It
was only force of circumstances which would lead Matra to producing the
Djet. As Bonnet’s largest creditor when
the bills grew beyond his capacity to pay, the accountants worked out the only
hope of recovering their stake was to take the equity and continue the
operation. Although asset-stripping wasn’t
then the thing it would later become, there’s nothing to suggest this was
contemplated and the feeling was the superior administrative capacity of Matra
would allow things to be run in a more business-like manner although there was
genuine interest in the workforce’s skills with the then still novel fibreglass. However, although Djet production resumed
under new management, Bonnet’s other offerings such as the Missile (1959-1962) were
retired. The missile, a small,
front-wheel drive (FWD) convertible was a tourer in the pre-war vein rather
than a sports car but while the idea probably had potential, the price was high,
the performance lethargic and the styling quirky even by French standards. In looks, it had much in common with the
contemporary Daimler SP250 including the tailfins and catfish-like nose but
while the British roadster was genuinely a high-high performance (if flawed) sports
car, the missile did not live up to its name; under the hood (bonnet) sat small
(some sub 1000 cm3) four cylinder engines rather than the Daimler’s sonorous
V8. One influence did however carry over:
Matra named the 530 after one of their other products: the R.530 surface to air
missile which had entered service in 1962 after a five year development.

Vis-à-vis: Matra
530: The LX (left) and the SX (right).
Using three-numeral numbers for car names is not unusual but usually the reference is to engine capacity (in the metric world a 280 being 2.8 litres, a 350, 3.5 litres etc while in imperial terms 350, 427 et al stood as an indication of the displacement in cubic inches). Buick proved a contrarian, their 445 V8 gaining the name from its torque rating and the company used 225 in honor of the impressive 225 inch (5.7 m) length of the the 1959 Electra (Jayne Mansfield (1933–1967) died in a 225), sticking to to it for years even as the thing grew and shrunk and there have been many three-digit numbers which indicated a model's place in the hierarchy, the choice sometimes seemingly arbitrary. Porsche in 1963 thought 901 was innocuous but Peugeot objected, claiming an exclusive right (for cars sold in France) to the use of three digit numbers with a central "0". At that point Mercedes-Benz had in France been for a decade been selling the 300 and were about to release the 600 so it seemed an ambitious claim but, given the advice the case would be heard in a French court (which meant the French would win), Porsche renamed the thing 911 and the rest is history. The "Letter Series" Chrysler 300 gained the name from its industry-leading 300 horse power, 331 cubic inch (5.4 litre) V8 and such was the reputation the thing soon established that even though over the following eleven years displacement and power both rose, the "300" model designation was retained, the allure so strong there was a twenty-first century revival. Even now, 300 sounds an impressive number if linked to horsepower while the "110" used by both Austin and Wolseley doesn't stir the imagination, even though it denoted a useful 11% jump in horsepower from the previous 99. The three-dozen odd models of the French Monica (1971-1975) were all called "560" because although Chrysler invoiced the company for "340 cid" (cubic inch displacement) V8s, to have called it the 340 would have baffled many in Europe for whom inches were mysterious so 560 it was, a familiar allusion to its 5.6 litres. Unfortunately, after the ripples of the first oil shock washed over Europe after 1973, engines of that size become suddenly unfashionable and Monica was doomed along with most of the once lucrative trans-Atlantic ecosystem.

