Mansfield

Mansfield (pronounced manz-feeld)

The slang term for the protective metal structures attached to the underside of trucks and trailers, designed to protect occupants of vehicles in “under-run” crashes (the victim’s vehicle impacting, often at mid-windscreen height with the solid frame of the truck’s tray).  A Mansfield bar, technically is called the RUPS (Rear Underrun Protection System).

1967: The devices are known as “Mansfield” bars because interest in the system was heightened after the death of the actress Jayne Mansfield (1933-1967), killed in an under-run accident on 28 June 1967.  The origin of the surname Mansfield is habitational with origins in Mansfield, Nottinghamshire. The early formations, recorded in the thirteenth century Domesday Book, show the first element uniformly as the Celtic Mam- (mother or breast (Manchester had a similar linkage)) with the later addition of the Old English feld (pasture, open country, field) as the second element.  The locational sense is thus suggestive of an association of the field by a hill called “Man”.  The etymology, one suspects, would have pleased Jayne Mansfield.

The "Mansfield crash" aftermath, 1966 Buick Electra 225, 28 June, 1967 (left) and the much re-printed photograph (right) of Sofia Loren (b 1934, left) and Jayne Mansfield (right), Romanoff's restaurant, Beverly Hills, Los Angeles, April 1957.  Ms Loren's sideways glance, one of the most famous in Hollywood's long history of such looks has been variously interpreted as "sceptical", "disapproving" and "envious", the latter a view probably restricted to men.  Ms Loren herself explained her look as one of genuine concern the pink satin gown might not prove equal to the occasion.  On the night, there were several photographers covering the event and images taken from other angles illustrate why that concern was reasonable.  There has never been any doubt Ms Mansfield's "wardrobe malfunction" was "engineered and rehearsed".   

On 28 June 1967, Jayne Mansfield was a front-seat passenger in a 1966 Buick Electra 225 four-door hardtop, en route to New Orleans where she was next day to be the subject of an interview.  While cruising along the highway at around two in the morning, the driver failed to perceive the semi-truck in front had slowed to a crawl because an anti-mosquito truck ahead was conducting fogging and blocking the lane.  The mist from the spray masked the truck's trailer and, the driver unable to react in time, the car hit at high speed, sliding under the semi-trailer, killing instantly the three front-seat occupants.  Although the myth has long circulated she was decapitated, an idea lent some credence by the visual ambiguity of photographs published at the time, while it was a severe head trauma, an autopsy determined the immediate cause of death was a "crushed skull with avulsion of cranium and brain".  The phenomenon of the “under-run” accident happens with some frequency because of a co-incidence of dimensions in the machines using the roads.  Pre-dating motorised transport, loading docks were built at a height of around four feet (48 inches; 1.2 m) because that was the most convenient height for men of average height engaged in loading and unloading goods.  Horse-drawn carts and later trucks were built to conform to this standard so trays would always closely align with dock.  Probably very shortly after cars and trucks began sharing roads, they started crashing into each other and, despite impact speeds and traffic volumes being relatively low, the under-run accident was noted in statistics as a particular type as early as 1927.

In the post-war years, speeds and traffic volumes rose and, coincidentally, the hood-lines (bonnet) on cars became lower, the windscreen now often somewhere around four feet high so the under-run vulnerability was exacerbated, cars now almost designed to slide under a truck to the point of the windscreen, thus turning the tray into a kind of horizontal guillotine, slicing into the passenger compartment at head-height.  That’s exactly how Jayne Mansfield died and while the Buick was an imposing 223.4 inches (5,674 mm) in length, it was much lower than the sedans of earlier generations.  As a footnote, when introduced in 1959, the Electra 225 (1959-1980) gained its name from being 225.4 inches (5,725 mm) long and while during the 1960s it would be just a little shorter, by 1970 it did again deserve the designation even by 1975 growing to 233.4 inches (5,928 mm), making it the longest four-door hardtop ever built by GM (General Motors), a record unlikely to be broken.  The use of length as a model name was unusual but others have done it, most recently the Maybach (2002-2013), a revived marquee intended by Mercedes-Benz as a competitor for Rolls-Royce & Bentley.  The Maybach was an impressive piece of engineering but its very existence only devalued the Mercedes-Benz brand and was an indication the MBAs who has supplanted the engineers as the company’s dynamic really didn’t have a clue, even about marketing which was supposed to be their forte.  The Maybachs were designated “57” & “62”, the allusion to their length (5.7 & 6.2 metres respectively).  Between 1948-2016, many Land Rovers were given model designation according to their wheelbase (with a bit or rounding up or down for convenience) in inches, thus "80", "88", "110" etc. 

Rear under-run Mansfield bar.

