Mile

Mile (pronounced mahyl)

(1) A unit of a unit of distance on land, derived from the 1593 English statute mile (equal to 8 furlongs) and still in use in some English-speaking countries.  In 1959, in a treaty established by a number of Anglophone nations (and subsequently ratified by most), it was defined as distance equal to 5,280 feet (1,760 yards; 1.609.344 metres).

(2) Any of many customary units of length derived from the Roman mile (mille passus) of 8 stades (5,000 Roman feet).

(3) Any of a variety of other units of distance or length, used at different times in different countries.

(4) In athletics and horse racing (as “the mile”), a race run over that distance.

(5) In idiomatic use (in both the singular and plural), a notable distance or margin.

(6) As “air miles”, a unit in an airline’s frequent flyer program.

Pre 1000: From the Middle English myle & mile, from the Old English mīl, from the Proto-West Germanic mīliju, from the Latin mīlia & mīllia (plural of mīle & mīlle (mile)) which translates literally as “thousand” but was a commonly used short-form of mīlle passus (a thousand paces), thus the derived mīlia passuum (thousands of steps), duo milia passuum (two thousand paces (ie “two miles’) etc).  The origin of the Latin word is unknown and was the source also of the French mille, the Italian miglio and the Spanish milla whereas the Scandinavian forms (the Old Norse mila etc) came from English.  The West Germanic word was the source also of the Middle Dutch mile, the Dutch mijl, the Old High German mila and the German Meile.  The spelling of the German forms came about because the Latin milia (a neuter plural) was mistakenly thought a feminine singular.  Mile & mileage are nouns and miles is an adverb; the noun plural is miles.

Fuel economy for the 2017 Dodge Viper GTC, estimated according the the method mandated by the EPA (Environmental Protection Agency).  The 14 mpg (miles per gallon) was calculated using a weighted formula on the basis of 12 city; 19 highway and isn't as thirsty as it may sound because a US gallon (3.785412 litres) is smaller than an imperial gallon (4.546092 litres).  The inclusion of a “gallons per 100 miles” number is unique to the US.  How many Viper owners achieved this level of economy isn't known and if one is at the controls of an 8.4 litre (513 cubic inch) V10 generating 645 horsepower (HP), the temptation exists to drive in a manner Greta Thunberg (b 2003 and not a Viper owner) would condemn; the Viper GTC was fitted with a speedometer graduated to 220 mph (355 km/h).  With the governor disabled (a simple and popular task), the top speed of a 2017 Viper GTC was 196 mph (315 km/h) but for use in competition (or on the street by the lunatic fringe), modified versions could be made to exceed 220 mph ("wind the needle off the dial" in the accepted slang).  In the matter of fuel economy, at all times it's a matter of YMMV (your mileage many vary) but once a Viper was travelling much beyond 100 mph, the EPA's 14 mpg average was a distant memory.  

YMMV: 2014 SRT Viper TA 1.0 in TA Orange over TA Black leather and cloth.

The noun mileage (which appeared also as milage and although the “mute e” rule would suggest this was correct it never caught on) was in use by at least 1754 in the sense of “allowance or compensation for travel or conveyance reckoned by the mile” and that was so politicians in the North American colonies could calculate how much they could claim for travel undertaken in the course of their word.  To this day, “travel allowances” remain the “entitlements” most valued by politicians looking to “rort the system”.  From the mid 1830s, the idea of mileage as “a fixed rate per mile” came into use in railroad system charging.  The meaning “a total number of miles” (of a way made, used, or traversed) was from the 1860s while the figurative use (usefulness, derived benefit) emerged at much the same time.  The long familiar mpg (miles per gallon) was a measure of fuel economy (miles driven per gallon of fuel consumed) and came into use between 1910-1912.  When the metric system was introduced to jurisdictions previously using imperial measurement, instead of replacing mpg with kpl (kilometres per litre), the measure used was L/100 km (litres per 100 km).  According to engineers, L/100 km was preferable because it emphasised consumption and thus aligned with other measures expressed to consumers (such as electricity or emissions), the argument being the psychology of “the lower the number the better” would be standardized.  So, whereas the higher the MPG the lower was the fuel consumption whereas with L/100, greater efficiency was implied by a lower number.  In a practical sense, because Continental Europe adopted L/100 km long before widespread metrication in English-speaking countries, a convention had been established so it would not have been logical to create another expression; thus except in the US & UK, consumption follows the industry’s preferred “input per output” method.

The phrase “she's got a few miles on the clock” referred either to (1) a machine which was old or had been much used or (2) a woman either (2a) older than she represented herself to be or (2b) with a past including many sexual partners.  The “few” in this phrase is used ironically whereas if a dealer in second-hard hand cars claims a vehicle “has done only a few miles”, the clear implication is “low mileage” and the “few” must be read literally.  A car’s mileage is recorded on its odometer which historically was a mechanical device unscrupulous second-hand car salesmen (an often tautological text-string) were notorious for “tampering with” so a vehicle could be represented as “less used” and thus sold for a higher price.  Odometers are now electronic so while the tampering methods have changed, the motivations have not.  A classic example of the legal principles involved in such matters is Dick Bentley Productions Ltd v Harold Smith (Motors) Ltd [1965] EWCA Civ 2, an English contract law case concerning the purchase by the Australian-born comedian Charles Walter "Dick" Bentley (1907–1995) of a used Bentley motor car.

1939 Bentley 4¼-Litre Sedanca Coupé in the style of French coachbuilder Henri Chapron (1886-1978).

This is not the car involved in the Dick Bentley v Harold Smith case which was a 1939 Bentley 4¼-Litre DHC (Drophead Coupé) by Park Ward which had anyway been re-bodied by the time of the sale which became a matter of dispute.  At any time a 1939 Bentley DHC would have been a genuine rarity.  The pre-war production records which remain extant are fragmentary and don't detail the builds down to body-type by year but marque specialists believe Park Ward in 1939 may have built as few as four DHCs (the then usual English term for as Cabriolet) and it's known two survive. 

Dick Bentley Productions had informed Harold Smith (Motors) Ltd (a dealer in “prestige” used cars) the company wished to buy a “well vetted” Bentley and the dealer offered one they represented as “having done only 20,000 miles [32,000 km]” since a replacement engine had been fitted.  However, after purchase, it was discovered the Bentley had “done some 100,000 miles [160,000 km]” since the engine and gearbox had been replaced.  Dick Bentley sued Harold Smith for a breach of warranty and succeeded on the basis of the difference between “a representation” and “an essential term of a contract”.  Because the dealer was trading on the basis of possessing expertise in the matter of such cars, representations made by the dealer about critical matters (such as mileage) constitute “a warranty” and a bona fide consumer purchasing the product for fair value is entitled to rely on the word of such a dealer.  Dick Bentley succeeded at first instance and the case went on appeal where the dealer was found to be liable because (1) given they were in the business of trading in such vehicles and represented themselves as “experts”, either (1) they knew the mileage claim was false, (2) should have determined the claim was false or (3) were anyway in a better position than the consumer to make that determination.  The dealer thus either possessed or should have possessed “superior knowledge” compared to any non-expert consumer.  What this means is a dealer would likely always be held to have offered “a warranty” if making such a claim but the proverbial “little old lady” knowing nothing of engines and gearboxes making the same claim on the basis of what she’d been told would not be held to the same standard.  Her statement would, prima facie, be “an innocent misrepresentation”.

The terms milepost and milestone were from the mid eighteenth century and described respectively (1) a post permanently set in the ground next to a roadway to mark the distance to or from a locality and (2) a stone permanently set in the ground and engraved for the same purpose.  The now obsolete adjective milliary (of or relating to a mile, or to distance by miles; denoting a mile or miles) dates from the 1640s and was from the Latin milliarius, from mille.  The blended noun kilomile (on the model of kilometre) was a unit of length equal to 1,000 miles and seems to have existed because it could be done; it has no known use.  In physics, the light-mile is the time taken for light to travel one mile (approximately five microseconds).  The light mile has never been part of the standard set of measures in physics and probably it also was calculated by someone because it could be done; it is of no known practical use although it may have some utility in comparative tables.

Gatefold cover of Miles of Aisles.

