Panda

Panda (pronounced pan-duh)

(1) A black & white, herbivorous, bearlike mammal (in popular use sometimes as “giant panda”), Ailuropoda melanoleuca (family Procyonidae), now rare with a habitat limited to relatively small forested areas of central China where ample growth exists of the stands of bamboo that constitutes the bulk of the creature’s diet.

(2) A reddish-brown (with ringed-tail), raccoon-like mammal (in the literature often referred to as the “lesser panda”), Ailurus fulgens (that inhabits mountain forests in the Himalayas and adjacent eastern Asia, subsisting mainly on bamboo & other vegetation, fruits, and insects).

(3) In Hinduism, a brahmin (a member of the highest (priestly) caste) who acts as the hereditary superintendent of a particular ghat (temple) and regarded as authoritative in matters of genealogy and ritual.

(4) In colloquial use (picked up as UK police slang) as “panda car” (often clipped to “panda”), a UK police vehicle painted in a two-tone color scheme (originally black & white but later more typically powder-blue & white) (historic use only).

(5) Used attributively, something (or someone) with all (or some combination of) the elements (1) black & white coloration, (2) perceptions of “cuteness” and (3) the perceived quality of being “soft & cuddly”.

1835: From the French (Cuvier), a name for the lesser panda, assumed to be from a Tibeto-Burman language or some other native Nepalese word.  Cuvier is a trans-lingual term which references the French naturalist and zoologist Georges Cuvier (1769–1832) and his younger brother the zoologist and paleontologist Frédéric Cuvier (1773–1838).  The term was use of any of the Latinesque or pseudo-Latin formations created as taxonomic names for organisms following the style & conventions used by the brothers.  Most etymologists suggest the most likely source was the second element of nigálya-pónya (a local name for the red panda recorded in Nepal and Sikkim), which was perhaps from the Nepali निँगाले (nĩgāle) (relating to a certain species of bamboo), the adjectival form of निँगालो (nĩgālo), a variant of निङालो (niṅālo) (Drepanostachyum intermedium (a species of bamboo)).  The second element was a regional Tibetan name for the animal, related in some way to ཕོ་ཉ (pho nya) (messenger).  The use in Hinduism describing “a learned, wise; learned man, pundit, scholar, teacher (and specifically of the Brahmin (a member of the highest (priestly) caste) who was the hereditary superintendent of a particular ghat (temple) and regarded as authoritative in matters of genealogy and ritual, especially one who had memorized a substantial proportion of the Vedas)” was from the Hindi पंडा (paṇḍā) and the Punjabi ਪਾਂਡਾ (pāṇḍā), both from the Sanskrit पण्डित (paṇḍita) (learned, wise; learned man, pundit, scholar, teacher).  The English word pundit (expert in a particular field, especially as called upon to provide comment or opinion in the media; a commentator or critic) entered the language during the British Raj in India, the use originally to describe native surveyor, trained to carry out clandestine surveillance the colonial borders.  The English form is now commonly used in many languages but the descendants included the Japanese パンダ (panda), the Korean 판다 (panda) and the Thai: แพนด้า.  Panda is a noun and pandalike (also as panda-like) is an adjective (pandaesque & panderish still listed as non-standard; the noun plural is pandas.

Charismatic creature: Panda with cub; like the dolphin with its permanent "happy smile", pandas gained much of their popularity from the genetic accident of their appearance, making them ideal as a model for plushies (stuffed toys).

Illustrative examples of PANDA as an acronym include (1) antiProton ANnihilation at Darmstadt (a particle physics experiment at GSI Darmstadt, Germany), (2) Professional Adult Nightclub DJ (Disc Jockey) Association, (3) Protocol for the Assessment of Non-Violent Direct Action and (4) Programa Nacional Contra el Desarrollo de Pandillas (Spanish: National Development Program against Gangs) while, uniquely, PANDAS stands for Pediatric Autoimmune Neuropsychiatric Disorder Associated with Streptococcal Infection.  As a word, panda has been productive.  The portmanteau noun pandemonium (the blend being panda +‎ (pande)monium was a humorous construct describing the reaction often seen in zoos when pandas appear and was on the model of fandemonium (the reaction of groupies and other fans to the presence of their idol).  The "trash panda" (also as "dumpster panda" or "garbage panda") was of US & Canadian origin and was an alternative to "dumpster bandit", "garbage bandit" or "trash bandit", describing the habit of raccoons foraging for food in trash receptacles.  The use was adopted because the black patches around the creature's eyes are similar to the markings of the giant panda.  The Australian equivalent is the "bin chicken", an allusion to the way the elegant ibis has adapted to habitat loss by entering the urban environment, living (very well) on food scraps discarded in rubbish bins.

Lindsay Lohan with “panda” eye makeup (left) and a cat managing the look, "makeup free" (right).  The companion term is "reverse panda", a usually unintended effect caused by light makeup around the eyes appearing as white circles or patches.  The look sometimes is exaggerated in photographs because of the use of studio lighting or a camera's flash.

The “panda crossing” was a pedestrian safety measure, an elaborate form of the “zebra crossing”.  It was introduced in the UK in 1962, the name derived from the two-tone color scheme used for the road marking and the warning beacons on either side of the road.  The design worked well in theory but not in practice and all sites had been decommissioned by late 1967 (although in New Zealand some were still in use in the 1990s).  The panda’s twotonalism led to the adoption of “panda dolphin” as one of the casual tags (the others being "jacobita", "skunk dolphin", "piebald dolphin" & "tonina overa" (the latter for the black & white Commerson's dolphin (Cephalorhynchus commersonii)).  In English, the first known reference to the panda was as a “carnivorous raccoon-like mammal (the lesser panda) of the Himalayas” while the giant panda was first described in 1901 although it had been “discovered” in 1869 by French missionary priest and zoologist Armand David (1826-1900); it was known as parti-colored until the name was changed after evidence of the zoological relationship to the red panda was accepted.  The giant panda was thus once included as part of the raccoon family but is now classified as a bear subfamily (Ailuropodinae), or as the sole member of a separate family (Ailuropodidae (which diverged from an ancestral bear lineage)).  The lesser panda (the population of which has greatly been reduced by collectors & hunters) is now regarded as unrelated to the giant panda and usually classified as the sole member of an Old World raccoon subfamily, Ailurinae, which diverged from an ancestral lineage that also gave rise to the New World raccoons, most familiar in North America.  As late as the early twentieth century, the synonyms for the lesser panda included "bear cat", "cat bear" & "wah", all long obsolete.

