Bombast & Bluster

Bombast (pronounced bom-bast)

(1) Speech deemed pompous for the occasion or context; pretentious or grandiloquent language.

(2) Cotton or cotton wool (archaic).

(3) Cotton, or any soft, fibrous material, used as stuffing for garments or upholstery; padding.

1560-1570: A corruption of the earlier bombase (raw cotton), from the Old French bombace (cotton, cotton wadding), from the from the Medieval Latin bombācem, accusative of the Late Latin bombāx (cotton; linteorum aut aliae quaevis quisquiliae (towels or any other rubbish (rags))), a corrupted variant use of bombyx (silk; silkworm (which in Medieval Greek came to mean “cotton”)), from the Ancient Greek βόμβυξ (bómbux) (silkworm) and perhaps connected with both certain oriental words and the Middle Persian pambak (cotton), possibly related to a primitive Indo-European root meaning “to twist, wind”.  From the same source came the Swedish bomull, the Danish bomuld (cotton) and, (via Turkish forms), the Modern Greek mpampaki, the Rumanian bumbac and the Serbo-Croatian pamuk.  The German Baumwolle (cotton) is thought likely to be the Latin word altered by folk-etymology to look like “tree wool”.  Both the Lithuanian bovelna and the Polish bawełna are partial translations from the German.  The earliest known appearance in print of the adjective bombastic was in 1704.  The synonyms include fustian, grandiloquence, purple prose, overblown, pretentious and the now obsolete aureation.  Bombast is a noun, verb & adjective, bombaster & bombastry are nouns, bombastic & bombastical are adjectives and bombastically is an adverb; the noun plural is bombasts.

In English, the word “bombase” was used of raw cotton as early as the 1550s and the sense of “stuffing and padding for clothes or upholstery” would have begun as the verbal shorthand of tailors, seamstresses and artisans making clothing, furniture and such.  Remarkably quickly, the idea of what was done with chairs and garments (padding them out) was co-opted to mean “pompous, empty speech”, that sense in use as early as the 1580s.  The idea was just as cotton (soft, loose, insubstantial) was used to “swell” clothing or upholstery to provide the illusion of something more substantial, so it was used of speech and writing judged as “swollen by extravagant sentiments and expressions which add nothing to the meaning”.  The old press baron Lord Beaverbrook (Max Aitken, 1879-1964) used the term “highfalutin nonsense” whenever he detected bombast in anything his editors were proposing to publish.

Volkswagen Super Beetle Cabriolet by Karmann: 1978 (left) & 1977 (right).  The taillights were dubbed "elephant's feet" and were that large to comply with US regulations which demanded certain dimensions and luminosity from both the rear and side-views.  They proved popular with third-party builders, especially those in "neo-classical" business making bodies using the motifs of the inter-war years.  Some cars are described as "bombastic" (a view one suspects based often on perceptions of the typical owner) but that was never applied to the modest Beetle.  There was though much bombast in the soft-top which to this day remains one of the industry's most impressive.  

Shaming what UK manufacturers offered even in their more expensive ranges, classic Volkswagen Type 1 (Beetle 1938-2003) Cabriolets manufactured between 1949-1980 by coachbuilder Karmann featured a commendably heavy, weatherproof, multi-layered folding soft-top roof.  An intricate construction of structural steel, shaped timber members, vinyl and safety glass, the bombast was a rubberized horsehair (with some later variants).  Close to two inches (50 mm) thick and affording what was by convertible standards outstanding sound insulation and weather-proofing, the factory used a “sandwich” design in which the materials were arrayed in three distinct functional layers: (1) The outer layer originally was a heavy-duty Pinpoint vinyl (a two-ply composite featuring a PVC (Polyvinyl chloride) with a cotton sateen inner backing) although there was for years the option of canvas and Mohair and canvas was used for the later runs.  (2) The bombast was the “insulation padding”, a thick matting originally only of rubberized horsehair although this later was augmented by a reinforcing of coconut fibre and burlap with late build examples switching to a dense, foam rubber. (3) The headliner (inner layer) was a soft-to-touch, full-length inner canopy that hid the mechanism, emulating the look in a closed vehicle; it was made from either perforated vinyl (usually white or off-white) or a cotton-mohair fabric.  Unlike many convertibles in the era (including Rolls-Royce and Mercedes-Benz which used discoloration-prone Perspex), the Karmann cabriolets included a solid frame holding a tempered safety glass window and from 1968 this included a integrated electric defroster wire grid.

Also by extension, “fustian” was used as a synonym, that being a type of cloth that lend garments a “stiff expansive character”, the similarity to “fuss” & “fuss” thought to have added to the appeal.  In English, “fustian” proved adaptable.  Originally, it was a coarse fabric made from cotton and flax but in modern use, while the texture is emulated, it’s now usually made with twilled wool, cotton or a cotton-linen blend.  The nature of the fabric made it suitable for furnishings such as bedspreads and many garments including skirts, coats and jackets and a specific variant with a short pile (almost always in sombre shades) is used still for menswear.  The noun fustian was from the Middle English fustian (of the fabric), from the Old French fustaine & fustaigne (persisting in modern French as futaine), from the Medieval Latin fūstāneum, from the (pannus) fūstāneus or the (tela) fūstānea, thought to be a reference to “Fustat, locality of Cairo” although this is contested.  Fustat (Al-Fustat) became the first Islamic capital of Egypt and its outgrowth was the origin of modern Cairo.  In commerce, the use of fustian (based on the texture rather than the materials) extended to a whole class of fabrics including corduroy and velveteen and there was also the now rarely seen alcoholic concoction so named (also in older guides as “rum fustian”).  That was a hot drink made variously with beer, gin, sherry or white wine (and often probably what conveniently fell to hand) to which was added egg yolk, lemon and spices (doubtlessly there were many variations).  There has been speculation about how the drink picked up the fabric’s name with suggestions including something to do the color or the nature of the mix being “rough”.  Fustianists & fustianism are nouns, fustianize is a verb and fustianed is an adjective; the noun plural is fustianists.

