Bob

Bob (pronounced bobb)

(1) A short, jerky motion.

(2) Quickly to move up and down.

(3) In Sterling and related currencies, a slang term for one shilling (10c); survived decimalisation in phrases like "two bob watch", still used by older generations).

(4) A type of short to medium length hairstyle.

(5) A docked horse’s tail.

(6) A dangling or terminal object, as the weight on a pendulum or a plumb line.

(7) A short, simple line in a verse or song, especially a short refrain or coda.

(8) In angling, a float for a fishing line.

(9) Slang term for a bobsled.

(10) A bunch, or wad, especially a small bouquet of flowers (Scottish).

(11) A polishing wheel of leather, felt, or the like.

(12) An affectionate diminutive of the name Robert.

(13) To curtsy.

(14) Any of various hesperiid butterflies.

(15) In computer graphics (using "Bob" as a contraction of Blitter object), a graphical element (GEL) used by the Amiga computer (the first consumer-level computer which handled multi-tasking convincingly).  Technically, Bobs were hardware-generated objects which could be moved on the screen by the blitter coprocessor.  Bobs were an object of some veneration among the demosceners (the computer art subculture that produces and watches demos (audio-visual computer programs)), Bobs rated according to their the volume and dynamics of movement.

(16) In Scotland, a bunch, cluster, or wad, especially a small bouquet of flowers.

(17) A walking beam (obsolete).

1350–1400: From the Middle English bobben (to strike in cruel jest, beat; fool, make a fool of, cheat, deceive), the meaning "move up and down with a short, jerking motion," perhaps imitative of the sound, the sense of mocking or deceiving perhaps connected to the Old French bober (mock, deride), which, again, may have an echoic origin. The sense "snatch with the mouth something hanging or floating," as in bobbing for apples (or cherries), is recorded by 1799 and the phrase “bob and weave” in boxing commentary is attested from 1928.  Bob seems first to have been used to describe the short hair-style in the 1680s, a borrowing probably of the use since the 1570s to refer to "a horse's tail cut short", that derived from the earlier bobbe (cluster (as of leaves)) dating from the mid fourteenth century and perhaps of Celtic origin and perhaps connected in some way with the baban (tassel, cluster) and the Gaelic babag.  Bob endures still in Scots English as a dialectical term for a small bunch of flowers.  Bob is a noun & verb, bobber & boggy are nouns, bobbing is a noun & verb, bobbed is a verb & adjective, bobbish is an adjective and bobbingly & bobbishly are adverbs; the noun plural is bobs.  When used as a proper noun, there's an initial capital.

The group of bob words in English is beyond obscure and mostly mysterious.  Most are surely colloquial in origin and probably at least vaguely imitative, but have long become entangled and merged in form and sense (bobby pin, bobby sox, bobsled, bobcat etc).  As a noun, it has been used over the centuries in various senses connected by the notion of "round, hanging mass," and of weights at the end of a fishing line (1610s), pendulum (1752) or plumb-line (1832).  As a description of the hair style, although dating from the 1680s, it entered popular use only in the 1920s when use spiked.  As a slang word for “shilling” (the modern 10c coin), it’s recorded from 1789 but no connection has ever been found.  In certain countries, among older generations, the term in this sense endures in phrases like “two bob watch” to suggest something of low quality and dubious reliability.  Affectionately, the Australian politician Bob Katter (b 1945) is known as “his Bobness”.  Depending on who one asks, Mr Katter is either (1) an intellectual or (2) barking mad.

UK Prime Minister Lord Salisbury (Robert Arthur Talbot Gascoyne-Cecil, 1830–1903; UK Prime Minister for thirteen years variously 1885-1902.  He was, in the words of of Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955): "prime-minister since God knows when".

The phrase "Bob's your uncle" is said often to have its origin in the nepotism allegedly extended by Lord Salisbury to his favorite nephew Arthur Balfour (1848–1930; UK Prime Minister 1902-1905), unexpectedly promoted to a number of big jobs during the 1880s.  The story has never convinced etymologists but it certainly impressed the Greeks who made up a big part of Australia's post-war immigration programme, "Spiro is your uncle" in those years often heard in Sydney and Melbourne to denote nepotism among their communities there.

