Palinode

Palinode (pronounced pal-uh-nohd)

(1) A poem in which the poet retracts something said in an earlier poem.

(2) A recantation (used loosely and now rare).

(3) In Scots law, a recantation of a defamatory statement.

1590–1600: From the sixteenth century French palinode (poetical recantation, poem in which the poet retracts invective contained in a former satire), from the Middle French palinode, from the Late Latin palinōdia (palinode, recantation), from the Ancient Greek παλινῳδία (palinōidía) (poetic retraction), the construct being πάλιν (pálin) (again, back) + ᾠδή (ōidḗ) (ode, song) + -ia (from the Latin -ia and the Ancient Greek -ία (-ía) & -εια (-eia), which form abstract nouns of feminine gender.  It was used when names of countries, diseases, species etc and occasionally collections of stuff).  The alternative form palinody is obsolete.  Palinode & palinodist are nouns, palinodial, palinodical & palinodic are adjectives and palinodically is a (non-standard) adverb; the noun plural is palinodes).

Although the palinode is now usually defined as meaning “a poem in which the palinodist (ie the poet) retracts something said in an earlier poem”, the French in the sixteenth century seem mostly to have use the word of works in which the writer “retracts invective contained in a former satire”.  It thus had an obviously political slant and it seems likely at least some palinodes were penned to stave of threats of legal action (or something worse).  Although it endures in literary use (and among political scientists with a feeling for classical forms), the word has long been obscure and the OED (Oxford English Dictionary) lists the adjective palinodical as obsolete with its only known instance of use dating from 1602 when it appeared in a work by the English poet, playwright and pamphleteer Thomas Dekker (circa 1572-1632).  The “other” species of palinode was the “ode to Sarah Palin” (b 1964; Republican nominee for VPOTUS 2008) of which there were several including some set to music.

The palinode became associated with poetry because verse (in one form or another) was once a more common form of written expression.  It has however been applied to any retraction or recantation (formal or otherwise), especially one that publicly withdraws an earlier statement, belief or work.  For reasons of ecclesiastical practice, theological palinodes tended to be in verse but there were exceptions including by John Milton (1608–1674) who in The Reason of Church-Government (1642) retracted his earlier advocacy of episcopacy (the bishops and their role), acknowledging his views had changed; for years it remained a rare example of its type.  Beyond poetry proper, use has been quite loose and memorable palinodes have been political, scientific and literary, some especially of the latter described variously as “insincere”, “back-handed” or “bitchy”.  Much of their charm lies in some retractions becoming famous while the original text doubtlessly would have been forgotten were it not for the palinode.

The Death of Socrates (1787), oil on canvas by Jacques-Louis David (1748–1825), Metropolitan Museum of Art, New York City.  Had Socrates just dashed off a palinode, maybe he'd never have had to take his dish of hemlock.

The archetypal palinode dates from the sixth century BC and it set the template.  According to legend, the Greek lyric poet Stesichorus (Στησίχορος, circa 630–555 BC) blamed Helen of Troy for the Trojan War and almost at once was struck blind.  He then composed a (“it was not true…”) palinode absolving Helen of guilt, the words of the encomium (praise, eulogy) said to have come to him in a dream.  His sight was restored, thus the understanding the use of the device as a means of undoing moral or divine offense.  The texts from Antiquity have of course survived only in fragmentary form but clearly there were palinodes, Plato (circa 427-348 BC) in his Phaedrus (a dialogue between Socrates (circa 470–399 BC) and Phaedrus (circa 444–393 BC)) he recounted how Socrates first delivers a speech condemning love, then explicitly retracts it with a second passage praising divine madness and erotic love.  Plato explicitly called the second speech “a palinode”, making it one of philosophy’s earliest known self-conscious retractions and, it has to be admitted, only those for whom martyrdom is a calling would think it not preferable to taking hemlock.

Geoffrey Chaucer (circa 1344-1400), right at the end of The Canterbury Tales (1387-1400), as a formal retraction, disowned those earlier passages he had come to think sinful or frivolous and begged forgiveness for having written them.  It's considered one of Medieval literature’s most explicit and sincere palinodes and presumably he also asked God and at least one priest for absolution for those unworthy thoughts, this likely the course of action taken also by the English journalist Malcolm Muggeridge (1903–1990) who wrote long pieces disavowing earlier having welcomed communism and opposed censorship.  One long-established tradition (transgress with enthusiasm in youth; reform with piety as one contemplates mortality) is a movement owing much to Saint Augustine of Hippo (354–430) who in Confessiones (Confessions, 397-400) wrote: Da mihi castitatem et continentiam, sed noli modo (Lord, give me chastity and continence, but not yet), an exemplar of that school of the palinodic being George W Bush (George XLIII, b 1946; POTUS 2001-2009) who abandoned whiskey and much else.  As he might have put it in a “Bushism”: “I spent my youth misunfortunatistically”.  The whole “born-again” movement in Christianity seems often something of a life lived palinodically.

Galileo before the Holy Office (1847), oil on canvas by Joseph-Nicolas Robert-Fleury (1797-1890).

The element “Holy Office” was first applied to the official designation for the Inquisition during the thirteenth century and after that there were a number of variant constructions before in 1965, it was renamed the Congregation for the Doctrine of the Faith (CDF), the most famous of the latter-day inquisitors being Benedict XVI (1927–2022; pope 2005-2013, pope emeritus 2013-2022) who, with some relish, discharged the role between 1981-2005.  Since 2022, the Inquisition has been styled the Dicastery for the Doctrine of the Faith (DDF).  Coincidentally, DDF is also the acronym for “drug & disease free” and (in gaming) “Doom definition file” while there’s also the DDF Network which is an aggregator of pornography content.  The Holy See may be aware of these uses but probably takes the view the target markets are different and, given the DDF Network appears not to offer any “gay male” content, if one author’s conclusions are accepted, the site is unlikely often to be accessed by priests, bishops, cardinals and such.

