Synecdoche

Synecdoche (pronounced si-nek-duh-kee)

In the study of rhetoric, a figure of speech in which a part is used for the whole or the whole for a part, the special for the general or the general for the special; a member of the figurative language set, a group which includes metaphors, similes and personification; it describes using part of a whole to represent the whole.

Late 1400s: As a "figure of speech in which a part is taken for the whole or vice versa," synecdoche is a late fifteenth century correction of the late fourteenth century synodoches, from the Medieval Latin synodoche, an alteration of the Late Latin synecdochē, from the Ancient Greek συνεκδοχή (sunekdokhḗ) (the putting of a whole for a part; an understanding one with another (and literally "a receiving together or jointly" (ekdokhē the root of interpretation)) from synekdekhesthai (supply a thought or word; take with something else, join in receiving).  The construct was syn- (with) + ek (out) + dekhesthai (to receive), related to dokein (seem good) from the primitive Indo-European root dek- (to take, accept).  The construct of the Greek form was σύν (sún) (with) + ἐκ (ek) (out of) + δέχεσθαι (dékhesthai) (to accept), this final element related to δοκέω (dokéō) (to think, suppose, seem).  The alternative spellings syndoche & synechdoche are rare.  Synecdoche, synecdochization & synecdochy are nouns, synecdochic & synecdochical are adjectives, synecdochize is a verb and synecdochically is an adverb; the noun plural is synecdoches.  

Synecdoche vs. Metonymy

It’s one of those places in English where rules or descriptions overlap and it's easy to confuse synecdoche and metonymy because they both use a word or phrase to represent something else (and there are authorities which classify synecdoche as merely a type of metonymy although this appals the more fastidious).  Technically, while a synecdoche takes an element of a word or phrase and uses it to refer to the whole, a metonymy replaces the word or phrase entirely with a related concept.  Synecdoche and metonymy have much in common and there are grey areas: synecdoche refers to parts and wholes of a thing, metonymy to a related term. The intent of synecdoche is usually either (1) to deviate from a literal term in order to spice up everyday language or (2) a form of verbal shorthand.  In the discipline of structural linguistics, it's noted the distinction is between using a part to represent the whole (pars pro toto, from the Latin, the construct being pars (part) + prō (for) + tōtō, the ablative singular of tōtus (whole, entire)) or using the whole to represent a part (totum pro parte , from the Latin, the construct being tōtum (whole) + prō (for) + parte, the ablative singular of pars (part)).

The Pentagon, Arlington County, Virginia, USA.  Advances in technology have made the site vulnerable to long-range attacks as early as the 1950s and many critical parts of the military's administration are now located elsewhere.  After construction ended in 1943, for some 80 years the Pentagon was (in terms of floor area) the world's largest office building.  It's place on this architectural pecking order has since been supplanted by the Surat Diamond Bourse in Gujarat, India, opened in 2023.

Forms of Synecdoche

(1) A part to represent a whole: The word "head" can refer to counting cattle or people; hands for people on a specific job or members of a crew etc.

(2) A whole to represent a part: The word "Pentagon", while literally a very big building, often refers to the few decision-making generals who comprise the Joint Chiefs of Staff or more generally, the senior ranks of the US military.  However, the use of "the White House" (a smaller building) operates synecdochically to refer to "the administration" rather than "the president" and while it should be reasonable to assume some interchangeably, under both Donald Trump (b 1946; US president 2017-2021 and Joe Biden (b 1942; US president since 2021), it's been not uncommon to hear "the White House" being quoted "clarifying" (ie correcting" something said by the president .    

(3) A synecdoche may use a word or phrase as a class to express more or less than the word or phrase actually means: The USA is often referred to as “America” although this is a term from geography while "USA" is from political geography.  The word "crown" is often used to refer to a monarch or the monarchy as a whole but in some systems (notably the UK and Commonwealth nations which retain the UK's monarch as their head of state) the term "The Crown" is a synecdoche for "executive government".  

(4) Material representing an object: Cutlery and flatware is often (and often erroneously) referred to as "silver" or "silverware" even though there may not be a silver content in the metal although, "silver" being also a term referencing a color, the use is thought acceptable.

(5) A single (acceptable) word to suggest to the listener or reader another (unacceptable) word; commonly used as a linguistic work-around of NSFW (not suitable for work) rules on corporate eMail or other systems: “crock” or “cluster” are examples, pointing respectively to “crock of shit” and “cluster-fuck”.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

Porte-cochere

Porte-cochere (pronounced pawrt-koh-shair, pawrt-kuh-shair, pohrt-koh-shair or pohrt-kuh-shair)

(1) A porch or portico-like structure attached to a building through which a horse and carriage (or now a motor vehicle) can pass in order for the occupants to alight under cover, protected from the weather.

