Colonnade

Colonnade (pronounced kol-uh-neyd)

(1) In architecture, a series of regularly spaced columns supporting an entablature and often one side of a roof.

(2) In design (usually as "colonnaded"), any array of upright structures which emulate the style of architectural colonnades. 

(3) A series of trees planted in a long row, as on each side of a driveway or road.

(4) The descriptor for the body style used in the US on the General Motors (GM) “A-Body” platform 1973-1977.

1718: From the French colonnade, from the Italian colonnato, from colonna (column), from the Latin columna (pillar), a collateral form of columen (top, summit), from the primitive Indo-European root kel- (to be prominent; hill).  The related term is colonnette which in architecture is a small slender column, sometimes merely decorative but also structural, supporting a beam or lintel). In interior decorating and furniture design, colonettes are also used, featuring in objects as diverse as chairs, tables and mantle-clocks, the motif noted by archeologists in excavations from Antiquity.  The –ette suffix was from the Middle English -ette, a borrowing from the Old French -ette, from the Latin -itta, the feminine form of -ittus.  It was used to form nouns meaning a smaller form of something.  Colonnade is a noun and colonnaded is an adjective; the noun plural is colannades.

Colonnades at Piazza San Pietro, leading to St Peter's Basilica, Vatican City.

The noun peristyle described "a range or ranges of columns surrounding any part or place".  It dates from the 1610s and was from the mid sixteenth century French péristyle (row of columns surrounding a building), from the Classical Latin peristȳlum & peristȳlium, from the Ancient Greek περιστῡ́λιον (peristū́lion) & περίστυλον (perístulon), a noun use of the neuter form of περίστυλος (perístulos) (surrounded by columns), the construct being περί (perí) + στῦλος (stûlos) (pillar), from the primitive Indo-European root sta- (to stand, make or be firm).  In voodoo, it has the special meaning of “a sacred roofed courtyard with a central pillar (the potomitan), used to conduct ceremonies, either alone or as an adjunct to an enclosed temple or altar-room.

1974 Buick Century Luxus Colonnade Sedan

Under the traditional naming system used by General Motors (GM), the code "A-body" was use for the intermediate platform, a body-on-frame design in which the driveline and suspension were pre-assembled on a perimeter-frame chassis to which the body subsequently was attached.  The 1973-1977 GM A-Body cars were thus structurally similar to the highly regarded 1964-1972 models but the body style was radically different for a number of reasons, including some imposed by legislation.  One feature eliminated from the A-Body after 1973 was the hardtop, a body-style which used frameless side-windows and no central (B) pillar.  The much admired hardtop style had to be sacrificed (though the fameless-windows were carried-over) because the new federal legislation demanded improved roll-over protection, thus the need for B-pillars to form a kind of integral roll-cage.  This was the era when safety and anti-pollution regulation first became stringent and the 1973-1977 cars would be the first with the 5 mph (8 km/h) crash bumpers, most early versions of which looked something like battering rams.

1973 Oldsmobile Colonnade Cutlass.  In the 1970s, the Cutlass would become the best-selling car in the US but it's the previous generation A-Bodies (1964-1972) which are much sought.

General Motors dubbed the style “Colonnade”, an allusion to the array of three pillars where once there had been but two.  Built at the time in big numbers with production (spread between the Chevrolet, Buick, Oldsmobile & Pontiac divisions) exceeding seven million, the survival rate was low compared with their more illustrious (though sometimes lethally unsafe) predecessors and because few attained “collectable” status, no industry of replacement and re-production parts emerged to make restorations conveniently possible.  While the Colonnade cars don’t mark the dawn of the “malaise era” for which the Carter administration is remembered (although in the “Crisis of Confidence” speech which is taken as its marker, Jimmy Carter (b 1924, US president 1977-1981) never spoke the word “malaise”), the hints are certainly there that worse was to come.

1977 Pontiac Can Am advertising was apparently the only time Pontiac officially used the popular "GOAT" (greatest of all time) allusion to the GTO.

One (not especially bright) highlight of the Colonnade years came almost at the end when Pontiac released the Can Am.  By 1977, Pontiac was no longer making genuinely fast or exciting cars (and in fairness, nor were many others) but with machines like the Firebird Trans-Am, they were certainly making stuff which looked the part and it was this flair for keeping-up-appearances which inspired the Can Am.  One model which had disappointed the Pontiac hierarchy was the LeMans which, even by Colonnade standards was an unhappy looking thing, the sloping rear end and buff-front apparently the work of two different and not especially gifted committees.  Fundamentally, it couldn’t be fixed but the Detroit’s marketing people had worked before with unpromising material and knew all about “tarting-up”.

1977 Pontiac Can Am.

The first proposal added a ducktail spoiler to the rear which quite effectively disguised the drooping lines and revived the “Judge” name, a muscle-car moniker from Pontiac’s recent past, added stripes and finished the thing in a lurid red which was close to the Judge’s signature shade.  Officially, the Pontiac management were said to be “unenthusiastic” but apparently they were appalled and knew something so obviously fake would not be well-received.  There the project might have died but the marketing team had a second go, adding the Firebird Trans Am’s 400 cubic inch (6.6 litre) V8, keeping the spoiler and changing the color to stark white, complemented with red, yellow and orange stripes, the Swiss-Guardesque combination looking better than it sounds.  The interior gained additional appointments, borrowed from the Grand Prix, one Pontiac which was selling well and the name came from a famous racing series which in its halcyon years had been contested by the FIA’s Group 7, unlimited displacement sports cars.  The Pontiac was a long way removed from that but at the time, so was just about everything and the project was duly approved for a mid-season (early 1977) introduction.

