Lettrism

Lettrism (pronounced let-riz-uhm)

A French avant-garde art and literary movement established in 1946 and inspired, inter alia, by Dada and surrealism.  The coordinate term is situationism.

1946: From French lettrisme, a variant of lettre (letter).  Letter dates from the late twelfth century and was from the From Middle English letter & lettre, from the Old French letre, from the Latin littera (letter of the alphabet (in plural); epistle; literary work), from the Etruscan, from the Ancient Greek διφθέρᾱ (diphthérā) (tablet) (and related to diphtheria).  The form displaced the Old English bōcstæf (literally “book staff” in the sense of “the alphabet’s symbols) and ǣrendġewrit (literally “message writing” in the sense of “a written communication longer than a “note” (ie, something like the modern understanding of “a letter”)).  The –ism suffix was from the Ancient Greek ισμός (ismós) & -isma noun suffixes, often directly, sometimes through the Latin –ismus & isma (from where English picked up ize) and sometimes through the French –isme or the German –ismus, all ultimately from the Ancient Greek (where it tended more specifically to express a finished act or thing done).  It appeared in loanwords from Greek, where it was used to form abstract nouns of action, state, condition or doctrine from verbs and on this model, was used as a productive suffix in the formation of nouns denoting action or practice, state or condition, principles, doctrines, a usage or characteristic, devotion or adherence (criticism; barbarism; Darwinism; despotism; plagiarism; realism; witticism etc).  Letterism is listed by some sources as an alternative spelling but in literary theory it used in a different sense.  Lettrism and lettrist are nouns; the noun plural is letterists.

Letter from letterist Lindsay Lohan (2003).

A Lettrist was (1) one who practiced Lettrism or (2) a supporter or advocate of Lettrism.  Confusingly, in the English-speaking world, the spelling Letterist has been used in this context, presumably because it’s a homophone (if pronounced in the “correct (U)” way) and the word is “available” because although one who keeps as diary is a “diarist”, even the most prolific of inveterate letter writers are not called “letterists”.  The preferred term for a letter-writer is correspondent, especially for those who writes letters regularly or in an official capacity.  The Letterist International (LI) was a Paris-based collective of radical artists and cultural theorists which existed 1952-1957 before forming the Situationist International (SI), a trans-European, unstructured collective of artists and political thinkers which eventually became more a concept than a movement.  Influenced by the criticism that philosophy had tended increasingly to fail at the moment of its actualization, the SI, although it assumed the inevitability of social revolution, always maintained many (cross-cutting) strands of expectations of the form(s) this might take.  Indeed, just as a world-revolution did not follow the Russian revolutions of 1917, the events of May, 1968 failed to realize the predicted implications; the SI can be said then to have died.  The SI’s discursive output between 1968 and 1972 may be treated either as a lifeless aftermath to an anti-climax or a bunch of bitter intellectuals serving as mourners at their own protracted funeral.  In literary theory, while “Lettrism” has a defined historical meaning, the use of “letterism” is vague and not a recognized term although it has informally been used (often with some degree of irony) of practices emphasizing the use of letters or alphabetic symbols in art or literature and given the prevalence of text of a symbolic analogue in art since the early twentieth century, it seem surprising “letterism” isn’t more used in criticism.  That is of course an Anglo-centric view of things because the French Lettrists themselves are said to prefer the spelling “Letterism”.

Jacques Derrida smoking pipe.

The French literary movement Lettrism was founded in Paris in 1946 and the two most influential figures in the early years were the Romanian-born French poet, film maker and political theorist Isidore Isou (1925–2007) and his long-term henchman, the French poet, & writer Maurice Lemaître (1926-2018).  Western Europe was awash with avant-garde movements in the early post-war years but what distinguished Lettrism was its focus on breaking down (deconstruction was not yet a term used in this sense) traditional language and meaning by emphasizing the materiality of letters and sounds rather than conventionally-assembled words.  Scholars of linguistics and the typographic community had of course long made a study of letters, their form, variation and origin, but in Lettrism it was less about the letters as objects than the act of dismantling the structures of language letters created, the goal being the identification (debatably the creation) of new forms of meaning through pure sound, visual abstraction and the aesthetic form of letters.  Although influenced most by Dada and surrealism, the effect the techniques of political propaganda used during the 1930s & 1940s was noted by the Lettrists and their core tenent was an understanding of the letter itself as the fundamental building block of art and literature.  Often they would break down language into letters or phonetic sounds, assessing and deploying them for their aesthetic or auditory qualities rather than their conventional meaning(s).  In that sense the Lettrists can be seen as something as precursor of post-modernism’s later “everything is text” orthodoxy although that too has an interesting origin.  The French philosopher Jacques Derrida (1930-2004) made famous the phrase “Il n'y a pas de hors-texte” which often is translated as something like “there is no meaning beyond the text” but “hors-texte” (outside the text) was printers’ jargon for those parts of a book without regular page numbers (blank pages, copyright page, table of contents et al) and Derrida’s point actually was the hors-texte must be regardes as a part of the text.  There was much intellectual opportunism in post modernism and for their own purposes it suited may to assert what Derrida said was “There is nothing outside the text” and what he meant was “everything is part of a (fictional) text and nothing is real” whereas his point was it’s not possible to create a rule rigidly which delineates what is “the text” and what is “an appendage to the text”.  Troublingly for some post modernists, Derrida did proceed on a case-by-case basis although he seems not to have explained how the meaning of the text in an edition of a book with an appended "This page is intentionally left blank" page might differ from one with no such page.  It may be some earnest student of post-modernism has written an essay convincingly exactly that.

