Customer

Customer (pronounced kuhs-tuhm-ah)

(1) A habitual patron, regular purchaser, returning client; one who has a custom of buying from a particular business (obsolete in its technical sense).

(2) A patron, a client; one who purchases or receives a product or service from a business or merchant, or intends to do so.

(3) In various slang forms (cool customer, tough customer, ugly customer, customer from hell, dream customer etc), a person, especially one engaging in some sort of interaction with others.

(4) Under the Raj, a native official who exacted customs duties (historic use from British colonial India).

Late 1300s: From the Middle English customere & custommere (one who purchases goods or supplies, one who customarily buys from the same tradesman or guild), from custumer (customs official, toll-gatherer), from the Anglo-French custumer, from the Old French coustumier & costumier (from which modern French gained coutumier (customary, custumal)), from the Medieval Latin noun custumarius (a toll-gatherer, tax-collector), a back-formation from the adjective custumarius (pertaining to custom or customs) from custuma (custom, tax).  The literal translation of the Medieval Latin custumarius was “pertaining to a custom or customs”, a contraction of the Latin consuetudinarius, from consuetudo (habit, usage, practice, tradition).  The generalized sens of “a person with whom one has dealings” emerged in the 1540s while that of “a person to deal with” (then as now usually with some defining adjective: “tough customer”, difficult customer” etc) was in use by the 1580s.  Derived terms are common including customer account, customer base, customer care, customer experience, customer-oriented, customer research, customer resistance, customer service, customer success, customer support, direct-to-customer, customer layer, customer-to-customer, ugly customer, tough customer, difficult customer etc.  Customer is a noun; the noun plural is customers.

William Shakespeare (1564–1616) used the word sometimes to mean “prostitute” and in his work was the clear implication that a buyer was as guilty as the seller, the law both unjust and hypocritical, something which in the twentieth century would be rectified in Swedish legislation.

Shakespeare: All's Well That Ends Well (circa 1602), Act 5, scene 3

LAFEW:  This woman’s an easy glove, my lord; she goes off and on at pleasure.

KING: This ring was mine. I gave it his first wife.

DIANA: It might be yours or hers for aught I know.

KING (to attendants) Take her away. I do not like her now.  To prison with her, and away with him. Unless thou tell’st me where thou hadst this ring, Thou diest within this hour.

DIANA: I’ll never tell you.

KING: Take her away.

DIANA: I’ll put in bail, my liege.

KING: I think thee now some common customer.

DIANA (to Bertram): By Jove, if ever I knew man, ’twas you.

In Sweden, the law was amended in a way of which Shakespeare might have approved, Chapter 6, Section 11 of the Swedish Penal Code making it an offence to pay for sex, the act of “purchasing sexual services” criminalized, the aim being to reduce the demand for prostitution.  The law provides for fines or a maximum term of imprisonment for one year, depending on the circumstances of the case.  So selling sexual services is not unlawful in Sweden but being a customer is, an inversion of the model for centuries applied in the West.  Individuals who engage in prostitution are not criminalized under Swedish law, which is intended to protect sex workers from legal penalties while targeting the customers, now defined as those who “exploit them”.  The Swedish model aims to reduce prostitution by focusing on the demand side and providing support for those who wish to exit prostitution and as a statement of public policy, the law reform reflected the government’s view prostitution was a form of gender inequality and exploitation.  The effectiveness of the measure has over the years been debated and the customer-focused model of enforcement has not widely been emulated.

The customer is always right

Reliable return customer: Lindsay Lohan in the Chanel Shop, New York City, May 2013.

The much quoted phrase (which in some areas of commerce is treated as a proverb): “the customer is always right” has its origins in retail commerce and is used to encapsulate the value: “service staff should give high priority to customer satisfaction”.  It is of course not always literally true, the point being that even when patently wrong about something, it is the customer who is paying for stuff so they should always be treated as if they are right.  Money being the planet’s true lingua franca, variations exist in many languages, the best known of which is the French le client n'a jamais tort (the customer is never wrong), the slogan of Swiss hotelier César Ritz (1850-1918) whose name lived on in the Hôtel Ritz in Paris, the Ritz and Carlton Hotels in London and the Ritz-Carlton properties dotted around the world.  While not always helpful for staff on the shop floor, it’s an indispensible tool for those basing product manufacturing or distribution decisions on aggregate demand.  To these counters of beans, what is means is that if there is great demand for red widgets and very little for yellow widgets, the solution probably is not to commission an advertising campaign for yellow widgets but to increase production of the red, while reducing or even ceasing runs of the yellow.  The customer is “right” in what they want, not in the sense of “right & wrong” but in the sense of their demand being the way to work out what is the “right” thing to produce because it will sell.