Some palinodes have become among the more famous statements made by an accused before a court.  Under courts run by the Nazis and the Soviet Union they were of course legion (the scripts often written by the prosecutors) but the most famous was probably the retraction the Roman Inquisition in 1633 extracted from the Italian physicist and pioneering astronomer Galileo Galilei (1564–1642); under threat of torture (words to be taken seriously if from the lips of an inquisitor), he abjured his support for heliocentrism; the defendant's legendary mutter: “Eppur si muove” (although it does move) almost certainly apocryphal.  After that, palinodes came thick and fast, the Swiss philosopher Jean-Jacques Rousseau (1712–1778) in Les Confessions (Confessions of Jean-Jacques Rousseau (1770, published 1782)) not only his retracted many of his earlier stances (especially in matters of religion and education) but did so repeatedly, sometimes in the same chapter.  More than a decade in the writing, Les Confessions functions as something of a “rolling palinode”, his intellectual past constantly revised.  More nuanced in this approach was the English naturalist Charles Darwin (1809-1882) who, in later editions of On the Origin of Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life (1859), toned down or even withdrew some claims regarding human evolution and teleology.  These revisions can be considered “partial palinodes” but they were really merely a reflection of the modern scientific method which updates theories as new evidence emerges; a matter of correct intellectual caution.

Agitprop poster of comrade Stalin (1878-1953; Soviet leader 1924-1953, left) greeting comrade Trofim Lysenko (1898-1976, right).  The Russian slogan (РАБОТАТЬ ТАК, ЧТОБЫ ТОВАРИЩ СТАЛИН СПАСИБО СКАЗАЛ!) translates best as “Work in such a way that comrade Stalin will say ‘thank you.’”  In comrade Stalin’s Soviet Union, wise comrades followed this sound advice.  For students of the techniques used in the propaganda of personality cults, it should be noted comrade Stalin stood around 1.65 metres (5 foot, 5 inches) tall.

In the matter of scientific and intellectual palinodes, others can do the retractions which can be thought of as palinodes by proxy or (more flippantly) Munchausen palinodes by proxy.  To avoid damage to his reputation, Sir Isaac Newton’s (1642–1727) executors and later editors suppressed and implicitly retracted his alchemical writings and similar judicious editing has excised from the records of some their embrace of the once intellectually respectable field of astrology.  Actually, Newton wasn’t wholly wrong on the science; at the molecular level there is little difference between lead and gold and although traditional chemical alchemy seems impossible, recent experiments have, atom-by-atom, transformed lead into gold, the problem being that to transform a few atoms (and even these often short-lived radioactive isotopes rather than stable Au-197) demanded the use of a huge and expensive particle accelerator; unless there’s some unanticipated breakthrough, the process cannot be scaled up so gold must continue to be dug up.  Communism systems too belatedly made something of an art of the palinode.

In the Soviet Union, after the death of comrade Stalin, a number of “scientific orthodoxies” supported by the late leader abruptly were cancelled, notably the dotty, pseudoscientific “theories” of agronomist Trofim Lysenko whose doctrine of Lysenkoism set back Soviet agriculture by decades.  The evidence suggests comrade Stalin was well aware comrade Lysenko was likely a comrade charlatan but, uniquely among the many Soviet apparatchiks, the dodgy agronomist achieved a great rapport with the peasants who were being most tiresome.  It was Lysenko’s remarkable success in convincing peasants to accept the Kremlin’s imposition of collectivized farming that make him Stalin’s invaluable asset.  In China, when comrade Chairman Mao (Mao Zedong 1893–1976; chairman of the CCP, 1949-1976) instituted many of Lysenko’s “agricultural reforms” (which included applying Karl Marx's (1818-1883) theories of class consciousness to the thought processes of seeds), in the great famine which followed, it's believed between 40-45 million may have starved to death.  The Kremlin was at least precise in who or what got cancelled whereas the CCP (Chinese Communist Party) were a little vague although the Chinese people understood their language.  Long skilled at “reading between the Central Committee’s lines”, when they heard it admitted comrade Chairman Mao’s legacy was “70% good and 30% bad”, the meaning was clear.  As a judgment it may have been generous but if applied to some leaders in the West, would the numbers be any more favorable?

Lindsay Lohan on the cover of Vogue Czechoslovakia, May 2025.

So palinody has a long tradition but while figures like Rousseau, Darwin and Muggeridge had years or even decades “agonizingly to reappraise” their position, in the social media age, it can within the hour be necessary to recant.  In 2006, Lindsay Lohan granted an interview to Vanity Fair in which she acknowledged: “I knew I had a problem and I couldn't admit it.  “I was making myself sick.  I was sick and I had people sit me down and say: 'You're going to die if you don't take care of yourself'”, adding she used drugs: “a little”.  On reflection, and possibly after seeking advice, he publicist the next day contacted the magazine in an attempt to get the “drug confession” retracted.  Later, she would also recant her claims her earlier (and by some much-admired) weight-loss had been achieved by D&E (diet & exercise), admitting it was the consequence of an eating disorder.  Ms Lohan has issued a few palinodes (but although also a song-writer, none have been in poetic verse) and as well as drug use, the correctives have covered topics such as the MeToo movement, Harvey Weinstein (b 1952), Donald Trump (b 1946; US president 2017-2021 and since 2025) and her attitudes to motherhood.

Ye (b 1977, the artist formerly known as Kanye West).