The Lettrism project was very much a rejection of traditional language structures and the meanings they denoted; it was a didactic endeavor, the Lettrists claiming not only had they transcended conventional grammar & syntax but they could obviate even a need for meaning in words, their work a deliberate challenge to their audiences to rethink how language functions.  As might be imagined, their output was “experimental” and in addition to some takes on the ancient form of “pattern poetry” included what they styled “concrete poetry” & “phonetic poetry”, visual art and performance pieces which relied on abstraction, the most enduring of which was the “hypergraphic”, an object sometimes describe as “picture writing” which combined letters, symbols, and images, blending visual and textual elements into a single art form, often as collages or as graphic-like presentations on canvas or paper.  This wasn’t a wholly new concept but the lettrists vested it with new layers of meaning which, at least briefly, intrigued many although it was dismissed also as “visual gimmickry” or that worst of insults in the avant-garde: “derivative”.  Despite being one of the many footnotes in the history of modern art, Lettrism never went away and in a range of artistic fields, even today there are those who style themselves “lettrists” and the visual clues of the movement’s influence are all around us.

Chrysler’s letterism: The Chrysler 300 “letter series” 1955-1965.

The “letter series” Chrysler 300s were produced in limited numbers in the US between 1955-1965; technically, they were the high-performance version of the luxury Chrysler New Yorker and the first in 1955 was labeled C-300, an allusion to the 300 hp (220 kW) 331 cubic inch (5.4 litre) Hemi V8, then the most powerful engine offered in a production car.  The C-300 was well received and when an updated version was released in 1956, it was dubbed 300B, the annual releases appending the next letter in the alphabet as a suffix although in 1963 “I” was skipped when the 300H was replaced by the 300J, the rationale being it might be confused with a “1” (ie the numeral “one”), the same reasoning explaining why there are so few “I cup” bras, some manufacturers filling the gap in the market between “H cup” & “J cup” with a “HH cup” but there’s no evidence the corporation’s concerns ever prompted them to ponder a “300HH”.  Retrospectively thus, the 1955 C-300 is often described as the 300A although this was never an official factory designation.  While in the narrow technical sense not a part of the “muscle car” lineage (defined by the notion of putting a “big” car’s “big” engine into a smaller, lighter model), the letter series cars were an important part of the “power race” of the 1950s and an evolutionary step in what would emerge in 1964 as the muscle car branch and the most plausible LCA (last common ancestor) of both was the Buick Century (1936-1942).  The letter series was retired after 1965 because the market preference for high-performance car had shifted to the smaller, lighter, pony cars & intermediates (neither of which existed in the early years of the 300) though the “non letter series” 300s (introduced in 1962) continued until 1971 with an toned-down emphasis on speed and a shift to style.

1955 Chrysler C-300 (300A).

The 1955 C-300 typified Detroit’s “mix & match” approach to the parts bin in that it conjured something “new” at relatively low cost, combining the corporation’s most powerful Hemi V8 with the New Yorker Series (C-68) platform, the visual differentiation achieved by using the front bodywork (the “front clip” in industry jargon) from the top-of-the-range Imperial.  The justification for the existence of the thing was to fulfill the homologation requirements of NASCAR (National Association for Stock Car Auto Racing) that a certain number of various components be sold to the public before a car could be defined as a “production” car (ie a “stock” car, a term which shamelessly would be prostituted in the years to come) and used in sanctioned competition.  Accordingly, the C-300 was configured with the 331 cubic inch Hemi V8 fitted, with dual four barrel carburetors, solid valve lifters and a high-lift camshaft profiled for greater top-end power.  Better to handle the increased power, stiffer front and rear suspension was used and it was very much in the tradition of the big, powerful grand-touring cars of the 1930s such as the Duesenberg SJ, something that with little modification could be competitive on the track.  Very successful in NASCAR racing, the C-300 also set a number of speed records in timed trials but it was very much a niche product; despite the price not being excessive for what one got, only 1,725 were made.

1956 Chrysler 300B (left) and Highway Hi-Fi phonograph player (right).

The 300B used a updated version of the C-300s body so visually the two were similar although, ominously, the tailfins did grow a little.  The big news however lay under the hood (bonnet) with the Hemi V8 enlarged to 354 cubic inches (5.8 litres) and available either with 340 horsepower (254 kW) or in a high- compression version generating 355 (365), the first time a US-built automobile was advertised as producing greater than one horsepower per cubic inch of displacement.  It was a sign of the times; other manufacturers took note.  The added power meant a top speed of around 140 mph (225 km/h) could be attained, something now to ponder given the retardative qualities of the braking system but also of note was the season's much talked-about option: the "Highway Hi-Fi" phonograph player which allowed vinyl LP records to be played when the car was on the move; the sound quality was remarkably good but on less than smooth surfaces, experiences were mixed.  Success on the track continued, the 300B wining the Daytona Flying Mile with a new record of 139.373 MPH, and it again dominated NASCAR, repeating the C-300’s Grand National Championship.  Despite that illustrious record, only 1,102 were sold.