Available at Gullwing Motor Cars: Your choice at US$129,500 apiece.

The notion of “the customer is always right” manifests in the market for pre-modern Ferraris (a pre-1974 introduction the accepted cut-off).  While there nothing unusual about differential demand in just about any market sector, dramatically is it illustrated among pre-modern Ferraris with some models commanding prices in multiples of others which may be rarer, faster, better credentialed or have a notionally more inviting specification.  That can happen when two different models are of much the same age and in similar condition but a recent listing by New York-based Gullwing Motor Cars juxtaposed two listings which left no doubt where demand exists.  The two were both from 1972: a 365 GTC/4 and a Dino 246 GT.

Some reconditioning required: 1972 Ferrari 356 GTC/4

The 365 GTC/4 was produced for two years between 1971-1972 during which 505 were built.  Although now regarded as a classic of the era, the 365 GTC/4 lives still in the shadow of the illustrious 365 GTB/4 with which, mechanically, it shares much.  The GTB/4 picked up the nickname “Daytona”, an opportunistic association given 1-2-3 finish in the 1967 24 Hours of Daytona involved three entirely different models while the GTC/4 enjoyed only the less complementary recognition of being labeled by some il gobbone (the hunchback) or quello alla banana (the banana one).  It was an unfair slight and under the anyway elegant skin, the GTB/4 & GTC/4 shared much, the engine of the latter differing mainly in lacking the dry-sump lubrication, the use of six twin-choke side-draft Weber carburetors rather than the downdrafts, this permitting a lower hood (bonnet) line and a conventionally mounted gearbox rather than the the Daytona's rear transaxle.  Revisions to the cylinder heads allowed the V12 to be tuned to deliver torque across a broad rev-range rather than the focus on top-end power which was one of the things which made the Daytona so intoxicating.

Criticizing the GTC/4 because it doesn’t quite have the visceral appeal of the GTB/4 seems rather like casually dismissing the model who managed only to be runner-up to Miss Universe.  The two cars anyway, despite sharing a platform, were intended for different purposes, the GTB/4 an outright high performance road car which could, with relatively few modifications, be competitive in racing whereas the GTC/4 was a grand tourer, even offering occasional rear seating for two (short) people.  One footnote in the history of the marque is the GTC/4 was the last Ferrari offered with the lovely Borrani triple-laced wire wheels; some GTB/4s had them fitted by the factory and a few more were added by dealers but the factory advised that with increasing weight, tyres with much superior grip and higher speeds, they were no longer strong enough in extreme conditions and the cast aluminum units should be used if the car was to be run in environments without speed restrictions such as race tracks or certain de-restricted public roads (then seen mostly in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990), Montana & Nevada in the US and Australia's Northern Territory & outback New South Wales (NSW)).  The still stunning GTB/4 was the evolutionary apex of its species; it can't be improved upon but the GTC/4 is no ugly sister and when contemplating quello alla banana, one might reflect on the sexiness of the fruit.

Gullwing’s offering was described as “a highly original unrestored example in Marrone Colorado (Metallic Brown) with a tan leather interior, factory air conditioning, and power windows; showing 48K miles (77K kilometres) on the odometer.  It has been sitting off the road for several years and is not currently running.”  It was certainly highly original and seemed complete but properly should be regarded as a “project” because of the uncertainty about the extent (and thus the cost) of the recommissioning.  At an asking price of US$129,500, it would represent good value only if it was mechanically sound and no unpleasant surprises were found under the body’s shapely curves although, given the market for 365 GTC/4s in good condition, it was a project best taken on by a specialist.

Some assembly required: 1972 Dino 246 GT by Ferrari

The days are gone when the Dino 246 was dismissed as “more of a Fiat than a Ferrari” and even if the factory never put their badge on the things (although plenty subsequently have added one), they are now an accepted part of the range.  The 246 replaced the visually almost similar but slightly smaller and even more jewel-like Dino 206, 152 of which (with an all-aluminium 2.0 litre (122 cubic inch) V6 rather than the V12s which had for some years been de rigueur in Ferrari’s road cars) were built between 1967-1969, all with berlinetta (coupé) bodywork.  Mass-produced by comparison, there were 3569 Dino 246s produced between 1969-1974, split between 2,295 246 GTs (coupés) & 1,274 246 GTSs (spyders (targa)).  Fitted with an iron-block 2.4 litre (147 cubic inch) V6, the Dinos were designed deliberately to be cheaper to produce and thus enjoy a wider market appeal, the target those who bought the more expensive Porsche 911s, a car the Dino (mostly) out-performed.  In recent decades, the Dino 246 has been a stellar performer in the collector market, selling typically for three times the price of something like a 365 GTC/4; people drawn to the seductive lines rather than the significantly better fuel consumption.