Panda diplomacy

Lindsay Lohan collecting Chinese takeaway from a Panda Express outlet, New York City, November 2008.

Although the first pandas were gifted by Generalissimo Chiang Kai-shek’s (1887-1975; leader of the Republic of China (mainland) 1928-1949 & the renegade province of Taiwan 1949-1975) Chinese government in 1941, “panda diplomacy” began as a Cold War term, the practice of sending pandas to overseas zoos becoming a tool increasingly used by Peking (Beijing after 1979) following the Sino-Soviet split in 1957.  Quite when the phrase was first used isn’t certain but it was certainly heard in government and academic circles during the 1960s although it didn’t enter popular use until 1972, when a pair of giant pandas (Ling-Ling and Hsing-Hsing) were sent to the US after Richard Nixon’s (1913-1994; VPOTUS 1953-1961 and POTUS 1969-1974) historic visit to China, an event motivated by Washington’s (1) interest in seeking Peking’s assistance in handling certain aspects of the conflict in Indochina and (2) desire to “move Moscow into check on the diplomatic chessboard”.  Ever since, pandas have been a unique part of the ruling CCP's (Communist Party of China) diplomatic toolbox although since 1984 they’ve been almost always leased rather than gifted, the annual fee usually over US$1 million per beast, the revenue generated said to be devoted to conservation of habitat and a selective breeding program designed to improve the line’s genetic diversity.  Hong Kong in 2007 was gifted a pair but that’s obviously a special case ("one country, two pandas") and while an expression of diplomatic favour, they can be also an indication of disapprobation, those housed in the UK in 2023 returned home at the end of the lease and not replaced.  In the CCP's world view, there are countries in "the panda house" and those in "the doghouse".

It’s one of a set of such terms in geopolitics including  “shuttle diplomacy” (the notion of a negotiator taking repeated "shuttle flights" between countries involved in conflict in an attempt to manage or resolve things (something with a long history but gaining the name from the travels here & there of Dr Henry Kissinger (1923-2023; US national security advisor 1969-1975 & secretary of state 1973-1977) in the 1960s & 1970s)), “ping-pong diplomacy” (the use of visiting table-tennis teams in the 1960s & 1970s as a means of reducing Sino-US tensions and maintaining low-level cultural contacts as a prelude to political & economic engagement), “commodity diplomacy” (the use of tariffs, quotas and other trade barriers as “bargaining chips” in political negotiations), “gunboat diplomacy” (the threat (real or implied) of the use of military force as means of coercion), “hostage diplomacy” (holding the nationals of a country in prison or on (sometimes spurious) charges with a view to exchanging them for someone or something) and “megaphone diplomacy” (an official or organ of government discussing in public what is usually handled through “usual diplomatic channels”; the antonym is “quiet diplomacy”).

Panda diplomacy in action.  Panda up tree can be dubbed "Beijing" and one attempting climb, "Renegade".

A case study in the mechanics of panda diplomacy was provided by PRC (People’s Republic of China) Premier Li Qiang (b 1959; premier of the PRC since 2023) during his official visit to Australia in June 2024.  Mr Li’s presence was an indication the previous state of “diplomatic deep freeze” between Beijing and Canberra had been warmed to something around “correct but cool”, the earlier state of unarmed conflict having been entered when the CCP didn't react well to public demands (delivered via “megaphone diplomacy”) by previous Australian prime minister Scott Morrison (b 1968; Australian prime-minister 2018-2022) for an international enquiry into the origin of the SARS-Covid-2 virus which triggered the COVID-19 pandemic.  Such a thing might have been a good idea but underlying Mr Morrison’s strident call was that he was (1) blaming the PRC and (2) accusing the CCP of a cover-up.  Mr Morrison is an evangelical Christian and doubtlessly it was satisfying for him to attend his church (one of those where there’s much singing, clapping, praising the Lord and discussing the real-estate market) to tell his fellow congregants how he’d stood up to the un-Christian, Godless communists but as a contribution to international relations (IR), it wasn’t a great deal of help.  His background was in advertising and coining slogans (he so excelled at both so clearly it was his calling) but he lacked the background successfully to handle the demands of IR (international relations).  The CCP’s retributions (trade sanctions and declining to take Canberra's phone calls) might have been an over-reaction but to a more sophisticated (if less godly) prime minister they would have been reasonably foreseeable.

Two years on from Mr Morrison's self-inflicted diplomatic injury and with Australia now under new management, Mr Li arrived at Adelaide Zoo for a photo-opportunity to announce the impending arrival of two new giant pandas, the incumbent pair, Wang Wang and Fu Ni, soon to return to China after their 15 year stint.  Wang Wang and Fu Ni, despite over those years having been provided “every encouragement” (including both natural mating and artificial insemination) to procreate, proved either unable or unwilling so, after thanking the zoo’s staff for looking after them so well, the premier announced: “We will provide a new pair of equally beautiful, lovely and adorable pandas to the Adelaide Zoo.”, he said through an interpreter, adding: “I'm sure they will be loved and taken good care of by the people of Adelaide, South Australia, and Australia.”  The duo, the only giant pandas in the southern hemisphere, had been scheduled to return in 2019 at the conclusion of the original ten year lease but sometime before the first news of COVID-19, this was extended to 2024.  Although their lack of fecundity was disappointing, there’s nothing to suggest the CCP regard this as a loss of face (for them or the apparently unromantic couple), Wang Wang & Fu Ni able to enjoy a comfortable retirement, munching on abundant supplies of bamboo.  Unlike some who have proved a “disappointment” to the CCP, they’ll be spared time in a “re-education centre”.

