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Wednesday, April 22, 2026

Sandwich

Sandwich (pronounced sand-wich or san-wich)

(1) Two or more slices of bread or the like with a layer of meat, fish, cheese etc between each pair.

(2) A type of cake with noticeably distinct horizontal layers. 

(3) To insert something between two other things (used figuratively also of ideas, concepts, historic events etc).

(4) In engineering or construction, a technique of assembly in which materials (which need not be flat) are joined in two or more layers.

(5) To eat one or more sandwiches (archaic except in literary or poetic use).

1762: Named after John Montagu (1718-1792), fourth of Earl Sandwich, a bit of a cad and gambler who, during marathon sessions at the tables, would eat slices of cold meat between bread rather than rise for a meal and thus "miss a bet".  However, the earl’s biographer suggested his subject was a serious chap, committed to the navy, politics and the arts and the sandwiches were actually eaten at his desk at the Admiralty but the legend is much preferred.  It was in his honor Captain James Cook (1728-1779) named the Hawaiian Sandwich islands in 1778 when Montagu was First Lord of the Admiralty (then the UK's minister for the Royal Navy).  The family name is from the place in Kent which in the Old English was Sandwicæ (sandy harbor; trading center).  In structural linguistics, a "sandwich" word is one in which two or more syllables have been split (al la slices of bread) and filled with another word.  Use of the technique is common and exemplified by an opinion such as: "Fox News is just Murdoch propafuckinganda".  The term was coined by US lexicographer Dr Harold Wentworth (1904-1965).  A "sandwichery" is a place where sandwiches are sold and the noun sandwichness (the state or quality of being a sandwich) seems only ever used as jocular term food reviews.  Sandwich, sandwichness & sandwichery are nouns, verb & adjective, sandwiched is a verb and sandwichlike, sandwichy & sandwichless are adjectives; the noun plural is sandwiches (the always rare sandwichs probably now extinct).

There are a least dozens and likely more than a hundred recorded descriptions of sandwiches with names drawn variously from the fillings, type of bread, method of preparation, (alleged) regional origin or occasion when served but the word has also appeared in idiomatic use including: “nothing sandwich” (a sandwich with a bland taste (used also figuratively as a synonym of “nothingburger” to suggest something is of less significance than its appearance or treatment accorded deserves)); “soup sandwich” (something or someone thought disorganized, incompetent, fundamentally flawed or unfinished; “air sandwich” (a sandwich consisting only of bread and a sauce or spread, but no filling (in figurative use a strategy that has high-level direction and low-level administrative support but in operation is close to inert); “Elvis sandwich” (a sandwich made peanut butter, sliced or mashed banana, and sometimes bacon on toasted bread, based on the fondness the singer Elvis Presley (1935-1977) had for the concoction (a banana smeared with peanut butter was reputedly a favourite snack of Bill Clinton (b 1946; POTUS 1993-2001)); “shit sandwich” (something highly undesirable that is rendered more acceptable or palatable by the addition of more tolerable or agreeable components); tavern sandwich” a sandwich consisting of unseasoned ground beef and sautéed onions in a bun); “barley sandwich” (a glass of beer (synonymous with “liquid lunch”); “lead sandwich” (a method of suicide in which a shotgun is placed in the mouth and discharged  (100% success rate as might be expected)) and “prawn (shrimp) sandwich brigade” (those who attend sporting event to socialize and enjoy the hospitality in corporate hospitality boxes rather than having any interest in the event).  In physics a “nanosandwich” is a nanoscale structure consisting of a dielectric layer between two discs and in chemistry a “sandwich compound” is any compound in which a metal atom is located between the faces of two planes of atoms, especially between two rings.   

Sandwich is a town in Barnstable County, Massachusetts, its population 20,675 at the last census; the oldest town on Cape Cod, in 2014, Sandwich turned 375 years old.  Sandwich has a police department: They are the Sandwich Police.

The Sandwich Police cruiser is a second generation (1998-2011) Ford Crown Victoria (1992-2011), built on the corporation's "Panther" platform (1978-2011).  When Ford ceased production of the Crown Victoria, it was the last of the old-style (BoF (body-on-frame), V8, RWD (rear wheel drive)), full-sized cars that were the backbone of the US industry for much of the first four post-war decades.  Although by the 1990s judged archaic by the US motoring press (and some international journalists who drove them in 2009 expressed amazement such a thing was still made), the demise of the Crown Victoria was a matter of regret for US police departments and many other fleet operators (notably rental car companies) because the CV's combination of virtues (robust, reliable, spacious, low TCO (total cost of ownership)) made them ideally suited for "heavy duty use" and in fleets, even today, some remain faithfully in service.  In truth, if driven within it's limitations, a CV (or the companion Mercury Grand Marquis) could be a satisfying experience for what it lacked in refinement it compensated for in other ways and for those who yearn still for the way things used to be done, the more desirable of the CVs can be a good choice.

More sandwich police: A police officer at the Ingham Subway in Queensland, Australia preparing a sub, an event held by Subway Australia on 2 November, 2018 to mark World Sandwich Day.  On the day, 329,814 sandwiches were assembled for needy families.

There is doubt whether the sandwich became so-named as early as 1762 because the first documented account of the earl’s culinary innovation was written in 1770 but it certainly caught on.  The sandwich board, the two-sided mobile advertising carried on the shoulders was first so-described in 1864 and someone employed to "wear" the device was sandwichman (a word now probably extinct although sandwich boards still occasionally are seen, carried presumably by sandwichpersons).  The Wall Street Journal once described the sandwich as "Britain's biggest contribution to gastronomy" but, given the parlous reputation of the rest of their pre-modern cuisine, the WSJ may have been damning with faint praise.  Regardless, while Lord Sandwich may have lent his name, the historical record suggests sandwiches have been eaten since bread was first baked, pre-dating the earl by thousands of years.

In 2022, with Lindsay Lohan on location in Ireland for the shooting of the Netflix film Irish Wish (2024), Westport Café The Creel created a sandwich to honor the famous visitor.  The Lindsay LoHam included 'nduja sausage, Monterey Jack cheese, mixed grated cheddar, caramelized onions and, naturally enough given the name, ham.  Irish Wish remains available to stream but the Lindsay LoHam enjoyed only a limited release.

By convention, when more than two slices of bread are used it becomes a "club sandwich" and it's now not uncommon for filled bread rolls, pita, flatbreads, etc also to be sold as sandwiches.  When the filling is spread atop a single slice of bread, it can be called an "open sandwich" which (historically) is oxymoronic but in commerce the term is well-established; dating from the 1920s, these first appeared on menus as "open face sandwich" but the term was soon clipped.  Over millennia, there must have been countless inventions and re-inventions of variants of the sandwich and the innovations have been linguistic as well as culinary, one noted concoction the muffuletta, a thick, round sandwich, typically containing ham, salami, and cheeses and topped with an olive salad, a specialty of New Orleans; it seems first to have been served in the late 1960s, the name from the Sicilian dialect, from the Italian muffoletta (a round hollow-centered loaf of bread), from muffola (mitten), from the French moufle.  In New Orleans, among the muffuletta cognoscenti, there is a heated faction and a room-temperature faction.  Another delicacy is the fried brain sandwich which, although now associated with things south of the Mason-Dixon line, was apparently first offered in St Louis, Missouri.  Self-explanatory, it's made with thinly sliced fried slabs of calf’s brain on white toast; to some a genuine delicacy, to others it'd be an acquired taste.  Etymologists note that confusingly, in the US, some restaurants (said to be most often those “specializing in barbecue”) use “sandwich” in its adjectival sense when serving a meal that is smaller than either lunch or dinner yet not so modest to be thought “a snack”.  These offerings do not imply that of necessity what’s served will be in the form of “a sandwich” although some may be, the point being what’s on the menu is “something smaller than what appears on the lunch and dinner menus”.