1971 Chrysler (Australia) VG Valiant Regal 770 Hardtop.
Perhaps
because 220, 440, 330 and such can be multiples of amicable numbers (and thus
possess a beauty for mathematicians), they seem to have been used as model
designations unrelated to the three numeral string’s usual function of (usually
with some rounding up or down) indicating engine displacement (Kawasaki 440=440
cm3; Mercedes-Benz 220=2.2 litres; Oldsmobile 330=330 cid etc). AMC (American Motor Corporation) had the most
complete sequence, using 220, 330, 440, 550, 660, 770, 880 & 990 to tag a
model’s place in the hierarchy and in Australia Chrysler used 660 and 770 for
their blinged-up Hillman Hunter and Valiant respectively; they also called the
Hunter a “Royal” in case 660 was too abstract for the colonials. There, Ford's Mark 1 Cortina was sold as a 220 (the so-called "poverty" model which was a two-door without even a standard heater so it could be advertised at the lowest possible price) & 440 (the better equipped four-door version). When a two door version with the 440 equipment levels was released, instead of 330 it was called 240. Confusingly, in the US during the late 1960s and early 1970s, some of Chrysler Corporation's models used 440 as a trim level designation at the same time their 440 cubic inch (7.2 litre) V8 was widely available although the 440 V8 wasn't available in the "440" models; that must have made sense to someone on the executive floor. 550 is also a footnote because the Mercedes-Benz R230
(2001-2011) was unusual because of the quirk of the SL 550 (2006-2011), a
designation used exclusively in the North American market, the RoW (rest of the
world) cars retaining the SL 500 badge even though both used the 5.5 litre (333
cubic inch) V8 (M273).

1989 ZIL-41052 presidential limousine (one of 13 built) used by both comrade Mikhail Gorbachev (1931–2022; Soviet leader 1985-1991) and former comrade Boris Yeltsin (1931–2007; President of Russia 1991-1999). Comrade Gorbachev is standing third from left.
Apparently, the number "7" is among people with a preference for such things the "most popular number" and this seems to be neither culturally no gender nor specific. Having a "favorite number" for reasons unrelated to connection with anything else is a real phenomenon and is not restricted to synesthetes although presumably their experiences provide at least some empirical rationale for a preference. Historically there are things in seven (the "seven seas", the "seven wonders of the ancient world" et al) and Christianity, as well as assuring us God rested on the seventh day after creating all in six, lists the "seven deadly sins" for us to avoid, lest we been damned for eternity to Hell. Mathematicians note that of the ten numerals it has certain unique properties but this isn't thought to account for the attraction and it may be nothing more than the character "7" being thought visually attractive and the pronunciation of "seven" being pleasing. Since 1995 Boeing has produced the 777 airliner and as well Chrysler and AMC, there have been other cars called 770, including one which became infamous for its later association with Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945): The Mercedes-Benz 770 & 770K, produced in two generation (W07, 1930-1938 & W150, 1938-1943), known also as the Grosser (grand) Mercedes. The 770's gained their name from the 7.7 litre (468 cubic) inch straight-eight engines (many of which were supercharged) although when the Soviet 7.0 litre (425 cubic inch) V8 ZIL 117 was upgraded (as the 4104) to a 7.7 litre V8, there was no use of "7" in the title and only one did one appear in the nomenclature used for its successors (1985-2010).

Hongqi CA770 four-door cabriolet with comrade chairman Mao Zedong (standing centre) holding the "handle-bar"); comrade vice charman Lin Biao to his left. The image was taken at the dawn of the Cultural Revolution (1966-1976), Tiananmen Square, Peking (Beijing), 1966.
The big ZILs were allocated almost exclusively to senior figures in the Communist Party and that was true of its Chinese counterpart, the Hongqi
CA770; like the Soviet ZILs, the Honqqis owed much (borrowed, stolen, copied) to the West and in some case the Chinese even used some US built-V8 engines. Among the most photographed of the CA770s were the four-door cabriolets (complete with suicide doors) in which would stand CCP (Chinese Communist Party) worthies like comrade Chairman Mao Zedong (1893–1976; CCP chairman 1949-1976), comrade Lin Biao (1907–1971; CCP vice chairman 1958-1971) and comrade Zhou Enlai (1898–1976; premier of the People's Republic of China (PRC) 1949-1976), waiving to dutifully assembled peasants, hopefully grateful for being able to buy their bicycles. Neither the CA770 or its successors used engines as large as the Mercedes-Benz or the ZILs but all consumed fossil fuel and discharged greenhouse gasses in volumes which would have appalled Greta Thunberg (b 2003).
Nor is a link with the materiel of the military unusual, the names of warships have been borrowed and Chevrolet used Corvette as a deliberate allusion to speed and agility but an air-to-air missile was an unusual source although Dodge did once display a Sidewinder show car. Eventually the Corvette did live up to its name although the humble Triumph Spitfire was a far cry from the fighter aircraft which became famous in the Battle of Britain (1940). At the time though, it wasn't the Matra's name which attracted most comment. There
have been quite a few French cars which looked weirder than the 530 but the
small, mid-engined sports car was visually strange enough although, almost
sixty years on, it has aged rather well and the appearance would by most
plausibly be accepted as something decades younger. The automotive venture wasn’t a risk for
Matra because it was a large and diversified industrial conglomerate with
profitable interests in transport, telecommunications, aerospace and of course defence
(missiles, cluster-bombs, rockets and all that). As things transpired, the automotive division
would for a while prove a valuable prestige project, the participation in
motorsport yielding a Formula One Constructors’ Championship and three back-to-back
victories in the Le Mans 24 hour endurance classic.