The spoiler which broke the mold: The 1977 Pontiac Can Am’s rear styling reflected GM’s thoughts on styling at the time, the same motifs appearing on the HJ-HX-HZ Holden sedans (1974-1980).

Sales began in January and the critical response was polite, the performance noted as being about as good as could be expected at the time and the handling receiving the usual praise, one improvement of the Colonnade era which was real.  In a sign of the times, only an automatic transmission was offered and, in deference to California’s more exacting anti-pollution rules, Can Ams sold there were fitted with the less powerful Oldsmobile 403 cubic inch (6.6 litre) V8 also used in high-altitude regions.  Sales projections were initially a modest 2500 units but the public clearly liked the look, dealers reporting high demand so the production schedule was doubled and the first batch of just over a 1000 cars was shipped.  Unfortunately, it was at this point the hand-crafted mold used to form the ducktail spoiler broke and such had been the rush to market than there was no spare.  Had the distinctive molding not been such a prominent part of the Can Am’s marketing materials, perhaps it might have been possible to proceed spoiler-less but it was decided to cancel the programme.  Whether or not it’s an industry myth, the story has always been that because the Can Am depended on so many parts (especially the interior) from the parts bin of the fast-selling (and highly profitable) Grand Prix, Pontiac decided they’d rather have more of them.  Total Can Am production was apparently 1377 units and they’re now regarded with more fondness than much of the machinery from the malaise era, the rarity and flamboyance of the Colonnade lines gaining them a small but seemingly secure niche in the collector market.

Lindsay Lohan in Falling for Christmas (Netflix, 2022).  Any structure, small or large which adopts the architectural language of the colonnade (an array of vertical pillar-like structures) is said to be colonnaded.  These are doors with colonnaded windows.

Homologate

Homologate (pronounced huh-mol-uh-geyt or hoh-mol-uh-geyt)

(1) To approve; confirm or ratify.

(2) To register (a specific model of machine (usually a car), engine or other component) in either general production or in the requisite number to make it eligible for racing competition(s).

(3) To approve or ratify a deed or contract, especially one found to be defective; to confirm a proceeding or other procedure (both mostly used in Scottish contract law).

1644: From the Latin homologāt (agreed) & homologātus, past participle of homologāre (to agree) from the Ancient Greek homologeîn (to agree to, to allow, confess) from homologos (agreeing), the construct being homo- (from the Ancient Greek ὁμός (homós) (same) + legein (to speak).  Homologate, homologated and homologating are verbs, homologation is a noun.

Once often used to mean “agree or confirm”, homologate is now a niche word, restricted almost wholly to compliance with minimum production numbers, set by the regulatory bodies of motorsport, to permit use in sanctioned competition; the words "accredit, affirm, approbate, authorize, certify, confirm, endorse, ratify, sanction, warrant & validate etc" are otherwise used for the purpose of agreeing or confirming.  It exists however still in Scottish law as a legal device, used (now rarely) retrospectively to declare valid an otherwise defective contract.  The best known application was to validate contracts of marriage where some technical defect in the legal solemnities had rendered the union void.  In such cases case a court could hold the marriage “. . . to be homologated by the subsequent marriage of the parties”.  It was a typically Scottish, common-sense application of the law, designed originally to avoid children being declared bastards (at a time which such a label attracted adverse consequences for all involved), vaguely analogous with a “contract by acquiescence” from contract law though not all were pleased: one dour Scottish bishop complained in 1715 that homologate was a "hard word".

Case studies in homologation

1962 Ferrari GTO

In 1962, fearing the effectiveness of Jaguar’s new XKE (E-Type) which looked faster even than it was, Ferrari created a lighter, more powerful version of their 250 GT, naming the new car 250 GTO (Gran Turismo Omologato (Grand Touring Homologated)).  The regulatory body, the Fédération Internationale de l'Automobile (FIA) required a production run of at least one-hundred for a car to be homologated for the Group 3 Grand Touring Car class but Ferrari built only 33, 36 or 39 (depending on how one treats the variations and 36 is most quoted) 250 GTOs, thus encouraging the myth the car violated the rules.  However, as was acknowledged at the time, the FIA regarded the 250 GTO as a legitimate development the 250 GT Berlinetta SWB (Short wheelbase), homologation papers for which had been first issued in 1960 with variations, including the GTO, approved between 1961-1964.  They’re now a prized item, one selling in 2018 for a world-record US$70 million which makes it the second most expensive car ever sold, the sum exceeded only by the US$142 million paid in 2022 for one of the two Mercedes-Benz 300 SLR Uhlenhaut gull-wing coupés.

1965 Ferrari 250 LM

The FIA’s legislative largess didn’t extend to Ferrari’s next development for GT racing, the 250 LM. The view of il Commendatore was the 250 LM was an evolution as linked to the 250 GT’s 1960 homologation papers as had been the 250 GTO and thus deserved another certificate of extension.  This was too much for the FIA which pointed out 250 LM (1) was mid rather than front-engined, (2) used a wholly different body and (3) used a different frame and suspension.  Neither party budged so the 250 LM could run only in the prototype class until 1966 when it gained homologation as a Group 4 Sports Car.  Although less competitive against the true prototypes, it’s speed and reliability was enough for a private entry to win the 1965 24 Hours of Le Mans, a Ferrari’s last victory in the race until 2023.   One quirk of the 250 LM was that when the FIA ruled against its homologation, the point of retaining the 3.0 litre displacement became irrelevant and most 250 LMs used a 3.3 litre engine and when fitted with the enlarged power-plant, under Ferrari’s naming convention, the thing properly should have been called a 275 LM.  

