Class

Class (pronounced klas or klahs)

(1) A number of persons or things regarded as forming a group by reason of common attributes, characteristics, qualities, or traits; kind; sort.

(2) A collection or division of people or things sharing a common characteristic, attribute, quality, or property

(3) A group of persons sharing a similar social position and certain economic, political, and cultural characteristics

(4) In educational use: (1) The period during which a group of students meets for instruction, (2) A group of students meeting regularly to study a subject under the guidance of a teacher or (3) the physical classroom.

(5) Collectively (as “class of YYYY”), all students in the institution who graduated that year, the concept extended also to politicians in an assembly all elected at the same election.

(6) A social stratum sharing basic economic, political, or cultural characteristics, and having the same social position; caste.

(7) In sociology, political science & economics, the system of dividing society on that basis; (ruling class, upper class, middle class, working class etc); of late extended to include concepts such as “political class”, “entrepreneurial class”, “creative class” etc; in Marxist theory, a group of persons sharing the same relationship to the means of production & distribution.

(8) Social rank, especially high rank.

(9) Elegance, grace, or dignity, as in dress and behavior.

(10) The members of a given group in society, regarded as a single entity.

(11) Any division of persons or things according to rank or grade.

(12) Excellence; possessing exceptional merit; in informal use, the best or among the best of its kind (sometimes as “touch of class”).

(13) In Hinduism, any of the four social divisions, the Brahman, Kshatriya, Vaisya, and Shudra, of Hindu society; varna.

(14) Any of several grades of accommodation available on ships, airplanes, trains and such.

(15) In biology, the usual major subdivision of a phylum or division in the classification of organisms, usually consisting of several orders.

(16) In British and Commonwealth universities, the groups into which candidates for honors degrees are divided according to merit on the basis of final examinations or other method of assessment (first class, second class, third class and sometimes graduated (class 2A, 2B etc).

(17) In Ecclesiastical use (early Methodism, as classis), one of several small companies, each composed of about twelve members under a leader, into which each society or congregation was divided.

(18) In statistics, a grouping of data values in an interval, often used for computation of a frequency distribution.

(19) In mathematics (set theory), a collection of sets definable by a shared property, especially one which is not itself a set (in which case the class is called proper).  To please the nerds, every set is a class, but classes are not generally sets.  A class that is not a set is called a proper class.

(20) In computer programming (object-oriented), a set of objects having the same behavior (but typically differing in state), or a template defining such a set in terms of its common properties, functions etc.

(21) To place or arrange in a class; classify; to take or have a place in a particular class.

(22) As “class up” to improve the quality, tone, or status of; add elegance, dignity, style etc.

1590–1600: From the earlier Middle English classis (plural classes), from the fourteenth century French classis, from the Latin classis (a class or division of the people, assembly of people, the whole body of citizens called to arms, the army, the fleet, later a class or division in general, the singular form a back formation from the plural), from the primitive Indo-European kele- (to call, shout).  Classis displaced the Old English ġecynd.  The original use in the late sixteenth century was of a “group of students” (ie number of pupils in a school or college of the same grade) and that in North America became the standard form, enduring to this day.  The Latin classis was most used in military matters (of the army and the sea-fleet) and applied particularly to “a class, a division; army, fleet”, especially “any one of the six orders into which Servius Tullius (sixth king of Rome, reigning 578-535 BC) divided the Roman people for purposes of taxation” (traditionally, originally “the people of Rome under arms” (a sense in use in English by at least the 1650s), and akin to calare (to call (to arms)), thus the link with the primitive Indo-European kele- (to call, shout)).  Class is the standard abbreviation of classification and sometimes is used also for “classical” and “classified”.  The word is for many purposes used as a modifier and there are more than a hundred including asset class, business class, closed class, economy class, first class, leisure class, middle class, night class, professional class, school class, social class, working class. class action, type class, cruiser class, cattle class, class A, classable, class-based, class-conscious, classicide, classism, classist, class warrior, creative class, criminal class, high-class, low class, pseudoclass, ruling class, working-class, class enemy, class struggle and class reunion.

The 19BB (“Barrier Boat”, though sailor's slang is “Boomin’ Beaver”) is a specialized class of miniature tugboat used to deploy and maintain port security booms surrounding Navy ships and installations in port.  The smallest vessels on the USN's (US Navy) active list, the story Donald Trump (b 1946; POTUS 2017-2021 and since 2025) wanted to rename the BBs “Biden Class” (after Joe Biden (b 1942; VPOTUS 2009-2017 & POTUS 2021-2025)) apparently apocryphal.

Borrowing from the concept of classifications in educational & military use, the adoption in science for taxonomy (group of related plants or animals) dates from 1753 and has since been much expanded.  Dictionaries, perhaps surprisingly cite the 1870s as the origin of class being used with the meaning “high quality”, despite the sense of “a division of society according to status” (upper, lower, etc.) being in use since the early 1700s and the idea in societies of a “class-consciousness” will be ancient although it was only in 1903 the term entered English, from the German compound noun Klassenbewusst.  Special adaptations include the nouns classeme (in semiotics a generic or contextual seme, denoting a group of objects) & classitis (in web design, a critique of authoring stylesheets with redundant and semantically unhelpful classes).  Classy endures as an adjective (meaning “elegant; stylish) but the noun classy (also as clashee & clashy) is long obsolete.  Under the Raj, a classy (from khalasi) was an Indian worker at a port or dockyard, traditionally employed in pulling vessels out of the water for maintenance and repair and returning them to the water upon completion; the anglicized forms came ultimately from the Hindi ख़लासी (xalāsī), from the Classical Persian خلاصی (xalāsī).  Class is a noun, verb & adjective, classism & classer are nouns, classist & classful are nouns & adjectives, classable, classy, classless & classlike are adjectives, declass is an adjective, classed is a verb, classing is a noun & verb, classwide is an adjective & adverb and classward is an adverb; the noun plural is classes

Classy look: Lindsay Lohan rendered in the style of nineteenth century Impressionism by Gemini.ai.  The digital version was based on a photograph of her in a Jil Sander (b 1943) gown while attending the Disney Legends Awards ceremony, Anaheim, California, August, 2024.  On the day, although the environment was not optimized for photography, the light and even the breeze cooperated, the gown’s fabric swishing in a way the Impressionists would have painted, even had the air been still.

