Monolith

Monolith (pronounced mon-uh-lith)

(1) A column, large statue etc, formed originally from a single block of stone but latter day use applies the term to structures formed from any material and not of necessity a single piece (although technically such a thing should be described using the antonym: “polylith”.

(2) Used loosely, a synonym of “obelisk”.

(3) A single block or piece of stone, especially when used in architecture or sculpture and applied most frequently to large structures.

(4) Something (or an idea or concept) having a uniform, massive, redoubtable, or inflexible quality or character.

(5) In architecture, a large hollow foundation piece sunk as a caisson and having a number of compartments that are filled with concrete when it has reached its correct position

(6) An unincorporated community in Kern County, California, United States (initial capital).

(7) In chemistry, a substrate having many tiny channels that is cast as a single piece, which is used as a stationary phase for chromatography, as a catalytic surface etc.

(8) In arboreal use, a dead tree whose height and size have been reduced by breaking off or cutting its branches (use rare except in UK horticultural use).

1829: The construct was mono- + lith.  Mono was from the Ancient Greek, a combining form of μόνος (monos) (alone, only, sole, single), from the Proto-Hellenic mónwos, from the primitive Indo-European mey- (little; small).  It was related to the Armenian մանր (manr) (slender, small), the Ancient Greek μανός (manós) (sparse, rare), the Middle Low German mone & möne, the West Frisian meun, the Dutch meun, the Old High German muniwa, munuwa & munewa (from which German gained Münne (minnow).  As a prefix, mono- is often found in chemical names to indicate a substance containing just one of a specified atom or group (eg a monohydrate such as carbon monoxide; carbon attached to a single atom of oxygen). 

In English, the noun monolith was from the French monolithe (object made from a single block of stone), from Middle French monolythe (made from a single block of stone) and their etymon the Latin monolithus (made from a single block of stone), from the Ancient Greek μονόλιθος (monólithos) (made from a single block of stone), the construct being μονο- (mono-) (the prefix appended to convey the meaning “alone; single”), from μόνος (monos) + λίθος (líthos) (a stone; stone as a substance).  The English form was cognate with the German monolith (made from a single block of stone).  The verb was derived from the noun.  Monolith is a noun & verb, monolithism, monolithicness & monolithicity are nouns, monolithic is an adjective and monolithically is an adverb; the noun plural is monoliths.  The adjective monolithal is listed as "an archaic form of monolithic".

Monolith also begat two back-formations in the technical jargon of archaeology: A “microlith” is (1) a small stone tool (sometimes called a “microlite”) and (2) the microscopic acicular components of rocks.  A “megalith” is (1) a large stone slab making up a prehistoric monument, or part of such a monument, (2) A prehistoric monument made up of one or more large stones and (3) by, extension, a large stone or block of stone used in the construction of a modern structure.  The terms seem not to be in use outside of the technical literature of the profession.  The transferred and figurative use in reference to a thing or person noted for indivisible unity is from 1934 and is now widely used in IT, political science and opinion polling.  The adjective monolithic (formed of a single block of stone) was in use by the early nineteenth century and within decades was used to mean “of or pertaining to a monolith”, the figurative sense noted since the 1920s.  The adjective prevailed over monolithal which seems first to have appeared in a scientific paper in 1813.  The antonym in the context of structures rendered for a single substance is “polylith” but use is rare and multi-component constructions are often described as “monoliths”.  The antonym in the context of “anything massive, uniform, and unmovable, especially a towering and impersonal cultural, political, or social organization or structure” is listed by many sources as “chimera” but terms like “diverse”, “fragmented” etc are usually more illustrative for most purposes.  In general use, there certainly has been something of a meaning-shift.  While "monolith" began as meaning "made of a single substance", it's now probably most used to covey the idea of "something big & tall" regardless of the materials used.

One of the Monoliths as depicted in the film 2001: A Space Odyssey (1968). 

The mysterious black structures in Sir Arthur C Clarke's (1917–2008) Space Odyssey series (1968-1997) became well known after the release in 1968 of Stanley Kubrick's (1928–1999) film of the first novel in the series, 2001: A Space Odyssey.  Although sometimes described as “obelisk”, the author noted they were really “monoliths”.  In recent years, enthusiasts, mischief makers and click-bait hunters have been erecting similar monoliths in remote parts of planet Earth, leaving them to be discovered and publicized.  With typical alacrity, modern commerce noted the interest  and soon, replicas were being offered for sale, a gap in the market for Christmas gifts between US$10,000-45,000 apparently identified.

In IT, the term “monolithic driver” was used to refer to a software driver designed to handle multiple hardware components or functionalities within a single, large, and cohesive codebase.  In this it differed from earlier (and later) approaches which were modular or layered, the functionality is split into separate, smaller drivers or modules, each of which handled specific tasks or addressed only certain hardware components.  Monolithic drivers became generally available in the late 1980s, a period when both computer architecture and operating systems were becoming more sophisticated in an attempt to overcome the structural limitations imposed by the earlier designs.  It was in the era many of the fundamental concepts which continue to underpin modern systems were conceived although the general adoption of some lay a decade or more away.

During the 1970s & 1980s, many systems were built with a tight integration between software and hardware and some operating systems (OS) were really little more than “file loaders” with a few “add-ons”, and the limitations imposed were “worked-around” by some programmers who more-or-less ignored the operating system an address the hardware directly using “assemblers” (a flavor of “machine-code”).  That approach made for fast software but at the cost of interoperability and compatibility, such creations hardware specific rather using an OS as what came to be known as the HAL (hardware abstraction layer) but at the time, few OSs were like UNIX with its monolithic kernel in which the core OS services (file system management, device drivers etc.) were all integrated into a single large codebase.  As the market expanded, it was obvious the multi-fork approach was commercially unattractive except for the odd niche.

After its release in 1981, use of the IBM personal computers (PC) proliferated and because of its open (licence-free) architecture, an ecosystem of third party suppliers arose, producing a remarkable array of devices which either “hung-off” or “plugged-in” a PC; the need for hardware drivers grew.  Most drivers at the time came from the hardware manufacturers themselves and typically were monolithic (though not yet usually described as such) and written usually for specific hardware and issues were rife, a change to an OS or even other (apparently unrelated) hardware or software sometimes inducing instability or worse.  As operating systems evolved to support more modularity, the term “monolithic driver” came into use to distinguish these large, single-block drivers from the more modular or layered approaches that were beginning to emerge.

