Brougham

Brougham (prounced broo-uhm, broom-uhm or broh-uhm)

(1) In horse-drawn passenger transport, a four-wheeled, boxlike, closed carriage for two or four persons with the having the driver's seat outside.

(2) In automotive use, an early designation for a with an open driver's compartment.

(3) In automotive use, an early designation for a style of coachwork resembling a coupé but tending to be powered by an electric motor.

(4) In automotive use, a post-war designation used (mostly in the US) as a model name (more commonly as a sub-name) for luxury versions of mass-produced models.

1849: The coach was named after Henry Peter Brougham, 1st Baron Brougham and Vaux (1778–1868; Lord High Chancellor of Great Britain 1830-1834) who in 1839 took delivery of one in the style.  Although he would sometimes prove a difficult colleague, Lord Brougham’s achievements during his political career were notable and it was while he was Lord Chancellor that the parliament passed both the first Reform Act (1832) (the first substantial building block which would culminate in the democratic nature the British constitution eventually attained in the twentieth century) and the Slavery Abolition Act (1833).  Although Lord Brougham was born in Edinburgh, the surname “Brougham” is of English origin and thought derived from a place name in Westmorland (now part of Cumbria, in north-west of England).  Genealogists believe the name was originally locational, the construct being burg (fort or castle) + hām (homestead or village) and thus understood as “the homestead or village by the fort”.  Brougham Manor (purchased by Lord Brougham in 1926) and the nearby Cumbrian village of Brougham have a long association with the Brougham family.  Brougham is a noun, the noun plural is broughams (initial upper case if used as a proper noun).

The forbidding visage of Lord Brougham (left) and a mid-nineteenth century coach-builder’s advertisement for a Hansom Cab based on the concept of the brougham, the compact dimensions idea for European cities, many with districts still built around tight systems of streets dating from Medieval or even Roman times.

Lord Brougham’s design was very much to suit his requirements and he drew up the specifications simply because no coach was then available with the combination of features he desired.  What he wanted was a compact carriage designed to seat two (although many versions would, for occasional use, often include two small, foldable “jump” seats, a concept which later would be included in many limousines) in an enclosed compartment (the driver sitting outside) with a particular emphasis of ease of ingress and egress.  Its light weight and easy manoeuvrability made the brougham ideal for urban use and the style was influential, not only widely imitated but also productive in that variations (smaller and larger) appeared and it soon became the preferred middle-class carriage of the era.  It differed from the earlier Hansom Cab which was even smaller and designed to accommodate two in a cabin which often wasn’t enclosed.  The Hansom Cab was the ancestor of the modern taxi and they were produced almost exclusively for the use by hire-operators whereas the larger, better appointed brougham was aimed at the private market.

Harold Wilson (1916–1995; UK prime minister 1964-1970 & 1974-1976) outside 10 Downing Street with his Rover 3.5 saloon (P5B, 1967-1973) left, the 3.5 coupé with the lowered roofline (the first of the four-door breed of coupé), centre and Lindsay Lohan with Porsche Panamera 4S (introduced in 2009 in response to the Mercedes-Benz CLS (2004-2023) which revived the concept of the "four-door coupé), right.  Porsche doesn't use the designation "four door coupé". 

Confusingly for modern audiences, in the nineteenth century, the terms “brougham” and “coupé” often were used interchangeably.  In English, coupé (often and increasingly as “coupe”) was from the French coupé (low, short, four-wheeled, close carriage without the front seat, carrying two inside, with an outside seat for the driver (also “front compartment of a stage coach”)), a shortened form of carrosse coupé (a cut-off or shortened version of the Berlin (from Berliner) coach, modified to remove the back seat), the past participle of couper (to cut off; to cut in half), the verbal derivative of coup (blow; stroke); a doublet of cup, hive and keeve, thus the link with goblets, cups & glasses.  It was first applied to two-door automobiles with enclosed coachwork by 1897 while the Coupe de ville (or Coup de ville) dates from 1931, describing originally a car with an open driver's position and an enclosed passenger compartment.

1957 Cadillac Eldorado Brougham.  Cadillac in the 1950s used "Brougham" as just a model name, the same approach as in 1916 when it had no relationship with the historic coach-building styles. 

In the coach-building business, the critical part of the etymology was “a shortened form” and the coupé thus came to be understood as a “smaller” version of the original; originally this meant “shorter” but the industry soon came to use the term to apply to vehicles which were lower, lighter or in any other way down-scaled.  It’s for this reason the use of coupé (usually coupe in US use) came during the 1930s to be (sort of) standardized as a two-door version of a platform which typically appeared also in other forms.  Coupes in the US were by the later 1930s usually enclosed vehicles of a particular style (typically more rakish than two-door “sedans”) but the English clung more closely to the origin of the word by coining “fixed head coupé” (the FHC, ie what in the US would be a “coupe” of some sort) and the “drop-head coupé (the DHC, what would in other places be called a convertible or cabriolet (though not to be confused with a roadster or phaeton).

Named as a homage to the style of US First Lady Jacqueline Kennedy (1929-1994; US First Lady 1961-1963), Pinninfarina's memorable, one-off Cadillac "Brougham Jacqueline" presents an extraordinary contrast with the 1961 Cadillac on which it was based.  Shown at the 1961 Paris Motor Show, it's a glimpse of what Lancia might have built had they been able to offer 390 cubic inch (6.4 litre) V8s.