Despite tensions between Beijing and Washington, panda diplomacy remains a “headline element” in foreign policy.  During a recent visit to the US, Xi Jinping (b 1953; General Secretary of the CCP and paramount leader of the PRC since 2012) announced a breeding pair of giant pandas would be sent to Zoo Atlanta in Georgia, the “envoys of friendship” (Ping Ping & Fu Shuang) arriving within days.  Whether the alleged “subliminal messaging” (China not as a threatening predator but rather cuddly companion) still works (or ever did) isn’t clear but they’re certainly a popular attraction with crowds at zoos, making the annual lease-fee (up to US$1.2 million per panda with an additional US$600,000 payable for each cub born) sound value.  It’s also a good case study for those writing contracts, China retaining ownership of not only the leased adults but also any offspring and additionally, facilities often pay up to US$2 million for “sponsorship” and “research” funding.  While hard to be definitive, the “panda-rental” programme may be self-funding, one US think tank estimating gross-income between 1994 and 2023 of some US$300 million from its panda-rental program.  Given that, Guinness World Records listing the giant panda as the “most expensive species in captivity” (costing more even than Taylor Swift’s (b 1989) cats) is understandable.

Panda diplomacy in action.

As an example of the craft of legal drafting, the contracts are about as one-sided as it possible to achieve, the lessor able unilaterally to terminate (without notice or compensation) any agreement, effectively without having to cite any reason for the premature recall.  Although a number of potential grounds are mentioned (including “unauthorized release of relevant information”), the vista is so wide they can mean whatever the CCP on the day decides they mean and although some of proscribed words seem innocuous (“lease”; “rental”; “loan”; “contract”), clearly they are thought “sensitive” in Beijing.  That does seem strange given the essentially “transactional” nature of panda diplomacy is hardly a secret and were there any doubts, recalling two US-born panda cubs after the White House announced Barack Obama (b 1961; POTUS 2009-2017) would not cancel his meeting with the 14^th Dalai Lama (Tenzin Gyatso, b 1935) illustrated how these things work.  From the point of view of assisting in the conservation of a vulnerable species, panda diplomacy does seem to be a positive force, arguments the bears are being “exploited for commercial and diplomatic purposes” a little abstract given their apparent contentment during the “overseas holidays”.  However, whether their presence in zoos here and there is a meaningful measure of bilateral relations is now questionable but what might be indicative of something is that the number of countries with leased pandas has dropped from (a pre-COVID-19) 21 in 2019 to 16 by 2026.  More fun is to compare the creatures with the PRC’s foreign policy.  Panda’s are popular as plushies because the appears so placid and cuddly but, in reality, are quite formidable with long, sharp claws and a bite with a force similar to that of an adult male lion and, as more than one political scientist has observed, even when sitting docile, a panda cannot conceal its teeth.

Pandas on four wheels

Top row: A classic UK police Wolseley 6/80 (1948-1954, left) in black, a staple of 1950s UK film & television, a brace of Adaux era Hillman Minxes (1956–1967, the time of the first "true" black & white "panda cars", centre) and Jaguar Mark 2 (1959-1969, right).

Bottom row: Ford Anglia 105E (1958-1968, in one of the pastel blues that replaced the gloss black, left) on postage stamp issued by the Royal Mail in 2013, Rover Rover 3500 (SD1, 1976-1984, centre) in one of the deliberately lurid schemes used in the 1970s & 1980s (UK police forces stockpiled Rover 3500s when it was announced production was ending; they suspected what would follow would be awful and they were right) and BMW 320d (right) in the "Battenburg markings" designed by the Police SDB (Scientific Development Branch).

Until the 1960s, the fleets of cars run by most of the UK’s police forces tended to be a glossy black.  That began to change when, apparently influenced by US practice, the front doors and often part or all of the roof were painted white, the change said to be an attempt to make them “more distinctive”.  The new scheme saw them soon dubbed “panda cars”, the slang picked up by police officers (in their economical way, often clipped to “panda”) and use persisted for years even after the dominant color switched from black to pastels, typically a duck-egg blue.  Things got brighter over the years until the police developed the high-visibility “Battenburg markings” a combination of white, blue and fluorescent yellow, a system widely adopted internationally.  Interestingly, although the black & white combination was used between the 1960s-1990s by New Zealand’s highway patrol cars (“traffic officers” then separate from the police), the “panda car” slang never caught on.

The Fiat Panda

Basic motoring: 1980 Fiat Panda.

Developed during the second half of the troubled and uncertain 1970s, the Fiat Panda debuted at the now defunct Geneva Motor Show in 1980.  Angular, though not a statement of high rectilinearism in the manner of the memorable Fiat 130 coupé (1971-1977), it was a starkly functional machine, very much in the utilitarian tradition of the Citroën 2CV (1948-1990) but visually reflecting more recent trends although, concessions to style were few, the asymmetry in the frontal facia one of the few imaginative hints and even that was an example of production-line rationalization, the grille to the left on models with an air-cooled engine and to the right for water-cooled versions, the single panel simply rotated prior to assembly.  In the design brief, Fiat had made clear it wanted a car with the cross-cultural appeal of its earlier Cinquecento (500, 1957-1975 and in some markets dubbed Bambino).  Dating from the eighteenth century, the Italian bambino was used of "a child or baby, especially a representation in art of the infant Christ wrapped in swaddling clothes" and the tiny 500 was, like the BMC (British Motor Corporation, 1952-1968) Mini (1959-2000) or denim jeans, able to transcend class, valued by all for practicality.  Designed from “the inside out” in the Fiat's 600 Multipla's (1956-1967) tradition of pure functionalism, the passenger compartment’s dimensions defined the basic structure atop the mechanical components, the body built around those parameters.