(2) A gateway for carriages in a building, leading from the street to an interior court.

1690–1700: From the French porte-cochère, literally “gate for coaches”, the construct being porte (gateway) + cochère (the feminine adjectival form of coche (coach). Porte was from the Latin porta (a gate or entrance) from the Proto-Italic portā, from the primitive Indo-European porteha, from per- (to pass through/over). It was cognate with the Ancient Greek πόρος (póros) (means of passage).  Cochere was from coche (stage-coach), from the Hungarian kocsi, via the German Kutsche or the Italian cocchio (and a doublet of coach) + -ière.  The –French ière suffix was the feminine equivalent of –ier, from the Old & Middle French –ier & -er, from the Latin -ārium, accusative of –ārius.  It was used to form names in many diverse fields such as botany, architecture, ship-building and chemistry.

The Sublime Porte, photographed in 1904.

Later known as The Imperial Gate (Bâb-ı Hümâyûn), the structure leading to the outermost courtyard of Topkapi Palace, was, until the eighteenth century, known as The Sublime Porte.  Known also as the Ottoman Porte or High Porte (باب عالی‎, Romanized as Bāb-ı Ālī or Babıali), Sublime Porte was a synecdoche for the central government of the Ottoman Empire in the same manner as the White House (US), Number 10 (UK), the Élysée (France) or the Kremlin (Russia).

The linkage which made the term Sublime Porte synecdochic of the Ottoman regime in Constantinople (modern-day Istanbul) was an old procedure in which the ruler delivered official pronouncements and sometimes judicial judgments at the gate of his palace of the palace.  It had been a frequent practice of Byzantine Emperors and was later adopted by Orhan I (Orhan Ghazi 1281–1362; second bey of the Ottoman Beylik 1323-1362) and thus the sultan’s palace became known as the Sublime Porte (High Gate).  The named moved with the sultan so after Constantinople fell to the Ottomans in 1453, the mystique once attached to the palace in Bursa, moved to the new imperial capital where, leading to the outermost courtyard of the Topkapı Palace, it was known variously as the "High Gate", the "Sublime Porte" or the “Imperial Gate” (Bâb-ı Hümâyûn).  The old imperial practice endures in modern politics as the “doorstop interview” although it’s become popular with politicians because having a lockable door immediately to their rear means there’s an easy and safe path with which to beat a rapid retreat when lies are detected or questions become too difficult.

In fourteenth century Europe, French was the most widely-spoken language and in 1539, the King’s Court declared French to be the official language of government.  It was in this era too that diplomacy began to assume a recognisably modern form with an increasingly consistent use of titles, conventions and institutions and this extended sometimes to architecture.  After Francis I (1494-1547; King of France 1515-1547) and Sultan Suleiman the Magnificent (Suleiman I (سليمان اول‎) 1494–1566; Sultan of the Ottoman Empire 1520-1566) negotiated a treaty in 1536, the French emissaries walked through the al-Bab al-'Ali (High Gate) to meet with the Sultan’s ministers to place their seals on the document.  Because French was the language of diplomacy, the French translation “Sublime Porte” was immediately adopted in other European chancelleries and became not only the term for the structure but also the synecdoche which served as a metaphor for the government of the Ottoman Empire.  Among locals however, it was often referred to as the “Gate of the Pasha” (paşa kapusu).  Damaged by fire in 1911, the buildings are now occupied by the offices of the Governor of Istanbul.

1967 Mercedes-Benz 600 (W100, 1963-1981) under the porte-cochere, Stamford Plaza Brisbane, Queensland, Australia.

Gray

Gray (pronounced grey)

(1) Of a spread of colors between white and black; having a neutral hue; any achromatic color; any color with zero chroma, intermediate between white and black.

(2) Something in or of this color, applied particularly to horses (and sometimes of a horse that appears white but is not an albino).

(3) Conveying a sense of the dark, dismal, or gloomy.

(4) Conveying a sense of the dull, dreary, or monotonous.

(5) In informal use, of older people; pertaining to old age (related to having gray hair; being gray-headed), sometimes expressed as graybeard.

(6) In demography (originally slang but now often used formally), of the aging of a whole population or those in a certain sector or geographic region (such as “the graying of the Freemasons”).

(7) In economics, as “gray dollar” (the purchasing power of older consumers), “gray collar” (the workforce participation of older workers) & “gray market” (a (usually) lawful but unofficial state where goods are produced or imported outside of the usual channels (ie between the (white) market and the “black market”).

(8) As “gray matter” an informal reference to (1) the physical brain, (2) levels of intelligence or (3) thought processes.

(9) Something indeterminate and intermediate in character, often as “gray area” (ie neither black or white; neither one thing or another; a state of uncertainty).

(10) In certain industrial production, an unbleached and un-dyed condition.