During the twentieth century, there was significant fragmentation of meaning in the terms which to coach-builders had once meant something quite specific.  By the 1960s, cars sold as coupés could have four doors and although the earliest versions of these made some concession to the etymology by being configured with a lowered roof-line, for others it was just a model name which might be indicative of sleeker lines but not always and the fate of “brougham” was more quixotic still, eventually for a time becoming the US industry’s term of choice when wanting to impart the impression of “up-market”, “luxurious” etc.  That wasn’t something out of the blue because as early as 1916 Cadillac introduced a model called “Brougham” which owed little to the obvious features of Lord Brougham’s carriage, the fully-enclosed, four-door Cadillac being now understood as a saloon, sedan or limousine depending on where one lives.  Those things which distinguished Lord Brougham’s design: (1) the enclosed passenger compartment and (2) the open section for the driver came instead to be associated with something called the "sedanca de ville" although few of these combined this with any quality of compactness.  Cadillac would from time to time flirt with the Brougham name but it’s now best remembered for what’s called “the great Brougham era”.  That term seems to have been invented by Curbside Classic, a curated website which is a gallimaufry of interesting content, built around the theme of once-familiar and often everyday vehicles which are now a rare sight until discovered by Curbside Classic’s contributors (who self-style as "curbivores"), parked next to some curb.  These are the often the machines neglected by automotive historians and collectors who prefer things which are fast, lovely and rare.  According to Curbside Classic, the “great brougham era” began in 1965 with the release of the LTD option for the mass-market Ford Galaxie and that approach was nothing new because even the Galaxie name had in 1959 been coined for a "luxury" version of the Fairlane 500, a trick the US industry had been using for some time.

However, for whatever reason, Ford’s LTD in 1965 created what would now be called a paradigm and it caught not only the public imagination but more importantly convinced them to spend their money buying one and sales were strong.  Profits were also strong because it cost Ford considerably less to tart up a Galaxie than the premium they charged for the LTD package (it was originally an option before becoming a separate model line) and the other mass-market players scrambled to respond, the most blatantly imitative being the Chevrolet Caprice and Plymouth VIP, both released within months of Ford's venture.  Of course, Ford, General Motors (GM) and Chrysler all had other brands, the purpose of which once had been to use the same platform in tarted up form so this internal corporate cannibalization is an interesting case-study in marketing and it’s worth remembering once somewhat up-market brand-names like Mercury and Oldsmobile no longer exist.  By the standards of Broughams which would follow, the “luxury” fittings of the LTD, Caprice and VIP were modest enough but the trend had been started and soon what came to be called the “gingerbread” was being laid on with a trowel: faux wood (plastic), faux chrome (anodized plastic), faux silk (polyester brocade), faux wire wheels (these were at least mostly metal) and that status symbol of the age, the vinyl roof.  The first cars actually to wear a “Brougham” badge seem to have appeared in late 1966 for the 1967 model year and over the decades there would some two dozen using the nomenclature, each understood as being something “more expensive” and therefore “better”.

Landmarks of the great brougham era

1965 Ford LTD:

The 1965 LTD is remembered now for the extra trim and the effect on the industry but in fairness to Ford, the car benefited greatly from the redesigned chassis which included coil-spring suspension on all four wheels.  There was also much attention (Ford spoke in terms of man-years) devoted to the then novel art & science of NVH (noise, vibration & harshness) and fearlessly advertised the thing as being quieter than a new Rolls-Royce.  Many probably thought that mere puffery but more than one publication duly hired acoustic engineers who installed their equipment and ran their tests, confirming the claim.  As a piece of marketing, the extra trim proved quite an enticement and LTD buyers, although they got as standard a 289 cubic inch (4.7 litre) V8 and automatic transmission, got little else and many ticked the boxes on the option list, adding features such as power brakes, power steering, brakes, electric windows and even air-conditioning, then a rarity.  Once all those boxes had been ticked, it wasn’t uncommon for LTDs to be sold for more than the cost of many a nominally up-market Mercury and even the cheapest Lincoln was remarkably close in price.

1971 Holden HG Premier (left) & 1968 Holden HK Brougham (right).

The Holden Brougham (1968-1971) was not so much a landmark of the era as a cul-de-sac but it did indicate how quickly the “brougham” label had come to be associated with prestige and like Chevrolet’s Caprice, the Brougham was a response to a Ford.  In Australia, Ford had been locally assembling the full-sized Galaxies for the government and executive markets but tariffs and the maintenance of the Australian currency peg at US$1.12 meant profitability was marginal, so the engineers (with a budget said to be: "three-quarters of four-fifths of fuck all") took the modest, locally made Falcon, stretched the wheelbase by five inches (125 mm), changed the front and rear styling (which although hardly radical resulted in a remarkably different look), added a few extra features and named it Fairlane.  The Fairlane name was chosen because of the success the company had had in selling first the full-sized US Fairlanes (nicknamed by locals as the “tank Fairlane”) between 1959-1962 and later the compact version (1962-1965).  It proved for decades a successful and lucrative approach.  Holden, General Motors's (GM) local outpost, took a rather bizarre approach in trying to match the Fairlane, the Brougham created by extending the tail of the less exalted Premier by 8 inches (200 mm), the strange elongation a hurried and far from successful response.

