Bombast & Bluster

Bombast (pronounced bom-bast)

(1) Speech deemed pompous for the occasion or context; pretentious or grandiloquent language.

(2) Cotton or cotton wool (archaic).

(3) Cotton, or any soft, fibrous material, used as stuffing for garments or upholstery; padding.

1560-1570: A corruption of the earlier bombase (raw cotton), from the Old French bombace (cotton, cotton wadding), from the from the Medieval Latin bombācem, accusative of the Late Latin bombāx (cotton; linteorum aut aliae quaevis quisquiliae (towels or any other rubbish (rags))), a corrupted variant use of bombyx (silk; silkworm (which in Medieval Greek came to mean “cotton”)), from the Ancient Greek βόμβυξ (bómbux) (silkworm) and perhaps connected with both certain oriental words and the Middle Persian pambak (cotton), possibly related to a primitive Indo-European root meaning “to twist, wind”.  From the same source came the Swedish bomull, the Danish bomuld (cotton) and, (via Turkish forms), the Modern Greek mpampaki, the Rumanian bumbac and the Serbo-Croatian pamuk.  The German Baumwolle (cotton) is thought likely to be the Latin word altered by folk-etymology to look like “tree wool”.  Both the Lithuanian bovelna and the Polish bawełna are partial translations from the German.  The earliest known appearance in print of the adjective bombastic was in 1704.  The synonyms include fustian, grandiloquence, purple prose, overblown, pretentious and the now obsolete aureation.  Bombast is a noun, verb & adjective, bombaster & bombastry are nouns, bombastic & bombastical are adjectives and bombastically is an adverb; the noun plural is bombasts.

In English, the word “bombase” was used of raw cotton as early as the 1550s and the sense of “stuffing and padding for clothes or upholstery” would have begun as the verbal shorthand of tailors, seamstresses and artisans making clothing, furniture and such.  Remarkably quickly, the idea of what was done with chairs and garments (padding them out) was co-opted to mean “pompous, empty speech”, that sense in use as early as the 1580s.  The idea was just as cotton (soft, loose, insubstantial) was used to “swell” clothing or upholstery to provide the illusion of something more substantial, so it was used of speech and writing judged as “swollen by extravagant sentiments and expressions which add nothing to the meaning”.  The old press baron Lord Beaverbrook (Max Aitken, 1879-1964) used the term “highfalutin nonsense” whenever he detected bombast in anything his editors were proposing to publish.

Volkswagen Super Beetle Cabriolet by Karmann: 1978 (left) & 1977 (right).  The taillights were dubbed "elephant's feet" and were that large to comply with US regulations which demanded certain dimensions and luminosity from both the rear and side-views.  They proved popular with third-party builders, especially those in "neo-classical" business making bodies using the motifs of the inter-war years.  Some cars are described as "bombastic" (a view one suspects based often on perceptions of the typical owner) but that was never applied to the modest Beetle.  There was though much bombast in the soft-top which to this day remains one of the industry's most impressive.  

Shaming what UK manufacturers offered even in their more expensive ranges, classic Volkswagen Type 1 (Beetle 1938-2003) Cabriolets manufactured between 1949-1980 by coachbuilder Karmann featured a commendably heavy, weatherproof, multi-layered folding soft-top roof.  An intricate construction of structural steel, shaped timber members, vinyl and safety glass, the bombast was a rubberized horsehair (with some later variants).  Close to two inches (50 mm) thick and affording what was by convertible standards outstanding sound insulation and weather-proofing, the factory used a “sandwich” design in which the materials were arrayed in three distinct functional layers: (1) The outer layer originally was a heavy-duty Pinpoint vinyl (a two-ply composite featuring a PVC (Polyvinyl chloride) with a cotton sateen inner backing) although there was for years the option of canvas and Mohair and canvas was used for the later runs.  (2) The bombast was the “insulation padding”, a thick matting originally only of rubberized horsehair although this later was augmented by a reinforcing of coconut fibre and burlap with late build examples switching to a dense, foam rubber. (3) The headliner (inner layer) was a soft-to-touch, full-length inner canopy that hid the mechanism, emulating the look in a closed vehicle; it was made from either perforated vinyl (usually white or off-white) or a cotton-mohair fabric.  Unlike many convertibles in the era (including Rolls-Royce and Mercedes-Benz which used discoloration-prone Perspex), the Karmann cabriolets included a solid frame holding a tempered safety glass window and from 1968 this included a integrated electric defroster wire grid.

Also by extension, “fustian” was used as a synonym, that being a type of cloth that lend garments a “stiff expansive character”, the similarity to “fuss” & “fuss” thought to have added to the appeal.  In English, “fustian” proved adaptable.  Originally, it was a coarse fabric made from cotton and flax but in modern use, while the texture is emulated, it’s now usually made with twilled wool, cotton or a cotton-linen blend.  The nature of the fabric made it suitable for furnishings such as bedspreads and many garments including skirts, coats and jackets and a specific variant with a short pile (almost always in sombre shades) is used still for menswear.  The noun fustian was from the Middle English fustian (of the fabric), from the Old French fustaine & fustaigne (persisting in modern French as futaine), from the Medieval Latin fūstāneum, from the (pannus) fūstāneus or the (tela) fūstānea, thought to be a reference to “Fustat, locality of Cairo” although this is contested.  Fustat (Al-Fustat) became the first Islamic capital of Egypt and its outgrowth was the origin of modern Cairo.  In commerce, the use of fustian (based on the texture rather than the materials) extended to a whole class of fabrics including corduroy and velveteen and there was also the now rarely seen alcoholic concoction so named (also in older guides as “rum fustian”).  That was a hot drink made variously with beer, gin, sherry or white wine (and often probably what conveniently fell to hand) to which was added egg yolk, lemon and spices (doubtlessly there were many variations).  There has been speculation about how the drink picked up the fabric’s name with suggestions including something to do the color or the nature of the mix being “rough”.  Fustianists & fustianism are nouns, fustianize is a verb and fustianed is an adjective; the noun plural is fustianists.

