Veavage

Veavage (pronounced vee-vig)

(1) The expanse of bare skin a woman displays when wearing a dress (or top) with a neckline cut in a deep (often called plunging) “V”, the vertex (the bottom junction where the two diagonal strokes meet) typically reaching the midriff but the lines can intersect as low as the waist or even the hipline.  As a design, it’s the familiar “V-neckline” taken to its logical conclusion although much the same can be achieved with what technically are “scalloped necklines” or “U-plunges”.

(2) As “veavage dress”, “veavage top” etc, a garment so designed.

2026 (2010 for an earlier, now extinct purpose): A portmanteau word, the construct being ve(e) + (cle)avage.  In English, vee had a long history as an illustration of the pronunciation for the letter “V” but it was in US English in the mid-1860s it began widely to be used in building, architecture and engineering to describe various structures, components or configurations.  Because of the attractive properties of triangles, the “V-shape” would for millennia have been part of the man-made environment (indeed, it exists in botany, animals and geology) but the form “vee” appears in this context to have been well documented only from the mid-nineteenth century and use as a direct substitute for the Latin script letter “V/v” is documented from 1869.  In internal combustion engines, “vee” seems first used of piston engines in this configuration by 1915 although the first known V-twin was built in 1889 and the first V8 in 1903.  Although common as a descriptor of shapes or physical objects, the more abstract re-purposings included (1) a polyamorous relationship between three people, in which one person has two partners who are not themselves romantically or sexually involved and (2) in the (male) gay community, “a Vee” is a verbal shorthand for “a versatile” (one who is not exclusively “a top” (or “pitcher”) or “a “bottom” (or “catcher”) but indulges in both practices.  The coining is too recent for derived forms to have emerged but the possibilities include veavaged, veavaging and veavesque.  Veavage is a noun (and potentially a verb & adjective); the noun plural is veavages.

Of Vee

Cricket's “vee”, recommended for “high-percentage” shots.

Teevee was a respelling of the abbreviation TV (for television) so the two are synonymous but the former (with its four superfluous vowels) survived only as a “niche word”.  In the era between the early post-war years and services like YouTube and its many imitators becoming mainstream, a “teeveen” was a young person who “watched too much TV”.  In SF (sci-fi, science fiction) a three-vee was a screen able to display in three-dimensions; authors used also “3v”, “tri-v” “tri-vid”, “tri-d”, “trideo” & “tridim” and although they didn’t show quite the disdain for capitalization as later would emerge in the business of computer hardware & software, the literary preference seems to have tended to the lower case.  The humorists of the 1980s used a mix of upper and lower when creating shorthand critiques of the US cable television channel (1981) MTV (pronounced emm-tee-vee and an initialism of “Music Television”).  Claiming the channel’s programming was banal, they conjured up “eMpTyV”, “empty-vee”, “Empty-V”, “Emptyv”, “emptyV” & “eMpTy V”, all to be pronounced emp-tee-vee.  That was a variant of the technique used to produce rebus abbreviations (in structural linguistics technically a “gramogram”) such as “NRG” for “energy” or “XLR8” for “accelerate”.  All worked best when written because although non none possessed classic phonetic assimilation, sloppiness in real world use, sloppiness in pronunciation probably often rendered the sound of emm-tee-vee vs emp-tee-vee indistinguishable.  In cricket, the “vee” describes the arc of the field, forward of the batter, from cover to midwicket, in which drives classically are played (a shape better visualized as an “L” because, like many “vee” engines, the vertex is a 90^o angle) and coaches still instruct batters to “play in the vee” because that’s most productive for “high percentage” (ie more runs, fewer dismissals) shots but in the newer, shorter forms of the game, that’s now less relevant.  Whether “veagage” catches as jargon for coaches advocating “playing in the vee” remains to be seen.

Playing in the vee.  Australian cricketer Ellyse Perry (b 1990) with the trophies of the two Cricket Australia (the new name for the old Board of Control) Cricketer of the Year awards she won in 2023 (in the T20 and ODI (One Day International) categories). Note the splendid shoulder & upper-arm muscle definition.

In typography & computing, typography, a “vee” was a unit of vertical spacing, typically corresponding to the height of an ordinary line of text.  In machinery, a vee-belt (often as v-belt) was a drive-belt of reinforced rubber or other compounds which was mounted on drive wheels or pullies, the name gained from the V-shaped cross-section (some with notches which were called “toothed belts”).   “Vee Dub” was a slang term for a vehicle produced by Volkswagen (VW) and a “Vee Dubber” was a VW fan boy (some of whom were girls).  A “veejay” was the host of a television programme who presented videos, based on the earlier “DJ” (disc jockey, a radio presenter who introduced music broadcast by playing tracks from discs, a use which has survived many DJs now operating without discs).  A VJ was also a “vertical joist” which was a length of timber used as a vertical upright for structural support.  In vulgar slang, “VJ” also was a term for the vulva or vagina and the user-generated Urban Dictionary has an entry from 2010 listing “veavage” with the construct v(aginal) + (cl)eavage (ie the infamous “camel toe”) but that attracted negligible support.  A veep is “a vice-president”, a form popular use has made associated mostly with the VPOTUS (vice-president of the US).  

Of Veagage

Actor Keira Knightley (b 1985) in a classic black veavage dress, illustrating how the emphasis has shifted to skin rather than cleavage, the latter the traditional focus of the deeper “V-necklines”, things now done with “a hint”: less is more.

With due acknowledgment of the use in 2010 (documented by Urban Dictionary) which never gained traction, “veavage” is a new word but what it describes is not new though the emphasis genuinely is a variation of an old theme.  Veagage is a deeply plunging V-shaped cut in a garment which displays some of the chest & midriff down sometimes as far as the hipline although most stop at the waist.  Obviously something best worn on red carpets or for photo-shoots in controlled environments (light, surface irregularities, wind-speed & direction, crowds etc), it differs from the traditional approach to the female chest in that emphasis is on the skin rather than the breasts, the veagage look de-emphasising those glands so the cut is ideal for those able to summon much of a cleavage only with structural engineering such as a bra or Hollywood Tape (better known by the more evocative “tit-tape”).  So it can be a good, eye-catching choice for those without the anatomical advantage demanded by outfits optimized for “peak cleavage” but it has been criticized as a form of “privilege-dressing”, said to carry the whiff of “white feminism”.