1957 Continental Mark II (left) and 1972 Oldsmobile Ninety-Eight Regency (right).  The Continental Mark II (1956-1957) was at the time the most expensive car produced in the US and substantially "hand made" but the relative austerity of the interior compared with the various "broughams" of later decades illustrates how profoundly the manufacturers shaped consumer tastes during the era. 

By 1972, there were so many “Broughams” on the market Oldsmobile must have thought the tag was becoming a bit common so to mark the company’s 75th anniversary, they called their new creation the “Regency”.  Vague as most Americans might have been about the origin of “brougham”, most probably knew “regency” often had something to do with royalty so as an associative pointer it was good.  The Ninety-Eight Regency in 1972 was however as audacious as the LTD had half-a-decade earlier been tentative because it seemed the target was Oldsmobile’s senior stable-mate (two rungs up the ladder in the GM hierarchy), the top-of-the-range Cadillac and there was nothing in Cadillac’s showrooms which could match the conspicuous opulence of the black or covert gold “pillow effect”, tufted velour upholstery.  Each Regency was registered at Tiffany's which supplied the specially designed clock and provided the owner with a distinctive sterling silver key ring; if lost, the keys could be dropped in a mailbox and Tiffany's would return them to the owner.  Take that Cadillac.  A limited run of 2,650 75th anniversary Ninety-Eight Regency cars was built, all of them four-door hardtops and the (non-anniversary) model continued in 1973.  By 1982, Oldsmobile concluded the message needed again to be drummed into buyers and introduced the Regency Brougham.

Peak brougham: 1977 Chrysler New Yorker Brougham four-door hardtop.

The high-water mark of the great brougham era was set by the Cadillac Fleetwood Talisman (1974-1976), the Cadillac Fleetwood Brougham D'Elegance (those produced in 1988-1989) and the most expensive cars from Chrysler Corporation (the Imperials and Chrysler New Yorkers) during the last days of the full-sized cars (1974-1978).  After this, designers really could go no further in this direction and had to think of something else.

Blackwing

Blackwing (pronounced blak-wing)

(1) In zoology (mostly ornithology, entomology & ichthyology), a widely used descriptor of birds, insects, certain water-dwellers and the odd bat.

(2) As Blackwing 602, a pencil with a cult following, manufactured by the Eberhard Faber between 1934-1988, by Faber-Castell 1988 to 1994 and by Sanford 1994-1998.  A visually (though not technically) similar pencil has since 2012 been produced by Palomino.

(3) A high-performance V8 engine manufactured by the Cadillac division of General Motors (GM) between 2018-2020.  Cadillac continues to use Blackwing name for the some of its sedans.

1100s (originally of birds, first informally, later in formal taxonomy): The construct was black + wing.  Black (In the sense of the “color”) was from the Middle English blak, black & blake, from the Old English blæc (black, dark (also "ink”)), from the Proto-West Germanic blak, from the Proto-Germanic blakaz (burnt (and related to the Dutch blaken (to burn)), from the Low German blak & black (blackness, black paint, (black) ink), from the Old High German blah (black), which may be from the primitive Indo-European bhleg- (to burn, shine).  The forms may be compared with the Latin flagrāre (to burn), the Ancient Greek φλόξ (phlóx) (flame) and Sanskrit भर्ग (bharga) (radiance).  Black in this context was “a color” lacking hue and brightness, one which absorbs light without reflecting any of the rays composing it.  In the narrow technical sense, black is an absolute (absorbing light without reflecting any of the rays composing it) but in general use, as a descriptor or color, expressions of graduation or tincture are used, thus the comparative is blacker and the superlative blackest.  The usual synonyms are ebony, sable, inky, sooty, dusky & dark while the antonym is white.  Wing (in the sense used in “flight”) was from the twelfth century Middle English winge & wenge, from the Old Norse vængr (wing of a flying animal, wing of a building), from the Proto-Germanic wēingijaz, from the primitive Indo-European hweh- (to blow (thus the link with “wind”)).  It was cognate with the Old Danish wingæ (wing), the Norwegian & Swedish vinge (wing), the Old Norse vǣngr and the Icelandic vængur (wing).  It replaced the native Middle English fither, from the Old English fiþre, from the Proto-Germanic fiþriją (which merged with the Middle English fether (from the Old English feþer, from the Proto-Germanic feþrō)).  The original use was of birds but this quickly extended to things where a left-right distinction was useful such as architecture, sport and military formations (later extended to organizational structures in air forces).  Blackwing is a noun & adjective; the noun plural is blackwings.  In commercial use, as a registered trademark, an initial capital is used.

Quite why Cadillac (the premium brand of General Motors (GM) since 1909) chose the seemingly improbable “Blackwing” as a name for an engine and later the premium, high-performance versions (the V-Series) of its sedans (a now rare body-style in North America) is said to date to the very origin of the brand, more than a century earlier.  It was to recall the stylized black birds which appeared on the corporate crest first in 1902 (although not widely used until 2005 and trademarked in 1906).  That escutcheon was adopted as a tribute to the French explorer (some are less generous in their descriptions) Antoine Laumet de La Mothe, sieur de Cadillac (1658-1730) who in 1701 founded the settlement which became the city of Detroit.

