Customer

Customer (pronounced kuhs-tuhm-ah)

(1) A habitual patron, regular purchaser, returning client; one who has a custom of buying from a particular business (obsolete in its technical sense).

(2) A patron, a client; one who purchases or receives a product or service from a business or merchant, or intends to do so.

(3) In various slang forms (cool customer, tough customer, ugly customer, customer from hell, dream customer etc), a person, especially one engaging in some sort of interaction with others.

(4) Under the Raj, a native official who exacted customs duties (historic use from British colonial India).

Late 1300s: From the Middle English customere & custommere (one who purchases goods or supplies, one who customarily buys from the same tradesman or guild), from custumer (customs official, toll-gatherer), from the Anglo-French custumer, from the Old French coustumier & costumier (from which modern French gained coutumier (customary, custumal)), from the Medieval Latin noun custumarius (a toll-gatherer, tax-collector), a back-formation from the adjective custumarius (pertaining to custom or customs) from custuma (custom, tax).  The literal translation of the Medieval Latin custumarius was “pertaining to a custom or customs”, a contraction of the Latin consuetudinarius, from consuetudo (habit, usage, practice, tradition).  The generalized sens of “a person with whom one has dealings” emerged in the 1540s while that of “a person to deal with” (then as now usually with some defining adjective: “tough customer”, difficult customer” etc) was in use by the 1580s.  Derived terms are common including customer account, customer base, customer care, customer experience, customer-oriented, customer research, customer resistance, customer service, customer success, customer support, direct-to-customer, customer layer, customer-to-customer, ugly customer, tough customer, difficult customer etc.  Customer is a noun; the noun plural is customers.

William Shakespeare (1564–1616) used the word sometimes to mean “prostitute” and in his work was the clear implication that a buyer was as guilty as the seller, the law both unjust and hypocritical, something which in the twentieth century would be rectified in Swedish legislation.

Shakespeare: All's Well That Ends Well (circa 1602), Act 5, scene 3

LAFEW:  This woman’s an easy glove, my lord; she goes off and on at pleasure.

KING: This ring was mine. I gave it his first wife.

DIANA: It might be yours or hers for aught I know.

KING (to attendants) Take her away. I do not like her now.  To prison with her, and away with him. Unless thou tell’st me where thou hadst this ring, Thou diest within this hour.

DIANA: I’ll never tell you.

KING: Take her away.

DIANA: I’ll put in bail, my liege.

KING: I think thee now some common customer.

DIANA (to Bertram): By Jove, if ever I knew man, ’twas you.

In Sweden, the law was amended in a way of which Shakespeare might have approved, Chapter 6, Section 11 of the Swedish Penal Code making it an offence to pay for sex, the act of “purchasing sexual services” criminalized, the aim being to reduce the demand for prostitution.  The law provides for fines or a maximum term of imprisonment for one year, depending on the circumstances of the case.  So selling sexual services is not unlawful in Sweden but being a customer is, an inversion of the model for centuries applied in the West.  Individuals who engage in prostitution are not criminalized under Swedish law, which is intended to protect sex workers from legal penalties while targeting the customers, now defined as those who “exploit them”.  The Swedish model aims to reduce prostitution by focusing on the demand side and providing support for those who wish to exit prostitution and as a statement of public policy, the law reform reflected the government’s view prostitution was a form of gender inequality and exploitation.  The effectiveness of the measure has over the years been debated and the customer-focused model of enforcement has not widely been emulated.

The customer is always right

Reliable return customer: Lindsay Lohan in the Chanel Shop, New York City, May 2013.

The much quoted phrase (which in some areas of commerce is treated as a proverb): “the customer is always right” has its origins in retail commerce and is used to encapsulate the value: “service staff should give high priority to customer satisfaction”.  It is of course not always literally true, the point being that even when patently wrong about something, it is the customer who is paying for stuff so they should always be treated as if they are right.  Money being the planet’s true lingua franca, variations exist in many languages, the best known of which is the French le client n'a jamais tort (the customer is never wrong), the slogan of Swiss hotelier César Ritz (1850-1918) whose name lived on in the Hôtel Ritz in Paris, the Ritz and Carlton Hotels in London and the Ritz-Carlton properties dotted around the world.  While not always helpful for staff on the shop floor, it’s an indispensible tool for those basing product manufacturing or distribution decisions on aggregate demand.  To these counters of beans, what is means is that if there is great demand for red widgets and very little for yellow widgets, the solution probably is not to commission an advertising campaign for yellow widgets but to increase production of the red, while reducing or even ceasing runs of the yellow.  The customer is “right” in what they want, not in the sense of “right & wrong” but in the sense of their demand being the way to work out what is the “right” thing to produce because it will sell.

Available at Gullwing Motor Cars: Your choice at US$129,500 apiece.

The notion of “the customer is always right” manifests in the market for pre-modern Ferraris (a pre-1974 introduction the accepted cut-off).  While there nothing unusual about differential demand in just about any market sector, dramatically is it illustrated among pre-modern Ferraris with some models commanding prices in multiples of others which may be rarer, faster, better credentialed or have a notionally more inviting specification.  That can happen when two different models are of much the same age and in similar condition but a recent listing by New York-based Gullwing Motor Cars juxtaposed two listings which left no doubt where demand exists.  The two were both from 1972: a 365 GTC/4 and a Dino 246 GT.

Some reconditioning required: 1972 Ferrari 356 GTC/4

The 365 GTC/4 was produced for two years between 1971-1972 during which 505 were built.  Although now regarded as a classic of the era, the 365 GTC/4 lives still in the shadow of the illustrious 365 GTB/4 with which, mechanically, it shares much.  The GTB/4 picked up the nickname “Daytona”, an opportunistic association given 1-2-3 finish in the 1967 24 Hours of Daytona involved three entirely different models while the GTC/4 enjoyed only the less complementary recognition of being labeled by some il gobbone (the hunchback) or quello alla banana (the banana one).  It was an unfair slight and under the anyway elegant skin, the GTB/4 & GTC/4 shared much, the engine of the latter differing mainly in lacking the dry-sump lubrication, the use of six twin-choke side-draft Weber carburetors rather than the downdrafts, this permitting a lower hood (bonnet) line and a conventionally mounted gearbox rather than the the Daytona's rear transaxle.  Revisions to the cylinder heads allowed the V12 to be tuned to deliver torque across a broad rev-range rather than the focus on top-end power which was one of the things which made the Daytona so intoxicating.

