Astroturf

Astroturf (pronounced as-truh-turf)

(1) A trademarked (as AstroTurf) brand of carpet-like covering made of vinyl and nylon to resemble turf, used for athletic fields, decks, patios and such (initial capital).

(2) The widely used generic term for artificial grass (no initial capital).

(3) To fake the appearance of popular support for something, such as a cause or product, the use based on the idea of faking “grassroots support” from the public the way AstroTurf is a “fake grass” (although some insist it’s really “faux grass” because usually there’s no attempt to claim the artificial product is natural).

1966: The construct was astro- + turf, the product name an allusion to the Astrodome, the baseball stadium in Houston, Texas, where first the product was laid at scale.  The astro- prefix was from the Ancient Greek ἄστρον (ástron) (celestial body), from ἀστήρ (astḗr) (star).  It was used by the astronomers of Antiquity to refer to celestial bodies which they classified as (1) fixed stars & (2) wandering stars (planets) as well as of space generally.  Turf (in the sense of a layer of earth covered with grass was from the Middle English turf & torf, from the Old English turf (turf, sod, soil, piece of grass covered earth, greensward), from the Proto-West Germanic turb, from the Proto-Germanic turbz (turf, lawn), from the primitive Indo-European derbh (tuft, grass).  It was cognate with the Dutch turf (turf), the Middle Low German torf (peat, turf) (from which German gained Torf and German Low German Torf), the Swedish torv (turf), the Norwegian torv (turf), the Icelandic torf (turf), the Russian трава (trava) (grass) and the Sanskrit दर्भ (darbhá) (a kind of grass) & दूर्वा (dū́rvā) (bent grass).  Astroturf & astroturfing are nouns & verbs, astroturfer is a noun and astroturfed is a verb & adjective; the noun plural is astroturfs.  AstroTurf is a registered trademark.

AstroTurf being laid in preparation for the first baseball game to be played in Veterans Stadium, Philadelphia, 1971.  The AstroTurf was in 2001 replaced with NexTurf and the stadium was demolished in 2006.

The use of “Astrodome” as the name for the baseball stadium in Houston, Texas, was an allusion to city's association with the US space program, a link not wholly unrelated to Texan Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969), while vice-president, being appointed by John Kennedy (JFK, 1917–1963; US president 1961-1963) to assume nominal responsibility for the program; Houston became home to NASA's (National Aeronautics and Space Administration) Manned Spacecraft Center (now the Johnson Space Center).  Built in the early 1960s, the Astrodome was the world’s first multi-purpose, domed sports and even before the new name was unveiled, Houston was already widely known as “Space City” and when the structure was completed in 1965, some had assume it would be called the “Space City Stadium” but most seemed to agree Astrodome was a better choice and the city’s baseball team was the same year renamed the Houston Astros.  Dating from the early sixteenth century, dome was from the Middle French domme & dome (a town-house; a dome, a cupola) (which persists in modern French as dôme), from the Provençal doma, from the Italian duomo (cathedral), from the Medieval Latin domus (ecclesiae; literally “house (of the church)”), a calque of the Ancient Greek οἶκος τῆς ἐκκλησίας (oîkos tês ekklēsías).

Cats are not fooled by AstroTurf but are pragmatic.

AstroTurf is a trademarked brand name for a type of artificial surface which emulates the appearance of grass and to various degrees, also the “feel and behavior”.  When referring to the commercial product, the two upper-case characters should be used but (like Hoover & hoover, Xerox & xerox etc) the word has come frequently to be used as a generic term for any artificial turf and in these instances no initial capital should be used and style guides anyway recommend that to avoid confusion, a term such as “artificial turf” is preferred.  When used of the practice of faking the appearance of popular support for something, no initial capital should appear.  Because Astroturf is “fake grass”, when used in slang, the inference is always negative, especially in relation to politics and unethical marketing.  AstroTurf has changed much in the sixty-odd years of its existence with the green color about the only constant, advances in chemistry and computing meaning the surface now is more durable, cheaper to produce and more “grass-like” in its behaviour.  When first patented in 1965 it was sold as “ChemGrass” which, in retrospect, sounds like a bad choice but in the mid-1960s, as a word-forming element. “chem-” didn’t carry quite the negative connotations which later became so associated.  It was rebranded as AstroTurf in 1966 to tie in with opening of the Houston Astrodome stadium.