That literary use is thought likely based on fustian fabrics being used to make cushions, pillowcases (ie things associated with “padding or stuffing), the adjectival use in literature an attributive figurative use of the noun; it suggested (usually disapprovingly) words were inflated, pompous or pretentious (ie bombastic) and there was as late as the mid-seventeenth century the parallel sense of “incoherent or unintelligible speech or writing; gibberish, nonsense”.  Literary critics (a most judgmental lot), of course liked to apply “fustian” to anything they deemed “a bit too purple” and probably, at least mentally, kept lists of offenders but poets and authors could be just as bitchy about their literary colleagues, although Alexander Pope’s (1688-1744) Epistle to Dr. Arbuthnot (1735) was a tribute to his subject’s many achievements and a memorial of their friendship, prompted by the news the physician John Arbuthnot (circa 1667–1735) was on his death-bed:

The bard whom pilfer'd pastorals renown,
Who turns a Persian tale for half a crown,
Just writes to make his barrenness appear,
And strains, from hard-bound brains, eight lines a year:
He, who still wanting, though he lives on theft,
Steals much, spends little, yet has nothing left:
And he, who now to sense, now nonsense leaning,
Means not, but blunders round about a meaning:
And he, whose fustian's so sublimely bad,
It is not poetry, but prose run mad:

Although the use of “he” does suggest Pope may have had in mind a certain writer, scholars believe he was presenting a sequence of composite caricatures of the kinds of “bad poets” he thought were a plague on the language, their sins including plagiarism, being shameless translators for hire, being so muddle-minded as never to attain meaning and producing lines so inflated (fustian) that they ceased even to be “bad poetry” and became “manic prose”.  As was at the time wise for satirists, Pope often deliberately would avoid explicitly identifying his targets although knowing readers would have seen through the thin disguises; “reading between the lines” as useful then as it is now in certain countries, some even “democracies”.  His views on the use of language are however crustal clear and “sublimely bad” is a fine phrase, suggesting a writer's failures might be so spectacularly ghastly they achieve a kind of perverse grandeur, the notion he would, three years hence, return to in the mock critical treatise Peri Bathous or, Of the Art of Sinking in Poetry (1728).  In that, he assured readers he would “…lead them as it were by the hand… the gentle downhill way to Bathos; the bottom, the end, the central point the non plus ultra [nothing further beyond], of true Modern Poesy!”  Unfortunately, by the twentieth century and beyond, students of the “sublime in the ridiculous” had become victims of “the curse of plenty” but Pope can’t be blamed for that; he did his bit.

The literary term bathos (from the Ancient Greek βάθος (bathos) (depth) is used of types of writing which may include the bombastic.  Bathos is attained when a striving at the sublime, over-reaches and “topples into the absurd”, a classic collection of the bathetic was published in The Stuffed Owl (1930), compiled by the English authors Dominic Bevan “D.B.” Wyndham Lewis (1891–1969) & Charles James Lee (1870–1956).  Lewis should not be confused with the English painter, writer & critic (Percy) Wyndham Lewis (1882-1957), best remembered for his seminal contribution to short-lived Vorticist movement in art that was extinguished by the blast of World War I (1914-1918).  Although the usual suspects from poetaster’s (bad poets) role of infamy appear in The Stuffed Owl including the American Julia Ann Moore (1847–1920) and Scotland’s notoriously inept William McGonagall (1825-1902), Lewis & Lee didn’t defer to reputations or the canon and among the entries were lines by Alfred Lord Tennyson (1809–1892), William Wordsworth (1770–1850), Lord Byron (1788–1824), John Dryden (1631–1700), Robert "Rabbie" Burns (1759–1796) and Robert Browning (1812–1889). Curiously, while the noun bombaster (a bombastic speaker or writer) exists, there’s no such thing as a bombastee (one compelled to listen to read the words of a bombaster).

I Am Charlotte Simmons (20004) by Tom Wolfe (1930–2018), a hefty 688 pages, it "won" the Literary Review's 2004 Bad Sex Award but was said to be a favorite of George W Bush (George XLIII, b 1946; POTUS 2001-2009) so there was that.

Lewis & Lee took to their work with a light touch.  Rather than condemnation, it was admitted: “Bad verse has its canons, like good verse” and the selection of the “bad” was no less difficult than the challenges in assembling the “best” for a more conventional anthology.  As their argument went, “good” bad Verse has “an eerie, supernal beauty comparable in its accidents with the beauty of good verse” and it was likely as difficult to write a genuinely “good” bad poem as it is to write a good poem.  That was a generous view but there was also an audience for the bad, William McGonagall often engaged to give recitals of his work, always including the infamous The Tay Bridge Disaster (1880), its place in literary history assured by appearing usually in lists of the “worst ever poems”.  That “monetizing of awfulness” happens also in music.  The Portsmouth Sinfonia (1970-1979) was an English orchestra open to “musicians” with neither skill nor training and their idiosyncratic performances were well attended, as were those of Florence Foster Jenkins (1868–1944).  Ms Foster Jenkins (who was first married at 15, the age of consent in Pennsylvania then ten despite it being north of the Mason-Dixon Line) was rich enough to indulge her hobby which was singing Opera and that she did, giving public performances so awful that word spread and most were sold-out.  In literary use, there was also (between 1993-2019) the “Bad Sex Award”, described by organizing committee as “Britain’s most dreaded literary prize”.  Conferred every winter by the London-based Literary Review, it was awarded to the author judged to have penned the worst sex scene published in the previous twelve months.  It was established in 1993 by the magazine’s former editor, Auberon Waugh (1939–2001).

