Comeback

Comeback (pronounced kuhm-bak)

(1) A return to a former higher rank, popularity, position, prosperity etc, typically after an extended period of obscurity, under-performance etc.

(2) In sporting competition, a team or individual overcoming a substantial disadvantage in points to win or draw.

(3) Of products, ideas, practices etc, to again become fashionable.

(4) To reply after a period of consideration (as in “to come back” to someone).

(5) A clever or effective retort; a rejoinder; a retort; a riposte (especially if recriminatory).

(6) In informal use, a basis or cause of complaint.

(7) To return (in the sense “come back”).

(8) Of something forgotten, to return to one's memory.

1815–1825: A noun use of verb phrase “come back”, the construct being come + back.  Come was from the Middle English comen & cumen, from the Old English cuman, from the Proto-West Germanic kweman, from the Proto-Germanic kwemaną (to come), from the primitive Indo-European gwémt (to step), from gwem- (to step).  Back was from the Middle English bak, from the Old English bæc, from the Middle Low German bak (back), from the Old Saxon bak, from the Proto-West Germanic bak, from the Proto-Germanic baką, possibly from the primitive Indo-European bheg- (to bend). The adverb represents an aphetic (in phonetics, linguistics & prosody, of, relating to, or formed by aphesis (the loss of the initial unstressed vowel of a word)) form of aback.  Similar forms included the West Frisian bekling (chair back), the Old High German bah and the Swedish and Norwegian bak.  The use of comeback (for long used also as “come-back”) in the sense of a verbal (usually oral) retort dates form 1889 and was an adaptation of the verbal phrase, the implication especially of a “quick or clever response”.  The familiar modern meaning “recovery, return to former position or condition after retirement or loss” was a creation of American English, documented since 1908.  Comeback is a noun (the use as a verb is a misspelling of “come back”; the noun plural is comebacks.

In idiomatic use a “comeback kid” is a person who on more than one occasion had demonstrated a propensity to overcome tragedy, reversal or failure and rebound to triumph and victory.  It has also been used of someone who has achieved such a thing only once but in an especially notable or dramatic way such as Bill Clinton (b 1946; US president 1993-2001) who recovered from a mediocre performance in the 1992 Iowa Caucus but managed to secure an unexpected second place in the New Hampshire primary, despite (cynics would say “because”) reports of his extramarital affair with Gennifer Flowers (b 1950; “Gennifer with a ‘G’”).  Variations include “comeback king”, “comeback queen”, “comeback specialist” etc and those for whom comebacks seem to be a calling are said to stage “serial comebacks”.  When writing of comebacks (usually in sport, politics or entertainment), it not uncommon for them to be described as a “rebound”, “resurgence”, “return”, “revival”, “resurrection” or “resuscitation” (or a “redux” for those wanting something more literary).  In gambling, “comeback money” is that used by an agent of a bookie to place a large bet on a horse at large odds, thereby causing the odds on that horse to decline, reducing the bookie's potential losses in the event that the horse wins.

Thames Comeback Sauce.

Comeback sauce is a dipping sauce and salad dressing, most associated with central Mississippi and while there are variations, the classic recipes typically are based on mayonnaise and chili sauce.  A creamy & tangy Southern condiment, someback sauce is a Mississippi staple and has spread far beyond the city of Jackson, where it originated as an example of “fusion cuisine” (in this case Greek + Mississippi influences).  It’s thought the sauce's name is merely the idea “it tastes so good diners keep ‘coming back’ for more”.  It was first served in Greek-owned restaurants (some claim the Mayflower Cafe was first) in Mississippi in the mid-twentieth century and it has much evolved and in addition to the base of mayonnaise and chili sauce, other popular ingredients include ketchup, spices and Worcestershire hot sauce.

Noted comebacks in modern US politics

F Scott Fitzgerald’s (1896–1940) oft-quoted phrase “there are no second acts in American lives” appears as a fragment in his posthumously published, unfinished novel The Last Tycoon (1941) but he first published it in the early 1930s in the essay My Lost City, a kind of love letter to New York.  The quote is frequently misunderstood as an observation that for those Americans who suffer disgrace or destitution, there is no redemption, no comeback.  However, from politics to pop culture (there is still some slight distinction), there are many examples of temporarily disreputable Americans resurrecting their public lives from all but the most ignominious opprobrium.  Fitzgerald was a professional writer and his observation was an allusion to the structure used by playwrights in traditional three-act theater: (1) problem, (2) complication & (3) solution.  He thought the nature of the American mind was to prefer to skip the second act, going straight from a problem to finding a solution.  His point was well-made and it’s one of the themes of the narrative which underlies the discussions (which became arguments and sometimes squabbles) of military and political strategy between Washington and London during the World War II (1939-1945).

The concept of the comeback is well understood and the zeitgeisters at The Cut (an online publication of New York magazine) noted the phenomenon, in September 2024 posting a piece which looked at Lindsay Lohan’s latest comeback and reviewed those of the last ten-odd years.

That photograph.

What Donald Trump (b 1946; US president 2017-2021; president elect since 5 Nov 2024) did in regaining the presidency in the 2024 presidential election was perhaps the most remarkable comeback in modern US political history and as notable as any that has happened anywhere.  When one considers the prelude to the 2024 triumph, (Trump (1) lost the popular vote in 2016, (2) lost the popular vote and the electoral college (and thus the presidency) in 2020 and (3) suffered between 2021-2024 a myriad of legal problems including civil judgements in which he was found liable for hundreds of millions in damages and even a felony conviction, a historic first for a US president), his comeback seems more remarkable still.  It’s something even the Trump haters (of which there seem to be a few) must acknowledge, even if it’s not a thing of which they dare speak.