It was the dominance of Novell’s Netware (1983-2009) on PC networks which compelled Microsoft to develop Windows NT (“New Technology”, 1993) and it featured a modular kernel architecture, something which made the distinction between monolithic and modular drivers better understood and as developers increasingly embraced the modular, layered approach which better handled maintainability and scalability.  Once neutral, the term “monolithic driver” became something of a slur in IT circles, notably among system administrators (“sysadmins” or “syscons”, the latter based on the “system console”, the terminal on a mainframe hard-wired to the central processor) who accepted ongoing failures of this and that as inherent to the business but wanted to avoid a SPoFs (Single Point of Failure).

In political science, the term “monolithic” is used to describe a system, organization, or entity perceived as being unified, indivisible, and operating with a high degree of internal uniformity, often with centralized control. When something is labeled as monolithic, it implies that it lacks diversity or internal differentiation and presents a singular, rigid structure or ideology.  Tellingly, the most common use of the term is probably when analyzing electoral behavior and demonstrating how groups, societies or sub-sets of either. Although often depicted in the media as “monolithic” in their views, voting patterns or political behavior are anything but and there’s usually some diversity.  In political science, such divergences within defined groups are known as “cross-cutting cleavages”.

It’s used also of political systems in which a regime is structured (or run) with power is highly concentrated, typically in a single dictator or ruling party.  In such systems, usually there is little effective opposition and dissent is suppressed (although some of the more subtle informally tolerate a number of “approved dissenters” who operated within understood limits of self-censorship.  The old Soviet Union (the USSR (Union of Soviet Socialist Republics) 1922-1991), the Islamic Republic of Iran (1979-), the Republic of China (run by the Chinese Communist Party (CCP) (1949-) and the DPRK (Democratic Republic of Korea (North Korea) 1948-) are classic examples of monolithic systems; while the differences between them were innumerable, structurally all were (or are) politically monolithic.  The word is used also as a critique in the social sciences, Time magazine in April 2014 writing of the treatment of “Africa” as a construct in Mean Girls (2004):  “Like the original Ulysses, Cady is recently returned from her own series of adventures in Africa, where her parents worked as research zoologists. It is this prior “region of supernatural wonder” that offers the basis for the mythological reading of the film. While the notion of the African continent as a place of magic is a dated, rather offensive trope, the film firmly establishes this impression among the students at North Shore High School. To them, Africa is a monolithic place about which they know almost nothing. In their first encounter, Karen inquires of Cady: “So, if you’re from Africa, why are you white?” Shortly thereafter, Regina warns Aaron that Cady plans to “do some kind of African voodoo” on a used Kleenex of his to make him like her—in fact, the very boon that Cady will come to bestow under the monomyth mode.”  It remains a sensitive issue and one of the consequences of European colonial practices on the African continent (something which included what would now be regarded as "crimes against humanity) so the casual use of "Africa" as a monolithic construct is proscribed in a way a similar of "Europe" would not attract criticism.    

The limitations of the utility of the term mean it should be treated with caution and while there are “monolithic” aspects or features to constructs such as “the Third World”, “the West” or “the Global South”, the label does over-simplify the diversity of cultures, political systems, and ideologies within these broad categories.  Even something which is to some degree “structurally monolithic” like the United States (US) or the European Union (EU) can be highly diverse in terms of actual behavior.  In the West (and the modern-day US is the most discussed example), the recent trend towards polarization of views has become a popular topic of study and the coalesced factions are sometimes treated as “monolithic” despite in many cases being themselves intrinsically factionalized.

Parmesan

Parmesan (pronounced pahr-muh-zahn, pahr-muh-zan, pahr-muh-zuhn; pahr-muh-zahn, or pahr-muh-zan).

(1) Of or from Parma, in northern Italy.

(2) A hard, dry variety of Italian cheese made from skim milk, often grated and sprinkled over pasta dishes and soups.  It’s known also as Parmesan cheese and it appears with and without the initial capital.

(3) By extension, a similar cheese produced in places other than Parma.

(4) In slang, money in the sense of physical cash.

1510–1520: From the Middle French parmesan, from the Italian parmigiano (of Parma; pertaining to Parma), from an earlier Vulgar Latin parmēsānus, a restructuring of the Classical Latin parmēnsis (from Parma).  Parma is a province of Italy’s Emilia-Romagna region, the locality name thought to be of Etruscan origin.  In the Romance languages the related forms include the Italian parmigiano, the Catalan parmesà, the Portuguese parmesão, the Sicilian parmisanu and the Spanish parmesano.  Parmesan is a noun and parmesany & parmeasnlike (also as parmesan-like) is an adjective; the noun plural is parmesans.  An initial capital is always used with the proper noun (except sometimes in advertizing).

The real parmesan: Parmigiano Reggiano, cut from a wheel.

Within the European Union (EU), the cheese called Parmigiano Reggiano has been granted legal protection (a la hermitage, champagne, cognac etc) as a protected designation of origin (PDO) although around the world, “parmesan” is widely used as a generic term for similar cheeses.  The PDO cheese Parmigiano Reggiano, made only from cow’s milk and salt, is produced in “wheels” which take at least two years to mature, each wheel sealed with a unique identity tag recording the dairy farm and the month in which it was laid down to “cure”.  It may be apocryphal but industry folklore is that when food critics and chefs were asked in a survey which they would choose if ordered to live in a world with only one cheese, most answered: Parmigiano Reggiano.  Eating cheese can be part of a healthy diet, but it depends on the type and amount consumed.   Cheese is a good source of protein, is rich in calcium and contains vitamins such as B12 and A but it tends also to be high in saturated fat, is calorie-dense and usually has a high sodium (salt) content.  One noted advantage of parmesan is it’s naturally low in lactose, making it easier to digest for people with lactose intolerance.

Wheels

Italian artistic gymnast Signorina Giorgia Villa with wheels of cheese, Parmigiano Reggiano promotional photo-shoot, 2022.