Miles of Aisles was the first live concert album released by Canadian-American singer-songwriter Joni Mitchell (b 1943).  Released in 1974 on the Asylum label, it was a double album in the usual gatefold sleeve, the recordings from a number of concerts which were part of her tour promoting the recently released Court and Spark (1974) album.  The performances on Miles of Aisles came variously from three venues in Los Angeles: the Universal Amphitheatre, the Los Angeles Music Center and the Berkeley Community Theater.  The album’s cover art was a photograph of the Pine Knob Music Theater in Clarkston, Michigan.  While Miles of Aisles was a thoughtful title for a live concert album, the most famous Miles in music was the jazz trumpeter Miles Davis (1926–1991); his output was prolific but his albums Kind of Blue (1959) and Sketches of Spain (1960) were his finest and two seminal moments in the evolution of jazz.

The “Chinese mile” was the li, a traditional Chinese unit of distance equal to 1500 Chinese feet or 150 zhangs; sensibly, under the CCP (Chinese Communist Party), the li was standardized as a half-kilometre (500 metres).  The “Scandinavian mile” began in 1649 as the “Swedish mile” and was set at a distance of 10,688.54 metres before in 1889 being defined as 10 kilometres.  The “Irish mile” was equal to 2240 yards (2048.256 metres; 1.272727 miles).  The “Italian Mile” (sometimes left untranslated as miglio (miglia the plural)) was a calque of the Italian miglio (mile), with the qualifier appended to distinguish it from other miles.  Although the best remembered from the peninsular (assisted by an appearance in the diaries of Galileo Galilei (1564–1642)), the miglio was one of many such regionalisms including the Genovese and Roman miles.  Italy’s shift from traditional “Italian miles” to the metric system happened gradually and unevenly over the nineteenth century, the process beginning in the period 1806-1814 as a consequence of the Kingdom of Italy being a client state of Napoleon Bonaparte (1769–1821; leader of the French Republic 1799-1804 & Emperor of the French from 1804-1814 & 1815)).  That however proved abortive because after Napoleon’s fall in 1814, many Italian states reverted to their traditional local units (miles, braccia, libbre etc) and not until after Italian unification in 1861 was the metric system officially adopted throughout the kingdom, becoming the legally mandated system of weights and measures.  In a act of administrative efficiency which might astonish observers of the modern Italian state, a definitive law of enforcement was passed in 1862 and, by the 1870s, successfully metrics had become the standard for administration, trade, and education.

However, this was Italy and among parts of the population, the “Italian mile” remained in informal use well into the twentieth century and although the miglio generally was around 1.85 km (1.15 miles), there were many regional variants including (1) the Florentine (Tuscany) Miglio Fiorentino (1.74 km (1.08 miles)) used in Galileo’s era, (2) the Venetian Miglio Veneto (almost identical to the Florentine, (3) the Roman Miglio Romano (1.48 km (.92 miles) which was essentially the old “Roman mile”, (4) the Neapolitan Miglio Napoletano (1.852 km (1.15 miles) which was the Mediterranean state’s contribution to the development of the nautical mile and (5) the Milanese Miglio Milanese which, at 1.85 km (1.495 miles) was close to the English nautical mile.  What also remained was the nostalgic, romantic attraction of the old words and although in 1927 when the Mille Miglia (Thousand Miles) road race was established, Italy had for decades fully “been metric”, the name was used to evoke the idea of a long tradition of endurance.  The memorable phrase “The past is a foreign country: they do things differently there.” is the opening line in the novel The Go-Between (1953) by the English writer L. P. Hartley (1895–1972) and to illustrate his point there is the old Mille Miglia, still in living memory.

The Mille Miglia was a round trip from Rome to Brescia and back and by the mid 1950s the cars had become very fast (speeds of 180 mph (290 km/h) were recorded and the 1955 race was won by a Mercedes-Benz 300 SLR (W196S) with an average speed close to 100 mph (160 km/h)).  At the time, that was dangerous enough even on a purpose-built circuit but the Mille Miglia was an event run on public roads which, while closed for the occasion, were poorly supervised and crowd control was in many places non-existent, people forming along the roadside to ensure the best view, literally inches from cars travelling at high speed.  Over thirty years, the race had claimed the lives of 30 souls but the eleven in 1957 would be the last because within days, the Italian government banned all motor racing on Italian public roads although since 1977 an event of the same name over much the same course has been run for historic vehicles which competed in the event in period (or were accepted and registered).  Now very much a social occasion for the rich, it's not a high-speed event.  The original event had been one of the classic events on the calendar in an era in which top-line drivers counted on attending a couple of funerals a year (possibly their own) and it’s the 1955 race to which a particular aura still lingers.

300 SLR (Moss & Jenkinson), Mille Migla, 1955.

Won by Stirling Moss (1929-2020) and Denis Jenkinson (1920-1996), their Mercedes-Benz 300 SLR technically complied with the sports car regulations but it was really the factory's formula one machine (W196R) with a bigger engine and a streamlined body with seats for two.  It wasn't exactly a "grand prix car with headlights" as some claimed but wasn't that far off; officially the W196S (Sports) in the factory register, for marketing purposes it was dubbed (and badged) as the 300 SLR to add lustre to the 300SL Gullwing coupé then on sale.  The race was completed in 10 hours, 7 minutes and 48 seconds, a average speed of 157.650 km/h (97.96 mph) (the course was never exactly 1000 miles and that year was 1,597 km (992 miles) and at times, the 300 SLR touched almost 180 mph which enabled Moss to cover the last 340 km (211 miles) at an average speed of 265.7 km/h (165.1) mph.  The record set in 1955 will stand for all time because such a race will never happen again, the Italy which then existed now truly a “foreign country” in which things were done differently

Falstaff (Campanadas a medianoche (Chimes at Midnight, 1966) in the original Spanish) was a film written and directed by Orson Welles (1915–1985) who starred as the eponymous character.  Falstaff is a classic “miles gloriosus” and Welles considered him Shakespeare's finest creation; scholars will debate that but of all of the all, there was probably no role more suited to Welles the larger.

In literary use, the term “miles gloriosus” originated in a comedy by Plaurus (254-184 BC).  The miles gloriosus was a braggart soldier who, although a coward on the battlefield, boasts of heroic deeds in combat; he was the prototype of a stock character comic drama, the one whose true character is either notorious or discovered and is thus in the cast to be made a fool of by other players.  In English drama he first appeared eponymously in the five act play Ralph Roister Doister (circa 1552 although not published until 1567) by the English cleric & schoolmaster Nicholas Udall (1504-1556).  The play was something of a landmark in literature because it was one of the first works written in English which could be classed as a “comedy” in the accepted meaning of the word.  As a text it was of interest to the proto-structuralists because it blended the conventions of Greek & Roman comedies with the traditions of the English mediaeval theatre but the great innovation was the appearance of recognizably “middle class” characters as protagonists rather than the “supporting cast role” of doctors & lawyers who had played “second fiddle” to the mostly royal or aristocratic players.  That the “growth market” in theatre audiences came from this newly burgeoning class may at least in part accounted for the literary novelty and its development clearly is identifiable in some of the works of William Shakespeare (1564–1616).  Bobadill in Ben Jonson's (circa 1572-1637) Every Man in His Humour (1598) and Captain Brazen in George Farquhar's (1677-1707) The Recruiting Officer (1706) were exemplars of the playwrights’ depictions of a braggart but just in case people didn’t get it, in his epic-length fantastical allegory The Faerie Queene (1590), the English poet Edmund Spenser (circa 1552-1599) called his creation Braggadochio.  The epitome of the breed was Shakespeare's Falstaff.  Sir John Falstaff was useful to Shakespeare who had him appear in Henry IV, Part 1 (circa 1596), Henry IV, Part 2 (circa 1598) and The Merry Wives of Windsor (1602).  He was also granted a posthumous reference in Henry V (circa 1599), in which it's reported he has died off-stage.

The “last mile” is a concept in urban planning, transport logistics and telecommunications.  In urban planning, it refers to the final leg of an individual’s journey (traditionally Monday-Friday) from their residence to their place of word in a city’s CBD (central business district).  In modern cities, it’s a matter of great significance because while it is possible for a great number of people to park their cars at train stations or other transport interchanges a mile or more from the CBD, it would be impossible to accommodate all these vehicles in the CBD.  In transport logistics, it describes the final stage of delivery of goods, etc, from a distribution centre to the consumer, often involving greater effort or expense.  In telecommunications, it’s a conceptual term assigned to those components of the infrastructure carrying communication signals from the main system to the end user's business or home, often involving greater expense to install and maintain, and lower transmission speeds.  The terms “final mile”, “last kilometre” etc are synonymous.  The companion term “first mile” is from transport logistics and refers to the initial stage of delivery of goods etc, from the seller or producer to a distribution centre, often involving greater effort or expense.  A “middle mile” is a piece of jargon from the IT industry and refers to the segment of a telecommunications network linking an operator's core network to the local network plant.  Real nerds like to explain it as something like the “middleware layer” between software and hardware but the analogy is weak.