Matra
530: The LX (left) and the SX (right).
The
road-car business however proved challenging and Matra never became a major
player. Although the British and
Italians would prove there was a market for small, economical sports cars,
buyers seemed mostly to prefer more traditionally engineered roadsters which were
ruggedly handsome rather than delicately avant-garde. Although as a niche model in a niche market,
the volumes were never high, the 530 was subject to constant development and in
1970 the 530LX was released, distinguished by detail changes and some
mechanical improvements. Most distinctive
however was next year’s 530SX, an exercise in “de-contenting” (producing what
the US industry used to call a “stripper”) so it could be offered at a lower
price point, advertised at 19,000 Fr against the 22,695 asked for the LX. It was a linguistic coincidence the SX label was
later chosen for the lower price 386 & 486 CPUs (central processing unit)
by the US-based Intel although they labeled their full-priced offerings DX.

Yuri
Gagarin (1934–1968; Soviet pilot and cosmonaut and the first human to travel to
“outer space”) with his 1965 Matra Djet (left), standing in front of the
Покори́телям ко́смоса (Monumént
Pokorítelyam kósmosa) (Monument to the Conquerors of Space), the titanium
obelisk erected in 1964 to celebrate the USSR's pioneering achievements in
space exploration. The structure stands
351 feet (107 metres) tall and assumes an incline of 77° which is a bit of
artistic licence because the rockets were launched in a vertical path but it was
a good decision however because it lent the monument a greater sense of
drama. Underneath the obelisk sits the
Музей космонавтики (Memorial Museum of Cosmonautics (known also as the Memorial
Museum of Astronautics or Memorial Museum of Space Exploration)) and in the way
which was typical of projects in the Brezhnev-era (Leonid Brezhnev (1906–1982;
Soviet leader 1964-1982) USSR, although construction was begun in 1964, it
wasn't until 1981 the museum opened to the public. In the Soviet Union, while it was common for projects to be delayed for years, they were usually described as "ahead of schedule".
The
reduction in the cost of production of the SX was achieved in the usual way:
remove whatever expensive stuff can be removed.
Thus (1) the retractable headlights were replaced with four fixed “bugeyes”,
a single engine air vent was fitted instead of the LX’s four, (3) the rear seat
and carpet were deleted, (4) the front seats were non-adjustable, (5) the
trimmed dashboard was replaced by one in brushed aluminium (which was much-praised), the removable targa panels in the roof were substituted with a
solid panel and, (7) metal parts like bumpers and the grille were painted matte
black rather than being chromed. In the the
spirit of the ancien regime, the
Frensh adopted the nicknames La Matra de
Seigneur (the Matra of a Lord) for the LX & La Matra Pirate (the Matra of a pirate) for the SX.