1938 Mercedes-Benz 320 (W142, 1937-1942) Cabriolet B in a factory promotional image.  As well as the upholstery, the folding soft-top contained horse-hair bombast. 

European manufacturers and coach-builders used “cabriolet” to distinguish certain convertibles from the more rakish, sporty roadsters although the English had to be different and decided they were DHCs (drop-head coupés) which meant a convertible version of a FHC (fixed-head coupé).  Cabriolets were for decades a fixture in the catalogues (low-priced vehicles as well as the better-remembered exotics) but in the late 1920s (with typically Teutonic attention to detail), Daimler-Benz codified the naming conventions for cabriolets built by Mercedes-Benz:

Cabriolet A: A cabriolet with two doors and room for two passengers.

Cabriolet B: A cabriolet with two doors and room for four or five passengers, fitted with a rear-quarter window for the rear seat.

Cabriolet C: A cabriolet with two doors and room for four or five passengers with no rear quarter window.

Cabriolet D: A cabriolet with four doors and room for four to six passengers.

Cabriolet F: A cabriolet with four doors, built on an extended wheelbase, usually for state or formal use with room for six or more passengers.

The jump in the factory's designations from "D" to "F" obviously skipped "E" and because that didn't seem the German way of doing things, there was speculation another type of open coachwork had been planned but which was never built because of the outbreak of World War II (1939-1945).  That's not impossible (some records were lost during the war) but the archives for the period have revealed nothing which supports the theory and the sometimes repeated assertion the "Cabriolet F" label was an allusion to "Führer" (the car's most infamous customer) is simply wrong because the designation was first used in the 1920s, prior to the Nazis gaining power and creating the Third Reich (1933-1945).  Quite what would have been the configuration of the allegedly “missing Cabriolet E” is purely speculative and those who have written on the subject have concluded it’d likely have been either (1) a four-door body distinguished only from a Cabriolet D by a longer wheelbase or different side-window treatment or (2) the intended differentiation of a Cabriolet F without the rear-quarter window (as some were built but never uniquely designated).

Bombast, in its original sense, could prove fatal.

Bomb-blasted: the Mercedes-Benz 320 Cabriolet B in which SS-Obergruppenführer (General) Reinhard Heydrich (1904–1942; head of the Reich Security Main Office 1939-1942) was being driven on the day of the assassination attempt.

Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) had in 1938 appointed Baron Konstantin von Neurath (1873–1956; Foreign Minister of Germany 1932-1938) as Reichsprotektor (a sort of proconsul (from the Latin prōconsul, a shortened form of prō consule (one acting on behalf of the consul))) of occupied Bohemia and Moravia (a region of Czechoslovakia).  Hitler did not make the appointment because of any great regard for the baron’s administrative or diplomatic skills but because (1) he wanted the more obsequious Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) as his cipher in the Foreign Ministry and (2) he thought von Neurath’s reputation in international circles as a “moderate” would mollify the outrage expressed about the brutish and cynical tactics employed by the Nazis in their takeover of the Czech lands.  To an extend the political window dressing worked, not because von Neurath’s delegated rule was benign but because news of much of what was being done was suppressed and international attention had already turned to events elsewhere as concerns grew over Hitler’s next target.

With the outbreak of World War II, von Neurath’s regime became harsher with an increased rate of imprisonment in concentration camps, more executions and less restrained persecution of Czech Jews (the last measure not wholly without support from sections of Czech society).  However, bloody though it was, what the Reichsprotektor did was mild compared with what was done in other conquered territories (notably Poland and later in the Soviet Union when the Nazis turned to genocide as a “final solution”) and, not best pleased, late in 1941 Hitler appointed SS General Reinhard Heydrich as von Neurath’s nominal deputy although Heydrich assumed full executive authority, leaving the Reichsprotektor as a figurehead, the Nazis assuming his veneer of (relative) respectability remained useful.  Hitler knew the murderous Heydrich would not be troubled by the notions of humanity or residual decency that had constrained von Neurath and he wasn’t disappointed in his latest appointment for within days martial law had been imposed on the protectorate with thousands and arrested and hundreds executed.  When Hitler wanted something done, if possible, he’d allocate the task to the SS.

The SS (ᛋᛋ in Armanen runes; Schutzstaffel (literally “protection squadron” but translated variously as “protection squad”, “security section" etc)) was formed (under different names) in 1923 as a Nazi party squad to provide security at public meetings (then often rowdy and violet affairs) and was later re-purposed as a personal bodyguard for Hitler.  The SS name was adopted in 1925 and during the Third Reich the institution evolved into a vast economic, industrial and military apparatus more than a million strong to the point where some historians (and contemporaries) regarded it as a kind of “state within a state”.  The Waffen-SS (armed SS (ie equipped with military-grade weapons)) existed on a small scale as early as 1933 before Hitler’s agreement was secured to create a formation at divisional strength and growth was gradual even after the outbreak of hostilities in 1939 and it was the invasion of the Soviet Union in 1941 which triggered the Waffen-SS’s expansion into a multi-national armoured force with over 800,000 men under arms.  As well as the SS’s role in the administration of the many concentration and extermination camps, the Waffen-SS was widely implicated in war crimes and crimes against humanity.