In the context of a group of people sharing the same social, economic, or occupational status, the term “class” implies usually a social and economic hierarchy in which those of higher class standing have greater status, privilege, prestige, and authority. Western societies traditionally have been divided into three classes: the upper (or leisure), middle (bourgeoisie) & lower (working) class (for Marxists, the significant classes were the bourgeoisie and proletariat although neo-Marxists have for decades adjusted the theory to accommodate changes).  Most associated with the writings of English-born US sociologist Michael Mann (b 1942), classicide (the construct being class + (hom)icide) describes the deliberate and systematic destruction, in whole or in part, of a social class through persecution and violence.  In that it may be compared to genocide (envisaged originally as the mass killing of defined ethnic or religious groups).  Between the two there can be overlap (such as in the Cambodian genocide by the Khmer Rouge regime in Democratic Kampuchea) but the emphasise in classicide is on the premeditated mass killing of a group based on their (perceived) social status; in that its similar to politicide (in which the targets are defined by their political activity) but in that case, the critical factor was what people do rather than what they are.  Very much at the heart of the French Revolution (1989), classicide was a feature of the “terrible twentieth century” and events able to be classified as such occurred in the Soviet Union under comrade Stalin (1878-1953; Soviet leader 1924-1953), during the Cultural Revolution (1966-1976) in the PRC (People's Republic of China) under comrade Chairman Mao Zedong (1893–1976; chairman of the Chinese Communist Party (CCP) & paramount leader of the PRC 1949-1976) and in Kampuchea under Pol Pot (Saloth Sâr; 1925–1998; dictator the communist (Maoist) state of Democratic Kampuchea (Cambodia) 1975-1979).  The related “social cleansing” (the removal of certain classes from certain places but (in theory) not involving mass killing) has the same relationship to classicide as ethnic cleansing has to genocide.

USS Defiant, the lead ship in the proposed Trump Class of guided missile cruisers to enter service in the 1930s.

The design has little in common with the historic battleships of the twentieth century but it's believed President Trump is drawn to the word "battleship" because they were the "biggest warships" he calls the Trump Class "battleships".  The future of surface fleets and their configurations is currently the subject of much discussion on the basis the likelihood of threats from massed swarms of autonomous or controlled UAVs (unmanned aerial vehicles (drones)) may render them too vulnerable to risk.  

With machines, “class” came to be used of a “type” or “run” of units of similar (though not necessarily identical) units.  The practice pre-dated mass-production of consumer goods (on the model Henry Ford’s Ford (1863-1947) Model T (1908-1927) made famous) and most influential was the UK’s Royal Navy that in the 1870s & 1880s standardized the use of “class” for designs of capital ships, the convention being the name adopted was the first laid down (and usually, though not always, launched).  By the time of the coming of the upsurge in warship construction that marked the naval “arms race” of the early twentieth century, naval architects in many nations had adopted the scheme of designation.  The “class” referred not to a ship’s “type” but the set of design parameters (dimensions, weight, firepower, propulsion etc) distinguishing the ships from others.  With the smaller warships (destroyers, light cruisers etc), there might be a dozen or more of the class while the big ships (battleships, battlecruisers etc) typically were built in batches of no more than four and the occasional class did consist of a single vessel.  Because it was an “arms race”, ships could be approaching obsolescence not long after being launched and succeeding classes incorporated new innovations and, in the case of the battleships: more of everything, the most famous example being the Royal Navy’s Dreadnought, the first “all big-gun” battleship that rendered obsolete every battleship then afloat (including all others in the British fleets).

HMS Temeraire at anchor, 1909.  She was one of three Bellerophon-class Dreadnought battleships built between 1906-1909, all of which survived World War I (1914-1918) and were scrapped in 1921-1922.

Before navies crystallised the system of “class” warships had tended to be described by “rate” or “type” (first-rate ship of the line, frigate, corvette, etc) but individual names were invoked, phrases such as “ships of the Iron Duke type” or “the Majestic battleships” being common in oral use and routine in Admiralty documents.  So the concept of “classes” had crept in before the system was formalized and, in the late 1800s, it was three factors that encouraged the shift: (1) Industrialised naval construction (steam power, iron and steel hulls and increasingly capable machine tools made designs expensive meaning a run of standardized units was a way to amortize the investment), (2) Serial production (with an arms race in progress, navies were ordering more warships and, as Henry Ford soon would demonstrate, batches of machines with identical (or near-identical) specifications could be produced faster and more cheaply than bespoke creations and (3) Navies were becoming more bureaucratic (as the fleets expanded, so did the establishment & dockyard facilities and, with ships becoming more complex and maintenance intensive, Admiralties needed precise accounting, training, logistics, and doctrinal categorisation.  “Class” already had a long history in engineering (especially in railway workshops) and taxonomy so was the natural administrative solution and at the time, Britain was the world’s leading naval power so, as went the Royal Navy, others followed.

Classes on four wheels

BMW promotional shot of 1964 BMW 1800 Neue Klasse.

The monument in the background is the Siegestor (Victory Gate), located on the on the boundary between the districts of Maxvorstadt & Schwabing in Munich, Bavaria Germany.  Completed in 1852, it was commissioned by Ludwig I (1786–1868; King of Bavaria 1825-1848) to honor the Bavarian army but after suffering severe damage in World War II (1939-1945), it only narrowly avoided demolition.  BMW stands for Bayerische Motoren Werke (Bavarian Motor Works) and the company has been based in Barvaria since formation in 1910.

As body types and other forms of differentiation proliferated in the twentieth century, cars were often sorted into “classes”, variously by manufacturers, dealers, registration authorities or reviewers.  The categories used from time to time numbered in the dozens but literal use of the word “class” has been rare in formal nomenclature although terms like “the 1.5 litre class” or “the family car class” were and remain common.  BMW’s Neue Klasse (1962-1970) became well-known outside Germany as the company’s first “mainstream” product on four wheels BMW and although always appearing in English as “New Class”, the literal translation of Neuse Klasse is “new cash register”; given the significance of the range in restoring the company to profitability (in 1960 it was a loss-making concern on the verge of being sold to avoid a declaration of bankruptcy) and ensuring its survival, the true meaning wholly is appropriate.  BMW’s Neue Klasse’s range was neither innovative or especially distinctive but was well-executed and the specification was perfect for the a point in the Wirtschaftswunder (the post-war “economic miracle” experienced by the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany, 1949-1990))) at which a critical mass of the middle class had become sufficiently prosperous to trade in their Volkswagen Beetle for something “a class above”, just as a decade earlier they’d shifted from a motorcycle to one of the “microcars” built by BMW and others that had in the 1950s “put Germany back on wheels”.

BMW 1800 TI/SA, 1965 24 Hour Race, Circuit de Spa-Francorchamps, Francorchamps, Stavelot, Wallonia, Belgium.

The Neue Klasse tag was never used by BMW; the cars always given a designation based on engine displacement (1500; 1600; 1800; 2000) and the range was important also as the ancestor of the 3 Series, since 1975 the model that internationally has been the backbone of the company’s sales.  The model was noted too for it being the first time a “Hofmeister Kink” appeared on a BMW; although the motif had been seen for more than a decade in both Europe and the US, it became such a brand signature it came to be named after Wilhelm Hofmeister (1912–1978), BMW’s design chief 1955-1970.  Although in the 1960s the company never Neue Klasse part of its corporate language, so enduring did it become that in the 2020s it’s its latest generation of EVs (electric vehicle) is now officially the BMW Neue Klasse.  With Chinese manufacturing of EVs seemingly a juggernaut and thus facing troubles potentially as serious those the original Neue Klasse surmounted, the Bavarians hope history repeats itself.

Mercedes-Benz W116, the first S-Class: 1976 450 SEL 6.9.