Controversial and not accepted by all as something “real”, “white feminism” is said to be a fork of feminism concerned almost exclusively with concerns of white, middle-class, cisgender, heterosexual women, the problems of women not ticking those boxes ignored.  It’s thus an individualistic strain of feminism which aims to maximize one’s advantage within existing systems rather than seeking systemic reform for the collective benefit.  From there it may seem a bit of a leap to veagage as marker of political exclusion but it’s true a link can be constructed if one wishes to find such a connection (the notion of v=(c+p) (cleavage + privilege = veavage)) in that while it accommodates at least some on the spectrum of breast size, slenderness is essential and for those not genetically lucky or disciplined, there are the GLP-1 (Glucagon-like peptide-1) drugs and overwhelmingly, they remain a tool for those who are (in global terms) “rich”.  Like everything else, the frock is political.

Lindsay Lohan, Olympus Fashion Week, Bryant Park, Manhattan, February 2006.  Although Ms Lohan is more associated with the traditional use of the V-neckline, this is archetypical veavage.

Unlike some “straight-line letters” such as “W” or “X”, the letter “V” is almost always rendered with straight lines but fashion editors are more forgiving than geometers (since the time of the third century BC mathematician of Ancient Greece Euclid, the historic term for those whose primary research field was geometry) who would insist the plunging neckline of Ms Lohan’s red dress is not a “V” but a “curvilinear angle” (an angle with sides of curves rather than straight line segments).  In elementary geometry, the classic angle consists of two straight rays meeting at a vertex, whereas in a curvilinear angle the sides are arcs or other curves intersecting at a point.  In fashion, up to a certain stage, a “curvilinear angle” is still a “V-neckline” because the visual effect is so close but, as the curves become more curved, at some point the cut becomes closed to a “scallop” or “scoop” and is so described.

Model & writer Hari Nef (b 1992) in Schiaparelli.  Like the trade-off in warship design between armor & speed, less gland means more veavage so those not best suited to cleavage in a V-neckline have an alternative.

So with V-shaped necklines descending to the navel (or a little beyond) hardly a novelty given their not infrequent appearances over the last two-decades-odd, why did the word “veavage” suddenly make an appearance in 2026?  The obvious answer is of course “click-bait” but that’s not of necessity a bad thing because, in a sense, that trick is supply anticipating demand and there are aspects of the internet (which at least for now seem to have become structural) that should arouse more concern.  It’s a good word and a welcome addition to the fashion business; presumably an industry commentator noted a spike in the “deep vee” showing up on the catwalks or red carpets and, things “on trend” needing a tag, conjured up (or re-purposed) “veagage”.  The speculative link to the look becoming more prevalent because GLP-1s have rendered more women with physiques suitable for such things is intriguing but wholly impressionistic and trends anyway tend to wax and wane although, in its niche, veagage seems here to stay.

Of Cleavage

Actor Sydney Sweeney (b 1997) with a more traditional implementation of the V-neckline.  Empirically, this look is likely to remain the dominant approach although, as it has for years, the veavege will run in parallel. 

The noun cleavage seems first to have appeared in the 1805, the construct being cleave + -age.  It was used first in geology and mineralogy to describe “the tendency (of rocks or gems) to break cleanly along natural fissures” with the generalized meaning “action or state of cleaving or being cleft” emerging in the mid 1860s.  Although the artistic record confirms the popularity of the look had over the centuries come and gone in the cyclical way fashion behaves, use of “cleavage” in the sense of the “the hollow between a woman's breasts (usually when artificially supported), especially as exposed by a low-cut garment” appears not to have been seen in print prior to the use in an article in Time magazine discussing the (nominally) self-censorship codes of practice adopted (not entirely willingly) by the Hollywood film studios.  In finding a single word, Time’s editors proved good practitioners of journalistic succinctness because what they were reducing to a word had been described in the industry’s bureaucratese as “the shadowed depression dividing an actress' bosom into two distinct sections.”  Cleavage caught on although to this day the more up-market fashion glossies still hanker after the French décolletage.

Variations on a theme of Vee: Lindsay Lohan (during blonde phase) in V-neckline, V Magazine's Black and White Ball, Standard Hotel, New York City, September 2011.

Cleave was in use prior to 950 and was from the Middle English cleven, from the Old English strong verb clēofan (to split, to separate), from the Proto-West Germanic kleuban, from the Proto-Germanic kleubaną, from the primitive Indo-European glewb- (to cut, to slice).  It was a doublet of clive and cognate with the Dutch klieven, the dialectal German klieben, the Swedish klyva, the Norwegian Nynorsk kløyva; it was akin to the Ancient Greek γλύφω (glúphō) (carve) and the Classical Latin glūbere (to peel).  Given the time and place of cleave’s emergence, etymologists suspect the original sense was likely related to the handling of timber (ie to split or divide by or as if by a cutting blow, especially along a natural line of division, as the grain of wood).  The suffix -age was from the Middle English -age, from the Old French -age, from the Latin -āticum.  Cognates include the French -age, the Italian -aggio, the Portuguese -agem, the Spanish -aje & Romanian -aj.  It was used to form nouns (1) with the sense of collection or appurtenance, (2) indicating a process, action, or a result, (3) of a state or relationship, (4) indicating a place, (5) indicating a charge, toll, or fee, (6) indicating a rate & (7) of a unit of measure.  The French suffix -age was from the Middle & Old French -age, from the Latin -āticum, (greatly) extended from words like rivage and voyage.  It was used usually to form nouns with the sense of (1) "action or result of Xing" or (more rarely), "action related to X" or (2) "state of being (a or an) X".  A less common use was the formation of collective nouns.  Historically, there were many applications (family relationships, locations et al) but use has long tended to be restricted to the sense of "action of Xing".  Many older terms now have little to no connection with their most common modern uses, something particularly notable of those descended from actual Latin words (fromage, voyage et al).

Bella Hadid (b 1996, right), Cannes Film Festival, 2021.

A veavage can of course be an eye-catching billboard and the obvious stuff to advertise is jewellery (left).  Model Bella Hadid showed how it could be done with scalloped neckline, wearing a black Schiaparelli gown (cut for the purpose with an untypically wide aperture) used to frame a sculptural piece, fashioned in gilded brass to resemble an anatomical cast of the lungs’ bronchi (the paired series of cartilaginous, tube-like airways branching from the trachea into each lung, acting as the primary passage for air distribution).  However, in while in commerce a handy advertising space, those adopting a veavage seem most inclined to restrict adornments to earrings or other accessories which don't interrupt the line of skin between neck and waist, the trick being to achieve a “lengthening effect”  

Golfer and multi-media personality Paige Spiranac (b 1993).