That literary use is thought likely based on fustian fabrics being used to make cushions, pillowcases (ie things associated with “padding or stuffing), the adjectival use in literature an attributive figurative use of the noun; it suggested (usually disapprovingly) words were inflated, pompous or pretentious (ie bombastic) and there was as late as the mid-seventeenth century the parallel sense of “incoherent or unintelligible speech or writing; gibberish, nonsense”.  Literary critics (a most judgmental lot), of course liked to apply “fustian” to anything they deemed “a bit too purple” and probably, at least mentally, kept lists of offenders but poets and authors could be just as bitchy about their literary colleagues, although Alexander Pope’s (1688-1744) Epistle to Dr. Arbuthnot (1735) was a tribute to his subject’s many achievements and a memorial of their friendship, prompted by the news the physician John Arbuthnot (circa 1667–1735) was on his death-bed:

The bard whom pilfer'd pastorals renown,
Who turns a Persian tale for half a crown,
Just writes to make his barrenness appear,
And strains, from hard-bound brains, eight lines a year:
He, who still wanting, though he lives on theft,
Steals much, spends little, yet has nothing left:
And he, who now to sense, now nonsense leaning,
Means not, but blunders round about a meaning:
And he, whose fustian's so sublimely bad,
It is not poetry, but prose run mad:

Although the use of “he” does suggest Pope may have had in mind a certain writer, scholars believe he was presenting a sequence of composite caricatures of the kinds of “bad poets” he thought were a plague on the language, their sins including plagiarism, being shameless translators for hire, being so muddle-minded as never to attain meaning and producing lines so inflated (fustian) that they ceased even to be “bad poetry” and became “manic prose”.  As was at the time wise for satirists, Pope often deliberately would avoid explicitly identifying his targets although knowing readers would have seen through the thin disguises; “reading between the lines” as useful then as it is now in certain countries, some even “democracies”.  His views on the use of language are however crustal clear and “sublimely bad” is a fine phrase, suggesting a writer's failures might be so spectacularly ghastly they achieve a kind of perverse grandeur, the notion he would, three years hence, return to in the mock critical treatise Peri Bathous or, Of the Art of Sinking in Poetry (1728).  In that, he assured readers he would “…lead them as it were by the hand… the gentle downhill way to Bathos; the bottom, the end, the central point the non plus ultra [nothing further beyond], of true Modern Poesy!”  Unfortunately, by the twentieth century and beyond, students of the “sublime in the ridiculous” had become victims of “the curse of plenty” but Pope can’t be blamed for that; he did his bit.

The literary term bathos (from the Ancient Greek βάθος (bathos) (depth) is used of types of writing which may include the bombastic.  Bathos is attained when a striving at the sublime, over-reaches and “topples into the absurd”, a classic collection of the bathetic was published in The Stuffed Owl (1930), compiled by the English authors Dominic Bevan “D.B.” Wyndham Lewis (1891–1969) & Charles James Lee (1870–1956).  Lewis should not be confused with the English painter, writer & critic (Percy) Wyndham Lewis (1882-1957), best remembered for his seminal contribution to short-lived Vorticist movement in art that was extinguished by the blast of World War I (1914-1918).  Although the usual suspects from poetaster’s (bad poets) role of infamy appear in The Stuffed Owl including the American Julia Ann Moore (1847–1920) and Scotland’s notoriously inept William McGonagall (1825-1902), Lewis & Lee didn’t defer to reputations or the canon and among the entries were lines by Alfred Lord Tennyson (1809–1892), William Wordsworth (1770–1850), Lord Byron (1788–1824), John Dryden (1631–1700), Robert "Rabbie" Burns (1759–1796) and Robert Browning (1812–1889). Curiously, while the noun bombaster (a bombastic speaker or writer) exists, there’s no such thing as a bombastee (one compelled to listen to read the words of a bombaster).

I Am Charlotte Simmons (20004) by Tom Wolfe (1930–2018), a hefty 688 pages, it "won" the Literary Review's 2004 Bad Sex Award but was said to be a favorite of George W Bush (George XLIII, b 1946; POTUS 2001-2009) so there was that.

Lewis & Lee took to their work with a light touch.  Rather than condemnation, it was admitted: “Bad verse has its canons, like good verse” and the selection of the “bad” was no less difficult than the challenges in assembling the “best” for a more conventional anthology.  As their argument went, “good” bad Verse has “an eerie, supernal beauty comparable in its accidents with the beauty of good verse” and it was likely as difficult to write a genuinely “good” bad poem as it is to write a good poem.  That was a generous view but there was also an audience for the bad, William McGonagall often engaged to give recitals of his work, always including the infamous The Tay Bridge Disaster (1880), its place in literary history assured by appearing usually in lists of the “worst ever poems”.  That “monetizing of awfulness” happens also in music.  The Portsmouth Sinfonia (1970-1979) was an English orchestra open to “musicians” with neither skill nor training and their idiosyncratic performances were well attended, as were those of Florence Foster Jenkins (1868–1944).  Ms Foster Jenkins (who was first married at 15, the age of consent in Pennsylvania then ten despite it being north of the Mason-Dixon Line) was rich enough to indulge her hobby which was singing Opera and that she did, giving public performances so awful that word spread and most were sold-out.  In literary use, there was also (between 1993-2019) the “Bad Sex Award”, described by organizing committee as “Britain’s most dreaded literary prize”.  Conferred every winter by the London-based Literary Review, it was awarded to the author judged to have penned the worst sex scene published in the previous twelve months.  It was established in 1993 by the magazine’s former editor, Auberon Waugh (1939–2001).

1938 Mercedes-Benz 320 (W142, 1937-1942) Cabriolet B in a factory promotional image.  As well as the upholstery, the folding soft-top contained horse-hair bombast. 

European manufacturers and coach-builders used “cabriolet” to distinguish certain convertibles from the more rakish, sporty roadsters although the English had to be different and decided they were DHCs (drop-head coupés) which meant a convertible version of a FHC (fixed-head coupé).  Cabriolets were for decades a fixture in the catalogues (low-priced vehicles as well as the better-remembered exotics) but in the late 1920s (with typically Teutonic attention to detail), Daimler-Benz codified the naming conventions for cabriolets built by Mercedes-Benz:

Cabriolet A: A cabriolet with two doors and room for two passengers.