Quintessential Grilled Cheese: The ultimate cheese toastie.

In 2017, Guinness World Records officially recognized the “Quintessential Grilled Cheese” on the menu at New York City’s Serendipity 3 as the planet’s most expensive commercially available sandwich.  Then listed at US$214, it was made with Dom Perignon champagne-infused French Pullman bread, 23-karat edible gold, a rare Italian cheese and grass-fed white truffle butter.  Served on a Baccarat crystal plate with a bowl of South African lobster tail tomato bisque, the restaurant required customers to order 48-hour in advance.  Obviously not a typical cheese toastie, the core ingredient was Caciocavallo Podolico, an extremely rare Italian cheese made from the milk of a mere 25,000-odd cows grazing on fennel, licorice, and wild strawberries; accounting for some of the sandwich’s high price, the beasts lactate only for a few weeks over May-June.  The luxury toastie still appears on Serendipity 3's menu (along with the World's most expensive fries” but interestingly, the restaurant have not advised any increase in the price, despite recent inflation and the spike in the gold price.  Given it need to be ordered in advance, presumably it's now on a PoA (price on application) basis.  Still, renowned also for its Frrrozen Hot Chocolate (there’s a $25,000 “Haute” version of that which must be remarkable), Serendipity 3 does sound the ideal place for a first date although it would raise expectations and one should choose the place only if one has the disposable income for regular return visits.  The Quintessential Grilled Cheese deserves at least a footnote in economics textbooks because a cheese toastie at that price is one of the industry's most literal instances of “conspicuous consumption” and its qualities may also be Veblen in that should Serendipity 3 note a slowing in sales, demand might be stimulated by raising the price, the point about Veblen goods being their behavior moving in the opposite direction on the classic PED (Price Elasticity of Demand) curve.    

Lindsay Lohan next to pink ice cream truck, Salt Lake City, Utah, 2021.

In 2021, RadarOnline (a pop culture aggregation handler published by RMG (Radar Media Group)) reported that while on-location in Salt Lake City, Utah for the shooting of the Netflix movie Falling for Christmas (2022), Lindsay Lohan bought ice cream sandwiches for the film crew.  Ice cream is in Utah a popular commodity because of what's laid down in the Word of Wisdom, (a kind of etiquette guide cum rulebook) for members of The Church of Jesus Christ of Latter-day Saints (the Mormons).  The Word of Wisdom is properly styled the Doctrine and Covenants (the D&C (1835)) and is the Mormon scriptural canon, section 89 containing the dietary rules proscribing, inter-alia, the consumption of alcohol, tobacco and hot drinks (ie tea & coffee).  Noted Mormon Mitt Romney (b 1947; Republican nominee in the 2012 US presidential election, US senator (Republican-Utah) 2019-2025) usually looks so miserable not only because of what has become of the Republican Party but because the D&C's index of the forbidden denies him the simple indulgence of a cup of coffee.  The rules also explain why manufacturers of chocolate, candy & soda have long found the Mormons of Utah a receptive and lucrative market; other than the joyful singing of hymns, the sugary treats are among their few orally enjoyed pleasures.  In Utah, as well as ice cream sandwiches, there's a ready market too for “dirty sodas”; Mormons aren’t allowed to do anything “dirty” (though it's rumored some do) and a dirty soda (a soda flavored with “spikes” of cream, milk, fruit purees or syrups) is about as close to sinfulness as a reading of the D&C would seem to permit.  Mormans sometimes team an ice cream sandwich with their dirty soda and for those who want more, ice cream cakes are also a big seller.  

Replacing humans with mechanical devices has a long history: Automated dystrybutor piwa i kanapek (beer and sandwich dispenser), Kraków, Poland.  It was installed in May 1931.

In the mid 1950s when English in the US was more regionalized than it would become, in New York City a sandwich typically was sold as a “hero” while in other parts it might be a grinder (based on the ground meat often used as the base of the filling) or a submarine (based on the use of a long, tubular bread roll, the use carried-over when other types of bread were used).  The “poor boy” was a description from New Orleans of uncertain origin but presumed related to the idea of a sandwich being a “cheap meal” to take-away while richer folks sat in the diner and ate off a plate.  Most intriguing was the “hoagie” which definitely emerged in the Pennsylvanian city of Philadelphia though the history is disputed.  One explanation is the original was a “big sandwich” in the form a filled split-roll (al la those served by the modern Subway chain) and thus resembling in shape a large cigar, the linguistic link claimed to be with “stogie”, a common slang term for a cigar, the construct thought to be stoga + -ie, the first element derived from the Conestoga Cigar Company which in the 1880s was one of the first Pennsylvanian cigar factories.  The connection sounds plausible but is undocumented.  The professionals seem unconvinced by the alternative suggestions: (1) a folk-etymology alteration of the Greek gyro (a back-formation from the plural gyros, from the Ancient Greek γύρος (gýros) (from the turning of the meat on a spit) or (2) some connection with the US popular musician Hoagland “Hoagy” Carmichael (1899-1981).  The Greek link is undocumented and thought “vague” and although as a songwriter Hoagy Carmichael enjoyed success as early as the late 1920s, his fame as a performer wasn’t established until a decade later and in Philadelphia the sandwiches were being sold as “hoggies” as early as 1935, thus the conclusion his later celebrity status might have influenced a change in the spelling, “Hoagies” on sale by 1945.  It is of course possible the original “hoggie” was derived from “hog” on the basis of at least some of the sandwiches being “pork rolls” but of this there’s no evidence.  As a footnote, although rarely seen without a cigarette, Mr Carmichael seems not to have been a cigar smoker.

1959 Lotus Elite S1.

The Lotus Elite (Type 14) was produced in two series (S1, 1957-1960; S2, 1960-1963) and was a rolling catalogue of innovation and clever re-purposing of off-the-shelf parts.  One of its most distinctive features was borrowed from aviation: the stressed-skin fibreglass monocoque construction which obviated entirely the need for a chassis or space-frame, the body an integrated, load-bearing structure created using the “sandwich technique”.  The only substantial steel components were a sub-frame supporting the engine and front suspension and a hoop to which was attached the windscreen, door hinges and jacking points.  The company’s philosophy was “simplify, then add lightness” while lent the Elite some delightful characteristics but even had all components been produced in accordance with the specification, many parts of the structure were so close to the point of failure that some revisions to the design would anyway have been necessary but the early cars were far from perfect.  The contact for the fabrication of the bodies had been won by a boat-builder, then one of the few companies with much experience in molding fibreglass.

Club sandwich: The Elite's triple-layer monocoque.

However, the Elite was a more complex design than a boat hull and fibreglass was still a novel material, even Chevrolet in the United States, with access to the financial and engineering resources of General Motors, found early in the production of the Corvette there were lessons still to be learned.  Unlike many boats which used a single or double-layer method, the Elite’s body consisted of three stressed-fiberglass layers (thus in industry jargon a “club sandwich”) which, when joined in a monocoque, created the bulkheads and eight torsion boxes gave the structure its strength and stiffness although the success was something of a surprise.  The designer, working in the pre-CAD (computed-aided design) era and with no experience of the behavior of fibreglass, had doubted the material would be strong enough so had the first prototype built with some steel and aluminum plates sandwiched between the layers with mounting brackets bonded in points at the rear to support the suspension and differential mountings.  In subsequent tests, these proved unnecessary but so poorly molded were many of the layers that structural failures became common, the resin porings of inconsistent thickness creating weaknesses at critical points, suspension struts and differentials known to punch themselves loose from mountings or even tear away chunks of the supposedly supporting fibreglass.