Evolution of the Cadillac Crest: Antoine Laumet's original (and dubious) family crest (top left), A early Cadillac from 1905 (top centre), from a 1960 Coupe DeVille (top right), with the restored laurel wreath on the unfortunate vinyl roof of a 1968's Eldorado (bottom left), a post 2014 version without couronne & merelettes (bottom centre) and the current versions (bottom right), the black & white edition an illuminated badge created to mark the transition to electric propulsion; it's currently available as an option on petrol vehicles.  The illuminated grill badge was a trick long used by the English manufacturer Wolseley (1901-1975). 

Although of bourgeois origin and having departed France surreptitiously after “some unpleasantness”, shortly after arriving in the new world, Antoine Laumet re-invented himself, adopting a title of nobility named after the town of Cadillac in south-west France and in some histories, it wasn’t unusual for him to claim some vague descent from the royal line, a story common among many of Europe’s aristocratic families and his “family crest” was wholly his own invention.  Such things were possible then.  The Cadillac company modified the crest but retained the most distinctive elements: (1) The couronne (crown (from the Old French corone, from the Latin corōna, from the Ancient Greek κορώνη (korṓnē)) symbolized the six ancient courts of France; (2) The pearls (which appeared in various numbers on both the family & corporate versions) signified a family descended from the royal counts of Toulouse; (3) The shield denoted the military traditions of a noble family, the “warrior symbol” one of the most commonly used in heraldry while (4) The black birds were known as merlettes (an adaptation of the martin), mythical small birds without beaks or feet and never touching the ground, always in flight; they represent a constant striving for excellence, and when presented as a trio, referenced the Holy Trinity and thus a family’s adherence to Christianity.  The merelettes appeared often on the standards flown by knights during the late Medieval Christian Crusades staged to recapture the Holy Land but they didn’t disappear from the Cadillac crest in deference to sensibilities in the Middle East (a market of increasing value to GM).  Like the crown, the black birds were removed in 2000 as a part of a modernization exercise, the aim to achieve something “sharper and sleeker”, the more angular look of the new “Art and Science” philosophy of design.  “Art and Science” was from the class of slogans campaign directors of corporations and political parties adore because they mean nothing in particular while sounding like they must mean something.

A Cadillac Escalade driven by Lindsay Lohan receiving a parking infringement notice (US$70) for obstructing access to a fire hydrant, Los Angeles, September 2011.  The crest’s laurel wreath would remain until 2014 but the merelettes had been removed a decade earlier.

Prestige by association: the badge of the 1971 HQ Holden Statesman de Ville.

Cadillac over the years made may detail changes to the corporate crest and structurally, the most significant addition came in 1963 when an almost enclosing laurel wreath returned (it had been there in 1902 but was gone by 1908, returning for a run between 1916-1925) and it proved the most enduring design thus far, maintained until 2014.  It clearly had some cross-cultural appeal because in 1971 Holden (GM’s now defunct Australian outpost) made a point of issuing a press release informing the country “special permission” had been received from Detroit for them to borrow the wreath to surround the Holden crest on their new HQ Statesman de Ville, a car so special that nowhere on the thing did the word “Holden” appear, the same marketing trick Toyota would three decades on apply to the Lexus.  What has remained constant throughout are the core colors and, according to Cadillac, black against gold symbolizes riches and wisdom; red means boldness and prowess in action; silver denotes purity, virtue, plenty and charity while blue stand for knightly valor.  Behind the and crest, the background is platinum (a high-value metal) and the whole combination is said to have been influenced by Piet Mondrian (1872–1944), a Dutch artist noted for his work with color and geometric shapes.

The elegant black-winged Damselfly, one of dozens of insects, birds, aquatic creatures and the odd bat known as the “black-winged” something.  One of some 150 species of Calopterygidae, the taxonomic name is Calopteryx maculata and the stylish little mosquito muncher is commonly found in North America, its other common name the ebony jewelwing.

Cadillac Blackwing V8.  It was a genuinely impressive piece of engineering but according to Road & Track magazine, Cadillac booked a US$16 million dollar loss against the project.    

Cadillac’s all aluminium Blackwing V8 was designed with an AMG-like specification which would once have seemed exotic to Cadillac owners.  Built in a single basic configuration, it featured a displacement of 4.2 litres (256 cubic inches), double overhead camshafts (DOHC), four valves per cylinder, cross-bolted main bearings and twin, intercooled turbochargers mounted in a “hot-V” arrangement (atop the block, between the cylinder banks) a layout which delivers improved responsiveness but, as BMW found, can bring its own problems.  Intended always to be exclusive to Cadillac’s lines (recalling GM’s divisional structure in happier times) it was in production less than two years because the collapse in demand for the models for which it was intended doomed its future; it was too expensive to produce to be used in other cars.  The early indications had however been hopeful, the initial run of 275 over-subscribed, a slightly detuned version accordingly rushed into production to meet demand.  In 2020, the Blackwood V8 was cancelled.

