Roadster

Roadster (pronounced rohd-ster)

(1) An early automobile having an open body, a single seat for two or three persons, and a large trunk or a rumble seat.

(2) A horse for riding or driving on the road (archaic).

(3) A two-seater, convertible sports car.

(4) A sea-going vessel riding at anchor in a road or bay.

(5) In coastal navigation, a clumsy vessel that works its way from one anchorage to another by means of the tides.

(6) A bicycle, or tricycle, adapted for common roads, rather than for the racing track, usually of classic style and steel-framed construction (archaic).

(7) Slang for one who drives much or one who lives along the road (UK (8) archaic).

(8) Slang for a hunter who keeps to the roads instead of following the hounds across country (archaic).

(9) The pre-modern class of racing car most associated with the classic era of the Indianapolis 500 (1952-1964).

1735–1745: A compound word, road + -ster.  Road was from the Middle English rode & rade (ride, journey) from the Old English rād (riding, hostile incursion) from the Proto-Germanic raidō (a ride), from the primitive Indo-European reydh (to ride). It was cognate with raid, a doublet acquired from the Scots, and the West Frisian reed (paved trail/road, driveway).  The –ster suffix is applied to someone (or something) associated with an act or characteristic, or does something specified.  It’s from the Middle English –ster & -estere from the Old English -estre (-ster, the feminine agent suffix), from the Proto-Germanic –istrijǭ &, -astrijǭ from the primitive Indo-European -is-ter- (suffix).  It was cognate with the Old High German -astria, the Middle Low German –ester and the Dutch -ster.  Roadster is a noun; the noun plural is roadsters.

Roadsters, gullwings and courtesans

1920 Stutz Bearcat, the classic American roadster of the early inter-war years.  Such was its allure, it was (apocryphally) claimed that should anyone die at the wheel of a Stutz Bearcat, they were granted an obituary in the New York Times (NYT).

In the United States of the mid-nineteenth century, a roadster was a horse suitable for travelling and by the early 1900s, the definition had expanded to include bicycles and tricycles.  In 1916, the US Society of Automobile Engineers (SAE) defined a roadster as "an open car seating two or three”, a meaning which endures to this day.  Despite the origins, use was patchy in the US with the word applied to vehicles as diverse as the front-engined USAC (Indy) racing cars of the 1950s, a variety of 1930s convertibles and the custom post-war creations otherwise known as hot-rods.

Two of the 1963 Kurtis Kraft Roadsters which ran at the 1963 Indianapolis 500.  Car 56 (Jim Hurtubise (1932–1989)) qualified 3^rd (150.257 mph (241.815 km/h)) but retired on lap 102 after suffering an oil leak.  Car 75 (Art Malone (1936–2013)) qualified 25^th (148.343 (238.735 km/h)) but retired on lap 18 with clutch failure.

Both Kurtis Kraft Roadsters used the supercharged, double overhead camshaft (DOHC) Novi V8 (167–183 cubic inch (2.7–3.0 litres)) which appeared on the Indy 500 grid between 1941-1966.  The Novi was famous for the howl it produced at full cry but it never achieved its potential because chassis and tyre technology didn’t advance to the point its prodigious power could successfully be handled, the adoption of an all-wheel-drive (AWD) platform (then still referred to as four-wheel-drive (4WD) which now is usually reserved for vehicles which claim some off-road capability) coming too late.  The Novi V8 and is sometimes compared to the 1.5 litre (91 cubic inch) BRM V16, another charismatic, supercharged, small displacement engine with a narrow power band.  The unusual fin on car 75 was an attempt to improve straight-line stability, an approach often used in the era before the implications of down-force fully were understood.

The Indy folklore is the adoption of the term “roadster” to describe the final era of the front-engined cars was the result of an act of subterfuge.  What defined the “Indy Roadster” was the engine and drive shaft being offset from the center-line of the car, something which allowed the driver to sit lower in the chassis thereby optimizing the weight distribution for use on (anti-clockwise) oval tracks.  It was in 1952 quite an innovation and the legend is that whenever there were visitors in their workshop, the Kurtis team covered the chassis with a tarpaulin and if asked, casually dismissed what lay beneath as “just our roadster” (then a common term for a “hot rod”, a hobby which became popular in the post-war years).  The name stuck when the car appeared, the design for a decade the dominant configuration in open-wheel oval racing although the writing was on the wall in 1961 when Jack Brabham (1926–2014) appeared at the brickyard in an under-powered mid-engined Cooper Climax which, although out-paced by the roadsters on the straights, posted competitive times because of its superior speed in the curves.  After that, the end of the roadster era came quickly and by 1965 one could manage to finish only as high as fifth, the last appearance at Indianapolis coming in 1968 when Jim Hurtubise’s Mallard retired after nine laps with a dropped piston (something as serious as it sounds).

1954 Jaguar XK120s: Roadster (open two-seater (OTS) in the UK and certain export markets; left) and Drop Head Coupé (DHC; right).  The roadsters were lighter and intended as dual-purpose vehicles which could be road-registered, driven to circuits and with relatively few changes be immediately competitive in racing.  The DHCs were based on the heavier, more luxuriously trimmed Fixed Head Coupé (FHC) coachwork while the roadsters featured cutaway doors without external handles or side windows and a removable windscreen.  Variations on this pre-war pattern was common in the British and parts of the European industry; even the early Chevrolet Corvettes were true roadsters.  