The analysis of the voting patterns in 2024 have revealed some interesting findings but talk of a “political realignment” (such as the shift of the South from the Democrats to the Republicans in the wake of the civil rights legislation of the 1960s) may be premature because there seems still not to be an understanding of just how bizarrely unique a political figure Mr Trump is.  His effect on the political dynamic is undeniable but it may be that it’s something unique to his very existence and that when he departs (God forbid), the construct called MAGA Republicanism, while it may live on as a label, ceases to exert its pull.  These personal creations do seem to behave like that, Gaullism (from Charles de Gaulle (1890-1970; President of France 1959-1969) in France and Peronism (from Juan Perón (1895–1974; President of Argentina 1946-1955 & 1973-1974) in Argentina both surviving as labels but those who have in recent decades appropriated them haven’t always pursued policies of which the two men would have approved; nor have they always aligned with the definitions political scientists have constructed.

The 2024 election:  Conde Nast's Vanity Fair makes clear its editorial position.

It was a strange election campaign.  Trump actually talked much about specifics, there were a lot of policies and many specific details: what he was going to do and to whom.  Kamala Harris (b 1964; US vice president since 2021) however appeared to have only three items on the campaign clipboard: (1) I am not Donald Trump, (2) I am not Joe Biden and (3) abortion on demand.  Had the Trump brand been as toxic as her team seemed to believe the her tactic of basing every appearance around platitudes, slogans and clichés endlessly recited (obediently to be repeated by the crowd), that might have won the election (it’s been done before) but clearly, Trump had more appeal for enough of those in the demographics the Democrats had pencilled in as “ours”.  Quickly, the analysts “scoped down” on the voting patterns and discovered (1) there were women for whom abortion was not the central issue (although it is clear women also took advantage of differential voting where possible, voting to making abortion available in their state wheen the option was on the ballot while also voting for Trump), (2) a significant proportion of Latino voters appeared to be motivated by self-interest rather than ethnic solidarity (which the Democrats seemed to assume they’d made compulsory) and (3) the black male vote for the Democrats was lower that was achieved by Barack Obama (b 1961; US president 2009-2017) in 2008 & 2012.  That last statistic intrigued some who drew what may have been a long bow in speculating that while black men don’t like being told what to do by a white man, at least they’ve had several centuries to get used to it whereas the thought of being told what to do by a black woman is just unthinkable.  It was an opportunistic conclusion to draw from an electoral behaviour which happened only at the margins but it was that sort of election.

Interest now shifts to the second Trump administration and whether it will be Trump 1.1 (ie more of the same which was experienced in the first term) or Trump 2.0 (something different).  Many analysts are suggesting it will be combination of both and structurally, the possibilities available to Mr Trump if the Republicans hold working majorities in both chambers of congress are more inviting.  Mr Trump will have learned lessons from his first term and at least some mistakes (not a word he's believed often to have used of himself) presumably won't be repeated and it's no secret a whole industry of lobbyists, specialists and obsessives have been for four years at work crafting documents detailing how they think things should be done so he won't lack for advice.  There is much talk about the "shift to conservatism" in the US (and elsewhere) but a second Trump administration promises to be one of the more radical seen since the 1960s.    

Four dead white men, left to right: Barry Goldwater, Dwight Eisenhower, Richard Nixon and Thomas Dewey, meeting to discuss the Republican platform for the 1966 mid-term elections, Washington DC, 1 June 1965.  It was a meeting of some significance because this period was the high point of the Democratic Party's control of all branches of government.

Until Trump did what he did, the greatest political comeback in the US was probably that achieved in 1968 by Richard Nixon (1913-1994; US president 1969-1974).  After two terms as VPOTUS (Vice President of the United States) to Dwight Eisenhower (1890-1969; US president 1953-1961), Nixon lost the 1960 presidential election to John Kennedy (JFK, 1917–1963; US president 1961-1963), the margin described at the time as “an electoral eyelash”.  Although it was made clear to Nixon JFK’s victory had probably been made possible by old Joe Kennedy (1888–1969 and JFK’s father) using his money to arrange some blatant vote rigging, Nixon declined to pursue his right to mount a legal challenge, arguing the institution of the office was too important to taint with scandal and telling aides: “Nobody steals the presidency of the United States”, a very different attitude that that taken in 2020 by Mr Trump  Politically, the loss in 1960 may not have been fatal but what did seem to write finis was his loss in 1962 in the Californian gubernatorial contest, an event which would now be forgotten had not Nixon, the day after, held what he called his “last press conference”.  California was then a solidly Republican state and Nixon’s loss was a surprise to most and a shock to some, most conspicuously the defeated candidate who, at the Beverly Hilton Hotel, delivered a quarter-hour tongue-lashing to the assembled press pack, accusing them, not without justification, of having hated him since first he came to prominence in 1948 and having since assiduously and unfairly worked against him.  He concluded: “I leave you gentlemen now.  And you will now write it.  You will interpret it.  That's your right.  But as I leave you, I want you to know—just think how much you're going to be missing.  You don't have Nixon to kick around anymore.  Because, gentlemen, this is my last press conference.”  Nixon sat out the 1964 presidential election, appearing at the Republican National Convention only as “a simple soldier in the ranks” to nominate Barry Goldwater (1909–1998) who he described as “Mr Conservative” and the 1964 convention was the only one between 1952-1972 from which Nixon didn’t emerge as the party’s nominee for POTUS (President of the United States) or VPOTUS.  Goldwater lost the 1964 election to Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) in one of the biggest landslides ever but Goldwater managed to engineer his own, somewhat abstract, comeback, later arguing the victory of Ronald Reagan (1911-2004; US president 1981-1989) was really him winning, sixteen years on.  Barry invented the “proto-virtual comeback”.

Harry Truman, St. Louis Union Station, St. Louis, Missouri, 3 November 1948.  United States.  In Florida, 76 years later, Donald Trump would wear the same smile.

Harry Truman’s (1884–1972; US president 1945-1953) comeback victory in the 1948 presidential election was one of those events remember for one photograph: that of a smirking Truman holding aloft the 3 November 1948 edition of the Chicago Daily Tribune, the front page’s banner headline reading: “DEWEY DEFEATS TRUMAN”.  Really, the Tribune was unlucky because for reasons both technical and related to labor relations, the Wednesday edition had “gone to bed” and been printed earlier that the historic practice, the staff relying on the early returns which they interpreted as guaranteeing a solid Republican victory, not only Thomas Dewey (1902–1971) taking the White House but also both houses of congress; as things turned out, the Democrats secured all three.  For Truman, the 1948 victory was a remarkable comeback because he’d inherited the presidency only because Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945) had died on the eve of victory in World War II (1939-1945) and, compared with his illustrious predecessor, he seemed plain and uncharismatic, his reputation not helped as post-war economic struggles, labor strikes, and internal divisions within the Democratic Party soon took the gloss of the celebrations which had greeted the end of four years of war.  By 1948, almost universally he was expected to lose the 1948 election.