Many consumers buy their parmesan in pre-grated packs or in a powered form so may not have been aware it is, in its original form, a wheel.  That was until the publication of a set of photographs of Signorina Giorgia Villa (b 2003), an Italian artistic gymnast and member of her country’s team at the 2024 Paris Olympics.  Signorina Villa is a brand ambassador for Parmigiano Reggiano and the images from her 2022 photo-shoot featured her posing with the now famous wheels, the promotion’s original caption being: “Always together with my best friend @parmigianoreggiano, ready to start again and face new challenges!”

Wheels of cheese in cheese storehouse.

Wheels of cheese can weigh more than 40 kg (90 lb) and during the maturation process they are stored in warehouses, usually on shelves.  In August 2023, Giacomo Chiapparini, (1949-2023) from Romano di Lombardia, was killed when a shelf broke in his cheese store, the falling wheels of cheese crushing him.  According to the police report, the event was triggered by a single point of failure in a high shelf and the weight of the dislodged wheels created a “domino effect”, bringing down thousands of wheels on the unfortunate victim.  A spokesman for the Lombardy Fire Department which attended the scene reported emergency staff “had to move the wheels of cheese and the shelves by hand”, adding it “took about twelve hours” to find the deceased.  The wheels were of grana padano, a hard cheese that resembles parmesan, some 25,000 of which were in storage and Signor Chiapparini had been checking on the ripening wheels, the highest of which sat on metal shelves 10 metres (33 feet) tall.

The flaccid cheese wheel in surrealist art: La persistència de la memòria (The Persistence of Memory) is Salvador Dalí’s (1904-1989) most reproduced and best-known painting.   Completed in 1931 and first exhibited in 1932, since 1934 it hangs in New York’s Museum of Modern Art (MoMA).  In popular culture, the work is often referred to as the more evocative “melting clocks”.

Surrealism’s intellectual undercoating was patchy, some of the latter output being openly imitative but with Dalí, critics seemed often ready to find something.  His "theory of softness and hardness" has been called "central to his artistic thinking" at the time The Persistence of Memory was painted and some suggested the flaccidity of the watches is an allusion to Einstein's theory of special relativity, a surreal pondering of the implications of relativity on our once-fixed notions of time and space.  Dalí was earthier, claiming the clocks were inspired not by Einstein but by imagining a wheel of camembert cheese melting in the Catalan sun.

Lindsay Lohan in Miami, Florida, clothes by Amiparism (AMI), Interview magazine photo-shoot, December 2022.  

The car is a Jaguar XJS convertible with the factory-fitted BBS basketweave (or lattice) wheels.  The BBS wheels appealed on the XJS (1975-1996 and originally XJ-S) when the last version was released in 1991, sometime after the company had been absorbed by the Ford Motor Company (FoMoCo).  There were a number of detail changes for the final run, the most notable being the enlargement in 1992 of the V12 engine from 5.3 litres (326 cubic inches) to 6.0 (366), coupled with the latest (four-speed) version of the General Motors (GM) Turbo-Hydramatic 400 which, (as a three-speed), dated from 1963.  No XJ-S with a manual transmission was built after 1976 and the 352 produced existed only because Jaguar had some 400 in their warehouse which had been intended for the Series 3 E-Types (XKE, 1971-1974).

Remarkably for a brand which has a reputation for quality and expertise in design as well as an enviable record in top-line competition, Germany’s BBS Autotechnik GmbH in July 2024 declared insolvency, the second time this has been done in the last year and the fifth time since 2007.  To borrow a phrase, one bankruptcy is unfortunate; five in the last 17 years suggests carelessness.  Analysts have suggested a number of factors have contributed to the troubled corporate history and some did note the recent practice of BBS being passed between private equity firms shouldn’t be ignored (apparently private equity firms have techniques which make bankruptcies profitable) but there were also questionable marketing practices.  What has long puzzled the supply chain is that despite BBS having one of the industry’s most desirable back-catalogs with many older designs enjoying a resurgence of popularity, that market is being supplied by other manufacturers blatantly copying the BBS originals which the company has made no attempt to re-introduce.  There was also the curious matter of “BBS Unlimited”, one of engineering’s weirdest niches: a design of a single wheel which can be fitted to a variety of cars, all wheels shipped with a 5×117.5 mm bolt pattern that nothing of the planet uses, necessitating the fitting of a special BBS adapter.  Rarely has a non-existent problem been so cleverly fixed.  The BBS name has such a cachet that analysts expect the German operation to survive in some form (BBS in the US & Japan are unaffected by what’s happening in Europe) and the suspicion is the current problems are likely linked to the rising interest rates which have seen a number of leveraged buy-outs by private equity firms flounder: in the same week BBS’s predicament was announced, the seat maker Recaro also entered bankruptcy.

Philip Ruddock Water Playground, Dundas Park, Dundas Valley, NSW, Australia.  Politicians are remembered for many things.

Ever since a former Australian minister for immigration (the Liberal Party’s Philip Ruddock (b 1943; Minister for Immigration and Multicultural and Indigenous Affairs 1996-2003) asserted that the country's indigenous peoples “didn’t invent the wheel”, it’s been repeated as a racist trope in far-right (a misleading term but the one in popular use) gatherings and their social medial channels, often with the claim indigenous Australians were the only culture on Earth not to invent (or discover) what is humanity’s simplest machine and the one which underpinned or made possible progress in a number of fields.  However, a number of cultures did not independently develop the wheel including several in Sub-Saharan Africa, a number of the Pacific Islands and those living in the pre-Columbian Americas (although in the latter wheels were used in toys, just not for transportation or tasks such as lifting).  Anthropologists suggest that cultures which didn’t develop the wheel usually had no need for such a device, lacked the large domesticated animals needed to pull wheeled vehicles or lived in an environment which made the use of wheeled carts or trolleys impractical (dense forests, mountainous terrain etc).

Entropy

Entropy (pronounced en-truh-pee)

(1) In thermodynamics,  the capacity factor for thermal energy that is hidden with respect to temperature; an expression of the dispersal of energy; a measure of the energy is spread out in a process, or how widely spread out it becomes, at a specific temperature.