2025 Cadillac CT5-V Blackwing.

Repurposed, Blackwing however lives on at Cadillac, the company in 2021 appending applying the name to exclusive variants of its CT range sedans.  The CT5-V Blackwing is the last survivor of what once was a well-inhabited niche and although clearly an anachronism, demand still exists and although Cadillac has admitted this will be their last V8-powered sedan, in announcing the 2025 range they’ve made it clear the last days will be memorable.  In a nod to history, the company chose Le Mans in France to reveal details of the 2025 V-Series Blackwing “Special Editions”, honoring the “Le Monstre” and “Petit Pataud” Cadillacs which contested the 1950 24 hour endurance classic.  Each of those was a one-off (one especially so) but in 2025 there will be 101 copies of the Blackwing Le Monstre and 50 of the Petit Patauds.  The two are visually similar, the exteriors finished in Magnus Metal Frost matte paint, accented by Stormhawk Blue Carbon Fiber and Royal Blue brake callipers, the blue theme extened to the interior fittings.  Mechanically, the two are essentially stock, the Petit Pataud based on the CT4-V Blackwing powered by a twin-turbo 3.6 liter (223 cubic inch) V6 while the more alluring Le Monstre includes a supercharged 6.2-liter (376 cubic inch) V8.  For those who care about such things, although Mercedes-Benz AMG once offered rear-wheel-drive (RWD) 6.2 litre V8s, the Batwing offers the chance to enjoy the experience with a manual gearbox, something the Germans never did.  The Blackwings are also much cheaper and have about them an appealing brutishness, a quality Stuttgart’s engineers felt compelled to gloss a little.

2025 Cadillac CT5-V Blackwing.  Compared with some of the atmospheric interiors in the Cadillacs of old, the Blackwing is disappointingly close to what one finds in a Chevrolet but for a number of reasons, creating something which is both attractive and lawful is not as easy as once it was.  For many, the sight of the stick-shift and a clutch pedal means all is forgiven.

In something which would for most of the second half of the twentieth century have seemed improbable or unthinkable, it’s now possible to buy a Cadillac with a manual gearbox and a clutch pedal but not a Ferrari so configured.  Ferrari by 1976 had begun to flirt with automatic transmissions in their road cars (GM’s famously robust Turbo-Hydramatic 400) but until 2004, Cadillac hadn’t needed clutch pedal assemblies on the assembly lines since the last 1953 Series 75 (among the Cadillac crowd the Cimarron (1982-1988) is never spoken of except in the phrase “the unpleasantness of 1982”).  However, by the early twenty-first century, the market for the cars Cadillac had perfected was shrinking fast so, noting the success of Mercedes-AMG and the M-Series BMWs, Cadillac entered the fray and the existence of the Chevrolet Corvette’s transmission in the corporate parts bin meant offering a manual gearbox was financially viable in a way it wasn’t for the Germans.  In the same decade, advances in hydraulics and electronics meant the earlier inefficiencies and technical disadvantages attached to automatic transmissions had been overcome to the point where no Ferrari with a manual transmission, however expertly driven, could match their performance and customers agreed, sales of manual cars dwindling until a swansong when the Ferrari California was released in 2008 with expectations some 5-10% of buyers would opt for a clutch pedal.  However between then and late 2011, a mere three were ordered (some sources say two or five but the factory insists it was three).  Ever since, for Maranello, it’s been automatics (technically “automated manual transmission”) all the way and that wasn’t anything dictatorial; had customer demand existed at a sustainable level, the factory would have continued to supply manual transmissions.  The rarity has however created collectables; on the rare occasions a rare manual version of a usually automatic Ferrari is offered at auction, it attracts attracts a premium and there's now an after-market converting Ferraris to open gate manuals.  It's said to cost up to US$40,000 depending on the model and, predictably, the most highly regarded are those converted using "verified factory parts".  The Cadillac Blackwing offers the nostalgic experience from the factory although the engineers admit there is a slight performance penalty, buyers choosing the manual purely for the pleasure of driving.

Living up to the name: The 1950 Cadillac Le Monstre.

The two cars Cadillacs which in 1950 raced at Le Mans were mechanically similar but visually, could have been from different planets.  The more conventional Petit Pataud was a Series 61 coupe with only minor modification and it gained its nickname (the translation “clumsy puppy” best captures the spirit) because to the French it looked like a lumbering thing but, as its performance in the race would attest, Cadillac’s new 331 cubic inch (5.4 litre) V8 (which would grow to 429 cubic inches (7.0 litres) before it wqs retired in 1967) meant it was faster than it looked.  Underneath the second entrant (Le Monstre obviously needing no translation but used in the sense of “monstrosity” rather than “large”) there was also a Series 61 but the body had been replaced by something more obviously aerodynamic although few, then or now would call it “conventionally attractive”.  Although Le Monstre’s seemed very much in the tradition of the “cucumber-shaped” Mercedes-Benz SSKL which had won the 1932 race at Berlin’s unique AVUS circuit, the lines were the result of testing a 1/12 scale wooden model in a wind-tunnel used usually to optimize crop dusters and other slow-flying airplanes.  Presumably that explains the resemblance to a section of an airplane’s wing (a shape designed to encourage lift), something which would have been an issue had higher speeds been attained but even on the long (6 km (3.7 mile)) Mulsanne Straight, there was in 1950 enough power only to achieve around 210 km/h (130) mph although as a drag-reduction exercise it must have contributed to the 22 km/h (13 mph) advantage it enjoyed over Petit Pataud, something Le Monstre’s additional horsepower alone could not have done and, remarkably, even with the minimalist aluminium skin it wasn’t much lighter than the standard-bodied coupe because this was no monocoque; the Cadillac’s chassis was retained and a tube-frame added to support the panels and provide the necessary torsional stiffness.