Most coveted of the 246s are those described with the rhyming colloquialism “chairs and flares” (C&F to the Ferrari cognoscenti), a reference to a pair of (separately available) options available on later production Dino 246s.  The options were (1) seats with inserts (sometimes in a contrasting color) in the style used on the Daytona & (2) wider Campagnolo Elektron wheels (which the factory only ever referred to by size) which necessitated flared wheel-arches.  At a combined US$795.00 (in 1974), the C&F combination has proved a good investment, now adding significantly to the price of the anyway highly collectable Dino.  Although it's hard to estimate the added value because so many other factors influence calculation, all else being equal, the premium is usually between US$100-200,000 but these things are always relative; in 1974 the C&F option added 5.2% to a Dino GTS's list price and was just under a third the cost of a new small car such as the Chevrolet Vega.  It was a C&F Dino 246 GTS which in 1978 was found buried in a Los Angeles where it had sat for some four years after being secreted away in what turned out to be an unplanned twist to a piece of insurance fraud.  In remarkably good condition (something attributed to its incarceration being during one of California’s many long droughts), it was fully restored.

Not in such good condition is the post-incineration Dino 246 GT (not a C&F) being offered by Gullwing Motor Cars, the asking price the same US$129,500 as the 365 GTC/4.  Also built in 1972, Gullwing helpfully describe this as “a project”, probably one of history’s less necessary announcements.  The company couldn’t resist running the title “Too Hot to Handle” and described the remains as “…an original car that has been completely burnt.  Originally born in Marrone Colorado with beige leather.  It comes with its clear matching title and this car clearly needs complete restoration, but the good news is that it's certainly the cheapest one you will ever find.  The Dino market is hot and shows no signs of cooling. An exciting opportunity to own an iconic 246GT Dino. This deal is on fire!”  It’s still (technically) metal and boasts the prized “matching numbers” (ie the body, engine & gearbox are all stamped with the serial numbers which match the factory records) so there’s that but whether, even at the stratospheric prices Dinos often achieve, the economics of a restoration (that may be the wrong word) can be rationalized would need to be calculated by experts.  As with the 365 GTC/4, Gullwing may be amenable to offers but rather that the customer always being right, this one needs "the right customer".

Aggregate demand: The highly regarded auction site Bring-a-Trailer (BAT, their origin being a clearing house for “projects” although most were less challenging than Gullwing’s Dino) publishes auction results (including “reserve not met” no-sales) and the outcomes demonstrate how much the market lusts for Dinos.  BAT also has a lively comments section for each auction and more than once a thread had evolved to discuss the seeming incongruity of the prices achieved by Dinos compared with the rarer Berlinetta Boxer (365 GT4 BB, BB 512 & BB 512i) (1973-1984) which was when new much more expensive, faster and, of course, a genuine twelve cylinder Ferrari.  In such markets however, objective breakdowns of specifications and specific performance are not what decide outcomes: The customer is always right.

Digging up: The famous "buried" 1974 Dino 246 GTS, being extracted, Los Angeles, 1978 (left) and the body tag of a (never buried) 1974 Dino 246 GTS.  While it's true the factory never put a "Ferrari badge" on the Dino 206 & 246 (nor did one appear on the early Dino 308s) the Ferrari name does appear on the tags and some parts.  Gullwing's Dino would be a more challenging "project" and even with today's inflated values, the financial viability of a restoration might be dubious. 

Although it's in recent years the prices paid for the things sharply have spiked, the lure of the Dino is not a recent thing.  In 1978, a 1974 246 GTS was discovered buried in a Los Angeles yard and it transpired it was on the LAPD’s (Los Angeles Police Department) long list of stolen vehicles.  The department’s investigators concluded the burial had been a “rush job” because while it had been covered with carpets and some plastic sheeting in an inexpert attempt to preserve it from the sub-terrain, one window had been left slightly open.  Predictably, the back-story was assumed to be an “insurance scam”, the owner allegedly hiring two “contractors” to “make it disappear” in a manner consistent with car theft, hardly an unusual phenomenon in Los Angeles.  The plan was claimed to be for the Dino to be broken up with all non-traceable (ie not with serial numbers able to be linked to a specific vehicle) parts on-sold with whatever remained to be dumped “somewhere off the coast”.  In theory, the scamming owner would bank his check (cheque) from Farmers Insurance while the “contractors” would keep their “fee for service” plus whatever profits they realized from their “parting-out” which, even at the discount which applies to “fenced” stolen goods, would have been in the thousands; a win-win situation, except for the insurance company and, ultimately, everyone who pays premiums.