Konstantin von Neurath.  At the first Nuremberg Trial (1946-1946) he received a 15 year sentence but was released in 1954 because of ill health, dying within two years.  Had Heydrich lived to be tried, he'd have been hanged.

Just as Heydrich understood Hitler’s language, so the Czechs understood his and rapidly the once troublesome protectorate was pacified.  Heydrich was however there not merely to impose and maintain order but also to ensure the agricultural and industrial capacity efficiently was exploited to benefit the German economy and war machine; rapidly his “carrot & stick” approach produced dividends with production rising and resources re-allocated within the Czech economy towards the needs dictated by Berlin.  Heydrich proved remarkably successful in his role, his “cut the head off the snake” (ie identifying and what would now be called “neutralizing” those likely to be troublesome) approach ending acts of sabotage or other resistance while his increases in the allocation of food and consumer goods to the population resulted in a workforce which, it not exactly “happy”, was at least compliant and productive.  Having witnessed the crackdowns and collective punishments that had characterized the early days of his rule, the Czech population had little taste for resistance, knowing retribution would be swift, brutal and widespread, meaning the place soon became peaceful.  Heydrich however regarded his tactics as a temporary measure and planned with the end of the war to engage in wholesale ethnic cleansing to “Germanize” the whole region.

That goal was known to Czech resistance based in London and for reasons both political and military, wished to do something to encourage acts of disobedience, despite knowing the consequences that would be visited upon the population.  The British authorities did nothing to discourage this view and believed resistance in occupied territories was a vital element in their plan to “set Europe ablaze” with ferment against Nazi rule.  Accordingly, a team of London-based Czech assassins was assembled and smuggled back into Prague with the audacious plan to assassinate Heydrich.  Code-named Operation Anthropoid (a word translated variously as (1) a non-human creature with some of the physical characteristics of a human or (2) a creature with the characteristics of an ape), Heydrich made their task easier because, so assured did he think was his pacification of his domain that routinely he was driven to his office in an un-armored, open-top car with no escort or security detail.

The aftermath.   A 320 Cabriolet B reputed to be this car now sits in a museum in Denmark.

On 27 May, 1942, the two Czech operatives waited at a corner where the Mercedes-Benz cabriolet had to slow to negotiate a tight turn and although mechanical failures meant Operation Anthropoid didn’t go to plan, the wounds which finally killed Heydrich were inflicted by a grenade.  The tossed grenade actually missed ending up in the rear compartment where the target was sat and instead exploded outside, just ahead of the right-side rear wheel.  What happened was shrapnel from the device passed through the cushion of the rear seat and entered Heydrich’s torso and it’s believed it took with it some of the horsehair used as the upholstery’s bombast.  The most common theory to account for his death (nine days after the blast) is the horsehair caused a systemic infection, trigging sepsis and putting his body into shock.  For the Czechs, the consequences were severe with the deaths and deportations in the thousands and never again did the Czechoslovak government-in-exile order such an operation.  In his honor, the programme to exterminate Polish Jews in the General Government district of German-occupied Poland was named Aktion Reinhard (Operation Reinhard) and this was the start of what came to be called “the Holocaust”.  The circumstances of the loss of a man he regarded as “irreplaceable” appalled Hitler who found inexplicable the idea his representative would travel around occupied territory unescorted and in an un-armored, open-top car.  Accordingly, Mercedes-Benz was commissioned to build a run of armoured sedans to be allocated to the Nazi party.  This included the last 20 770Ks (W150, 1938-1943) and 37 two-door 540Ks (W29, 1936-1940) built on the already completed chassis and delivered between 1942-1944.

Bluster (pronounced bluhs-ter)

(1) Noisy, swaggering, empty threats or protests; inflated talk (often in the phrase “bluff and bluster”).

(2) Boisterous noise and violence.

(3) Of the wind, noisy; gusty; tumultuous.

(4) To speak or say loudly or boastfully

(5) To act in a bullying way

(6) To force or attempt to force (a person) into doing something by behaving thus

1520-1530: From the Middle English blusteren (aimlessly to wander about), the modern sense perhaps gained from the Middle Low German blustern & blüstern (to blow violently) (which may be compared with the later Low German blustern & blistern).  The obviously related words were blow and blast and it seems likely there was some connection with the East Frisian blüstern (to bluster), the Old Norse blāstr (blowing, hissing) and the Saterland Frisian bloasje (to blow) & bruusje (to bluster).  In English, the use in the context of the weather had emerged by at least the 1540s and the sense of bluster being “a storm of violent wind” (directly from the circa 1400 verb) was in general use by the 1580s.  The meaning “noisy, boisterous, inflated talk” appeared in print in 1704 but may long have been in oral use.  The adjective blustery dates from the 1730s and seems to be used first of persons in the sense of “noisy, swaggering” and may not have been applied to the weather (rough & stormy) for some decades.  Bluster is a noun & verb, blusterer, blusteration & blustrification are nouns, blustering is a noun, verb & adjective, blustered is a verb, blustersome, blusterous, blustery & blustery are adjectives and blusterously & blusteringly are adverbs; the noun plural is blusters.

Wind-blown: Lindsay Lohan at the beach on a blustery day.

Blustering was in use by the 1510s to imply “someone stormy or tempestuous” and by the 1650s it was applied to “boastful, swaggering people”.  In the (possibly co-authored) Pericles, Prince of Tyre (circa 1608), William Shakespeare (1564–1616) uses blusterous: “Now may your life be mild, for a blusterous birth had never babe!” (Act 3, Scene 1) and of course in Coriolanus and Sir John Falstaff he created archetypes of the loud, swaggering blustering character.  Bluster’s synonyms include boast, brag & rant.  There are a remarkable number of phrases meaning much the same thing as “all bluff and bluster” (full of talk but lacking substance) including: “all bark and no bite”, “all foam, no beer”, “all fur coat and no knickers”, “all garnish and no meat”, “all hat and no cattle, “all icing, no cake”, “all lime and salt, no tequila”, “all mouth and no trousers”, “all shot, no powder”, “all show, no go, “all sizzle and no steak and “all talk and no action”.