1969 Porsche 917

In 1969, needing to build twenty-five 917s to be granted homologation, Porsche did... sort of.  When the FIA inspectors turned up to tick the boxes, they found the promised twenty-five cars but most were in pieces.  Despite assurances there existed more than enough parts to bolt together enough to qualify, the FIA, now less trusting, refused to sign off, despite Porsche pointing out that if they assembled them all, they'd then just have to take them apart to prepare them for the track.  The FIA conceded the point but still refused to sign-off.  Less than a month later, probably nobody at the FIA believed Porsche when they rang back saying twenty-five completed 917s were ready for inspection but the team dutifully re-visited the factory.  There they found the twenty-five, lined-up in a row.  The FIA delegation granted homologation, declining the offer of twenty-five test-drives.

1969 Dodge Daytona & 1970 Plymouth Road Runner Superbird

By the mid 1950s, various NASCAR (National Association for Stock Car Auto Racing) competitions had become wildly popular and the factories (sometimes in secret) provided support for the racers.  This had started modestly enough with the supply of parts and technical support but so tied up with prestige did success become that soon some manufacturers established racing departments and, officially and not, ran teams or provided so much financial support some effectively were factory operations.  NASCAR had begun as a "stock" car operation in the literal sense that the first cars used were "showroom stock" with only minimal modifications.  That didn't last long, cheating was soon rife and in the interests of spectacle (ie higher speeds), certain "performance enhancements" were permitted although the rules were always intended to maintain the original spirit of using cars which were "close" to what was in the showroom.  The cheating didn't stop although the teams became more adept in its practice.  One Dodge typified the way manufactures used the homologation rule to effectively game the system.  The homologation rules (having to build and sell a minimum number of a certain model in that specification) had been intended to restrict the use of cars to “volume production” models available to the general public but in 1956 Dodge did a special run of what it called the D-500 (an allusion to the number built to be “legal”).  Finding a loophole in the interpretation of the word “option” the D-500 appeared in the showrooms with a 260-hp V8 and crossed-flag “500” emblems on the hoods (bonnet) and trunk (boot) lids, the model’s Dodge’s high-performance offering for the season.  However there was also the D-500-1 (or DASH-1) option, which made the car essentially a race-ready vehicle and one available as a two-door sedan, hardtop or convertible (the different bodies to ensure eligibility in NASCAR’s various competitions).  The D-500-1 was thought to produce around 285 hp from its special twin-four-barrel-carbureted version of the 315 cubic inch (5.2 litre) but more significant was the inclusion of heavy-duty suspension and braking components.  It was a successful endeavour and triggered both an arms race between the manufacturers and the ongoing battle with the NASCAR regulators who did not wish to see their series transformed into something conested only by specialized racing cars which bore only a superficial resemblance to the “showroom stock”.  By the 2020s, it’s obvious NASCAR surrendered to the inevitable but for decades, the battle raged.

1970 Plymouth Superbird (left) and 1969 Dodge Daytona (right) by Stephen Barlow on DeviantArt.  Despite the visual similarities, the aerodynamic enhancements  differed between the two, the Plymouth's nose-cone less pointed, the rear wing higher and with a greater rake.  

By 1969 the NASCAR  regulators had fine-tuned their rules restricting engine power and mandating a minimum weight so manufacturers resorted to the then less policed field of aerodynamics, ushering what came to be known as the aero-cars.  Dodge made some modifications to their Charger which smoothed the air-flow, labelling it the Charger 500 in a nod to the NASCAR homologation rules which demanded 500 identical models for eligibility.  However, unlike the quite modest modifications which proved so successful for Ford’s Torino Talladega and Mercury’s Cyclone Spoiler, the 500 remained aerodynamically inferior and production ceased after 392 were built.  Dodge solved the problem of the missing 108 needed for homologation purposes by introducing a different "Charger 500" which was just a trim level and nothing to do with competition but, honor apparently satisfied on both sides, NASCAR turned the same blind eye they used when it became clear Ford probably had bent the rules a bit with the Talladega.  Not discouraged by the aerodynamic setback, Dodge recruited engineers from Chrysler's aerospace & missile division (which was being shuttered because the Nixon-era détente had just started and the US & USSR were beginning their arms-reduction programmes) and quickly created the Daytona, adding to the 500 a protruding nosecone and high wing at the rear.  Successful on the track, this time the required 500 really were built, 503 coming of the line.  NASCAR responded by again moving the goalposts, requiring manufacturers to build at least one example of each vehicle for each of their dealers before homologation would be granted, something which typically would demand a run well into four figures.  Plymouth duly complied and for 1970 about 2000 Superbirds (NASCAR acknowledging 1920 although Chrysler insists there were 1,935) were delivered to dealers, an expensive exercise given they were said to be invoiced at below cost.  Now more unhappy than ever, NASCAR lawyered-up and drafted rules rendering the aero-cars uncompetitive and their brief era ended.  So extreme in appearance were the cars they proved at the time sometimes hard to sell and some were actually converted back to the standard specification to get them out of the showroom.  Views changed over time and they're now much sought by collectors, the record price the US$1.43 million realized in January 2023 at a Mecum auction in the pleasingly named Kissimmee, Florida.  That car was an exceptional example, one of only 70 built with the 426 cubic inch (7.0 litre) Street Hemi V8 and one of the 22 of those with the four-speed manual transmission.

1969 Ford Mustang Boss 429

NASCAR could however be helpful, scratching the back of those who scratched theirs.  For the Torino and Cyclone, Ford was allowed to homologate their Boss 429 engine in a Mustang, a model not used in stock car racing.  Actually, NASCAR had been more helpful still, acceding to Ford's request to increase the displacement limit from 427 to 430 cubic inches, just to accommodate the Boss 429.  There was a nice symmetry to that because in 1964, Ford had been responsible for the imposition of the 427 limit, set after NASCAR became aware the company had taken a car fitted with a 483 cubic inch engine to the Bonneville salt flats and set a number of international speed records.  The car used on the salt flats was one which NASCAR had banned from its ovals after it was found blatantly in violation of homologation rules so there was unlikely to be much leeway offered there.