Unlike BMW, Mercedes Benz did with the release of the W116 (1972-1980) sedans formalize use, the S Class (Sonderklasse, sometimes abbreviated as S-Klasse and translated as “Special Class”) the first instance of what would later became a convention (S Class, E Class, C Class etc).  The new name also encouraged retrospective use, the earlier “big” sedans (W111/112 (1959-1968) & W108/109 (1965-1972)) also sometimes referred to thus although this was never adopted by the factory.  A landmark achievement in its time, the original S-Class was the first recognizably "modern" Mercedes-Benz sedan and its design elements would be carried forward for two decades.

Mercedes-Benz advertising.  Although never explicitly labelling previous models as "S-Class", the factory does like to to hint and frankly, by 2026, the past was looking better than the future.

Despite that, Mercedes-Benz has in S-Class advertising (the model now in its seventh generation, the W223 introduced in 2020) often shown an array of previous generations of its “big” sedans including models like the W111/112 & W108/109 which, in period, never carried the designation and even the 600 (W100, 1963-1981), a model in the Grosser rather than S-Class lineage.  Although as early as 1968, a distinct range of smaller sedans had augmented the W108/109, (the range expanded further in 1983 by an even more compact model), the now familiar nomenclature (C Class, E Class, S Class) wasn’t standardized until 1993 when the alphanumeric names were inverted (500E becoming E500 etc), a change necessitated by the proliferation of models rendering the old system (dating from the 1920s) so prone to ambiguity it has become unmanageable.

Newspapers, advertisers and readers

Before the internet did what it did, for centuries it was print publications (newspapers, magazines and other periodicals) that were the prime vector for the distribution of news, information and entertainment; film, radio and television all had their effects (television notably contributing to the extinction of most afternoon newspapers) but generally, much of the established print media and what was then the “new media” managed a form of peaceful co-existence that was sometimes synergistic, newspaper proprietors and editors quickly expanding their coverage of what appeared on television because that was what their readers wanted, some buying the copies for no other reason.  In those jurisdictions that allowed the same corporation to publish newspapers and operate television stations in the same market, the techniques of cross-promotion became highly refined.

Unlike many mass-produced products, selling more newspapers did not necessarily increase profits; it was a matter of what class of readers were attracted.

Newspapers and magazines were historically unusual because the cover (or even subscription) price charged often would not be enough to pay for the paper alone, let alone the overall cost of production & distribution.  What covered the costs and provided centuries of sometimes vast profits was advertising revenue and although readers tended to think of themselves as buying “a product”, in reality they were the product being delivered to advertisers, exactly the same strategy that works so well for Facebook, TikTok etc.  However, an additional layer of complexity for the print media was that unlike a manufacturer of widgets, increasing sales did not always translate to greater profits.  It’s true the accountants at the widget factory also had to calculate if the extent of additional demand made worthwhile an investment in increased production (ie a night shift, an additional production line or factory etc) but one simplicity was that every dollar paid by a widget buyer (rich or poor) translated on the balance sheet in the same way.  What made print titles unusual was not all buyers were created equal and while the dollars paid by poor people for their newspapers were banked in the same way and had the same nominal value, they weren’t of necessity “worth having” because selling newspapers to the poor (ie of a lower socio-economic class) could be counter-productive for the business model (ie the more you sold to them, the greater the loss).

In the West, mainstream newspapers by the mid twentieth century had become polarized, the “popular” (ie tabloid) titles at one end and the “quality” press (ie broadsheet) at the other.  Because commercial success depended on being able to deliver to advertisers the “right” readers, an industry of market research emerged to perfect the analysis of working out which titles delivered the “right audience at the lowest cost”.  This research was both quantitative & qualitative because it mattered much to advertising agencies whether a title’s buyer lived in the south east, owned two cars, played golf on Saturdays and took an annual overseas holiday or lived in the north, took the bus to a football match on Saturdays and never left the country.  In many ways, they were separate populations and while both demographics might be attractive to those wishing to advertise products, in many cases they’d be different products and in some, exclusive to each.  By combining this data with advertising rates, agencies were able to work out for their clients which media (print, radio, television etc) could deliver the desired market segment at the cheapest rates.  In the case of national newspapers, the segmentation that mattered most was social class and what evolved in the UK was a metric to handle these calculations.  Developed by the industry collective, JICNARS (Joint Industry Committee for National Readership Surveys, a body owned jointly by publishers, advertisers & agencies), because the occupation of a household’s main breadwinner (chief earner) largely determined the spending pattern of that household, social class was determined primarily the their jobs and for this purpose there were six classes:

Class A: The upper middle class (by the mid 1970s in the UK around 20% of all households) with the chief earner (head of the household) typically a successful businessman, professional (lawyer, doctor, chartered accountant etc) or senior civil servant, living in a large detached house or high-priced apartment.  At the time, that class included headmasters of large public (ie private) schools, executives near board level in large companies, leading figures in local government, newspaper editors, senior journalists, professors and Church of England bishops.  As that list indicates, by the 2020s, the composition of Class A shifted a bet.  For the JICNARS’s purposes, the “upper class” (the so-called “1%”) were included in Class A.

Class B: The middle class, then some 10% of households.  These were often people holding “senior” positions who were financially stable and living lives of “quiet respectability” and although with neither the incomes or accumulated wealth (or, not infrequently, debt) of the Class A members, the significance was that in manners and cultural matters, their tastes and habits often overlapped, meaning their attention was sought by the same advertisers.  The Class B membership included vicars, headmasters of smaller schools, senior executive officers in the civil service, university lecturers, matrons of smaller hospitals, pharmacists, directors of smaller companies and qualified librarians in charge of smaller libraries.

Class C1: Just over 15% of households, the C1 families were the lower middle class, trades-people (employed or self-employed) and non-manual workers, “white-collar” workers such as articled clerks, owners of small businesses, clerks, typists, telephonists, curates and nurses.  A recent trend has been a marginalisation of the white collar component of the C1s by a number of factors, most obviously technology although this is spreading upwards to B and even A more than downwards.  Of the trades, despite recent rises in their economic value to advertisers, they’re considered culturally static so while their purchasing power has increased, they don’t identify with AB tastes.

Class C2: Intriguingly, many of those in Class C2 (about a quarter of households) enjoyed higher incomes than many in the C1 cohort and this was because, as the skilled working class, their economic value was higher because they contributed directly (and measurably) to productivity in a way an accountant’s clerk did not.  The C2 membership included foremen, fitters, knitters, plumbers, shop assistants with supervisory responsibilities, pastry-cooks and prison officers.

Class D: Although it probably wasn’t true statistically, for the purposes of the JICNARS, those is Class D were considered all manual workers, semi-skilled or unskilled; that didn’t mean the latter had no skills, it meant to an economist those skills could be quickly learned and required no formal education or structured training.  Some 20% of households were in Class D and typical employment profiles would include labourers, fishermen, bus conductors, traffic wardens and window cleaners.

Class E: Some 10% of households, the Es operated at the “lowest level of subsistence” and survived through precarious, low-paid employment, petty crime and transfer payments; they would now be classed as “welfare-dependent”.  Although the membership was diverse, the JICNARS for illustrative purposes listed migrants, those with substance abuse issues, families of old age pensioners, widows and those dependent on social security.