1957 Chrysler 300C.

The 1955-1956 Chryslers had a balance and elegance of line which could have remained a template for the industry but there were other possibilities and these Detroit choose to pursue, creating a memorable era of extravagance but one which proved a stylistic cul-de-sac.  The 1957 300C undeniably was dramatic and featured many of the motifs so associated with the US automobile of the late 1950s including the now (mostly) lawful quad-headlights, the panoramic “Vista-Dome” windshield, the lashings of chrome and, of course, those tailfins.  The Hemi V8 was again enlarged, now in a “tall deck” version out to 395 cubic inches (6.4 litres) rated at 375 horsepower (280 kW) and for the first time a convertible version of the 300 was available.  By now the power race was being run in earnest with General Motors (GM) offering fuel-injected engines and Mercury solving the problem in the traditional American (there’s no replacement for displacement) way by releasing a 430 cubic inch (7.0 litre) V8 although it was so big and heavy it made the bulky Hemi seem something of a lightweight; the 430 did however briefly find a niche in in power-boat racing.  For 300C owners who wanted more there was also a high-compression version with more radical valve timing rated at 390 horse power (290 kW) and this was for the first time able to be ordered with a three-speed manual transmission.  Few apparently felt the need for more and of the 2,402 300Cs sold (1,918 coupes & 484 convertibles), only 18 were ordered in high-compression form.

1958 Chrysler 300D.

Again using the Hemi 392, now tuned for a standard 380 horsepower (280 kW), there was for the first time the novelty of the optional Bendix “Electrojector” fuel injection, which raised output to a nominal 390 horsepower (290 kW) although its real benefit was the consistency of fuel delivery, overcoming the starvation encountered sometimes under extreme lateral load.  Unfortunately, the analogue electronics of the era proved unequal to the task and the unreliability was both chronic and insoluble, thus almost all the 21 fuel-injected cars were retro-fitted with the stock dual-quad induction system and it’s believed only one 300D retains its original Bendix plumbing.  Also rare was the take-up rate for the manual transmission option and interestingly, both the two known 300Ds so equipped were ordered originally with carburetors rather than fuel injection.  The engineers also secured one victory over the stylists.  After testing on the proving grounds determined the distinctive, forward jutting “eyebrow” header atop the windscreen reduced top speed by 5 mph (8 km/h), they managed to convince management to authorize an expensive change to the tooling, standardizing the convertible’s compound-curved type “bubble windshield”, a then rare triumph of function over fashion.  Although the emphasis of the letter series cars was shifting from the track to the roads, the things genuinely still were fast and one (slightly modified) 300D was set a new class record of 156.387 mph (251.681 km/h) on the Bonneville Salt Flats.  Production declined to 810 units (619 coupes & 191 convertibles).

1959 Chrysler 300E.

With the coming of the 1959 range, the Hemi was retired and replaced by a new 413 cubic inch (6.8 litre) V8 with wedge-shaped combustion chambers.  Lighter by some 100 lb (45 kg) and cheaper to produce than the Hemi with its demanding machining requirements and intricate valve train, the additional displacement allowed power output to be maintained at 380 horsepower (280 kW) while torque (something more significant for what most drivers on the street do most of the time actually increased).  The manual transmission option was also deleted with no market resistance and despite the lower production costs, the price tag rose, something probably more of a factor in the declining sales than the loss of the much vaunted Hemi and, like the 300D (and most of the rest of the industry) the year before, the economy was suffering in the relatively brief but sharp recession and Chrysler probably did well to shift 390 units (550 coupes & 140 convertibles).

1960 Chrysler 300F (left) and 300F engine with Sonoramic intake in red (right).

Although the rococo styling cues remained, underneath now lay radical modernity, the corporation’s entire range (except for exclusive Imperial line) switching from ladder frame to unitary construction.  The stylists however indulged themselves with more external flourishes, allowing the tailfins an outward canter, culminating sharply in a point and housing boomerang-shaped taillights.  Even the critics of such things found it a pleasing look although they were less impressed by the faux spare tire cover (complete with an emulated wheel cover!) on the trunk (boot), dubbing it the “toilet seat”.  The interior though was memorable with four individual bucket in leather with a center console between extending the cockpit’s entire length and there was also Chrysler’s intriguing electroluminescent instrument display which, rather than being lit with bulbs, exploited a phenomenon in which a material emits light in response to an electric field; the ethereal glow was much admired.  Buyers in 1959 may have felt regret in not seeing a Hemi in the engine bay, but after lifting the hood (bonnet) of a 300F they wouldn’t have been disappointed because, in designer colors (gold, silver, blue & red) sat the charismatic “Sonoramic” intake manifold, a “cross-ram” system which placed the carburetors at the sides of engine, connected by long tubular runners.  What the physics of this did was provide a short duration “supercharging” effect, tuned for the mid-range torque most used when overtaking at freeway speeds.  Also built were a handful of “short ram” Sonoramics which had the tubes (actually with the same length) re-tuned to deliver top-end power rather than mid-range torque.  Rated at a nominal 400 (300 kW) horsepower, these could be fitted also with the French-built Pont-a-Mousson 4-speed manual transmission used in the Chrysler V8-powered Facel Vega and existed only for the purpose of setting records, six 300Fs so equipped showing up at the 1960 Dayton Speed Week where they took the top six places in the event’s signature Flying Mile, crossing the traps at between 141.5-144.9 mph (227.7-233.3 km/h).  The market responded and sales rose to 1217 (969 & 248 convertibles) and the 300F (especially those with the “short ram” Sonoramics) is the most collectable of the letter series.

1961 Chrysler 300G.

The 300G gained canted headlights, another of those styling fads of the 1950s & 1960s which quickly became passé but now seem a charming period piece.  There was the usual myriad of detail changes the industry in those days dreamed up each season, usually for no better reason that to be “different” from last year’s model and thus be able to offer something “new”.  As well as the slanted headlights, the fins became sharper still and taillights were moved.  Mechanically, the specification substantially was unaltered, the Sonoramic plumbing carried over although the expensive, imported Pont-a-Mousson transmission was removed from the option list, replaced by Chrysler’s own heavy-duty 3-speed manual unit, the demand for which was predictably low.  The lack of a fourth cog didn’t impede the 300G’s performance in that year’s Daytona Flying Mile where one would again take the title with a mark of 143 mph (230.1 km/h) and to prove the point a stock standard model won the one mile acceleration title.  People must have liked the headlights because production reached 1617 units (1,280 coupes & 337 convertibles).