1971 Ford Falcon GTHO Phase III

Australian manufacturers were (mostly) honest in their homologation programmes, Ford’s GTHO, Chrysler’s R/T Charger and Holden’s L34 and A9X were produced in accordance both with the claimed volumes and technical specification.  However, they weren't always so punctilious.  Ford's RPO83 (Regular Production Option #83) was a run of XA Falcon GTs completed late in 1973 which included many of the special parts intended for the aborted GTHO Phase IV and although, on paper, that seemed to make the things eligible for use in competition, it transpired the actual specification of various RPO83 cars wasn't consistent and didn't always match the nominal parts list.  History has been generous however and generally it's conceded that in aggregate, the parts subject to the homologation rules appear to have been produced in the requisite number.  By some accounts, this included counting the four-wheel disk brakes used on the luxury Landau hardtops but CAMS (the Confederation of Australian Motor Sport, at the time the regulatory body) was in the mood to be accommodating.

No homologation issues: Between 1938-2003, Volkswagen produced 21,529,464 Beetles (officially the VW Type 1).    

Caprice

Caprice (pronounced kuh-prees)

(1) A sudden, unpredictable change, as of one's mind or the weather.

(2) A tendency to change one's mind without apparent or adequate motive; whimsicality; capriciousness; a disposition to be impulsive.

(3) In music, as capriccio, a term for a kind of free composition.

(4) A brief (and hopefully torrid) romance; a fling

(5) A model name used by General Motors (GM) in several markets.

1660-1670: From the French caprice (whim) & capricieux (whimsical), from the Italian capriccioso from capriccio (a shivering), possibly from capro (goat), from the Latin capreolus (wild goat).  Another theory, drawn from folk etymology, connects the Italian compound capo (head) + riccio (hedgehog) suggesting a convulsive shudder in which the hair stood on end like a hedgehog's spines.  The application in musical composition to describe a kind of free composition dates from the 1690s, the sense drawn from the Italian capriccio (the music characterized by a “sudden start or motion”); earlier it meant "a prank, a trick".  The closest synonym is probably whim but vagary, notion, fancy & fling can, depending on context, summon a similar meaning.  An act of caprice differs from a fiat in that the latter, although it may be arbitrary, is an authoritative sanction issued by those vested with a certain legal authority.  The descendents include the Danish kaprice, the German Caprice and the Romanian: capriciu.  Caprice & capriciousness are nouns, capricious is an adjective and capriciously is an adverb; the noun plural is caprices.

Famously capricious in her youth, Lindsay Lohan is now a mature and responsible mother.

Ford, and the rest of the industry, learned much from the Edsel debacle of the late 1950s.  Although unlucky to be launched into the teeth of the worst recession of the post-war boom, mistakes in conception, design and production had been many and may anyway have been enough to kill the thing.  The lessons learned had been expensive, depending on the source, a loss between US$250-300 million is usually quoted and that was at a time when a million dollars was a lot of money although how much of that loss was real or a product of taking advantage of accounting rules has never been clear.  None of the most expensive aspects to design and build (1) engine, (2) transmission, (3) suspension, (4) body platforms and (5) assembly plant production lines were unique to the Edsel, all being shared variously with other Ford, Mercury and Lincoln models; surprisingly little was exclusive to the Edsel, indeed that sameness was one of the complaints about a car which Ford had puffed-up as “all new”.  That essentially left interior and exterior trim, body panels, marketing and the distribution network to pay for.  Ford certainly lost a lot of money on the Edsel but perhaps not quite as much as the books suggest.  Still, it was a big loss and the corporate capriciousness wasn’t repeated in the 1960s.  The Edsel had been a bad implementation of a sound concept: a spread of brand-identities across a market with a wide price-spread so a corporation can achieve economies of scale using many of the same resources to produce products which to compete both at the low-end on cost-breakdown and in segments where prestige or exclusivity matters.  Ford’s notion was that General Motors (GM) and Chrysler were at the time better able to cover the market because both had more brand-names, GM having five: Chevrolet, Pontiac, Oldsmobile, Buick & Cadillac as did Chrysler: Plymouth, Dodge, De Soto, Chrysler & Imperial.  Ford had only three: Ford, Mercury & Lincoln (the short-lived Continental Division (1956-1957) a failure).

Thus the attraction of adding another, an idea which worked well with products like washing powder although, in the auto industry, costs tended to be higher and the model wasn’t essential to cover a broad market, Mercedes-Benz for decades successfully using the one brand for diesel taxis, trucks small and large, Formula One racing cars and cars up to the grandest limousines.  Indeed, the idea by Daimler-Benz to resurrect adopt the long moribund Maybach name to sit atop the range was a failure, reflecting the misunderstanding by the MBA-types involved of the value of the Mercedes-Benz brand which had been acceptable for kings, queens, popes, presidents and potentates.  Only salesmen with no background would think dotcom millionaires and the other newly-rich would be more attracted to Maybach than Mercedes.  Another brand might not have been a bad idea but Maybach should have been positioned as a platform for the front wheel drive and other categories which, frankly have only devalued the three-pointed star; while some have been good cars, they simply were not Mercedes-Benz as they once were understood. 