(2) In thermodynamics (on a macroscopic scale), a function of thermodynamic variables, as temperature, pressure, or composition, that is a measure of the energy not available for work during a thermodynamic process (a closed system evolves toward a state of maximum entropy).

(3) In statistical mechanics, a measure of the randomness of the microscopic constituents of a thermodynamic system (symbol=S).  Technically, a statistical measure of the disorder of a closed system expressed by S = k log P + c where P is the probability that a particular state of the system exists, k is the Boltzmann constant, and c is another constant).  Expressed as joules per kelvin, it's essentially a measure of the information and noise present in a signal.

(4) In data transmission and information theory, an expression of specific efficiency, a measure of the loss of information in a transmitted signal or message.

(5) In cosmology, a hypothetical tendency for the universe to attain a state of maximum homogeneity in which all matter is at a uniform temperature (heat death).

(6) In political science, a doctrine of inevitable social decline and degeneration; the tendency of a system that is left to itself to descend into chaos (this definition widely used literally and figuratively in many fields.

(7) In modeling theory and applied modeling, a lack of pattern or organization; a state of marked disorder; a measure of the disorder present in a system.

1867: From the German Entropie, coined in 1865 by German physicist and mathematician Rudolph Clausius (1822–1888) by analogy with Energie (energy), replacing the root of Ancient Greek ἔργον (érgon) (work) by the Ancient Greek τροπή (tropḗ) (transformation).  The Ancient Greek ἐντροπία (entropía) (a turning towards) is from energie, the construct being en (in) + trope (a turning, a transformation) from the primitive Indo-European trep (to turn).  Rudolph Clausius had for years been working on his theories before he coined the word Entropie to describe what he had been calling "the transformational content of the body."  The new word encapsulated the second law of thermodynamics as "the entropy of the universe tends toward a maximum" but Clausius thought the concept better illustrated by the mysterious disgregation (an series of equations explaining dissolution at the particle level), another of his coinings which never caught on in the same way.  Entropy & entropology are nouns, entropic is an adjective and entropically is an adverb; the noun plural is entropes.  The synonym entropia is an internationalism rarely used in English.

Entropy describes uncertainty or disorder in a system and, in casual use, refers to degradation or disorder in any situation, or to chaos, disorganization, or randomness in general.  In a technical sense, it is the gradual breakdown of energy and matter in the universe and is an important part of several theories which postulate how the universe will end.  The laws of thermodynamics describe the relationships between thermal energy, or heat, and other forms of energy, and how energy affects matter.  The First Law of Thermodynamics states that energy cannot be created or destroyed; the total quantity of energy in the universe stays the same. The Second Law of Thermodynamics is about the quality of energy.  It states that as energy is transferred or transformed, more and more of it is wasted. The second law also states there is a natural tendency of any isolated system to degenerate into a more disordered state; at a microscopic level, if a system is isolated, any natural process in that system progresses in the direction of increasing disorder, or entropy, of the system.  The second law also predicts the end of the universe, implying the universe will end when everything becomes the same temperature. This is the ultimate level of entropy; if everything is the same temperature, nothing can happen and energy can manifest only as the random motion of atoms and molecules.  Time would stop immediately after the point at which, for the first time since the point at which the big bang happened, everything was happening at the same time.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

The term entropology is a portmanteau word (the construct of the blend being entrop(y) +‎ (anthrop)ology) which was 1955 coined by the French anthropologist Claude Lévi-Strauss (1908–2009) whose theories and models even today continue to underpin some of the framework of structural anthropology, the debt to him acknowledged by structuralists in many fields and apart from all else, in the social sciences, words like entropology are much admired.  It first appeared in his book Tristes Tropiques (Sad Tropics (1955)) a text itself structurally interesting, being in part travelogue, research paper and memoir, interspersed with philosophical musing on music, literature, history, architecture and sociology; these days it’d be called post-modern.  The essence of entropology is that the transformative path of human cultures (the sometimes separate, sometime parallel notion of “civilization” seemed not to trouble Lévi-Strauss) is inherently corrosive & disruptive.  It seemed a grim thesis but it must be admitted that by 1955, there was plenty of evidence to support his view.

A probably inaccurate representation of nothing.

The idea of nothing, in a universal sense in which literally nothing (energy, matter, space or time) exists is difficult to imagine, imaginable presumably only as infinite blackness although even that would seem to imply the spatial.  That nothingness is perhaps impossible to imagine or visualize doesn’t however prove it’s impossible but the mere fact matter, energy and time now exist in space does imply that because, were there ever nothing, it’s a challenge to explain how anything could have, from nothing, come into existence.  Despite that, it would be interesting if cosmologists could attempt to describe the mathematics of a model which would describe what conditions would have to prevail in order for there truly to be nothing.  That may or may not be possible but might be an interesting basis from which to work for those trying to explain things like dark matter & dark energy, either or both of which also may or may not exist.  Working with the existing universe seems not to be helpful in developing theories about the nature of all this supposedly missing (or invisible) matter and energy whereas were one, instead of working backwards as it were, instead to start with nothing and then work out how to add what seems to be missing (while remaining still not visible), the result might be interesting.

Blip

Blip (pronounced blip)

(1) A spot of light on a radar screen indicating the position of a plane, submarine, or other object (also as pip); any similar use on other electronic equipment such as an oscilloscope.

(2) By adoption from the use in radar (and applied very loosely), any small spot of light on a display screen.

(3) In any tracked metric (typically revenue, sales etc), a brief and usually unexpected.

(4) In general use, an aberration, something unexpected and (usually) fleeting (often in the expression “blip on the radar”).

(5) In electronic transmissions (audible signals), a pip or bleep (also both onomatopoeic of short, single-pitch sounds).

(6) By extension, any low level, repetitive sound (rare).

(7) In the slang of software developers, a minor bug or glitch (retrospectively dubbed blips if promptly fixed (or re-labeled as “a feature”)).

(8) A specific data object (individual message or document) in the now defunct Google Wave software framework.

(9) In informal use, to move or proceed in short, irregular movements.