The first notable palinode of 2026 was interesting for a number of reasons, the first of which was structural.  Although the once vibrant industry of print journalism has in the West been hollowed out by successive strikes from the internet, social media and AI (artificial intelligence), in a tactic guaranteed to ensure maximum cross-platform coverage, the multi-media personality, rap singer and apparel designer Ye chose as the host for his latest announcement not Instagram or X (formerly known as Twitter) but a full-page advertisement in Rupert Murdoch’s WSJ (Wall Street Journal).  As a “commercial, in confidence” arrangement, it’s not certain how much the WSJ would have invoiced to run the copy but advertising in the paper remains at “premium level” because of its national circulation and readership with a high proportion in the still much-prized “A”, “B1” & “B2” demographics.  Industry sources suggest that, depending on the day of the week and other variables, a full-page advertisement (black & white) placement in the WSJ’s national edition typically would cost between US$160,000–$220,000 for a “one-off” (ie no re-runs or ongoing contract).

That’s obviously rather more than a post on Instagram or X but what a still “prestigious” legacy title like the WSJ confers is a certain “authority” because, as Marshall McLuhan (1911-1980) explained in Understanding Media: The Extensions of Man (1964): “The medium is the message”.  If one conveys one’s message through a whole page of the WSJ, regardless of the text’s content, the message is different compared with the same words appearing on a social media platform: anyone can post a palinode on Instagram but only a few can pay Rupert Murdoch US$200,000-odd to print it in the WSJ.  The point about Mr Ye using the WSJ was the message was aimed not only at his usual audience but those in finance and industry who interact with the music and apparel businesses.  While some consumers of rap music or his other “projects” may be WSJ readers or even subscribers, the publication’s base has a very different profile and it will be a certain few of those Mr Ye wishes his message to reach.

Marigold Counseling's Bipolar Disorder chart.

Headed “To those I’ve hurt”, his palinode was more than a simple retraction and was an apology for his previous “reckless” anti-Semitism; whether “reckless” carefully was chosen from the spectrum (careless; reckless; intentional) used by disciplinary bodies in sporting competitions wasn’t discussed.  By way of explanation, Mr Ye revealed that some 25 years earlier, he’d suffered an injury to the “right frontal lobe” of his brain and, because the medical focus at the time was on the “immediate physical trauma”, “comprehensive scans were not done” meaning “the deeper injury, the one inside my skull, went unnoticed.”  It seems that not until 2023 was his condition correctly assessed, the injury linked to his diagnosis with Bipolar Disorder type-1 (the old “manic depressive disorder”).  Clinicians distinguish between type 1 and type 2 Bipolar thus: (1) In Bipolar I disorder there must be at least one manic episode that may come before or after hypomanic or major depressive episodes (in some cases, mania may cause a dissociation from reality (psychosis)) and (2) In Bipolar II disorder there must be at least one depressive episode and at least one hypomanic episode but never any psychosis.  (Cyclothymic Disorder involves periods of hypomania and depression not sufficiently severe to be classified as full episodes).  As Mr Ye explained: “Bipolar disorder comes with its own defense system. Denial.  When you’re manic, you don’t think you’re sick. You think everyone else is overreacting.  You feel like you’re seeing the world more clearly than ever, when in reality you’re losing your grip entirely.  Once people label you as ‘crazy’ you feel as if you cannot contribute anything meaningful to the world.  It’s easy for people to joke and laugh it off when in fact this is a very serious debilitating disease you can die from.”

As he further noted: “The scariest thing about this disorder is how persuasive it is when it tells you:  You don’t need help. It makes you blind, but convinced you have insight. You feel powerful, certain, unstoppable.  I lost touch with reality. Things got worse the longer I ignored the problem.  I said and did things I deeply regret.  Some of the people I love the most, I treated the worst. You endured fear, confusion, humiliation, and the exhaustion of trying to have someone who was, at times, unrecognizable. Looking back, I became detached from my true self.  In that fractured state, I gravitated toward the most destructive symbol I could find, the swastika, and even sold T-shirts bearing it. One of the difficult aspects of having bipolar type-1 are the disconnected moments - many of which I still cannot recall - that led to poor judgment and reckless behavior that oftentimes feels like an out-of-body-experience.  I regret and am deeply mortified by my actions in that state, and am committed to accountability, treatment, and meaningful change. It does not excuse what I did though. I am not a Nazi or an antisemite. I love Jewish people.”  He also included remarks intended explicitly for the black community, which he acknowledged “held [him] down through all of the highs and lows and the darkest of times.  The black community is, unquestionably, the foundation of who I am. I am so sorry to have let you down. I love us.  My words as a leader in my community have global impact and influence.  In my mania, I lost complete sight of that.”

He made a comment also about what is a sometimes misunderstood aspect of Bipolar Disorder: “Having bipolar disorder is notable state of constant mental illness.  When you go into a manic episode, you are ill at that point. When you are not in an episode, you are completely ‘normal’.  And that’s when the wreckage from the illness hits the hardest.  Hitting rock bottom a few months ago, my wife encouraged me to finally get help.  My words as a leader in my community have global impact and influence. In my mania, I lost complete sight of that.  As I find my new baseline and new center through an effective regime of medication, therapy, exercise and clean living, I have newfound, much-needed clarity. I am pouring my energy into positive, meaningful art: music, clothing, design and other new ideas to help the world.”  He concluded by saying: “I’m not asking for sympathy, or a free pass, though I aspire to earn your forgiveness.  I write today simply to ask for your patience and understanding as I find my way home.”  The message was signed “With love, Ye.”

Mr Ye with his wife, Australian architect & model Bianca Censori (b 1995) in “WET” themed top (which she wears well), Huacai Intercontinental Hotel, Beijing, China, September 2024.  Ms Censori works for Yeezy as an Architectural Designer.