1962 Chrysler 300H.

Perhaps a season or two too late, Chrysler “de-finned” its whole range, prompting their designer (Virgil Exner (1909–1973)) to lament his creations now resembled “plucked chickens”.  For 1962 the 300 name also lost some of its exclusivity with the addition to the range of the 300 Sport series (offered also with four-door bodywork) and to muddy the waters further, much of what was fitted to the 300H could be ordered as an option on the basic 300 so externally, but for the distinctive badge, there was visually little to separate the two.  Mechanically, the “de-contenting” which the accountants had begun to impose as the industry chase higher profits (short-term strategies to increase “shareholder value” are nothing new) was felt as the Sonoramic induction system moved to the 300H’s option list with the inline dual 4-barrel carburetor setup last seen on the 300E now standard.  However, because of weight savings gained by the adoption of a shorter wheelbase platform, the specific performance numbers of 300H actually slightly shaded its predecessor but the cannibalizing of the 300 name and the public perception the thing’s place in the hierarchy was no longer so exalted saw sales decline 570 (435 coupes & 135 convertibles), the worst year to date.  The magic of the 300 name however seemed to work because Chrysler in the four available body styles (2 door convertible, 2 & 4 door hardtop & 4 door sedan) sold 25,578 of the 300 Sport series, exceeding expectations.  Since 1962, the verbal shorthand to distinguished between the ranges has been “letter series” and “non letter series” cars.

1963 Chrysler 300J.

Presumably in an attempt to atone for past sins, a spirit of rectilinearism washed through Chrysler’s design office while the 1963 range was being prepared and it would persist until the decade’s end when new sins would be committed.  Unrelated to that was the decision to skip a 300I because of concerns it might be read as the wholly numeric 3001.  The de-contenting (now an industry trend) continued with the swivel feature for the front bucket seats deleted while full-length centre console was truncated at the front compartment with the rear seat now a less eye-catching bench.  The 413 V8 was offered in a single configuration but the Sonoramics were again standard and the manual transmission remained optional, seven buyers actually ticking the box. The 300J was still a fast car, capable of a verified 142 mph (229 km/h) although the weight and gearing conspired against acceleration but a standing quarter mile (400 m) ET (elapsed time) of 15.8 was among the quickest of the cars in its class.  Still, it did seem the end of the series might be nigh with the convertible no longer offered and the sales performance reflected the feeling, only 400 coupes leaving the showrooms.

The BUFF: The new version of the Boeing B-52 Stratofortress (replacing the B-52H) will be the B-52J, not B-52I or B-52HH.   

The US Air Force also opted to skip “I” when allocating a designation for the updated version of the Boeing B-52 Stratofortress (1952-1962 and still in service).  Between the first test flight of the B-52A in 1954 and the B-52H entering service in 1962, the designations B-52B, B-52C, B-52D, B-52E, B-52F & B-52G sequentially had been used but after flirting with whether to use B52J as an interim designation (reflecting the installation of enhanced electronic warfare systems) before finalizing the series as the B-52K after new engines were fitted, in 2024 the USAF announced the new line would be the B-52J and only a temporary internal code would distinguish those not yet re-powered.  Again, the “I” was not used so nobody would think there was a B521.  Although the avionics, digital displays and ability to carry Hypersonic Attack Cruise Missile (HACM, a scramjet-powered weapon capable exceeding Mach 5) are the most significant changes for the B-52J, visually, it will be the replacement of the old Pratt & Whitney TF33 engines with new Rolls-Royce F130 units which will be most obvious, the F130 promising improvements in fuel efficiency of some 30% as well as reduction in noise and exhaust emissions.  Already in service for 70 years, apparently no retirement date for the B-52 has yet been pencilled-in.  In USAF (US Air Force) slang, the B-52 is the BUFF (the acronym for big ugly fat fellow or big ugly fat fucker depending on who is asking).  From BUFF was derived the companion acronym for the LTV A-7 Corsair II (1965-1984, the last in active service retired in 2014) which was SLUFF (Short Little Ugly Fat Fellow or Short Little Ugly Fat Fucker).

1964 Chrysler 300K.

Selling in 1963 only 400 examples of what was intended as one of the corporations “halo” cars triggered management to engage in what the Americans had come to call an “agonizing reappraisal”.  The conclusion drawn was the easiest way to stimulate demand was to lower the basic entry price to ownership of the name and if buyers really wanted the fancy stuff once fitted as standard, they could order it from an option list; it was essentially the same approach as used for most of Chrysler’s other ranges.  Accordingly, the leather trim and many of the power accessories joined air-conditioning on the option list.  The base engine was now running a single four barrel carburetor although for and additional US$375, the Sonoramic could be ordered and combined with Chrysler’s new, robust four-speed manual transmission.  Surprising some observers, the convertible coachwork made a return to the catalogue.  All that meant the 300K could be advertised for US$1000 less than the 300J and the market responded in a text book example of price elasticity of demand, production spiking to 3647 (3,022 coupes & 625 convertibles).