In pre-war Europe (though less so in the UK where “sports-car” or “open two seater” tended to be preferred), roadsters were often those with most rakish or flamboyant bodies, offered either by the factory or outside coachbuilders.  After the war, the term came to be restricted to what were once known as sports cars, the smaller, lighter and most overtly sporty of the line.  British manufacturers also distinguished, within a line of convertible two-seaters between lightweight roadsters and the more lavishly equipped drop-head coupés (DHC) which had features such a full-doors and side windows, neither always fitted to roadsters.  Interestingly, the early Jaguar XK120s and 140s (1949-1957) were marketed as open two-seaters (OTS) in UK and roadsters in the US, the home market not adopting the export nomenclature until the XK150 in 1958.

300 SL gullwing (1954-1957)

Although the public found them glamorous, the engineers at Mercedes-Benz had never been enamored by the 300 SL’s gullwing doors, regarding them a necessary compromise imposed by the high side-structure of the spaceframe which supported the body.  Indeed, the doors had never been intended for use on road-cars, appearing first on the original (W194) 300SL, ten of which were built to contest sports-car racing in 1952.  The W194 had a good season, the most famous victory a 1-2 finish in the 24 Heures du Mans (24 Hours of Le Mans) and this success, along with the exotic lines, attracted the interest of the factory’s US importer who guaranteed the sale of a thousand coupés, essentially underwriting the profitability of full-scale road-car production.  The sales predictions proved accurate and between 1954-1957, 1400 (W198) 300 SL gullwings were built, some eighty percent of which were delivered to North American buyers.  Curiously, at the time, Mercedes-Benz never publicly disclosed what the abbreviation "SL" stood for.  The assumption had long been it meant Sport Light (Sport Leicht), based presumably on the SSKL of 1929-1931 (Super Sport Kurz (short) Leicht) but the factory documentation for decades used both Sport Leicht and Super Leicht.  It was only in 2017 it published a 1952 paper discovered in the corporate archive confirming the correct name is Super Leicht.

300 SL Roadster (1957-1963)

 

That the sales reached the numbers hoped was good because the gullwing was expensive to produce and a certain volume was required to achieve profitability but by 1956, sales were falling.  At that time the US distributer was suggesting there was greater demand for a convertible so the decision was taken to replace the gullwing with a roadster, production of which began in 1957, lasting until 1963 by which time 1858 had been built.  Now with conventional front-hinged doors made possible by a re-design of the tubular frame, the opportunity was taken also to include some improvements, most notably a more powerful engine and the incorporation of low-pivot swing axles in the rear suspension.  The rear axle changes, lowering the pivot-point to 87mm (3.4 inches) below the differential centre-line did reduce the camber changes which could be extreme if cornering was undertaken in an inexpert manner but the tendency was never entirely overcome.  The swing axles, much criticized in later years, need to be understood in the context of their times, the tyres of the 1950s offering nothing like the grip of more modern rubber although it is remains regrettable the factory didn't, for its high-performance road cars, adopt the de Dion rear suspension it used on both road and competition cars during the 1930s.  Although manageable in expert hands, as the Mercedes-Benz Formula One drivers in 1954-1955 proved, the more predictable de Dion would likely have been better suited to most drivers on the roads.  In fairness, the gullwing’s rear suspension did behave better than many of the more primitive swing-axle systems used by other manufacturers but it needed to given that in any given situation, the Mercedes would likely be travelling a deal faster.  Remarkably, the Mercedes-Benz swing-axle arrangement lasted well into the age of the radial-ply tyre, in volume production until 1972 and used until 1981 on the handful of 600 Grossers built every year.

300 SLS (1957)

Less costly to build than the gullwing, a few hundred 300 SL roadsters were sold annually, the price tag reaching even higher in the stratospheric realm.  Unlike the lighter gullwing, the emphasis shifted from a dual-purpose vehicle suited to both road and track to one that was more of a grand-tourer.  The factory however managed to give the car one last fling at competition.  The SCCA (Sports Car Club of America), tired of the gullwing’s domination in the production sports car category, changed the rules to render it uncompetitive and, as the new roadster hadn’t yet achieved the volume needed to qualify for homologation, Mercedes-Benz built a new model: called the 300 SLS (Super Light Sport), two built to contest the SCCA’s modified production class.  Lighter, more powerful and with a few aerodynamic tweaks, the SLS won the trophy.

Job done, the factory withdrew from circuit racing although private teams would continue to campaign 300 SLs into the 1970s.  The road-going version continued with little visual change until 1963 although the engineering refinements continued as running changes, disk brakes adopted in 1961, the last few dozen built with a lighter aluminum engine block replacing the cast-iron casting.  When retired, it wasn’t replaced, the W113 (pagoda) and their successors (R107) roadsters a different interpretation of the genre.  It would be decades before Mercedes-Benz would again offer anything like the 300 SL.