Criticizing the GTC/4 because it doesn’t quite have the visceral appeal of the GTB/4 seems rather like casually dismissing the model who managed only to be runner-up to Miss Universe.  The two cars anyway, despite sharing a platform, were intended for different purposes, the GTB/4 an outright high performance road car which could, with relatively few modifications, be competitive in racing whereas the GTC/4 was a grand tourer, even offering occasional rear seating for two (short) people.  One footnote in the history of the marque is the GTC/4 was the last Ferrari offered with the lovely Borrani triple-laced wire wheels; some GTB/4s had them fitted by the factory and a few more were added by dealers but the factory advised that with increasing weight, tyres with much superior grip and higher speeds, they were no longer strong enough in extreme conditions and the cast aluminum units should be used if the car was to be run in environments without speed restrictions such as race tracks or certain de-restricted public roads (then seen mostly in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990), Montana & Nevada in the US and Australia's Northern Territory & outback New South Wales (NSW)).  The still stunning GTB/4 was the evolutionary apex of its species; it can't be improved upon but the GTC/4 is no ugly sister and when contemplating quello alla banana, one might reflect on the sexiness of the fruit.

Gullwing’s offering was described as “a highly original unrestored example in Marrone Colorado (Metallic Brown) with a tan leather interior, factory air conditioning, and power windows; showing 48K miles (77K kilometres) on the odometer.  It has been sitting off the road for several years and is not currently running.”  It was certainly highly original and seemed complete but properly should be regarded as a “project” because of the uncertainty about the extent (and thus the cost) of the recommissioning.  At an asking price of US$129,500, it would represent good value only if it was mechanically sound and no unpleasant surprises were found under the body’s shapely curves although, given the market for 365 GTC/4s in good condition, it was a project best taken on by a specialist.

Some assembly required: 1972 Dino 246 GT by Ferrari

The days are gone when the Dino 246 was dismissed as “more of a Fiat than a Ferrari” and even if the factory never put their badge on the things (although plenty subsequently have added one), they are now an accepted part of the range.  The 246 replaced the visually almost similar but slightly smaller and even more jewel-like Dino 206, 152 of which (with an all-aluminium 2.0 litre (122 cubic inch) V6 rather than the V12s which had for some years been de rigueur in Ferrari’s road cars) were built between 1967-1969, all with berlinetta (coupé) bodywork.  Mass-produced by comparison, there were 3569 Dino 246s produced between 1969-1974, split between 2,295 246 GTs (coupés) & 1,274 246 GTSs (spyders (targa)).  Fitted with an iron-block 2.4 litre (147 cubic inch) V6, the Dinos were designed deliberately to be cheaper to produce and thus enjoy a wider market appeal, the target those who bought the more expensive Porsche 911s, a car the Dino (mostly) out-performed.  In recent decades, the Dino 246 has been a stellar performer in the collector market, selling typically for three times the price of something like a 365 GTC/4; people drawn to the seductive lines rather than the significantly better fuel consumption.

Most coveted of the 246s are those described with the rhyming colloquialism “chairs and flares” (C&F to the Ferrari cognoscenti), a reference to a pair of (separately available) options available on later production Dino 246s.  The options were (1) seats with inserts (sometimes in a contrasting color) in the style used on the Daytona & (2) wider Campagnolo Elektron wheels (which the factory only ever referred to by size) which necessitated flared wheel-arches.  At a combined US$795.00 (in 1974), the C&F combination has proved a good investment, now adding significantly to the price of the anyway highly collectable Dino.  Although it's hard to estimate the added value because so many other factors influence calculation, all else being equal, the premium is usually between US$100-200,000 but these things are always relative; in 1974 the C&F option added 5.2% to a Dino GTS's list price and was just under a third the cost of a new small car such as the Chevrolet Vega.  It was a C&F Dino 246 GTS which in 1978 was found buried in a Los Angeles where it had sat for some four years after being secreted away in what turned out to be an unplanned twist to a piece of insurance fraud.  In remarkably good condition (something attributed to its incarceration being during one of California’s many long droughts), it was fully restored.

Not in such good condition is the post-incineration Dino 246 GT (not a C&F) being offered by Gullwing Motor Cars, the asking price the same US$129,500 as the 365 GTC/4.  Also built in 1972, Gullwing helpfully describe this as “a project”, probably one of history’s less necessary announcements.  The company couldn’t resist running the title “Too Hot to Handle” and described the remains as “…an original car that has been completely burnt.  Originally born in Marrone Colorado with beige leather.  It comes with its clear matching title and this car clearly needs complete restoration, but the good news is that it's certainly the cheapest one you will ever find.  The Dino market is hot and shows no signs of cooling. An exciting opportunity to own an iconic 246GT Dino. This deal is on fire!”  It’s still (technically) metal and boasts the prized “matching numbers” (ie the body, engine & gearbox are all stamped with the serial numbers which match the factory records) so there’s that but whether, even at the stratospheric prices Dinos often achieve, the economics of a restoration (that may be the wrong word) can be rationalized would need to be calculated by experts.  As with the 365 GTC/4, Gullwing may be amenable to offers but rather that the customer always being right, this one needs "the right customer".

Aggregate demand: The highly regarded auction site Bring-a-Trailer (BAT, their origin being a clearing house for “projects” although most were less challenging than Gullwing’s Dino) publishes auction results (including “reserve not met” no-sales) and the outcomes demonstrate how much the market lusts for Dinos.  BAT also has a lively comments section for each auction and more than once a thread had evolved to discuss the seeming incongruity of the prices achieved by Dinos compared with the rarer Berlinetta Boxer (365 GT4 BB, BB 512 & BB 512i) (1973-1984) which was when new much more expensive, faster and, of course, a genuine twelve cylinder Ferrari.  In such markets however, objective breakdowns of specifications and specific performance are not what decide outcomes: The customer is always right.

Digging up: The famous "buried" 1974 Dino 246 GTS, being extracted, Los Angeles, 1978 (left) and the body tag of a (never buried) 1974 Dino 246 GTS.  While it's true the factory never put a "Ferrari badge" on the Dino 206 & 246 (nor did one appear on the early Dino 308s) the Ferrari name does appear on the tags and some parts.  Gullwing's Dino would be a more challenging "project" and even with today's inflated values, the financial viability of a restoration might be dubious. 

Although it's in recent years the prices paid for the things sharply have spiked, the lure of the Dino is not a recent thing.  In 1978, a 1974 246 GTS was discovered buried in a Los Angeles yard and it transpired it was on the LAPD’s (Los Angeles Police Department) long list of stolen vehicles.  The department’s investigators concluded the burial had been a “rush job” because while it had been covered with carpets and some plastic sheeting in an inexpert attempt to preserve it from the sub-terrain, one window had been left slightly open.  Predictably, the back-story was assumed to be an “insurance scam”, the owner allegedly hiring two “contractors” to “make it disappear” in a manner consistent with car theft, hardly an unusual phenomenon in Los Angeles.  The plan was claimed to be for the Dino to be broken up with all non-traceable (ie not with serial numbers able to be linked to a specific vehicle) parts on-sold with whatever remained to be dumped “somewhere off the coast”.  In theory, the scamming owner would bank his check (cheque) from Farmers Insurance while the “contractors” would keep their “fee for service” plus whatever profits they realized from their “parting-out” which, even at the discount which applies to “fenced” stolen goods, would have been in the thousands; a win-win situation, except for the insurance company and, ultimately, everyone who pays premiums.