What Truman did was return to what seemed to most a kind of “pre-modern” campaign strategy in which he embarked on what came to be known as the “Whistle Stop Tour”, traveling around the nation by train, speaking in person to the voters rather than having them receive his words on the airways or in the newspapers.  Although now remembered more as part of the political lexicon, the term “whistle stop” was originally US railroad jargon and terminology and referred to small towns or rural stations where trains would only stop “on signal” and usually only if there was something or someone to pick-up or deliver (or if the conductor had, in advance, been notified).  Such stops often had little infrastructure (sometimes only the most rudimentary “platform”) and as the trains slowed down, the driver would blow the “whistle” to announce their arrival.  Although now rarely undertaken by train, the term “whistle-stop tour” remains widely used to describe campaigns that involve making multiple brief appearances in many locations.  Truman’s trip proved a great success, often delivering his speeches from the back of the railcar, his team having travelled ahead to ensure he always had an audience and in the pre internet age, he had the advantage also of being able to recycle the same text, often changing only the odd reference to “localize” the context.  His straightforward, relatable and fiery style was quite a change from the elegant, patrician FDR but it resonated with the voters who warmed to his populist message of fighting the “…do-nothing [Republican] Congress."  Against all expectations (possibly even his own), Truman enjoyed a comeback victory in what was a major upset, proving a persistent campaign with the right message can succeed even the most daunting odds.

Lettrism

Lettrism (pronounced let-riz-uhm)

A French avant-garde art and literary movement established in 1946 and inspired, inter alia, by Dada and surrealism.  The coordinate term is situationism.

1946: From French lettrisme, a variant of lettre (letter).  Letter dates from the late twelfth century and was from the From Middle English letter & lettre, from the Old French letre, from the Latin littera (letter of the alphabet (in plural); epistle; literary work), from the Etruscan, from the Ancient Greek διφθέρᾱ (diphthérā) (tablet) (and related to diphtheria).  The form displaced the Old English bōcstæf (literally “book staff” in the sense of “the alphabet’s symbols) and ǣrendġewrit (literally “message writing” in the sense of “a written communication longer than a “note” (ie, something like the modern understanding of “a letter”)).  The –ism suffix was from the Ancient Greek ισμός (ismós) & -isma noun suffixes, often directly, sometimes through the Latin –ismus & isma (from where English picked up ize) and sometimes through the French –isme or the German –ismus, all ultimately from the Ancient Greek (where it tended more specifically to express a finished act or thing done).  It appeared in loanwords from Greek, where it was used to form abstract nouns of action, state, condition or doctrine from verbs and on this model, was used as a productive suffix in the formation of nouns denoting action or practice, state or condition, principles, doctrines, a usage or characteristic, devotion or adherence (criticism; barbarism; Darwinism; despotism; plagiarism; realism; witticism etc).  Letterism is listed by some sources as an alternative spelling but in literary theory it used in a different sense.  Lettrism and lettrist are nouns; the noun plural is letterists.

Letter from letterist Lindsay Lohan (2003).

A Lettrist was (1) one who practiced Lettrism or (2) a supporter or advocate of Lettrism.  Confusingly, in the English-speaking world, the spelling Letterist has been used in this context, presumably because it’s a homophone (if pronounced in the “correct (U)” way) and the word is “available” because although one who keeps as diary is a “diarist”, even the most prolific of inveterate letter writers are not called “letterists”.  The preferred term for a letter-writer is correspondent, especially for those who writes letters regularly or in an official capacity.  The Letterist International (LI) was a Paris-based collective of radical artists and cultural theorists which existed 1952-1957 before forming the Situationist International (SI), a trans-European, unstructured collective of artists and political thinkers which eventually became more a concept than a movement.  Influenced by the criticism that philosophy had tended increasingly to fail at the moment of its actualization, the SI, although it assumed the inevitability of social revolution, always maintained many (cross-cutting) strands of expectations of the form(s) this might take.  Indeed, just as a world-revolution did not follow the Russian revolutions of 1917, the events of May, 1968 failed to realize the predicted implications; the SI can be said then to have died.  The SI’s discursive output between 1968 and 1972 may be treated either as a lifeless aftermath to an anti-climax or a bunch of bitter intellectuals serving as mourners at their own protracted funeral.  In literary theory, while “Lettrism” has a defined historical meaning, the use of “letterism” is vague and not a recognized term although it has informally been used (often with some degree of irony) of practices emphasizing the use of letters or alphabetic symbols in art or literature and given the prevalence of text of a symbolic analogue in art since the early twentieth century, it seem surprising “letterism” isn’t more used in criticism.  That is of course an Anglo-centric view of things because the French Lettrists themselves are said to prefer the spelling “Letterism”.

Jacques Derrida smoking pipe.