Le Mans 24 Hour, June 1959:  Lotus Elite #41 leads Ferrari 250TR #14. The Ferrari (DNF) retired after overheating, the Elite finishing eighth overall, winning the 1.5 litre GT class.

Needing an operation more acquainted with the tight tolerances demanded in precision engineering, after finishing some Elites, Lotus switched suppliers, the molding contract granted to the Bristol Aeroplane Company. This transformed quality control and the remaining 750-odd Elites carried an S2 designation, the early cars retrospectively (but unofficially) dubbed S1.  Even so, despite the improved, lighter and stiffer shell, it would be another generation before the structural implications of fibreglass would fully be understood and the flaws inherent in the design remained, suspension attachment points sometimes still prone to detachment, Lotus content to the extent it now happened only under extreme loading rather than habitually.  The combination of light-weight, a surprisingly powerful engine and a degree of aerodynamic efficiency which few for decades would match delivered a package with a then unrivalled combination of performance and economy.  On the road, point-to-point, it was able to maintain high average speeds under most conditions and only in then unusual places like the German Autobahns with their unlimited speeds could heavier, more powerful machines assert their advantage.  On the circuits, it enjoyed an illustrious career, notable especially for success in long-distance events at the Nürburgring and Le Mans.  The frugal fuel consumption was an important factor too, as well as claiming five class trophies in the Le Mans 24 hour race, the Elite twice won the mysterious Indice de performance (an index of thermal efficiency), a curious piece of mathematics actually designed to ensure, regardless of other results, a French car always would win a trophy for something.

Charlotte Brontë (1816–1855).

Elizabeth Gaskell's (1810–1865) 1857 biography (a very Victorian work) long loomed over the memory of Charlotte Brontë because it portrayed the author of the deliciously depraved eponymous protagonist in Jane Eyre (1847) as the doomed, saint-like victim of the circumstances which crushed her and the consumption which stalked her.  The old curmudgeon G.K. Chesterton (1874–1936) reckoned that while a good biography told one much about the subject, a bad one revealed all one needed to know about the author.  Gaskell’s crafted miserabilia of course created a legend of its own, a kind of death cult for those for whom victimhood isn’t quite enough so Charlotte Brontë has long been on the emo reading list (a very specific sub-set of the canon).  However, whatever might have been the tone of reviews penned by those critics who found little to admire in works by women, even jaded types like literary editors were captivated by her words, George Smith (1865-1932) who worked for the publishing house Smith, Elder & Co at Cornhill noting in his diary: “After breakfast on Sunday morning I took the manuscript of Jane Eyre to my little study, and began to read it.  The story took me captive.  When the servant came to tell me that luncheon was ready I asked him to brim me a sandwich and a glass of wine, and still went on with Jane Eyre.  Dinner came; for me the meal was a very hasty one; and before I went to bed that night I had finished reading the manuscript.”  She deserved better than the gloomy impression left by Elizabeth Gaskell and history has been kind although even George Smith who admired her thought he discerned what she really wanted from life, writing in The Critic in 1901: "I believe she would have given all her genius and all her fame to be beautiful.  Perhaps few women ever existed more anxious to be pretty than she, and more angrily conscious of the circumstance that she was not pretty."  That was perhaps toxic masculinity as expressed by the literary middle class but Anthony Trollope (1815-1882) focused just on the work, writing in his Autobiography (1883): "I venture to predict that Jane Eyre will be read among English novels when many whose names are now better known shall be forgotten."  

Of the fourth Earl of Sandwich who got a bit of fun out of life

Portrait of John Montagu, fourth Earl of Sandwich (1783) by Thomas Gainsborough (circa 1727-1788), National Maritime Museum, Greenwich.

John Montagu was one of the more interesting chaps to sit in the House of Lords.  Rich and well-connected, he was a libertine in the milieu of the aristocratic swagger of the eighteenth century, his country house described by a contemporary as “the scene of our youthful debaucheries, the retreat of your hoary licentiousness.”  There’s never been any suggestion Sandwich was in his self-indulgence any more depraved than many of his companions but certainly, he fitted-in.

In his lifetime, the earl’s fame came not from the eponymous snack but his long affair with Miss Martha Ray (1746-1779), a most becoming and talented young singer.  It’s never been known when first they made friends but she lived with him as his mistress from the age of seventeen (he was then forty-five), the relationship producing nine children.  The concubinage of Miss Ray he  enjoyed while his wife was suffering from mental illness and while it’s not recorded if her condition was triggered by her husband’s ways, given he conducted an affair also with his sister-in-law, there must be some suspicion.

Montagu's behavior attracted the interest of many, including John Wilkes, a prominent satirist who wrote a number of pieces critical of the earl’s politics and ridiculing his (not so) private life.  Montagu’s revenge was swift.  Wilkes didn’t write only publicly-published satire, he also had a small circle of socially elite subscribers to his other literary output.  That was pornography, and the earl was a subscriber.  To discredit Wilkes, Lord Sandwich rose in the House of Lords and read extracts from Wilkes’ The Essay on Women which he prefaced by telling their lordships “…it was so full of filthy langue (sic) as well as the most horrid blasphemies”.  The earl did not exaggerate and even today the words would shock and appall their lordships although, it must be admitted, it's always been a place where members easily are appalled (or at least affect to be).  The vengeance backfired, the Lords ruling his speech a breach of procedure which sounds a mild rebuke but in that place was a damning censure.  It also provoked Wilkes who responded with tales of Sandwich’s “debauchery, miserliness and lack of good faith” and a biography published in the 1760s labelled him “an arsonist and thief”.  His reputation never recovered although, when masticating a sandwich, we all still should remember him and be glad.

Portrait of Martha Ray (in pussy bow) by Nathaniel Dance-Holland  (1735–1811).

Miss Ray’s end was sadder still.  Lord Sandwich granted her a generous allowance and obtained a flat in Westminster so she had somewhere to live during those times when, for whatever reason, she couldn’t stay in his house.  He also introduced her to a young soldier, James Hackman (circa 1752-1779) who became obsessed with her and soon turned into what would now be called a stalker.  In 1779, Hackman resigned his commission to join the church and it seems he and Ms Ray may have had a brief liaison but she declined his offers of marriage, apparently because she thought his social status and financial means inadequate to keep he in the style to which she'd become accustomed.  Not handling rejection well, Hackman remained infatuated, became obsessively jealous and renewed the pursuit.  One evening in April 1779, after following her to the Royal Opera House at Covent Garden, he shot her dead, apparently under the impression she had taken another lover, which may or may not have been true.  Immediately after the murder, Hackman attempted suicide but succeeded only in wounding himself and was arrested.  Two days after she was buried, the Reverend Hackman was sentenced to be hanged and within the week he died on the Tyburn gallows in a public execution before “a large crowd”.

Sunday, January 25, 2026

Button

Button (pronounced buht-n)

(1) A small disk, knob, or the like for sewing or otherwise attaching to an article, as of clothing, serving as a fastening when passed through a buttonhole or loop.

(2) Anything resembling a button, especially in being small and round, as any of various candies, ornaments, tags, identification badges, reflectors, markers, etc.

(3) A badge or emblem bearing a name, slogan, identifying figure, etc., for wear on the lapel, dress, etc.

(4) Any small knob or disk pressed to activate an electric circuit, release a spring, or otherwise operate or open a machine, small door, toy, etc.

(5) In botany, a bud or other protuberant part of a plant.

(6) In mycology, a young or undeveloped mushroom or any protuberant part of a fungus.

(7) In zoological anatomy, any of various small parts or structures resembling a button, as the rattle at the tip of the tail in a very young rattlesnake.

(8) In boxing slang, the point of the chin.

