In the Scuderia Serenissima stable was what was reputed to be the world’s fastest Ferrari GT SWB (serial number 2819 GT) and it was decided to update this to a specification beyond even that of the GTO, a task entrusted to Giotto Bizzarrini (1926-2023) who, with remarkable alacrity, performed the task in the workshops of noted coachbuilder Piero Drogo (1926–1973).  The changes wrought were radical indeed.  To obtain the ideal centre of gravity, the 3.0 litre (180 cubic inch) V12 engine was shifted 4¾ inches (120 mm) rearward, sitting entirely behind the front axle and mounted lower, something permitted by the installation of a dry sump lubrication system.  Emulating the factory GTO, six downdraft, twin choke Weber carburetors sat atop the inlet manifold, the tuned engine generating a healthy 300 HP (horsepower).  Given the re-engineering, on paper, the car was at least a match for the GTO except it lacked the factory machine’s five-speed gearbox, running instead the standard four-speed.  

Ferrari 250 GT SWB “Breadvan”.  It's not known if anyone has ever calculated the rear compartment's capacity but it would have held a few loaves and they'd likely have been delivered more quickly than most.

What really caught the eye however was Bizzarrini’s striking bodywork, the sharp nose so low a Perspex cover had to be fabricated to shield the cluster of a dozen velocity stacks of the Webers protruding above the hood (bonnet) line.  Most extraordinary however was the roofline that extended from the top of the windscreen to the rear where it was sharply cut-off to create what remains perhaps the most extreme Kammtail ever executed.  The count was impressed, the creation matching the GTO for power while being 100 kg (220 lb) lighter and aerodynamically more efficient.  Accordingly he included it in the three-car Ferrari team he assembled for Le Mans along with the GTO and a 250 TR/61; it's appearance caused a sensation, the French dubbing it la camionnette (little truck) but it was the English nickname “Breadvan” that really caught on.  To a degree the count proved his point.  Under pressure from Ferrari the organizers forced the Breadvan to run in the prototype class against pure racing cars rather than the GTOs in the granturismo category but in the race, it outpaced the whole GT field until, after four hours, a broken driveshaft forced its retirement.  Subsequently, it was entered that season in a further four events, scoring two GT class victories and a class track record before being retired.  Count Volpi sold the car in 1965 for US$2,800 (it was then just another no longer competitive, "clapped-out" race car) but it has survived to be a popular entrant on the historic racing circuit.

2021 Ferrari Breadvan homage by Niels van Roij Design.

Dutch designer Niels van Roij (b 1984) runs a specialist design house and in 2019 was commissioned to built a one-off “Ferrari Breadvan homage”.  Two years in the making, the project was based on a 550 Maranello (tipo F133, 1996-2002), the model chosen because it was the company’s last front-engined, V12 built with the classic open-gate manual transmission.  With the increase in the money supply (most of which went to the upper few percent of the population), the market for bespoke creations (thought effectively extinct since the demise in the 1960s of most of the coach-building business) has grown and for those not content with the long and expensive option lists now offered by some manufacturers, true exclusivity can be obtained by commissioning a one-off creation.  Typically, the things cost at least US$2 million.  

Breadvans, crashed and fixed.

Breadvans ancient and (slightly more) modern can crash or otherwise be damaged and while some will be written off (typically if replacement is economically more viable than repair), if the vehicle is sufficiently valuable, it will be repaired.  The Ferrari Breadvan hasn’t been sold in a public exchange since the mid-1960s although it has shifted between collections on a number of occasions but always via private treaties.  A current market valuation is thus speculative but as a unique Ferrari 250 SWB of historical significance, it will be a big number and current estimates are between US$25-30 million, a reasonable increase from the US$2,800 realized in 1965.  So, the dented Ferrari Breadvan gets fixed and England’s RS Panels, based in Attleborough Fields Industrial Estate, Nuneaton was entrusted with the task after one “prang”.  Specialists in the aluminum and steel panels forming the usually curvaceous but occasionally brutalist lines of classic-era Ferraris, Maseratis, Jaguars, Aston Martins and such, as many owners discovered after RS returned their repaired or restored cars, they found the fit and finish was of a higher standard than when they left the factory, all those years ago.  Ferraris especially were notorious for looking gorgeous but if one looked too closely at the welds and joins not usually seen, the impression could be a little dented.  After emerging from RS Panels, it’s likely the Breadvan is in its finest ever condition.