The other potential source is the Scottish music hall, the first known instance in in a Dundee newspaper in 1924 reviewing a musical revue called Bob's Your Uncle.  The phrase however wasn't noted as part of the vernacular until 1937, six years after the release of the song written by JP Long, "Follow your uncle Bob" which alluded to the nepotistic in the lyrics:

Bob's your uncle
Follow your Uncle Bob
He knows what to do
He'll look after you

Partridge's Dictionary of Slang and Unconventional English (1937) notes the phrase but dates it to the 1890s though without attribution and it attained no currency in print until the post-war years.  Although it's impossible to be definitive, the musical connection does seem more convincing, the connection with Lord Salisbury probably retrospective.  It could however have even earlier origins, an old use noted in the Canting Dictionary (1725) in an entry reporting "Bob ... signifies Safety, ... as, It's all Bob, ie All is safe, the Bet is secured."

Of hair

A bob cut or bob is a short to shoulder-length haircut for women.  Historically, in the west, it’s regarded as a twentieth-century style although evidence of it exists in the art of antiquity and even some prehistoric cave-paintings hint it may go way back, hardly surprising given the functionality.  In 1922, The Times (of London), never much in favor of anything new, ran a piece by its fashion editor predicting the demise of the fad, suggesting it was already passé (fashion editors adore the word passé) although the photographic record for the rest of the decade does suggest it took the bright young things of the age a while to take the paper's hint.  Certainly, bobs were less popular by the difficult 1930s but in the 1960s, a variety of social and economic forces saw a resurgence which has never faded and the twenty-first century association with the Karen hasn't lessened demand (although the A-line variant, now known in the industry as the "speak to the manager" seems now avoided by all except those for whom there are few viable alternatives).  The connection with the Karen is the second time the bob has assumed some socio-political meaning; when flaunted by the proto-feminists of the 1920s, it was regarded as a sign of radicalism.  The popularity in the 1920s affected the millinery trades too as it was the small cloche which fitted tightly on the bobbed head which became the hat of choice.  Manufacturer of milliner's materials, hair-nets and hair-pins all suffered depressed demand, the fate too of the corset makers, victims of an earlier social change, a phenomenon which would in the post-war years devastate the industries supporting the production of hats for men.  In the 1970s, some optimists (some of whom may have been men), noting one well-publicized (though not widely practiced) aspect of second-wave feminism, predicted the demise of the bra but that garment endured and flourishes to this day.

Actor Lily Collins (b 1989) in a semi-sheer white Calvin Klein ensemble, the cropped spaghetti-strap top and knee-length pencil skirt both embellished with scale sequins, New York Fashion Week,  New York City, September 2025.  Note the pleasing definition of the sinews (arrowed, centre).  The hair-style is a chin-length bob.

Variations on a theme of bob, Marama Corlett (b 1984. left) and Lindsay Lohan (b 1986, right), Sick Note, June 2017.

Hairdressers have number of terms for the variations.  The motifs can in some cases be mixed and even within styles, lengths can vary, a classic short bob stopping somewhere between the tips of the ears and well above the shoulders, a long bob extending from there to just above the shoulders; although the term is often used, the concept of the medium bob really makes no sense and there are just fractional variations of short and long, everything happening at the margins.  So, a bob starts with the fringe and ends being cut in a straight line; length can vary but the industry considers shoulder-length a separate style and the point at which bobs stop and something else begins. Descriptions like curly and ringlet bobs refer more to the hair than the style but do hint at one caveat, not all styles suit all hair types, a caution which extends also to face shapes.

Greta Thunberg: BB (before-bob) and AB (after-bob).

The style received an unexpected imprimatur when Greta Thunberg (b 2003) opted for a bob (one straddling chin & shoulder-length).  Having gained fame as a weather forecaster, the switch to shorter hair appears to have coincided with her branching out from environmental activism to political direct action in the Middle East.  While there's no doubt she means well, it’s something that will end badly because while the matter of greenhouse gasses in the atmospheric can (over centuries) be fixed, some problems are insoluble and the road to the Middle East is paved six-feet deep with good intentions.  Ms Thunberg seems not to have discussed why she got a bob (and how she made her daily choice of "one braid or two" also remained mysterious) but her braids were very long and she may have thought them excessive and contributing to climate change.  While the effect individually would be slight, over the entire population there would be environmental benefits if all those with long hair got a bob because: (1) use of shampoo & conditioner would be lowered (reduced production of chemicals & plastics), (2) a reduction in water use (washing the hair and rinsing out all that product uses much), (3) reduced electricity use (hair dryers, styling wands & straighteners would be employed for a shorter duration) and (4) carbon emissions would drop because fewer containers of shampoo & conditioner would be shipped or otherwise transported.

Sydney Sweeney (b 1997) with new bob, Variety's Power of Women 2025 Event, Beverly Hills Hotel in Los Angeles, California, October 2025.