Le Monstre's 331 cubic inch V8 with its unusual (and possibly unique) five-carburetor induction system.

Some of the additional horsepower came from the novel induction system.  Le Monstre’s V8 was configured with five carburettors, the idea being that by use of progressive throttle-linkages, when ultimate performance wasn’t required the car would run on a single (central) carburettor, the other four summoned on demand and in endurance racing, improved fuel economy can be more valuable than additional power.  That’s essentially how most four-barrel carburettors worked, two venturi usually providing the feed with all four opened only at full throttle and Detroit would later refine the model by applying “méthode Le Monstre” to the triple carburettor systems many used between 1957-1971.  As far as is known, the only time a manufacturer flirted with the idea of a five carburetor engine was Rover which in the early 1960s was experimenting with a 2.5 (153 cubic inch) litre inline five cylinder which was an enlargement of their 2.0 litre (122 cubic inch) four.  Fuel-injection was the obvious solution but the systems then were prohibitively expensive (for the market segment Rover was targeting) so the prototypes ended up with two carburettors feeding three cylinders and one the other two, an arrangement as difficult to keep in tune as it sounds.  Rover’s purchase of the aluminium 3.5 litre (214 cubic inch) V8 abandoned by General Motors (GM) meant the project was abandoned and whatever the cylinder count, mass-produced fuel injection later made any configuration possible.  Five carburettors wasn’t actually the highest count seen in the pre fuel-injection era, Ferrari and Lamborghini both using six (done also by motorcycle manufacturers such as Honda and Benelli) and Moto-Guzzi in the 1950s fielded a 500 cm³ Grand-Prix bike with the memorable component count of 8 cylinders, 4 camshafts, 16 valves & 8 carburetors.  The early prototypes of Daimler’s exquisite V8s (1959-1969) were also built with eight carburettors because the original design was base on a motorcycle power-plant, the reason why they were planned originally as air-cooled units.

Le Monstre ahead of Petit Pataud, Le Mans, 1950.  At the fall of the checkered flag, the positions were reversed. 

Motor racing is an unpredictable business and, despite all the effort lavished on Le Monstre, in the 1950 Le Mans 24 hour, it was the less ambitious Petit Pataud which did better, finishing a creditable tenth, the much modified roadster coming eleventh having lost may laps while being dug from the sand after an unfortunate excursion from the track.  Still, the results proved the power and reliability of Cadillac’s V8 and Europe took note: over the next quarter century a whole ecosystem would emerge, crafting high-priced trans-Atlantic hybrids which combined elegant European coachwork with cheap, powerful US V8s, the lucrative fun lasting until the first oil crisis.

Perfection in a pencil: The Eberhard Faber Blackwing 602.  They were not cylindrical so, like a "carpenter's pencil", were less prone to rolling onto the floor.  

The Blackwing 602 remains fondly remembered by those who admire the perfect simplicity of the pencil.  Produced in the shape of a square ferrule (both pleasant to hold in one’s hand and less susceptible to rolling off the desk), it used a soft, dark graphite blend which required less pressure (the manufacturer claimed half but it’s not clear if this was science or “mere puffery”) to put what was wanted on paper.  To casual users, this may not sound significant but for those for whom pencilling was a full-time task (notably writers and artists), the advantages were considerable and the advertising claim “Half the Pressure, Twice the Speed” must have convinced one target market because the Blackwing 602 was a favourite of stenographers (a profession one of the early victims of the technological changes which have emerged in the wake of the transistor & microprocessor).  The Blackwing 602 was manufactured by Eberhard Faber between 1934-1988, by Faber-Castell (1988-1994) and by Sanford (1994-1998).  In 2012, after buying rights to the name, Palomino being production of a visually similar Blackwing but they didn’t quite replicate the graphite’s recipe.  Original Blackwing 602s are now a collectable and in perfect condition are advertised between US$50-100 although there was one recent outlier sale which benefited from a celebrity provenance.

Pencil porn.

Doyle’s in New York on 18 June 2024 conducted an auction of some items from the estate of US composer and lyricist Stephen Sondheim (1930–2021), attracting dealers, collectors & Sondheim devotees.  There was Lot 275: (Three blue boxes printed with "Eberhard Faber/Blackwing/Feathery-Smooth Pencils, two of the boxes complete with 12 pencils, one with 8 only (together 32 pencils).  Some wear to the boxes and drying of the erasers”, listed with a pre-sale estimate of US$600-800.  The hammer fell at US$6,400 against a pre-sale estimate of US$600-800.  That’s US$200.00 per pencil, indicating the value of a celebrity connection but whoever set the pre-sale estimate (US$18.75-25.00 per pencil) clearly didn’t check eBay.

TikToker

TikToker (pronounced tik-tok-ah)

(1) One who is a regular or frequent viewer of the content posted on the short-form video (which, with mission-creep, can no been up to ten (10) minutes in duration) sharing site TikTok.com.