A “nautical mile” is a unit of length corresponding approximately to one minute of arc of latitude along any meridian.  By international agreement it is exactly 1,852 metres (approximately 6,076 feet or 1.151 of a statute mile; the abbreviations variously used are NM, M, nmi & nm (the latter conflicting with nanometre symbol although confusion is unlikely).  The term “sea mile” is now rarely used but in its odd appearance it’s either (1) a synonym for “nautical mile” or (2) (usually as “sea miles”) a reference to the age of a ship or experience of a sailor.  The original “sea mile” was a now obsolete Scandinavian unit of distance (about 4 nautical miles), a calque of the Danish sømil, the Norwegian Bokmål sjømil and the Swedish sjömil, the construct being the Danish sø (sea, nautical, maritime) + mil (the Danish mile or league).  The geographical mile (a unit of length corresponding to exactly one minute of arc (1/60 of a degree) along the Earth's equator (about 1855.4 meters, 2029.1 yards, or roughly 8/7 international miles) was also used as (an inexact) synonym of “nautical mile”.

Eight Miles High, the Byrds (CBS EP (Extended Play).

Many critics list Eight Miles High (1966) by The Byrds as the first true psychedelic rock song and the band's claim it had nothing to do with drug use was about as creditable as the Beatles asserting their song Lucy in the Sky with Diamonds (1967) was not a thinly veiled reference to LSD (the hallucinogenic drug lysergic acid diethylamide, better known as “acid”).  The lyrics from Eight Miles High genuinely were inspired by the band's flight to London in 1965 but “eight” was chosen because it best suited the music, even though commercial airliners didn't fly at quite that altitude.  At the time, the typical flight paths for the New York-London route involved a ceiling somewhat lower: Boeing 707, 33,000-37,000 feet (6.25-7.00 miles); Douglas DC-8, 32,000-39,000 feet (6.06-7.39 miles); Vickers VC10, 33,000-40,000 feet (6.25-7.58 miles).  In the context of artistic licence, eight was “close enough for rock 'n' roll”.  The song by the Byrds was not an allusion to the “mile-high club”, an institution one (informally) becomes a member of by having sex while aboard an aircraft in flight.  Although now most associated with those who contrive to do the act(s) on a commercial flight, “membership” has been claimed by those who managed the feat in both private and military aviation and the first known reference to the concept dates from 1785, early in the age of the hot-air balloon although the threshold then was set to a more modest 1,000 feet (0.1893939 of a mile).

The “international mile” is the same as the “land mile” & “modern mile” (ie the internationally agreed definition of 1.609344 kilometres) and the rarely used terms were coined simply to remove ambiguity in legal or other documents because over the centuries “mile” had in different places described distances greatly differing in length.  The mysterious “US survey mile” (1609.347 metres) is slightly longer than the now almost universal “international mile” and that’s a product of it being 5,280 US “survey feet” (0.30480061 metres) in length, the latter also slightly longer than the familiar 12 inch (304.8 mm) “international foot”).  To make things really murky, in the US, in formal use, a “statute mile” refers to a “survey mile” despite the lengths being slightly different.  Because the variation is less than ⅛ inch (3.2 mm), for most purposes this is something of no significance but over very long distances, it can matter if things like boundaries or target vectors are being documented, thus the need for precision in certain aspects of mapping.  Being a federal system with a long tradition of “states rights”, even when in 1983 the revised North American Datum (NAD83) was compiled and published by the NGS (National Geodetic Survey, a part of the NOAA (National Oceanic & Atmospheric Administration under the Department of Commerce)), the states retained the right to determine which (if any) definitions of distance they would use.  So, despite all State Plane Coordinate Systems being expressed in metric measurements, eight of the 50 states opted out of the metre-based system, seven using “US survey feet” and one “international feet”.

A “sporting” pursuit which merges the traditions of athletic track & field competition with the drunken antics of university students, the “Beer Mile” is conducted usually on a standard 400 m (¼ mile) track as a 1 mile (1.6 km) contest of both running & drinking speed.  Each of the four laps begins with the competitor drinking one can (12 fl oz (US) (355 ml)) of beer, followed by a full lap, the process repeated three times.  The rules have been defined by the governing body which also publishes the results, including the aggregates of miles covered and beers drunk.  Now a sporting institution, it has encouraged imitators and there are a number of variations, each with its own rules.  The holder of this most prestigious world record is Canadian Corey Bellemore (b 1994), a five-time champion, who, at the Beer Mile World Classic in Portugal in July 2025, broke his own world record, re-setting setting the mark to 4:27.1.  That may be compared with the absolute world record for the mile, held by Morocco’s Hicham El Guerrouj (b 1974) who in 1999 ran the distance in 3:43.13, his additional pace made possible by not being delayed by having to down four beers.

The respectable face of the University of Otago's Medical School, Dunedin, New Zealand.

Some variations of the beer mile simply increase the volume or strength of the beer consumed but in Australia & New Zealand, some were dubbed “Chunder Mile” (chunder being circa 1950s antipodean slang for vomiting and of disputed origin) on the not unreasonable basis that vomiting becomes increasingly more likely and frequent the more alcohol is consumed.  For some however, even this wasn’t sufficiently debauched and there were events which demanded a (cold) meat pie be enjoyed with a jug of (un-chilled) beer (a jug typically 1140 ml (38.5 fl oz (US)) at the start of each of the four laps.  Predictably, these events were most associated with orientation weeks at universities, a number still conducted as late as the 1970s and the best documented seems to have been those at the University of Otago in Dunedin, New Zealand.  Even by the standards of a country producing abundant supplies of strong beer and weed, the students at Otago were notorious for retreating from civilized ways although, it was at the time the site of the country’s medical school, thereby providing students with practical experience of both symptoms and treatments for the inevitable consequences.  Whether the event was invented in Dunedin isn’t known but, given the nature of males aged 17-25 probably hasn’t much changed over the millennia, it wouldn’t be surprising to learn similar competitions, localized to suit culinary tastes, have been contested by the drunken youth of many places in centuries past.  As it was, even in Dunedin, times were changing and in 1972, the Chunder Mile was banned “…because of the dangers of asphyxiation and ruptured esophaguses.”  Undetred, the students found other amusements.

In idiomatic use, to say “a mile wide and an inch deep” suggests someone or something covering a wide array of topics but on only a very shallow level (thus analogous with “jack of all trades and master of none”.  Despite the negative connotations, the “mile wide, inch deep” model can in many fields be useful.  In informal use, a “neg mile” is a unit of “saved travel” (ie an expression of a distance not having to be travelled).  A “mile-a-minute” means literally “60 mph” but was an expression used generally to mean “fast”, dating on a time where such a pace really was fast and although the World’s LSR (land speed record) was in 1899 set at 65.79 mph (105.88 km/h) and cars capable of the speed were in volume production by the 1920s, until the development of freeway systems (which, at scale, really began only in the 1950s), a sustained 60 mph wasn’t an everyday reality for most.  Indeed, in 1957 the admittedly hardly state-of-the-art British railway system was described as offering “mile-a-minute” journeys and then, in most cases, point-to-point, it would have been the quickest method.

Lindsay Lohan and Herbie: promotional poster for Herbie: Fully Loaded (2005).  In the film, Herbie went faster than a “mile-a-minute”.

Although Herr Professor Ferdinand Porsche (1875–1951) wouldn’t have used the expression “mile-a-minute” when explaining to Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) the dynamics of his KdF-Wagen, one of his claims was its ability to cruise “all day at 100 km/h” (ie a mile-a-minute) and that was true, the car unusual in being able to cruise at what was about its maximum speed.  That wouldn’t much have mattered were it not for the existence of the vast network of Autobahns Hitler was having constructed for a variety of reasons (job creation, military logistics, propaganda etc) but all those long roads and the KdF-Wagen were a perfect match.  The KdF-wagen (Kdf car) was notionally the product of the Gemeinschaft Kraft durch Freude (KdF, “Strength Through Joy”), the state-controlled organization which was under the auspices of the Deutsche Arbeitsfront (German Labor Front) which replaced the independent labor unions.  The car was soon renamed the Volkswagen Type 1 (people’s car) and it became better known in the post-war years as the “Beetle”, 21,529,464 of which left assembly lines between 1938-2003.  In the spirit of the KdF, in 1938 a scheme was announced whereby Germans could buy a Type 1 for 990 RM (Reichsmark) on the basis of depositing 5 RM per week.  The 990 RM was a number unrelated to economic reality and just an example of the regime’s propaganda but as things turned out, during the Third Reich (1933-1945) not one Type 1 was delivered to a civilian customer with the factory’s entire output allocated to the military or the Nazi Party.  It wasn’t until the early 1960s there were settlements in the last of the cases brought by those Germans who dutifully had for years continued to make their 5 RM deposits.