Bombast and bluster are much associated with politicians although, if anything, those tendencies are now seen less as the trend from at least the mid-twentieth century has been towards simplicity and repetition (the most effective form clearly believed to be the 3WS (three word slogan)).  In political rhetoric however, bombast and bluster did have a long and sometimes ignoble history and among critics the terms often were used interchangeably because, despite the subtle differences in meaning, very often there’d be elements of both in the one speech.  They are different faults: Bombast refers to inflated, grandiose, pompous language. The criticism is that the speaker's words are overly elaborate or impressive-sounding relative to their actual substance; after listening for a while to some of Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) carefully crafted phrases, Aneurin “Nye” Bevan (1897–1960) responded by saying: “The majesty of his words conceals the poverty of his thoughts.”.  Bluster is different in that it refers to loud, aggressive, boastful, or threatening talk, often with the implication there is more noise than action.  Bluster is a label applied to the speaker's swaggering manner rather than their vocabulary or phraseology.  So, bombast is a thing of style & language while bluster is about tone and attitude but there are many instances of speeches contain both bombast (grandiose language) with bluster (aggressive attitude); the preferred collective term is “hot air”.  That of course reflects the different etymology, bombast (originally “padding or stuffing” in its figurative sense meaning “stuffed excessively with words” while bluster (originally of stormy wind conditions) suggesting “noisy or overbearing speech”.  So, in as few words as possible: bombast is verbal inflation; bluster is verbal intimidation.

Donald Trump (b 1946; POTUS 2017-2021 and since 2025) at the UN, September 2025.

Mr Trump often is described as “bombastic” but that really is a misuse, albeit a common one among those commenting on politics and politicians.  Whether or not one concurs with his views, Mr Trump usually expresses himself in commendably succinct terms which readily can be understood by most, eschewing the use of long, unusual or obscure words.  It’s an example of how the meaning of bombast has shifted but what critics really mean to say is Mr Trump is inclined to bluster and prone to exaggerate; he does not however “pad out” his sentences with decorative phrases or words inserted mere to prove his erudition.  Instead, his language is direct and simple and while someone like the classically educated Boris Johnson (b 1964; UK prime-minister 2019-2022) sometimes couldn’t resist delighting at least some in his audience with the odd linguistic flourish, Mr Trump likes simple, punchy words and some fragments from his address to the UNGA (United Nations General Assembly) in September 2025 illustrate his approach: “One year ago, our country was in deep trouble.  But today, just eight months into my administration, we're the hottest country anywhere in the world, and there is no other country even close.”; “This is the greatest administration in US history.  We have strongest borders, military and relationships around the world.”; “What is the purpose of the United Nations?  It has such tremendous, tremendous potential.  But it's not even coming close to living up to that potential.  For the most part, at least for now, all they seem to do is write a really strongly-worded letter and then never follow that letter up.  It's empty words and empty words don't solve war. The only thing that solves war and wars is action.”; “Everyone says that I should get the Nobel Peace Prize for each one of these achievements.”; “Europe has to step it up.  They can't be doing what they're doing.  They're buying oil and gas from Russia while they're fighting Russia.  It's embarrassing to them.”; “Not only is the UN not solving the problems it should, too often it's actually creating new problems for us to solve.  The best example is the No. 1 political issue of our time, the crisis of uncontrolled migration. It's uncontrolled. Your countries are being ruined.  Your countries are going to hell.”; “Climate change is the greatest con job ever.  If you don't get away from this green scam, your country is going to fail.”  There are grounds on which Mr Trump can be criticized but he uses plain, simple words and his meaning is always clear and that approach may be compared with that of Kamala Harris (b 1964; VPOTUS 2021-2025), his opponent in the 2024 election and it wasn't only Fox News that liked to describe her speech as a “word salad”.  In fairness, what Ms Harris did wouldn’t have met the clinical threshold of what in psychiatry used to be called schizophasia (a severe form of disorganized speech consisting of a confused, unintelligible mixture of seemingly random, unconnected words and phrases; while the words themselves may be grammatically correct, they lack logical or semantic meaning, making the speech impossible for a listener to understand) but it could be a challenge to gain meaning from her words.  At least Joe Biden (b 1942; VPOTUS 2009-2017 and POTUS 2021-2025) had an excuse for his mumbling and incoherence; he was senile.

Protuberant

Protuberant (pronounced proh-too-ber-uhnt, proh-tyoo-ber-uhnt, or pruh-too-ber-uhnt)

Bulging out beyond the surrounding surface; protruding; projecting; swelling from the surrounding surface; bulging.

1640–1650: From the sixteenth century French protubérant (prominent beyond the surrounding surface), from the Late Latin protuberantem (nominative protuberans), present participle of prōtūberāre (to swell, bulge, grow forth), the construct being pro- (forward) + tuber (lump, swelling) from the primitive Indo-European root teue- (to swell).  The most common form in the Late Latin was prōtūberāre (to swell).  The verb protuberate (bulge out, swell beyond the adjacent surface) dates from the 1570s, from Late Latin protuberatus, past participle of prōtūberāre.  Protuberant is an adjective, protuberate is a verb, protuberance & protuberancy are nouns and protuberantly is an adverb; the noun plural is protuberances.