(10) In automotive use, briefly to apply the throttle when downshifting, to permit smoother gear-changing (the origin in the days of pre-synchromesh gearboxes, especially when straight-cut gears were used) and still used in competition to optimize performance but most instances by drivers of road cars are mere affectations (used as noun & verb).

(11) In informal use, abruptly to change a state (light to dark; on to off etc), sometimes implying motion.

(12) In broadcast media (and sometimes used on-line), to replace offensive or controversial words with a tone which renders them inaudible (a synonym of “bleep”, both words used in this contexts as nouns (a bleep) and verbs (to bleep out).  In live radio & TV, a junior producer or assistant was usually the designated “blipper” or “bleeper”.

1894: An onomatopoeic creation of sound symbolism, the speculation being it may have been based on the notion of “blink” (suggesting brevity) with the -p added to bli- as symbolic of an abrupt end, the original idea to capture the experience of a “popping sound”.  The use describing the sight and sound generated by radar equipment was first documented in 1945 but may have been in use earlier, the public dissemination of information about the technology restricted until the end of World War II (1939-1945).  The verbs (blipped & blipping) came into use in 1924 & 1925 respectively while the first documented use of the noun blipper dates from 1966 although “bleeper” appeared some fifteen year earlier and the role was acknowledge as early as the 1930s.  Blip is a noun & verb, blipped & blipping are verbs and blippy, blippier & blippiest are adjectives; the noun plural is blips.

The blipster

One unrelated modern portmanteau noun was blipster, the construct a blend of b(lack) + (h)ipster, used to refer to African-Americans (and presumably certain other peoples of color (PoC)) who have adopted the visual clues of hipster culture.  Whether the numbers of blipsters represent the sort of critical mass usually associated with the recognition of sub-cultures isn’t clear but as in medicine where a novel condition does not need to be widely distributed (something suffered even by a single patient can be defined and named as a syndrome), the coining of blipster could have been inspired by seeing just one individual who conformed to being (1) African American and (2) appearing in some ways to conform to the accepted parameters of hipsterism.  Labeling theory contains reservations about this approach but for etymologists it’s fine although there is always the risk of a gaboso (generalized observation based on single observation).  Predictably, there is debate about what constitutes authentic blipsterism because there are objections by some activists to PoCs either emulating sub-cultures identified as “white” or taking self-defining interest in aspects of that culture (such as those associated with hipsterism).  What seems to be acceptable is a stylistic fusion as long as the fashions are uniquely identifiable as linkable with traditional (ie modern, urban) African-American culture and the cultural content includes only black poets, hip-hop artists etc.

The Blipvert

The construct of blipvert (also historically blip-vert) was blip + vert.  Vert in this context was a clipping of advertisement (from the Middle French advertissement (statement calling attention)), the construct being advertise +‎ -ment.  The -ment suffix was from the Middle English -ment, from the Late Latin -amentum, from -mentum which came via Old French -ment.  It was used to form nouns from verbs, the nouns having the sense of "the action or result of what is denoted by the verb".  The suffix is most often attached to the stem without change, except when the stem ends in -dge, where the -e is sometimes dropped (abridgment, acknowledgment, judgment, lodgment et al), with the forms without -e preferred in American English.  The most widely known example of the spelling variation is probably judgment vs judgement.  In modern use, judgement is said to be a "free variation" word where either spelling is considered acceptable as long as use is consistent.  Like enquiry vs inquiry, this can be a handy where a convention of use can be structured to impart great clarity: judgment used when referring to judicial rulings and judgement for all other purposes although the approach is not without disadvantage given one might write of the judgement a judge exercised before delivering their judgment.  To those not aware of the convention, it could look just like a typo.

As both word and abbreviation “vert” has a number of historic meanings.  One form was from the Middle English vert, from Old French vert, from Vulgar Latin virdis (green; young, fresh, lively, youthful) (syncopated from Classical Latin viridis)  In now archaic use it meant (1) green undergrowth or other vegetation growing in a forest, as a potential cover for deer and (2) in feudal law a right granted to fell trees or cut shrubs in a forest.  The surviving use is in heraldry where it describes a shade of green, represented in engraving by diagonal parallel lines 45 degrees counter-clockwise.  As an abbreviation, it's used of vertebrate, vertex & vertical and as a clipping of convertible, used almost exclusively by members of the Chevrolet Corvette cult in the alliterative phrase "Vette vert", a double clipping from (Cor)vette (con)vert(ible).

Vette vert: 1967 Chevrolet Corvette L88 convertible which sold at auction in 2013 at Mecum Dallas for US$3,424,000, a bit short of the L88 coupé which the next year realized US$3,850,000 at Barrett-Jackson Scottsdale; that remains the record price paid for a Corvette at auction.  The L88 used a 427 cubic inch (7.0 litre) V8 with a single four barrel carburetor, tuned to produce between 540-560 (gross) horsepower although for official purposes it was rated at 430, slightly less than the advertised output of the L71 427 which, with three two barrel carburettors was the most powerful version recommended for “street” use.  The L88 was essentially a race-ready power-plant, civilized only to the extent cars which used it could be registered for road use but, demanding high-octane fuel available only in a limited number of locations and not offered with creature comforts like air-conditioning, it really was meant only for race tracks or drag strips.  For technical reasons, L71 buyers couldn’t order air-conditioning either but were at least allowed to have a radio, something the noise generated by the L88 would anyway have rendered mostly redundant.

When humans emulated CGI: Max Headroom, 1986, background by Amiga 1000.

A blipvert is a very brief advertisement (a duration of one second or less now the accepted definition although originally they could three times as long).  The concept first attracted widespread attention in the 1980s when it was an element in the popular television show Max Headroom, a production interesting for a number of reasons as well as introducing “blipvert” to a wide audience.  In Max Headroom, blipverts were understood as high-intensity television commercials which differed from the familiar form in that instead of being 20, 30 or 60 seconds long, they lasted but three, the line being they were a cynical device to discourage viewers from switching channels (“channel surfing” not then a term in general use).  The character Max Headroom (actually an actor made up to emulate something rendered with CGI (computer generated imagery)) was said to be pure software which had attained (or retained from the downloaded “copy” of the mind taken from a man killed after running into a “Max Headroom” warning sign in a car park) some form of consciousness and had decided to remain active within the television station’s computer network.  In this, the TV show followed a popular trope from science fiction, one which now underpins many of the warnings (not all by conspiracy theorists) about the implications of AI (artificial intelligence).  Although a creation of prosthetics rather than anything digital, the technique was made convincing by using a background generated on an Amiga 1000 (1985), a modest machine by today’s standards but a revelation at the time because not only was the graphics handling much better than on many more expensive workstations but even by 1990, despite what IBM and Microsoft were telling us, running multi-tasking software was a better experience on any Amiga than trying it on a PS/2 running OS/2.