(11) In metallurgy and industrial production, the color of freshly broken cast iron.

(12) Documented since 1863 (the oral use presumably earlier), a member of the Confederate (southern) army in the American Civil War or the army itself (based on the standard uniform color, compared with the Union (northern) forces which wore blue, the idea used also in the description of the World War II (1939-1945) German army (Heer) as the Feldgrau (field gray), a later variation in the GDR (the German Democratic Republic, the Old East Germany) being Steingrau (stone-grey) for the National People's Army,

(13) In physics, the standard unit of absorbed dose of radiation (such as x-rays) in the International System of Units (SI), equal to the amount of ionizing radiation absorbed when the energy imparted to matter is 1 J/kg (one joule per kilogram) and a gray is equivalent to 100 rads.  The unit was first used in 1975 and was created in honor of English radiobiologist Louis Harold Gray (1905–1965).  The standard abbreviation is Gy.

(14) In film-stock photography, to give a soft effect to (a photograph) by covering the negative while printing with a ground-glass plate (now emulated in software in digital photography).

(15) In the (mostly US) discipline of ufology (an umbrella term which encompasses all which evolved from the flying saucer sightings of the 1950s), an extraterrestrial humanoid with grayish skin, bulbous black eyes and an enlarged head with an unchanging, serious expression (who sometimes carries an anal probe).

(16) In gambling, a penny with a tail on both sides, used for cheating in the game of two-up (US).

(17) In wastewater management, as “gray water”, household waste water not suitable for human consumption but able to be re-used for some purposes without purification (such as garden irrigation), and thus contrasted with black water (wastewater from toilets, garbage disposal, and industrial processes which demands treatment prior to reintroduction to the environment).

(18) In computing, as "grayed-out", the practice in graphical user interfaces (GUI) to display a non-available menu option in a shade of gray, the choice reverting to a different color when available for selection. 

(19) To make or become gray.

Pre 900: From the Middle English gray, grei & grai (of a color between white and black; having little or no color or luminosity), from the Old English grǣg & grēg, and the Mercian grei, from the Proto-West Germanic grāu, from the Proto-Germanic grewa & grēwaz, from the primitive Indo-European ǵreh- (to green, to grow) and cognate with the German grau, the Old Norse grār & grár, the Dutch grauw, the Latin rāvus (grey), the Old Church Slavonic зьрѭ (zĭrjǫ) (to see, to glance), the (archaic) Russian зреть (zret) (to watch, to look at) and the Lithuanian žeriù (to shine).  There appear to be no certain connections outside Germanic and the French gris, the Spanish gris, the Italian grigio and the Medieval Latin griseus are all loan-words from Germanic. The adjective form was the first, the noun emerging as a derivative circa 1200 while the verb with the sense of “become gray, wither away” came into use in the 1610s although etymologists note there is a single instance of gray as a verb in a late fourteenth century text, an example of the way in which innovations in English don’t always immediately flourish.  As a color, there’s no direct synonym (although silvery, silver & ash inhabit a kind of gray area) but related words in the figurative sense include drab, dusty, clouded, dappled, heather, iron, lead, neutral, oyster, pearly, powder, shaded, silvered, slate, stone, ashen & dingy.  Gray is a noun, verb & adjective, greyness is a noun, greyed is a verb, grayer, grayish & grayest are adjectives, grayly is an adverb; the noun plural is grays.

Lindsey Lohan in Lavish Alice gray suit.

Gray and grey are different spellings of the same word and the meanings are the same for both (except where based on a proper noun such as a surname so a product like Earl Grey Tea is always spelled thus) although there are conventions of use and historic practices should usually be followed.  Except with brand-names or in the SI unit measuring radiation, the spellings can interchangeably be used without causing confusion although use should always be consistent.  In commercial use, there was in the early twentieth century an attempt to create a functional distinction between gray and grey, the former a mixture of “blue & white”, the latter of “black & white” and there are manufacturers who still use the convention but it hasn’t been widely adopted.  The spelling gray is more common in American English, while grey is sometimes preferred in British English despite Samuel Johnson (1709-1784) and just about every English lexicographer since insisting it should for all purposes be gray.

Lindsay Lohan color image rendered in 8-bit gray scale.

Gray (and grey for those who prefer the spelling) is often used figuratively, either as an allusion to the color or to illustrate some degree of uncertainty (ie that zone between the absolutes of black & white).  In economics, the “gray dollar” expresses the purchasing power of older consumers, the “gray collar” the workforce participation of older workers & “gray market” the (usually) lawful but unofficial state where goods are produced or imported outside of the usual channels (ie between the (white) market and the “black market”).  Then classic gray market is that for cars not officially available in a certain market but imported by third-parties (sometimes with the need to modify them to meet local regulations) and re-sold.  The practice was especially prevalent in the US during its more restrictive times in the 1980s and the gray market for desirable (ie usually more powerful) models from Ferrari, Mercedes-Benz and others sold elsewhere in the world saw an industry emerge to meet the need, the processes involved in making gray market vehicles compliant with US regulation known as “federalization”.