Predictably, the 30%-odd of the population in Class A & Class B tended to buy the “quality” papers, titles like the Financial Times, The Times, The Daily Telegraph and The Guardian collectively drawing almost half their readership from the ABs, this declining to around 40% for the Sunday editions.  What this affluent readership did was attract high-priced advertising, enabling the titles to remain profitable despite a low cover price and circulations that were tiny compared with the mass-market tabloids.  Of note too is that it was these publications (along with The Economist (a newspaper that looks like a glossy magazine) that were most read by decision makers in government and industry.  So, it was the quality newspapers that tended to provide informed discussion on public issues, political affairs, business and the arts; although the record of their influence on public policy was patchy, what they tended to do was “set the agenda”, another attraction for advertisers.

What made the pre-internet newspaper business unusual was that there was sometimes a conscious attempt to reduce sales, a discussion usually not heard in boardrooms or among members of management committees.  In 1968, The Times had embarked on a major promotional drive and, using conventional techniques, sales indeed did spike and that was most pleasing until the research revealed some 60% of its readers were now in the undesirable C1, C2, D & E classes, something the advertising agencies to quick to notice.  Accordingly, the paper’s editorial direction shifted back, ensuring as many as possible of the intruders were shed and the bias towards the AB was restored.  Profitability was thus also improved because with each copy of The Times sold at a nominal loss (based on the cost of production & distribution), selling more made sense only if the rising readership attracted more high-value advertising.  With the less desired classes forming a majority of the leadership, not only were the traditional advertisers less attracted, those seeking to reach the C1, C2 and D classes (few except tobacco companies and their ilk chased the E class) were not willing to pay the high-rates charged by the Times.  The Times did not repeat the mistake and that different news appeared in different papers to attract different audiences was hardly surprising for as Evelyn Waugh (1903-1966) put it in Scoop (1938): “They all have different policies, so of course they have to give different news.”

Nye Bevan and his wife Jennie Lee (1904–1988), London, 1934.

Waugh’s point of course can be considered as a matter of both cause and effect because whatever might happen on a publications profit & loss statement, there are also political consequences.  Until scared off, more than one government in the post-war years proposed increasing public expenditure in a way that would increase the burden only on taxpayers earning 2-3 times the national average and, without exception, these have been criticized by the “quality” press, usually on the basis not of such a fiscal package being “unfair” but that it would “alienate the political centre”.  As the JICNARS understood, in electoral terms, this was highly improbable because only about 10-12% of the population would lose out in such a redistribution but that sliver of the electorate was in the AB Class at the centre of the quality press’s readership and this dictated the response.  In his book In Place of Fear (1952), the Welsh Labour Party politician Aneurin "Nye" Bevan (1897–1960) pondered: “How can wealth persuade poverty to use its political freedom to keep wealth in power? Here lies the whole art of Conservative politics in the twentieth century.”  As political parties came to understand, it was possible to convince the poor to vote against their own economic interests if the “culture wars” dangled before their eyes could be made to seem enough of a threat, thus the weaponization in the US of guns, God, pickup trucks, trans rights, abortion, gay marriage and much else.

Cheater

Cheater (pronounced chee-ter)

(1) A person who cheats.

(2) Specifically, an adulterer (although used in the same sense of infidelity generally, even when neither party is married). 

(3) A device or component used to evade detection of non-compliance with rules or regulations (such as the (Dieselgate) mechanical and electronic devices used by Volkswagen and others to cheat emissions testing programmes).  As a mechanical device a cheater is thus "a modifier" and the word is also often used as one.

(4) Slang (in the plural) for eyeglasses or spectacles (archaic).

(5) In mechanical repair, an improvised breaker bar made from a length of pipe and a wrench (spanner), used typically to free screws, bolts etc proving difficult to remove with a ratchet or wrench alone; any device created ad-hoc to perform a task not using the approved or designated tools.

1300-1350: From the Middle English cheater from cheat, from cheten, an aphetic variant of acheten & escheten, from the Old French eschetour, escheteur & escheoiter, from the noun; it displaced native Old English beswican.  The -er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, probably borrowed from the Latin -ārius.  The adoption was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant was -our), from the Latin -(ā)tor, from the primitive Indo-European -tōr.  The suffix was added to a person or thing that does an action indicated by the root verb, thereby forming the agent noun.  The noun cheatery is now rare, existing only in old texts.  Escheat refers to the right of a government to take ownership of estate assets or unclaimed property, most often when an individual dies without making a will and with no heirs.  In common law, the theoretical basis of escheat was that (1) all property has a recognized owner and (2) if no claimants to ownership exists or can be identified, ownership reverts to the King (in modern terms the state).  However, in some circumstances escheat rights can also be granted when assets are held to be bona vacantia (unclaimed or lost property).  The original sense was of the "royal officer in charge of the king's escheats," and was a shortened form of escheater, agent noun from escheat.  The meaning “someone dishonest; a dishonest player at a game” emerged in the 1530s as the Middle English chetour, a variant of eschetour following the example of escheat +‎ -er which evolved in English in the modern form cheater (cheat + -er).  Cheater & cheatery are nouns; the noun plural is cheaters.

Cheater cars are a frequent sight on several social media platforms, posted presumably by impressed spectators rather than victims or perpetrators.  Techniques and artistry vary but there does seem to be a trend whereby the more expensive the car, the larger and more lurid will be the lettering.  Red, pink and fuchsia appear the colors of choice (the connotation perhaps "scarlet") except where the automotive canvas is some hue of red; those artists adorn mostly in black or white; the use of upper and lower case characters seems to vary.  Like many trends on social media, all may not be what it appears and it's believed some of the "cheater cars" posted are "fake", daubed just as click-bait.

Although the consequence of having violated the the Seventh Commandant, those suffering a "cheatered" care are in a sense "victims" so the following notes are provided as a courtesy to cheaters: If the philandering cheater is (obviously undeservingly) lucky, they’ll find the attack on their car has been symbolic rather than destructive in that the paint is water-based.  If so, if discovered soon after application, it may be possible for it to be dissolved and washed away without having to resort to strong chemicals.  Specialists recommend cleaning the car with just mild, soapy water (thereby removing anything abrasive) and then soaking microfiber towels in the same mix.  Place a wet towel over the affected area for 5-10 minutes (obviously more difficult with vertical surfaces so some improvisation may be demanded) and then gently wipe away the softened paint (do not scrub aggressively because some grit may be embedded; if possible use water spray from domestic garden hose).  If some time has elapsed and the paint fully has dried, usually it's safe to use a rubbing alcohol (such as Isopropyl); this should break down the latex or acrylic binder without harming the paint beneath.  Pour a small quantity of rubbing alcohol onto a clean microfiber cloth, hold on the paint for a few seconds and then gently rub with a circular motion.  Also potentially effective are the citrus-based solvents but these must be used with caution because they’re remarkably strong (left on some plastics, they can melt the surface!) so fluid should be tested on some small, hidden part of the vehicle (such under the hood (bonnet) or beneath carpets).  There are also dedicated clay-based lubricants (they come as conveniently sized bars) that can be “glided” across dampened paint to lift what’s atop without damaging the paint below.  The clay works on as similar basis to rubbing compounds and these may be necessary for any “stubborn spots”.  If the paint used is oil-based or something just as “sticky”, an expert should be consulted because aggressive solvents (industrial paint strippers, acetone, lacquer thinner etc) quickly can eat through to bare metal or whatever material was used for the bodywork.