1965 Ford GT40 Mark I (left) 1966 Ford J Car (centre) & 1967 Ford GT40 Mark IV (right).

As well as the ATS, Lamborghinis and Bizzarrinis, Enzo Ferrari’s attitude to those who disagreed with him also begat the Ford GT40, a well-known tale recounted (with a little license) in the 20th century Fox film Ford vs Ferrari (2019).  In 7.0 litre (427 cubic inch) form, the GT40 Mark II won at Le Mans in 1966 but Ford’s engineers were aware the thing was overweight and lacked the aerodynamic efficiency of the latest designs so embarked on a development program, choosing the project name “J Car”, an allusion to the “Appendix J” regulations (one of the few genuinely good ideas the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation) came up with before it became world sport's dopiest regulatory body) with which it conformed.  The aluminum honeycomb chassis was commendably light and, noting the speed advantage gained by the Ferrari Breadvan in 1962, a similar rear section was fabricated with tests confirming the reduction in drag.  Unfortunately, the additional speed it enabled exposed the limitation of the breadvanesque lines: above a certain speed the large flat surface acted like an aircraft’s wing and the ensuing lift provoked lethal instability, one fatal crash proving the lightweight chassis also was fragile.  The “J Car” was thus abandoned and a more conventional approach was taken for both the chassis and body of the GT40 Mark IV and it proved successful, in 1967 gaining the second of Ford’s four successive victories at Le Mans (1966-1969).

The modern Ferrari "breadvans"

Ferrari 250 GT SWB “Breadvan” (left) and 2013 Ferrari FF (right).

Rather than the 250 Breadvan, it was probably market research that inspired the Ferrari FF (2011-2016), the Italian factory's first take on the shooting brake concept although in the 1950s there had been some built with opening rear hatches a la the fixed-roof versions of the Jaguar E-Type (1961-1974).  Over the decades, there had been more than a dozen "variations on the theme of a Ferrari station wagon" by a number of coachbuilders, all in their own way distinctive but none improved the lines of the donor car on which they were based, unlike the Jaguar XJS shooting brakes which looked so good it was remarkable one never appeared in the factory's catalogue.  According to the factory, "FF" stood for "Ferrari Four" a reference to the AWD (all wheel drive) configuration although it may also have been intended to remind potential buyers the thing could seat four and the promotional material included pictures of ski-racks and even a roof-mounted “ski-box”, able to hold ski-gear for four.  Clearly, the combination of AWD traction and the carrying capacity was a hint this was a car for those who liked to drive to the ski-fields.  The Ferrari FF "shooting brake" (the factory seems not to have used the term although most journalists seems to thought it best except the better informed who referenced the 250 "Breadvan") was very much in the same vein, its capaciousness closer to that of a “big coupé” rather than any size of station wagon although the factory did circulate photographs of the rear-compartment comfortably (if snugly) packed with a set of golf-clubs and a half dozen-odd travel bags; with folding rear seats, Ferrari claimed a trunk (boot) capacity of 450-800 litres (16-28 cubic feet).

1966 Jensen FF Series 1 (left) and 2017 Ferrari GTC4Lusso (right).

Despite the name, there was apparently no intention to link the car with the Jensen FF (1966-1971) a pioneering machine which featured both all wheel drive (AWD although then still called 4WD (four wheel drive)) and anti-lock brakes (an early, mechanical implementation derived from use in aviation which was most effective).  Anti-lock braking is essentially a form of “pressure modulation” and the modern abbreviation "ABS" doesn’t reference the often quoted  “Anti-Lock Braking System”; the correct source is Anti-Bloc System, the name adopted in 1966 when Daimler-Benz and the Heidelberg electronics company Teldix (later absorbed by Bosch) began a co-development of a hybrid analogue-electronic system.  The system used on the Jensen FF was an early, mechanical implementation derived from use in aviation which have proved effective for aircraft landing on icy runways).