The US authorities did react, federal regulations requiring trucks and trailers be built with under-ride guards (reflectorized metal bars hanging beneath the back-end of trailers) passed in 1953, but the standards were rudimentary and until the incident in 1967, little attention was paid despite similar accidents killing hundreds each year.  The statistics probably tended to get lost among the ever-increasing road-toll, cars of the era being death traps, seat belts and engineering to improve crashworthiness almost unknown.  Predictably, the industry did its math (which took longer in the pre-spreadsheet era) and argued, given that above a certain speed impacts would still cause fatalities, the costs of retro-fitting heavy vehicles would be disproportionate to the number of lives saved or injuries avoided or made less severe.  It's macabre math but it part of business and the most infamous example was Ford's numbers people working out it was projected to be cheaper to pay the costs associated with people being incinerated in rear-ended Pintos than it would be to re-engineer the fuel tank.   

The Mansfield bar works by preventing the nods of the car being slung under the truck, protecting the passenger compartment from impact.

After 1967, although regulations were tightened and enforcement, though patchy, became more rigorous, deaths continued and in the US there are still an average of two-hundred fatalities annually in crashes involving Mansfield Bars.  There are proposals by the Federal Motor Carrier Safety Administration (FMCSA) to include Mansfield Bars on any truck inspection and suggesting to improve the design to something more effective, the devices since 1963 little more than brute force impact barriers and there’s interest in spring-loaded devices which would absorb more of the energy generated in a crash.  Coincidentally, the increasing preference by consumers for higher, bluff-fronted SUVs and light (a relative term, the "light" pick-up trucks popular in the US market regarded as "big" just about everywhere else, even in the Middle East, Australia and New Zealand where they're also sold) trucks has helped improve this aspect or road safety.

There’s concern too about side impacts.  Only a very small numbers of trucks have ever been fitted with any side impact protection and this omission also make corner impacts especially dangerous.  The cost of retro-fitting side (and therefore corner) Mansfield bars to a country’s entire heavy transport fleet would be onerous and it may be practical to phase in any mandatory requirements only over decades.

A photograph of a parked car & truck, the juxtaposition illustrating the limits of the protection afforded, especially in cases when the truck's tray extends well beyond the rear axle-line.  The moving truck was one of two hired by Lindsay Lohan (b 1986) when in early 2012 she moved out of 419 Venice Way, Venice Beach, Los Angeles where during 2011 she lived (in the house to the right; the semi-mirrored construction sometimes called a “pigeon pair”) next door to former special friend DJ Samantha Ronson (b 1977) who inhabited the one to the left (417).  She was compelled to move after a “freemason stalker threatened to kill her”, proving the Freemasons will stop at nothing.

Truganina, Melbourne, Australia, 4 June, 2025.

Mansfield bars can reduce injuries & fatalities but if the energy in a crash is sufficient (a product of mass, speed and the angle of contact at the point of impact), the consequences will still be catastrophic.  In the early morning of 4 June 2025 in Melbourne, Australia, a Mustang coupé crashed into the right-rear corner of a parked truck, the passenger (sitting in the left front seat of the RHD (right-hand drive) car) killed instantly while the driver was taken to hospital with non-life-threatening injuries.

Truganina, Melbourne, Australia, 4 June, 2025.

The damage sustained by the vehicles was what would be expected in the circumstances, the truck (build on a rigid steel ladder-chassis with a steel-framed freight compartment atop) suffering relatively minor damage while the Mustang’s (built to modern safety standards with the structure outside the passenger compartment designed as a “crumple zone” intended to absorb an impact’s energy before it reaches the occupants) left-front corner substantially was destroyed.  The right-side portion of the Mansfield bar which was hit was torn off in the impact, illustrating the limitations of the technology when speeds are very high, the same reason the car’s “safety cell” was unable to prevent a fatality.

The Seven Ups (1973).

Footage of crashes conducted during testing is illustrative but Hollywood does it better.  In the movie The Seven Ups (1973, produced & directed by Philip D'Antoni (1929-2018), a 1973 Pontiac Ventura Custom, while pursuing a 1973 Pontiac Grand Ville, crashes into a truck with an impact similar to the one in which Jayne Mansfield died; this being Hollywood, the driver emerges bruised & bloodied but intact.  In the movie, the truck is not fitted with a Mansfield bar but if the speed at the point of impact is sufficient, the physics are such that even such a device is unlikely to prevent fatalities.  A re-allocation of a name used on Pontiac’s full-sized (B-Body) line between 1960-1970, the Ventura (1971-1977) was built on the GM (General Motors) compact platform (X-Body), until then exclusive to the Chevrolet Nova (1968-1979 and badged between 1962-1968 as the Chevy II).

Garbage

Garbage (pronounced gahr-bij)

(1) Discarded material (often animal and vegetable matter from food production).

(2) Any matter that is no longer wanted or needed.

(3) Anything contemptibly worthless, inferior, or vile (physical material or, used figuratively, any idea or content (literature, music, film, ideas, theories etc).

(4) Worthless talk; lies; foolishness.

(5) In informal use in architecture & design, unnecessary items added merely for embellishment; garnish.

(6) In the space industry, no non-functional artificial satellites or parts of rockets floating in space (space junk, a genuine and growing problem in near-earth orbit).