1985 Fiat Panda 4x4.  Although basic, the modularity throughout made the structure highly adaptable.  At the time, green interiors were still a thing.

The focus always was on minimizing the number of components, simplifying manufacturing and assembly processes with the final package designed to render maintenance as infrequently required and inexpensive as possible.  One "retro-innovation" which seemed at the time a money-saving device was that all glass was flat, something that had fallen from fashion for windscreens in the 1950s and for side windows a decade later because it was a simple way to increase interior space.  In theory, reverting to the pre-war practice should have meant lower unit costs and greater left-right interchangeability but no manufacturer in Italy had maintained the machinery to produce such things so consequently, the cost per square metre proved higher than would have been the case for curved glass.  Over three generations until 2024, the Panda was a great success although one that did stray from its utilitarian origins as European economies recovered from the strains of the 1970s.  There was in the 1990s even an electric version which, very expensive and with capabilities (performance & range) limited by the technology of the time, was not a success.

The name came from mythology, Empanda, a Roman goddess who was patroness of travelers and controversial among historians, some regarding her identity as but the family name of Juno, the Roman equivalent of Hera, the greatest of all the Olympian goddesses.  Whatever the lineage, she was a better choice for Fiat than Pandarus (Πάνδαρος) who came from the city of Zeleia, Apollo himself teaching him the art of archery.  Defying his father’s advice, Pandarus marched to Troy as a foot soldier, refusing to take a chariot & horses; there he saw Paris & Menelaus engaged in single combat and the goddess Athena incited Pandarus to fire an arrow at Menelaus.  In this way the truce was broken and the war resumed, the coda being Pandarus then fought Diomedes but was killed, his death thought punishment for his treachery in breaking the truce.  Although neutral on the mythology, the WWF (World Wildlife Fund) had objected to Fiat using the name of an endangered species but, pragmatically, agreed when the company made a “substantial financial contribution” that could be devoted to conservation programmes.  A cheque (check) could then validly be written on any surface so a Panda was delivered to the WWF with the relevant words and numbers on the hood (bonnet).

Press-kit images for 2024 Fiat Grande Panda issued by Stellantis, June 2024.  Despite the advertising agency's efforts, bright colors have yet to make much of a comeback. 

In June 2024, Fiat announced the fourth generation Panda and advances in technology meant the "mild hybrid" and all-electric power-trains were mainstream products, competitive on all specific measures (except price breakdown where the Chinese industry enjoys advantages perhaps beyond what an analysis of production and distribution costs would reveal).  The Grande Panda was built on the new Stellantis “Smart Car Platform” (shared with the Citroën ë-C3), offering seating capacity for five.  Unlike the original, the 2024 Panda features a few stylistic gimmicks including headlights and taillights with a “pixel theme”, the look extended to diamond-cut aluminum wheels, a homage to geometric motifs of the 1980s and the earlier Panda 4x4.  Although an accomplished piece, it lacks the style and charm of what Fiat produced between the 1950s and 1970s although, to be fair, the new Pandas apparently are commendably rust-resistant.

Homer's other odyssey: Homer vs Dignity 

Panda scene from Homer vs Dignity.

Pandas (real & fake) have a role in Homer vs Dignity, (November, 2000, episode 5, season 12 of the animated television series The Simpsons (on the Fox network 1989-2024, on Disney+ since 2024)).  The plot line involved evil nuclear power-plant owner Montgomery Burns hiring Homer Simpson as his “prank monkey”, staging public antics and publicly humiliating himself, all for Mr Burns’ amusement.  The most controversial scene was the one in which Homer, dressed in a panda suit, enjoyed (in two of "enjoyed" several senses) intimacy with a real captive panda (presumably this was referred to and signed-off by Fox's lawyers).  On The Simpsons, there’d not before been a scene like it and despite the cartoon South Park (on Paramount+'s Comedy Central since 1997) raising (or lowering, depending on the degree of one's nihilism) the cartoon bar, there’s not since been another in its ilk.

Psychological moment, Homer Simpson being dragged into panda’s den.  In the age of #metoo, Fox’s lawyers might have suggested a script-revision, “Homer being violated by a panda” just not as funny anymore.

Homer vs Dignity was at the time cited by some as a “jumping the shark” moment although it’s regarded now as a marker of a trend towards cheerfully deliberate inconsistencies (it is, after all, a cartoon show) rather than an aberration or harbinger of decline.  The idiomatic “jumping the shark” is a reference to some creative endeavor having worked the concept dry and resorting instead to gimmicks and absurdities.  The term dates from 1985 and was coined by US media personality Jon Hein (b 1957) as a belated response to an episode in the fifth season of the ABC sitcom Happy Days (1974-1984) in which a character, most incongruously, performs a water ski jump over a caged shark.  However, although Homer vs Dignity widely was panned, typically it doesn't appear in the various “top five worst episodes ever” lists, headed often by The Principal and the Pauper (September, 1997, episode 2, season 9) in which school principal Seymour Skinner is revealed to be an imposter and dismissed from his position.  However, Principle Skinner was needed as an ongoing character so the writers resolved things by having the entire population of Springfield assemble and declare never again to speak of the matter, the town's resident judge imposing the order under penalty of torture.  While the internal logic was faultless, even by cartoon standards it was an obvious fudge.