Fifty Shades of Grey (2011) was the first erotic novel in a trilogy by EL James (b 1963).  Being English, she spelled the word grey and either for publication in the US or the film adaptation it wasn't changed to gray, the assumption presumably that all would cope.

As an adjective it’s widely used.  In wastewater management, “gray water” is household waste water not suitable for human consumption but able to be re-used for some purposes without purification (such as garden irrigation), and thus contrasted with black water (wastewater from toilets, garbage disposal, and industrial processes which demands treatment prior to reintroduction to the environment).  “White water” is not used in this context because of specific meanings elsewhere, either as “frothy water as in river rapids” or “white water” (and “whitewater”) navy, part of an admiralty hierarchy describing the capabilities of naval forces: (1) a brown water force restricted to rivers and estuaries, (2) a white water force able to operate close to coastlines and (2) a blue water force which can ply the open seas.  In wastewater management, instead of white water, the preferred term is “potable”.

Grayness at the margins: In fashion the distinction between gray, silver & ash varies between manufacturers.

The use with animals is usually literal (gray fox, gray elephant, gray squirrel, gray hare, gray wolf, gray whale etc) but a special use derived from zoology is the “gray mare”, an expression adapted in the 1540s (from “the gray mare is the better horse”) to refer to households in which the husband was dominated by the wife.  The use in this context has long been extinct and was unrelated to the nineteenth century US folk song “The Old Gray Mare”.  In equine classification, a gray horse is a horse with a coat color which appears gray, but is actually a combination of white hairs mixed with hairs of other colors.  Gray horses can be born with a dark coat color that gradually lightens as they age or they can be born with a light-colored coat that darkens over time.  The range of “gray” colorations is not uncommon in horses and such is the variations some are sometimes described as “blue”.

Iowa-class battleship USS Missouri (BB-63, 1944-1992) in battleship gray.

In demography, the use of “gray” as an synecdoche of “aging” (an allusion to gray hair) began as slang but has become so accepted by economists and others it probably should now be thought formal.  It can be used to describe aging of a whole population (the “graying of China”) or those in a certain sector or geographic region (“the graying of the priesthood”).  Still a slang form is “graybeard”, a reference to an older man, one who presumably needs to be bearded if an individual but when applied collectively (“the graybeards”) it’s based on the age of the group rather than any particular hirsuteness.  The phrase “giving me gray hair” is used as a complaint that someone is so troublesome the stress they induce is causing one prematurely to age.  In some cases, stress can literally cause premature aging.  Battleship gray is a (narrow) range of dull, matt shades of gray often used for warships, it being the compromise which worked best as a form of camouflage against the variations in sea color.  Modern paints used of warships still use battleship gray but with special (stealth) treatments to reduce susceptibility to detection by radar or other electronic systems.

Gray hair as a thing: Some now dye their hair gray but as a look it succeeds only in the young and it's one of those rare things which succeeds when it's obvious it's fake.  In older women, for whom grayness is a thing of the passing of time, the choice is to conceal or embrace, the latter group growing but still a feminist, anti-ageist niche.

In politics an éminence grise (gray eminence) is an influential “backroom operator” who functions as a “power behind the throne”.  The classic éminence grise is someone known to few who influences (in some cases rumored to dictate) the decisions made by someone in a powerful position.  An éminence grise differs from a “king maker” in that the latter is usually much better known and tends to ensure who is appointed to positions of authority rather than being involved in the discharge of their duties.  The first so described as an eminence grise was François Leclerc du Tremblay (1577–1638), an aide to Cardinal Richelieu (1585-1642; chief minister (chancellor or prime-minister) to the King of France 1624-1642).  The cardinal wore the customary and conspicuous scarlet while the monk Leclerc was attired in a habit described at the time as gray although evidence suggests it would now be thought beige.  His influence on matters of church & state was understood to be great though he was hardly ever seen.  In Nazi Germany, the idea of the eminence grise was picked up in the 1940s by party members who resentfully noted the undue influence of Martin Bormann (1900–1945) on Adolf Hitler (1889-1945; German head of government 1933-1945 & head of state 1934-1945), despite him being nominally only the Führer’s secretary.  He was known as the der braune Schatten (literally “the brown Shadow” but translated in English as “brown eminence”), an allusion to the golden-brown party uniform he habitually wore.  The party uniform also provided cynical citizens with the basis of their description of high-ranking party functionaries as Goldfasan (golden pheasants), a sly reference to them always looking well-fed, regardless of the state of rationing imposed during times of food shortages.