Actor Sydney Sweeney (b 1997) seemed not to have revealed whether it was Greta Thunberg who inspired her to get a bob but the symmetrical cut made quite a splash when she appeared on the red carpet at Variety's Power of Women 2025 Event.  The reaction universally was favourable but also noted by critics was her sparkling silver full-length gown from the spring 2026 collection of Christian Cowan (b 1995) & Elias Matso (b 2002); it’s fair to say dress overshadowed hair, fetching though the latter was.  The gown was called “Twisted Crystal Mesh Tee” and for deconstructionist fashionistas, the piece was a delight of detail in sheer fabric including bell sleeves, a scooped neckline, a form-fitting bodice with an intricately crafted twisted waist, lending a cinched effect which merged effortlessly to a lace-up fastener at the back, constructed with a corset-tie motif: coming or going, she looked good.  So lovely is Sydney Sweeney she would look good in just about anything but she certainly knows how to get the most from a garment, her underwear limited to “nude knickers” with diamond drop earrings and rings from EFFY.

Variety's clip of Sydney Sweeney with new bob.

Her appearance in that dress of course provoked the digital traffic she would have expected and it’s hard to disagree with the feminist critics who suggested the juxtaposition of well-filled gown with the speech she delivered at the event was a device intended deliberately to illustrate the behavioral phenomenon she’d discussed in earlier interviews: That women can be defined as sexy or serious but not both simultaneously.  As evidence of that, the extent of the on-line coverage of how Ms Sweeney looked in the dress may be compared with the minimal attention afforded the speech she delivered from the podium, the former already joining the Alexandre Vauthier (b 1971) LRD (little red dress) worn by & Bella Hadid (b 1996) Cannes Film Festival in May 2016 as one of the dresses of the twenty-first century.  Of her words, most of the “cultural commentators” seemed intent on criticizing what they deemed the apparent discontinuity between her wishing to be taken seriously while looking so stunningly sexy, apparently missing the point that in bundling her body, the garment in which it was wrapped and the text she delivered as a single installation, she made her point well, dress and body just part of her text.

Sydney Sweeney with new bob.

Ever since the Canadian theorist Marshall McLuhan (1911–1980) explained the concept in Understanding Media: The Extensions of Man (1964), it’s been understood “the medium is the message”, his theory being it is the channel or technology through which information is transmitted which matters more than the content in the shaping human experience and society.  While that obviously wasn’t an absolute rule, the notion was helpful, decades before TikTok, in providing a model of the way a structure can have social effects independent of its content.  To define “medium”, McLuhan cast a wide net, including not only the then familiar (and dominant) television & print, but any channel through which information passes, including speech, gesture and appearance.  The person delivering a message is thus a medium and the reaction of an audience to the words of a glamorous, attractive woman can be very different to that extended to someone plain, even if both recite the same text with the same tonal technique.

Sydney Sweeney with new bob.

So, Ms Sweeney’s dress wasn’t just packaging, it was part of the meaning and that was not what she implied but what the audience inferred; what “the medium is the message” meant was the form of delivery and the embodied qualities of the communicator are inseparable from the content’s impact.  This was heady stuff in 1964 and, thirty-odd years on, the internet would gain critical mass and, at scale, prove his principle but his idea wasn’t new, the line of thought running through Western philosophy from Aristotle (384-322 BC) who called it “ethos” to Leo Strauss (1899–1973) who wrote of a kind of “authenticity”.  Unfortunately, Strauss was disturbed by way the writings of Friedrich Nietzsche (1844–1900) were so accessible they were there for Nazis and others to make of them something else so his meaning(s) existed in a kind of elaborated code it took some time to learn but definitely he was in the Aristotelian tradition McLuhan would have understood.  It’s a long way from Nietzsche to Sweeney but from her back to McLuhan, it’s not that far.

Bob identification

Asymmetrical Bob: Another general term which describes a bob cut with different lengths left and right; they can look good but should not be applied to all styles.  The effect is often most dramatic when combined with some variant of the Shaggy (JBF).

A-line bob: A classic bob which uses slightly longer strands in front, framing the face and, usually, curling under the chin; stylists caution this doesn’t suit all face shapes.

Buzz-cut bob: Known also as the undercut (pixie) bob, and often seen as an asymmetric, this is kind of an extreme inverted mullet; the the usual length(s) in the front and close-cropped at the back.  It can be a dramatic look but really doesn’t suit those above a certain BMI or age (although the former seem often unable to resist the look).