The French literary movement Lettrism was founded in Paris in 1946 and the two most influential figures in the early years were the Romanian-born French poet, film maker and political theorist Isidore Isou (1925–2007) and his long-term henchman, the French poet, & writer Maurice Lemaître (1926-2018).  Western Europe was awash with avant-garde movements in the early post-war years but what distinguished Lettrism was its focus on breaking down (deconstruction was not yet a term used in this sense) traditional language and meaning by emphasizing the materiality of letters and sounds rather than conventionally-assembled words.  Scholars of linguistics and the typographic community had of course long made a study of letters, their form, variation and origin, but in Lettrism it was less about the letters as objects than the act of dismantling the structures of language letters created, the goal being the identification (debatably the creation) of new forms of meaning through pure sound, visual abstraction and the aesthetic form of letters.  Although influenced most by Dada and surrealism, the effect the techniques of political propaganda used during the 1930s & 1940s was noted by the Lettrists and their core tenent was an understanding of the letter itself as the fundamental building block of art and literature.  Often they would break down language into letters or phonetic sounds, assessing and deploying them for their aesthetic or auditory qualities rather than their conventional meaning(s).  In that sense the Lettrists can be seen as something as precursor of post-modernism’s later “everything is text” orthodoxy although that too has an interesting origin.  The French philosopher Jacques Derrida (1930-2004) made famous the phrase “Il n'y a pas de hors-texte” which often is translated as something like “there is no meaning beyond the text” but “hors-texte” (outside the text) was printers’ jargon for those parts of a book without regular page numbers (blank pages, copyright page, table of contents et al) and Derrida’s point actually was the hors-texte must be regardes as a part of the text.  There was much intellectual opportunism in post modernism and for their own purposes it suited may to assert what Derrida said was “There is nothing outside the text” and what he meant was “everything is part of a (fictional) text and nothing is real” whereas his point was it’s not possible to create a rule rigidly which delineates what is “the text” and what is “an appendage to the text”.  Troublingly for some post modernists, Derrida did proceed on a case-by-case basis although he seems not to have explained how the meaning of the text in an edition of a book with an appended "This page is intentionally left blank" page might differ from one with no such page.  It may be some earnest student of post-modernism has written an essay convincingly exactly that.

The Lettrism project was very much a rejection of traditional language structures and the meanings they denoted; it was a didactic endeavor, the Lettrists claiming not only had they transcended conventional grammar & syntax but they could obviate even a need for meaning in words, their work a deliberate challenge to their audiences to rethink how language functions.  As might be imagined, their output was “experimental” and in addition to some takes on the ancient form of “pattern poetry” included what they styled “concrete poetry” & “phonetic poetry”, visual art and performance pieces which relied on abstraction, the most enduring of which was the “hypergraphic”, an object sometimes describe as “picture writing” which combined letters, symbols, and images, blending visual and textual elements into a single art form, often as collages or as graphic-like presentations on canvas or paper.  This wasn’t a wholly new concept but the lettrists vested it with new layers of meaning which, at least briefly, intrigued many although it was dismissed also as “visual gimmickry” or that worst of insults in the avant-garde: “derivative”.  Despite being one of the many footnotes in the history of modern art, Lettrism never went away and in a range of artistic fields, even today there are those who style themselves “lettrists” and the visual clues of the movement’s influence are all around us.

Chrysler’s letterism: The Chrysler 300 “letter series” 1955-1965.

The “letter series” Chrysler 300s were produced in limited numbers in the US between 1955-1965; technically, they were the high-performance version of the luxury Chrysler New Yorker and the first in 1955 was labeled C-300, an allusion to the 300 hp (220 kW) 331 cubic inch (5.4 litre) Hemi V8, then the most powerful engine offered in a production car.  The C-300 was well received and when an updated version was released in 1956, it was dubbed 300B, the annual releases appending the next letter in the alphabet as a suffix although in 1963 “I” was skipped when the 300H was replaced by the 300J, the rationale being it might be confused with a “1” (ie the numeral “one”), the same reasoning explaining why there are so few “I cup” bras, some manufacturers filling the gap in the market between “H cup” & “J cup” with a “HH cup” but there’s no evidence the corporation’s concerns ever prompted them to ponder a “300HH”.  Retrospectively thus, the 1955 C-300 is often described as the 300A although this was never an official factory designation.  While in the narrow technical sense not a part of the “muscle car” lineage (defined by the notion of putting a “big” car’s “big” engine into a smaller, lighter model), the letter series cars were an important part of the “power race” of the 1950s and an evolutionary step in what would emerge in 1964 as the muscle car branch and the most plausible LCA (last common ancestor) of both was the Buick Century (1936-1942).  The letter series was retired after 1965 because the market preference for high-performance car had shifted to the smaller, lighter, pony cars & intermediates (neither of which existed in the early years of the 300) though the “non letter series” 300s (introduced in 1962) continued until 1971 with an toned-down emphasis on speed and a shift to style.

1955 Chrysler C-300 (300A).

The 1955 C-300 typified Detroit’s “mix & match” approach to the parts bin in that it conjured something “new” at relatively low cost, combining the corporation’s most powerful Hemi V8 with the New Yorker Series (C-68) platform, the visual differentiation achieved by using the front bodywork (the “front clip” in industry jargon) from the top-of-the-range Imperial.  The justification for the existence of the thing was to fulfill the homologation requirements of NASCAR (National Association for Stock Car Auto Racing) that a certain number of various components be sold to the public before a car could be defined as a “production” car (ie a “stock” car, a term which shamelessly would be prostituted in the years to come) and used in sanctioned competition.  Accordingly, the C-300 was configured with the 331 cubic inch Hemi V8 fitted, with dual four barrel carburetors, solid valve lifters and a high-lift camshaft profiled for greater top-end power.  Better to handle the increased power, stiffer front and rear suspension was used and it was very much in the tradition of the big, powerful grand-touring cars of the 1930s such as the Duesenberg SJ, something that with little modification could be competitive on the track.  Very successful in NASCAR racing, the C-300 also set a number of speed records in timed trials but it was very much a niche product; despite the price not being excessive for what one got, only 1,725 were made.

1956 Chrysler 300B (left) and Highway Hi-Fi phonograph player (right).

The 300B used a updated version of the C-300s body so visually the two were similar although, ominously, the tailfins did grow a little.  The big news however lay under the hood (bonnet) with the Hemi V8 enlarged to 354 cubic inches (5.8 litres) and available either with 340 horsepower (254 kW) or in a high- compression version generating 355 (365), the first time a US-built automobile was advertised as producing greater than one horsepower per cubic inch of displacement.  It was a sign of the times; other manufacturers took note.  The added power meant a top speed of around 140 mph (225 km/h) could be attained, something now to ponder given the retardative qualities of the braking system but also of note was the season's much talked-about option: the "Highway Hi-Fi" phonograph player which allowed vinyl LP records to be played when the car was on the move; the sound quality was remarkably good but on less than smooth surfaces, experiences were mixed.  Success on the track continued, the 300B wining the Daytona Flying Mile with a new record of 139.373 MPH, and it again dominated NASCAR, repeating the C-300’s Grand National Championship.  Despite that illustrious record, only 1,102 were sold.