(7) In computing, meaningless, invalid or unwanted data.

(8) The bowels of an animal; refuse parts of flesh; offal (obsolete).

(9) In North American slang (of ball sports), an easy shot.

(10) In North American slang (of team sports), as “garbage time”, the period at the end of a timed sporting event that has become a blowout when the outcome of the game has already been decided, and the coaches of one or both teams will often decide to replace their best players with substitutes.

(11) In North American slang, to eviscerate (obsolete).

1400–1450: From the Middle English garbage, garbidge & gabage (discarded parts of butchered fowls; entrails of fowls used for human food).  In the Middle English, garbelage meant “removal of refuse from spices” & garbelure meant “refuse found in spices” while the Old French garbage (also as jarbage) meant “tax on sheaves of grain”.  Quite what were the mechanics of the sense-shifts has never been clear and further to muddy the waters there was also the Old Italian garbuglio (confusion).  All dictionaries thus regard the original form as being of “unknown origin”.  The familiar modern meaning (refuse, filth) has been in use since at least the 1580s, an evolution from the earlier sense of “giblets, refuse of a fowl, waste parts of an animal (head, feet, etc) used for human food).  Etymologists noted it was one of many words to enter English through the vector of the French cooking book and its sense of “waste material, refuse” was influenced by and partly confused with “garble” in its older sense of “remove refuse material from spices” (while Middle English had the derived noun garbelage it seems only ever to have been used to mean “the action of removing refuse (ie not the material itself)).  In modern North American use, “garbage” generally means only “kitchen and vegetable wastes” while “trash” the more common term generally used of “waste; discarded rubbish”.  The alternative spelling garbidge is obsolete (although it does sometimes still appear as a marker of the use of an eye dialect).  Garbage is a noun, verb & adjective, garbaging & garbaged is a verb and garbagelike is an adjective; the noun plural is garbage.

Portrait by Lindsay Lohan constructed entirely from recycled garbage by Jason Mecier (b 1968).  His work is crafted using discarded items and he attempts where possible to use objects in some way associated with his subjects.  Although described by some as mosaics, his technique belongs to the tradition of college.

The derived terms are many and include “garbage can” or “garbage bin” (a receptacle for discarded matter, especially kitchen waste), “garbage bag” (a bag into which certain waste is placed for subsequent (often periodic) collection and disposal), such a bag functioning often as a “bin liner” (a usually plastic disposal bag used to make the disposal process less messy), “garbage day” (or “garbage time”), the day on which a local government or other authority collects the contents of a householder’s garbage bin, left usually kerbside, “garbage collector”, “garbage man”, “garbage lady” & “garbage woman” the employees (“garbos” in Australian slang) who staff the collection process (known (usually humorously) since 1965 also as “garbologists” whose trade is “garbology”, “garbage truck” (A vehicle for the collection and removal of waste, usually a truck with a custom-built apparatus to compact the collected waste), “garbage dump” (the place to which garbage trucks deliver their load), “garbage disposal (unit)” (an electric device installed in a kitchen drain that shred waste before washing it down the drain (known commercially (sometimes capitalized) also as a “garburator” or “garberator”), “garbage bandit” (the wildlife known to raid garbage bins for food).  For the two holding centres used in 1945 to imprison the suspected Nazi war criminals prior to trial, the British used the codename "Camp Dustbin" and the Americans "Camp Ashcan"; both resisted the temptation to use "garbage" or "trash".  In coining derived terms or in idiomatic use, depending on the country, not only are "garbage" & "trash" used interchangeably, elements such as "ash", "rubbish", "dust" etc can also sometimes be substituted.  Charlie Chaplin’s (1889–1977) film The Great Dictator (1940) was a satire of the Nazi regime (1933-1945) and the character that was a parody of Dr Joseph Goebbels (1897-1975; Nazi propaganda minister 1933-1945) was named “Herr Garbitsch” (pronounced garbage).  

In appearing to characterize the supporters of Donald Trump (b 1946; US president 2017-2021) as “garbage”, Joe Biden (b 1942; US president 2021-2025) gave something of a “free kick” to the Trump campaign which wasted no time in focusing on this latest gaffe to divert attention from the joke which triggered the whole “garbagegate” thing.  In mid-October, 2024 US comedian Tony Hinchcliffe (b 1984), whole performing a set as part of the entertainment for a Trump rally at New York’s Madison Square Garden, included material in keeping with having “a bit of previous” in the use of jokes regarded variously as anti-Semitic, misogynistic and racist, the most controversial being: “I don't know if you guys know this, but there's literally a floating island of garbage in the middle of the ocean right now. I think it's called Puerto Rico.”  The punch-line was well-received, greeted with much laughter and applause.

Tony Hinchcliffe on stage, Madison Square Garden, New York, October 2024.