Chin-length bob: Cut straight to the chin, with or without bangs but, if the latter is chosen, it’s higher maintenance, needing more frequent trims to retain the sharpness on which it depends.  Depending on the face shape, it works best with or without fringe.

Inverted bob: A variation on the A-line which uses graduated layers at the back, the perimeter curved rather than cut straight. Known also as the graduated bob, to look best, the number of layers chosen should be dictated by the thickness of growth.

Shaggy bob: A deliberately messy bob of any style, neatness depreciated with strategic cutting either with scissors or razor, a styling trick best done by experts otherwise it can look merely un-kept.  The un-kept thing can be a thing if that’s what one wants but, like dying with gray or silver, it's really suitable only for the very young.  Some call this the choppy and it’s known in the vernacular of hairdressing as the JBF (just been fucked).

Spiky bob: This differs from a JBF in that it’s more obviously stylised.  It can differ in extent but with some types of hair is very high maintenance, demanding daily application of product to retain the directions in which the strands have to travel.  Not all hair is suited to the look and while product can compensate for much, beyond a certain point, there is a law of diminishing returns. 

Shingle bob: A cut tapered very short in the back, exposing the hairline at the neck with the sides shaped into a single curl, the tip of which sits at a chosen point on each cheek.  This needs to be perfectly symmetrical or it looks like a mistake.

Shoulder-length bob: A blunt bob that reaches the shoulders and has very few layers; with some hair it can even be done with all strands the same length.  Inherently, this is symmetrical and a remarkably different effect is created depending on whether it's done with or without a fringe although hairdressers caution this is not a style best suited to "round" faces and with those it can be necessary to experiment, a fringe sometimes improving things, sometimes not.

Speak to the manager bob: Not wishing to lose those customers actually named Karen, the industry shorthand for the edgy (and stereotypically in some strain of blonde) bob didn’t become “Karen”.  The classic SttM is an asymmetric blonde variation of the A-line with a long, side-swept fringe contrasted with a short, spiky cut at the back and emblematic of the style are the “tiger stripes”, created by the chunky unblended highlights.  It's now unfashionable though still seen because it remains the "go to cut" for women of a certain age who have been persuaded the style they've stuck to since they were 19 is no longer flattering.

Cartnaping

Cartnaping (pronounced kahrt-nap-ing)

(1) In retail industry slang, the act of customers taking a shopping cart (in some markets a “shopping trolley, buggy, trundler etc”) beyond the designated confines (usually a car-park).

(2) In slang, a customer (now presumed to be a “Karen”) who purloins another’s (empty) shopping cart for their own use, usually when no others conveniently are to hand.

1990s: First recorded in California on the model of “kidnaping”, the construct being cart + nap + -ing.  In much non-US use, the spelling would usually be “cartnapping”.  Historically, a cart was a small, open, wheeled vehicle, drawn or pushed by a person or animal and used usually for transporting goods (although many passenger transports (often towed) have been described thus.  Go-carts (also as go-kart), the small motor vehicles, powered by lawn-mower or motorcycle engines remain one of the most popular platforms in entry-level motorsports although the sport no prefers they be called “karts”.  Cart was from the Middle English cart & kart, from the Old Norse kartr (wagon; cart), akin to the Old English cræt (chariot; cart), from the Proto-Germanic krattaz, krattijô & kradō, from the primitive Indo-European gret- (tracery; wattle; cradle; cage; basket), from ger- (to turn, wind).  It was cognate with the West Frisian kret (wheelbarrow for hauling dung), the Dutch krat & kret (crate; wheelbarrow for hauling dung), the German Krätze (basket; pannier); the most obvious wider cognate was the Sanskrit ग्रन्थ (grantha) (a binding).

In English the familiar meaning of “nap” is “to sleep for a brief time, especially during the day”.  In that sense, nap was from the Middle English nappen, from the Old English hnappian (to doze, slumber, sleep), from the Proto-West Germanic hnappōn (to nap) and was cognate with the Old High German hnaffezan & hnaffezzan (from which Middle High German gained nafzen (to slumber), source of the German dialectal napfezen & nafzen (to nod, slumber, nap).  In this sense, “nap” is used figuratively, often in the phrase “caught naping” which suggests being “caught off guard (in military conflicts, sporting competitions etc.  However, one of the other meanings of “nap” was “to grad; to nab”) and while the use is long extinct as a stand-alone word, as an element it endures in “kidnap” (and the derived “cartnap”, “catnap” etc).  In that sense the source of “nap” is murky but it was probably of North Germanic origin, from the Old Swedish nappa (to pluck, pinch).  The suffix –ing was from the Middle English -ing, from the Old English –ing & -ung (in the sense of the modern -ing, as a suffix forming nouns from verbs), from the Proto-West Germanic –ingu & -ungu, from the Proto-Germanic –ingō & -ungō. It was cognate with the Saterland Frisian -enge, the West Frisian –ing, the Dutch –ing, The Low German –ing & -ink, the German –ung, the Swedish -ing and the Icelandic –ing; All the cognate forms were used for the same purpose as the English -ing).  Cartnaping & cartnap are nouns & verbs, cartnaper is a noun and cartnaped is a verb; the noun plural is cartnapings and although also rare, cartnapers is more widely used, usually on internet “shaming” sites which document the devices abandoned or dumped in streets, waterways, parks etc.