1957 Chrysler 300C.

The 1955-1956 Chryslers had a balance and elegance of line which could have remained a template for the industry but there were other possibilities and these Detroit choose to pursue, creating a memorable era of extravagance but one which proved a stylistic cul-de-sac.  The 1957 300C undeniably was dramatic and featured many of the motifs so associated with the US automobile of the late 1950s including the now (mostly) lawful quad-headlights, the panoramic “Vista-Dome” windshield, the lashings of chrome and, of course, those tailfins.  The Hemi V8 was again enlarged, now in a “tall deck” version out to 395 cubic inches (6.4 litres) rated at 375 horsepower (280 kW) and for the first time a convertible version of the 300 was available.  By now the power race was being run in earnest with General Motors (GM) offering fuel-injected engines and Mercury solving the problem in the traditional American (there’s no replacement for displacement) way by releasing a 430 cubic inch (7.0 litre) V8 although it was so big and heavy it made the bulky Hemi seem something of a lightweight; the 430 did however briefly find a niche in in power-boat racing.  For 300C owners who wanted more there was also a high-compression version with more radical valve timing rated at 390 horse power (290 kW) and this was for the first time able to be ordered with a three-speed manual transmission.  Few apparently felt the need for more and of the 2,402 300Cs sold (1,918 coupes & 484 convertibles), only 18 were ordered in high-compression form.

1958 Chrysler 300D.

Again using the Hemi 392, now tuned for a standard 380 horsepower (280 kW), there was for the first time the novelty of the optional Bendix “Electrojector” fuel injection, which raised output to a nominal 390 horsepower (290 kW) although its real benefit was the consistency of fuel delivery, overcoming the starvation encountered sometimes under extreme lateral load.  Unfortunately, the analogue electronics of the era proved unequal to the task and the unreliability was both chronic and insoluble, thus almost all the 21 fuel-injected cars were retro-fitted with the stock dual-quad induction system and it’s believed only one 300D retains its original Bendix plumbing.  Also rare was the take-up rate for the manual transmission option and interestingly, both the two known 300Ds so equipped were ordered originally with carburetors rather than fuel injection.  The engineers also secured one victory over the stylists.  After testing on the proving grounds determined the distinctive, forward jutting “eyebrow” header atop the windscreen reduced top speed by 5 mph (8 km/h), they managed to convince management to authorize an expensive change to the tooling, standardizing the convertible’s compound-curved type “bubble windshield”, a then rare triumph of function over fashion.  Although the emphasis of the letter series cars was shifting from the track to the roads, the things genuinely still were fast and one (slightly modified) 300D was set a new class record of 156.387 mph (251.681 km/h) on the Bonneville Salt Flats.  Production declined to 810 units (619 coupes & 191 convertibles).

1959 Chrysler 300E.

With the coming of the 1959 range, the Hemi was retired and replaced by a new 413 cubic inch (6.8 litre) V8 with wedge-shaped combustion chambers.  Lighter by some 100 lb (45 kg) and cheaper to produce than the Hemi with its demanding machining requirements and intricate valve train, the additional displacement allowed power output to be maintained at 380 horsepower (280 kW) while torque (something more significant for what most drivers on the street do most of the time actually increased).  The manual transmission option was also deleted with no market resistance and despite the lower production costs, the price tag rose, something probably more of a factor in the declining sales than the loss of the much vaunted Hemi and, like the 300D (and most of the rest of the industry) the year before, the economy was suffering in the relatively brief but sharp recession and Chrysler probably did well to shift 390 units (550 coupes & 140 convertibles).

1960 Chrysler 300F (left) and 300F engine with Sonoramic intake in red (right).

Although the rococo styling cues remained, underneath now lay radical modernity, the corporation’s entire range (except for exclusive Imperial line) switching from ladder frame to unitary construction.  The stylists however indulged themselves with more external flourishes, allowing the tailfins an outward canter, culminating sharply in a point and housing boomerang-shaped taillights.  Even the critics of such things found it a pleasing look although they were less impressed by the faux spare tire cover (complete with an emulated wheel cover!) on the trunk (boot), dubbing it the “toilet seat”.  The interior though was memorable with four individual bucket in leather with a center console between extending the cockpit’s entire length and there was also Chrysler’s intriguing electroluminescent instrument display which, rather than being lit with bulbs, exploited a phenomenon in which a material emits light in response to an electric field; the ethereal glow was much admired.  Buyers in 1959 may have felt regret in not seeing a Hemi in the engine bay, but after lifting the hood (bonnet) of a 300F they wouldn’t have been disappointed because, in designer colors (gold, silver, blue & red) sat the charismatic “Sonoramic” intake manifold, a “cross-ram” system which placed the carburetors at the sides of engine, connected by long tubular runners.  What the physics of this did was provide a short duration “supercharging” effect, tuned for the mid-range torque most used when overtaking at freeway speeds.  Also built were a handful of “short ram” Sonoramics which had the tubes (actually with the same length) re-tuned to deliver top-end power rather than mid-range torque.  Rated at a nominal 400 (300 kW) horsepower, these could be fitted also with the French-built Pont-a-Mousson 4-speed manual transmission used in the Chrysler V8-powered Facel Vega and existed only for the purpose of setting records, six 300Fs so equipped showing up at the 1960 Dayton Speed Week where they took the top six places in the event’s signature Flying Mile, crossing the traps at between 141.5-144.9 mph (227.7-233.3 km/h).  The market responded and sales rose to 1217 (969 & 248 convertibles) and the 300F (especially those with the “short ram” Sonoramics) is the most collectable of the letter series.