1965 Chrysler 300L (four speed manual).

Despite the stellar sales of the 300K, even before the release of the 300L, the decision had been taken it would be the last of the letter series.  The tastes of those who wanted high performance had shifted to the smaller, lighter pony cars and intermediates which hadn’t even been envisaged when the C-300 had made its debut a decade earlier.  Additionally, the letter series had outlived their usefulness as image-makers for the corporation now they were no longer the fastest machines in the fleet and production-line rationalization meant it was easier and more profitable to maintain a single 300 line and allow buyers to choose their own combination of options; in other words, after 1965, it would still be possible to create a letter series 300 in most aspects except the badge and the now departed Sonoramics of fond memory.  When the last 300L was produced it was configured with a single four barrel carburetor and had it not been for the badges, few would have noticed the difference between it and any other 300 with the same body.  The lower price though continued to attract buyers and in its final year 2845 were sold (2,405 coupes & 440 convertibles). 

Liberal

Liberal (pronounced lib-ruhl (U) or lib-er-uhl (non U))

(1) Favorable to progress or reform, as in political or religious affairs (and in this context a synonym of progressive and antonyms of reactionary.

(2) Noting or pertaining to a political party advocating measures of progressive political reform (used often with an initial capital letter, something in some cases perhaps influenced by the existence of political parties with the name (where the initial capital is correct)).

(3) Of, pertaining to, based on, or advocating liberalism, especially the freedom of the individual and governmental guarantees of individual rights and liberties.

(4) Favorable to or in accord with concepts of maximum individual freedom possible, especially as guaranteed by law and secured by governmental protection of civil liberties (now better described as libertarian now the definitions of “liberal” are so fluid).

(5) As “liberal education”, of or relating to an education that aims to develop general cultural interests and intellectual ability (as distinct from specific vocational training).

(6) Favoring or permitting freedom of action, especially with respect to matters of personal belief or expression.

(7) Of or relating to representational forms of government rather than aristocracies and monarchies.

(8) Free from prejudice or bigotry; tolerant, unprejudiced, broad-minded

(9) Open-minded, free of or not bound by traditional or conventional ideas, values etc.

(10) Characterized by generosity and willingness to give in large amounts; unstinting, munificent, openhanded, charitable, beneficent; lavish.

(11) Given or supplied freely or abundantly; generous.

(12) Abundant in quantity; lavish.

(13) Not strict or rigorous; not literal (often of translations, interpretations etc).

(14) Of, relating to, or based on the liberal arts.

(15) Of, relating to, or befitting a freeman (now rare).

(16) A person of liberal principles or views, especially in politics or religion.

(17) A member of a “liberal” party in politics (if applied to a part actually named “Liberal”, in some contexts an initial capital should be used).

(18) Unrestrained, licentious (obsolete although the sense seems still to be understood by the Fox News audience).

1350–1400: From the Middle English, from the twelfth century Old French liberal (befitting free people; noble, generous; willing, zealous), from the Latin līberālis (literally “of freedom, pertaining to or befitting a free person” and used also in the sense of “honorable”), the construct being līber (variously “frank, free, open unrestricted, unimpeded; unbridled, unchecked, licentious”) + -ālis.  The –alis suffix was from the primitive Indo-European -li-, which later dissimilated into an early version of –āris and there may be some relationship with hel- (to grow); -ālis (neuter -āle) was the third-declension two-termination suffix and was suffixed to (1) nouns or numerals creating adjectives of relationship and (2) adjectives creating adjectives with an intensified meaning.  The suffix -ālis was added (usually, but not exclusively) to a noun or numeral to form an adjective of relationship to that noun. When suffixed to an existing adjective, the effect was to intensify the adjectival meaning, and often to narrow the semantic field.  If the root word ends in -l or -lis, -āris is generally used instead although because of parallel or subsequent evolutions, both have sometimes been applied (eg līneālis & līneāris).  The noun came into use early in the nineteenth century.  The antonym in the sense of “permitting liberty” is “authoritarian” while in the sense of “open to new ideas and change”, it’s “conservative”.  Liberal is a noun & adjective, liberalism, liberalizer, liberalization, liberalist & liberality are nouns, liberalize is a verb and liberally is an adverb; the noun plural is liberals.

The mid-fourteenth century adjective meant “generous” (in the sense of “quantity”) and within decades this has extended to “nobly born, noble, free” and from the late 1300s: “selfless, magnanimous, admirable” although, as a precursor of what would come, by early in the fifteenth century it was used with bad connotations, demoting someone “extravagant, undisciplined or unrestrained”; Someone something of a libertine (in the modern sense) therefore and it was in this sense Don Pedro in William Shakespeare’s (1564–1616) Much Ado About Nothing (1599) spoke of the lustful villain in Act 4, Scene 1:

Why, then are you no maiden, Leonato,
I am sorry you must hear. Upon mine honor,
Myself, my brother, and this grievèd count
Did see her, hear her, at that hour last night
Talk with a ruffian at her chamber window
Who hath indeed, most like a liberal villain,
Confessed the vile encounters they have had
A thousand times in secret.

The evolution in use continued and while in the sixteenth & seventeenth centuries “liberal” was used as a term of reproach suggesting “lack of restraint in speech or action”, with the coming of the Enlightenment there was a revival of the positive sense, the word now used also to mean “free from prejudice, tolerant, not bigoted or narrow” and that seems to have emerged in the late 1770s although by the nineteenth century, use often was theological rather than political, a “liberal” church (Unitarians, Universalists et al) one not so bound the rigidities in doctrine & ritual as those said to be “orthodox” (not to be confused with the actual Orthodox Church).  It was also in the nineteenth century that in England the phrase “liberal education” became widely used although what to claimed to described had a tradition in pedagogy dating from Antiquity although the it path to modernity was hardly uninterrupted, various forms of barbarism intervening and in this context it probably is accurate to speak of some periods of the Medieval era as “the Dark Ages”.  There was never anything close to a standard or universal curriculum but theme understood in the nineteenth century was it was the only fitting education for what used to be called “a gentlemen” (a term related in sense development to the Classical Latin liber (a free man)) and contrasted with technical, specialist or vocational training.  Historically, the “liberal arts” inherited from the late Middle Ages were divided into the trivium (grammar, logic & rhetoric) and the quadrivium (arithmetic, geometry, music & astronomy).