How it all began: US Patent 2,196,914.

Although it’s clear such things had been used in many cultures for millennia, as a mass-produced commodity, the modern shopping cart was “invented” by Sylvan Goldman (1898-1984) an Oklahoma-based supermarket mogul.  It was in 1936, during the Great Depression, that Mr Goldman built his first prototypes and the following year, he began a trial of the devices in his chain of Humpty Dumpty grocery stores.  Although the early take-up rate was “sluggish”, by 1938, when he filed a patent application for his original design (“a combination basket and carriage”) the things had becoming popular with customers and in April 1940 the US Patent and Trademark Office granted US Patent 2,196,914 (Folding Basket Carriage for Self-Service Stores).

Sylvan Goldman with shopping cart, 1960.

The utility was so obvious that shopping carts rapidly became features of large shopping centres throughout the nation and he soon added features, most famously as “baby seat” although the implementation of that would probably shock & appal today’s H&S (health & safety) regulators.  In the post-war years the shopping carts multiplied by the million because of a then unique combination of circumstances in the US economy: (1) widespread prosperity, (2) a shift of population from town centres to (often newly developed) remote suburbs, (4) clusters of those suburbs being serviced by large shopping centres & supermarkets and (4) multi-vehicle households which meant women had begun to drive to shop.  What the shopping centres tended to do was provide a space in which all a week’s shopping could be done in one place, purchases collected by customers who parked their car in a vast car park and it was the shopping cart which made this structural model possible.

1964 GM Runabout show car with obligatory white, happily married, middle-class woman with one of her 2.8 children (who were always well-behaved).  Note the child's white gloves, a wise parental precaution (even pre-COVID-19) given the volume of pathogens found on the typical supermarket shopping cart.

One refinement to the concept was the GM Runabout, displayed at the General Motors Futurama Exhibit the 1964 New York World's Fair.  The three-wheeled car was able to seat two adults and three children (approximately the size projected for the “average” white, middle-class US family of the late 1960s) and was optimized for ease of handling, the single front wheel able (at low speeds) to turn through 180^o.  The target market was made obvious by its most innovative feature: two fitted shopping carts which slotted into the rear bodywork, the wheels and lower assembly folding away when locked into position.  That might seem superfluous given supermarkets provided such things but the advantage was the carts could also be used at home, obviating the need to make several trips between car and kitchen.  The retail industry presumably would have liked to have seen the idea catch on because, having already off-loaded onto the customer the task of carrying the groceries to the car, it would have meant they could do away with most of their own stock of carts, needing only a few for those who needed to take their goods as far as a taxi.  The poor, able to afford neither cab nor car would just have to work it out.

Mitt Romney (b 1947; Republican nominee in the 2012 US presidential election, US senator (Republican-Utah) 2019-2025, left), buying 12-packs of caffeine-free Diet Coke and Wild Cherry Diet Pepsi, Hunter's Shop and Save, Wolfeboro, New Hampshire, August 2012.  Lindsay Lohan, shopping in Beverley Hills in December 2007 (right), uses a shopping cart because a half-dozen 500 ml (16.9 fl oz) bottles of Evian water are heavier than they look and maybe she thought she was buying "heavy water" (in inorganic chemistry, water containing deuterium instead of normal hydrogen (protium) and used as a moderator in nuclear reactors).  Neither Mitt nor Lindsay have ever been accused of cartnaping.

Mormons are not allowed to do anything “evil” (though it's rumored some do and scandalously, there are Mormons with OnlyFans pages) and the Doctrine and Covenants (the D&C (1835); referred to usually as the Word of Wisdom) is the scriptural canon of the Church of the Latter Day Saints (the Mormons), section 89 of which provides dietary guidelines which prohibit, inter alia, the consumption of alcohol, tobacco, and hot drinks (ie tea & coffee).  This index of forbidden food accounts not only for why noted Mormon Mitt Romney usually looks so miserable but also why manufacturers of chocolate, candy & soda have long found Utah a receptive and lucrative market; other than joyful singing, the sugary treats are among their few orally enjoyed pleasures.  Despite all that and being restricted to caffeine-free soda, Mitt still knows how to have a good time.  