Cabriolet B: A cabriolet with two doors and room for four or five passengers, fitted with a rear-quarter window for the rear seat.

Cabriolet C: A cabriolet with two doors and room for four or five passengers with no rear quarter window.

Cabriolet D: A cabriolet with four doors and room for four to six passengers.

Cabriolet F: A cabriolet with four doors, built on an extended wheelbase, usually for state or formal use with room for six or more passengers.

The jump in the factory's designations from "D" to "F" obviously skipped "E" and because that didn't seem the German way of doing things, there was speculation another type of open coachwork had been planned but which was never built because of the outbreak of World War II (1939-1945).  That's not impossible (some records were lost during the war) but the archives for the period have revealed nothing which supports the theory and the sometimes repeated assertion the "Cabriolet F" label was an allusion to "Führer" (the car's most infamous customer) is simply wrong because the designation was first used in the 1920s, prior to the Nazis gaining power and creating the Third Reich (1933-1945).  Quite what would have been the configuration of the allegedly “missing Cabriolet E” is purely speculative and those who have written on the subject have concluded it’d likely have been either (1) a four-door body distinguished only from a Cabriolet D by a longer wheelbase or different side-window treatment or (2) the intended differentiation of a Cabriolet F without the rear-quarter window (as some were built but never uniquely designated).

Bombast, in its original sense, could prove fatal.

Bomb-blasted: the Mercedes-Benz 320 Cabriolet B in which SS-Obergruppenführer (General) Reinhard Heydrich (1904–1942; head of the Reich Security Main Office 1939-1942) was being driven on the day of the assassination attempt.

Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) had in 1938 appointed Baron Konstantin von Neurath (1873–1956; Foreign Minister of Germany 1932-1938) as Reichsprotektor (a sort of proconsul (from the Latin prōconsul, a shortened form of prō consule (one acting on behalf of the consul))) of occupied Bohemia and Moravia (a region of Czechoslovakia).  Hitler did not make the appointment because of any great regard for the baron’s administrative or diplomatic skills but because (1) he wanted the more obsequious Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) as his cipher in the Foreign Ministry and (2) he thought von Neurath’s reputation in international circles as a “moderate” would mollify the outrage expressed about the brutish and cynical tactics employed by the Nazis in their takeover of the Czech lands.  To an extend the political window dressing worked, not because von Neurath’s delegated rule was benign but because news of much of what was being done was suppressed and international attention had already turned to events elsewhere as concerns grew over Hitler’s next target.

With the outbreak of World War II, von Neurath’s regime became harsher with an increased rate of imprisonment in concentration camps, more executions and less restrained persecution of Czech Jews (the last measure not wholly without support from sections of Czech society).  However, bloody though it was, what the Reichsprotektor did was mild compared with what was done in other conquered territories (notably Poland and later in the Soviet Union when the Nazis turned to genocide as a “final solution”) and, not best pleased, late in 1941 Hitler appointed SS General Reinhard Heydrich as von Neurath’s nominal deputy although Heydrich assumed full executive authority, leaving the Reichsprotektor as a figurehead, the Nazis assuming his veneer of (relative) respectability remained useful.  Hitler knew the murderous Heydrich would not be troubled by the notions of humanity or residual decency that had constrained von Neurath and he wasn’t disappointed in his latest appointment for within days martial law had been imposed on the protectorate with thousands and arrested and hundreds executed.  When Hitler wanted something done, if possible, he’d allocate the task to the SS.

The SS (ᛋᛋ in Armanen runes; Schutzstaffel (literally “protection squadron” but translated variously as “protection squad”, “security section" etc)) was formed (under different names) in 1923 as a Nazi party squad to provide security at public meetings (then often rowdy and violet affairs) and was later re-purposed as a personal bodyguard for Hitler.  The SS name was adopted in 1925 and during the Third Reich the institution evolved into a vast economic, industrial and military apparatus more than a million strong to the point where some historians (and contemporaries) regarded it as a kind of “state within a state”.  The Waffen-SS (armed SS (ie equipped with military-grade weapons)) existed on a small scale as early as 1933 before Hitler’s agreement was secured to create a formation at divisional strength and growth was gradual even after the outbreak of hostilities in 1939 and it was the invasion of the Soviet Union in 1941 which triggered the Waffen-SS’s expansion into a multi-national armoured force with over 800,000 men under arms.  As well as the SS’s role in the administration of the many concentration and extermination camps, the Waffen-SS was widely implicated in war crimes and crimes against humanity.

Konstantin von Neurath.  At the first Nuremberg Trial (1946-1946) he received a 15 year sentence but was released in 1954 because of ill health, dying within two years.  Had Heydrich lived to be tried, he'd have been hanged.

Just as Heydrich understood Hitler’s language, so the Czechs understood his and rapidly the once troublesome protectorate was pacified.  Heydrich was however there not merely to impose and maintain order but also to ensure the agricultural and industrial capacity efficiently was exploited to benefit the German economy and war machine; rapidly his “carrot & stick” approach produced dividends with production rising and resources re-allocated within the Czech economy towards the needs dictated by Berlin.  Heydrich proved remarkably successful in his role, his “cut the head off the snake” (ie identifying and what would now be called “neutralizing” those likely to be troublesome) approach ending acts of sabotage or other resistance while his increases in the allocation of food and consumer goods to the population resulted in a workforce which, it not exactly “happy”, was at least compliant and productive.  Having witnessed the crackdowns and collective punishments that had characterized the early days of his rule, the Czech population had little taste for resistance, knowing retribution would be swift, brutal and widespread, meaning the place soon became peaceful.  Heydrich however regarded his tactics as a temporary measure and planned with the end of the war to engage in wholesale ethnic cleansing to “Germanize” the whole region.