Vagina & Vulva

Vagina (pronounced vuh-jahy-nuh)

(1) In anatomy & zoology, in many female mammals, the moist, tube-shaped canal part of the reproductive tract which runs from the cervix of the uterus through the vulva (technically between the labia minora) to the outside of the body.

(2) In botany, the sheath formed by the basal part of certain leaves where they embrace the stem.

(3) A sheath-like part or organ (now rare even in technical literature).

(4) In colloquial (and now general) use, the vulva, or the vulva and vaginal passage collectively.

(5) In derogatory colloquial use, an un-masculine man; a weakling (now rare, “pussy” the preferred modern term).

1675-1685: A creation of Medical Latin, a learned borrowing of the Latin vāgīna.  As used in anatomy, the seventeenth century coining was a specialized application of the Latin vāgīna (a sheath, scabbard; a covering, holder; sheath of an ear of grain, hull, husk) of uncertain origin, the suggestion by some etymologists it may have been cognate with the Lithuanian vožiu & vožti (to cover with a hollow thing) dismissed by others as “speculative” or even “gratuitous proposal”.  The use in medicine is exclusive to modern science, the Latin word not used thus during Antiquity.  Vagina is a noun, vaginal & vaginalike are adjectives, vaginally is an adverb; the noun plural is vaginas or vaginae (the old spelling vaginæ is effectively extinct); the part of the anatomy used for copulation & childbirth in female mammals and a similar organ exists in some invertebrates.

The vluva and vagina have for centuries attracted the coining of slang terms, not all of them derogatory.  Borrowed from zoology, "camel toe" directly references the vulva's labia majora. 

In idiomatic use “vaginamoney” is (often embittered) slang for alimony, child support etc, money paid by men to ex-partners after the sundering of a relationship.  One slang form which may not survive is "hairy check book" (cheque book outside the US) because (1) checks are declining in use and (2) body-hair fashions have changed.  In psychiatry, the condition vaginaphobic describes “a fear of or morbid aversion to vaginas) and vaginaphile (an admiration for vaginas) is listed by only some dictionaries which is surprising given authors are so often given to write about them and painters are drawn to painting them (in the sense of oil on canvas etc although there’s doubtless a niche for applying paint directly).  Dating from 1908, the term “vagina dentata” entered psychiatry and its popularization is usually attributed Austrian psychoanalyst Sigmund Freud (1856-1939) although this perception may be attributable to Freud’s works being better known and more widely read, the term used by many in the profession.  The Latin vagina dentata (toothed vagina) referenced the folk mythology in which a woman's vagina contained teeth, the implication being a consequence of sex might be emasculation or at least severe injury.  The tale was also used as a warning about having sex with unknown women and as a way of discouraging rape.  The vivid imagery of a vagina dentata (in somewhat abstract form) was used by the US military as a warning about the dangers of STIs (sexually transmitted infection (once known as sexually transmitted diseases (STD) & VD (venereal disease).  Some writers have speculated on what this revealed about Freud and his much discussed understanding of women.

Vulva (pronounced vuhl-vuh)

(1) The external female genitalia of female mammals (including the labia, mons veneris, clitoris and vaginal orifice.

(2) In helminthology, a protrusion on the side of a nematode (multivulva used to describe a phenotype of nematode characterized by multiple vulvas).

(3) In arachnology, the spermatheca and associated ducts of the female reproductive system (also known as internal epigyne or internal genitalia).

(4) An internal genital structure in female millipedes (known also as the cyphopod).

Late 1300s: A learned borrowing from the Latin vulva, from the earlier volva (womb, female sexual organ) (perhaps in the literal sense of a “wrapper”), from volvere (to turn, twist, roll, revolve (also “turn over in the mind”)), probably from volvō (to turn, to roll, to wrap around), from the primitive Indo-European root wel- (to turn, revolve), the derivatives referring to curved, enclosing objects.  In the 1970s, when Volvo automobiles weren’t noted for their precise handling, journalists enjoyed noted the translation of the Latin volvō as: “I roll”.   It was akin to the Sanskrit उल्ब (úlba) (womb).  The adjectives vulvalike (also vulva-like) & vulviform both describe objects or designs having the shape of a vulva.  Vulva is a noun, vulval, vulvaless, vulviform, vulvar, vulvate & vulvic are adjectives; the noun plural is vulvas, vulvae or vulvæ.

Ms Gillian Anderson’s “vagina dress”

Gillian Anderson, Golden Globes award ceremony 2024.