Nor is the idea infinitely scalable.  GM at one time had nine divisions and the pattern evolved that the brand names tend to appear in times of economic buoyancy (al la Edsel) and disappear during or after recessions (Edsel & De Soto after 1958; Imperial after the first oil shock, Oldsmobile, Pontiac, Mercury and Plymouth in the wake of the global financial crisis from 2008).  So, while the 1960s were about the most buoyant years yet, Ford didn’t repeat quite the mistake though they certainly repeated one aspect of the Edsel debacle although the implications of that wouldn’t play out for decades.

1965 Ford LTD.

In 1965, Ford reverted to the business model which had worked in pre-Edsel times and introduced the LTD as an up-market option for their full-sized Galaxie.  It seemed a good idea at the time and it was, the option proving popular with customers and lucrative for Ford, the option package costing about US$175 to install yet it added some US$335 to the sticker price and the psychology of turning the mainstream Ford into a “luxury car” seemed also to exert a pull on the buyers’ wallets because it was possible to work through the option list and add some 30% to the bottom line.  Unlike most Galaxie customers, LTD buyers were inclined to tick the boxes.  Even at the time, although generally impressed with the thing (and in fairness to Ford much attention had been devoted to some basic engineering to ensure it was quieter and smoother than before), reviewers did ponder quite what the effect of moving a Ford up-market would be on the companion Mercury Division, positioned since 1938 as up-market from Ford, yet well short of Lincoln.  The corporation aimed to solve that problem by maintaining some differentiation between the two brands and to some degree this worked for decades but eventually the point of maintaining three distinct layers had ceased to have value for Ford and in 2011 Mercury was shuttered.

1965 Ford LTD.

The LTD (it apparently meant “Lincoln Type Design” and not “Limited”) did though have quite an effect on the completion with the entry level ranges of others soon augmented with similar options.  Chevrolet called their effort the “Caprice”, Plymouth, like Ford” preferred a TLA (three letter acronym) and opted for “VIP” while AMC used “DLP” which apparently stood for “Diplomat”.  Of them all, only the Caprice and the LTD endured but the concept overtook the industry which switched increasingly to adding variations of their basic models with as many “luxury” fittings added as the budget would permit.  There were critics at the time who criticized all this as “gingerbread” but buyers responded and soon tufted, pillowed upholstery in crushed velour or even leather could be had in even the most humble showrooms.  A popular name for such models was “Brougham”, borrowed from a nineteenth century horse-drawn carriage named after a member of the UK’s House of Lords and even if most weren’t aware of the etymology, they knew it sounded suitably aristocratic which was all that mattered.  What came in retrospect to be known as the “brougham era” lasted into the 1980s.

1969 Chevrolet Caprice four-door hardtop.

While never the biggest sellers, dealers liked to have four-door hardtops on display because of the perception they generated showroom traffic and although the collector market prefers two-doors (especially convertibles), the four-door hardtops were often Detroit’s most ascetically successful coachwork for full-sized cars.  In 1969, Chevrolet restricted the Caprice range to two & four door hardtops because the more elaborate interior trim (compared to the cheaper Biscayne, Bel Air & Impala) was more susceptible to sun damage which precluded offering a convertible.  That may have been the reason why in the same era some European manufacturers switched from timber veneer to leather for some vulnerable surfaces in a few convertibles although the published explanations were sometime different.  Improvements in the durability of materials meant that when the revised range was released in 1973, a convertible Caprice was added to the range.

1981 Holden WB Caprice.

Holden, the General Motors operation in Australia began selling their own Caprice in 1974.  In the tradition it was a more elaborately-appointed version of an existing model and in GM tradition replaced an existing badge as the top-of-the-range, the Statesman de Ville relegated to become the entry-level of the long-wheelbase cars, the basic Statesman (always aimed at the hire-car business) retired, mirroring Ford which dropped its Fairlane Custom and, adding a Marquis (a name borrowed from Mercury) as a Caprice competitor atop the Fairlane 500.  The Statesman & Caprice never quite matched the appeal of the competition but it did go out in surprisingly fine style, the WB range (1980-1984) a remarkably successful re-styling of the HQ-HJ-HX-HZ platform (1971-1980) which endured for almost half a decade after the smaller, Opel-based Commodore had replaced the mainstream models.  Developed in unusual secrecy, Holden were miffed to learn Ford’s ZJ Fairlane & FC LTD (released in 1979) had beaten them to the market by six months and included the additional side window they’d hoped would make such a splash on the WB.  Instead, they made much of the Caprice having a grill made from steel.  Not that long before, all grills had been made from steel but most had long switched to extruded plastic so to have one genuinely hand-assembled in steel was a point of differentiation although the public response was muted.  Despite the age of the platform, the attention to the underpinnings which began to be taken seriously after 1977 meant the thing was a capable, if thirsty road car and among the dedicated customer base, there was genuine regret when production ended in 1984.  In 1990, Holden revived the name for a stretched Commodore (some of which were even exported to the US and the Middle East to be sold as Chevrolets) and production continued until the Australian operation was shuttered in 2017.

Sqound

Sqound (pronounced skwu-kuhl)

An object in the shape of a square with rounded corners.

1990s: The word was coined by a person or persons unknown to distinguish between the (round) taillights used on (most) C4 Chevrolet Corvettes between 1983-1989 and those built subsequently (1990-1996), the construct being sq(uare) + (r)ound).  Square was from the Middle English square, sqware & squyre, from the Old French esquarre & esquerre, (which endures in modern French as équerre), from the Vulgar Latin exquadra, the construct being ex- (the prefix used as an intensive) +‎ quadro (four cornered; make square), from quadrus (square).  It displaced fēowerecge (four-edged).  Round was from the Middle English round & rounde, from the Old Northern French roünt & rund & the Old French ront, runt & reont (which endures in modern French as rond), from the Late Latin retundus & the Classical Latin rotundus.  The noun developed partly from the adjective and partly from the corresponding French noun rond.  Sqound is a noun & adjective; the noun plural is sounds.