Dug Up: The 'buried" Dino after restoration.  Two of the Campagnolo wheels are said to be original and the 14 x 7½ wheels & fender flares combo was at the time a US$680.00 (about a third the cost of a new, small car); their presence can now add US$100,000 to a 246's value so they proved a reasonable investment.

However, it’s said that when driving the Dino, the hired pair found it so seductive they decided to keep it, needing only somewhere to conceal it until they could concoct another plan.  Thus the hasty burial but for whatever reason (the tales differ), they never returned to reclaim the loot and four years later the shallow automotive grave was uncovered after a “tip-off” from a “snitch” (tales of children finding it while “playing in the dirt” an urban myth.  The matter of insurance fraud was of course pursued but no charges were laid because police could not discover who had done the burial and rather than being scraped and “parted-out” (this time lawfully) as might have been expected, the Dino was sold and restored.  That was possible because it was in surprisingly good condition after its four years in a pit, something accounted for by (1) the low moisture content of the soil, (2) the degree of protection afforded by the covers placed at the time of burial and (3) its time underground coinciding with one of the prolonged droughts which afflict the area.  So, although Dino values were not then what they became, purchased at an attractive price (a reputed US$9000), it was in good enough shape for a restoration to be judged financially viable and it was “matching numbers” (#0786208454-#355468) although that had yet become a fetish.  The car remains active to this day, still with the Californian licence plate “DUG UP”.

Sandra West with her 1964 Ferrari 330 America.

Cars (for fraudulent purposes being buried or otherwise secreted away is a not uncommon practice (some have even contained a dead body or two) but there’s at least one documented case of an individual being, in accordance with a clause in their will, buried in their Ferrari.  Sandra West (née Hara, 1939-1977) became a Beverly Hills socialite after marrying Texas oil millionaire and securities trader Ike West (1934-1968) and as well as jewels and fur coats (then socially acceptable evening wear), she developed a fondness for Ferraris.  Her husband died “in murky circumstances” in a room of the Flamingo Hotel in Las Vegas and while the details of his demise at a youthful 33 seem never to have been published, he had a history of drug use and “health issues” related to his frequent and rapid fluctuations in weight.  His widow inherited some US$5 million (then a considerable fortune) so the LA gossip columnists adjusted their entries from “Mrs West” to “Sandra West, Beverly Hills Socialite and Heiress”.  Her widowed life seems not to have been untroubled and her death in 1977 was certainly drug-related although sources differ about whether it was an overdose of some sort or related to the injuries she’d suffered in an earlier car accident.

Sandra West's burial.  The legal proceedings related to the contested "burial clause" had been well publicized and the ceremony attracted a large crowd.

She left more than one will but a judge ultimately found one to be valid and it included a clause stating she must be buried “…in my lace nightgown … and in my Ferrari with the seat slanted comfortably.”  Accordingly, after a two month delay caused by her brother contesting the “burial clause”, Mrs West’s appropriately attired body was prepared while the Ferrari was sent (under armed guard) by train to Texas where the two were united for their final journey.  Car and owner were then encased in a sturdy timber box measuring 3 metres (10 feet) x 2.7 m (9 feet) x 5.8 m (19 feet) which was transported by truck to San Antonio for the ceremony, conducted on 4 May 1977 in the Alamo Masonic Cemetery (chartered in 1848, the Ancient Free and Accepted Masons in 1854 purchased this property because of the need for a burial ground for Freemasons).  It was an unusual ceremony in that a crane was used carefully to lower the crate into an obviously large grave while to deter “body snatchers” (who would be interested in exhuming car rather than corpse), a Redi-mix truck was on-hand to entomb the box in a thick layer of concrete.  In a nice touch, her grave lies alongside that of her husband and has been on the itinerary of more than one tourist operator running sightseeing tours.  Mrs West owned three Ferraris and it’s not clear in which her body was laid; while most reports claim it was her blue, 1964 330 America (s/n 5055), some mention it as a 250 GTE but 330 America #5055 has not since re-appeared (pre-modern Ferraris carefully are tracked) so that is plausible and reputedly it was “her favourite”.  Inevitably (perhaps sniffing the whiff of a Masonic plot), conspiracy theorists have long pointed out the only documentary evidence is of “a large crate” being lowered into the grave with no proof of what was at the time within.  However, given burial clause was ordered enforceable by a court, it should be assumed that under the remarkably plain gravestone which gives no indication of the unusual event, rests a Ferrari of some tipo.

Vexillology

Vexillology (pronounced vek-suh-lol-uh-jee)

The study of and the collection of information about flags.

1957 (and in print since 1959): The construct was vexill(um) + -ology.  Vexillum (the plural vexilla) was from the Latin vēxillum (flag, banner), from the Proto-Italic wekslolom (and synchronically a diminutive form of vēlum), from the Proto-Italic wekslom, from the primitive Indo-European wegslom, from weg- (to weave, bind) and cognate with the English wick.  The Latin vexillum translated literally as “flag; banner” but in English was used to mean (1) a flag, banner, or standard, (2) in military use a formation company of troops serving under one standard, (3) the sign of the cross, (4) in botany, the upper petal of a papilionaceous flower and (5) in ornithology, the rhachis and web of a feather taken together.  The suffix -ology was formed from -o- (as an interconsonantal vowel) +‎ -logy.  The origin in English of the -logy suffix lies with loanwords from the Ancient Greek, usually via Latin and French, where the suffix (-λογία) is an integral part of the word loaned (eg astrology from astrologia) since the sixteenth century.  French picked up -logie from the Latin -logia, from the Ancient Greek -λογία (-logía).  Within Greek, the suffix is an -ία (-ía) abstract from λόγος (lógos) (account, explanation, narrative), and that a verbal noun from λέγω (légō) (I say, speak, converse, tell a story).  In English the suffix became extraordinarily productive, used notably to form names of sciences or disciplines of study, analogous to the names traditionally borrowed from the Latin (eg astrology from astrologia; geology from geologia) and by the late eighteenth century, the practice (despite the disapproval of the pedants) extended to terms with no connection to Greek or Latin such as those building on French or German bases (eg insectology (1766) after the French insectologie; terminology (1801) after the German Terminologie).  Within a few decades of the intrusion of modern languages, combinations emerged using English terms (eg undergroundology (1820); hatology (1837)).  In this evolution, the development may be though similar to the latter-day proliferation of “-isms” (fascism; feminism etc).  Vexillology, vexillologist vexillographer, vexillophilia, vexillophile & vexillolatry are nouns, vexillological & vexillologic are adjectives; the most common noun plural is vexillologists.