Dug Up: The 'buried" Dino after restoration.  Two of the Campagnolo wheels are said to be original and the 14 x 7½ wheels & fender flares combo was at the time a US$680.00 (about a third the cost of a new, small car); their presence can now add US$100,000 to a 246's value so they proved a reasonable investment.

However, it’s said that when driving the Dino, the hired pair found it so seductive they decided to keep it, needing only somewhere to conceal it until they could concoct another plan.  Thus the hasty burial but for whatever reason (the tales differ), they never returned to reclaim the loot and four years later the shallow automotive grave was uncovered after a “tip-off” from a “snitch” (tales of children finding it while “playing in the dirt” an urban myth.  The matter of insurance fraud was of course pursued but no charges were laid because police could not discover who had done the burial and rather than being scraped and “parted-out” (this time lawfully) as might have been expected, the Dino was sold and restored.  That was possible because it was in surprisingly good condition after its four years in a pit, something accounted for by (1) the low moisture content of the soil, (2) the degree of protection afforded by the covers placed at the time of burial and (3) its time underground coinciding with one of the prolonged droughts which afflict the area.  So, although Dino values were not then what they became, purchased at an attractive price (a reputed US$9000), it was in good enough shape for a restoration to be judged financially viable and it was “matching numbers” (#0786208454-#355468) although that had yet become a fetish.  The car remains active to this day, still with the Californian licence plate “DUG UP”.

Sandra West with her 1964 Ferrari 330 America.

Cars (for fraudulent purposes being buried or otherwise secreted away is a not uncommon practice (some have even contained a dead body or two) but there’s at least one documented case of an individual being, in accordance with a clause in their will, buried in their Ferrari.  Sandra West (née Hara, 1939-1977) became a Beverly Hills socialite after marrying Texas oil millionaire and securities trader Ike West (1934-1968) and as well as jewels and fur coats (then socially acceptable evening wear), she developed a fondness for Ferraris.  Her husband died “in murky circumstances” in a room of the Flamingo Hotel in Las Vegas and while the details of his demise at a youthful 33 seem never to have been published, he had a history of drug use and “health issues” related to his frequent and rapid fluctuations in weight.  His widow inherited some US$5 million (then a considerable fortune) so the LA gossip columnists adjusted their entries from “Mrs West” to “Sandra West, Beverly Hills Socialite and Heiress”.  Her widowed life seems not to have been untroubled and her death in 1977 was certainly drug-related although sources differ about whether it was an overdose of some sort or related to the injuries she’d suffered in an earlier car accident.

Sandra West's burial.  The legal proceedings related to the contested "burial clause" had been well publicized and the ceremony attracted a large crowd.

She left more than one will but a judge ultimately found one to be valid and it included a clause stating she must be buried “…in my lace nightgown … and in my Ferrari with the seat slanted comfortably.”  Accordingly, after a two month delay caused by her brother contesting the “burial clause”, Mrs West’s appropriately attired body was prepared while the Ferrari was sent (under armed guard) by train to Texas where the two were united for their final journey.  Car and owner were then encased in a sturdy timber box measuring 3 metres (10 feet) x 2.7 m (9 feet) x 5.8 m (19 feet) which was transported by truck to San Antonio for the ceremony, conducted on 4 May 1977 in the Alamo Masonic Cemetery (chartered in 1848, the Ancient Free and Accepted Masons in 1854 purchased this property because of the need for a burial ground for Freemasons).  It was an unusual ceremony in that a crane was used carefully to lower the crate into an obviously large grave while to deter “body snatchers” (who would be interested in exhuming car rather than corpse), a Redi-mix truck was on-hand to entomb the box in a thick layer of concrete.  In a nice touch, her grave lies alongside that of her husband and has been on the itinerary of more than one tourist operator running sightseeing tours.  Mrs West owned three Ferraris and it’s not clear in which her body was laid; while most reports claim it was her blue, 1964 330 America (s/n 5055), some mention it as a 250 GTE but 330 America #5055 has not since re-appeared (pre-modern Ferraris carefully are tracked) so that is plausible and reputedly it was “her favourite”.  Inevitably (perhaps sniffing the whiff of a Masonic plot), conspiracy theorists have long pointed out the only documentary evidence is of “a large crate” being lowered into the grave with no proof of what was at the time within.  However, given burial clause was ordered enforceable by a court, it should be assumed that under the remarkably plain gravestone which gives no indication of the unusual event, rests a Ferrari of some tipo.