What Mr Ye placed in the WSJ was a certain type of palinode, one in which there’s a retraction and definitely an apology but also an explanation.  Although, commendably, he included the words “…It does not excuse what I did…”, documenting the long-undiagnosed traumatic brain injury does provide an explanation for his conduct so, the piece is not a true mea culpa (from the Latin meā culpā (through my fault) and taken from the Confiteor, a traditional penitential prayer in Western Christianity; it’s best translated as “I am to blame”.  Mr Ye’s point was that what he did was wrong but “he” was not to blame in the sense that what he did was the result of the Bipolar Disorder induced by his injury.  What that means is that there was no mens rea (a construct from the Latin mēns + reus (literally “guilty mind”), the phrase a clipping of the precept in English common law: Actus non facit reum nisi mens rea sit (The act does not make a person guilty unless the mind is also guilty).  In other words: “I didn’t do it, the Bipolar Disorder did it”.  As a defence the approach is well-known but what Mr Ye is suggesting is supported in the medical literature, there being a number of documented cases of individuals whose behavior suddenly and radically changed for the worse as a result of a condition affecting the brain (either traumatic injury or an illness such as a tumor).  Despite his caveat, his diagnosed Bipolar Disorder, as well as explaining things, may well “excuse what I did”.

However, as an exercise in “reputational recovery” (one of the forks of “crisis management”), Mr Ye does have “a bit of previous” for which to atone including donning a “White Lives Matter” T-shirt which was controversial because there is no political or moral equivalence between that and the implications of “Black Lives Matter”.  In isolation, such a thing might have been thought just a publicity device and, in another time, the dark irony may have caught on in sections of the black community but in the atmosphere of 2022 it was the wrong item at the wrong time.  Worse was to come because later that year Mr Ye tweeted he was going “death con 3” on the Jews, the play on words assumed an adaptation of the DEFCON (Defense Readiness Condition) status levels used by the US military:

DEFCON 5: Normal peacetime readiness (lowest level).

DEFCON 4: Increased intelligence gathering and strengthened security.

DEFCON 3: Heightened readiness; forces ready for increased alert.

DEFCON 2: One step from nuclear war; forces ready to deploy at six hours notice.

DEFCON 1: Maximum readiness; imminent nuclear war or attack underway.

Fashion statement: Mr Ye in black capirote.

So it could have been worse, assuming his “death con 3” implied only “heightened readiness; forces ready for increased alert”.  The Pentagon invoked DEFCON 2 during the Cuban Missile Crisis (16-28 October 1962) and has never (as far as is known) triggered DEFCON 1.  However, “death con 3” was thought bad enough and a number of corporations sundered their contractual arrangements with Mr Ye, the loss of the agreement with Adidas believed financially the most damaging.  The next year, to his “Vultures album (re-titled Vultures 1 for the packaged release in 2024) listening party” Mr Ye wore a black Ku Klux Klan hood.  The use of black rather the while of the KKK in popular imagination attracted some comment from those who seek meaning in such things but it was historically authentic, the original, Reconstruction-era Klan (1865-1871) not having a standardized or even defined garb.  In the 1860s, members used whatever fabric was available, bed-sheets, blankets, sackcloth, and women’s dresses all re-purposed with no apparent interest in patterns or color co-ordination and animal hides or even face paint were used if no fabric was to hand.  The choices were pragmatic, the purposes concealment and intimidation, not visual uniformity.  The now familiar capirote (pointed hood) atop a white robe didn’t become emblematic of the KKK until the heyday of the so-called “Second Klan” between 1915 and the 1940s and although white deliberately was chosen as a symbol of “purity” and white supremacy, there’s nothing to suggest Mr Ye was seeking to vest his garment with similar denotations.

Fashion statement: Mr Ye in the now deleted “Swastika T-shirt” (the Yeezy part-number was HH01). 

Most provocative however was doubtlessly his adoption of the swastika for various purposes and his effuse praise for Hitler and Nazism.  In humanity’s long and depressing roll-call of evil and depravity, there is Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) and there is “everybody else” so selling “swastika T-shirts” at US$20 (promoted in an advertisement at the 2025 Super Bowl) and “dropping a tune” titled Heil Hitler was never likely to be a good career move.  The product code for the T-shirts was “HH01” and those who recalled his comment: “There’s a lot of things that I love about Hitler" in a December 2022 podcast with the since bankrupted host Alex Jones (b 1974) probably deconstructed that to mean “Heil Hitler” although to remove any doubt he also tweeted: “I love Hitler” and “I'm a Nazi”.  Swastika T-shirts were just too much for Shopify which took down the page, issuing a statement saying Mr Ye had “violated” the company's T&Cs (terms & conditions).  It was an example of the dangers inherent in having a site administered by AI with humans checking the content only in reaction to complaints.

Forbes magazine, 31 August 2019.  Forbes had just anointed Mr Ye a “billionaire”.

Those with some generosity of spirit will attribute honorable motives to Mr Ye’s palinode while cynics will note the financial hit suffered as a consequence of his recent conduct.  In 2020, he complained to Forbes magazine it had neglected to include him on their much-anticipated “Billionaires List” (he may have been peeved his then wife (the estimable Kim Kardashian (b 1980)) had made the cut) and duly the publication re-crunched its numbers, including him in a revised edition.  In the wake of his troubles, Forbes “wrote down” the value of his brand and after the “Adidas fallout”, he didn’t appear on the 2023 list.  As he said in the WSJ advertisement, he is “pouring my energy into positive, meaningful art: music, clothing, design and other new ideas to help the world” and all these products, appropriately branded, need to be sold at a profit but having a brand tainted by an association with Nazism and anti-Semitism makes things a “harder sell”.  Hopefully, all will be forgiven and Yeezy-branded hoodies, running shoes and such will again ship in volume; Rupert Murdoch can be proud of the WSJ’s latest contribution to American commerce.