Much associated with the worst of America’s “corrupting coasts” (New York City & Hollywood), Lindsay Lohan is a classic liberal.

The now familiar use in politics began in the first decade of the nineteenth century, one of the many ripples from the French Revolution (1789) when it was used to suggest a tendency to “favor freedom and democracy” over the long dominant hierarchical systems which characterized feudal European society.  In English, the label was initially applied by opponents to whichever party or politicians championed individual political freedoms and it seems the word often was spoken with a French accent, the implications being that such notions were associated with chaos and ruin; the revolution of 1789 had shocked and frightened the ruling establishment(s) just about everywhere.  However, there seems to have been a fork in the sense development in the US which came from a tradition which of course viewed more approvingly revolutions which swept away tyranny and there, certainly by the 1820s, “liberal” was already being used to mean “favorable to government action to effect social change” and some historians have linked this to the religious sense of “free from prejudice in favor of traditional opinions and established institutions” (and thus open to new ideas and plans of reform); this theme has continued to this day.  From the very foundations of the first colonial settlements, in what became the US there has always been a tension between the lure of freedom & democracy and that of religious purity, the notion what was being created was a society ordained by God.

In politics the usual brute-force distinction is of course between “liberals” and “conservatives” and while the nuances and exceptions are legion, it does remain the core template by which politics is reported and it applies to institutions as varied as the Roman curia, the Israeli cabinet, the Church of England and presidential elections in the Islamic republic or Iran; while not entirely accurate, it remains useful.  What is less useful is the noun “liberalism” which in the nineteenth century did have a (more or less) accepted definition but which since has become so contested as to now be one of those words which means what people want it to me in any given time and place.  That the title of the “true inheritor” of liberalism has been claimed groups as diverse as certain neo-Marxists and the now defunct faction of the US Republican Party which used to be called the “Rockefeller Republicans” illustrates the problem.  Also suffering from meaning shifts so severe as to render it a phrase best left to professional historians is “neo-liberal”, first used in 1958 as a reference to French politics and theology but re-purposed late in the twentieth century to describe a doctrine which was a synthesis of laissez-faire economics, deregulation and the withdrawal of the state from anything not essential to national security, law & order and economic efficiency.  Some critics of latter day neo-liberalism call it "an attempt to repeal the twentieth century" which captures the spirit of the debate.

1972 Chrysler Valiant Charger R/T E49 (left) and 1974 Ford Falcon XB GT Hardtop (right), 1974 RE-PO 500K endurance race, Phillip Island, Victoria, Australia, November 1974.

The fifth round of the 1974 Australian Manufacturers' Championship, the 1974 RE-PO 500K event was run under Group C (Touring Cars) regulations over 106 laps (501 km (311 miles)) and one quirky thing about the race was it being a footnote in Australian political history, both the E49 Charger of Lawrie Nelson (b 1943) and the Falcon GT of Murray Carter (b 1931) carrying “Liberal” signage as part of a paid sponsorship deal arranged by the Liberal Party of Australia.  Carter finished second (like the Liberal Party in that year's federal election (ie, they lost), although then party leader, Sir  Billy Snedden (1926–1987), provided one of the more memorable post election statements when he claimed "We didn't lose, we just didn't win enough votes to win." and he'd today be most remembered for that had it not be for the circumstances of his death which passed into legend.  Carter would later reveal that despite his solid result, the Liberal Party never paid up, the sponsorship deal apparently what later Liberal Party leader John Howard (b 1939; prime minister of Australia 1996-2007) might have called a "non-core promise".  

Death of former Australian Liberal Party leader Sir Billy Snedden.

The Liberal Party was in 1944 founded by Sir Robert Menzies (1894–1978; prime-minister of Australia 1939-1941 & 1949-1966) as essentially an “anti-Labor Party” aggregation of various groups and he emphasized at the time and often subsequently that he wanted his creation truly to be a “liberal” and not a “conservative” party; it was to be a “broad church” in which some diversity of opinion was not merely tolerated but encouraged.  Mostly he stuck to that although some would note as the years passed, perhaps he became a little less tolerant.  By 2024, the Liberal Party of Australia has fallen under the control of right-wing fanatics, religious fundamentalists & soft drink salesmen and it doubtful someone like Sir Robert would now want to join the party, even if they’d have him.  The current party leader is Peter Dutton (b 1970; leader of the opposition and leader of the Australian Liberal Party since May 2022) and interestingly, despite many opportunities, Mr Dutton has never denied being a Freemason.

The arrival of political parties called “Liberal Party” & “Conservative Party” (often with modifiers (Liberal Democrats, Liberal Movement etc) created the need for labels which distinguish between the “liberal” and “conservative” factions within each: while all members of a Liberal Party are “big L Liberals” some will be “small c conservatives” and some “small l liberals” which sounds a clumsy was of putting things but it’s well-understood.  Some though noted there were sometimes more similarities than differences, the US writer Ambrose Bierce (1842-circa 1914) in an entry in his Devil's Dictionary (1911) recording: "Conservative (noun), a statesman who is enamored of existing evils, as distinguished from the Liberal, who wishes to replace them with others."  These days it he might be called a cynical structuralist.  Bierce, a US Civil War (1861-1865) veteran, never lost his sense of adventure and, aged 71, vanished without a trace in one of the great mysteries in American literary history.  The consensus was he probably was shot dead in Mexico and in one of his last letters there’s a hint he regarded such as fat as just an occupational hazard: “Good-bye. If you hear of my being stood up against a Mexican stone wall and shot to rags, please know that I think it is a pretty good way to depart this life.  It beats old age, disease, or falling down the cellar stairs. To be a Gringo in Mexico--ah, that is euthanasia!”