1961 Chrysler 300G.

The 300G gained canted headlights, another of those styling fads of the 1950s & 1960s which quickly became passé but now seem a charming period piece.  There was the usual myriad of detail changes the industry in those days dreamed up each season, usually for no better reason that to be “different” from last year’s model and thus be able to offer something “new”.  As well as the slanted headlights, the fins became sharper still and taillights were moved.  Mechanically, the specification substantially was unaltered, the Sonoramic plumbing carried over although the expensive, imported Pont-a-Mousson transmission was removed from the option list, replaced by Chrysler’s own heavy-duty 3-speed manual unit, the demand for which was predictably low.  The lack of a fourth cog didn’t impede the 300G’s performance in that year’s Daytona Flying Mile where one would again take the title with a mark of 143 mph (230.1 km/h) and to prove the point a stock standard model won the one mile acceleration title.  People must have liked the headlights because production reached 1617 units (1,280 coupes & 337 convertibles).

1962 Chrysler 300H.

Perhaps a season or two too late, Chrysler “de-finned” its whole range, prompting their designer (Virgil Exner (1909–1973)) to lament his creations now resembled “plucked chickens”.  For 1962 the 300 name also lost some of its exclusivity with the addition to the range of the 300 Sport series (offered also with four-door bodywork) and to muddy the waters further, much of what was fitted to the 300H could be ordered as an option on the basic 300 so externally, but for the distinctive badge, there was visually little to separate the two.  Mechanically, the “de-contenting” which the accountants had begun to impose as the industry chase higher profits (short-term strategies to increase “shareholder value” are nothing new) was felt as the Sonoramic induction system moved to the 300H’s option list with the inline dual 4-barrel carburetor setup last seen on the 300E now standard.  However, because of weight savings gained by the adoption of a shorter wheelbase platform, the specific performance numbers of 300H actually slightly shaded its predecessor but the cannibalizing of the 300 name and the public perception the thing’s place in the hierarchy was no longer so exalted saw sales decline 570 (435 coupes & 135 convertibles), the worst year to date.  The magic of the 300 name however seemed to work because Chrysler in the four available body styles (2 door convertible, 2 & 4 door hardtop & 4 door sedan) sold 25,578 of the 300 Sport series, exceeding expectations.  Since 1962, the verbal shorthand to distinguished between the ranges has been “letter series” and “non letter series” cars.

1963 Chrysler 300J.

Presumably in an attempt to atone for past sins, a spirit of rectilinearism washed through Chrysler’s design office while the 1963 range was being prepared and it would persist until the decade’s end when new sins would be committed.  Unrelated to that was the decision to skip a 300I because of concerns it might be read as the wholly numeric 3001.  The de-contenting (now an industry trend) continued with the swivel feature for the front bucket seats deleted while full-length centre console was truncated at the front compartment with the rear seat now a less eye-catching bench.  The 413 V8 was offered in a single configuration but the Sonoramics were again standard and the manual transmission remained optional, seven buyers actually ticking the box. The 300J was still a fast car, capable of a verified 142 mph (229 km/h) although the weight and gearing conspired against acceleration but a standing quarter mile (400 m) ET (elapsed time) of 15.8 was among the quickest of the cars in its class.  Still, it did seem the end of the series might be nigh with the convertible no longer offered and the sales performance reflected the feeling, only 400 coupes leaving the showrooms.

The BUFF: The new version of the Boeing B-52 Stratofortress (replacing the B-52-H) will be the B-52J, not B-52I or B-52HH.   

The US Air Force also opted to skip “I” when allocating a designation for the updated version of the Boeing B-52 Stratofortress (1952-1962 and still in service).  Between the first test flight of the B-52A in 1954 and the B-52H entering service in 1962, the designations B-52B, B-52C, B-52D, B-52E, B-52F & B-52G sequentially had been used but after flirting with whether to use B52J as an interim designation (reflecting the installation of enhanced electronic warfare systems) before finalizing the series as the B-52K after new engines were fitted, in 2024 the USAF announced the new line would be the B-52J and only a temporary internal code would distinguish those not yet re-powered.  Again, the “I” was not used so nobody would think there was a B521.  Although the avionics, digital displays and ability to carry Hypersonic Attack Cruise Missile (HACM, a scramjet-powered weapon capable exceeding Mach 5) are the most significant changes for the B-52J, visually, it will be the replacement of the old Pratt & Whitney TF33 engines with new Rolls-Royce F130 units which will be most obvious, the F130 promising improvements in fuel efficiency of some 30% as well as reduction in noise and exhaust emissions.  Already in service for 70 years, apparently no retirement date for the B-52 has yet been pencilled-in.  In USAF (US Air Force) slang, the B-52 is the BUFF (the acronym for big ugly fat fellow or big ugly fat fucker depending on who is asking).  From BUFF was derived the companion acronym for the LTV A-7 Corsair II (1965-1984, the last in active service retired in 2014) which was SLUFF (Short Little Ugly Fat Fellow or Short Little Ugly Fat Fucker).

1964 Chrysler 300K.

Selling in 1963 only 400 examples of what was intended as one of the corporations “halo” cars triggered management to engage in what the Americans had come to call an “agonizing reappraisal”.  The conclusion drawn was the easiest way to stimulate demand was to lower the basic entry price to ownership of the name and if buyers really wanted the fancy stuff once fitted as standard, they could order it from an option list; it was essentially the same approach as used for most of Chrysler’s other ranges.  Accordingly, the leather trim and many of the power accessories joined air-conditioning on the option list.  The base engine was now running a single four barrel carburetor although for and additional US$375, the Sonoramic could be ordered and combined with Chrysler’s new, robust four-speed manual transmission.  Surprising some observers, the convertible coachwork made a return to the catalogue.  All that meant the 300K could be advertised for US$1000 less than the 300J and the market responded in a text book example of price elasticity of demand, production spiking to 3647 (3,022 coupes & 625 convertibles).

1965 Chrysler 300L (four speed manual).

Despite the stellar sales of the 300K, even before the release of the 300L, the decision had been taken it would be the last of the letter series.  The tastes of those who wanted high performance had shifted to the smaller, lighter pony cars and intermediates which hadn’t even been envisaged when the C-300 had made its debut a decade earlier.  Additionally, the letter series had outlived their usefulness as image-makers for the corporation now they were no longer the fastest machines in the fleet and production-line rationalization meant it was easier and more profitable to maintain a single 300 line and allow buyers to choose their own combination of options; in other words, after 1965, it would still be possible to create a letter series 300 in most aspects except the badge and the now departed Sonoramics of fond memory.  When the last 300L was produced it was configured with a single four barrel carburetor and had it not been for the badges, few would have noticed the difference between it and any other 300 with the same body.  The lower price though continued to attract buyers and in its final year 2845 were sold (2,405 coupes & 440 convertibles). 