Dumped in the wild: victims of cartnaping. 

Carts built into cars never reached the market so the shopping cart remained ubiquitous, thus the emergence of the crime of “cartnaping”, a poorer demographic (such as university students with carts loaded with beer & frozen pizzas) sneaking from the store, using their cart to carry the load all the way home.  So the students got their beer and pizza but now had the problem of disposing of an unwanted cart and waiting for darkness to fall before dumping the things in local parks, waterways or underpasses was a popular solution.  Because there were so many drunkard, cartnaping students, it became a real problem (1) for the environment and (2) for the stores which paid several hundred dollars for each sturdy cart.  One early response was to pay third-party contractors a “fee per cart recovered” but more recently there have been measures to prevent cartnaping including electronic devices which make it difficult to push the things beyond a certain point and a deposit scheme in which a low-denomination coin is inserted to gain use, the money refunded when the cart is returned.  The latest approach is to require a swipe with a credit card or phone, not to extract a payment but to register the name of the user and local authorities have a variety of schemes to address the problem including a "report-a-cart hotline" and regimes under which stores are fined for each of their carts found "in the wild".

Lex powering through the pharmacy section, dreading the next turn in the aisle.

Strangely, despite Australia having been founded as a convict society (something which in time became a matter of national pride and in some suburbs an inter-generational inheritance), when it came to the design of the shopping trolley (local term for the shopping cart), it was done in a way making cartnaping easier.  The difference between the US original and the Australian adaptation recently was explained by expat US TikToker Lex in Wonderland who noted the critical difference occurred to her when she realized the reason she was struck with dread when “…having to make a turn at the supermarkets; I suck at it and of course the story in my head is everyone’s watching me and they know I am a foreigner.”  This feeling was induced by Australian trolleys having all four wheels able to rotate through 360^o while on US carts the rear units are locked in place.  The observant TikToker explained the counterintuitive: “You’d think this would make it harder to manoeuvre but it’s quite the opposite!”, adding “What’s funny is the majority of Aussies agree that the trolleys here are difficult to manoeuvre.  I was shocked at just how many agreed with me.  We all share the same struggle.”  However, the Australian shopping experience turned out to be not all bad, Lex noting the supermarkets were smaller than those in her home town of Houston, Texas, the advantage of the “smaller shop vibe” being “not as burdened with decision fatigue”, a less extreme version of what shopping was like behind the Iron Curtain.  Her experience would not be wholly shared by all US residents because "everything is bigger in Texas" but for at least those from big cities the difference in scale often would be obvious.  So there are advantages and disadvantages between hemispheres but what Lex left unexplored was the way cartnaping is easier down under, the US carts ideal for smooth, flat surfaces (shops & car parks) but not as suited to negotiating the less predictable topography beyond where the “four wheel steering” of an Australian trolley aids controllability.

Ficelle

Ficelle (pronounced fis-elle or fis-elle-ah (French))

(1) A variant of baguette (a type of French bread), similar in composition and appearance except much thinner.

(2) String or twine (in French), used literally & figuratively.

(3) In literary theory, a confidant (a confidante if a female), whose role within the text is to elicit information, conveyed to the reader without narratorial intervention

1880s: From the French ficelle (string; twine), from the Old French ficel, & ficelle (small cord; thread), probably from the Vulgar Latin filicella, from fibrilla, a diminutive form of fibra (fiber; filament) from fīlum (thread).  The French phrase ficelles du metier (tricks of the trade) appears of the in the form apprendre les ficelles du metier which translates best as “to learn the ropes”.  The French verb ficeler translates as “to tie up, to truss”.  In French, as well as the literal meanings (of string and certain breads), ficelle also has figurative uses.  It can be used to refer to a subtle trick or stratagem but it’s most popular as an allusion to “string pulling”, suggesting “behind the scenes” manipulation or “back channel” deals.  In English, it evolved to enjoy two niches: (1) in literary theory and (2) in culinary and artisanal bakery use.  Ficelle is a noun & verb; the noun plural is ficelles.