190 SL (1955-1963)

The reception afforded the 300 SL prompted the US distributor to suggest a lower cost sports car would also be well-received.  The economics of that dictated the exotic features of the gullwing (dry-sump lubrication, the doors, fuel-injection) couldn’t be used so the factory instead grafted attractive roadster coachwork atop a shortened saloon car platform, the pedestrian four-cylinder engine barely more powerful than when found in its prosaic donor.  Still, the 190 SL (W121) looked the part and could be sold for well under half the price of a gullwing though even then it was hardly cheap, costing a third more than a Chevrolet Corvette and by then the Corvette had been transformed into a most estimable roadster with the addition of the new Chevrolet 265 cubic inch (4.3 litre) small-block V8.  Pleasingly profitable, nearly twenty-six thousand 190 SLs were built over an eight-year run beginning in 1955 and there were even plans for a 220 SL, using the 2.2 litre (134 cubic inch) straight-six from the “pontoon” saloon range (W120-121-105-128-180; 1953-1963) which had provided the roadster's platform.  Prototypes were built and testing confirmed they were production-ready but the continuing success of the 190 SL and capacity constraints first postponed and finally doomed the project.  After production ceased in 1962 (none were built in 1963 but the factory listed the final 104 cars as 1963 models), it wouldn’t be until the 1990s that the concept of a smaller roadster (the R170 SLK) to run alongside the (R129) SL was revived although, since the early 1970s, the SL (R107) had simultaneously been available with engines of different sizes and accordingly placed price-points.

190 SL Rennsport, Macau Grand Prix, 1957.

Though never designed with competition in mind, the factory did construct half a dozen higher-performance Rennsport (motor-racing) packages (referred to internally as the 190 SLR), the most important aspect of which was diet, the weight-reduction achieved with aluminium doors, a smaller Perspex windscreen and the deletion of non-essential items such as the soft top, sound insulation, the heater (they're surprisingly weighty devices) and bumpers.  Although never part of a major racing campaign, it did enjoy success including a class win in a sports car event at Morocco and victory in the 1957 Macau Grand Prix.

Last of the Adenauers: 300d (W189, 1957-1962) Cabriolet D (upper) & the "standard" 300d saloon (four-door hardtop).

Although some of its customers during the mid-twentieth-century (notably between 1933-1945) are understandably neglected in their otherwise comprehensive attention to history, Mercedes-Benz has always acknowledged and publicized the drivers and clients of the 1950s.  Their Formula One drivers (especially Juan Manuel Fangio (1911–1995) & Stirling Moss (1929–2020) were honored for decades after their retirements and Konrad Adenauer, the first chancellor of the Federal Republic, was even afforded the unique distinction of being the nickname for the 300 (W186 & W189, 1951-1962), the big limousine of the era which used a substantially similar engine to the 300 SL's unit.  Note that although the top image is of a convertible, it's a "cabriolet" and not a roadster.  According to Mercedes-Benz, a roadster is a two door, two seater convertible although, since the 1960s, the factory has sometimes offered the option of single (transverse) or conventional rear seat for occasional (and sometimes uncomfortable) use.  Small, these seats were really suitable only for very young children and no pretence was made that they make a roadster into a true four-seater, 2+2 the usual (generous) description.  Being Germans, during the 1930s, Daimler-Benz decided there were sufficient detail differences between the coachwork and hood (in the sense of folding roof) assemblies offered and formalized definitions of five distinct flavors of Mercedes-Benz cabriolets.

Fraulein Rosemarie Nitribitt with 190 SL and Joe der Hund.

However, in a fate shared with some of the most valued clients of the three-pointed star between 1933-1945, nor does the factory’s historic literature dwell on someone perhaps the 190SL’s best known owners, Rosemarie Nitribitt (1933-1957).  Fraulein Nitribitt was, by 1957, Frankfurt’s most illustrious (and reputedly most expensive) prostitute, a profession to which she seems to have been drawn by necessity but at which she proved more than proficient and, as the reports of the time attest, there was nothing furtive in the way she practiced her trade.  Something of a celebrity in Frankfurt, the republic’s financial centre, her black roadster became so associated with her business model that the 190SL was at the time often referred to as the “Nitribitt-Mercedes”, her car seen frequently, if briefly, parked in the forecourts of the city’s better hotels.  Unlike the contemporary connection with Herr Adenauer, the factory never acknowledged this nickname.

190 SL sales breakdown

The lives of prostitutes, even the more highly priced, can descend to their conclusion along a Hobbesian path and in 1957, aged twenty-four, she was murdered in her smart apartment, strangled with a silk stocking, the body not found for several days.  Given Fraulein Nitribitt operated at the upper end of the market, her clients tended variously to be rich, famous & powerful and that attracted the raft of inevitable conspiracy theories there had been a cover-up to protect their interests, a rather botched police investigation encouraging such rumors.  The murder remains unsolved.  It has been suggested sales of the 190 SL suffered because of the connection, the little roadster briefly attracting the moniker “whore’s taxi” and indeed, there was a decline in the period.  However, 1956 was the first year of full-production and a second-year drop-off in sales is not unknown, gullwing production for example dropped to 308 in 1956, quite a fall from the 855 achieved the previous year and while, at least in Germany, the association with the dead courtesan may have been off-putting, without qualitative data, one really can’t say.  There was a precipitous decline in 1958 but that was the year of the worst US recession of the post-war boom where most of the drop was booked and sales anyway quickly recovered on both sides of the Atlantic.

Frankfurt police officers examining Helga Matura's 220 SE cabriolet.  Note the jackboots.