Flookerang & Fratzog

Flookerang (pronounced flook–ah-rang)

A corporate logo adopted in 1957 by Chrysler Corporation for use in promoting the dramatically restyled versions of the company’s “Forward Look” designs (1955-1956).

1957: The construct was flook + (boom)erang.  Now mostly obsolete, flook was an alternative spelling of fluke (in the sense of “blade at the end of an anchor”).  In wide nautical use, flook (fluke) was used of any of the triangular blades at an anchor’s end, the appendages there to “catch” on the seabed or riverbed, keeping the vessel moored in position (ie not drifting away with the tide).  In armaments design, the flook was a metal hook that appeared close to the tip of many staff weapons (such as a bill) with the effect in combat depending on use; if thrust, could be penetrative (armor or flesh as need be) while if swung it could work as a “grappling hook”.  Fluke & flook are old words, documented since at least the tenth century although, anchors, staff weapons, arrowheads and such having by then been in use for millennia, the forms may well be more ancient.  The origin was the Middle English flok, fluke & flewke, from the Old English flōcand and cognate with the Old Norse flōki; it may be compared with the Old High German flah (flat (source of the modern German flach)), from the Proto-Germanic flakaz although for technical reasons related to the phonetics, etymologists seem to prefer a link with the Middle Low German vlögel (wing) and the Germanic vlōch & vlucht (used in the sense of both “wing” & “flight”) or even vlunke (the modern Low German Flunk (wing, pinion)).  The modern use in German of fluke to describe the tail of whales and such is thought borrowed from English.  The use of sea creatures came from the Old English flōc (flatfish), of Germanic origin, related to the German flach (flat), the Old Saxon flaka (sole), the Old High German flah (smooth) and the Old Norse floke (flatfish, flounder, flak, floe; disk), all ultimately from Proto-Germanic flakaz, from the primitive Indo European root plak- (to be flat).  The parasitic worm was so named in the 1660s by virtue of the distinctive (flat) shape.

A Flookerang: Chrysler corporation brochure, 1958.

In general use, “fluke” has become familiar as the description of the two lobes of the tails of whales (or similar creatures) and whales “fluking” their tails (appearing above the surface just as a deep dive is about to begin) have long been an Instagram staple; once hunted close to extinction for their meat and oil, the charismatic beasts are now among nature’s most prolific content providers although their flukes do occasionally suffer the indignity of being labelled “fishtails”.  Being mammals, they belong to the order Cetacea and are within the zoological class Mammalia, not Pisces.  Interestingly, although “fluke” & “flook” were historically used of the barbed projections added to some arrowheads, the terms seemed to have vanished from modern specialist terminology, replaced by “barbed arrowhead”, the two projections (pointing backwards towards the shaft) designed to resist withdrawal after penetration (and doing victim much damaged during the extraction).  The link with (in this case unfortunate) whales is that the biggest of the barbs were on the biggest of the arrows (the harpoons on whaling ships).  The variant in Scots English was fluik, known to be in use by at least the early seventeenth century.  The way use evolved differently in specialist vocabularies does make sense with nautical jargon retaining fluke or flook for an anchor's broad, seabed-catching blades while in archery, the industry settled on “barb”, presumably because the purpose of the structures mirrored the natural world, barbs in animals and plants doing much the same job.  Boomerang entered English texts only in 1827 and was from būmariny (missile weapon used by Australian Aborigines (a historic term for the native tribes in the continent of Australia, now generally classified as “indigenous” or “first nations” peoples)), the recorded phonetic form of a word in one of the now extinct languages spoken by the Dharuk people native to an area in what is now NSW (New South Wales) and known to geographers as the Sydney Basin.  A word pronounced as wo-mur-rang was noted in NSW in 1798 and it may have been related but there’s no documentary evidence.  Flookerang is a noun, Fratzonic is an adjective and Fratzonically is an adverb; the noun plural is Flookerangs.

1957 Chrysler brochure with Flookerang.  While the 1957 cars were (for better and worse) immensely influential, Virgil's real masterpiece was the 1955-1956 “Forward Look”; frankly, there he should have paused for a few seasons.

Although the The Flookerang can best be described as a pair of stylized boomerangs, one with an especially acute angle overlaid atop another in a more conventional shape and it can be assumed Chrysler used flook in the sense of the appendages on weapons rather than the homophonic fluke’s sense of (1) a lucky or improbable occurrence unlikely to be repeated or (2) to by pure chance obtain a successful outcome (although, in retrospect, there was an element of both in the corporation’s 1957 ranges).  The shape obviously was abstract and did not represent one of Chrysler’s manufacturing divisions (in 1957: Plymouth, Dodge, DeSoto, Chrysler & Imperial) or a specific model or range.  It was instead a mid-century modernist allusion to the latest version of the company’s “Forward Look” design, introduced for the 1955 season and styled by Virgil Exner (1909–1973; vice president of styling, Chrysler Corporation 1957-1962).  The 1955-1956 Chryslers were for the corporation a watershed because although the mechanical engineering had always been sound (in some ways, often industry-leading), by the late 1940s the styling of the cars had become “frumpy”, a product of the design ethos of Kaufman Thuma “K.T.” Keller (1885–1966; president of Chrysler Corporation 1935-1950 and chairman of the board 1950-1956) who believed a car should be able to be “driven by a gentleman with his fedora or Stetson on”.  This resulted in cars that were tall & boxy; while comfortable to sit inside and drive, they looked old-fashioned and out of step with styling trends from Europe or elsewhere in Detroit.  Basic engineering was the message (“function over fashion” in the modern parlance) and although there were critics of the approach (including many within Chrysler), Keller was unmoved, quoted as saying that while none of the corporation’s cars would: “…knock your eyes out, neither will they knock your hat off as you enter or exit”.  He also had earthier ways of explaining his philosophy.