Despite the etymological implication, a veagage is about the display of skin and is not dependent on being framed in a “V” but the point about it is the de-emphasis of the breasts (and thus the cleavage).  What Paige Spiranac wore to Sports Illustrated 60^th anniversary event could (with some strategically placed double-sided tape) be used for the purpose but technically the ensemble was a variant of the “curtain reveal” motif (in “open” mode).  Whether it would produce a veagage or a cleavage would depend on the wearer.

In the 1980s, US political scientists used the term “cross-cutting cleavages” to describe what had been revealed as a phenomenon both increasing frequency and spreading demographically and geographically.  The term referred to a social structure in which different lines of division in society intersect rather than coincide (ie groups created by one social division are mixed across the groups created by another division, instead of aligning with them).  In the West, as an identifiable trend, this likely was something that had ebbed and flowed since the decline of feudalism but in the post-war years it became of interest to political scientists because it was clearly something influencing social conflict and voting behaviour, the issue-by-issue alignment within and between sectional classifications no longer as predictable.  What had become obvious was the membership of groups in one dimension was overlapping with multiple groups in another.

Influencer Sophadophaa (she stresses : “It’s Sophia not Sophie”) in red gown with plunging vee.

Because the veagage effect is most effective when at its most 2D (two dimentional), when that’s what’s wanted, the usual approach is to have the fabric cling to the skin (with double-sided tape as required) but V-necklines can be executed differently for other outcomes; the double-sided tape is still applied but in different places.

Overlap was not new in that “coalitions of interest or concern” had long been known to be subject to these “crossovers” (especially at the margins) but in the days before big machine databases transformed this into something political parties could not merely manage but exploit, it was a genuine problem.  The more optimistic academics suggested cross-cutting cleavages operated to stabilize democracy because, with individuals simultaneously belonging to many groups (class, religion, occupation, region), the overlap prevented politics from collapsing into a series of polarized conflicts, what some called “the Balkanization of society”.  The argument was the behaviour compelled political parties to build broad coalitions across multiple groups, moderating the inherent tendency to conflict and reducing the likelihood of groups becoming the captives of extremist positions.  There may have been something in this because in the US, between the 1930s & 1980s it was those broad (notably geographical) coalitions which characterized US politics; political conflict didn’t go away but it was diffuse rather than binary.  In operation, that mid-century model was very different from Europe.  There, “cleavage theory” was a descriptive model of the way several centuries of major (and often bloody) social conflicts (cleavages) worked finally as the catalyst for state formation and industrialization.

Wonderbra New Deep Plunge Bra.

The manufacturers have for decades noted the appeal of the V-neckline and have created a vibrant market in accessories and devices.  Up to a point, the conventional cantilever method works but there are practical limits.  However, while physics can’t be fooled, optics can and what Wonderbra did for the New Deep Plunge Bra was replace the conventional fabric-covered gore with one of translucent plastic, thus creating a “one skin tone fits all” fitting.  Except on close inspection, it was close to invisible.

The West (and especially the US) is of course now in the age of “mega identity politics” and the parameters of those identities are in the effective control of a relative handful of extremists (“absolutists” or “purists” the more polite forms) who have the historically unique (in reach, immediacy and scope) platform of social media set agendas and cancel transgressors; even in groups originally created because of oppression, now routinely oppress heretics who depart from the orthodoxy.  This does not imply political parties have become “single issue” operations but substantially they are tending towards the ideologically monolithic as aggregations of what scholars have labelled “stacked identities” and the process of “purification” is not organic: within the party machines, those seeking absolute control undertaking purges, witness the gradual preponderance within the Republican Party of the MAGA (Make America Great Again) over those condemned as “pseudo conservatives”, the RINOs (Republicans in Name Only).  In the Democratic Party, identities have come to trump (the verb) all else and few now dare to raise the matter of trans-females competing in sporting competitions for women because the “trans rights” have become a litmus-paper test of adherence to orthodoxy.  So, the machinery which decades ago assembled coalitions of interest now creates tribes with much of what that word implies, political scientists sanitizing things a bit with the tag “affective polarization”.  While the cause-and-effect processes in all this were not wholly binary, it has rendered conflict now identity-based in that conflicts are between world views and way of life rather than the minutiae of policies.

Ultradeep U-Plunge.  Where the vee didn't plunge so deep, a more conventional construction could be used although many did include "clear" shoulder straps, made of the same kind of material as sometimes used for the gore.

So, whereas the national and state legislatures once thrashed things out and often managed to achieve compromises, that’s now less common because a “compromise” is seen as a “surrender” or “betrayal” and the consequences for that included being “cancelled” or “primaried”, two weaponized devices able successfully to be deployed by a remarkably small number of committed extremists.  None of this is any secret but there’s no obvious solution because the simple fix (mass active participation of the electorate (the so-called “sensible centre”) in party politics) has little appeal for either the voters or those running the party machines, both groups for their own reasons appalled by the notion.  The days are gone when the Republicans had their “moderate” faction (the so-called Rockefeller Republicans (named after Nelson Rockefeller (1908–1979; US vice president 1974-1977 and who earned immortality by having “died on the job”) and the Democrats their “Southern Conservatives” (the so-called “Dixiecrats” in the not always attractive tradition of figures like old Strom Thurmond (1902-2003; senator for South Carolina 1954-2003)).  By the 2020s, that overlap has almost completely disappeared with politics now more polarized than at any time in living memory and political scientists lament the shift but they should recall a remark in the paper Toward a More Responsible Two‑Party System (1950), published by the APSA (American Political Science Association): “The two parties do not differ enough.”  Expanding on that, the authors added: “Alternatives between the parties are defined so badly that it is often difficult to determine what the election has decided even in broadest terms.”  As a critique this came to be called the “Tweedledum & Tweedledee problem” (two characters in Through the Looking-Glass, and What Alice Found There (1871) by Lewis Carroll (pen name of Charles Lutwidge Dodgson (1832–1898)) who had different names but look the same and behave in identical ways.

Das U-boob Theorie.

Orla U-Plunge Backless Adhesive Bra in Black (left) and Salma Hayek (b 1966, right) demonstrates the uvage, Evening Standard Theatre Awards, London, November 2015.  Orla's “adhesive” is a reference to the side panels which adhere directly to the skin (using the same technology as surgical tape), allowing the bra to a achieve a “backless” effect.  Because the cut of some gowns obviously is a “U” rather than a “V”, the fashionistas might feel compelled to add “uvage” (pronounced yoo-vig, the construct being u + (clea)vage)) to the lexicon because, if the two styles appear together on the catwalk, single-word differentiation might be helpful.