There’s nothing novel in the critical deconstruction of the dresses worn on red carpets but the one worn at the 2024 Golden Globe ceremony by actor Gillian Anderson (b 1968) also attracted the attention of word nerds.  Designed by Gabriela Hearst (b 1976), the strapless, ivory corset gown was embroidered with individually stitched embellishments in the shape of vulvas, each of which absorbed some 3½ hours of the embroider’s time.  In an allusion to her sexual wellness brand (G spot), when interviewed, Ms Anderson said she wore the piece: “…for so many reasons. It’s brand appropriate.”  The response in the press and on-line appeared to be (mostly) positive but what did attract criticism was the widespread use of “vagina” to describe the designs, a descriptor used even by Ms Anderson herself.  The more strident of the critics seemed to detect sexual politics in what they claimed was anatomical imprecision, the implication being this lack of respect for gynaecological terminology was casual misogyny; doubts were expressed that anyone would dare confuse a scrotum with the testicles.

Anatomical diagram (left) 1958 Edsel (centre) and the detail on Gabriela Hearst's gown (right).  Although Ms Anderson probably didn't give the 1958 Edsel a thought, it does illustrate why her use of "vagina" to describe the embroidered motifs is defensible.

The pedants are correct in that technically the “vulva” describes on the external portion of the genitalia that leads to the vagina; the vulva including the labia majora, labia minora, and clitoris.  The labia is also a complex structure which includes the labia majora (the thick, outer folds of skin protecting the vulva’s internal structure) and the labia minora (the thin, inner folds of skin directly above the vagina).  However, for almost a hundred years, the term “vagina” has widely been used to refer to the vulva and has come to function as a synecdoche for the entire female genitalia and so prevalent has the use become that even medical professionals use “vagina” thus unless great precision is required.  Still, given Ms Anderson’s brand is concerned with such matters, perhaps the historically correct use might have been better but the actor herself noted “…it has vaginas on it” so linguistically, her proprietorial rights should be acknowledged.

The Edsel, the grill and the myths

1958 Edsel Citation convertible.

Although it went down in industrial history as one of capitalism’s most expensive failures, objectively, Ford Motor Corporation’s Edsel really wasn’t a dramatically worse car than the company’s companion brands Ford & Mercury.  Indeed that was one of the reasons for the failure in the market; sharing platforms, engines, transmissions, suspension and some body parts with Fords & Mercurys, the thing simply lacked sufficient product differentiation.  That sharing of components (and assembly plants; Ford sending the Edsels down the existing production lines in the same factories) also makes it hard to believe the often quoted US$300 million (between US$2.5-3 billion expressed in 2024 values) Ford booked as a loss against the abortive venture as anything but an opportunity taken by the accountants to dump all the bad news in one go, certain taxation advantages also able to be gained with this approach. 

1959 Edsel Corsair two-door hardtop.

The very existence Edsel was owed to a system devised by Alfred P Sloan (1875–1966) while president of General Motors (GM).  Sloan is now mostly forgotten by all but students of industrial & economic history but he was instrumental in the development some of the concepts which underpinned the modern economy including frequent product changes (for no functional purpose), planned obsolescence and consumer credit.  What the Sloan system did was provide GM’s customers with a “status ladder” in which the company could produce a range of products (with substantial cross-amortization) at price points which encouraged them to “step up” to the next level as their disposable income increased.  At one point, GM’s brand-range had nine rungs but the Great Depression of the 1930s necessitated some pruning and what eventually emerged was a five rung system: Chevrolet, Pontiac, Oldsmobile, Buick & Cadillac.  In the 1950s, when the US economy enjoyed the unusual conjunction of rising incomes, stable prices and a remarkably (by both historic and contemporary standards) small disparity between the wealth of the rich and poor, this produced the swelling middle class which was the target market for most consumer products and certainly those on the Sloan ladder.  Ford had in 1938 added a rung when the Mercury brand was spliced between Ford and Lincoln but in the mid 1950s, the MBAs convinced the company the Sloan system was the key to GM’s lead in the market and they too re-structured the company’s products into five rungs: Ford, Mercury, Edsel, Lincoln & Continental.  Actually, in a harbinger, the loss-making Continental Division lasted barely a season, folded into Lincoln before the Edsel debuted for the 1958 model year but the MBAs kept the faith.

It turned out to be misplaced although in fairness to them, the circumstances in 1958 were unfortunate, a short but sharp recession shocking consumers who had become accustomed to growth and stability, believing that such unpleasantness belonged to the pre-war past.  The Edsel never recovered.  Although sales in 1958 were disappointing, given the state of the economy, it could have been worse but Ford’s market research (focus groups a thing even then) had identified problems and in response toned down the styling and moved the brand down-market, notionally to sit between Ford & Mercury, a gap which in retrospect didn’t exist.  Sales dropped that year by about a third and the writing was on the wall, although surprising many, a pared-down Edsel range was released for 1960 using Ford’s re-styled bodies but it seemed not many were fooled and fewer than 3000 left the factory before late in 1959 the end of the brand was announced.