Flookerang variations: 1958 Plymouth Fury (left), 1961 Dodge Dart Phoenix (centre) and 1961 Plymouth Fury (right).

Trouble was, in the unexpectedly prosperous US of the early 1950s, folk were becoming more interested in style and less in their hats and when Exner’s “Ford Look” appeared late in 1954, buyers responded to “longer, lower, wider” as predictably they would for most of the next two decades.  The lines were elegant, the dimensions well proportioned and, at least in the more expensive versions, there was nicely detailing and it was a direction the industry could have taken but the US of the mid 1950s had become something of a candy-store and there were lots of kids with pocket money; prosperity begat excess.  Exner’s 1957 range more than any was the one that ushered in mass-market fins and a half-decade of bloat in the American automobile; in retrospect, it was “the curse of plenty”.

Exner's masterpieces: 1955 Chrysler C-300 (left) and 1957 Imperial Crown Southampton (right).

Still, the macropterous era was among the most memorable era in an industry that’s had a few and, if excess there must be, it should be “laid on with a trowel”; that Exner’s re-styling for 1957 did but within a couple of seasons, compared with the ways GM (General Motors) outposts like Buick and Cadillac would explore the theme, the 1957 Chryslers appeared (almost) restrained.  By contrast with the extravagance seen on the cars the emblem was created to promote, the Flookerang was subtle, the overlaid shapes denoting (1) rapid forward progress and (2) the sweep of those big fins rearward.  As a conceptual link it was one of the more successful of its kind but, unfortunately, the species it referenced soon went extinct.  Chrysler in 1957 had announced the look in banner headlines reading “Suddenly, it’s 1960” and, in a period when the “futuristic” was everywhere in films, newspapers and fiction, the cars did seem to offer a glimpse of a bright, shiny new world.  The problem was however that once on the path of excess there is nowhere to go but “more excessive” and that’s what happened; by the time it really was “1960”, the moment had passed and the fins soon would be pruned, Exner fired (actually relegated to a face-saving consultancy) with the Flookerang in 1961 (mostly) abandoned, replaced by the mysterious Fratzog.

Flookercharger.

Chrysler’s use of the Flookerang was inconsistent, both in variations in shape and placement on vehicles, on some models appearing one season, vanishing the next, only to re-appear for an encore, perhaps explaining why it never really became culturally embedded as a symbol, its relatively short life contributing also.  It must though have appealed to at least one custom-builder who blended the tail-fins of a 1960 Plymouth Fury with a 1966 Dodge Charger, the Flookerangs left in place despite the tendency of those crafting such things to remove “extraneous detailing”.  The styling of the 1966-1967 Chargers was received with restrained enthusiasm (although, once a small spoiler had been added to the trunk (boot) lid to tame the “lift” encountered at high speed, the fastback lines proved aerodynamically efficient on the NASCAR (National Association for Stock Car Auto Racing) ovals) but few would have suggested grafting on a 1960 Fury’s fins would have improved the aesthetics.  That was however done by one visionary soul who didn’t stop at what clearly was thought a callipygous optimization, a 1967 interior used with the dashboard modified to house a remarkable 19 gauges, the four electroluminescent pods on the driver’s side matched by a symmetrical quartet to the right.  The engine was a 440 cubic inch (7.2 litre) V8 that may have been original although it included a Sonoramic cross ram induction system (most photogenic but never offered by the factory with the 440); the transmission a TorqueFlite 727 Automatic.  Given the configuration, adding five hood scoops seemed appropriate and the steering wheel boss retained its original Fratzog.  Unfortunately, the unique machine was damaged in a garage fire (one unkind comment on a Mopar site suggesting it may have attracted “the wrath of God”) and its fate is unknown.

Fratzog (pronounced frat-zog)

A corporate logo since 1961 used from time to time by Chrysler Corporation (and of late revived by Stellantis, the multi-national automotive manufacturing concern into which Fiat-Chrysler was in 2021 absorbed).

1960: According to industry legend, a wholly meaningless word made up on the spur of the moment by the shape’s designer.  If the designer (whose name remains unknown) had some inspiration for their choice, it seems never to have been documented but frequently it’s been assumed the construct was frat(ernity)+ zog.  Fraternity was from the Middle English fraternite, from the Old French fraternité, from the Latin frāternitās, ultimately from frāter (brother).  Although almost certainly unrelated to Fratzog, in the Albanian language, zog translates literally as “bird” (zogu (“the bird”, using the definite article)).  The Zogolli family’s (the construct being the root Zog + the Ottoman-Turkish patronymic suffix –oglu (son of)) most famous member was Zog I (Ahmed Muhtar Bey Zogolli; 1895–1961); King of Albania 1928–1939) and in 1922 (after the Ottoman Empire was dissolved), he Albanized and shortened his surname to Zogu, six year later clipping the final “-u” and adopting the mononym King Zog as his royal title.  Fratzog also predates by some 16 years the acronym ZOG (used also as Zog) (Zionist Occupation Government, Zionist Occupational Government, or Zionist-Occupied Government), a term (dating from 1976) for the US government used by certain antisemitic conspiracy theorists claiming Jews secretly control the US government (a recurrent theme in Nazi propaganda under the Third Reich (1933-1945) extended also to the UK government).  JOG (Jewish Occupational Government) has also been used but, historically, SOG was preferred it was thought to distinguish “Jewish subversive conduct” from “being Jewish” although that subtlety escaped most.  Fratzog is a noun; the noun plural is Fratzogs.

1966 Dodge Charger.  In case people didn't “get the message”, Dodge added a fratzog to the hubcaps (top left), gas cap (top left) and grille (centre) while a Flookerang appeared on the C-Pillar (bottom left) with a pentastar behind the front wheel-arch (bottom right).