Rack

Rack (pronounced rak)

(1) A framework of bars, wires, or pegs on which articles are arranged or deposited.

(2) A fixture containing several tiered shelves, often affixed to a wall.

(3) A vertical framework set on the sides of a wagon and able to be extended upward for carrying hay, straw, or the like in large loads.

(4) In certain cue sports (pool, snooker), a frame of triangular shape within which the balls are arranged before play; the balls so arranged.

(5) In butchery & cooking, the rib section of a fore-saddle of lamb, mutton, pork or veal (historically used also of the neck portion).

(6) In nephology (the branch of meteorology concerned with cloud formation, structure, classification, and dynamics), as “cloud rack”, a group of drifting clouds.

(7) In machinery, a bar, with teeth on one of its sides, adapted to engage with the teeth of a pinion rack and pinion or the like, as for converting circular into rectilinear motion or vice versa (best known from the “rack & pinion” steering apparatus used in motor vehicles).

(8) An instrument of torture consisting of a framework on which a victim was tied, often spread-eagled, by the wrists and ankles, to be slowly stretched by spreading the parts of the framework; there were many variations.

(9) As “on the rack”, originally a reference to the torture in progress, later adopted figuratively to describe a state of intense mental or physical suffering, torment, or strain.

(10) In equestrian use, the fast pace of a horse in which the legs move in lateral pairs but not simultaneously (the “horse's rack”).

(11) In military use, a fixed (though sometimes with some scope for movement for purposes of aiming), a framework fixed to an aircraft, warship or vehicle and used as a mounting for carrying bombs, rockets, missiles etc.

(12) In zoology, a pair of antlers (more commonly used of wall mounted trophies (eight-point rack etc)).

(13) In slang, ruin or destruction (a state or rack).

(14) In slang, a woman's breasts (often with a modifier).

(15) In slang, a large amount of money (historically a four-figure sum).

(16) In military, prison and other institutional slang, a bed, cot, or bunk.

(17) In slang, to go to bed; go to sleep.

(18) In slang, to wreck (especially of vehicles).

(19) In slang, as “to rack up”, a sudden or dramatic increase in the price of goods or services.

(20) In slang, to tally, accumulate, or amass, as an achievement or score (often expressed as “racked up”).

(21) In vinification (wine-making), to draw off (wine, cider etc) from the lees (to “rack into” a clean barrel).

(22) To torture; acutely to distress or torment (often expressed as “racked with pain”).

(23) To strain in mental effort (often expressed as “racked her brain”).

(24) To strain by physical force or violence; to strain beyond what is normal or usual.

(25) To stretch the body of a victim in torture by the use of a rack.

(26) In nautical use, to seize two ropes together, side by side:

(27) In cue sports, as “rack 'em up”, to place the balls on the tales in the correct spot with the use of a rack.

1250–1300: From the Middle English noun rakke & rekke, from the Middle Dutch rac, rec & recke (framework) and related to the Old High German recchen (to stretch), the Old Norse rekja (to spread out), the Middle Low German reck and the German Reck.  The use to mean “wreck” dates from the late sixteenth century and was a phonetic variant of the earlier wrack, from the Middle English wrake, wrache & wreche, a merging of the Old English forms wracu & wræc (misery, suffering) and wrǣċ (vengeance, revenge).  Except as a literary or poetic device (used to impart the quality of “vengeance; revenge; persecution; punishment; consequence; trouble”) or in some dialects to mean “ruin, destruction; a wreck”), wrack is now archaic.  The equestrian use (the fast pace of a horse in which the legs move in lateral pairs but not simultaneously (the “horse's rack”)) dates from the 1570s and the origin is obscure but it may have been a variant of “rock” (ie the idea of a “rocking motion”).  Nephology (the branch of meteorology concerned with cloud formation, structure, classification, and dynamics) adopted “cloud rack” (a group of drifting clouds) from mid-fourteenth century use in Middle English where the original spellings were rak, recke & reck, from the Old English wrǣc (what is driven) and related to the Gothic wraks (persecutor) and the Swedish vrak.  The use in vinification (wine-making), describing the process of drawing off (wine, cider etc) from the lees (to “rack into” a clean barrel) dates from the mid fifteenth century and was from the Old Provençal arraca , from raca (dregs of grapes), ultimately from the by then obsolete Old French raqué (of wine pressed from the dregs of grapes).  The use in butchery & cooking (the rib section of a fore-saddle of lamb, mutton, pork or veal (historically used also of the neck portion)) dates from the mid sixteenth century and is of uncertain origin but was probably based upon either (1) the cuts being placed on some sort or rack for preparation or (2) having some sort or resemblance to “a rack”.  Rack is a noun & verb, racker is a noun, racking is a noun, verb & adjective, racked is a verb and rackingly is an adverb; the noun plural is racks.