(9) In architecture, a fastener for a door, window, etc., having two arms and rotating on a pivot that is attached to the frame (also called turn button).

(10) In metallurgy, when assaying, the small globule or lump of metal at the bottom of a crucible after fusion.

(11) In fencing, the protective, blunting knob fixed to the point of a foil.

(12) In horology, alternative name for the crown, by which watch is wound.

(13) In the graphical user interface of computers and related devices, a small, button-shaped or clearly defined area that the user can click on or touch to choose an option.

(14) Slang term for the peyote cactus.

(15) A small gathering of people about two-thirds of the drinks are spiked with LSD.  Those who drink the un-spiked are the buttons responsible for babysitting the trippers (1960s west coast US use, now extinct).

(16) A series of nuts & bolts holding together a three-piece wheel.  Such wheels are very expensive because of the forging process and the ability to stagger offsets to create large lips.

(17) In boiler-making, the piece of a weld that pulls out during the destructive testing of spot welds

(18) In rowing, a projection around the loom of an oar that prevents it slipping through the rowlock.

(19) South African slang for methaqualone tablet.

(20) A unit of length equal to one twelfth of an inch (British, archaic).

(21) Among luthiers, in the violin-family instrument, the near semi-circular shape extending from the top of the back plate of the instrument, meeting the heel of the neck.

(22) In the plural (as buttons), a popular nickname for young ladies, whose ability to keep shirt buttons buttoned is in inverse proportion to the quantity of strong drink taken.

1275-1325: From the Middle English boto(u)n (knob or ball attached to another body (especially as used to hold together different parts of a garment by being passed through a slit or loop)), from the Anglo-French, from the Old & Middle French boton (button (originally, a bud)), from bouterboter (to thrust, butt, strike, push) from the Proto-Germanic buttan, from the primitive Indo-European root bhau- (to strike); the button thus, etymologically, is something that pushes up, or thrusts out.  Records exist of the surname Botouner (button-maker) as early as the mid-thirteenth century (and the Modern French noun bouton (button) actually dates from the twelfth century).  It was cognate with the Spanish boton and the Italian bottone.  The pugilistic slang (point of the chin) was first noted in 1921.  First use of button as something pushed to create an effect by opening or closing an electrical circuit is attested from 1840s and the use in metallurgy and welding is based by analogy on descriptions of mushrooms.  The verb button emerged in the late fourteenth century in the sense of "to furnish with buttons" which by the early 1600s had extended (when speaking of garments) to "to fasten with buttons".  The button-down shirt collar was first advertised in 1916.  In fields in which there are structures or entities which in part or in whole are “buttonlike” in appearance, there are many uses of “button” as a descriptor (button mushroom, button seal, button willow, button quail etc), botany, zoology anatomy, architecture, cooking and engineering all using the word thus.  There are also a number of idiomatic forms including “cute as a button” (very cute), “on the button” (correct) and “buttoned down (or up)” (conservative to the point of being repressed.Button is a noun & verb, buttoning is a noun & verb, buttoned is a verb & adjective, buttonize is a verb, and buttonlike & buttonable are adjectives; the noun plural is buttons.

John Button (1987) (1933-2008; senator for Victoria (ALP (Australian Labor Party) 1974-1993), oil on canvas by Andrew Sibley (1933–2015), National Portrait Gallery, Canberra, Australia.

New uses continue to emerge as technology evolves:  The phrase button-pusher to describe someone "deliberately annoying or provocative" was first recorded in the 1970s and hot-button issue appeared in political science journals as early as 1954, apparently a derivation of the brief use in the press of big red-button and hot-button to (somewhat erroneously) describe the mechanics of launching a nuclear attack.  Hot button issues can be useful for political parties to exploit but what the button triggers can shift with generational change: As late as the 1990s the Republican Party in the US used "gay marriage" as a hot button issue to mobilize their base but within 25 years the electoral universe had shifted and the issue no longer had the same traction; there had been generational change.  In the 1980s, the now mostly extinct button-pusher had been co-opted as a somewhat condescending description of photographers both by journalists and snobby art critics, the former suggesting some lack of affinity with words, the latter, an absence of artistic skill. 

How it came to be done: 2022 Mercedes-Benz EQS 56 inch (1.42 m) single-panel screen.  There are no physical buttons on the dashboard, something which provoked a reaction and, for certain critical features, there's been a welcome "button revival".

In cars, as in aircraft, the shifting of controls for core and ancillary systems from individual buttons and switches to combined or multi-function controllers began to accelerate during the 1960s, a reaction to the increasing number of electrically activated functions being installed to the point where, if left individualised, in some of the more electronic vehicles, space for all the buttons would have been marginal and ergonomics worse even than it was.  Some very clever designs of multi-function controllers did appear but in the twenty-first century, by the time LED flat-screen technology had become elsewhere ubiquitous, it became possible to integrate entire system control environments into a single screen which, able to display either one or a combination of several sub-systems at a time, meant space became effectively unlimited, arrays of virtual buttons and switches available in layers.  That didn't mean thing became easier or more convenient to use but production costs were lower.  Of late, in response to consumer pressure, some manufacturers have admitted the approach went to far and what might be appropriate for someone sitting at their desk using a desktop PC (and the only way things can be done on a phone), might not be a good idea when driving a car at speed, in traffic.  Thus, for core critical functions (ie those drivers most often perform) such as adjusting settings on entertainment and HVAC (heating, ventilation & air conditioning) systems, buttons are making a welcome comeback.

For those who can remember the ways things used to be done: 1965 Jaguar Mark X 4.2 with burl walnut & red leather.  Jaguar's cockpits in the 1960s were among the most atmospheric of the era although, even at the time, the less than ideal ergonomics attracted criticism.  Something has been lost with the decline of the sensual, tactile, analogue world of buttons, knobs & switches.

There were buttons and there were switches.  Jaguar used toggle switches until US safety regulations in 1967 compelled a change to rocker switches with softer edges and less forward projection, similar concerns resulting in the top section of the dashboard gaining a padded vinyl covering.  Indeed, at the time, there was in the UK and Europe a suspicion US regulators might ban the use of decorative timber in car interiors and the models Mercedes-Benz released in 1971 & 1972 had none but the austerity didn't last, the veneers soon restored.  The functionality of the rocker switches was exactly the same as that of the toggles and they were certainly less prone to damage but for some the tactile experience was lacking, the ASMR less satisfying.  ASMR (Autonomous Sensory Meridian Response) describes the physical & psychological pleasure derived from specific stimuli (usually a sound).  A highly segmented market, among the aficionadi there are niches as varied as those who relish the clicking of an IBM Seletric typewriter or Model M keyboardthe sight & sound of South Korean girls on TikTok eating noodles, the mechanical precision of the fore-end slide of pump-action shotgun being operated or the flicking toggle switches.

The accounting departments of car manufacturers liked the change to touch-screens because it was cheaper to produce and install the things rather than an array of individual buttons, switches, instruments and lights, behind each of which ran at least one and sometimes several wires or lines, requiring schematics that could be baffling even to experts who needed sometimes to track (literally) miles of cabling.   While now using sometimes even more wiring, the new systems are capable although their long-term reliability remains uncertain and in many cases, a button or switch is both easier to use and falls more conveniently to hand; that makes sense because with buttons one's sense of touch (finger-tips most sensitive) effortlessly can distinguish whereas all of a touchscreen feel the same.  It would be possible to make a a touchscreen "feedback" different vibrations or sounds depending on which icon is touched but that may create more problems than it solves and is anyway a complicated solution to a simple problem.   It's better just to provide some switches.  