Using standard etymological deconstruction, a surface analysis of Flookerang reveals the portmanteau construction but all that’s known of the origin of Fratzog is the logo emerged in mid 1960 from Chrysler’s Highland Park styling studio, then under the direction of Elwood Engel (1917–1986; Chief Designer, Chrysler Corporation 1961-1973).  Whether it was the work of an individual or something of a team effort is unclear but, given the simplicity of the task, that it came from the hand of a single designer is quite plausible.  While never named, some sources have referred to the designer as “he” so it’s reasonable to assume it was a man (throughout Detroit the styling studios then an almost exclusively male domain although women had for decades being involved in color choices and interior detailing) but no documentary evidence has ever been sighted.  The meaning of Fratzog has long been a mystery with the industry legend being it was “made up on the spot” after someone in the marketing department sent a request asking how they should refer to the thing.  Having the punchy qualities of being short, memorable, phonetic, unique and needing only two syllables, it would have had some appeal to marketing types but whether they ever sent a “follow-up” asking what it meant, isn’t known.

Cornell University's Chi Phi fraternity house, 107 Edgemoor Lane, Ithaca, New York.

Probably it was good they didn’t pursue the matter because the orthodoxy is “Fratzog” has no meaning, speculation focused usually on the “frat” element with the most popular theory being it may be a borrowing of the clipping of “fraternity” (a social organization of male students at a college or university) and familiar in forms such as “frat party” (much associated with drunkenness, frat houses to this day one of the most convenient paths to alcohol for those under 21 (in the US the minimum age at which alcohol may be purchased and consumed)).  Many of the designers at Highland Park would have been “frats” (members of a fraternity and habitués of frat houses) so it’s not impossible “fratzog” may have been slang among certain drunken students although that’s wholly speculative but there is a rich history of such constructs including “frat boy” & “frat rat” (members of a fraternity, the most obnoxious of the breed dubbed “fratholes”), “frat house” (a fraternity's building) and “frat flick” & “frat lit” (movies & books about fraternities or appealing to the frat boy stereotype (“fratire” the ultimate form of the literature, now understood as a stream of “toxic masculinity”)).  As might be predicted given the elements of frat house life (males aged 17-25, ample stocks of alcohol, disposable income and proximity to sorority houses (a source of female students aged 17-25)), behavior can be less than ideal and recent scandals at Cornell University have illustrated aspects of the culture.  Sorority was from the Renaissance Latin sorōritās, from the Classical Latin soror (sister), from the primitive Indo-European swésōr; the word may be compared with the Portuguese sororidade, the Spanish sororidad and the French sororité.

Lindsay Lohan “on theme” in the livery of the Cincinnati Bengals (a football team in the NFL (National Football League) as a member of the AFC (American Football Conference) North division (left) and 1968 Dodge Charger Bengal Edition (right).

The Dodge Charger Bengal Edition was created in 1968 by Cincinnati Dodge dealer to celebrate the formation of an NFL franchise for the city, arranging with Chrysler’s fleet supply staff to have the cars painted in orange and fitted with black vinyl roofs to match the team’s colors.  Amusingly, Chrysler had no such orange in the color charts for its passenger cars but a shade mixed for Michigan Department of Transportation's fleet proved a perfect match.  An order of 50 was required for the specialized run so 50 duly were ordered in a variety of mechanical configurations.  Reflecting Dodge’s usual build practice for 1968 Chargers, Fratzog logos were fitted on the grille and rear panel unless the R/T package also was ordered in which case R/T badges were substituted.  In either case, a Fratzog appeared on the steering wheel boss but mysteriously, some 1968 Charger R/Ts exist with a small Fratzog on the instrument panel while others have a miniature R/T.  “Special editions” like the Bengal Charger often appeared to stimulate sales of slow-selling models but the 1968 Charger was a hit from day one and although the product planners had projected sales that season of around 20,000, they were pleasantly surprised when more than 96,000 left the showroom, a second assembly line quickly added to meet demand.  It was a remarkable increase on its slab-sided predecessor (1966-1967) that in 1967 had struggled to achieve a volume of less than 15,000.

A Fratzog.

King Zog I of Albania died in 1961 but there’s nothing to suggest Fratzog’s second element was inspired by or a tribute to the deposed monarch, by then living in France (the culmination of a peripatetic exile made comfortable by having looted the Albanian treasury of its gold reserves) where he would succumb to cancer, his 65 years a reasonable achievement for someone who reputedly smoked some 200 cigarettes a day (if true, assuming he slept 8 hours a day, that’s a fag about every 5 minutes which does seem a heroic devotion to the art).  It’s intriguing to ponder whether being dubbed a “fratzog” was something good or bad but, whatever might be the history of the name (that might to some sound like something associated with the rituals in a Masonic Temple), the shape is no mystery to mathematicians, the Fratzog based on a Deltoid curve (the roulette created by a point on the circumference of a circle as it rolls without slipping along the inside of a circle with three or one-and-a-half times its radius).  Its year of debut came of course at the at the dawn of the space race but while the shape (three delta-forms arranged in an equilateral triangle) might be thought (at least vaguely) evocative of an aerospace theme, that would not much have encouraged more pessimistic types who saw only a “fractured deltoid”.  So, no translation, acronym or verified linguistic origin exists but despite that it certainly caught on, first appearing on the 1962 Dodge Polara 500 and Custom 880, before being applied to various Dodge and other Chrysler models until 1976 and in some places lingering until 1981 when, at the instigation of the new CEO, Lee Iacocca (1924–2019), the pentastar logo was standardized corporation-wide.

Fratzog on 1972 Australian Chrysler Valiant Charger E55 SE 340; not only the Americans had long model names.