TikToker

TikToker (pronounced tik-tok-ah)

(1) One who is a regular or frequent viewer of the content posted on the short-form video (which, with mission-creep, can in certain circumstances now be up to sixty (60) minutes in duration) sharing site TikTok.com.

(2) One who is a regular or frequent content provider on the TikTok platform.

(3) With a variety of spellings (ticktocker, tictoker, tiktoka etc), a slang term for a clock or watch, derived from the alternating ticking sound, as that made by a clock (archaic).

(4) In computing, with the spelling ticktocker (or ticktocker), slang for a software element which emulates the sound of a ticking clock, used usually in conjunction with digitals depictions of analogue clocks.

2018: The ancestor form (ticktock or tick-tock) seems not to have been used until the mid-nineteenth century and was purely imitative of the sound of mechanical clocks. Tick (in the sense of "a quiet but sharp sound") was from the Middle English tek (light touch, tap) and tock was also onomatopoeic; when used in conjunction with tick was a reference to the clicking sounds similar to those made by the movements of a mechanical clock.  The use of TikToker (in the sense of relating to users (consumers & content providers) of the short-form video (which, with mission-creep, can be up to ten (10) minutes in duration) sharing site TikTok.com probably began in 2018 (the first documented reference) although it may early have been in oral use.  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  TikToker is a noun & adjective; the noun plural is TikTokers (the mixed upper & lower case is correct by commercial convention but not always followed).  The PRC- (People’s Republic of China) based holding company ByteDance is said to have chosen the name “TikTok” because it was something suggestive of the “short, snappy” nature of the platform’s content; they understood the target market and its alleged attention span (which, like the memory famously associated with goldfish might be misleading).

A blonde Billie Eilish, Vogue, June, 2021.

Those who use TikTok (whether as content providers or consumers) are called “tiktokers” and the longer the aggregate duration of one’s engagement with the platform, the more of a tiktoker one can be said to be.  The formation followed the earlier, self-explanatory “YouTuber” and the use for similar purposes (indicating association) for at least decades.  So, the noun tiktoker can be a neutral descriptor but it can be used also as a slur.   In February 2024, at the People’s Choice Awards ceremony held in Los Angeles, singer Billie Eilish (b 2001) was filmed leaning over to Kylie Minogue (b 1968), remarking sotto voce:“There’s some, like, TikTokers here…” with the sort of distaste Marie Antoinette (1755–1793; Queen Consort of France 1774-1792) might have displayed if indicating to her companion the unpleasing presence of peasants.  The clip went viral on X (formerly known as Twitter) before spreading to Tiktok.  Clearly there is a feeling of hierarchy in the industry and her comments triggered some discussion about the place of essentially amateur content creators at mainstream Hollywood (and such) events.  That may sound strange given a platform like TikTok would, prima facie, seem the very definition of the “people’s choice” but these events have their own history, associations and connotations and what social media sites have done to the distribution models has been quite a disturbance.  Many established players, even some who have to some extent benefited from the platforms, find disquieting the intrusion of the “plague of TikTokers”.

Pop Crave's clip of the moment, a brunette Billie Eilish & Kylie Minogue, People's Choice Awards ceremony, Los Angeles, February 2024.

There will be layers to Ms Eilish’s view.  One is explained in terms of mere proximity, the segregation of pop culture celebrities into “A List”, B List, C List” etc an important component in the creation and maintenance of one’s public image and an A Lister like her would not appreciate being photographed at an event with those well up (ie down) the alphabet sitting at the next table; it cheapens her image.  Properly managed, these images can translate into millions (and these days even billions) of dollars so this is not a matter of mere vanity and something for awards ceremonies to consider; if the TikTokers come to be seen as devaluing their brand to the extent the A Listers ignore their invitations, the events either have to move to a down-market niche or just be cancelled.  Marshall McLuhan’s (1911-1980) book Understanding Media: The Extensions of Man (1964) pre-dates social media by decades but its best-remembered phrase (“The medium is the message”) could have been coined for the era, the idea being the medium on which content is distributed should be the first point of understanding its significance, rather than actual content, the theory being the initial assessment of the veracity or the value of something relies on its source.  In the case of pop music, this meant a song distributed by a major label possessed an inherent credibility and prestige in a way something sung by a busker in a train station did not.  What the existence of YouTube and TikTok meant was the buskers and the artists signed to labels began suddenly to appear on the same medium, thus at some level gaining a sort of equivalency.  Viewing TikTok on a phone, tablet or laptop,  sharing the same screen-space, in a sense, all are rendered equal.

On trend: Lindsay Lohan announces she is now a Tiktoker.

Ms Eilish and her label have been adept at using the social media platforms as tools for this and that so presumably neither object to the existence or the technology of the sites (although her label (Universal Music) has only recently settled its dispute with TikTok over the revenue sharing) but there will be an understanding that while there’s now no alternative to, in a sense, sharing the digital space and letting the people choose, that doesn’t mean she’ll be happy about being in the same photo frame when the trophies are handed out.  Clearly, there are stars and there are TikTokers and while the latter can (and have) become the former, there are barriers not all can cross.

The Tic-Toc Tach

1967 Jaguar 340 (left), 1980 Mercedes-Benz 450 SLC 5.0 (centre) and 1970 Plymouth Superbird (right).  Only the Americans called the shared tachometer/clock a “Tic-Toc Tach”.