In a coincidence of circumstances, a decade later, Fraulein Helga Sofie Matura (1933-1966) was another high-end prostitute murdered in Frankfurt, the weapon this time a stiletto (the stylish shoe rather than the slender blade).  Never subject to the same rumors the Nitribtt case attracted, it too remains unsolved.  In another coincidence, Fraulein Matura’s car was a convertible Mercedes, a white (W111) 220 SE Cabriolet.  Despite the connection, the W111 never picked up any prurient nicknames and nor did its reputation suffer, the most valuable of the W111 cabriolets now attracting prices in excess of US$300,000 for original examples while German turning houses which update the drive-trains to modern standards list them at twice that.

Helga Matura (1966) by Gerhard Richter

Gerhard Richter (b 1932) is a German visual artist whose work encompasses glass as well as aspects of both photography and painting.  Although most noted for working in illusionistic space, some of his output has belonged to various schools of realism and he seems to place himself in many of the traditions of modernism, acknowledging surrealism, the primacy of the object and the purpose of art.  Of particular interest was his 1988 series of fifteen photo-paintings (18 October 1977) depicting four members of the Red Army Faction (RAF) (better, if a little misleadingly, known in the English-speaking world as the Baader-Meinhof Gang).  Created using monochrome photographs taken mostly before their deaths, the work was an interesting exploration of time, meaning and form.

His portrait of the late Helga Matura is representative of his technique in photo-paintings, applying the practices of the Fluxus movement to material not originally created as art.  Blurred and variously in and out of focus, it takes the entirely representational image of a photograph which is then disrupted; disruptions may be for the purposes of the artist, the subject or the viewer and indeed time, the nature of the work changing whether viewed with or without knowledge of her life and death.

Crashed, California, 2005.

In 2005, Lindsay Lohan went for a drive in her Mercedes-Benz SL 65 AMG roadster.  It didn’t end well.  Based on the R230 (2001-2011) platform, the SL 65 AMG was produced between 2004-2012, all versions rated in excess of 600 horsepower, something perhaps not a wise choice for someone with no background handling such machinery though it could have been worse, the factory building 350 of the even more powerful SL 65 Black Series, the third occasion an SL was offered without a soft-top and the second time one had been configured with a permanent fixed-roof.

Fixed, Texas, 2007.

However, by 2007, the car (California registration 5LZF057), repaired, detailed & simonized, was being offered for sale in Texas, the mileage stated as 6207.  Bidding was said to be “healthy” so all's well that ends well.

Vagina & Vulva

Vagina (pronounced vuh-jahy-nuh)

(1) In anatomy & zoology, in many female mammals, the moist, tube-shaped canal part of the reproductive tract which runs from the cervix of the uterus through the vulva (technically between the labia minora) to the outside of the body.

(2) In botany, the sheath formed by the basal part of certain leaves where they embrace the stem.

(3) A sheath-like part or organ (now rare even in technical literature).

(4) In colloquial (and now general) use, the vulva, or the vulva and vaginal passage collectively.

(5) In derogatory colloquial use, an un-masculine man; a weakling (now rare, “pussy” the preferred modern term).

1675-1685: A creation of Medical Latin, a learned borrowing of the Latin vāgīna.  As used in anatomy, the seventeenth century coining was a specialized application of the Latin vāgīna (a sheath, scabbard; a covering, holder; sheath of an ear of grain, hull, husk) of uncertain origin, the suggestion by some etymologists it may have been cognate with the Lithuanian vožiu & vožti (to cover with a hollow thing) dismissed by others as “speculative” or even “gratuitous proposal”.  The use in medicine is exclusive to modern science, the Latin word not used thus during Antiquity.  Vagina is a noun, vaginal & vaginalike are adjectives, vaginally is an adverb; the noun plural is vaginas or vaginae (the old spelling vaginæ is effectively extinct); the part of the anatomy used for copulation & childbirth in female mammals and a similar organ exists in some invertebrates.

The vluva and vagina have for centuries attracted the coining of slang terms, not all of them derogatory.  Borrowed from zoology, "camel toe" directly references the vulva's labia majora. 

In idiomatic use “vaginamoney” is (often embittered) slang for alimony, child support etc, money paid by men to ex-partners after the sundering of a relationship.  One slang form which may not survive is "hairy check book" (cheque book outside the US) because (1) checks are declining in use and (2) body-hair fashions have changed.  In psychiatry, the condition vaginaphobic describes “a fear of or morbid aversion to vaginas) and vaginaphile (an admiration for vaginas) is listed by only some dictionaries which is surprising given authors are so often given to write about them and painters are drawn to painting them (in the sense of oil on canvas etc although there’s doubtless a niche for applying paint directly).  Dating from 1908, the term “vagina dentata” entered psychiatry and its popularization is usually attributed Austrian psychoanalyst Sigmund Freud (1856-1939) although this perception may be attributable to Freud’s works being better known and more widely read, the term used by many in the profession.  The Latin vagina dentata (toothed vagina) referenced the folk mythology in which a woman's vagina contained teeth, the implication being a consequence of sex might be emasculation or at least severe injury.  The tale was also used as a warning about having sex with unknown women and as a way of discouraging rape.  The vivid imagery of a vagina dentata (in somewhat abstract form) was used by the US military as a warning about the dangers of STIs (sexually transmitted infection (once known as sexually transmitted diseases (STD) & VD (venereal disease).  Some writers have speculated on what this revealed about Freud and his much discussed understanding of women.