A vexillographer is one who designs flags, standards & banners, a vexillophile is (1) someone who collects and displays flags and (2) one who studies flags, their history and meaning.  Although there are vexillophiles, there is in medicine no recognized condition known as vexillophilia (which would be a paraphilia describing the sexualized objectification of flags (ie flag) although following the convention established in recent revisions to the American Psychiatric Association's (APA) Diagnostic and Statistical Manual of Mental Disorders (DSM) (DSM-5 (2013) & DSM-5-TR (2022)), the correct clinical description would now be "flag partialism"; vexillophiles anyway prefer to describe themselves as "flag nerds".  Nor is there any record of there being instances of vexillophobia (a morbid fear of flags); there are those opposed to what flags represent  but that's not the same as being a vexillophobe which would be something specific about this type of bunting in general.  In political science, there is the word flagophobe (also as flagphobe), a derogatory term used usually by those on the right (and other nationalists) as a slur suggesting a want of patriotism in an opponent they’ve usually already labelled as “liberal”.  It's based on a metaphorical connection between a national flag and pride in one's country and is thus not a reference to a fear of flags in general.  To vexillize (or vexillate) can mean (1) to gather or to lead an army under a flag, (2) to organize or to lead people under a common cause or goal, (3) to make a flag (sewing, printing, digitally distributing etc), (4) to design a flag or (5) to introduce a specific depiction on a flag.

Wrapped: Vexillologist Lindsay Lohan and the stars & stripes.  The phrase “wrapping themselves self in the flag” is used of politicians who attempt to disguise their self-serving motives by presenting something as being in the national interest or being done for patriotic reasons.  The companion term is “patriotism is the last refuge of the scoundrel”, a observation made in 1775 by Samuel Johnson (1709-1784) of the hypocrisy of William Pitt (1708-1778 (Pitt the Elder); First Earl of Chatham & UK prime-minister 1766-1768).

Quite when the first flag was flown is not known but so simple is the concept and so minimal the technology required for fabrication that as forms of identification or communication they may have been among the earliest examples of symbolic representation.  Although the nation-state as its now understood is a relatively new creation (barely a thousand years old), prior to that there had for millennia been organized settlements with distinct identities and there is evidence from surviving works of art and drawings that something like a flag existed in the Mediterranean region as long ago as the fourth century BC and it’s possible such things were in use in China even earlier.  The familiar concept of the national flag evolved as the modern nation state emerged in Europe in the late Middle Ages and early modern period and traditionally, Denmark's Dannebrog is cited as the oldest national flag extant, having being in continuous use (though not always as the symbol of state) since the thirteenth century.

An array of Denmark's Dannebrog (usually translated as "the cloth of the Danes") on flagpoles.

The legend is that during a battle on 15 June 1219 in what is modern-day Estonia, the Danish army was on the defensive and defeat seemed imminent when suddenly, a red banner with a white cross fell from the sky.  As a result, the fortunes of war shifted, the Danish army won the battle and Denmark gained a flag.  The implication was of course the symbol was a "sign from God" and countless armies have rallied from difficult positions if soldiers can be persuaded victory can be won "with God on our side". 

Inherently, a small piece of colored glass three metres in the air can have no effect on a passing car yet the use of red, amber & green traffic lights is what makes modern road systems function as efficiently as they do.  They work because people (usually) respond as they should through the lens of semiotics, the signifier being the color of the light, the signified the instructions conveyed (green=”go”; amber=”prepare to stop or proceed with caution” & red=”stop”) and the referent the physical need to go, proceed only with caution or stop.  The power of the glass lies wholly in its symbolism and the implied consequences of ignoring its message.  Flags, mere pieces of fabric, have no inherent political or military force yet have for millennia been among the most valued and contested of symbols; men have died defending pieces of bunting which could have been replaced with a tick of a supply sergeant’s pen, simply because of the symbolism.  Because so much of the structure was fake, symbolism was integral to the appeal of Nazism (and fascism in general) and by the early summer of 1942, on a map, the military position of Nazi Germany looked impressive, its forces still maintaining a presence in North Africa, control extending to the Arctic Circle, most of Western Europe occupied from Norway to the south of France and the territorial gains from Operation Barbarossa (1941) reaching well into the Soviet Union.  However, the map substantially reflected the gains which had been made in 1941 and by mid-1942 it was clear to the German military they had under-estimated the ability of the Soviet armies to absorb losses and recover.  It was clear Germany no longer had the strength successfully to advance along the massive front created by Barbarossa and even Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) realized that, at least temporarily, more modest strategic aims would have to be pursued.

What Hitler set in train was a multi-pronged operation which would have been strategically sound had (1) the resources been available to sustain it and (2) there had not been such a gross under-estimation of the available Soviet military capacity.  Originally, the plan had been to advance on the Caucasus after the encirclement and destruction of the defending forces in the Stalingrad region and the occupation of the city itself.  This was changed, splitting the attacking force to allow the city and the Caucasus simultaneously to be conquered and the area envisaged was vast, including the eastern coast of the Black Sea, the forbidding Caucasian mountain passes and the oil fields of Grozny & Baku, far to the south.  The German generals didn’t need much more than the back of an envelope to work out it simply couldn’t be done and that rather than undertaking sound planning based on reliable intelligence, the Führer was indulging in little more than wishing & guessing.  “Wishing & guessing” was General George Marshall’s (1880–1959; US Army chief of staff 1939-1945) critique of Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) dabblings in military matters and the comment wasn’t unjustified but the difference was that while the Allied high command was able to restrain (and if need be, veto) the prime-minister’s romantic (essentially Napoleonic) adventurism, the Wehrmacht’s generals and admirals had by 1942 long been dominated by Hitler.  The German army was however generally the most effective ground force of the war and remarkably, achieved some early tactical gains but such were the distances involved and the disparity of forces available that the offensive was not only doomed but culminated in the loss of some 230,000 troops at Stalingrad, a calamity from which the army never quite recovered and among the German people damaged the prestige of the regime to an extent no previous setback had done.

Third Reich War Flag, Mount Elbrus, August 1942.

Hitler, at least in 1942, wasn’t delusional and understood he was running a risk but his gambler’s instincts had for twenty years served him well and he still clung to the belief a strength of will could overcome many disadvantages, even on the battlefield.  Early in the war, that had worked when he was facing divided, unimaginative or weak opponents but those days were over and he was well-aware (regardless of what he told the generals) he was playing for high stakes from with a bad hand.  That he was under great pressure and wracked by uncertainty (whatever might have been his outward displays of confidence) was probably the cause of a celebrated over-reaction to what was one of the war’s more trivial incidents: the planting of the Nazi war flag on the peak of Mount Elbrus, at 5,642 m (18,510 feet) the highest point in Europe.  Hitler thought pursuits like mountain climbing and skiing absurd but, like any practical politician, he liked a good photo-opportunity and had in peacetime been pleased to be photographed with those who had raised the swastika on some mountain or other (something which dedicated Nazis had been doing since the 1920s, long before the party in 1933 plotted and swindled their way into office).  On 21 August 1942, the Third’s Reich’s war flag, along with the divisional flags of the 1st and 4th Divisions fluttered in the wind on the roof of Europe and news of the triumph was transmitted to FHQ (Führer Headquarters).