Marketing opportunity for niche players: A Lindsay Lohan breadvan, Reykjavik, Iceland.

The Jensen FF really wasn’t a shooting brake although the huge and distinctive rear window was also a hatch so it did offer some of the advantages.  Despite the high price, the Jensen FF sold remarkably well but its market potential was limited because all Ferguson’s development work had been done in England using RHD (right-hand-drive) vehicles and the system was so specific it wasn’t possible to make a left-hand-drive (LHD) FF without re-engineering the whole mechanism, the apparatus so bulky the passenger's front seat was narrower than that of the driver so much did things intrude.  Consequently, only 320 were built, apparently at a financial loss.  Ferrari did better with their FF, over 2000 sold between 2011–2016 and although the packaging may have been remarkably efficient, with a 6.3 litre (382 cubic inch) V12 it was never going to be economical, listed by the 2013 US Department of Energy as the least fuel-efficient car in the midsize class, sharing that dubious honor with the bigger, heavier (though not as rapid) Bentley Mulsanne.  For owners, the 335 km/h (208 mph) top speed was presumably sufficient compensation.  When production ended, the FF was replaced by the conceptually similiar GTC4Lusso (2016-2020) and, unusually, in 2017 the factory announced the GTC4Lusso T, the appended "T" a reference to it being powered by a twin-turbocharged V8 rather than its older sibling's V12; the V8 was RWD (rear wheel drive) but did retain the 4WS (four-wheel steering) system.  The last of the pair left the factory late in 2020 and were not replaced so there have been no Ferrari Breadvans since.

Homemade breadvans

Ford Anglia, Rallye Monte-Carlo, 1962 (left) & Ford Anglia "breadvans" built for New Zealand Allcomer racing during the 1960s.

In the US, at a time with a million dollars was still a lot of money, Ford spent probably at least a million on the GT40’s abortive breadvan but in New Zealand, it doubtful the amateur racers in the popular “Allcomers” category (a close cousin of the admirable Formula Libre) spent even UD$100 in the development of their “breadvans”.  In the Allcomer category, the “breadvans” (again a nod to the Count Volpi’s 1962 Ferrari) were Ford Anglias with a rear section modified to gain some aerodynamic advantage.  The English Ford Anglia 105E (1959–1968) had an unusual reverse-angle rear-window (borrowed from some of the corporation's US Lincolns & Mercurys), a design chosen to optimize headroom for back-seat passengers and that it did but it also induced additional drag which, while of no great consequence at the speeds attained in rallying or on public roads, did compromise the top speed, something of great concern to those who found the light, agile machines otherwise well-suited to racing.  In the spirit of improvisation for which New Zealand Allcomer racing was renowned, “breadvans” soon proliferated, fabricated variously from fibreglass, aluminum or steel (and reputedly even paper-mache although that may be apocryphal and based on the use of the technique to create molds for a fibreglass structure) and the approach was successful, Anglias competitive in some forms of racing well into the 1970s by which time some had, improbably, been re-powered with V8 engines, an Allcomer solution for just about any problem.