Lindsay Lohan in her natural habitat: with clothes rack, rendered as comic book character by Vovsoft.

In idiomatic use, the best known include “racking one’s brains” (thinking hard), “going to rack and ruin” (to decay, decline, or become destroyed”, “on the rack” (originally a reference to the torture in progress, later adopted figuratively to describe a state of intense mental or physical suffering, torment, or strain) and “racked with pain” (again an allusion to the consequences of being “racked” “on the rack”).  The “rack” as a description of a woman’s breasts is one in a long list of slang terms for that body part and dictionaries of slang are apparently divided on where it’s the breasts, genitals or buttocks which have provided the most inspiration for the creation of such forms.  The Australian slang “rack off” is an alternative to the many other forms popular in the country used to mean “please go away” including “sod off”, “piss off”, “fuck off”, “bugger off” etc; depending on context and tone of voice, these can range from affectionate to threatening.  The term “clothes rack” was once used to describe attractive women whose only function in public appearances appeared to be being conspicuously well-dressed.

Luggage rack & ski rack page in the 1968 Chrysler Parts Accessories Catalog (left) and promotional images for the 1968 Chrysler Town and Country (right).  Because the full-sized US station wagons could be fitted with a third seat in the back compartment (thus becoming eight-seaters), the roof-rack was sometime an essential fitting.

In transport, luggage racks were among the earliest “accessories” in that they were additions to hand & horse-drawn carts and carriages which enabled more stuff to be carried without reducing the passenger-carrying capacity.  There were “roof racks” and “trunk racks”, both there for the purpose of carrying trunks, secured usually with leather straps.  The most obvious carry-over to motorized vehicles was the roof-rack, still a popular fitting and still sometimes fitted as standard equipment to certain station wagons (estate cars).

1972 De Tomaso Pantera.

Although it wouldn’t have been something the designer considered, the mid-engined De Tomaso Pantera (1971-1992) had a rear section defined by buttresses which made it so suited to the installation of a luggage rack that Gran Turismo (an after-market accessories supplier) produced one which was as elegant as any ever made.  Because of the location directly behind the rear window, when loaded it obviously would have restricted rearward visibility so in certain jurisdictions doubtlessly it would have been declared unlawful but if one lives somewhere more permissive, it remains a practical apparatus.  Ironically, the Pantera had probably the most capacious frunk (a front mounted trunk (boot)) ever seen in a mid-engined sports car and one easily able to accommodate the luggage the car’s two occupants were likely to need for a weekend jaunt.  Even if superfluous however, in the collector market it’s an interesting period piece and well-designed; easily removed for cleaning, the four mounting brackets remain affixed to the deck lid.

1973 Chrysler Newport two-door hardtop (left) and 1973 Triumph Stag (right).

Larger cars of course carried more than two and if they travelled over distances, usually they carried luggage.  The full-sized US cars of the early 1970s were very big and had a lot of trunk space but many, with bench seats front and rear were configured as genuine six-seaters and that could mean a lot of luggage.  Accordingly, both the manufacturers and after-market suppliers in the era offered a range of luggage racks.  Upon debut, the lovely but flawed Triumph Stag (1970-1978) was a much-praised design which offered the pleasure of open-air motoring with the practicality of four seats (although those in the rear were best suited for children) but the sleek, low lines did mean trunk space was not generous and luggage racks were a popular fitting.

1959 Austin-Healey Sprite (left) and 1971 C3 Chevrolet Corvette Convertible LS5 454/365 (right).

There have been cars (and not all of them were sports cars) with no trunk lid.  In the case of the Austin-Healey Sprite (1958-1971), the lack of the structure on the early versions (1958-1961) was a cost-saving measure (the same rationale that saw the planned retractable headlights replaced by the distinctive protuberances atop the hood (bonnet) which lent the cheerful little roadster its nickname (bugeye in North American and frogeye in the UK & most of the Commonwealth).  It had additional benefits including weight reduction and improved structural rigidity but the obvious drawback was inconvenience: to use the trunk one had to reach through the gap behind the seats.  It was easy to see why luggage racks proved a popular accessory, sales of which continued to be strong even when later versions of the Sprite (1961-1971) and the badge-engineered companion model (the MG Midget (1961-1980)) gained a trunk lid.