Heart & wedge: Luciana Heart Cut Out Long Sleeve Mini Dress in black (left) and French content creator & author Léna Situations (Léna Mahfouf, b 1997), in Georges Hobeika (b 1962) black gown with inverted V-neckline (technically a wedge), Academy Awards ceremony, Los Angeles, March 2026.  Ms Mahfouf uses “Léna Situations” as an online pseudonym because that was the name of the fashion & lifestyle-focused blog she, as a teen-ager, created in 2012; it gained her a “brand identity” and was thus for some purposes retained in adulthood.  The blog would have seemed familiar to the members of the long defunct Situationist International because her concept was sharing fragments of her life in different “situations” which might be defined by the place, the outfit worn or what was being experienced so was thus a series of spectacles, able to be understood as individual relics of time & place or a series of narratives.  Using that model, platforms like Instagram have allowed just about everybody to become a situationist and while the original situationists would have recognized “social lives mediated by images, media & commodities”, they'd not have approved.

However, although tempting, being too specific about geometry might lead to a proliferation of terms because designers have proved inventive when shaping “cut-outs” in gowns.  A heart shape could perhaps attract “cardivage” (pronounced kar-dee-vig, the construct being cardi(ac) + (clea)vage) and an inverted vee could be called a “wedgeage” (pronounced wed-jige, the construct being wedge + (cleav)age).  In formal logic, the wedge symbol (∧) represents “AND” (the logical conjunction); in its opposite orientation (V) the symbol is called a “vee” and represents logical “OR”.  So, imposing precision may be a needless solution to a non-existent problem and the industry seems likely to continue to tolerate what Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) in 1906 called “terminological inexactitude” (used as a euphemism for the un-parliamentary “lie” and coined because in the House of Commons, Mr Speaker had long since proscribed use of  “mendacious”).  Beyond the "V", "U", "heart" and "wedge", there are more shapes so veavage seems likely to serve as a generic for all.

Charli XCX (stage-name of English singer-songwriter Charlotte Emma Aitchison (b 1992)) in a Christopher John Rogers (b 1993) white fit & flare dress with ruffled peplum, featuring a more conventional implementation of the V-neckline.

Ms Mahfouf's retention of a youthful online pseudonym is not unique, Charli XCX another example.  The star herself revealed the stage name is pronounced chahr-lee ex-cee-ex; it has no connection with Roman numerals and XCX is anyway not a standard Roman number.  XC is “90” (C minus X (100-10)) and CX is “110” (C plus X (100 +10)) but, should the need arise, XCX could be used as a code for “100”, on the model of something like the “May 35th” reference Chinese internet users, when speaking of the “Tiananmen Square Incident” of 4 June 1989, adopted in an attempt to circumvent the CCP's (Chinese Communist Party) “Great Firewall of China” censorship apparatus.  In 2015, Ms XCX revealed the text string was an element in her MSN screen name (CharliXCX92) when young (it stood for “kiss Charli kiss”) and, after appearing in the early publicity for her music, it gained critical mass so Charli XCX we still have.

In 1950, the political scientists had concluded there was “too great a degree of internal heterogeneity” in that, housing both liberal and conservative wings, the forces tended to “cancel each other out” with the consequence being party programmes which were vague and often similar, meaning voters found it hard to identify clear policy alternatives.  In a sense, that took the “science” out of “political science” and the academics didn’t like it, preferring clear battle-lines (Roundheads vs Cavaliers; democracy vs fascism and such) for without clear differences, there really was no politics; all that remained was the dreary business of management.  In retrospect, the APSA likely agrees people should be careful what they wish for and and many contemporary political scientists now argue the system has moved too far in the opposite direction, producing intense polarization and reinforcing cleavages.  Still, we may as well get used to the system because, with cleavages widening and edges hardening, most conclude it’ll likely get worse before it gets better.

Of Vee Engines

Ford FE V8 (left) and Y-Block (right). The frontal view of the FE engine illustrates both why the configuration is called a “vee” and why it would have been understandable had the 90^o engines been dubbed “L8s”.  Ford’s first OHV (overhead valve) V8 (for pick-up trucks & passenger vehicles) picked up the nickname “Y-Block” because the skirt extended to an unusually low point, the additional cast iron thus recalling the tail of the letter “Y”.

The “V” in certain engines (V4, V8, V16 etc) is a reference to the angle of the banks of the block’s cylinder banks when viewed along the line of the crankshaft and the configuration in ICE (internal combustion engines) was used within half-a-decade of the “first” automobile appearing on the roads in 1886, Wilhelm Maybach (1846-1929) and Gottlieb Daimler (1834-1900) in 1889 installing a 565 cm³ (34 cubic inch) V-twin (ie two cylinder) unit in the Daimler Stahlradwagen (steel-wheeled car).  The Stahlradwagen’s V-twin used what was, by the standards of which would follow, a very narrow angle for the vee (quoted usually a 17^o but listed also “in the 20^o class”) and over the years, “vee” engines have appeared with angles ranging between 12.5 and 180^o (while the latter may seem a contradiction in terms, the 180^o vee (e a straight line) is accepted engineering jargon).  The first V8 (1903) & V12 (1904) appeared in what was for each the “ideal vee angle” (90 & 60^o respectively), the number dictated by desire for the even firing intervals to ensure the smoothest power delivery and those pioneers set the template which has tended since to be followed although there have been many exceptions.  Of course, a V8 in a 90^o configuration really should be a “L8” but because the Maybach & Daimler V-twin had established the terminological model, regardless of the angle, such things have always been “V-something”.  

Ferrparts schematic of crankcase parts for the 365 GT4 BB's 4.4 litre (270 cubic inch) flat-12.  According to engineers, this is a "flattened vee".

That’s fine because, conceptually, there’s always a vertex but according to Ferrari, the “Flat 12” engine fitted the various iterations of the Berlinetta Boxer (1973-1974) was also a type of “vee”, despite the two banks of six being horizontally opposed (ie at 180^o); they called it a “flattened vee” which, as Euclid would have told them, there being no vertex, that means they’re describing a “straight-line segment”.  The engineers would have acknowledged the wisdom of the geometers but argued the use was an established convention in engineering to distinguish the two types of “flat” engines (those with pistons which move in and out simultaneously (on the model of a boxer’s gloves) being “boxers” and those in which the pistons move in unison being “flattened vees” or “180^o vees”.  The Ferrari website explains all this while variously and cheerfully calling the engine a “flat 12”, “boxer-type” or “180^o V12”; so, take your pick.  It’s on that site the factory acknowledged the true story about how the original 365 GT4 BB (1973) picked up the “BB” designation and why “Berlinetta Boxer” was concocted as a cover story.