An sinner's Audi: A Trotskyesque death by pick-axe, Burgas, Bulgaria, September 2005.  Press reports suggested this attack was a "business matter" but it could have been the work of a S5C-APC.

So that’s of paint which is bad enough.  However if one had cheated on a S5C (stage-five clinger, a breed always prone to using paint) who is also APC (actual psycho-chick), the consequences may be worse and S5C-APC may resort to fire-bombing car, attacking it with a baseball bat, slashing tyres or leaving a half-dozen pick-axes buried in the bodywork.  That may sound extreme but the S5C-APC can be exactly that and, after all, cheaters have only themselves to blame and all that can be recommended is following either (1) the Seventh Commandant (Thou shall not commit adultery) or (2) the unwritten eleventh (Thou shall not get caught).  As a technical point, it's acknowledged that suggesting all cheaters are men and all painters (or axe-wielders) are women is sexual stereotyping may be wrong but probably only to the extent almost all cheaters are men and almost all painters (or axe-wielders) are women.

Hell also hath no fury like a woman cheated upon.   

Because it sounds Shakespearian (a construct in literature), the (anyway incorrectly quoted) phrase “Hell hath no fury like a woman scorned” often is attributed to William Shakespeare (1564–1616).  That's thought plausible because it seems to be in "his voice" and in modern use, often about the only time the Middle English “hath” is seen is in some Shakespearian quote so the association sticks.  The real author however was Restoration playwright William Congreve (1670–1729) who coined the phrase for his 1697 play The Mourning Bride, the protagonist of which, although becoming a bit unhinged by the cruel path of doomed love, doesn’t resort to leporidaecide (bunny boiling).  Congreve’s line, “Heav'n has no rage, like love to hatred turn'd, nor Hell a fury like a woman scorn'd.” was good but actually was a more poetic rendition of a similar but less elegantly expressed version another playwright had used a year earlier.  The Mourning Bride is the source also of another fragment for which the bard is often given undeserved credit: “Music has charms to soothe a savage breast” although that’s often bowdlerized as “Music has charms to soothe a savage beast”.  Politicians notoriously are liars and cheaters, some even cheerfully admitting it (usually when safely in their well-provided for retirement) but in the privacy of their diaries, they're fond of happily (and usually waspishly) admitting it of others.  Although he has a deserved reputation for telling not only lies but big lies, no one has ever disputed Joseph Goebbels’ (1897–1945; Reich Minister of Propaganda 1933 to 1945) assessment of a fellow cabinet member, foreign minister Joachim von Ribbentrop (1893–1946; Minister of Foreign Affairs 1938-1945) of whom he said “He bought his name, married his money and cheated his way into power”.  Goebbels was a serial adulterer and in his home town was known as "Die Ziege von Berlin" (the goat of Berlin). 

Volkswagen: Cheating as a science 

Guilty as sin.

Oliver Schmidt (b 1969; inmate number 09786-104 in US Federal, York Township, Michigan. right) received a seven year sentence for his involvement in the Volkswagen diesengate scandal.  Herr Schmidt (right) is pictured here receiving a Ward’s “Best Engine” award in 2015.  In US$ terms, dieselgate is thus far the most expensive of the many "gates".  In falsifying things so its diesel engines appeared to be less polluting than they were (certain particulates emitted at up to 40 times the volumes claimed with some 11 million "cheating" vehicles built) Volkswagen certainly gave cheating a bad name and, in addition to the hefty fines imposed in the US and EU (European Union (1993)), the multi-national aggregation which evolved from the EEC (European Economic Community), the Zollverein formed in 1957), in May 2022 the company announced an out-of-court settlement of Stg£193 million (US$242 million) with UK regulators, following the Aus$125 million (US$87 million) imposed by the PVA (Federal Court of Australia).  To date, Dieselgate has cost the company some US$34 billion with guilty verdicts handed down in criminal cases including two former Audi executives: head of engine development Wolfgang Hatz (b 1959) and lead diesel engineer Giovanni Pamio (b 1963) who were handed suspended jail sentences of 24 months and 21 months, respectively.  Hatz was fined €400,000 (US$437,000) and Pamio €50,000 (US$55,000).  All three were guilty as sin so the verdicts were unsurprising.  Volkswagen suffered greater consequences for having be "caught cheating" than did Pontiac in 1973 but that was a single vehicle submitted for testing so really was a case of "attempted cheating".

1971 Volkswagen Karmann Cheetah prototype.

Before they became the industry’s most notorious (although not only) cheats, Volkswagen flirted with the idea of producing a “Cheetah”; designed by Italy’s Italdesign and built by German coachbuilder Karmann, the Volkswagen Karmann Cheetah first appeared in March 1971 at the Geneva Motor Show.  Reflecting the view there were still developmental possibilities in the company’s long-running and highly successful platform used first for the Type 1 (Beetle, 1938-2003), the Cheetah was thought a way to wring one last drop from what had begun life in 1938 as an attempt by the Third Reich (1933-1945) to produce a "people's car".  Over the decades, the approach had yielded much success with the Beetle’s underpinnings yielding military applications and utility vehicles as well as the famous Type 2 (1949-1979, as Microbus, Kombi etc in a wide range of configurations and the lovely Karmann Ghia (in two series, Type 14: 1955–1974 & Type 34: 1961–1969) coupé and cabriolet.  Additionally, conventional (in the then current European style) coachwork had been used for the Type 3 models (1961-1973), built as two door sedans, (including a fastback) and station wagons, the market responding well to more spacious and modern bodies being placed atop the Beetle’s famously reliable and durable drive-train.

1980 Triumph TR8 (left) and Triumph Bullet design study (circa 1970, right).  The "wedge" design language is evident but the lines of the earlier Bullet design study  are even closer to those of the Cheetah; the Volkswagen didn't enter production but many wedges appeared in the 1970s & 1980s.  Like not a few ventures from the doomed British Leyland (1968-1986), as a successor to the highly regarded TR6 (1968-1976), the Triumph TR7 (1974-1972) should have been a success but corporate and governmental ineptitude saw it added to Leyland's large scrapheap.  The TR8 (1977-1982) transformed the TR7's dynamics by use of Rover's 3.5 litre (215 cubic inch) V8 but, as was emblematic of the corporation, just as the concept had been perfected, production ended.  There has been much analysis of the UK's motor industry in the 1970s and 1980s and while conditions (internal and external) often were "difficult", most published accounts conclude Leyland "deserved to fail".  