That goal was known to Czech resistance based in London and for reasons both political and military, wished to do something to encourage acts of disobedience, despite knowing the consequences that would be visited upon the population.  The British authorities did nothing to discourage this view and believed resistance in occupied territories was a vital element in their plan to “set Europe ablaze” with ferment against Nazi rule.  Accordingly, a team of London-based Czech assassins was assembled and smuggled back into Prague with the audacious plan to assassinate Heydrich.  Code-named Operation Anthropoid (a word translated variously as (1) a non-human creature with some of the physical characteristics of a human or (2) a creature with the characteristics of an ape), Heydrich made their task easier because, so assured did he think was his pacification of his domain that routinely he was driven to his office in an un-armored, open-top car with no escort or security detail.

The aftermath.   A 320 Cabriolet B reputed to be this car now sits in a museum in Denmark.

On 27 May, 1942, the two Czech operatives waited at a corner where the Mercedes-Benz cabriolet had to slow to negotiate a tight turn and although mechanical failures meant Operation Anthropoid didn’t go to plan, the wounds which finally killed Heydrich were inflicted by a grenade.  The tossed grenade actually missed ending up in the rear compartment where the target was sat and instead exploded outside, just ahead of the right-side rear wheel.  What happened was shrapnel from the device passed through the cushion of the rear seat and entered Heydrich’s torso and it’s believed it took with it some of the horsehair used as the upholstery’s bombast.  The most common theory to account for his death (nine days after the blast) is the horsehair caused a systemic infection, trigging sepsis and putting his body into shock.  For the Czechs, the consequences were severe with the deaths and deportations in the thousands and never again did the Czechoslovak government-in-exile order such an operation.  In his honor, the programme to exterminate Polish Jews in the General Government district of German-occupied Poland was named Aktion Reinhard (Operation Reinhard) and this was the start of what came to be called “the Holocaust”.  The circumstances of the loss of a man he regarded as “irreplaceable” appalled Hitler who found inexplicable the idea his representative would travel around occupied territory unescorted and in an un-armored, open-top car.  Accordingly, Mercedes-Benz was commissioned to build a run of armoured sedans to be allocated to the Nazi party.  This included the last 20 770Ks (W150, 1938-1943) and 37 two-door 540Ks (W29, 1936-1940) built on the already completed chassis and delivered between 1942-1944.

Bluster (pronounced bluhs-ter)

(1) Noisy, swaggering, empty threats or protests; inflated talk (often in the phrase “bluff and bluster”).

(2) Boisterous noise and violence.

(3) Of the wind, noisy; gusty; tumultuous.

(4) To speak or say loudly or boastfully

(5) To act in a bullying way

(6) To force or attempt to force (a person) into doing something by behaving thus

1520-1530: From the Middle English blusteren (aimlessly to wander about), the modern sense perhaps gained from the Middle Low German blustern & blüstern (to blow violently) (which may be compared with the later Low German blustern & blistern).  The obviously related words were blow and blast and it seems likely there was some connection with the East Frisian blüstern (to bluster), the Old Norse blāstr (blowing, hissing) and the Saterland Frisian bloasje (to blow) & bruusje (to bluster).  In English, the use in the context of the weather had emerged by at least the 1540s and the sense of bluster being “a storm of violent wind” (directly from the circa 1400 verb) was in general use by the 1580s.  The meaning “noisy, boisterous, inflated talk” appeared in print in 1704 but may long have been in oral use.  The adjective blustery dates from the 1730s and seems to be used first of persons in the sense of “noisy, swaggering” and may not have been applied to the weather (rough & stormy) for some decades.  Bluster is a noun & verb, blusterer, blusteration & blustrification are nouns, blustering is a noun, verb & adjective, blustered is a verb, blustersome, blusterous, blustery & blustery are adjectives and blusterously & blusteringly are adverbs; the noun plural is blusters.

Wind-blown: Lindsay Lohan at the beach on a blustery day.

Blustering was in use by the 1510s to imply “someone stormy or tempestuous” and by the 1650s it was applied to “boastful, swaggering people”.  In the (possibly co-authored) Pericles, Prince of Tyre (circa 1608), William Shakespeare (1564–1616) uses blusterous: “Now may your life be mild, for a blusterous birth had never babe!” (Act 3, Scene 1) and of course in Coriolanus and Sir John Falstaff he created archetypes of the loud, swaggering blustering character.  Bluster’s synonyms include boast, brag & rant.  There are a remarkable number of phrases meaning much the same thing as “all bluff and bluster” (full of talk but lacking substance) including: “all bark and no bite”, “all foam, no beer”, “all fur coat and no knickers”, “all garnish and no meat”, “all hat and no cattle, “all icing, no cake”, “all lime and salt, no tequila”, “all mouth and no trousers”, “all shot, no powder”, “all show, no go, “all sizzle and no steak and “all talk and no action”.

Bombast and bluster are much associated with politicians although, if anything, those tendencies are now seen less as the trend from at least the mid-twentieth century has been towards simplicity and repetition (the most effective form clearly believed to be the 3WS (three word slogan)).  In political rhetoric however, bombast and bluster did have a long and sometimes ignoble history and among critics the terms often were used interchangeably because, despite the subtle differences in meaning, very often there’d be elements of both in the one speech.  They are different faults: Bombast refers to inflated, grandiose, pompous language. The criticism is that the speaker's words are overly elaborate or impressive-sounding relative to their actual substance; after listening for a while to some of Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) carefully crafted phrases, Aneurin “Nye” Bevan (1897–1960) responded by saying: “The majesty of his words conceals the poverty of his thoughts.”.  Bluster is different in that it refers to loud, aggressive, boastful, or threatening talk, often with the implication there is more noise than action.  Bluster is a label applied to the speaker's swaggering manner rather than their vocabulary or phraseology.  So, bombast is a thing of style & language while bluster is about tone and attitude but there are many instances of speeches contain both bombast (grandiose language) with bluster (aggressive attitude); the preferred collective term is “hot air”.  That of course reflects the different etymology, bombast (originally “padding or stuffing” in its figurative sense meaning “stuffed excessively with words” while bluster (originally of stormy wind conditions) suggesting “noisy or overbearing speech”.  So, in as few words as possible: bombast is verbal inflation; bluster is verbal intimidation.