Since the 1580s the word had been used generically to mean “a great distance” and it’s used also as an intensifier, sometimes rather loosely and an expression like “the new beer tastes miles better than the old” is along the lines of a well understood phrase like “heaps of water”.  Although in idiomatic use, “mile” tends to imply something large, if an actual distance is being referenced, context matters because something said to have “missed by a mile” might literally have “missed by an inch”.  Related to that is the expression “a miss is a good as a mile” which means if one misses the target, often it matters not whether one missed by a fraction of an inch or a thousand miles..  If it’s said “give them an inch and they’ll take a mile” that means if someone is granted some slight right or concession, they will exploit that to take more.  In Middle English the word also was a unit of time, reckoned usually to mean “about 20 minutes”, reflecting how long it would take the typical, fit male to walk the distance.  The term "country mile" is an allusion to those those living in rural areas being allegedly prone to understating distances: when an inhabitant of somewhere remote referred to a place being "a few miles away", that could mean it was close by their standards of travel but it may well be twenty or more miles distant.  Phrases like "a couple of miles" or "a mile or two" were more encouraging but unlikely to suggest the "two miles" use in a city would imply.  Thus, "missed by a country mile" suggests being even more off target than "missed by a mile.   

A Chrysler Hemi-powered front-engined rail on California's Carlsbad Raceway's quarter-mile drag strip, 1964.  Operating between 1964-2004, the track was located six miles (10 km) inland from the Pacific Ocean in Carlsbad, on Palomar Airport Road at what is now Melrose Avenue.

The “quarter-mile” is literally one quarter of a statute mile (440 yards; 1,320 feet; 402.336 metres).  The emergence in the post-war United States of the sport of drag racing was a product of (1) dotted around the country there were a large number of tarmac airstrips which had become surplus with the end of World War II (1939-1945), (2) a large number of young men returned from service in the armed forces with sufficient disposable income to race cars and (3) a stocks of cars suitable to be “hotted-up” for use in acceleration tests.  The quarter-mile became the sport’s “standard distance” because of a mixture of cultural precedent and technical determinism (of the machines and the surfaces).  In the 1930s, even before “hot rodding” became a thing in the post-war years, young men were “street racing”, competing against each either from “light-to-light” or on semi-rural roads straight enough to be (1) suitable for purpose and (2) offering enough visibility to allow competitors to escape upon sighting a police car.  Many were informally measured (“tree-to-tree” for example) but some were better organized (air-strips even then used) and the quarter-mile was ideal because in the era a typical “well-set up” car could attain speed high enough to demonstrate its power and acceleration yet still be within the limits of safety imposed by most straight sections of road.  When the NHRA (National Hot Rod Association) was founded in 1951 to provide an organizational structure to street racing (and “get it off the streets” where it was becoming controversial), there was no debate about the default distance: a ¼ mile it was because that’s what just about everybody had been doing.

AC Shelby American Cobra 289 CSX2357 with parachute deployed at the end of test ¼ mile (400 m) run.  In drag racing circles, this is called “dumping the laundry”.

The object in drag racing was, from a standing start, to beat one’s competitor (classically drag races were conducted on two parallel lanes) by reaching the end of the quarter mile is less time and the winner was the one with the lowest ET (elapsed time); it didn’t matter if one’s opponent was travelling faster when crossing the line; it was all decided by the ET.  The TS (terminal speed) was of interest and sometimes an indication gearing was too high (ie a differential ratio numerically too low) meaning initial acceleration was suffering.  The sport produced sometimes shockingly single-purpose machines which did little very well except the quarter mile sprint, the ability to turn corners something of an abstraction and while good brakes were required, the fastest cars needed to be fitted with parachutes because if relying on conventional brakes, there was often not enough space to slow down before encountering a fence, tree or other solid object; even runways were only so long.  So drag racing was a balancing act between performance and safety and as it evolved into a multi-classification sport with categories ranging from genuine, stock-standard road cars to purpose built “rails” which looked like no car which had ever before existed.  Speeds began to rise and while in the 1930s 100 mph (160 km/h) at the end of the quarter mile was rarely attained, within decades, going beyond 300 mph (480 km/h) became common so for the fastest classes in top-flight competition the distance was reduced to 1000 feet (304.8 metres, 0.19 miles) and ⅛ mile (201 metres, 660 feet) racing has also formed a niche.

Tartan

Tartan (pronounced tahr-tn)

(1) A wool or worsted cloth woven with stripes of different colours and widths crossing at right angles, worn chiefly by the Scottish Highlanders, many clans now having its own distinctive design.

(2) A design now often identified by the name of the clan wearing it and most associated with the kilt.

(3) A generalized descriptor for any similar (sometimes called plaid) design.

(4) A single-masted vessel used in the Mediterranean, usually with a lateen sail (also spelled as tartane).

(5) The trade name of a synthetic resin, used for surfacing tracks etc.

1490-1500: Of uncertain origin, apparently a blend of the Middle English tartaryn (rich material) from the Middle French tartarin (Tartar cloth) and the Middle French tiretaine (strong coarse fabric; linsey-woolsey; cloth of mixed fibers) from the Old French tiret (kind of cloth), from tire (oriental cloth of silk) (and as the French tartane from the Italian tartana, of uncertain origin) from the Medieval Latin tyrius (material from Tyre), from the Classical Latin Tyrus (Tyre).  The origin of the name as applied to the small ship most associated with the Mediterranean, dates from seventeenth century French, probably the Provençal tartana (falcon, buzzard), it being common practice in the era to name ships after birds.  As an adjective meaning "design with a pattern of bars or stripes of color crossing one another at right angles", use began circa 1600.  The etymology of the fabric is certainly murky.  Most agree about the influence of the Old French tertaine but some trace the origin of that not to Latin via Italian but rather the Old Spanish tiritaña (a fine silk fabric) from tiritar (to rustle).  The spelling of tartan must have been influenced in Middle English by tartaryn from the Old French tartarin from Tartare (“Tartar," the people of Central Asia).  Tartan & tartanization are nouns, tartanize & tartaning are verbs and tartaned is a verb & adjective; the noun plural is tartans.

Lindsay Lohan in Royal Stewart tartan, Freaky Friday (Walt Disney Pictures, 2003), costume test photo.

Despite the perception of many (encouraged by the depictions in popular culture), tartan in the sense of specific color & pattern combinations attached to specific clans is something of recent origin.  Tartan (breacan (pɾʲɛxkən) in Scots Gaelic) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours.  The word plaid is now often used interchangeably with tartan (particularly in North America and when not associated with anything Scottish (especially kilts)), but technically (and always in Scotland), a plaid is a large piece of tartan cloth, worn as a type of kilt or large shawl although it’s also used to describe a blanket.  During the disputes between England and Scotland, the wearing of tartan became a political expression and, after the failure of the of the 1745 Jacobite rising, the UK parliament in 1746 passed the Dress Act which restricted the wearing of tartan and displays of other aspects of Gaelic culture in Scotland; it was one of a number of laws designed to suppress the warrior clans north of the border.  Perhaps inspired by this weaponization of fashion, during the Nazi occupation of France (1940-1944), the administrators of Alsace made an attempt to "ban the beret" on the grounds it was a "political symbol of Frenchness" (onion sellers curiously exempt from this crackdown) but the bizarre scheme quickly was ended by Berlin.  The Dress Act was repealed in 1782 and tartan was soon adopted as both the symbolic national dress of Scotland and in imagery more generally.  The Royal Stewart was the personal tartan of Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022) and historically associated with the royal house of Stewart (or Stuart), the dynasty which ruled Scotland from 1371, in 1903 uniting with the English crown in 1603 under James VI of Scotland (1566–1625) who thus became also James I of England and Ireland as James I.