Vulva (pronounced vuhl-vuh)

(1) The external female genitalia of female mammals (including the labia, mons veneris, clitoris and vaginal orifice.

(2) In helminthology, a protrusion on the side of a nematode (multivulva used to describe a phenotype of nematode characterized by multiple vulvas).

(3) In arachnology, the spermatheca and associated ducts of the female reproductive system (also known as internal epigyne or internal genitalia).

(4) An internal genital structure in female millipedes (known also as the cyphopod).

Late 1300s: A learned borrowing from the Latin vulva, from the earlier volva (womb, female sexual organ) (perhaps in the literal sense of a “wrapper”), from volvere (to turn, twist, roll, revolve (also “turn over in the mind”)), probably from volvō (to turn, to roll, to wrap around), from the primitive Indo-European root wel- (to turn, revolve), the derivatives referring to curved, enclosing objects.  In the 1970s, when Volvo automobiles weren’t noted for their precise handling, journalists enjoyed noted the translation of the Latin volvō as: “I roll”.   It was akin to the Sanskrit उल्ब (úlba) (womb).  The adjectives vulvalike (also vulva-like) & vulviform both describe objects or designs having the shape of a vulva.  Vulva is a noun, vulval, vulvaless, vulviform, vulvar, vulvate & vulvic are adjectives; the noun plural is vulvas, vulvae or vulvæ.

Ms Gillian Anderson’s “vagina dress”

Gillian Anderson, Golden Globes award ceremony 2024.

There’s nothing novel in the critical deconstruction of the dresses worn on red carpets but the one worn at the 2024 Golden Globe ceremony by actor Gillian Anderson (b 1968) also attracted the attention of word nerds.  Designed by Gabriela Hearst (b 1976), the strapless, ivory corset gown was embroidered with individually stitched embellishments in the shape of vulvas, each of which absorbed some 3½ hours of the embroider’s time.  In an allusion to her sexual wellness brand (G spot), when interviewed, Ms Anderson said she wore the piece: “…for so many reasons. It’s brand appropriate.”  The response in the press and on-line appeared to be (mostly) positive but what did attract criticism was the widespread use of “vagina” to describe the designs, a descriptor used even by Ms Anderson herself.  The more strident of the critics seemed to detect sexual politics in what they claimed was anatomical imprecision, the implication being this lack of respect for gynaecological terminology was casual misogyny; doubts were expressed that anyone would dare confuse a scrotum with the testicles.

Anatomical diagram (left) 1958 Edsel (centre) and the detail on Gabriela Hearst's gown (right).  Although Ms Anderson probably didn't give the 1958 Edsel a thought, it does illustrate why her use of "vagina" to describe the embroidered motifs is defensible.

The pedants are correct in that technically the “vulva” describes on the external portion of the genitalia that leads to the vagina; the vulva including the labia majora, labia minora, and clitoris.  The labia is also a complex structure which includes the labia majora (the thick, outer folds of skin protecting the vulva’s internal structure) and the labia minora (the thin, inner folds of skin directly above the vagina).  However, for almost a hundred years, the term “vagina” has widely been used to refer to the vulva and has come to function as a synecdoche for the entire female genitalia and so prevalent has the use become that even medical professionals use “vagina” thus unless great precision is required.  Still, given Ms Anderson’s brand is concerned with such matters, perhaps the historically correct use might have been better but the actor herself noted “…it has vaginas on it” so linguistically, her proprietorial rights should be acknowledged.

The Edsel, the grill and the myths

1958 Edsel Citation convertible.

Although it went down in industrial history as one of capitalism’s most expensive failures, objectively, Ford Motor Corporation’s Edsel really wasn’t a dramatically worse car than the company’s companion brands Ford & Mercury.  Indeed that was one of the reasons for the failure in the market; sharing platforms, engines, transmissions, suspension and some body parts with Fords & Mercurys, the thing simply lacked sufficient product differentiation.  That sharing of components (and assembly plants; Ford sending the Edsels down the existing production lines in the same factories) also makes it hard to believe the often quoted US$300 million (between US$2.5-3 billion expressed in 2024 values) Ford booked as a loss against the abortive venture as anything but an opportunity taken by the accountants to dump all the bad news in one go, certain taxation advantages also able to be gained with this approach. 

1959 Edsel Corsair two-door hardtop.

The very existence Edsel was owed to a system devised by Alfred P Sloan (1875–1966) while president of General Motors (GM).  Sloan is now mostly forgotten by all but students of industrial & economic history but he was instrumental in the development some of the concepts which underpinned the modern economy including frequent product changes (for no functional purpose), planned obsolescence and consumer credit.  What the Sloan system did was provide GM’s customers with a “status ladder” in which the company could produce a range of products (with substantial cross-amortization) at price points which encouraged them to “step up” to the next level as their disposable income increased.  At one point, GM’s brand-range had nine rungs but the Great Depression of the 1930s necessitated some pruning and what eventually emerged was a five rung system: Chevrolet, Pontiac, Oldsmobile, Buick & Cadillac.  In the 1950s, when the US economy enjoyed the unusual conjunction of rising incomes, stable prices and a remarkably (by both historic and contemporary standards) small disparity between the wealth of the rich and poor, this produced the swelling middle class which was the target market for most consumer products and certainly those on the Sloan ladder.  Ford had in 1938 added a rung when the Mercury brand was spliced between Ford and Lincoln but in the mid 1950s, the MBAs convinced the company the Sloan system was the key to GM’s lead in the market and they too re-structured the company’s products into five rungs: Ford, Mercury, Edsel, Lincoln & Continental.  Actually, in a harbinger, the loss-making Continental Division lasted barely a season, folded into Lincoln before the Edsel debuted for the 1958 model year but the MBAs kept the faith.