1991 Mercedes-Benz 600 SE (W140).

Built on the SWB (short-wheelbase) platform, the 600 SE was offered only during the W140's first year, the V12 sedans subsequently available only as the LWB (long-wheelbase (V140)) 600 SEL (S 600 after 1993 when the corporate naming system changed).  The duplication on the glovebox of the trunk (boot) lid badging was also a single-year fitting and even if a buyer opted for the "badge delete option" the characters on the glovebox remained.  The badge delete option had existed for a long time but enjoyed a spike in popularity beginning during the 1970s when it became obvious the more expensive models were more likely to attract the eye of terrorists, kidnappers and such.  While outfits like the Baader–Meinhof Gang (technically the RAF (Red Army Faction)) had some fondness for stealing smart cars (the BMW 2002 tii and Porsche 911S apparently their favorites), they didn't approve of those driving (or being driven in) conspicuously expensive vehicles.  On the 450 SEL 6.9 (V116, 1975-1980), the factory's delete option code was 261 and in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) it was ticked by those who like to go fast on the Autobahn but not attract the attention of kidnappers or assassins.  One advantage the 6.9 did confer was, if pursued by kidnappers, one could outrun the BMWs and all but the fastest Porsches.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) + -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Button porn: Centre console in 1991 Mercedes-Benz 600 SEL (V140).

Although a sight to delight button-nerds, "peak button" unfortunately coincided with the "biodegradable wiring incident" (1991-1995) in which the soy-based insulation for the cables deteriorated some decades before the supplier's projected end-of-life, the issue exacerbated by the taste of soy which would attract rodents and other creatures happy to chew on the stuff for a quick snack.  The basic shape of the gear selector knob dates from one introduced in 1971, the design a product of analysing data from the Swedish government's mandatory post mortems (autopsies) of road-accident fatalities (under Swedish law, such corpses were for 48 hours the property of the state).  What the pathologists' findings revealed was lives could be saved if engineers could devise as a shift lever handle too large to penetrate the eye socket.  While there's an element of the macabre in such research and it wasn't something the factory choose widely to publicize, the design was a classic example of what's called "passive safety".

A tanned young lady in a bikini with a piece of belly button jewellery (sold also as "navel jewellery").

The 140-series sedans (1991-1998) and companion coupé (C140, 1992-1999) were peak-button and it won't happen again, touch-screens now much cheaper to install and although buttons are making something of a comeback, they'll not again be seen on such a grand scale.  The 140-series cars were end-of-era stuff in many ways and the last of the old-style exercises in pure engineering with which Mercedes-Benz re-built its reputation in the post-war years; what followed would increasingly show the influence of accountants and the dreaded "sales department".  Most charismatic of the 140s were the early, 402 bhp (300 kw) 600s tuned for top end power; the 6.0 litre (365 cubic inch) V12 (M120; 1991-2001 (although it would appear in cars by other manufacturers until 2012)) would later be toned-down a little with a greater emphasis on mid-range torque and thoughts of the 8.0 litre V16 and W18 prototypes entering production were shelved as the economic climate of the early 1990s proved less buoyant than had been expected.  Subsequent concerns about climate changed doomed any hope of resurrection but as something of a consolation, AMG for a while offered larger versions of the V12 (as big as 7.3 litres (445 cubic inch)).  Diana, Princess of Wales (1961-1997) died in her hotel's hire-car (S 280 with a 2.8 litre straight-six (171 cubic inch)) version of the 140.

Coincidently, it was in the "peak button" era that Mercedes-Benz revised the convention of model nomenclature, inverting the alpha-numeric placement which had evolved since the 1920s.  Until the 1980s, old nnn.xxx convention (mostly) made sense once the logic behind the sequence had been explained but even then there had long been inconsistencies with the letters doing "double duty" and the numerals not always aligning with displacement (as well as one off aberrations like "219") but by the 1990s the proliferation of ranges and models had made the old system more or less unmanageable.  Every series of cars was changed but most affected were the various C140s and they were especially unusual in being the last of the “SECs” and the first of the “CLs” with a mid-life spent as an “S”, the confusing alpha-numeric trajectory of the C140 600 being:

1992 600 SEC (Not sold in North America)

1993 600 SEC (Global)

1994-1995 S 600 (Global)

1996-1997 S 600 (North America) & CL 600 (RoW (rest of the world))

1998 CL 600 (Global)

1999 CL 600 (North America only)


1993 Cadillac Allanté in standard form (left) and with “wood grain kit” fitted (right).  Cadillac in the peak-button era did its bit and for most owners the look either was “enough” or “too much” but although the Allanté was then a very different sort of Cadillac targeting a demographic younger than the marque’s usual buyer profile, third party suppliers (which for generations had been selling all sorts of Cadillac accessories of dubious taste such as Rolls-Royce style grills & badges in anodized gold or “neo-classical” external spare tyre housings) saw possibilities and offered “wood grain kits”, pieces of plastic appliqué which could be added atop accommodating interior surfaces.  Never fitted by the factory, the “plastic wood” must have had a certain appeal because Allantés so adorned are not uncommon and at least four different companies at times produced the kits which were offered in Dark Cherry, Medium Cherry, Burlwood, Oak and Teak.  Some Cadillac dealers did carry the kits as “dealer-fitted accessories” and to gain a sale, the staff would sometimes bundle the supply and fitting with the purchase price.  If sold subsequently, there the usual “fitting fee” but being self-adhesive, it wasn't a difficult or time-consuming task.  

1991 Cadillac Allanté: Although the lines were neither adventurous or innovative, it was an accomplished design.

The Cadillac Allanté (1987-1993) was an ambitious project, a two-door, two-seater roadster produced in an expensive, travel & labor-intensive process which required trans-Atlantic transport (in modified Boeing 747 freighters) for the bodies from Pininfarina’s Italian factory to Cadillac’s assembly line in Detroit where final assembly was undertaken.  The US industry had in the 1950s & 1960s dabbled with this approach and even then it made little financial sense but it was a time when indulgences could be tolerated as a part of “image building”.  The economics of the late 1980s were very different but Cadillac early in the decade had, with a mix of jealousy and lust, been pondering the numbers achieved by the Mercedes-Benz R107 SL roadster (1971-1989), then quite ancient in automotive terms yet still habitually selling in numbers which belied its high price and vintage design.  Sharing mechanical components with higher-volume models and with the tooling for the structure long since amortized, Cadillac knew the thing was absurdly profitable despite being visually almost unchanged since its debut.

1988 Cadillac Allanté: One tangible advantage was the Allanté's removable hard-top was 
of aluminum and thus a relatively svelte 58 Lbs (26 kg) compared with the R107's steel unit which weighed in at a hefty 96 (44).  Roof-mounted hoists were popular with R107 owners.

Thus the Allanté, the company’s first two-seat roadster since the 1930s and one with the exclusivity of being built by an Italian coach-builder famous for having designed some of the most admired Ferraris.  Mechanically, the Allanté was unchallenging in that it was built on a shortened version of an existing platform which meant the use of FWD (front wheel drive) and the 4.1 litre (250 cubic inch) HT-4100 V8, both factors which meant there was no need to build new assembly lines or make expensive changes to existing facilities.  While the notion of an expensive “FWD roadster” may now seem strange, dynamically it made less difference than might be imagined because the Mercedes-Benz R107 was no sports car and for the Allanté’s intended market, the advantage of more interior space was thought more important than behaviour on a skid-pan.  The HT engine however proved more troublesome although that was a product of design flaws, not its placement in the Allanté.

Buttons come in many shapes, shades and sizes although most still are circular.  A button with four "sew holes" is called a "four-eye button".