Trunk

Trunk (pronounced truhngk)

(1) The main stem of a tree, as distinct from the branches (limbs) and roots (also as bole; tree trunk).

(2) Of, relating to or noting a main channel or line, as of a railroad, waterway or something which assumes a similar shape (topographically).

(3) A large, sturdy box or chest for holding or transporting clothes, personal effects or other articles.  Such trunks usually have a hinged (sometimes domed) lid and handles at each end, provided because such is the size & weight, it takes at least two to carry one when loaded.

(4) A compartment, most often in the rear coachwork of an automobile, in which luggage, a spare tire, and other articles may be kept (a “boot” in the UK and certain other places in the English-speaking world and a “dicky” in India and elsewhere in South Asia).

(5) A storage compartment fitted behind the seat of a motorcycle and known also as a top-ox or top-case (as distinct from a “pannier” or “saddlebag” which is fitted at the side (usually in pairs), below the level of the seat).

(6) In anatomy, the body of a person or an animal excluding the head and limbs (the torso).

(7) In pathology, the main body of an artery, nerve, or the like, as distinct from its branches.

(8) In ichthyology, that part of a fish between the head and anus.

(9) In engineering and architecture, a name for a conduit, shaft, duct, channel or chute etc, used variously for airflow (thermal or blown), water, coal, grain etc.

(10) In steam engines, a large pipe forming the piston rod of a steam engine, of sufficient diameter to allow one end of the connecting rod to be attached to the crank, and the other end to pass within the pipe directly to the piston, thus making the engine more compact.

(11) In extractive mining, a flume or sluice in which ores are separated from the slimes in which they are contained.

(12) In architecture, the dado or die of a pedestal.

(13) In architecture, the part of a pilaster between the base and capital, corresponding to the shaft of a column.

(14) In hydrology, the main channel, artery or line in a river, railroad, highway, canal or other tributary system.

(15) In telephony, a telephone line or channel between two central offices or switching devices that is used in providing telephone connections between subscribers generally (also called a “tie-line”).

(16) In telegraphy, a telegraph line or channel between two main or central offices.

(17) In telecommunications, to provide simultaneous network access to multiple clients by sharing a set of circuits, carriers, channels or frequencies.

(18) In clothing, brief shorts (loose-fitting or tight) worn by men chiefly for boxing, swimming and athletics (some historically known as “trunk hose”.

(19) In zoology, the elongated prehensile, flexible, cylindrical nasal appendage of the elephant and certain other creatures (the proboscis).

(20) In nautical use, a large enclosed passage through the decks or bulkheads of a vessel, used as air ducting for purposes of heating, cooling, ventilation and such.

(21) In shipbuilding, any of various watertight casings in a vessel, as the vertical one above the slot for a centerboard in the bottom of a boat.

(22) A long tube through which pellets of clay, peas etc are driven by the force of the breath; a peashooter (archaic).

(23) In software engineering, the most current source tree, from which the latest unstable builds (so-called “trunk builds”) are compiled.

1400–1450: From the late Middle English tronke & trunke, from the Old French tronc (alms box, tree trunk, headless body), from the Latin truncus (stem, a stock, lopped tree trunk), a noun use of the adjective truncus (lopped; cut off, maimed, mutilated), (the later related to the English truncated).  Trunk & trunking are nouns & verbs, trunkful is a noun, trunked is a verb & adjective and trunkless is an adjective; the noun plural is trunks.

There are a myriad of “truck” terms in human pathology and other derived phrases include “elephant's trunk” (rhyming slang for “drunk”), “hand trunk” (a piece of luggage smaller than the traditional trunk and able to be carried by one), “junk in one's trunk” (corpulence of the buttocks, the alternative forms being “dump truck” or the vernacular “fat ass”), “the apple does not fall far from the trunk” (a variant of “the apple/pear etc does not fall far from the tree”) (children tend in appearance & characteristics to resemble their parents), “trunklid” (literally obviously “the lid of a trunk” and used of the opening panel which provides access to a car’s trunk), “bootlid” the UK equivalent and confusingly in the US used also as “decklid” on the basis of the trunk being a part of a car’s “rear deck”), “trunk novel” (a novel abandoned by the author while still a project), “trunk or treat” (an organized alternative to trick-or-treating where candy is handed out to children from cars in a parking lot; it was introduced as a child safety measure), “trunk show” (an event in which vendors present merchandise directly to store personnel or customers at a retail location or other venue, based on the idea of selling “out of a trunk”), “trunk sale” (and event at which goods are displayed for sale in the trunks of cars), “boot sale” the companion term)), “trunking” (travelling sitting in the trunk of a car”), and “trunk shot” (in film-making, a cinematic shot from within a car trunk (although there was a case of a serial killer who shot his victims while concealed in the trunk of a car.

Louis Vuitton Trunk #5 (left) and Louis Vuitton Trunk on Fire (right) by Tyler Shields (b 1982).

The original idea of a trunk being a “box; case etc” may lie in the first such “trunks” being hollowed-out tree trunks although some suggest the post-classical development of the meaning “box, case with a lid or top” was based on the notion of human body’s trunk being a “case” in which the organs were transported.  The modern idea of a “luggage compartment of a motor vehicle” dates from circa 1930, about the time trunks cease to be something separately carried and replaced by and space for luggage integrated into the bodywork.  The use of trunk had long been familiar in the medical literature (both of the torso and blood vessels etc) and the idea was by 1843 extended to railroad trunk lines and telephone networks by 1889.  “Trunk-hose” were first sold in the 1630s and seems to have been a kind of thermal underwear, the description a reference to them covering the whole torso (ie, the trunk) as opposed to most “hose” which was for the lower limbs.