La camionnette: Citroën Baguette Vans

1972 Citroën SM with Michelin's RR “plastic” wheels.

The Citroën SM (1970-1975) was not the success the manufacturer had anticipated in the heady days of the mid 1960s when the design parameters were finalized.  Then, oil was cheap, seemingly limitless and rules about exhaust emissions and safety so minor as to be barely an impediment to the imagination of engineers but, in a very short time much would change, notably US legislators beginning to impose passenger vehicle emission standards in an attempt to reduce the smog that had become a blight upon many cities and the publication in 1965 of Unsafe at Any Speed by crusading lawyer Ralph Nader (b 1934).  Nader’s book was an incitement of the design of US-built cars but what it triggered was an on-rush of legislation that would be imposed on any car sold in that lucrative market and while re-engineering was viable for some imports selling in volume, for niche products, the accountants couldn’t make the economics work; the SM was one of many victims, the last sold in the US leaving the showroom in 1973.  That meant its demise there couldn’t be blamed on the first oil shock (1973-1974) that wrought such a change on the global industry and one of the ironies of the era is that among vehicles sold in the US in its price range and offering such performance (especially were top-speed used as a yardstick), the SM was the one with the lowest fuel consumption, achieved by the use of a relatively small (a V6 of 2.7 or 3.0 litres (163 or 181 cubic inch)) and what were at the time industry-leading aerodynamics.

1974 Citroën HY (1947–1981) breadvan.

Things were however different in Europe where gas (petrol) was more expensive and an engine of that displacement was thought “large”; greatly SM sales were affected although the writing was on the wall even before OAPEC (Organization of Arab Petroleum Exporting Countries) on 17 October, 1973 imposed their first oil embargo, the car’s reputation for unreliability and costly maintenance spreading rapidly although that was a product more of infrastructure than design.  While by the standards of the time a complex machine, experience has shown well-maintained SMs are commendably robust but the problem was the Maserati-sourced V6 engine was unusual in using a 90o configuration (it was essentially a cut-down V8) meaning aspects of the tuning were novel to most mechanics and the hydraulic systems were in some ways different to those used on the DS (1955-1975), the car on which most mechanics had gained their experience of such things.  As it was, sales in Europe dropped precipitously after 1971 (the first year of full-production) and the SM’s future likely anyway would have been bleak had it not been doomed by the rising price of gas and the loss of the lucrative US market.

1988 Citroën 2CV (1948-1990) camionnette.

The SM had been one of the cases of “mission creep” that were a characteristic of the industry in the optimistic and prosperous 1960s.  The origin design brief issued in 1960 had been for a “high-performance DS”, a car that although the lines were upon release in 1955 stunningly modernist (“like a spaceship” a phrase frequently used in press reports), was always hampered by having to use an ancient and rather agricultural four-cylinder power-plant, the funds to develop the planned flat-6 the car deserved never made available.  Even in 1970, the Maserati V6 wasn’t ideal for such a machine but Citroën in 1968 had acquired the Italian concern with the express purpose of gaining an engine powerful enough for a grand-touring car (then a challenging assignment for something with FWD (front-wheel-drive)) and although the V6 delivered the desired power, the compromises inherent in the 90o layout meant the ultimate smoothness and refinement expected in such cars was never quite achieved.  Still, it was in so many ways unique that many were prepared to overlook the odd foible and the press response generally was enthusiastic, as was that of the public with sales in the first two seasons approaching expectations.  However, the reputation for unreliability and costly repairs quickly quelled demand and the unfortunate “external circumstances” of 1973-1974 ensured the project would be terminated earlier than planned with fewer than 13,000 having been built.  Had the SM been the company’s only disastrous venture in the troubled 1970s, Citroën may have been able to avoid bankruptcy but the mistakes had been many and in 1974 administrators were called in, the company sold to the more stable Peugeot (with a still murky involvement by the French state).