The critical response was unexpectedly favorable.  In a comparison test published in the in February 1989 edition of C&D (Car and Driver magazine, not noted for being lavish in its praise of the US industry’s output), the writers declared it a better car than the Mercedes-Benz 560 SL (which may seem a slight achievement given the R107 was then some 18 years old and on a platform which had been designed in the late 1960s) and didn’t much dwell on either the Cadillac being some 15% cheaper nor it delivering slightly better fuel economy; their judgement was all about the driving experience likely to be typical of buyers (many of whom probably wouldn't notice the difference between FWD and RWD) although perhaps the sight of the Pininfarina” script on the flanks lent some rose-tinting to their spectacles.  The testers noted the US-Italian hybrid was better suited to the urban conditions where most people would be operating most of the time, finding the Allanté more nimble and decidedly more modern although what was left unstated was it was remarkable the trans-continental effort managed to be only slightly better in some aspects than what was a design two decades old and in its final months.

Last days of the baroque: 1989 Mercedes-Benz 560 SL in Light Ivory over Brasil Dark Brown leather.

The RoW (rest of the world) R107s & C107s didn't suffer the disfiguring modifications (headlights for the whole model life, bumper bars after 1973) fitted to the NA (North America) market cars to ensure compliance with various US regulations.  In the US, there's now a minor industry importing the RoW headlights and bumper bars to restore cars to the appearance the designers intended.  Although the R107 lacked the delicate elegance of its predecessor (the W113 Pagoda”; 230/250/280 SL, 1963-1971) the design has aged well and despite the large volume made, retain a following, the most sought being the rare 350 SLs with a four-speed manual transmission, the 500 SLs (the most powerful) and the 560 SLs (the most refined).  As a quirk of use, although the R107 also has a removable hardtop which uses the pagoda motif, it's only the W113 which is referred to thus.

In one area though, the 560 SL proved its mettle, the 5.5 litre (338 cubic inch) V8 out-running the Cadillac by 10 mph (16 km/h) in top speed and effortlessly out-accelerating it in any range about 25 mph (40 km/h), the advantage increasing as speeds rose.  Despite all the effort and expense, in some seven years, fewer than 21,500 Allantés were built while Mercedes-Benz shipped 237,287 R107s plus 62,888 LWB coupés (C107, 1971-1981) on the same platform, an average annual build rate over 18 years of some 17,000, two-thirds of which were exported to North America where, in places like Los Angeles, they were for decades the preferred (one suspects almost obligatory) transport for types such as interior decorators, successful hairdressers, the wives of cosmetic surgeons and bare-shouldered Hollywood starlets.  Had Lindsay Lohan in 1989 been of age, she'd have been at the wheel of a 560 SL.  Cadillac has had its failures (infamously the Cimarron) but it's believed never to have booked more of a loss on a single model than was the accountants' final reckoning of the (by then virtual) red-ink in which the Allanté's numbers were written.  By comparison, the write-down suffered with the cancellation of the division's remarkable Blackwing V8 (2018-2020) was relatively modest.  


1933 Cadillac 355C Coupe Convertible.  In 1933, Cadillacs had buttons but not many because there was then not so much stuff to activate although a valve-radio was on the options list.  As a nice touch (and a hint Cadillac understood their target market), a “golf bag compartment” was fitted behind the passenger’s door.  The external trunk and folding luggage rack were optional extras.

Introduced for 1931 as a lower cost range because the effects of the Great Depression drastically had reduced demand for Cadillac’s V12 & V16 lines, the V8-powered 355s (1931-1935) were, until the Allanté in 1987, the last Cadillac to be offered as a two-seat convertible although La Salle (its lower-cost stable mate) would offer the style as late as 1940, the year the brand was retired after a seven year stay of execution.  Cadillac called the coachwork a “Convertible Coupe” because “roadster” was associated with smaller, lighter machines; had it been built in England this would be dubbed a DHC (drop head coupé) while continental manufacturers would have preferred “cabriolet”.  In the elaborate Mercedes-Benz naming system it would be a “Cabriolet A” which designated “a two, door, two seat cabriolet with no rear quarter glass panes”.  The existence of supplemental passenger accommodation in the rumble seat does not affect the use of “Cabriolet A” because (1) Daimler-Benz never created a designation to describe the configuration (although “Cabriolet E” seems not to have been allocated if the factory is in the mood for retrospection) and (2) “Cabriolet A” anyway included certain models with provision for a third occupant in the rear of the passenger compartment. 


1933 Cadillac 355C Coupe Convertible. 

Somewhat unusually for the industry, Cadillac’s alpha-numerics were from day one locked in (355A (1931), 355B (1932), 355C (1933), 355D (1934) & 355E (1935)) so the “A” was not a retrospective appendage, unlike the Chrysler 300A which (informally) became the description of the 1955 C-300 only after, impressed by the sales of what had been intended as a one-off model to homologate parts for use in competition, the company for 1956 released the 300B.  Retiring the 355 range after 1935 meant Cadillac in 1939 never had to face the problem which afflicted not only Chrysler (when updating the 300H) but also bra manufacturers (what to slot-in between a 32H & 32J?) and the USAF (US Air Force) (when updating the Boeing B-52H).  The issue always was the desire to avoid an “I” being confused with a numeric “1”.  Chrysler and Boeing solved the problem by skipping the letter “I” and going straight to “J” while in the bra business there are very few “I cups”, the usual convention being to offer an “HH” (“double-H” in retail slang) or a “J”.  Although nominally a two-seater, three (snugly) could be accommodated and two more could fit in the rumble seat, the so-called “mother-in-law seat”, an appellation which makes most sense if she’s put there while the soft-top is in the raised position.  Unlike the Allanté, the 355 Coupe Convertibles were bodied in the US by Fisher, a GM (General Motors) coach-building division which was shuttered in 1984.

Reset button on early (clone) PC.

The stability of the PC (personal computer) has improved since August 1981 when the first IBM PC-1 appeared, triggering several waves of transformative changes which profoundly have altered the world; the AI (artificial intelligence) cycle is merely the latest of these “revolutions” and is unlikely to be the last.  One feature common on PCs during their first two decades of existence was the “reset button”, an oft-resorted to device because of the propensity of the things to “freeze” or lock-up, rendering the keyboard (until the late 1980s, mice were rare, expensive and used mostly by a lunatic fringe) useless.  While it might seem a redundant feature given each machine came with an on/off switch or button, the two performed distinct functions related to the limitations of the hardware and operation systems of the era.  The on/off switch performed a “cold start”, cutting and then restoring power to all components, an inherently slow and potentially stress-inducing process.  By contrast, the reset button triggered a “warm reset” which electrically asserted the CPU’s (central processing unit) RESET line (which, as implemented by many manufacturers, also often often reset the system bus) without cutting power; what it did was immediately restart execution at the firmware’s entry point (BIOS (basic input output (I/O) system) on genuine IBM PCs) while leaving the power-flow to the system uninterrupted.  The most obvious practical advantage of using the reset button was a faster restart and a reduction in mechanical wear on hard & and floppy drives by not subjecting them to spin-down & spin-up cycles.

Front panel on early (clone) PC.

The key (to the right, below the on/off power switch) enabled users to "lock" the keyboard, preventing use of the machine.  This mechanical security layer was required because the early operating systems had no accounts requiring a login and no password protection, meaning anyone who turned the thing on had unfettered access (very few programs offered application-level security).  The "Turbo" button was there to permit users to "throttle-back" to CPU to the 4.77 MHz speed used by the 8086 & 8088 CPUs in the original PCs.  That was needed to ensure some older software (especially games) would still run on newer hardware, running at a dazzling 7.16 or 9.54 MHz.  