In the throes of the offensive driving towards Stalingrad and the Caucases, the alpine troops who climbed the peak to plant the flag doubtless though they were “working towards the Führer” and providing him a priceless propaganda piece.  They probably expected medals or at least thanks but Hitler was focused on his military objectives and knew he needed every available man to be devoted to his job and upon hearing two-dozen soldiers had decided to ignore their orders and instead climb a hill of no strategic value, just to climb down again, his reaction was visceral, recalled in his memoirs by Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), then at FHQ:

“I often saw Hitler furious but seldom did his anger erupt from him as it did when this report came in. For hours he raged as if his entire plan of the campaign had been ruined by this bit of sport. Days later he went on railing to all and sundry about “those crazy mountain climbers” who “belong before a court-martial.” They were pursuing their idiotic hobbies in the midst of a war, he exclaimed indignantly, occupying an idiotic peak even though he had commanded that all efforts must be concentrated upon Sukhumi.”

The famous (and subtlety edited) photograph of the Soviet flag being raised over the Reichstag on 30 April 1945 during the Battle of Berlin (actually a staged-shot  taken on 2 May).

The Germans never made it to Sukhumi and the high-altitude sideshow by a handful of troops of course in no way affected the campaign but the reaction at FHQ was an indication of the pressure felt by Hitler.  The planting of a symbolic flag was also though symptomatic of the arrogance which had permeated the German military under the Nazis and it anyway proved a pyrrhic act of conquest, the standard torn down and replaced by the Soviet flag within six months; that the Russian army took the trouble to do that amid the clatter of war illustrates potency of national flags as propaganda devices.  One of the most famous photographs of the conflict was that of the Soviet flag in May 1945 being placed over the Reichstag in Berlin, a symbol of defeat of Nazism.  Interestingly, so important to the Kremlin was the image that the act was actually re-staged the next day, this time with a photographer in place to shoot a roll of film so the perfect shot could be selected and the Russians are not the only ones to have re-staged famous flag raisings.

A banner used in Croatia between 925-1102 (left), the current Croatian flag adopted after independence in 1990 (centre) and the Croatian naval ensign (1990).

One of the most ancient symbols to endure in modern nation flags is the red & white checkered pattern used to this day on the flag of Croatia.  The oldest known example dates from 925 and the pattern was used (with the odd interruption) for centuries, even when the country was a non-sovereign component of supranational states such as the Habsburg Empire.  A red star was used instead when Croatia was a part of comrade Marshall Tito’s (1892-1980) Jugoslavija (Yugoslavia) between 1945-1990 but the red & white checks were restored when independence was regained in 1990.

Applied vexillologist Ivana Knoll at the FIFA World Cup in Qatar.

Noted Instagram influencer Ivana Knoll (b 1992) was a finalist in the Miss Croatia beauty contest in 2016 and for her appearances at the 2022 FIFA World Cup in Qatar, chose a number of outfits using the national symbol of the red and white checkerboard (matching the home strip worn by the team), taken from the Croatian national flag.  By the standards of Instagram, the design of the hoodie she donned for Croatia's game against Morocco at the Al-Bayat stadium wasn't particularly revealing but it certainly caught the eye.  As if Gianni Infantino (b 1970; president of FIFA (Fédération Internationale de Football Association (International Federation of Association Football) since 2016) doesn't have enough to ponder, the former Miss Croatia finalist tagged FIFA in her posts, fearing perhaps the president may not be among her 600,000 Instagram followers and her strategy seems to have had the desired effect although whether the design which, does cover her hair, shoulders and legs really was sufficiently demur to satisfy the local rules may have been contested by some imams.  The guidance provided by FIFA indicated non-Qatari women don’t need to wear the abaya (the long, black robe), tops must cover their midriff and shoulders, and skirts, dresses or trousers must cover the knees and clothing should not be tight or reveal any cleavage.  In accordance with the rules or not, Ms Knoll proved a popular accessory for Qatari men seeking selfies.

Four Citroën GS “Drapeaux” on the 400 metre athletics track at the Olympic Stadium, Munich, FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) for the 1971 “The Car Without Borders” press event.

National flags sometimes appear on cars and while that’s done usually with badges, the bunting represented either in the singular (including the Triumph TR6 (1968-1976)) or in multiples for that “international flavour” (such as Cutlass Ciera emblem used by Oldsmobile between the mid-1970s and mid-1990s), in 1971 Citroën used the whole car as a harlequinesque canvas.  Based on mechanically standard GS hatchback and station wagon (Break) models, the flags which adorned the bodywork were those of the twelve nations which participated in voting for the 1971 (ECotY) European Car of the Year, won by the GS.  As well as the four created for the event in Munich, a number of replica GS Drapeaux were built (it’s not clear how many but it may have been as many as 24) for a continent-wide promotional tour, co-ordinated with Citroën dealers.  The voting for the 1971 ECotY was undertaken by a jury of 44 journalists and while not exactly a kind of “automotive Eurovision”, when the numbers were tallied the GS had received a majority in Czechoslovakia, Denmark, the FRG, the Netherlands and the UK, enough to take the title.  The French drapeaux was the plural of drapeau (flag), from the Old French drapel.  In the French dialectical form spoken in Louisiana, a drapeau was a diaper (nappy).

1971 Citroën GS 1220 Club Break in “Drapeaux” trim.

That the ECotY’s jury is made up of specialist automotive journalists has always tended to slant things towards the technically interesting which accounts for winners or place-getters including the NSU Ro80 (1967-1977 and the Wankel-engined winner in 1968 which effectively bankrupted its maker), the Jensen FF (1966-1974 and the first production road car with ABS & AWD (all-wheel-drive and then still called 4WD (four-wheel-drive)) and third in 1967) and the Oldsmobile Toronado (1965-1978 in its original configuration and third in (1966 despite using a 425 cubic inch (7.0 litre) V8 with FWD! (front-wheel-drive) and being as unsuited to the European market as just about anything ever made)).  The ECotY award winners haven’t always been a success in the market but did reflect the sort of machines which appealed to the particular profile of automotive journalists, a breed quite different from those who actually buy new cars.  Nor were the winners necessarily the “best” (admittedly a difficult quality to define), illustrated by the 1990 award when the outstanding Mercedes-Benz R129 (1988-2001) was runner up to the dreary Citroën XM (1989-2000).  By historic standards the GS (1970-1986) was a pretty good choice because not was it only an inspired design but also one which proved a success over a long period, unlike the runner up Volkswagen K70 (1970-1974) and third-placed Citroën SM (1970-1975).  The K70 had actually been inherited by VW when the moribund NSU was absorbed but the many troubles of the SM contributed to Citroën’s bankruptcy though probably not to the same extent as the GS Birotor (1973-1975 and known also as the CX) which used a Wankel engine. 

Flag of Mozambique (left) and flag of the Hezbollah (right).