Donald Trump (b 1946; POTUS 2017-2021 and since 2025) at the UN, September 2025.

Mr Trump often is described as “bombastic” but that really is a misuse, albeit a common one among those commenting on politics and politicians.  Whether or not one concurs with his views, Mr Trump usually expresses himself in commendably succinct terms which readily can be understood by most, eschewing the use of long, unusual or obscure words.  It’s an example of how the meaning of bombast has shifted but what critics really mean to say is Mr Trump is inclined to bluster and prone to exaggerate; he does not however “pad out” his sentences with decorative phrases or words inserted mere to prove his erudition.  Instead, his language is direct and simple and while someone like the classically educated Boris Johnson (b 1964; UK prime-minister 2019-2022) sometimes couldn’t resist delighting at least some in his audience with the odd linguistic flourish, Mr Trump likes simple, punchy words and some fragments from his address to the UNGA (United Nations General Assembly) in September 2025 illustrate his approach: “One year ago, our country was in deep trouble.  But today, just eight months into my administration, we're the hottest country anywhere in the world, and there is no other country even close.”; “This is the greatest administration in US history.  We have strongest borders, military and relationships around the world.”; “What is the purpose of the United Nations?  It has such tremendous, tremendous potential.  But it's not even coming close to living up to that potential.  For the most part, at least for now, all they seem to do is write a really strongly-worded letter and then never follow that letter up.  It's empty words and empty words don't solve war. The only thing that solves war and wars is action.”; “Everyone says that I should get the Nobel Peace Prize for each one of these achievements.”; “Europe has to step it up.  They can't be doing what they're doing.  They're buying oil and gas from Russia while they're fighting Russia.  It's embarrassing to them.”; “Not only is the UN not solving the problems it should, too often it's actually creating new problems for us to solve.  The best example is the No. 1 political issue of our time, the crisis of uncontrolled migration. It's uncontrolled. Your countries are being ruined.  Your countries are going to hell.”; “Climate change is the greatest con job ever.  If you don't get away from this green scam, your country is going to fail.”  There are grounds on which Mr Trump can be criticized but he uses plain, simple words and his meaning is always clear and that approach may be compared with that of Kamala Harris (b 1964; VPOTUS 2021-2025), his opponent in the 2024 election and it wasn't only Fox News that liked to describe her speech as a “word salad”.  In fairness, what Ms Harris did wouldn’t have met the clinical threshold of what in psychiatry used to be called schizophasia (a severe form of disorganized speech consisting of a confused, unintelligible mixture of seemingly random, unconnected words and phrases; while the words themselves may be grammatically correct, they lack logical or semantic meaning, making the speech impossible for a listener to understand) but it could be a challenge to gain meaning from her words.  At least Joe Biden (b 1942; VPOTUS 2009-2017 and POTUS 2021-2025) had an excuse for his mumbling and incoherence; he was senile.

Literal

Literal (pronounced lit-er-uhl)

(1) In accordance with, involving, or being the primary or strict meaning of the word or words; not figurative or metaphorical.

(2) Following the words of the original exactly.

(3) True to fact; not exaggerated; actual or factual; being actually such, without exaggeration or inaccuracy.

(4) Of, persons, tending to construe words in the strict sense or in an unimaginative way; matter-of-fact; prosaic.

(5) Of or relating to the letters of the alphabet (obsolete except for historic, technical or academic use); of or pertaining to the nature of letters.

(6) In language translation, as "literal translation", the precise meaning of a word or phrase as opposed to the actual meaning conveyed when used in another language.

(7) A typographical error, especially involving a single letter (in technical use only).

(8) In English (and other common law jurisdictions) law, one of the rules of statutory construction and interpretation (also called the plain meaning rule).

(9) In computer science, a notation for representing a fixed value in source code.

(10) In mathematics, containing or using coefficients and constants represented by letters.

1350-1400: From the Middle English from the Late Latin literalis & litteralis (of or belonging to letters or writing) from the Classical Latin litera & littera (letter, alphabetic sign; literature, books).  The meaning "taking words in their natural meaning" (originally in reference to Scripture and opposed to mystical or allegorical), is from the Old French literal (again borrowed from the Latin literalis & litteralis).  In English, the original late fourteenth meaning was "taking words in their natural meaning" and was used in reference to the understanding of text in Scripture, distinguishing certain passages from those held to be mystical or allegorical.  The meaning "of or pertaining to the letters of the alphabet " emerged in English only in the late fifteenth century although that was the meaning of the root from antiquity, a fork of that sense being " verbally exact, according to the letter of verbal expression, attested from the 1590s and it evolved in conjunction with “the primary sense of a word or passage”.  The phrase “literal-minded” which can be loaded with negative, neutral or positive connotations, is noted from 1791.  Literal is a noun & adjective, literalize is a verb, literalistic is an adjective, literalist, literalization & literalism are nouns and literally is an adverb; the noun plural is literals.

The meaning "concerned with letters and learning, learned, scholarly" was known since the mid-fifteenth century but survives now only literary criticism and the small number of universities still using “letters” in the description of degree programmes.  The Bachelor of Letters (BLitt or LittB) was derived from the Latin Baccalaureus Litterarum or Litterarum Baccalaureus and historically was a second undergraduate degree (as opposed to a Masters or other post-graduate course) which students pursued to study a specialized field or some aspect of something of particular interest.  Once common, these degrees are now rare in the English-speaking world.  It was between 1895-1977 offered by the University of Oxford and was undertaken by many Rhodes Scholars, sometimes as an adjunct course, but has now been replaced by the MLitt (Master of Letters) which has a minimal coursework component.  When the BLitt was still on the books, Oxford would sometimes confer it as a sort of consolation prize, offering DPhil candidates whose submission had proved inadequate the option of taking a BLitt if the prospect of re-writing their thesis held no appeal.  Among the dons supervising the candidates, the verb "to BLitt" emerged, the classic form being: “he was BLitt-ed you know".