1960 Edsel Ranger Sedan.

Really little more than a blinged-up Ford, the Edsel failed because for such a "hyped" product it was a disappointment and in that it can be compared to something like the administration of Barack Obama (b 1961; US president 2009-2017).  Barack Obama was not a bad president and he didn’t lead a bad government, indeed most objective analysts rate his term as “above average” but he disappointed because he promised so much, the soaring rhetoric (“highfalutin nonsense” as the press baron Lord Beaverbrook (1879-1964) would have put it) which offered hope and change never realized.  There was also the Elsel’s styling.  There was much clumsiness in the detailing (although the whole US industry was similarly afflicted in 1958) but the single most polarizing aspect was the vertical grill assembly, controversial not because it was a regression to something which had become unfashionable in the “longer, lower, wider” era but because of the shape which to some suggested a woman’s vulva.  Many said that (some preferring “vagina” or “genitalia”) though in those more polite times some publications were reluctant to use such language in print and preferred to suggest the grill resembled a “toilet seat” although that was (literally) a bit of a stretch (and Chrysler's Virgil Exner (1909–1973) was already applying them to trunk lids); more memorable was Time magazine’s “an Oldsmobile sucking a lemon”.

1958 Edsel (left) and 1958 Oldsmobile (right).  One can see why someone at Time magazine thought of "an Oldsmobile sucking a lemon".

1958 Edsel Bermuda “Woody” station wagon.  The “woody” nickname was applied to the station wagons from all manufacturers although after the early 1950s the “wood” was a combination of fibreglass and the DI-NOC plastic appliqué.  The look was intended to evoke the look of the partially timbered-bodied station wagons in production until the early 1950s (Chrysler in the 1960s even did a few convertibles recalling earlier models) and in the US the look lasted until the 1990s.  Ford’s attempt in the 1960s to tempt British & Australian buyers with the charms of DI-NOC proved unsuccessful.

As much as the sedans and convertibles, the Edsel station wagons were just as unwanted.  The Bermuda station wagon was offered only for the 1958 model year and it managed sales of only 2,235, 779 the nine-seater version with an additional row of seating in the rear section, a configuration which was always popular with US buyers in the era before mini-vans and SUVs.  The three-row Bermuda was the rarest of the 1958 Edsels but collectors still price them below the convertibles.  If the vulva-themed front end was confronting, there was a strangeness too at the rear, the turn-indicator lights in the shape of an arrow, a traditional symbol to indicate the intended direction of travel but bizarrely, the Edsel’s arrows pointed the opposite direction, something necessitated by the need to blend the shape with that of the body’s side moldings.

Trope

Trope (pronounced trohp)

(1) In art and literature, any literary or rhetorical device, as metaphor, metonymy, synecdoche, and irony, that consists in the use of words in other than their literal sense and which tends to become a motif.

(2) In rhetoric, a figure of speech in which words or phrases are used with a non-literal or figurative meaning, such as a metaphor.

(3) In geometry, a tangent space meeting a quartic surface in a conic or the reciprocal of a node on a surface (archaic).

(4) In music, a short cadence at the end of the melody in some early music; a pair of complementary hexachords in twelve-tone technique.

(5) In the rituals of Judaism, a chanting (cantillation) pattern, or one of the marks that represents it.

(6) In medieval Christianity (and preserved in the rituals of certain factions in Roman Catholicism), either a phrase or verse added to the Mass when sung by a choir or a phrase, sentence, or verse formerly interpolated in a liturgical text to amplify or embellish.

(7) In Athenian philosophy, any of the ten arguments used in scepticism to refute dogmatism.

(8) In Santayanian philosophy, the principle of organization according to which matter moves to form an object during the various stages of its existence.

(9) In metaphysics, a particular instance of a property, as contrasted with a universal.

1525–1535: From the Latin tropus (a figure of speech (in rhetoric)) from the Ancient Greek τρόπος (trópos) (a turn, direction, course, way; manner, fashion; a mode in music; a mode or mood in logic (in rhetoric, "a turn or figure of speech)) and related to τροπή (tropḗ) (solstice; trope; turn) and τρέπειν (trépein) (to turn).  Root was the primitive Indo-European trep (to turn), related also to the Sanskrit trapate (is ashamed, confused, literally "turns away in shame") which Latin picked up trepit (he turns), the Latin adoption in the figurative.  The meaning is now understood as something more diffuse but technically, in rhetoric, a trope was "a figure of speech in which a word or phrase is used in a sense other than the usual definition".  In English, the word is found often in combined form (such as heliotrope) and occurs also in concrete nouns that correspond to abstract nouns ending in -tropy or -tropism.  Trope is a noun & verb, troper, tropist, tropology & tropism are nouns and tropey is an adjective; the noun plural is tropes.