On television, the stand-alone blipvert never became a mainstream advertising form because (1) it was difficult, (2) as devices to stimulate demand in most cases they appeared not to work and (3) the networks anyway discouraged it but the idea was immensely influential as an element in longer advertisements and found another home in the emerging genre of the music video, the technique perfected by the early 1990s; it was these uses which saw the accepted duration reduced from three seconds to one.  To the MTV generation (and their descendents on YouTube and TikTok), three seconds became a long time and prolonged exposure to the technique presumably improved the ability of those viewers to interpret such messages although that may have been as the cost of reducing the attention span.  Both those propositions are substantially unproven although it does seem clear the “video content generations” do have a greater ability to decode and interpret imagery which is separate for any explanatory text.  That is of course stating the obvious; someone who reads much tends to become better at interpreting words than those who read little.  Still, the blipvert has survived, the advertising industry finding them especially effective if used as a “trigger” to reference a memory created by something earlier presented in some form and those who find them distasteful because they’re so often loud and brash just don’t get it; that’s the best way they’re effective.

Alex (Malcolm McDowell (b 1943)) being re-sensitised (blipvert by blipvert) in Stanley Kubrick's (1928-1999) file adaptation of A Clockwork Orange (1971).

The concept of the blipvert is sometimes attributed to US science fiction (SF) writer Joe Haldeman (b 1943) who described something close to the technique in his novel Mindbridge (1976) and it’s clearly (albeit in longer form) used in the deprogramming sessions in Anthony Burgess’s A Clockwork Orange (1962) but use predates both books.  In 1948, encouraged by their success in countering the Partito Comunista d'Italia (PCd'I; the Communist Party of Italy) in elections in the new Italian republic (the success achieved with a mix of bribery, propaganda, disinformation and some of the other tricks of electoral interference to which US politicians now so object when aimed at US polls), the newly formed US Central Intelligence Agency (CIA) turned their attentions to France where the perception of threat was even greater because the infiltration of the press, trade unions, universities, the military and many other organs of state was rife.  The US was well-placed to run effective propaganda campaigns because, uniquely in devastated, impoverished Europe, it could distribute the cubic money required to buy advertising space & airtime, employ cooperative journalists, trade union leaders & professors and even supply scarce commodities like newsprint and ink.  To try to avoid accusations of anything nefarious (and such suggestions were loud, frequent and often not without foundation) much of the activity was conducted as part of Marshall Plan Aid, the post-war recovery scheme with which the US revived post-war European economies with an injection of (what would in 2024 US$ terms) be something like US$182 billion.  As well as extensively publicizing the benefits of non-communist life compared with the lot of those behind the iron curtain, the CIA published books and other pieces by defectors from the Soviet Union.  One novelty of what quickly became an Anglo-American psychological operation (the British Political Warfare Executive (PWE) having honed successful techniques during wartime) was the use of 2-3 second blipverts spliced into film material supplied under the Marshall Plan.  The British were well aware the French were especially protective of what appeared in cinemas and would react unfavourably to blatant propaganda while they might treat something similar in print with little more than a superior, cynical smile.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

The blipvert is sometimes grouped with subliminal advertising and that’s convenient but they’re different both in practice and definitionally and the rule of thumb can be expressed as (1) if it can (briefly) be seen it’s a blipvert and (2) if it can’t be seen it’s subliminal.  No doubt media studies academics (of which there seem now to be many) could punch holes in that and cite a dozen or more exceptions but as a definition it at least hints in the right direction.  What subliminal advertising involves is the presentation of understandable information (which can be images, sound or text) at a level below the conscious awareness of the viewer, the idea being (unlike the confrontational blipvert) to bypass conscious perception.  The extent to which subliminal messaging is an effective way to influence consumer behaviour is debated (as is the notion of whether it’s manipulative and unethical) but the continued use of the technique in political campaigns does suggest that in that specialized field of consumer behaviour, there must be many convinced of the efficacy.  Certainly it appears to work although the less subtle forms are quickly deconstructed and critiqued, such as the sudden adoption in sports, almost as soon as tobacco advertising was banned, of color schemes triggering memories of cigarette packets.

A Marlboro Man lights up.  The "Marlboro 100s" in the gold & white pack were so-named because each stick was 100 mm (4 inch) long.

After some years of prevarication, in 2005 the European Union (EU) banned tobacco advertising “in the print media, on radio and over the internet” at the same prohibiting “tobacco sponsorship of cross-border cultural and sporting events”.  Making unlawful the promotion of a known carcinogen responsible over a lifetime of use for shortening lifespan (on average) by just under a decade sounds now uncontroversial but at the time it had been bitterly contested by industry.  Of interest to some was that despite the introduction of the laws being known for some two years, only couple of months earlier, Ferrari had signed a fifteen year, billion dollar sponsorship deal with Philip Morris, best known for their Marlboro cigarette and “Marlboro Man” advertising campaign which featured a variety of men photographed in outdoor settings, five of whom ultimately died of smoking-related diseases.

Variations on a theme of red & white.  Ferrari Formula One cars: F2007 (2007) in Marlboro livery (left), F10 (2010) with "bar code" (centre) and F14 (2014) in post bar-code scheme.