Nor is it known if the Fratzog’s “triangular” theme was an allusion to the company’s original logo.  The Dodge brothers' (Horace (1868–1920) and John (1864–1920) engineering business had begun production of passenger cars just before World War I (1914-1918) and their first emblem had been a dual interlocking triangle that resembled a stylized Star of David.  The family was not Jewish and it’s believed the logo used representations of the Greek letter delta (in upper case use a triangle shape) meant to represent the two brothers who had always been close (John dying of pneumonia during the 1918-1921 influenza pandemic and Horace expiring the same year from cirrhosis of the liver).  Other logos would appear after Chrysler purchased Dodge in 1928 (following an abortive earlier attempt) but none were even vaguely Fratzogish so history is not much help in tracing the origin; the industry legend of a designer just “liking the shape” may really be true.  It did though have a longer and more diverse career than the Flookerang, serving variously as body badges & grille emblems and appearing also on gas (petrol) caps & horn buttons.  Despite the proliferation, the Fratzog never became thematic in print advertising the way the Flookerang had been used in the 1950s.  So that's it, both words (one a conventional portmanteau, the other possibly one but genuinely mysterious) emerging from a Detroit styling studio although, had anyone concluded Flookerang & Fratzog was likely either an unfinished novel by Fyodor Dostoevsky (1821–1881) or a firm of Jewish accountants, that would have been understandable. 

The original Dodge Brothers logo, used between 1914 and 1930.  The oft-repeated story the logo was adopted to annoy the notoriously anti-Semitic Henry Ford (1863-1947) is now thought an urban myth.

Except among collectors or students of such things, by 2024, neither logo probably much registered in the public consciousness in the way of Chevrolet’s bow-tie or Ford’s “Blue Oval” (that font a hand-drawn rendition based on Henry Ford’s signature although PostScript and TrueType emulations variously are available (FordScript the closest, Fabiola Script & Neville Regular similar)) but despite the collective memory having faded, in 2024 Dodge announced the Fratzog would be revived as symbol of its new range of electric power-trains, assuring the world the constant advances in battery chemistry meant the days of thousand HP (horsepower) EVs with AWD (all-wheel-drive) and a 500 mile (800 km) range were nigh; burning rubber wasn’t going away, it’d just no longer require gas.  To make the historic link, there was CGI (computer generated graphics, generative AI (artificial intelligence) at that point not sufficiently refined) footage with Fratzogs, a rationale and lots of tyre smoke.  As things turned out, batteries continued to improve but Dodge’s announcement 2023 would be the end of the line for their gas-powered V8 muscle cars turned out to be premature though genuinely that was the intent.

1967 Wolseley Hornet (1961-1969, left) and 2022 Dodge Charger Daytona SRT EV Concept (right).  Although six decades apart, there are still commonalities, both having four wheels and illuminated grille badges.

Keen-eyed observers of promotional material for the 2024 (EV) Charger Daytona noted Fratzog logos on the wheel hubs with the one in the centre of the grille being illuminated, a feature long associated with the English manufacturer Wolseley which, under a number of corporate umbrellas between 1901 and 1975 variously thrived, survived or struggled until finally becoming one of the many victims of the doomed British Leyland (1968-1986).  Wolseley never produced a muscle car but in the 1950s & 1960s was one of the "preferred suppliers" for many of the UK's metropolitan police forces.  The Wolseley trademark is now in the hands of the CCP (Chinese Communist Party), the state-owned SAIC Motor (formerly Shanghai Automotive Industry Corporation) acquiring it by virtue of the MG Rover Group having in 2005 been absorbed by SAIC subsidiary Nanjing Automobile.  Although Nanjing has since 2008 produced vehicles using the MG name, there has never been any indication the Wolseley marquee might be revived, presumably because unlike MG which retained strong “brand recognition” because of the following enjoyed by its pre-1980 sports cars, Wolseley has faded from the collective memory, most of its original customers now dead. 

EV: The future of Fratzog.  Dodge's EV shtick is that “people buy performance, not a mechanical specification”, a variant of the hardware store's “people don't want 20 mm drill bits, they want 20 mm holes); it'll be interesting to see if the “US muscle car model” (front-mounted V8, RWD (rear-wheel-drive)) can be re-defined to “performance breakdown”.  The market will decide.

There was also a neologism, “Frazonic” emblazoned on the rear valance; it turned out that adjective referred to the “Fratzonic Chambered Exhaust” (piped “engine noise”, replicating in tone and dB (decibels) the song of a Hellcat V-8; the adverb presumably “Fratzonically”).  Just as government regulations had by the early 1970s contributed to the demise of the first muscle car era (although the insurance companies did their bit), so it seemed clear that five decades on, government edicts might also drive extinct at least the V8-powered monsters of the new generation, production of such things no longer viable given the new fleet fuel efficiency mandate.  However, as things turned out, there may be a stay of execution, internal documents “obtained” by various sites appearing to confirm Dodge’s EV ranges may in 2028 be augmented by a Charger running the supercharged 6.2-liter (376 cubic inch) Hemi Hellcat V8 in a RWD (rear-wheel-drive) configuration.  The internal designation appeared as “HEV” though that stood for not the by now common “Hybrid EV” but the wholly more subversive “Hellcat Equipped Vehicle”; that repurposing may not have been mischievous but someone at Dodge may have been trying to annoy Greta Thunberg (b 2003).  So Dodge is gearing up for what may be one last hard ride for those who can remember the way things used to be done (when noise was organic and not Fratsonic) but within the Stellantis product planning department, the only poem much read is likely to be To a mouse (1785) by Robert "Rabbie" Burns (1759–1796) with focus on the two famous lines: “The best laid schemes o' Mice an' Men / Gang aft agley” (ie however well-planned, things can go awry).  Corporate America has found Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) second administration more accommodating than its immediate predecessor but, like many, keenly they’ll be watching the returns from the 2026 mid-term elections.