It was interesting the comedian used “island of garbage” rather than “island of trash” because, in the US, “trash” is the more commonly used term and one which has a long history of being applied to social & ethnic minorities (white trash, trailer trash etc) which presumably was the intended implication.  The choice may have been influenced by the well-known “Great Pacific garbage patch”, an accumulation of (mostly) plastic and other marine debris in the central Pacific which is believed to cover at least 600,000 square miles (1.5 million km²).  While “…literally a floating island of trash” could have worked, not only would it have been more blatant but the impact of the punch-line depended on the audience summoning the mental image of the Pacific Ocean phenomenon (caused by and essentially circular sea current which is oceanography is called a “gyre”) before learning the reference was actually to Puerto Rico (and by implication, Puerto Ricans).  The racial slur wouldn’t have pleased the Trump campaign professionals who will have explained to their candidate that while it’s important to “feed the base” with messages they like, it doesn’t have to be done that often and certainly not in a way with the potential to alienate an entire sub-set of demographic in which a percentage are known to be the prized “undecided voters”.  There is a significant Puerto Rican population in three of the so-called “battleground states” where the election will be decided.

Still what’s done is done and there was a problem to be managed, but the problem soon vanished after President Biden decided to issue a condemnation of the rally saying: “The only garbage I see floating out there is his supporters — his, his demonization of Latinos is unconscionable, and it’s un-American.”  That statement was reflected in the text of the transcript prepared by the official White House stenographers, but the political operatives in the White House press office decided to apply some spin, appending a “psychological apostrophe”, rendering “supporters” as “supporter’s”, explaining for those of us too dim to get it that what Mr Biden meant was that his critique was limited exclusively to the deplorable comedian.  Clearly the White House press office operates in the tradition of “Don’t report what he says, report what he means”, urged on reported by the staff of crazy old Barry Goldwater (1909–1998) during his disastrous 1964 presidential campaign against Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969).

President Joe Biden nibbles on a baby dressed as chicken during White House Halloween event, Washington DC, 31 October 2024.

Predictably, the “battle of the transcripts” made things worse rather than better so Mr Mr Biden tweeted his “clarification” on X (formerly known as Twitter): “Earlier today I referred to the hateful rhetoric about Puerto Rico spewed by Trump's supporter at his Madison Square Garden rally as garbage—which is the only word I can think of to describe it. His demonization of Latinos is unconscionable. That's all I meant to say. The comments at that rally don't reflect who we are as a nation.”  The problem with the tweet was it was coherent and used close to standard English grammar, leading readers immediately to suspect it had been written by someone else, it anyway being widely assumed the president is no longer allowed unsupervised use of any internet-connected device.  Worse still, the apparent disdain of Trump’s supporters did appear to be in the tradition of Democratic Party “elite” opinion of the people they like to call “ordinary Americans”, Barack Obama (b 1961; US president 2009-2017) in 2008 caught belittling small-town Pennsylvanians for being bitter and turning to God, guns and anti-immigrant sentiment to make themselves feel better (he was probably also thinking of pick-up trucks and country & western music too) and crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) during the 2016 campaign infamously described the Trump crowd as “a basket of deplorables”.  Again, it’s really counter-productive to feed an already satiated base if the menu also further alienate some of the undecided.

Crooked Spiro & Tricky Dick: Spiro Agnew (1918–1996; US vice president 1969-1973, left) and Richard Nixon (1913-1994; US president 1969-1974, right).

The Republican Party has for over fifty years paid much lip service to defending and acknowledging the dignity of those they claim liberals in general and Democrats in particular disparage as “garbage”, or “deplorable”.  That they did this while driving down their wages didn’t escape attention but one can’t help but admire the way the Republican Party has managed to convince the deplorables repeatedly to vote against their own economic self-interest by dangling before their eyes distractions like the right to own guns, abortion and transgenderism.  Occasionally, there’s even been the odd amusing moment, such as on 11 September 1970 when Spiro Agnew gave a speech designed to appeal to what he called the "forgotten Americans", that group of white, working middle & lower class votes Nixon believe could be converted to the Republican cause because the once blue-collar Democratic Party had abandoned their interests to focus on fashionable, liberal causes such as minority rights.  The tone of the speech (though perhaps not the labored syntax which would be rejected as TLDR (too long, didn’t read) in the social media age) would be familiar to modern audiences used to political figures attacking the news media and was a critique of what later Republicans would label “fake news”.  In attacking the liberals, it also had some fairly tortured alterative flourishes:  

“In the United States today, we have more than our share of the nattering nabobs of negativism.  They have formed their own 4-H Club - the “hopeless, hysterical hypochondriacs of history”  “…As long as they have their own association, crooks will flourish.  As long as they have their own television networks, paid for by their own advertisers, they will continue to have their own commentators.  It is time for America to quit catering to the pabulum peddlers and the permissive.  It is time to speak up forcefully for the conservative cause."

Mr Trump lost no time in exploiting the latest in a long line of Mr Biden’s gaffes, turning up to a rally in Green Bay, Wisconsin (another battleground state) in a Trump branded Freightliner garbage truck flying an American flag, conducting an impromptu interview in the passenger’s seat decked out in the hi-viz (high-visibility) gear worn by garbagemen.  “How do you like my garbage truck?” he asked reporters.  “This truck is in honor of Kamala and Joe Biden.”