Since the inter-war years Jaguar had included a small clock at the bottom of the tachometer but in 1966, phasing in the change as models were updated or replaced, began to move the device to the centre of the dashboard (in the case of the 420 & 420G putting it in a blister in the padded section which had replaced the timber top-rail).  By 1968 the horological shift was almost complete (only the last of the Mark IIs (now known as 240, 340) and & Daimler V8 250 models still with the shared dial) and it was then Chrysler adopted the idea although, with a flair the British never showed, they called it the "Tic-Toc-Tachometer".  Popularly known as the “Tic-Toc Tach”, it was also used by other US manufacturers during the era, the attraction being an economical use of dash space, the clock fitting in a space at the centre of the tachometer dial which would otherwise be unused.  Mercedes-Benz picked up Jaguar's now abandoned concept in 1971 when the 350 SL (R107, 1971-1989) was introduced and it spread throughout the range, almost universal (in cars with tachometers) after 1981 when production of the 600 (W100) ended; Mercedes-Benz would for decades use the shared instrument.  A tachometer (often called a “rev counter”) is a device for measuring the revolutions per minute (RPMs) of a revolving shaft such as the crankshaft of an internal combustion engine (ICE) (thus determining the “engine speed”).  The construct was tacho- (an alternative form of tachy-, from the Ancient Greek ταχύς (takhús) (rapid) + meter (the suffix from the Ancient Greek μέτρον (métron) (measure) used to form the names of measuring devices).

1967 Oldsmobile 4-4-2.

Nobody however crammed more into a tic-toc-tach than Oldsmobile which during the first generation (1964-1967) of its 4-4-2 also included a temperature gauge, ammeter and oil pressure gauge, something necessitated because the instrument panel the stylists were compelled to use contained only two pods.  When the second generation (1968-1972) was released, the dash included a third pod so the ancillary gauges were given their own space and a true tic-toc-tach was used.  Thankfully, nobody seems ever to have attempted to coin a term for five-function device on the early 4-4-2s so those who worry about such things must content themselves with choices like “enhanced tic-toc-tach” or “augmented tic-toc-tach”.  Buyers got the instrument with its “perimeter auxiliary gauges” by choosing option code U21 (Rallye Pac with Tachometer and Clock) for US$84.26 which sounds modest but at the time the bikini-clad and neoprene-tailed “mermaids” who splashed around the coral reef in the middle of Submarine Lagoon at California’s Disneyland Resort were paid US$65 week.  Making a virtue of necessity, Oldsmobile described the cluttered device as a “compact instrument cluster [which] lets driver monitor engine performance at a glance”, not burdening brochure readers with the fact the Rallye Pac wasn’t planned as part of the range and with only two pods on the dash, there was no other way elegantly to cram it all in.

1967 Oldsmobile 4-4-2 Holiday Coupe W-30.

The 4-4-2 was Oldsmobile’s response to the Pontiac GTO, introduced in 1964 by the companion GM (General Motors) division.  The GTO (Pontiac shamelessly “borrowing” the name from Ferrari’s 250 GTO (Gran Turismo Omologato (ie car homologated for competition in the GT (grand-touring) category) was the template for the “muscle car” genre of the 1960s in that it used a big V8 from the full-sized range in the smaller, lighter, intermediate platform.  It was actually an old idea practiced on both sides of the Atlantic since the 1920s but the GTO institutionalized the concept and made it a commercial proposition on a scale never before known because of the then unique conjunction in 1960s America of a large cohort of males aged 17-25 with enough disposable income (or credit-worthiness) to pay for such things.  The GTO existed because Pontiac threaded the configuration through a loophole in the GM corporate rules designed to prevent such things being produced for road use but it sold in such volume at a pleasing profit margin that management’s scruples rapidly were discarded and the crazy years of the muscle car began.  The GTO of course encouraged imitators from Ford, Chrysler and (eventually) even AMC but it also compelled three of GM’s other divisions (Chevrolet, Buick & Oldsmobile) to do their own interpretations.  Only Cadillac stood aloof but in 1970 they did put a 500 cubic inch (8.2 litre) V8 rated at 400 HP (gross horsepower) in the FWD (front-wheel-drive) Eldorado which sounds a daft idea but the engineers disguised its inherent tendencies very well and the delivery of the 400 HP was a very different experience than something like that of the 375 Ford in the same year modestly claimed for the Boss 429 Mustang.

1970 Oldsmobile 442 Convertible, Official Pace Car (Indianapolis 500) Edition.

Though not original, GTO was of course a great name and the best Oldsmobile’s product-planners could come up with was 4-4-2, an allusion to the configuration (front to rear) of a four barrel carburetor, a four-speed manual gearbox and dual-exhausts.  Once explained it made sense but it remained a flaky name, something suffered by later imitators, Dodge’s “Super Bee” as good a car as Plymouth’s Road Runner but with nothing like the same brand-appeal.  Like Pontiac’s GTO, the 4-4-2 was originally an option package but such was the market response both became regular production models.  As it turned out, 4-4-2 was “just a name” rather than a promise because in 1965 when, in order to be advertise the things at a lower base-price, a three-speed gearbox became standard with the four-speed moved to the option list but there was no 4-3-2: 4-4-2 they all remained which made sense because at various times it could be ordered also with two or three-speed automatic gearboxes, none of which ever were dubbed 4-2-2 or 4-3-2.  However, in an inconsistency at the time not untypical in the industry, although in 1968 the badge was changed from “4-4-2” to “442”, both descriptions continued for years to appear in documents and sales literature.