1993 Chevrolet Corvette ZR1.

Perhaps the ultimate “niche word”, the only known use is among members of the “C4 ‘Vette cult” (those devoted to the fourth series (C4) Chevrolet Corvette, 1984-1996).  It seems first to have been used as an adjective to describe the then unique taillights fitted to the Corvette ZR1 (1990-1995), released at the 1989 Geneva Motor Show.  Although an obvious visual clue, the ZR1 attracted most attention by it’s used of an all-aluminium, 350 cubic inch (5.7 litre) V8 which featured double overhead camshafts (DOHC) and 32 valve heads.  Although the 350 cubic inch displacement was shared with the mainstream small-block Chevrolet V8s, so different was it in terms of construction and internal dimensions that the Corvette community (a priesthood with very firm views) regard it as something separate from the long-running (1954-2002) small-block V8 family.  The engine was a co-development between Chevrolet and the UK-based Lotus Group which General Motors (GM, Chevrolet’s parent corporation) had acquired in 1986 (maintaining ownership until 1993) and was intended for use in a Corvette which could be marketed as the “world's fastest production car” (GM defining what constituted “production”); the V8 was given the internal designation LT5.  Although in the mid-1980s electronic engine management systems were still in their infancy, the LT5 did feature some genuine innovations in its fuel management, enabling the combustion chamber design to be optimized for power without this imposing the usual compromises in drivability at lower speeds.  Assembly of the LT5 was sub-contracted to Mercury Marine.

1990 Chevrolet ZR1, one of 25 GM R&D prototypes built to test the active-suspension system.

Perhaps of greater significance to GM was the expertise Lotus possessed in chassis design & tuning although the Corvette was a very different machine to the smaller, lighter cars with which Lotus had built their reputation, encapsulated by the philosophy of company founder Colin Chapman (1928–1982): “Simplify, then add lightness”.  Historically, that idea was most “un-Corvette” like and despite the aluminium engine block and heads, the ZR1 did emerge from development weighing some 200 lb (91 kg) more than the typical C4 Corvette, the additional heft the consequence of heavier components need to support the greater speed and lateral forces made possible by the additional power.  On the road, the Lotus influence was certainly felt, the ZR1’s limits of adhesion as impressive as the then impressively wide (315-35 x 17 inch) tyres would suggest.  Befitting its role, the ZR1 was offered only as a coupé with a removable roof panel (no convertibles were produced) and as well as the wider wheels, it was distinguished from the rest of the range by a widened tail section with a rear fascia housing four “squond” taillights, the first time since the 1961 models anything but four round units had appeared on a production Corvette.

1987 Chevrolet Corvette with the round taillights used between 1984-1990 (left) and 1993 Chevrolet Corvette ZR1 with sqounds.

The ZR1 was much admired although not all approved of the squonds.  However, Chevrolet’s stylists must have liked them because in 1990 the convex fascia and squonds were standardized across the range, presumably pleasing the accountants who probably never saw the point of producing two different moldings which fulfilled the same function.  Why the C4 cultists settled on “sqound” isn’t known but it’s likely to have been something which just “came to someone” searching for a word to describe a shape which was neither quite round or square; within the cult there is (as far as in known), no “linguistics & etymology” committee.  In 1990, there was no world wide web and the internet was almost unknown outside of universities and places like the Pentagon so it wasn’t as if Google was there to answer the question.  Had search engines been available, it’s likely sqound might never have been coined because the word “quartic” quickly (as least as quickly as a 2400 kbit/s modem on a dial-up connection permitted) would have been discovered.

1960 Plymouth Fury four-door hardtop (left), 1974 Austin Allegro 1750 Sport Special (centre) and 2024 Chevrolet Corvette Z06 coupé (right).

Once a technical term in the arcane world of algebra and thus known to only a few, quartic first gained a larger audience in 1973 when, to general derision, British Leyland (BL) released the Austin Allegro, complete with a steering wheel which was “not quite round and not quite square".  Explaining it was chosen to afford the diver greater leg-room and provide a better view of the instruments, BL revealed the shape was “quartic”.  The idea actually wasn’t novel, dating back decades and had been used on quite a few American cars during the early 1960s but for whatever reasons, the presence of one in the Allegro attracted little but criticism, something the rest of the vehicle would soon suffer.  BL also attracted the scorn of mathematicians who hastened to point out a quartic is “an algebraic equation or function of the fourth degree or a curve describing such an equation or function” insisting the correct description for a "square with rounded corners" is “squircle” (in algebraic geometry "a closed quartic curve having properties intermediate between those of a square and a circle"), the construct being squ(are) +c(ircle).  Few etymologists (and certainly no lexicographers) appear to have listed sqound as a "real" word but it's of interest because as a rare example in English of a word where a "q" is not followed by a "u"; such constructs do exist but usually in the cases where initialisms have become acronyms such as Qantas (Queensland and Northern Territory Aerial Services).  Such words do appear in English language texts but they tend to be foreign borrowings including (1) qat (or khat) (a plant native to East Africa and the Arabian Peninsula, often chewed for its stimulant effects), (2) qi (a term from Chinese philosophy referring to life force or energy), qibla (the direction Muslims face when praying (towards the Kaaba in Mecca)) and (4) qiviut (the soft under-wool of the musk-ox, valued when making warm clothing).  For a while, BL pretended to ignored the pedants but within a year replaced the wheel with a conventional circular design.  Whatever the name, variations of the shape have since become popular with high-end manufacturers, Ferrari, Aston-Martin, Lamborghini and others all pursuing non-circular themes and one is a feature of the latest (C8) mid-engined Chevrolet Corvette, in which, unlike the unfortunate Allegro, it's much admired.