1930 Cadillac V16 452.

At one end of the spectrum, Lancia produced a range of what they described as “narrow-angle” small-displacement V4s and that was apt because the vee was set at 12.5^o, the compactness of the jewel-like power-plant permitting outstanding packaging efficiency.  Less obviously efficient was Cadillac which, for a brief, shining moment, made a 452 cubic inch (7.4 litre) V16 with the two banks eight arrayed in a 45^o vee; that made it a photogenic piece of machinery but it had the misfortune of being introduced in 1930, right at the onset of the Great Depression and although an encouraging 2,500 left the line in the first year of production, demand collapsed and it was only for reasons of prestige GM (General Motors) kept it in the catalogue.  By the time it was withdrawn from sale in 1938, not even a further 1400 had been ordered.  It was in that year replaced by a technically less intriguing 431 cubic inch (7.1 litre) V16 which, built with a 135^o vee, was even less successful, a reported 516 engines leaving the plant although it’s believed only 499 were installed in rolling chassis.  Also with a  vee was the most charismatic V16 of all, the BRM V16 (1947-1955) which was one of those “glorious failures” at which the British are so adept but no grand prix car since has sounded so good.

Factory cutaway diagram of Daimler-Benz DB 605 Inverted V12 as fitted to Messerschmitt Bf-109.

The DB 60X series was literally “an upside-down V12” but it was regarded thus only because the convention had been to mount them in the still familiar aspect.  Equipped with a dry-sump and direct fuel-injection, the angle assumed in flight made little difference to the engine, unlike the early Allied aero-engines which were carburetor-fed.  In combat, that was a great advantage for the German pilots who were fortunate the British didn't accept a spy's offer to supply them with a stolen example of the vital DB fuel pump.  As it was, the RAF (Royal Air Force) had to wait until Bendex developed a "pressurized carburetor" (a type of throttle-body fuel-injection) although the stop-gap "fix" which proved a remarkably effective partial amelioration was "Miss Shilling's orifice".   

In the first half of the twentieth century, the V12 engine held great appeal for the designers of military aircraft because the layout solved several critical aerodynamic and mechanical problems which would have remained insurmountable (and probably exacerbated) had the traditional in-line engines been further extended or enlargedused.  More cylinders meant more power and this the V12s achieved without the excessive length (and thus the dreaded “crankshaft flex”) which would have been suffered by an in-line 12.  The virtues the designers sought were (1) robustness, (2) lightness, (3) power and (4) compactness, the quest always for a better power-to-weight ratio and for this the V12 proved the “sweet-spot”.  The British industry in the inter-war years developed many V12 aero-engines (notably the Rolls-Royce Merlin which became famous by powering all the early Supermarine Spitfires) but because the Germans didn’t return to military aviation until the mid-1930s, they had the advantage of working on a “clean sheet of paper”, one of their many innovations being the “inverted V12”, the most numerous the Daimler-Benz DB 600 series.  In these, the crankshaft was above the cylinders so the cylinder banks pointed downward and this offered several advantages including (1) improved pilot visibility, (2) greater propeller ground clearance (meaning also the larger propellers became possible without needing longer landing gear), (3) easier access to accessories (fuel pumps, magnetos and such at atop, meaning mechanics could fix or replace components more quickly), (4) the fitting of a Motorkanone (a cannon firing through the propeller hub) became viable (5) shorter exhaust stacks and (5) the plumbing for the advanced MFI (mechanical fuel injection) system was both simplified and made more accessible.

Exhaust stubs of left-hand bank of a BRM V16.

Like the DB inverted V12s, some of the BRM V16 had low-mounted exhaust stubs but whether the flow of the gasses had any effect on aerodynamics was never studied although, the breathing must have been efficient because the 1.5 litre (91 cubic inch) V16 could at 12,000 rpm generate up to 600 HP.  At full cry it produced the most glorious sound ever heard in Formula One but unfortunately it was at the threshold of pain for those standing close so the system was revised to use a pair of long "dump pipes".

Almost as a footnote, the German designers noted they were able also to exploit the location of the stubs to gain unanticipated benefits from the path of the inverted V12’s exhaust thrust and cowling flow.  It’s overstating things to call it a “jet thrust” effect but that’s how it can be visualized, high-velocity exhaust gases exiting the stacks producing a small rearward thrust component and the engineers experimented to find the optimum length and angle, calculating the “effective thrust” at between 50–150 lb (220–670 N) depending on the power setting and throttle used.  In real-world conditions, this translated into perhaps an additional 25-odd horsepower which may not sound significant in engines generating over a thousand but in combat, it could be the difference between life and death.  Additionally, the aeronautical engineers used an aspect of fluid dynamics to improve the “boundary-layer management” along the cowling (ie using the hot, high-energy exhaust stream flowing along the sides of the cowling to “energize” the boundary layer of air "attached" to the fuselage surface).  What this did was slightly delay any flow separation, reducing “draw” and providing a better flow over the wing’s critical root area.  The differences were slight and subtle but again, in combat happening at altitude, at hundred of mph, inches and seconds matter so it could be the difference between life and death.

Literal

Literal (pronounced lit-er-uhl)

(1) In accordance with, involving, or being the primary or strict meaning of the word or words; not figurative or metaphorical.

(2) Following the words of the original exactly.

(3) True to fact; not exaggerated; actual or factual; being actually such, without exaggeration or inaccuracy.

(4) Of, persons, tending to construe words in the strict sense or in an unimaginative way; matter-of-fact; prosaic.

(5) Of or relating to the letters of the alphabet (obsolete except for historic, technical or academic use); of or pertaining to the nature of letters.

(6) In language translation, as "literal translation", the precise meaning of a word or phrase as opposed to the actual meaning conveyed when used in another language.

(7) A typographical error, especially involving a single letter (in technical use only).

(8) In English (and other common law jurisdictions) law, one of the rules of statutory construction and interpretation (also called the plain meaning rule).

(9) In computer science, a notation for representing a fixed value in source code.

(10) In mathematics, containing or using coefficients and constants represented by letters.

1350-1400: From the Middle English from the Late Latin literalis & litteralis (of or belonging to letters or writing) from the Classical Latin litera & littera (letter, alphabetic sign; literature, books).  The meaning "taking words in their natural meaning" (originally in reference to Scripture and opposed to mystical or allegorical), is from the Old French literal (again borrowed from the Latin literalis & litteralis).  In English, the original late fourteenth meaning was "taking words in their natural meaning" and was used in reference to the understanding of text in Scripture, distinguishing certain passages from those held to be mystical or allegorical.  The meaning "of or pertaining to the letters of the alphabet " emerged in English only in the late fifteenth century although that was the meaning of the root from antiquity, a fork of that sense being " verbally exact, according to the letter of verbal expression, attested from the 1590s and it evolved in conjunction with “the primary sense of a word or passage”.  The phrase “literal-minded” which can be loaded with negative, neutral or positive connotations, is noted from 1791.  Literal is a noun & adjective, literalize is a verb, literalistic is an adjective, literalist, literalization & literalism are nouns and literally is an adverb; the noun plural is literals.