1953 Kaiser Manhattan (left) and 1961 Chrysler 300G (left).

Although no other manufacturer put five separate functions in the one circular pod, others did do five-function clusters in a more elaborate housing but while Kaiser just appended a semi-circular surround for the ancillary gauges (fuel-level, coolant temperature, ammeter & oil pressure) Chrysler in 1960 introduced the “Astrodome”, the name one of many influenced by what was going on during the dawn of the space-age.  What the dramatic Astrodome did was offer the driver a “3D” effect by placing the four gauges in a staggered array on the steering column, using space usually taken by the transmission selector lever, that function moved to a push-button panel on the dashboard while the turn-signals were controled by a sliding lever; to complete the “space-race” look, buttons and knobs were prolific so although the ergonomics weren’t ideal, visually, the atmospherics were most fetching.

1961 Chrysler 300G.

The speedometer was calibrated to 150 mph (240 km/h) which was needed because, even in street trim, the most highly-tuned 300Gs easily could exceed 140 mph (225 km/h).  Despite the concerns sometimes expressed today, the tires of the era were safe to use at such speed (much had been learned from the tyres developed for use in aviation during World War II (1939-1945)) but the drum brakes of the era were inadequate.

Adding to the drama in 1960 was what Chrysler called “revolutionary Panelescent lighting” which was a fanciful term describing the use of electroluminescence (EL), an optical and electrical phenomenon, in which a material emits light in response to the passage of an electric current or to a strong electric field.  As implemented for the Panelescent system, as well as the soft blue backlighting, each gauge pointer was also an individual source of red light.  The Astrodome was used between 1960-1962 on a number of Chryslers including the “Letter-series” 300s and the New Yorker while EL remained in use until 1967; it was last seen on the first generation Dodge Charger (1966-1967).

Conventions in English and Ablaut Reduplication

In 2016, the BBC explained why we always say “tick tock” rather than “tock-tic” although, based on the ticking of the clocks at the time the phrase originated, there would seem to be no objective reasons why one would prevail over the other but the “rule” can be constructed thus: “If there are three words then the order has to go I, A, O.  If there are two words then the first is I and the second is either A or O which is why we enjoy mish-mash, chit-chat, clip-clop, dilly-dally, shilly-shally, tip-top, hip-hop, flip-flop, tic tac, sing song, ding dong, King Kong & ping pong.  Obviously, the “rule” is unwritten so may be better thought a convention such as the one which dictates why the words in “Little Red Riding Hood” appear in the familiar order; there the convention specifies that in English, adjectives run in the textual string: opinion; size; age; shape; colour; origin; material; purpose noun.  Thus there are “little green men” but no “green little men” and if “big bad wolf” is cited as a violation of the required “opinion (bad); size (big); noun (wolf)” wolf, that’s because the I-A-O convention prevails, something the BBC explains with a number of examples, concluding “Maybe the I, A, O sequence just sounds more pleasing to the ear.”, a significant factor in the evolution of much that is modern English (although that hardly accounts for the enduring affection some have for proscribing the split infinitive, something which really has no rational basis in English, ancient or modern.  All this is drawn from what is in structural linguistics called “Ablaut Reduplication” (the first vowel is almost always a high vowel and the reduplicated vowel is a low vowel) but, being English, “there are exceptions” so the pragmatic “more pleasing to the ear” may be helpful in general conversation.

Rolls-Royce, the Ford LTD and NVH

Rolls-Royce Silver Cloud II, 1959.  Interestingly, the superseded Silver Cloud (1955-1958) might have been quieter still because the new, aluminium 6¼ litre (380 cubic inch) V8 didn’t match the smoothness & silence of the previous cast iron, 4.9 litre (300 cubic inch) straight-six, despite the V8 being remarkably heavy for something made substantially from "light metal".

The “tick-tocking” sound of a clock was for some years a feature of the advertising campaigns of the Rolls-Royce Motor Company, the hook being that: “At 60 mph (100 km/h) the loudest noise in a Rolls-Royce comes from the electric clock”.  Motoring journalists did verify the claim (at least in ideal conditions) but given electric clocks can be engineered silently to function, the conclusion was the company deliberately fitted time-pieces which emitted an untypically loud “tick-tock”, just to ensure the claims were true.  The Silver Clouds were, by the standards of the time, very quiet vehicles but in the US, Ford decided they could mass-produce something quieter still and at the fraction of the cost.  Thus the 1965 Ford LTD, a blinged-up Ford (the add-on "gingerbread" in pre-bling days known as "gorp") advertised as: “Quieter than a Rolls-Royce”.

The test conditions were recorded as: “Dry, level, moderately smooth concrete divided highway; light quartering winds.  All cars operated at steady 20-, 40- and 60- mph with all vents closed”.  The two Rolls-Royces were both standard wheelbase Silver Cloud III saloons with the 6¼ litre (380 cubic inch) V8 and four-speed automatic transmissions while the three Fords (a Galaxie 500 LTD, a Galaxie 500/XL and a Galaxie 500 Four-Door Sedan) were all fitted with the 289 cubic inch (4.7 litre) V8 and three-speed Cruise-O-Matic automatic transmission.  The test results were certified by the USAC (United States Auto Club).

To ensure what must at the time have seemed an audacious claim couldn't be dismissed as mere puffery, J. Walter Thompson, then Ford’s advertising agency commissioned acoustical consultants Boldt, Beranek and Neuman to run tests, two brand new Rolls-Royce Silver Cloud III saloons purchased for the project.  What the engineer’s decibel (dB) meters revealed was that, under conditions that were controlled but representative of much of the driving experience in the US, the Galaxies were indeed quieter inside than a Rolls-Royce.  Because of the way the dB scale works, the differences (as great as 5.5 dB) were quite large and obvious to the human ear.  It was a reasonable achievement in engineering and Ford, anticipating the ensuing controversy, was uncharacteristically modest in claiming their 2.8 dB advantage at 60 mph was only “slight”, the numbers making the point with no need for exaggeration.  Ford didn’t mention the tick-tock of the clock.