1971 Citroën SM "Breadvan".

Between 1970 and 1975, the factory produced the SM only as a LHD (left-hand drive), two-door coupé but coach-builders saw the possibilities with four-door sedans and two-door cabriolets being constructed along with some even more exotic creations but all were very expensive and production of none of these variants reached double figures.  Most exclusive however were the two SM Présidentielles, four-door cabriolets built for le président’s parades during state occasions, the pair not retired from the Élysée Palace’s fleet until 2009.  Unusually among state limousines built since the 1940s, the Présidentielles used the SM’s five-speed manual transmission, first gear being a “crawler”, enabling the cars to percolate slowly along.  Improbable as the SM may have seemed as a rally car, the factory did enter a number of them in such events and for a couple of seasons there was some success, demonstrating also the strength of the novel “plastic wheels” (the Michelin RR (roues resin (resin wheel)) properly described as “constructed of synthetic resin reinforced with long-strand carbon fibre”) but the most eye-catching were a handful of SWB versions, some of which (it may have been as many as four) used the “breadvan” style kammback, a la the earlier Ferrari.  This further improved the aerodynamics which, combined with lower weight and engines tuned for additional power, delivered a reputed top speed of 285 km/h (177 mph, with rally-car gearing!), some 60 km/h (35 mph) more than the fastest of the production models.  It thus joined the short list of "unlikely rally cars" but it was effective and more might have been achieve had the company's financial problems not curtailed the venture.  More practically, the rear compartment allowed an additional two spare tyres to be carried, a useful asset in long-distant events conducted over rough roads.

Wednesday, July 22, 2026

Mainline

Mainline (pronounced meyn-lahyn)

(1) A slang term for the intravenous (injected directly into a vein as opposed to subcutaneous (skin popping)) use of injectable drugs (historically associated most with opium and its derivatives, especially heroin);  a principal or prominent vein into which a drug can be injected.

(2) To use, enjoy or imbibe something without restriction.

(3) The normal, established, or widely accepted position; major (a synonym of mainstream although without any of the the negative connotations mainstream has in recent years acquired.

(4) In rail transport (1) of or pertaining to the principal route or line of a railway or (2) of or pertaining to a surface railway as distinct from an underground, elevated or light rail one (originally as main line or main-line).

(5) In computing, to integrate (code etc) into the main repository for a software project, rather than separate forks.

(6) In civil aviation, an airline's main operating unit, as opposed to codeshares or regional subsidiaries (by extension from the railroad use).

(7) As Mainlinie (line of the Maine), a (historical and political) boundary between northern and southern Germany, roughly following the River Main.

(8) In chess, of a sequence of opening moves, the principal, most important, or most often played variation of such (ie the "main line", the orthodox sequence of opening moves considered to be "best play").

(9) In foodie slang, voraciously to consume.

(10) In longline fishing, the central line to which the branch lines with baits are attached.

(11) In plumbing, the pipeline carrying wastewater to the public drains or a septic tank.

(12) In the US and Australia, related but different models of Ford cars sold during the 1950s.

1841 (1933-1934 as applied to injectable drugs): All senses of mainline (sometimes variously as main-line or with initial capital) are Americanisms and a compound of main + line.  Main is from the Middle English mayn, main, maine, mæin & meyn, from main (noun) and related to the Old English mægen (strong, main, principal) and the Old Norse megn & megenn (strong, main).  It was cognate with Old High German megīn (strong, mighty) from which Modern German gained Möge & Vermögen (power, wealth) and akin to the Old English magan (to be able to).  Line is from the Middle English line & lyne, from Old English līne (line, cable, rope, hawser, series, row, rule, direction) from the Proto-Germanic līnǭ (line, rope, flaxen cord, thread) from the Proto-Germanic līną (flax, linen), from the primitive Indo-European līno (flax).  Influenced in Middle English by the Middle French ligne (line), from Latin linea, it was cognate with the Scots line (line), the North Frisian liin (line), the West Frisian line (line), the Dutch lijn (rope, cord), the German Leine (line, rope), the Danish line (rope, cord), the Swedish lina (line, rope, wire) and the Icelandic lína (line). It was related also to Dutch lijn (flax), the German Lein (flax, linen), the Gothic lein (linen, cloth), the Latin linea (linen, thread, string, line) & linum (flax, thread, linen, cable), the Ancient Greek λίνον (línon) (flax, linen, thread, garment), the Old Church Slavonic линъ (linŭ) (flax), the Russian лён (ljon) (flax), the Lithuanian linai (flax) and the Irish līn (lion) (flax).  The oldest sense of the word is "rope, cord, thread"; from this the senses "path" & "continuous mark" were derived.  Mainline is a noun in the sense of railways and a verb (used without object) if injecting drugs; those doing the latter known, inter alia, as "mainers" or "mainliners", the mainlined not infrequently ending up on a pathologist's autopsy table.  Mainline is a noun, verb & adjective, mainliner is a noun and mainlinging & mainlined are verbs; the noun plural is mainlines.