The meaning "concerned with letters and learning, learned, scholarly" was known since the mid-fifteenth century but survives now only literary criticism and the small number of universities still using “letters” in the description of degree programmes.  The Bachelor of Letters (BLitt or LittB) was derived from the Latin Baccalaureus Litterarum or Litterarum Baccalaureus and historically was a second undergraduate degree (as opposed to a Masters or other post-graduate course) which students pursued to study a specialized field or some aspect of something of particular interest.  Once common, these degrees are now rare in the English-speaking world.  It was between 1895-1977 offered by the University of Oxford and was undertaken by many Rhodes Scholars, sometimes as an adjunct course, but has now been replaced by the MLitt (Master of Letters) which has a minimal coursework component.  When the BLitt was still on the books, Oxford would sometimes confer it as a sort of consolation prize, offering DPhil candidates whose submission had proved inadequate the option of taking a BLitt if the prospect of re-writing their thesis held no appeal.  Among the dons supervising the candidates, the verb "to BLitt" emerged, the classic form being: “he was BLitt-ed you know".

Oxford BLitt in light-blue hood, circa 1907, prior to the reallocation of the shades of blue during the 1920s.

Oxford's colorful academic gowns are a footnote in the history of fashion although influences either way are difficult to detect.  The regulations of 1895 required the new BLitt and the BSc (Bachelor of Science) were to wear the same dress as the existing B.C.L (Bachelor of Civil Law) and the BM (Bachelor of Medicine) and if there was a difference between the blues used for the BCL and the BM in 1895, the implicit "respectively" (actually then its Latin equivalent) would seem to suggest the BLitt was to use the same color hood as the BCL and the BSc to use the shade of the BM and that's certainly how it appears on many contemporary depictions.  Although in the surviving record the hues of blue would in the following decades vary somewhat (and the colors were formerly re-allocated during the 1920s, the BLitt moving to a more vivid rendition of light-blue), the BLitt, BSc and BCL hoods tended always to be brighter and the BM darker.  Whether it was artistic license or an aesthetic nudge, one painter in 1927 mixed something much lighter for the BLitt, a shade more neutral and hinting at a French grey but no other artist seems to have followed.  By 1957, the BLitt and BSc gowns had returned to the colors of the 1895 decree while the BCL and BM were now in mid-blue and that remained unchanged until 1977 when the BLitt and BSc were superseded by masters’ degrees, the new MSc and MLitt given a blue hood lined with the grey of the DLitt & DSc.

Oxford BM in mid-blue hood, circa 1905.

Quite how much the work of the artist can be regarding as an accurate record of a color as it appeared is of course dubious, influenced as it is the painter’s eye, ambient light and the angle at which it was observed.  Even the descriptions used by the artists in their notes suggest there was either some variation over the years (and that would not be unexpected given the differences in the dying processes between manufacturers) or the terms for colors meant different things to different painters: The Oxford BMus hood was noted as blue (1882 & 1934), mauve (1920), lilac (1923, 1924, 1927, 1935 & 1957), dark lilac (1948) and dark purple (1926).  With improvements in photographic reproduction and the greater standardization in the industrial processes used in dying, the post-war photographic record is more reliable and lilac seems a good description for the BM and “light blue” for the BLitt.

In modern (social media) use, "literal" often is used as term of emphasis meaning something like "an exemplar of".  Although the purists will never approve, in that context, it may come to be regarded as a genuine additional meaning, although unlike a word like decimate, it wont be a meaning shift replacing the original.   

In March 2023, after the announcement of her daughter's pregnancy, Lindsay Lohan's mother (Dina Lohan (b 1962)) was quoted as saying: “I’m literally over the moon. I’m so happy, I can’t stop smiling”.  The proneness to exaggeration seems to be a family trait because Lindsay Lohan did once admit some of her youthful antics made her mother “hit the roof” which, hopefully, she didn't mean to be taken literally (although, who knows?).  The now seemingly endemic misuse of literal is not new, Henry Watson Fowler (1858–1933) in his A Dictionary of Modern English Usage (1926) noting errors in general use from as early as the 1820s and the Oxford English Dictionary (OED) has cited literary examples from the seventeenth century.  Interestingly, it appears objections emerged at scale only in the early twentieth century which does suggest an additional meaning may have existed or at least been evolving before the grammar Nazis imposed their censorious ways.  So endemic in English has the (mis)use become and genuine confusion so rare the pedants really should give up their carping; after all, some illustrious names have sinned:

Scrooge McDuck, literally "rolling in wealth" in his famous money bin. 

“…literally rolling in wealth…”: (Mark Twain (1835-1910), The Adventures of Tom Sawyer (1876)).  In fairness to Twain, it can be done.  While Donald Trump (as far as is known) does it only figuratively, Walt Disney (1901–1966) had Scrooge McDuck (created 1947) literally roll-around in the huge volumes of cash he stashed in his "money bin" (a reputed 3 cubic acres (257,440 m³; 772.321 megalitres)) but that wouldn't have been what Twain had in mind.

“The land literally flowed with milk and honey.”: (Louisa May Alcott (1832–1888), Little Women (1868-1869)).  That one may be at least a gray area because milk and honey do literally "flow" (though their varies viscosities mean the flow-rates do differ) and "the land" can be used in the sense of the country and its people rather than "the soil".   

“…Gatsby literally glowed” [after reuniting with Daisy at his house]: (F Scott Fitzgerald (1896–1940), The Great Gatsby (1925)).  Women (when pregnant or as new mothers) often are said "to be glowing" in the sense of their happiness being such it seems "to radiate" from them and this may be what Fitzgerald wished to suggest but even then it was untypical to apply the phrase to men.  However, at least debatably, some time ago, popular use reached the threshold where to describe a new mother as “glowing” could be regarded as literal because the word has become so vested with that sense.  Indeed, in January 2026, when announcing her long-standing feud with Lindsay Lohan had moved from a state of détente to a kind of entente cordiale, Paris Hilton (b 1981) told her audience: “We plan on getting the kids together.  I'm so happy for her.  She is glowing. We love being moms.”  So, that literalism of “glowing” has her imprimatur and, as is well-known, where Paris Hilton goes, the English language follows.  