The idea of the Cheetah was a variation on the theme that had produced the Kombi, Karmann Ghia and such: a low-cost roadster suitable for mass production on existing assembly lines using a 1.6 litre version of the Beetle’s familiar flat-four engine, the power output of 50 HP judged “adequate” because of the light weight and slippery aerodynamics.  In a sign of the times, anticipating US regulations, not only were the front and rear sections designed to accommodate large bumpers but rather than a classic roadster, from Giorgetto Giugiaro's (b 1938) drawing board came a targa, the modernist wedge-shape then highly fashionable.  Because it was then anticipated the traditional convertible would in the US be outlawed, the there was a built-in roll-over bar, integrated into pillars designed to resemble a roadster’s detachable hardtop and the clever targa mechanism was the work of Karmann, the soft-top featuring a translucent sunroof panel above cockpit; it slid down the length of the top's sidebows, tucking neatly between the seats.  However, Volkswagen’s management were by the late 1960s not disconnected from reality and understood the days of mass-market machines with air-cooled rear-engines were coming to an end.  Although still a success, the writing was on the wall for the Beetle and the attempt to translate the concept into larger, four-door form had failed, the 411 (1968–1972) & 412 (1972–1974) ranges never coming close to meeting expectations.  By 1971, work was already advanced on what would be the template to carry the company into the next century (FWD (front wheel drive) with water cooled front-mounted engines) and that program would by 1974 begin to yield the new generations (Sirocco, Passat, Golf, Polo etc).

1972 publicity still for Fiat X1/9.  Because of the juxtaposition of (1) lime green paint and (2) a model in orange hot-pants, no knowledge of automotive history is required to date this photograph from the 1970s.

But the Cheetah seemed compelling because there was rear-engined, air-cooled hay to be made while the sun still shone and the formula (a small, economical, sports car able to be mass-produced at low cost by using components from high volume models) had long been a staple of the UK’s industry (MG, Triumph and Austin Healy all booking good profits through big export sales, especially to the lucrative US market.  On paper, the Cheetah thus made sense and although, (given the 50 HP) the name might have been at least optimistic, the Karmann Ghia sold well despite never having been a high performance car despite the glamorous lines (indeed, slightly heavier than a Beetle, acceleration suffered although the shape added a little to the modest top speed).  Anyway, the Triumph Spitfire’s pace hardly lived up to its illustrious name and the Cheetah was envisaged as something that would sell to those who valued the Beetle’s virtues (economy of operation, reliability, resale value) but would be drawn to its avant-garde looks; at a time when the phrase still could be used, it was a “lady’s car”.  As it was, the decision was taken not to proceed and not long after the debut in Geneva, the Cheetah faded into obscurity although Fiat would in 1972 release the similar-looking X1/9 using the same concept of parts-sharing although with contemporary engineering (water cooled, mid-engined, no swing axles) and it was a success, needing only minimal updates until production ended in 1989.  Volkswagen doubtlessly was right not to proceed with the Cheetah; the historic moment had passed.

Smokey Yunick: Cheating as an art  

Smokey Yunick’s 1966 Chevrolet Chevelle (1963-1977) #13 that some alleged was a 7:8 or 15:16 rendition, here aligned against a grid with a stock body.

In simpler, happier times, cheating could be an accepted part of the process and just something of a contest between poacher and gamekeeper.  In the 1960s, NASCAR (National Association for Stock Car Auto Racing) racing in the US was a battle between scrutineers amending their rule-book as cheating was detected and teams scanning the same regulations looking for loopholes and anomalies.  The past master at this cheating was Henry "Smokey" Yunick (1923–2001), a World War II (1939-1945) bomber pilot whose ever-fertile imagination seemed never to lack an imaginative venture aimed at securing some advantage while remaining compliant with the letter of the law (at least according to his interpretation).  His cheats were legion but probably the most celebrated (and there were some who thought this one legitimate) concerned his interpretation of the term “fuel tank capacity”.  NASCAR's rulebook specified the maximum quantity of fuel a tank could hold but said nothing about the steel fuel line running from tank to engine so Mr Yunick replaced the modest ½ inch (12.5 mm) tube with one 11 feet (3.6 m) long and two inches (50 mm) wide, holding a reputed 5 (US) gallons (19 litres) of gas (petrol).  That was his high-tech approach.  Earlier he’d put an inflated basketball into an oversized tank before the car was inspected by scrutineers: when they filled the tank, it would appear to conform to regulations; these days it’d be called “inflategate”.  After passing inspection, Mr Ynuick would deflate the ball, pull it out and top-up his oversized tank for the race.  Pointing out there was nothing in the rules about basketballs didn’t help him but did lead to the rule about a maximum “fuel tank capacity”, hence the later 11 foot-long fuel line.

NASCAR's letter of approval.

Mr Yunick’s 1966 Chevrolet Chevelle was different from the stock models but by the mid 1960s, all NASCAR’s "stock" cars were, the days long gone when what were raced were essentially "stripped-out versions of showroom-stock cars".  The difference certainly was perceptible to the naked eye and an urban legend arose it was a 7:8 (some said 15:16) scale version.  The body’s external dimensions were however those of a stock Chevelle although the body was moved back three inches for better weight distribution, the floor was raised with the underside smoothed to improve the aerodynamics, the same reason the bumpers were flush-fitted to the fenders.  The first car passed inspection (after making the modifications decreed by NASCAR) and took pole position at the 1967 Daytona 500.  He built another imaginative Chevelle for the 1968 race but it never made it past inspection.  In 1990, Smokey Yunick was inducted into the International Motorsports Hall of Fame, a recognition as richly deserved as it was overdue.

The speedy cheetah

Singer and dancer Josephine Baker (1906–1975) with Chiquita, her pet cheetah.

A true homophone of cheater, cheetah (the plural cheetahs) wholly is unrelated.  Cheetahs are large cats (Acinonyx jubatus) of south-western Asia and Africa, resembling a leopard but noted for certain dog-like characteristics which is why they’re sometimes been trained for hunting game (deer, antelope etc) and they have even occasionally been fully domesticated as pets; they're said to be "affectionate and protective but never fully house trained".  Dating from the early eighteenth century, cheetah was from the Hindi चीता (cītā (leopard, panther), from the Sanskrit citraka (leopard) & citrakāya (tiger) the construct being चित्र (citra) (multicoloured; speckled) + काय (kāya) (body, thus “beast with a spotted body”).  The Sanskrit citra was akin to the Old High German haitar (bright), the German heiter and the Old Norse heiðr (bright) and ultimately was from the primitive Indo-European kit-ro-, from the root skai- (to shine, gleam, be bright).  Kāya ultimately was from the primitive Indo-European kwei- (to build, make).  The now archaic alternative spellings were cheetah & cheetah and historically, the creatures were known also as the guepard, hunting cat or hunting leopard.  Understandably, given their size and predatory nature, it’s not uncommon for cheetahs to be referred to as “big cats” but in zoological taxonomy, felinologists restrict the “big cat” classification to the genus Panthera (lions, tigers, leopards, snow leopards & jaguars) and one defining feature of the Panthera cats is their ability to roar, made possible by a specific structure in their larynx.  Lacking the anatomical feature, cheetahs can purr, chirp & hiss but not roar.

A female cheetah at speed.