The flag of the Hezbollah (right), the public display of which is banned in some jurisdictions where both the organization's political & military wings are listed as "terrorist organizations" includes a depiction of  Kalashnikov AK-47 assault rifle but that of Mozambique (left) is the only national flag to feature the famous weapon and the Africans fixed a bayonet to the barrel which was a nice touch.  Mozambique gained independence from Portugal in 1975 although the flag wasn’t officially adopted until 1983 as a modified version of what was essentially the battle flag of the Frente de Libertação de Moçambique (FRELIMO, the Mozambique Liberation Front, the Marxist (later styled “democratic socialist”) resistance movement which fought a war of liberation (1964-1974) against the Portuguese colonial forces).  Artistically, just as Marxism (notably often in Stalinist form) had been politically influential in post-colonial Africa, the hammer & sickle exerted an artistic appeal.  The flag of Mozambique has an AK-47 crossed by a hoe sitting atop an open book and is the only national flag upon which appears a modern firearm, the handful of others with guns all using historic relics like muskets or muzzle-loaded cannons.  The Angolan flag has a machete crossing a half gear wheel and both these African examples follow the symbolic model of the hammer and sickle, representing variously the armed struggle against repression, the industrial workers and the peasantry.

Bug

Bug (pronounced buhg)

(1) Any insect of the order Hemiptera, especially any of the suborder Heteroptera (a hemipteran or hemipteron; a hemipterous insect), having piercing and sucking mouthparts specialized as a beak (rostrum) and known loosely as the “true bug”.

(2) Any of various species of marine or freshwater crustaceans.

(3) In casual use, any insect or insect-like invertebrate (ie used often of spiders and such because of their supposed “bug-like” quality).

(4) In casual use, any micro-organism causing disease, applied especially to especially a virus or bacterium.

(5) An instance of a disease caused by such a micro-organism; a class of such conditions.

(6) In casual (and sometimes structured) use, a defect or imperfection, most associated with computers but applied also to many mechanical devices or processes.

(7) A craze or obsession (usually widespread or of long-standing).

(8) In slang, a person who has a great enthusiasm for such a craze or obsession (often as “one bitten by the bug”).

(9) In casual (and sometimes structured) use, a hidden microphone, camera or other electronic eavesdropping device (a clipping of bugging device) and used analogously of the small and effectively invisible (often a single-pixel image) image on a web page, installed usually for the purpose of tracking users.

(10) Any of various small mechanical or electrical gadgets, as one to influence a gambling device, give warning of an intruder, or indicate location.

(11) A mark, as an asterisk, that indicates a particular item, level, etc.

(12) In US horse racing, the five-pound (2¼ kg) weight allowance able to be claimed by an apprentice jockey and by extension (1) the asterisk used to denote an apprentice jockey's weight allowance & (2) in slang, US, a young apprentice jockey (sometimes as “bug boy” (apparently used thus also of young female jockeys, “bug girl” seemingly beyond the pale.)).

(13) A telegraph key that automatically transmits a series of dots when moved to one side and one dash when moved to the other.

(14) In the slang of poker, a joker which may be used only as an ace or as a wild card to fill a straight or a flush.

(15) In commercial printing, as “union bug”, a small label printed on certain matter to indicate it was produced by a unionized shop.

(16) In fishing, a any of various plugs resembling an insect.

(17) In slang, a clipping of bedbug (mostly UK).

(18) A bogy; hobgoblin (extinct).

(19) In slang, as “bug-eyed”, protruding eyes (the medical condition exophthalmos).

(20) A slang term for the Volkswagen Beetle (Type 1; 1938-2003 & the two retro takes; 1997-2019).

(21) In broadcasting, a small (often transparent or translucent) image placed in a corner of a television program identifying the broadcasting network or channel.

(22) In aviation, a manually positioned marker in flight instruments.

(23) In gay (male) slang in the 1980s & 1990s as “the bug”, HIV/AIDS.

(24) In the slang of paleontology, a trilobite.

(25) In gambling slang, a small piece of metal used in a slot machine to block certain winning combinations.

(26) In gambling slang, a metal clip attached to the underside of a table, etc and used to hold hidden cards (a type of cheating).

(27) As the Bug (or Western Bug), a river in Eastern Europe flows through Belarus, Poland, and Ukraine with a total length of 481 miles (774 km).  The Southern Bug (530 miles (850 km)) in south west Ukraine flows into the Dnieper estuary and is some 530 miles (850 km) long.

(28) A past tense and past participle of big (obsolete).

(29) As ISO (international standard) 639-2 & ISO 639-3, the language codes for Buginese.

(30) To install a secret listening device in a room, building etc or on a telephone or other communications device.

(31) To badger, harass, bother, annoy or pester someone.

1615–1625: The original use was to describe insects, apparently as a variant of the earlier bugge (beetle), thought to be an alteration of the Middle English budde, from the Old English -budda (beetle) but etymologists are divided on whether the phrase “bug off” (please leave) is related to the undesired presence of insects or was of a distinct origin.  Bug, bugging & debug are nouns & verbs, bugged is a verb & adjective and buggy is a noun & adjective; the noun plural is bugs.  Although “unbug” makes structural sense (ie remove a bug, as opposed to the sense of “debug”), it doesn’t exist whereas forms such as the adjectives unbugged (not bugged) and unbuggable (not able to be bugged) are regarded as standard.

Nerd humor.

The array of compound forms meaning “someone obsessed with an idea, hobby etc) produced things like “shutterbug” (amateur photographer) & firebug (arsonist) seems first to have emerged in the mid nineteenth century.  The development of this into “a craze or obsession” is thought rapidly to have accelerated in the years just before World War I (1914-1918), again based on the notion of “bitten by the bug” or “caught the bug”, thus the idea of being infected with an unusual enthusiasm for something.  The use to mean a demon, evil spirit, spectre or hobgoblin was first recorded in the mid-fourteenth century and was a clipping of the Middle English bugge (scarecrow, demon, hobgoblin) or uncertain origin although it may have come from the Middle Welsh bwg (ghost; goblin (and linked to the Welsh bwgwl (threat (and earlier “fear”) and the Middle Irish bocanách (supernatural being).  There’s also speculation it may have come from the scary tales told to children which included the idea of a bugge (beetle) at a gigantic scale.  That would have been a fearsome sight and the idea remains fruitful to this day for artists and film-makers needing something frightening in the horror or SF (science fiction) genre.  The use in this sense is long obsolete although the related forms bugbear and bugaboo survive.  Dating from the 1570s, a bugbear was in folklore a kind of “large goblin”, used to inspire fear in children (both as a literary device & for purposes of parental control) and for adults it soon came to mean “a source of dread, resentment or irritation; in modern use it's an “ongoing problem”, a recurring obstacle or adversity or one’s pet peeve.  The obsolete form bugg dates from circa 1620s and was a reference to the troublesome bedbug, the construct a conflation of the middle English bugge (scarecrow, hobgoblin) and the Middle English budde (beetle).  The colloquial sense of “a microbe or germ” dates from 1919, the emergence linked to the misleadingly-named “Spanish flu” pandemic.