Basic motoring: 1952 Ford Mainline Business Coupe (with after-market whitewall tyres & sun visor, neither of which were standard equipment).

Ford in the US produced the Mainline between 1952-1956.  It was the base-model of its three tier offering (Ford at that time in the US producing a single range of passenger cars), the more highly specified models being the Customline and premium-level Crestline.  The name was dropped for 1957 when the layers in the range was expanded to four (Custom, Custom 300, Fairlane & Fairlane 500) although this had nothing to do with the association of “mainline” with injecting drug users; while that connection had existed since 1933, not until the 1960s did it in that sense come into general use.  In the US, the Mainline was offered as a sedan with two (informally dubbed "Tudor") or four doors (Fordor), a business coupe (the two-door sedan with no rear seat, a configuration aimed at the “business traveller” who travelled alone and valued additional storage space) and (between 1952-1954) a two-door a station wagon (called Ranch Wagon); convertibles were restricted to the more expensive lines.  A classic “stripper” (ie “stripped” of much trim and non-essential accessories so able to be sold at a lower price), as a consumer level product the Mainline was rather obscure, often mentioned only in the small print in catalogues and brochures and rarely afforded the honor of a photograph.  That was because, in an era of rising prosperity, it really wasn’t photogenic, the exterior lacking much of the chrome adorning the Customline & Crestline (although Studebaker would would later go further down the austerity path with its “Scotsman” models) while the interiors drably were utilitarian, rubber matting on the floor rather than carpet.  One quirk of production-line meant the Mainline did retain the extravagance of a chrome hood emblem, the cost of a separate run of hoods without the screw-holes higher than that of the emblem and the minute or so of labor required for the fitment.  Mercedes-Benz later (and belatedly) discovered similar math when some chrome trim was omitted from the tail-fins on the lower cost versions of its Heckflosse range (1959-1968), the labor required to hand-finish the metal a more expensive process than fitting the part and its fitting.  The Mainline's equipment levels were similarly spartan, only the driver's side fitted with a sun visor while passengers were denied armrests and unless paying extra to the dealer, no cigarette lighter was included, a painted metal plug (ancestor of the later “switch blanks) covering the hole in the dashboard.  An ashtray was however included and, in a sign of the times, the cigarette lighter was a popular option.

1956 Ford Mainline "Coupé Utility" (Australia).

Australia was a smaller market and neither the three trim options nor all the body styles were offered, sales between 1952-1959 restricted to the four-door Customline (some station wagons were imported in fully-built form) and a locally developed “coupé utility”, created by adding a rear section in the style of a light pickup truck.  A feature of the Australian market since the 1930s, in the Australian way, the six syllable “coupé utility” quickly was shortened to “ute”, remaining a profitable market sector until motor vehicle production in the country ceased in 2017.  The coupé utility used the Mainline name and was built on the station wagon chassis with the addition of the convertible’s X-member to permit a higher load carrying capacity, a further quirk being the Australian Fords continued until 1954 to use the old flathead V8 (introduced in 1932 not in the US used in passenger cars after 1953), the new overhead valve (OHV) Y-Block V8 not introduced until 1955.  The Mainline remained in the Australian line-up until 1959 when the Fairlane replaced the Customline but Ford didn’t develop a coupé utility version of the new car, the body style instead offered on the compact platform (standard-size in Australian terms) when the Falcon (1960-2016) entered local production.  The Australian ute proved influential across the Pacific, Ford in the US offering several generations of Ranchero (1957-1979), the success of which encouraged Chevrolet to adopt the same concept, an El Camino model sold between 1959-1960 and 1964-1987.