In literary theory, a ficelle is the confidant character whose role within the text is to elicit information, conveyed to the reader without narratorial intervention.  The term was introduced by the author Henry James (1843–1916) who used the word in the sense it appeared in French théâtre de marionnettes (marionette theatre) to refer to the strings with which the puppeteer manipulated their puppets.  What James wanted was a word to inhabit the literary grey area between the confidant and the narrator, his idea being the character in a novel who is presented as the friend of another but whose purpose as a literary device was to be the “friend of the reader”, imparting vital information without the disruptive intervention of a narrator.

Cady Heron (Lindsay Lohan (b 1986)) & Karen Smith (Amanda Seyfried (b 1985)) in Mean Girls (2004),  Cady Heron was an unusual ficelle in that as the protagonist, she was also a confidante and narrator.

The society masseuse Mrs Heaney in the tragi-comedy of manners The Custom of the Country (1913) by US novelist & interior decorator Edith Wharton (1862–1937) was a ficelle.  Acting as a kind of mentor and even a surrogate mother to Ms Spragg, she uses her keen (but remote) observation of New York’s high society to live a kind of vicarious existence in those circles through the young protagonist, but Wharton’s literary purpose was to use her to flesh out the text with facts helpful to the reader’s understanding.  The classic ficelle however was James's own Maisie Farange in What Maisie Knew (1897) the naive but preternaturally wise child in whom the warring parents, step-parents and lovers casually confide, and through whose eyes the story is told.  There can be overlap in the literary roles of confidant, narrator and ficelle (Lindsay Lohan’s Cady Heron in Mean Girls (2004) has elements of all three) but according to literary theory (1) a ficelle usually is a confidant but must not be a narrator, (2) a confidant can be a narrator if not a ficelle.  In the literary tradition Cady Heron was an untypical protagonist in that most confidants have only a marginal role in the plot, their main function to listen to the intimate feelings and intentions of the protagonist; someone like Horatio in William Shakespeare’s (1564–1616) Hamlet (circa 1600) or the Sir Arthur Conan Doyle’s (1859–1930) Dr Watson who was the “sounding board” for Sherlock Holmes.

They heard, and were abash'd, and up they sprung (Book 1, line 331).  Illustration by French printmaker & illustrator Gustave Doré (1832–1883) from an 1866 edition of John Milton's (1608-1674) Paradise Lost (1667) edited by US journalist & historian Henry Walsh (1863–1927).

The narrator has a longer tradition and was one of the features of Greek theatre and both Plato (circa 427-348 BC) and Aristotle (384-322 BC) defined three types: (1) the speaker or poet (or any kind of writer) who uses his own voice, (2) one who assumes the voice of another person or persons, speaking in a voice not his own and (3) one who uses a mixture of his own voice and that of others.  In both drama and fiction there are countless examples of each technique but authors could combine the modes, all three appearing in John Milton’s Paradise Lost: Milton begins in his own voice in the first person to invoke the “Heavenly Muse” but later the impression is created that the Muse (ie the Holy Ghost or Holy Spirit) responds to Milton's formal invocation, thus beginning the main narrative.  When first Satan speaks, the third voice is introduced and it’s not until Book III Milton returns to his “own voice” although of course, as the author, all is Milton’s own.  TS Eliot (1888–1965) in his essay The Three Voices of Poetry (1954) interpreted the notion as it could be mapped onto modern verse: “The first voice is the voice of the poet talking to himself - or to nobody.  The second is the voice of the poet addressing an audience, whether large or small.  The third is the voice of the poet when he attempts to create a dramatic character speaking in verse when he is saying not what he would say in his own person, but only what he can say within the limits of one imaginary character addressing another imaginary character.”

La baguette et la ficelle. A ficelle (bottom) is more slender than a baguette (top) although in many parts of the English-speaking world the term "French stick" is used generically.  Some of what's sold as "French sticks" must appal French bakers.

Charles de Gaulle (1890-1970; President of France 1959-1969) in 1962 famously observed of his nation: “How can you govern a country which has two hundred and forty-six varieties of cheese?” and he’d probably be amused to learn that by 2024 some 1,600 distinct types had been identified.  There aren’t quite than many types of baguette but there are still a few including the “artisan baguette”, “moulded baguette”, “floured baguette”, “chocolate baguette”, “multicereal baguette”, “whole wheat baguette, “baguette a l’ancienne” (old-fashioned), “Viennoise baguette”, “Sourdough baguette”, “Baguette de Seigle”, “Baguette en épis” (corn baguette) and the “ficelle”.  The difference between the classic baguette of the popular imagination is essentially the size and shape.  A typical baguette is 610-710 mm (24-26 inches) in length with a slender, elongated shape, the crust crispy crust and the centre airy.  The ficelle is both narrower and shorter (usually around 300-400 mm (12-16 inches) long and renowned for its chewier texture and slightly thinner crust, characteristics which make it less versatile than a baguette but they are popular for making gourmet rolls or as an alternative to crackers when serving dips or spreads.  Something like the ficelle may genuinely have been the original form of the modern baguette but the name was adopted only late in the nineteenth century to distinguish them from the larger creations which had become popular; it was an allusion to a “piece of string”, the diminutive ficelle long and narrow by comparison with what had become the “standard” baguette.