Because almost all the early operating systems (PC/MS-DOS, CP/M-86 and the various UNIX ports) had no memory protection and only primitive fault recovery, a single misbehaving program could (1) disable the interrupts upon which hardware depended, (2) corrupt the system state and (3) make the keyboard wholly unresponsive.  Not only did all these things happen, they happened with some frequency so the advantages of the reset button offered were a real benefit to users.  The hardware also enjoyed a protection layer because the power switches on early PCs were "hard mechanical mains" switches, often directly switching line voltage which meant rapid power cycling could stress the power supply, cause voltage transients harmful to expansion cards and risk data corruption or loss because robust “parking” mechanisms were rare on the early hard drives.  As operating systems gained protected mode, multitasking, and graceful reboot mechanisms, the need for reset buttons diminished and gradually they disappeared from the standard specification.

Wall of 1000 buttons (actually 1,048) at Shimada Electric Manufacturing Company's OSEBA button theme park.

It’s not known how many theme parks currently operate around the planet but it’s estimated there are at least hundreds and there may be more than a thousand.  What can however be said with certainty is (1) all theme parks will have some buttons and (2) the world has only one “button-themed park”.  Opened in 2024 (presumably with the “press of a button”) OSEBA is operated by the Shimada Electric Manufacturing Company, a company founded in 1933 and specializing in elevator buttons which has for decades maintained an enviable reputation for producing high-quality equipment for elevators, both standard items and customized, decorative fittings.  The theme park’s appeal is essentially twofold: (1) the remarkable variation in appearance of buttons and (2) the tactile joy of pushing buttons.  Shimada was encouraged to enter the theme park business after noting the tours of its factory had for some time massively been over-subscribed with the company having the capacity to satisfy less than 1% of demand for places.  OSEBA is located in the city of Hachiōji and sits next to Shimada’s factory, the advertising noting it is a convenient 15-minute walk from the Keio-Hachioji Train Station.


Inside the OSEBA button theme park.

Thoughtfully designed in the Japanese manner, the theme of the experience is (predictably) “pressing buttons” but as well as being interactive, things are done in a way which builds anticipation because although the standard instruction is: “Push the button, and something will begin”, one can never predict quite what.  Sometimes it’s as simple as various pairs of choices (food, anime characters and such) with cumulative totals appearing, allowing visitors to understand how their preferences align with those of others.  It sounds simple but it’s popular although apparently not as addictive as the “wall of a thousand buttons” (there are actually 1,048 because symmetry is important in Japan) where one “races the clock” to press as many buttons as possible within 30 seconds ; in a country renowned for serious weird hobbies, it’s almost conventional.  More visually intriguing is the immersive “Infinite Elevator Box” which uses dynamic, colorful visuals to create a feeling of movement, even while remaining static.  Apart from the “Play” stuff, OSEBA also has a “Learn” area which focuses on the company’s history and craftsmanship.


Reset button: Sergey Lavrov (left) and crooked Hillary Clinton, Geneva, 2009.  The delicious irony is that one of crooked Hillary's few diplomatic successes came from a mistake in translation.  

Having failed in 2008 to secure the Democratic Party’s nomination to contest that year’s presidential election, crooked Hillary Clinton (b 1947) between 2009-2013 to the consolation prize of becoming US secretary of state, the job she decided was a prelude to her becoming POTUS in 2016, a position to which she believed she was entitled.  Things didn’t quite work out as she’d hoped and her tenure at Foggy Bottom was marked by scandal (related, predictably, to her chronic untruthfulness) but one potential “diplomatic incident” was allowed to pass without adverse comment on the basis “she meant well”.  Following a not untypically troubled recent past, Barack Obama (b 1961; POTUS 2009-2017) decided to try to improve Washington’s relations with the Kremlin.  As a gesture in this vein, in 2009, crooked Hillary presented Sergey Lavrov (b 1950 Russian Minister of Foreign Affairs since 2004) with a red button (of the type often used in heavy machinery as an “emergency stop”) on which was printed “Reset” and a Roman alphabet transliteration of the Russian Cyrillic перегрузка (peregruzka).  The idea was, with the arrival in Washington of a new administration, the two states should “re-start” their relationship and try to pretend to forget as much as possible of the past.  Unfortunately, the department got the translation wrong and used the Russian word for “overload”; it should have read перезагрузка (perezagruzka).  Mr Lavrov however was also at the time anxious to improve things and accepted the gift in the spirit in which it was intended, he and crooked Hillary pushing the button simultaneously for several photo opportunities.

Lindsay Lohan’s belly button adorned  with belly button jewellery, Los Angeles, 2009.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) + -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  Obviously, practitioners of buttonology are buttonologists.  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Childless cat lady Taylor Swift (b 1989) with Ragdoll Benjamin Button, named after the eponymous character in the movie
The Curious Case of Benjamin Button (2008), Time Magazine cover for “Person of the Year” edition, 25 December, 2023.  Ragdoll cats make good stoles because (attributed to a genetic mutation), they tend to “go limp” when picked up.

An owner of three most contented felines, gleefully, Ms Swift in 2024 embraced the appellation “childless cat lady” after wide publicity of its earlier use as a slur by James David (J.D.) Vance (b 1984; VPOTUS since 2025), something prompted by Mr Vance being named as Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) running-mate in the 2024 US presidential election.  The now famous phrase had been used in a 2021 interview with then Fox News host Tucker Carlson (b 1969) when he lamented the decline in the state of the nation: “…we are effectively run in this country via the Democrats, via our corporate oligarchs, by a bunch of childless cat ladies who are miserable at their own lives and the choices that they've made and so they want to make the rest of the country miserable too.  Mr Vance may have struck an electoral chord because while Kamala Harris (b 1964; US vice president 2021-2025) presumably gained the childless cat lady vote, the Trump-Vance ticket won the election: 77,302,580 (49.8%) to 75,017,613 (48.3%) in the popular vote and 312 to 226 in the Electoral College on a turnout of 64.1%.

Pressed or pushed, many buttons needed.

The literal (physical) button-hole was noted in tailoring first during the 1560s, the figurative sense "to detain (someone) unwillingly in conversation” dating from 1862, a variation of the earlier button-hold (1834) and button-holder (1806), all based on the image is of holding someone by the coat-button so as to detain them.  The adjectival push-button (characterized by pressing a button used to activate something) emerged in 1945 as a consequence of the increasing public appreciation of the extent to which military weapons systems had become electronically controlled.  The earlier form “push-buttons" was from 1903, a modification of the noun push-button (button pressed with the finger to effect some operation) from 1865, then applied to mechanical devices.  The earlier adjectival form was “press-button” (1892) derived from the noun (1879).  For no apparent reason, it was the earlier “press of a button” which tended in the 1950s & 1960s to be preferred to “push of a button” to express the concern felt at the ease with which the US and USSR could trigger global thermo-nuclear war although “flick of a switch” also achieved much currency.  None were exactly usefully descriptive of a complex chain of events but it’s true that in a launch of nuclear weapons, many buttons and switches still are involved.

Highly qualified content provider Busty Buffy (b 1996) during “button-theory” test session.  Button theory involves trying on “button-up” tops of various sizes and subjecting each to normal human movement, the test “passed” when no buttons “pop open”.

In fashion, the number of a top’s buttons “left undone” is a signifier of various things and the range extends from “all done up” to “all undone”, the latter usually restricted to catwalks and red carpets when stability of fabric sometimes is achieved with the use of adhesive, double-sided tape.  While not culturally specific, the meanings signified by the number left undone (usually from top-to-bottom) can differ depending on certain circumstantial variables (time, place, temperature, wearer, presence of paparazzi etc).

No fear of button theory: Button theory suggests buttons can be done-up or undone.  Noted empiricist Lindsay Lohan has for some years been undertaking a longitudinal study to test theory.