Paired with a denim jacket, Lindsay Lohan in her screen test wore the dress in something of the way in the 1970s it became part of the punk sub-culture but for more conventional types there are also scarves, ties, sashes and such.  There was a time when the convention was it could be worn in Scotland only with the permission of the sovereign but those days are gone and it has long been a most “democratized fabric” to the point where it’s now something of a “universal tartan”, one widely seen in commercial fashion and in that sense is used in parallel with the clan affiliation.  Commonly, it’s worn to formal events such as weddings, ceilidhs, or Burns Nights (readings of the poems of Robert “Rabbie” Burns (1759–1796)), the modern trend to pair a kilt with a Prince Charlie or Argyll jacket, traditionalists adding a sporran (pouch), hose (kilt socks) & flashes, Ghillie brogues (traditional shoes) and even a Sgian dubh (a small dagger tucked in the sock) although carrying the last item may be unlawful in some jurisdictions.  Historians of the fabrics deconstruct the Royal Stewart as: (1) red background (boldness, power & visibility (thus a very “royal” color)), (2) blue & black (lines strength & dignity) and (3) white & yellow stripes (light, honor & distinction).  Remarkably, in the age of identity politics and sensitivity to cultural appropriation, the etiquette guides note there is no objection to non-Scots folk wearing their tartan of choice except when an event is clan-specific in which case only those in the lineage should don the fabric.  That said, even then, the consequence of a tartan faux pas will likely be less severe than wearing a Rangers shirt in a Glasgow pub filled with Celtic’s hoops.

Car seat covers in Clan Lindsay Tartan.  The Clan Lindsay motto is Endure Fort (Endure bravely).  Think about it.

Although there’s now an industry devoted to the tartans of the clans, the specific association of patterns with clans and families began only in the mid-nineteenth century.  This history was both technological and economic deterministic.  Unlike some fabrics, tartans were produced by local weavers for local sale, using only the natural dyes available in that geographical area and patterns were just designs chosen by the buyer.  It was only with a broader availability of synthetic dyes that many patterns were created these began (somewhat artificially) to become associated with Scottish clans, families, or institutions wishing to emphasize their Scottish heritage.  The heritage was usually real but not often specific to a particular tartan, the mid-nineteenth century interest in the fabrics a kind of manufactured nostalgia.  There are many modern tartans on sale, the color combinations and patterns of which are chosen for market appeal rather than any relationship to clan identity or any other historic link: Among the purists, these collectively are called "the clan McGarish".  The phrase "Tartan Tory" does not refer to Scottish members of the Conservative Party (a once prolific species which has for decades been listed as "threatened" and may already be functionally extinct) but to the faction of the Scottish National Party (SNP) which is associated with cultural nostalgia rather than radical nationalist politics.

1976 Porsche 914 2.0 with factory-fitted heckblende in Nepal Orange over black leatherette with orange & black plaid inserts.  All the mid-engined 914 built for public sale had a targa top although for use in competition the factory did a few with a fixed roof to gain additional rigidity.  The 914 was the first of a number of attempts by Porsche’s engineers to convince customers there were better configurations than the rear-engine layout used on the 911 & 912.  The customers continued to demand 911s and, the customer always being right, rear-engined 911s remain available to this day.

These days, a designer might, for the right design, for a certain target market use orange paint or orange & black plaid but it's unlikely they'd be seen in combination; it'd be sort of like mixing spots & stripes.  The 1970s however were different and, for better and worse, there was more adventurism on the color charts although, regrettably, polka-dot upholstery never caught on.  The last Porsche 914s (1969-1976) were sold in 1976 but because the new 924 (1976-1988) wasn’t ready for production, to create an “entry-level” model for the vital US market, the factory resurrected the 912.  The original 912 (1965-1969) was essentially a four-cylinder 911 (1964-) with less elaborate appointments and fitted with a version of the 1.6 litre flat-four used in 356 (1946-1965) but the 1976 912E used the 2.0 litre Volkswagen unit from the 914 because the older engine had never been modified to comply with the new emission control rules.  The single-season 912E was an unexpected swansong for the 912 and although some 30% cheaper than the contemporary 911S, it sold in only one fifth the volume, a telling comparison with the mid 1960s when the 912 initially out-sold the 911.  So barely more than 2,000 912Es were built and the aftermarket was for decades subdued but the survival rate was high and although the prices realized don’t match the 912s of the 1960s (let alone the six cylinder cars), the 912E is now appreciated as a practical, well-built and surprisingly economical machine so prices have been rising.

High-priced plaid

1955 Mercedes-Benz 300SL Gullwing (W198) trimmed in blue-grey plaid.  The factory option codes for the plaid were L1 Blaugrau (blue-grey), L2 Rot-Grün (red-green) & L3 Grün-Beige (green-beige).

Buyers of the Mercedes-Benz 300SL Gullwing (W198, 1954-1957) had the choice of seats covered in leather or plaid cloth.  In the years since, many Gullwings originally fitted with plaid upholstery were re-trimmed in leather during refurbishment or restoration, partly because the leather was thought to have more of a allure but also because for decades fabrics exactly matching what was available in the 1950s had become unobtainable (unobtainium thus the preferred industry term).  However, in 2018, in what was said to be a response to "demand", Daimler announced bolts replicating exactly the original three designs (L1 Blaugrau (blue-grey), L2 Rot-Grün (red-green) & L3 Grün-Beige (green-beige)) would again be available as factory part-numbers.  Manufactured to the 1955 specification using an odor-neutral wool yarn woven into a four-ply, double weave twill, it’s claimed to be a “very robust material”.  In the era, the blue-grey fabric was the most popular, fitted to 80% of 300SLs not trimmed in leather while the red-green and green-beige combinations were requested respectively only by 14 & 6% of buyers.  The price (quoted in 2018 at US$229 per yard) was indicative of the product’s niche market but for those restoring a 300 SL to its original appearance, it's a bargain.  The fabric may be ordered from the Mercedes-Benz Klassisches Zentrum (Classic Centre).

1955 Mercedes-Benz 300SL Gullwing (W198; chassis 5500428; Engine 198.980.5500455 & body 5500411 and factory-fitted with the Rudge Wheel option), refurbished by Paul Russell & Company, Essex, Massachusetts (Leder rot (red leather) 1079 (left) and non-original Rot-Weiß (red-white plaid) (right)) .  Note the strapped-down luggage in the "head-rest" position.

Now bolts of fabric replicating the construction and appearance of the originals are available, restorers are able even more closely to replicate the appearance of seven-odd decades ago.  With chassis 5500428, Paul Russell & Company re-painted and re-trimmed to the original factory specifications (Graphitgrau (Graphite Grey) DB190 over Leder rot (red leather) 1079) but also included an interchangeable set of seat cushions and squabs in a non-original red-white plaid.  Additionally, the company fabricated a reproduction of the matching luggage set and while restorers have long been able, at a price, to recreate just about anything constructed from metal, timber and metal, in recent years the industry has been transformed with the advent of large scale 3D printers meaning even plastic parts can be formed from either specifications or scans of an original.  The 1955 design for the location of the luggage was thoughtful and a fine example of space utilization but, cognizant of Sir Isaac Newton's (1642–1727) laws of motion, today's regulators would be less than pleased.  In April, 2025, the car was offered for sale on the Bring-a-Trailer on-line auction site.

The part-numbers for the bolts of fabric: L1 Blue-Grey (A 000 983 44 86 / 5000), L2 Red-Green (A 000 983 44 86 / 3000) & L3 Green-Beige (A 000 983 44 86 / 6000).

Cosmopolitan

Cosmopolitan (pronounced koz-muh-pol-i-tn)

(1) One free from local, provincial, or national ideas, prejudices, or attachments; an internationalist.

(2) One with the characteristics of a cosmopolite.

(3) A cocktail made with vodka, cranberry juice, an orange-flavored liqueur, and lime juice.

(4) Sophisticated, urbane, worldly.

(5) Of plants and animals, wildly distributed species.

(6) The vanessa cardui butterfly.

(7) A moth of species Leucania loreyi.

1828:  An adoption in Modern English, borrowed from the French cosmopolite (citizen of the world), ultimately derived from the Ancient Greek kosmopolitēs (κοσμοπολίτης), the construct being kósmos (κόσμος) (world) + politēs (πολίτης) (citizen); word being modeled on metropolitan.  The US magazine Cosmopolitan was first published in 1886.  Derived forms (hyphenated and not) have been constructed as needed including noncosmopolitan, subcosmopolitan, ultracosmopolitan, fauxcosmopolitan, anticosmopolitan & protocosmopolitan.  Because cosmopolitanness is a spectrum condition, the comparative is “more cosmopolitan” and the superlative “most cosmopolitan”.  Cosmopolitan is a noun & adjective, cosmopolitanism & cosmopolitanness are nouns, cosmopolitanize is a verb, cosmopolitanist is an adjective (and plausibly a noun) and cosmopolitanly is an adverb; the noun plural is cosmopolitans.