Picture of Lindsay Lohan in sqound frame (frame by Hanna Zasimova) (left) and sqound headlight surrounds on 1971 VG Chrysler Valiant VIP (right).  Passing usually unnoticed, sqounds are all around us although the mathematicians insists the shape is neither a sqound nor a quartic but a squircle.

Wraith

Wraith (pronounced reyth)

(1) The apparition of a person living (or thought to be alive), said to appear as a portent of impending death.

(2) A visible spirit; a ghost or any apparition.

(3) In art or graphic design, a a deliberately insubstantial (sometimes even translucent) copy or representation of something.

(4) Something pale, thin and lacking in substance (a column of smoke; swirling mist etc).

1510s: A word of uncertain etymology.  Some trace it back to an Old English from the Old Norse reith or reidh (twisted or angry) and in Old English it evolved into wrethe (used generally to refer to “anger, fury or vengeance”).  As Middle English emerged it shifted to wraith which came to be associated with “a ghost or spirit, especially one thought to be the spirit of one dead or about to die”.  The link between the earlier meanings of anger and the later association with spirits may reflect the origins of the modern idea of “a restless or vengeful spirit”.  Most however prefer a connection with early sixteenth century Middle Scots, some suggesting it was from a translation of the Aeneid (29-19 BC), the epic poem written by the Roman poet Virgil (Publius Vergilius Maro (70–19 BC)) which recounts the legend of Aeneas, a Trojan who fled the fall of Troy to travelled to Italy, where he became the ancestor of the Romans.  That view has limited support although many etymologist do seem to agree it was in Middle Scots the form was first popularized, probably as warth, word meaning something like or related to “ghost”, the word perhaps from the Old Norse vorðr (“watcher or guardian” (in the sense of “guardian angel”), source of the Icelandic vörður (guard) and which may also have been an influence on the Gaelic & Irish arrach (specter, apparition)."  Wraith & wrathfulness are nouns, wraithlike, wraithesque, wraithful & wraithish are adjectives and wrathfully is an adverb; the noun plural is wraiths.

A wraith-like Lindsay Lohan, Las Angeles, 2008.  In art or graphic design, a wraith is a deliberately insubstantial (sometimes even translucent) copy or representation of something.  It’s used also of something or someone pale and thin, especially in reaction to sudden or considerable weight-loss.

More speculative is the idea of any link with the Middle English wray or bewray and few are convinced any exist despite the similarity in form (something anyway hardly unusual in English).  Even the origin of wray is contested although the orthodox history contends it was from the Middle English wrayen, wraien & wreien (to show, make known, accuse), from the Old English wrēġan (to urge, incite, stir up, accuse, impeach), from the Proto-Germanic wrōgijaną (to tell; tell on; announce; accuse), from the primitive Indo-European were- or wrē- (to tell; speak; shout).  It was said to be akin to the Dutch wroegen (to blame), the German rügen (to reprove) and the Swedish röja (to betray; reveal; expose).  Beray was from the Middle English bewraien, bewreyen & biwreyen, from the Old English bewrēġan, from the Proto-Germanic biwrōgijaną (to speak about; tell on; inform of), the construct being be- +‎ wray.  It was cognate with the Old Frisian biwrōgja (to disclose, reveal), the Dutch bewroegen (to blame; accuse), the Middle Low German bewrȫgen (to accuse; complain about; punish), the Old High German biruogen (to disclose, reveal) and the Modern German berügen (to defraud).  The attraction of the idea of a relationship between wray or beray and wraith is the use of wraith to mean a “vengeful” spirit.

JRR Tolkien (1892–1973), a philologist (is the study of language in oral and written historical sources) of some note, favored a link with writhe on the basis of the sense of “writhing; bodily distorted” (as in a ghost or apparition).  Writhe was from the Middle English writhen, from the Old English wrīþan, from the Proto-West Germanic wrīþan, from the Proto-Germanic wrīþaną (to weave, twist, turn), from the primitive Indo-European wreyt- (to twist, writhe).  It was cognate with the Middle Dutch writen (to turn, twist), the dialectal German reiden (to turn; twist around), the Danish vride (to twist), the Swedish vrida (to turn, twist, wind) and the French rider (to wrinkle, furrow, ruffle).

Not quite what she meant: Gretchen Wieners (Lacey Chabert (b 1982)) in Mean Girls (2004).

In late eighteenth century English, the noun “fetch” could mean “apparition of a living person, specter, a double”, from fetch-life (a deity, spirit, etc who guides the soul of a dead person to the afterlife (a psychopomp)) the source an English dialect word of unknown origin but which may have been from the Old English fæcce (evil spirit formerly thought to sit on the chest of a sleeping person; a mare) and may have been related to or even from the Old Irish fáith (seer, soothsayer).  The (now archaic) "fetch candle" was a mysterious light, which, when seen at night, was believed to foretell a person's death.  The Irish idea of the fetch and the fetch light describes the apparition associated with impending death (commonly in English now called a wraith).  The fetch or wraith was a doppelganger (double) of the dying who appeared when the time was approaching for them to need their spirit to guide them to the afterworld (ie act as a psychopomp).  The poet Percy Bysshe Shelley (1792–1822) and the writer Goethe (Johann Wolfgang von Goethe, 1749–1832) are among those who described seeing their own wraiths although most are said to have been visible only to those surrounding the dying.