Have trunk, can travel: Nor Cal’s (of Stockton, California) trunk lid kit for Austin Healy Sprite, May 1961.  Note the standard-sized license plate; the Sprite really was small.

However, noting Austin-Healey’s cost-cutting meant the Series 1 Sprite’s trunk came lidless, modern commerce quickly saw a gap (technically also a “lack of gap”) in the market and “lid kits” soon appeared.  Advertised as meaning “no more acrobatic maneuvers when loading luggage”, mention was made also of an installation making the spare tyre easier to reach, a matter in the early 1960s of some significance because tyres then were not as durable and punctures more frequent.  The advertising copy was selective in that it mentioned “no welding necessary” but neglected to point out an owner would need to cut the required hole; presumably, that would have been thought obvious.  It was a proper trunk lid in that it was lockable and said also to be “waterproof”, the latter a quality owners of British sports cars really didn’t expect so the novelty would have been a selling point.  For those Sprite owners whose family had gained a child, the improved accessibility to the trunk would have been most helpful because, as parents know, going anywhere with an infant requires carrying a large bag of stuff.  They might also have been attracted to the "baby seat" available as an accessory from the Healey factory; it was a design which would now be thought extraordinary (others might use a different term) but at the time it was just the way things were done.  

1963 Corvette (C2) Coupe. This was one of GM's official publicity stills and one can see why the decision was taken not to include a trunk lid but the absence enhanced structural integrity and it was this Chevrolet chose to emphasize.

Curiously, the Chevrolet Corvette (C1, 1953-1962) did have a trunk lid but when the second generation (C2, 1962-1967) was released for the 1963 model year, it had been removed and not until the fifth generation (C5, 1997-2004) did one again appear.  Access to the storage compartment in the "non-trunk" years could thus demand some athleticism but people didn't buy Corvettes on the basis on the basis of their utility as baggage carriers.  By the the twenty-first century, the Corvette's luggage rack moment mostly had passed but there were still those who retro-fitted them as a "period accessory" even though, in the modern collector market, the very sight of the things seems to upset some.

Racks on Porsche 911s.

Variations of the theme: ski rack (left), bike rack (centre) and surfboard rack (right).  The luggage rack has proved an adaptable platform and specialist versions are available for many purposes but in many cases the same basic structure can be used as a multi-purpose device with “snap-on” fittings used to secure objects of different shapes.  The Porsche 911 (in production since 1964) was an early favorite on the ski fields because of the combination of and air-cooled engine and the rear-engine/rear wheel drive configuration which provided good traction in icy conditions.

Mercedes-Benz and the ski rack.

Mercedes-Benz in the 1950s offered a variety of ski racks as a factory option and one available for the 190 SL (W121, 1955-1963, left) was thoughtful in that it permitted access to the trunk (boot), even if the skis were in place.  The design used for the 300 SL Roadster (W198-2, 1957-1963, right) was more conventional (and restrictive although it could be used with the soft-top up or down or with the hard-top installed but the unique, doors on the 300 SL Coupé (W198-1 (Gullwing), 1954-1957, centre) precluded the usual placement and the skis had to be centre-mounted.

Maserati Mistral with ski rack, advertising copy for ZEGNA’s Winter 2025 collection.

Most ski racks were fitted using clamps or were in some way bolted to the bodywork or bumpers but for those with sufficient faith in the physics, some could be attached to glass with rubberized suction-cups.  These were best suited to “fastback” sports cars with rear windows which sloped at an acute angle.  Tuned for top-end power for high-speed touring, the Mistral probably wasn't an ideal choice for snow country but it certainly looked the part and contemporary testers praised the quality of the heater although the optional air-conditioning was found less impressive.