Ferrari’s lawyers took their fine-toothed legal combs to the problem and came up with a way to outsmart the eurocrats.  The Formula One (F1) cars Scuderia Ferrari ran began to appear in what had become the traditional red & white livery (the same combination used on Marlboro’s signature packets) but in the space where once had been displayed the Marlboro logo, there was instead a stylized “bar code”.  In response to a number of accusations (including many by those in the medical community) that the team was guilty of “backdoor advertising” of cigarettes, in 2008 a statement on the company website said it was “baffled”:

"Today and in recent weeks, articles have been published relating to the partnership contract between Scuderia Ferrari and Philip Morris International, questioning its legality.  These reports are based on two suppositions: that part of the graphics featured on the Formula 1 cars are reminiscent of the Marlboro logo and even that the red colour which is a traditional feature of our cars is a form of tobacco publicity.  Neither of these arguments have any scientific basis, as they rely on some alleged studies which have never been published in academic journals. But more importantly, they do not correspond to the truth.  "The so-called barcode is an integral part of the livery of the car and of all images coordinated by the Scuderia, as can be seen from the fact it is modified every year and, occasionally even during the season. Furthermore, if it was a case of advertising branding, Philip Morris would have to own a legal copyright on it.  "The partnership between Ferrari and Philip Morris is now only exploited in certain initiatives, such as factory visits, meetings with the drivers, merchandising products, all carried out fully within the laws of the various countries where these activities take place. There has been no logo or branding on the race cars since 2007, even in countries where local laws would still have permitted it.  The premise that simply looking at a red Ferrari can be a more effective means of publicity than a cigarette advertisement seems incredible: how should one assess the choice made by other Formula 1 teams to race a car with a predominantly red livery or to link the image of a driver to a sports car of the same colour? Maybe these companies also want to advertise smoking!  It should be pointed out that red has been the recognised colour for Italian racing cars since the very beginning of motor sport, at the start of the twentieth century: if there is an immediate association to be made, it is with our company rather than with our partner.”

When red & white was just the way Scuderia Ferrari painted their race cars: The lovely, delicate lines of the 1961 Ferrari Typo 156 (“sharknose”), built for Formula One's “voiturette” (1.5 litre) era (1961-1965), Richie Ginther (1930–1989), XXIII Grosser Preis von Deutschland (German Grand Prix), Nürburgring Nordschleife, August 1961.

The suggestion was of course that this was subliminal marketing (actually unlawful in the EU since the late 1950s) the mechanics being that Ferrari knew this would attract controversy and the story was that at speed, when the bar code was blurred, it resembled the Marlboro logo; racing cars do go fast but no evidence was ever produced to demonstrate the phenomenon happened in real world conditions, either when viewed at the tracks or in televised coverage.  It was possible using software to create a blurred version of the shape and there was a vague resemblance to the logo but that wasn’t the point, as a piece of subliminal marketing it worked because viewers had been told the bar code would in certain circumstances transform into a logo and even though it never did, the job was done because Marlboro was on the mind of many and doubtlessly more often than ever during the years when the logo actually appeared.  So, job done and done well, midway in the 2010 season, Ferrari dropped the “bar code”, issuing a press release: “By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.”

Cosmopolitan

Cosmopolitan (pronounced koz-muh-pol-i-tn)

(1) One free from local, provincial, or national ideas, prejudices, or attachments; an internationalist.

(2) One with the characteristics of a cosmopolite.

(3) A cocktail made with vodka, cranberry juice, an orange-flavored liqueur, and lime juice.

(4) Sophisticated, urbane, worldly.

(5) Of plants and animals, wildly distributed species.

(6) Common name for the vanessa cardui butterfly. 

1828:  An adoption in Modern English, borrowed from the French cosmopolite (citizen of the world), ultimately derived from the Ancient Greek kosmopolitēs (κοσμοπολίτης), the construct being kósmos (κόσμος) (world) + politēs (πολίτης) (citizen); word being modeled on metropolitan.  The US magazine Cosmopolitan was first published in 1886.

An aspect of Soviet Cold War policy under comrade Stalin

The phrase rootless cosmopolitans was coined in the nineteenth century by Vissarion Belinsky (1811-1848), a Russian literary critic much concerned about Western influences on both Russian literature and society.  He applied it to writers he felt “…lacked Russian national character” but as a pejorative euphemism, it’s now an anti-Semitic slur and one most associated with domestic policy in the Soviet Union (USSR) between 1946 and comrade Stalin’s death in 1953.  Stalin (1878–1953; leader of the USSR 1922–1953) liked the phrase and applied it to the Jews, a race of which he was always suspicious because he thought their lack of a homeland made them “mystical, intangible and other-worldly”.  Not a biological racist like Hitler and other rabid anti-Semites, Stalin’s enemies were those he perceived a threat; Leon Trotsky (1879-1940), Grigory Zinoviev (1883–1936) and Lev Kamenev (1883–1936) were disposed of not because they were Jewish but because Stalin thought they might threaten his hold on power although the point has been made that while it wasn’t because he was Jewish that Trotsky was murdered, many Jews would come to suffer because Stalin associated them with Trotsky.

Comrade Stalin signing death warrants.

It was the same with institutions.  He found disturbing the activities of Moscow’s Jewish Anti-Fascist Committee (JAC) and did not approve them being accepted by Western governments as representing the USSR.  Further, he feared the JAC’s connections with foreign powers might create a conduit for infiltration by Western influences; well Stalin knew the consequences of people being given ideas; the campaign of 1946-1953 was thus more analogous with the Chinese Communist Party’s (CCP) opposition to the Falun Gong rather than the pogroms of Tsarist times.  Authoritarian administrations don’t like independent organisations; politics needs to be monolithic and control absolute.  In a speech in Moscow in 1946, he described certain Jewish writers and intellectuals, as “rootless cosmopolitans” accusing them of a lack of patriotism, questioning their allegiance to the USSR.  This theme festered but it was the creation of the state of Israel in 1948, fostering as it did an increased self consciousness among Soviet Jews, combined with the Cold War which turned Stalin into a murderous anti-Semite.

Rootless cosmopolitan Comrade Trotsky, murdered with an ice axe on comrade Stalin's orders.