(2) One who is a regular or frequent content provider on the TikTok platform.

(3) With a variety of spellings (ticktocker, tictoker, tiktoka etc), a slang term for a clock or watch, derived from the alternating ticking sound, as that made by a clock (archaic).

(4) In computing, with the spelling ticktocker (or ticktocker), slang for a software element which emulates the sound of a ticking clock, used usually in conjunction with digitals depictions of analogue clocks.

2018: The ancestor form (ticktock or tick-tock) seems not to have been used until the mid-nineteenth century and was purely imitative of the sound of mechanical clocks. Tick (in the sense of "a quiet but sharp sound") was from the Middle English tek (light touch, tap) and tock was also onomatopoeic; when used in conjunction with tick was a reference to the clicking sounds similar to those made by the movements of a mechanical clock.  The use of TikToker (in the sense of relating to users (consumers & content providers) of the short-form video (which, with mission-creep, can be up to ten (10) minutes in duration) sharing site TikTok.com probably began in 2018 (the first documented reference) although it may early have been in oral use.  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  TikToker is a noun & adjective; the noun plural is TikTokers (the mixed upper & lower case is correct by commercial convention but not always followed).  The PRC- (People’s Republic of China) based holding company ByteDance is said to have chosen the name “TikTok” because it was something suggestive of the “short, snappy” nature of the platform’s content; they understood the target market and its alleged attention span (which, like the memory famously associated with goldfish might be misleading).

Billie Eilish, Vogue, June, 2021.

Those who use TikTok (whether as content providers & consumers) are called “tiktokers” and the longer the aggregate duration of one’s engagement with the platform, the more of a tiktoker one is.  The formation followed the earlier, self-explanatory “YouTuber” and the use for similar purposes (indicating association) for at least decades.  So the noun tiktoker is a neutral descriptor but it can also be used as a slur.   In February 2024, at the People’s Choice Awards ceremony held in Los Angeles, singer Billie Eilish (b 2001) was filmed leaning over to Kylie Minogue (b 1968) ,making the sotto voce remark “There’s some, like, TikTokers here…” with the sort of distaste Marie Antoinette (1755–1793; Queen Consort of France 1774-1792) might have displayed if pointing out to her sympatetic the unpleasing presence of peasants.  The clip went viral on X (formerly known as Twitter) before spreading to Tiktok.  Clearly there is a feeling of hierarchy in the industry and her comments triggered some discussion about the place of essentially amateur content creators at mainstream Hollywood events.  That may sound strange given that a platform like TikTok would, prima facie, seem the very definition of the “people’s choice” but these events have their own history, associations and implications and what social media sites have done to the distribution models has been quite a disturbance and many established players, even some who have to some extent benefited from the platforms, find the intrusion of the “plague of TikTokers” disturbing.

Pop Crave's clip of the moment, Billie Eilish & Kylie Minogue, People's Choice Awards ceremony, Los Angeles, February 2024.

There will be layers to Ms Eilish’s view.  One is explained in terms of mere proximity, the segregation of pop culture celebrities into “A List”, B List, D List” etc an important component of the creation and maintenance of one’s public image and an A Lister like her would not appreciate being photographed at an event with those well down the alphabet sitting at the next table; it cheapens her image.  Properly managed, these images can translate into millions (and these days even billions) of dollars so this is not a matter of mere vanity and something for awards ceremonies to consider; if the TikTokers come to be seen as devaluing their brand to the extent the A Listers ignore their invitations, the events either have to move to a down-market niche or just be cancelled.  Marshall McLuhan’s (1911-1980) book Understanding Media: The Extensions of Man (1964) pre-dates social media by decades but its best-remembered phrase (“The medium is the message”) could have been designed for the era, the idea being that the medium on which content is distributed should be first point of understanding significance, rather than actual content.  McLuhan’s point was that the initial assessment of the veracity or the value of something relies on its source.  In the case of pop music, this meant a song distributed by a major label possessed an inherent credibility and prestige in a way something sung by a busker in a train station did not.  What the existence of YouTube and TikTok meant was the buskers and the artists signed to the labels suddenly began to appear on the same medium, thus at some level gaining some sort of equivalency.  On TikTok, it’s all the same screen.

Ms Eilish and her label has been adept at using the socials as tool for this and that so presumably neither object to the existence or the technology of the sites (although her label (Universal Music) has only recently settled its dispute with TikTok over the revenue sharing) but there will be an understanding that while there’s now no alternative to in a sense sharing the digital space and letting the people choose, that doesn’t mean she’ll be happy about being in the same photo frame when the trophies are handed out.  Clearly, there are stars and there are TikTokers and while the latter can (and have) become the former, there are barriers not all can cross.

1966 Jaguar Mark X 4.2 (left), 1968 Dodge Charger RT 440 (centre) and 1981 Mercedes-Benz 500 SLC (right).  Only the Americans called the shared tachometer/clock a “Tic-Toc Tach”.