According to Dr Anne Marie Helmenstine, computer modelling suggests a cheetah should be able (briefly) to attain a speed of 75 mph (120 km/h) although its hunting technique is to maintain an average of 40 mph (65 km/h), sprinting to the maximum only when making a kill.  Cheetahs have been verified as attaining 60 mph (96.5 km/h) and if required, the quick cats can go from 0-60 mph in 3 seconds (three strides), putting them in the class of the quickest Lamborghinis, Ferraris and such but they're sprinters with little endurance, able to sustain top speed for little more than a quarter-mile (400 metres).  Like engineering, nature imposes trade-offs and although pronghorn antelopes have been recorded running at a slightly slower 55 mph (88 km/h), they're able to sustain that for around a half-mile (800 metres) although 40 mph (70 km/h) can be maintained for several miles and their "natural cruising speed" of 30 mph is possible for as much as 20 miles (32 km) depending on the terrain and weather conditions.  The speed and endurance differentials between cheetahs and antelopes explains why the cat's tactic is to get as close as possible before closing for a kill; if the prey is not caught within 300-400 metres, it'll likely escape although, in the wild, not every encounter is one-on-one; a antelope seeking to outrun one cheetah runs the risk of running into the path of another.

Easily, cheetahs can out-sprint humans, the men’s world record for the 100 metre dash standing a 9.58 seconds, compared with an eleven year-old cheetah (in captivity) clocked at 5.95 and her top speed of 61 mph (98 km/h) remaining the highest verified.  For now, the cats remain quicker than even robots, the record at the 2026 World Humanoid Robot Games in Beijing set at 9.39 seconds but while the cheetah probably has reached its evolutionary peak, humanoid robots are still (in evolutionary terms) in an early stage of development so one going quicker then 5.95 may be just a question of whether resources are devoted to the quest; it does seem more likely the CCP (Chinese Communist Party) will direct companies to focus instead on making humanoid robots more "useful" such as for military purposes (neutralizing other machines or killing people).  So for now the pace of the cheetah remains impressive but it's still not the fastest creature on the planet.  In the ocean, Black Marlin have been clocked at 82 mph (132 km/h) while sailfish can for periods swim at 70 mph 110 km/h.  Land and sea creatures are how ever slow compared with birds, the “calculated maximum theoretical speed” of the “ideal Peregrine Falcon” being between 250-388 mph (400-625 km/h) depending on altitude (and thus air density) and while many are sceptical about that, Guinness World Records has accepted the bird’s speed being recorded at 242 mph (389 km/h) in a dive.  Despite that, there are ornithologists who doubt such a velocity has been reached and claim a top speed around 150 mph (240 km/h) is likely more realistic.  Still, that makes them the fastest known animal in the universe.

The Bill Thomas Cheetah

Cheetah cutaway, published in Sports Car Graphics, November, 1963.  Not many front-engined cars had space sufficient to for a usefully-sized frunk.

A contemporary of the Shelby American AC Cobra (1962-1967) and very much in the same vein, the Cheetah (1963-1966) was designed and constructed by California-based race car builder Bill Thomas (1921-2009).  As part of his work as an engineering consultant, Mr Thomas undertook projects for GM (General Motors), his focus on the somewhat clandestine motorsport activities of its Chevrolet division and he parlayed this influence into securing corporate support for the concept that became the Cheetah.  The support was practical in that it yielded most of the mechanical components needed for a prototype including a Chevrolet Corvette's 327 cubic inch (5.3 litre) V8 engine, Muncie four-speed gearbox, independent rear suspension and a miscellany of stuff from the GM parts bin.  It was obviously the pre-CAD (computer-aided-design) era but Mr Thomas didn’t trouble himself with drawing boards or blueprints, instead laying out the drive-train components on the floor of his workshop in what seemed to his practiced eye an ideal arrangement and, with white chalk, he then sketched on the concrete the outline of the chassis frame members.  At that point, a draftsman (with tape measure) was brought in and blueprints were rendered; remarkably, Mr Thomas with great success for decades used this novel design technique (don't try this at home, it needs a gifted engineer).  Once the chassis dimensions were finalized, a body was designed and it’s important to note the project was initially envisaged only as a “concept car”, built for the purpose of impressing GM and thus securing further contracts.  So, conceived as something to be admired rather than used for any serious purpose, it was only as construction continued Mr Thomas sort of “fell in love” with his creation and decided to use it in competition, something to which its low weight and prodigious power should have made it well-suited.  However, the compromises in chassis design which mattered not at all for a concept car meant some structural rigidity had been sacrificed and that was a quality essential in race cars; later rectification work would be required.  The first two Cheetahs were fabricated in aluminum (later models used GRP (glass reinforced plastic, better known as fibreglass) and one was sent to the Chevrolet Engineering Center for testing and evaluation.

1964 Cheetah with clamshell hood open.

The layout was not so much radical as extreme, the conventional F/R (front engine-rear drive) approach taken to a kind of logical conclusion with the engine located so far back the driver’s legs were alongside the block.  In the same way the “mid-engine” configuration was being defined as “engine behind the driver and in front of the rear axle line”, the Cheetah’s variation was “engine in front of driver and behind the front axle line”, already familiar in race cars and in a handful of exotic machines but in the early 1960s still.  As well as offering most of the weight-distribution and handling advantages offered by a mid-engine, the Cheetah’s layout avoided the complication of a transaxle but the drawbacks included inefficiencies in packaging (ie a cramped cockpit) and extraordinary heat-soak, the latter a familiar issue in an era when small, low volume coupés were fitted with large displacement US V8 engines, the elegant AC 428 “Fura” (1965-1973) an exemplar of the phenomenon.  When the Cheetah was tested prior to being used on the track, it was found to be prone to over-heating, largely because the body had been designed to look decorative and no vents had been installed to extract hot air from under the long hood.  That was addressed by the use of a larger radiator and the addition of various vents & ducts, along with a full-length belly pan, meaning subsequent versions lacked the visual purity of the original, the effect not dissimilar to the way the addition of this and that to provide for heat management meant the production versions of the Lamborghini Countach (1974-1978) lacked the sleek starkness of the original prototype, first shown at the 1971 Geneva Motor Show (attracting rather more attention that that other prototype wedge, the Volkswagen Karmann Cheetah).  Still, compared with how subsequent versions of the Countach (1978-1990) would be adorned, the elegance of the early run 160-odd of the LP400 Periscopios remains compelling.

1964 Cheetah, note the cut-outs and vents, subsequent additions to handle the heat generation.  As might be guessed, AC (air conditioning) was not on the option list.

The Cheetah’s dubious structural rigidity was a result of the original chassis being merely a quickly-assembled platform on which the striking body could be mounted to be admired but it was marginal for use even as a road car, let alone one subjected to the stresses of competition; even before testing it was anticipated substantial changes would have to be made.  Because so little triangulation had been incorporated in the original build, the chassis was susceptible flex as the loads imposed by lateral forces increased as high-speed curves were negotiated, meaning the suspension geometry changed, challenging even skilled drivers accustomed to rigid frames that guaranteed the point at which characteristics became frightening was at least predictable.  Additionally, for the testing, the Cheetah was provided with more power (perhaps not the car's most most obvious need) which exacerbated the alarming tendencies, including the rear suspension’s trailing arms bending, slighting altering (sometimes while at high speed!) the location of the wheels.  Adding gusseting and triangulation to the frame and redesigning the trailing arms ameliorated the worst of the characteristics but some vices were inherent in DNA so subsequently, some owners of Cheetahs, seduced by its many virtues, undertook what was essentially a re-engineering of the underpinnings; most of the many replicas and "continuation" editions differ significantly from the originals.  So it was flawed but it was an age of charismatic, imperfect machines and whatever the quirks, the Cheetah was powerful, light and clearly aerodynamic for in a straight line, few could match its pace; the name was chosen for a reason.