Basic military motoring: 1952 Ford Mainline, the teddy bear in sailor suit an alusion to this car once being USN (US Navy) staff car 07-141953.

GM (General Motors) and Chrysler of course also had “stripper” models in their ranges the cheapest and most basic being those offered respectively by Chevrolet and Plymouth but the concept was in every case became corporation-wide although to speak of the cheapest Cadillacs as “strippers” was misleading and it’s better to refer to them as “selectively de-frilled” (something distinct from the more general “de-contenting ” strategy GM would begin in the late 1960s).  For sociological reasons, the “cheapest Cadillac” once had real appeal because in the US it was for decades the ultimate “aspirational brand” appealing very much to those who really couldn’t afford one; the extent of Cadillac purchasing by the “lower middle class” was once of the markers of the “American dream” although caution did need to be exercised: tick to many of the option boxes for a “stripper” Cadillac Calais and the invoice price began to overlap with that of the even more aspirational DeVille.  While the Mainline may not much have been seen in the brochures, in local newspaper advertising, frequently one would appear, usually with its temptingly low price in large bold type (often with an exclamation mark).  That price typically was between 15-20% less than what buyers typically paid for a Customline or Crestline (a “new Ford” in the public imagination) but the advertising copy in the newspaper tended not to dwell on details and in the pre-internet age, the sight of $1,389! was enough to entice buyers to visit the showroom.  Of course, once there they would discover a Mainline business coupe wasn’t all that appealing and the salesman would agree, showing them the better value offered by a two-door Customline sedan at $1,570.  Dealerships really didn’t want to see too many Mainlines because the profit margins were slim compared to the more expensive Fords although the most skilled salesmen (they were then all men) could “add a little fat” by “up-selling” the odd accessory (mudflaps, whitewall tyres, the cigarette lighter etc).

Stripper at speed: 1956 NASCAR (National Association for Stock Car Auto Racing) Ford Mainline, Southern 500, Darlington Raceway, South Carolina, USA.

Darlington was known for the infamous “Darlington stripe”, left on the right side of the cars because the angle of the track made it challenging for drivers to maintain a competitive speed without sometimes “kissing the wall” at turns three & four.  The drivers called the concept “fender prints” (an allusion to the various shades of paint the circulating cars left on an oval’s wall) but Darlington was especially honoured with the notorious “Darlington stripe” because, over the course of a race, multiple “scrapes” were inevitable.  The start-finish line on the unusual egg-shaped track was in 1997 moved so the critical section now starts at turn one and although the guard rails are now less hazardous, the Darlington stripe remains something of a NASCAR rite of passage. 

The sales tactic must have worked because relatively few private buyers chose Mainlines, despite a saving of $180-odd being in 1952 a compelling argument (the method of calculation vary but US$180 expressed in 2026 purchasing power would be over US$2,000).  That was however just side-business for the Mainline.  The real reason the industry built strippers was for fleet sales to corporations and government instrumentalities such as the military, police forces, fire departments and such.  While a saving of $180 might be enough to persuade a few frugal customers to forgo carpets and armrests, for purchasing managers buying by the dozen (or even the thousand), the lower unit-cost multiplied into a lot of money and of course, at those volumes, further discounts were applied.  The other minor career of the stripper came on race tracks or drag strips, buyers for that purpose wanting the cheapest, lightest platform; for them armrests and cigarette lighters were just pointless excess weight and, wherever possible, they undertook further “striping”, discarding anything not absolutely essential.  For them, the Mainline was a good starting-point.

Map of southern England's Great Western Main Line. 