Who
wore the bugeye best? Austin-Healey Sprite
(1958, left), Lightburn Zeta Sports (1964, centre) and Matra 530SX (1971,
right).
The
SX did little to boost sales and even in 1972 which proved the 530’s most
prolific year with 2159 produced, buyers still preferred the more expensive
model by 1299 to 860. Between 1967-1973,
only 9609 530s were made: 3732 of the early models, 4731 of the LX and 1146 of
the bugeyed SX and, innovative, influential and intriguing as it and the Djet
were, it was a failure compared with something unadventurous like the MGB
(1963-1980), over a half-million of which were delivered. One 530 however remains especially memorable,
a harlequinesque 1968 model painted by French artist Sonia Delaunay (1885–1979),
a founder of the school of Orphism (a fork of Cubism which usually is described
as an exercise in pure abstraction rendered in vivid colors). The work was commissioned by Matra's CEO
Jean-Luc Lagardère (1928–2003) for a charity auction and still is sometimes
displayed in galleries. In 2003, after
some thirty years of co-production with larger manufacturers, Matra’s
automotive division was declared bankrupt and liquidated.

1955 Mi-Val
Mivalino with PAV 40 Trailer (left & right). The frog (centre) is a ceramic by Fantastic Froggos.
Founded in
1950 in Gardone, Valtrompia, Italy to produce economical transport vehicles for
the home market, Mi-val (Metalmeccanica Italiana Valtrompia) in 1953 gained a
licence from FRG (Federal Republic of Germany, the old West Germany)
manufacturer Messerschmitt to produce a version of their three-wheel
micro-car. Although using an Italian
engine (an air cooled, 2-stroke, 171.7cm3 (10.5 cubic inch)
single-cylinder unit) and a number of locally produced trim parts, most of the
components were supplied as a kit to be assembled in Gardone but although the
construction quality was high, demand never matched what Messerschmitt achieved
in the FRG and the last of the 100-odd Mivalinos was made in 1955.
Ready to take to the
Autobahn in pursuit of Porsches: Messerschmitt KR175 Kabinenrollers.
In the
aftermath of World War II (1939-1945), there was a resolve among the victorious
allied powers that Germany should be prevented from again building the military
capacity to threaten the peace in Europe as had happened twice in the twentieth
century, each time resulting in history’s most destructive wars. Among the many restrictions imposed on German
industry was a prohibition on the manufacture of aircraft, a technology which
had emerged as a decisive strategic weapon and at the time the only creditable
delivery system for the then novel atom bomb.
Germany’s surviving aircraft industry thus turned to other sectors,
choosing where possible products most suited to their experience, plant and
workforce, cars an obvious venture. Like
others, Messerschmitt had expertise in steel fabrication, the use of aluminium
and advanced aerodynamics and there being a demand for small, economical and
low-cost vehicles, the company created a “micro-car”, a three-wheeler which was
a kind of motorcycle with enveloping bodywork, designed to accommodate two or
three (although, as the contemporary photographs confirm, often more were
crammed in). The aptly-named Messerschmitt
Kabinenroller (Cabin Scooter) was produced in both three and four wheeled form
between 1953-1956 and although the engines were small, the performance was
adequate even for Autobahn use because, reflecting the experience in aviation,
the small machines were light and drag was low, the aerodynamics sound. The most distinctive feature was the Perspex
canopy, recalling the company’s wartime fighter aircraft and it afforded
outstanding all-round visibility but on sunny days the heat build-up created a
mini-greenhouse effect so removable shades were soon popular.

1959
Fahrzeug- und Maschinenbau (Messerschmitt) “Tiger” Tg500.
It wasn’t
long after the end of hostilities that the threat of the Soviet Union’s divisions
(and after 1949 its nuclear arsenal) replaced the fear of a resurgent Germany
as the West’s strategic world view and in 1955, the FRG was admitted to
membership of NATO (North Atlantic Treaty Organization, 1949). One implication of all this was that West
Germany was allowed to re-enter the aviation business so the Kabinenroller
business was in 1956 sold to Fahrzeug und Maschinenbau which, in even reducing
volumes, continued production until 1964.
By then, demand for micro-cars had fallen below the level required for
profitability, the quirky sector suffering not only from the effects of the
increasing prosperity delivered by the FRG’s post-war Wirtschaftswunder (economic miracle) but also the new generation of
small cars such as the BMC (British Motor Corporation) Mini (1959-2000) and
Fiat 500 (1957-1975) which, for only slightly more money, were perceived as
scaled-down versions of “real cars” rather than a motorcycle with a body.