Patting the protuberance of pregnancy: Ali Lohan (b 1993, left) photographed with her pregnant sister Lindsay Lohan (b 1986, right) wearing Sandal-Malvina Fringe Tank Dress in (unattributed) Dodge Yorange (left).  The shoes are Alexandre Birmen Clarita Platforms and may have been worn just for the photo-shoot; usually, pregnant people prefer something more sensible.

Artwork not by PM&C.

In Australia, PM&C (Department of Prime Minister & Cabinet) in 2022 released a new logo for the “Women’s Network”.  To the left of the construct was a cursive "W", the right stroke (the vertical diagonal line in a letter) adorned with a swash (a fancy or decorative replacement for a terminal or serif in an upper-case capital letter (although this w may be lower case (it’s hard to tell) in which case it would be a "flourish").  To the right was a capsular (technically a geometric stadium) protuberance which had been bitten into by the stylized W.  The logo’s graphical elements were rendered in a darkish purple which lightened as the shape extended right, the text below in two different sans serif fonts, one line in bold black, the other grey.  The design and placement of the text, though not obviously thoughtful, did at least add meaning to the graphic which might otherwise have been thought something to do with aubergines (eggplant).

Innocent interpretation: The aubergine (eggplant).

The logo proved to have a short life, withdrawn from circulation in response to complaints it resembled male genitalia; on Twitter, #logonono quickly trended.  Almost immediately the furor erupted, PM&C issued a statement saying the logo had been “removed” from its website “pending consultation with staff”.  Noting the phallic creation was part of a rebrand of staff DEI (diversity, equity and inclusion) networks “to establish a consistent look and feel” between the logos used for various groups, PM&C added “the Women’s Network logo retained a ‘W’ icon which staff had been using for a number of years” which seemed an unnecessary clarification given nobody had objected to the W.  Anxious to assure the country that whatever controversy might have been induced by the purple protuberance, PM&C announced the “…rebrand was completed internally, using existing resources, and designs were consulted on widely.  No external providers were engaged for this work… (and that) the prime minister and the prime minister’s office were not part of this logo design.”  Well that cleared that up.

Graphic designers do seem sometimes unaware of the levels of anatomical comparison their work offers.  Of course, on the basis that "no publicity is bad publicity" there may be the odd "intentional inadvertence", there being much to be gained from a good handling of a controversy. 

The errors cut across cultures.  Here technical advice from an architect would have helped, more historically correct additional minarets should have been added and only a single dome depicted.

The attitude of critics was exemplified by the NOWN (National Older Women’s Network), which issued a statement describing the logo as “either thoughtless or an insult” although as a re-branding exercise, the project had to be labeled a success, most of the country now aware of the existence of the Women’s Network, a mysterious body previously familiar probably only to a handful of souls devoted to it causes.  A discussion of what it does or whether it fulfils any useful purpose wasn’t stimulated by the outcry over the offending logo so whatever the Women’s Network was doing before, it presumably continues to do.  One thing it achieved was to flush out the competition; it seems there are in the country a number of organizations with "Women's Network" in their title but whether there are demarcation disputes or all work together is collective feminist harmony seems not to have made the news.

Logo developed in 1973 by Gerry Kano Design on a commission from Roman Catholic Church's Archdiocese of Los Angeles.

Designed for the Archdiocesan Commission of Catholic Youth, remarkably as it may now seem, the imaginative creation won an "Excellence in Design" award from the Art Director's Club of Los Angeles.  An example of how things have changed, it was a time when what priests did behind closed doors tended to be "hushed up" with bishops "solving the problem" by shifting the perpetrator to another parish when he would find new victims against whom to visit his sins.

Perhaps the men involved in the “Women’s Network” design didn’t notice the shape of the protuberance because they were focused on the color, anxious to avoid what might once have been the obvious choice: pink.  That would of course have been condescending and gender-stereotyping so the staff at PM&C deserve some praise in this aspect of a matter in which they weren’t involved.  Pink stuff for products aimed at the female market may be less of a thing than once it was but for men wanting a gift with a difference for women, it seems more of a thing than ever, pink tool kits popular gifts with sales spiking reliably in the run up to Christmas and even Valentine’s Day.  In truth, whatever the color, it's probably a good idea for the modern young spinster to have her own tool kit because as many of them will attest, men just can't be relied upon.  However, while working well for novelties like hammers and screwdrivers, pink doesn’t always have a good record as a marketing device writ large, failure exemplified by the Dodge La Femme.

Chrysler show cars, 1954:  Chrysler Le Comte (his, top) & Chrysler La Comtesse (hers, bottom).

Chrysler offered the La Femme package in 1955 and 1956 on the Custom Royal Lancer (the division's top trim line), the creation not a stylistic whim but a response to sociological changes in an unexpectedly affluent post-war US society in which women were found to be exerting a greater influence on the allocation of their family’s rising disposable income and of most interest to Chrysler was that those increasingly suburban families were buying second cars, women getting their own.  Adventurous color schemes were nothing new for Detroit, the cars of the art deco era noted for their two-tone combos but shades had been more subdued in the years immediately after World War II (1939-1945).  That changed with the exuberance of 1950s experimentation when three and four-tone renderings hit the showrooms though for the La Femme concept which had been previewed in the La Comtesse, two were judged enough.  The Le Comte & La Comtesse show cars in 1954 attracted most attention for their clear Perspex roofs (a craze at the time which didn’t last long as buyers found themselves slowly being cooked) but, following the grammatical conventions of their French definite articles, they were very much a “his & hers” brace, the darker (black & bronze) Le Comte with a “masculine” image and the La Comtesse, painted in  "Dusty Rose" & "Pigeon Grey", a softer and more “feminine” look.