Ford Galaxie 500/XL advertising, 1965.  In the West, advertising has long been an exception to the general prohibition of the use of "child labor" (Lindsay Lohan was signed to Ford Models at the age of three and soon got her first gig!).

Ford did though “stack the deck”, a bit in configuring the Galaxies with their mildly tuned 289 V8 with a two-barrel carburettor; had the test included another variation on the full-size line which used the 427 (7.0) V8, the results would have been different, the raucous 427 side oiler offering many charms but they didn't extend to unobtrusiveness.  Still, the choice was reasonable because the tune of the 289 was more representative of what most people bought.  Amusingly, it wasn't the first time Rolls-Royce was surprised by the way things were done in Detroit.  Years earlier, the company had obtained a licence to manufacture Cadillac's four-speed Hydramatic automatic transmission, then the benchmark of its type.  Disassembling one, the Rolls-Royce engineers were surprised at the “rough finish” on some of the internal components and resolved their version would be built to their standards of precision.  That done, a lovingly built Hydramatic was installed in a car and tested, the engineers surprised to find it didn't work very well and offered nothing like the smooth operation of the original.  They contacted Cadillac and were told the prototype Hydramatics produced with universally fine tolerances had also misbehaved and the “roughness” of certain components deliberately was introduced to ensure the optimal frictional resistance was obtained.     

Ford Galaxie 500 LTD advertising, 1965.

Not much noticed at the time was another intrusion.  Although the trend had for years been creeping through the industry, what the 1965 LTD did was make blatant Ford's incursion into the market territory once reserved for the corporate stablemate, Mercury, the "middle class" brand between Ford & Lincoln.  This intra-corporate cannibalism (which had already seen Chrysler shutter its DeSoto division) would have consequences, one of which was Mercury's eventual demise, another being Ford's competitors, noting the LTD's success, bringing their own interpretations to the market, the most successful of which was the Chevrolet Caprice (which enjoyed the same relationship to the Impala as the LTD had to the Galaxie 500).  Notably, the Caprice contributed to the later extinction of the once highly popular Oldsmobile, squeezed from its niche by Chevrolet (from below) and Buick (from above).  What were once gaps in the market, catered to by specific brands, ceased to exist. 

1965 Ford LTD (technically a “Galaxie 500 LTD” because in the first season the LTD was a Galaxie option, not becoming a stand-alone model until the 1966 model year).

Even before the LTD was released the full-sized cars produced by the US industry featured the world's finest engine-transmission combinations and Ford justly deserves credit for what was achieved in 1965 because it wasn’t an exercise merely in adding sound insulation.  The previous models had a good reputation for handling and durability but couldn’t match the smoothness and ride of competitive Chevrolets so within Ford was created a department dedicated to what came to be called HVH (Noise, Vibration & Harshness) and this team cooperated in what would now be understood as a “multi-disciplinary” effort, working with body engineers and suspension designers to ensure all components worked in harmony to minimize NVH.  The idea was to craft a platform which, at least on the billiard table like surfaces of the nations freeways, would match the powertrains for smoothness and that was a task which would absorb much time and effort because the mildly-tuned V8 engines most customers bough were unobtrusive in their delivery and the automatic transmissions didn't so much change gears as slur effortlessly between ratios.

Ford Galaxie 500 LTD (with "Body/Chassis Puck") advertising with , 1965.

What emerged was a BoF (Body on Frame) platform (a surprise to some as the industry trend had been towards unitary construction) to ensure the stiffest possible structure but the combination of the frame’s rubber body-mounts (which Ford dubbed "pucks" because of their similarity in size and shape to the rubber disks used in ice hockey), robust torque boxes and a new, more compliant, coil-spring rear suspension delivered what even the competition's engineers (though probably not the sales staff) acknowledged was the industry’s quietest, smoothest ride.  To solve the problem of troublesome vibrations, the material had before come to the rescue, a rubber layer for the carburettor mountings proving the solution to the resonance which, at certain road speeds, affected the flow of the fuel-air mix in the MGA Twin-Cam, resulting in pistons melting.  Alas, the fix was discovered too late and the MGA was doomed.  Norton had better luck with their Isolastic, a rubber-based engine mounting which disguised the chronic vibration on the Commando's 750 cm³ parallel twin, allowing the company (as something of a last gasp) to extract a (sometimes profitable) decade from what was an antiquated design.

Ford LTD advertising, 1980.

In geopolitics and economics, much changed between 1965 and 1980.  Whereas Ford had once been able prove their Galaxie range (US$2,800-4,800) was quieter than a US$17,000 Rolls-Royce, by 1980 a LTD (the Galaxie name, dating from 1959 was retired after the 1974 season) sold typically for between US$6,400-8,000, reflecting the inflation which became entrenched during the 1970s.  That was representative of the effect on domestically produced cars but an "entry-level" (the concept really was used even of cars from the more exulted) Rolls-Royce Silver Shadow now listed for a minimum US65,000-odd and if that wasn't thought conspicuous enough consumption, there was the two-door Camargue with a price tag in six figures.  The LTD was looking even better value.  Ford in the era made a bit of a thing of comparing their locally produced machines with high-priced stuff from across the Atlantic, one campaign showing how closely the US Granada (1975-1982) resembled various Mercedes-Benz; these days it's the Chinese manufacturers which are accused of plagiarism although they often are more blatant in their copying.  Reckoning however what worked in 1965 would still work 15 years on, Ford re-ran their tests and, in a regulatory environment which was rather more harsh on advertising claims, asserted only that "The 1980 Ford LTD rides as quietly as a $65,000 Rolls-Royce".  The tic-tock of the clock still didn't rate a mention.