Oxford BLitt in light-blue hood, circa 1907, prior to the reallocation of the shades of blue during the 1920s.

Oxford's colorful academic gowns are a footnote in the history of fashion although influences either way are difficult to detect.  The regulations of 1895 required the new BLitt and the BSc (Bachelor of Science) were to wear the same dress as the existing B.C.L (Bachelor of Civil Law) and the BM (Bachelor of Medicine) and if there was a difference between the blues used for the BCL and the BM in 1895, the implicit "respectively" (actually then its Latin equivalent) would seem to suggest the BLitt was to use the same color hood as the BCL and the BSc to use the shade of the BM and that's certainly how it appears on many contemporary depictions.  Although in the surviving record the hues of blue would in the following decades vary somewhat (and the colors were formerly re-allocated during the 1920s, the BLitt moving to a more vivid rendition of light-blue), the BLitt, BSc and BCL hoods tended always to be brighter and the BM darker.  Whether it was artistic license or an aesthetic nudge, one painter in 1927 mixed something much lighter for the BLitt, a shade more neutral and hinting at a French grey but no other artist seems to have followed.  By 1957, the BLitt and BSc gowns had returned to the colors of the 1895 decree while the BCL and BM were now in mid-blue and that remained unchanged until 1977 when the BLitt and BSc were superseded by masters’ degrees, the new MSc and MLitt given a blue hood lined with the grey of the DLitt & DSc.

Oxford BM in mid-blue hood, circa 1905.

Quite how much the work of the artist can be regarding as an accurate record of a color as it appeared is of course dubious, influenced as it is the painter’s eye, ambient light and the angle at which it was observed.  Even the descriptions used by the artists in their notes suggest there was either some variation over the years (and that would not be unexpected given the differences in the dying processes between manufacturers) or the terms for colors meant different things to different painters: The Oxford BMus hood was noted as blue (1882 & 1934), mauve (1920), lilac (1923, 1924, 1927, 1935 & 1957), dark lilac (1948) and dark purple (1926).  With improvements in photographic reproduction and the greater standardization in the industrial processes used in dying, the post-war photographic record is more reliable and lilac seems a good description for the BM and “light blue” for the BLitt.

In modern (social media) use, "literal" often is used as term of emphasis meaning something like "an exemplar of".  Although the purists will never approve, in that context, it may come to be regarded as a genuine additional meaning, although unlike a word like decimate, it wont be a meaning shift replacing the original.   

In March 2023, after the announcement of her daughter's pregnancy, Lindsay Lohan's mother (Dina Lohan (b 1962)) was quoted as saying: “I’m literally over the moon. I’m so happy, I can’t stop smiling”.  The proneness to exaggeration seems to be a family trait because Lindsay Lohan did once admit some of her youthful antics made her mother “hit the roof” which, hopefully, she didn't mean to be taken literally (although, who knows?).  The now seemingly endemic misuse of literal is not new, Henry Watson Fowler (1858–1933) in his A Dictionary of Modern English Usage (1926) noting errors in general use from as early as the 1820s and the Oxford English Dictionary (OED) has cited literary examples from the seventeenth century.  Interestingly, it appears objections emerged at scale only in the early twentieth century which does suggest an additional meaning may have existed or at least been evolving before the grammar Nazis imposed their censorious ways.  So endemic in English has the (mis)use become and genuine confusion so rare the pedants really should give up their carping; after all, some illustrious names have sinned:

Scrooge McDuck, literally "rolling in wealth" in his famous money bin. 

“…literally rolling in wealth…”: (Mark Twain (1835-1910), The Adventures of Tom Sawyer (1876)).  In fairness to Twain, it can be done.  While Donald Trump (as far as is known) does it only figuratively, Walt Disney (1901–1966) had Scrooge McDuck (created 1947) literally roll-around in the huge volumes of cash he stashed in his "money bin" (a reputed 3 cubic acres (257,440 m³; 772.321 megalitres)) but that wouldn't have been what Twain had in mind.

“The land literally flowed with milk and honey.”: (Louisa May Alcott (1832–1888), Little Women (1868-1869)).  That one may be at least a gray area because milk and honey do literally "flow" (though their varies viscosities mean the flow-rates do differ) and "the land" can be used in the sense of the country and its people rather than "the soil".   

“…Gatsby literally glowed” [after reuniting with Daisy at his house]: (F Scott Fitzgerald (1896–1940), The Great Gatsby (1925)).  Women (when pregnant or as new mothers) often are said "to be glowing" in the sense of their happiness being such it seems "to radiate" from them and this may be what Fitzgerald wished to suggest but even then it was untypical to apply the phrase to men.  However, at least debatably, some time ago, popular use reached the threshold where to describe a new mother as “glowing” could be regarded as literal because the word has become so vested with that sense.  Indeed, in January 2026, when announcing her long-standing feud with Lindsay Lohan had moved from a state of détente to a kind of entente cordiale, Paris Hilton (b 1981) told her audience: “We plan on getting the kids together.  I'm so happy for her.  She is glowing. We love being moms.”  So, that literalism of “glowing” has her imprimatur and, as is well-known, where Paris Hilton goes, the English language follows.  

The literal rule in statutory interpretation in the UK & Commonwealth

Statute law is that set in place by a body vested with appropriate authority (typically a legislature) and maintained in written form.  In providing rulings involving these laws, courts in the common-law world (although in the US the evolution has been a little different) have developed a number of principles of statutory interpretation, the most fundamental of which is “the literal rule” (sometimes called the “plain meaning rule”).  It’s the basis of all court decisions involving statues, the judge looking just to the words written down, relying on their literal meaning without any attempt to impute or interpret meaning.  The process should ensure laws are made exclusively by legislators alone; those elected for the purpose, the basis of the constitutional theory being that it’s this which grants laws their legitimacy and thus the consent of those upon they’re imposed.  However, an application of the literal rule can result in consequences which are nonsensical, immoral or unjust but the theory is that will induce the legislature to correct whatever error in drafting was the cause; it not being the task of the court to alter a duly passed law; the judiciary must interpret and not attempt to remedy the law.