An aspect of Soviet Cold War policy under comrade Stalin

The phrase rootless cosmopolitans was coined in the nineteenth century by Vissarion Belinsky (1811-1848), a Russian literary critic much concerned about Western influences on both Russian literature and society.  He applied it to writers he felt “…lacked Russian national character” but as a pejorative euphemism, it’s now an anti-Semitic slur and one most associated with domestic policy in the Soviet Union (USSR) between 1946 and Stalin's death in 1953.  Comrade Stalin (1878-1953; Soviet leader 1924-1953) liked the phrase and applied it to the Jews, a race of which he was always suspicious because he thought their lack of a homeland made them “mystical, intangible and other-worldly”.  Not a biological racist like Hitler and other rabid anti-Semites, Stalin’s enemies were those he perceived a threat; Leon Trotsky (1879-1940), Grigory Zinoviev (1883–1936) and Lev Kamenev (1883–1936) were disposed of not because they were Jewish but because Stalin thought they might threaten his hold on power although the point has been made that while it wasn’t because he was Jewish that Trotsky was murdered, many Jews would come to suffer because Stalin associated them with Trotsky.

Comrade Stalin signing death warrants.

It was the same with institutions.  He found disturbing the activities of Moscow’s Jewish Anti-Fascist Committee (JAC) and did not approve them being accepted by Western governments as representing the USSR.  Further, he feared the JAC’s connections with foreign powers might create a conduit for infiltration by Western influences; well Stalin knew the consequences of people being given ideas; the campaign of 1946-1953 was thus more analogous with the Chinese Communist Party’s (CCP) opposition to the Falun Gong rather than the pogroms of Tsarist times.  Authoritarian administrations don’t like independent organisations; politics needs to be monolithic and control absolute.  In a speech in Moscow in 1946, he described certain Jewish writers and intellectuals, as “rootless cosmopolitans” accusing them of a lack of patriotism, questioning their allegiance to the USSR.  This theme festered but it was the creation of the state of Israel in 1948, fostering as it did an increased self consciousness among Soviet Jews, combined with the Cold War which turned Stalin into a murderous anti-Semite.

Ten years after: rootless cosmopolitan comrade Trotsky (left) talking to comrade Stalin (right), 1930 and Mexican police showing the ice axe used by an assassin (sent by Stalin) to murder Trotsky.

Before the formation of the state of Israel, Stalin's anti-Semitism was more a Russian mannerism than any sort of obsession.  For years after assuming absolute power in the USSR, he expressed no disquiet at the preponderance of Jews in the foreign ministry and it was only in 1939, needing a temporary diplomatic accommodation with Nazi Germany, that he acted.  Having replaced the Jewish Foreign Commissar, Maxim Litvinov (1876–1951; People's Commissar for Foreign Affairs of the Soviet Union 1930–1939) with Vyacheslav Molotov (1890-1986; USSR Minister of Foreign Affairs 1939-1949 & 1953-1956), he ordered him to purge the diplomatic corps of Jews, his memorable phrase being "clean out the synagogue".  Concerned the presence of Jews might be an obstacle to rapprochement with Hitler, Stalin had the purge effected with his usual efficiency: many were transferred to less conspicuous roles and others were arrested or shot.

Meeting of minds: Joachim von Ribbentrop (left), comrade Stalin (centre) and comrade Molotov (right), the Kremlin, 23 August 1939.

Negotiations began in the summer of 1939, concluding with German Foreign Minister Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) leading a delegation to Moscow to meet with Molotov and Stalin.  It proved a remarkably friendly conference of political gangsters and agreement was soon reached, the German-Soviet Nonaggression Pact (usually called the Nazi-Soviet Pact or Molotov-Ribbentrop Pact) being signed on 23 August.  The pact contained also a notorious secret protocol by which the two dictators agreed to a carve-up of Poland consequent upon the impending Nazi invasion and the line dividing Poland between the two was almost identical to the Curzon Line, a demarcation between the new Polish Republic created in the aftermath of World War I (1914-1918) and the emergent Soviet Union which had been proposed by Lord Curzon (1859–1925; UK foreign secretary 1919-1924).  At the Yalta Conference in February 1945, during the difficult negotiations over Polish borders, Molotov habitually referred to "the Curzon Line" and the UK Foreign Secretary, Anthony Eden (1897–1977; thrice UK foreign secretary & prime minister 1955-1957), in a not untypically bitchy barb, observed it was more common practice to call it the “Molotov-Ribbentrop line”.  "Call it whatever you like" replied Stalin, "we still think it's fair and just".  Comrade Stalin rarely much cared to conceal the nature of the regime he crafted in his own image.  Whatever the motives of Stalin, rootless cosmopolitans has joined the code of dog-whistle politics, a part of the core demonology to label the Jews a malign race, a phrase in the tradition of "Christ killers", "Rothschild-Capitalists and Untermenschen (the sub-humans).  Despite that, there are always optimists, Jewish writer Vincent Brook (b 1946), suggesting the term could convey the positive, a suggestion the Jews possess an “adaptability and empathy for others”.  It’s not a view widely shared and rootless cosmopolitan remains an anti-Semitic trope although it's not unknown for Jews to use it ironically.

In August 1942, Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) got to enjoy the rare pleasure of a well lubricated supper in comrade Stalin's private apartment in the Kremlin and also there was comrade Molotov.  By the time the third bottle had been uncorked, the occasion had progressed to the exchange of anecdotes and in the spirit of the occasion, Churchill asked Molotov if it was true he’d delayed his return from a visit to the US so he could spend a night on the town in Manhattan.  Molotov’s expression became even more dour than usual but Stalin explained things by saying: “It was not to New York he went. He went to Chicago, where the other gangsters live.”  More than one astute observer of the human condition has concluded more can be learned about a man from his humor than his more profound pronouncements but there was much also to be learned when comrade Stalin was being candid.  At the Yalta Conference, Franklin Roosevelt (FDR, 1882–1945, US president 1933-1945) asked Stalin: “Who is the chap with the pince-nez?”.  “That’s Beria” [Lavrentiy Beria (1899–1953; head of the Soviet secret police 1938-1946)], Stalin replied, “He’s our Himmler [the Nazi Heinrich Himmler (1900–1945; Reichsführer SS 1929-1945)], and he’s not bad either.”

The Cosmopolitan cocktail

A brace of Cosmos.

The Cosmopolitan was based on the "Cosmopolitan 1934" cocktail, a mix from inter-war New York which included gin, Cointreau & and lemon juice, raspberry syrup lending the trademark pink hue.  The modern Cosmopolitan was also concocted in New York and seems to have appeared first in the Mid-1980s although it was appearances in the HBO (Home Box Office) television series Sex and the City (1998-2004) which made it as emblematic of a certain turn-of-the-millennium New York lifestyle as Manolo Blahnik’s stilettos but, the implications of that connotation aside, the enticing pink drink survived to remain a staple of cocktail lists.  Cosmopolitans can be made individually or as a batch to be poured from a pitcher; just multiply the ingredient count by however many are to be served.

Ingredients

2 oz (¼ cup) vodka (or citrus vodka according to taste)

½ ounce (1 tablespoon) triple sec, Cointreau (or Grand Marnier)

¾ oz (1½ tablespoons) cranberry juice

¼-½ ounce (1 ½-3 teaspoons) fresh lime juice

One 2-inch (50 mm) orange peel/twist

Instructions

(1) Add vodka, Cointreau, cranberry juice, and lime juice to a cocktail shaker filled with ice.

(2) Shake until well chilled.

(3) Strain into a chilled cocktail glass (classically a coupé or Martini glass).

(4) An orange or lemon twist is the traditional garnish.

Notes

(1) As a general principle, the higher the quality of the vodka, the better the Cosmopolitan, the lower priced sprits tending to taste rather more abrasive which for certain purposes can be good but doesn’t suit a “Cosmo”.

(2) The choice of unsweetened or sweetened cranberry juice (the latter sold sometimes as “cranberry juice cocktail”) is a matter of taste and if using the unsweetened most will prefer if a small splash of sugar syrup (or agave) is added because tartness isn’t associated with a Cosmopolitan.

(3) There is however a variant which is sometimes mixed deliberately to be tart.  That’s the “White Cosmo”, made by using white cranberry juice.