The fear of buttons is koumpounophobia, the construct being the Modern Greek κουμπί (koumpí) + -phobia and the word, like many describing phobias is a neologism.  Koumpi was from the Ancient Greek κομβίον (kombíon) translates as button in its two literal senses (a fastener for clothing or a device for instrument or remote mechanical control).  A button in Greek is thus κουμπί (koumpí) (the plural κουμπιά) and the verb is κουμπώνω (koumpóno).  In the Ancient Greek the lexemic unit koump- didn’t exist although it did have κομβίον (kombíon (which exists in Modern Greek as komvíon)) which meant buckle.  It may seem as strange omission because Ancient Greek had κουμπούνω, (koumpouno) which meant “to button” but the root was καμος (komos or koumos) meaning “broad bean” and, because there were no buttons in the Greece of Antiquity, they used appropriately sized & shaped beans as clothes fasteners.  The construct of koumpouno (to button) koum(os) + + πονω (poneo) (to work; to exert), the idea of a bean which is used again and again.  The suffix -phobia (fear of a specific thing; hate, dislike, or repression of a specific thing) was from the New Latin, from the Classical Latin, from the Ancient Greek -φοβία (-phobía) and was used to form nouns meaning fear of a specific thing (the idea of a hatred came later).  In medicine, the absence of the belly button is a rare congenital defect, the medical term for which is omphalocele, usually something ultimately of no physiological significance but because it can cause psychological distress, plastic surgeons can re-construct one, a relatively simple procedure.  The alternative for an omphalocelic is to shun omphalophiliacs and hook up with someone who suffers omphalophobia (fear of the belly button); they should live happily ever after.  The phobia koumpounophobia is unrelated and references only the manufactured objects.

Lindsay Lohan in trench coat buttons up.  As fashionistas know, with a trench the belt is tied, only the military buckling up.

So, in the narrow technical sense, an etymologist might insist koumpounophobia is the fear of clothing fasteners rather than buttons of all types but that seems not helpful and it’s regarded as a generalised aversion and one said sometimes associated with kyklophobia (the fear of circles or other round objects) and especially the surprisingly common trypophobia (fear of holes (particularly if clustered or in some way arranged in a pattern)).  Estimates of the prevalence of the condition have been given by some but these are unverified and it’s not clear if those who for whatever reason prefer zips, Velcro or some other fastener are included and with phobias, numbers really should include only those where the aversion has some significant impact on life.  The symptoms suffered can include (1) an inability to tolerate the sight, sound, or texture of buttons, (2) feelings of panic, dread, or terror when seeing or thinking about buttons, (3) an acknowledgment that the fear is either wholly irrational or disproportionate to the potential danger.  Koumpounophobia reactions are usually automatic & uncontrollable and the source may be unknown or experiential (exposure to some disturbing imagery or description of buttons or an actual event involving buttons such as swallowing one when a child).  Like many phobias, the physical reactions can include a rapid heartbeat, shortness of breath, trembling, excessive sweating, nausea, dry mouth, inability to speak or think clearly, tightening of stomach muscles, and an overwhelming desire to escape from button-related situations.  All are likely to involve an anxiety attack to some extent and the recommended treatment is the staggered exposure therapy used for many phobias; the patient slowly learning to wear, use and live with buttons; antidepressants, tranquillisers & beta-blockers are now considered medications of last resort.

Buttons are hard to avoid.

What is sometimes treated as koumpounophobia can be a manifestation of a different phobia.  In the literature there are examples of buttons triggering anxiety when touched or viewed but the reaction was actually to texture, color or a resemblance to something (typically a face, mouth or teeth as in many instances of pareidolia).  The button is thus incidental to the reaction in the same way that those with mysophobia (in popular use the germophobic) may react to buttons because of the association with uncleanliness.  One documented aspect of obsessive compulsive disorder (OCD) is that many sufferers immediately wash their hands after touching a button; the increased prevalence of this behaviour during the COVID-19 pandemic in relation to buttons touched by other (keyboards, elevators etc) is not thought indicative of a phobia but would be if it manifests as life-long behaviour.

Apple Magic Mouse, Multi-Touch Surface in white @ US$99.00 (left), Logitech Signature M650 L, full-size wireless two-button Scroll Mouse with Silent Clicks in blue @ US$37.99 (centre) and Steve Jobs' vision of hell: Canon 5565B001 X Mark I Slim 3-in-1 wireless mouse with keypad calculator @ US$49.95. 

Steve Jobs (1955-2011; co-founder, and sometime chairman & CEO of Apple) was said to have an aversion to buttons, something linked to his fondness for button-free turtleneck clothing but given he spent decades using keyboards without apparent ill-effect, it’s doubtful a clinician would diagnose koumpounophobia and it's more likely he was just convinced of the technological advantages of going button-less.  Without buttons, manufacturing processes would be cheaper, water-proofing devices like iPhones would become (at least theoretically) possible and upgrades would no longer be constrained by static buttons, the user interface wholly virtualized on one flat panel, able to be changed (the industry's term for "change" is "upgrade" although users don't always agree there has been an improvement) purely in software.  It apparently started with the button-less Apple mouse, the industry legend being Mr Jobs saw a prototype (which the designers regarded as nothing more than speculative) and insisted it become Apple’s standard device.

Whether or not it happened that way, the story is illustrative of the way business was done at Apple and it’s notable his veto on offering a stylus with which to interact with apps or the operating system didn’t survive his death.  His response to the idea of a stylus was reportedly “yuk” and he seems to have decided all his users would think the same way and probably he was right, Apple’s users tending usually to do what Apple tells them to do.  Indeed, one of reasons Apple has found the Chinese market so receptive to the iPhone is that the company's approach accords with "the Chinese way": First, their parents tell them what to do, then their teachers tell them what to do, then the CCP (Chinese Communist Party) tells them what to do; Apple found it most agreeable they also did what it told them to do.  However, for those who find the sleek Apple mouse better to behold than use, third-party products with buttons and scroll wheels are available, sometimes for half the cost of the genuine article.  Since the death of Mr Jobs, Apple has relented on the "stylus question".

Shiny on the outside: Finished in Bianco Avus over black leather with Rosso Corsa (racing red) instruments, of the 400 Ferrai Enzos (2002-2004) chassis 133023 (2003) was the only one the factory painted white.  Some Ferraris really suit white, notably the elegant 365 GT4 2+2 and the successor 400 and 412 models (1972-1989).

The dreaded “Ferrari sticky buttons” is a well-known phenomenon, the stickiness coming from the rubberized material preferred by the factory because of the superior feel offered.  However, under just about any climatic conditions, continuous use will induce a deterioration which resembles melting, "mushiness" the final outcome.  The internet is awash with suggestions, the simplest of which involves products like rubbing alcohol (the use of which can cause its own destructiveness) and the consensus seems to be that in many cases only replacement buttons will produce a satisfactory result.  The choice is between obtaining the real Ferrari part-number (if available) with the knowledge the problem will re-occur or use third-part replacements which are made of a more durable material, the disadvantage being the feel won’t be quite the same and there’s a reluctance among some to use non-factory parts, an attitude enforced by the "originality police". 

Sticky on the inside: Ferrari 485 California F1 gearbox buttons, sticky (left) and not (right).

Ferrari does use the suspect material for a reason and it’s applied to interior components such as trim, bezels, buttons & switches, and heating, ventilation & air-conditioning panels.  The coatings are usually referred to as “soft-touch” and designers like them for the soft, velvet-like feel imparted.  Used also on computer mice and electronic remote controls, the low gloss sheen is in cars helpful because being absorptive, glare is reduced and Ferrari uses both a clear and black finish.  It’s an issue not exclusive to Ferraris although owners of those do seem most concerned and while using rubbing alcohol might sound a tempting Q&D (quick & dirty) fix, for those with sticky buttons this is probably a job best left to experts of which there are now a few and they're finding business good.