1955 Dodge La Femme by Chrysler (left), accessories by by Evans of Chicago (right).

The public and critical response to La Comtesse must have been positive enought to encourage production and for the 1955 model year, the La Femme option was offered on the Dodge Custom Royal Lancer two-door hardtop, finished in a two-tone combination of "Heather Rose" (a shade of pink) & "Sapphire White", highlighted with gold-colored "La Femme" badges in a display script but if the exterior was (almost) subdued, the interior, a sea of pink, was femininity laid on with a trowel.  Trimmed in a tapestry fabric unique to the La Femme which wove pink rosebuds on a silver-pink background in pastel-pink vinyl, confronting those who sat there was a dashboard painted in bright-pink lacquer.  In case nobody sitting inside got the message, there was another La Femme badge in anodized gold-tone making explicit this was "a car for women". 

In the pink: Dodge La Femme (1955-1956).

In a marketing ploy which turned out to be years ahead of its time, the La Femme also came with coordinated accessories, the centrepiece a pink calfskin handbag that fitted neatly into a storage compartment built into the back of the passenger’s seat, the shape of which included a scallop which meant the handbag’s escutcheon plate was visible, Dodge’s press-kits noting the brushed-metal was designed to permit the owner’s name to be engraved.  The handbag contained a compact, lipstick case, cigarette case, comb, cigarette lighter, and change purse, all made variously with faux-tortoiseshell or pink calfskin, both combined with yet more anodized gold-tone metal.  In a matching compartment on the back of the driver’s seat was a rain coat, rain-cap and umbrella, all made with a vinyl patterned to match the rosebud interior fabric.  The design and production was by Evans of Chicago, a furrier and maker of fine accessories, famous for the display of "Black Diamond" mink coats in their flagship store at 36 South State Street.  Evans later would fall victim to the anti-fur movement which would lay waste to an industry on which many regional economies had been built.

The advertising message which at the time seemed a good idea.

In toned-down form, the La Femme option re-appeared in 1956.  The external color combination was changed to a "Misty Orchid" & "Regal Orchid" scheme and the interior finish was simplified, the previous year’s tapestry fabric proving challenging to produce in volume.  The revised upholstery used a heavy white cloth with random patterns of short lavender (purple's most "feminine" hue) and purple loops, matching the loop-pile carpeting and the accessories were limited, restricted in 1956 to just the rain coat, rain cap and umbrella.  Over the two seasons, fewer than 2,500 buyers chose the US$143 option and it didn’t re-appear for 1957.

Dodge in 1955-1956 had advertising for men (HP (horsepower), speed and V8 engines, left) and for women (everything pink, the paint, the rosebuds on the upholstery, the handbag, compact, lipstick case, cigarette case, comb, cigarette lighter, change purse, rain coat, rain-cap and umbrella, right).  In an interesting (though unverified) juxtaposition of men's perceptions, several sources suggest at least three La Femme buyers chose the most powerful engine on the option list, Dodge’s D-500 (a 315 cubic inch (5.2 litre) V8 with hemi heads and a four barrel carburetor, rated at a then most masculine 285 HP); perhaps not all clung to 1950s gender stereotyping.

Dodge La Femme advertising copy (1955, left) and pony-tail friendly headrest (right).  The men at Dodge were not wrong in concluding the “discriminating, modern woman” existed in commercially significant numbers and that she might buy a car but didn't grasp that functional features would have more appeal than pink paint. Ironically, the evidence does suggest men at the time were rather more susceptible to being drawn to a car because it was marketed as “masculine” than were women to something cynically and superficially “feminized”.

Other manufacturers did dabble with feminine-themed cars in a similar vein including GM's (General Motors) 1958 Chevrolet Impala Martinique and Cadillac Eldorado Seville Baroness but neither reached series-production.  The special detailing on GM’s 1958 show cars was the work of two of the seven women hired by the corporation's then head of styling, Harley Earl (1893–1969) and within the studios, the septep were known as the “Damsels of Design”, Jeanette Linder working on the Impala Martinique convertible and Suzanne Vanderbilt on the Eldorado Seville Baroness.  Had their presence continued Detroit’s design language in the 1960s might at least subtly have followed a different path but, upon Earl’s retirement in 1958, he was succeeded by Bill Mitchell (1912–1988; head of design at GM 1958–1977) whose world view was different: “No women are going to stand next to my male senior designers”.  Under the Mitchell regime, the damsels departed although probably he’d approved of their work at GM’s Frigidaire division designing the 1955 “Frigidaire Kitchen of Tomorrow” which genuinely was influential.  While doubtlessly Mr Mitchell opened a fridge only to get himself a beer when no woman was on hand to fetch one for him, he’d have thought women just the people to design how fridges should look.  Much later, there would be innovations in car design which women found genuinely helpful such as a hook on which a handbag could hang while remaining conveniently accessible and headrests which comfortably would accommodate a ponytail.

Six and the Single Girl, 1966.  Describing the Mustang's politely behaved six-cylinder engine as a "husky brute" might seem a stretch but it was rugged and dependable so maybe a case could be made.