Probably the Biden camp was lucky the comedian didn’t use “trash” in his racist joke because had the president mangled his words enough to end up calling the Trumpers “trash” their reaction would likely have been visceral because it would of course have been deconstructed as a clipping of “white trash”.  The slur “white trash” has a long history in the US, first used in the ante-bellum South of the mid-nineteenth century (possibly and certainly concurrently as “poor white trash”), said to be the way black slaves referred to whites of low social status or working in low-level jobs.  It was apparently one of the first of the attempts to find an offensive term for white people, something which in the late twentieth century became something of a linguistic cottage industry and although literally dozens were coined and some have had some brief popularity in popular culture, none seem ever to have achieved critical mass acceptance and, importantly, none seem ever much to have offended the white folks.  Indeed, “white trash”, “white trashery” etc have even been adopted by sub-groups of white society as a kind of class identifier, rather as the infamous N-word has become a term of endearment among African Americans.

Edgar Winter's White Trash Live at the Fillmore (1971) and Edgar Winter's White Trash Recycled (1977).

Edgar Winter (b 1946) formed Edgar Winter’s White Trash in 1971, the name an allusion to the stereotype of “white trash” being most commonly found south of the Mason-Dixon Line because the band was an aggregation of musicians from Louisiana & Texas.  It was an example of a slur being “reclaimed” and “embraced” by a group originally it target.

Even when it’s directed at a whole society, the white people seem to cope.  In 1980, Lee Kuan Yew (1923–2015; prime minister of Singapore 1959-1990) felt compelled to issue a statement telling the people of Australia their economy needed significant reforms were the fate of becoming “the poor white trash of Asia” to be avoided.  Mr Lee’s advice was certainly prescient, 1980 being the last “good” year of the “old” Australian economy (things would get worse before they got better) and the reforms would be imposed over the next two decades (especially during the 1980s) but at the time, the mention of “poor white trash” attracted less comment than the implication Australia was “an Asian nation”, the political class dividing into an “Asianist” faction and a group which agreed with the UN (United Nations) that like New Zealand, the place belonged with “Western Europe and others”.

Brat

Brat (pronounced brat)

(1) A child, especially one is ill-mannered, unruly, annoying, spoiled or impolite etc (usually used either playfully or in contempt or irritation, often in the phrase “spoiled brat”.

(2) As “military brat”, “army brat” etc, a child with one or more parent serving in the military; most associated with those moving between military bases on a short-duration basis; the derived form is “diplomatic brat” (child living with parents serving in overseas missions).

(3) In the BDSM (bondage/discipline, dominance/submission, sadism/masochism) community, a submissive partner who is disobedient and unruly (ie a role reversal: to act in a bratty manner as the submissive, the comparative being “more bratty”, the superlative “most bratty”).

(4) In mining, a thin bed of coal mixed with pyrites or carbonate of lime.

(5) A rough makeshift cloak or ragged garment (a now rare dialectal form).

(6) An apron fashioned from a coarse cloth, used to protect the clothing (a bib) (a now obsolete Scots dialect word).

(7) A turbot or flatfish.

(8) The young of an animal (obsolete).

(9) A clipping of bratwurst, from the German Bratwurst (a type of sausage) noted since 1904, from the Middle High German brātwurst, from the Old High German, the construct being Brāt (lean meat, finely shredded calf or swine meat) + wurst (sausage).

(10) As a 2024 neologism (technically a re-purposing), the qualities associated with a confident and assertive woman (along the lines of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor).

1500–1520: Thought to be a transferred use (as slang for “a beggar's child”) of the early Middle English brat (cloak of coarse cloth, rag), from the Old English bratt (cloak) of Celtic origin and related to the Old Irish brat (mantle, cloak; cloth used to cover the body).  The origin of the early Modern English slag use meaning “beggar's child” is uncertain.  It may have been an allusion, either to the contemporary use meaning “young of an animal” or to the shabby clothing such a child would have worn", the alternative theory being some link with the Scots bratchet (bitch, hound).  The early sense development (of children) may have included the fork of the notion of “an unplanned or unwanted baby” (as opposed to a “bastard” (in the technical rather than behavioral sense)) had by a married couple.  The “Hollywood Brat Pack” was a term from the mid-1980s referring to a grouping of certain actors and modeled on the 1950s “Rat Pack”.  The slang form “brattery” (a nursery for children) sounds TicTokish but actually dates from 1788 while the generalized idea of “spoiled and juvenile” became common in the 1930s.  The unrelated use of bratty (plural bratties) is from Raj-era Indian English where it describes a cake of dried cow dung, used for fuel.  Brat is a noun, verb & adjective, brattishness & brattiness are nouns, bratting & bratted are verbs, brattish & bratty are adjectives and brattily is an adverb; the noun plural is brats.

New York magazine, 10 June, 1985.