The literal rule in statutory interpretation in the UK & Commonwealth

Statute law is that set in place by a body vested with appropriate authority (typically a legislature) and maintained in written form.  In providing rulings involving these laws, courts in the common-law world (although in the US the evolution has been a little different) have developed a number of principles of statutory interpretation, the most fundamental of which is “the literal rule” (sometimes called the “plain meaning rule”).  It’s the basis of all court decisions involving statues, the judge looking just to the words written down, relying on their literal meaning without any attempt to impute or interpret meaning.  The process should ensure laws are made exclusively by legislators alone; those elected for the purpose, the basis of the constitutional theory being that it’s this which grants laws their legitimacy and thus the consent of those upon they’re imposed.  However, an application of the literal rule can result in consequences which are nonsensical, immoral or unjust but the theory is that will induce the legislature to correct whatever error in drafting was the cause; it not being the task of the court to alter a duly passed law; the judiciary must interpret and not attempt to remedy the law.

A judge in 1980 observed the British constitution “…is firmly based upon the separation of powers; parliament makes the laws, the judiciary interpret them.  When Parliament legislates to remedy what the majority of its members at the time perceive to be a defect… the role of the judiciary is confined to ascertaining from the words that parliament has approved as expressing its intention what that intention was, and to giving effect to it. Where the meaning of the statutory words is plain and unambiguous it is not for the judges to invent fancied ambiguities as an excuse for failing to give effect to its plain meaning because they themselves consider that the consequences of doing so would be inexpedient, or even unjust or immoral.”  So a judge should not depart from the literal meaning of words even if the outcome is unjust.  If they do, the will of parliament is contradicted.

However, some things were so absurd even the most black-letter-law judges (of which there were not a few) could see the problem.  What emerged was “the golden rule”, the operation of which a judge in 1857 explained by saying the “…grammatical and ordinary sense of the words is to be adhered to unless that would lead to some absurdity or some repugnance or inconsistency with the rest of the instrument in which case the grammatical and ordinary sense of the words may be modified so as to avoid the absurdity and inconsistency, but no farther.”  The golden rule thus operates to avoid an absurdity which an application of the literal rule might produce.

The golden rule was though deliberately limited in scope, able to be used only in examples of absurdity so extreme it would be a greater absurdity not to rectify.  Thus “the mischief rule” which with judges exercised rather more discretion within four principles, first mentioned in 1584 at a time when much new legislation was beginning to emerge to supersede the old common law which had evolved over centuries of customary practice.  Given the novelty of codified national law replacing what previously been administered with differences between regions, the need for some debugging was not unexpected, hence the four principles of the mischief rule: (1) What was the common law before this law?, (2) What was the mischief and defect for which the common law did not provide and thus necessitate this law?, (3) What remedy for the mischief and defect is in this law”, & (4) The role of the judge is to make such construction as shall suppress the mischief and advance the remedy.  The rule was intended to determine what mischief a statute was intended to correct and interpret the statute justly to avoid any mischief.

The mischief rule closes loopholes in the law while allowing them to evolve in what may be a changing environment but does permit an element of the retrospective and depends on the opinion and prejudices of the judge: an obvious infringement on the separation of powers protected by the strict application of literal rule.  So it is a trade-off, the literal rule the basic tool of statutory interpretation which should be deviated from only in those exceptional cases where its application would create an absurdity or something manifestly unjust.  This the golden rule allows while the mischief rule extends judicial discretion, dangerously some have said, permitting the refinement of law at the cost of increasing the role of the judges, a group where views and prejudices do vary.  From all this has evolved the debate about judicial activism.

Colonel Theodore Roosevelt (TR, 1858–1919; VPOTUS 1901, POTUS 1901-1909) with the 1^st US Volunteer Cavalry and troopers of the 10th Cavalry after the capture of Kettle Hill during the Battle of San Juan Hill, July 1898.

Fought between April-August 1898, the Spanish–American War followed the warship USS Maine (an “armoured cruiser” best thought of as one of the smaller “pre-Dreadnought” battleships) in February blowing up and sinking while anchored in Cuba’s Havana Harbor; 261 of the ship’s complement of 355 were killed.  Based on the early reports and available evidence, the US Navy’s explosives experts suggested the blast appeared to have been caused by a spontaneous coal bunker fire but Roosevelt, then serving as Assistant Secretary of the Navy, pushed back, labelling that conclusion “premature” and insisted sabotage was possible, telling colleagues: “the Maine was sunk by an act of dirty treachery on the part of the Spaniards.”  That might have sounded strange to those who have read the press reports of courteous Spaniards having welcomed her arrival in Havana with the presentation to the captain of a case of Jerez sherry and William McKinley (1843–1901; US president 1897-1901) the next evening, hosting his first diplomatic dinner in the White House, having the Spanish minister sit next to him, despite almost a dozen other envoys enjoying precedence.  Roosevelt however had his war-paint on and he had the enthusiastic support of William Randolph Hearst’s (1863–1951) New York newspaper the Journal, something of the FoxNews of its day and an early example of “yellow journalism”.

Unconvinced after having learned the Maine had been “a floating bomb, its forecastle packed with gunpowder and its magazines laced with shortable wires”, McKinley ordered an investigation, saying: “I don’t propose to be swept off my feet by the catastrophe.  I have been through one war [the US Civil War 1861-1865] and I have seen the dead piled up, and I do not want to see another.”   He called for an investigation, which dragged on for months.  While McKinley’s enquiry percolated, Hearst had the Journal print fanciful diagrams showing how the Spanish “Infernal Machine” had hit the hull while Roosevelt, taking advantage of the temporary absence of the Secretary of the Navy, ordered the Pacific squadron to sea, put the European and South Atlantic stations on alert, demanded of Congress the immediate authorization of the unlimited recruitment of seamen and ordered large quantities of guns and ammunition.  By the time McKinley's investigation reported the cause of the sinking as an “external explosion”, Roosevelt and Hearst had honed public opinion and, the die cast, a reluctant McKinley took his country to war.

A stylized image of the explosion which sank the USS Maine, published in 1898 by Kurz and Allison (a Chicago-based publisher of chromolithographs), Nautical History Gallery and Museum.