A judge in 1980 observed the British constitution “…is firmly based upon the separation of powers; parliament makes the laws, the judiciary interpret them.  When Parliament legislates to remedy what the majority of its members at the time perceive to be a defect… the role of the judiciary is confined to ascertaining from the words that parliament has approved as expressing its intention what that intention was, and to giving effect to it. Where the meaning of the statutory words is plain and unambiguous it is not for the judges to invent fancied ambiguities as an excuse for failing to give effect to its plain meaning because they themselves consider that the consequences of doing so would be inexpedient, or even unjust or immoral.”  So a judge should not depart from the literal meaning of words even if the outcome is unjust.  If they do, the will of parliament is contradicted.

However, some things were so absurd even the most black-letter-law judges (of which there were not a few) could see the problem.  What emerged was “the golden rule”, the operation of which a judge in 1857 explained by saying the “…grammatical and ordinary sense of the words is to be adhered to unless that would lead to some absurdity or some repugnance or inconsistency with the rest of the instrument in which case the grammatical and ordinary sense of the words may be modified so as to avoid the absurdity and inconsistency, but no farther.”  The golden rule thus operates to avoid an absurdity which an application of the literal rule might produce.

The golden rule was though deliberately limited in scope, able to be used only in examples of absurdity so extreme it would be a greater absurdity not to rectify.  Thus “the mischief rule” which with judges exercised rather more discretion within four principles, first mentioned in 1584 at a time when much new legislation was beginning to emerge to supersede the old common law which had evolved over centuries of customary practice.  Given the novelty of codified national law replacing what previously been administered with differences between regions, the need for some debugging was not unexpected, hence the four principles of the mischief rule: (1) What was the common law before this law?, (2) What was the mischief and defect for which the common law did not provide and thus necessitate this law?, (3) What remedy for the mischief and defect is in this law”, & (4) The role of the judge is to make such construction as shall suppress the mischief and advance the remedy.  The rule was intended to determine what mischief a statute was intended to correct and interpret the statute justly to avoid any mischief.

The mischief rule closes loopholes in the law while allowing them to evolve in what may be a changing environment but does permit an element of the retrospective and depends on the opinion and prejudices of the judge: an obvious infringement on the separation of powers protected by the strict application of literal rule.  So it is a trade-off, the literal rule the basic tool of statutory interpretation which should be deviated from only in those exceptional cases where its application would create an absurdity or something manifestly unjust.  This the golden rule allows while the mischief rule extends judicial discretion, dangerously some have said, permitting the refinement of law at the cost of increasing the role of the judges, a group where views and prejudices do vary.  From all this has evolved the debate about judicial activism.

Colonel Theodore Roosevelt (TR, 1858–1919; VPOTUS 1901, POTUS 1901-1909) with the 1^st US Volunteer Cavalry and troopers of the 10th Cavalry after the capture of Kettle Hill during the Battle of San Juan Hill, July 1898.

Fought between April-August 1898, the Spanish–American War followed the warship USS Maine (an “armoured cruiser” best thought of as one of the smaller “pre-Dreadnought” battleships) in February blowing up and sinking while anchored in Cuba’s Havana Harbor; 261 of the ship’s complement of 355 were killed.  Based on the early reports and available evidence, the US Navy’s explosives experts suggested the blast appeared to have been caused by a spontaneous coal bunker fire but Roosevelt, then serving as Assistant Secretary of the Navy, pushed back, labelling that conclusion “premature” and insisted sabotage was possible, telling colleagues: “the Maine was sunk by an act of dirty treachery on the part of the Spaniards.”  That might have sounded strange to those who have read the press reports of courteous Spaniards having welcomed her arrival in Havana with the presentation to the captain of a case of Jerez sherry and William McKinley (1843–1901; US president 1897-1901) the next evening, hosting his first diplomatic dinner in the White House, having the Spanish minister sit next to him, despite almost a dozen other envoys enjoying precedence.  Roosevelt however had his war-paint on and he had the enthusiastic support of William Randolph Hearst’s (1863–1951) New York newspaper the Journal, something of the FoxNews of its day and an early example of “yellow journalism”.

Unconvinced after having learned the Maine had been “a floating bomb, its forecastle packed with gunpowder and its magazines laced with shortable wires”, McKinley ordered an investigation, saying: “I don’t propose to be swept off my feet by the catastrophe.  I have been through one war [the US Civil War 1861-1865] and I have seen the dead piled up, and I do not want to see another.”   He called for an investigation, which dragged on for months.  While McKinley’s enquiry percolated, Hearst had the Journal print fanciful diagrams showing how the Spanish “Infernal Machine” had hit the hull while Roosevelt, taking advantage of the temporary absence of the Secretary of the Navy, ordered the Pacific squadron to sea, put the European and South Atlantic stations on alert, demanded of Congress the immediate authorization of the unlimited recruitment of seamen and ordered large quantities of guns and ammunition.  By the time McKinley's investigation reported the cause of the sinking as an “external explosion”, Roosevelt and Hearst had honed public opinion and, the die cast, a reluctant McKinley took his country to war.

A stylized image of the explosion which sank the USS Maine, published in 1898 by Kurz and Allison (a Chicago-based publisher of chromolithographs), Nautical History Gallery and Museum.

In a move that would wholly be unfamiliar to bloodthirsty, non-combatant modern politicians who prefer to sit at a safe distance to watch other people’s children fight their wars, Roosevelt’s view was: “I have done all I could to bring on the war, because it is a just war, and the sooner we meet it the better.  Now that it has come, I have no business to ask others to do the fighting and stay home myself.”  He resigned from the administration and headed for Cuba with his “Rough Riders” (a collection of “cowboys, idealists. Veteran soldiers, Native Americans and adventurers”), assembled as the 1^st US Volunteer Cavalry, a formation John Hay (1838-1905; US Secretary of State 1898-1905) thought “ideally suited” to what be labelled a “splendid little war.”  Although brief, the conflict was of great significance because it was at this point the US became an imperial power, its defeat of Spain resulting in the acquisition of Puerto Rico, Guam, and the Philippines, while Cuba would until 1902 remain a US protectorate.  By the late twentieth century a consensus had emerged that the explosion was most likely caused by an "internal event" and not a Spanish mine but much had since happened and "what's done is done and can't be undone".