When younger, Lindsay Lohan's signature trope was playing dual roles (The Parent Trap (1998), Freaky Friday (2003) and I Know Who Killed Me (2007).  During her “troubled starlet” phase, she became emblematic of the “downward spiral” trope.  In 2022, she appeared in Falling for Christmas, Netflix's latest take on the "Christmas movie trope".  Although the scripts for tropes have long followed an algorithm, the studios are said now to be using a predictive form of artificial intelligence (AI) to hone the generation of whatever should have the most audience appeal.  The screen-writers (most of whom drive cars and use other products manufactured using processes in which machines substantially have displaced the human labor content) are are unlikely ultimately to succeed in keeping AI out of their profession and, in the medium term, their future may lie in the creation of the quirky and bizarre but in the economy, that's a niche.  For the formulaic stuff (most commercial cinema), the studios are likely to find the AI path "better, cheaper, faster" and the history of US industrial relations suggests these imperatives will prove irresistible.               

The Stage Five Clinger Trope

Most sources cite origin of the Stage 5 Clinger trope as the movie Wedding Crashers (2005) although there are claims it merely popularized the use; without earlier citations however, the trope’s origin appears to be the movie.  As a technical point, a stage one clinger isn’t initially labelled as such, the term applied retrospectively after syndrome is diagnosed.  If men are smart or lucky, they’ll recognize this by stage two but some men are so stupid they don’t realize until stage four.  While in movie there was no discussion of stages other than “5”, by implication five was most extreme and memes soon fleshed out 1-4:

Stage 1 Clinger: She seems fine

First date goes well, she’s attentive, interested, even gets the drinks sometimes and she makes breakfast.  Afterwards, text messages are fun and flirtatious.

Stage 2 Clinger: Hunter and game

The text messages become frequent, the first hint of the lure / engage / trap strategy of the lone hunter.  SMSs start out OK which lulls you into a false sense of security.  Before long, a few messages have been exchanged, most of which have required you to agree with her about innocuous stuff like the weather or today’s traffic.  Then, she’ll suggest a second date and extract a commitment to a specific time/date/place.  That will be soon.       

Stage 3 Clinger: Manoeuvres

Second date not something you’ll wish to repeat.  Bit creepy, how much she knew about you, clearly adept at mining the web.  To escape, you agree to third date while finding pretext to avoid confirming time.  Within hours, text messages become frequent to the point of nuisance.  Check Facebook and you’ll see she’s friended everyone you know.  Ignore SMS and eventually it goes quiet… for about an hour.  Then she phones.  Third date will not be possible to avoid, the illusion you’ll use it to end things still something you convince yourself to believe.  The S3C stage can frequently be the point of no return.  Acquaint yourself with the tale of Julius Caesar (100-44 BC; Roman general and dictator of Rome 49-44 BC) crossing the Rubicon and ponder.      

Stage 4 Clinger: The circling vulture

By stage four, clinging has slurred effortlessly into stalking and S4C is likely to send your mother flowers on her birthday and attempt at avoidance will prompt texting and calling from other phones.  Those who drive are even more of a threat because, where you go, she can follow so you’ll run into her in the most improbable places, and usually she’ll suggest taking advantage of the coincidence by going to lunch, dinner or whatever else might be close.  No matter how studiously you watch the rear-vision mirror, she’ll hunt you down and find you. 

Stage 5 Clinger: Thrill of the kill

At this point, her life is scheduled around your own, even to the point where she may now work in the same building, expects to have lunch together every day and a drink after work whenever possible.  When you try to avoid these, emotional meltdowns ensue, the only way to avoid a scene being to agree.  Many of your friends start asking you out as a couple and tell you you’re lucky because she’s wonderful.  She’s been to their dinner parties where she talks about your plans together.  Stage five clinger can also be APC ("actual psycho-chick", the two not synonymous but there’s frequent overlap).  Pursuing another relationship in an attempt to dissuade her brings its own problems, the S5C-APC will spray-paint CHEATER on either their car or yours (in red; unless car is red, then she’ll use black).  At this point, faking your own death begins to look like good tactic.

Crooked Hillary (b 1947) and Bill Clinton (b 1946) in the rain at the formal dedication of the William J Clinton Presidential Center, Little Rock, Arkansas, November 2004.  Cling on and no matter what, never let go.

The significance of dividing the path of the clinger into stages is it’s vital to extricate yourself from their clutches during the earliest stage possible; it needs to be remembered progression can be rapid, some clingers so adept at the art they're able to skip one or even two stages.  The longer delayed the excision, the harder it becomes and if allowed to reach the later stages, you may be stuck with her forever and for that, you can’t blame her: you're trapped and it's all your fault; you have only yourself to blame.