First published in 1968, New York magazine is now owned by Vox media and, unlike many, its print edition still appears on surviving news-stands.  The editorial focus has over the decades shifted, the most interesting trend-line being the extent to which it could be said to be very much a “New York-centred” publication, something which comes and goes but the most distinguishing characteristic has always been a willingness (often an eagerness) to descend into pop-culture in a way the New Yorker's editors would have distained; it was in a 1985 New York cover story the term “Brat Pack” first appeared.  Coined by journalist David Blum (b 1955) and about a number of successful early twenty-something film stars, the piece proved controversial because the subjects raised concerns about what they claimed was Blum’s unethical tactics in obtaining the material.  The term was a play on “Rat Pack” which in the 1950s had been used of an earlier group of entertainers although Blum also noted another journalist's coining of “Fat Pack”, used in restaurant-related stories.

LBJ, the "Chicken Tax" and the Subaru BRAT

Subaru BRAT, advertising in motion (in a US publication and thus a left-hand drive model).

The Subaru BRAT was (depending on linguistic practice) (1) a coupé utility, (2) a compact pick-up or (3) a small four wheel drive (4WD) ute (utility).  The name was an acronym (Bi-drive Recreational All-terrain Transporter), the novel idea of “bi-drive” (4WD) being the notion of both axles being driven, that linguistic construction dictated by the need to form the acronym.  “Bi-Drive Recreational All-Terrain Transporter” certainly was more imaginative (if opportunistic) than other uses of BRAT as an acronym which have included: ”Behaviour Research And Therapy” (an academic journal), “Bananas, Rice, Applesauce and Toast” (historically a diet recommended for those with certain stomach disorders), “Brush Rapid Attack Truck” (a fire-fighting vehicle), “Basenji Rescue and Transport” (a dog rescue organization), “Behavioral Risk Assessment Tool” (used in HIV/AIDS monitoring), Beautiful, Rich and Talented (self-explanatory), the “Bureau de Recherche en Aménagement du Territoire” (the Belgium Office of Research in Land Management (in the French)), “Beyond Line-Of-Sight Reporting and Tracking” (a US Army protocol for managing targets not in visual range) and “Battle-Management Requirements Analysis Tool” (a widely used military check-list, later interpolated into a BMS (Battle Management System).

Ronald Reagan on his Santa Barbara ranch with Subaru BRAT.  Like many owners who used their BRATs as pick-up trucks, President Reagan had the jump seats removed.

Built on the platform of the Leone (1971-1994) and known in some markets also as the MV Pickup, Brumby & Shifter, the BRAT was variously available between 1978-1994 and was never sold in the JDM (Japanese domestic market) although many have been “reverse imported” from other places (Australia favored because salt isn't used on the roads so rust is less of an issue) and the things now have a cult following in Tokyo.  The most famous BRAT owner was probably Ronald Reagan (1911-2004; US president 1981-1989) who kept a 1978 model on his Californian ranch until 1988, presenting something of a challenge for his Secret Service detail, many of whom didn’t know how to drive a stick-shift (manual transmission).  That though would have been less frightening than the experience of many taken for a drive by Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) in the Amphicar 770 (1961-1965) he kept at his Texas ranch.  LBJ suddenly would turn off the path, driving straight into the waters of the dam, having neglected to tell his passengers of the 770’s amphibious capabilities.  Although “770” has been used in the industry (in the US and Australia) as a trim-level designation (often as part of the sequence 440, 550, 660 etc) , on the amphibious Amphicar it was a reference to it being able to achieve speeds of 7 knots (8 mph; 13 km/h) on water and 70 mph (110 km/h) on land, both claims verified by testers although the nautical performance did demand reasonable calm conditions.

The Subaru BRAT is remembered also as a “Chicken Tax car”.  Tax regimes have a long history of influencing or dictating automotive design, the Japanese system of displacement-based taxation responsible for the entire market segment of “Kei cars” (a clipping of kei-jidōsha (軽自動車) (light automobile), the best known of which have been produced with 360, 600 & 660 cm3 (22, 37 & 40 cubic inch) engines in an astonishing range of configurations ranging from micro city cars to roadsters and 4WD dump trucks.  In Europe too, the post-war fiscal threshold resulted in a wealth of manufacturers (Mercedes-Benz, Jaguar, BMW, Ford, Maserati, Opel etc) offering several generations of 2.8 litre (171 cubic inch) sixes while the that imposed by the Italian government saw special runs of certain 2.0 litre (122 cubic inch) fours, sixes & even V8s.  The US government’s “Chicken Tax” (a part of the “Chicken War”) was different in that it was a 25% tariff imposed in November 1963 (to come into effect in January 1964) by the Johnson administration on potato starch, dextrin, brandy and light trucks; it was a response to the impost of a similar tariffs by France and the FRG (Federal Republic of Germany, the old West Germany) on chicken meat imported from the US.

Wheeling & dealing: Walter Reuther (left) and LBJ (right), scheming something, November 1963.