Main Line had since 1841 been used generally to mean "principal line of a railway" and the Main Line was once Philadelphia's most desired suburban district.  Once just another rural hamlet, in the 1870s & 1880s it was transformed by the Pennsylvania Railroad Company that built expensive housing developments and hotels, hence the association of "Main Line" with the meaning "affluent area of residence", noted by 1917 and eventually used in that sense without capital letters and as the unhyphenated "mainline".  Essentially creating a fashionable suburb, the Railroad's urban development project linked Philadelphia to Paoli along the Paoli Local train-line via the station stops Overbrook, Merion, Narberth, Wynnewood, Ardmore, Haverford & Bryn Mawr.  Eventually, the Main Line connected Philadelphia with Pittsburgh via Harrisburg but was later split into two lines, Amtrak's Philadelphia to Harrisburg Main Line and the Norfolk Southern Railway's Pittsburgh Line.

A depiction of Lindsay Lohan's "mainlines" (digitally altered image, left), an illustrative diagram of an urban light-rail system showing the mainlines (thick lines) and branch lines (thin lines) (centre) and a human's entire blood circulatory system, created from a corpse donated (by the subject) for the purpose (right).  The technique used (right) is called “vascular corrosion casting”, achieved by replacing the blood in arteries, veins & capillaries with a specially mixed resin; after the resin has set and cured, all other tissue is dissolved in a highly alkaline chemical (typically sodium hydroxide).  To ensure the resin remains, it needs to be of a specific viscosity, with a chemical composition a-reactive to both natural tissue and the chemical used in the dissolution process.

The original slang among drug users, dating from 1933, was "mainline" the noun, referring the principal or prominent vein into which a drug was most effective if injected.  The verb in the sense of "inject (drugs) intravenously" was noted the following year although the associated verb "mainlining" didn't enter regular use until the mid-1960s and the unfortunate companion verb "mainlined" (dead from a drug overdose) soon followed, referred to in that sense by Mimi Fariña (1945–2001) in the song In the Quiet Morning (1970), recorded by Joan Baez (b 1941) after the messy, drug-related death of singer Janis Joplin (1943–1970).  Joplin's death, although technically caused by an impact injury, happened under the influence of heroin.  Counterintuitively, despite injecting drug-use being so obviously associated with veins and arteries, it seems it was the imagery of main and secondary railway lines rather than the human vascular system (also called the circulatory system) that prompted the simile of mainline in drug-related slang.  It was probably because of the general familiarity with the word being used to describe train tracks and the often-seen graphical representation of them at stations and in carriages.  Even in medicine, mainline appears hardly used by physicians when speaking of arteries, veins or capillaries, specific anatomical names (femoral artery, jugular vein etc preferred), the term apparently not useful within the profession because of the need for precision when discussing such things although it may be handy for pathologists who work mostly "in retrospect".  However, there are citations where physicians and neurologists have adopted a similar metaphor (based perhaps on the "rabbit warrens" that are hospitals) to  explain the process of the brain using the “back passages” to restore blood-flow to areas affected by a stroke which has blocked the “main passage”, again drawing on the idea of primary and secondary lines.

In the Quiet Morning (1970) by Mimi Farina © Universal Music Publishing Group, recorded by Joan Baez.  

In the quiet morning, there was much despair
And in the hours that followed, no one could repair
That poor girl, tossed by the tides of misfortune
Barely here to tell her tale, rolled in on a sea of disaster
Rolled out on a mainline rail
 
She once walked tight at my side, I'm sure she walked by you
Her striding steps could not deny, torment from a child who knew
 
That in the quiet morning, there would be despair
And in the hours that followed, no one could repair
That poor girl, she cried out her song so loud
It was heard the whole world round, a symphony of violence
The great southwest unbound
 
La la la la la la la
La la la la la la la
La la la la la la la la la
La la la la, la la la
 
In the quiet morning, there was much despair
And in the hours that followed, no one could repair
That poor girl, tossed by the tides of misfortune
Barely here to tell her tale, rolled in on a sea of disaster
Rolled out on a mainline rail
 
La la la la la la la
La la la la la la la
La la la la la la la la la
La la la la, la la la