So, “liberal” being somewhat contested, while the comparative was “more liberal” and the superlative “most liberal”, modified forms appeared including anti-liberal, half-liberal, non-liberal, over-liberal, pre-liberal, pseudo-liberal, quasi-liberal, semi-liberal, uber-liberal, ultra-liberal, arch-liberal, classical-liberal, neoclassical-liberal and, of course, liberal-liberal & conservative-liberal.  In modern use there have been linguistic innovations including latte-liberal (the sort of “middle class” liberal who, stereotypically, orders complicated forms of coffee at the cafés & coffee shops in up-market suburbs, the term very much in the vein of “Bollinger Bolshevik” or “champagne socialist”.  A latte liberal is a variation of the earlier wishy-washy liberal (someone who will express fashionable, liberal views but will not deign to lift a finger to further their cause) with the additional implication they are of the middle class and committed only to the point of "virtue signaling".  The portmanteau word milliberal (the construct being mill(ennial) +‎ (li)beral is a liberal of the millennial generation (those born between 1981-1986).  The term boba-liberal comes from internet-based (notably X, formerly known as Twitter) political discourse (mostly in the US it seems) and is a slur describing a liberal-leaning Asian American with politics or attitudes considered too tepid or whitewashed by other Asian Americans, stereotyped as focusing on superficial gestures over more meaningful actions especially in regards to Asian American activism.  Those who comment on stories on Fox News have also contributed to the lexicon, the portmanteau libtard (the construct being lib(eral) + (re)tard) and the meaning self explanatory, as it is for NazLib, the construct being Naz(i) + Lib(eral).  So, especially in the US, “liberal” is a word which must be handled with care, to some a mere descriptor, to some a compliment and to others an insult.  While there are markers which may indicate which approach to adopt (is one's interlocutor carrying a gun, driving a large pick-up truck, listening to country & western music etc), none are wholly reliable and probably the best way is to work into the conversation a “litmus paper” phrase like “liberal gun laws”.  From the reaction, one's path will be clear.

But although there are some for who it seems a calling, being a liberal is not in the DNA and there have been some who became conservative, just as there are conservatives who converted to liberalism.  Indeed, were the views of many to be assessed, it’d like be found they are various to some degree liberal on some issues and conservative on others, a phenomenon political scientists call “cross-cutting cleavages”.  Political journeys are common and may be endemic to one’s aging (and certainly financial) path, there being many youthful anarchists, socialists and nihilists who have ended up around the boardroom table, very interested in preserving the existing system.  The path from liberalism can also be a thing of blatant opportunism.  It is no criticism of Donald Trump (b 1946; US president 2017-2021) that he re-invented himself as an anti-liberal because that was the way to become POTUS (president of the United States), despite for decades his stated positions on many social issues revealing his liberal instincts.  It’s just the way politics is done.  It’s also the way business is done and it was unfortunate Rupert Murdoch (b 1931) elected to settle in the matter of Dominion Voting Systems v. Fox News to ensure no more of Fox’s internal documents entered the public domain.  Those which did appear were interesting in that far from Fox’s anti-liberal stance being Mr Murdoch’s ideological crusade, it was more the path to profit and were Fox’s audience to transform into something liberal, there would go Fox News.

Once was liberal: Candace Owens Farmer (née Owens and usually styled “Candace Owens”; b 1989) with "Candace Coffee Mug", one item in a range of Candace merchandise.

Because race remains the central fault-line in US politics, political cartoonists and commentators have never been prepared to have as much fun with the black conservatives as they enjoyed with “gay Republicans”, the latter a breed thought close to non-existent as last as the 1990s.  Black conservatism is to some extent aligned with black Christian religiosity but it’s a creature also of that under-reported demographic, the successful, black middle class, a diverse group but one which appears to have much in common with the priorities of their white counterparts.  In that sense Candace Owens is not wholly typical but she is much more entertaining and here early political consciousness was as a self-declared (though apparently retrospectively) liberal before moving to a nominally conservative stance although whether this was an ideological shift or a pursuit of clicks on the internet (on the model Mr Murdoch values to maximize revenue from Fox News) isn’t clear.  What is clear is Ms Owens knows about the Freemasons, her research into the cult beginning apparently when she “freaked out” after learning Buzz Aldrin (b 1930; who in 1969 was the second man to set foot on the Moon) is a confessed Freemason.  On 30 September, 2024, she discussed the Freemasons on her YouTube channel:

What is Freemasonry?  OK, so during the late Middle Ages, the world was united under the holy Roman Catholic church.  OK?  So if you had any opposition to the church throughout Europe, you were forced to go underground.  Right?  We were a Christian society.  And among the only organized groups that were able to move freely throughout Europe were these guilds of stonemasons, and they would then be, therefore, because they could move freely, hence, Freemasons.  They were able to maintain the meeting halls or lodges in virtually every major city, and the Masons were, essentially, very talented at architecture, and they had a bunch of secret knowledge — sometimes secret knowledge of architecture and of other topics.  And that knowledge was dated back to the times of Egypt. Right?  And it was essential maintaining this knowledge in the construction of European churches and cathedrals.