The use of “astroturf” as a slang term meaning “to fake the appearance of popular support for something, such as a cause or product” emerged in the last days of the 1990s although the origin of the use of the word in this context has been traced to 1985 when then Senator (Democratic, Texas) Lloyd Bentsen (1921–2006; US Secretary of the Treasury 1993-1994) used the word to distinguish between “real mail from real people” and the “mountain of cards and letters” sent to his office in a campaign organized by the insurance industry: “…a fellow from Texas can tell the difference between grass roots and AstroTurf... this is generated mail.”  Lloyd Bentsen is remembered also for the most memorable retort (which may have been rehearsed) line from the 1988 presidential election in which he was the Democratic Party’s nominee for vice president.  In a debate with the Republican’s Dan Quayle (b 1947; vice president of the United States 1989-1993), he responded to Mr Quayle comparing himself to John Kennedy (JFK, 1917–1963; US president 1961-1963) by saying: “Senator, I served with Jack Kennedy.  I knew Jack Kennedy.  Jack Kennedy was a friend of mine.  Senator, you're no Jack Kennedy.”  The other coincidental link between the two candidates was that in the 1970 mid-term congressional elections. Bentsen defeated George HW Bush (George XLI, 1924-2018; US president 1989-1993) for a Texas senate seat and it was Dan Quayle Bush choose as a running mate in his successful 1988 presidential campaign.

One of the internet’s more inexplicable juxtapositions; even the poster admitted there was nothing to link Lindsay Lohan with Coca-Cola drink AstroTurf cozies.

The senator’s reference to the “mountain of cards and letters” as early as 1985 is an indication the technique predates the internet and historians have identified examples from Antiquity which suggest the practice is likely as old as politics itself but what the internet did was offer the possibility of scaling campaigns to a global scale at a lower (sometimes marginal or even zero) unit cost.  When done, it called astroturfing those coordinating such things are astroturfer.  Astroturfers are, like scammers in this calling, engaged in a constant arms race against those who detect and expose the tactic and the dramatic rise in the use of AI bots (artificial intelligence (ro)bots) has made the detection process simultaneously both easier (because at this stage it’s still a relatively simple matter for one algorithm to detect another and more challenging because of the extraordinary rise in volume.  It’s not clear how many social media accounts are fake (run by people or bots generally receiving a payment for each post not deleted by the gatekeepers) and certainly it’s not something the platforms seem anxious to discuss although they will sometimes disclose how many have been deleted if some form of astroturfing has been especially blatant or egregious.  More subtle are the “shadow organizations” set up by the usual suspects (fossil fuel companies, extractive miners, big polluters, political parties etc) which can even have bricks & mortar offices and paid staff.  The purpose of these outfits is to engage in controversial debates and attempt to both “nudge” things in the direction sought by those providing the funding and create the impression certain views enjoy wider support than may be the reality.

1996 Daihatsu Midget with custom AstroTurf carpets.

The Daihatsu Midget began life as a single-seater, three wheel mini-truck (1957-1972) powered by a 250cm³ (15 cubic inch) single cylinder, two-stroke engine although some were built also with a 305 cm³ (19 cubic inch) unit which may in the vernacular be thought of as the “big block”.  Produced under licence in several nations in the Far East, it’s still produced in Thailand where its compact dimensions, remarkable load capacity and economy of operation make it uniquely suited to confined urban environments.  Daihatsu revived the Midget name for a four-wheel version which was produced between 1996-2001, manufactured under the “Kei Car” (a clipping of kei-jidōsha (軽自動車 (light automobile)) rules which limit mass, external dimensions and restrict displacement to 660 cm³ (40 cubic inches).  In a sign of the times, these diminutive Midgets (surely an irresistible tautology in the Kei Car business) were available with options like four-wheel drive and air conditioning.