Bugs: A ground beetle (left), a first generation der Käfer (the Volkswagen Beetle, 1938-2003) (centre) and an "New Beetle" (1997-2011).  Despite the appearance, the "New Beetle" was of front engine & front-wheel-drive configuration, essentially a re-bodied Volkswagen Golf.  The new car was sold purely as a retro, the price paid for the style, certain packaging inefficiencies.  Few have ever questioned why the original VW Beetle picked up the nickname “bug”.

Like the rest of us, even scientists, entomologists and zoologists generally probably say “bug” in general conversation, whether about the insects or the viruses and such which cause disease but in writing academic papers they’ll take care to be more precise.  Because to most of us “bugs” can be any of the small, creepy pests which intrude on our lives (some of which are actually helpful in that quietly and unobtrusively they dispose of the really annoying bugs which bite us), the word is casually and interchangeably applied to bees, ants, bees, millipedes, beetles, spiders and anything else resembling an insect.  That use may be reinforced by the idea of the thing “bugging” us by their very presence.  To the professionals however, insects are those organisms in the classification Insecta, a very large class of animals, the members of which have a three-part body, six legs and (usually) two pairs of wings whereas a bug is a member of the order Hemiptera (which in the taxonomic system is within the Insecta class) and includes cicadas, aphids and stink bugs; to emphasize the point, scientists often speak of those in the order Hemiptera as “true bugs”.  The true bugs are those insects with mouthparts adapted for piercing and sucking, contained usually in a beak-shaped structure, a vision agonizingly familiar to anyone who has suffered the company of bedbugs.  That’s why lice are bugs and cockroaches are not but the latter will continue to be called bugs, often with some preceding expletive.

9 September 1947: The engineer's note (with physical evidence) of electronic computing's "first bug".

In computing, where the term “bug” came to be used to describe “glitches, crashes” and such, it has evolved to apply almost exclusively to software issues and even if events are caused by hardware flaws, unless it’s something obvious (small explosions, flame & smoke etc) most users probably assume a fault in some software layer.  The very first documented bug however was an interaction recorded on 9 September 1947 between the natural world and hardware, an engineer’s examination of an early (large) computer revealing an insect had sacrificially landed on one of the circuits, shorting it out and shutting-down the machine.  As proof, the unfortunate moth was taped to the report.  On a larger scale (zoologically rather than the hardware), the problem of small rodents such as mice entering the internals of printers, there to die from various causes (impact injuries, starvation, heat etc) remains not uncommon, resulting sometimes in mechanical damage, sometimes just the implications of decaying flesh.

Revelle's Bug Bomb, 1970.

The idea of a bug as a “defect, flaw, fault or glitch” in a mechanical or electrical device was first recorded in the late 1800s as engineer’s slang, the assumption being they wished to convey the idea of “a small fault” (and thus easily fixed, as opposed to some fundamental mistake which would necessitate a re-design).  Some sources suggest the origin lies with Thomas Edison (1847-1931) who is reported as describing the consequences of an insect “getting into the works”.  Programmers deploy an array of adjectives to "bug" (major, minor, serious, critical & non-critical etc) although between themselves (and certainly when disparaging of the code of others) the most commonly heard phrase is probably “stupid bug”.  The “debugging” (also as de-bugging) process is something with a wide definition but in general it refers to any action or set of actions taken to remove errors.  The name of the debug.exe (originally debug.com) program included with a number of (almost all 16 & 32-bit) operating systems was a little misleading because in addition to fixing things, it could be used for other purposes and is fondly remembered by those who wrote Q&D (quick & dirty) work-arounds which, written in assembler, ran very fast.  The verb debug was first used in 1945 in the sense of “remove the faults from a machine” and by 1964 it appeared in field service manuals documenting the steps to be taken to “remove a concealed microphone”.  Although the origin of the use of “bug” in computing (probably the now most commonly used context) can be traced to 1947, the term wasn’t widely used beyond universities, industry and government sites before the 1960s when the public first began to interact at scale with the implications (including the bugs) of those institutions using computerized processes.  Software (or any machinery) badly afflicted by bugs can be called “buggy”, a re-purposing of the use of an adjective dating from 1714 meaning “a place infested with bugs”.

Some bugs gained notoriety.  In the late 1990s, it wasn’t uncommon for the press to refer to the potential problems of computer code using a two-numeral syntax for years as the “Y2K bug” which was an indication of how wide was the vista of the common understanding of "bug" and one quite reasonable because that was how the consequences would be understood.  A massive testing & rectification effort was undertaken by the industry (and corporations, induced by legislation and the fear of litigation) and with the coming of 1 January 2000 almost nothing strange happened and that may also have been the case had nothing been done but, on the basis of the precautionary principle, it was the right approach.  Of course switching protocols to use four-numeral years did nothing about the Y10K bug but a (possible) problem 8000 years hence would have been of little interest to politicians or corporate boards.  Actually, Ynnn~K bugs will re-occur (theoretically with decreasing frequency) whenever a digit needs to be added.  The obvious solution is trailing zeros although if one thinks in terms of infinity, it may be that, in the narrow technical sense, such a solution would just create an additional problem although perhaps one of no practical significance.  Because of the way programmers exploit the way computers work, there have since the 1950s been other date (“time” to a computer) related “bugs” and management of these and the minor problems caused has been handled well.  Within the industry the feeling is things like the “Y2038 problem” will, for most of the planet, be similarly uneventful.

The DOSShell, introduced with PC-DOS 4.0; this was as graphical as DOS got.  The text-based DOSShell was bug-free and a reasonable advance over what came before but the power users had already adopted XTree as their preferred file handler.

Bugs can also become quirky industry footnotes.  As late as 1987, IBM had intended to release the update of PC-DOS 3.3 as version 3.4, reflecting the corporation’s roadmap of DOS as something of an evolutionary dead-end, doomed ultimately to end up in washing machine controllers and such while the consumer and corporate market would shift to OS/2, the new operating system which offered pre-emptive multi-tasking and access to bigger storage and memory addressing.  However, at that point, both DOS & OS/2 were being co-developed by IBM & Microsoft and agreement was reached to release a version 4 of DOS.  DOS 4 also included a way of accessing larger storage space (through a work-around with a program called share.exe) and more memory (in a way less elegant than the OS/2 approach but it did work, albeit more slowly), both things of great interest to Microsoft because they would increase the appeal of its upcoming Windows 3.0, a graphical shell which ran on top of DOS; unlike OS/2, Windows was exclusive to Microsoft and so was the revenue stream.  Unfortunately, it transpired the PC-DOS 4.0 memory tricks were “buggy” when used with some non-IBM hardware and the OS gained a bad reputation from which it would never recover.  By the time the code was fixed, Microsoft was ready to release its own version as MS-DOS 4.0 but, noting all the bad publicity, after some cosmetic revisions, the mainstream release was MS-DOS 4.01.  In the code of the earlier, bug-afflicted bits, there seems no substantive difference between MS-DOS 4.01 the few extant copies of MS-DOS 4.0.