Before the formation of the state of Israel, Stalin's anti-Semitism was more a Russian mannerism than any sort of obsession.  For years after assuming absolute power in the USSR, he expressed no disquiet at the preponderance of Jews in the foreign ministry and it was only in 1939, needing a temporary diplomatic accommodation with Nazi Germany, that he acted.  Having replaced the Jewish Foreign Commissar, Maxim Litvinov (1876–1951; People's Commissar for Foreign Affairs of the Soviet Union 1930–1939) with Vyacheslav Molotov (1890-1986; USSR Minister of Foreign Affairs 1939-1949 & 1953-1956), he ordered him to purge the diplomatic corps of Jews, his memorable phrase being "clean out the synagogue".  Concerned the presence of Jews might be an obstacle to rapprochement with Hitler, Stalin had the purge effected with his usual efficiency: many were transferred to less conspicuous roles and others were arrested or shot.

Meeting of minds: Joachim von Ribbentrop (left), comrade Stalin (centre) and comrade Molotov (right), the Kremlin, 23 August 1939.

Negotiations began in the summer of 1939, concluding with German Foreign Minister Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) leading a delegation to Moscow to meet with Molotov and Stalin.  It proved a remarkably friendly conference of political gangsters and agreement was soon reached, the German-Soviet Nonaggression Pact (usually called the Nazi-Soviet Pact or Molotov-Ribbentrop Pact) being signed on 23 August.  The pact contained also a notorious secret protocol by which the two dictators agreed to a carve-up of Poland consequent upon the impending Nazi invasion and the line dividing Poland between the two was almost identical to the Curzon Line, a demarcation between the new Polish Republic created in the aftermath of World War I (1914-1918) and the emergent Soviet Union which had been proposed by Lord Curzon (1859–1925; UK foreign secretary 1919-1924).  At the Yalta Conference in 1945, during the difficult negotiations over Polish borders, Molotov habitually referred to "the Curzon Line" and the UK Foreign Secretary, Anthony Eden (1897–1977; thrice UK foreign secretary & prime minister 1955-1957), in a not untypically bitchy barb, observed it was more common practice to call it the “Molotov-Ribbentrop line”.  "Call it whatever you like" replied Stalin, "we still think it's fair and just".  Comrade Stalin rarely cared much to conceal the nature of the regime he crafted in his own image.  When asked by Franklin Roosevelt (FDR, 1882–1945, US president 1933-1945) if Molotov had been to New York during his visit to the US, Stalin replied: "No, he went to Chicago to be with the other gangsters".

Whatever the motives of Stalin, rootless cosmopolitans has joined the code of dog-whistle politics, a part of the core demonology to label the Jews a malign race, a phrase in the tradition of Christ killer, Rothschild-Capitalist and Untermenschen (the sub-humans).  Despite that, there are always optimists, Jewish writer Vincent Brook (b 1946), suggesting the term could convey the positive, a suggestion the Jews possess an “adaptability and empathy for others”.  It’s not a view widely shared and rootless cosmopolitan remains an anti-Semitic trope although it's not unknown for Jews to use it ironically.

Lindsay Lohan, Cosmopolitan, various international editions: April, May & June, 2006.

Cosmopolitan Magazine was launched in 1886 as a family journal of fashion, household décor, cooking, and other domestic interests.  It survived in a crowded market but its publisher did not and within two years Cosmopolitan was taken over by another which added book reviews and serialized fiction to the content.  This attracted the specialist house founded by John Brisben Walker (1847-1931), which assumed control in 1889, expanding its circulation twenty-fold to become one of America’s most popular literary magazines.  The Hurst Corporation acquired the title in 1905, briefly adding yellow-journalism before settling on a format focused on short fiction, celebrities and public affairs.  The formula proved an enduring success, circulation reaching two million by 1940 and this was maintained until a decline began in the mid 1950s, general-interest magazines being squeezed out by specialist titles and the time-consuming steamroller of television.

It was the appointment in 1965 of Helen Gurley Brown (1922–2012) as editor which signalled Cosmopolitan’s shift to a magazine focused exclusively on an emerging and growing demographic with high disposable income: the young white women of the baby boom.  In what proved a perfect conjunction, a target market with (1) economic independence, (2) social freedom, (3) an embryonic feminist awareness and (4) the birth control pill, the magazine thrived, surviving even the rush of imitators its success spawned.  Gurley Brown had in 1962 published the best seller advice manual, Sex and the Single Girl and Cosmopolitan essentially, for decades, reproduced variations on the theme in a monthly, glossy package.  It was clearly a gap in the market.  The approach was a success but there was criticism.  Conservatives disliked the choices in photography and the ideas young women were receiving.  Feminists were divided, some approved but others thought the themes regressive, a retreat from the overtly political agenda of the early movement into something too focused on fun and fashion, reducing women yet again to objects seeking male approbation.

Still published in many international editions, Cosmopolitan Australia was one casualty of market forces, closed after a final printing in December 2018.  However, surprising many, Katarina Kroslakova (b 1978) in April 2024 announced her publishing house KK Press, in collaboration with New York-based Hearst Magazines International, would resume production of Cosmopolitan Australia as a bi-monthly, the first edition of the relaunched version scheduled for release in August 2024.  Other than appearing in six issues per year rather than the traditional twelve, the format is expected to be much the same, echoing Elle Australia which reappeared on newsstands in March, ending a four-year hiatus.  Both revivals would have surprised industry analysts as recently as 2023 when the conventional wisdom was the post-Covid, social media age was no longer the place for time consuming and expensive glossy titles.  Ms Kroslakova clearly sees a business model and was quoted as saying print magazines are “the new social media” which was an interesting way of putting it but she explained the appeal by adding: “We need that 15 minutes to drop everything and actually have something tangible and beautiful in our hands to consume.  If we can present content which is multi-layered and deep and has authenticity and connection with the reader – that’s a really excellent starting point.”  She may have a point because in an age where screen-based content is intrinsically impermanent, the tactile pleasure of the traditional glossy may have genuine appeal, at least for an older readership who can remember the way things used to be done, something perhaps hinted at by her “15 minutes” reference, now regarded by many media analysts as a long-term connection.  The revival of the print editions of Elle and Cosmopolitan will be an interesting experiment in a difficult economic environment which may get worse before it gets better.  Whether the novelty will attract enough of the "affluent readers" (what used to be called the A1, A2 & B1 demographic) to convince advertisers that it's a place to run their copy will likely decide the viability of the venture and while it's not impossible that will happen, Cosmopolitan is a couple of points down from the "prestige" titles which have maintained an advertising base.