In a move that would wholly be unfamiliar to bloodthirsty, non-combatant modern politicians who prefer to sit at a safe distance to watch other people’s children fight their wars, Roosevelt’s view was: “I have done all I could to bring on the war, because it is a just war, and the sooner we meet it the better.  Now that it has come, I have no business to ask others to do the fighting and stay home myself.”  He resigned from the administration and headed for Cuba with his “Rough Riders” (a collection of “cowboys, idealists. Veteran soldiers, Native Americans and adventurers”), assembled as the 1^st US Volunteer Cavalry, a formation John Hay (1838-1905; US Secretary of State 1898-1905) thought “ideally suited” to what be labelled a “splendid little war.”  Although brief, the conflict was of great significance because it was at this point the US became an imperial power, its defeat of Spain resulting in the acquisition of Puerto Rico, Guam, and the Philippines, while Cuba would until 1902 remain a US protectorate.  By the late twentieth century a consensus had emerged that the explosion was most likely caused by an "internal event" and not a Spanish mine but much had since happened and "what's done is done and can't be undone".

The Rough Riders were one of several units formed ad hoc which were dissolved with the end of the war and while the notion of what were quasi-private militias operating in concert with regular forces may seem curious, before World War I (1914-1918) changed the public perception of war, for some men, the lure of combat still had a romantic aura.  While the contribution of the Rough Riders strategically was slight, it was real and it was the action of 1 July which became the war’s most famous engagement.  On that day, in a combined assault with regular army troops, Roosevelt on horseback led the Rough Riders in charges up Kettle Hill and San Juan Hill; there over a thousand casualties with some 200 killed.  He returned to the US as a national hero and in November 1898 was elected governor of New York before being "persuaded" to run as McKinley’s running mate on the Republican ticket for the 1900 presidential election.  Roosevelt would have been familiar with the nineteenth century there was a joke about two brothers: “One ran off to sea and the other became vice-president; neither were ever heard of again” and may have anticipated the view of John Nance Garner III (1868–1967, VPOTUS 1933-1941 so thus a reasonable judge of these things), that being VPOTUS was “...not worth a bucket of warm piss” (which is polite company usually is sanitized as “...bucket of warm spit”).  Accordingly, he was diffident about seeking the nomination which in his day was not thought a stepping stone to higher things.  That’s changed and a number of VPOTUSs have become POTUS; on a few occasions that has worked well but of late the record has not been encouraging, the presidencies of Lyndon Johnson (LBJ, 1908–1973; VPOTUS 1961-1963, POTUS 1963-1968), Richard Nixon (1913-1994; VPOTUS 1953-1961, POTUS 1969-1974), George H. W. Bush (George XLI, 1924-2018; VPOTUS 1981-1989, POTUS 1989-1993) and Joe Biden (b 1942; VPOTUS 2008-2017, POTUS 2021-2025) 1963-1968, all ending badly, in despair, disgrace, defeat and decrepitude respectively.  Roosevelt in 1900 told friends he’d rather “…be anything else, say, a professor of history” but finally decided he could make it a solid platform for a run for the presidency in 1904.

His path to the nomination for VPOTUS was made somewhat smoother by the party bosses in New York wanting him out because although popular with the voters, for the machine men used to running things, he was a loose cannon and one they’d sooner have sitting in an inconsequential office in Washington DC than making trouble in New York where he exercised real power.  Mark Hanna (1837-1904), the great Republican boss, called him “that damned cowboy” (which, in many ways, could be read literally) and Mark Twain disapproved, saying he was “clearly insane… and insanest upon war and its supreme glories.”  Hanna was of course aware of the danger for a VPOTUS is first in the line of succession and he’d tried to stop the nomination, imploring the delegates to “see reason”, telling them: “Don’t any of you realize that there’s only one life between that madman and the presidency?”  It was to no avail and in 1900 the McKinley/Roosevelt ticket prevailed, prompting Hanna to tell McKinley: “Your sacred duty for the next four years is to stay alive” and the president did his best but, through no fault of his own, was within months cut down by the gunfire of an anarchist and “that damned cowboy” was sworn in as Chief Magistrate of the United States.  In what must now seem an extraordinary example of judicial alacrity, within six weeks of McKinley’s death, the anarchist assassin had been tried, convicted and executed in New York’s Auburn Prison, dispatched by the New York State Electrician.

A full-page advertisement taken out by Donald Trump (b 1946; US president 2017-2021 and since 2025) in the New York Daily News (1 May 1989).  When he said "BRING BACK THE DEATH PENALTY", he meant it literally.

“New York State Electrician” really was the title of the state’s chief executioner and the title was derived from the use of the electric chair.  The first appointment was made in 1890 and despite New York staging its last execution in 1963, the position was not disestablished until the Nixon-era decision by the USSC (US Supreme Court) in Furman v. Georgia, 408 U.S. 238 (1972), which had the effect of imposing a national moratorium on the use of the death penalty until 1976 when it was held certain states successfully had re-written their statutes in conformity with the US constitution.  Intriguingly, between 1890-1963 the fee received by the State Electrician was never changed from the original US$150 (with a bonus US$50 paid for additional executions performed on the same day).  That was despite substantial inflation (and the related decrease in the purchasing power of the US$): By 1963, the equivalent value of 1890’s US$150 was calculated at US$504.40 and by 2026 the number was US$5,342.67.  Mr Trump ran his advertisement in four New York City newspapers at a total cost of US$85,000 so, had the New York State Electrician still be plying his specialized trade, what was paid to the papers would have covered some 567 executions but if the fee had been adjusted in line with inflation (the value of 1990’s US$150 by 1989 having risen to US$2,043.96), it would have paid for fewer than 42 to “get the chair”.

Movements in the value of the US$ (inflation & purchasing power), 1890-2026.

Roosevelt’s military exploits in what came to be called the Battle of San Juan Heights made him a national celebrity, a role he was well-equipped to exploit and when late in 1898 he's returned to the US, his mind turned to politics and his goal was the White House; for that he needed a stepping stone.  New York’s Republican Party establishment preferred to endorse candidates who were (1) sane and (2) dependent on the machine and thus compliant so were thus not enamoured with the leader of the Rough Riders but above all they needed someone likely to win an election, a quality Roosevelt appeared to possess, unlike the alternatives.  So, reluctantly, the New York Republicans adopted them as their candidate in the 1898 gubernatorial election and Roosevelt stormed into the campaign with the same enthusiasm he'd a few months earlier displayed on horseback while leading charges against the Spanish.  With a sense for publicity which never deserted him, he had Sergeant Buck Taylor (who’d charged with him in Cuba) speak at an election rally where he told the assembled crowd: “…and when it came to the great day he led us up San Juan Hill like sheep to the slaughter and so he will lead you.”  Roosevelt won the election, winning the popular vote 49.02% to 47.70% so clearly not too many New Yorkers took Sergeant Taylor’s words literally.