Unfortunately, the early 1960s were the end of an era in sports car racing because in addition to the regulatory body (the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation) already on its descent to becoming world sport's dopiest regulatory body) changing the rules for the class for which the Cheetah was intended so that 1,000 rather than 100 would be required for homologation, in the top flight, the days of the classic front-engined roadsters and coupes in top-line competition were nearly done and the future lay with the rear-mid configuration.  Given all that, Chevrolet withdrew its support although small-scale production continued and some two-dozen were constructed before the last was built in 1965.  The survivors are now high-priced collectables and there have been dozens of replicas although in the twenty-first century, this cottage industry was stalled by a dispute over ownership to the intellectual property associated with the design.  Predictably, although the Cheetah wasn’t obviously a car in need of more power, some owners of the replicas have (commendably) concluded exactly that and fitted a variety of engines including big-block V8s while others have added forced aspiration (turbochargers or superchargers).  Fundamentally, what this approach meant was the “handle with care” injunction wisely applied to the original remained; just more so.

1929 Mercedes-Benz SSK (left) and 1964 Cheetah (right)

The distinctive lines of the Cheetah, its driver sitting over the rear wheels behind a long nose, recalled the pre-war roadsters that provided the model for most of the era’s grand prix cars, the motif lasting into 1960 when (in the unusual circumstances prevailing for Italian Grand Prix at Monza), a Ferrari secured one last win for the front-engined anachronisms.  The Mercedes-Benz SSKs (W06, 1928-1932) & SSKLs (WS06RS, 1931) were classic examples and among the last of the road cars able to win top-flight grand prix events.  The red example (above left) is a 1929 model SSK (one of 33 built) and although the hue is untypical of the breed, in fashion and on the highways, the interwar (1919-1939) years were more colourful that the impression left by the volume of monochrome and sepia images making up so much of the photographic record.  Interestingly, although Mercedes-Benz race cars are much associated with white (the racing color originally allocated to Germany) and silver (adopted by the factory racing team in the 1930s although in not quite the circumstances once claimed) there was a precedent for the use of red because that was the paint applied to the Mercedes Tipo Indy 2.0 used to win the 1924 Targa Florio (setting a race-record time which would stand for a decade), chosen because of the habit of the Sicilian crowds to pelt with rocks any car not painted in Italian Racing Red.  Not since 1920 had a non-Italian car won so it was a wise precaution.

1969 Pontiac Grand Prix Model J.  The name was opportunistic, the big Pontiac having as much in common with a grand prix as the Volkswagen Karmann Cheetah had with speed.

Such is the appeal to stylists of the “long nose” that over the years many have ignored the packaging inefficiencies its use imposes.  It was one of the most commented-upon aspects of the Jaguar E-type (1961-1974) and probably it’s rare for an analysis of that shape to have been written without the word “phallic” appearing at least once.  Even when the effect is not so exaggerated it can be effective, the third generation Pontiac Grand Prix (1969-1972) the last of the memorable designs to emerge from the golden years of GM’s PMD (Pontiac Motor Division) during the 1960s.  Intended to be evocative of the aspect ratios of machines such as the big Duesenbergs of inter-war years, PMD even purloined the “J” & “SJ” designations although with its apple-green straight-8 engines a Duesenberg really did need a long nose; under the hood of the exclusively V8-powered Grand Prix, there was much empty space.

Sublime to ridiculous 

Modified 1973 Volkswagen 1303 Super Beetle.

Nor was it just manufacturers with a fondness for the style.  In Canada, somebody with the requisite skills decided the “Cheetah look” was what a 1973 Volkswagen Super Beetle really needed and while it’s obvious the body extensively has been modified, the distorted dimensions are deceptive because the (presumably unique) project sits on an unmodified chassis, the wheelbase unchanged.  Unfortunately or not, the opportunity was not taken to install up front a straight-8 or V16, the car still running the modest, rear-mounted, 1.6 litre (97 cubic inch) flat-4 fitted by the factory (ie underneath, it's the same specification as the abortive Karmann Cheetah prototype).  As well as the curved windscreen, the 1303 featured the 1302’s improved front suspension (an enhancement one tester claimed made it faster point-to-point than a 1963 Porsche 356), the design of which allowed the capacity of the frunk to be increased and this one will be more capacious still; given it’s now a two seater, luggage capacity should be adequate although the front bucket seats have been replaced with a full-width bench so three adults could be accommodated, BMIs (body mass index) and a willingness to rub shoulders permitting.  Because it’s on the same wheelbase, any increase in weight should be minimal and the handling (anyway improved by the revised suspension) presumably will be affected (for better or worse) only by the change in weight distribution.  That said, given the thing is now more tail-heavy, the Beetle's inherent tendency to oversteer (somewhat tamed by 1973) might be more apparent but with the power available, even if it behaves something like an early Porsche 930, should a situation drama occur, probably it'll be at a lower speed.

Ridiculous to absurd     

1980 Cadillac Eldorado “Valentino” by the unimaginatively named Conversions Incorporated, a Michigan-based customizing house (left) and 1981 Cadillac Eldorado "Regal Coach" by Florida's International Coach Works Company, a selling point the Rolls-Royceish “flying lady” hood ornament, said to make it a “real head turner” (right).  Heads can of course turn for reasons good and bad.

In the sometimes weird world that was the ecosystem of modified PLCs (personal luxury coupe) in the US of the 1970s and 1980s, the “long nose” style didn't exist in isolation.  It was one of a number of design elements part of the “neo-classical” movement that included also side-exit, flexible exhaust pipes (referencing the often supercharged pre-war machines (a la the Mercedes-Benz SSK but by the 1970s almost always fake), upright chrome-plated grills (Rolls-Royce the preferred inspiration), T-roof assemblies (a modern take on the old sedanca de ville coach-work), fake wire wheels and external spare tyres, the rear one in a "Continental kit" (a look that to this day refuses to die), the fender-mounted pair taking advantage of the eighteen-odd inches (460 mm) spliced between A-pillar and front wheel.  The spares used the space where sometimes sat the external exhaust pipes so it was a choice to be made by customers although some builders just left the expanse of sheet metal, emphasizing the elongation.  For all its foibles, the US is one of the most remarkable nations ever created and, having the the previous quarter century mastered nuclear fission & fusion, produced the Bill Thomas Cheetah and sent a dozen men to walk on the Moon, other Americans turned to doing this to Cadillac Eldorados.  It's a cliché to say "American has the best of everything and the worst of everything" but the phrase endures for good reason.