(4) Of the orange liqueur: Most mixologists recommend Cointreau but preference is wholly subjective and Cointreau & Grand Marnier variously are used, the consensus being Cointreau (a type of Triple Sec) is smoother, stronger and more complex.  Grand Marnier is also a type of Triple Sec, one combined with Cognac so the taste is richer, nutty and caramelized which some prefer.

(5) Of the lime juice: It really is worth the effort to cut and squeeze a fresh lime.  Packaged lime juice will work but something of the bite of the citrus always is lost in the processing, packaging, storage and transporting the stuff endures.

(6) Art of the orange peel: The use of the term “garnish” of suggests something which is merely decorative: visual bling and ultimately superfluous but because cocktails are designed to be sipped, as one lingers over ones’s Cosmopolitan, from the peel will come a faint orange aroma, adding to the experience as the fumes of a cognac enhance things; spirits and cocktails are “breathed in” as well as swallowed.

(7) Science of the orange peel: When peeling orange, do it over glass so the oil spurting (viewed close-up under high-magnification, it really is more spurt than spray) from the pores in the skin ends up in the drink.  For the ultimate effect, rub the rim of the glass with the peel, down a half-inch on the outside so lips can enjoy the sensation.

The presidential “parade convertible” 1950 Lincoln Cosmopolitan, parked outside 1600 Pennsylvania Avenue, Washington DC.

In the US, the Ford Motor Company (FoMoCo) produced the Lincoln Cosmopolitan between 1949-1954 but only in its first season was it the “top-of-the-range” model, “designation demotion” something which would over the decades become popular in Detroit.  Political legend has it Harry Truman (1884–1972; US president 1945-1953) personally selected Lincoln to supply the presidential car fleet as an act of revenge against General Motors (GM), the corporation having declined to provide him with cars to use during the 1948 election campaign.  It’s assumed GM’s management was reading the polls and assumed they’d need only to wait to wait for a call from president elect Thomas Dewey (1902–1971) but as things turned out, Mr Dewey never progressed beyond president-presumptive so GM didn’t get the commission, the keys to Cadillacs not returning to the Oval Office until the administration of Ronald Reagan (1911-2004; US president 1981-1989).  While it wouldn’t much have consoled the GM board, there was some of their technology in the Lincolns because, FoMoCo was compelled to buy heavy-duty Hydra-Matic transmissions from Cadillac, their own automatic gearbox not then ready for production.

The presidential “parade convertible” 1950 Lincoln Cosmopolitan with “Bubbletop” fitted.

The White House leased ten Lincoln Cosmopolitans which were modified by coach-builders who added features such as longer wheelbases and raised roof-lines.  Nine were full-enclosed limousines while one was an armoured “parade convertible” (a “Cabriolet D” in the Mercedes-Benz naming system) which was an impressive 20-odd feet (6 metres) in length.  The car used a large-displacement version (shared with Ford Trucks!) of the old Ford flathead V8 (first introduced in 1932) and, weighing a hefty 6,500 lb (2,900 kg), performance wasn’t sparkling but given its role was slowly to percolate along crowd-lined boulevards, it was “adequate”.  In 1954, during the administration of Dwight Eisenhower (1890-1969; US president 1953-1961), the parade convertible was fitted with a Plexiglas roof (a material the president would have been familiar with because it was used on some World War II (1939-1945) aircraft and in this form the Lincoln came to share the aircrafts’ nickname: “Bubbletop”.  The “Bubbletop” Cosmopolitan remained in service in the White House fleet until 1967.

The Glossies

Lindsay Lohan, Cosmopolitan, various international editions: April, May & June, 2006.

Cosmopolitan Magazine was launched in 1886 as a family journal of fashion, household décor, cooking, and other domestic interests.  It survived in a crowded market but its publisher did not and within two years Cosmopolitan was taken over by another which added book reviews and serialized fiction to the content.  This attracted the specialist house founded by John Brisben Walker (1847-1931), which assumed control in 1889, expanding its circulation twenty-fold to become one of America’s most popular literary magazines.  The Hurst Corporation acquired the title in 1905, briefly adding yellow-journalism before settling on a format focused on short fiction, celebrities and public affairs.  The formula proved an enduring success, circulation reaching two million by 1940 and this was maintained until a decline began in the mid 1950s, general-interest magazines being squeezed out by specialist titles and the time-consuming steamroller of television.

It was the appointment in 1965 of Helen Gurley Brown (1922–2012) as editor which signalled Cosmopolitan’s shift to a magazine focused exclusively on an emerging and growing demographic with high disposable income: the young white women of the baby boom.  In what proved a perfect conjunction, a target market with (1) economic independence, (2) social freedom, (3) an embryonic feminist awareness and (4) the birth control pill, the magazine thrived, surviving even the rush of imitators its success spawned.  Gurley Brown had in 1962 published the best seller advice manual, Sex and the Single Girl and Cosmopolitan essentially, for decades, reproduced variations on the theme in a monthly, glossy package.  It was clearly a gap in the market.  The approach was a success but there was criticism.  Conservatives disliked the choices in photography and the ideas young women were receiving.  Feminists were divided, some approved but others thought the themes regressive, a retreat from the overtly political agenda of the early movement into something too focused on fun and fashion, reducing women yet again to objects seeking male approbation.

Taylor Swift (b 1989), in purple on the cover of Cosmopolitan, December, 2014.

Still published in many international editions, Cosmopolitan Australia was one casualty of market forces, closed after a final printing in December 2018.  However, surprising many, Katarina Kroslakova (b 1978) in April 2024 announced her publishing house KK Press, in collaboration with New York-based Hearst Magazines International, would resume production of Cosmopolitan Australia as a bi-monthly and the first edition of the re-launched version was released in August, 2024.  Other than appearing in six issues per year rather than the traditional twelve, the format remained much the same, echoing Elle Australia which re-appeared on newsstands in March, ending a four-year hiatus.  Both revivals would as recently as 2023 have surprised industry analysts because the conventional, post-Covid wisdom was there existed in this segment few niches for time consuming and expensive titles in glossy print.

Amelia Dimoldenberg (b 1994) in polka-dots, on the cover of Cosmopolitan Australia April | May, 2025 (Issue 5, digital edition) which is downloadable file (96 MB in Adobe's PDF (portable document format) format.  Where digital titles have a history in print, the convention is to use the traditional cover format.  Even in the digital age, some legacy items have a genuine value to be exploited.

Ms Kroslakova clearly saw a viable business model and was quoted as saying print magazines are “the new social media” which was an interesting way of putting it but she explained the appeal by adding: “We need that 15 minutes to drop everything and actually have something tangible and beautiful in our hands to consume.  If we can present content which is multi-layered and deep and has authenticity and connection with the reader – that’s a really excellent starting point.”  She may have a point because in an age where screen-based content is intrinsically impermanent, the tactile pleasure of the traditional glossy may have genuine appeal, at least for an older readership who can remember the way things used to be done, something perhaps hinted at by her “15 minutes” reference, now regarded by many media analysts as a long-term connection given the apparent shortening of attention spans and after all, bound glossy pages are just another technology.  The revival of the print editions of Elle and Cosmopolitan will be an interesting experiment in a difficult economic environment which may get worse before it gets better.  Whether the novelty will attract enough of the "affluent readers" (what used to be called the A1, A2 & B1 demographic) to convince advertisers that it's a place to run their copy will likely decide the viability of the venture and while it's not impossible that will happen, Cosmopolitan is a couple of rungs down the ladder from the "prestige" titles (Vogue the classic mainstream example) which have maintained an advertising base. Cosmopolitan Australia offers a variety of subscription offers, the lowest unit cost available with a two-year, print + digital bundle (12 issues for Aus$105).

Lindsay Lohan on the cover of Cleo: March 2005 (left) and May 2009 (right).

Published in Australia between 1972-2016, Cleo was a monthly magazine targeted broadly at the demographic buying Cosmopolitan.  It was for decades successful and although there was some overlap in readership (and certainly advertising content), there was a perception there existed as distinct species “Cleo women” and “Cosmo women”.  Flicking through the glossy pages, husbands and boyfriends might have struggled to see much thematic variation although it’s likely they looked only at the pictures.  In the same vein, other than the paint, actual Cleo & Cosmo readers mostly probably wouldn’t have noticed much difference between Ford & Chevrolet V8s so it’s really a matter of where one’s interests lie (just because something is sexist stereotyping doesn’t mean it’s not true).  Had the men bothered to read the editorial content, they wouldn’t have needed training in textual deconstruction to detect both titles made much use of “cosmospeak”, a sub-dialect of English coined to describe the jargon, copy style and buzzwords characteristic of post 1950s Cosmopolitan magazine which contributed much to the language of non-academic “lipstick feminism”.  To summarize the market differentiation in women’s magazines, the industry joke was: “Cosmopolitan teaches you how to have an organism, Cleo teaches you how to fake an organism and the Women’s Weekly teaches you how to knit an organism”.  As a footnote, when in 1983 the Women’s Weekly changed from a weekly to monthly format, quickly rejected was the idea the title might be changed to “Women’s Monthly”.