The use of trunk to describe the “long snout of an elephant (or other beast with a similar appendage)” appeared first in the 1560s but etymologists are divided on whether it was an allusion to a tree’s trunk or has some connection with “trumpet”, based on the loud sound elephants are able to generate although the evidence does suggest the early use as a reference to the thing’s ability to hold water.  Predictably, by the early eighteenth century, it was a slang term for the human nose.  The use in clothing (always in the plural as “trunks”) emerged in the mid 1820s and initially described “short breeches of thin material”; it was a use of trunk in the sense of “torso”.  Use began in theatrical jargon but, as was not uncommon, soon it was applied to breeches generally, especially in US English and for the short, tight-fitting breeches worn by swimmers and other sporting types, adoption was close to universal by the 1890s.  “Swimming trunks” has survived as a regionalism; even within the one country, there are often several different names for what is one of humanity’s most simple garments.

Trump Trunks: MAGA (Make America Great Again) swimming trunks.  Trump trunks are made from a “silky, breathable, 4-way stretch mesh fabric” and features include (1) a small internal pocket, (2) a built-in anti-chafe liner.  The country of manufacture is not disclosed.  Clearly, the DNC (Democratic National Committee) in 2016 missed an opportunity by failing to release the "Crooked Hillary Clinton Bikini".

One linguistic curiosity was “subscriber trunk dialing” (later changed to “subscriber toll dialing” which later still switched to DDD (Direct Distance Dialing).  The “other” use of STD was as “sexually transmitted disease”, previously known as VD (venereal disease) and it wasn’t until the 1970s the initialism VD began to be replaced by STD (VD thought to have to have gained too many specific associations) but fortunately for AT&T, in 1951 they renamed their STD service (for long-distance phone calls) to DDD, apparently for no better reason than the alliterative appeal although it's possible they just wanted to avoid mentioning “toll” with all that implies.  Many countries in the English-speaking world continued to use STD for the phone calls, even after the public health specialists had re-purposed the initialization.  In clinical use, STI “Sexually Transmitted Infection” seems now the preferred term).

The evolution of the trunk: 1851 Concord stagecoach on display at the Smithsonian's National Postal Museum, Washington DC (left) with truck strapped to the back, additional trunks carried on the roof; 1928 Mercedes-Benz Nürburg 460 K Pullman Limousine (W08, centre left) with separate trunk still carried on a rear frame; 1936 Studebaker Dictator 4-door sedan (centre right) with the trunk now an integrated part of the bodywork; The US full-sized cars of the era had most capacious trunks but few could match Leyland Australia's infamous P76 (1973-1975, right) which effortlessly could carry a 44 (imperial) gallon (209 litre) drum.

The compartment which is most located in the rear coachwork of an automobile is used for luggage and historically also the spare tyre a toolkit (neither now not always supplied).  In North American use, this is called a “trunk”, an inheritance from the time when the passengers’ trunks (ie, in the sense of the box-like suitcases) were strapped on to an extension at the back of horse-drawn carriages.  In the early automobiles, the practice continued (often with lined wicker baskets because they were of lightweight construction) and when these were integrated into the bodywork, the space provided continued to be called “the trunk”.  The British called the same thing a “boot”.  In horse-drawn carriages in the UK, a “boot” was a compartment used to store travel essentials, among which (in an age of rutted, poorly maintained roads) included boots, the male passengers sometimes required to push the coach when it became stuck in mud, the frequent inclusion of a “boot box” or “boot locker”, made typically of leather and attached at the rear.  The other suggested origin is the French boute (compartment; box).  The term “boot” thus spread throughout the British Empire although, under the Raj, in India & Ceylon (later Sri Lanka) it became the “dickie”.  That was based on the dicky seat (also as “dickie seat” & “dickey seat” and later more commonly known as the “rumble seat”), an upholstered bench mounted at the rear of a coach, carriage or early motorcar and as the car industry evolved and coachwork became more elaborate, increasingly they folded into the body.  The size varied but generally they were designed to accommodate one or two adults although the photographic evidence suggests they could be used also to seat half-a-dozen or more children.  Why it was called a dicky seat is unknown (the word dates from 1801 and most speculation is in some way related to the English class system) but when fitted on horse-drawn carriages it was always understood to mean “a boot (box or receptacle covered with leather at either end of a coach, the use based on the footwear) with a seat above it for servants”.  Under the Raj, “dickie” was preferred while the colloquial “mother-in-law seat” was at least trans-Atlantic and probably global.

Lindsay Lohan illustrates how there are trunks and there are frunks:  The rear-engined Porsche 911 Carrera (997, 2004-2013) cabriolet (Los Angeles, 2012, right) has a frunk while the front-engined Mercedes-Benz SL 550 (R230, 2001-2011) (Los Angeles, 2009, left) has a trunk.  The R230 range was unusual because of the quirk of the SL 550 (2006-2011), a designation used exclusively in the North American market, the RoW (rest of the world) cars retaining the SL 500 badge even though both used the 5.5 litre (333 cubic inch) V8 (M273).

The Fiat X1/9 (produced by Fiat 1972–1982 and Bertone from 1982–1989, centre) featured both a frunk (left) and a trunk (right.

Most cars built have had the engine mounted in the front, thus most trunks appeared in the rear bodywork.  There have however been cars with engines behind the driver (such things were quite numerous until well into the 1970s) and these usually had a storage compartment at the front (where the engine otherwise would sit, under the hood (bonnet)).  Until the early years of the twentieth century, these seem just to have been called a “trunk” or “boot” but as electric vehicles began to appear in volume “frunk” (the construct being f(ront) + (t)runk) and the less popular “froot” (the construct being fr(ont) + (b)oot)) came into use.  There have been mid-engined cars which have both a trunk and a frunk and those in the diminutive Fiat X1/9 were surprisingly large while others (such as Ferrari's Dino 308 GT4 (1973-1980) & 208 GT4 (1975-1980), both badged as Ferraris after 1976) were of a less generous capacity, the frunk in the Dinos most suited to storing something the size of a topless bikini but it was a genuine four-seater (2+2), something not often attempted with the mid-engined configuration.