In any president’s political horse trading there are always hidden agendas and ulterior motives and in LBJ’s White House there were more than usual because that’s the way he’d always done business and had he written a guide to the process, he might have called it "The Art of the Deal".  He was in his generation the most skilled of all, historians concluding after in 1937 having been initiated into the fraternity of Freemasons, he took the only first degree (as an “Entered Apprentice”) and opted not further to progress because soon he understood there was little even the Masons could teach him about the dark arts of plotting & scheming.  Year after the imposition of the chicken tax, the contents of the surviving tape-recordings of discussions in the White House revealed LBJ was negotiating with UAW (United Auto Workers’) president Walter Reuther (1907–1970) in the run-up to the 1964 congressional & presidential elections and the tariffs aimed at curtailing Volkswagen’s increasing market share were just one of the “quid pro quo chips” on the table.  Although it was the taping system used by Richard Nixon (1913-1994; US president 1969-1974) that became infamous, devices of this kind had been installed in the White House as early as the during the administration of Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945) and Nixon actually had LBJ’s devices removed before his staff came to understand their usefulness and Nixon agreed to having them re-fitted, the rest being history. 

Subaru BRAT in use.

The post-war development in the US of large scale, intensive chicken farming had both vastly expanded production of the meat and radically reduced the unit cost of production which was good but because supply quickly exceeded the demand capacity of the domestic market, the surplus was exported, having the effect in Europe of transforming chicken from a high-priced delicacy to a staple consumer protein; by 1961, imported US chicken had taken some 50% of the European market.  This was at a time when international trade operated under the General Agreement on Tariffs and Trade (the GATT (1947)) and there was nothing like the codified dispute resolution mechanism which exists in the rules of the successor World Trade Organization (the WTO (1995)) and the farming lobbies in Germany, France and the Netherlands accused the US producers of “dumping” (ie selling at below the cost of production) with the French government objecting that the female hormones US farmers used to stimulate growth were a risk to public health, not only to those who ate the flesh but to all because nature of the substances was such that a residue enter the water supply.  The use of the female hormones in agriculture does remains a matter of concern, some researchers linking it to phenomena noted in the last six decades including the startling reduction in the human male's sperm count, the shrinking in size of the penises of alligators living in close proximity to urban human habitation and early-onset puberty in girls.

Subaru BRAT Advertising (US).

Eventually, the tariffs on potato starch, dextrin and brandy were lifted but the protection for the US truck producers remained, triggering a range of inventive “work-arounds” concocted between various engineering and legal offices, most of which involved turning two-seater trucks & vans into vehicles which technically could quality as four-seaters, a configuration which lasted sometimes only until the things reached a warehouse where the fittings could be removed, something which would cost the Ford Motor Company (one of the corporations the tax had been imposed to protect) over US$1 billion in penalties, their tactics in importing the Transit Connect light truck from Turkey (now the Republic of Türkiye) just too blatant.  In New Zealand, in the mid 1970s, the government found the “work-arounds” working the other way.  There, changes had been implemented to make the purchase of two seater light vans more attractive for businesses so almost instantly, up sprang a cottage industry of assembling four-door station wagons with no rear seat which, upon sale, returned to the workshop to have a seat fitted.  Modern capitalism has always been imaginative.

Subaru "Passing Lamp" on Leone 1600 GL station wagon (optional on BRATs, 1980-1982).

In Fuji Heavy Industries’ (then Subaru’s parent corporation) Ebisu boardroom, the challenge of what probably was described as the “Chicken Tax Incident” was met by adding to the BRAT two plastic, rear-facing jump seats, thereby qualifying the vehicle as a “passenger car” subject in the US only to a 2.5 and not a 25% import tax.  Such a “feature” probably seems strange in the regulatory environment of the 2020s but there was a time when there was more freedom in the air.  Subaru’s US operation decided the BRAT’s “outdoor bucket seats” made it an “open tourer” and slanted the advertising thus, the model enjoying much success although the additional seating wasn’t available for its final season in the US, the BRAT withdrawn after 1987.  Another nifty feature available on the BRAT between 1980-1982 was the “Passing Lamp” (renamed “Center Lamp” in 1982 although owners liked “Third Eye” or “Cyclops”), designed to suit those who had adopted the recommended European practice of flashing the headlights (on high beam) for a second prior to overtaking.  The BRAT was not all that powerful so passing opportunities were perhaps not frequent but the “passing lamp” was there to be used if ever something even slower was encountered.  The retractable lamp was of course a complicated solution to a simple problem given most folk so inclined just flash the headlights but it was the sort of fitting with great appeal to men who admire intricacy for its own sake.

BRAT seat mountings 1983 (left) and 1984 (centre).  The BRAT on the right has been retro-fitted with the seats (note the safety wire attached to the frame!) using U-bolts, a satisfactory method provided (1) the U-bolts are of high-tensile steel and (2) there is a backing place of adequate strength and size.