With over 2,200 coupés and spyders (roadsters) made between 1957-1964, the 3500 GT (Tipo AM101) had proved Maserati's most successful road car and although the volume may not seem high for close to eight years effort, the high-priced machines were much more profitable than the factory's earlier A6 (1947-1956) which was much more bespoke; in some years, fewer than a dozen were made.  By the early 1960s more 3500s had been made that all previous Maseratis (for road or track) combined but the car was looking dated and in some aspects the body construction owed more to the traditions of the 1930s than modern practice.  Its replacement was the Mistral (Tipo AM109) which, in an increasingly crowded market, proved a success, 844 coupés and 124 spiders made in a run between 1963-1970.  The Mistral was very much a transitional model, its lines hinting at future directions while it was the last Maserati fitted with the classic, twin-spark, DOHC (double overhead camshaft) straight-6 derived from the unit the company had used in sports car racing and with which it won the 1957 Formula One World Championship.  Produced simultaneously with the company’s new V8 models (Quattroporte (Tipo AM107, 1963-1969), Mexico (Tipo AM112, 1966-1972) and Ghibli (Tipo AM115, 1967-1973)), it was styled by Pietro Frua (1913- 1983) who must have fallen in love with the shape because it was for a while his house’s signature design language, variations on the theme appearing on both the AC 428 Frua (1965–1973) and the early Monteverdi High Speed 375.  Not all were happy with this recycling, lovely though the results were.

Markers of the state of civilization: Gun rack in the back window of pickup truck (left) and silver plate toast rack by Daniel & Arter of Birmingham, circa 1925 (right).

The toast rack has been in use since at least the 1770s and, like the butter knife, is one of the markers of living a civilized life.  That aside, their functionality lies in the way they provide a gap between the slices, allowing water vapour to escape, preventing it condensing into adjacent slices and making them soggy while also maintaining a buffer of warm air between so the cooling process is slowed.  In the way of such things, there have over the years been designs ranging from the starkly simple to the extravagant but some of the most admired are those from the art deco era of the inter-war years.

The gun rack in the back of a pickup truck is now a classic MAGA (Make America Great Again) look but the devices have been in use for decades and were always popular in rural areas with a tradition of hunting.  Whether such things are lawful depends on the jurisdiction.  In the US, some states have an “open carry” law which means one is free to carry certain firearms unconcealed and this includes gun racks which are similarly unrestricted; in states where an “open carry” permit is required, a separate permit is required for a gun rack to be used in a vehicle while in jurisdictions with no “open carry” legislation, gun racks are also banned except for those able to obtain a specific exemption.  So, it can be that travelling across state lines can involve some additional effort, even if one is authorized to carry a firearm in both placed.  Usually, this demands the weapon being unloaded and encased in an area inaccessible to both driver and passengers.

The rack as a marker of the state of civilization: Cuthbert Simpson, Tortured on the Rack in the Tower of London (1558), published in from Old England: A Pictorial Museum (1847) and reprinted in The National And Domestic History Of England by William Aubrey (circa 1890).

The most famous of the many apparatus of torture which proliferated during the Middle Ages (and beyond), the rack was an interrogation tool which remained in use until the eighteenth century.  Although the rack is most associated with the Roman Catholic Church's Inquisition, it was popular also in England as a device to extract confessions to various crimes, especially heresy.  The designers were imaginative and racks were produced in many forms including vertical devices and wheels but the classic version was a flat, bed-like structure, made with an open, rectangular wooden frame with rollers or bars at each end to which the wrists and ankles of the accused (or “the guilty” as often they were known) were secured.  The rollers moved in opposite directions by the use of levers with the victim’s joints slowly and painfully separated.  Among the rack "operators", it's believed many really enjoyed their work; for some in the Inquisition, it clearly was a calling.

RACK is used as an acronym, one being “Random Act of Conditionless Kindness” which seems not substantively different from the better known “random act of kindness” although presumably it imparts some depth of emphasis, given random acts of conditional kindness are likely the more commonly observed phenomenon.  In certain sub-sets of the BDSM (Bondage, Discipline (or Dominance) & Submission (or Sadomasochism) community, RACK means either “Risk-Aware Consensual Kink” or “Risk-Accepted Consensual Kink).  Both describe a permissive attitude towards conduct which is to some degree “risky”, undertaken on the basis of “a voluntary assumption of risk”.  In that it differs from the tastes of BDSM’s SSC (Safe, Sane & Consensual) sub-set which restricts it proclivities to things “not risky”.  The RACK practitioners acknowledge the difficulties inherent in their kinks and do not claim to make a distinction between “safe” & “unsafe” but rather between “safer” and “less safe” (ie degrees of danger).  What this means is that in extreme cases there are potential legal consequences because while the implication of RACK is that to some degree one can “contract out” of the statutory protections (citing a voluntary assumption of risk) usually available in such interactions, in the case of serious injury or death, the usual legal principles would apply.