1952 Rolls-Royce Silver Wraith with touring limousine coachwork by Park Ward.

Rolls-Royce has for almost a century used model names which summon imagery of the silently ethereal including Ghost, Phantom, Seraph, Shadow, Spirit, Spectre & Wraith.  The first Wraiths were introduced in 1938 and although World War II (1939-1945) interrupted things, almost 500 chassis left the factory between then and 1946.  The name was revived in 1946 when the company introduced their first post-war model as the Silver Wraith and although stylistically there would be nothing like the imaginative lines of the new US cars, the underpinnings were significantly modernized and the model would remain in the catalogue until 1958 with almost 2000 chassis produced.  Unlike the smaller Silver Dawn (1949-1955), the factory would only ever supply the Wraith rolling chassis to coachbuilders who would fabricate the bodies in accordance with customer preference although, the (slightly) higher-performance Bentley version was available with what came to be known as the “standard steel body”.

1971 Rolls-Royce Silver Shadow long-wheelbase (LWB) saloon with central division (top) and 1979 Rolls-Royce Silver Wraith (bottom).

Within two years of the introduction of the Silver Shadow (1965-1980), a long-wheelbase (“LWB” which gained an additional 4 inches (100 mm) odd of rear-seat leg room) version had been produced and this configuration was introduced as a factory option in most markets between 1969-1971.  Built sometimes with an electrically operated glass division (the associated hardware absorbing most of the gained rear legroom) production continued on a small scale until 1976 when the Silver Shadow II was released at which point the LWB was re-branded as the Sliver Wraith II, incorporating not only the Shadow’s worthwhile mechanical improvements (which was good) but also carrying-over the vinyl roof (which was bad).  Rolls-Royce always used a brand of high-quality vinyl called “Everflex” and never used the word “vinyl”.  The re-naming followed the practice adopted in 1971 when the Silver Shadow two-door saloon (1966-1971) and convertible (1967-1971 and then known as a Drophead Coupé (DHC)) was renamed Corniche which, in convertible form would last until 1995, the saloon retired in 1980.

2015 Rolls-Royce Wraith.  The “Starlight headliner” was fabricated by weaving some 1300 strands of fibre-optic cable into the ceiling’s leather lining.  In the US market the option listed at US$14,700, a cost which reflected the high labor component in the production process and it should be compared with the bespoke audio system option which cost US$8,625 (the bulk of the input costs of the audio system was in mass-produced solid-state components).  Rolls-Royce has confirmed the 2023 Wraiths will be their last V12 coupés, the replacement (electric) Spectre going on sale in 2024. 

When introduced in 2013, it was the first time since 1946 the word “Wraith” had been used by the factory as a stand-alone model name.  Only ever available as a two door hardtop (no central pillar) coupé, the Wraith used the highly regarded 6.6 litre (402 cubic inch), twin-turbocharged BMW V12 used in their flagship 7 Series (G11 2015-2022) in happier times.  As is the modern practice at Rolls-Royce, a number of limited production runs of special models were available in the decade the Wraith was made but the platform also attracted the tuners, some emphasizing addition power, some additional stuff, all with high-price tags.

Mansory’s original version of the Rolls-Royce Wraith (top) was almost restrained, something later abandoned when the “Palm Edition 999” (bottom) was released.

German-based Mansory modifies high-priced cars, boosting both power and bling.  A particular specialty is carbon-fibre fabrication, the standard of their work acknowledged as world class and their approach to engineering is also sound, something not always achieved by those who make already highly tuned engines more powerful still.  The appearance (inside & out) of the machinery they modify doesn’t suit all tastes but their success proves a market exists for such things and their sales in markets like the Middle East and India proves that east of Suez there’s a receptive (and rich) audience.  Things from Rolls-Royce, Ferrari et al are anyway expensive but for Mansory (an others) the target market is not millionaires but billionaires, some of the latter needing accessories to prove they’re not merely one of the former.  Just to make sure the message was getting through however, when Rolls-Royce released their SUV (sports utility vehicle), Mansory badged their take as the Rolls-Royce Cullinan Mansory Billionaire (the project a co-development with the German fashion house Billionaire).  Disappointingly perhaps, it was advertised with a list price well under US$1 million.  In the long-running cartoon show The Simpsons, nuclear power-plant co-owner C Montgomery Burns used the phrase “price taggery” in one sense but it's applied also when discussing Veblen goods produced for the "conspicuous consumption" market; there, the purpose of the product is to advertise one's disposable income and a well-publicized (high) price-tag is essential.  

The electric Rolls-Royce Spectre.  Instead of an internal combustion engine, the Spectre is powered by two electric motors producing a combined net 577 horsepower and 664 pound-feet of torque.  There was a time when Rolls-Royce would never have painted their cars purple but the catchment of those with the resources to buy or lease (rent) such things has expanded to include many whose tastes come from different traditions.  It's not the difference between good and bad taste; it's just a difference.

Rolls-Royce has announced its intention by 2030 to offer a range of vehicles powered exclusively by electric propulsion.  For Rolls-Royce, the engineering and financial challenges aside, the obstacles are few because, unlike an operation like Ferrari which for decades has based part of its mystique on the noise its engines make at full-cry, it has always put a premium of silence and smoothness.  Enzo Ferrari (1898-1988) said it was the howl of the V12 Packard engines (which he dubbed “the song of 12”) he heard on the race tracks which convinced him to make the V12 the signature configuration for the cars which would bear his name but for Charles Rolls (1877–1910), the co-founder of Rolls-Royce, the most influential sound was its absence.  In 1904, he had the opportunity to ride in Columbia Electric car and, knowing what so many of his customers craved, was most impressed, noting: “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  So, in 120-odd years not much has changed.  Ferrari are doubtlessly hoping the hydrogen re-fueling infrastructure develops at a similarly helpful rate, the exhaust note from exploding hydrogen able to be as intoxicating as that of burning hydrocarbons.