So one of the things that is well known is that Freemasons were in opposition to the church.  Right? They wanted to crush the church, which is why it is not ironic that the person who founded the Mormon church, as just one example — many of the churches, the very many Protestant faiths that we have — was Joseph Smith and he was a Freemason.  That's a fact, just as one example. Now, you may know some people that are Freemasons and you're going, well, I know this person and he goes to a lodge and he's completely harmless.  Yes. It is a known thing that 97 — like, something like 97% of Freemasons are not in the top tier degree of Freemasonry.  And it is understood that at the top tier degree of Freemasonry, you essentially become one of the makers of the world.

So I'm — just for those of you guys who've never even heard of that, and like I said, I would have been among you. I'm very new to relearning American history through the lens of Freemasonry. Some known Freemasons — George Washington was a Freemason, Thomas Jefferson was a Freemason, Benjamin Franklin was a Freemason, Buzz Aldrin was a Freemason — don't get me started. For those of you that have been listening to this podcast for a long time, you already know where I'm at — or where I'm at when it comes to NASA and the weird satanic chants that they were doing to establish the Apollo program and all the weird stuff that happened leading up to the moon landing. So I freaked out when I learned Buzz Aldrin was a Freemason.  It's not helping my case in believing those moon landings, I'll tell you that for free.  Franklin Roosevelt was another Freemason.

Autographed publicity photo of Buzz Aldrin issued by NASA (National Aeronautics and Space Administration) prior to the Apollo 11 Moon mission (16-24 July 1969).

Whether Ms Owens changed her views on matters Masonic after hearing Mr Aldrin had endorsed Mr Trump isn’t known but he issued an unambiguous statement of support, sentiments with which presumably she’d concur.  The former astronaut was especially impressed the Republican candidate had indicated that in a second term he would elevate space exploration as a “policy of high importance again” and that his first administration had “reignited national efforts to get back to the Moon and push on to Mars.”  Beyond that, Mr Aldrin noted: “The Presidency requires clarity in judgement, decisiveness, and calm under pressure that few have a natural ability to manage, or the life experience to successfully undertake. It is a job where decisions are made that routinely involve American lives – some urgently but not without thought.  For me, for the future of our country, to meet enormous challenges, and for the proven policy accomplishments above, I believe we are best served by voting for former President Trump. I wholeheartedly endorse him for President of the United States. Godspeed President Trump, and God Bless the United States of America.”  Masonic votes having the same value as any other, Mr Trump welcomed the support.

Ms Owens had been scheduled to speak at a number of engagements in Australia  & New Zealand but interestingly, in October 2024, the Australian government issued a press statement confirming her visa had been "canceled", based on her "capacity to incite discord", leading immediately to suspicions her silencing had been engineered by the Freemasons.  It’s good we have Ms Owens to warn us about liberals and the Freemasons, an axis of evil neglected by political scientists who tend often to take a structralist approach to the landmarks in the evolution of the use of the term “liberal” which they classify thus:

(1) Classical Liberalism which emerged in the seventeenth & eighteenth centuries, was rooted in the ideas of the Enlightenment with an emphasis on limited government, a free market (ideas as well as goods & services), individual liberty, freedom of speech, the rule of law and the enforcement of private property rights.  The movement was a reaction to absolute monarchies and state-dominated mercantilist economies.

(2) Social Liberalism (understood as “liberal” in modern US use) was a layer of rather than a fork off classical liberalism but it did accept a greater role for the state in regulating the economy and providing social welfare to ensure a fairer distribution of wealth and opportunity.  It was a nineteenth century development to address the excesses of “unbridled” capitalism” and its critique of economic inequality was remarkably similar to that familiar in the twenty-first century.

(3) Neoliberalism as a term first appeared in the late 1950s but in the familiar modern sense it was defined in the era of Ronald Reagan (1911-2004; US president 1981-1989) & Margaret Thatcher (1925–2013; UK prime-minister 1979-1990) who embarked on project built around a philosophy which afforded primacy to free markets, deregulation, privatization and a reduction in government spending, often combined with globalization.  Their program simultaneously to restrict the money supply while driving up asset prices had implications which wouldn’t be understood for some decades.  The Reagan-Thatcher neoliberal project was a reaction to the post oil-crisis stagflation (a portmanteau word, the construct being stag(nation) + (in)flation)) and the alleged failure of the welfare state & the orthodoxy of Keynesian economics, named after English economist and philosopher John Maynard Keynes (later Lord Keynes) 1883-1946).

(4) Political Liberalism was most famously articulated by US philosopher John Rawls (1921–2002) in his book A Theory of Justice (1971), a work nobody much under forty should attempt because few younger than that would have read enough fully to understand the intricacies.  In summary, it does sound remarkably simple because it calls for a pluralist society built on principles of justice and fairness, administered by a system of governance which permits a diversity of viewpoints while maintaining a fair structure of cooperation.  Rawls’ political liberalism draws one in to what soon becomes and intellectual labyrinth; once in, it’s hard to get out but it’s a nice place to spend some time and most rewarding if one can maintain the same train of thought for several weeks.

(5) Cultural Liberalism is not new but from the mid-twentieth century, its range of application expanded as previously oppressed groups began to enjoy a recognition of their rights, initially usually as a result of a change in societal attitudes and later, by a codification of their status in law, the matters addressed including ethnicity, feminism, civil liberties, reproductive rights, religion and the concerns of the LGBTQQIAAOP community.

(6) Liberal Internationalism is an approach to foreign policy (really a formal doctrine in some countries) advocating global cooperation, international institutions, human rights, and the promotion of democracy.  Its core tenants included support for multilateralism, international organizations like the United Nations (UN), global trade and the promotion of liberal democratic governance worldwide.  What is called the “liberal world order” has underpinned the western world since 1945 but its dominance is now being challenged by other systems which have their own methods of operation.