It turned out to be misplaced although in fairness to them, the circumstances in 1958 were unfortunate, a short but sharp recession shocking consumers who had become accustomed to growth and stability, believing that such unpleasantness belonged to the pre-war past.  The Edsel never recovered.  Although sales in 1958 were disappointing, given the state of the economy, it could have been worse but Ford’s market research (focus groups a thing even then) had identified problems and in response toned down the styling and moved the brand down-market, notionally to sit between Ford & Mercury, a gap which in retrospect didn’t exist.  Sales dropped that year by about a third and the writing was on the wall, although surprising many, a pared-down Edsel range was released for 1960 using Ford’s re-styled bodies but it seemed not many were fooled and fewer than 3000 left the factory before late in 1959 the end of the brand was announced.

1960 Edsel Ranger Sedan.

Really little more than a blinged-up Ford, the Edsel failed because for such a "hyped" product it was a disappointment and in that it can be compared to something like the administration of Barack Obama (b 1961; US president 2009-2017).  Barack Obama was not a bad president and he didn’t lead a bad government, indeed most objective analysts rate his term as “above average” but he disappointed because he promised so much, the soaring rhetoric (“highfalutin nonsense” as the press baron Lord Beaverbrook (1879-1964) would have put it) which offered hope and change never realized.  There was also the Elsel’s styling.  There was much clumsiness in the detailing (although the whole US industry was similarly afflicted in 1958) but the single most polarizing aspect was the vertical grill assembly, controversial not because it was a regression to something which had become unfashionable in the “longer, lower, wider” era but because of the shape which to some suggested a woman’s vulva.  Many said that (some preferring “vagina” or “genitalia”) though in those more polite times some publications were reluctant to use such language in print and preferred to suggest the grill resembled a “toilet seat” although that was (literally) a bit of a stretch (and Chrysler's Virgil Exner (1909–1973) was already applying them to trunk lids); more memorable was Time magazine’s “an Oldsmobile sucking a lemon”.

1958 Edsel (left) and 1958 Oldsmobile (right).  One can see why someone at Time magazine thought of "an Oldsmobile sucking a lemon".

1958 Edsel Bermuda “Woody” station wagon.  The “woody” nickname was applied to the station wagons from all manufacturers although after the early 1950s the “wood” was a combination of fibreglass and the DI-NOC plastic appliqué.  The look was intended to evoke the look of the partially timbered-bodied station wagons in production until the early 1950s (Chrysler in the 1960s even did a few convertibles recalling earlier models) and in the US the look lasted until the 1990s.  Ford’s attempt in the 1960s to tempt British & Australian buyers with the charms of DI-NOC proved unsuccessful.

As much as the sedans and convertibles, the Edsel station wagons were just as unwanted.  The Bermuda station wagon was offered only for the 1958 model year and it managed sales of only 2,235, 779 the nine-seater version with an additional row of seating in the rear section, a configuration which was always popular with US buyers in the era before mini-vans and SUVs.  The three-row Bermuda was the rarest of the 1958 Edsels but collectors still price them below the convertibles.  If the vulva-themed front end was confronting, there was a strangeness too at the rear, the turn-indicator lights in the shape of an arrow, a traditional symbol to indicate the intended direction of travel but bizarrely, the Edsel’s arrows pointed the opposite direction, something necessitated by the need to blend the shape with that of the body’s side moldings.

Greenhouse

Greenhouse (pronounced green-hous)

(1) A structure usually with a skeletal frame supporting panes of glass, Perspex or other translucent materials in which conditions such as temperature, humidity and irrigation are maintained within a desired range, used for cultivating delicate plants or growing plants out of season.

(2) In UK military slang, the clear material of an aircraft’s cockpit (now rare).

(3) In automotive design, the glass (and Perspex) between the beltline and roofline (also called the "glasshouse").

(4) In surgical medicine, a structure shielding an operating table and designed to protect from the transmission of bacteria.

(5) In climatology, as “greenhouse effect”, a description of the general global consequences of the increasing atmospheric concentrations of “greenhouse gases”, notably carbon dioxide (CO₂), methane (CH₄) et al).

(6) In climatology, a hot state in the global climate.

(7) To place (plants) in a greenhouse and (figuratively), to nurture something in some way to promote growth or development.