Jaguar had long been locating a small clock at the bottom of the tachometer but in 1963 began to move the device to the centre of the dashboard, phasing in the change as models were updated or replaced.  By 1968 the horological shift was almost complete (only the last of the Mark II (now known as 240, 340 & Daimler V8 250 models still with the shared dial) and it was then Chrysler adopted the idea although, with a flair the British never showed, the called it the "Tic-Toc-Tachometer.  Popularly known as the “Tic-Toc Tach”, it was also used by other US manufacturers during the era, the attraction being an economical use of dash space, the clock fitting in a space at the centre of the tachometer dial which would otherwise be unused.  Mercedes-Benz picked up the concept in 1971 when the 350 SL (R107) was introduced and it spread throughout the range, universal after 1981 when production of the 600 (W100) ended.  Mercedes-Benz would for decades use the shared instrument.  A tachometer (often called a “rev counter”) is a device for measuring the revolutions per minute (RPMs) of a revolving shaft such as the crankshaft of an internal combustion engine (ICE) (thus determining the “engine speed”).  The construct was tacho- (an alternative form of tachy-, from the Ancient Greek ταχύς (takhús) (rapid) + meter (the suffix from the Ancient Greek μέτρον (métron) (measure) used to form the names of measuring devices).

Conventions in English and Ablaut Reduplication

In 2016, the BBC explained why we always say “tick tock” rather than “tock-tic” although, based on the ticking of the clocks at the time the phrase originated, there would seem to be no objective reasons why one would prevail over the other but the “rule” can be constructed thus: “If there are three words then the order has to go I, A, O.  If there are two words then the first is I and the second is either A or O which is why we enjoy mish-mash, chit-chat, clip-clop, dilly-dally, shilly-shally, tip-top, hip-hop, flip-flop, tic tac, sing song, ding dong, King Kong & ping pong.  Obviously, the “rule” is unwritten so may be better thought a convention such as the one which dictates why the words in “Little Red Riding Hood” appear in the familiar order; there the convention specifies that in English, adjectives run in the textual string: opinion; size; age; shape; colour; origin; material; purpose noun.  Thus there are “little green men” but no “green little men” and if “big bad wolf” is cited as a violation of the required “opinion (bad); size (big); noun (wolf)” wolf, that’s because the I-A-O convention prevails, something the BBC explains with a number of examples, concluding “Maybe the I, A, O sequence just sounds more pleasing to the ear.”, a significant factor in the evolution of much that is modern English (although that hardly accounts for the enduring affection some have for proscribing the split infinitive, something which really has no rational basis in English, ancient or modern.  All this is drawn from what is in structural linguistics called “Ablaut Reduplication” (the first vowel is almost always a high vowel and the reduplicated vowel is a low vowel) but, being English, “there are exceptions” so the pragmatic “more pleasing to the ear” may be helpful in general conversation.

Lindsay Lohan announces she is now a Tiktoker.

Rolls-Royce, the Ford LTD and NVH

Rolls-Royce Silver Cloud II, 1959.  Interestingly, the superseded Silver Cloud (1955-1958) might have been quieter still because the new, all-aluminium 6¼ litre (380 cubic inch) V8 didn’t match the smoothness & silence of the previous cast iron, 4.9 litre (300 cubic inch) straight-six.

The “tick-tocking” sound of a clock was for some years a feature of the advertising campaigns of the Rolls-Royce Motor Company, the hook being that: “At 60 mph (100 km/h) the loudest noise in a Rolls-Royce comes from the electric clock”.  Under ideal conditions, that was apparently true but given electric clocks can be engineered to function silently, the conclusion was the company fitted time-pieces which made a deliberately loud “tick-tock” sound, just to ensure the claims were true.  They certainly were, by the standards of the time, very quiet vehicles but in the US, Ford decided they could mass-produce something quieter still and at the fraction of the cost.  Thus the 1965 Ford LTD, a blinged-up Ford (intruding into the market segment the corporation had previously allocated to the companion Mercury brand), advertised as: “Quieter than a Rolls-Royce”.  Just to ensure this wasn’t dismissed as mere puffery, Ford had an independent acoustic engineering company conduct tests and gleefully published the results, confirming what the decibel (dB) meters recorded.  Sure enough, a 1965 Ford LTD was quieter than a 1965 Rolls-Royce Silver Cloud III.  Notably, while Rolls-Royce offered only one mechanical configuration while the Ford was tested only when fitted with the mild-mannered 289 cubic inch (4.7 litre) V8; had the procedure included another variation on the full-size line which used the 427 (7.0) V8, the results would have been different, the raucous 427 having many charms but they didn’t include unobtrusiveness.

1965 Ford LTD (technically a “Galaxie 500 LTD” because in the first season the LTD was a Galaxie option, not becoming a stand-alone model until the 1966 model year).

Ford did deserve some credit for what was achieved in 1965 because it wasn’t just a matter of added sound insulation.  The previous models had a good reputation for handling and durability but couldn’t match the smoothness of the competitive Chevrolets so within Ford a department dedicated to what came to be called HVH (Noise, Vibration & Harshness) was created and this team cooperated in what would now be understood as a “multi-disciplinary” effort, working with body engineers and suspension designers to ensure all components worked in harmony to minimize NVH.  What emerged was a BoF (Body on Frame) platform, a surprise to some as the industry trend had been towards unitary construction to ensure the stiffest possible structure but the combination of the frame’s rubber body-mounts, robust torque boxes and a new, compliant, coil rear suspension delivered what was acknowledged as the industry’s quietest, smoothest ride.  Ford didn’t mention the tick-tock of the clock.