The seats were bolted to a frame (the design of which changed) which was welded to the bed.  The use of welding rather than bolts was dictated by the regulations because, had the frame been bolted (and thus defined as “removable”), the BRAT's classification would have changed from “passenger vehicle” to “truck” and been subject to the very tax the seats were installed to avoid.  Amusingly though, the side impact regulations which applied to the BRAT were in a different act and for those purposes the thing was defined as a truck which meant the doors could be fitted with lighter reinforcing bars than those mandated for the Subaru Leone sedans, station wagons and hatchbacks.  The stronger mechanism can be installed in a BRAT's doors so safety conscious owners do have that option.

Two 1987 BRATs with retro-fitted seats, the one on the right also with an after-market roll-bar, something which, all things considered, seems a sensible addition.  Of the physics, those familiar Sir Isaac Newton's (1642–1727) First Law of Motion (known also as the Law of Inertia: "An object at rest will remain at rest, and an object in motion will continue in motion with the same speed and in the same direction unless acted upon by an unbalanced external force") can ponder the possibilities while wondering whether to bother buckling up the seat belt or just rely on the "grab handles" (and probably never was that term used more appropriately).  Although the seats weren't factory-fitted after 1985, the parts could still be ordered and many later models have been retro-fitted.  The adjustable headrests were a nice touch although some did note they could be classified also as "rear window protectors".

Brat: Charli XCX's Summer 2024 album

Charli XCX, BRIT Awards, O2 Arena,  London, February 2016; the "BRITs" are the British Phonographic Industry's annual popular music awards.

“Brat” has been chosen by the Collins English Dictionary as its 2024 Word of the Year (WotY), an acknowledgement of the popular acclaim which greeted the word’s re-purposing by English singer-songwriter Charli XCX (the stage-name of Charlotte Emma Aitchison (b 1992)) who used it as the title for her summer 2024 album.  The star herself revealed her stage name is pronounced chahr-lee ex-cee-ex; it has no connection with Roman numerals and XCX is anyway not a standard Roman number.  XC is “90” (C minus X (100-10)) and CX is “110” (C plus X (100 +10)) but XCX presumably could be used as a code for “100” should the need arise, on the model of something like the “May 35^th” reference Chinese Internet users used in an attempt to circumvent the CCP's (Chinese Communist Party) "Great Firewall of China" when speaking of the “Tiananmen Square Incident” of 4 June 1989.  In 2015, Ms XCX revealed “XCX” was an element of her MSN screen name (CharliXCX92) when young (it stood for “kiss Charli kiss”) and she used it on some of the early promotion material for her music.

Charli XCX with Brat album (vinyl pressing edition) packaging in "brat green".

According to Collins, the word “resonated with people globally”.  The dictionary had of course long had an entry for the word something in the vein of: “someone, especially a child, who behaves badly or annoys you”, but now it has added “characterized by a confident, independent, and hedonistic attitude”.  In popular culture, the use spiked in the wake of the album's released but it may be “brat” in this sense endures if the appeal is maintained, otherwise it will become unfashionable and fade from use, becoming a “stranded word”, trapped in the time of its historic origin.  So, either it enters the vernacular or by 2025 it will be regarded as “so 2024”.  The lexicographers at Collins seem optimistic about its future, saying in the WotY press release that “brat summer has established itself as an aesthetic and a way of life”.

Lindsay Lohan in Jil Sander (b 1943) "brat green" gown, Disney Legends Awards ceremony, Anaheim, Los Angeles, October 2024.  For anyone wanting to describe a yellowish-green color with a word which has the virtues of (1) being hard to pronounce, (2) harder to spell and (3) likely to baffle most of one’s interlocutors, there’s “smaragdine” (pronounced smuh-rag-din), from the Latin smaragdinus, from smaragdus (emerald), from the Ancient Greek σμάραγδινος (smáragdinos), from σμάραγδος (smáragdos).

The “kryptonite green” used for Brat’s album’s packaging seems also to have encouraged the use in fashion of various hues of “lurid green” (the particular shade used by Ms XCX already dubbed “brat green” although some which have appeared on the catwalks seem more of a chartreuse) and an online “brat generator” allowed users replicate the cover with their own choice of words.  The singer was quite helpful in fleshing out the parameters of the aesthetic, emphasizing it didn’t revolve around a goth-like “uniform” and nor was it gender-specific or socially restricted.  In an interview with the BBC (British Broadcasting Corporation), Ms XCX explained the brat thing was a spectrum condition extending from “luxury” to “trashy” and was a thing of attitude rather than accessories: “A pack of cigs, a Bic lighter, and a strappy white top with no bra.  That’s kind of all you need.”  Although gender-neutral, popular use does seem to put the re-purposed “brat” in the tradition of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor, best understood as “the qualities associated with a confident and assertive woman”.  In its semantic change, “brat” has joined some other historically negative words & phrases (“bitch”, “bogan”, the infamous “N-word(s)” etc) which have been “reclaimed” by those at whom the slur was once aimed, a tactic which not only creates or reinforces group identity but also re-weaponizes what was once a spent-insult so it can be used to return fire.