The Rough Riders were one of several units formed ad hoc which were dissolved with the end of the war and while the notion of what were quasi-private militias operating in concert with regular forces may seem curious, before World War I (1914-1918) changed the public perception of war, for some men, the lure of combat still had a romantic aura.  While the contribution of the Rough Riders strategically was slight, it was real and it was the action of 1 July which became the war’s most famous engagement.  On that day, in a combined assault with regular army troops, Roosevelt on horseback led the Rough Riders in charges up Kettle Hill and San Juan Hill; there over a thousand casualties with some 200 killed.  He returned to the US as a national hero and in November 1898 was elected governor of New York before being "persuaded" to run as McKinley’s running mate on the Republican ticket for the 1900 presidential election.  Roosevelt would have been familiar with the nineteenth century there was a joke about two brothers: “One ran off to sea and the other became vice-president; neither were ever heard of again” and may have anticipated the view of John Nance Garner III (1868–1967, VPOTUS 1933-1941 so thus a reasonable judge of these things), that being VPOTUS was “...not worth a bucket of warm piss” (which is polite company usually is sanitized as “...bucket of warm spit”).  Accordingly, he was diffident about seeking the nomination which in his day was not thought a stepping stone to higher things.  That’s changed and a number of VPOTUSs have become POTUS; on a few occasions that has worked well but of late the record has not been encouraging, the presidencies of Lyndon Johnson (LBJ, 1908–1973; VPOTUS 1961-1963, POTUS 1963-1968), Richard Nixon (1913-1994; VPOTUS 1953-1961, POTUS 1969-1974), George H. W. Bush (George XLI, 1924-2018; VPOTUS 1981-1989, POTUS 1989-1993) and Joe Biden (b 1942; VPOTUS 2008-2017, POTUS 2021-2025) 1963-1968, all ending badly, in despair, disgrace, defeat and decrepitude respectively.  Roosevelt in 1900 told friends he’d rather “…be anything else, say, a professor of history” but finally decided he could make it a solid platform for a run for the presidency in 1904.

His path to the nomination for VPOTUS was made somewhat smoother by the party bosses in New York wanting him out because although popular with the voters, for the machine men used to running things, he was a loose cannon and one they’d sooner have sitting in an inconsequential office in Washington DC than making trouble in New York where he exercised real power.  Mark Hanna (1837-1904), the great Republican boss, called him “that damned cowboy” (which, in many ways, could be read literally) and Mark Twain disapproved, saying he was “clearly insane… and insanest upon war and its supreme glories.”  Hanna was of course aware of the danger for a VPOTUS is first in the line of succession and he’d tried to stop the nomination, imploring the delegates to “see reason”, telling them: “Don’t any of you realize that there’s only one life between that madman and the presidency?”  It was to no avail and in 1900 the McKinley/Roosevelt ticket prevailed, prompting Hanna to tell McKinley: “Your sacred duty for the next four years is to stay alive” and the president did his best but, through no fault of his own, was within months cut down by the gunfire of an anarchist and “that damned cowboy” was sworn in as Chief Magistrate of the United States.  In what must now seem an extraordinary example of judicial alacrity, within six weeks of McKinley’s death, the anarchist assassin had been tried, convicted and executed in New York’s Auburn Prison, dispatched by the New York State Electrician.

A full-page advertisement taken out by Donald Trump (b 1946; US president 2017-2021 and since 2025) in the New York Daily News (1 May 1989).  When he said "BRING BACK THE DEATH PENALTY", he meant it literally.

“New York State Electrician” really was the title of the state’s chief executioner and the title was derived from the use of the electric chair.  The first appointment was made in 1890 and despite New York staging its last execution in 1963, the position was not disestablished until the Nixon-era decision by the USSC (US Supreme Court) in Furman v. Georgia, 408 U.S. 238 (1972), which had the effect of imposing a national moratorium on the use of the death penalty until 1976 when it was held certain states successfully had re-written their statutes in conformity with the US constitution.  Intriguingly, between 1890-1963 the fee received by the State Electrician was never changed from the original US$150 (with a bonus US$50 paid for additional executions performed on the same day).  That was despite substantial inflation (and the related decrease in the purchasing power of the US$): By 1963, the equivalent value of 1890’s US$150 was calculated at US$504.40 and by 2026 the number was US$5,342.67.  Mr Trump ran his advertisement in four New York City newspapers at a total cost of US$85,000 so, had the New York State Electrician still be plying his specialized trade, what was paid to the papers would have covered some 567 executions but if the fee had been adjusted in line with inflation (the value of 1990’s US$150 by 1989 having risen to US$2,043.96), it would have paid for fewer than 42 to “get the chair”.

Movements in the value of the US$ (inflation & purchasing power), 1890-2026.

Roosevelt’s military exploits in what came to be called the Battle of San Juan Heights made him a national celebrity, a role he was well-equipped to exploit and when late in 1898 he's returned to the US, his mind turned to politics and his goal was the White House; for that he needed a stepping stone.  New York’s Republican Party establishment preferred to endorse candidates who were (1) sane and (2) dependent on the machine and thus compliant so were thus not enamoured with the leader of the Rough Riders but above all they needed someone likely to win an election, a quality Roosevelt appeared to possess, unlike the alternatives.  So, reluctantly, the New York Republicans adopted them as their candidate in the 1898 gubernatorial election and Roosevelt stormed into the campaign with the same enthusiasm he'd a few months earlier displayed on horseback while leading charges against the Spanish.  With a sense for publicity which never deserted him, he had Sergeant Buck Taylor (who’d charged with him in Cuba) speak at an election rally where he told the assembled crowd: “…and when it came to the great day he led us up San Juan Hill like sheep to the slaughter and so he will lead you.”  Roosevelt won the election, winning the popular vote 49.02% to 47.70% so clearly not too many New Yorkers took Sergeant Taylor’s words literally.