Martyrdom of the Saints Cosmas and Damian, oil on canvas by Fra Angelico (Guido di Pietro, circa 1395-1455), Musée du Louvre, Paris, France).  Fra was from the Italian frate (monk) and was a title for a Roman Catholic monk or friar (equivalent to Brother).

“Cleo” was a spunky two syllables but “Cosmopolitan” had a time-consuming five so almost universally it was used as “Cosmo”.  In Italy, Cosmo is a male given name and a variant of Cosimo, from the third century saint Cosmas who, with his brother Damian, was martyred in Syria during one of the many crackdowns on Christianity.  The name was from the Ancient Greek κόσμος (kósmos) (order, ordered universe), source of the now familiar “cosmos”.  Cosmas and Damian were Arab physicians who converted to Christianity and while ostensibly they suffered martyrdom for their faith, there may have been a financial motive because the brothers practiced much “free medicine”, not charging the poor for their “cures” so their services were understandably popular and thus a threat to the business model of the politically well-connected medical establishment.  The tension between medicine as some sort of social right and an industry run by corporations for profit has occasionally been suppressed but it’s never gone away, illustrated by the battles fought when the (literally) socialist post-war Labour government (1945-1951) established the UK’s NHS (National Health Service) and the (allegedly) socialist “Obamacare” (Affordable Care Act (ACA, 2010)) became law in the US.  By the twenty-first century, the medical establishment could no longer arrange decapitations of cut-price competitors threatening the profit margins but the conflicts remain, witness the freelancing of Luigi Mangione (1998).

The Mazda Cosmo

1968 Mazda Cosmo 110S (110S the export designation).

Although the Mazda corporation dates from 1920, it was another 40 years before it produced its first cars (one of the tiny 360 cm³ “kei cars” (a shortened form of kei-jidōsha, (軽自動車) (light vehicle)) so the appearance at the Tokyo Motor Show of the Cosmo Sport created quite an impression and that it was powered by a two-rotor Wankel rotary engine produced under licence from the German owners added to international interest.  Over two series, series production lasted from 1967 until 1972 but the intricate design was labour intensive to build and being expensive, demand was limited so in five years fewer than 1,200 were sold.  That makes it more of a rarity than a Mercedes-Benz 300 SL Gullwing (the W198, 1,400 of those built 1954-1957) and while Cosmo prices haven’t reached the level of the German car, it is a collectable and a number are now in museums and collections.  Mazda continued to use the Cosmo name until 1996 and while none of the subsequent models were as intriguing as the original, some versions of the JC Series Eunos Cosmo (1990–1996) enjoy the distinction of being the world’s only production car fitted with a three-rotor Wankel engine (the 1969 Mercedes-Benz C111 was a Wankel test-bed). 

1975 Mazda Roadpacer (HJ model)

The Eunos Cosmo was not the only Mazda with a unique place in the troubled history of the Wankel engine, the Roadpacer (1975-1977) also a footnote.  Most Holden fans, as one-eyed as any, don’t have especially fond memories of the HJ (1974-1976) range; usually, all they’ll say is its face-lifted replacement (the HX (1976-1977)), was worse.  With its chassis not including the RTS (radial tuned suspension) which lent the successor HZ (1975-1980) such fine handling and with engines strangled by the crude plumbing used in the era to reduce emissions, driving the HJ or HX really wasn’t a rewarding experience (although the V8 versions retained some charm) so there might have been hope Mazda’s curious decision to use fit their smooth-running, two-rotor Wankel to the HJ Premier and sell it as their top-of-the range executive car might have transformed the thing.  That it did but the peaky, high-revving rotary was wholly unsuited to the relatively large, heavy car.  Despite producing less power and torque than even the anaemic 202 cubic inch (3.3 litre) Holden straight-six it replaced, so hard did it have to work to shift the weight that fuel consumption was worse even than when Holden fitted their hardly economical 308 cubic inch (5.0 litre) V8 for the home market.  Available only in Japan and sold officially between 1975-1977, fewer than eight-hundred were built, the company able to off-load the last of the HXs only in early 1980.  The only thing to which Mazda attached its name not mentioned in their corporate history, it's the skeleton in the Mazda closet and the company would prefer we forget the thing which it seems to think of as "our Edsel".  The Roadpacer did though provide one other footnote, being the only car built by General Motors (GM) ever sold with a Wankel engine.  

The archbishop and the abdication

Archbishop Cosmo Gordon Lang (1932), oil on canvas by Anglo-Hungarian society portraitist Philip Alexius László de Lombos (1869–1937 and known professionally as Philip de László).  Lang was christened Cosmo in honor of the local Laird (in Scotland, historically a feudal lord and latterly the “courtesy title” of an area’s leading land-owner, most prominent citizen etc).  The noun Laird was from the northern or Scottish Middle English lard & laverd (a variant of lord).

Scottish Anglican prelate Cosmo Gordon Lang (First Baron Lang of Lambeth, 1864–1945; Archbishop of York 1908–1928 & Archbishop of Canterbury 1928–1942 was a clergyman with uncompromising views about much.  This type was once common in pulpits and although those of his faction exist still in the the modern Church of England, fearing cancellation, they tend now to exchange views only behind closed doors.  He’d probably be today almost forgotten were it not for an incendiary broadcast he made (as Archbishop of Canterbury and thus spiritual head of the Church of England and the worldwide Anglican community) on BBC (British Broadcasting Corporation) Radio on 13 December, 1936, two days after the abdication of Edward VIII (1894–1972; King of the UK & Emperor of India, January-December 1936, subsequently Duke of Windsor).  The address to the nation remains the most controversial public intervention made by a Church of England figure in the twentieth century, judged by many to be needlessly sanctimonious and distastefully personal, its political dimension the least objectionable aspect.

As a piece of text it did have a pleasingly medieval feel, opening with some memorable passages including: “From God he received a high and sacred trust. Yet by his own will he has abdicated” and “It is tragic that the sacred trust was not held with a firmer grip”.  That set the tone although when he said: “There has been much sympathy with the king in his great personal difficulty, and I do not forget how deeply he has touched the hearts of millions with his warm interest in the homes and lives of his people” his large audience may have thought some Christian charity did lurk in the Archbishop’s soul but quickly he let that moment pass, returning to his theme: “The causes which led to the king's decision are fully known to the nation.  But it has been made plain that the reigning sovereign of this country must be one whose private life and public conduct can be trusted to reflect the Christian ideal."

Unlike many modern Archbishops, there was no ambiguity about Lang so in his defense it can be argued he provided the Church with a moral clarity of greater certainty than anything which has in recent decades emanated from Lambeth Palace.  So there was that but by the 1930s the mood of opinion-makers in the UK had shifted and Lang’s text was seen as morally judgmental and the idea Edward VIII had failed not so much as a constitutional monarch but in his divine duty seemed archaic, few in the country framing things as the king’s personal failure before God.  What was clear was old Lang's point Edward’s relationship with a twice-divorced woman disqualified him morally and spiritually from being king which many critics within the church thought a bleak approach to a clergyman’s pastoral role.  In a sermon from the pulpit to the faithful it might have gone down well but as a national address, the tone was misplaced.  In self-imposed exile, privately Edward privately described the broadcast as “a vile and vindictive attack” and in his ghost-written memoirs (A King's Story (1951)), he accused the archbishop of “cruelty”.

Remembered also from the broadcast’s aftermath was a satirical verse printed in Punch by the novelist Gerald Bullett (1893–1958 (who published also under the pseudonym Sebastian Fox)).  Bullet’s included the words “how full of cant you are!”, using “cant” in the sense of “to speak in a manner speak in a hypocritical or insincere), an allusion to Lang signing his documents : “Cosmo Cantuar” (Cantuar the abbreviation for Cantuarium (Latin for Canterbury)):

“My Lord Archbishop, what a scold you are!
And when your man is down, how bold you are!
Of Christian charity how scant you are!
And, auld Lang swine, how full of cant you are!”