1655–1665: From the late Middle English greenhouse (house for growing greens), the reference to the vegetables grown (the produce of various colors but much of the foliage was green during the growing process).  The construct was green + house and the form green-house, while now less common, still runs in parallel.  Green was from the Middle English grene, from the Old English grēne, from the Proto-West Germanic grōnī, from the Proto-Germanic grōniz, from the primitive Indo-European ghreh (to grow).  The related forms include the North Frisian green, the West Frisian grien, the Dutch groen, the Low German grön, green & greun, the German grün, the Danish & Norwegian Nynorsk grøn, the Swedish grön, the Norwegian Bokmål grønn and the Icelandic grænn.  The noun use to refer to the color developed from the earlier references to vegetables and having “grened”.  House was from the Middle English hous & hus, from the Old English hūs (dwelling, shelter, house), from the Proto-West Germanic hūs, from the Proto-Germanic hūsą (and comparable with the Scots hoose, the West Frisian hûs, the Dutch huis, the German Haus, the German Low German Huus, the Danish hus, the Faroese hús, the Icelandic hús, the Norwegian Bokmål hus, the Norwegian Nynorsk hus & Swedish hus).  The Germanic forms may have been from the primitive Indo-European skews & kews-, from skewh & kewh- (to cover, to hide).  The word supplanted the non-native Middle English meson & measoun (house), from the Old French maison (house).  The now rare (and effectively probable extinct) plural housen was from the Middle English husen & housen.  In the Old English the nominative plural was hūs.  Greenhouse is a noun & verb and greenhousing & greenhoused are verbs; the noun plural is greenhouses.

Greenhouse: The Orchid House, Kew Gardens.

As structures used to create artificial, environments, optimized for the cultivation of plants, greenhouse has several synonyms.  The earlier noun conservatory dates from the 1560s in the sense of “a preservative”, a development of the adjectival use (having the quality of preserving), from the Latin conservator (keeper, preserver, defender), an agent noun from conservare.  The meaning “a place for preserving or carefully keeping anything” emerged in the 1610s and when used for the growing of flowers & vegetables, such structures came in the 1650s be called greenhouses.  In English, the formal use in musical education as “a school of music; a place for the performing arts” dates from 1805, from the Italian conservatorio or the French conservatoire (places of public instruction and training in some branch of science or the arts, especially music), from the Medieval Latin conservatorium.  The first places so described were Italian and the word came into use in France after the Revolution (1789); the Italian word was used in English after 1771.  Among gardeners and horticulturalists, by the mid-nineteenth century earthier terms such as “planthouse” and “hothouse” were in use, even in places of serious scientific study such as London’s Kew Gardens (the Royal Botanic Gardens) which, for practical reasons, adopted for various greenhouses pragmatic descriptions such as “Palm House”, “Orchid House” et al.

Lindsay Lohan with a pair of ratchet loppers, pruning cuttings for the potting shed, May 2015.

A twentieth century coining was the “poly house”, an allusion to the use of thick, translucent polythene which in the 1930s, supplied at low cost in rolls by the US petrochemical industry, was instant popular, enabling greenhouses to be built quickly and cheaply.  The related “poly tunnel” & “poly-tube” described the use of the same material to produce even smaller micro-environments with the fabrication of long, “roofs” (semi-circular with the appearance of a tube although without a base) which covered the rows of plants; depending on the crop, such structures could be only a few inches high.  There was also the “potting shed” which was different in that it wasn’t a place with any form of climate control and simply a place a gardener (professional or amateur) could work with their tools, pots etc falling conveniently to hand.  “Potting shed” however has been a “loaded” euphemism and metonym since the publication of DH Lawrence’s (1885–1930) Lady Chatterley's Lover (1928) which wasn’t generally available in the UK until 1961 when R v Penguin Books was decided.  That was a test case of recent legislative amendments in which a jury found the novel satisfied the new provision that the work was “in the interests of science, literature, art or learning, or of other objects of general concern”.  According to some (and they still exist in the Conservative Party), society has since been in decline.  In the novel, more was fertilized in the potting shed than the plants.

August 1912: By the time reports about global warming appeared in the popular press, understandings of the basics of human-induced climate change had been understood for almost a century.

Most reputable sources define the greenhouse effect (on Earth and other heavenly bodies) as something like: “The radiative effect of all infrared absorbing constituents in the atmosphere”.  The operation of the greenhouse effect is not unique to the Earth of the post-industrial revolution but what makes it historically unusual is (1) the rapidity of the increase in atmospheric greenhouse gases (GHGs) and (2) that so much of the increase is due to human activity (mostly the burning of fossil fuels).  In the early nineteenth century, French scientists had published papers describing what would later come to be known as the greenhouse effect, deconstructing the consequences of differing compositions in the Earth’s atmosphere and it was a Swedish meteorologist who first applied the term “greenhouse”, an example of the use of a term the general population would find more accessible than the sometime arcane language of science.  The term “greenhouse seems first to have appeared in print in 1937 but for decades, perception of the phenomenon as a problem was restricted to a handful of specialists and even in the scientific community there were many who viewed it as something benign or even beneficial, there being an awareness a rising temperature would make more of the planet habitable and the increasing volume of CO₂ would encourage plant growth, thus benefiting agriculture.  At the time, climate science was in its infancy, satellites and the big computers needed to model the climate system were decades away and the data on which to develop theories simply didn’t exist.  Additionally, it wasn’t until well into the second half of the century those emissions began radically to increase, the assumptions long that any possible problems probably wouldn’t emerge for centuries.