Herbie, the love bug

Lindsay Lohan (left) among the bugs (centre) on the red carpet for the Los Angeles premiere of Herbie Fully Loaded (a 2005 remake of The Love Bug (1968)), El Capitan Theater, Hollywood, Los Angeles, 19 June 19, 2005.  The Beetle (right) was one of the many replica “Herbies” in attendance and, on the day, Ms Lohan (using the celebrity-endorsed black Sharpie) autographed the glove-box lid, removed for the purpose. 

In idiomatic and other uses, bug has a long history.  By the early twentieth century “bugs” meant “mad; crazy" and by then “bug juice” had been in use for some thirty years, meaning both “propensity of the use of alcoholic drink to induce bad behaviour” and “bad whiskey” (in the sense of a product being of such dubious quality it was effectively a poison).  A slang dictionary from 1811 listed “bug-hunter” as “an upholsterer”, an allusion to the fondness bugs and other small creatures show for sheltering in the dark, concealed parts of furniture.  As early as the 1560s, a “bug-word” was a word or phrase which “irritated or vexed”.  The idea of “bug-eyed” was in use by the early 1870s and that’s thought either to be a humorous mispronunciation of bulge or (as is thought more likely) an allusion to the prominent, protruding eyes of creatures like frogs, the idea being they sat on the body like “a pair of bugs”.  The look became so common in the movies featuring aliens from space that by the early 1950s the acronym BEM (bug-eyed monster) had become part of industry slang.  The correct term for the medical condition of "bulging eyes" is exophthalmos.

Lindsay Lohan in promotional poster for Herbie: Fully Loaded (2005).

To “bug someone” in the sense of “to annoy or irritate” seems not to have been recorded until 1949 and while some suggest the origin of that was in swing music slang, it remains obscure.  The now rare use of “bug off” to mean “to scram, to skedaddle” is documented since 1956 and is of uncertain origin but may be linked to the Korean War (1950-1953) era US Army slang meaning “stage a precipitous retreat”, first used during a military reversal.  The ultimate source was likely the UK, Australian & New Zealand slang “bugger off” (please leave).  The “doodle-bug” was first described in 1865 and was Southern US dialect for a type of beetle.  In 1944, the popular slang for the German Vergeltungswaffen eins (the V-1 (reprisal weapon 1) which was the first cruise missile) was “flying bomb” or “buzz bomb”) but the Royal Air Force (RAF) pilots preferred “doodle-bug”.

The ultimate door-stop for aircraft hangers: Bond Bug 700.

The popularity of three wheeler cars in the UK during the post-war years was a product of cost breakdown.  They were taxed at a much lower rate than conventional four-wheel vehicles, were small and thus economical and could be operated by anyone with only a motorcycle licence.  Most were genuine (if not generous) four-seaters and thus an attractive alternative for families and, being purely utilitarian, there were few attempts to introduce elements of style.  The Bond Bug (1970-1974) was an exception in that it was designed to appeal to the youth market with a sporty-looking two-seater using the then popular “wedge-styling” and in its most powerful form it could touch 80 mph (130 km/h), faster than any other three wheeler available.  The bug was designed by Vienna-born British designer Tom Karen (1926–2022) who intended it as a “Ferrari for 16-year-olds” which may hint he knew more about cars than young males but in the 1970s such comparisons often were made, a tester in one magazine describing the diminutive Fiat 127 (1971-1983) as “the 0.9 litre Ferrari” which was journalistic licence writ large but people knew what he meant.

An infestation of Bugs.

However, the UK in 1973 introduced VAT (value-added tax, a consumption tax) and this removed many of the financial advantages three-wheelers offered (it also doomed much of the “kit-car” business in which customers could buy the parts and assemble them with their own labor).  In an era of rising prosperity, the appeal of the compromise waned and coupled with some problems in the early productions runs, in 1974, after some 2¼ thousand Bugs had been built, the zany little machine was dropped; not even the oil crisis of the time (which had doomed a good number of bigger, thirstier cars) and the nasty recession which followed could save it.  Even in its best years it was never all that successful, essentially because it was really a novelty and there were “real” cars available for less money.  Still, the survivors have a following in their niche at the lower end of the collector market and it's a machine truly like no other.

The business of spying is said to be the “second oldest profession” and even if not literally true, few doubt the synergistic callings of espionage and war are among man’s earliest and most enduring endeavors.  Although the use of “bug” to mean “equip with a concealed microphone” seems not to have been in use until 1946, bugging devices probably go back thousands of years (in a low-tech sort of way) and those known to have been used in Tudor-era England (1485-1603) are representative of the way available stuff was adapted, the most popular being tubular structures which, if pressed against a thin wall (or preferably a door’s keyhole) enabled one to listen to what was being discussed in a closed room.  Bugging began to assume its modern form when messages began to be transmitted over copper wires which could stretch for thousands of miles and the early term for a “phone bug” was “phone tap”, based upon the idea of “tapping into” the line as one might a water pipe.  Bugs (the name picked-up because many of the early devices were small, black and “bug-like”), whether as concealed microphones or phone taps, swiftly became part of the espionage inventory in diplomacy, commerce and crime and as technology evolved, so did the bugging techniques.

Henry Cabot Lodge Jr (1902–1985), US Ambassador to the UN (United Nations) at a May 1960 session of the Security Council, using the Great Seal bug to illustrate the extent of Soviet bugging.  The context was a tu quoque squabble between the Cold War protagonists, following Soviet revelations about the flight-paths of the American's U2 spy planes.  Lodge would be Richard Nixon’s (1913-1994; US president 1969-1974) running mate in that year's presidential election.     

A classic bug of High Cold War was the Great Seal bug, (known to the security services as the thing), a Soviet designed and built concealed listening device which was so effective because it used passive transmission protocols for its audio signal, thereby rendering it invisible to conventional “bug-detection” techniques.  The bug was concealed inside large, carved wooden rendition of the US Great Seal which, in 1945, the Kremlin presented as a “gift of friendship” to the US Ambassador to the USSR Averell Harriman (1891-1986); in a nice touch, it was a group of Russian school children who handed over the carving.  Sitting in the ambassador’s Moscow office for some seven years, it was a masterpiece of its time because (1) being activated only when exposed to a low-energy radio signal which Soviet spies would transmit from outside, when subjected to a US “bug detection” it would appear to be a piece of wood and (2) as it needed no form of battery or other power supply (and indeed, no maintenance at all), its lifespan was indefinite.  Had it not by chance been discovered by a communications officer at the nearby British embassy who happened to be tuned to the same frequency while the Soviets were sending their signal, it may well have remained in place for decades.  Essentially, the principles of the Great Seal bug were those used in modern radio-frequency identification (RFID) systems.