Beware of imitations: The baguette de tradition française.

The origin of the baguette (as it's now understood) is truly a mystery and there are so many tales that it's recommended people choose to believe which ever most appeals to the.  In France, a true baguette (Baguette artisanale) is made from ingredients and with a method defined in law while the famous shape is a convention.  Typically, baguettes have a diameter between 50-75 mm (2-3 inches) and are some 610-710 mm (24-26 inches) in length although the 1 m (39 inch) baguette is not unusual, popular especially with the catering trade.  It’s a little misleading to suggest the baguette was invented because for centuries loaves in the shape existed in many places around the world and recipes for the mixing of dough were constantly subject to changes imposed by the success of harvests, economics, supply-chain disruptions and simple experimentation.  The baguette instead evolved and its popularity was a thing of natural selection; it survived because people preferred the taste, texture and convenience of form while other breads faded from use.  It seems clear that the long, stick-like direct ancestors of the baguette began to assume their recognizably modern form in French towns and cities in the eighteenth century although doubtless there was much variation between regions and probably even between bakers in the same place.  The daily bread being the classic market economy, bakers would be influenced by losing sales to a more popular shop and so would adjust their mixes or techniques to attract customers back.  In this way a standardized form would have emerged and, in the French way, by 1920 the assembly had passed a law codifying the critical parameters (weight, size and price), formalizing the popular name baguette.  In 2003, the jocular slang "freedom bread" emerged to describe the baguette, an allusion to the "Freedom Fries" which replaced "French Fries" in US government staff canteens while there was tension between the White House and the Élysée Palace over France's attitude to the proposed invasion of Iraq.   

Lindsay Lohan in promotion for @lilybakerjewels, 2020.  The Rainbow Baguette Ring (centre) using stones cut in a true “baguette” rectangle whereas the Rainbow Bracelet used squares.

Globalization and modern techniques of mass production however intruded on many aspects of French lives and bakeries weren’t immune from the challenge of the cheap “baguette” sold by supermarkets.  Even among the boulangerie (a French bakery in which the bread must, by law, be baked on-premises) there were some who resorted to less demanding methods of production to compete.  As a matter of cultural protection, the assembly in 1993 enacted Le Décret Pain (The Bread Decree) which stipulates that to be described as pain maison (homemade bread), a bread needs to be wholly kneaded, shaped, and baked at the place of sale.  To limit the scope of the supermarkets (some of which were importing frozen, pre-prepared dough), rules also defined what pain traditionnel français (traditional French bread) may be made from and banning any pre-made components from baguettes.  Also retained was the relevant provision of the 1920 labor legislation which prohibits the employment of people in bread and pastry making between ten in the evening and four in the morning.  So, when visiting a boulangerie, it’s recommended to ask for a baguette de tradition française (usually as baguette de tradition) which is made from wheat flour, water, yeast, and common salt (reflecting modern practice, one may contain up to 0.5% soya flour, up to 2% broad bean flour and up to 0.3% wheat malt flour) and the dough must rest between 15-20 hours at a temperature between 4-6^o C (43-46^o F).  The less exalted baguettes ordinaires, are made with baker's yeast and a less exacting specification.

The French Ministère de la Culture’s (Ministry of Culture) L'inventaire national du Patrimoine culturel immatériel (National Inventory of Intangible Cultural Heritage) in 2018 added the baguette to its index and in 2022, the artisanal know-how and culture of the baguette was added to UNESCO’s (the United Nations Educational, Scientific and Cultural Organization) list of Intangible Cultural Heritage.  Already preserving the information about some 600 traditions from more than 130 countries, UNESCO noted the addition by saying it celebrated the French way of life, something of which the baguette, as a central part of the French diet for at least 100 years, was emblematic.  With some 16 million consumed in France every day, the “…the baguette is a daily ritual, a structuring element of the meal, synonymous with sharing and conviviality", a statement from UNESCO read, concluding it was “…important that these skills and social habits continue to exist in the future."