A chilly looking Greta Thunberg (b 2003), during School Strike for Change, protesting against global warming outside the Swedish Parliament, November 2018.  On 3 January 2024, the world's most famous weather forecaster turned 21.

So “greenhouse effect” never really worked as a term successfully to convey the degree of seriousness the issue deserved.  Accordingly, academics, the activist communities and sympathetic journalists began in the late 1970s to use other words but “global warming” although accurate, really wasn’t much of an improvement because “warm” is a generally “positive” word, used to covey the idea of “kindness, friendliness or affection” and while many people probably thought their climate was already hot enough, more (especially those in the “global north”) would probably have welcomed generally warmer weather.  So that didn’t gain the necessary traction and by the early 1990s, “climate change” began to be used interchangeably with “global warming”, the old “greenhouse effect” by now abandoned.  The scientific rationale for this was that in the narrow technical sense, global warming describes only increased surface warming, while climate change describes the totality of changes to Earth's climate system.  However, until well into the twenty-first century, for most of the population in the First World, what in retrospect have come to be understood as manifestations of climate change, things were hardly obvious.  By the 2020s, the linguistic implications in messaging seemed finally understood and “climate crisis”, “climate emergency” and “climate catastrophe” became the preferred terms and while the “climate change deniers” seem now less numerous (at least some perhaps having perished from heat stroke or drowned in one of the “once in 500 year floods” which seem now frequent).  In the political discourse, "climate crisis" and "global heating" seem now the popular forms. 

The Automotive Greenhouse

1970 Series 2 Fiat 124 Coupé (left) and 2022 Chevrolet Camaro ZL1 1LE (right).

The Fiat and Chevrolet represent two approaches to the coupé greenhouse (styled also as the "glasshouse") and both attracted some comment from critics, the Fiat because it was judged around an inch (25 mm) too high to achieve aesthetic success and the Chevrolet because it was too low (the estimates of by how much varied).  The Italian car however was much admired and enjoyed strong demand for most of its life (1967-1975 and given what followed the end of production was probably premature), and at least some of the success was attributable to the comfortable cabin with its generous headspace and the greenhouse which provided outstanding visibility in all directions, am important aspect of what was coming to be understood as “passive safety” (as opposed to “active safety” elements such as seat-belts or crumple-zones).  The low roof-line on the Chevrolet was thought by some to give the car a “cartoonish” quality although it’s a subjective judgment whether that detracted from the look and certainly it lent the thing a low-slung, sporty appearance which was after all presumably what most appealed to the target market.  The practical drawback was the abbreviated greenhouse meant a dark cabin and some compromise in the ease of ingress & egress although descriptions suggesting the space was “claustrophobic” or “oppressive” seem hyperbolic.  As a retro take on the original Camaro (1967-1969), the fifth (2010-2015) & sixth (2016-2024) generation models were well executed although greenhouse and other details unsettled some.  Ms Thunberg approves of neither although, depending on how one deconstructs the numbers, it's debatable which contributes more to the climate crisis.

Standard and Spezial coachwork on the Mercedes-Benz 300d (W189, 1957-1962).  The "standard" four-door hardtop was available throughout the run while the four-door Cabriolet D was offered (off and on) between 1958-1962 and the Spezials (landaulets, high-roofs et al), most of which were for state or diplomatic use, were made on a separate assembly line in 1960-1961.  The standard greenhouse cars are to the left, those with the high roof-line to the right.

The 300d (W189, 1957-1962) was a revised version of the W186 (300, 300b & 300c; 1951-1957) which came to be referred to as the "Adenauer" because several were used as state cars by Konrad Adenauer (1876–1967; chancellor of the FRG (West Germany) 1949-1963).  Although the coachwork never exactly embraced the lines of mid-century modernism, the integration of the lines of the 1950s with the pre-war motifs appealed to the target market (commerce, diplomacy and the old & rich) and on the platform the factory built various Spezials including long wheelbase "pullmans", landaulets, high-roof limousines and four-door cabriolets (Cabriolet D in the Daimler-Benz system).  The high roofline appeared sometimes on both the closed & open cars and even then, years before the assassination of John Kennedy (JFK, 1917–1963; US president 1961-1963), the greenhouse sometimes featured “bullet-proof” glass.  As well as Chancellor Adenauer, the 300d is remembered also as the Popemobile (although not then labelled as such) of John XXIII (1881-1963; pope 1958-1963).

Two from the Daimler-Benz Spezial line: The 1965 Papal Mercedes-Benz 600 (W100) Landaulet (left) built for Pope Paul VI (1897-1978; pope 1963-1978) (left) and the one-off short wheelbase (SWB) 600 Landaulet (right) built for racing driver Graf von Berckheim (Count Graf Philipp-Constantin Eduard Siegmund Clemens Tassilo Tobias von Berckheim, 1924-1984).

The Papal 600 used the higher roof-line which was a feature of some of the Spezial Pullmans & Pullman Landaulets.  The attractions of the high-roof coachwork was (1) greater headroom which afforded more convenient ingress & egress (a practical matter given the cars were sometime parade vehicles used by royalty and military dictators, both classes given to wearing crowns or big hats) and (2) the extended greenhouse made it easier for crowds to see the occupants.  Count von Berckheim's car used the standard roof-line and was the only SWB Landaulet, the other 59 all built on the LWB Pullman platform.