What in the US did find a receptive audience among women was the new generation of smaller (the "compacts", "pony cars" & "intermediates") automobiles introduced in the early 1960s, women sensibly drawn to something smaller than the standard-size machine which after 1957 grew to an absurdly inefficient size (to which men would continue to be attracted until economic reality bit in the 1970s).  FoMoCo (Ford Motor Company) in 1966 took advantage of the shift in the tastes of some with its “Six and the Single Girl” campaign, promoting to a suddenly numerous sub-set of the female demographic the virtues of the six cylinder version of its Mustang which wildly had been successful since introduction in 1964.  That subset was “the young white women of the baby boom”; many had jobs which meant they had either the capital or credit rating required to buy a new car and the Mustang, stylish, small (in US terms) and affordable could have been designed with them in mind which, to some extent, it was.  Coincidently, at the time, FoMoCo was struggling to meet demand for V8-powered Mustangs but had the capacity to produce more sixes so in 1966 the planets aligned nicely and “Six and the Single Girl” played a part in stimulating demand, the fitment rate of the "six-pot" engine at times approaching 50%, the same phenomenon experienced by the main competition, the Chevrolet Camaro, introduced that year.  Because the survival rate of the era’s six-cylinder pony cars is so low, the general perception of the breed overwhelmingly is of V8-powered, tyre-smoking muscle cars but many were built as modest commuters (the so-called “secretary’s car”) purchased by those more interested a car’s gas (petrol) consumption than its ET (elapsed time) over a drag strip’s ¼ mile (400 metres).

Sex and the Single Girl: The first edition hardback published by Bernard Geis (1909–2001) had a plain cover with just the title in text (the “S1NGLE” was a gimmick) but after huge sales, the re-print rights were on-sold and some editions (including the 1963 paperback by Cardnal) featured pink-themed artwork.

In a form of “ambush marketing”, FoMoCo picked up “Six and the Single Girl” from the title of Sex and the Single Girl by Helen Gurley Brown (1922–2012), a book which sold by the million (more quickly than even the Mustang managed) and spent more than a year on the NYT (New York Times) best seller list.  In a sense, Sex and the Single Girl was a product of pharmacological determinism, published as it was some two years after the first oral contraceptive pill (even then famously known as “the pill”) was approved for prescription use in the US by the FDA (Food and Drug Administration).  Without women gaining some degree of autonomous control over their fertility, the premise of the book would have been absurd because as well as arguing the importance of them being financially independent of men, she advocated pre-marital sex, if need be with multiple partners and, obviously, without benefit of marriage.  Women with their own money was an idea subversive enough but the notion of unrestrained promiscuity upset the priests and politicians even more and although in the era a number of books (including Rachel Carson’s (1907–1964) Silent Spring (1962), Anthony Burgess’s (1917–1993) A Clockwork Orange (1962), William S. Burroughs’ (1914-1997) Naked Lunch (1962), Edward Albee’s (1928–2016) Who's Afraid of Virginia Woolf (1962), Betty Friedan’s (1921–2006) The Feminine Mystique (1963) and James Baldwin’s (1924–1987) Another Country (1963)) appeared which appalled many in the conservative establishment, there was something about S&theSG which seemed especially threatening.  The protests of course made it a succès de scandale (from the French and literally “success from scandal”) which is the literary or artistic term encapsulating the dictum Dr Joseph Goebbels (1897-1945; Nazi Minister for Propaganda and Public Enlightenment 1933-1945) followed when dealing with the press in the difficult years before the party was handed power (like the consequences of Benito Mussolini's (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) "March on Rome" the Nazi's "seizure" of the state is something of a myth): “Let them abuse us and let them damn us but let them say something about us”, a variant of Oscar Wilde’s (1854–1900): “It doesn’t matter what people are saying about you as long as they’re saying something”.  Goebbels truly was evil but his point was well made and among a prolix crowd, he was succinct, the acerbic thumbnail sketches of his Nazi colleagues he noted in his diaries in some ways reveal in a few words as much about them as their inch-thick biographies.

Tussy Cosmetics promotion, 1966.

The Tussy Cosmetics company in 1966 offered three 1967 Mustangs as prizes for contest winners, each finished in a shade of pink which matched the lipsticks Racy Pink (“A pale pink”), Shimmery Racy Pink Frosted (“Shimmers with pearl”) & Defroster (“Pours on melting beige lights when you wear it alone, or as a convertible top to another lip color”).  The fate of the cars is unknown but nerds might note the three prizes were 1967 models while the model (as in the Mustang) in the advertisement was from the 1966 range.  That's because the advertising copy had to be made available before the embargo had been lifted on photographs of the 1967 range.  The men on Madison Avenue presumably dismissed the suggestions that might be what would now be called “deceptive and misleading” content with the familiar “she'll never know”.  Ten years on from Dodge’s La Femme debacle, old habits were dying hard.

Single girl Sydney Sweeney (b 1997) amply filling the cover of Cosmopolitan's “Love Edition”, January 2026.

When in 1965 of Helen Gurley Brown was appointed editor of the glossy women’s magazine Cosmopolitan, the title switched focus to a publication aimed almost exclusively at the emerging and growing demographic with disposable income in which FoMoCo would become interested.  In what proved a perfect conjunction: a target market with (1) economic independence, (2) social freedom, (3) an embryonic feminist awareness and (4) the birth control pill, the magazine thrived, surviving even the rush of imitators its success spawned.  It’s a bit of a long bow to suggest Cosmopolitan for decades reproduced variations of 1962’s best seller advice manual in a monthly, glossy package but clearly, there was a gap in the market and there were more similarities than differences.  The approach was a success but there was criticism.  Conservatives disliked the choices in photography and the ideas young women were receiving.  Second wave feminists were divided, some approved but others thought the themes regressive, a retreat from the overtly political agenda of the early movement into something too focused on fun and fashion, reducing women yet again to objects seeking male approbation.  FoMoCo, neutral on the squabbles, sold women six-cylinder Mustangs by the truckload, feminism's S&theSG and capitalism's 6&theSG proving symbiotic.